Sample Content Preview GET GHOST WRITERS What if you're not a great writer, but want to get some articles or even an ebook written with your name on it? Luckily, you can pay someone to do it for you. Freelance writers are ready and waiting to take your ideas and make them a reality, for a fee. You can look at Elance.com or Guru.com to find people who will write an ebook you will be proud to put your name on. This frees you up from spending massive amounts of time trying to do something you may not be good at in the first place and still get to look like an author. GET THEM TO TESTIFY!THEM TO TESTIFY! Testimonials on your website, particularly when they relate to a specific product or service, can be a very effective way of imprinting on the reader's mind that you are an expert. If other people are listening to you and buying your products, then it shows that others trust you. If, in addition, they are also taking the time to give a testimonial, it can show that you are providing service beyond the average Internet marketer. It enhances your online reputation and is a subtle, yet very powerful, psychological trigger that spurs sales. A SENSE OF BELONGING The trigger this invokes is a sense of belonging. Who doesn't want to be a part of the “in crowd,” the people in the know? If everyone on the Internet is saying good things about you and your products, why aren't they buying them? It's a subtle form of peer pressure that can trigger an immediate response to take you up on your offer because everyone else is doing so too. This can be combined with a need for status by putting up testimonials from people who are very popular or well-known. This can include an endorsement from a celebrity, if you can get one, or just endorsements from people who are successful in their field and can prove it. If you can get these types of testimonials and you are selling high-priced products or services, it can make a huge difference in whether people are willing to open their pocketbooks or not. If they know that someone who has already built up a large profile as an expert in a similar field and has achieved success is endorsing your products, it makes Putting a testimonial on a sales page is not a bad idea. Testimonials should be on your website in areas that make the most impact. This is typically associated with a sales page or promotional offer, not all by itself. If a person is visiting a sales page and trying to make up his/her mind on whether to purchase that particular product or service, knowing that someone else trusted you enough to make the purchase and recommend you, is a sure-fire way to make a positive impact on the psyche of the reader. SOLVE THEIR PROBLEMS Try to put in testimonials that directly show how that product or service solved the customer’s problems. That's a way of listing your benefits in a format that is less commercial and more sociable. The more you put yourself in the customer's shoes, the better the testimonial will be. SOCIAL NETWORK INTO FAMEFAME One of the easiest and most overlooked ways for people to gain instant fame as an expert is via social networking. At first, this may seem like a huge waste of time, but it has a snowball effect that can quickly build up into avalanche proportions if it’s done correctly. The results are not instantaneous, but well worth the additional effort of networking with people in this newest arena of Internet marketing forums. Here are some quick ways to build fame in record time using social networking tools like Twitter.com, Facebook.com, or MySpace.com. TARGET YOUR PROFILESFILES The first thing you have to do when you get onto Facebook or MySpace is to build a profile. On Twitter, you won't have that ability, but you will have a space to put one website link. That's where you will want to link to your About Us page, as described previously. For the other sites, you are going to want to carefully build a profile that reflects the interests and experiences that help define you as an expert in a particular niche. That means that if you want to be recognized as an expert on pets, your profile should list many different facets of how you show that passion for pets. It's not as hard as it seems since you get to pick your favorite books and movies, as well as join any number of groups that you want. There are even applications that can relate to a particular niche that will be useful to add to your profile. When you invite someone to be your friend, they interested in this niche and that you want to network with people in this niche. ADD YOUR FRIENDS While it's really not about the number of friends you have on a social networking site that defines your quality, it tends to lend to the impression that you are popular and in demand, like any expert would be. Just remember to try to build your list with people who are interested in your niche to keep it growing as a valuable marketing list that generates interest and that helps other people to network too. When you first log in, you will have no friends. Remember those sad people in school with no friends? They were in a Catch-22. You can't get friends until you have friends, because people automatically think you're a loser if you have no friends. The same is true online on social networking sites. It doesn't matter, at first, who you get to be your friend, as long as you get some people to connect with you. Otherwise, you're going to be stuck in that Catch-22 for a while as you beg people who don't know you to become your friends. The easier path is to get friends you already know offline to join you online. This is done by way of your electronic email addresses. There are facilities to invite your address book to join, if you want to, or you can pick one at a time. It may come as a surprise, but many of your colleagues may already be on these social networking sites as a way for them to network too. They will welcome you as a friend and you can get the ball rolling in the right direction. On Facebook, you can even look up past school buddies to get them to join you online. It's a great way to reestablish lost ties and form new ones. Catching up with people you haven't seen can be really heart-warming. You can also get your family to connect with you online to start the base of friends you need to attract others into your profile. The next way to increase your list and get some people to join you on these sites is to look at the friends of your friends. Do you see some people there that are mutual acquaintances? Be sure to ask them to befriend or connect with you too. Joining groups that have similar interests to your marketing niche is a good way to meet other people and network online. As you start to interact with more and more people, it becomes even easier to attract attention and get yourself noticed.

Table of Contents INTRODUCTION .. 5 CHAPTER 1 – WHAT’S EMAIL MARKETING AND WHY YOUR BUSINESS NEEDS IT . 8 WHY YOUR BUSINESS SHOULD IMPLEMENT EMAIL MARKETING . 11 CHAPTER 2 – GETTING STARTED WITH EMAIL MARKETING . 16 ESTABLISHING YOUR GOALS AND OBJECTIVES 16 BUILDING YOUR BUSINESS EMAIL LISTS .. 17 CHOOSE THE TYPE OF CAMPAIGN YOU WANT TO SEND 18 CREATING YOUR FIRST EMAIL MARKETING CAMPAIGN 23 CHAPTER 3 – BUILDING YOUR MAILING LIST .. 25 LEAD MAGNETS 26 CHAPTER 4 – WRITING EMAILS THAT WILL INSPIRE YOUR AUDIENCE TO TAKE ACTION 31 UNDERSTANDING YOUR AUDIENCE .. 32 PARTS OF AN EMAIL 33 KEEPING YOUR EMAILS BALANCED 35 WRITING GREAT SUBJECT LINES 36 BEST PRACTICES TO FOLLOW WITH YOUR EMAIL 37 CHAPTER 5 – MEASURING RESULTS AND OPTIMIZING YOUR STRATEGY .. 41 DELIVERY RATE AND BOUNCE RATES 42 DEFINING YOUR GOALS .. 45 CONTINUOUS OPTIMIZATION . 46 CONCLUSION . 47 Sample Content Preview Advanced List Maintenance This feature allows you to add and remove email subscribers from your list quickly. You can use this feature to automate subscription and opt-outs. It helps you keep your email lists updated. CAN-SPAM Compliance This is a feature that is designed to check compliance with the unsolicited pornography and marketing, CAN-SPAM Act of 2003. This act has given the United States Federal Trade Commission the right to enforce all necessary standards to protect email owners from unsolicited contents like pornography. Easy Integration Feature This feature allows for the integration of other services into your email marketing campaign. You can incorporate your e-commerce website with your email campaigns through this feature, and you can also include several mobile apps, loyalty programs, and social media apps to your email marketing campaign. You can connect Google analytics to your email campaign through Easy Integration feature so you can track the clicks on your email, as well as incorporating product recommendation features into the email, through the use of this feature. Dedicated IP Address A dedicated IP address is incredibly essential for the integrity of your email. This IP address should be one that is solely dedicated to your business, and it should be the only one used to send emails to potential customers. Your email recipients will have peace of mind when they receive your emails with this dedicated IP address. Deliverability Deliverability is a feature that is included in an email marketing software that ensures that your emails are delivered to the right place. If your emails aren't delivered, then your marketing strategy just won't work. This features constantly deploys the tools that you need to track down deliverability issues with your emails. Why Your Business Should Implement Email Marketing Email provides you with the opportunity to send a message to your audience for any purpose on any day of the year that costs you next to nothing. This makes email an incredibly powerful way to communicate with your target audience. When you are able to create a solid email marketing campaign and send the right messages to the right people at the right time, you are sure to build an audience of highly engaged fans that can't wait for your next message to hit their inboxes. Additionally, they are ready to buy whenever you have a product or service to promote. There are several compelling reasons why you need to start implementing email marketing for your business. Generates Massive ROI A recent study conducted by the Direct Marketing Association found that businesses will earn an average of $43.00 for every dollar invested in email marketing. In fact, marketers have consistently ranked email marketing as the single most effective strategy for generating awareness, acquiring leads, generating sales, and improving customer retention, compared to the other marketing strategies most commonly employed. Generates Long-Term Results In 2010, the company MarketBeat first started collecting opt-ins for their newsletters. Almost two decades later a good number of subscribers that signed up during the first year continue to read their content, engage with their advertisers, and buy products and services from their business. Your email list is a long-term asset that will continue to generate revenue and social capital for your business well into the future. Most Customers Want Email from Companies MarketingSherpa conducted a study that showed that 72 percent of U.S. consumers say that email is their favorite way to communicate with the companies that they do business with. They also discovered that 61 percent of consumers like to receive weekly promotional emails from their favorite brands, while 28 percent of consumers would like to receive promotional emails more frequently. Additionally, 70 percent of consumers say they will always open email from their favorite companies, and 95 percent of people who opted in to receive an email from brands say that the marketing emails they receive are incredibly useful. Outperforms Social Media Marketing A recent study found that businesses are more than 40 times likely to create a new customer from email marketing than they are through social media. When it comes to email marketing, many marketers feel that it delivers a better return on investment than social media marketing. Email is Universal Almost 87 percent of the U.S. population has access to the Internet in their home, and 95 percent of consumers use email. With email marketing, you don't have to worry whether or not your target audience has an email address or not, unlike social media. It’s a Resilient Technology Email has existed in its current format since the early 1980s, a full 15 years before most homes had a personal computer and Internet access, and 25 years before the first iPhone was released. Despite the world's massive amount of technological progress and the proliferation of smartphones, personal computers, and tablets, the technical specifications for email have only been updated a handful of times. While other communication technologies have come and gone, email continues to withstand the test of time. When your business invests in email marketing, you know that a bigger and better thing won't replace it in the next couple of years. Email Marketing Is Federated When you build an audience on YouTube, Facebook or Instagram, you are at the mercy of companies whose best interests aren't aligned with yours. You can put a lot of time, energy, and money into building an audience on one of these platforms only to have that platform change the rules in a way that kills the profitability of your campaign. That will never be the case with email because no one company has control of the technical specifications for email or control over the technology infrastructure that allows email to be delivered to the world's six billion inboxes. Email marketing will continue to be one of the most effective and most resilient marketing strategies for both brick-and-mortar companies and digital businesses. It is hard to match the potential ROI offered by email marketing, and you can rest assured that your efforts will continue to generate revenue well into the future. Chapter 2 – Getting Started with Email Marketing When it comes to starting an email marketing campaign, there are specific steps that you should follow if you want to be successful. You need to establish clear goals and objectives, build your business email lists, choose the type of email campaign that you want to send, create and design your first email campaign and measure your mail campaign results. Establishing Your Goals and Objectives Like with any marketing strategy, you need to develop clear goals and understand your objectives before you dive in head first. Before you sign up for an email marketing tool, you have to clearly set out what it is you want to achieve with the emails that you want to send to your target audience. You want to make sure that your email marketing campaign aligns with your broader business goals and objectives. For instance, your business goals might be to attract new leads to sign up for your branded products and services, or perhaps to get more attendees to attend your company events, or maybe you are looking to get more donations for a specific cause. Whatever your overall business goals are, you have to make sure you take the time to think about how you are going to use your email marketing campaign to reach those goals. Building Your Business Email Lists After you've established your email marketing campaign goals and objectives, you can start to create your email lists so you can start sending out your email marketing campaigns. There are several ways that you can go about building your email lists. The first option is by importing emails from known contacts. These are typically the details that you have on your existing customers that you can import into your email marketing tool. You can either manually enter these addresses into your email marketing software, or you can link your email marketing tool to your email account to automatically extract the information.

Table of Contents Table of Contents 3 Introduction 5 Step 1: Believe in Yourself 6 Step 2: Testing Ideas to Prove Them Worthy 13 Step 3: Learning from Mistakes 20 Step 4: Focus on Your Customers 27 Step 5: Building Your Success Team 34 Final Words 38 Resources 40 Sample Content Preview Step 2: Testing Ideas to Prove Them Worthy You probably have tons of ideas. Some are good and – let’s face it – some aren’t. How can you tell the difference? By testing them! Why Testing Ideas and Products is Important Testing your ideas and products is essential – and it’s not that hard to understand why. Which would you rather do: Spend your time and money developing and launching a product only to find out that it doesn’t sell the way you thought it would; or Spend some time testing and refining your idea first before you invest your hard-earned dollars in launching it. The answer’s clear, right? It’s a better use of your time to test things out first. Once you’ve tested, refined your idea, and re-tested it, you’ll have a pretty good idea of whether it’s going to work. Market Research One way to improve your chances of success is to do market research before you spend valuable time and money trying to start your business. That might mean pitching your idea to a few valued friends or family members. It might mean asking your blog readers what they think of it. With products, it’s a little trickier. But you might do a Google search for products in your niche or spend a few minutes on Amazon seeing what’s available. If there’s a product that does exactly what yours will do, you’ll need to reconceptualize it. The most important thing with testing ideas is to make sure you’ve got a unique value proposition. That’s the one thing your product or idea has that nobody else has! Your value proposition could be about functionality or it could be about price. The main thing is to know how you’ll differentiate your product from others on the market. Identifying Problems and Finding Solutions You’re more likely to succeed if you identify a product or service that provides a solution to a problem faced by your target audience. People go online to find answers. They ask questions and look for products that will help them. You can find problems by searching a common keyword in your niche and looking at Google’s suggested searches. For example, say you want to create a project in the pet training niche and you’re looking for an angle for puppy training product. You might search “How to house train a puppy” and see this: You can see there are some ideas there, including focusing on training with a bell or training with a crate. You might be able to carve out a niche for yourself by focusing on a training method for people who work during the day. That’s a problem that might not be addressed by other products – and that means it could be your unique value proposition! Setting Goals/Small Steps to Success Do you know how to set goals? It involves more saying “I want a successful business.” You may have heard about SMART goals. It means setting goals that are Specific, Measurable, Attainable, Reasonable, and Timely. This book is about a success mindset, but “success” isn’t a specific enough word when you’re setting goals. Here are some examples of SMART goals: Incorporate a new business Generate $50,000 in revenue in the first year Attract 10 new clients in the first quarter What you’ll notice is that these goals are all specific and achievable – and in the case of the revenue and client-based goals, they’re measurable and timely, too. When you set goals, ask if they’re SMART and if they’re not, fine-tune them until they are. Planning for Failure You’re probably thinking it sounds strange to plan for failure. It does – but it’s also a smart thing to do. Everybody fails. Remember the story about Stephen King being rejected 30+ times by publishers? The reason he’s the beloved (and highly successful) author we know today is because what he did after those rejections. He didn’t stop. He didn’t give up. He learned to cope with rejection, and he persisted. Before you start, ask yourself what you’ll do if you fail. Keep asking and plan for it. Understand that you may fail – and know that you’re still in the game unless you take yourself out of it. Coming up next, we’ll talk about the next step, which is related to failure. Successful people learn from their mistakes – and you’ll learn how you can, too. Step 3: Learning from Mistakes Every cloud has a silver lining – and so does every mistake. It’s a bit cliché to say that mistakes are learning opportunities, but the fact that it’s a common saying doesn’t make it untrue. Just like failure, mistakes show us who we are. We all make them. It’s what you do with them that marks the difference between success and failure.

Table of Contents Table of Contents 3 Introduction 5 Critical Shift 7 Chunking 101 11 The Truth Behind Procrastination 13 Eliminating Distractions 17 Holding Yourself Accountable 20 Perfectly Imperfect 23 Conclusion 26 Resources 29 Sample Content Preview Critical Shift One of the reasons so many people seem to struggle to gain traction in their business is entirely due to the way they manage their daily activities.  This typically points to one major problem: People are stuck in an employee mindset! They’re so used to that 9-5 grind that they aren’t equipped to adopt an entrepreneurial mindset, which will help them make the transition so they can train themselves to focus on the most important tasks: prioritizing their time and assigning value to the time they spend building their business. When you work for yourself, your time is more valuable than it has ever been. You’re no longer an employee, paid for each work day regardless of the outcome. If you aren’t ruthless with focusing on the most important tasks, you can easily fall behind or find yourself constantly treading water trying to stay afloat. As an entrepreneur, you’re solely responsible for your business, so your ability to value your time and make every minute count will have a major impact on how successful you’ll be.   Fail to make this important shift in the way you spend your time, and you’ll always struggle to get to where you want to be. Thankfully, it’s not all that difficult to break that cycle and transition your way of thinking from that of an employee to a boss.  It starts with preparing yourself for the realities of being an entrepreneur.   This means you need to: Set Realistic Goals. You must be honest about what you’re capable of getting done on any given day.  Then you need to determine how many hours you’re willing to invest in your business and then assign those hours to specific projects.   Break tasks down into smaller, focused projects.  Tim Ferris, author of “The 4-Hour Work Week”, refers to this as “chunking”.  We’ll talk more about the importance of this in a bit because it’s a great way to boost your productivity and get more done in less time. Cut out Distractions.  Your work environment will change drastically from what you may be used to as an employee, and you need to optimize your workspace so that it’s supporting a focused, productive workflow.   Identify the Truth Behind Procrastination.  This is one of the hardest things to acknowledge at times, especially if you’ve gotten into the habit of procrastinating for reasons you aren’t aware of. We’ll talk more about this in an upcoming chapter because it deserves a section of its own. It’s that important. Be Ruthless in Prioritizing.  Does your email really need to stay open while you work so that all those notifications cause you to continuously check your inbox?  Cutting out distractions, as we just mentioned, plays a huge role in your ability to prioritize. Every hour needs to count and you’ll get a lot more done if you focus each segment of your time on only one task. No outside interference! In the next chapter, we’ll take a closer look at how you can learn the chunking technique, which will immediately boost your daily output and keep you focused on meeting your goals. Chunking 101 For years, I would fire up the laptop and start my day doing several different things at once.  I’d check email, then maybe do some writing, then head over to social media, and then back to email yet again. This cycle cost me valuable time, and while I thought I was proficient at multi-tasking, the truth is even the most seasoned go-getter will struggle to get everything done if they’re trying to tackle all things at once. Chunking is where you decide to focus on just one major task at a time (or even per day). Depending on the type of business you’re involved in, this might include one day exclusively focused on graphic design, then one day dedicated to marketing.   Consider creating a detailed task list of all the important aspects of your business; the things that keep it all afloat and absolutely require your time.  This can be tricky because we tend to things all things are important but the reality is, they’re not.  When it comes to any business, there are a handful of critical tasks that need to be taken care of daily, and the rest just adds a little more gas to the tank. They can be done later once the main tasks are out of the way. You need to learn to place a value on every ounce of “fuel” you have left.  That’s where chunking comes into play.  By focusing on one main task a day, or at least per segment of allocated time, you are not only able to focus strictly on getting it done on time but the quality of your work will likely be much better because you’re not being constantly derailed.  Give it a try! The Truth Behind Procrastination Every single one of us can waste time either intentionally or not, but when it comes to building a successful business, often it’s far more of a subtle beast that we need to conquer: it’s our own fears. When you’re dealing with self-doubt, everything feels a lot more difficult than it is. We find a million reasons not to get something done because internally we’re constantly sabotaging ourselves believe it’ll likely fail, so why bother? Procrastination is a business killer. It’s also a dream killer because if you’re allowing negative thoughts and self-doubt to lead the way, you’ll never have enough faith in your abilities to see things through.  You’ll not only take longer to get ahead, but chances are you’ll never reach your desired destination. Procrastination has been called the closest ally to underachievement, and for good reason.

Sample Content Preview PART 1: CONSUMERS FIND YOU The first step in the process is to get people to find you online. Remember, with attraction marketing, they are coming to you. You are not going out searching for them and advertising directly. So, how do you get more people to find you online? WEBSITE DESIGN FIRST There are several ways to accomplish this. First, the ultimate first step is to have a useful website and/or blog where you can talk with, work with and interact with your visitors. You will need to ensure it is information based rather than a sales gimmick. Online, sales gimmicks, long sized sales letters are less likely to work than other methods of marketing, especially in attraction marketing. Make sure your website tells visitors that you are providing a service to them, information to them and not a sales ad to convince them to buy. ARTICLE DIRECTORIES Next, you will need to get your information out there. For example, develop excellent articles and detailed outlines related to your business or product and then get it out into the mainstream. You can post them on various article directories. The benefit of doing this is two-fold. Due to the extreme popularity of many of these websites, Google ranks articles quickly there and many get first page Google results if they are optimized properly. This means that when someone looking for information on a product or service you are offering searches for it in Google, chances are good your article will pop up as a result. Another benefit is that quality article directories work for what their intended purpose is. That purpose is to allow webmasters to pick up these articles (with your resource box on them) and use them on their websites or in their blogs. Their readers instantly get to read what you are talking about and they can click on the link and take it back to your website where they can buy what you are offering. Yet another extension of this is the ability to get that golden back link to your website. This alone helps to boost your website's ranking in Google's search engines, and in other search engines. The more back links pointing into your website, the more people will find you and the better Google ranks your website. And, all you have done is write an article. SOCIAL NETWORKING WEBSITES From this point, there are many other ways to build that successful attraction marketing. One of the most attractive, enjoyable ways to get your business out there is, in fact, to talk about it! Social networking is what it sounds like. It is a method of communicating with others about anything you want to, really. Most social networking websites where not started to help businesses to grow, but most of them are able to be used this way. Going back to our example, Mr. Obama used many of them to get to his people. This is what you are looking for, too. You are looking for a way to give people information. Once they have that information, they can then come to you to get what they need. This works in any type of Internet niche, too. Social networking sites include any of the following: • Digg.com Find useful articles and blog postings and Digg them. The more Digg's received, the more people will read the article and therefore come to the website. • StumbleUpon Network with others while also getting more traffic to your website as people "Stumble upon it" through the company's tools. • Facebook.com Great for meeting, socializing and talking about yourself, your business or anything else. Connect with thousands of people here. • MySpace.com Share all sorts of information, connect with others, networking with others with comparative businesses and by all means, subtly link to your website. • YouTube.com Great for informational videos and socializing. Who doesn't want to watch a few YouTube videos every now and then? Use them to help market your business indirectly. • Twitter.com Type in short messages (only sometimes containing a link) to let others know what you are doing throughout the day. Network and build up the number of Tweets you are following. Addictive, but highly beneficial once you've built a successful following on Twitter. There are many, many more websites that can be used like this. The key is to really use those where you think the best results can be found, but also where you find yourself enjoying it. To find more of these social networking websites, visit this Wikipedia pages: https://en.wikipedia.org/wiki/List_of_social_networking_websites There is no way that you can go to all of these websites, but the key is not to invest all of your time in them, either. You should find one, two, or three to really dive into and to work with.

Sample Content Preview More Direct Inbound Event-specific All these factors add to increased value/qualification of prospect and increases chance of conversion tremendously All these factors also increases chances of BRAND EQUITY building quite a bit. A more in-depth look at FB messenger bots Don't let the word “bot” throw you off. I can understand why people have all sorts of misgivings regarding this word. After all, when we hear of this word, we instantly think of unpleasant things. We think about spyware being sent by zombie computers all over the world and people's computers being hijacked by malicious software. We also think about hackers installing bot software on sensitive computers to perpetrate crimes or denials of service attacks. Also, when we think about bots, we think about malicious and seemingly autonomous pieces of code that create all sorts of havoc. Finally, people looking for a date online are very familiar with bots and they don't have a very favorable view of them. In dating apps like Tinder and Grindr are often susceptible to fake dating profiles. When people try to connect with seemingly attractive users, they get lead on a wild goose chase thanks to some sort of automated script. After they've wasted quite a bit of time “talking” to these accounts do they realize that they're actually talking to a bot. The bot simply just reacts to whatever keywords they type in with some pre-canned script or dialogue. The key is to get the other person to continue talking until they've “softened up” to want to click a link. That link can go to an online strip show or a paid dating service. In other words, dating bots are just simply fancy schemes in spamming people. As you can well imagine, given all these descriptions, a lot of online consumers don't exactly have a very favorable view of automated communication software aka “bots”. But the good news is that bots aren't all bad. Facebook Messenger bots are proof of this. Facebook Messenger bots take advantage of the Facebook Messenger platform automation features Facebook made quite a stir when it announced that it has re-designed its messenger service. You can install it separately or you can install it as part of your Facebook app on your mobile device or computer. Whatever your installation is, Facebook Messenger is designed in such a way that it can be automated. By using scripts, you can program your Facebook Messenger app to send pre-determined text to people contacting it. It's like calling customer service number and being asked to press different buttons depending on the nature of your inquiry. But instead of voice prompts, you do this with keyword or phrase “prompts”. For example, if you run an online shoe store and people are interested in Nike Air shoes with certain attributes, they can type in the brand name and the model or any other identifying information and then you can set up Facebook Messenger bot to give your perspective customer key information like availability, price and variations that may be in stock. Facebook Messenger bot common features There are many different types of Facebook Messenger bots currently in existence, but regardless of their seeming differences, they do have common features. • Purely inbound Messenger bots will only send you a message if you message them first. If somebody goes to your Facebook page and clicks on the messenger icon because they're interested in your online catalogue or your service description, they can click the messenger button and leave a message. In other words, they initiate the relationship. You don't use your bot to message people who have no prior relationship with you. It's all inbound, not outbound. • Trigger specific Since Facebook Messenger bots are inbound, they filter inquiries based on certain key phrases. In many cases, Facebook page operators would give a short menu of trigger words to potential customers engaging with their Facebook Messenger bot. For example, to use the online shoe store scenario, I can put on my Facebook page “contact us today. Type “availability” or type “shoe type/brand” to get more information.” Basically, I'm giving a “cheat sheet” to prospective buyers on how to use my Facebook Messenger bot. When they type in that information, they'd get information back. If they type the wrong information and it doesn't prompt the right feedback, I can put a generic “catch all message” that notifies them that I read all engagements and once regular business hours resume, I will get in touch with them through Facebook Messenger. • Facebook Messenger is rule driven Another great thing about Facebook Messenger bots is that you can automate them based on rules. So, depending on how the customer responds to the information you send them, which in of itself is a response to their initial inquiry, you can create a decision tree that sends different messages depending on the prompt. This is not much different from calling a call center in India or the Philippines. When you call a call center, you are routed by an initial screening system and depending on your question or inquiry, you are sent to other specialists. This is especially true if you are looking to resolve credit card issues, billing statements or financial transactions. There is some sort of decision tree involved and you can use a similar approach with your Facebook Messenger bot. Facebook Messenger bot limitations As awesome as the common features of most Facebook Messenger bots may be, bots do have quite a number of limitations. If you're excited about using this Facebook messaging technology to expand your business, you might end up overextending yourself or you might assume an overly optimistic assumptions about current bot technology. It's a good idea to be as realistic as possible because as amazing as chat bots are, they do have serious limitations.

Sample Content Preview TELL A STORY Maybe you have a personal story to tell as to why you went into the business you did. Maybe you know of someone's story that touched your heart and made you realize what's important about your business. Telling a story has a way of connecting people to other people's real life situations and also of provoking comparison. Sometimes, you can use the comparison to trigger people into avoiding mistakes by not learning more on your niche market. Other times, it can help them to become more productive by hearing how other people became successful with some method or strategy. Humorous stories can also be used to make light of the human condition while also entertaining your readers. Just be careful to stay as respectful of other people's choices so that no one can see bias or callousness in the way that you tell the story, which will be an automatic turnoff. Keep it heartwarming and friendly, but don't moralize or patronize your readers. Submit Articles Frequently Article marketing works by creating exposure for your business. The more articles you have, the more likely that you will start to create a following and the more you will bring traffic back to your door. However, if you show your audience everything that you have the first week, you won't be able to maintain that online presence long enough to reap the rewards of a long-term exposure on the Internet. Therefore, plan your article marketing to make it frequent, but also lengthy. You can do this by getting articles ready ahead of time and then rolling them out a little at a time. PLAN ARTICLE SUBMISSIONS Once a day isn't a bad schedule for a blog, and it certainly can be equally as good for article marketing. Keep in mind that you will probably be submitting to multiple directories, and that needs to be managed too. You might want to stagger the appearance of your article in different directories just to manage the workload better, or you can opt to hire a company that submits an article to multiple directories in the same day. NOT ALL ARTICLES ARE ACCEPTED Not every article will be accepted, since some might unintentionally violate the terms of the service. In that case, you may submit it and it never gets published. Be sure to have a backup article ready in case an article is not published so that your readers aren't left stranded while you try to think up another topic. KEEP AT IT Article marketing is a long-term strategy, not an overnight success. Each article builds on the others and will link visitors more and more to you. Thus, don't expect one week of article marketing and seven articles to lead to immense streams of traffic coming back to your site. It takes a while to get up and running, and it will take some backend promotion to really fully exploit the potential of article marketing. As long as you have a plan, just keep at it. It only takes time if you decide to do it all yourself, and it can generate a loyal following for very little money. If you decide that it's just too much work, you still have the option to hire ghostwriters who can use your direction, keywords, and topics to put together some dynamic copy to use in your article marketing plans. It will cost you more upfront, but if you start to see an increase in sales relative to that expense, it will be money worth spending. What To Do If You Can't Write What if you can't write or don't have the time? Can you still do article marketing? Yes, you can. You can hire ghostwriters who will pass all of the rights of their copy to you, and you can then submit it as if it were your own original copy. Many people do outsource their article marketing, either because they can't write or because they don't want to take the time to write. As long as you are providing the research for your writers, you can be reasonably sure that what comes from them will be representative of the information that you wish to market to your potential customers. WHERE TO FIND FREELANCE WRITERS You can find freelance writers all over the Web. They will be available for work on job boards like Elance.com or GetAFreelancer.com. You can approach different blog owners who have a writing style that appeals to you and that seem knowledgeable in your niche to see if they want to write for you. You can even outsource from other countries, but you will generally have to spend more time editing those articles, as they may have spelling or grammar mistakes in them, being that they are non-native writers. WHAT TO LOOK FOR IN NEW WRITERS Every writer has his/her own area of expertise and knowledge base to draw from. If your articles have to do with the energy industry, you really do need to find someone who understands that industry. You can't just hire someone who writes successfully about other topics because, many times, the knowledge doesn't transfer well. Some writers are great technical writers, but are poor creative writers. They would work well for technical subjects like computer hardware and software, or maybe even for mobile devices. Just don't ask them to write about style or fashion. Look through a writer's past projects to see if he/she has experience with your topic, and you'll have a better chance of getting someone who can write for you and can represent your company well. YOU GET WHAT YOU PAY FOR Freelance writing rates are all over the map, and generally, lower paid freelance writers might provide a temporary bargain, but will not have as good a quality as other, more seasoned writers. Some will refuse to work for anything less than their set wage. Others might be more flexible. It's up to you to decide whether your topic demands a more knowledgeable writer or if you can hire a beginner and get a good deal. Promote Your Articles Everywhere Writing good articles, submitting them to multiple directories, and linking property back to your offerings are just the basic steps of article marketing. To really ramp up the exposure, you should link to your articles that you are using to draw traffic from areas all over the Web and create a web of interest from multiple sites. This way, you can build your image as an expert in the field while quickly funneling people back to your website. This is particularly useful as an intermediary space to wean people off of social networking sites and back to something a little more commercial so that you can eventually get them to become subscribers to your business websites. UPDATE SOCIAL NETWORKS WITH ARTICLE POSTS If people know that you are writing free information that they can read, find helpful, informative, or entertaining, and don't have to buy anything, they’ll be more likely to click some link back to your article. However, if you add a link to a social network that goes directly to a sales page, people are jarred by going from a site that frowns upon such activity to one that is openly self-promoting for commercial purposes. In between, you have places like blogs and article marketing, where people aren't really on a social network anymore, but they're not on a commercial website either. If there happen to be links back to the website from there, that's fair game and no longer deemed unacceptable behavior, since the commercial link appeared in the proper context. It's a way of getting people used to clicking your links from high traffic social network sites back to an area where you're going to lead them back to your business website.

Table of Contents Introduction 5 Chapter 1 - Finding the Self . 9 How to Find The “Self” . 11 Other Methods to Help Find the Self . 14 Chapter 2 - Self-Love and the Shadow .. 16 All About the Shadow 18 The Dark Side of Self Love 19 Chapter 3 - Building Self-Love . 21 Purification . 21 Day to Day Exercises 23 Feel Good at All Times . 26 Chapter 4 - Alternative Self-Love Strategies .. 28 Books on Self-Love 29 Quickest Paths to Self-Love .. 30 Organization and Cleanliness .. 32 Chapter 5 - The Complexity and Psychology of Self-Esteem .. 34 Building Self-Esteem . 35 Figuring out Self-Esteem . 37 Practical Ways to Build Self-Esteem .. 38 Chapter 6 - Mastering Thoughts and Emotions 42 Mastering Thoughts .. 43 Mastering Emotions .. 44 A Note on Beliefs 45 Chapter 7 - The Power of Habits . 47 The Subconscious .. 48 How to Master Habits 49 Good Habits To Master 50 Habits are Hard 52 Chapter 8 - Creative Ways to Boost Self-Love .. 54 Creativity and Imagination .. 55 Creative Practices .. 56 The Intuition .. 58 Conclusion .. 60 Sample Content Preview Chapter 2 - Self-Love and the Shadow Self-Love is a lifelong practice that has to be fully attended to in order to bring about its full effects. In the current era, the law of attraction is very popular and comes with a myriad of benefits. It refers to the fundamental nature of the universe; that we have but one thing in our power, which is our attention. And whatever we turn our attention to, we attract towards us. Some authors have indicated that attention is love and that whatever we love or put our attention on simply grows bigger. So we must be discerning in where we place our attention. It is worth noting that the two biggest fields in spiritual psychology - shadow work and positivity psychology - are adamant that people should only focus on bettering themselves and will, therefore, better the world as a consequence. Shadow work is a critical piece of the puzzle in terms or selfrealization and empowerment. It has taken centre stage from the law of attraction. According to Carl Jung, enlightenment can only happen through shadow work: “One does not become enlightened by imagining figures of light, but by making the darkness conscious” But it is also worth mentioning that when the law of attraction is studied in detail over the course of all the videos and texts, the shadow self is comprehensively dealt with. Over time, the person will attract instances where the dark side becomes healed without making it the main priority. This could be in the dream state or in physical reality. All About the Shadow Shadow work has first brought to the mainstream attention through the work of the eminent psychologist and behavioural therapist Carl Jung. he examined the shadow side of the human being primarily through the dream states as well as symbols. He also discovered something called the collective unconscious which is shared by all humans. However, this is not relevant to the personal purpose of finding the self. You do not need to investigate the theory to complete the tasks. The theory always comes second to practical experience. As per Jung, everybody has a shadow self which needs to be integrated. The less that the person integrates the shadow and expresses it openly, the blacker and denser it will be. Additionally, the shadow will often project its own failings onto other people. This phenomenon is often demonstrated in law of attraction teachings, where we notice things in others that we hate about ourselves. In other words, our weaknesses and irritation can be the best tools for introspection. According to some authors, the shadow self is actually the seat of creativity and has many positive aspects. It is just that certain attributes are now viewed upon favourably by our current society. Alternatively, the individual might have just had a certain experience that forced him or her to repress certain emotions and behaviours. Regardless, everybody has a shadow side that needs to be tended to. For some, it is more obvious than others. You can use other people as a mirror to understand your own shadow. It will be oblivious to you but crystal clear to those who know you. For Carl Jung, the shadow self was a monster both individually and collectively: “It is a frightening thought that man also has a shadow side to him, consisting not just of little weaknesses- and foibles, but of a positively demonic dynamism. The individual seldom knows anything of this; to him, as an individual, it is incredible that he should ever in any circumstances go beyond himself. But let these harmless creatures form a mass, and there emerges a raging monster.” The Dark Side of Self Love The fact is that human beings learn far more from their pain than they do from their triumphs. We have far more to learn from our faults than our strengths. Mirroring is an excellent technique that everybody would benefit from and can greatly assist in self-love. Everybody can be used as a mirror for our own development. When we detest somebody else, it is a flaw in our own perception. What you see in others is a reflection of what you have within yourself but do not want to deal with. As a result, when somebody bothers you, it is easier to project your own failings onto them and criticise. As per German author Hermann Hesse: “If you hate a person, you hate something in him that is part of yourself. What isn't part of ourselves doesn't disturb us” Again, this is reflected in the law of attraction. When we judge or condemn others, we are criticizing things we are unable to deal with ourselves. The Christian bible also reflects these teachings: “You, therefore, have no excuse, you who pass judgement on someone else, for at whatever point you judge another, you are condemning yourself, because you who pass judgement do the same things” (Romans 2:1) “Do not judge, or you too shall be judged” (Matthew 7:1) Chapter 3 - Building Self-Love If you want to build up self-love, the first thing that you have to do is purification. The reality is that most people have picked up a lot of wild and irrational beliefs, values and attitudes that are not real. They cause a lot of damage. There are also a lot of physical toxins in the body from an unclean environment. Purification You need to purify across all levels in order to love yourself fully. Purification might sound like a drastic step, but it is certainly worth it so you can see yourself with more clarity. Purification generally involves: 1. Fasting or dietary restriction. 2. Information restriction. 3. A natural environment. 4. Meditation. 5. Prayer. 6. Yoga and/or exercise. 7. Reading of uplifting material. 8. Silence. You can do a combination of the above for as long as you want. 3 days in the minimum and 3 weeks will have incredible benefits. But any amount is worth doing. These techniques are ancient and despite all of the new age positivity strategies, they work the best. Nothing will have the same impact as doing the above in tandem with one another. They work individually, but the effects are magnified when combined. It is only when you get away from society (i.e “real” life) and do these practices that you can clearly see just how dysfunctional society really is and how dysfunctional your own beliefs and thoughts are about yourself and about society. Day to Day Exercises Not everybody has time for an intense purification exercise. And they can only really be done once every 3 months or so. Due to this, people need less intense modalities so they can build selflove steadily and consistently over time. The first step is in relation to freeing up your time and energy. Most people have heavy stress from either energy vampires or from work and relationships. The best scenario, if at all possible, is to simply exit a toxic relationship or environment.

Sample Content Preview FTC ID THEFT COMPLAINT In the United States, the FTC also helps consumers to fight identity theft. You may file an ID Theft Complaint with the organization (FTC.gov). This allows you to then bring this printed complaint to your police station to file your report. This will work as support for you when filing your claim. It also provides key details to police agencies on how to pursue the claims you are making and gives them the details they need to further investigate these claims you are making. PROTECTING YOUR IDENTITY Before providing you with a few tips on how to protect your identity, let's talk about the ramifications for not doing so. In the previous chapters, we have talked about what identity theft is and what to do if you believe that you have become a victim of it. But, why does it matter? What can the results of identity theft be to you, should you end up facing any of these charges? Identity theft can last years. It can be a one-time occurrence. It is hard to say just how long it will last or how long the effects of identity theft will last. There are many factors that play into this, including whether the thief was the only person to use your information or if they passed it on to other thieves. In some cases, all reports may be closed and the accounts may be fixed, but the thief is not caught, which leads to them still using your information even years and years later. Problems with your credit report can linger for some time too, making it difficult to get jobs or to apply for new loans. As you can see, it is critical that you do everything in your power to prevent these problems from happening to you in the first place. If you have been the victim of identity theft, you will need to: • Monitor your credit report and your financial records closely for at least the next year to ensure that all details have been found and that you are no longer being victimized. • Review your credit report every three months during the first year, at least, to ensure that any problems are identified quickly and are handled as soon as there is a problem. • After the first year, check your credit report at least one time per year, but preferably, more often. • Stay alert of any other signs of identity theft that we have mentioned on the previous pages. • Correct any problems with your records with the lenders or companies. It is critical that you handle any type of fraudulent transaction or account as quickly as is possible to do so. • Call your lenders or financial institutions over the phone to dispute charges or to handle problems. You should also follow up in writing to ensure that claims you make are handled properly. • Be diligent. It is critical that you work towards monitoring and reacting to any problems quickly. The sooner that you fix a problem, the easier it is to fight that charge. As a victim, you are likely to be worried about your finances for many months to come. Yet, you do not have to be a victim to take steps to protect yourself from identity theft in the future or even as a first-time event. HOW TO FIGHT IDENTITY THEFT There are two things to remember about identity theft. First, this can occur to anyone, and therefore, you need to use the following tips to help you to stop these things from happening to you. Second, there are things you can do to help the FTC to fight these crimes as well, such as reporting the claims to the FTC and your police department. The following are some tips to help you to protect yourself from identity theft. 1. Take the time to balance your check book, to check your financial statements, and to look at your credit card accounts each month. Ensure that all charges made there are actually charges that you made. 2. Do check your credit report on a regular basis. Each of the three credit reporting agencies can provide you with paid memberships where you can check your report as often as one time each month. But, you do not need to do this in most cases. Rather, just checking your credit report one time every four months (using one of the national company's free reports each time) will help protect you. You can get a copy and learn more about the free credit reports by visiting AnnualCreditReport.com, the only government site. 3. Be aware of the things happening around you. For example, when handing your credit card to make a payment, be sure you can watch the person using it. They should only use one device to swipe your card. Even in restaurants, you can walk up to the booth that they are using. 4. Shred all of the documents that you do throw away. It is important to stop identity thieves before they can get your information. Use a paper shredder to cut up old credit cards, destroy financial paperwork, and destroy statements, account information, or even applications for new accounts that you do or do not get. 5. Spot problems with your credit as soon as they occur. For example, if you are turned down for a loan, find out why. 6. Check your criminal background every few years to ensure that there are no charges against you that you are not actually facing. 7. Speak to your employers about the security of your information. Where do they store your personal identification information? Is it locked up or accessible to anyone? 8. Educate your family and friends on identity theft. Be sure that your children know what types of information they may or may not provide to strangers. The more diligent you are in stopping your information from being used, the better off you will be in the long term. Again, small problems can be handled through phone calls to your lender, but larger, more complex problems are those that often go undetected for years to come. More so, you never know who it is that wants to use your information, or even worse, sell your personal information to others who will steal your information.

Sample Content Preview HOW LONG SHOULD THESE ARTICLES BE? Aha… the million dollar question. The answer might seem to be to take a look at what is already being published on the article directories, but although the right answer is there you will also see lots of wrong answers. What do I mean by this? Quite simply, don’t make it too short. You will see lots of articles on these sites that are barely three hundred words long. That means you will be able to read the whole thing on your computer screen without scrolling. That might seem to be a good thing, but believe me when I say an article that short won’t have any meat in it at all. If you want to write good articles – and I mean GOOD ones that people want to read – then you need to stick to around 500 words at the very least. I would say 500 to 600 if you can. This is a nice length because it allows you some room to tell people a little bit about the subject. And yet it isn’t enough to tell them everything. The idea here is to whet their appetite and make them want to click through to your website to find out more. Think of your article as the appetizer. To get the main course – i.e. more information – they will need to go to your website. But that doesn’t mean they shouldn’t be able to learn something worthwhile from your article. No matter how good your writing is, a fair proportion of people will not click through and visit your website. But if they like what you wrote and they notice your name, they will remember you when they come across you again. And we all know that despite its size, the internet can be amazingly small at times. If they see you again, they may well decide to follow your advice and visit your website then. So go for a reasonable length of article and think of it as an investment into the future of your business, as well as hopefully getting a good result now. You won’t regret it. FIGURING OUT WHERE TO SUBMIT YOUR ARTICLES TO It’s up to you whether you want to submit your articles to as many sites as is humanly possible, or whether you want to focus on just two or three. If you subscribe to the theory that Google penalize all duplicate articles and you don’t want that to happen, then submit each article to one site only. You will then need to rewrite each one for each separate directory you want to target. Since you need to create a new account at every article directory you want to submit to, it can actually be quite a task to get started with more than a couple anyway. It’s up to you which sites you want to focus on, but there are a few you absolutely should not miss out on. The first is Ezine Articles.com, which is undoubtedly the most popular one as far as Google is concerned. Buzzle.com is another good bet, and Search Warp.com would be my third pick. If you start with these three, you can then add more as and when you feel able to. But these always tend to rank rather well in the search engines, and if you want your articles to receive the best possible degree of attention, you’ll want them to be on page one of those results and no lower down if possible. Don’t dismiss the thought of using article directories that are dedicated to the specific subject you are writing about though. For example, there are a few medically related article directories out there which only publish articles on those subjects. You will find that these directories tend to attract less in the way of traffic, but the people who do use them have a definite interest in that subject, so you are more likely to get more interest in what you have written as a result. And possibly more click throughs to your website as well. To find these sites, simply go to Google or another search engine of your choice and type in something along the lines of “[subject] article directory”, replacing the [subject] part with your choice of subject. Try it with and without those quote marks too. If you can add one or two specialist directories to the mix like this, you may well get even more impressive results. REWRITING YOUR ARTICLES FOR MAXIMUM EXPOSURE Okay so we’ve pointed out the fact that while duplicate articles will still get you backlinks, they probably won’t appear lots of different times in Google. But this is easily solved if you spend some time rewriting each and every article you write. What you do is take the article you have just written and rewrite large portions of it – adding in a new title as well – so that it isn’t seen as a duplicate of something you have already had published online. This might sound like a huge task but once you get the hang of it, it actually becomes rather easy – and certainly much easier than writing fresh articles all the time.