Sample Content Preview USING SOCIAL NETWORKING SITES FOR BUSINESS PURPOSES It’s not supposed to be done, and if you read the conditions of using most of these sites you will see that they frown on the idea of businesses using them for their own ends. But they are free (for the most part, at least, and certainly for our purposes) and they are easily able to accommodate people who have an interest in a specific subject and want to share that with like minded people. So for example, you might have a website that regularly sells USB gadgets. And of course you would be fascinated by all the different USB gadgets that are on the market, wouldn’t you? So why not share your thoughts and knowledge with all the other people out there who like the same thing and have a growing selection of them themselves? You will be able to have a link to your website on most social networking sites – in fact they usually have a specific place where they ask you to type in the URL if you have one! That’s fine by them – but what they don’t like is blatant advertising. But you aren’t going to do that. All you are going to do is share your fascinations and interests with people. They will naturally follow you onto your website anyway, so you won’t even need to try and sell to them. Can you see how effective these social networking sites can be for finding potential new customers? Lots of businesses do this and it doesn’t cost you anything to get it started. You do need to invest some time in it to get the best results though, and this is where planning ahead really helps. Remember what I said just now about planning your free marketing efforts? This is exactly what I am talking about. You can put in just a few minutes a day on this, so we’re not talking about taking on a full time task here. But you need to be doing this regularly so that people will come to realize you are around on a regular basis. When they realize this they will be more likely to follow you and what you have to say – and that can be a very important step towards turning them into a future customer. WHAT KIND OF SITE ARE YOUR POTENTIAL CUSTOMERS GOING TO FREQUENT? This is another example of why it is worth spending that little bit more time thinking about how you are going to proceed with your free marketing plans. Ask yourself this question. When you think about social networking sites, what is the first one that comes to mind? Now unless you already happen to be using another one, I can virtually guarantee that your answer will be either MySpace or Facebook. That’s understandable, because these are the main two contenders that everyone knows about. But that doesn’t necessarily mean that they will be the ones that are ideal for finding the people you are looking for. So investigate ALL the possibilities before diving in, and don’t spread yourself too thinly either. You are always going to be better off concentrating on using just one or two sites and really making a mark there, at least to begin with. WHATEVER YOU DO, MAKE SURE YOU’RE TWITTERING… Ever heard of Twitter? This is one site that doesn’t seem to mind you using it for business and promotional purposes, provided you aren’t too blatant about it. And I am making a special mention of this because it is the easiest networking site to start using. I have had particularly good results with this and have plenty of followers, which is why I would recommend you use this as well as another more in depth social networking site. You only have 165 characters in which to communicate with anyone reading your page, so you have to be brief. That’s why it is so easy to fit into your day, no matter how busy you are. Just launched another new gadget? Tell everyone on Twitter about it. Just added a new page of products to your website? Make sure everyone knows. You can see the possibilities here, and once again if you put a little regular effort in and tweet your updates every day or so, you will get a merry band of followers who will also check out your website to see what else you are up to. Job done, and no cost involved. Perfect. YOU SCRATCH MY BACK,I’LL SCRATCH YOURS This is another free technique you can use to help you enhance your marketing efforts. A lot of people simply overlook this one, because it is not perhaps one of the most obvious ways to go about things, and it does take a little more work. It also relies on making connections with other marketers online, and some people don’t appear to like doing this. But don’t knock it! A lot of associations with other marketers can really help advance both your and their business in the long run. So look at this as a long term venture that will help you to promote your business for free AND find a whole new audience in the process. How does this work? Well, there are a number of ways you can do it, but basically the idea is that you exchange services with another person who is in a similar business to you. Now I know you are thinking that means talking to your competition, but if you do it right they could become a valuable ally instead. Let’s check out the various ways you can make this happen. GUEST BLOGGING If you have a blog that you use to help you promote your business and find new customers, see how many other marketers you can find in the same business who also have one. Make sure you pick those whose blogs are of a standard that is at least equal to yours – one that you would be happy to see one of your own blog posts on. The thing is, as you know yourself, writing a blog constantly can be tricky at times. You may run out of ideas here and there. You may struggle from time to time to keep it looking and feeling fresh. So wouldn’t it be nice to get an injection of knowledge and advice that is somewhat different to your usual mix? And who better to ask for such an insight than a fellow marketer in the same arena to the one you are making your money in? What you need to do is approach them and ask them whether they would be willing to write a guest blog post for your blog. Make sure you confirm that in return you would write one for their blog, and you could both link back to your own websites at the foot of the post. This gets both of you free publicity for your businesses; and of course it also means you can tap into an established audience that won’t be exactly the same as the one you already promote to. Let’s suppose for example that you both have a visitor rate of, say, five thousand people a day to your blogs. That’s 35,000 a week. Now there is no way that you are both going to be reaching the exact same five thousand people every day. So there is a chance that you could as much as double your reach just by writing a blog post for someone else. And of course, you don’t only expand your connections to other marketers online and open up the possibility of more free marketing chances later on down the line. You can also write for each other’s blogs once a week or once a month if you wish. This turns a one off freebie into an ongoing event that really builds up your marketing efforts and doesn’t cost a cent in the process.

Table of Contents Table of Contents 3 Introduction 5 Market Domination 10 Quick-Start Strategies 14 Anatomy of a Stand-Out Job Description 22 Qualifying Freelancers 26 Creating Contracts 30 Final Words 33 Resources 35 Sample Content Preview Market Domination So, you already know that hiring the right team of freelancers can help you take your business to the next level of success. In fact, there’s no easier way to expand into new markets and test out new product ideas than with a team of freelancers at your disposal. And if you want to dominate your industry, then hiring seasoned professionals will help you do this in a way that might not be possible if you try to go it alone. How Outsourcing Can Help You Grow Your Business Freelancers can help you maximize your productivity by allowing you to focus on growing your business. You’re the one who needs to go out and attract new business. You’re the face of your brand and the voice and mastermind behind the product launches. That’s a huge job in itself! And if you also consider the many different tasks often required in maintaining a stand-out brand, you’ll likely find yourself quickly running out of time. Then your business will suffer because you’re far too busy trying to micro-manage all the small stuff that you just don’t have time left over for what matters. In other words, if you’re bogged down in daily tasks and administration, you won’t have time to effectively build your business on a strong foundation. Outsourcing is, for many entrepreneurs, their secret weapon. It allows them the opportunity to expand into new markets they may not be experienced with, and to design, build and product extraordinary content, products, apps and merchandise that they could never create without a team of experts. Recap: Outsourcing will help you: Expand your services and products Automate your systems Reach new segments of the market Get the benefit of other people’s experiences Give your customers something new Need some simple examples? A freelance writer might be able to make your company blog a must-read for people in your industry or niche by producing pillar content that positions you as an authority and thought-leader. A skilled marketer could transform your social media strategy and help you fine-tune your campaigns to reach a new audience. Instead of you having to spend weeks learning Facebook ads, hire an experienced campaign manager to launch your marketing campaign for you in a matter of minutes. Using freelancers simply gives you a ready-made team to work with that requires little to no training. The people you hire can offer you new perspectives and put their skills to work for you and quite often, they’ll be able to help you come up with new ideas and ways of doing things you never even thought of! In the next chapter, we’ll talk about some quick-start strategies so you know how to create a professional team that are focused on helping you build your business. Quick-Start Strategies If you’ve never hired a freelancer before, you’re probably wondering how they’ll fit into your business, or how best to utilize the skills they bring to the table so you’re maximizing their value. That’s an important consideration, and it might not be so easy to figure out where to best fill the gaps of your business because you may not even recognize what those gaps are! In this chapter, I’ll explain how to integrate freelancers into your system, and give you a step-by-step guide to getting started. Okay, So Where Can You Use Freelancers? Freelancers can be beneficial to almost any part of your business, regardless of your niche or industry. For example, you can hire: Seasoned writers and authority bloggers. Creative web designers. Skilled graphic designers. Expert marketers and copywriters. Freelance accountants and bookkeepers. Freelance admin and virtual assistants. Coders, programmers and app developers. And the list goes on. How to Integrate Freelancers into Your Business When you’re deciding which freelancers to hire, you’ll want to start by analyzing your business and then deciding what key areas need attention. That way you can hire professionals to work within your existing business system rather than trying to create positions for freelancers. Sounds like common sense? You might be surprised to discover just how many entrepreneur’s hire freelancers without a game plan in place. They end up with a team of professionals who are ready to help their business grow, yet no real direction is given.

Table of Contents Table of Contents 3 Introduction 5 Skill 1: Communication 7 Skill 2: Adaptability 11 Skill 3: Team Building 15 Skill 4: Strategic Thinking 20 Skill 5: Delegation 23 Final Words 28 Resources 30 Sample Content Preview The Role of Strategy in Success Strategy is simply long-term planning with a fancy name. You have a goal in mind and then you map out a step-by-step plan to achieve it. If you want it to work, your strategy must be logical and practical. Each step you take should build to the next step. Without strategy, it’s very difficult – maybe even impossible – to achieve your biggest goals. You might have the goal to be the CEO of a Fortune 500 company. Your strategy might include getting an MBA and a host of other steps that will put you in a position to achieve that goal. The thing about strategy is that it’s not just for you. Having a strategy in place can help you get investors to fund your company, and it can also help you inspire your team. Tips for Improving Your Strategic Thinking and Planning Ahead Some people have a natural gift for strategic thinking. They’re the people who are great chess players and who naturally seem to see everything 10 steps ahead. If you’re not one of them, don’t worry. Here are some tips to help you improve your strategic thinking. Before you make any decision, think about some possible outcomes and brainstorm what you’ll do next with each one. This is the kind of practical thinking that can help you become a better strategist. Think about your goals and work backwards to figure out what actions will help you achieve them. Think of this as reverse-engineering a strategy. Ask team members and trusted friends for suggestions to help you plan strategically. Try creating a timeline to plan each step on the way to your goal. The more you practice strategic thinking, the easier it will be. Coming up next, we’ll talk about the fifth and final must-have leadership skill in this book: delegation. Skill 5: Delegation In some ways, delegation is the most important skill of them all. I’ve already touched on some reasons why it’s important not to try to do everything yourself. The key to making that happen is to learn how to delegate effectively. In this chapter, we’ll talk about why delegation is important and provide some tips to help you delegate the right tasks to the right people. Why You Shouldn’t Try to Do Everything Yourself If you want to be a great leader, you need to know how to delegate tasks and – just as importantly – who to delegate them to. You might have a ton of energy and the will to do everything yourself, but as I said before, it’s not always an effective strategy. Not only will you be shouldering the responsibility for tasks that aren’t in your wheelhouse, but you also run the risk of burning out. We all need down time – and we all do our best work when we’re focused on what we’re good at and love to do. Delegation allows you to focus your time and energy on the things you’re best it and the things that only you can do. That means you’ll have more time to lead because you won’t be burned out from trying to do everything. Tips to Help You Decide What to Delegate to Others The trick to great delegation is knowing two things: Which tasks and jobs can be delegated; and Who should handle those tasks. So, let’s take each of these things in turn, starting with knowing which tasks to delegate. You should delegate: Things that your team members excel at Things they can be taught to do Things that don’t require your personal input It might be useful to start by identifying the things that only you can do. These may include making strategic decisions about your team or meeting with investors. Then, make a list of the things you can delegate. Once you’ve got the list, it’s time to think about who the best people are for those jobs. Here are some questions to ask: Which team members already have skills that make them suitable for the task? Which team members have shown aptitude for core skills, like communication, teamwork, or logic? Which team members are eager to learn and willing to take on something new? Any of these questions can help you identify people who are ready to handle the tasks and responsibilities you’ve identified. Once you’ve identified the people you need, you should spend some time thinking about the training and support they’ll need to succeed with their delegated tasks. You may need to spend some one-on-one time with them or pay someone else to train them. They may need an outside class or seminar. Delegate the tasks, and make sure that you communicate clearly and in detail about what you expect from each team member. Make yourself available to answer questions, and most importantly, keep in mind that they may not get it right on the first try. There’s a chance that you may need to adapt along the way. You might not pick the best team member for every task on your first try. The key is to keep an open mind, listen, and be patient.

Table of Contents Introduction 5 Understanding Affirmations and How They Work . 6 Why You Should Use Affirmations 8 How to Make Affirmations Work for You 9 Chapter 1 - Affirmations for Attracting Health .. 15 Chapter 2 - Affirmations for Attracting Wealth . 25 Chapter 3 - Affirmations for Attracting Happiness . 36 Chapter 4 - Affirmations for Attracting Success.. 48 Conclusion .. 61 Sample Content Preview Why You Should Use Affirmations Emile Coule was a renowned psychologist you popularized the practice of positive affirmations by providing the world with a powerful, effective tool to help people from all occupations actualize prosperity and success. Subsequently, various scientific and medical studies have been conducted to prove the effectiveness of affirmations and the benefits gained with daily practice. These studies have successfully shown that affirmations are indeed incredibly beneficial and can help dramatically change your life for the better. One such study showed that students who used affirmations daily at the start of their school term were able to perform better compared to their counterparts who didn’t use affirmations daily. Another study showed that daily positive affirmations help many people battle stress and the severe side effects associated with the condition. Lisa Legault, a psychologist at Clarkson University, is an unwavering supporter of using positive affirmations. She believes that affirmations can help to significantly boost your self-esteem, resulting in improved performance in different aspects of life. Affirmations help to build a positive and feel-good frame of mind. When you have an optimistic mindset, you tend to think positively a majority of the time, and your positive mindset can easily be used to battle negative thoughts that might try to infiltrate your mind. This helps to build self-belief, which in turn shapes your self-confidence instilling the ‘I can' mindset. When you start taking action, you eventually take charge of your goals and become successful in life. The effective use of affirmations to achieve success in every pillar of your life largely depends on some prerequisites. How to Make Affirmations Work for You Chemicals are how the brain communicates with your body. The chemical connections are created for each of the experiences in your life. When you repeat actions frequently, it helps to strengthen these neural connections. It is a constant reorganization process in your brain every time you take action. Your actions don't just have to be physical, but can also be mental and include your thoughts as well as your words. The more that you think, do or speak something the stronger these neural pathways become. The challenge we face is that the majority of your more than 60,000 thoughts that cross your mind daily are negative, because of our biological and survival instincts to hold on to beliefs, habits, and experiences that were bad. However, when you choose to think positively, you can alter your subconscious mind to break this tendency to fill your head with negative thoughts and start focusing more on the positive things in your life. Most of the power of thought and emotion already exists within you. This means that you already know how to feel happy, grateful, loved, etc. However, the issue often lies in the thoughts you continue to strengthen as you follow a negative narrative. You tell yourself that you are bad, unloved, sad, but want to be happy, loved, and good. To make affirmations work for you, it is important that you make a concerted effort to change your self-talk so that you can reinforce the feelings and emotions that you have inside that you want to bring to the forefront of your life. This means that saying the affirmations in the present tense, "I am," instead of "I want to be," or "I wish I were." When you change your thoughts to the present tense, it creates control over the pathways in your mind. It also opens doors for you to accomplish amazing things. Scientific studies have proven time and again that adopting positive affirmations in your life can create powerful changes to your psyche. The daily practice of positive affirmations has been linked to better academic performance, better athletic performance, lower stress levels, better performance when tackling challenging tasks, and making healthier life choices. No matter how or why you are looking to practice positive affirmations, there is evidence out there that it works well. But, how can you make the practice of daily affirmations work for you? The practice of incorporating positive affirmation into your daily life is a personal process and is something that you need to develop if you want them to work for your life. This means that you can choose a positive affirmation that fits in your life, but you also can tweak it and change it so that it works better for your situation. If you are still struggling with the process, you can try the following steps. 1. Keep a journal with you at all times, and write down your thoughts. The action of writing helps you to integrate the thoughts more fully into your subconscious, much faster than if you were to type them out. Writing them down also makes them more intentional. 2. Every time you notice that you are thinking of something negative about yourself or your life, write it down in your journal. 3. Below or next to the negative thought, rewrite it into something positive that negates the negative message. Make sure that you write it in the present tense and include the statement, “I am.” 4. Repeat this new thought several times for as long as you want to repeat it. This process is meant to help you identify the negative commentary in your mind and also shed light on the times when these negative thoughts appear. If you have the time to record the day and time and a little bit about the situation that is leading to negative thoughts, you can begin to identify patterns in your thoughts and actions. These "triggers" can end up leading to negative outcomes, or you can rewrite the connection to something that leads to a positive result. When you rewrite your thoughts into positive affirmations, you want to be sure to make it something that you will actually remember. It should directly address the problem but be short and simple. It can also be extremely beneficial to incorporate creative visualization into the process. If you don’t know what creative visualization is, it is a meditative thought process that enables you to manifest your most heartfelt desires, just by thinking about them. Using creative visualization along with your positive affirmations plays an essential role in attracting what you desire. With creative visualization, you can create a more loving and positive image of yourself. When you incorporate creative visualization into your affirmation practice, you need to take steps to relax and get into a peaceful, meditative state of mind. What works for one person may not work for the next, so you want to contemplate what works best for you. When you can enter into a state of total relaxation, you can begin to sketch out the mental details about what you are trying to manifest in your life. Like with your positive affirmations, you have to be detailed and specific in what you want. For example, you don't just want to think about getting a new car, but you need to think about your driving in the actual vehicle that you desire. You need to imagine what that car looks like, what it smells like, and how you feel driving it. For the creative visualization process to work, you have to believe it will happen, just like when you are reciting your positive affirmations. Practice will make your affirmations better. You don't need to strive for perfection, but rather you want to aim for a positive experience. If you wish to change your mindset and your current situation in life and start to live the life that you desire, positive affirmations can be an incredibly powerful tool to help you get there.

Table of Contents INTRODUCTION 5 CHAPTER 1 - THE DIFFERENT KINDS OF MENTAL CLUTTER AND WHAT CAN TRIGGER IT .. 8 NEGATIVE SELF-TALK .. 9 WORRYING 10 FEAR 11 GUILT .. 11 REGRET . 12 THE NEWS . 13 MONEY 14 THE PAST .. 15 YOUR CURRENT HABITS .. 16 CHAPTER 2 – LETTING GO OF THE PAST 17 RECOGNIZE WHY LETTING GO IS IMPORTANT .. 18 STOP PLAYING THE VICTIM .. 20 EXERCISE YOUR MIND WITH POSITIVE AFFIRMATIONS .. 20 SAY WHAT YOU FEEL 21 LOOK TO THE PAST FOR POSITIVITY . 21 CHAPTER 3 – THE POWER OF POSITIVE THINKING . 23 THE BRAIN AND OPTIMISTIC THOUGHTS . 24 YOU ARE WHAT YOU THINK 25 HOW TO BECOME MORE POSITIVE 26 GAIN MENTAL CLARITY CHAPTER 4 – HOW TO IMPROVE YOUR FOCUS . 29 WHY FOCUS IS IMPORTANT . 29 WHAT CAUSES YOU TO LOSE FOCUS .. 30 HABITS THAT CAN LEAD TO A LACK OF FOCUS 31 CHAPTER 5 – WAYS TO CLEAR THE MIND CLUTTER .. 34 PRACTICE MINDFUL BREATHING 34 WORK OUT 35 START WRITING MORE DOWN 36 READ A BOOK .. 37 KEEP A LIST .. 38 SAY NO TO INTERRUPTIONS 38 QUIT PROCRASTINATING .. 39 CONCLUSION .. 42 Sample Content Preview Fear Fear can also clutter your mind and prevent it from effectively processing information. If you have ever experienced the feeling of dread in regard to a situation that you've never dealt with before, then you're aware of the fact that fear can stop you in your tracks. Fear can prevent you from being able to accomplish what should or needs to be performed while also being able to manipulate your brain in the process. If you allow fear to penetrate your mind to the point that it's preventing you from doing something to move you closer to your goals, then it should be clear that fear is an important kind of mental clutter that you need to eliminate from your life. Guilt Guilt or shame typically manifests in the mind when we're not happy with the decisions that we've made that we aren't excited about. This becomes twofold when the choices that we've made in the past end up hurting people we care about or people who have trusted us in some way. Guilt can end up taking a lot of mental space up in your mind when you aren't able to let go of your poor choices. Instead of letting these poor decisions go and allowing them to become a learning experience, people can sometimes cling to their feelings out of guilt, or even shame. This kind of clinging fuels a situation where the individual allows their self-worth to become tarnished and allows low self-esteem to develop. Additionally, guilt and shame can end up opening up your mind and letting negative self-talk through. For example, if you feel guilt or shame about a situation from your past, you can start to become resentful or angry toward yourself. Once you become angry and resentful, negative thoughts can start to form and take hold of your mind. Being able to acknowledge feelings of guilt and shame is the first step toward relinquishing your mind from the grasp of guilt. Once you can recognize these kinds of emotions in yourself, you can then start to work on forgiving yourself and forming a more positive relationship with your mind. Regret The final kind of mental clutter is regret. It is essential to realize that every single, self-defined, happy person in this world has more than likely done something that they regret. Making a bad decision is just one of the unfortunate realities of being human. It is not about the decision itself, but rather it is more about how you deal with the decision when the outcome isn't what you expected. It's common for people to focus more on the result of a situation and less on what was learned from a single experience. Being human involves being able to objectively look at what went wrong and where you can improve, however, it is entirely possible to become caught up in the past, rather than being optimistic about your future. There is a common thread that runs through these five types of mental clutter and can be best described as an inability to let go. If you identify with any of these kinds of mental clutter, the chances are high that you are sometimes too hard on yourself, which can block your ability to gain mental clarity. The ability to release yourself from the burden of knowing that you could have done something differently is essential if you want to find mental clarity. Now that you know some of the most significant kinds of mental clutter that could be causing you to lose focus, it is vital that you understand some of the specific triggers that can lead to a more cluttered mind. The News For many people, the daily news can be a trigger point that ends up causing unnecessary worry, guilt, and stress. These days, it can sometimes seem as if everything on the news focuses on violence, controversy, or negativity. If you are used to watching the nightly news, you can determine if it is a trigger point for you by keeping track of how you feel afterward. Either write down how you feel, or you can use your phone to record your feelings. It's essential to take note of the emotions that might arise that are associated with the types of mental clutter discussed previously. Once you've recorded your feelings after watching the nightly news, take a few nights off from watching it. Take a step back from the chaos and see how you feel. You may find that your mind is a bit clearer when you refrain from watching it. While this doesn't mean that you should completely hide from current events around the world, by recognizing that the news can sometimes clutter your mind in unexpected ways, you might be able to protect it better when necessary. Money Another trigger point that may cause you mental clutter is the subject of money. It doesn't matter where you are in regards to your career; money is something that causes everyone a lot of fear, worry, and even regret. If you continuously think about money and how to get more of it, there are a few things that you can do to help you think about it less. Start by altering your mindset. Rather than being anxious and worried about the lack of money you have, try being grateful for the money that you do have. Then you need to be upfront with yourself about where the money you do make is going. After you determine where you spend your money, you can start to cut costs wherever possible. The Past Another trigger that leads to mental clutter for many of us in the past. Sometimes the past is simply a reference point as we move through life. However, this doesn't mean that we should allow the past to define our future. When you focus on the past, it can seem like your inner demons shine brighter than they should. We've all made mistakes, taken others for granted, and have done things that we are not proud of. When you focus on these negative aspects of your past, rather than the positive ones, you are more likely to be overly hard on yourself. If you can start to think of the past as being less defining to who you are today, it can lead to a less cluttered mind when you are making important decisions.

Sample Content Preview GOOGLE ADWORDS KEYWORD TOOL In addition to WebCeo, there is the Google Adwords Keyword tool. However, this one doesn't analyze your competition, it gives you some idea of which keywords are profitable and which are being searched more actively. So, it really works best when you already have some keywords in mind that you want to evaluate further. That's why this tool can be used in combination with WebCeo to not only get the same keywords that make your competitors traffic and money, but also to surpass their strategy which may be either dated or missing something. The way the Google keyword tool works is that you plug in a keyword or keyword phrase and then it will pull up other keyword phrases that are being searched that also may be relevant to your own. Thus, the Google Keyword tool lets you identify associated keyword phrases that may not show up on your competitors site, and also gives you an idea if the keyword is being searched heavily. That's because it automatically gives you the monthly search volume for each associated keyword that it pulls up. You can even go a step further and find out what advertisers are paying in a cost-per-click (CPC) model to their publishers for these words. There is a drop-down list entitled “Show/hide columns” and there you can choose the option to show the estimated CPC. The higher the dollar value the more likelihood that publishers are competing for that keyword by publishing it on their site, although that's not always the case. Sometimes you find a keyword with a high payout and very low competition. If the search volume is high enough to make money on it, then go for it! And, that's another great tidbit on this valuable tool. It also tells you how vast or small the competition is for various keyword phrases. And, finally, if you happen to locate some keyword phrases that didn't show up on your competitors site, take them from the keyword tool results page and plug them back into it as a search parameter. You will get a whole new set of results that can lead you into areas you didn't think of before as potential topics, profitable keyword phrases, or audiences that were hidden to you before. The Google keyword tool is located here: https://ads.google.com/home/tools/keyword-planner/ FIND OUT WHO LINKS TO YOUR COMPETITORS In order to get traffic on the Internet, you have to raise your Google ranking so that you come up near the top of Google's search results page for some keyword or phrase. In order to establish your rank, Google follows an algorithm that determines what keywords should be associated to your website and also the “neighborhood” your site resides within. The neighborhood of any site is determined by the neighbors, or actually, the people who are linking into your site. These are called backlinks and they can quickly lift an anonymous site from the junk heap towards the top of Google ranking, simply by associating with richer neighbors. In this case, your neighbors with higher Google page ranking than you. Once you get others to link into your site, it does two things: 1. It generates more traffic from search engines, due to better ranking, and 2. It gives you a traffic feed from another site. So, backlinks will raise your traffic level and more traffic, typically, means more sales opportunities. But, you also don't want just any traffic. You want traffic interested in your market niche and willing to spend money for your products and services. Thankfully, your competitors probably already know who those people are online. All you need to do is either poach them or join the party. A quick way to find out the backlinks that your competitors have is to go to another search engine called Backlinkwatch.com. Here, at https://www.backlinkwatch.com, you can find out who is linking into your competitor, simply by typing in their URL to the search engine. It will even show you the page rank associated with the backlink so you don't waste your time chasing links that are lower in page rank than your own site. If you don't know what page rank your site is, then you need to download the Google Toolbar and install it into your browser. It will tell you the page rank of any site that you visit. It is located here: Now, the smart way to use Backlinkwatch.com is to not only pay attention to who is linking into your competitor, but also to see what words are being used in association with that link. If your competitor is Internet savvy, it should have numerous juicy keywords that you can also use to describe your business when you ask their backlink targets to trade links with you too. If they don't do this, be sure to use your WebCeo keywords in conjunction with the information you garner from Backlinkwatch. Then, you may find that to get a backlink all you have to do is leave a comment on someone else's site. In that case, be sure to set the anchor tag to use the keywords you found are searched more online to describe your link back to your site. It should provide you with even more traffic. WHAT PRODUCTS ARE YOUR COMPETITORS PROMOTING? Rather than analyzing every page in your competitors site to try to keep up with what they are doing, there are a few sneakier, but more effective, ways to get this information. One of the easiest ways is to pretend to be a customer or an affiliate partner who wants to cooperate with their business. In that case, they are more than willing to give you whatever information you need to keep up-to-date on their latest sales promotions. FAKE CUSTOMER, FRIEND, OR AFFILIATE PARTNER PROFILES This is easy to do online because they can't verify your identity. Just be sure you are not using an email address from a known competitor, or they will know who you are and probably deny you entrance to the affiliate program. Once you do establish an online identity as a customer or affiliate partner, you will have access to newsletters, reports, and affiliate program promotions simply by signing up for them. Now, all you have to do is read them and copy the promotions and products they are promoting to increase your chances of making a profit on your site. You can even try to undercut them, if that's your style. In today's economy, everyone is looking for a deal, so whatever you do that makes you stand out from your competitors is going to help your business.

Sample Content Preview Duplicate Content Checker Tools Another type of tool you do want to invest in is something that will help you to ensure that the content on your website is authentic, original, and not duplicated elsewhere on the Web. There are two reasons you need this tool. First, it will help you to find websites that may have stolen your information. Since duplicate content can cause your website to rank lower, it is important to know about other sites that stole information from your website so that you can have those sites remove that information and/or even have them shut down. Second, if you are hiring someone to do the work of writing your content for you or you are doing it yourself using other online resources, it is incredibly important to know if the information is going to pass duplicate checks or not. These tools can help you to do that. You can find some very affordable software products to do this, with nearly free costs to them. You should not have to pay top dollar for these types of software, but it is recommended that you do use them! 3.WHEN NOT TO USE IT There are some people who will tell you that using spinning software is just fine. There are others that will tell you that you can use automated article writing software to craft your pages for free. These people may be promoting those products, and you will want to see them for what they really are - sales people, not Internet marketers. To be truly successful at Internet marketing, you do need to invest in software to help you, but you should look for programs that can enable you to better communicate with your readers, rather than tools that try to create short cuts for you. There are many of these products available, some with promises that you will never have to pay more than $5 to get all of the articles you’ll need for your websites. The problem with this type of software is that it lacks the human touch, and this is blatantly obvious. Before you invest in this type of software and use it on your website, there are several things you should know about it first. CONTENT SHOULD BE HUMAN WRITTEN First and foremost, any web content that is placed on your website represents your business. It is what gives that first impression to those who visit your website. Imagine searching Google for computer speakers. You wind up on a page that provides you with articles that do not make sense. You see ads for speakers, but the website seems to be lacking real information. Do you feel like buying from a website like this? Will you even bother clicking on an ad here or will you just close that site and choose another from the search engine results page instead? If your content is designed to be read by human eyes, then it should be written by humans, not by software. There is no software program available today that will be able to pick up on the small intricacies of language and human interaction. ARTICLES AND SEO If you do use article spinning software or other forms of software for this purpose, it is incredibly important that you actually invest time in fixing the finished articles. Some Internet marketers use this type of software for the simple reason of building their SEO. If you do this, there are several things you need to do before you post those articles at your website or elsewhere online. 1. Ensure that you proofread and fully edit any page that comes from article spinning software. This is critical since it ultimately determines if the content is usable online. 2. Fact-check anything that is produced. Small changes in the content's wording could make statements untrue or inaccurate, which could cause problems for you. 3. Run plagiarism and duplicate content checks, even if you think the content is 100 percent unique. There is no way to tell this until the pieces are carefully compared. 4. It is not an endless process. In other words, it is not possible to keep spinning one article an endless number of times. There should be some limit or the finished article won't relate to the topic any more. 5. If you are using these articles for search engine optimization, you will need to go back and add keywords in places. This can be time-consuming in some instances. GO WITH HUMANS In many cases, it is just better to pay a few cents per word to pay a profession to write the content you need. In many ways, this is the best route to go since it decreases the amount of time you’ll have to spend on the process and it enables you to have content that you’ll feel confident about putting on your website. It may cost a bit more to use people to write your articles and content, but the finished, top quality will bring in more sales and sign-ups than any type of spinning software can do. The follow-up on your end is often needed in any of those applications to make them effective for your business. 4.CHEAP INTERNET MARKETING TIPS Since we want you to have all of the tools and tips you need to develop your Internet marketing business successfully, it is important to provide you with some cheap ways to grow your business. Here, we want to show you just how affordable it is to use software and online tools to help you to build your business without compromising the quality of your website. IF your website is not reader-friendly, chances are high that no one will stick around long enough to sign up. All of your time investment will be wasted then. Instead of making that mistake, incorporate some of these highly usable tools and programs instead. They are likely to help your business to grow and become more profitable without sacrificing your customer in the process of doing so.

Sample Content Preview But don’t just build them – make sure you link them together. One useful feature that HubPages gives you is the ability to group hubs together. So let’s say for example that you did go ahead with that hub on fishing rods. If you then created other hubs on the topic of fishing, all you need to do is create a group called ‘Fishing’ and put all the relevant hubs into it. This will enable people to see the other fishing hubs you have created whenever they visit just one of them. Once you have grouped some hubs together, all you need to do is go into a hub in that group to see how it works. Right at the bottom of the hub, just before any comments that are made, you will see links to other hubs in that group. Two other hubs will appear as links on that page and arrows will indicate that there are others to see as well. This means you can capitalize on one successful hub by building and drawing attention to others on the same subject. LEARN FROM YOUR TRAFFIC STATS Your account stats hold a lot of useful information for you. But among the most useful of all are your hub statistics. This is where you can find out how well your hubs are doing. Every hub you have published will appear in a table on this page. What’s more, each one will show you how many visits it has had in the last day, week, and month. Obviously, this will fluctuate from time to time, but you should keep a close eye on it because it holds clues as to which hubs are proving to be the most popular. It’s obvious that the more traffic you can get, the more money you stand to make. So figure out which hubs are receiving the most interest and think about whether you could write more hubs that are similar in topic to your successful ones. It’s very important not to copy what you have already done. But if you have hit on a successful topic, why not mine it further and make more cash from it? For example, let’s say you have three websites of your own that deal with three very different topics. You have written half-a-dozen hubs for each topic, each one with a link to the appropriate website. After a while, you discover that two out of the three subjects are receiving a lot of attention and click-throughs to your sites. The third one, however, isn’t doing very well at all. From this information, your best course of action would be to capitalize on the success of those first two sites. That doesn’t mean you should ignore the third one – it just means you should focus on what is working first. Later on, you can try a different tack with the third site and see whether you can improve on your traffic and click-throughs. Always make sure you employ the reverse psychology trick – don’t go in for any blatant selling. Make sure you are giving good value and writing useful hubs. This should always occur before your own needs! People will then reward you by using your service or buying your product. GETTING TRAFFIC TO YOUR HUBS At the end of the day, more traffic equals more chances to make money from your hubs. So think about the various ways in which you can increase the flow of traffic to your hubs. It has to be said that HubPages does have a very active community of writers and readers though. This means that as soon as you publish a new hub, you can expect a small flow of traffic to start visiting it. The size of this flow will depend on how big your fan club is, so work on building it as large as you can! But make sure you link directly to hubs from other sources as well. If you have a blog, write some posts around the subjects of any hubs that are relevant to your blog and link to them. The same goes for your website. You can also write free articles that link back to your hubs and send them to all of the article directories you can find. You can see how well your hubs are doing in two ways. First, you can sign up for Google Analytics to get detailed information on how your hubs are performing. You’ll find the sign-up information under the affiliate settings section of Your Account. But HubPages does provide you with some stats to look at too. You’ll find these under “Traffic Sources” in the “Your Hubs” section of your account information. You will probably find after a while that Google provides a lot of traffic to your hubs, as does HubPages itself. But you will see whether any of your other attempts to get traffic are working too. In the end, it is a question of experimenting with building your sources of traffic. The more you can bring in, the more people you are going to have looking at your links. So make sure you don’t just rely on HubPages to bring you visitors. You’ll get out of this site what you put in. AND FINALLY –EARN FROM HUBBERS THAT YOU INTRODUCE! Within the help pages, you will see that there are a number of buttons and banners that you can use to attract more people to use HubPages. But why would this be of any benefit to you? Well, you can create your own unique link when using these banners. And if you do that, you will earn from the writers who sign up through that link. The site gives you a tutorial to tell you what to do to make this work, so I won’t go into it here. Suffice it to say that it’s worth doing because, once you have set it up, it doesn’t require any more work from you. This provides you with another small revenue of income that joins with all the other sources of income that HubPages can bring you. So you see, there are actually more ways to earn money with HubPages than you might have realized. The best way to make the most of it is to start with one method at a time and then build things up until you are using all the methods at once. It’s important to recognize too that you will get the best rewards over a longer period of time. Don’t expect your efforts to reap huge paychecks in just a week or so. If you stick with it and make it a long-term venture though, the limits on what you can earn will only be set by you. Good luck!

Sample Content Preview Videos are popular formats to exploit right now. Third-party video publishers like YouTube already have a large audience of people who want to explore new content in video format. Posting segments of a video there can be a great way to attract an instant audience. In the same way, you can grab a lot of traffic from article marketing. That's a practice whereby you write numerous articles for article directories that already have a large audience. At the end, you are allowed to list a couple of links in your resource box, and that's where you can add links to your offers or to your website. Even though you may have to put a small portion of your content out for free, the return on your investment is a highly targeted marketing practice that brings in a whole lot more traffic to your sites and offers. There are some techniques to get you more exposure quickly. For article marketing, you should be familiar with Search Engine Optimization (SEO) techniques. By using keywords that are highly searched and not too competitively used by other marketers, you can get a higher ranking on the search engines for the content you add to a site. This, in turn, creates the possibility that more people will find your content via the major search engines, as well as the article directory in which you post. Promotion of your online content is extremely important when you are marketing infoproducts or trying to instigate a viral marketing campaign. Luckily, on the Internet, promotion is not hard to do at all. Along with placing your content on multiple article directories (if you are doing article marketing), you can also go to highly rated blogs that allow comments and use them to drive traffic to that article by leaving a comment. Other ways to promote your content include adding it to social news sites and search engines like Digg.com and StumbleUpon (now mix.com) Lastly, if you are on social networking sites like Facebook or Twitter and have hundreds or thousands of followers or friends, be sure to let them know when you post a new article, video, or audio file so they can take a look at it and rate it. Be sure to ask them to rate the content so that you climb higher in the popularity ranking of that site. This will also increase the probability that your content will go viral. Orders And Delivery 24X7 Why is New York so famous? It's the “city that never sleeps at night,” that's why. Everyone knows that no matter what you want, no matter what time of day or night, there is someone selling that, and all you have to do is to show up and place your order. People demand in this age of instant gratification the ability to do just that no matter what they're buying, and infoproducts make that demand possible. Infoproducts are ideal products in that the entire process of order taking and delivery can be automated, with no human intervention at all. Even when your customer is in Taiwan, halfway around the world, they can still log in, find your site, and download a copy of your latest ebook bestseller: “Tales Of An Insomniac.” Your customer is happy they have something new to read, and you get to sleep soundly through it all. When you first start to deliver infoproducts, you will want to design a system whereby you have a series of autoresponders and scripts taking orders and delivering the products to the registered email address given to you by the customer. If you don't know how to do that, then buy a solution that will allow you to do that from the start. If you are just getting started, taking one or two orders in the morning after they are made is not going to be a hassle for you, but it will be a hassle for your customer. Now, imagine that 100s of people ordered your product while you slept. Upon awakening, are you going to spend the entire day manually sending everyone his/her product? It may take a few days if that's the system you are thinking of implementing. In this day and age of automation, it's really not necessary either. Just a small investment in a software package or script that can automate delivery is going to make your business more efficient, please the heck out of your customers, and give you fewer headaches down the line. If you want to get off on the right foot, try a product like Delavo TM and set up a system that will be reliable whether you only have 10 customers or thousands of customers. Otherwise, you can get free scripts that will help you to automate your processes, but you may find that as your business grows, you will have to change or add new scripts to handle even more functions that require your immediate attention. Creating Novelty And Excitement Infoproducts are one of the easiest ways to create a sense of novelty and excitement about your product offerings. Unlike a physical product that might have to be manufactured in several different colors and have multiple manufacturing processes to just add a few new features, infoproducts can be as varied and as interesting as your imagination allows. For instance, say you want to appeal to a demographic that likes to be challenged by word puzzles and the like. You can create online word puzzles that people can subscribe to as a member to access online. Or you can use these types of infoproducts to spur excitement for an ebook you've just written on: “Helping Your Kids Score Better On Standardized Tests.” Either way, as you can see, there is no reason why you can't take a number of differently formatted infoproducts and use them to create online campaigns that are new and exciting for people to participate in and to eventually buy your online products. In addition, you can take any subject that is of major interest to your readers and spin off any number of infoproducts from that one theme. Are your readers worried about how to survive this recession? Have a video collection showing urban gardening to save money on groceries. Sell an ebook on investing in tough economic times. Maybe they want to know how to capitalize on foreclosures in their area? As long as you have the imagination and the foresight to understand what information people want and will pay for, you can make a very good living creating and selling timely infoproducts online. The sweetest part of this whole deal is that it doesn't require any inventory, no renting out space, no shipping costs either. The field of infoproducts is genuinely only limited by the imagination you use to help disseminate information that people want to know now.

Sample Content Preview MAKING MONEY OFF REFERRALS Another great way to make money off affiliate programs is to carefully select networks that have referral bonuses or tiered programs. A two-tier program is when you make money off the people that you refer, at a lower commission than your own. But, every little bit helps. The beauty of a multi-tiered program is that you don't do the work, other than make a referral. Once the referral is made, the affiliate network keeps track of the earnings and sends them to you. Some limit the timeframe in which you can collect commissions off your sub-affiliates. So, keep in mind that you will want to replenish people on your rolls if that's one way you want to make some income. And, not everyone you refer will be a top earner, so the more people you refer, the better the likelihood that you will make some money. However, if the network also offers a bonus for signups (about $10 or $15 per sign up), then you can at least count on that money to sweeten the pot. This is also a great way for network owners to expand their network and create a better business. They may be paying out some money for each sign up, but the value that person adds to their network is much higher than what they are paying out. And, many of the network owners also keep payouts at a basic level to encourage participation. The most levels that are used is three. You can sign up sub-affiliates and earn and they can sign up sub-affiliates and you continue to earn. These types of programs are much rarer, but can offer a further opportunity to increase your income. So, when looking to create income through referral bonuses, check the following: • Time period for sub-affiliate commissions – If it's less than a year, and they offer no sign up bonus, don't exert too much time promoting something that isn't going to generate much income. • Sign up bonus This is a very good indicator that you can make some serious money. However, check to make sure that the payout limit on the accounts is less than or close to a single sign up bonus, so that you get that money in your hand, and not just merely as dollar signs on your screen. • Number of tiers Three tiered programs are the best, but you have to make sure that the rest of the factors, like time period, and sign up bonus are good too. You don't want to join a three tiered program that limits it to one month sub-affiliates commission, and offers no sign up bonus. It's just a waste of time then. DOYOU KNOW YOUR AFFILIATE'S REPUTATION? One word of caution here about affiliate programs. You have to carefully check out the network's reputation and the affiliate offers that you use. They are going to impact your online image and if they are fraudulent, you not only lose the money you made, but you can lose future opportunity for making money because your online reputation is shot via association too. So, before you sign up to a network program, try to find out how long they have been in business and how carefully they vet their members. You may get some flash in the pan startups that offer outrageously good terms, incredible sign up bonuses, three tiered programs that last a lifetime, and then when you get on and work your butt off, they disappear off the Internet the next day. That is not the position you want to be in, either as an advertiser or a publisher. So, go to different marketing and webmaster forums and check out the reputation of different offers and networks. You will find people are very helpful and will answer your questions or any misgivings you might have. Be careful to take these with a grain of salt too, however, as people do get paid to promote different affiliate programs. However, it's better than not doing a little background check on your own. A couple of good places to find information on affiliate programs are: • Digital Point This is a webmaster forum, but it also offers and Internet marketing board where you can go and talk about all kinds of great online affiliate strategies. It is located at https://forums.digitalpoint.com. • Warrior Forum Another awesome resource to find information on all things about Internet marketing. In particular, they have a board on affiliate marketing where you can get the latest scoop on some of the hottest topics in affiliate marketing, like CPA networks. It is located at https://www.warriorforum.com. If you start getting complaints from people who used your links to go get an affiliate offer that didn't deliver or committed fraud or theft, immediately remove that offer from your lineup and substitute with another one, while you investigate. This will save you multiple headaches down the road. Now, you may be wondering how the heck you're going to be able to do that when you might have inserted that link all over the web, in free infoproducts that were downloaded, or on social networking site walls and bulletin boards. Impossible, right? With a little extra planning you can save your reputation and continue to add marketing offers that uphold your high standards and make good money for you. All you have to do is always use a re-direct URL instead of the actual affiliate URL to send people to the offer. This way, should a problem occur, or even if the offer gets suspended, you can substitute, by simply reprogramming the re-direct URL located on your website in ONE location, rather than trying to grab all the links you sent out all over the web! Pretty nifty, huh? You'll be glad you did this, especially if it turns out your network didn't vet someone well enough and ended up hosting a fraud or online thief.