Sample Content Preview Not only does Facebook have the largest amount of potential customers for you through their billions of users, they also provide you the opportunity to engage with your target audience. The most effective way to do this is through the use of Facebook Live events. Facebook users are three times more likely to watch a live event than they are to watch a prerecorded video. Millions watch pre-recorded videos on Facebook each day so imagine how many people you can get to watch your live event! Facebook now prioritizes live events in their algorithm so you have a lot more chance of your event being visible in the news feeds of your audience. Live events have higher priority than pre-recorded videos. With your Facebook Live event you can respond to comments from your viewers as they arrive. You are saying to your audience that you are there for them right now in real-time. You can create a very good experience for your viewers and they will feel truly engaged with you. Drive Traffic to your Funnel You can use your Facebook Live events to drive traffic to your sales funnels. If you don’t have a sales funnel then you need to set this up prior to your live event. A sales funnel starts with lead generation. You get people into the funnel by offering them an incentive such as something valuable for free. You need to tell your viewers about the valuable free gift that you have for them during your live event. Mention your funnel link and explain how much benefit they will get by obtaining the free incentive. Facebook Live is a great tool for driving targeted leads to your funnels. Build your Email List While we encourage you to try and obtain sales for your product or service during your Facebook Live event, not everyone is going to be ready to make a purchase at that time. So you need to ensure that you get as many people to join your email list as you can during and after your event. Signing up for your email list must be the first step of your sales funnel. Once you have these people on your list you can send further emails to them encouraging them to go deeper into your sales funnel. OK so now you know why you should use Facebook Live events to promote your business, let’s look at the 12 effective promotional tactics using Facebook Live that you can use to drive leads and sales and give your brand a boost. People will always be interested in learning new things that matter to them and a “how to” video using Facebook Live is a great way to deliver this. What you need to do here is to explain something that is closely related to your products or services and then show the manual or long way around to solving the problem. You can then pitch your product or service as the quickest and easiest way to solve the problem. So if you are teaching people how to get more visitors to their website for example you can show them a number of ways to do this which involve a lot of time and effort. Then pitch your product as a way of saving a lot of time and money as it automates the process. When you really know your audience you will be able to easily come up with topics for how to videos that you can create as live events on Facebook. These events are very popular and you can use them to increase awareness of your brand and your products and services. If you have a new product or service launching soon then holding a Facebook Live event to tell your audience about it is a good way to increase exposure. A live video is always going to be more effective than a pre-recorded video and much better than just making an ordinary post with a product image. When you showcase a new product or service with a live event you can go into great detail about the benefits to the audience. You can answer questions that people have about your new launch which you cannot do with normal videos and posts. You can really build anticipation for a new product or service with a Facebook Live event. Then you can hold a follow up event when your new product or service has launched. Be sure to invite the viewers from the first event and you will have an audience that is revved up and ready to buy. A great way to increase your sales is through making special offers. There are a number of ways that you can put these offers together and no matter how you create the special offer, a Facebook Live event is the best way to spread the word about it.

Table of Contents CHAPTER 1: MAKE EATING HEALTHY A LIFESTYLE, NOT A DUTY.......4 THE 3 KEY ELEMENTS. 4 HEALTH IS WEALTH.... 8 THE IMPORTANCE OF A POSITIVE MINDSET..... 12 CHAPTER 2: BENEFITS IN EATING HEALTHY.... 15 THE BENEFITS... 17 CHAPTER 3: ALKALINE FOOD VS ACIDIC FOOD 26 PH VALUE..26 CONSEQUENCES OF EXTENDED ACIDOSIS... 29 PRACTICING ALKALINE DIET......31 ALKALINE FOOD 31 ACIDIC FOOD......36 CHAPTER 4: FOOD PYRAMID...... 42 WHAT IS FOOD PYRAMID? 42 THE HEALTHY EATING GUIDELINES.. 46 STAGES OF CHANGE.. 53 CHAPTER 5: FOOD CHOLESTEROL.58 WHERE DOES CHOLESTEROL COME FROM?...... 58 TYPES OF CHOLESTEROL.... 59 TOP 5 TACTICS TO IMPROVE YOUR CHOLESTEROL LEVEL62 TREATMENT FOR HIGH CHOLESTEROL...... 69 CHAPTER 6: TYPES OF RECOMMENDED FOOD. 71 THE BEST FOOD CHOICES..71 CHAPTER 7: COOKING UP SIMPLE HEALTHY MEALS......82 MEAL PLANNING....... 82 THE RECIPES......83 CHAPTER 8: GENERAL GUIDELINE TO OVERALL WELL-BEING...94 4-STEP EATING HABIT HACKS.. 98 Sample Content Preview The Importance Of A Positive Mindset Mindset plays the biggest role in determining your actions. Your mindset is the fuel to your actions. When you feel good about yourself, you will look good. You might not be good enough now but don't worry...Don't beat yourself up. All you have to do is to keep a positive mindset. Look into the mirror and tell yourself, “I look good”. “And, I will look even better from now onwards. I just need to eat and live healthy.” Looking good increases your self-esteem. And what’s most important is you need to feel good about yourself. Feeling good keeps you motivated and jovial. It gives you the energy and motivation to keep going until you’re at your best and to maintain your best. A fitter and healthier you leads to higher productivity as well. Most people think that a diet is associated with weight loss, bodybuilding, and good body shapes. They have forgotten that a healthy diet is equally important in overall health and well-being. By taking the time to learn how to eat healthy, you have stepped onto the route that leads you to a strong, healthy body. Take a minute to think over the famous quote “Success is a journey, not a destination”. We may replace the word ‘success’ with the word ‘fitness’. Learning to make the correct decisions in your nutrition will convert to a healthy lifestyle that is never ending. Begin to construct the habits that will step-up your enjoyment and quality of life today! Chapter 2: Benefits In Eating Healthy Why do you need to eat healthy food? I’ll tell you the reasons WHY… After all, why would you commit your life to eating healthy if you don’t even know your ‘WHY’? Make sense? Well… Eating nutritiously is one of the most important things you can do to enhance and maintain your health. What you eat has a great impact on the way your body functions. It all comes down to the type of food as well as the amount of food you consume. Eating a healthy diet affects your body in a positive way. You'll notice you feel better and your body seems to function better. A healthy diet can balance out your body and allows it to function in its most efficient state. Eating balanced meal helps the body work to its full potential, which is particularly important for people living with busy and tight schedule, or just people who are constantly feeling not energized and easily falling sick. Many people find they can improve their quality of life and sense of well-being by focusing on aspects of health that can be controlled and changed – such as healthy diet. Regardless of when you begin, eating a healthy diet can assist you in maintaining and even improving your health - even more so if you combine it with exercise as well. This can aid you in life by providing you with the energy you require to remain active and do the things you wish to do. As well, healthy eating can also stop or slow down the advancement of numerous chronic sicknesses, such as heart disease and diabetes, osteoporosis and a few types of cancer. Eating healthy can also help you deal better with both physical and mental strain, operations and even the common cold or influenza. What is the link between consuming healthy food and maturing well? Healthy living - which includes both consuming healthy food and maintaining a regular exercise routine - can assist you in conforming to the natural maturing process and keep your youthful vigor. The fundamentals of healthy living: ● Consume an assortment of nutritious food ● Eat in moderation ● Size matters, so limit your portions Eating healthy can promote a lot of benefits to your body and also your life in general. When we stick to a healthy, balanced diet, we are allowing our body to be properly nourished. Hence, as a result we will be able to gain health benefits from our healthful efforts. The Benefits 1) Improve Immune System Good nutrition is essential to a strong immune system. Eating healthy can help ward off many illness such as the flu and other health problems including arthritis, cancers, allergies and abnormal cell development. Right precaution should be taken to prevent all these sickness. With a strong immune system, you will feel constantly boosted with energy and strength to carry out any daily activities.

Table of Contents Introduction 6 Chapter 1: Know What Matters 9 Find Times When You Were Happiest 9 Find the Times When You Were Proud 10 Find Times When You Were Satisfied and Fulfilled 10 Determine Your Top Values 11 Reaffirm Your Values 13 What If I Have More Than One Value? 14 Chapter 2: Balancing Work Without Compromising Your Career 17 Consider How You Work 18 Stop Comparing Yourself to Others 19 Learn How to Say No 20 Leave Work at the Office 20 Chapter 3: Balancing Family and Time With Loved Ones 23 Plan Ahead 23 Turn Off the Technology 24 Listen to the Needs of Others 25 Use Words of Affirmation 25 Chapter 4: Balancing Relationships to Faster Stronger Social Ties 28 What Makes Social Connections Healthful? 28 What Counts 29 How to Strengthen the Ties 30 Chapter 6: Make Life Worth Living By Balancing Your Hobbies And Passions 36 Chapter 7: Don’t Forget To Act 41 Chapter 8: Put It All Together 45 Start Small 45 Do One Day At a Time 46 Know When to Say No 47 Stop Adding More Activities 49 Take Time to Breathe 49 Cut Out the Electronics 50 Consider Time Management 51 What is Your Organizational Pattern? 52 Conclusion 55 Sample Content Preview you know is right. This makes it easier to approach all decisions with clarity and confidence. You will also have some peace of mind to know that what you are doing is going to be the best for your future and current satisfaction and happiness, based on what is the most important for you. The most important thing to remember is that the answers to all of these questions will be different for each person. Each person has their own values and what they find is the most important for them. Do not compare yourself to someone else. Figure out what your values are on your own for the best results. What If I Have More Than One Value? It is possible to have more than one value at a time. In fact, most people do. You probably will take a look at the list that we will talk about and all the aspects that come with balancing your life and will want to work on all parts of it at some point. But the important thing to consider is what your biggest values are right now and what you feel is the most important in your life right now. All of the areas of your life should hold some value for you. And your most important value will probably change. If you do not have kids right now, your work may be one of the most important parts out there. But if you do have young kids, you may want to focus more on personal time with them and less on your career for now. It all depends on the unique individual and what works the best for them. Chapter 2: Balancing Work Without Compromising Your Career One area that a lot of people struggle with is trying to figure out how they should balance their work and their home life, without sacrificing their career. They have a lot of big ideas on how to create a great career and getting ahead, but they also worry about not getting a chance to spend time developing their family when they are short on time there too. Prioritizing your work life balance is going to reduce the amount of stress that you have and prevent things like burnouts. This will help lead to a healthier and happier life overall. Recognizing the value of this, many professionals are trying to look for ways to have flexible work days and hours and choosing jobs that help them get ahead while still getting a chance to spend time with the family. But how are professionals supposed to achieve a good work life balance without having to sacrifice your career ambitions? Some of the steps to make this happen includes: Consider How You Work Finding the right work and life balance is all about redefining the attitude that you have to work and then figuring out where all of your priorities lie. You do not need to do a deep soul search to make this happen, but you can go through and look at some of the practical elements. Map out what you would like to achieve in your personal and professional life, and then put a timeline that is realistic on it. For example, start by looking at how you divide up the working day, how long you spend commuting, and when you seem to be the most productive. Would remote working make life a bit easier? Is there the right supports for you to achieve success in this business while still being at home sometimes? Once you have a better idea of what is occupying your time and what you would like to give more of your time and energy to, it is easier to compartmentalize some of the different elements without having unrealistic expectations on yourself. Realize that it is not always possible to get the perfect split with home versus work time. Some weeks you may get more home time and others you may have to do more work time. But if it is balancing out from one week to the next, this is a good sign that you are focusing on your values. Stop Comparing Yourself to Others This can be important for your personal and professional life. Stop looking to others to validate how happy or successful you feel. While it is a good idea to have some tracker for your progress to make sure that you are performing well, you do not need to add in the progress or the accomplishments of others to make this work. The biggest issue here is that how well others are doing is not going to be important to your own trajectory for work. Plus, you are probably not seeing a true comparison. Sure, that other person is probably ahead in work, but maybe they do not have kids at home to take care of? Maybe both you and your spouse are working with they have someone at home. The grass always looks better on the other side of the fence, so stop comparing and focus just on your own goals along the way.

Table of Contents Introduction Chapter 1 – Are You Living In Your Comfort Zone? * Living in a comfortable bubble * Comfort zones do change * When comfort becomes a problem Chapter 2 – Step out of Your Comfort Zone – Don’t Let It Kill Your Dreams * Breathe new life into your dreams * Your true potential * Learn new things Chapter 3 – Key to Success – Setting the SMART Goals * The smart thing to do * Setting SMART goals Chapter 4 – Planning Your Course Of Action * A sense of direction * It’s all about the details Chapter 5 – Overcoming Your Fears * Understand your fear * Keep yourself occupied * Stop scaring yourself Chapter 6 – Substitute Negativity with Positive Thinking * Focus on what really matters * There’s no limit to what you can do * Look forward to your failures * Be excited about the future Chapter 7 – Working On Your Self-Discipline * Learning to say ‘no’ * Good habits are important * You need accountability * Rewarding self-discipline Chapter 8 – Stay Motivated Even In a Slump * Extrinsic motivation * Intrinsic motivation * Make motivation a habit * Turn obstacles into opportunities Chapter 9 – Widening Your Comfort Zone * The unfamiliar becomes familiar * Fight the good fight * Continue challenging yourself Chapter 10 – Let’s take The Leap * Believe in yourself * Integrity is necessary * Bend but don’t break Conclusion Sample Content Preview Chapter 1 – Are You Living In Your Comfort Zone? “A dream is your creative vision for your life in the future. You must break out of your current comfort zone and become comfortable with the unfamiliar and the unknown.” - Denis Waitley We all like getting comfortable. We like living and doing things in comfort. In this day and age of instant gratification, we can easily get the things we want. For instance, with just a push of a button on a mobile app or a click on your computer mouse, you can have your food and groceries delivered to you. There’s no need to stand in line all hot and sweaty. Thanks to the Internet, you can get practically anything you like delivered straight to your doorstep. Living in a comfortable bubble When we get too comfortable, we tend to live in our own little bubbles. At first, we may feel happy, satisfied, and safe in our little safe zone. We’re able to do things that don’t stress us out or make us anxious. Eventually, however, we become bored and uninspired. We become unhappy. Our dreams get relegated to the back burner. But many people still don’t want to rock the boat even though they’re unhappy. Does this sound like you? You want to leave things the way they are. You’ve gotten too used to comfort that the mere thought of leaving it to go do something uncomfortable leaves you in a cold sweat. What does it mean for you? It means you’ve changed. And it’s not for the better, either. Where your dreams once consumed you, you’ve now turned into a scared little mouse. Always afraid your small block of cheese is going to get stolen right from under your nose. Comfort zones do change You want to go out and chase your dreams, but you’re afraid that if you do leave your comfort zone, you won’t be able to find your way back. You think it’s going to disappear. But it’s not true. You know why? Because our comfort zones don’t remain constant forever. As we grow older and have more life experiences, our comfort zones grow with us too. Think of it this way: What you have inside your comfort zone now used to be outside of it at one point. Look at your home. For most of us, our homes are at the center of our comfort zones. It’s where we go home to sleep, eat, relax, have fun with the family, all that good stuff. But, have you always lived in that same home? Did you always have the same people living in your home? I’m willing to bet your answer is going to be a big ‘no.’ So, before you moved into your present home, you were living somewhere else. And that somewhere else was also part of your comfort zone. When you decided to move from your old home to the new one, you probably felt scared. Excited, too, but mostly scared. You were leaving your old comfort zone behind. However, after a few days, weeks, or months of living at your new home, you suddenly realized it’s become your new comfort zone. You no longer felt scared. Your new home is no longer the ‘unknown.’ You’ve finally settled in. You’re finally comfortable. See, that wasn’t so bad, was it? There’s nothing wrong with being comfortable. After all, everyone seeks it no matter what their status in life is. When comfort becomes a problem When comfort suddenly interferes with your dreams and your goals in life, it becomes a problem. When you get to the point where you let your comfort take precedence over your dreams, then it’s a problem. Your comfort zone has become a problem. Now the thing is, problems aren’t meant to fester. They’re meant to be solved and remedied. So, when your comfort zone stands between you and your dreams, you need to make the right choice if you want to succeed.

Table of Contents Introduction......6 Chapter 1: The Top Health Benefits of Running – It’s Not Just About Weight Loss!....9 Why Running is THE Number One Way to Lose Weight.9 The Many Other Benefits of Running.....12 Chapter 2: Why Aren’t You Running Yet? Overcoming Obstacles and Becoming a Runner.......17 Where Most New Runners Go Wrong...18 Your First Run And Your New Program.......20 Correct Goal Setting......22 Chapter 3: Your Running Kit – Crucial Clothes and Accessories for Getting More From Runs..24 Running Watches and Fitness Trackers.....26 Chapter 4: Choosing the Right Shoes for Your Gait and Avoiding Injury.....29 Some Common Injuries and How to Avoid Them32 Stretching......33 Chapter 5: Correct Running Technique Explained! (And a Primer on Barefoot Running)...35 How the Tarahumara Run.......37 How to Switch to a More Minimal Running Style..38 Chapter 6: How to Lose Weight With Running...40 Combining Your Running With the Right Diet.42 Chapter 7: HIIT Versus Steady State Cardio.46 The Fat Burning Zone – Fact or Myth?.46 What is Interval Training...47 Chapter 8: Marathon Training 101...49 Chapter 9: Advanced Techniques – Fasted Cardio, Trail Running, Resistance and Going Barefoot.53 Fasted Cardio....53 Running Off Road...54 Lactate Threshold...55 Chapter 10: A Recipe for Running Success..57 Conclusion and Closing Comments.....60 Sample Content Preview Chapter 1: The Top Health Benefits of Running – It’s Not Just About Weight Loss! So a good place to start is with why you should run in the first place. And the big reason for a lot of people reading this is going to be that whole ‘weight loss thing’ that we talked about. Simply put, running is THE number one way to lose weight… Why Running is THE Number One Way to Lose Weight That sounds like a bold claim, so let’s back it up. And to do that, we’ll start by assessing how anyone goes about losing weight ever. What is the key to weight loss? Actually, there is one very simple equation when it comes to losing weight – and that is that you have to consume fewer calories than you burn. When you eat food, your body absorbs the nutrients to help support various processes in the body and it absorbs glucose in order to provide useable energy. That glucose moves around the blood stream and when you move, breathe or run it is sent to muscles and the organs in order to give you the energy you need. But what if you are just lying around and you’re left with energy left over? In that case, the sugar is converted into fat and is stored around the body under the skin. This is what makes us look less attractive and what can also cause numerous health problems. On the other hand, if you need more energy that is available to you, then your body will have to look toward its existing fat stores. It will then put you in an aerobic state, meaning that oxygen will be sent to the fat stores and will break down the fat to provide you with more energy. All this happens on a moment to moment basis but the best way for us to monitor it is to look at our daily total. That means we need to look at our daily calorie intake and our daily calorie burn in order to work out the difference. What you’ll be left with is either a ‘calorie deficit’ or a ‘calorie surplus’. A surplus means that you have left over energy that the body is going to store as fat. A deficit means that you used more than you burned, so you’re going to have removed some of your fat. It’s a little like writing a budget but instead of trying to save money, you’re trying to lose calories. So where does running fit in? It actually plays an important role for all kinds of reasons but the most simple and straightforward to understand is this: running burns a lot of calories. In fact, a forty minute run will help you to burn something like 500-800 calories. That’s a huge amount and more than you could probably burn with any other form of exercise. And to put this in perspective, most people will naturally aim to consume around 2,000-2,500 calories in a day. That means that running for just one hour can burn somewhere between 1/2 and 1/3rd of your total calorie count. That’s a big difference and it’s enough to make a significant impact even just twice a week. There are actually more efficient ways to lose weight with running specifically though. We’ll talk about that more in a future chapter but just know – you can burn through a lot of calories. But there’s more to this as well. Because if you look online for dieting, you’ll find that there’s a lot of debate as to whether this whole ‘calorie counting’ strategy will really work. Some people say it’s too simplistic and it’s more important to focus on the type of calorie you eat and things like hormones. Their view is that you can’t accurately track calories and that some people will burn more calories than others owing to metabolic differences. Maybe you have more testosterone, maybe you have more T3, maybe you have a slow thyroid. And this makes a lot of sense if you look at someone who uses anabolic steroids, or someone who does have hyper or hypothyroidism. Even someone with diabetes or insulin resistance. Hormones really do make a difference and calorie counting on its own doesn’t account for this. These individuals focus on things like low carb diets because they believe they can control insulin and other hormonal responses that way. What’s the truth here? Well, both camps have their points and again we’ll get to this in a future chapter. But what really matters is that it’s immaterial – because running helps you lose weight in this way too. When you run, your body will release a number of hormones like adrenaline and mysotatin which will help you to break down fat and tissue. What’s more, is that your body will become more energy efficient, so that even when you’re sleeping, you’ll be burning more fat. This will also be helped by the increase in muscle tone in your stomach and calves and your elevated VO2 max. We’ll get into all this later. But basically, running has the short term effect of burning lots of calories and the long term effect of helping you to alter your metabolism and your hormonal makeup so that you will always be burning through more calories than you previously were… The Many Other Benefits of Running But fitness shouldn’t just be about losing weight. In fact, this is where a lot of people will go wrong. If you simply aim to lose weight, then you’ll find you can quickly become disheartened and you can make some bad choices regarding your diet and your training. Instead, all forms of fitness and training should be aimed at feeling better and being healthier. Because when you do that, you will find it much easier to stick at what you do and you’ll find that your body changes to look the way you want it to almost as a side effect. Don’t run to look good – just enjoy the fact that it happens!

Table of Contents Introduction Chapter 1: Drafting a High-Converting Sales Letter * Use The Verbal "2x4" * Go Fast; It Goes in a Round File * Testimonial Time * Make Your Customers an Offer They Can't Refuse * Use a Guarantee * Encourage Those Delaying * Action Call * Always Be Closing * Use Magical Afterthoughts * Use The Order Form to Drive It Home Chapter 2: Leveraging the Power of the Words and their Hidden Secrets * Entice Your Prospects with an Excellent Sales Copy Chapter 3: Copywriting Formula for SEO (Search Engine Optimization) * What Is SEO Copywriting? * Some Dos of SEO Copywriting: Chapter 4: Questions You Have While Writing Awesome Copy * Making Yourself a Better Copywriter Chapter 5: Selecting The Correct Copywriting * Choosing an Influential Copywriter * Watch Out For The Following Chapter 6: Successful Copywriting Necessities * Headlines That Will Either Make or Break Your Copywriting Chapter 7: Deciding the Perfect Length of Your Sales Copy * Some Basic Outlines to Follow * Emphasis Importance On Your Sentences Chapter 8: Perfect & Engaging Copywriting – The Basics Conclusion Sample Content Preview Ever heard of the saying that if the heart’s in it, the brain will follow- There is need to capture the heart of today’s advert weary buyer as a result from flooding sales letters from received advertised products or services. There is need to follow the required step-by-step structure for your sales letters to achieve results. A structural plan that goes into the heart. Emotion is the key to buying anything; whether it is paper clips or plain paper, emotions are required to enhance a purchase. Once the emotion is set rolling, facts, specifications, and the likes are used to justify the decision made. Catching your customer’s emotion is the main essence of every sentence, phrase and everything about your sales letter. The promise of gain and the fear of loss are the two emotions that really motivate people. The stronger is the fear of loss. Choosing from using either “How to keep from being sued” or “Save money in legal fees” as headlines will get better a response as an example of a sales letter. Basic human needs are based on keeping the fear of loss or the promise of gain which give rise to seven emotional hooks. Your sales letter must frankly address as many of these basic needs irrespective of your product or service. These seven emotional hooks are: - Free time. - Self-satisfaction. - Fun or excitement. - Popularity. - Wealth. - Safety or Security. - Good looks. Using all these is more important. So, how do you get them to the heart, or get your prospective customers to act or utilize the copy paradigm- For instance, you will catch the attention if you shout “Peanuts” facing an audience in rows of bleachers in a baseball stadium. Your boss has given you a bag of peanuts that you must completely sell or you’ll get fired. Therefore, you must sell. Use The Verbal "2x4" An emotional motivator must be used to hit them on the head, meaning you start with an envelope. You can ask “When you saw a plain white envelope, did you remember the last time you rushed to open it?” Remember that you must make use of the promise of gain or fear of loss, written boldly. Let’s consider these two examples: Gain: In this white envelope, we put a money-making miracle. Loss: Work hard for the rest of your life and throw this away. The envelope was eventually open and you saw a boring paragraph about your leadership in the industry having conventional sentences about dedication, innovation, and commitment. It Goes in a Round File Making use of our key motivators; the promise of gain or fear of loss. Either must be in the headline, as your reader must not miss it and it must strengthen the headline into watering their appetite to rip open the envelope. Both your headline and sales letter must come together in their emotional impact and the message. For instance, “You are halfway to getting rich if you finish reading this letter”. Our next discussion will be about the body of the copy, getting what to say to leave your existing or prospective customers begging for your product. You must mine the clues to master the perfect sales pitch and get into your customer’s emotions. Testimonial Time Heard of profiling- You put details of key specifications that build trust in your company and you. This can be done by sharing satisfactory words of testimonials from your satisfied customers. There will be the edge if you can get this from people in the industry that your prospects recognize and you can also make use of photos, phone numbers if you have access to them to boost your credibility. You can share experiences of how long you have been in the business and share any articles about your company and or its products that were shown in the any type of media. These might cost more as they are revealed from an impartial source. Having mitigated their fears concerning doing business with an unknown entity, your prospects will be completely sold about your product or service. They won’t think about you but about what you can do for them to solve their problem. This is the right time to share your details because you have built trust. Make Your Customers an Offer They Can't Refuse After your customers go through your sales letter, make them an urgent, compelling and irrefutable offer. Offers that will make them feel they aren’t losing anything but their problems. Let’s say you combine 3 big offers of irresistible free gifts, terms, and price. For instance, you can make an additional offer of giving a low-interest rate, for example, a blade-sharpening tool and a discounted retail price for sales of a cordless electric mower. Adding an additional benefit might serve as safety goggles or an extended warranty to raise the perceived value for the electric mower. Your offer is enhanced with convincing benefits. Use a Guarantee There is need to take the risk out of the purchase, by giving a strongest guarantee you can, making your offer bulletproof, allowing your reader to know that you are absolutely sure about your product or service. Every customer listens to a little voice that talks in his or her head that “You will regret buying this”. Go ahead with this final commitment, back it up with a guarantee. Encourage Those Delaying Some readers’ mind is willing but the flesh is weak as they want to purchase. They know and are convinced that your product or service can solve their problem. They have been reading your letter and are convinced about your product, it is time to use the emotional motivator which is the fear of loss. For the example of the mower we are using, you can tap into this fear of your reader because of the good offer on the product, there are only a few mowers remaining or that the offer is reserved only for the next 50 customers that buy or the extended warranty is available only for few days. The promise of gain can as well do the same as the fear of loss. Another example could be to buy now and get a $20 gift card. Action Call Use simple action words, keep it simple stupid (KISS). Your readers are flooded with messages every day though they have assurance for your product. Each product has different buying procedure which only you and your staff are aware of for your readers who need it. Stop! Take them through the purchasing process, either to make a phone call or they need to fill out a form and email it or they need to fill out the form, say so. Let them have the clear ordering of what they are buying.

Table of Contents Introduction 5 DeFi Explained 6 The Rise of DeFi 9 DeFi’s Top Applications 11 The True Power of DeFi 14 The Downsides to DeFi 19 The Future of DeFi 23 Final Words 30 Resources 33 Sample Content Preview DeFi’s origin is often traced back to 2015, when a platform called MakerDAO allowed people to utilize cryptocurrency for collateral on their loans. DeFi, like the traditional cryptocurrencies, promises to do away with the unnecessary intermediaries like banks and stockbrokers. This viewpoint Is fueling the market lately. Bitcoin was created in 2009 as an alternative to traditional finance (and financial authorities like banks and stockbrokers), but many limitations still exist. hile Bitcoin was meant to function like money, its functionality depends on a network of new central authorities that are acting much like the institutions they were meant to replace. Miners, node operators, wallets, and exchanges—these authorities are showing a distinct proclivity for acting just like banks and stockbrokers. In other words, Bitcoin doesn’t seem to be truly decentralized. A true decentralized system should be run by the people alone. Bitcoin has given us glimpses of this but has ultimately fallen short of its goal. With DeFi, there are no central authorities and protocol are run by smart contracts designed to eliminate foul play. The open financial network is trustless and decentralized, facts that have attracted many investors. DeFi’s Top Applications Now that we’ve explained what DeFi is and what caused its rise in popularity, let’s look at some of the more notable applications for this protocol. Decentralized Exchanges (DEXs): these are exchanges that operate without an intermediary. With a DEX, users can connect directly with one another to buy and sell cryptocurrencies. Any assets traded under a DEX are not held in escrow or in a third party wallet the way a centralized exchange would do. Some top DEXs include Uniswap, SushiSwap, and Curve. These exchanges are not as popular as centralized exchanges, which are operated by a central authority. Coinbase and Binance are examples of centralized exchanges and are custodial in nature because the buyers and sellers trust the central authority to keep their assets safe. Lending Platforms: these use smart contracts in place of third parties like banks or stockbrokers. This allows lenders and borrowers to participate in an open system. Proponents of DeFi claim that these platforms are democratizing the entire financial landscape. In decentralized lending platforms, lenders can earn interest on cryptocurrency assets by loaning them out, while borrowers can assess liquidity without actually selling off those assets. With our traditional financial situation, you must offer collateral before you can get a loan from the bank. DeFi is similar, but borrowers have to offer assets which add up to more than the total loan in order to obtain that loan. Some of the top DeFi lending platforms include Aave, Maker, and Compound. Prediction Markets: these allow you to bet on the outcome of a future event, such as a presidential election. In fact, they flourished during the 2020 elections, with Augur recording a milestone volume of over $8 million. Prediction market platforms act like traditional prediction markets, but with blockchain functionality, which means no intermediaries. Some examples include Gnosis, Augur, and FTX. Yield Farming: this is the hottest new term in DeFi. It’s the process of locking up cryptocurrencies in exchange for some sort of reward. Yield farmers stake popular coins like ether, tether, dai, etc. Aave and Compound are two of the major platforms to farm DeFi yields. The True Power of DeFi Traditional banks are bureaucratic. They’re expensive to run, too. They take too long to process transactions—sometimes days—and have excluded many people from the financial system due to their stringent requirements. Here are some of the benefits of decentralized finance. It is permissionless. DeFi opens the financial system to everyone regardless of race, income, culture, or geographic location. All anyone needs is a connection to the internet via a smartphone or computer. In 2018, the World Bank estimated that some 20% of the world’s population has no access to banking services. Mostly, this is because they lack required government-issued identification cards.

Are You looking for a Cryptocurrency PLR Product?

If you're like most people, you're probably wondering how to get involved in the cryptocurrency craze without putting your hard-earned money at risk. Fortunately, there's a way to profit from the rise of digital currencies without buying any Bitcoin, Ethereum, or Litecoin. With this cryptocurrency PLR package, you can get your hands on high-quality content that will help you position yourself as an expert in this booming industry.  

Get Paid to Be a Crypto Expert

Start earning money by sharing your cryptocurrency knowledge with the world. With this high-quality PLR Cryptocurrency course, you can become a respected authority in the space.  

Introducing,

Crypto Explained: The Entrepreneur's Guide To Succeeding In The New World Of Cryptocurrency

Find out everything you need to know about making money with cryptocurrency, how it works and what it could mean for your business! This PLR report covers topics about different types of digital currency, uncovers the easy way to grow a business using cryptocurrency, top tips, and strategies for skyrocketing your income with cryptocurrency, etc.

 

Table of Contents

Introduction 5 How Cryptocurrency Works 7 What You Need to Know: The Risks 12 Cryptocurrency for Entrepreneurs 16 How Cryptocurrency Can Help Entrepreneurs 22 Grow Your Business with Cryptocurrency 27 Resources 35  

Sample Content Preview

Bitcoin mining is the process by which bitcoins are released into circulation. Investopedia explains that this mining “requires the solving of computationally difficult puzzles to discover a new block, which is added to the blockchain.” When a new block is added, miners are rewarded with a few Bitcoins. This reward is halved after every 210,000 blocks, so the 50 Bitcoin reward in 2009 is now down to 6.25 Bitcoins. You can use a variety of different hardware to mine Bitcoins. Some will get you better results, of course, and these are called “mining rigs.” For example, certain computer chips (Application-Specific Integrated Circuits, or ASIC) and more advanced processing units (like Graphic Processing Units or GPU) will yield higher rewards than other systems. One Bitcoin can be divided into eight decimal places. The smallest unit is called a Satoshi (0.00000001 of a Bitcoin) because the mysterious entity who created the Bitcoin used the pseudonym Satoshi Nakamoto. If participating miners agree, Bitcoin may be divided even further in the future. Bitcoin can be used as a means of payment for products or services. Physical stores can accept Bitcoin in lieu of fiat money—transactions would be handled with a special terminal or with QR codes and touchscreen apps. An online business can easily accept Bitcoins along with its other online payment options like credit cards or PayPal. There are also job-site websites that will hook up prospective employees with employers who pay in Bitcoin, like Cryptogrind, Coinality, or Bitwage. Many Bitcoin supporters feel that digital currency will become the norm in the future. In 2014, the IRS proclaimed that all virtual currencies, including Bitcoins, would be taxed as property instead of currency. This means that gains or losses from Bitcoins held as capital will be realized as capital gains or losses, while those held as inventory will incur ordinary gains or losses. To purchase cryptocurrency like Bitcoins, you will need an online “wallet,” an app that can hold your investments. Usually, you create an account with an exchange, and then you can transfer fiat money into cryptocurrencies. One popular trading exchange is Coinbase, which allows you to create a wallet and buy and sell cryptocurrencies. What You Need to Know: The Risks While cryptocurrency opens the doors to countless investment and financial instruments, because of the lack of guaranteed value, as well as its digital nature, there are risks involved that you should know about before you get started. Barry Sibert, CEO of Digital Currency Group (which builds and invests in Bitcoins and blockchain companies) says “It is pretty much the highest-risk, highest-return investment that you can possibly make.” Here are some of the risks you can incur: Regulatory Risks: Bitcoins are a digital rival to government currency and, thus, may be used for illegal activities, black market transactions, money laundering, or tax evasion. Governments, therefore, might seek to regulate, restrict, or ban the use of such currency (some already have). Other governments are coming up with various rules concerning cryptocurrency. Security Risks: Most people who own and use Bitcoins have obtained their currency through any of many popular online markets, called Bitcoin exchanges. These are entirely digital, so as with any other virtual system, are at risk from hackers, malware, and even operational glitches. Hackers may target these exchanges and gain access to thousands of accounts and digital “wallets” where Bitcoins are stored. Users can only prevent these risks by storing their currency on a computer not connected to the internet or by choosing to use a “paper wallet” where they print out the Bitcoin private keys and addresses without keeping them in a computer at all. Insurance Risk: Currently, cryptocurrency exchanges and accounts are not insured by any federal or government program. In 2019, one dealer and trading platform (SFOX) did announce they’d provide Bitcoin investors with FDIC insurance, but only for those transactions involving cash. Fraud Risk: Bitcoin does use private-key encryption to verify owners and register transactions, but scammers might try to sell fake Bitcoins. There have also been documented cases of price manipulation, which is another common form of fraud. Market Risk: As with any other investment, Bitcoin prices can fluctuate. In fact, Bitcoin's value has seen wild swings since 2009. There is also plenty of competition for Bitcoin, and a technical breakthrough in the form of a better virtual coin is always a threat.  

Make Money on the Bitcoin Boom: Cryptocurrency PLR

If you're looking to cash in on the cryptocurrency craze, this PLR ebook is perfect for you. With a wide range of topics covered, from beginner's guides to more advanced tips and tricks, you'll be able to start making money in no time. Download your copy today!  

About Cryptocurrency

Cryptocurrency is a digital asset designed to work as a medium of exchange that uses strong cryptography to secure financial transactions, control the creation of additional units, and verify the transfer of assets. Cryptocurrencies are classified as a subset of digital currencies and are also classified as a subset of alternative currencies and virtual currencies. Cryptocurrency offers many benefits including privacy, security, and decentralization. With cryptocurrency, transactions are completed between two parties without the need for a third party. This means that there is no central authority that can be corrupted or that can take away your funds. Cryptocurrency also offers greater security than traditional methods because it uses cryptography to protect your information. Finally, cryptocurrency is decentralized, meaning it is not controlled by any government or financial institution.  

Other Cryptocurrency PLR Products You Might Like

• Bitcoin For Profit PLR Ebook
• Cryptocurrency Secrets MRR Ebook
• Ntfs Explained PLR Ebook
• Defi Explained PLR Ebook
• 7 Techniques To Successful Crypto Trading MRR Ebook With Audio
• Things To Avoid When Trading Crypto PLR Ebook