Sample Content Preview Food Less than 2% of the world's populations are farmers. In addition, certain countries like the United States and Japan have an aging farmer population, mostly over 50 years old. While it doesn't require as many people to farm as it did in the past, there is a growing concern and interest in all things related to agriculture and food. How food is grown, who grows it, where it comes from, and food safety issues are becoming more and more important to the average consumer. Add to this growing mix of uncertainty about the food supply, the issue of higher food prices, and a nasty recession, and you can see why people want to start to have some control over what they're eating, whether it’s from a security, safety, or comfort standpoint. Food is going to be a very fast-growing niche that can be marketed from several angles by the savvy Internet marketer. Food Security Those people who are interested in reducing pesticides in their food or are scared of food shortages or high prices will take a great interest in learning how to grow their own food. In fact, you can see this niche taking off right now. If you watch trends, as soon as inflation becomes a major trend, the demand for home gardening information on the Internet follows it. People want to be sure that they can feed themselves and their loved ones, and that's fairly easy to do if you know how to garden. Gardening supplies, informational products, and fertilizers to increase the yield will be more and more in demand. Learning how to grow organic foods is also a great niche. If you can help people generate income through the production of food in their backyard, you will have combined a very healthy niche with the potential to make money – a sure crowd pleaser. Just be aware that this niche is seasonal and geographically impacted. Food As A Valuable Commodity Comfort foods like candies, chocolates, and even alcohol are going to continue to have strong demand. Wine and beer can be an excellent niche site, and lends itself well to a buying club. Just make sure that when you use a food niche that you are in compliance with your state and federal laws. Other ways to market this niche are through agricultural stocks, home preserving, cookbooks, and gift ideas. Incentives Producing Demand Some demand is a natural byproduct of the law of supply and demand. Other demand in the market has been created by Federal laws and regulations. As the national bailout continues to gather steam, there are numerous programs that will create demand where there previously was none. It's up to the savvy Internet marketer to identify these niches and to explore the different ways to reap profits from this new area of demand. Energy Incentives The Obama administration has given some energy incentives for customers who are thinking of buying some types of home products that will reduce energy demands. If you take a look at any sales circular for local businesses, you will see that they are promoting the installation of tankless hot water systems, insulation, air conditioning, or heat pump systems. In some cases, the Federal stimulus package can return 30% of the purchase price in tax incentives. This can be a powerful motivator for people who are thinking of installing a new system to do it now. Finding out what incentives can be marketed online, whether as a product or as a referral commission, a savvy Internet marketer can increase the potential for income while meeting market demand. Sell Information On Incentives The infoproduct market is very well-suited to these new Federal and state incentives. Typically, Federal and state programs are a bureaucratic mess and are hard to understand. If you know how to navigate these systems and make it clear how the average person can benefit from state and Federal programs, you have the makings of a great ebook or report that you can sell online. The types of programs that are suited for this are the “cash for clunkers” program, the foreclosure modification loan programs, and the energy programs. All of these hit a wide range of people who may want to know who to contact, how to be eligible, and what types of benefits they might derive from the programs. You don't have to actually walk a person through the programs; you just have to point them in the right direction. If you can include a number of different programs that someone might benefit from, you can consolidate them into an ebook and sell it for a small fee. Having all of that information in one place with URL links that are easy to spot and step-by-step instructions will help people and be well worth the small investment they paid for your ebook. Technological Advancements Technology has a very quick life cycle; as a result, niches have to be identified quickly and marketed soon. As trends in technology take off, that's the best time to market them as a hot niche, although they tend to peak fairly quickly. If your audience is technical and tend to be first adopters of technology, it can be a great niche to market to online. Let's take a look at a few that still have some staying power. Phones Improvements in cell phones are major technological news and are often high-demand markets. With Internet connectivity becoming a more common feature on cell phones, the likelihood that these devices might encroach on the personal computer marketplace is high. Whether you want to talk about digital, cellular, or smart phones, they are a product with a large demand and loyal customers. Digital Cameras With more opportunity to share photos and short movies online through venues like YouTube, the sale of digital cameras is becoming more popular. While many cell phones can take great pictures, they are not high-definition pictures. High-definition cameras with more features and fun options to edit photos and to post online are going to increase in the marketplace.

Table of Contents Chapter 1- Tactics 1-5 Chapter 2- Tactics 6-10 Chapter 3- Tactics 11-15 Chapter 4- Tactics 16-20 Chapter 5- Tactics 21-25 Chapter 6- Tactics 26-30 Sample Content Preview Chapter 2 6 Publish testimonials on your ad copy. They will give your business credibility and you'll gain people’s trust. It's important to include the person's full name and location with the testimonial. For example, "Jon Goodhart, Auto Mechanic, Wooster, Ohio." 7 Give people free bonuses when they order your product or service. The free bonuses could be books, jewelry, reports, newsletters, etc. Make their bonuses sound extra valuable by listing their retail value, either separately or together in one amount, or limiting how long you will offer the bonuses. 8 Allow people to make money reselling the product or service. Tell people they can join your affiliate program if they order. You could pay them per sale, per click, per referral, etc. Just provide them with proven and tested marketing materials, detailed statistics and plenty of affiliate training. 9 Offer free 24-hour help with all products you sell. Allow customers to ask you questions by e-mail, by toll free phone, by free fax, etc. If for some reason you can't offer this service, answer their questions and concerns as soon as possible. You could also let them know you received their message and you'll get back to them as soon as possible. 10 Provide free shipping with all orders. If you can't afford it, you could offer free shipping on orders over a specific dollar amount. You could also offer a rebate on their shipping costs. Most customers most probably won’t send in the rebate card unless it's a huge shipping cost, for example, $30 or more. Chapter 3 11 Give away a free sample of your product. You will gain people's trust when you allow them to try out a free sample of your product. If they like it they won't hesitate buying it. Your sample should only give them a small taste of what's in it for them if they buy. 12 Offer a buy-one, get-one-free deal. If you sell more than one product, this type of deal works great. People will feel they are getting more for their money and will order quicker. You could also offer them a ‘buy one, get one half’, ‘buy two, get the third one free’, ‘buy two, get a free watch’, etc. 13 Increase the number of visitors who revisit your web site by publishing a free course right on your site. Just release a new lesson once a week. You could even offer a live chat room class every week or a class published on autoresponder. 14 Make sure your graphics load correctly on your web site. Broken graphics will make your business look very unprofessional. That also goes for broken links and slow loading graphics. People can find other web sites to visit with a click of a mouse. 15 Avoid using scrolling marquees on your web site. They take the attention away from your ad copy and make your web page load slower. Just type the message on your web site. You can highlight it with flashing, color or bigger text. Chapter 4 16 Make the text on your web site exciting to read. You can use emotional words, descriptive adjectives, highlighted keywords, exclamation points, etc. You can also get your prospects excited by showing how much passion and excitement you have for your product or service. 17 Remember to reach out and touch your visitors offline. When your visitors give you offline contact information, use it to send them some non-selling greeting card by mail, a friendly phone call, a little gift, etc. This is actually pre-selling them back-end products because when you eventually try to sell them one, they will be more receptive to your offer. 18 Use guest books to improve your web site. Your visitors will leave good and bad comments. Review the comments and use them to improve your site. You can find out critical things, like how people like navigating around your web site, if the design looks professional, etc. 19 Regularly check and resubmit your web site's search engine rankings. They can drop very quickly because of all the competition. Keep informed of new search engine strategies by visiting informative web sites, subscribing to related e-zines, buying search engine how-to e-books, etc. 20 Divide your product’s price over a period of time to make it sound less. Offer a payment plan, or show the per day price. For example, "Only 33 cents per day!" If it's an information product, you could divide it by the number of pages, tips, chapters, strategies or minutes/hours/days it took you to create it. Chapter 5 21 Promote your products within the content of your web site. If you write and offer free articles, include a mention of the product or service you're selling. You could include it in your resource box or subtly reveal it within your article if it's related. 22 Update the content on your web site regularly. You'll want to add new content and update the old content. People want timely information that tells them how to do something ‘now’, not how it was done 10 years ago. That's another reason you should constantly be educating yourself. 23 Ask visitors to subscribe to your e-zine. It's a good idea to also give them a freebie when they subscribe. Once they are subscribed, they might read your content, see your advertisements, join your affiliate program, buy advertising, revisit your web site, etc. The benefits are endless. 24 Have them sign up to get access to download a free e-book. The subject of the e-book should be related to your target audience. You could have them sign up to a opt-in list or your regular e-zine. The e-book should have high perceived value so they'll take the time to sign up. 25 Give your visitors a free membership inside your Members Only web site. Have them sign up to receive a user name and password. You could create a Members Only e-zine to capture their e-mail address and membership updates so they will revisit your web site again and again.

Sample Content Preview Competence Produces Confidence In US educational institutions and school districts, the idea of self-esteem as the gateway to confidence has been the received institutional wisdom for several decades now. The idea is if you make kids feel good about themselves, eventually, they will become more competent. Eventually, they will be able to figure things out and achieve. Well, it turns out that it's actually the other way around. According to research studies in the 1990s, when children become competent in something or anything, they become more confident. When they're more confident, they experiment more and they try harder and they increase their levels of competence. It turns out of that competence produces confidence which enables people to develop even higher levels of competence. Confidence does not flow from self-esteem. Instead, self-esteem flows from competence. Understand how this works. Adopt this mindset. Let's face it. You may not be all that confident about certain things in your life right now. However, the more you master them, the more competent you become. You will then feel more confident to tackle more things and go out on a limb on many areas of your life. The more confident you become, the more you try, and the more competence you build. This leads to even more confidence, so on and so forth. You just need to start somewhere, and this means doing. You may think that you would do a lousy job today, but that's okay. You have to start somewhere. The good news is as long as you choose to put in the work to become competent, the confidence will follow. Momentum is on My Side Believe that moment is on your side. If you believe this, you will eventually reach a point where it becomes harder and harder for you to stop than to start. I know this sounds crazy at this point. At this point, you’re probably having a tough time staying from foods that you know are bad for you and sticking to foods that don’t taste all that good. The good news is the more you stick to it, the easier it becomes over time. In fact, you could reach a point of momentum where it becomes harder to stop your behavior than to start. All it takes is to keep trying and to keep on pushing. When this becomes your routine, this action changes the way you look at things and the way you feel about things. This eventually becomes part of your identity. Build Discipline Using the Things You’re Already Doing As I mentioned in the introduction of this book, what makes this book different is that you're going to choose to build discipline doing the things that you're already doing. You're not going to be assuming weird yoga poses. You’re not going to adopt exotic meditation or mindfulness practices. You're not going to be doing any of that. Instead, you’re just going to look at what you currently do and build discipline doing those things. This may seem small. In many cases, they may even seem trivial. However, just as small streams combine to produce big rivers, all these small tasks when practiced routinely and mindfully pursued can lead to increasing levels of personal discipline over time. Meet Deadlines If you work, chances are you are dealing with deadlines already. There's also a high likelihood that you probably have blown through a deadline or two in your career. You can build discipline by making it a point to meet deadlines every single time. I understand this can seem like a tall order right now. However, the more you commit to this, and the more you achieve it, the easier it becomes. You just have to consciously commit to doing it and understand what's at stake. It is not just a matter of getting stuff done by a certain point in time so your boss would be happy. Instead, it's all about practicing discipline in a very practical way that you can repeat over and over again. Simply commit to meeting to meeting them more often and make it a point to put in the effort to meet your deadlines each and every time. I understand this is probably not going to happen the first time you do it. That's okay. However, the more you try, the easier it becomes until, eventually, you don't even notice because it's become part of your routine. Put in the Work I know this seems kind of obvious. After all, if you have a job, it is easy for you to automatically think that you're already working. What if I told you that typical employees’ eight hours can actually be condensed into one productive hour of work? I know it's quite shocking, but it's absolutely true. Just pay attention to what you yourself are personally doing. Do you work all eight hours when you are at your job? Chances are you don't. Chances are you spend a lot of time on the phone, checking e-mail, checking social media updates, shuffling paperwork, reading unrelated stuff, talking about unrelated stuffy, and other activities. All these add up to quite a bit of time. When you just zero in on the stuff that actually matters, as far as your employer is concerned, you'd be lucky to get one hour of actual work done. Use this as a golden opportunity. Put in the work. Commit to more output. I’m not just talking about random output here. I’m talking about output that actually contributes a tremendous amount of value to your employer. Next, you should commit to pure work. In other words, cut down on the social media updates. Set aside the e-mail time. Restrict unrelated activities to a bare minimum. If that isn’t challenging enough, you should also commit to hitting quality guidelines. It's not enough that you are producing work at the right amount. You should also make sure that whatever work you produce meets the highest quality standard. Let me tell you, you would always have this opportunity if you work for other people for a living. Every single hour you are at your job is an opportunity to do this. The good news is if you consciously work to build up your discipline by committing to hitting high-quality guidelines and producing a lot more output, you stand to benefit in more immediate terms. Not only does committing to more productive work help you become a more disciplined person, but it can actually help you get promoted more. It can also help you to get paid more. Stick to Regular Meal Schedules Believe it or not even the simple act of eating can build discipline. How? Well, if you're like most people, you probably have shifting schedules as far as your meals go. Sometimes you get so busy in the morning that you skip a meal. Sometimes things pop in the middle of the day and you have lunch at weird hours. By deciding to stick to regular meal schedules, you actually build up your personal discipline level. The secret here is not just setting up a schedule. The secret is setting up the consequences of missing your schedule. I am, of course, talking about refusing to eat if you miss your scheduled meal time. If you set things up this way, then there is a consequence to your action. This sets you up for meeting your regular meal schedules because you have an incentive to do so. This goes a long way in pushing you to eat at regular times during the day. Your mind becomes more disciplined and, most importantly, your body becomes more disciplined. Don't be surprised if you regulate your weight more effectively just by simply sticking to regular meal schedules and refusing to eat if you miss your meal times. Give Yourself Consequences The big challenge in building personal discipline is the fact that a lot of people look at this whole project as something that “would be nice” if it happened. In other words, they’re setting it up as an option. It is not an option. You’re actually engaged in the most important things you could ever do with your life. Like I described in an earlier chapter, it has a profound impact in many areas of your life. It also applies across the board. Unfortunately, if you were to view this as something that would be nice if it happened, you don't really set up any negative consequences for yourself. If you don’t show up to work on time, that's just another blown schedule. If you don't eat a meal on time, welcome to the club. You have to get out of those mindsets. You have to instead give yourself consequences if you drop the ball. For example, if you did not stick to your regular meal schedules, you skip your meal. If you spend money in an unscheduled way, you reduce your budget. There has to be some sort of negative consequent for your failure to act in a disciplined way. Unfortunately, nobody is going to step in and do this for you. You're going to have to do this yourself.

Sample Content Preview Unfortunately, true honesty, integrity, and authoritative knowledge are quite rare on today’s Internet. For every one person like you who is focused on making a legitimate business out of your efforts, there are dozens (or more) of people out there focused on finding new and creative ways to scam unsuspecting prospects out of their time and money. When you firmly establish yourself as being honest and authoritative regarding your product (beginning early in the sales page and continuing throughout the sales page), you dramatically increase your potential results. #4 –INSPIRE WITH BENEFITS Your prospects aren’t going to fall all over themselves to make a purchase just because you have a great product or service; no, you have to capture their emotions and inspire them to take action by describing and emphasizing the most interesting and positive benefits they will enjoy after they buy your product or service. Benefits are quite different from features; a feature is some attribute or function of a product or service, while a benefit is some advantage, help, or aid that results from owning and using the product or service. The key to presenting benefits successfully is to identify which ones are most important to your specific prospects and then emphasize them from highest priority to lowest priority. Research tells us that people reading Internet sales pages do much more scanning than reading, so if you want to capture attention and clearly communicate benefits of your product or service, then you need to present them in a bullet point format. For instance, let’s say I want you to know my product has many benefits, such as being easy to use, increasing your vocabulary, and improving your writing skills. Can you quickly and easily find the product benefits written in the paragraph above? No, of course not. Now let’s try it in a better and more effective way. My product has many benefits, such as: • It’s easy to use • It will increase your vocabulary by at least 15% • It will improve your writing skills by at least one full letter grade See the difference? The bullet points make each benefit stand out more clearly to the readers, making it easier to catch their attention and tap into their emotions. Don’t be afraid to include a long list of benefits as part of your sales page; think of each and every thing you can, right down to the smallest little positive outcome you can figure. Once you have your list, put the benefits in order of priority with the highest priority coming first. This way, your prospects will read the most powerful benefits first and also have an easy time scanning through the entire list without taking too much time or effort. #5 –INFORM WITH FEATURES Think about the last time you went shopping for a bicycle. You probably looked at a number of different factors when comparing different models; most importantly, the specific features offered by each model. Items such as the number of gears, the type of brakes, and the type of seat are all examples of important features you looked at and considered. The same holds true for your product or service; you have to include information about the features (and sometimes specifications) offered so that the prospect will know exactly what they are getting when making a purchase from you. When you communicate the features well, your prospects get the kind of details they need to make a buying decision. This is why you need to be as accurate and as thorough as possible. You’ll gain two advantages by doing this: 1. You will increase the conversion rate from prospects to paying customers because your sales page will provide the detailed information needed to demonstrate the value of your product and entice the prospect to make a purchase. 2. You will receive fewer complaints and/or requests for refunds because customers will know what they are getting in advance and there will be no unpleasant surprises for them. In most cases, you’ll want to list the features in the same basic format (bullet points) as the benefits we talked about in the last section, but with a few minor changes. Because the features represent the details of your product or service, you’ll need to use more text to describe everything clearly. You may need to use sub-bullets to get all of the information in there without becoming too text-heavy and hard to read. Another approach that can be very effective is to combine the major features and benefits together so they look something like this: • Feature #1 o Benefit of this feature #1 o Benefit of this feature #2 • Feature #2 o Benefit of this feature #1 o Benefit of this feature #2 This is more of a design and formatting issue, which we will discuss a little bit later on in this report. #6 –AN EXTRA BONUS! Everybody likes to think they’re getting a good deal when they buy something, but exactly what goes into a good deal can vary a lot depending on the product, service, and situation. In most cases, though, the best way to increase the value of something so that prospects see it as a good deal is to add in some sort of extra bonus. This strategy is used all over the place. For instance, if you buy cable television, chances are, your service provider has a number of different “packages” available with various combinations of channels and services; each package is offered at a price that’s lower than if you were to buy the individual services separately. Another example is when you purchase a combination meal at your favorite fast food place; the cost of the meal is generally less than the cost of each individual item purchased separately. The same approach works very well when it comes to Internet marketing and creating an Internet sales page. You want your prospects to be strongly enticed to purchase the main product or service, so to sweeten the deal a bit, you offer an extra bonus item. Maybe it’s an ebook written on a similar subject or perhaps it’s a “special edition” version of a poster, print, or the like. Whatever it is, when you offer an extra bonus, you make it harder and harder for the prospect to walk away without making a purchase. The best bonuses are those things that customers would very likely be willing to buy separately from your main product; adding bonuses like these to your main products is what makes your offer appear to be such a great deal to them. Just as importantly, the best bonuses are those things that cost you as little as possible to provide. By keeping your costs down, but still adding value for the customer, you increase customer satisfaction and increase your profits at the same time.

Sample Content Preview Digital Word of Mouth In classic marketing techniques, referrals are limited. You can ask your customers to refer you, but unless you're willing to pay them substantial referral fees, the odds that they will refer you are spotty. Human nature is that most people won't do something unless there's something in it for them. On the Internet, however, you can literally have armies of people referring you, and they might not even be your customers! All you have to do is know how to exploit the digital word of mouth. There are many ways to get noticed on the Internet, but having someone vouch for you is the best way. People pay attention to what their friends like and who they promote. You can use that knowledge to create sales campaigns online that will make it easy and even profitable for people to refer business back to you online. An Army Of Affiliates One such way is to create an affiliate program and recompense people for promoting your offers online. Unlike a word-of-mouth referral, the pay can be per click or performance-based, depending on the affiliate network you use. Either way, you will not be paying hundreds of dollars for just one lead; you'll be paying a few dollars apiece and have an army of willing Internet marketers who want new affiliate offers to promote eagerly advertising for you. If you're really smart, you'll want to create a multi-tiered affiliate program that not only rewards people for advertising your links, but also for referring other affiliates to you. That way, you’ll spend less time recruiting and creating advertising campaigns and let other people do the work for you. All you have to do is to provide a commission on the sales of the recruited sub-affiliates to the main affiliate for a specific period of time to motivate them more to recruit for you too. Easy Promotion To Friends Or Followers Make it easy for others to promote your sales or offers. Give them a little something back, like a referral bonus, for everyone they get to sign up. One way to do this is to have a referral sign-up area where visitors can add multiple email addresses to friends who might want to take advantage of some service you offer. Provide a template of the email that will be sent out when they add the email address to list and give a sign-up bonus for each person that takes the bait. Exploit How IM Differs From Classic Marketing Models Use the power of the Internet to find new people to add to your contact list. Instead of buying lists from third-party companies, try to build your own organic lists. This would be very difficult to do offline, but online, the opportunity to connect with people who might be interested in your products or services is much easier. You can even take advantage of the newer social networking communities to facilitate the addition of friends and followers to your marketing activities. If you've never gotten into social networking, now is the time to start. It's as simple as registering with places like Twitter.com or Facebook.com. Depending on the demographic you are trying to reach with your products or services, you might want to try out a few. Places like MySpace.com tend to draw in a younger demographic than Facebook, which originated as a way for college students to keep in touch. Twitter can reach a wide range of ages, but it's a bit trickier to draw in a targeted demographic, specifically for that reason. Registering with these sites is free. You are not allowed to solicit people, but the point of joining them as an Internet marketer is to build your contact list, not necessarily to solicit them on the site. Once you have a bigger list of contacts, you can start engaging techniques to pull people off the other sites into your own online marketing ventures so as not to violate the terms of service agreement you have with each site. After registering, you will want to post a profile on each site. There will be an area there for contact information and URLs that you can use to promote your different activities online. Always seek to aim your profile at the demographic you are trying to market. This will help you attract friends and followers who will be interested in what you have to offer as a business person, not just as a personal contact. The Art Of The Soft Sell Marketing yourself online is much different than classical marketing models offline. If you tried to use the same approach as a television commercial or the copy on a sales brochure, you would quickly find that this approach just doesn't work very well. People are quite jaded about being marketed online, and there are strict guidelines about how you can market to people there too. Whereas you might have the ability to buy mailing lists offline and send out postcards or advertisements to any house on that list with impunity, you will quickly find that the same is not true online. You can buy lists of email addresses from third-party vendors, but spam these addresses without their permission, and you can get in trouble and fined, not to mention that people will be pretty put off by the spamming. For that reason, and many others, you have to really be careful on how you market people online. If you were to get on a social networking site and Exploit How IM Differs From Classic Marketing Models - Page 8 instantly start to solicit people, the end result would be that the administrators would ban you as a marketer, and you will have gotten nowhere for all of your troubles. You have to start to learn the casual art of the soft sell to succeed online. Soft selling doesn't have to be timid, but it can't be as hyper-aggressive as most classic models of marketing. You aren't going to be hammering people down until you make a sale. You are going to be building long-term relationships online that will produce fruit ONLY after a period of time. It may seem counter-productive to spend time cultivating relationships instead of instant sales, but in the end, it will pay off as people become loyal followers and friends and send other people your way due to your authentic approach. Email Versus Snail Mail The cornerstone to your approach for beginning the soft sell is always the contact list. Without the contact list and permission to contact people on the list, you will not get anywhere. You can buy lists, but half the time, the email addresses will be obsolete, fake, or not within your intended demographic. Plus, you take your chances subscribing someone from a list to your email campaign without his/her permission. It will quickly get you tagged as a spammer and can make you liable under Federal laws for damages.

Table of Contents Chapter 1- Principles 1-5 Chapter 2- Principles 6-10 Chapter 3- Principles 11-15 Chapter 4- Principles 16-20 Chapter 5- Principles 21-25 Chapter 6- Principles 26-30 Sample Content Preview Chapter 2 6 Search for your business' name in newsgroups and discussion boards. Some of the comments you find could help you improve your business. For example, you could find someone complaining about your customer service, an employee, your web site design, product, etc. Then you'll know what to improve. 7 Attract people to link to your web site. You could offer them a discount on the products you sell or give them free items for linking. For example, you could say, "Get A Huge 30% Discount On Our E-book If You Agree To Link To Our Web Site For At Least One Month!” 8 Develop your own opt-in email list by giving your visitors a reason to give you their e-mail address. Allow them to sign up to free items and contests. Just get their permission to e-mail them again in the future for other things. For example, you could say, "Sign Up For Your Chance To Win A Color TV!" 9 Create a "PR" web page for your business. List information that could be considered newsworthy for e-zines, newspapers, magazines, etc. There are many ways to get into the media, like launching a unusual product, donating a large amount to charity, holding big events, etc. 10 Give your business and products credibility by linking to web sites that have written positive stories about your business. You could link to them right in your product ad. For example, you could say, "Just See What (name) Magazine Is Saying About Our Newest E-book!" Chapter 3 11 Give people a free subscription to your e-zine. Almost everyone is publishing an e-zine nowadays so it's important to give something extra with the free subscription. You could offer a weekly contest for new subscribers. For example, you could say, "Subscribe And Have A Chance To Win Our Latest Home Study Course!" 12 Provide your visitors with free content. Your content will be more attractive to your visitors if it's up-to-date or original. You could also offer people the option to reprint the content in their e-zine or web site. If your content is super original, you could use something like "Never Seen Before" in your titles. 13 Offer a free online directory. The directory could be full of interesting e-books, e-zines, web sites, etc. If people find your directory to be a valuable resource, they will visit it over and over again. You could also put your whole directory into e-book format and allow people to give it away. 14 Give your visitors a free e-book. You could also include your own ad in the e-book and allow other people to give it away. If you don't want to take the time to write one, you could ask other writers’ permission to use their articles. They will just want you to publish their resource box too. 15 Hold free online classes or seminars. They could be held in your web site's chat room. The idea of "live" information will definitely entice people to visit your web site. You will become known as an expert on the topic. You could hold them weekly or monthly to get people to revisit your web site again and again. Chapter 4 16 Give visitors a free entry into your contest or sweepstake. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results. For example, if your target audience is business owners, your prizes could be computers, business e-books, business services, etc. 17 Let visitors download free software. It could be freeware, shareware, demos, etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away. You could also allow people to link to your free software directory so they could offer it to their own visitors. 18 Offer free online services or utilities from your web site. They could be search engine submitting, copywriting, proofreading, etc. The service or utility should be helpful to your target audience. For example, if your target audience is e-book pub- lishers, offer them a free e-book creation service. 19 Give free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this to be of huge value because consulting fees can be very expensive. You could also create a product by recording or saving the information you gave them and selling it to them as a handy reference. 20 Give your visitors a free membership to your online club. People want to belong to something, why not your online club? You could also give away a free e-zine for club members only. You could make money by offering a deluxe membership for a monthly fee.

Sample Content Preview AVOID THIS Do not spam people. This practice isn't just annoying; it can get you in trouble with Federal regulators. HOW TO TEMPT THEM TORESPOND There are some offer strategies that can significantly increase the odds that people will click the link you provide in your emails and reply to your offer. Giving out some sort of reward or bonus for taking the action you requested is a good way to motivate people to respond. It can also be a great way to introduce people to your products and services if you do it right. The minute someone responds to an offer, they get entered into your sales funnel and you can market to them further down the line for a sale. While you do want to try to have regular sales emails, some emails to prospective customers are better set up to generate leads and introduce yourself to the potential customer. Keeping that in mind, here are a few strategies to get closer to people who may be seeing your emails, but haven't overcome their resistance to buy from you yet. SPECIAL REPORTS Writing up special reports that inform people about your niche or about different ways to solve their problems is a great way to introduce yourself to a prospective client. They are easy to send via an instant download and you can make subscribing to your email list a prerequisite for getting the free report. It costs nothing and it generates good rapport with your prospective clients. QUIZZES AND POLLS People love to give out their opinions or to test their knowledge with online quizzes. Setting a link to a poll or quiz in an email is easy, and if the subject is interesting enough, you may find your email gets forwarded to others. Make it a condition to submit an email address to see the results of the poll or quiz, and this will also provide you with leads. FREE 15-MINUTE CONSULTATIONS If you are selling coaching services, a free 15-minute consultation can be the open door you need to get a larger contract. Whether you choose to do it via a phone number, chat, or show call-in, you can use this format to not only introduce yourself, but to sell your services too. It sets you up as the expert in a particular topic and is a way to get people to trust you enough to buy from you, someone they now know. KNOW WHEN TO SEND Responsive customers aren't just a function of technology and slick marketing offers. They can also be a function of availability. Let's face it; most people are NOT available during holidays. That's the time they are spending face-to-face time with their families and relatives and are generally not online. If you create a stunning email marketing campaign and roll it out during a holiday, it is bound to flop. Therefore, knowing when to send and what times are best for what type of mailing action is crucial to getting better response rates. THINK WORK WEEK As an Internet marketer, you may not follow a standard workweek, but more than likely, your customers do. That's why it's important to understand the psychology of why some days are better than others for different actions, and mostly it's because people are following a standard workweek. Research has shown some clear trend on specific days for open rates. FRIDAY IS FUN DAY Friday rolls around and people are ready to relax and take in the weekend. They may hop online to see what's going on and what their friends are doing. That's why Friday has the highest open rates of any other day of the week. If you want to have a better chance of people opening your emails, make sure you send them out before Friday. TUESDAY It seems Tuesday is the day Internet marketers send out most of their emails as it has the highest send rates. Realistically, Wednesday may be a better choice if you want to stand out from the crowd and get your emails in line for Friday. However, by Thursday, you will probably start to experience some drop-off in response rates. WHEN SHOULD YOU SENDIT OUT? Does this tell you when to send out your own email marketing campaigns. Yes and no. It's a good idea to try to use the standard workweek to make sure to avoid days when it definitely is not a good idea to send a campaign out, like Sunday. Other than that, you can pay attention to the open rates for your particular subscribers to be sure they follow similar trends. It may be that their business doesn't work on a standard workweek and that the general model won't be well suited for you. So, do some testing of your own. Have you seen the “forward to a friend” request at the bottom of some emails? That's an attempt to get you to refer the offer to one of your friends. It's generally well known that referrals make the best lead-in to a sale because you are more likely to buy or trust something a friend has recommended than you are to just believe the marketer. In that view, referrals are really good for business, but are they good for email campaigns? They can contribute to helping you reach more people, but they shouldn't be your only email marketing strategy. Here is how to properly implement a referral-getting email program. ASK FOR THE REFERRAL Your reader won't know that you even want a referral if you don't ask for it. Make it a point to ask for a referral at the end of your email if you want to use this strategy. Try to offer some benefit for getting the word out about you or your products. OFFER DISCOUNTS AND COUPONS Offering discounts and coupons for sign-ups can also increase the probability that someone is going to take you up on your offer to forward the same thing to a friend. Friends know what other friends are shopping for and are always willing to forward discounts and coupons that can save their friends money. Some reward programs are specific to people who sign up, but when you offer the discount or coupon, you can tell them to forward to a friend who, when registering, will also get an additional coupon or bonus. SWEEPSTAKES & CONTESTS Everyone loves a sweepstakes and word-of-mouths on contests and sweepstakes rank right up there with coupons and discounts. With sweepstakes, the more chance people have to win, the more often people will enter. In order to increase their odds of winning or having someone they know win, people will forward sweepstakes to friends and family to sign up. Sweepstakes don't usually involve buying anything, just registering for the prize.

Sample Content Preview Online Business Cards In the past, you would do business and help to create brand awareness through a paper business card. While there is still a place for these quaint relics of the past, the more modern versions use an online, interactive component to share your personal brand digitally so that there is less chance that it will get lost or overlooked. Besides, when was the last time you saw anyone pull out a rolodex of business cards to contact anyone? With so many businesses promoting their brands online, which costs far less and is more effective, it pays to step into the information age with enthusiasm. E-BUSINESS CARDS A copy of the paper business card in digital format is easy enough to create. Distributing it is far more efficient than trying to hand someone a paper card. You can go to places like www.mydropcard.com or www.Businesscard2.com to use the service to create your own e-business card. These types of cards have the advantage of being able to be transmitted to other people’s electronic gadgets, like their cell phone, and will store your email in their directories. With so many phones having messaging capabilities, it puts your online email address right at their fingertips, with little intervention on your part. In addition, you can add other types of links to these business cards that can be viewed on phones with Internet capabilities. You might want to add your Facebook and/or Twitter profiles or any other site that you use for branding you or your business. BRAND YOUR DIGITAL MEDIA Your digital media can include ebooks, CDs, and videos on YouTube. You alone know where all of your digital media ends up residing. It can also be sales promotional tools like DVDs and USB drives. Add your brand information there and make sure it comes up in auto-run mode so that when people use your products or services, they are also seeing your official e-business card that tells them where they can find more of your products or services or learn more about your brand. People love getting novel gifts for sales promotions and having your brand printed on them and in digital format is not going to bother them. If it is an item that they use frequently, it’s like having a mini-commercial installed on their tool that will be a little annoying, but will also be very valuable for when they want to know who to contact for more of the same products and Create Your Own Unique Online Brand services. Never underestimate the power of a clever business card. It can lead to referrals and more business with very little upfront work. Digital Resumes Paper resumes are good if you're looking for a job, but they aren't very good if you're trying to promote your business online. Putting up a list of your accomplishments and some of your past achievements is a good way to let people know what circles you travel in and what type of quality they can expect from you. Businesses that are in consulting or freelancing can also benefit from digital resumes that list their previous projects. You can write up several, differently formatted resumes that highlight your strengths and promote your past experience. In some cases, you can even add that to your business profiles. BRANDING ON JOB BOARDS When you're on a job board, you are competing against hundreds, if not thousands, of other people who are looking for work during this recession. It's a shame, but many human resource people aren't even going to read your resume. They might grab a bunch of electronic resumes and stick them through a resume reader looking for specific keywords. That's why part of branding your resume is to use keywords that will best describe your skills and experience, and that might also be searched by offline companies. It's important to be as detailed as possible, like including the names of the equipment you work with, software programs and versions, or languages that you speak or program in. Include keywords for the type of experience you have, whether it's technical, management, or retail. It's also important to include several different copies of your resume, one in HTML format and one in text format, so that they can download the right format and chug it through their resume readers. LINKEDIN In addition to using bulletin boards like Monster.com, you are sometimes better off using a social network like LinkedIn.com that allows you to post resume information for other professionals to view. It's also a great place to post this type of information because, unlike Monster.com, LinkedIn.com allows you to request recommendations from people. This way, you not only have a viewable resume that is searchable in search engines, but people viewing it can see how many other people have nice things to say about you. LinkedIn.com is a great place for professionals who are out of work and for those who still have a job to network. It's great for people who are business Create Your Own Unique Online Brand owners who want to network with their customers and who want to offer a professional look at who they are and what they do. However, this isn't really enough to make up someone's mind. A portfolio of past projects will give your profile life. Portfolios Portfolios provide a visual and audio way to influence someone with your brand, not just with written text. A good portfolio has samples of your best work for new customers to review before making a buying decision. Artists have long used paper portfolios to get into the best schools and to show new customers their work. Digital portfolios can include anything from photography snapshots of offline work, music .jpgs, and video content. It doesn't have to be just about your written work. The more you wow and dazzle your viewer, the more likely they are to buy from you.

Table of Contents Introduction 5 Chapter 1 . 7 What is Functional Fitness? . 7 Functional Fitness Defined 7 Complimenting Functional Fitness with Your Lifestyle.. 9 Is Functional Fitness Right For You? 12 Chapter 2 . 16 Benefits of Functional Fitness . 16 Easier Movement 16 Stronger Support and Immune System .. 19 Look Better, Feel Better . 21 Chapter 3 . 25 Functional Fitness and Other Exercises . 25 1 - Bodybuilding .. 25 2 - Heavy Weight Training .. 28 3 - Group Training . 31 Chapter 4 . 34 Common Mistakes with Functional Fitness 34 An Everyday Routine .. 34 Love What You Do . 36 Dieting .. 38 Rolling with No Goals . 40 Chapter 5 . 43 The First Component of Functional Fitness: Power 43 What is Power? 43 Power in your Daily Life 47 Power Moves . 49 Chapter 6 . 53 The Second Component of Functional Fitness: Strength 53 What is Strength? .. 53 Strength in your Daily Life .. 56 Strength Moves 58 Chapter 7 .. 62 The Third Component of Functional Fitness: Range of Motion 62 What is Range of Motion? 62 Range of Motion in your Daily Life 65 Range of Motion Moves . 66 Chapter 8 . 70 The Fourth Component of Functional Fitness: Balance and Endurance .. 70 What is Balance and Endurance? 70 Balance and Endurance in your Daily Life 73 Balance and Endurance Moves . 75 Sample Content Preview Chapter 2 Benefits of Functional Fitness There are multiple benefits to functional fitness that can easily become part of your daily routine. To convince you further of the powerful impact functional fitness can have on your life, here are some benefits that functional fitness can provide you with. Easier Movement The more you practice, the better you will be in any exercise movement. Remember those days as an infant when you were clambering onto the furniture trying to figure out how to walk? Of course not, since you were after all an infant, but it’s a perfect example for this point. As an infant, you’d have always fallen over, cried a little, and then returned to your attempts to get up and walk. The more you did it, the better you got at doing it since your body steadily adjusted to the actions. The same procedure occurs when you’re working out. The more you repeat these actions, the more accustomed your body gets to them and the easier they become to perform. Once your body is used to these movements, running, bending down, jumping and heaving will all become a lot easier. That’s why making functional fitness a daily part of your routine is so important. If you lose the momentum of working out regularly, you’ll also lose the stability and consistency of your movements, and you may even get sore much quicker than you might have before. The best part about functional fitness is that you can start anywhere with it. There’s no grand expectation to meet or deadlines to pay up monthly subscription fees, just your own personal-made goals and free time. Functional fitness in its most basic to most intense form will always remain a low impact workout. It means beginners can commence at an easy pace without the exhausting themselves. On the other hand, those who already have it implemented in their schedule will easily be able to pick up their pace without leaving their comfort zone. Once you’ve gotten down the pattern of your functional fitness routine and you have a clear idea of what you’re capable of, keeping yourself fit will never be easier. Movements are always done best in a flow. Without a system to your movements, you’ll end up fumbling and tumbling in everything you do. Practice makes perfect and this applies to everything. The more you do something, the more progress you’ll endure to succumb to the best of your ability. So, for the best performance each day with fast and steady movements, functional fitness is the best solution to making your body perfectly functional. Stronger Support and Immune System Though you may not realize it immediately, when you work out your body becomes stronger. It’s more resistant to attacks upon it. Now when saying attack, this doesn’t refer to life threatening events, only simple accidents that can harm your body. Scratches and bruises will have less effect on your body if you work out on the daily. Instead of having a throbbing bruise on your knee for days on end, it may hurt for a few hours and then feel like an irritating itch. You’ll also be able to handle more impact on your muscles while you’re on the move. If running and going up the stairs were an issue before, working out can help you make those issues disappear. Functional fitness is the best kind of workout for improving your daily functional movements, since this is the primary focal point in all the exercises. With each workout, you’ll also feel a surge of adrenaline run through your veins, which is a good thing. Adrenaline gives you extra power and more stamina. When you need it, adrenaline will be provided to you at a faster rate than if you didn’t work out. Along with the buildup of adrenaline, there’s also the buildup of stamina. With this, you’ll be able to perform for longer periods of time and do more than you can usually do. If heaving the groceries tired you out before, then after proper functional fitness you’ll be heaving more than bags with ease in no time. Every day will be so much easier to conquer when your body is stronger and sturdier. You’ll also feel more energized and confident as you grow stronger. Functional fitness can help you increase your general health in everyday life. Functional fitness can also open more doors for you. You can try new sports or hobbies that involve going out with clearer certainty. With a newer, fitter you there is more you can do, more options you can discover. Stamina and strength aren’t things you can develop overnight, but once you have them all of your days will change for the better. Walking to your work will seem less of a hassle. Running in the evening will appear to be more fun than irritating. Though you’ll never be able to compete with the heavy bodybuilders out there by only doing functional fitness, you can reach fuller potential in more material events in life. You can get a lot more done when you are functionally fit throughout your day. Look Better, Feel Better One thing everyone’s been taught since youth is to always feel good about yourself. Though you may not dwell too much on this idea, it’s actually a life changing mentality that can differentiate an optimist and a pessimist. Thinking positively about yourself is the key to a happier life for anyone’s situation. Before accepting anyone else, accept yourself for who you are. If you can’t do that, then make yourself the person you want to be and accept that. If you feel negatively about yourself, it’ll be hard to see anyone else positively. Negativity is an awful quality to have but unfortunately, it is more contagious than positivity. So if you walk around with a hunched back and a grumpy expression all day, it’s highly likely you’re dampening someone else’s morning even if that wasn’t your intention. Rather than being the party pooper, try being the life of the party. Make yourself a more confident and happier person by working on the most important part of your life; yourself. Functional fitness isn’t that time demanding. All you need to do is honor 15 - 30 minutes of your time. Truth is, most people become self-conscious about their physique at some moment in their life. Maybe it had hit you in high school, your co-workers unintentionally made broad shoulders part of the uniform, or your in-laws pointed it out a little louder than they should’ve. In any case, the idea isn’t to feel bad about yourself, but to feel motivated to do something about it. With little pushes in the beginning, the results will start slipping into your jeans easier, show under your old sweaters and shirts and make your belts fall. Then, by that time you’ll be able to work harder for stronger results that will truly dazzle your peers.

Sample Content Preview COMPONENTS OF EFFECTIVE SALES PAGES As you set out to write a sales page for Internet marketing businesses you may own, keep in mind that every page is different. From one company to the next, you will find differences. However, most contain a similar structure. In this section, we discuss what is called the components of effective sales pages, or the parts that make them up. While you do have some leeway in what you include and in the layout of the page, the most effective pages have several key aspects to them. Even if you hire a professional copywriter to do this work or you do the work yourself, it is important to check over the final piece to make sure that it delivers in these areas. Writing a long, rambling page is not going to win over your readers any more than a long-winded sales person wins you over at the local car dealership! THE HEADLINES Headlines are a bit more complex than you may think. They are actually comprised of various types of headlines. • An initial headline, called a pre-headline, is used to attract your target market. This headline is specifically able to tell your readers that you have something that they want and need. • A secondary headline is the main headline. This headline is an important part of your sales page. It should be in larger font than anything else on the page. You do not want anything else on your sales page to pull away from this main headline. Specifically, the main headline is designed to tell the reader what the main benefit you are offering is. • The third headline is an optional one. It is in a smaller font, located under the main headline. The goal of it is to give some clarification to the main headline or to elaborate on it when it is necessary to do so. Not every sales page needs to have this type of headline, and if it is over used, it can detract from the main headline. When writing headlines of any type, keep them concise and to the point. There is little benefit to long-winded headlines. People just will not read them if they are too drawn out. You want the headline to grab the attention of the reader and pull them in to what you have to offer. THE INTRODUCTION The introduction is a key component in your Internet marketing sales page. The fact is, if you cannot grab them now, they will not continue on, and most likely, will never buy from you. Therefore, your introduction needs to count and you should spend time on it. The first few sentences have to find a way to pull at the heartstrings of your reader. You want them to grab the attention of the reader and make them say, "Wait…I need to read this…" The introduction is not a hard sell. At this point, you want to draw them further into the sales page content so that you can show them why what you have to offer is the best product to solve their problem. To write the introduction, keep in mind what your product provides to the reader. Do not list that here. Rather, consider what type of emotion or result the product has to offer to the visitor. In the copy coming, you will showcase what your product is, so at this point, you do not need to mention it. Rather, you want to present your case for why it is valuable. Choose wording that shows the reader the benefits of your product or service. You want to describe how they will feel when they own it. You want to tell them how it will help to improve their life. • Will it give them relief from a life-threatening condition? • Will it help them to find their passion? • Will it provide them with the means to build financial security? • Will it reduce their stress? • Will it give them the life they have always dreamed of? How will their life improve when they buy and then use the product you are offering them? The introduction should cover those aspects within a few sentences or up to two paragraphs. Do not get long-winded here either. The introduction is placed directly under the headlines, usually towards the top of the initial page. Your goal is to get them to scroll down after reading to this point. Drawing on emotions is the best way to accomplish that goal. STATE YOUR CREDIBILITY Here is a place where many people fail. They do not use this one simple area to provide them with the huge benefit it offers. Here's the question to ask yourself: "If I was purchasing a product from a sales page online, would I buy from just anyone?" Most people would say “no.” They want to know who it is that is offering them this information, product, or service. "Why in the world is this person so knowledgeable about my problem?" It is particularly important to show your credibility online. People know there are plenty of scams out there and they want nothing to do with them. No one likes the idea of handing over money to someone that is promising too much, has no background, or is questionable. In particular, it is important to place this "credibility check" towards the top of the sales page. People want to know about it soon.