Sample Content Preview Do Things that You’re Passionate About Spend time every week participating in activities that you’re passionate about. Head outside and enjoy a leisurely walk through the woods or break out the art supplies and paint for a couple of hours. Participating in activities that you enjoy, helps to foster creativity skills in your brain, which can contribute to a healthy mind. Getting involved in activities that you haven’t had the chance to enjoy but have always wanted to do, can do wonders for your mental energy. Opening yourself up to new experiences will stimulate your brain in a way that can help it to adapt to new environments. You can also help to sharpen your brainwave patterns by diversifying the activities that you engage in. Trying something new will boost your mental energy. If you don't know where to start, head to your local community center to see what kinds of programs they have to offer, or check out Facebook to see if there is a group in your area. If you can't find something, take the initiative and start one in your community. Participating in new activities that are outside will boost your energy even more because sunlight, provides your body with Vitamin D, which is essential for increasing your energy levels. If you start to feel tired at work, take a short break and head outside for a quick walk. Meditate A great way to boost your mental energy is to practice meditation on a regular basis. Meditation is nothing more than being present in the world around you and being conscious of your mind and breath. Many people find meditation to be extremely helpful when they are dealing with real-world situations and remaining focused on difficult tasks throughout their day. When engaging in meditation, it is important to not think about the future or past but to be present in the moment. Along with providing you with a boost of mental energy, mediation has a plethora of other benefits that will leave you feeling happy and healthy. Meditation can help to reduce pain and enhance your immune system, will help to reduce feelings of anxiety, depression, confusion, and anger, as well as increasing blood flow, which can help alleviate fatigue. Practicing meditation in the evenings, before you go to bed, can also help to eliminate insomnia and improve your sleep, which is essential for keeping your energy levels high. Meditation will help to retrain your brain, reducing your worries and bringing you into the moment. Meditation has also been shown to naturally increase the production of melatonin in your body, which will lead you to sleep more deeply, more soundly, and more effectively, allowing you to feel more refreshed and revitalized the next day. If you’re new to meditation, there are a ton of resources online and at your local library to help you get started. Make Sure You’re Drinking Enough Water Drinking water and brain function are integrally linked. When your brain doesn’t receive enough water, it can cause numerous symptoms including problems with focus, memory, brain fatigue, and brain fog, and can lead to depression, headaches, sleep issues, and anger. Drinking enough water is the solution to almost every health issue. Increasing your intake of water will keep you hydrated during the day, and rejuvenate a lethargic brain. The cells of your brain require twice as much energy than the other cells in your body. Your mind is one of the most important organs in your body that needs to be fueled. Drinking water gives the brain the electrical energy that is required to function correctly, including the thought and memory processes. When you provide your mind with an adequate supply of water, you will think faster and be more focused and will be provided with greater clarity and creativity. Medical professionals recommend that you should be consuming at least 64 ounces of water every day. This is equal to eight, eight-ounce glasses of water or four plastic bottles of water a day. When your brain doesn't get enough water, you will begin to experience issues with your focus, memory, and have trouble sleeping at night, all of which will deplete your energy and leave you feeling fatigued. If you find that you aren’t getting enough water throughout the day, try carrying a bottle of water around with your and see how many times you can fill it up throughout the day. You can also get more water, by drinking teas and eating foods that have a high water content, like watermelon or celery. Get More Sunlight In order for your body to function correctly, you need to expose yourself to sunlight. Studies have shown that there is a strong correlation between people who work after midnight, or in locations that have no natural light, like mine shafts or dark factories, and mental health issues like depression, sleep disorders, and other cognitive problems.

Table of Contents Give Away Events Exposed! 5 How Do Give Away Events Really Work? 7 What You Need To Have Before Joining A Give Away Event 10 How to Identify a Quality Give Away Event 14 The Hot Spots & Places to Look For Give Aways to Join 17 How to Maximize Your Cash Points From Give Away Events 19 Give Away Event & List Building Tips 21 Recommended Resources + Bonuses 24 Sample Content Preview The host of the event then pools all the gifts contributed collectively by the partners in one page or member’s area. This is where the visitors will go to download any gifts of their choice, and the link of the gift they click on brings them to the individual partner’s signup page. You, as the partner, prepare an opt-in page for visitors to sign up to your mailing list to download your gift. So in a real essence, anyone who wants to download your gift must opt into your mailing list to download your gift. While the gifts are given away at zero-cost, the only requirement is that the visitors must sign up for your mailing list to receive them. Your visitors-turned-subscribers has the option to cancel their subscription to your mailing list at any time, of course, but this is a good opportunity you should be taking to build your relationship with the newcomers to your mailing list or e-zine or membership site. Okay, so that’s EXACTLY how you’re going to build your mailing list after all. But where DO these visitors come from? Like ad swaps, Give Away events are really using subscribers to make subscribers. On the launch day and during the limited time event, you and other partners are required by the host to endorse the Give Away event to your individual mailing lists. In other words, you are going to tell YOUR subscribers to go to the Give Away event to download their gifts at zero-cost, and the reason may vary depending on the occasion. It could be a gesture of “thanks for being our loyal subscriber” or even in conjunction with a holiday season. Whatever the valid reason is, you should be instructing your subscribers to check out the Give Away event on a website where all the gifts are pooled together. With the host and other partners are doing the same, it will be a massive gathering of traffic at the website where all the gifts are being pooled. In this collective effort, as long as your gift is displayed there with a link to signup for your mailing list to download it, and people are interested in it, you can receive plenty of signups in a short time span! What You Need To Have Before Joining A Give Away Event I’m sure by now that you’re sold on the powerful benefits of participating in a Give Away event. But before you start plunging into one, be sure to have the following essentials checked! Your Own Mailing List! That’s right. I’ve mentioned a couple of times in this guide that Give Away events are pretty similar to ad swaps in one thing common: it’s using subscribers to make subscribers. Bear in mind, though, that having your own mailing list just isn’t enough; you need to have a substantial one! Nobody likes a free rider in any Give Away event. Period. And don’t let that person be YOU! Unless you can contribute subscribers almost up to par with other partners, you’re better off not joining a Give Away event in the first place. As a matter of fact, most (if not all) Give Away event hosts are strict about partners having a minimum mailing list size before participating in their event. Also, it’s important to note that you have to be willing and agree to their minimum mailing frequency to your mailing list; notifying your subscribers about the event you’re joining. While NOT all Give Away events are equal in their system, quality and results, you can qualify for a big number of Give Away events as long as you have over 1,000 opt-in subscribers, from my experience. Your Own Gift This is yet another critical success factor (more than just a need to join a Give Away event!). Many events are accepting digital products of some kind. They are usually E-Books, software, scripts, Resell Rights, Private Label Content, membership passes, reports, you name it. In short, prepare a digital product you are ready to part with. Tip: notice I said “your own gift” in the sub headline? I personally don’t advice giving away other people’s products you own the (Master) Resell Rights to. For starters, NOT all products with Resell Rights can be given away freely. Doing so, you’re probably asking for legal action being taken against you. Secondly, you’re better off creating your own gift so you can give it away in your name and brand it in the process. You don’t want your visitors remembering other people while you’re going a great length giving them away to build your list! Creating your own gift doesn’t have to be hard, however. You can, for example, write a 4-8 page report (easy feat, really) on a topic you know well. If you own a membership site, you can give a trial pass away or even offer a “lite” version. Pretty much the same can be done for software and scripts whereby you offer a limited time trial. Important Tip 2: take a lot of pride and effort in creating a quality gift. This gift is going to make your first impression good or bad. So don’t take it for granted… because people will be downloading it by the masses! Auto Responder I know this pretty much a given if you already own a mailing list. But I want to address a couple of important concerns. Firstly, be sure to require a double opt-in for your visitors. This is in effort to prevent phoney details being keyed into your signup form by freebie seekers… who also want to take a step further in putting you into trouble such as spam issues. By requiring visitors to confirm their subscription from valid email addresses, you can cut more than a bunch of spam risks at stake.

Table of Contents Increasing Your Web Traffic Starting NOW 5 How To Generate Traffic Using Only Free Methods 7 Search Engine Optimization And Why You Got to Use It 9 How To Use A Tell-A-Friend Script To Drive Traffic Today 11 Top 5 Ways To Generate Low Cost Website Traffic 13 Using Google Adwords To Drive Laser Targeted Traffic 15 Viral Marketing 101 17 How To Monetize Your Traffic So You Get The Most Out Of It 19 In Closing 21 Sample Content Preview How To Generate Traffic Using Only Free Methods Putting up a company would of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the Internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic. While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site. How sweet it is to have more traffic for your site without spending a single cent. Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you. Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared. With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge. You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic. While the first two methods above have been discussed briefly earlier, here’s another: Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche. Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs. Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site. Write good content for your site. Many Search Engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer. You could do your on but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality. (More on Search Engines and Search Engine Optimization in the next chapter) Generally, Internet users use Search Engines to find what they are looking for. Search Engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in Search Engine results without the costs. All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man-hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it. Search Engine Optimization And Why You Got to Use It E-commerce is a cutthroat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites. Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, Search Engines would be the most widely used Internet tool to find the sites that they need to go to or the product or information they need. Most people that use Search Engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in Search Engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in. But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using Search Engine optimization. It is imperative to make your site better and better everyday.

Table of Contents INTRODUCTION 4 TYPES OF LIFE INSURANCE 6 TERM LIFE 6 WHOLE LIFE INSURANCE 11 UNIVERSAL LIFE INSURANCE 13 WHO NEEDS LIFE INSURANCE? 14 BIRTH – 18 YEARS 14 18 – 55 YEARS 15 55 - RETIREMENT 17 HOW MUCH INSURANCE DO I NEED? 18 WHAT TYPE OF INSURANCE IS BEST FOR ME? 21 INSURANCE TIPS 22 FIGURE OUT HOW MUCH COVERAGE YOU NEED 22 COMPARE COMPANIES 23 CONSIDER PAYMENTS AND YOUR BUDGET 23 ASK FOR HELP 23 KEEP YOUR CURRENT POLICY 23 REVIEW YOUR POLICY 24 IF YOU’RE TURNED DOWN, DON’T GIVE UP 24 YOUR BENEFICIARY 25 TRY NOT TO THINK OF YOUR POLICY AS AN “INVESTMENT" 25 CHECK THE RIDERS 25 TALK TO PEOPLE YOU KNOW AND TRUST 26 BE PREPARED TO ANSWER QUESTIONS ABOUT YOUR HEALTH 26 REALLY THINK TWICE BEFORE CANCELING 26 CONCLUSION 28 Sample Content Preview - Renewable Term Term life insurance is set for a certain amount of time, thus the name “term.” When that time runs out, the insured must create a new policy, then qualify for the new policy, and pay whatever initial costs are necessary to create a brand-new policy. - Modified Term Life Insurance Much like it sounds, a modified term life insurance policy allows for flexibility. Decreasing death benefits, increasing premium amounts over time, this type of term insurance can be altered to suit your needs currently and in the future. - Re-entry term life insurance When purchasing term life, insurance carriers charge less because they have screened the applicant and found him/her to be in good health. What began to happen is that over the length of the term, say five years, people who remained in good health dropped their policies and those who had failing health held on to theirs. In the 1970s insurance companies offset the trend by offering Reentry term life insurance. If the insured continues to demonstrate insurability and general good health, renewal premiums based on lower mortality charges are comparable to newly issued term policies. Reentry term life, however, can be much more expensive if over the length of time of the original term the insured has encountered health issues. - Final Expenses / Burial Plans These plans are not intended to pay your benefactors, but to cover associated burial and funeral costs. These policies vary from $5,000.00 to $50,000.00, though it is very rare to find a policy over $20,000.00. Final expenses can be a part of either a term life or a permanent life insurance policy. In the case of term life, the benefits are in force if the insured passes during the time when the policy is in force. If the term is ten years and the insured outlives that period, the coverage is lost, and the insured must reapply. Premiums are much less for someone at the age of 45 than for someone at the age of 75. Permanent final expenses policies do not have an expiration, as long as the premiums are paid on time and can, in some situations, even provide a tax differed cash value component over time. When considering this type of coverage, consider the needs you have and will have, term or permanent, and consider the history and financial stability of the insurance carrier. This type of policy has two parts, the guaranteed and the simple issues. - Guaranteed issue Guaranteed issue does not require a medical exam or questions. The premiums are higher than a simple issue, but no one can be refused a guaranteed issue. This is especially convenient for people with poor health or health issues. - Simple issue This plan does require answering medical and health questions but does not require a medical exam. Premiums are lower in the simple issue. In either case, if you are in poor health or have been denied coverage, this is still a viable option for you to cover your final expenses. Whole Life Insurance Whole life insurance is the simplest form of life insurance. Whole life coverage means that the premiums are locked in for the length of the coverage. This is particularly handy for people on a budget. The biggest advantage of whole life is being able to purchase a policy when the insured is younger and in good health and, providing the premiums are kept up on time, the monthly payments will not increase with age or declining health. The whole life policy has a cash value component which is tax-deferred, meaning that those taxes are only paid on the cash value when the cash is accessed, so there is more there to collect interest. The cash value will grow in this type of policy, but in the beginning, it will be a slow growth. The majority of premiums in the early part of the policy goes to paying the agent’s commission and insurance costs. However, the cash value will steadily grow, usually with a guaranteed minimum rate. Some whole life will pay dividends, and, because these dividends are considered the return of the premiums, they are also not taxed. There are several options with whole life. - Joint and Survivor Joint and survivor insurance is a type of whole life that covers more than one person. This usually extends to couples, but not necessarily. The difference is one pays in the event of the death of the first one to die. The other only pays when both parties are dead. Joint and survivor policies usually have a lower premium due to the longer period of time before the payout is called for. This type of whole life is meant largely for estate taxes, as they can be delayed until both husband and wife have died. - Family income policies These combine decreasing term and whole life and provide monthly payments from the time of the insured’s death to some point in the future. - Modified Whole Life For the first part of the policy, usually five years, it costs slightly more than term life but then becomes slightly higher than a standard whole life policy would have been at the start. - Graded Premium Whole Life This policy starts with low premium which gradually increases annually until they level out. - Vanishing Whole life This policy uses the dividends accumulated over time to pay the premiums. - Single Premium Life This is paid in a single premium to pay for a benefit in case of death. This is a policy that must be entered into carefully, as it must meet the 7 – pay requirements of the IRS or be subject to penalties for early withdrawal penalties which are considered taxable. - Credit Life This policy is designed to pay off a loan debt upon death thus ensuring your family is not burdened with loan debt. Universal Life Insurance Universal Life Insurance, like whole life, provides death benefits and has an accumulated cash value. Universal life is more flexible than whole life, as the insured is allowed to decide how much of the premiums go to death benefits and how much to cash value. - Variable Life Insurance. This is another form of permanent life insurance, much like universal, but the policyholder can take advantage of different options for investments. Being able to take advantage of these opportunities means a greater return, but it also entails a greater risk. The returns are based on the performance of the equities market. With variable life insurance, the death benefit can increase or decrease, but will not go below a minimum asset at the time of purchase. While the types and subtypes of insurance can be daunting, there are as many policies as there are needs. Check with your agent and be sure to do your own research. Only you can determine your needs now and in the near future. Who Needs Life Insurance? You’ve just graduated from school, you’ve got a job. In the eyes of the world, you’re an adult now, and that means dealing with adult things. One of those things is a life insurance policy. Chances are you’ve already been asked about buying one. Welcome to adulthood! From here on out, life insurance is going to be a constant question. So what are you going to do about it? The first thing you need to ask yourself is whether or not you even need life insurance. What’s interesting to note is that your answer to this question is going to change as you grow older, depending entirely on your income, lifestyle, family life, and even what your short-term and longterm goals are in regard to insuring yourself.

Table of Contents Top Affiliate Tactics: Introduction 5 Using Classified Ads 5 Leveraging with E-zine Advertising 7 Solo Ads – Outmoded or Back in Style? 8 The Cheapest, Fastest Way to Advertise on the Internet: Forum Posting 10 Using Traffic Exchanges to Promote Affiliate Programs 11 Social Networking Sites For Affiliate Marketing 13 Generate Traffic and Affiliate Sales with Free Viral Reports 15 Build Your Own Mailing List… Even Though You’re an Affiliate! 16 In Closing 18 Sample Content Preview A good way to distribute your viral report is to create a buzz on forums. You will want to discuss some specific experience you had related to the topic you will cover in the report – and you will want to do it well in advance of your release date. You will then want to start talking up your release – and also explain that the report will be completely free. Furthermore, you may want to even start locking people in for immediate distribution via email by getting them to join a list. To learn more about viral marketing through this method, you may want to check out some of the case studies at the following URL: https://www.marketingsherpa.com/. Additionally, you may want to check out https://rebranderpro.com which is an excellent tool you can use to create the actual viral PDF reports. Once you have begun building a forum buzz for the report, you will want to go to e-zine owners in your particular niche and ask them if they are interested in getting a free report on whichever subject you are marketing. The distribution effect will multiply, subsequently multiplying your sales. Please note that I will provide a free viral report that you can use to promote my affiliate product. This will cut out the development phase for you. And the ultimate grand of schemes, which I have purposely saved this method for the last (yet most important!) is: Build Your Own Mailing List… Even Though You’re an Affiliate! Today, I want to share with you one of the biggest mistakes affiliates make. I want to share this with you so you wont make the same mistake: The one major mistake many affiliates make is NOT setting up a list! Affiliates will often send traffic that they generated to affiliate links, rather than a list. When they do this, they are unknowingly making a bet that visitor will buy on first contact. Unfortunately, this is generally not the case. Visitors often need to be warmed up to a product – through the course of multiple visits and additional information – before they are willing to purchase from a person or a business. This is where building a list comes into play. By building a list, affiliates can fix this problem. Additionally, they can retain traffic, warm it up, and then direct it to different purchases in the future. This means that it isn't a one-shot deal: instead, they can attempt to sell the same person multiple products over the course of time. Now, in order to do this successfully, the affiliate in question must purchase the necessary tools. I personally suggest using https://www.aweber.com for the actual autoresponder service. Aweber is relatively inexpensive ($19/mo.) and comes with a formidable range of services, including spam checkers and macros. Best of all, it is whitelisted by many email clients and boasts a delivery rate of 99%. This service will not only manage your list, but it will also help you build it. It includes free tools that allow you to create web forms, pop-ups, and hover-ins – all of which can be used to increase your opt-in rate. Now, in addition to purchasing the autoresponder service, you will need to setup your own site if you do not already own one. If you already own a related site, you can simply add your opt in form to a page on your existing site. If not, I suggest purchasing cheap domain and hosting and using this to host your list forms. https://www.bluehost.com currently offers some of the cheapest hosting available on the market. Once you have your site and your autoresponder setup, there are only two steps left: the first is building a course of some sort that is related to the affiliate products you will sell; and the second is creating an opt-in form that converts. The first part is relatively easy. Start by determining your topic and then outline it over the course of five to seven days. Remember that everything should be written as if you are talking to a person, rather than as if you were writing a formal article. If you don't feel comfortable writing these articles yourself, you can always hire a ghostwriter at https://www.elance.com for $5-15 per issue, depending on the size. Once you have created your autoresponder series, you will want to feed it into your autoresponder, setup advertisements in the text for the affiliate product you are planning to sell, and then create an opt-in form for your list. Once you have setup your opt-in form, the only remaining step is to drive various traffic sources to your opt-in list, collect their email addresses – and then wait for the commissions to roll in!

Table of Contents Table of Contents 3 Introduction 4 Defining Your Brand Message 5 What U.S.P Really Means 9 Creating A Powerful Brand 11 The 4 Essential Ingredients of a Killer Brand 14 Step-by-Step Brand Building Checklist 21 Final Words 27 Resources 30 Sample Content Preview What U.S.P Really Means Let me get right down to it. USP stands for unique selling proposition (or unique selling point), and it is critical that you establish what yours will be right from the start. Contrary to popular belief, a USP has nothing to do with logos, slogans or graphic design. Sure, those are components of your overall brand that help people identify your products and recognize you, however, a USP is far more important than that when it comes to building your customer base, and breaking through the barriers of resistance that most businesses experience when they first appear in their market. A USP is what truly tells potential customers how you are different from the competition. It helps to align your goals with your customer’s. Your USP tells them that you can be trusted, that you have their best interests at heart, and that you fulfill all promises. And most importantly, a USP ensures you aren’t a faceless brand. This would include key factors that differentiate a product or service from its competition, such as the lowest price, an extended, no-risk guarantee, a unique or exclusive product or offer not found anywhere else, or the first-ever product of its kind. Your USP should also demonstrate your dedication to satisfying customers, and provide reassurance that you stand by your products, and that there is no risk to your customer when doing business with you. To start, think about what your product or service has that the competition doesn’t. Consider ways you can highlight those differences and emphasize the benefits. Paint a clear picture as to why a prospect is making a wiser, sound decision to purchase your product instead of someone else’s. Your USP is the driving force behind clearly illustrating value and giving potential customers a reason to purchase from you rather than the competition. That’s its one and only job. Creating A Powerful Brand Before you begin laying the groundwork for your brand message, you’ll want to make sure you thoroughly understand your market. This includes knowing who your potential customers are, and who the competition is. Here are a few ways to do this: Research social media accounts from within your target audience. Pay close attention to what they tweet, how they respond to posts, what they like and are most receptive to. You’ll want to do the same for your your competitor’s. Focus on what kinds of content is being posted that boosts engagement as well as how they’ve positioned themselves in the market. Google your niche and analyze the top search results. Spend time on their websites, read their sales copy and if possible, purchase a few of their products so you can evaluate the type of content being offered. Spend time within Facebook and subreddits where people in your niche congregate to discuss common topics. Look for commonly asked questions, and always keep a look out for ongoing discussions as it signifies a growing demand for help in specific segments of your market. As you research, take as many notes as possible! Look for who your average customer is and who your top competitors are. These are existing brands that have established themselves in your market. You can learn a lot from how they’ve positioned themselves as influential leaders and created a brand around that image. It’s important that you truly understand your target audience before you create your brand. You want to build your brand image around what your average customer feels is most important to them. If you do this, you can’t go wrong. Once you’ve done your research, it’s time to figure out your positioning statement. This is simply a few lines that describe your brand and solidifies your place in your market. This isn’t necessarily something you include on your website or on business cards. It’s simply an expression of how your products and services fill a specific need in your market. It gives people a compelling reason to buy from you. The easiest way to come up with a solid positioning statement or USP is to think of your brand as a customer. What would she/he be most interested in? What words would matter most? What offers or promises are expected? What questions do they have? Thinking about your brand from a customer’s perspective will help you choose a voice for your business that speaks to your audience and ultimately sets the tone for everything from marketing campaigns, social media updates to the content on your website.

Table of Contents Table of Contents 3 Introduction 4 Overview of a Successful Funnel 6 The 3 Stages of a Successful Funnel 10 Quick & Easy Funnel Research 14 The Anatomy of a Profitable Sales Funnel 16 Split Testing Your Sales Funnel 23 Final Words 26 Resources 28 Sample Content Preview The 3 Stages of a Successful Funnel We’ve just discussed how the top (entry) of your funnel doesn’t always have to involve selling. In fact, for many this is the last place where they’d even consider doing a hard sale. Typically, the top of your sales funnel is the introduction phase. As I’ve previously mentioned, it’s where you allow people to get to know your brand, test the waters, and make the decision as to whether you have something valuable to offer. Here’s how to create the top of your funnel: Set up a lead-capture page. This can be a responsive squeeze or landing page. The focus needs to be on capturing the lead via an opt-in form that adds the subscriber to your mailing list. You’ll want to offer something of value in exchange for their email address. Think about the different type of products featured within your funnel and offer them a condensed version of a product, or something else that is relevant to your market. Don’t overlook the importance of a lead magnet! If you want to maximize conversion rates, you’ll want to offer them something irresistible that instantly attracts attention. A free special report, an email-based course or a series of videos are always great ideas. If you want to save time by getting your hands on dozens of pre-made lead magnet packages that include high-quality reports, responsive squeeze pages and even autoresponder follow-ups that will help you connect with your subscribers, you’ll want to check out: https://www.swabd.com/monthly-plr-lead-magnets-package These guys know their stuff. The lead magnet packages come fully bundled with everything you need making it drop-dead easy to get your funnel up and running in a matter of a few minutes. Here’s the link again: https://www.swabd.com/monthly-plr-lead-magnets-package The top of your funnel could be as simple as a basic blog that provides killer content on your niche, while directing people to another website where can subscribe to a mailing list, and download free content. It depends on how you’ve decided to construct your funnel so that it maps out your marketing objectives. Once you have your funnel’s entry set up, it’s time to move on to the constructing the middle of your sales funnel. The middle of your funnel is where you begin the process of carefully collecting valuable information. It may also be where you start to convert that traffic into customers through a series of lower-cost products and services. This part of your funnel is incredibly important because it’s what helps you learn the most about your audience, such as what type of products and services they are most interested in. It can provide you with the inside information needed to create in-demand products while making it easier to cross-sell or upsell to your customers with related products. Your funnel’s middle segment is where you may also begin to soft sell. Keep in mind that the goal is to strengthen your relationship with your audience as you guide them to the final stage of your funnel: the bottom. One of the easiest ways to create an impactful mid-funnel is by offering valuable tools and resources for free while combining those with paid offers. For example, you could offer a free 5-day email course. Once they’ve “graduated”, you could then introduce them to more in-depth paid training that extends their knowledge on the topic or enhances the free material. And finally, the bottom of your funnel. This is where you combine a balance of hard and soft sales. Depending on how well you’ve worked at connecting to your audience throughout the top and middle sections of your funnel, you should have a strong tribe by the time they reach this step. Quick & Easy Funnel Research If you’re struggling to figure out what kind of sales funnel would work best for your business, here are a few ways to gather important intel so that you can make the best decision. Social Media Channels Spend time on social media, particularly paying close attention to existing sales funnels in your market. Watch for comments, feedback and suggestions from customers. Consider creating a poll or survey for your own following so that you can gain valuable feedback about what kind of products they’re most interested in. Join Groups You can also take things a step further by joining Facebook groups where you can interact with people in your market. In fact, you could always create a group of your own which is a great way to get people into your funnel while building your tribe of loyal customers. You can also join subreddit threads at https://www.reddit.com/subreddits/

Table of Contents Introduction ... 6 Chapter 1 – Defining Gratitude 8 Gratitude as a State of Being .... 10 Gratitude as an Emotion . 11 Chapter 2 – Finding Gratitude in Society .... 13 Gratitude in Today’s Time....15 Chapter 3 – Using Gratitude in Your Relationships ... 17 Communicating Gratitude... 18 Chapter 4 – The Power of Positive Emotions and Gratitude . 21 Benefits of Gratitude.. 24 Chapter 5 – Mindfulness, Meditation, and Gratitude 26 Mindful Living Day-to-Day . 29 Mindfulness Practice Through Meditation .. 29 Practicing Gratitude Mediation.31 Chapter 6 – Unbalanced Gratitude....33 Superficial Gratitude . 34 Obligatory Gratitude.. 36 Reestablishing Balance... 36 Chapter 7 – How Gratitude Empowers.. 38 Become More Optimistic 39 Become More Thankful ..40 Become More Energized.40 Find Meaning in Life ..41 Become More Sociable.... 42 Chapter 8 – How to Learn Gratitude 43 They Have Realistic Expectations of Life 44 They Are Unconditionally Happy.. 44 They Accept That the Good Comes With the Bad.. 45 They Are Optimistic... 45 Chapter 9 – Developing Gratitude Habits... 46 Developing Habits 47 Practicing Giving .. 49 Writing Gratitude . 50 Chapter 10 – Cultivating Gratitude in Your Life ....52 Gratitude Meditation Practice.. 53 Gratitude Meditation Journal Practice ... 55 Gratitude Journal Practice .. 56 Gratitude Breathing... 57 Gratitude Reminders . 57 Family Gratitude Practice.... 58 Gratitude Letter .... 59 Thank-you Notes ..60 Conclusion61 Sample Content Preview Gratitude is an empathic emotion, which means that in order to experience the emotion in exchange, the receiver needs to place himself in the position of the giver. A feeling of gratitude in response to the gift requires the recipient of the gift to sense the giver's positive intention. It is this recognition and empathic connection that provides the foundation for the emotional experience of gratitude in the interaction. We can express gratitude for any number of reasons. We can be grateful for receiving personal benefits, such as advice from a mentor, or we can be grateful for material items, like a gift, our home, or a car. Gratitude can also be fostered through interpersonal fulfillment, such as getting a hug from a friend. Or, we can experience gratitude for a monetary gain, like getting a raise at work. Chapter 2 – Finding Gratitude in Society When we look at the United States today, many see a rich and powerful nation that is admired. It is not respected so much for its military might and technological advancements, but for the freedoms that its citizens enjoy, which enable them to strive to achieve their dreams. The founding values of the nation are what laid the template for everyone who came after the bloody war for independence. The United States and what it is today was shaped by wave after wave of immigrants who adopted our values, putting the country on its path of progress. While the initial years were tough for these new immigrants, they learned to adapt, and survived the first few bleak winters. Realizing that hard work was the only way to forge ahead and succeed in their new lives, the learned to express gratitude for what they had been given in their new home of opportunity. It was this gratitude for the simple gifts they received, like a roof over their heads and food on the table, which allowed them to progress in the best possible way. As proven by those that came before us, gratitude can play a seminal role in shaping your destiny and your life. Gratitude in Today’s Time In today’s highly consumerist society, where quarterly growth figures have become a measure of a nation’s standing or where possessing a killer instinct is considered a great asset, the question then becomes whether or not gratitude has a place in our society. While we are all still pursuing happiness, our ways of finding it varies. For some, we try to obtain it through service and charity, while others try to find it in esoteric books and at the feet of gurus. Unfortunately, for the majority of us, we try to find happiness through material acquisition. This has turned the society into one that feels it is entitled to all it receives and obtains, and shuns the idea of expressing gratitude for all that we have. Things are now viewed, by many, through the prism of sales and purchase, and some even view both relationships and possessions from a useand- discard perspective. Thankfully, gratitude is just as contagious as materialism. As soon as you realize that gratitude can help you reach the happiness and greatness you’ve been chasing. Chapter 3 – Using Gratitude in Your Relationships It is easy to get caught up in the hectic routine of everyday living and forget to express our appreciation to those that matter to us the most. Take a moment to think about the relationships in your life and consider a time when you felt gratitude for that person. One of the most common mistakes we can make in our relationships is the assumption error. This occurs when we assume that someone in our life knows what we are thinking or feeling, or when we believe that someone else should know what we are thinking or feeling. The problem with this is that if we don’t let those people in our lives that are important to us know that they matter, they don’t know that they matter. For most of us, we have stopped being consciously aware in our lives. We have turned on the autopilot and are merely drifting through life. Our brains and body have become so familiar with our routine that we put little thought or attention into our daily lives. Our minds are usually busy making lists, recalling events of the day, or thinking ahead, that we’ve stopped being consciously aware. We tend to go through the emotions that we know so well and miss out on all the nuances of the experience in the process. Communicating Gratitude Having an increasing awareness of gratitude can have a ripple effect throughout your relationships. There is evidence that when we share our gratitude, whether, in kindness, words, or gifts, we nurture our relationships, helping them to grow stronger and closer. Knowing this, it makes perfect sense that we need to explore how we can convey our appreciation to those that matter the most to us. While there is nothing wrong with expressing your gratitude by saying, "thanks a lot," or "nice work," these expressions of gratitude are often taken for granted and seldom convey the message as powerfully as we want. One way you can verbally to express your appreciation in a manner that will foster connection in your relationships is by including three things in your expression: (1) observation, (2) feeling, and (3) need. In sharing your observation, you just state what you observe, like holding the door open, washing the dishes, or taking out the trash. These everyday actions do make a difference, but they often go unacknowledged. Sometimes just letting someone know that you noticed can make a world of difference to that person. Next, you need to let that person know that what they did have a positive impact on you. The final aspect of communicating gratitude is often times the trickiest. It can be difficult to acknowledge that we need others, but we do. It is important to remember that we don't exist in little bubbles and that we are consistently affected by those around us. Letting someone know that they were there when you needed them is an open doorway to establishing a connection with others. When it comes to thinking about your own relationships and opportunities for gratitude, don’t limit your expressions of gratitude to the things that people give you or do for you. Sometimes it is just as valuable to share your appreciation for who they are as a person. Let the people in your life know that you not only appreciate what they do for you by who they are as well. Take the time to comment on someone’s generosity, thoughtfulness, compassion, or just being who they are, and see how much happier you become in your relationships. Chapter 4 – The Power of Positive Emotions and Gratitude Wanting to be happy isn't an unrealistic desire. However, we seem to be misinformed about what happiness is. At times, we may think that we can find happiness in a new computer, a new shirt, or a new car. Other times, we may believe that indulging our impulses will make us happy. While these things in and of themselves aren't bad, you need to consider if any of these things have brought you true, lasting happiness. A study of twins has demonstrated that approximately 50 percent of happiness levels are based on genetics. This means that there is some predisposition to happiness, but that also means that half of our happiness isn't wired into our DNA. Another study determined that 10 percent of our happiness is determined by our life circumstances like wealth, relationship status, health, etc. This means that if 50 percent of our happiness can be attributed to genetic makeup and 10 percent to circumstances, that leaves 40 percent of our happiness up to us and our behavior. This 40 percent means that we have a significant say in how happy we are in our lives. It's not all up to chance, or someone else's whims or intentions. We have a choice. So what does this have to do with gratitude? Well, it turns out that research has shown that grateful people are indeed happier people. Gratitude can reduce the frequency and duration of depressive episodes, which makes a lot of sense because it is hard to feel bitterness, anger, envy, hostility, and resentment when you are feeling grateful. By its nature gratitude has the capability to block more negative and unpleasant emotions. When it comes to gratitude, it is essential for you to realize that the feelings you experience are valuable and that they all serve a purpose. When you feel afraid, you may become anxious. This emotion puts your body in a state of alertness, so you’re ready for anything and can grow in tune with our surroundings. Feeling anxious when you are walking down a poorly lit street at night, is an appropriate emotion and can help keep you safe. That same feeling of anxiety prior to speaking publicly can prompt you to prepare for the event, and help you to have an excellent presentation ready to go. Emotions that are typically referred to as negative are merely more unpleasant to experience. Bitterness, sadness, guilt, regret, shame, envy, resentment, and anxiety are not necessarily bad, but they can be uncomfortable to experience, especially if they feel that you often have. Your mind is somewhat programmed to focus on these emotions and give them more of your attention. This is because these are essential emotions in that they give you valuable information about yourself and how you are responding to your environment. Without these emotions, you wouldn't know if there was danger lurking around the corner, or if you are viewing something that is opposed to your moral and ethical views. These particular emotions can prompt you into taking action. The downside to these specific emotions is that you can quickly get stuck there, and you can begin to find yourself living in uncomfortable places. Gratitude and other positive emotions don't discount the negative experience but can help you keep things in perspective and keep you from getting stuck in those negative emotions. Practicing gratitude is one way to transform your experiences toward more positive emotions and improving your relationships. If you work with appreciation, you will begin to shift your experience toward the positive. Benefits of Gratitude Gratitude has also been proven to increase our capacity for experiencing other positive emotions. Often, gratitude is described with the same feelings connected to it, like love, compassion, humility, comfort, passion, and confidence. Cultivating gratitude can be a direct way to enhance these other emotions in your life. Another benefit of gratitude that has been supported by several studies is that grateful people are more resilient and resistant to stress. When you can find the ability to be thankful for the things you have in your life, you find yourself able to move through challenges and difficulties in your lifetime and time again. Gratitude helps us see our strength, open our hearts, and experience the fullness in our lives. The good news is, you don't have to go through a crisis in order to find gratitude. Gratitude is an opportunity that is there waiting for you every day. Gratitude can be learned. With practice, gratitude can be a choice, an intentional way of viewing the world. This is not to say that you should discount or make light of difficulties or painful experiences in your life, but you should choose not to let yourself become overwhelmed in these times, and find a way to see beyond them. You can look with gratitude at what you learn about others and yourself when you're moving through hardships.

Table of Contents Search Engines and How They Work 5 Choosing a SEO Company 7 Selecting Search Engine Keywords 10 Increasing Your Search Engine Ranking 13 Building Your Link Popularity 16 Protecting Your Search Engine Rankings 19 Top Search Engines 22 Sample Content Preview In the simplest case, a Search Engine could just store the word and the URL where it was found. In reality, this would make for an engine of limited use, since there would be no way of telling whether the word was used in an important or a trivial way on the page, whether the word was used once or many times or whether the page contained links to other pages containing the word. In other words, there would be no way of building the ranking list that tries to present the most useful pages at the top of the list of search results. To make for more useful results, most Search Engines store more than just the word and URL. A Search Engine might store the number of times that the word appears on a page. The engine might assign a weight to each entry, with increasing values assigned to words as they appear near the top of the document, in sub-headings, in links, in the META tags or in the title of the page. Each commercial Search Engine has a different formula for assigning weight to the words in its index. This is one of the reasons that a search for the same word on different Search Engines will produce different lists, with the pages presented in different orders. An index has a single purpose: it allows information to be found as quickly as possible. There are quite a few ways for an index to be built, but one of the most effective ways is to build a hash table. In hashing, a formula is applied to attach a numerical value to each word. The formula is designed to evenly distribute the entries across a predetermined number of divisions. This numerical distribution is different from the distribution of words across the alphabet, and that is the key to a hash table's effectiveness. When a person requests a search on a keyword or phrase, the Search Engine software searches the index for relevant information. The software then provides a report back to the searcher with the most relevant web pages listed first. Choosing a SEO Company A Search Engine Optimization Company can be an invaluable asset in your Internet marketing campaign. They specialize in knowing how to raise your Search Engine positions, monitoring those positions on the regular basis, and adjusting their strategies to account for undesirable results in any given month. Since this takes a lot of time, effort, and specialized knowledge, it can be in your best interest to go to an outside source rather than try to maintain high Search Engine positions on your own. However, like every business, there are good companies and there are lemons. Knowing the right questions to ask and the criteria to look for will help you in choosing an affordable, effective Search Engine optimization company. When looking at different companies, begin by considering the approach they employ to raise your Search Engine positions. Steer clear of companies that use cloaked, doorway, or bridge pages to raise your positions. These techniques violate most Search Engine policy, and in the worst case scenario, will only get your website severely penalized, if not removed entirely from a Search Engine's index. A cloaked page is a page that is created which is invisible to the regular visitor to your website. The cloaked page is coded to detect a Search Engine spider and divert them to this special page, which is set-up to artificially boost your Search Engine position. Doorway or bridge pages utilize the same concept, but often reside on an entirely different server. Google, the largest and most important Search Engine on the Internet, will remove your website from their index if they detect you have cloaked pages. So never, never employ any company that uses this technique! Another important element is to get a guarantee that the company you hire will not work with your competitors while they are working for you. Obviously, this would seriously compromise the effectiveness of the Search Engine optimization campaign. Be aware that some companies will use the success they achieve for your website to sell their services to your competitors. So get your guarantee in writing, and make sure it is legally binding. Of course, one of the most important factors you want to check out is the company's track record of results. However, don't take the company's word for it. They will undoubtedly be slanting their results in order to sell their services to you. To go beyond their simple statement of success, ask them a few pertinent questions, and verify their answers. Ask them which engines they have achieved the best results on. The ones that are important are the most popular engines, and these are the ones you want to see good results on. Since the popularity of Search Engines can change with the landscape of the overall Internet, check out the Nielsen Netratings page at Search Engine Watch. You can access this at https://searchenginewatch.com/?s=Netratings Next, find out what keywords and phrases they are claiming great results with. It's easy to get high rankings with unpopular words. For instance, the keyword "cat leashes" will get high popularity ranking because no one else would think of using it. What you are looking for is good results using popular keywords. Check out the software Wordtracker, available at https://www.wordtracker.com. You can order a free trial, or a subscription ranging from 1 day to 1 year. This software rates the popularity of keywords and phrases based on actual Search Engine use. Next, look for good results over an entire site that the company claims to have successfully worked for. You want to see a wide range of positions over a number of different Search Engines using different keywords or phrases for the entire site. Request a report for any client the company claims to have done well for. This report should show good positions on a number of the most popular Search Engines for a variety of different, popular keywords and phrases. When you are checking out Search Engine optimization companies, make sure they have actually done the work they are claiming to have done. Some companies will use other company's results in order to get you to sign on with them. If you are in doubt, call the company they are showing you results for, and ask for the name of their Search Engine optimization company. It's important to keep in mind that a successful Search Engine optimization campaign will result in maximum exposure across a wide range of popular Search Engines using a variety of keywords and phrases. This is the formula for a successful campaign, and you should keep it always in the forefront of your marketing strategy. Ask the Search Engine optimization company you are considering for a report that shows you rankings across a number of popular Search Engines for a period of at least six months. Remember: Search Engine marketing is a process that is continual, and you need a company that not only understands this, but keeps constant tabs on your Search Engine positions. That company must also be able to adjust its strategy in the event that Search Engine rankings drop. Since Search Engine marketing is an on-going process, your positions must be constantly monitored. If you want your Search Engine optimization company to do this for you, request a sample of a monthly report. It is essential that this report should show rankings for the most popular Search Engines. Don't be impressed by a report that only shows great results for a limited number of small Search Engines. These are fairly easy results to acquire. Also confirm that the popular Search Engine results they are showing you are indeed the popular Search Engines currently. Be sure the sample report the company shows you is in a format that you can easily understand. For example, it could be in the form of a chart that covers a period of at least six months and presents data such as the top 50 positions broken down on a monthly basis or the top 5 pages each month. Then, ascertain that the company you are considering actually monitors these positions or pages every month, and that the sample report they show you includes findings and recommendations for the specific site. This insures that the company will actively monitor and make adjustments to their strategy on a continual basis rather than simply gather statistics on your positions. You need a company that is actively participant in your Search Engine marketing campaign, not just an information gatherer. Obviously, your finances have to figure into your choice of company, but bear in mind that a Search Engine optimization company is crucial the success of your marketing campaign. It is not just a casual accessory. If you cannot afford a company that will do a thorough and reliable job for your website, you might consider waiting until you do have the finances in place.

Table of Contents Protecting Your Computer’s System 5 Fighting Spam 6 Spyware & Adware 8 Phishing & Identity Theft 12 Computer Viruses… And Anti-Viruses 18 Protection You Can Afford 22 Sample Content Preview Number 2: Get a spam blocking software. There are many programs out there for this. (Go to www.cloudmark.com or www.mailwasher.net for example). You may also buy a professional version. Whatever you do, get the software. It will save you time. The software is not foolproof, but they really do help. You usually have to do some manual set up to block certain types of email. Number 3: Use the multiple email address approach. There are a lot of free email addresses to be had. If you must subscribe to newsletters, then have a “back-up” email address. It would be like giving your sell phone number to your best friends and the business number to everyone else. Number 4: Attachments from people you don’t know are BAD, BAD, BAD. A common problem with spam is that they have attachments and attachments can have viruses. Corporations often have filters that don’t let such things pass to you. Personal email is far more “open country” for spamers. General rule of thumb: if you do not know who is sending you something, DO NOT OPEN THE ATTACHMENT. Secondly, look for services that offer filtering. Firewall vendors offer this type of service as well. Number 5: Email services now have “bulk-mail” baskets. If what you use currently does not support this, think about moving to a new vender. The concept is simple. If you know someone, they can send you emails. If you don’t know them, put them in the bulk email pile and then “choose” to allow them into your circle. Spam Blocking software has this concept as well, but having extra layers seems critical these days, so it is worth looking into. Spyware & Adware Spyware and Adware are not only an ever-increasing nuisance for computer users everywhere, but also a booming industry. According to Webroot Software, Inc., the distribution of online advertisements through spyware and adware has become a whopping $2 billion industry. The aggressive advertising and spying tactics demonstrated by some of these programs, require an equally aggressive response from a seasoned eradicator. Sunbelt Software is such a company. A leader in Anti-Spyware, Anti-Spam, Network Security and System Management tools, they gave consistently remained on the cutting-edge of anti-spyware programming since 1994. So you might be asking: “Why do I feel as if somebody’s watching me?” According to the National Cyber Security Alliance, spyware infects more than 90% of all PCs today. These unobtrusive, malicious programs are designed to silently bypass firewalls and anti-virus software without the user’s knowledge. Once embedded in a computer, it can wreak havoc on the system’s performance while gathering your personal information. Fortunately, unlike viruses and worms, spyware programs do not usually self-replicate. Where Does It Come From? Typically, spyware originates in three ways. The first and most common way is when the user installs it. In this scenario, spyware is embedded, attached, or bundled with a freeware or shareware program without the user’s knowledge. The user downloads the program to their computer. Once downloaded, the spyware program goes to work collecting data for the spyware author’s personal use or to sell to a third-party. Beware of many P2P file-sharing programs. They are notorious for downloads that posses spyware programs. The user of a downloadable program should pay extra attention to the accompanying licensing agreement. Often the software publisher will warn the user that a spyware program will be installed along with the requested program. Unfortunately, we do not always take the time to read the fine print. Some agreements may provide special “opt-out” boxes that the user can click to stop the spyware from being included in the download. Be sure to review the document before signing off on the download. Another way that spyware can access your computer is by tricking you into manipulating the security features designed to prevent any unwanted installations. The Internet Explorer Web browser was designed not to allow websites to start any unwanted downloads. That is why the user has to initiate a download by clicking on a link. These links can prove deceptive. For example: a pop-up modeled after a standard Windows dialog box, may appear on your screen. The message may ask you if you would like to optimize your Internet access. It provides yes or no answer buttons, but, no matter which button you push, a download containing the spyware program will commence. Newer versions of Internet Explorer are now making this spyware pathway a little more difficult. Finally, some spyware applications infect a system by attacking security holes in the Web browser or other software. When the user navigates a webpage controlled by a spyware author, the page contains code designed to attack the browser, and force the installation of the spyware program. What Can Spyware Programs Do?