Sample Content Preview Step #2: Develop a high value brand in your target niche Developing a high value brand takes quite a bit of work and time. You have to put out a tremendous amount of content and check the actual behavior of people interacting with your content. Do they click through deeper and deeper into the guts of your website? Or do they just click through a piece of content and then they bounce right back out? To develop a high value brand, you must first focus on your winners. These are pieces of content that attract a lot of traffic from the internet. These are pieces of content that push people deeper and deeper into your site. Here's the secret: To build a high value brand, you have to focus on content that engages your target audience members. It's very tempting to think that this is just a matter of popularity. When you look at your statistics, whether it is Google Analytics or StatCounter, it's tempting to just go with the pages that get a lot of traffic. But you have to dig deeper than that. You have to look at where people go. Are people going to content that speak to the needs of high-ticket sales customers? Or are people just getting information, drilling deep into your site for more basic information, and then leaving? It should be obvious to you which you should focus on. Do not just replicate your strongest pages. If those strong pages are not about high-ticket sales, ditch them. Focus on pages that have a high-ticket value or appeal to high-ticket value customers and are also popular. Build on your strengths, scrap the rest. Step #3: Distribute content that filters your customer segments When you build different pieces of content on your website, you use this to filter people based on whether they are your target high-ticket sales audience members or not. You should do the same with content that you share or post throughout the rest of the internet. At this point, I'm assuming that you already know the basics of content marketing. You share content in the form of comments, blog posts on third party platforms, as well as longer posts and curated material on social media platforms. All of these then condition people to go to your website. Your content on your website then serves to filter them, and eventually convert them. That's how you play the game. Or at least that's how you should play the game. It's really important to make sure that even that "outer ring" of content in your high-ticket sales niche filters your customer segments. In other words, you don't want tire kickers, or people who are just looking for information but are unwilling to pay anything, to even hit your website. Why bother? They're a waste of time. I know that sounds rude, but it's also the truth. Because you're trying to create a system that converts online traffic into a lot of money. You should not have the time to mess around with volume traffic that doesn't go anywhere. This is why you need to distribute content that filters your customer segments based on these other platforms. This way, only people who are truly willing to pay good money will end up on your site. Step #4: Make it easy for your audience to find you and keep in constant contact with you When I say "your audience," I'm talking about high-ticket sales people. I'm not talking about generic information seekers. Forget those. Make it easy for them to find you. This means create social media profiles, identify hashtags on Instagram, Pinterest and Twitter that are directly related to your niche. Filter people on those platforms, and then get them to go to your website and convert them. In this context, conversion means getting them on your mailing list. This is how you keep in constant contact with them. Step #5: Send high value content that segments your mailing list Send high value content to your mailing list, and then allow people to segregate themselves by joining sub lists. At this point, there will still be people who are just looking for information. They will be in the minority, but if you don't manage this properly at this level, they're going to take a lot of your resources. You don't want list squatters because services like AWeber charge you money for the total size of your mailing list, regardless of whether they buy or not and regardless of how active your list is. What if a significant chunk of your mailing list are just squatters? You're losing money monthly. Don't do it. This is why you need to send high value content to your mailing list and get people to sign up to a sub mailing list. When people do this, you know that they are looking for high-ticket sales material. They are people who are serious about eventually spending a lot of money. For everybody else, you can purge them off your list. Step #6: Filter your filtered list between buyers and tire kickers This is where the rubber meets the road. Send a $1 offer for some sort of basic PDF report you made. You may even compile some blog posts and sell it in a $1 PDF. However you want to do it, segment people in your high value list into two camps: buyers and information seekers. Give the information seekers one final chance by setting them up with a 5-day update program. If they don't convert to your buyers list within that 5 days, they get dropped from your lists totally. The key here is to get rid of tire kickers and information or freebie seekers using low friction sales. Step #7: Scale up your filtration with increased friction "Friction" in this context involves people spending increasing amounts of money. Your buyers list is tried and proven only to the point that these people are willing to pay $1 to be on that list. You should then further segment that list by sending opportunities that cost more. Maybe you go from $1 to $20, then from $20 to a couple of hundred bucks. Keep ramping it up and prepare them for the big sale. Just repeat the process I have outlined above to get them ready for that big sale. Don't drop the big sale offer in the beginning. You can use it as a redirect offer. When people buy, they get a confirmation page, and that confirmation page would have that big offer, or at least talk up the big offer. This is how you play the game where the longer people stay on your mailing list, the more value you build. Step #8: Give your buyers list what they're looking for Your buyers list members are basically looking for assurance. Give it to them in the form of high value content. Give it to them, believe it or not, in the form of filtering using ever increasing sales pages. And take good care of them. This means making yourself available in terms of customer support. You build a community around your buyers list. The Shortcut To High-Ticket Sales In chapter 5, I stepped you through the process most marketers go through to master high-ticket sales. As you can tell, it's not exactly smooth nor easy. However, for the longest time, this is how most marketers learned. They had to learn the hard way. They had to pay their dues. In fact, the process is so hard that the vast majority of people who tried their hand at high-ticket sales end up dropping out or settling for mediocre results. It's fairly rare for somebody to become really successful doing things the hard way. Still, after some time, a significant portion of people would graduate from getting mediocre results to getting better results, but it can take quite a bit of time. In fact, for too many people, it takes too much time and involves so much experimentation. No wonder too many marketers just give up. Thankfully, there’s a better way. It's always a good idea to start out with high-ticket sales by learning the ropes. You have to learn how to do the basics. You have to learn how to sell online, how to find the right niche, and how to create content that would appeal to your customer base. You have to know to the basics of segmenting your audience, so you know what to expect.

Sample Content Preview THE PLANNED SALES FUNNEL A sales funnel is the way that you can get an unidentified visitor to self-identify himself/herself and to join your marketing program. The first step is to turn anonymous visitors into real live email addresses that have given you permission to contact them. Without knowing who is visiting your site, you'll never be able to execute a successful sales funnel. That's just the mouth of the sales funnel. After that, you should have some steps set up to place people in particular demographic groups that you then intend to market to in some way. Whether it is a new or an old customer, they should all be in some area of your sales funnel. Your sales funnel should include backend offers at regular intervals, in emails, in forms, in various types of promotions. It should include various email campaigns. It should track the sales of your offers and how to upgrade people to other lists if they self-identify themselves as big spenders. THE DOUBLE OPT-IN FORM When people first visit, your priority is to get them to register via a frontend offer. This can be a free report, ebook, discount coupon, or some other offer that is given to them in appreciation for subscribing to your email list. Once they've entered the mouth of your sales funnel, the double opt-in form, then you have a perfect right to market to them in any way that you choose, frontend or backend. The double opt-in form also works great as a way to start the process of marketing to new clients because it weeds out spammers and fake email addresses. In order to receive the freebie, the customer has to verify his/her email address by going to his/her inbox and clicking a link to verify. This then verifies the account, and he/she is fully registered and is sent to the download area where he/she can see the freebie. WITHIN THE FREEBIE, DO A BACKEND OFFER While your first few emails should remain friendly and casual, whatever it is that you've offered them as bait to sign up, it should include some backend offers. If it's a report, you should include a description on some good tools or services that you're selling or on other products, even affiliate offers. Ask for referrals too for anyone that might like a free copy of whatever it is that you are giving away. Next, add their name to a particular marketing campaign. If they haven't self-identified themselves yet, just add them to a generic email list for low-How To Increase Profits On The Backend income offers and start to send out these emails once a week or as often as they allow you to. You can set this all up through aWeber.com to automate it. MARKET SOMETHING UNTIL IT SELLS Once people are in a sales funnel and on an email list, you just continue to market to them per your plan until a sale is made. If they are your existing customers, they've already identified who they are and how much they are willing to spend. If they spend a lot, put them on an email campaign that offers them larger frontend and backend offers. If you don't know whether they'd be willing to spend more, offer them a low-income frontend offer with a high-income backend offer, just in case. HAVE MANY, MANY OFFERS IN YOUR FUNNEL If you want to do backend offers, you have to have many products in your inventory. They don't specifically have to be your own products; they can be affiliate products. However, you need sufficient inventory to mix and match your offers so that people won't get tired of seeing the same offer every time and get more resistant to being marketed to out of pure boredom. THE THREE-TIERED SYSTEM In your inventory should be three categories of products: low-, mid-, and high-range products. The reason for this is that you are going to cycle through the entire line up of products in whatever demographic your customer is in. If they self-identify themselves as being willing to buy in the mid-range, then you can shift them out of the low-range products and start cycling them through the mid-range products, and so on. This three-tiered system works well because it allows you to keep track of what part of the sales funnel they are in, what they've already bought, and what you still need to market until it sells. After that, it's just a matter of learning when to give incentives to have them buy more on the backend. GAIN TRUST WITH YOUR LOW-END PRODUCTS FIRST Some strategies work best with different tiers of products. You can't really do an immediate backend offer the moment someone buys a low-end product, How To Increase Profits On The Backend unless it's very subtle, like something that is included within the content of a freebie. Otherwise, it's not enough time for customers on that tier to really ascertain the quality of your products and to trust that you will deliver what you say you will deliver.

Sample Content Preview OTHER HOT MARKETS TOFIND HOT SPOTS WITHIN Sometimes you can locate hot spots just by finding what's hot in a specific industry. For instance, if you look at the above list, you'll see more topics on finance and loans than anything else. Well, the economy has been a top issue since 2008 and it's not surprising to see more people interested in that area than others. So, if you know what's going on in certain areas of the markets out there, you already have a good idea of where to get great hot spot ideas to research. We'll go over a number of rich areas to investigate, as you think up your own hot spots to start your Internet marketing venture. • Beauty Image is very important in our culture and this goes along with anti-aging that is becoming more important for baby boomers. It's a very good place to start and has lots of potential for products to market and affiliate offers. The types of things that might be marketed in this niche are: cosmetics, hairstyles, plastic surgery, anti-aging programs, and more. • Success This area is about creating an aura of accomplishment and learning how to be successful in life through motivation programs, inspirational guides, tips to make money, network better, or just project an image of success. • Organizational You would not believe how many people want to find ways to organize their lives so that they either have more time, less stress, or just a way to fit everything that they do or own into their lives neatly. This is a good area for office supplies and calendars, but don't think you can't go further with it. You can sell things for organizing every room in the household, plus the closets! • Getting Hired Unfortunately, with unemployment being over 4% in the United States, there are many, many people looking for a job. When that happens, you can bet they are online trying to figure out ways to get hired. They might be looking for tips on how to dress, how to interview, resume or job listing services. You can use that to develop an authority site that can sell some services for the job seeker too or put hiring people in contact with people who are looking, like Monster.com . Then, you can have a huge audience that will be highly attractive to advertisers. • Health and Wellness If you haven't got your health, you've got nothing, right? The topic of health and wellness never goes out of style. This niche is so wide, that you really have to specialize and lucky for everyone, you could specialize forever and never be done. So, think about this from the viewpoint of every type of health and wellness possibility out there: alternative health, supplements, exercise programs, disease prevention, medical information, or diets. It really is a very big field and you can even target it specifically to one condition or disease and do multiple sites for different conditions or diseases. On top of informational products that you can sell, this is a big area to sell other health aide products online. • Entertainment Like health and wellness, this topic never goes out style too. People like to be entertained and distracted from their troubles. It can involve something as simple as a computer game to something as luxurious as an exotic vacation trip. You can even sell accessories that help people fantasize about how they will be entertained in the future too, as well as selling products that do it now. You can sell online tickets, events, music downloads, books, and vacation packages online. • How To This is a very popular type of niche. People get online to find out how to do things. They want to learn and be educated. They want to find a new skill or talent. So, it's a great area for online classes, workshops, informational products, forums, groups, how-to videos, and training seminars. All you have to do for this particular area is to figure out a very popular thing that everyone wants to learn how to do. • Self-Improvement Aside from success-oriented improvements in life, people also like to improve themselves for the pleasure of becoming better people. So, this area can be anything from motivational tapes to hypnosis to stop smoking. It can include spiritual information to help people improve their character or religious ideals. It's all set up to help people develop their inner being to the highest potential. For that, the area is best for informational products or classes and seminars. However, you can also sell aides like motivational tapes, books, and on occasion, even some unique self-improvement aides. • Leadership All kinds of people either are seeking to get into leadership positions or are already there. They make the perfect audience for the types of products to guide them into how to be an effective leader. This can include information on networking, communication, education, and coordination skills that leaders need to develop. You can also sell tools that help them organize people better or schedule tasks more easily. • Satisfying A Craving This deals with people undergoing particular programs that denies them a satisfaction. Like when people try to quit smoking, they need to distract their minds and they sometimes need products to take the place of the craving like gum or sweets. When people are dieting, they also might have similar cravings for sweets, fats, or alcohol. Then, you can offer products that will fall within the guidelines of a diet plan, but satisfy the craving non-the-less. These tend to be a bit trendy, but can yield quick profits, like in the case of the Atkins diet, which spawned an entire industry of low carbohydrate foods, plans, menus, and books, for people on it. • Home-based Businesses With high unemployment and gas prices, more and more people are looking to get into home-based businesses. This can be a great place to sell infoproducts on different ways to develop a home-based business. You can also sell to people already doing it like people who help people deliver their eBay sales to customers for a commission. You might even want to have templates and programs that appeal to home-based business people who have to learn all about running their own part-time business. Any topic that you become an expert on can be mined to find the hot spot within it using the techniques found in this book. You can even convert a hobby you have into a very profitable Internet marketing opportunity and take advantage of skills and knowledge you already have. Maybe you are an avid fly fisherman. There's no reason you can't research that topic to see how to sell products online and use keyword phrases to generate money for you. Then, you get the best of both worlds: a profitable plan to use a hot topic for Internet marketing and the joy of working in an area you already love anyways! That's how you combine both your passion and your intelligence to create opportunities that speak to your soul, while generating a healthy bottom line.

Table of Contents Introduction.6 Chapter 1 – The Importance of Time Management.8 The Benefits of Time Management9 How Ineffective Time Management Can Hurt Your Business11 Chapter 2 – Applying the Pareto Principle to Your Business ..12 The Importance of the Pareto Principle 13 Applying the Pareto Principle to Your Business ..14 Chapter 3 – Understanding Parkinson’s Law and How To Use It To Your Advantage .17 Running Against the Clock .19 Crush the Cockroaches of Productivity.20 Implement the Pomodoro Method ..21 Chapter 4 – Prioritize Your Projects and Tasks Using the Eisenhower Matrix ..23 The Four Quadrants of the Eisenhower Matrix.24 Using the Eisenhower Matrix to Increase Productivity..27 Chapter 5 – Why Having a Routine Can Help You Manage Your Time Better ..28 Create a Chart ..29 Avoid Social Media Distractions ..30 Stay Focused.30 Reorganize Around Time.31 Greater Achievements ..32 TIME MANAGEMENT FOR ENTREPRENEURS More Free Time 32 Increases Productivity33 Avoid Procrastination.33 Become More Disciplined 34 Chapter 6 – Improve Your Time Management By Learning to Delegate and Outsource..36 Learning the Art of Delegation ..37 Outsourcing Tasks for Better Time Management 38 Why You Should Outsource the Work ..39 Types of Tasks You Can Outsource..40 Chapter 7 – How Building Good Habits Can Improve Your Time Management.42 Focusing on Physical Health .43 Focusing on Mental Health with Meditation 45 Chapter 8 – Tools and Apps to Help You Increase Your Productivity and Manage Your Time47 Google Calendar..48 RescueTime48 Focus Booster49 Toggl..50 Evernote ..50 Mind42 ..51 SyncBackFree ..51 MyLifeOrganized (MLO) ..52 1Password ..52 Conclusion 54 Sample Content Preview Chapter 3 – Understanding Parkinson’s Law and How To Use It To Your Advantage Parkinson's law is the idea that the more time we choose to dedicate to a particular task, the longer it will take to complete the task, even if we could have completed the task in a shorter amount of time. First observed by Cyril Northcote Parkinson in his 1955 article published in The Economist, he noted: “It is a commonplace observation that work expands so as to fill the time available for its completion. Thus, an elderly lady of leisure can spend the entire day in writing and dispatching a postcard to her niece at Bognor Regis. An hour will be spent in finding the postcard, another in hunting for spectacles, half-anhour in a search for the address, an hour and a quarter in composition, and twenty minutes in deciding whether or not to take an umbrella when going to the pillar-box in the next street. The total effort which would occupy a busy man for three minutes all told may in this fashion leave another person prostrate after a day of doubt, anxiety, and toil.” This phenomenon that was first observed in 1955 has been shown to be true in a number of scientific studies that show when people are given extra time to complete a task, they will usually take advantage of that time, even when it isn’t needed. The theory is that if you give yourself a week to complete a two-hour task, then, psychologically speaking, the task will ultimately increase in complexity and become much more daunting in order to fill that week. It might not even fill the extra time with more work, but rather more stress and tension about having to complete it. By assigning the right amount of time to your tasks, you can gain back more time, and those tasks will decrease in complexity and return to its natural state. There are a few ways that you can apply Parkinson’s Law to your daily schedule that will allow you to check off items on your to-do list quicker and spend less time during your day filling in time to look busy. Running Against the Clock Take the time to make a list of all your tasks and then divide them up by the amount of time it takes for you to complete them. Then give yourself half that time to complete each task. Giving yourself half the time to complete tasks forces you to make the time limit crucial. You want to make sure that you treat these reduced time limits like any other deadline, and see those deadlines as unbreakable. You can use your intrinsic human longing for competition so that it works for you. Running against the clock forces you to try and win against the clock and strive to beat it as if it were your opponent, without taking shortcuts or producing low-quality work. This can be particularly helpful if you have trouble taking your own deadlines seriously. This exercise, at first, will partially be an exercise to determine how accurate you are predicting how long a task will take to complete. Some of your time estimates might be spot on, to begin with, and some might be overly inflated. For the tasks where your time estimates are spot on, you won't be able to beat the clock if you cut the time in half, so experiment with longer times. You don't want to just jump back to the original time allotment that you set for these tasks, because there may be a more optimal period in between. Crush the Cockroaches of Productivity Take a look at your day and identify the time-fillers, like social media and email, that you might usually spend ten to twenty minutes on. These little time fillers are what are known as ‘cockroaches’ in the productivity world. These activities do nothing to move you forward in reaching your goals. Instead of spending a leisurely 20 to 30 minutes in the morning reading through your email, give yourself five minutes. This goes for all the time-filler tasks that you identified. Don't provide these tasks with any more attention until you've completed your to-do list for the day. Once you’ve completed everything you need to complete, then you can indulge in some social networking, email reading, or fee reading for as long as you’d like. These are the kinds of tasks where 10 percent of what you do is important, and the other 90 percent is entirely useless — committing to avoiding these tasks until your essential work is completed forces you to focus on the critical tasks. Implement the Pomodoro Method The Pomodoro Method was invented by Francesco Cirillo in the early 1990s and can help you power through distractions, hyperfocus, and accomplish things in short bursts, all while taking frequent breaks to relax. The methodology behind this productivity and time management method is simple: when you are faced with a series of tasks or an enormous task, break the work down into short, timed intervals, that are spaced out with short breaks. This technique of working trains your brain to focus for short periods and helps you stay on top of deadlines. The Pomodoro Method is one of the most straightforward productivity techniques to implement in your day. All you need is a timer. Start by choosing a task on your to-do list and set your timer for 25 minutes. Work on the selected task until the timer goes off, then put a check on a piece of paper. Take a short break of about five minutes, then set your timer for another 25 minutes and get back to working on your task. For every four Pomodoro's or checks that you have on your paper, take a more extended break between 15 and 30 minutes. If you repeat this process of working in 25-minute intervals, with short breaks in between, you'll find that you get a lot accomplished, while taking the necessary breaks to help you relax and recharge your brain. It is important to note that if you are distracted during your 25-minute session, for any reason, you either have to end the Pomodoro there, or you have to postpone the distraction until the Pomodoro is complete. Chapter 4 – Prioritize Your Projects and Tasks Using the Eisenhower Matrix The Eisenhower Matrix, also known as the Time Management Matrix, was first created by President Dwight D. Eisenhower during his presidency, and later popularized by Stephen R. Covey in his bestselling book 7 Habits of Highly Effective People. The Eisenhower Matrix is a productivity tool that entrepreneurs can use to become more productive. It can help you prioritize the tasks that you need to complete each day. When it comes to the tasks and activities you need to work as an entrepreneur, it is essential to understand that not all tasks are created equal. Some of the tasks you complete will provide a substantial outcome, while others provide you with next to nothing. Unfortunately, both kinds of tasks take time to complete. The Eisenhower Matrix can help you determine which tasks you should focus on by creating two categories of tasks, those that are important and those that are urgent. This division of tasks into two categories will require you to understand the difference between an important task and an urgent task. Having a clear understanding of this will help you to prioritize your tasks and activities using the Eisenhower Matrix.

Table of Contents Chapter 1- Triggers 1-5 Chapter 2- Triggers 6-10 Chapter 3- Triggers 11-15 Chapter 4- Triggers 16-20 Chapter 5- Triggers 21-25 Chapter 6- Triggers 26-30 Sample Content Preview Chapter 2 6 Allow your visitors’ experience to be an enjoyable one at your web site. Provide easy navigation, good content, fast loading graphics, search options, etc. You could offer online games that are related to your web sites theme. You could offer prizes to the high scorers too. 7 Keep changing or adding freebies to your web site. If people see the same freebie in your ads they will say to themselves, "Been there, done that". For example, you could introduce a new freebie every month. People will revisit every month to get the new freebie. 8 Add a directory to your web site. When visitors submit their web site, e-mail them confirming their link has been added and remind them to revisit. In your e-mail you could mention a product you are selling. You could also always send them an e-mail again to remind them to resubmit their listing when it expires (if the listings do). 9 Organize your marketing and advertising into a plan. Create a list of daily, weekly, monthly and all other future promotional plans. Try to follow your plan step-by-step every day. This will free up your time by being more systematic and organized. If the plan isn't working, don't be afraid to tweak it some. 10 Trade links only with web sites that you or your target audience would visit. They should offer their visitors valuable content or freebies. There is nothing wrong with filling your web site up with outside links if they're are interesting and helpful to your target audience. Chapter 3 11 Give people a free online utility. When you offer a utility that can solve a person's problem, people will definitely visit your web site. You could also allow other people to give it away as long as your ad is included in it. This would make a very powerful viral marketing tool. 12 Offer a free affiliate/reseller program. When you offer people a free opportunity to make money, they will line up to visit your web site. You should offer fair and high commission, affiliate training, a good tracking system, tested and proven marketing ads and other persuasive benefits. 13 Supply news stories related to your site. People want current news on the topics they are interested in. You could also include new "how to" articles. For example, if there is a hot or popular news story going on, you could somehow relate it to your web site’s theme. 14 Offer your visitors a free community. People like to have a place where they can have discussions with others on a particular subject. You could even create multiple online communities. For example, if you were selling gardening tools, you could have a message board to discuss gardening tips and a chat room about picking the right gardening tool. 15 Make people feel safe when they order. Explain to them you won't sell their e-mail address and all their personal information will be kept confidential. You could publish a strong privacy statement and explain to them how your secure ordering works in a little more detail. Chapter 4 16 Offer free samples or trials of your product. This will let people experience your product and attract people to your web site. You could also allow other people to give away your sample products. It would be like "viral pre-sell marketing". 17 Make your ad copy attractive. Your ad should list benefits before the features. Include guarantees and testimonials in your ad. Your ad should be easy to read, answer all the readers’ questions, give them many ways to order and, most importantly, persuade them to buy now, not later. 18 Remind people to come back and visit your site. They usually don't purchase the first time. The more times they visit, the greater the chance they'll buy. You could remind them with your e-zine, with a follow-up autoresponder course, an e-mail update reminder, etc. 19 Let people know anything about your business history. They'll feel more comfortable if they know who they are really buying from. You could tell them when you started your business, why you started your business, what kind of training you’ve had, how many employees you have ,etc. 20 Give people many ordering options. Accept credit cards, checks, money orders and other forms of electronic payments. You should be also open to adding new forms of payment as they become available. They could be the future and you don't want to be left behind. Chapter 5 21 Use reverse psychology on your banner ads. You could tell people not to click on your banner ad. For example, "Don't Click Here If You Are Comfortable With Your Looks." Another example, "Stop! Don't Click Here Unless You're Wealthy!" 22 Make your banner ad words as attractive as possible. Use words like ‘ultimate’, ‘powerful’, ‘sizzling’, ‘hot’, etc. Your words should relate to and highlight your total offer. You could also use specific words. For example, you could say, "Click Here To Increase Your Traffic By 120%!" 23 Give a discount offer on your banner ad. People are always looking for good deals. You could offer a percentage discount, dollar discount, buy-one- get-one-free discount, etc. For example, you could say, "Get 50% Off Our New Viral Marketing E-book! Click Here Now!" 24 Use a testimonial on your banner ad. This'll give people proof they aren't wasting their time clicking on your banner ad. The testimonial should include enough information so they understand the offer. You could also make them click the banner to read the testimonial. For example, "See What (famous person's name) Had To Say About Our Marketing E-book!" 25 You could offer your potential customers a monthly payment plan. Tell them they can pay for your product or service with easy monthly payments. For example, you could say, "You Can Own Our Product With 3 Easy Payments Of ($)!" Another idea would be to eliminate one of those payments later on in your ad copy.

Table of Contents Introduction 04 Chapter 1: What Are YouTube Ads All About? 06 Chapter 2: Getting Your Channel And Website Ready For YouTube Ads 09 Chapter 3: Setting Up A Basic YouTube Ads Campaign 14 Chapter 4: How To Promote Your Stuff In Recommended Videos And On YouTube Search 20 Chapter 5: Generating Qualified Website Traffic With YouTube Ads 25 Chapter 6: Generating More Sales With A Product Consideration Campaign On YouTube 30 Chapter 7: Generating Cheap Video Impressions With Skippable In-Stream Ads 35 Chapter 8: Getting More Qualified Views With Bumper And non-skippable Video Ads 40 Chapter 9: Reaching More Mobile Users With An Optimized Outstream Video Ad 45 Chapter 10: Generating Email Leads With A YouTube Ads Campaign 50 Chapter 11: Creating A Video Ad Sequence Campaign 55 Chapter 12: How To Create The Perfect YouTube Ad Creative In 2019-20 60 Chapter 13: How To Add Interactivity To Your YouTube Ads In 2019-20 64 Chapter 14: How To Create Advertiser-Friendly Videos And Avoid Violating Ad Policies In 2019-20 68 Chapter 15: YouTube Ads Best Practices For Marketers In 2019-20 74 Chapter 16: Advanced YouTube Ads Tips and Tricks That Work In 2019-20 78 Chapter 17: Do's and Don’ts 82 Chapter 18: Premium tools and Services to consider 87 Chapter 19: Shocking Case Studies 90 Chapter 20: Frequently Asked Questions 95 Conclusion 99 Top Resources 100 Special Offer 101 Sample Content Preview Chapter 2: Getting Your Channel And Website Ready For YouTube Ads Hello there friends! YouTube is increasingly becoming the perfect advertising channel for online marketers, and your best choice today has been to get started. Now, there are a couple of things that you have to do before you can create your first video ad campaign on YouTube. In this lesson we are going to show you how to prepare your YouTube channel and your website for YouTube ads, the right way, step by step. Linking Your YouTube Channel To A Google Ads Account You’ll have to link your YouTube channel to a Google Ads account in order to advertise your videos. All you need is an active Google Ads account to get started. First, go to your YouTube channel’s studio from anywhere on YouTube by clicking on the account icon in the top right corner and then click on the “YouTube studio” button. Now click on the “settings” tab located in the left-hand menu. Now move over the “other settings” tab and then click on the “advanced channel settings” link. Scroll down the new page and locate the “AdWords account linking” section. Click on the “link an AdWords account” button. Now you can link this channel with a Google Ads account. First, click on the “AdWords For Video” link. You will be redirected to your Google Ads account. Once in your Google Ads account you have to locate and copy your “customer ID”. You will find it in the top-right corner, right beside the profile icon. Go back to the YouTube channel tab and paste your “customer ID” in the “customer ID” box, then click on “next”. Now assign a name for your linked AdWords account and set permissions for the account. These permissions include “view counts and call-to-action”, “remarketing” and “engagement”. We recommend you to leave all permissions checked. Now click on “finish”. Now your YouTube channel is linked to Google Ads. Next up you have to approve the linked YouTube account on the Google Ads account. Start by going to your connected Google Ads account. Now click on the “tools” tab located in the top bar menu, then click on the “linked accounts” option under “setup”. Once in the “linked accounts” page locate the “YouTube” column and click on “details”. Now check the “link requests” column and click on “view request”. Now click on “approve”. Now your YouTube channel is fully linked to Google Ads and you can start running YouTube Ads campaigns! Setting Up Conversion Tracking On Your Website Certain YouTube Ads campaign setups will require you to set up conversion tracking on your website. If you don’t set up conversion tracking, you won’t be able to optimize campaigns for generating website traffic or capturing leads. The good news is that setting up conversion tracking is very easy. Start on your Google Ads account. You can sign in to Google Ads by going to “ads.google.com” on your browser while logged in to your Google account. Please memorize this step, because you will set up all your YouTube Ad campaigns from your Google Ads dashboard. Alright, now click on the “tools” tab located in the top bar menu and then click on the “conversions” option under “measurement”. On the next page, click on the “plus” button to create a new conversion to track. On the following page, select “website”. Next up you have to set up the conversion tag. A conversion tag is a tracking code that is optimized to track conversions on your website. Start by selecting a conversion category. You can track “purchase”, “lead”, “page view”, “sign-up”, and “other”. For this example we are going to select “other” to simply track clicks and activity. Now enter a name for your conversion in the “conversion name” field. Now you have to select a conversion value. Conversion values are used to record the value of a conversion when it happens. You can “use the same value for each conversion” if you’re tracking leads or sales of products with the same price. You can “use different values for each conversion” if you’re tracking sales of products with different prices. For this example, we are going to select “don’t use a value for this conversion” because we’ll be tracking all conversions in general. Now select conversion count. You can select how many conversions are recorded per click. It is recommended that you select “every” if you want to track individual conversions when they matter, such as product sales. It is recommended that you select “one” when it is enough to count a single conversion after a click, such as when leads sign-up to a newsletter from any of your several opt-in forms on your website. Now click on “create and continue”. Congratulations! Now that you’ve set up your conversion action, you have to add it to your website. Start by clicking on “install the tag yourself”. Now locate the “global site tag” and copy it to the clipboard. Now you have to add it to your website. To add this code to your website, you will need administrative access to the website code. In this example we are going to add the code to a WordPress website. If you are using WordPress, you can access the website code through the theme editor. Start on the WordPress site dashboard, move over the “appearance” tab, and click on the “theme editor” option. Now move over the “theme files” menu and click on “theme header”.

Table of Contents Introduction What Is PLR? Who Should Consider Using PLR? What Are the Benefits of PLR? What Should I Look for in PLR Content? How Do I Find PLR? What Are the Different PLR Rights and What Do They Mean? What Can I Use PLR for? How Do I Customize PLR? What Are the Big PLR Mistakes to Avoid? How Do I Create My Own PLR? Conclusion Sample Content Preview What Are the Benefits of PLR? Most business owners evaluate decisions based on two main criteria: Will it save me time? And Will it save me money? With PLR, the answer is a resounding Yes! to both questions. Here's a little more information about how PLR content can help your business: 1. It gives you a starting place. Whether you use it as a completed product or as merely a starting place for your own content, PLR can save you tons of time. You can make a few adjustments to the information you receive and publish it as-is, or you can take a little more time and rework it. But even if you give the PLR content a complete overhaul, it's a shortcut worth taking. Any writer can tell you it's much easier to have content to start from, rather than beginning from scratch, so even if you scrap 90 percent of the material and use only the table of contents, you've got a head start. 2. It's like a business in a box. Online, content is king, regardless of your business structure or industry. All people see is what you put in front of them, so by populatinga new website or blog with pages of high-quality content you'll be on the fast track to building a business. 3. It helps you get to profitability faster. Any entrepreneur can tell you that when you work for yourself, time is money, often literally. So by saving time, you're well on your way to giving a boost to your bottom line. Not only that, by helping you get a product to market more quickly, you're that much closer to making money. 4. It makes you look like an expert.Imagine walking into an upscale winestore, looking for the perfect bottle of cabernet sauvignon. But not only are there no bottles on the shelves, there's no staff person to ask for assistance. Faced with this situation, you'd soon head out for greener pastures with no one there to help youfigure out what to select. The same need for expertise exists online; if your site is nothing but a shell with no depth or real information, your visitors aren't going to stay long. Having high-quality content on your site is imperative when you are attempting to present yourself as an expert in your field. 5. It gives you multiple revenue streams.Maybe you've strictly been offering services but want to also sell ebooks, or you want to try your hand at a podcast or membership site, but thought you couldn't expand your offerings due to time constraints, PLR can get you there, quickly. And that means more money, quicker. What Should I Look for in PLR Content? PLR content comes in all varieties, from extra-cheap to custom. You may be wondering how to select from all the PLR services advertised –what makes them different, and what do you need to think about? There are five criteria in particular to use to evaluate potential PLR: 1. Is it professionally written? Writing is a skill, just like painting, scuba diving, brain surgery, and rebuilding a carburetor. Just as you wouldn't hire any old guy standing at the bus stop to fix your cranium, you also shouldn't think just any person who throws up an ad online can create fabulous articles and other content for your business. Look for PLR that's written by a native-language speaker, who's got proven talent with the written word. 2. Is it professionally edited? Editing –going through an article or report and evaluating it for grammar and spelling, vivid language, and strong content –is a specific skill, one that needs to be performed on any piece of writing. Professional editors are experienced in reading others' writing -findingsentences and paragraphs that aren't clear and improving them. That's why editing is important. Good editors will not just make sure the content is good; they'll make it better. 3. Does it have limited distribution? If you're putting something out to your customers or prospects, it shouldn't be content they're going to find on 4700 other sites in your niche. Some PLR providers put no limits on the number of customers to whom they sell their content, so you could conceivably encounter the same exact information on hundreds, if not thousands, of other sites. 4. Is it targeted content? With some PLR providers, you sign up for a membership without any guarantee of content or topic. As a result, you may get one set of articles appropriate to your niche, and 35 other articles on basset hounds, selling ferret manure, and quick ways to clean dentures with turpentine. 5. Does the content provider have a good reputation? Some PLR brokers who promise tons of articles for an extremely low cost make their money by selling, to put it bluntly, junk. You may get articles taken illegally from other sites in violation of copyright, or inaccurate, poorly written garbage. By turning to a provider with a good reputation, you can be ensured of getting legal, high-quality content. Though there is a ton of PLR content available, only a fraction of it is worth your time and money. Evaluate potential sites according to these five factors to make sure you get your money's worth. How Do I Find PLR? Now that you're convinced that PLR is good for your business, you may be wondering how to get your hands on some good stuff. Here's how to find all the PLR sites you need... but make sure to evaluate the material to make sure it meets your high professional standards: 1. Google. Google.com will bring up almost 2.5 million responses to a search for “PLR.” “Private label rights” will reduce the number to about 400,000 –but still plenty for you to find PLR on your niche. Start with Google, search on “PLR” plus your niche (for instance “PLR” and“wine tasting”), and you'll have a great starting place. 2. Ask for referrals. Want a great criminal defense lawyer? A French tutor for your poodle? A plant-sitter? Ask a friend! And the same goes for PLR –ask your fellow business owners and entrepreneurs to see where they go for their PLR content. (Note: You may want to ask those outside your niche, so you won't end up using the same content as your biggest competitor). 3. Advertise. Put up an ad on a site like The Warrior Forum (www.warriorforum.com), Lynn Terry's Self-Starters Weekly Tips forum (www.selfstartersweeklytips.com), or other online business forums to which you belong. State what you're looking for, including niche and price range, and get ready for the responses.

Sample Content Preview HEADLINES AND PICTURES Even if someone isn't interested in what you are selling, he/she may still want to look at your post just to see what the picture is that you've inserted there along with your post. This works great on Craigslist and on other sites that allow pictures, but don't necessarily post them to view until someone has actually clicked onto your posting. Instead, the person reading ads may see a ton of ads with nothing different, but one that says “pic” next to it. Voila! Even if he/she doesn't care much for your headline, he’s/she’s going to click onto that ad just to see the hidden picture. If you pair that picture with an attention-grabbing headline, you can be sure you've created a psychological trigger that few will be able to pass up. Once you've got him/her to click on the general ad, he’s/she’s already there, so you can bet he/she will at least read your post, increasing the chances of getting him/her to click on the backlink too. Magnetize Your Online Presence Another strategy that you can use in relation to pulling people from different areas is to carefully magnetize your online presence to make it attractive and appealing to your target demographic. This is important to use in conjunction with practices that pull people from other sites, like Facebook and Twitter. After all, on social networking sites, the product is you until they get to find out more about your business. Until then, you're selling who you are until some level of trust is reached and people are willing to visit your sites due to your online presence on social networking sites. CAREFUL PROFILE BUILDING People on social networking sites tend to want to network with other people of similar interests. This makes these types of sites very valuable to help you find new customers to target in your niche. However, they're not going to search these sites the same way that they use Google to search for a product because the product on a social networking site is a person first. They are generally known via their social networking profiles and then are harvested off these sites and converted into customers later. This makes the careful and thoughtful building of your social networking profile extremely important to attract the right demographic to you as your friends and followers. The way to get the right people to connect to you on these sites is to use your profile to list activities and interests that coincide with your marketing How To Build Traffic To Your Website niche. If you are a financial planner, for instance, you might want to list some good financial planning books in books you've read. Maybe you follow a specific financial guru, then list their DVDs. The more descriptive and targeted your profile happens to be, the more likely people of similar interests will want to connect with you online. POST FREQUENTLY Once you've got the right profile, you want to post frequently to get people used to visiting it. You can post informational links from other sites, as well as your own copy from your own sites and offerings. When you mix in other people's links with your own, the odds that people will click your links increases too since they won't know which links are promoting your offerings and which are informational ones that you're posting to be helpful. Some sites will require even more frequent postings, like Twitter. There, it's not unusual to post 140 character tweets 7 to 10 times a day. On blogs, posting daily or every other day works great. Some bloggers, however, even post twice a day. The more you post, the more traffic you will generate. Get Traffic Through Social Networking As was mentioned earlier, you want to visit and maintain an online presence on sites with large traffic audiences. Twitter and Facebook have massive audiences, and they can be highly targeted once you know how to set up a profile that attracts only the demographic that you seek. However, you still must learn the intricacies of each site and seek to set them up so that you can literally update your posts in your sleep. TWITTER Twitter is called a “microblogging” site because the posts consist of 140-character updates that are called tweets. Obviously, it doesn't take long to craft a tweet, but it does take skill to do it well. Just tweeting isn't going to generate traffic back to your site if you have no followers. That's why it's important to build an attractive and magnetic profile and then actively seek followers. You can do this by just going out and following others in your market niche. Many will follow back out of pure courtesy. Even if you only have a few followers, you can still gain massive exposure if your tweet is picked up by someone in your audience and retweeted (reposted) to his/her audience too. If that keeps going from one person to another, your tweet can go viral and reach millions, even if your group of followers is quite small. It is How To Build Traffic To Your Website always better, however, to get as many followers as you can in your target niche to increase exposure. Twitter presents some interesting dynamics in that it's acceptable to post links to your own offerings, whereas other sites might consider them as spam. They also let you tweet many more times a day than other sites will let you post. This is really great to know so that you can automate tweets using services like SocialOomph to schedule tweets at different times of the day, even if they're the same tweet text.

Sample Content Preview LINKS You can generate income by establishing a set of links on the Internet. The links can be placed in two basic ways. Some links will be embedded into your website, and clicking on them will keep the customer on your site by sending them directly to the Web page desired. The second set of links is those that take customers to a different website. Internet marketing has reached a sophisticated level of strategies and techniques that allow you to drive business to your website. The only way to make money on a website is to have visitors. So a stream of income can be generated through well-placed links. You will notice the term “well-placed” is used because a link placed in the wrong spot on the Internet can be fairly useless. For example, if you are selling food products containing meat, it would not make sense to place a link on a website that caters to vegetarians. How many people do you think will click on the link leading to your site? Not many! Links can work both ways. You can place links to your website on the sites of others or other site owners may pay you to advertise on your site. A reciprocal link program is one where you and the other site have links to each other’s sites. Reciprocal links provide two primary benefits. The first benefit is the fact that you increase your website traffic, which should lead to increased revenue. The second benefit is that a reciprocal link can lead to a better search engine ranking since each customer clicking on a link to your site will count towards its ranking. You can sell advertising spots on your website to generate income. BANNER ADS When you go to the beach, chances are that you’ll see a small airplane flying and pulling a waving advertising banner. On the Internet, the banner is placed on a site and is usually long and narrow like a real-world banner would be. The most common size used is 468 pixels high and 60 pixels wide. The banner ad can be static, and the website visitor will simply read what it has to say. If they like what is read, the customer then clicks on it to get to the website or product being advertised. Some banner ads wave as much as the ones that wave behind the airplanes. They contain animated graphics and can shimmy and shake to get the reader’s attention. Streaming banners are popular on some websites with the information changing regularly. Banners can be placed on your own website or on other websites just like reciprocal links. Banner ads are not as popular as they used to be, and some Web page viewers find them to be somewhat annoying. So you should be careful about how and when you use banner ads. Another form of advertising that can create a revenue steam is email marketing. Email marketing is the Internet equivalent of direct marketing. You can send emails to anyone you choose, and all you need are email addresses. The promotional emails can offer interested people information about your website, products, or services. In the email, there will be embedded links taking the customer directly to the location on your website where he or she will find what is being promoted. Email marketing should never degrade into a spam campaign. Spam is unsolicited emails. Sending mass emails to people who have not requested the information will probably not generate any website traffic, and thus, no income either. But you will manage to annoy a lot of people and give your company a bad reputation. SEARCH ENGINE MARKETING (SEM) Search engine marketing is not the same as search engine optimization. Search engine marketing (SEM) is a more comprehensive term that includes a range of activities designed to promote a website on the Internet, and thereby, create income. SEARCH ENGINE OPTIMIZATION TO IMPROVE WEB PAGE RANKING Search engine optimization is the process of designing a website so that it appears high on the list of search engine results after someone does a particular search. Search engines are sets of software, like Google or Yahoo, that collect information on websites and then produce website rankings. Search engine optimization involves using keywords that are collected by the search engine crawlers. The statistics are used to create the non-paid rankings. The theory is that the higher a webpage is ranked, the more traffic that will be driven to a website. But there are millions of pages on the Internet now and not everyone can make it onto the first page of search results simply through keyword use. That is why it’s important to use a variety of marketing strategies to generate income. SUBMITTING WEBSITES TO ONLINE DIRECTORIES You can submit your website to the major search engines like Google, Yahoo, and MSN, but there are many specialty directories available also. Many of the directories are free, while others require a fee. Directories are organized listings of topics or areas of interest with relevant websites listed. Directories can save Internet browsers a lot of time while also driving traffic to your site.

Sample Content Preview DON'T SKIP YOUR CONTACT INFORMATION In the United States, it is required by law that all commercial solicitations have some form of contact information on them. This is designed to allow those who receive the emails to be able to contact you ask you for removal. Often, all that needs to be provided is your email address or your business's mailing address. If your area requires the use of this type of solicitation, use it. You do not want to find yourself out of business before you start. In addition to providing your contacts with this legal requirement, by publishing your company's contact information at the bottom of emails like this, you help show them that your business is, in fact, authentic and this could help them decide to work with you. IT ISN'T THAT BAD While each of these items may seem like overkill, and they may push you away from wanting to use email marketing, they should not do so. In fact, once you get the process underfoot you can easily manage your email marketing methods without thinking about them. This takes the pressure off you and allows your clients to feel better about working with you. MARKETING METHODS YOU HAVE With email marketing, there are various ways to get started. You may want to use several of these options, or perhaps just one or two. The key is to personalize the methods to match your business's need. Ultimately, you have to ask yourself, "What will help my potential customers invest?" Consider the following options that you have. Chances are good it will only take you a short amount of time to start implementing and benefiting from these email marketing methods. DAILY COMMUNICATION One of the first places to start with email marketing is to get the daily message out. Email has become so commonplace it has even taken over the short phone calls people make to each other to check in. On the same token, daily communication to your clients is one of the best ways to let them know what is happening within your business. Daily communication with your email list is not meant to be something that sells to them hard every time. Rather, look at it as a way of getting in touch with the clients that you have. You are just sending them a note, which of course has links back to your website to help you to sell your service or products. Why do you want to communicate like this? One reason for doing so is to simply keep your company, your product, or your service in the minds of the potential client or customer. It allows them to know who you are and helps you to develop a relationship with them. It is important not to overdo it. As mentioned, you do not want your commercial messages to be considered spam. Rather, you want to make sure you always offer something of use, some form of information or otherwise alerting the customer or client to what you have to offer. If you are not running a special, instead offer some advice or wisdom in the email. The best way to manage this type of personal communication is to use a simple email client that will allocate email addresses into the appropriate groups. Then, you can send out one email address to a group of contacts appropriately. Especially at first, there is no need to invest in a hefty email marketing program like an autoresponder. Instead, invest in good organization through your Outlook program or any other email client you use. This way, you are not investing anything additional. EMAIL NEWSLETTERS The next type of email marketing method to incorporate into your business is the email newsletter. Email newsletters only different from small messages by length. These usually will provide you with more in depth information and may teach a topic. In terms of email marketing methods, the email newsletters are a good option for most businesses. Many businesses will allow their customers to opt in to a monthly newsletter. The newsletter will let the customer know what is happening within the business, alert the consumer of new opportunities or discounts, or provide some other type of information. Be sure that your email newsletter is interesting to the reader and relates in some way to your business. For example, if you offer credit card information and resources on your website, in which you hope your email list will sign up for a credit card through you, then your email newsletter should somehow relate. It may offer helpful tips to choosing the right type of credit card or may explain what rewards programs are available. Newsletters do not have to be expensive, especially if you learn to create them yourself. A variety of pc programs are available to help you do this. You can also outsource this work if you would like to. If you do the work yourself, you may spend more time rather than money on the process. Email newsletters should always point the consumer back to your website. For example, it should include a number of links (without going over board) to your website or the affiliate link you wish them to use. The key is to get on top of the program by offering a useful, insightful newsletter that gets people to react. A sales like pitch is not always the way to go as that may cause more of your clients to hit the removal link on the bottom of that newsletter instead. USE EMAIL FOR LEAD GENERATION After you have some experience using email as a marketing method in the above mentioned ways, you can begin to explore the options of using it as a lead generation tool. Most often, companies will start off using email marketing as a means of communicating with the client after an initial purchase or visit to their website. This is not always the only way to go. You can gather email addresses in a variety of forms and send them commercial emails (without spamming them.) Many companies use this method to help them find new customers and then to generate sales from these programs. When using your email marketing methods to gather leads, you have to keep a few specific things in mind. First, you need to be sure you are not spamming anyone and that you have permission in some form to email the person. MAKE IT SUCCESSFUL In order to make your email promotion successful, you need to be sure you are getting the best information across. To be successful, you will need to get leads from these messages. Here are some tips to help you to accomplish this. #1: Use Images Correctly One mistake many people make is not using images properly. Since most email clients will block images received from your newsletter or other email, realize this. It means that half of your audience is not likely to see your images when they open your email. Most of these programs have a default setting that, unless changed, will block images from being displayed in emails.