Table of Contents Table of Contents 3 Introduction 5 Uncovering Digital Goldmines 9 Dressed for Success 19 Instant Bestsellers 28 Final Tips 33 Sample Content Preview Dressed for Success After applying the digital product research strategies in the previous chapter, you should have a great idea as to what your digital product will be about. You should have also decided on the different formats you’re going to offer (video, eBooks, reports, lesson plans, course, etc.) Next, we’re going to take one final step to verify profitability of the niche you’re interested in. Note that this step may not be required, but it’s a great way to verify demand and to effectively determine a fairly accurate estimation of the overall profitability of your digital product. Most people will look at the two resources I’m about to introduce you to as a way of finding affiliate products to promote. After all, that’s what the markets were designed for: to connect vendors with affiliates who want to promote their digital products. But when it comes to finding what type of digital products are selling and what niche markets are in demand, these websites are filled to the brim with incredible information. In fact, I rarely create a digital product without verifying that others are actively selling the same type of content in one form or another within one of the following marketplaces. I’m talking about: JVZoo: https://www.JVZoo.com And Warrior Plus: https://www.WarriorPlus.com Both marketplaces are focused on selling digital products, so regardless of your niche market, chances are you’ll be able to use these resources to verify demand. Start by creating a free account on both of these marketplaces. If you already have an account, you’ll begin by entering in a keyword that describes the type of digital product you are considering. Let’s start with Warrior Plus. Click on the “Affiliate” link in the top navigation bar as shown below. Then, enter in a seed keyword. It can be anything relating to your niche. In my example, I’m searching for profitable PLR (private label rights) product ideas. So, I enter “Private Label Rights” into the search bar. You can also search by category. Next, you’ll want to click on “Launch Date”. That way you can be sure you’re only searching for current products and recent launches. You can also organize based on “Sales” but just be sure that you’re only paying attention to recent launches in the last 6 months or less. Obviously, the higher the number of sales, the more successful the launch was. Scan through the products that have sold at least 200 copies. Sales volume is what you’ll want to pay most attention to because this is a clear way to evaluate overall demand for your digital products. So, the more sales, the better. Obviously lower priced digital products will equate to a higher number of sales so keep this in mind when considering your own price point. If you’re interested in selling higher-ticket items, you’ll want to focus your research on digital products that are in a similar price bracket. Scan the sales pages for each digital product that you find within your niche that has sold more than 200 copies. Take as many notes as possible, including sales copy ideas, bonuses offered, the digital formats available, etc. All this information will help you come up with a successful launch strategy for your own digital product, as well as help you determine what your product should be focused on, how much coverage to provide, as well as the type of formats your customers will expect. If you want to dive deeper into a vendor’s sales funnel to figure out what kind of bonuses, upsells, down-sells and one-time-offers are more likely to sell, you can find all this information easily just by clicking on the “Request” tab next to every product on WarriorPlus.

Table of Contents Introduction 5 Chapter 1 – What is Motivation? ............... 7 Natural vs. Rational Theories .... 9 Content vs. Process Theories . 10 Source of Motivation 10 Family .. 11 Glory .... 12 The Cause ........... 12 Chapter 2 – Developing Healthy Morning Habits .. 14 Gain More Exposure to Natural Light ...... 16 Washing Up Ritual ... 17 Get Hydrated ........... 18 Feed Your Body and Mind ....... 18 Get Your Body Moving ............ 18 Make a Connection with Your Passion .... 19 What Not to Do in Your Morning Ritual .... 20 3 Chapter 3 – Focusing on Self-Improvement .......... 21 Planning Your Goals for Each Morning ... 23 Start an Online Business ..... 24 Lose Weight......... 24 Learn Something New ......... 25 Increase Your Spirituality ..... 26 Increase Your Physical Activity ............ 27 Build Up Your Confidence ... 27 Chapter 4 – Trading Bad Habits for Good Ones .... 30 Walking ... 32 Swimming 33 Running ... 33 Yoga ........ 34 Meditation 34 Bike Riding .............. 34 Dance Classes ........ 34 Chapter 5 – Decrease Stress and Increase Energy ............... 36 Meditation 38 Breathe Deeply ........ 39 Be Present .............. 40 Reach Out ............... 40 Tune Into Your Body ............... 40 Decompress ............ 41 Laugh Out Loud ....... 41 Turn on the Music .... 41 Get Moving .............. 42 Be Grateful .............. 42 Conclusion ............... 44 Sample Content Preview Glory Gaining glory is a profoundly personal desire that encompasses a lot of motivational sources that are within people. Perhaps you need to accomplish things in order to find validation that is lasting and powerful. If you are the kind of person that seeks praise and power for the accomplishments you've achieved, then glory might be an extremely powerful motivating factor for you. The heroes and warriors of old used to accomplish great things all in the name of glory. While wealth leads to pleasure and comfort, it is also something that fades. Glory, something that reflects back on you, is going to fill you with the sense of power and accomplishment that you crave. It is a personal motive and its drive to make your mark upon the world. If you are someone that wants your name to go down in history, then glory will be your motivator and the push you need to accomplish your goals. The Cause When it comes to making your mark upon the world, you aren’t as interested in it being your name, but rather the name of the cause. Whether it’s service to a nation, religion, or the ability to give back to the people of the world, that is your cause. Your cause is what you want to see elevated to glory, and it is something that you should embrace as a source of strength and power within your life. You are a vital part of your cause, and only you can provide it with the strength and expansion that's required to make it something that is truly beautiful, enduring, and powerful. Whatever your cause, make sure that you do it justice and that you continuously draw strength from it, and that it is your guiding light through the darkness. Once you’ve discovered your source of motivation, you need to figure out how to hold on to it. You need to find ways to avoid burning out so that you can keep your motivation strong and find success. Chapter 2 – Developing Healthy Morning Habits One of the best ways to start your day off with enough motivation to accomplish your daily goals is to develop healthy morning habits and start your day off on a positive note. When you can train yourself to develop healthy habits, you will find that your energy levels through the day have increased dramatically. This will result in getting the extra boost you need to make you feel that you are ready to take on your day. You want to be pumped and ready to go, so that you can focus on the tasks that you need to accomplish that day. Setting small goals for yourself is an integral part of directing you toward your long-term goals. Your morning ritual is a critical factor in being able to accomplish your goals no matter how large or small. Starting your day with a positive ritual will help to revitalize you. If you can, you want to try to teach yourself how to stay focused on a single task. Focusing on a single task at the time will help you to reach your broader goals. Creating a daily morning ritual will have you jumping out of your bed to greet the new day rather than dragging yourself out of bed feeling tired and glum before your day even has the chance to get started. You may be like many people and believe that you just can't do anymore in the morning because you are already struggling to get through your morning as it is. You may not see yourself as a morning person. Even if you have your doubts about creating a morning ritual, you will gain the tools that you need to make the changes in your life and increase your motivation. Adding the following routine to your morning ritual will provide you with numerous benefits. The first 30 minutes of the routine will give you the energy you need to get up and, and it will help you to stay energized throughout your day. If you can commit to devoting your early mornings to work on self-improvement, you will be much less likely to skip the routing and by working on your self-improvement in the mornings the rest of your day will be more productive. Becoming active in the early morning can be an incredibly daunting prospect. However, with some practice and patience, you will adjust. The great thing is that you will be in control of when your day begins. You will realize that the benefits that you are getting from this change in your life are well worth going through the initial aches and pains of change. Rather than continuing to do your daily unproductive morning routine, learn how to get your tasks done in order of priority by setting up a daily planner for yourself. Replace the pointless actions that you've been doing every morning with ones that are going to add real meaning to your life. Finding an energized ritual is going to help to boost your energy levels and increase your motivation throughout your day. Gain More Exposure to Natural Light The first thing that you should do in the morning is open your blinds and curtains to allow more natural light to flow into your room. Your body is programmed to wake up to natural light. If it is during the winter and it’s dark in the mornings where you live, then you may need to get up and turn on the lights. There are special lights that you can buy, called “happy light” that simulates natural light. So, while you are doing other things, like gathering your clothing, keep exposing yourself to the natural light. There are also several kinds of alarm clocks on the market today that will simulate the rising sun in your bedroom.

Sample Content Preview Voice search With more and more households owning Alexa, Google Home, and similar products, voice search and artificial intelligence (AI) are here to stay. Around 65% of users say they don’t see themselves getting rid of it anytime soon. Estimates show that approximately 67 million voice devices will be in homes and offices in the US by 2019. Predictions show that by 2020, voice search queries will make up 50% of all queries. So, if you are not already factoring in voice search in reference to your marketing mix, now is the time. The shift to more natural language in written content can help with this. However, voice search will change results and potentially starve some sites of traffic, because the way a person asks a question can be very different from the way they type in a query. Think semantic support and your content should be highly discoverable. Predictive / Intent data Google and Facebook search have enhanced their algorithms in relation to predictive and intent data. What do people want to accomplish when they run a particular search? Unless you are operating in incognito mode, every search you run is giving these marketing giants information in order for them to then determine the intent of a search and what will be of most interest to you. They can even aggregate data from other sites to predict interest. The trend is most obvious on mobile. If a person is out of their home (which the GPS locator will determine) and types in "coffee", the assumption will be that they need a café to go get a cup. A second option might be to list a local coffee and tea shop, or a supermarket. Bricks and mortar businesses need to make sure they have robust listings in Google, so they will be as discoverable in local search as possible - especially on mobile. Mobile search is booming Around 50% of all searches are carried out on mobile devices and that number is sure to rise as the latest generation of smartphones have more computing power than the desktop computers of just a few years ago. Amazon, YouTube and Facebook are search engines too Gone are the days when people used to go to Google for everything. Amazon is now a vast product search engine, with the ability to turn browsers into buyers in an instant with the help of their 1-Click shopping. If you want to make your products more discoverable, you need to be on Amazon. YouTube is the largest video sharing site in the world, and growing larger with every passing second. Studies have shown that 75% of searches are related to how-to content. If you don’t already have a channel and playlists with these types of content, you’re missing out on the chance to market your business effectively to people who really want to know what you do. Facebook has demonstrated the rise of social search, with users avoiding search engines completely as they search for information about products, services and topics within the Facebook interface. This is not likely to change, even though many keep saying Facebook is dead, is just for older users, and so on. While it is true that the most loyal users tend to be over the age of 30, it is also true that those under 30 who love Instagram and Snapchat still have an account at Facebook so they can keep up with family news, photos and so on.

Table of Contents TABLE OF CONTENTS ..... 2 INTRODUCTION . 4 IS WORKING AT HOME YOUR CUP OF TEA? . 5 Exploring The Financial Side Of Things ... 5 The Self Personality Test 6 Family First ... 8 THE OBSTACLES AND HOW TO OVERCOME THEM ... 10 Financial Roadblocks .... 10 Family Resistance ... 11 Fears Of Isolation ... 12 EXPLORING YOUR OPTIONS .... 15 Telecommuting For Your Existing Employer 15 Consulting In Your Field ..... 16 Writing Your Future 17 Data Entry And Other Similar Options ... 17 Sales And Beyond ... 18 THE LEARNING CURVE . 19 Going Back To College .. 19 Technical Schools ... 20 Certification Programs .. 20 LANDING THE RIGHT JOBS 22 Advertising Pays ..... 22 Employment Services Can Help . 23 Web Sites Can Be The Ticket ..... 23 Franchises Open Doors . 24 Networking Matters 25 ESTABLISHING A HOME OFFICE .... 27 What You Need . 27 Why You Need One . 28 TIPS FOR SUCCESS 29 WHAT ABOUT BENEFITS? .. 31 Covering Medical Needs 31 Retirement And Beyond 32 Other Savings ... 33 HOW TO JUGGLE HOME AND WORK LIFE SUCCESSFULLY 34 CLOSING ... 36 Sample Content Preview FAMILY FIRST When you choose to work out of your home, you are not the only one who will be impacted by the decision. Your husband, older children and anyone else living in the home will also feel the effects. For the most part, having Mom at home is a great thing. Families, however, will need to kick in and help. If they don’t support your decision, your business venture could be dead in the water before it even gets started. So, what do you need from your family to make your home-based venture succeed? Make sure your family is willing to: • Help Out Around The House It can be very tempting for family members to leave everything for you to do just because you’re home. While they might have pitched in to cook, shop, do laundry and so on when you worked outside the house, this might stop if you don’t get proactive with establishing boundaries now. It is all too easy for spouses and older children to think that just because Mom is working at home, she’s always more available to handle other tasks. While it’s likely you’ll be able to do more if you can multitask well, you just won’t be able to do it all every day. • Stay Onboard Make sure you and your partner fully discuss the idea of working at home before you dive in. If you don’t have 100 percent support from your partner, you will likely fight an uphill battle. Make sure to discuss the situation with an open mind. If there is resistance, share your business plan, your budgeting and other backup materials. Chances are your partner will love the idea of your child not being raised outside the home. Just do make sure your partner is onboard and will stay that way. • Help Out In A Pinch Juggling home and office life is hard no matter what. If you’re running your own business, there are times when you will have to drop the proverbial ball on home duties, childcare or something. With this in mind, it can be imperative to your business and its chances for success that you have contingency plans in place for emergencies. Is your spouse willing to take a day off to watch a sick child if you have a big sale that needs to be made? Will older children or grandparents pick up a younger child when you just can’t be there? Make sure you have a good support system in place and half your battle will be won. Working at home can sound glamorous and exciting. This is just not always the case. It can present a number of obstacles that must be overcome to ensure success. Before diving into this venture, you owe it to yourself and your family to really explore whether this idea is right for you. If it is, you can go full steam ahead into enjoying yourself as you earn money and soak up time with your kids, too. The benefits of becoming a work at home mom can be rather amazing. If you desperately need more time with your children and want to be there for them, but you still have financial obligations to your family, this can be the best solution. Just do take the time to examine the situation closely. THEOBSTACLES AND HOW TO OVERCOME THEM No matter what kind of business you hope to start or even if you intend upon becoming a telecommuter for your existing company, there will be obstacles you’ll have to face. From finances to your own fears of isolation, working at home all the time is not necessarily rainbows and sunshine every day. You’ll have good days and bad days. You’ll even face roadblocks that stand in your way of even getting started. Fortunately, there are things you can do to tackle just about any obstacle that stands in your way. FINANCIAL ROADBLOCKS Perhaps the biggest obstacle that will stand in the way of opening a home-based business is the money issue. This might not apply if you’re going to become a telecommuter for your existing company or another one. Should you be starting from scratch, however, it can be a huge roadblock to overcome. To give yourself the best footing to start on, do look at that budget closely as suggested before. If you find you fall short, these tips can help you come up with the seed cash you need to make a serious go at your dream: • The Savings Plan This can take longer than other options for overcoming cash flow problems, but it can put you on better financial footing over the long haul. Rather than borrow money, this obstacle buster simply requires that you start building your business nest egg on your own. You can do this by remaining in your regular job and saving money from your checks. You can also consider launching your business part-time at night to build up cash, contacts and income. The latter option keeps your day job money coming in and can add to it with the part-time venture. Overall, this is a pretty prudent way to overcome money issues. • Loans Small business loans, mortgage refinances, second mortgages and other lending options might be available to you to seed your business. This route can jumpstart your dream and give you cash in the bank to live off for a time, too. The danger here is that you will have to make repayments. Essentially, funding a business with loans involves starting out with the books in the red. Still, if your business idea is good enough and your skills are high enough, it can be a great way to go. • Grants It is sometimes possible to obtain grants to open a small business. This will depend a lot on what you plan on doing. If you are eligible for grants, they are well worth applying for. The fact is grants can give you money you need without involving repayments. Government and foundation grants may both be available. Do look into the option, but plan on a big application process. If you are successful in getting grants, make sure the money goes exactly where you said it would, too. Doing otherwise can get you into a lot of hot water! • Investors Family, friends or other acquaintances might want to get in on your business on the ground floor. While this is probably the least recommended option, it can fuel your business dreams rather quickly. Do count on having to pay back these loans or offering up a piece of your business to these “partners.” Money issues can always be overcome if you have the determination to make it so. Consider your options and move forward with the choice or choices that work best in your case. FAMILY RESISTANCE Family resistance can also be an issue when you’re considering the idea of becoming a work at home mom. If you don’t have their full support, you could be in trouble. Here are some tips for overcoming the issues that may arise: • Highlight The Benefits Make sure your partner fully understands what you working at home can mean for your family. While you will have duties to tend with, you will, ultimately, be more available to your family.

Table of Contents INTRODUCTION ..... 4 HOW TO TELL IF WORKING AT HOME IS RIGHT FOR YOU .. 5 FINANCIAL POSITIONING MATTERS .. 5 FAMILY SUPPORT IS CRUCIAL 6 SELF-DISCIPLINE GETS THE JOB DONE .... 7 HANDLING ISOLATION ..... 8 THE BENEFITS OF WORKING AT HOME ..... 9 THE POTENTIAL PITFALLS ..... 11 OVERCOMING OBSTACLES ..... 13 OPPORTUNITIES FOR UNSKILLED WORKERS . 15 GAINING NECESSARY TRAINING QUICKLY AND AFFORDABLY .. 18 WHERE TO LOOK FOR JOBS .... 20 USING EMPLOYMENT AGENCIES . 20 FRANCHISES CAN BE A DREAM ... 21 CONNECT WITH EMPLOYMENT WEB SITES ... 22 THINGS TO AVOID .... 23 TIPS FOR LANDING THE JOB .. 24 GETTING A HANDLE ON FACE-TO-FACE INTERVIEWING . 24 LANDING AN ONLINE JOB .... 25 SETTING UP THE HOME OFFICE RIGHT..... 27 GETTING ON THE ROAD TO SUCCESS . 29 WHY ADVERTISING MATTERS .... 29 NETWORKING SERVES SEVERAL PURPOSES . 30 A GOOD REPUTATION IS GOLDEN .... 31 WHAT ABOUT BENEFITS? . 33 GETTING INSURANCE ..... 33 READYING FOR RETIREMENT ..... 34 A PENNY SAVED IS A PENNY EARNED .... 35 HOW TO JUGGLE IT ALL WITH EASE ... 36 A FEW PARTING WORDS .... 37 Sample Content Preview If finances are standing in your way, consider seeking out loans, activating a savings plan or just working at your business part time at first. There are ways to make your dream happen even if the cash isn’t available as quickly as you’d like it to be. FAMILY SUPPORT IS CRUCIAL Going into an at-home work venture without solid family support for the idea can prove to be a huge mistake. If family members do not understand that work time is important or that work calls shouldn’t be interrupted with blaring rock ‘n’ roll music from a teenager’s room, than an uphill battle will need to be fought. To make sure your family is onboard, ask yourself these things: • Have I discussed the idea thoroughly with all family members? If you haven’t, you will want to do so. Making sure everyone who is old enough understands that just because you are home doesn’t mean that working hours are any less important is vital for your chances at success. • Will older family members provide backup during emergencies? Work at home moms still need to attend meetings, meet deadlines or get out and network. When the need for serious focus time presents, it is imperative to have someone who can step in and take care of childcare and/or household duties. • Will family members pitch in? Just because you’re working at home doesn’t mean you can or should handle everything. It will help you immensely if family members will pitch in with chores and do their part to make sure everything in the household flows smoothly. Working at home after being out in the world can be a bit of a challenge for an entire family to adjust to. If you’ve been a stay-at-home mom, the challenges can be even greater. After all, everyone is used to having you there to help them. Moving into an at-home career means that even if you are there, sometimes priorities will have to shift focus. If your family is truly onboard, you will have an edge in whatever endeavor you pursue. SELF-DISCIPLINE GETSTHE JOB DONE It will not matter at all how much money you’ve socked aside to get started or how supportive your family is, if you can’t motivate yourself, you’re in trouble. Self-discipline is one of the most important traits to have when attempting to launch at at-home career. This goes for telecommuters who will work full-time for companies as much as it does would-be entrepreneurs. To make sure you have what it takes on this front, consider asking yourself these things and answering with frank honesty: • Am I motivated? If you don’t have the motivation and drive to get up in the morning and get to work, an at-home business will be on shaky ground from the start. While half the reward of working at home is to be around more for the family, you will still need to operate with drive to enjoy business success. Just like raising your children, an at-home career will require time, attention and some serious nurturing. • Can I set hours and stick with them? When you own the operation or work as a freelancer, you can set your own hours. Actually doing so can be a very big help in making sure life is balanced out better. Of course, you can knock off early to play with the kids once in a while, but you will need stick-to-it-ive-ness on a more-or-less regular basis. • Can I resist temptations? One of the issues that self-discipline can overcome involves resisting the temptations to do other things beside work during working hours. When no boss is breathing down your neck, it can be all too easy to watch television, play on the computer or even tackle housework instead performing work-related functions. Give in to temptation too often and your venture might not fly. HANDLING ISOLATION Depending on what type of business you plan on pursuing, you might find yourself cutoff a bit from other people. Computer-based careers, for example, can have you working at home and never actually getting out and seeing people beyond the family for days on end. While this is not a problem for many, it can drive some women bonkers. Make sure you know where you stand on the issue before you move forward with a career choice that could put you in this position. If you want to deal with the potential problem of isolation head on, there are some things that can help. They include: • Joining networking groups This is an excellent way to get out of the house on a weekly or monthly basis. Plus, it can assist you in making sure your business gets its name out there. • Accepting local clients Even if your business happens to be computer-based, there is nothing wrong with accepting and soliciting local clients. This can get you out of the “office” once in a while and help you grow your business, too. • Planning off-time activities It can be extremely beneficial to plan off-time activities that do not involve staying in the house. Even a trip to the park with the children every few days can keep sanity in check. Grocery runs do not count! • Volunteering at your children’s schools Even volunteering once a week, month or for every field trip that crops up can get you out of the house and help you meet other people. This can also serve as a great way to show your children how much you want to be involved in their lives. After all, if the business is yours, a “boss” won’t be able to say you can’t take off two hours every Tuesday to lend a hand at a school.

Table of Contents 5 Questions to Ask Before You Decide to Start a YouTube Channel 4 Before You Start Filming, Take These Steps 6 Got Your Channel Set Up? Now What? 8 How to Decide What Type of YouTube Channel to Create 10 The Step-by-Step Guide to Setting Up Your YouTube Channel 12 Top Strategies for Getting Views on Your YouTube Channel 14 Top Tips for Starting a Successful YouTube Channel 16 Top YouTube Channel Ideas to Help You Decide Your Focus 18 What Equipment You Must Have to Start a Successful YouTube Channel 20 Why You Should Start a YouTube Channel 22 Sample Content Preview Before You Start Filming, Take These Steps Starting a YouTube channel is quick and easy and will do wonders for your online presence. It can tie into your Facebook or Twitter or Reddit or other social media and provide ad revenue to boot. So where to begin? Well, there are some things to keep in mind before you start. 1. Who are you talking to? If your goal is to talk about investment strategies, you’re probably not going to target 14-year-olds. On the other hand, very few investment bankers really care about skateboards. Decide who your audience is, what they need, what they want to see and how they want it presented. Start with who you think you are in terms of audience, your age group, your in-terests, and your hobbies. 2. Who is your competition? You have competitors. No matter how unique you believe your product might be, there is someone out there with something very similar. Now pay attention to what they are doing, what works, what doesn’t and find a way to set yourself apart. Use that information to do your channel differently, either in content or style, something that sets you apart from the pack. 3. Get some content in the back. Create three or four videos and have them up-loaded. Creating and uploading are pretty straightforward, there are numer-ous instructional videos on how to get it done. Why? You’re going to want first-time viewers to have a few videos to look at in order for them to get a pattern and be enticed to return for more. 4. Be consistent. Most initial channels attract viewers only to lose them again be-cause the videos are being randomly updated or not updated at all. If there is a new video every Friday, viewers will return every Friday. If there’s a new video every other Thursday, they’ll come by twice a month. But if it’s random and skips a week now and then, they’ll be frustrated and give up. Once you’ve made a schedule, stick with it. Make sure it’s there when expected. 5. Have a backlog of videos for people to watch. If viewers like your style, they’ll want more. Give them plenty of options for more content. 6. Check the SEO. Search Engine Optimization. Use the right keywords to be found in a search. Make sure the title of each video clearly explains what the video is about. Make sure the description is clear. Keep these things in mind, and you’re on your way to a successful YouTube chan-nel. Got Your Channel Set Up? Now What? So you’ve got your YouTube channel set up. You’ve even picked out your topic and figured out how to stand out from the crowd. You’re ready to roll. Now what? Here are a few items to check off the list to keep the momentum going. Make a commitment. Don’t keep your viewers waiting. With today’s short atten-tion spans, you want new content there rapidly. Upload at a minimum once per week. If your subscribers know you’re going to post every Sunday, they will wait and check in every Sunday. If there’s nothing new there, they’ll forget about your channel. Post multiple times per week if you can but create a schedule and stick to it. Get a video flow you can live with. You’re not producing a mega-blockbuster-epic movie. On the other hand, you’re not going to create a jerky, cheesy hand-held nightmare either. You know your budget; you know how much time you can put into this. Create a workflow that falls somewhere in between cheap and pomp-ous. Give ‘em the hook. For example, if you’re going to show someone how to create an ice sculpture with a chainsaw, start with showing them the end result. Let’s see the angel first, then bring out the block of ice and the chainsaw. If that’s not appropriate, start with a story. People will sit and wait for a good story, and if there’s a story behind the video, it’ll enhance the viewing. Pay attention to the credits. You’ve seen the credits and opening music. It’s the part that people try to fast forward through. Everyone on the team deserved recognition for their hard work but keep the credits as short and sweet as you can. And about those end credits, use them to point your viewers to your website, to your product, or to your playlist with other videos in your channel. Use that end time to further your goal. Ahhhh is distracting. So is “uhmm….” Edit them out. Especially long pauses and forgotten lines. Stay focused, showing your subscribers how to bake a pie doesn’t include a ten-minute session remembering how your mother organized her kitchen. Get the tangents out too. Get good thumbnails. It increases your rating with YouTube if your thumbnails get chosen a lot. Make them compelling and easy to see. And always, remember to have fun with what you're doing. If you have fun, your viewers will have fun with you. Keep the effort in it and enjoy what you do.

Table of Contents Introduction .4 Identifying Your Perfect Prospect ....6 Create Your Donor Prospect Avatar ......6 Not Everyone Has the Same Capacity to Give 7 Look in Your Own Backyard .7 Establish Your Timeline and Financial Target ....8 Incentivizing the Give ...9 Offer a Recurring Option .....11 Telephone Fundraising is Dead .....12 Your Website and Email Marketing .14 Going Mobile with Text-to-Give ....15 Using the Power of Social Media to Boost Your Fundraising Results ....17 Crowdfunding and Fundraising .....18 Fundraising Tools, Apps, and Consulting Firms .20 Donor Retention Is a Must ....22 Real Empathy and Understanding ......22 Offer Incentives and Gifts that Mean Something. ..23 Constant Contact ....23 Don't Just Say Thank You, Mean It ......24 Let Your Donors Know What Their Dollars Are Doing .....24 Don't Forget the 3 Stages of Successful Fundraising .25 Think and Talk in the Second Person ...25 Tell Them Why .25 A Heartfelt Thanks ...25 Remember to "ABF" .....26 13 Proven Fundraising Ideas for Charities 27 Top 10 Tips for Successful Charity Fundraising .33 Conclusion .35 Sample Content Preview Establish Your Timeline and Financial Target Successful fundraisers have targets. They know when they are going to launch their fundraiser, they prepare in advance, they have dedicated waypoints along the way where they check their progress and make changes, and they keep in constant contact with their team members. Some charities take a less detailed approach. They know it is that time of year again for their annual fundraiser, so they contact previous donors, get in touch with their volunteers and tell their staff. They do a little advertising and reach out to social media, and when the end date for the fundraiser rolls around, they haven't hit their target. They say that the devil is in the details, and this is the case with the successful fundraisers. You absolutely must establish a timeline that has more than just a start and end date. How much money do you need to raise? Add 20% or 30% to that figure and make that your revenue target. Begin advertising and getting the word out through your collection staff at least 30 days in advance of your fundraiser launch date. Email your donor and prospect lists. The more detailed you can make your fundraiser the better your results will be. This includes continually checking your donation level and letting everyone know the financial targets you are aiming for each day and week. If you hold an annual fundraiser at the same time each year and run it for the same duration, you often find you get better than usual results because your prospects and previous donors know when to have money set aside to help you hit your revenue target. Incentivizing the Give It used to be that charitable organizations would simply ask for donations to help them reach their revenue targets. They would wax eloquently about what their charity was providing for the community and how the prospective giver could help make the world a better place with their donation. Since that was away most charities pursued funding, and everyone was doing the same thing, people were used to this type of approach. Then something smart happened. Someone down the line decided that if they could give a donor something of value in return for their donation, they would probably make more money than using the old school nothing-for-something approach. The groundbreakers who began incentivized fundraising understood that people give to charities for altruistic reasons. They also understood that just about everyone likes a good value, so if a donor could receive feelgood rewards and a high-value product or service for a donation, this would improve the amount of money raised while also connecting with a charity supporter that could do some free word-of-mouth advertising for them. This is why you absolutely must offer donors a real incentive for giving. Some charitable organizations have pretty tight pockets when it comes to financing their fundraisers. They want to spend as little money as possible purchasing the products and services they will be giving to each donor that makes a monetary gift. This is a viable concern for charities that don't have a lot of money for this stage of the fundraising process. While this may be an issue in some instances, charities need to understand there are plenty of companies that don't require an upfront purchase from NPOs and charities. They will offer coupon booklets and sometimes physical products or services the charity does not have to pay for on the front end. All the charity does is promote a company that has something to sell, and whenever a referral ends in a sale, the charity gets a flat referral fee or commission percentage. Offer a Recurring Option A lot of people may not be able to give $50 or $100 at one time, but they can easily afford $5 per month. You are missing out on a lot of potential donor money if you only offer one-time donations. The recurring model can often bring in more money per donor per year because it is easier on the pocketbook or wallet of the person making the donation. There is another reason the recurring monthly or quarterly donation model works. People are creatures of habit. Once they have made a few recurring donations to your charity, this becomes a part of their regular financial activity. It begins to seem abnormal to them if they do not give when expected. Set this recurring option up on an auto-debit feature for your donors and the results will be better still. Telephone Fundraising is Dead Stephen George is a fundraising expert. He has more than 30 years of experience running fundraisers for charities and other NPOs. He has worked with organizations like UNICEF and the NSPCC and currently serves as the vice chairman for the United Kingdom's Institute of Fundraising. He advises charities to adopt a digital platform if they expect their fundraisers to be successful. George points out that the telephone used to be the go-to money generator for fundraisers. There were of course radio and billboard advertising flyers and door hangers, and other types of marketing techniques. By and large, though, it was the telephone that generated the most money for charities during their fundraising efforts. Times have changed. The veteran fundraiser points to statistics which show that in 2015, 93% of donors polled stated they used their tablet or smartphone to make a charitable donation. Before you believe this was a study probably slanted towards the younger crowd, think again. The heavy prevalence towards mobile donations showed in all age groups, even those over 65 years of age. This means creating a fundraising website or blog is a must-do activity. Your charity probably already has a website, and adding a blog dedicated to your fundraisers is essential for success. Over time Google and other search engines will index the pages of your fundraising blog, and you will eventually receive free, laser-targeted donor traffic. Considering the 93% mobile giving statistic research firm Dunham + Company uncovered that Stephen George referred to, you must also make sure the experience is easy to give on a mobile device. This doesn't mean you should abandon the telephones. Some older prospects have become used to the telephone fundraising pitch after several years of making donations that way. The move to digital and mobile means you should be tracking how your donors give, and where the largest dollars per donation originate. You will probably find that people who give on a mobile device may not deliver the largest dollar per donation figures, but they will undoubtedly provide the most significant overall amount of your donation dollars. Your Website and Email Marketing Start publishing fundraising blog posts or articles months ahead of your campaign. Blog frequently. Use SEO practices to get free traffic. As mentioned earlier, dedicate a special section of your company's website to a blog where you regularly discuss your fundraisers. You may alternately want to create an entirely new website dedicated to your fundraisers. People may encounter this information on the web weeks or months in advance of your fundraiser, and this warms up your prospects. Make sure to include some way for your visitors to make a donation yearround, and not just during your fundraiser. Every page of your website should have a payment portal for donations with a clearly marked "Donate" button. Also, make sure you are adding social share buttons to all your blog posts and articles so that your readers can advertise for you. Assign someone the task of responding to blog comments regularly and as soon as possible to drive engagement. These are some simple tips that can generate year-round contributions and warm-up your prospects for upcoming fundraisers. You should already be collecting emails on your website. These people are your perfect prospects. If anyone is willing to sign up to your email list in return for a free report or some other type of ethical opt-in bribe, that person wants to know what your organization is doing. Develop an autoresponder sequence that keeps your email list informed as to when fundraisers are launching, and include donation links in all your emails. Going Mobile with Text-to-Give The Dunham + Company data discussed earlier shows how vital it is to deliver a smooth mobile experience for your donor prospects. The first step to making your mobile fundraising experience enjoyable and simple is to make sure your website is responsive. When your site or blog is responsive, it automatically detects the size and orientation of the display where it is being viewed. This means that someone viewing your website on a 3 inch by 5 inch smartphone display will receive a viewing experience specifically made for that screen size and orientation. The same is true if someone accesses your site from a 10 inch tablet screen or 27 inch desktop display. After ensuring your website is responsive, set up a text-to-give campaign. Sending a text message is second nature for many people these days. Texting is like breathing for a lot of folks who stay tethered to their phones 24/7. What easier way to donate than to respond to a text? The following text-to-give providers can help you set up a mobile giving platform that caters to the inclination of 21st century donors of all ages to donate a mobile device.

Table of Contents Introduction .. 5 Chapter 1 – Why Membership Sites are So Lucrative ...... 9 Chapter 2 – How Membership Sites Work ..13 Find Ways to Connect with Your Members ..14 Let Members Post Content, Moderate, and Enjoy ......14 If You Don’t Have Any Activity on Your Membership Site ..16 How to Sell Your Membership Site for Big Money ......16 Chapter 3 – How to Research for the Right Niche ....20 Be Sure About Your Product ...21 Don’t Try to Be Everything to Everyone 23 Identify Your Market .24 Adjust Your Marketing Strategy .....25 Determining Your Primary Content 25 Developing an Exit Strategy ....26 Chapter 4 – Top Membership Platforms to Use .27 MemberPress ....28 Wild Apricot 29 DigitalAccessPass ....30 SubHub ......31 WishList Member ......32 aMember ....33 Memberful ..34 MemberMouse ..35 Chapter 5 – Setting Up Your First Membership Site and Determining Your Payment Method ......37 Get a Domain Name for Your Membership Site ..38 Get Hosting for Your Site .39 Get Membership Software ......40 Installing Your Membership Site Software ....41 Choose Your Payment Method ......42 Chapter 6 – Putting Together Content .45 Content Management ......46 Match Content to Your Members ...50 Content Ideas ....51 Chapter 7 – How to Get a High Page Rank For Search Traffic ......54 Chapter 8 – Strategies for Getting and Keeping Members ....57 Generating Traffic .....58 How to Keep Your Members ...60 Chapter 9 – Tips to Triple Your Success ....63 Conclusion ..66 Sample Content Preview Chapter 2 – How Membership Sites Work Unlike websites that don’t charge a fee for its members to access the valuable information contained within, membership sites don’t usually accept any advertising. Without the money from advertisers, the bulk of a site’s income comes from the members. This is an indication that a successful membership site needs to put its efforts into providing a user experience that each member will enjoy. When starting your first membership site, you need to figure out how you can develop the skills you need to convince new members to join your online community. There are several ways that you can do this. Find Ways to Connect with Your Members One of the primary reasons that people will join a membership site is to build relationships with other people who have similar interests. For example, match-making and dating websites are big business because members share information through their profiles, pictures, forum posts, and other members are able to connect with them, either through comments they leave or through private messages they send. On the other end of the spectrum are jobs database websites where companies and job seekers can reach out to each other and trade their curricula vitae. To connect with your members, you will need provide them a way to introduce themselves and communicate with the other members of your site. Many of the membership sites on the Internet today provide multiple channels for communications that can appeal to almost any kind of member. Determining the kind of platform you will use for communication on your site will bring you half way to completing the job of connecting with your members. Let Members Post Content, Moderate, and Enjoy Membership websites tend to be a bit more expensive to start and maintain as opposed to other types of websites. Establishing a competent system for content management will enable you to better enjoy the many excellent income opportunities available. The most successful membership sites have learned how to integrate pages upon pages of useful and value added content with user forums that allow the burgeoning membership base to get together online. These forums allow people with similar interests to communicate with each other, share new discoveries, and participate in constructive discussions on matters that are close to their hearts. In the early stages of your membership site’s life, you will need to be the one who starts and suggests topics, and invite your current member list to join in on the discussion. As soon as the conversation heats up, you can afford to be more loose with your participation and become more hands-off in the process. If your members are already comfortable with contacting and speaking with each other, they will be much more likely to participate in the existing discussions. If you establish a forum section on your website, you will need to moderate the discussions taking place and deal with any so-called “trolls” who like nothing better than to disrupt discussion and make fun of other members. If you have issues with “trolls” it is important that you take care of the problem immediately, and remove them from your site. If they are allowed to continue to disrupt discussions and make fun of your other members, you will begin to see a quick exodus of your membership base. If You Don’t Have Any Activity on Your Membership Site If you don’t have any activity on your membership site, you might as well not have a website at all. If your site fails to keep its membership base, then you will be less likely to be able to draw new people into registering for your services. Some of the more popular dating websites will offer potential members free weekends, while others will offer free weeks. If you need to offer a free trial membership to attract new members, don’t be afraid to do just that. If you want your website to survive and grow, you will need to attract new members. With a free trial, potential new paying members will get to see that your membership website in fact focuses on the user experience, and will allow them to see that the information you are providing will add value to their lives. How to Sell Your Membership Site for Big Money Over the last several years, internet marketing has become a booming industry, with a yearly turnover in the millions of dollars. If you are looking to get into the internet marketing business and set up your own membership site, here are a few ways that you can get the money to come in. Selling One’s Own Products Sometimes, those who have mastered the business of Internet marketing get sick and tired of working at physical businesses and want to just sell their products online. It’s not wholly inconceivable that a successful business person with a tried and tested Internet marketing system would be able to introduce products that replicate their success.

Table of Contents Table of Contents. 2 3 Finding Product to Sell 4 Drop Shipping Basics. 4 Finding Good Manufacturers And Wholesalers To Do Business With. 5 Where To Look. 6 Avoiding Scams. 8 Foreign Or Domestic?. 10 Types Of Sources. 10 Type of Goods Available for Drop Shipping. 11 Determining the Quality of Dropshipped Goods. 13 Determining Shipping and Customer Service Quality. 14 4 Managing Auctions. 15 Creating Effective Auctions. 15 The Look And Feel Of A Good Auction. 16 Out-Maneuvering Your Competition In Saturated Markets. 17 Value-Added Product 17 Bonus Materials. 18 Staying Current With Auctions. 19 Pulling Poorly Performing Auctions. 19 Making Sure You Get Paid. 20 5 Advertising. 22 Search Engine Optimization and Auctions. 22 Informative Articles. 23 Good Pictures. 24 Leaving Your Calling Card Everywhere. 27 Link Trading and Networking. 28 6 Shipping. 29 Letting Someone Else Ship. 30 Handling Backorders. 31 Fair and Profitable Shipping Charges. 32 Doing the Shipping Yourself 32 Labels And Addressing. 32 Safe Packaging. 33 Shipping Providers. 34 International Shipping Extras. 36 7 Monitoring Sales Progress. 39 Metrics and Reports. 39 Sample Content Preview Not all dropshippers are alike, even when selling the same items. When you do find companies that are willing to do dropship work with you, find out how long they've been in business and how long they've been doing dropshipping for clients. You may be the first test case of a company that's been in business for a long time. While there are great potential rewards for those who go into partnership with start up companies, you need to know the risks – it could be a very bumpy ride with a very new business. Ask very pointed questions and evaluate the timeliness and professionalism of the responses you get. Companies that are able to respond to your questions in a quick, forthright manner are the same ones that will be able to jump right on an issue when a problem or dispute arises. They should also be able to tell you, in no uncertain terms, exactly what products they sell, if not all of them, are available for dropshipping. Where To Look Since most people begin their searches looking up wholesalers and manufacturers online, it may come as no surprise that this is actually not the best way to find companies to begin a dropshipping relationship with. In fact, very few companies that do wholesaling or manufacturing maintain websites, since that sort of thing is more suited to retailers. Many of these companies prefer to conduct business by phone or mail, with some not wanting to sign a deal unless they meet you in person. You'll want to choose a company that lies somewhere in the middle of that spectrum, since you're looking to start your business up for as close to nothing as possible. Expect to get some leads of the Internet, but be resigned to do much of your following up on the phone. One useful place to generate some leads on where to find dropshippers in the list of companies that eBay maintains on approved, legitimate resellers. You may, find the returns on items from these companies to be somewhat lower, due to the increased competition from other eBay dropshippers. You'll do far better to blaze your own trail. While some websites offer lists for sale that purport to be full of hundreds or thousands of dropshipping companies, most such lists are, if not downright fraudulent, of poor quality. They usually contain inaccurate or out of date information that won't help you at all or will send you calling around on your own dime, only to be rejected, time and time again. Like finding contacts in mid-level marketing, if someone is offering you a list to make things “easy” for you, it is almost without fail far less useful than they claim it to be. If you have an idea of what sort of product you want to list, you can look directly for manufacturers of such an item by checking out the Yellow Pages or finding a listing on the Thomas Guides. From these listings you can get a number to call where you can simply ask if there's a local distributor for the product in question. Though somewhat disingenuous, call back later without identifying yourself and the earlier caller and ask if they do (or would consider doing) dropshipping. This question will undoubtedly lead to several dead-ends, but the fruitful calls are golden, since they often don't show up on any existing “lists” that people sell you the chance to look at. This type of “lead-generation” is invaluable. You'll certainly get the hang of it after the first few calls. Once you get a list of companies that will dropship, take a look around on eBay and check to see if any of them are already selling there. It will be all but impossible to compete with them if they are. You may wind up crossing several suppliers off your list, but this will save you a great deal of time and effort, as well as money in dubious fees. Next you'll want to see how each of the dropshippers you've generated a lead on compare as far as pricing is concerned. It's best to do this for a very similar or identical item, if possible. You'll be surprised at how much the price can differ from one to another. Be careful to consider any hidden shipping costs or initiation fees that may apply from one manufacturer to another. If there is a large fee to join a company's lineup of dropshippers, you might as well look elsewhere – there are plenty of manufacturers and wholesalers who won't charge – you just have to keep looking. Some dropshippers maintain that companies that charge an initiation or subscription fee have a larger selection of goods to choose from, decreasing the amount of time you'll have to spend looking for such companies – it's up to you, but to really get the most for your dropshipping dollar, legwork on your part is money you don't have to part with. Avoiding Scams Since dropshipping has become something of a buzzword around eBay in recent years, it should come as no surprise that this has attracted scammers. Thankfully, those who would prey on budding dropshippers don't bother being very subtle about their scams. Let's face it: they think you're stupid and conduct themselves as such. In short, you should never, ever, have to pay money up front for getting product listings or the names of dropshipping-friendly companies that you can do business with. Just because they don't typically advertise online or make it a point to become well-known among consumers doesn't mean that legitimate manufacturers and wholesalers want to chase your business away. Remember, the whole point of this is to not put a bunch of money up front. One giveaway of a scammer is web-copy or sales letters that promise particularly fast or high rates of return. These “get-rich-quick” schemes are just that – schemes. There are a few legitimate companies that do specialize in aggregating lists and directories of companies that are willing to do dropshipping to your customers. Such organizations are more interested in your relative success than promising you “thousands” of products to stock your store with or “fast, easy money you can make in your pajamas.” If you feel you're being fed a line of bull about quick riches, you can be reasonably certain there's a scam involved.

Table of Contents INTRODUCTION 4 THE FOUNDATION OF THE KETO DIET 5 HOW DOES THIS WORK? 5 WHAT IS KETOSIS? 6 BENEFITS OF EATING KETO 7 WHY IS IT TRENDING? 9 WHO SHOULD CONSIDER KETO DIET? 10 WHO SHOULD AVOID IT? 11 WHAT TO EAT 13 WHAT FOODS TO AVOID 15 UNDERSTANDING MACRONUTRIENTS 17 GETTING STARTED 21 CONCLUSION 26 Sample Content Preview The Foundation of the Keto Diet The keto (ketogenic) diet is a low-carb, high-fat diet that is designed to change your metabolism. When you eat carbs (Sugars, sweeteners, breads, etc.) your body burns that for energy. Any fats that are consumed with the carbs (meats, cheeses, etc.) are stored in the body as fat for future needs. If there are no future needs, the fat remains stored. This storage of fat is what makes you heavier. The keto diet is designed to remove the source of the body’s fuel – carbohydrates. The body then begins looking for alternative sources for fuel – namely the stored fat. This metabolic state is called ketosis. The body becomes effective at burning fat, turning it into ketones in the liver to supply energy to the brain. While this sounds like a lot of scary chemistry, ketosis is a good thing. It not only brings a new source of energy into play that uses up those old fat reserves, but it can also cause a reduction in blood sugar and insulin levels. These three factors when including ketosis can have some remarkable health benefits. How does this work? Carbohydrates become glucose when digested. Because glucose is the easiest thing to use for energy, the body will naturally gravitate to the simplest source of energy. Burning fat takes more effort, so it’s stored until some future date. When food becomes scarce, the body begins to use the reserves stored up. This is called ketosis. Imagine this: a simple change of selected foods can make a big difference in your overall health and body. That’s because a Ketogenic diet is more than just a diet, it’s a way of “reprogramming” your system to burn fat, not carbs. What is ketosis? As mentioned, ketosis is the state of the body when the metabolism changes from burning glucose to burning fat. This can be done temporarily and with some risk by fasting, but that is not sustainable past a few days. Rather than run the risk of ruining your health, the Keto diet is a controlled and satisfying way to create this metabolic switch. When the body switches to burning fat instead of glucose, it creates ketones in the blood. When the number of ketones reaches a certain state, the body reaches ketosis, meaning a quick and consistent weight loss to a healthy weight. Ketones are the product of the liver breaking down fat into fatty acids and glycerol. From there, fatty acids are further broken down into the energy-rich ketones. It’s a cleaner and less saturated feeling energy source than glucose. If you’re panicking because you know someone who has diabetes and heard of ketoacidosis, this is very different. Ketoacidosis is a serious consequence of diabetes when the liver produces blood acid. That is a very different physical state. Don’t confuse them; ketosis is a natural and healthy state. Benefits of Eating Keto Among other things, this state of ketosis can help control type 2 diabetes and help to turn around a pre-diabetic condition. Burning glucose is a process of peaks and valleys, never having a steady consistency, whereas the keto diet is a steady pull on fats leaving a constant flow. For that reason, it’s better for the mind as well. There are those who take the ketosis diet specifically for the brain boost it gives. Since burning fat is steadier than burning carbs, your hunger becomes “normalized,” that is the sudden rush of energy, and the resulting crash right after is no longer the norm. The keto diet has been used since the early 1900s to control epilepsy and is still being used to help children control their seizures today. In the past few years, there have been numerous studies indicating the positive effects ketosis has on adults with epilepsy as well. There are numerous research studies to indicate that ketosis helps with: Cholesterol and high blood pressure. Ketosis has been shown to improve triglycerides and cholesterol associated with a build-up in the arteries. The same studies show a reduced instance of blood pressure problems and, as most high blood pressure is related to being overweight, ketosis helps on that end too. When the body adapts and loses weight, the blood pressure reduces. Lower cholesterol and triglycerides mean a lower risk for heart disease, even for people who are obese. Insulin Resistance. The cause of type 2 diabetes, insulin resistance has been shown in a great many studies to have been curtailed with a moderate-fat, low carb diet. Insulin is the key to burning food into fuel for the body to use, so even if you’re not overweight, a more efficient and effective use of insulin is going to give you better results in sports and daily living. Healthier skin. One of the most common and immediate results of ketosis is clearer, healthier skin. There are studies that include acne, lesions, and inflammation all reduced or eliminated with ketosis. Weight loss. Ketosis turns your body into an efficient fat-burning machine. Using fat for fuel is cleaner, more efficient and gives a better mental clarity than burning carbs. Also, diets high in healthy fats are more filling and feel less like starvation, meaning less hunger and less eating to assuage that hunger. Cancer. While there are many markers that determine cancer, ketosis can “starve” cancer cells, according to some studies. Although more research is needed, there is a theory that while all cells can use glucose for fuel, cancer cells are unable to process any fuel other than glucose. Thus burning fat in the form of ketones means that cancer cells cannot proliferate and “starve.” It’s not coincidental that some of the best known cancer-fighting foods are featured on the keto diet list. Brain and neurological disorders. Additional to epilepsy mentioned above, ketosis has been proven effective in fighting Alzheimer’s symptoms. Patients with impairments in cellular pathways can find that their brain takes in the ketone energy in a different way, therefore bypassing the damaged cells. A European study suggested that a therapeutic use of ketogenic diet can alleviate symptoms in headaches, neurotrauma, Parkinson’s disease, sleep disorders, brain cancer, autism, and multiple sclerosis.