Sample Content Preview Requires Wide Range of Skills Traveling photographers must possess a wide spectrum of photographic skills because of the wide variety of the subject matters, which likely encompasses not only portraits and landscapes but also wildlife, architectural, reporting and events. One day you may be taking pictures of mountain scenery and the next food at a five-star restaurant. As a travel photographer, you need the necessary skills to photograph basically everything. Patience is essential as well as being well versed in the technical aspects of shutter speed, depth of field, and lighting. Tourism - a Driving Force in Genre Traveling photography has been popular with tourists ever since cameras were built for amateurs. The famous Kodak Brownie introduced the concept of the snapshot and was very portable. Now with the advent of smartphones, photography is more convenient than ever. Many tourist attractions today are placed in photogenic areas to entice the public to come and take pictures. Destination Events are More Common Due to the love of traveling, there are more destination events than ever before. Because of that, there is more call for photographers who will travel to the location. If you’re willing to do that, you can also schedule extra time before and after any event you are supposed to take pictures at so that you can enjoy the local sites on your own - and yes, photograph them for sales elsewhere. Pros Look in More Places While popular with amateurs taking selfies, the tourist site isn’t where the professionals usually want to concentrate their efforts. Serious photographers want to capture a sense of culture with an image that conveys a story. Also, a photo of that nature is more marketable for the professional. Choose the Unbeaten Path A pro would research their destination and look for the unbeaten path that a travel agency would steer people away from. They did not go through all the effort to get there just to get the "cliché" shot. They would rather have portraits of the local people instead of tourists. Many times, pros will use themselves or a traveling companion to be their subject but not in a "selfie" manner. They will want to analyze a scene and critique it in their mind to work with the composition, keeping in mind where the photo might be used. Then they will ask themselves how it can be made to look better. Be Friendly People of different cultures are a big part of what traveling photographers try to capture. The photographer will want to make an effort to befriend and engage the locals and build connections, with the chance of gaining ideas and locations to shoot. Having a friendly rapport will help people open to you and perhaps gain you friends who'll make the trip even more rewarding. Traveling photography requires that you not only have photographic skills, but also the ability to communicate with people to make them feel comfortable and trusting. As well as that, business and marketing skills are needed. This means that a person who wants to be a traveling photographer needs to be well-rounded in their knowledge. But don’t let that scare you away; there isn’t anything here that you cannot learn. => Do You Have What It Takes? Are you the kind of person that can be a traveling photographer? Some people find it's not right for them, while others call it living the dream. If you've ever wanted to travel the world with your camera for a living, this may be the perfect job for you. Having said that, you still have to carefully consider what the job involves. You can find many websites glorifying the image of a traveling photographer, giving you a lot of superlatives and implying that all the businesses are clamoring for shots, while not offering much information about the real-life commitments required to make a living doing photography. And if you don’t already know how to use your camera, there is a big learning curve. However, it’s certainly not impossible if you really want to do it and are committed to learning the things you need to know about your camera, the market, and business. Going from Hobbyist to Pro Practically everyone starts doing photography in the field as a hobby or as a part-time profession. Going to full-time photography is a big leap of faith. It’s not a case of just learning how to make good photos that people want - there’s also the issue of being able to make enough money to survive doing it. Some may forgo trying to make more money but instead take work to gain experience and network for more prospects, until they can earn enough to at least meet their basic needs. May Require Some Sacrifice You may have to sacrifice time with loved ones if you are married. A working spouse will gain you some economic stability, but if both spouses work independently, you can do it together even if it will be riskier financially. While you can be somewhat flexible, most photographers understand that there are certain times of the day that are more conducive to good natural lighting. Likely you will be at the mercy of the time of an event or the weather, with no recovery time for jet lag or unforeseen delays in travel. This means you will be tired on the job and may miss opportunities for eating, so you also need to be willing to go hungry sometimes. Pack snacks just in case. Above all, you must be patient. You will be in situations that are not under your control. Be ready and waiting even if everyone else isn’t, but you cannot allow anyone else to be waiting on you. You must be prepared to capture any moment, especially if doing event recording.

Table of Contents Chapter 1- Insights 1-5 Chapter 2- Insights 6-10 Chapter 3- Insights 11-15 Chapter 4- Insights 16-20 Chapter 5- Insights 21-25 Chapter 6- Insights 26-30 Sample Content Preview Chapter 2 6 Never think your customers are satisfied with their purchase. You should be constantly finding new ways to better your product and service. You could give the free surprise gifts, survey your customers, take all their opinions and questions seriously, set up focus groups to improve your product, etc. 7 Market yourself, as well as your product. You could write articles, e-books, do free consulting, do speaking engagements, etc. You could tell your prospects a little bit about your personal history too. You could tell them when you were born, where you grew up, tell them about your parents and other family members, etc. 8 Find new target audiences for your products or services. For example, if you're selling coffee to stores, try to sell it to coffee shops too. You should always be opening new profit streams for your business. Try to brainstorm new profit ideas at least once a week. 9 Use the phrase "invest in our product" instead of the words “buy” or “purchase”. This makes prospects feel they're investing in their future if they buy. You could also tell people how much others have got back from your product by publishing testimonials of people who have made money or reaped the benefits. 10 Create offline affiliates to market your product. Have people sign up at your web site to sell your products through "house parties". You could have people taking their laptops to parties and selling through their affiliate links. They will get paid just like they would online. Chapter 3 11 Use logos and slogans for your business. They make it easier for people to remember and identify your business. For example, how many times have you had a problem and the first thing that popped into your mind is some business’ logo or slogan. It's almost like an automatic reaction. 12 Use the word "fast" in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money. For example, you could say, "Our product works fast!" Another example, "Our product comes with fast shipping options." 13 Use the word "guaranteed" in your ad. People want to be assured they are not risking their hard- earned money buying your product. For example, you could say, "Our product comes with a 90-day money-back guarantee!" Another example would be, "Don't forget our product comes with a lifetime guarantee!" 14 Use the word "limited" in your ad. People want to own or receive things that are exclusive or rare because they are considered to be more valuable. For example, you could say, "This special edition will be limited to the first 500 who order!" Another example would be, "Order before (date) to get this limited version of our e-book!" 15 Use the word "easy/simple" in your ad. People want easy ordering, easy instructions, easy to use, easy payments, etc. For example, you could say, "It's the easiest way to lose weight!" Another example would be, "It's easy to order - just click here and fill out your information!" Chapter 4 16 Use the word "testimonial" in your ad. People want to see believable proof before they buy your product. It should be reputable and specific proof. For example, you could say, "Check the hundreds of testimonials we have received!" Another example would be, "All these testimonials below were given voluntarily without payment!" 17 Use the words "discount/sale" in your ad. People want to find bargains. They could be rebates, one time sales, percentage offers, get-one-free offers, etc. For example, you could say, "Get a 50% rebate if you order before (date)!" Another example would be, "Order before our buy-one-get-one- free sale ends!" 18 Use the word "free" in your ad. People want free incentives before they do business with you. They could be free books, accessories, services, etc. For example, you could say. " Free shipping with every order over $50!" Another example would be, "Order within the next 5 minutes to get 3 extra bonuses free!" 19 Use the words "you/your" in your ad. People want to know that you are talking to them. This'll make them feel important and attract them to read the whole ad. For example, you could say, "You could be the winner in our next contest!" Another example would be, "You are experiencing the benefits already, aren't you?" 20 Use the word "important" in your ad. People do not want to miss important information that could affect their lives. People will stop and take notice. For example, your headline could read, "Important Warning!...” Another example could be, "Important! Stop And Take Notice!..." Chapter 5 21 Use the word "new" in your ad. People want new products or services that will improve their lives like new information, tastes, technology, results, etc. For example, you could say, "Learn a new revolutionary way to lose weight!” Another example would be, “New! Just Released!..." 22 Show your prospects how much enthusiasm you have for your product and business. If you're convincing enough, they will be enthusiastic too. For example, you could say, "I'm so EXCITED about our new product!” Another example would be, "I can't wait for you to experience these benefits!" 23 End your sales letter or ad copy with a strong closing. It could be a free bonus, a discount price, a benefit reminder, an ordering deadline, etc. For example, you could say, "P.S. Remember, you'll get 5 bonuses valued at $245!" Another example would be, "P.S. Like mentioned earlier, if you order today you'll get 45% off!" 24 Please your complaining customers. You can refund their money, give them a discount, give them a free gift, solve the problem quickly, etc. For example, you could say, "I understand how you must feel, so I'm giving you a complete refund." Another example would be, "I’ve been in your shoes before. I'm going to give you a 50% discount on your next purchase." 25 Make your customers get excited about your business and they will tell their friends. Give them a free vacation certificate, a coupon, etc. For example, you could say, "Get a FREE vacation to (the location)! Another example would be, "You will also get a $200 coupon to our next event!"

Table of Contents Introduction .... 5 Chapter 1 ... 7 Set Big Goals .... 7 Better To Aim High And Miss, Than To Aim Low And Achieve .. 8 Set Purpose Driven Goals .. 9 Give Yourself A Timeframe To Work With .... 11 Chapter 2 .. 15 Make Real Decisions .. 15 Make Smart Decisions 15 Carry Out Your Decisions . 17 Don’t Look Back ... 19 Chapter 3 . 22 Consistency is Key ..... 22 Be Committed And Persevere ..... 22 Have A Routine For Success . 24 Create Good Habits ... 25 Chapter 4 . 29 Nothing is Impossible 29 Condition Your Mind to Think Positive .. 29 Attitude is Key to Success . 31 Learn to Take a Blow . 33 Chapter 5 . 36 Be Accountable .... 36 Take Responsibility ... 36 Say It Out Loud That You’ll Do It 37 Be Honest. 39 Chapter 6 . 43 Live in the Moment.... 43 Be Present And Mindful .. 44 Meditate ... 46 Practice Gratitude 48 Chapter 7 .. 51 Be Adventurous .... 51 Step Out Of Your Comfort Zone .. 52 Be Open Minded And Learn From Experiences ..53 Prioritizing Adventure Over Convenience And Safety .... 55 Chapter 8 . 58 Words of Success . 58 Beliefs Are Shaped From The Words You Use ... 58 Mind Your Vocabulary .... 60 Use More "I can" Rather Than "I can't" ... 61 Chapter 9 . 65 Be a Lifelong Learner 65 Embrace Learning And Constant Improvement 66 Never stopping learning ... 67 What Stops You From Becoming A Lifelong Learner? .. 70 Chapter 10 ..... 73 There’s No Such Thing as Failure 73 Don’t Be Afraid of Rejection .. 73 Failures Are Stepping Stones For Success ..... 75 As Long As You Learn From The Experience, It’s A Success 76 Conclusion .... 79 Sample Content Preview Chapter 2 Make Real Decisions Everyone has to make decisions in their daily life. While some of them are small, others are big and have a profound impact on your life. So, it’s very important to evaluate all aspects of an issue before coming to a decision. There are a few things that, if considered, can help you make good decisions that you won’t regret later in life. Make Smart Decisions Most people don’t realize the importance little decisions have in life. When you make a decision, it initiates events in your life that unfold into either something good or bad, depending on whether your decision was smart or not. You must make smart decisions. It often happens that we make decisions based on what others think or how a certain thing is “supposed” to be. The people around you have a huge impact on your decision making skills. Surround yourself with positive presence. There is no right way to make a smart decision. The process of making a smart decision varies from person to person. For some people, their gut plays a role in making the best decision. The first thought that they have is the best for them. If they overthink the issue, they end up blowing the problem out of proportion and making decisions that are unnecessary. But for others, thinking is an important part of decision making. They need to think about a problem and make sure they’ve got everything covered before they decide something. Whichever of the two you are, make sure to cover every aspect of the decision. If you make smart decisions, your life will be much better and easier. Most people suffer the consequences of decisions made poorly or in haste. Take your time and get to know the issue in depth. Once you are content with your decision, proceed to its application. Just don’t rush into making a decision. If you decide to move into a new house, make sure you ask yourself whether it helps you. Will you be paying more rent? Is this house close to your workplace? Is it too big or small for you? When you make a smart decision, you have no regrets later. Think everything through when you decide to move into this place. Otherwise, you’ll face with problems like transportation issues, extra expenditure on rent and waste or lack of space. Carry Out Your Decisions People are always making decisions about the changes they want to bring in life but often end up ignoring them. You must carry out your decision. If you have strong willpower and you’re dedicated about something, you’ll surely be able to carry it out. For example, if you decide to join a book club in your local library, push yourself to do it as soon as possible. When you delay something, the chances of it never happening increase. Schedule a day to visit the library today and accomplish your task on that given day no matter what. A very common example in this regard is of smokers. There are so many people out there who want to quit smoking. They’ve searched everything and they’ve planned everything out but they fail to carry out their decision. If you keep postponing it, you’ll never be able to achieve it. Why start tomorrow when you can do it today? You can quit smoking if you put your heart and mind to it. Just go cold turkey. There are so many others who’ve done it. Read the stories of people online or join a help group so that you have the motivation you need. Interacting with people who have succeeded in carrying out their decisions will help you immensely. Don’t give up if you fail the first time. Learn from the mistakes you make in the first attempt. Ask yourself how you can succeed the next time? Remember that you can do it. Nothing or no one can stop you if you put your mind to something. Learn from your past mistakes, buckle up and act on it until it is done. It’s the first step that counts the most. Most people put off their important tasks to ‘Tomorrow’, ‘Next Week’ or even ‘Next Year’. In their mind, they even subconsciously tell themselves that they are not ready. But the truth to the matter is, we can never be 100% ready. In other words, they procrastinate. Remember that there is never a better time to start than now. Just take that first step and the road will lead on. Page | 19 Don’t Look Back It’s not always easy to carry out your decisions. Sometimes, there will be hurdles along the way. If you want to quit smoking, you might be peer-pressured to derail from this decision. Or people around you could tell you that one smoke a day doesn’t do any harm. You need to remember why you started in the first place. Before you made this decision, you must’ve thought a lot about the health and social changes it’ll bring in your life. Every time you feel like you are derailing from your path, remember why you started the journey in the first place. You might even have to cut off things and people in order to carry out your decisions. Cut out people from your life who pressure you into smoking. It might be hard at first but you need to remember that these people are toxic for you. If someone’s bringing negativity in your life, why keep them close? Why did you decide to volunteer at a shelter? Because it made you content and you wanted to spend your time doing something good. Don’t let laziness or lack of a proper schedule derail you from this decision. Don’t let your laziness stop you from doing things that are good for you. Sometimes, you make mistakes when you carry out a decision. Don’t let that stop you from continuing. Make amends and carry on. So start making smart decisions and carry them out without stopping for anyone or anything. You’ll be thankful to yourself for the positive impact real decisions have on your life.

Table of Contents Introduction . 7 Chapter 1 – Getting Started ... 10 Knowing the Reason Why You’re Starting Your YouTube Channel .. 11 Determining Your Target Audience.. 12 Know Your Direct Competition .... 13 Scheduling Your Uploads.. 14 Equipment and Software You’ll Need ... 15 Allocating the Time to Create Your Videos 17 Chapter 2 – Choosing Your Niche... 19 Determining What You’re Good At... 20 Selecting a Category.... 21 Researching Topics 22 Consider a “Desperate Niche” 23 Chapter 3 – How to Optimize Your YouTube Channel for Success .... 25 Choose a Memorable Channel Name... 27 Use an Attractive Channel Icon... 28 Create a Channel Trailer... 29 Integrate Social Media Links .. 30 Include Channel Art. 31 The About Section... 32 Chapter 4 – Developing Your Content Strategy. 33 Why Consistency is Important 34 Types of Videos You Can Create 34 Vlogs.... 35 Company Culture Videos... 36 Interviews.. 38 Webinars... 39 Events.. 39 Presentations. 40 Tutorials .... 40 Product Reviews. 41 Chapter 5 – Strategies for Building an Audience ... 43 Comment on Similar Videos... 44 Use Social Media .... 45 Participate in Forums ... 46 Collaborate with Others 46 Chapter 6 – Strategies for Increasing Your Customer Engagement... 48 Create Simple and Beautiful Thumbnails... 49 Add Annotations to Drive User Actions . 50 Keep Your Videos Short.... 51 Basic SEO Principles and Marketing Strategies Apply to YouTube... 51 Chapter 7 – How to Monetize Your YouTube Channel 53 YouTube Partner Program 54 Affiliate Products 54 Work with Outside YouTube Partners... 55 Sell Your Own Merchandise... 55 Drive Traffic to Your Website . 56 Chapter 8 – Mistakes to Avoid on Your YouTube Channel... 57 Purchasing Fake Reviews. 58 Doing a Video Dump .... 58 Ignoring Your Social Media Presence... 59 Inconsistent Video Uploads.... 59 Not Engaging With Your Audience... 59 Failing to Have a Plan .. 60 Trolling Other Channels and Begging for Views .. 60 Not Linking Your Channel to Your Social Media Accounts . 61 Conclusion 62 Sample Content Preview Chapter 3 – How to Optimize Your YouTube Channel for Success In order to make the most of your YouTube channel, there are a few things that you will need to utilize. Too many YouTubers make the mistake of neglecting their channel because they are too focused on making the videos. You have to think of your channel as another landing page, just like your company website. If you want people to continue to come back to your channel, then you have to consider your channel page, as the experience is what entices viewers to come back to your channel and subscribe. Like any other website, you will need to take the time to craft your channel’s page to make it appear professional and entice viewers to return for more. Many of the elements are what drive the success and appeal behind your channel. The most successful channels commonly employ these elements because they work. To boost your exposure, you will need to spend some time to configure your YouTube channel properly. If you follow these tips, your channel will begin to generate a good amount of traffic. Choose a Memorable Channel Name Giving your channel an appropriate name will make all the difference in viewer memorability. If your channel name is short and catchy, people will have no trouble remembering your username and searching for you. However, if it is long and uses numbers, your username will not likely be remembered by your target audience. Your username should not only reflect who you are but also what your channel is about. For example, if you are creating a fitness channel, your name could include a fitness related term. If you intend to create a music channel, you might want to consider incorporating a musically related term for your channel name. However, you need to remember that different niches will call for different username styles. Invest some time into this step, as your name is going to represent who you are in the YouTube community. Use an Attractive Channel Icon The channel icon is your profile picture that appears next to your channel name, and you should upload a clear image that looks attractive at smaller resolutions. When visitors watch videos on your channel, your channel icon is one of the first things that they will see and could be what provokes them to visit your channel in the first place. If your icon is dull or relatively unattractive, it could turn viewers off and negatively impact your channel's traffic. Your channel icon is also what will help to establish the brand of your YouTube channel. By keeping this somewhat consistent with your channel header, it will help to reinforce your channel's branding. Create a Channel Trailer A great way to welcome an unsubscribed viewer is to create a video that showcases what your channel is all about. A channel trailer, when done correctly, can entice new viewers to check out more of your content. You want to try to hook your visitors as soon as they land on your page, and the best way to do this is with a channel trailer. This short video will tell your viewers who you are and show them what they can expect to find on your channel and can be used to convert viewers into subscribers. Your channel trailer needs to be compelling and persuade viewers to see what else your channel has to offer. Your channel trailer is basically a quick marketing medium for your channel and should last for no more than two minutes. Make sure that you have a way to invite the viewers to subscribe to your channel at the end of the trailer, since the viewers who watch until the end of the trailer or more likely to subscribe. Integrate Social Media Links YouTube provides you with the ability to add your social networking links to your channel header. Every single successful channel on YouTube does this and is highly recommended because it will help you build your network. People who are curious enough to view your channel are likely going to be intrigued enough to interact with you via your social networking accounts, or at the very least follow you on social media. You can maximize your exposure by integrating your social media links on your YouTube channel. By redirecting people from your channel to your social media, your social networking power will grow. Some of those who you originally brought from your channel will tell others about you and further expand the exposure for your brand. Include Channel Art The channel art is the header image at the top of your channel and is the ideal place for you to incorporate your logo. With channel art, anything goes, as long as you don't settle for one of YouTube's default backgrounds. First impressions matter, as the channel header is one of the first things that viewers will see. Incorporating a custom header will give your channel a unique look and atmosphere. Having a generic header background will only indicate to the viewers that your channel isn't high quality, and they will most likely pass it by. When you create an appealing background header, can help potential subscribers see what else you have to offer. Take the time to design your channel art that will leave a lasting impression on your first-time viewers and will get people wanting to return to your channel time and again. The About Section It can never hurt to include a brief, concise description detailing what your channel is all about and who you are under the about section. Many favorite channels are in the habit of including their professional emails in the description for business inquiries and is something you should consider doing. You also want to include your social media links as well. If your viewers didn't click on them under channel heading, then they might do so upon a second appearance under your about section. It is also important to include relevant keywords in your about section to make your channel search friendly. Optimizing your channel is an easy way to help your channel stand out from the crowd. Taking the time to ensure you have a unique YouTube channel can help you get more views, convert more subscribers, and grow a successful YouTube channel for your business. Chapter 4 – Developing Your Content Strategy If you want your YouTube channel to be successful, then you need to develop a content strategy that includes how often you are going to post, as well as what kind of content you’re going to post. It's a good idea to have set days where you post new material because it creates a sense of anticipation for your subscribers. It can also help to keep you on track by providing you with a deadline for filming, editing, and posting new content. Why Consistency is Important The consistency of content is incredibly important if you want to grow a successful YouTube channel for your brand. While you won't be able to satisfy everyone, you must satisfy your target audience. Switching topics and focus will only confuse your viewers and result in fewer subscriptions to your channel. Only YouTubers who have a reality show style channel or you have gained credibility and respect over time can get away with producing videos on a range of topics. If you have a fitness channel, you may decide to upload cooking videos showing viewers how to make healthy dishes on Mondays, training videos on Wednesdays, and update videos on Fridays. Whatever you choose to do, the important thing is to remain consistent. Types of Videos You Can Create One of the reasons why many businesses have yet to jump on the video marketing train is because they feel they lack creativity. Many smaller companies and entrepreneurs see articles and blog posts as the safe choice and much easier to manage. It may seem like it is much easier to write about a different topic each week, then it is to create a new and unique video every week. However, it doesn't have to be as hard as you think. There are a number of useful types of video content that your YouTube viewers will enjoy and that will help to separate you from the competition.

Table of Contents Chapter 1- Strategies 1-5 Chapter 2- Strategies 6-10 Chapter 3- Strategies 11-15 Chapter 4- Strategies 16-20 Chapter 5- Strategies 21-25 Chapter 6- Strategies 26-30 Sample Content Preview Chapter 2 6 Write your own affiliate program ads. If all the other affiliates use the same ads that you do, it won’t give you an edge over your competition. Use a different ad to give yourself an unfair advantage over all the other affiliates. If you have sub-affiliates, tell them to do the same. 7 Use a personal endorsement ad. Only use one if you've actually bought the product or service for the affiliate program. Tell people what kind of benefits and results you've received using the product. You need to purchase the product or service in order to write a honest endorsement. 8 Advertise the product you're reselling in your signature file. Use an attention-getting headline and a good reason for them to visit your affiliate site. Make sure your sig file doesn't go over 5 lines. Also include your name, occupation, business name and e-mail address. 9 Join a web ring. It should attract the same type of people who would be interested in buying the product you're reselling. You could also trade links on your own with other related web sites. Also you could create an e-zine ring with other e-zine sites. 10 Participate on web discussion boards. Post your comments, answer other people's questions, and ask your own questions. Include your affiliate text link under each message you post. If they read your message and like it, they may click to see what else you have to offer them. Chapter 3 11 Create a free e-zine. Use your e-zine to advertise the affiliate programs you've joined. Submit your e-zine to online e-zine directories and promote it on your web site. Trade e-zine ads with other publishers. Announce your e-zine to e-zine announce lists. 12 Start a private web site. Use it as a free bonus if people buy the product you resell. You could also allow people to join for free and you could advertise the affiliate program you've joined. You could also charge a subscription fee for an upgraded version of it. 13 Provide your web site visitors with content they can't read anywhere else. People will stay longer at your web site to read the original content. You could also allow them to read through your e-zine and archive the back issues on your web site. Or you could charge access to the back issues because it would be original content. 14 Remind your web site visitors they can print out your content. They may browse around your online store while it's printing. They may read it at home, work, outside, etc. Other people might see what they’re reading and want to visit your web site or subscribe to your e-zine. 15 Offer your web site visitors a freebie if they take the time to fill out your online survey. They'll be at the site longer and might buy something afterwards. Your survey could ask them what kind of products they want, what they think of your customer service, how they like your web site, etc. Chapter 4 16 Offer your visitors free software that they can download right from your web site. While they are waiting they might read your ad. Also, if possible, include your ad in the software so after they open it, they'll see your ad again. This will help increase your sales. 17 Provide a huge online directory of information that your visitors could search through. The directory must contain information your visitors would want. It could be news stories, how-to articles, interviews, case studies, profiles, survey results, online audio, online video, e-books, reports, etc. 18 Make sure all your web pages load fast or your visitors will get bored and leave. Time is precious; they won't waste it waiting for your site to load. Do not use too many graphics and high tech gizmos. They may have a hard time finding your product ad. 19 Tell your visitors what's offered at your web site at the very beginning. If people are confused about what's being offered they may leave too early. You could tell them the benefits they get and the things they can do at your web site, like subscribe to your e-zine, read free articles, download free e-books, learn to increase their sales, etc. 20 Make your web site look professional. People will get turned off and leave if they see a lot of spelling and grammatical mistakes. You don't want any broken graphics or links either. Make sure your background colors don't make your text hard to read.

Table of Contents Introduction 04 Chapter 1: What Is List Building All About? 08 Chapter 2: Creating A Lead Magnet 11 Chapter 3: Setting Up A List Building Campaign 14 Chapter 4: Creating A High-Converting Landing Page 18 Chapter 5: Creating Page-Specific Call-To-Action Buttons l 22 Chapter 6: Using Blog Posts To Convert Visitors Into Subscribers 25 Chapter 7: Setting Up A Timed Pop-Up Opt-In 32 Chapter 8: Converting Subscribers Into Customers With A Sign-Up Bonus 37 Chapter 9: Using LinkedIn Groups To get New Email Subscribers 41 Chapter 10: Using YouTube Ads To Increase Sign Ups 44 Chapter 11: Setting Up A Survey To Grow Your Mailing List 48 Chapter 12: How To Get More Subscribers With A Content Series 52 Chapter 13: How To Optimize Confirmation Pages To Boost Your Subscriber Rate 55 Chapter 14: List Building Tricks To Try In 2019 57 Chapter 15: Social Media Tricks To Grow Your List In 2019 59 Chapter 16: Call-To-Action Best Practices For Marketers 64 Chapter 17: Do's and Don’ts 69 Chapter 18: Premium tools and Services to consider 74 Chapter 19: Shocking Case Studies 79 Chapter 20: Frequently Asked Questions 85 Conclusion 90 Top Resources 91 Special Offer 92 Sample Content Preview Chapter 2: Creating A Lead Magnet Hey there friends! Let’s kick off this training by walking you through what lead magnets are, what type of lead magnets you can use, and how to create the most popular type of lead magnet with a quick example. What Is A Lead Magnet? A lead magnet is simply an incentive that you can use to convince online leads to join your mailing lists. More specifically, they are free content offers that give website visitors exclusive access to more valuable content in exchange for their email addresses, and they work this way: You create a piece of valuable content in a popular format such as an eBook or a video. This is your lead magnet. You create an opt-in page to offer your lead magnet on your website, for free. You simply have to ask your visitors to enter their email address so you can send them the eBook, or give them access to the video. What Types Of Lead Magnets Can You Offer To Your Visitors? Mini eBooks eBooks are the most popular type of lead magnet because the majority of people are already familiar with them, and they are very easy to create. eBooks have to be authoritative but not too complex to appeal to all your customers. To create an eBook, you will simply have to repurpose your own content in eBook format. For example, if you have list articles in your blog, you can use those articles to create mini eBooks by expanding each entry in the articles as chapters inside an eBook. You can then offer the eBooks to blog post readers as expanded versions of the same content. Reports And Guides Reports and guides are also popular because they provide leads with more robust content. To create a report or guide you have to pick a niche topic first, then to research that topic for as much relevant information as you can find about it, and then to use that information to create a kickass report in eBook format. Cheat Sheets Cheat sheets are brief content guides that cover a very specific set of guidelines or steps. Cheat sheets are commonly referred to as checklists, mind maps, or blueprints. For example, if you have a long article about list building strategies, you can offer readers a checklist that they can use to make sure that they’ll apply the strategies in the same sequence you put in your article. Toolkits Toolkits are resources that leads can actually use for work or productivity. For example, you can offer time management spreadsheets, design templates, productivity calendars, and font packages, to name a few. Webinars and Video Training You can promote webinars and access to video training demos on your website to engage truly interested leads. For Webinars, you will simply have to schedule launch dates and to promote them with a countdown clock on your content pages. For video training, you’ll have to create video versions of your content, to host the videos on pages outside your main site, and to provide individual access to each unique subscriber. Creating A Lead Magnet The Easy Way In this lesson we are going to show you how to create the most popular type of lead magnet: a mini eBook. You’ll see how easy it is, and we’re going to guide you through the essentials. Start by pasting a piece of long-form content, between 2,000 to 3,000 words long, on a blank Word document. You can use any other word processing program that can export your finished eBook to PDF format, but for the purposes of this chapter we’re going to use Word. Please consider using Word to properly implement the steps outlined in this lesson! For this example we are going to use a draft of an article that we are also going to publish as a blog post on our site. This is a list article, so we are going to separate each entry as a chapter for the eBook. Let’s create the cover first. Start by clicking on the “insert” tab and then on the “cover page” option. Find a built-in cover page that fits your brand and your content and then click on it to insert it on your document. In our case, we are going to select a cover page with placeholder image, summary, and title. Now we are going to replace the placeholder image with our logo. Now we are going to replace the placeholder title with the title of our eBook. Here you can use the title of the article or a variation of the title.

Table of Contents • Introduction • Aiming for Perfection • Releasing a “Me Too!” Product • Overselling • Underpricing • Treating Customers as Expendable • Technical Glitches • Not Having an Affiliate Network • Relying on Others to Promote Your Product • Not Having a Funnel in Place • Not Keeping in Touch with Your Customers • Conclusion Sample Content Preview Mistake Number Two: Releasing a “Me Too” Product When you see other information marketers making big bucks from an ebook on, say, Twitter traffic generating strategies it is really tempting to jump up and say, “I could write an ebook on Twitter traffic generating strategies, too! And then I could make big bucks too!” It sounds good – but it doesn’t necessarily work that way. In fact, if you create and release a “me too” product that is nothing more than an imitation of a more successful product already on the market, don’t be surprised if the world doesn’t rush to your door. (And, don't be surprised if you tick off the original product creator, too.) “But wait!” you might be saying. “Dunkin’ Donuts opens up across the street from Starbucks, and they both do well!” Yeah, they do. That’s because it’s NOT a “me-too.” Each has its own spin on the product. Dunkin’ is where you go for quick brew and a 99-cent donut. You head across the street to Starbucks if you want a gourmet breakfast sandwich and a wi-fi connection while you prepare for your client meeting. Distinct needs; distinct products. To take the coffee metaphor online… It’s okay to come up with a product that’s similar to a competitor’s, but you need to put your own spin on it, adding value over what your competitor is offering. Here are some ideas that you can use to create a “me-too” product that stands on its own: • Make it faster. Check out your competitor’s product. If it promises Thinner Thighs in Thirty Days, offer Thinner Thighs in Two Weeks. • Make it easier. Does the original product offer ten steps to increased conversions? Then offer three steps instead. • Make it bigger. Competitor sells 100 30-minute recipes? Then you need 200. • Make it visual (or auditory, or written). If there’s an ebook on the topic, create the videos and audios, or vice-versa. Not all people learn the same, so cover the parts of the market your competition is missing. • Make it cheaper. When Jeff Walker released his six-figure launch e-course, a smart marketer released “The Poor Man’s Launch Course” for a fraction of the cost. • Make it more expensive. It may sound counter-intuitive, but it works! Some customers want “the best” and will go for the more expensive option automatically. If you can back your higher price tag with greater value, you will pull people looking for the Rolls Royce solution. There’s really no excuse for creating a copycat product. Put your individual stamp on the product instead, and you’ll find that you can reach the buyers your competitors are missing. Mistake Number Three: Overselling The other day, my six-year-old convinced me to get her this chalk set that promised “3-D effects on your own driveway!” She pointed to the kids on the box, glowing with the success of creating artistic, 3-D effects that would rival those of Pixar. “Please, Mommy, please!” she begged. I gave in, shelled out the $12, and we took the box home. You know the story – it didn’t work. Within five minutes, I had a crying daughter, a box of broken chalk, and a headache. The problem here? The company oversold their product. They made promises their product didn’t fulfill. Let this be a lesson to you. Now, the chances that your disappointed customers will end up in tears may be remote, but there are takeaways for information marketers: • People read – and believe – your sales page. You may think that no one reads those things, but they do! And they expect your product to perform as described. If you say, “Thinner Thighs in Two Weeks,” that’s what they expect to see. Don’t make promises that aren’t achievable. • If you don’t fulfill what you say, they will be upset. They won’t blame the extra cookies they had after dinner each night this week or the ice cream sundae they chowed; they will blame YOU and YOUR PRODUCT. If there are limitations on performance, make sure you clearly state them on your sales page. • If the product doesn’t work, they will tell their friends. My little Ralph Nader has already warned the entire kindergarten not to buy that particular craft product, and you can bet she’ll warn anyone she sees at Target, reaching for the box. Mad customers talk – online, in person, in forums, you name it. While you want to tout your product’s capabilities and present it in the best possible light, make sure the results you’re claiming aren’t only possible, but likely, if the product is used as intended and recommended. If the results you cite in your sales copy are not typical, be sure to note that as well. Otherwise you may face the wrath of unhappy customers. And that’s not a pretty sight. Mistake Number Four: Underpricing You may naturally assume that to make something sell quickly, you want to price it as low as possible. After all, the laws of economics state that the lower the price, the higher the demand, right? Well, sometimes that's true. But not always. In fact, lowering your price tremendously can actually have a detrimental effect on your sales. Why? Because many people equate “low price” with “low quality.” Think about it. You are headed out to the store to buy a piece of jewelry for your spouse’s 10th anniversary present. You know it’d better be good, or you’re going to suffer. The jeweler pulls out two necklaces, which look pretty similar. One has a price tag of $15; the other is ten times as much. Which do you choose? If you were evaluating coffee mugs, you might immediately go to the lower-priced option. It’s much closer to the price you expected to pay. But with jewelry, you’d likely think twice – or more – before going cheap. You’d worry about the workmanship. Would the clasp break? You’d worry about the materials. Would it turn your beloved’s neck green? You’d worry about its provenance. Was it stolen? The worries aren’t worth the lower price, so you scoop up the more expensive necklace, have it wrapped in a gorgeous blue box with a white bow, and proudly present it to your loved one. Crisis averted. The truth is, we rely on price as a signal of quality. If a leather jacket costs $1000, we assume it’s better made, more fashionable, and created with more care and attention to detail than the one that costs $100 at Joe’s Bargain Basement. We don’t know for sure, but we assume it’s true.

Table of Contents Chapter 1- Solutions 1-5 Chapter 2- Solutions 6-10 Chapter 3- Solutions 11-15 Chapter 4- Solutions 16-20 Chapter 5- Solutions 21-25 Chapter 6- Solutions 26-30 Sample Content Preview Chapter 3 11 Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or e-books. Include your resource box and the option for article reprints at the bottom of each article. For example: “Larry Dotson is the co-author of "Subconscious Internet Marketing". Inside this e-book you'll learn 746 reasons why people buy your products! Visit: https://www.subconsciousinternetmarketing.com Feel free to reprint this article on your web site or in your e-zine, just include the resource box.” 12 Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies. Some people only give away freebies in order to allow other people the right to give them away. You could also give them the right to include a freebie with their own product as a bonus. For example, "Feel free to use this free e-book as a bonus product!" 13 Allow people to use your online discussion board for their own web site. Some people don't have one. Just include your banner ad at the top of the board. For example, you could say, “Don't have your own discussion board? Link to ours and invite your visitors to use it.” 14 Allow people to sign up for a free web site on your server. Since you are giving away the space, require them to include your banner ad at the top of the site. For example, you could say, "Get 20 MB Of FREE Web Space In Exchange For Placing Our Small Banner At The Top Of Your Web Site!" 15 Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory. For example, you could say, "Add Your Own Listing In Exchange For Linking Back To Our Web Site!" Another example, "Add Your Own Listing! All We Ask Is That You Link Back To Our Web Site." Chapter 4 16 Allow people to include your free online service on their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc. For example, you could say, "Offer This Free Service To Your Visitors By Just Linking To Our Web Site!" 17 Allow people to give away your free software. Just include your business advertisement inside the software program. For example, you could say, "This Free Software Is Brought To You By (your business information)" Another example, "This Free Software Is Made Available By (your business information)." 18 Allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. For example, require people to place a small note under the graphic or at the bottom of their web page like "These graphics are from (your business information)." or "This template is copy- righted by (your business information)." 19 Allow people to place an advertisement in your free e-book if, in exchange, they give away the e-book to their web visitors or e-zine subscribers. Wouldn't you choose to give away something that gave you benefits? For example, you could say, "Give Away This Free E-book And Customize It With Your Own Links!" 20 Allow people to give away your free e-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet. For example, 5 people give it away to 5 people each, and those 25 people give it away to 5 people each, and those 125 people give it away to 5 people each. It just keeps going! That's 755 people viewing your ad for free and without you doing much work. Chapter 5 21 Turn your ad copy into a story or article. Your visitors won't be as hesitant to read your ad and will become more interested in your product. For example, you could start your ad by saying, "Once upon a time…" Another example would be to start your ad out with "FREE Report!" Or "How To..." 22 Give visitors a freebie for filling out your online survey otherwise they usually won't. Surveys will give your business valuable intelligence for your business. For example, you could say, "Everyone who completes this survey will get a FREE watch!" Another example, "The first 200 people who complete this survey get a free calculator!" 23 Enhance the power of your ad copy benefits by using attention-getting words, highlighting keywords, using color, using quotes, bolding key phrases, underlining, etc. For example, "Instant Profits", “Super Fast Results”, “Lose Weight”, “Save Money”, “Increase Sales”, etc. 24 Give your visitors lots of choices so they don't get the feeling of being controlled. Offer them a variety of ways to order, contact you, navigate, etc. For example, “Choose the Basic or Deluxe.” Another example, “Order by web site, phone or fax.” 25 Put yourself in your visitors’ shoes. Design your site for them, not for yourself. Create your product around your visitors, not because you would buy it. For example, if you were selling to people who were thinking of going bankrupt, think about how they feel. They would likely want to avoid bank- ruptcy, they would feel tired of not be able to afford anything, they would be fed up with creditors calling, etc.

Table of Contents Chapter 1- Secrets 1-5 Chapter 2- Secrets 6-10 Chapter 3- Secrets 11-15 Chapter 4- Secrets 16-20 Chapter 5- Secrets 21-25 Chapter 6- Secrets 26-30 Sample Content Preview Chapter 2 6 Add a message board to your web site. People will visit your web site to ask questions and answer other people's questions. Some people will just participate on message boards so they can leave their link but those people may end up buying your product too. 7 Add a directory of web site links to your web site. People will visit your web site to find related web site links for the topic they're interested in. This saves them time and effort searching for all those links personally. If you update it often, they will come back and revisit and maybe buy one of your products. 8 Add an article section to your web site. People will visit your web site to read and learn new information related to their interests. You want to have original content so people can't go anywhere else to get it. You also want to update it regularly so they will want to revisit your web site over and over. 9 Add an archive of past e-zine issues to your web site. Your new subscribers will visit your web site to read the past issues that they've missed. Your old subscribers might want to look up some information or ads they remembered seeing in your e-zine. 10 Add a free e-book directory to your web site. People will visit your site to download, study and read new information. If you do add one, offer e-book related products. Those people might decide they want to create their own e-book and submit it to your directory. Chapter 3 11 Add a free classified ad section. People will visit your web site to place their own free classified ad and to read other offers. You can encourage them even more by telling them you will pick a few classified ads to run in your e-zine. This may influence them to subscribe to your e-zine or to revisit your web site regularly to submit new ads. 12 Add a free link page to your web site. People will visit your web site to place their own link and to look at other people's links. You could say to the link submitters that you'll run their link once in your e-zine if, in exchange, they place your link on their home page for one or two months. 13 Add an "About Us" page to your web site. People will visit your web site to read about you and your business. This will help to make your relationship with your prospects more personal and persuade them to buy. Include some of your non- business information too on your "About Us" page. 14 Add a guest book to your web site. People will visit your web site to leave their opinions about your business and to list their signature file. Yes, they may only be doing it to get free advertising but it could be a visitor who might eventually buy your product. 15 Add a free software download page to your web site. People will visit your web site to find new software that will make their life easier. Your software could be your own, freeware, submitted shareware or demos. The software should be related to your target audience. Chapter 4 16 Show your potential e-zine subscribers a sample issue of your e-zine. Black out some of the important information; this will make them more curious and get them to subscribe. Use a really juicy tip they have not probably heard of. You could just tell them where to find your e-zine archives or that sample issue after they subscribe. 17 Give away a free follow-up autoresponder course. Publish your e-zine ad in each lesson. The more people who see it, the higher the chance they'll subscribe. Your e-zine needs to have a lot of original and quality content for this to persuade them to subscribe. Of course you could also mention one of your products in each lesson. 18 Offer your potential customers a discount on a particular product you sell if they subscribe to your free e-zine. For example, you could say, " Subscribe to my free e-zine and get a 40% discount off my latest e-book!” After they subscribe you could tell them about your secret discount order page in the ‘thank you’ e-mail you send them. 19 Give other businesses permission to give away a free subscription to your e-zine as a bonus for a product they sell. You want the product or service to be related to your e-zine though. Just think, you could have a lot of businesses offering your e-zine to their customers. 20 Ask your potential subscribers questions that'll persuade them to subscribe. For example, you could say, "Would you like to be able to retire before you're 40?" Another example, "Does the idea of working at home appeal to you?" Chapter 5 21 Write your e-zine's ad to sound like it is common sense to subscribe. For example, you could say, "Everyone knows you have to know a few things before you start a business!" Another example, "We all know that knowledge is a key factor in making a business profitable." 22 Assume people are going to instantly subscribe to your e-zine. For example, "Dear Healthy Subscriber". They will want to subscribe in order to feel healthy. Another example, "Dear Intelligent Subscriber". They will want to subscribe in order to feel intelligent. 23 Allow your subscribers to collect things from each issue of your e-zine. It could be e-books or software. They'll tell others and those people will subscribe too. For example, you could say, "In each issue of our e-zine we will be giving away a new limited edition business report! Collect them all!" 24 Tell people what their friends or family might say as a result of them learning what's in your e-zine. People care about what other people think of them. For example, you could say, "Just imagine your wife telling you how proud she is of you for starting your own business!" 25 Make people feel like it's their idea to subscribe, they will be less hesitant. For example, you could say, "You are making a smart decision for subscribing." Another example, "Thank you for making an intelligent choice and subscribing to our e-zine!" Plus you're assuming ahead of time they are going to subscribe.

Table of Contents Table of Contents 3 Introduction 6 The Power of A Group 8 Creating Your Group 12 Essential Components 15 Content That Builds An Empire 18 Growing Your Group 21 Group Launch Pad 26 Success Strategies 29 The Power of Insights 33 Making Money With Your Group 35 Final Words 38 Resources 41 Sample Content Preview Essential Components When it comes to creating a Facebook group that will stand out and capture attention from those within your market, there are a few things to pay close attention to. Don’t overlook any of this! Cover Image: You’ll want to hire a professional graphic designer from a marketplace like www.Upwork.com to create a Facebook cover that represents your group topic. Make sure it’s properly sized so that it looks just as good on mobile devices. Currently, the optimism size is 851 pixels wide by 315 pixels tall, but you’ll want to verify this because Facebook’s image requirements are constantly changing. Group Description: Your group description is important because it tells prospective members what it’s about and what to expect. This is also where you’ll want to inject relevant keywords that will help people find your group. Highlight the benefits of joining your group and include any special features, discussions or added perks that members receive. For example, one popular group offers members with discount codes that aren’t available anywhere else. Add a link to your mailing list: Add this to your group’s description or include it in a pinned post or announcement so that new members are encouraged to subscribe to your mailing list to stay up to date. Add a Headline: Keep your group’s headline short and concise. You want it to grab attention and speak to your audience so keep it to 15 words or less. Create a Promotion Policy and Rules: Decide what kinds of promotions are allowed and include it in your group rules section. By default, Facebook offers a pre-written set of rules that you can easily modify or edit to fit your needs. Choose a Moderator: While you may not need one when just starting out, as your group grows you’ll likely want to accept help from someone else in your niche. Tip: Consider making one of your most active and trusted members a moderator. A moderator can help keep out spam and ban problematic members, but they can’t make any important changes to your group. Next, you’ll want to add a bit of content just so that when someone joins they aren’t facing a bare wall. We’ll discuss the kind of content you should create for your group in the next chapter. Content That Builds An Empire If you want to grow a highly-targeted group that will help connect with you with your tribe, you’ll want to carefully create a content schedule so that you’re able to stay focused and on track. A group needs to be constantly updated, or it will become dormant very quickly. Group members expect interaction, and even though they’re likely to engage in conversations amongst themselves, they’ll still want to see posts, updates and share-worthy content from you. If you are planning to use a Facebook group as the launch pad to becoming an influencer, being active is even more important because you’ll want people to clearly identify you as the admin of the group. This position will help align your brand with being thought of as an authority in your market. When it comes to what type of content to post, you’ll want to start by researching existing groups that have successfully grown an audience. Join the groups that are most relevant to your market and conduct research. Pay attention to the posts that have garnered the most feedback and interaction. Clearly if people are responding to certain types of content, they would want more of it. This can help you come up with ideas for your own group. You should also pay attention to the type of products or services they are successfully selling within their group. While groups are best used as communication channels that help to build brand awareness and establish authority, lots of people also sell directly within their groups. Start by paying attention to what (if anything) is being sold, you’ll be able to determine how people respond to paid offers within a group setting. Since every niche is different, this research is important in ensuring you don’t create a group with the intention to sell when most the market wouldn’t expect direct selling. While you’re researching, pay attention to repeatedly asked questions or common concerns amongst the group. These questions can serve as fantastic posts and will help you pinpoint in-demand topics that your market is most interested in.