Sample Content Preview Essential Habit #2 : Wellness Another important ritual of happiness and fulfillment is to develop wellness. Wellness means doing anything to enhance your body and overall health. For example, being engaged in any activities of self-pampering is of paramount importance for mental health and happiness. This could include one or a combination of the following: meditating, getting a hot bath, getting sufficient sleep, drinking plenty of water, taking your vitamins, eating food that are both nourishing and healthy, getting a massage and many more. Happiness, vitality and emotional stability is directly affected when you’re sleep deprived. It is of paramount importance to get quality sleep every night in order to be productive, think creatively, and make wise decisions. Sleep scientists stated that the average person needs at least 7.5 – 9 hours every night. Apart from getting sufficient sleep, the practice of meditation is one of the most effective technique to live a happier life. Meditation is an effective ancient practice that helps us to control our mind and thoughts as well as enjoy living in the moment. In other words, meditation is a kind of exercise for the brain. When meditation is practiced regularly, part of the brain filled with negative thoughts, anxiety and depression is reduced whereas the other part of the brain filled with joy, fulfillment, and peace is increased. It also boosts parts of the brain responsible in controlling emotions and managing attention. Furthermore, being mindful enables you to be more entirely involved in your surroundings and hence more aware and appreciative of everything. To meditate, its not necessary to be religious or even spiritual to reap its advantages. No pan flutes, chanting, or yoga pants are needed during meditation. Mindfulness meditation is a simple task which can be carried out by anyone, anywhere and anytime. It is not necessary to sit on a mountain and say a mantra in order to meditate. To begin, there are a several mindfulness exercises for you to practice such as body scanning, walking meditation and mindful eating. Through body scanning, mindfulness is cultivated by paying attention on your different body parts. To do this, you should focus on your feet first and slowly move upwards like progressive muscle relaxation. Rather than relaxing and tensing your muscles, you should concentrate on the feelings obtained from every part of your body without judging them as either “pleasant” or “unpleasant”. Meditation should be made a habit or a daily ritual, as the poet John Dryden once said “We first make our habits and then our habits make us.” Meditation also does not need you to be in a sitting posture or still. Mindfulness in walking meditation includes focusing on every step you take – how you feel when your feet touches the ground, your flow of breath while you move, and when the wind blows against your face. Next, if you hunt for food especially when you’re stressed out or swallow your food down hurrily, you should attempt to eat mindfully. All you have to do is take a seat at the table and give undivided attention to your food without any distractions from television, newspaper and others. Take your time to eat slowly so that you can enjoy fully and focus on every bite. If you are able to implement a practice of mindfulness meditation, you will eventually start to realize and savor life’s pleasures more. Essential Habit #3 : Develop Positive Thinking The third essential habit that leads to fulfillment and happiness is to emphasize on cultivating positivity. Our brains tend to be more aware of something unpleasant that has happened rather than the good things. Therefore, our brains should be trained to develop positive thinking. However, this does not mean wearing a fake smile everyday or sing a happy song regardless of what is happening. You should not ignore reality and act like everything is amazing even when things are not going your way. Mulling over negative things contributes to anxiety and depression whereas deciding to observe, appreciate and expect positivity is a strong cheerfulness booster. Allowing yourself to feel grateful can make a big impact in your total happiness. Research has shown that gratitude helps to trigger positive feelings, have a good feeling about yourself, build better relationships and enhance the immune system of your body. A new study proves that gratitude causes you to be more penny-wise on things you spend on. There are multiple simple tasks you can benefit from to boost and develop an attitude of gratitude. Firstly, you should learn to thank others sincerely. When someone lends u a hand and ease your day, be fast to thank them and show your appreciation no matter how big or small the favour is. It does not only cause the person to be happy as you will also gain a happiness lift from it. It becomes an immediate reward to observe how an expression of gratitude can make a positive change in someone else’s day. Then, you will realize that there’s a connection between humans and the things we do to each other matters. According to research, owning a gratitude diary is an effective way to make you feel more contented right away as you will feel more connection with other people and become genuinely appreciative. It is also important to make a mental list of the things you appreciate about your life, whether small or big, as well as counting your blessings. Make a routine to reflect on everything you are thankful for regularly, notice all the wonderful people you’ve come across in life who have taught you valuable lessons, your past experiences whether good and bad as well as the things you have in your life now. It is of paramount importance to accept the negative event from your past as you can gain positive lessons from even the most painful experiences. You will definitely be happier and more grateful when you can find meaning in even the bad things you’ve experienced. Other than that, a letter of gratitude can brighten up someone’s day too. Write a thoughtful gratitude letter to someone who has done something that affected your life in a good way whom you never have to chance to thank properly. In the letter, you should express the positive impact that this person brings to your life and how much it means to you and then mail the letter. Martin Seligman, a positive psychology expert states that reading a letter of gratitude can cause a boost in happiness. The importance of developing positive thinking aside, it is essential to surround ourselves with positive people too. It’s true that we can’t make everybody happy meaning that we can’t be friends with some people either. In other words, we should cut contact with those who constantly let us down by injecting negativity into our lives. The key to happiness and fulfillment is to to spend quality time with positive minded people who can influence us positively. Essential Habit #4: Effective Time Management Effective time management is a crucial aspect that can influence your overall happiness and sucess. How well you manage the precious time you have says a lot about what you are capable of achieving. Also, since all of us have equal amount of time in this world, how you leverage this resource will determine your potential for success. We all have 24 hours a day, with 1,440 minutes or 86,400 seconds. Not one person, regardless of how they look, whether they are wealthy or poor, their race and religion, or their geographic location has more time than the other. People who manage time effectively can handle their responsibilities in life and manage to juggle everything appropriately. They pay attention on their goals in the long run and proritize activities that will strive to motivate them instead of dragging them behind. Therefore, it is essential to implement a good system for managing time and make it habitual. This isn’t difficult to do but requires conscious and consistent effort to make it happen. Once this habit has been adapted into your daily routine, virtually anything is possible and it wouldn’t be a problem to attain any goals in life. At times, isolation is the most effective technique to complete your to-do list. Keep in mind that the best reward for your effort and discipline is that you have completed all the things you had to do. However, when we fail to manage time effectively, most likely that our stress and worries would increase. We tend to get so distracted daily responding to life’s stressors and thus fail to tackle things preemptively that will help us get rid of unwanted crises or emergencies in the near future. For example, we forget to settle our bills, miss important meetings, and neglect our activities to pursue our goals. Without proper time management, we have the tendency to procrastinate, become too socially active and also binge-watch series. Left unmanaged and uncontrolled, mobile phones, text messages and emails, more laptops and gadgets make us constantly available and attentive for long periods of time. So much precious time were taken away from more important long-term goals. Eventually, we end up feeling depressed when our wants or necessities in life aren’t fulfilled. Instead of making good use of time advancing towards our goals, we would regret at that moment as we realized that we are a few steps further away from reaching our goals due to time spent doing unecessary activities. As a result, it is clear that it’s not about the amount of time we have that causes unhappiness or discourage us from reaching our goals, it’s about how we can make full use of the little precious time we have.

Table of Contents Introduction Chapter 01 – Building A Solid Foundation For Successful Weight Loss Chapter 02 –Weight Loss Myths Crushed Chapter 03 – Effective Tips To Burn More Calories Chapter 04 – A Day Of Healthy Eating Chapter 05 –Exercise To Incinerate Body Fat Chapter 06 –Lifestyle Changes To Maintain Weight Loss The Secret To Cardio Training That Could Double Your Results… In Less Time! Sample Content Preview Chapter 01 – Building A Solid Foundation For Successful Weight Loss Once you decide to start taking steps towards a healthier lifestyle, it’s important to follow some certain criteria in order to ensure success. From experience, the following things are what I think are imperative to any successful weight loss plan Set Reasonable Goals- If you have 50 pounds to lose, don’t plan on losing it all in two months. Losing 1-2 pounds a week is reasonable and maintainable, but not much more than that. So if you want to lose that 50 pounds, plan on doing so over a course of 6-7 months instead. This will not only be much easier for you to maintain if you drop at a steady rate, but it will also be a much healthier approach. Practice Patience- Remember that it took some time for you to get to where you are today. So don’t expect to see progress happen magically, and don’t get discouraged when things are taking longer than you hoped or anticipated. The most maintainable results are those that are achieved in a healthy fashion and not in a crash-diet style. Acknowledge Mistakes and Move Forward- In the perfect world, we’d never fall off track or make mistakes, but that’s just not reality. There will be times where you will experience setbacks- you’ll sneak in a slice of cake, skip a workout, find yourself at a McDonald’s drive thru. The only time mistakes will make a dent in your progress is if you let one turn into ten. Acknowledge it happened, understand the trigger, forgive yourself and move on. Share your Goals- We tend to feel most accountable when others around us know what we’re working towards. For example, if you tell your coworkers about a weight loss goal, you’ll be less likely or at least think twice before having dessert at a company luncheon. You may even be able to find support groups in your community where other individuals with common goals meet. Celebrate Small Accomplishments- Let’s go back to the example of wanting to lose 50 pounds. Perhaps part of your weight loss plan is to start working out, something you’ve never really stuck to doing. Set a goal of working out three days a week for a month straight. Once you accomplish that, reward yourself with something non-food related, like a trip to the spa or a new gym outfit. It’s the small steps that get us to the finish line, so celebrate them! PLEASE NOTE****Seek Medical Clearance First- People tend to think they only need to be cleared by a doctor before exercising if they have a known medical condition or old injury, but that’s not necessarily the case. Oftentimes the majority of exercise-induced injuries are a result of an unknown heart condition of some sort in combination with vigorous exercise. It’s not a bad idea any way to see your doctor for an annual checkup or physical for general well-being purposes. Chapter 02 – Weight Loss Myths Crushed There are many myths about fat loss out there that could derail you before you even begin. Recognizing what they are can go a long way toward helping you reach your own fat loss goals. Here are 5 myths about losing fat you need to ignore. 1. Diets Don't Work Sure they do! Practically all diets work, at least in the short term. And diets should only be for the short term. You can take off the excess weight pretty quickly with an effective diet. But you KEEP the weight off with a LIFESTYLE change! People go on a diet, lose weight, and go back to what they were doing before, which is how they added all that extra fat in the first place. Then they blame the diet for not working. It's not the diet, it's the lifestyle! 2. Going Extremely Low-Calorie is Bad Going very low calorie, and even outright fasting, can be an extremely effective way to lose weight quickly, as you get a bigger calorie deficit and force the body to burn fat for energy.

Table of Contents CHAPTER 1. 13 Ways Walking Can Benefit You 01 2. How to Choose the Right Shoes 05 3. Tips to Smart Walking 08 4. 6 Ways You Can Track Your Progress 11 5. 6 Tips To Consider When Power Walking 14 6. 9 Tips to Enjoy Walking 17 7. 8 Tips to brave the weather when Walking 20 8. 11 Ways You Can Introduce Walking In Your Daily Life 24 9. 9 Facts about Weight Loss and Walking 27 10. Walking with a Purpose 31 Sample Content Preview CHAPTER 2 HOW TO CHOOSE THE RIGHT SHOES One of the things you need to consider if you want to start a walking program for yourself is your footwear. Finding the right shoe for walking is essential because if you have foot pain or problems with your feet, it can cause problems with the rest of your body too - from your legs to your knees to your back and more. Buy a Walking Shoe If you're going to use the shoes for walking, you should buy a walking shoe. Walking shoes are typically lightweight, allow for ventilation to prevent moisture, have outsoles that provide traction, plus they offer the right type of arch support. You Don't Have to Buy Expensive Shoes You really don't have to buy an expensive walking shoe to protect your feet. You only need to make sure it has the right walking shoe features such as those mentioned above. Look for shoe sales in January and April to get the best deals on walking shoes. Think About How Your Foot Is Shaped Everyone is different, so once you start looking at walking shoes you want to figure out what type of foot you have. How wide is your foot? How long is your foot? Do you have a big arch or a small arch? Different walking shoes will fit different criteria. Ensure That the Shoe Fits When it comes to walking shoes, you don't need to "break them in." They should feel comfortable from the moment you put them on. When trying on the shoes, be sure to wear the type of socks you plan to wear while walking to ensure that they fit the same. Also, try shopping for shoes after you have been walking so that your feet are at their largest size. Get your feet measured too, because you may be wearing the wrong size out of habit. Don't Wear Old Shoes You really do need to buy new shoes more often than you might think. A good walking shoe will last about 400 miles of use, but you can also choose to get rid of them when the outsole is worn (as a guide). The best thing though is to check your mileage, just like you would for your car tires. If the outsole is not in good shape, it can cause a considerable impact on the rest of your body due to not giving you enough traction or cushion for your steps. Wearing the right walking shoes will prevent issues such as blisters, as well as body pain that can be caused by the shock of your foot hitting the pavement. That's why a walking shoe is lighter, has good shock absorption due to the way the outsole is made, and good materials inside to cushion the impact of hitting the ground with each step. Your feet will thank you, and your entire body will thank you too. CHAPTER 3 TIPS TO SMART WALKING The main thing to remember, no matter what you're setting a goal for, is that your goals should be SMART. That means they need to be specific, measurable, attainable, realistic, and timely. If you make a habit of creating goals for all aspects of your life using this acronym, you'll be a lot more successful - no matter what you do. But before you get started with your SMART walking goals, let's talk about some factors to consider as you're creating your goals. 1) Know Your Fitness Level – Almost everyone can walk. This includes people who are very unhealthy, even if they can only walk for five minutes. Start with your fitness level and set your goals accordingly. 2) Know What You're Working Toward – Pretend you stuck to everything you are supposed to on this journey; what is the dream goal you're working toward? Even if it seems crazy, knowing that final goal is essential for designing your plans. 3) Know Your Time Availability – This is part of being realistic because if you have roadblocks to having enough time to devote to walking for health to meet your goals, you may not succeed. Creating SMART Walking Goals Here is an example of a healthy yet sedentary office worker for you to follow: * Specific – My goal is to walk a minimum of 10,000 steps per day by the end of six months, starting where I am now at 1000 steps per day. * Measurable – Every day, I will add 100 steps to my total. It will take me 90 days to reach 10,000 steps per day. * Attainable – I am overweight but with no health problems, so my goal to walk 10,000 steps a day by the end of 90 days and to maintain it for 6 months is entirely doable in terms of my health. * Realistic – Adding in 100 steps a day is realistic because I am healthy, and I have enough time. It'll take me about an hour and a half at my walking pace to reach 10,000 steps. I plan to walk each morning between 7 and 9 am. I also have an indoor place I can walk when the weather is terrible. * Timely – By adding the goal of reaching 10,000 steps in 90 days, then maintaining that for six months, it makes the goal timely - meaning it has a time limit that you have set for you to reach your goal.

Table of Contents Chapter 1: Bitcoin and Cryptocurrency – An Overview A Look At Cryptocurrency and Bitcoin’s Colorful Past Why Do Cryptocurrencies Exist? How Bitcoin Works The Technology Behind Bitcoin Chapter 2: Bitcoin Value – Determine the Value of Bitcoin Bitcoin’s Value Lies In Its Utility Bitcoins Are Incredibly Scarce Supply And Demand Affects Bitcoin Value Directly Chapter 3: Different Techniques To Acquire Bitcoin Buy Some Bitcoins Trade Your Other Cryptocurrencies For Bitcoin Get Paid With Bitcoins Complete Small Tasks On Websites Join Bitcoin Faucets Mine Your Own Bitcoin Chapter 4: Bitcoin Mining – All About Bitcoin Mining Bitcoin Mining Terms You Should Get To Know Bitcoin Mining Hardware Commonly Used By Miners The Role Of Mining In The Creation Of New Bitcoins What Is The Blockchain? What Exactly Is Bitcoin Mining? Bitcoin Mining And Mining Difficulty Bitcoin Cloud Mining – An Alternative To Joining Mining Pools? Is Bitcoin Mining Profitable? Chapter 5: Bitcoin Storing – Store Safely Your Bitcoin and Other Cryptocurrency Online Wallets Mobile Wallets Desktop Wallet Paper Wallet Hardware Wallet Chapter 6: Trading And Selling Your Bitcoin For Profit Bitcoin Trading Strategies Popular Bitcoin Trading Platforms Are You Ready To Start Trading Bitcoins? Chapter 7: Using Bitcoin As An Investment Strategy Bitcoin Investment Methods Strategies To Succeed In Bitcoin Investing Chapter 8: How to Accept and Use Bitcoin for Your Business? Online And Offline Businesses Can Accept Bitcoin Payments How To Handle The Volatility Of Bitcoin Why Your Business Should Start Accepting Bitcoin Payments The Benefits Of Bitcoin Payments For Your Business Chapter 9: Protect Yourself Against Fraud And Theft on Bitcoin Bitcoin And Cryptocurrencies Are Not Scams Scam #1 – Fake Bitcoin Exchanges Scam #2 – Phishing Scams Scam #3 – Cloud Mining Scams Scam #4 – Ponzi Scams Chapter 10: The Future Of Cryptocurrency Massive Support From The Masses Bitcoin In Developing Economies Fast And Cheap International Payments Combat Crime and Corruption Blockchain Technology Will Become Mainstream Sample Content Preview Many have speculated that he is not just one person but rather a collective pseudonym for a group of cryptographic developers. Some have come forward claiming to be Satoshi, but to date, his real identity remains a secret. Why Do Cryptocurrencies Exist? Many people have started thinking that cryptocurrencies, Bitcoin in particular, are on the brink of replacing our national currencies such as the US Dollar, British Pound Sterling, Euro, Canadian Dollars, and more. This is because cryptocurrencies have started to become very viable alternatives to traditional currency. Cryptocurrencies exist to address weaknesses in traditional currencies which are, of course, backed by central banks and governments. This makes traditional currencies prone to corruption and manipulation, among a host of other issues. Unlike traditional currencies, there is no governing body that backs Bitcoin and other cryptocurrencies which means they aren’t subjected to anybody’s whims. Bitcoin is completely decentralized, open source and transparent. This means that you can see all the transactions that have ever been done on the network and you can check and review the blockchain data yourself to verify the authenticity of each transaction. Bitcoin runs on highly complex mathematical algorithms to regulate the creation of new bitcoins and to make sure no double spending ever occurs on the network (remember, this is the Achilles’ heel of failed virtual currencies before Bitcoin). The Bitcoin code is so secure and advanced that it’s virtually impossible to cheat the system so if you’re thinking you can create an unlimited number of bitcoins, you’re greatly mistaken. One of the main problems of traditional currency is that these aren’t limited in number. This means that governments and central banks can print more money when they see fit. When more money is printed and enters the economy, this reduces the purchasing power of our paper money which means we need to spend more for an item we’ve only spent a few dollars on before; this is called inflation. Bitcoin, on the other hand, is a different story. The Bitcoin Protocol states that only 21,000,000 bitcoins can ever be mined and created which means that bitcoin is, in fact, a scarce resource. Also, like national currencies, bitcoins are divisible, much like cents to a dollar. The smallest bitcoin unit is called a Satoshi, and it is 1/100,000,000 of a bitcoin. This means you can invest a few thousand Satoshis at a time until you finally get a whole bitcoin. Of course, if you go this route, it may take you some time to get to 1 BTC but if the price continues to skyrocket, then buying a few Satoshis regularly may pay off in the long term. Another reason why cryptocurrencies are gaining in popularity is that it is highly portable which means you can bring it with you anywhere you go. You can do the same with physical money and gold. However, a large amount will lead to a heavy load on your wallet or bag. Try putting a million dollars in a briefcase or carrying a bag of gold! It’s certainly not as light as it looks in movies. With cryptocurrency, you have different wallet choices, all of which are highly portable, so you can easily make payments whenever and wherever you want. Bitcoins are not subject to bank and government regulations. This means you don’t need to pay those hefty bank fees which you incur whenever you send payments to other people. You also don’t need to wait several hours or maybe even a few days for your payments to clear or post as bitcoin payments are made almost instantly (usually in 10-45 minutes). How Bitcoin Works In this section, we will do our best to explain the Bitcoin process as simply as possible without going into too much technical jargon. The first thing you need to do is get yourself some bitcoins. You can either mine this yourself, receive some as payment for goods or services, or buy at a Bitcoin exchange like Coinbase or Kraken. There are different wallets for you to store your new bitcoins in. You can use a desktop wallet, mobile app wallet, paper wallet, hardware wallet or an online wallet. There are pros and cons to each type of wallet. However, most experts agree that online wallets, specifically those on exchange sites, are not so secure because both your private and public keys are saved online. This makes your wallet highly vulnerable to hackers. When you’ve selected the most suitable wallet for your needs, you can then start making bitcoin transactions. To send bitcoin to another user, all you have to do is just get their email or bitcoin address, enter the amount you wish to send, write a quick note to tell them what the payment is for (this is optional), and hit the Send button! Alternatively, if you’ve got the QR code to their bitcoin wallet, you can simply scan it and hit Send. The transaction will appear in the other person’s account in a short period of time, usually between 10-45 minutes. The reason for this ‘wait’ is explained more fully in the next section. And that’s it! Bitcoin transactions are quick, safe, cheap and the perfect alternative to paying with bank-issued credit and debit cards, and even paying in cash. The Technology Behind Bitcoin On the surface, Bitcoin transactions appear to be fast and easy – and they truly are. However, behind the scenes, the technology that makes the Bitcoin network run seamlessly is a massive ledger known as the blockchain. It’s massive because it contains a record of all bitcoin transactions that have ever taken place since Bitcoin was first released in 2009.

Sample Content Preview Some affiliate marketers promote both physical and digital products. Let’s say that you had a website providing health tips. There are so many products that you could offer to your visitors. You could promote exercise equipment or supplements as physical products, and guides and training for losing weight and getting healthy for digital products. CPA Marketing CPA stands for “cost per action”. There are a number of CPA networks that have clients who will pay you for promoting their offers. The difference between CPA marketing and affiliate marketing is that you do not need to make a sale to earn commissions with CPA marketing. Some CPA offers only require the visitor to provide their email address or phone number for example. Other CPA offers are based on free trials of products. This is all lead generation for the businesses that are behind the CPA offers. The biggest problem with CPA offers is that most of them pay low commissions. This means that you have to drive a great deal of traffic to the offers to make good money. But you are not relying on a sale so the conversion rates are a lot higher than they are with affiliate marketing. Creating your own Product or Service Creating the right products and services in your niche that answer the questions that the target market has is a great way to build a 6 figure business online. It does take time, effort and usually money to create your own products and services. But the advantage that you have over affiliate marketing is that you own the customer. Do you have an idea for a great product or service? Maybe you have expertise in a specific niche and you know what people in this niche are looking for? Your product will fix the pain that they have. Your product can be physical or digital. What is most important is that there will be demand for it. You do not want to spend time and money developing a product that nobody wants. There are online businesses that make millions of dollars each year through providing products and services that people need and will gladly pay for. Ecommerce Do you like the idea of selling physical products from your own online store? Amazon makes gazillions doing this each year so why not you? As you are unlikely to have the same level of resources as Amazon, gazillions will be out of the question. But you can certainly create a 6 figure online business with ecommerce. Setting up your own ecommerce store is now easier than it has ever been. There are solutions that you can use where you pay a monthly subscription such as Shopify. There are also themes and plugins for the WordPress blog platform that you can use which we will discuss in a later section. Making your ecommerce store successful depends on being in the right niche and selling the right products. You will need to get the marketing right as well as there is a lot of competition these days. Ecommerce is not for the feint hearted. You have to deal with customer service, returns, sourcing products, stock outs and more. Dropshipping The difference between dropshipping and a conventional ecommerce store is that you do not need to acquire any stock with dropshipping. There are dropshipping websites that will provide the product range and take care of the delivery to the customer as well. Sounds perfect right? Well it can be good but you need to check the commission levels first. Most dropshipping websites are not too generous with their commissions so you will need to shift a high level of stock to make good income. Dropservicing This is a relatively new term in online business but the concept has been around for a long time. You can make a great deal of money from this if you do it right. The old term for this was “service arbitrage”. The concept of dropservicing is that you find the customers and charge them a high price for a service that they need and then you get a freelancer with the skills to provide the service at a lower cost. Let’s look at logo design for example. If a business went to a fancy agency to have a logo design it would probably cost hundreds of dollars. You can sell them a logo design service for $200 and then get someone on Fiverr.com to design the logo for your customer for around $20. If everything goes well (which it should) then you make $180 on the deal. The good thing is that the customer pays you upfront for the service and then you pay the freelancer. SO your only cost is to find the customers and take care of them. You can use PPC ads or social media ads to find customers. With such a good markup you can afford to spend money on advertising. The customer is yours so you can promote more services to them and make even more money. To be successful at dropservicing you must choose the right services to promote and find reliable freelancers that will do a great job for your customers. Here are some ideas for services you can promote: • Design services – logos, website headers etc • Writing services – SEO optimized posts and articles • Copywriting services – sales pages, sales video scripts, email sequences etc • Web development • Search Engine Optimization (SEO) • Programming • App development Freelance Services Do you have a skill that is in demand? Are you a good content writer or copywriter? Are you an SEO expert that can rank websites and videos on YouTube? Do you have programming skills that are in demand? There are lots of people providing freelance services to customers and creating 6 figure online businesses out of this. If you do not have any specific skills then you can either develop these or just go for dropservicing. You can use a number of different techniques to market your services. There are freelancer websites such as Upwork.com and Freelancer.com where you can set up a profile and bid for jobs or projects that they have in their system. There are also gig based sites such as Fiverr.com and PeoplePerHour.com where you can post gigs related to your skills and then customers can purchase them. Some freelancers make thousands a month from Fiverr. Amazon FBA You can use the power of Amazon to sell physical products. They have an FBA (fulfilled by Amazon) service where you can list products on their sites and they will fulfill the customer orders and deal with any customer service issues. You will have to pay a fee per product sold to do this but this model does have the potential to make you a lot of money. Amazon receives a huge amount of traffic every month. If you can provide a product or products that people want then you can be very successful with the FBA model. It is down to you to source the products and deliver them to Amazon warehouses for shipping to customers. A lot of people involved in FBA turn to China for low priced products that they can sell at a higher price in the United States, the United Kingdom, Western Europe, Australia and New Zealand and so on. The Amazon FBA model does require you to make an investment in product acquisition. Unlike other online business models you will need to spend a few thousand on products before you can start to see a return. But if your products are popular on Amazon they will sell fast and it will not be long before you start to see a return on your investment. There are a number of pitfalls with Amazon FBA. If you don’t know what you are doing then you can lose a lot of money. Amazon has a lot of rules and regulations that you have to comply with for example. But if you get it right you can easily create a 6 figure online business. Self Publishing Are you a good writer? Do you have the next best selling fiction book whirring around in your head? Or maybe you are good at writing nonfiction books about business, personal development and other niches? These days you can write a book and publish it yourself on Amazon Kindle and a lot of other self publishing websites. You do not need the websites to approve your book other than check that it does not violate their terms and conditions (they will have a list of book subjects that you cannot publish for example). Once you have your book on Amazon Kindle or wherever it is all about marketing. You need to get as many people to check out your book as you can. If you get self publishing right then you can make 6 figures a year online and more. This has been a long chapter and we make no apology for this. We have covered the main online business models here and you need to decide which of these is right for you. The easiest one to get started with is probably affiliate marketing.

Table of Contents Introduction #1: Critical Areas to Consider #2: Reasons to Use LinkedIn #3: Creating a Vision #4: Setting Strategic Goals #5: Finding your LinkedIn Voice #6: Building LinkedIn Platform #7: Setting Up LinkedIn Account #8: Creating your Company Page #9: About LinkedIn Groups #10: Creating Publishing Plan #11: Building a Community #12: Evaluating Results Conclusion Sample Content Preview But first, let’s discuss why someone should use LinkedIn. The #1 advantage of LinkedIn is it’s all Business! LinkedIn is a business oriented social media networking service. It allows businesses to build a personal and business brand by providing both personal pages and a business page. LinkedIn can also increase visibility of products and services for your company. Through LinkedIn’s groups, you can participate in targeted and relevant business groups to establish your authority and leadership in your area, build connections with prospective clients, and develop new strategic partnerships. You might ask yourself, “What can LinkedIn do for me?” Great question! LinkedIn is an easy and effective way to find like-minded people and business associates. LinkedIn allows users to read a person’s business history on a single page. You can also see whom they associate with and other people they know, allowing you to reach out and make a connection with them as well. Top 8 Reasons to Use LinkedIn Build your Social Reputation. LinkedIn is a great tool for people to outline their experience, accomplishment, organizations and network. Find Qualified Employees. Looking for an employee? Use your connections to search out qualified candidates. LinkedIn also has a job posting board, for a fee. Make New Connections. Use LinkedIn and do a search for people in your niche or area of business. LinkedIn has an introductions tool that you can use to give you a written introduction for a person you want to connect with. Increase your Google Ranking. Well-written LinkedIn profiles typically earn a high rank on the front page of Google. The more information you have such as LinkedIn (or Blog articles), the higher your Google ranking. Check out Competition, Customers, Partners. LinkedIn is a great tool for research and to see what groups your customers and potential customers belong to. Groups. Groups are a great way to network. Use groups to make connections with others within the group. Recommendations. LinkedIn has a recommendation system where you and your contacts can recommend individuals and other companies, and in turn, they can recommend you. Use it on your smart phone/tablet. Log in just about anywhere to post an entry, make a recommendation or find a new contact. Now, let’s discuss the seven steps to a successful LinkedIn plan in the consequent chapters. #3: Creating a Vision Creating a vision for your social media platform will vary slightly for each social media site. In general, you want to decide the following for your business. What is the picture of your future for your Social Media Strategy? Where do you see your business in the next five years? What do you want your business/brand to be known for? What’s your legacy? Remember, LinkedIn is all about business. Your vision for your LinkedIn platform should also be all about business. Some examples are below: Vision Example #1: To become the leading resource on LinkedIn for creative and cool basket weaving ideas! Vision Example #2: To help 1000s of men and women with chronic health conditions experience renewed health and happiness! Vision Example #3: To moderate the most popular and engaging “Internet Marketing” group in LinkedIn. Vision Example #4: To create an increase of new strategic JV partners to take my business to new levels. Vision Example #5: To become the predominant “your niche” consultant (and guru) in LinkedIn. ACTION STEP: Write a short one sentence LinkedIn vision statement that aligns with your business objectives and inspires and motivates you to keep building your Social Media Platform! #4: Setting Strategic Goals According to an eMarketer Report, 80% of businesses incorrectly begin with tactics instead of goals. Goals for your LinkedIn profiles need to be specific, measurable, attainable, relevant, and timely (SMART goals). Set strategic goals that are attainable for your company. You will measure these goals periodically to evaluate your efforts. Strategic goals for LinkedIn might look like these.

Sample Content Preview 7 Ways Embracing Social Media Can Change Your Life The advent and wide usage of social media have in the past sparked debate and also led to research on the impact of these platforms on our lives. Moving from being just an unusual hobby to being a daily part of people's lives, social media has grown to become the usual way for reaching potential customers, circulating information, agenda‐setting, preaching, you name it. There is so much to gain from social media without a doubt. The platforms are changing lives more than many of us would like to admit. However, we are mindful of the fact that some of its effects have been negative. This is how embracing social media can change your life 1. Creating a personal brand – social media has become one of the best ways to market one’s skills. Various social media platforms offer listings of jobs available all over the world which can be narrowed down to your very own location while your personal information is readily available for potential employers. Social media allows job seekers to create accounts that make it easier for the employer to have access to more information about the potential employee, which could not be included in the resume. This makes job hunting a lot easier although competition is also constantly growing. Some job seekers have shared stories on social media about how much they needed jobs and were lucky enough to get responses directly from their soon to be new employers. There are greater chances of finding a job for a social media user than there is for a nonuser. Talents have been identified, developed, and publicized as a result of a simple video or audio shared on social media. 2. Marketing your products and/or services – social media can help you grow your business. The platforms have made it easier for companies to be found by or to find and interact with customers, thereby increasing the companies’ reach. With billions of people accessing social media per day, companies are guaranteed that their adverts will be seen by many at a very low cost. This allows companies to bridge the gap between them and their customers. However, while as a business person you enjoy these benefits, you should also be ready to deal with unhappy customers too. Voicing out concerns has become easier and such information spreads fast. On the same hand, clip sharing on social media has become a popular way of drawing attention to television shows to increase viewership. Use social media to amplify your brand. 3. Getting business ideas – there is so much information shared by businesses and entrepreneurs on social media. It is easy to get business ideas from all over the world and implement them in a way that suits you. It is also possible to find people to collaborate with and make a more profitable business than you would make individually. 4. Networking with a group of similar‐minded people – social media has made it easy to find people with similar interests. This has led to what has been widely known as virtual communities where people of the same ‘culture’ from different places meet virtually to share information and support each other. Sometimes it can be hard to be completely open and share information with people who know you personally due to differences in personalities. Also, social media can help you create relationships with people you would have otherwise found it impossible to communicate with. 5. Motivation – with many people sharing their success stories and their struggles, following and connecting with the right people can help you understand life for what it is for others too, and help you realize the possibilities that are there even in the midst of struggles. Knowing how much people are achieving and how they continue to strive and use obstacles as stepping stones can motivate you to keep moving toward your own dreams. You must, however, try to avoid people who live a fast and flashy life while it is not clear how they how or where they started. It often puts people under unnecessary pressure and makes them feel more like failures. 6. Learning – social media has led to an increase in social learning, a better understanding of the world and other cultures, and has made it easier for students from various places to connect and learn from each other. Some concepts are explained as people engage in discussions on different topics. 7. Staying informed – social media provides has all sorts of information one can ever think of and has features that allow you to sort or filter content according to its relevancy to you. The discussions help you understand the information better than you would if you just read on your own. However, it is important to note that social media can be addictive and distractive. It is easy to get caught up in the discussions or following trends at the expense of your to‐do list. Therefore, you should be able to control and/or limit usage in order to be productive. Also, there are many cases of misinformation, negativity, and cyberbullying. This requires one to be careful regarding the type of people to interact with, posting personal information and, filtering information.

Table of Contents Introduction Chapter 1: Identifying the Target Audience for Your Marketing Campaign Chapter 2: Choosing the Perfect Email-Marketing Platform Chapter 3: Decide on your list incentive Chapter 4: Create and feature topnotch list incentives Chapter 5: Choose Your Email - between Updates and Pre-Schedule Mails Chapter 6: Optimize your list by targeting your traffic source Chapter 7: Optimize Your Squeeze Page Sign-Up Rate Chapter 8: List Segmentation Strategy – Identifying and Working on it Conclusion Sample Content Preview Chapter 1: Identifying the Target Audience for Your Marketing Campaign If you have a fuzzy idea of who your target audience is, you are going to fail with e-mail marketing. You really are. You might as well give up now if you are chasing after some sort of vaguely defined market. Audience identification is crucial for niche list marketing. You cannot just target everybody. You have to drill down to a specific population of people who are trying to solve a fairly narrow set of problems. This is how you define their needs. By directly addressing the needs of these individuals, conducting enough consumer research and speaking their language, you would be able to convert a high percentage of them from website visitors to list members to product buyers. It is crucial that you go from raw traffic to dollars in your bank account. Otherwise, you’re just wasting your time. All the traffic in the world is not going to add one red cent to your bank account unless you target a specific niche market and give its audience the solutions that they are looking for. Finding the Right Audience So, how do you know which audience you should target? There are many different audiences out there. All of them cluster around a specific range of needs or problems. Well, it all boils down to commercial value of those needs. There are many problems out there that people are not going to pay top dollar to solve. Sure, people are looking for the right DVD set of headphones but there is a limit to people’s budgets. Different problems have different priorities. You need to find a niche that has enough commercial value. One way to estimate this is to use Google AdWords Keyword Planner and do cost-per-click research on keywords related to your niche. If you notice that advertisers are willing to pay a lot of money per click on those keywords, then you’re in a good spot. Chances are there is enough commercial demand for that niche. People are willing to pay a significant amount of money to solve problems related to your niche. It’s also important to make sure that you are targeting a niche that is big enough. Sure, there are lots of advertisers willing to pay a tremendous amount of money for “structured settlement” keyword traffic. We’re talking about more than $20 per click. The problem is the volume of searches for that niche is actually quite low. Make sure the niche you are targeting has enough demand as indicated by Google Keyword Planner. This tool not only tells you how much advertisers are willing to pay per click but it will also give you an estimate of the volume of searches for keywords related to that niche. You’re looking for a nice combination of decent commercial value with decent traffic volume. Finally, you should also pay attention to competition levels. If you pick a niche that is extremely competitive with gigantic brands monopolizing pretty much all the search volume for keywords related to that niche, you probably are going to have a tough time making inroads. You should look for a niche that is somewhat competitive but no so competitive that there’s absolutely no space for newcomers. How do you do competitive research? Very simple. Just get all the Google Keyword Planner tool keywords for the niches you are interested in. Plug them one by one into Google’s search box and you will see the number of pages competing for those keywords. This should give you a clear enough idea of how competitive certain niches are. At the end of this process, you should have a short list of niches that have decent commercial appeal and enough search volume every single month. Consider these three factors: Find Your Customers Online I’ve got some great news for you. Regardless of the niche that you selected, chances are very high your customers are already online. You just need to find them. This doesn’t mean that there is a dedicated website that caters specifically to your niche audience. Instead, your niche audience members may simply be asking questions related to your niche. Maybe they’re sharing infographics or photos and videos related to your niche. Whatever the case may be they’re already online exchanging content. Your job is to find all these areas online and listen to them. That’s the main key you need to do for consumer intelligence. Pay attention to the words that they’re using. Pay attention to the solutions that they’re already talking about. Understand the shortcomings of the solutions people are already aware of. If you spend enough time on these online platforms like forums, message boards, Facebook groups, Facebook pages, Twitter accounts, Reddit, subreddits and Quora or other question-and-answer platforms, you should have a clear understanding of who your audience members are and their expectations. You should also have a fairly clear idea of who your competitors are. I’ve got some bad news for you. Regardless of your niche, you probably already have competitors. This is not depressing news. Instead, you could use this to your advantage. Find the competitors competing for your target audience. Create a long list of them. Look for both direct and indirect competitors. Reverse Engineer Your Competitors Once you have a clear idea of who your competitors are, reverse engineer what they’re doing. How do they speak to the needs of the people you’re trying to reach? What do their websites look like? What kind of social media accounts do they have? What kind of content do they use for marketing purposes? How are their pages designed? You have to keep these and other related questions in mind as you research one competitor after another. After you’ve spent some time asking these questions and processing your competitors in a systematic and methodical way, you should have a clear idea of what your niche “industry standard” is. You would quickly find out that your niche competitors tend to look alike. They tend to address the same problems. They tend to have the same solutions. Their social media accounts tend to look similar to each other. Be mindful of this. Look at these similarities and understand that this is the “industry standard” in your niche. Whatever website or social media account or mailing list you come up with must fit the industry standard. Please understand that when you figure out the industry standard in your niche, it just gives you a place to start. You shouldn’t start and end there. If anything, it just gives you a head start instead of fumbling around to come up with the right squeeze page or mailing list marketing materials for your niche. It gives you a place to start. What “Industry Standard” Item Should You Look For Pay attention to your competitor’s squeeze page layout. This is the signup page your competitors use to get their target audience members to sign up for their mailing list. Pay attention to how they lay out these pages. What kind of pictures do they use? What kind of text do they present? How did they format their text? Do they tell stories? Do they show videos? Next, pay attention to their sales funnel layout. Your competitors have a standard way of getting people to sign up to their mailing list and also selling those list members to a wide range of products and services. Be aware of how they do this. How do they step prospects through the sales process? Understand that their ultimate goal is to get list members to buy something. Try to figure out how their sales funnel is laid out and how it seeks to convert list members. Pay attention to the kind of freebies or incentives your competitors give out to get people to sign up to their mailing list. Do they use cheat sheets or short reports? Do they give away full books? Do they attract list members by offering a special video? Do they promise some sort of insider information that people have to sign up for to access? Be aware of the specific “industry standard” digital incentive your competitors give out. You’re going to have to offer the same. You can tweak this later on, but you need to start out with this type of incentive. Subsequently, pay attention to the updates that they send. Do they talk about news and events? Do they seek to teach e-mail recipients a wide range of solutions? Finally, pay attention to the stuff that they are promoting in their e-mails. You can bet that your competitors are sending out e-mails intended to make them money. If you click on the right link, it would lead you to a product they hope you would buy. The same goes with services. Pay attention to these. Identify the most common products that they push with their updates. Again, this forms the “industry standard” in your niche. Look for the industry standard because this is where you will start. It doesn’t mean you have to start and end your e-mail list marketing activities with the industry standard. Instead, it just gives you a tremendous head start because you’re not fumbling around coming up with your own squeeze page and mailing list strategy which might fail. Instead, by going with the tried and proven industry standard, you can improve on mailing list practices that already exist. You just need to perfect whatever it is your competitors are already doing. Chapter 2: Choosing the Perfect Email-Marketing Platform This step is crucial. In fact, it’s so important that it only comes second in importance to Step #1. You have to have the right technology workhorse to ensure your mailing list business is a success. You have to understand that you cannot do e-mail marketing manually. It’s physically impossible. Even if you have a list of only 500 people, sending e-mail updates to those people one by one is going to drive you nuts. You have to sign up to the right e-mail marketing platform that would automate all mail delivery. You might think that this is a pretty simple process. It isn’t. It’s very hard to manually keep tract of people signing up and unsubscribing to your list. You may be able to get away with it if you only have a handful of members, but once your mailing list starts to grow, it can easily get out of hand. Pay attention to key common features of e-mail marketing platforms: Automated Autoresponder Sequence Regardless of the platform you go with, they must have a way of enabling you to schedule e-mails to send to each and every one of your list members on a scheduled basis. For example, if somebody joined your list on Monday, they get the e-mail update for Day 1. On Tuesday, they get the e-mail update for Day 2. When another person signs up for your mailing list on Friday, they get Day 1’s update and so on and so forth. In other words, your mailing list platform must be automated and powerful enough to market to all your list members on an individually scheduled basis. This is crucial if you want to use your autoresponder e-mail sequence to turn your list members into buyers.

Sample Content Preview All of these can be optimized in order to incorporate keywords that will make the website appear in the search engine results pages or, in the case of Google ads, land them on pages where they are most likely to find people who will be interested in your website. The entire purpose of making a website search engine optimized is to make it easier for potential clients or customers to visit your site. Those who may be interested in your products or services can only take advantage of them if the know about them and where to get them. You have, most likely, gone on line in search of something that you wanted to buy at one time or another. Chances are that you put the information into the search engine toolbar to pull up search engine results pages. You probably sifted through a few pages before you came up with what you wanted. This is the basic concept of SEO. Those who understand how to use SEO to make their website more searchable and likely to come up in the first two pages of the search engine results pages are more likely to have clients land on their site. There are probably many sites out there that offer you interesting information as well as products or services. Unfortunately, many of them are buried deep in the search engine results pages. Most people, when searching online for something, will give up after going a few pages into the search engine results pages. In some cases, a search may produce millions of hits. Needless to say, you do not want to go through every one in order to find what you are looking for. Most people have neither the time or the inclination to do this. This is why it is so important for businesses and others who want to have their website noticed make sure that they use SEO techniques in order to do so. By using SEO, a website will no longer be buried in the middle or at the end of millions of results. It has a better chance of getting to the front of the search engine results pages. SEARCH ENGINES THAT USE SEO Google and Yahoo are two of the search engines that use SEO. While there are those who say that both of them also rely heavily upon link building when it comes to page placement in the search engine results, both of them also rely heavily on search engine optimization. They send their search engine spiders and bots through the text to pick up keywords to help rank the page. The bots pick up both long tailed and regular keywords. Long tailed keywords are phrases that appear throughout the text and will be discussed in a later chapter of this book. All of the search engines use SEO to some extent. While SEO is not the only factor that figures in to search engine results placement, it is a primary factor in this placement. Google, Yahoo, MSN and all of the other search engines all rely on SEO in the content to figure on placement in their pages. However, one search engine may rely on the SEO more than others. If you do a search on Google, for example, chances are that you will pull up different results than if you plug the same keywords into the Yahoo search engine. Both of these giant search engines use SEO in order to determine rank, although they also figure in other factors. One factor that figures heavily in the Yahoo search engine rank6 ings (as it does in other search engines) is link building and page building. The search engine will rank a website higher if it has many links back to the site throughout the web. This is very prevalent with the giant information site, Wikipedia. You have probably noticed that this site often comes up when you are searching for information. That is because there are so many backlinks throughout the web that link back to this site. When you are on a Wikipedia page, you will notice hyperlinks to other areas of the site. This large link network creates hundreds of thousands of pages that are all linked together to dominate the search engine results. In addition to link building, however, Wikipedia also uses SEO. If you study any Wikipedia article, you can pick out the keywords and see how often they are used. Everyone who has a website online wants to make sure that they get their website noticed in the search engines. There are positive ways to do this and tricky ways to do this. Tricky ways are often called “black hat” techniques that can get a website banned from the search engines. This can be self defeating, so you want to be sure that you naturally build up your ranking in the search engines through the use of SEO and other strategies. One way that you can naturally build up your rankings in the search engine is to properly implement SEO in all of the text that is committed to your website. You want to be sure not to use keyword stuffing, which is when you have too much of a keyword density in your text. You should have 2-3% keyword density for your text. SOME OF THE basic principles of using SEO in text are as follows: Use it in the title of the text, preferably in the first few words; Use it in the first sentence of the text; Use it in the last sentence of the first paragraph of the text; Use it once in the body of the text per 500 words; Use it in the last sentence of the text. Different marketing companies that practice SEO will use different tactics to get their website noticed. Many of them use varia-tions of the above when it comes to SEO. Two things that you want to avoid when you are working with SEO to market your site is using too many keywords in your text or not using the right keywords. Later, we will discuss the different ways that you can discover which keywords will work for your type of site. In order to market your website online, you will want to use search engine optimization in all of your text related to your website. All of the search engines pick up SEO to varying degrees so understanding how to optimize your website is important if you want others to be able to easily access your website when online. The first thing that you will want to do when you are setting out to optimize your website is to make sure that all of the text on your website is search engine optimized. You can do a Google keyword analysis to see which keywords and phrases are most likely to be used by those who would be interested in your website. You will want to use SEO in text. Take a look at your website and the content that is on your site. Everything should be optimized so that it will come up easier in the search engines. If you are using photos and have photo tags, these too must be optimized for the search engines. You need to go through your entire website to make sure that you are search engine optimized. Not only does your website have to be optimized for the search engines with the proper keywords, but all of the relating pages to the website should also be optimized. If you want to rise in ranking in the search engines, you should have pages to your website. Many people will optimize the first page of their website but end up ignoring the rest of the pages. However, the search engine bots will go into the deep pages of your website to look for SEO. You have to make sure that everything connected to your website, including all website pages, is search engine optimized. Chances are that you will not see the results of optimizing your website text right away. It can take a month before the search engines start to pick up on the optimization and your page starts to rise in rank-ings. Many companies that practice SEO marketing will help you raise your rankings in a month and some will promise that you will be in the first five pages of the search engine results pages in the next six months. When you are optimizing your website text so that it is easily picked up in the search engines, you are not doing anything black hat to undermine the purpose of the search engines. Many people feel that using SEO is trickery and can get their website banned from the search engines. This is not true. To the contrary, search engines embrace those websites that use SEO the right way. Before you can optimize your website text, however, you have to first figure out which keywords you should use for this purpose. Take a look at what your website is promoting or selling and then figure out what you are trying to accomplish when you promote your website. If you are selling something, what are some of the searches that customers will perform to get to your product? Once you can figure this out, you can then change the website text to reflect this information. You want to use several keywords for each page and also incorporate the use of long tailed keywords for your site as well. Do not forget tags on videos as well as photos that are on your site. They should also be optimized to raise your rankings in the search engines. All aspects of your site should be looked at carefully to make sure that you are getting the most from your text and photos that you put online. The more you work at optimizing your website text for the search engines, the more you will see an increase in traffic from the search engines. If you are just beginning a website, you should understand how you can increase the amount of traffic to the site by using SEO in your text. All of your website text should be optimized for the search engines. Most marketing companies that work with webmasters in order to help them gain prominence for their sites online will use both SEO as well as link building in order to get the site noticed. Marketing companies will often give you SEO content that can be put elsewhere on the web and linked to your site that includes blogs and articles and in some cases, videos. However, they often do not do anything with your existing website. While the marketing endeavors that use SEO are good and neces-sary in order for you to achieve a higher status online when it comes to your website, it is also important to take a look at the text on the site itself to make sure that it is making the most of search engine optimization in the text on the main page as well as any additional pages. Make the most of your website by using website text that is opti-mized for the search engines to make it easy for those who are most likely to use your site easily find it. USING SEO FOR GOOGLE ADS One way that you can get others to your site is to use click ads. Many internet marketing companies will make distinction between click ads and SEO as if they are two separate marketing strategies. The truth of the matter is that ads also incorporate SEO. Keywords are essential when you are trying to attract others to your site. This is regardless of whether you are trying to attract them through SEO means such as blogs and article marketing or if you are trying to attract them through Google ads. Pay per click ads incorpo-rate SEO techniques that are used in SEO marketing in order to be successful. Pay per click ads are placed on various websites in an effort to get others to click on the ads and possibly purchase the product that is advertised. Ads are hyperlinks that contain a phrase that is meant to entice the visitor into clicking and finding out more. Anyone who is considering using pay per click ads to try to market their website should be aware of the keywords that they are using as they will pertain to where the link is placed as well as whether or not others will click on the link. If you sell high heeled shoes at your website store, for example, you are going to want to make sure that your click ads are distributed to sites where those who are most likely to buy high heeled shoes will see them. You should do a market analysis of your target market, who are most likely young and female. You then want to make sure that your ads appear on websites that also target your target market. The way to do this is to make sure that the ads you are using appeal to the demographic that you are targeting in your marketing campaign. You should structure your Google ads with the right keywords in order to make sure that the sites that pick up this ad will be attracting those who are more likely to purchase your product.

Table of Contents Benefits Of Aerobic Exercise ........... 3 Different Types Of Aerobic Exercises .................... 4 Wading In Water Aerobics .............. 5 Aerobic Breathing ..... 6 Aerobic Dance ........... 7 Aerobic Equipment ... 8 Aerobic Kickboxing .... 9 Step Aerobics .......... 11 Aerobics For Kids ..... 12 The Best Types Of Aerobics .......... 13 Aerobics basics ........ 15 Aerobics During Pregnancy ........... 15 Aerobic Equipment . 16 The Beauty Of Aerobic Exercises .. 18 The Need For Aerobics .................. 19 Sample Content Preview Physical activities like walking, running, dancing and swimming can be considered aerobics. Aerobics are exercises which increase the heart rate and at the same time pump more oxygen into the blood vessels. There are different kinds of aerobic exercises which can be defined based on the equipment used in the workout program. Water aerobic workout is an example of an aerobic workout. Water aerobics or aqua aerobics can also be referred to as waterobics. This kind of workout is usually performed in a swimming pool with waist-deep water. It could be in an indoor or outdoor pool, with water temperature of 82º F to 86º F. Come to think of it, the most common form of waterobics is swimming. Water aerobics would focus on building body strength, flexibility, balance and providing a cardiovascular workout. Its one session usually lasts for about 40 to 50 minutes. Just like any other aerobic workout, there is a five-minute warm-up and would end with five-minute cool-down. There could be floatation devices provided to the participants if the water is deep. Kickboards and water barbells are also provided to help participants afloat or can be used for exercises. Water weights and floating belts are also used to increase water resistance. Music are used during workout sessions. When kicking off with waterobics, the most basic thing that you need is your swimsuit. There are some participants who would also use a swimming cap to keep the hair our of the face and special aqua shoes. These special shoes can support you ankles and also prevent your feet from slipping. They would also serve as protection against cuts and scrapes. There are numerous benefits from including water aerobics in your lifestyle. • Since water provides buoyancy and support to the body, there are less risks of bone and joint injury, which makes it ideal for seniors who are suffering from arthritis or back pains. Working out in water makes an individual less achy and sore after the workout. Body joints did not have any problem with maximizing its movement. • Some would say that they experienced faster shaping and toning of muscles when doing water exercises, compared with conducting them on land. Water aerobics could help the muscles develop 12 to 14 times faster than it does when doing in land. Since water has higher density than air, it has higher resistance which is among the reasons for better muscular development and endurance • The heart works better when doing water aerobics. Compared to activities like running or swimming, the heart rate is maintained at a lower rate. • This is great for burning calories and losing weight. Walking for instance, when done on land can burn about 135 calories in half an hour. If performed in water, you could burn by as much as 264 calories for the 30-minute session. • Aqua aerobics are great for those who have arthritis, osteoporosis and pregnant because the workouts are actually gentle enough for joint movements but quick enough to build muscle mass. Still, if a person has the following medical conditions, expert’s advise is still important. Even with all the benefits, water aerobics is still not perfect. Since it would require the use of facilities and equipment, water aerobics exercise tend to be more expensive. Some health insurance providers could provide coverage for the aqua aerobics as long as it is recommended by the attending physician. Aerobic Breathing Aerobics is one of the ways to lose weight and reduce risks of sickness and complications as a result of obesity and being overweight. It will also improve overall health. Aerobics could help in pumping more oxygen into the blood vessels, which can increase metabolism and burn more fat and calories. Aerobics literally means oxygen. Aerobic exercises are designed to increase oxygen intake. This practice would burn fat and improve health and fitness. According to studies, about 300,000 adult deaths in the United States can be attributed to the lack of physical activity and unhealthy eating habits. About two thirds of adults in the U.S. are overweight, while about one-third of the adult population are obese. Adults are not the only ones suffering from weight problems. Children and teens with obesity have increased for the last years because of changes in lifestyle. Would it be possible then to lose weight just by breathing alone? Breathing is a crucial aspect in different kinds of exercises. In fact, in yoga, breathing properly is important. Breathing exercises could even remove stress and relax the body and mind. Breathing for weight loss is practiced by several aerobic breathing programs. Each program would have their own technique and their own advice. However, it is important to understand that there is no weight loss program or pill that could produce dramatic results overnight. Obesity and being overweight cannot be resolved by aerobic breathing alone. Of course, proper diet and exercise is still crucial to battle the pounds away. Aerobic breathing can supplement these weight loss programs to acquire better results. Most of us would only use about 20% of our lung capacity, while 70% of toxic elimination in our body happens when we breathe. Aerobic breathing helps our body maximize its potential. By breathing properly for about 20 minutes a day, you can bring drastic results in your health. The guiding principle is that breathing can cleanse your body. It could help in flushing out waste, toxins and other pollutants from your body. Diaphragmatic deep breathing techniques could help in reducing cellulite, improve skin tone, blood circulation, digestion and even sleep. With aerobic breathing, all you have to do is sit up straight, exhale from the lungs and inhale through the nose. Breathing should be able to stretch the lungs to its capacity. When exhaling, make sure to force out all the air in the lungs. Hold breathing for a while and then pull your stomach in. You can do these breathing exercises about 10 to 20 times. Some would prefer doing them before proceeding with any exercise training. Everyone wants to lose weight. But it does not mean that you should start starving yourself and become a slave to exercise machines. In the end, losing weight would still mean eating fruits, vegetables and healthy food, exercising regularly and staying or maintaining a positive outlook of life. Whenever we are including ourselves in aerobics and weight loss programs, setting realistic goals for us to accomplish would make it easier for us and at the same time, take weight loss according to our own phase. Breathing may not be the magic beans we’re looking for to look good, but it can definitely help us change into a new person. Aerobic Dance Aerobic dancing combines exercises and different forms of dances like ballet and jazz into an exercise routine. They are usually considered low-impact exercises and slower paced compared with other aerobic routines, although there are also fast-paced routines. Because of these characteristics, they are very ideal for those who need low-impact routines like the elderly, overweight and those who are pregnant. What makes aerobic dance an interesting routine is, of course, its music. There are different types of music which can be used for different aerobic dances, there are different speed and style variations of aerobic dances. There are guidelines for aerobic music. It is usually about 120 to 124 beats per minute for step aerobics. For low-impact exercises, it is usually about 136 to 148 beats per minute. Beginners would dance or sweat it out with slower beats. Aerobic dance could be classified into high-impact exercises, low-impact, step aerobics and water dance aerobics. High impact exercises, as its name implies, would involve intensive exercises which includes jumping actions synchronized with the music. Step aerobics uses the step bench, and the water aerobics is performed in waist-deep water. Aside from the movements along with the music, aerobic dance is also combined with fast or aerobic breathing. This pumps more oxygen into the blood stream, rejuvenating the body. Aerobic dances are usually done from 20 to 30 minutes, practiced for three times a week. The routine is performed just like rhythmic dances, with counts essential in setting the rhythm. Before proceeding with the routine, getting warmed-up is important. It would usually last for 10 to 15 minutes. These stretching exercises will lower risks of injury and at the same time prepare the body for any extensive movement. After the routine proper, relaxing or cooling down movements for another 5 to 15 minutes will be performed to help the heart and the muscles relax.