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Table of Contents CHAPTER 1: TELLING IS SELLING 4 IDENTIFYING YOUR AUDIENCE IS POWER! 5 THE TOOLS TO START MARKETING 7 MORE ON IDENTIFYING YOUR AUDIENCE 8 FINDING YOUR AUDIENCE 10 WHY WORDS STILL MAKE A DIFFERENCE 11 CHAPTER 2: COPYWRITING STARTERS 13 HOW COPYWRITING ...

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Ebook Table Of Contents Understanding Copywriting....................................................... 4 The Art & Science of Copywriting............................................ 6 The Fundamental Rules ............................................................. 9 Ice to an Eskimo, Sand to an Arab........................................... 19 Every Day in Every Way ….................................................... 21 The ...

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