Table of Contents Introduction Chapter 1: Be In-charge of the Buying Process Chapter 2: It All Starts At The Squeeze Page Chapter 3: Present a Directly-Related PAID Product Deal Chapter 4: This is the Time to Slip in an Upsell or Downsell Offer Chapter 5: Set Up Your Autoresponder Follow-Up Sequence Chapter 6: Performing Through Testing to Ensure that Your Funnel Works Perfectly Chapter 7: Launch Your New Product Conclusion Sample Content Preview Chapter 2: It All Starts At The Squeeze Page The very start of your sales funnel needs to begin with the squeeze page. A squeeze page is just a Web page that offers the visitor something of value, such as a report on a specific topic of interest, in return for the person’s contact information (usually the person’s name and email address). The idea behind the squeeze page is to entice the visitor to willingly give up his/her name and email address so that you can follow up with him/her later with other relevant and useful information so that you can build a relationship with him/her and show that you are an expert in this industry or niche. Once the person feels comfortable with you and feels you know this industry or niche well, he/she will be more likely to purchase the offers you recommend to him/her. These offers should consist of your own products, as well as affiliate offers that you endorse. Of course, as mentioned before, the greatest online profits come from products you own, so you really want your subscribers to become comfortable with you so that they will purchase the offers in your sales funnel. This is where the bulk of your profits will come from and, if you build the relationship properly and don’t abuse their trust or time, it’s certainly possible that they will purchase from you repeatedly whenever you offer a product offer of relevance to them. This is how you can build your online income over time. Therefore, you need a product that you can offer to your squeeze page visitor for free in order for him/her to be willing to give up his/her contact information. You can either create this product on your own, use outsourcers to create it, and/or use private label rights (PLR) products to create it. The main point is that the information must be valuable to the subscriber and the squeeze page must indicate exactly what the prospect will be getting when he/she submits his/her contact information. Therefore, if you plan to provide a mini-report or mini-ebook on how to get more qualified traffic to your website, your squeeze page must indicate this, and your autoresponder needs to send the link to download that report or send an email with the attached file as soon as the subscriber has sent his/her contact information (known as single opt-in) or after he/she has confirmed that he/she wants the report (known as double opt-in). If the information sounds valuable to the subscriber, he/she will be willing to give up his/her contact information. If it doesn’t, he/she likely won’t, so the free gift must be something that the subscriber wants to find out about so that he/she will give up his/her contact information. Note that the information you provide in this free report should be useful to the person, but it should NOT include everything about the topic in question. If you include all of the information in that free report, they’ll have no reason to buy any of your related offers, which is exactly the ultimate goal you have in mind for them. Thus, the free report needs to be useful and valuable to where it gives them some insight into the problem or issue they are having, but also indicate or imply that you have more valuable information for them to consider acquiring by visiting your main product’s sales page, the link of which should be at the end of your free report so that they can find out more about it and purchase it. Chapter 3: Present a Directly-Related PAID Product Deal After the subscriber has input his/her contact information into your squeeze page, he/she should be taken to a Web page that states that the free report he/she signed up for is on its way to his/her inbox. This is the beginning of your relationship with this subscriber; you need to use good email marketing practices in order to build the relationship further and convince the prospect that you are a respected and knowledgeable person in your industry and that the prospect can trust you, the information you provide, and the offers you present. Research has shown that it takes at least seven contacts with a prospect before he/she is willing to buy a paid offer. This means that you need to make contact with that person at least seven times before you can reasonably expect the person to push the “buy” button on your offer. Now, some prospects will be willing to purchase before seven contacts are made, some will only be willing to do it after more than seven contacts are made, and some will not be willing to buy period. It varies depending upon the person, his/her way of thinking, and his/her situation. Still, with virtually all sales that you make, good email marketing practices and building the relationship are key to making those sales. Expecting a prospect to just become a lifelong customer overnight or after one to two emails is very unlikely. Therefore, you need to provide more valuable information in your follow-up emails after he/she has downloaded your free report. You need to follow up with him/her to ensure he/she has gotten the report, provide additional information on the problem or issue, and gently hint that the main product offer in your sales funnel is the key to solving the problem or issue in question. You also should let your email subscriber know that you are available to answer any questions he/she might have about the issue or problem, as this will encourage him/her to reach out to you for advice and help. By offering advice and help for free, this will further strengthen the idea that you are an expert in your field and that your paid main product offer will be even more helpful and useful to the prospect than the free report he/she downloaded was. Over time through good email marketing follow-up, some of your prospects will be ready to purchase your main product offer. This is why it is vital that you put a link to your main product offer in each email you send. Note, though, that you should not “hard-sell” or aggressively promote your product in each follow-up email you send; rather, you should only “hard-sell” in one to two emails at most in a 7-part email follow-up sequence. The other emails should just provide information on the problem or issue and some steps to help remedy the situation, along with a link to your main product offer at or near the end of the email. Most people are not fond of “hard selling” or aggressively marketing products; this is why you cannot afford to do this too often in your emails or you risk losing the subscriber entirely, as it’s likely he/she will unsubscribe using the link in the email. If this happens, you will likely lose the opportunity to connect with that subscriber and make him/her a lifelong customer forever. Thus, you cannot hard-sell your main product offer; providing important information and helping to educate the prospect is key to convincing the prospect that your main product offer is worth purchasing. Once the prospect has come to the realization that your main product offer is worth purchasing, he/she will click onto the link in one of your emails and purchase your offer.

Table of Contents Chapter 01 – Aerobic Exercise – Why is it Beneficial? Chapter 02 – Types of Aerobic Exercises Chapter 03 – Wading In Water Aerobics Chapter 04 – What is Aerobic Breathing? Chapter 05 – Aerobic Dance Chapter 06 – Different Aerobic Equipment Chapter 07 – Aerobic Kickboxing Chapter 08 – Step Aerobics Chapter 09 – Exclusive: Aerobics For Kids Chapter 10 – What are the Best Types Of Aerobics? Chapter 11 – Can you Lose Weight with Aerobics? Chapter 12 – How to Aerobics During Pregnancy? Chapter 13 – The Beauty Of Aerobic Exercises Chapter 14 – The Need For Aerobics Sample Content Preview Chapter 02 - Types of Aerobic Exercises Aerobics is one of the most popular types of exercises in the market. Its use of music, dance, equipment and other facilities have contributed to its popularity. Aerobic exercises are workouts that intend to increase the heart rate for a period of time. This would cause the body to have higher intake of oxygen which would result into better blood circulation, weight loss, faster calorie and fat burning. Other physical activities can also be considered as aerobic workouts, like swimming, running, walking, jogging, and cycling. An aerobic exercise would start with a 5 to 10 minutes of warm-up stretching and exercises. After the warming-up, the routine proper would follow, lasting for about 20 to 30 minutes. The last part of the workout will be the cooling-down process. There are different types of aerobic exercises for different levels of individuals. Skill, health and comfort are things to be considered when choosing what type of aerobic exercise would fit with the individual’s needs and abilities. Some of the types are : • Low-impact aerobics As the name implies, low-impact exercises don’t include activities which could harm the bones and joints like jumping and bouncing. Exercises performed had lower intensity, thus reducing the risks of injuries and leg overuse. In this exercise, one or both feet should always be in contact with the ground. With low-impact routine, you do not start with a high note. An individual could start performing the exercises on a slower rate and gradually increase its intensity. Low-impact aerobics is ideal for seniors, obese and overweight individuals and of course, pregnant women. • High impact aerobics High impact aerobic exercises use different movements. It could include jumping, turning, shuffling, doubling, etc. This kind of workout intends to develop the abdominal area, calf, and also the cardiovascular system. If an individual is agile and active prior to working out, then high-impact aerobics may be the best option. But for beginners, slower and low-impact exercises is recommended first. When the individual is already comfortable with this low-impact level, then it would be safe to proceed with the second level. Keep in mind that doctor’s discretion is always important. • Step Aerobics Step aerobics uses step benches for working out. This kind of aerobics is actually low in impact. There are studies showing that step aerobics can help a person reduce weight, given the fact that its impact is only half of the impact used when riding a bike at home. Overall, this process or workout is dedicated for the development of the lower body. • Aerobic kickboxing It is also called cardio boxing. This is one of the most effective workouts for losing weight. Although, aerobic kickboxing is tiring, its effects on the body are great. It could definitely help in building more energy and longer stamina. It is also called cardioboxing and can burn about 800 calories in an hour. • Water aerobics Another low-impact exercise but delivers huge results, whether it is for weight loss or improving over-all health. Water aerobics, according to experts, burns calories faster compared with land-exercises because of the water’s resistance. Chapter 03 - Wading In Water Aerobics Physical activities like walking, running, dancing and swimming can be considered aerobics. Aerobics are exercises which increase the heart rate and at the same time pump more oxygen into the blood vessels. There are different kinds of aerobic exercises which can be defined based on the equipment used in the workout program. Water aerobic workout is an example of an aerobic workout. Water aerobics or aqua aerobics can also be referred to as waterobics. This kind of workout is usually performed in a swimming pool with waist-deep water. It could be in an indoor or outdoor pool, with water temperature of 82º F to 86º F. Come to think of it, the most common form of waterobics is swimming. Water aerobics would focus on building body strength, flexibility, balance and providing a cardiovascular workout. Its one session usually lasts for about 40 to 50 minutes. Just like any other aerobic workout, there is a five-minute warm-up and would end with five-minute cool-down. There could be floatation devices provided to the participants if the water is deep. Kickboards and water barbells are also provided to help participants afloat or can be used for exercises. Water weights and floating belts are also used to increase water resistance. Music are used during workout sessions. When kicking off with waterobics, the most basic thing that you need is your swimsuit. There are some participants who would also use a swimming cap to keep the hair our of the face and special aqua shoes. These special shoes can support you ankles and also prevent your feet from slipping. They would also serve as protection against cuts and scrapes. There are numerous benefits from including water aerobics in your lifestyle. • Since water provides buoyancy and support to the body, there are less risks of bone and joint injury, which makes it ideal for seniors who are suffering from arthritis or back pains. Working out in water makes an individual less achy and sore after the workout. Body joints did not have any problem with maximizing its movement. • Some would say that they experienced faster shaping and toning of muscles when doing water exercises, compared with conducting them on land. Water aerobics could help the muscles develop 12 to 14 times faster than it does when doing in land. Since water has higher density than air, it has higher resistance which is among the reasons for better muscular development and endurance • The heart works better when doing water aerobics. Compared to activities like running or swimming, the heart rate is maintained at a lower rate. • This is great for burning calories and losing weight. Walking for instance, when done on land can burn about 135 calories in half an hour. If performed in water, you could burn by as much as 264 calories for the 30-minute session. • Aqua aerobics are great for those who have arthritis, osteoporosis and pregnant because the workouts are actually gentle enough for joint movements but quick enough to build muscle mass. Still, if a person has the following medical conditions, expert’s advise is still important. Even with all the benefits, water aerobics is still not perfect. Since it would require the use of facilities and equipment, water aerobics exercise tend to be more expensive. Some health insurance providers could provide coverage for the aqua aerobics as long as it is recommended by the attending physician.

Table of Contents Introduction...... 6 What is Phone Addiction and How It Affects Us10 Short Term Memory Problems........11 Getting Your Time Back.......14 Set aside one day a week to put your phone away..15 Turn on “do not disturb” while working, spending time with loved ones, or going to sleep......17 Why Are Phones So Addictive..20 Phone Addiction in the Digital Age 25 Why Cell Phones are Distracting....26 How Much Time You Spend on Your Phone........ 28 Gaining Control Over Your Addiction..... 33 Starting New Hobbies........ 34 Deleting Addictive Apps...38 Putting the Phone Away.. 40 Taking a Break........ 44 Making Better Phone Habits..... 48 Helping Someone With Phone Addiction...... 53 Signs of Phone Addiction in Others........55 Ways to Help........ 56 Conclusion....... 59 Sample Content Preview What is Phone Addiction and How It Affects Us Phone addiction may sound silly to some readers who remember a time before smartphones and 5G internet, but it is a real and serious issue plaguing thousands of people every single day. Consider another term for phone addiction - this term is referred to as “nomophobia,” which is the fear of being without a mobile phone. This type of addiction is a disorder that involves the compulsive overuse of mobile devices. These compulsive habits are typically quantified by the total amount of time that a person is online within an average day, as well as the total number of times a person accesses their phone. However, compulsive overuse is just one facet of phone addiction. This type of addiction is typically supplemented by concurring internet addiction. This is when a person cannot control their urges and behaviors regarding computer use and the internet. This can lead to someone suffering from psychological distress, as well as mental and physical impairment. Worse yet, it is extremely easy for a modern-day person to become addicted to the internet. At the beginning of the internet revolution in the late twentieth century, the internet was relatively difficult to access - you had to be technologicallysavvy to successfully surf the web. Nowadays, this process has been simplified and color-coded through social media and other apps. Rather than having to understand a computer programming language and perform a series of keystrokes, now with a click of a button and a swipe right you can access any kind of content you could imagine. Plus, due to factors that will be discussed below, it is extremely easy to endlessly scroll and lost sense of time due to the ease of access. Short Term Memory Problems Short-term memory loss is when someone forgets something that was experienced recently. This is something normal that happens as people age, but it can also be a sign of a deeper problem. Incidents involving shortterm memory loss seem to be occurring much more frequently among people from the younger generations. Sometimes this happens due to brain damage, illness, or a mental health issue. Overuse of phones has been linked to short-term memory problems. There is a known term for this unfortunate phenomenon. This is known as “digital amnesia.” The researches at the Swiss Tropical and Public Health Institute have revealed that increasing exposure to devices does in fact negatively affect the memory of adolescents. The type of memory that is damaged is called “figural memory.” This form of memory helps a human make sense of patterns, shapes, and images. This process happens in the right hemisphere of the brain. It has been suggested for some time that smartphones may reduce the cognitive capacity of a person. Cognitive capacity refers to the total amount of information the brain is capable of retaining at any particular moment in time. Phones can drain the cognitive capacity of a person, thus limiting the ability for a person to successfully complete a task even if they are not using a device at the time of the task! Getting Your Time Back Humans are adaptive. Civilization has existed for many centuries without relying on phones. For the younger generations, this may seem impossible to imagine, but it is true. Human minds were not intended to and not evolved for excessive device usage. There is simply too much stimulus for a person to handle nowadays. There is nothing to be ashamed of if you are experiencing phone addiction, or if someone you love is. This information may seem unsettling, but there is a bright side. While addictions are tough to overcome and those amid such a struggle may feel hopeless, addictions can be defeated. Addictions are created and maintained by a series of toxic, repetitive habits and behaviors. Through actively understanding the nature of phone addiction, one can break their addictive phone-use cycle and increase their mental health. If you take the time to learn about what unconscious habits are creating addictive behavior, then you can change your habits, and thus change your behavior. This may seem very challenging at first, as it can seem for any addiction. Change is frightening and the first few days will be extremely difficult if someone is severely addicted to their phone. It is something that has become so ingrained in society that it feels hard to fathom how you can function in society without checking your phone every minute of the day. However, it is possible, and so many people have broken free from the hold of addictive devices. Proper research and intentional precautions can help a person heal from such compulsion. Set aside one day a week to put your phone away One way to start easing your way into the de-toxification process is by setting aside one day a week to put your phone away. This may seem hard initially, but the old saying is true - “out of sight, out of mind.” You have to become comfortable with not being around and not having access to your phone. You have to sit with the feeling of being uncomfortable that this distance from your device may make you feel. You have to acknowledge how anxious you are without your device. In fact, this anxiety is more than likely exactly why you feel the need to continuously and compulsively be on your phone. What is more ironic about this truth is that your dependence on your device is exactly why you feel so anxious! It is a dangerous feedback loop of feeling uncomfortable, turning to a certain behavior for relief, relying on the temporary relief through repetitive action, and then losing the ability to regulate without said behavior. It is possible! Start small. Put your phone in a drawer, somewhere out of sight. Maybe do this on a day where you don’t need to check work emails or other activities that you would be required to perform for others. Let your friends, family, and colleagues know that you will not be answering them for non-emergencies on that specific day. Find other ways to distract yourself than just using your phone all day. Your phone might be useful for socializing, but you will not miss out on anything for just one single day. Perhaps even schedule an event or a get-together on this day so that you will have more support and not feel lonely without your phone. It will be difficult to feel like you are missing out on something if you are already in the middle of enjoying the company of people you love.

Table of Contents Foreword Chapter 1: Basics of Organic Foods Chapter 2: Why Organic Food is Essential? Chapter 3: How to Know If You Are Getting Organic Food? Chapter 4: Why is it Good to Buy Foods in Raw Form? Chapter 5: Cook From Scratch Chapter 6: Saving Money by Buying In Bulk Chapter 7: Buy In Season Chapter 8: Preferring Local Farmers for Buying Organic Food Chapter 9: Grow Your Own Food Chapter 10: The Things to Avoid Foreword Sample Content Preview Chapter 01 – Basics of Organic Food Organic foods have become very popular. However, knowing the maze of organic food benefits, labels as well claims can be confusing. In fact, there are many people who asked if organic foods are really healthier or not. But, why you should consider organic foods? Are they beneficial to your health? Well, whatever your questions are, it is important to know about organic foods. Organic foods, as its name implies, are produced through organic farming. Nowadays, many countries promote organic farming as more and more people are seeking for organic foods that would provide them long-term health benefits. Healthy eating can offer you healthier life. But, for you to achieve this, you should eat more vegetables, fruits, good fats, and whole grains. However, some have questions about the safety, sustainability and nutrition of organic foods. So, what does organic means? 1.1 Organic Foods Defined Organic refers to the process on how products are produced and grown. Particular requirements should be maintained and met so that products will be labeled as organic. The organic crops should be grown in safe soil. They should have no modifications and should remain separate from the conventional products. When it comes to producing organic foods, farmers are forbidden to use bioengineered genes or GMOs, synthetic pesticides, sewage fertilizers, and petroleum-based fertilizers. In terms of organic livestock, this should have access to outdoors and must be given organic feed. They will not be given growth hormones, antibiotics or any by-products. What are GMOs or Genetically Modified Organisms? GMOs or GE foods are animals or plants in which their DNA has been changed. Such products have undergone tests to know their effects on the environment and humans. In several countries, organic products don’t intentionally contain GMOs. 1.2 The Perks of Organic Foods Organic foods offer a wide range of benefits. Several studies show that the organic foods have more beneficial nutrients than the conventionally grown foods. Moreover, people who have allergies to preservatives, chemicals or foods often seek for their symptoms reduced when they only eat organic foods. Aside from that, the best thing about organic foods is that they contain lesser pesticides. These pesticides are chemicals including herbicides, insecticides, and fungicides. Such chemicals are used in the conventional agriculture and the residues remain in or on the food you eat. 1.3 Understanding the Organic Food Labels Once you have considered organic foods, there are several terms that you should understand in order for you to make the most of these foods. When shopping around, keep in mind that natural foods are not equivalent to organic foods. Natural foods don’t have any production standards that must be met. Organic foods, on the other hand, have certification that they have met the set of production standards. Such standards may vary from one country to another. For instance, in US, organic foods have USDA Organic label. This indicates that the food is hundred percent organic. There are also other labels offered on the organic foods in other countries like Canada and Australia. So, depending on your residency, make sure that you know the organic food labels for you to ensure that you are getting the right foods. Chapter 02 - Why Organic Food is Essential? No matter what type of diet you are into, organic foods should be your priority. Considering organic foods is an effectual option for planetary and personal health. Purchasing organically grown foods that are free from harmful chemicals and bursting with more taste and nutrition should be considered by all people across the globe as this can be the key for them to have a good health. But, what are really the reasons why you should eat organic? There are many reasons why you should switch to organic foods today, these are as follows: Top Reasons Why You Should Settle with Organic Foods - Avoid Chemicals Eating organic foods is the only key for you to avoid any harmful chemicals that are present on commercially grown foods. Over six hundred active chemicals were registered for agricultural us in the US and billions of pounds were used every year. However, because of organic farming, using such chemical were reduced and were only used to conventional foods. That is the reason why you can be assured that you are safer with organic foods. - Benefits from More Nutrients Organic foods have higher content of beneficial nutrients compared to other foods. These foods contain nutrients including mineral, micronutrients, vitamins, and enzymes. The reason behind it is that the soil used is nourished and managed with sustainable practices by production standards. So, expect that you will get more nutrients once you have considered organic foods.

Table of Contents Chapter 1: Introduction: Why Traffic is Your Most Valuable Resource.....4 A Paradigm Shift in Your Approach to Traffic...... 7 Chapter 2: Quality vs Quantity.. 8 How knowing your customer lifetime value can help you build a fool-proof business model.. 11 Chapter 3: SEO Basics - How to Use Google to Bring Targeted Visitors to Your Pages... 14 The Foundations of SEO......15 Chapter 4: Advanced SEO for 2020 and Beyond... 20 Preparing for the Googlepocalypse 25 Chapter 5: Content Marketing - Yes Content is (Still) King....... 28 How to Write a Stunning SEO Article That Readers AND Google Will Love.. 30 Chapter 6: Social Media as a Source of Big Traffic..34 Facebook Marketing Explained.. 35 Creating a Winning Facebook Page 36 Instagram, Twitter, and Beyond..... 39 Chapter 7: The Missing Ingredients: Branding and Messaging... 41 Branding as it Relates to Facebook Marketing (And the Rest of Social Media).... 42 Branding Your Website... 44 Chapter 8: The User Experience.......46 Chapter 9: Growth Hacks That Really Work...... 49 Chapter 10: Conclusions: Knowing Your Goal.... 53 The Quality Check....54 Action Points....... 55 Sample Content Preview The answer is of course the first person. Both people we know wear hats. But the first person is actively looking to buy a hat right now. Thus the intent matches our content/store and this becomes a person that we very much want to bring to our site if we are paying for advertising. That said, the person who searched the latter term might still be a better long-term customer – which is because they are a big fan of hats and likely to buy many more in future. So both these types of traffic have their merits, but it’s important to understand the difference. But what you definitely want to avoid is that third kind of person: the person who searches “what to wear instead of a hat to keep your head warm.” Here the topic is relevant, but the intent is all wrong. Likewise, someone who searches for “free eBooks” probably isn’t going to spend a whole lot of cash on your new ebook business. How knowing your customer lifetime value can help you build a fool-proof business model There are tons of different terms and metrics in business and while it’s not crucial to know what all of them mean, understanding at least a few of these terms will help you to earn more profit in less time and make fewer mistakes along the way. Of all those different terms and ideas, one of the single most important is something called ‘Customer Lifetime Value’ or ‘CLV’. If you understand what this term really means, then you can build a business that will be entirely fool-proof and that will guarantee you a certain ROI. Don’t believe me? Read on. As we’ve seen, CLV stands for ‘Customer Lifetime Value’. If we break this down, then we can work out what that term probably means: this is the value of a customer to us over their lifetime. This can also apply to visitors – units of traffic. The way to start calculating this metric is to think about how much profit we get from each product or service we sell. This is the price we charge, minus the overheads of COGS (cost of goods sold). So if a customer buys a hat from us that cost $20 to manufacture but which sells for $100, then that customer was worth $80 to us. Only most customers will buy more than one product. Most customers will buy lots of products over their lifetime. And so now you also need to work out the value of the customer over their lifetime. If the average customer buys 4 things from you, then the average value of that customer is 4 x $80 or $320. So, how does this guarantee we’ll make profit? Well, now we know how much we should pay for our customers! If you use an advertising method such as PPC (pay per click advertising) then you know how much you are paying for each visitor to your site (perhaps 10 cents). Now, if you know the conversion rate of your website – what percentage of visitors buy something – then you now know how much you are paying per customer. If your conversion rate is 1%, then you get one sale for every $10 you spend. And seeing as the average CLV is $320, you’re now making $310 profit for every $10 you spend! That’s a flawless business model but only once you’ve managed to get your funnel to this point and only if you have the money you need to invest upfront to get the ball rolling. What this also means, is that by fixing certain other metrics, you can increase the amount of profit you are making with no downsides. For example: by making your traffic more targeted. How does this work? Essentially, if you have more of the right people coming to your website, that is going to improve your conversion rate. That acts as a force multiplier, meaning that all the other important metrics also increase in your favor. What this also means, is that you can now drive more people into that funnel by increasing your traffic-acquisition strategies. Now you’re going to have even more people going through the same process and being convinced to buy from you! The quality of traffic increases the amount of sales you make per person. You then increase the quantity of traffic in order to drive even more sales and to ramp up the machinery you have in place. Chapter 3: SEO Basics - How to Use Google to Bring Targeted Visitors to Your Pages SEO stands for “search engine optimization.” This means designing your website and pages in such a way as to appear at the top of Google queries. So if you sell hats, you want your website to come up whenever someone searches for “buy hats online” or whenever they search for “the best hats summer 2020.” (I don’t know… I don’t sell hats!) This is very important for businesses that want to increase traffic, seeing as MOST of us now head to Google first when we are looking for a product, service, or informational website. What’s more, is that SEO brings targeted visitors to your page. Because these are people who have searched for the thing that you are offering, meaning there is a higher-than-average chance that they are interested in buying from you. So, how do you get started with SEO? What is the process? What terms do you need to understand? Read on for a quick and comprehensive guide to SEO basics that will benefit you no matter what your current level of experience. The Foundations of SEO SEO essentially boils down to “second guessing Google.” More specifically, the aim is to try and understand Google’s “algorithms.” An algorithm is of course a piece of code or math that is designed to produce a desired outcome by churning the information fed to it. The algorithms that drive Google are designed to try and sift the way for information and then match that information to the user and the search term they used. Google is not interested in giving you free promotion. It has no agenda. The only goal for Google is to help people find the information they are looking for in a high-quality manner. Why? Because if someone finds great information when they use Google, then they are likely to come back to Google and use it again! All this is handled automatically – no human is responsible for searching through every website and deciding where it should “rank” (how high up it should go in the results) for any given search term. That’s where the algorithm comes in.

Table of Contents Section A: Fundamentals Of Public Speaking Chapter 1: An Insight into Public Speaking Chapter 2: Public Speaking and You Chapter 3: Your First Speech Chapter 4: Inculcate Confidence while Speaking Chapter 5: Overcoming Your Fear Section B: Preparing Your Speech Chapter 6: Picking a Topic Chapter 7: Knowing Your Audience Section C: Developing Your Speech Chapter 8: Organizing Your Speech Chapter 9: Outlining Your Speech Section D: Presenting Your Speech Chapter 10: Preparing Your Visual Aids Effectively Chapter 11: Delivering Your Message Effectively Chapter 12: Questions Sample Content Preview Chapter 02 - Public Speaking and You Some people are born speakers. Most are not. Hence, you are not alone when you say that you do not enjoy making speeches and speaking in front of a large audience. Stage fright is inevitable. Actors are always nervous to a certain degree before every play. Perhaps you think your career does not entail public speaking. Well, this is where you’re wrong because no matter what your job is, public speaking ultimately will come into the picture in some ways. This chapter, therefore, focuses on the significance of public speaking in our daily lives and on some specifics of the communication process. Four General Types of Public Speakers CATEGORY CHARACTERISTICS The Avoider Does everything possible to avoid facing an audience. In some cases, avoiders seek careers that do not involve making presentations. The Resister Becomes fearful when asked to speak. This fear may be strong. Resisters may not love to speak in public, but they have no choice. When they speak, they do so with great reluctance. The Accepter Can do presentations but is not that enthusiastic to do them. Accepters occasionally give presentations and feel good about them. Occasionally the presentations can be quite persuasive, and satisfying. The Seeker Always looks for opportunities to speak. Seekers understand that anxiety can be a stimulant that fuels enthusiasm during presentation. Seekers work hard at building their professional communication skills and self-confidence by speaking often. What Roles Can Public Speaking Play in Your Life? Success in public speaking can open a whole world of opportunities for you. It can help you conquer new frontiers. It can broaden your horizons through personal development, influence, and advances in your profession. 1. Public Speaking Improves Your Personal Development In Abraham Maslow’s hierarchy of needs, realizing man’s self-worth ranks the highest. Giving speeches helps the speaker realize self-worth through the personal satisfaction he experiences whenever a good speech is given. The speaker becomes more confident especially when the audience responds positively. It also reduces anxiety when asked by an authority to speak in front of some people. There was once a student who dropped a course five times because he hated speaking in front of the class. But after a self-study on building up confidence, he decided to give public speaking a try and was successful. In fact, he came to enjoy the experience and even volunteered to give more speeches. Through public speaking tools like research, conceptualization, and organization, you have a systematic and effective way of presenting your ideas; and thus, you will be able to express yourself better. You will also become more open to other people. Furthermore, speaking skills put you in a more significant role as you talk with people of high standing. Lastly, public speaking satisfies your sense of achievement when the audience accepts you warmly. This reflects your level of communication skills and acumen. All these contribute to your self-esteem. 2. Public Speaking Influences Your Society It is not only you who can benefit from the art of communication but society as well. Most governments heed the voice of their citizens; with proper communication skills, you can represent the public in voicing out your rights and opinions. An example of this would be a community discussion. Usually when a neighborhood holds regular meetings, it discusses certain issues or courses of action. In the discussion, various opinions are expressed and there you have a clear interplay of public speaking. People from all walks of life need to speak in public, whether formally or otherwise. From kids reciting in school, to folks in a town meeting, to citizens voicing out national issues; from a plain market vendor, to a president of a company. There is really no way you can avoid public speaking. 3. Public Speaking Advances Your Profession Public speaking can help in your career, and eventually, your finances. Usually, success is gauged by answers to questions like, “How long have you been in your job?” or “Do you hold an MBA degree or something similar?” However, researchers have proven that the best indicator of success in any profession is whether the person is often asked to give speeches. Those who give more speeches tend to have higher salaries than those who give less or no speeches. Take this average engineer. She enrolls in a public speaking seminar that teaches two hours a week for six weeks. After two months, she is promoted to senior engineer! Her boss has been noticing her superb presentations. The longer you work for an organization and the higher you climb the organizational ladder, the more your boss will ask you to preside over meetings and to give talks to the staff and subordinates or the clients. The higher your position, the more your responsibilities in leading people under you; and the more you must speak effectively. A manager once said, “From the chairman of the board to the assistant manager of the most obscure department, nearly everyone in business speaks in public or makes a speech at some time or the other.” Aside from big organizations like IBM and General Motors, small organizations and businesses in the country also need workers who are good public speakers. Take the high school coach, for example. If he is not persuasive enough to tell the school board that new gym equipment is needed, the school athletes might have to bear with the old gym equipment. In the same way, if parents are not convincing enough when they complain about a school dress code, their children may end up still wearing uniforms in school. If salespeople cannot explain their products with a convincing sales pitch, then fewer people would buy their products. This is also true for nurses, doctors, firemen, police personnel and other professions. Even employees of General Motors meet regularly to make group decisions that they will present formally to management. The bottom line is this: Whichever road you take, you will encounter instances that require you to speak in public.

Table of Contents The Lure of Online Jobs..3 Tips To Choosing Legitimate Online Employment.....7 Customer Service Jobs...... 9 Data Entry Jobs14 Online Transcription Jobs.. 16 Freelance Writing 18 Virtual Assistant... 22 Conclusion....25 Sample Content Preview Upon choosing you for their advertised job your new employer will deposit the agreed payment into Escrow. You will then be notified with an email. Once you know the funds have been placed you can start the job. Never, ever start work before you have been notified of this. Trust me. I've done this and lost hundreds of dollars in the process after the client disappeared with my good work without paying me. Getting Started as a Service Rep In order to get started in this line of work you will need to have a resume that you can submit online. As you would expect, getting an online job is often a case sending plenty of emails and making telephone calls to prospective employers. It is highly likely that you will never meet your boss or your coworkers face to face. Make sure that your resume represents your interpersonal communications skills and any customer service related jobs you have held in the past. If this is a career change for you it might be beneficial to get a customer service job at a retail store in order to hone your skills. Of course, you will also want to make sure that your resume is grammatically correct since you will probably be asked to submit reports online and communicate via email. Good computer skills are a must. Most of the companies require any applicant to be familiar with their preferred computer programs. These typically include word processing and spreadsheet applications. Remember that your job is not only going to be about dealing with customers, it will also require you to write reports about your work. As such you should familiarize yourself with commonly used computer programs. If you are not already familiar with these programs, you can take online tutorials, or enroll in specific classes to ensure that you know how to handle anything that comes your way. Stick with what You Know/Like As you look through the various websites that promote online customer service jobs, focus only on jobs that interest you. If you land a position, you will spend many hours each day talking to people about the product or service your company provides. Because of that, you should make sure that you are actually interested in what you will be talking about. For instance, if you enjoy traveling, you might want to work for an airline or a travel company. Your personal knowledge of travel and the excitement you could bring to customers is a huge boon in your favor. If you are technically savvy you might be a good fit for an Internet service provider, or another tech company. By picking jobs within your expertise and interest your employer will require less time on your training. It will also push you to the top of the list of applicants. If you simply enjoy talking to people and helping them, then virtually any customer service job is good for you. In fact, in order to be successful in this line of work you will need to have great interpersonal skills, a willingness to offer the necessary time with each client (so they feel well cared for), and a genuine interest in the company for whom you work. Not all customer service jobs work directly with the public, some work from a business to business point of view. Do a Preferred Search If you have a preference, look do a keyword search for “inside customer service” (business to business), or “outside customer service” which refers to working with the general public. Capitalize On a Second Language Skill One of the huge benefits of picking a customer service job is speaking another language. There are loads of bilingual customer service jobs just waiting to be filled. Keep in mind that these jobs require perfect command of the language in question. For that reason they pay handsomely too. The key to picking any customer service job is to be enthusiastic about your product or service. If you can do that, your customers will be happy, and so will your boss. Burning Out One of the potential problems of working in this line of jobs is the dreaded burnout syndrome. When you speak to a large number of customers on a daily basis (and often irate ones to boot) it is easy to get burned out after some time. If you find that the job you get is frustrating, do not give up. Find out more about the company and its products. It will help you when you are trying to help customers over the phone. If you still find yourself wishing the job away, look into other customer service jobs that might better suit your personality. If you are doing outside customer service, switch to inside customer service and vice versa. You do not have to stick with the first job you find. Working with people can be frustrating but it can also be very rewarding. If the job becomes a hassle, despite your best intentions it's best to get out before you damage the company's reputation with angry behavior. Data Entry Jobs If you would rather not deal with consumers, a data entry job may be the perfect online job for you. Sadly, this is one of the jobs that have seen a lot of scams infiltrating the market. Because of the amount of scams in the industry it has become exceedingly difficult for you, or anyone else to find a legitimate online data entry job. Luckily there are real companies out there looking for data entry specialists. Companies save a lot of money by hiring someone who can work from home. They don't have to pay the overhead expenses to house a bunch of data entry clerks, nor do they have to spend money to upkeep a lot of computer equipment. This makes you, the at-home data entry professional an ideal fit for them. Good Pay Rates Don't worry; you won't have to foot the bill for these overheads by working from home. While you will have to pay for your own computer equipment, your Internet connection, and other office related stuff you choose to use you won't have to fork out a ton of money to do this line of work from home. Data entry jobs actually pay quite well because companies can save money by not paying huge overheads. Many of these employers work with people like you entirely. They might even be a one-man operation themselves. In addition, with a data entry job you get to work from your home. This allows for certain freedom you've always dreamed about, like going to work in your underwear. Important Information If you are considering data entry, you should know that there are some instances where you may be required to pay a sign-up fee. If this is the case it could be because you will be given access to sensitive data by the company. By charging you a fee they make sure you are serious about the job, and not some scam artist looking to steal their information. Trust me, this does happen.

Table of Contents Chapter 1: Why Build an Email List.. 5 Chapter 2: How to Build an Email List.....11 Chapter 3: Know Your Audience....... 18 Chapter 4: Building a Targeted Email List....... 21 Chapter 5: Building a Landing Page29 Chapter 6: Driving Traffic to the Landing Page.......35 Chapter 7: You’ve Got Them Hooked, So Reel Them In.. 41 Chapter 8: Make Some Money, Honey......47 Chapter 9: Deep Diving into Affiliate Marketing......53 Chapter 10: One Last Revision before the Final Test.......60 The Finale...64 Sample Content Preview Chapter 2: How to Build an Email List Now let’s move on to the tools you need to build an email list. The name of the game is email marketing and it’s a great way to build loyal consumers, right? So, you put out an ad on a social media platform and it’s getting a good level of engagement. You’re happy with it. A lot of e-commerce businesses use sign-up forms that are created by experienced marketers to get them started. It usually starts either with a pop-up ad or a Facebook ad to get the consumer going. But how do you convert that momentary interest into lasting loyalty? You get them to a place where they will get more of what they just saw. From promotional offers to showcasing products and services or telling personal stories that have them hooked to your narrative, there are a lot of things you can do to get consumers to stay with you and in time, pay for what you’re offering. But sometimes, the steps from clicking on a pop-up to signing up for an email list can be a long one. People don’t like to fill out long forms that ask too many questions. So, you need to start by making it easy for them. Let’s go through the process of building an email list that’s easy for you and the consumer. The first step is to have a landing page with a unique/strong domain name. When your consumer clicks on the pop-up ad, they need to go to a place that gives them more of what they just saw. This is one of the most useful ways to build an email list. Treat this like running a website that has multiple pages. For instance, if you have a website that offers 10 different services, you could have a different pop-up ad for each of them, right? Make sure that when your consumer clicks on an ad, they are taken to a landing page with details relevant to that ad. Now, remember that every website has a domain name and often, it is this name that consumers remember whether they remember the specific page or not. Even if they forget where exactly they saw the product or service that they wanted to sign up for, they will try Googling your domain name and a couple of words relevant to the product or service they wanted to access. So, make sure you have a strong domain name that is easy to recollect. Oftentimes, when people see that they have to fill out a form, they want to shut that tab and go right back to browsing the internet. To avoid that, you may want to take advantage of the interest they have shown in the content on the pop-up ad and offer them a goodie. Depending on the service you run, it could be a voucher, an instructional video guide or a free ebook that is exclusively for those who sign up for the email list. This is referred to as a content upgrade. It’s kind of like offering candy to a kid. While that has a morbid kidnapper-y vibe to it, when it comes to attracting customers, freebies can work wonders. Those who give you their email ID get to unlock the goodies. A lot of businesses like to put this upfront on their main page. This is usually the page that gets the most visitors because it is the front of your business. It’s a great place to ask visitors to sign up. Sometimes, it also works to your advantage in a way that they get to see your services or products only if they sign up. This is an interesting way to build an audience while they are still curious about your business. Creating a smart bar is another way of grabbing your visitors’ eyeballs. A smart bar is a bar at the top of the website that doesn’t go away even when the visitor scrolls down. It is kind of like priority notifications on your phone. No matter what else happens, this thing stays on top. Put it in a color that pops on the background of your landing page and announce boldly asking your visitors to “Sign Up For The Newsletter Here”. It doesn’t interfere with their browsing like a pop-up ad and it never goes out of their line of sight which automatically registers in their subconscious. And literally takes just a few minutes to install. Now, if they didn’t sign up right after they got to the landing page and the smart bar failed to do what it intended to do, as a last-ditch effort, you can use an exit-intent pop-up. This is exactly what it sounds like. When you are shutting down a tab on your browser, you can edit the settings for your browser to prompt a response like “Are you sure you want to shut this tab?” Like when you’re saving a Word document and it asks you, “The document has been modified. Do you want to discard changes and exit?” This is the same thing. When the visitor is leaving your website, you can give them one last prompt to sign up for discounts, vouchers and new merchandise information. If they like what they saw, this one might just work. For a lot of businesses, it actually has. Now that you have them on your email list, the next level of engagement begins. You need to send them timely emails to make sure your customers keep coming back to you. You might think you can do it manually but if you have it all figured out (and you should) wouldn’t it be nice to have it automated? In the business, those are called autoresponders. Even if you haven’t used them before for business purposes, you have certainly seen them in one form or another. Your autogenerated bank emails and out-of-office vacation responders are all a part of this facility. Autoresponders are emails that are scheduled to be sent way ahead of time. For example, when an individual signs up for your service, you can automate a welcome email taking them through the many benefits of signing up for your service. A week later, you can give them a few vouchers or a discount code. Following that, you may prompt them towards your social media handles to multiply your numbers there and count on them to spread the word. And for you, they save a lot of time and it’s not at all complicated to set up. You need an email marketing app like Getresponse or Mailchimp or Campaign Monitor to get started. Each of them offers a certain level of sophistication. So you must go through a good number of them to figure out what works best for your product or service. Some of them are expensive and that’s something to consider, especially if you’re in the starting stages of your business. Some charge you based on the size of the email listing. So they might work well initially but you may have to switch later on (or not, depending on how things are going for you). Either way, autoresponders will get a lot of work done while you focus on the things that only you can do for your business. Chapter 3: Know Your Audience Building an email list must be treated like building an audience for your product or service. This is particularly important if what you are offering is not for everyone. For instance, a laundry service might be for everyone who owns clothes but collectible radio sets are not. So, the first step in building an email list is to figure out your audience. Whether you get them through social media channels or billboard, banner or bus advertising (if it applies to your product or service), you need to target the ones who are actually interested in your offering. Otherwise, you might be able to attract an audience but it will not convert into anything substantial. As a result, the bounce rate of your website will be terribly high. In the internet marketing industry, bounce rate is the term used to describe the rate at which your audience is leaving the site. Even if you are not well versed with internet jargon, it should seem quite plausible with everything on the internet. We have all clicked on links that have redirected us to websites we have had no interest in. The same is applicable to email listings too. In fact, you actually don’t want people who are not interested in your product because then what you have to offer is reaching the wrong audience and is most likely being considered spam. A bounce rate of 26 to 40 percent is considered really good. The next level is average which ranges from 41 to 55 percent and anywhere from 56 to 70 percent is considered higher than average. If your bounce rate is over 70 percent that means a huge chunk of people are making it to your landing page but aren’t staying on it. That means, you have channels that are bringing uninterested users to you. That’s not helpful. So, once you start building an email list, start thinking of it as building a targeted email list. One of the best ways of doing that is to find high rank websites and forums that are related to your niche. Consider going on forums like Reddit and Quora where you can start threads on the subject. Make sure you add your URL to your profile and to the bottom of the threads with your signature. This is going to be a daily exercise and you must do it long enough to have enough data to analyze what kind of audience it is bringing in. It is highly likely to bring in individuals who are interested in your product or service and these avenues can be highly rewarding.

Table of Contents Introductory Chapter 01 – Benefits of Exercise During Pregnancy Chapter 02 – Pregnancy and the Food Cravngs Chapter 03 – About Unplanned Pregnancies Chapter 04 – What is Ovulation? Chapter 05 – How to Overcome the Pain of a Failed Pregnancy? Chapter 06 - Make Your Pregnancy A Healthy One Chapter 07 – Tips to Weight Loss After Pregnancy Chapter 08 – Noting the Early Signs of Pregnancy Sample Content Preview Chapter 01 - Benefits of Exercise During Pregnancy Prescribing a medication for pregnant women is a complex process. Before obstetricians and gynecologists decide which dose of which drug can best treat a condition without putting any harmful side effects on the mother and the baby, they consider the patient's age, general health, the number of months before delivery, tolerance for medications, and any other drugs the pregnant patient may be taking. Prescribing exercise on pregnant women has to be just as scientific and precise. The type, intensity, frequency, and duration of a "dose" of exercise are all critical. One person's healthy, vigorous workout could be hazardous to another. These dangers may be greater in pregnant women because they are more likely to have strains and other serious side effects for the would-be mother. However, if exercise will be implemented and carried out in a normal, average range, exercise will not have an effect on the overall condition of the pregnancy and especially on labor or delivery. Pregnancy Quality prenatal care should be given to a mother during her pregnancy. She should be prepared for the normal delivery of a healthy baby. Complications should be prevented at all costs. All of these things are boiled down to the fact that a pregnant woman should be cared in such a way that she will not be compelled to do vigorous work but should not also stay in bed and be inactive until she gives birth to her baby. Consequently, a pregnant woman's condition varies in relation to the growth and development of the baby inside her womb. Therefore, it is necessary that proper health guidance be provided by her physician during her visit. Moreover, it is important to keep the pregnant woman's life active in order to promote good health, not only for her but also for the baby most importantly. Physical conditions like blood pressure, weight and health status is usually monitored during the pregnant woman's visit to her doctor. For this reason, it is significant to note that exercise can be the number one factor in order to keep these aspects in good condition. As the health experts contend, adequate physical and emotional information is needed by a pregnant woman to prepare herself for delivery. She needs practical health messages in keeping herself and the baby healthy. Hence, for mothers or would-be mothers who are not yet aware why they should exert some effort in engaging into moderate, normal exercise, here is a list of some of its benefits so that you will be able to understand the reason why pregnant women have to exercise regularly: 1. Defiance against fatigue As muscle becomes fatigued, it produces less force. To accomplish a task like climbing the stairs, for example, or shoveling snow, more units of muscle must be called into play to back up the wearied muscles. The tired muscles are both less efficient and less effective. Hence, this will just put more strain on the pregnant woman because of the weight that is continuously adding up each day. That is why tired muscles will usually result to leg cramps or sore muscles. What every pregnant woman must know is that exercise improves the condition of the muscles and their ability to work longer without fatigue. 2. Reduce backaches Even when you sit or stand, some muscles are working, and such relatively easy postures can tax some muscles and cause fatigue. The muscles of the lower back, for example, can be exhausted and worn out by the effort of keeping erect when a pregnant woman stand still for several hours. With exercise, a pregnant woman can correct this error by developing her posture. 3. Increase the amount of oxygen Work and exercise rely on glycogen, a substance produced by the body from complex carbohydrates and stored muscles and liver. The supply of glycogen in the muscles determines and limits the duration of activity. Exercise depletes the glycogen in the muscles and leads to tiredness. However, when glycogen is depleted by strenuous activity, it is replaced in quantities greater than before, as if the body recognized the need to lay in a larger supply of fuel. Hence, oxidation is essential for converting glycogen to the energy that pregnant women need to wiggle a finger, flex a muscle, or practice the lungs and heart for some blowing action during normal delivery. These are just some of the many benefits exercise can bring to pregnant women. Besides, nothing is completely wrong for a pregnant woman doing some moderate exercises. The only important thing to remember is that before starting an exercise program, whether pregnant or not, it is best to consult your doctor. As they say, doctors know best!

Table of Contents Chapter 1: Mastering the Game of Wealth Chapter 2: No One is born with the Knowledge of Becoming Rich Chapter 3: The Mindset of the Rich Chapter 4: Rich People always think Northward Chapter 5: Unshackle your Thoughts from your Circumstances Chapter 6: Make Friends with Money Chapter 7: God wants us to be Rich Chapter 8: The Rich make Opportunities knock at their Door Chapter 9: Giving Back Chapter 10: Putting your Best Foot Forward Sample Content Preview Chapter 3: The Mindset of the Rich Summary The rich mind does think differently than the middleclass mind. Yes, it is true that richness dwells in the mind and not in the bank balance. The Mindset of the Rich It is quite true that the rich mind thinks differently. They have a much different way of thinking from the so-called middleclass and the poor person’s mind. We have already taken a glimpse into that. The rich person’s mind thinks more about providing quality than about earning their own profit. They think about how their products benefit society. This is what makes people believe in what they give and buy those things. Making people buy their product is one of the least things in the rich person’s mind. There are other traits that typify the rich person’s mind. One of these is the leadership qualities that they have. Look around – all rich men and women of the world today are leaders in some way or the other. Most of them are heads of state or hold some other such position of power. A lot of them are businessmen and businesswomen who command about a hundred people each day. Several of them are celebrities in the world of movies and sport; even these people are leaders in their own right because they rule the world to which they belong. The other quality is charisma. Without that, richness does not befit a person. The person must be able to carry his or her richness. They must be able to exude the confidence from being rich. They need to have a positive attitude. What is the purpose of being rich if you are worried about your finances anyway? Rich people also think about benevolence and charity. Every person that is rich is involved with a lot of different causes; most of them have set up NGOs and other such organizations to benefit the masses. This shows their social streak. After all, all rich men and women arise from an innate desire to do good for the society, whether that is through their commercial products or through their charitable deeds. To be a rich person, you need to begin thinking like one. This is where you have to begin changing your personality. Read biographies of the top rich people of the world (https://en.wikipedia.org/wiki/List_of_billionaires_%282009%29) and see what you can take from this study. Chapter 4: Rich People always think Northward Summary People who have reached their pinnacles of success in our present world have one thing in common – they have never thought about anything less than the best. Rich People always think Northward One common trait that you will find about the rich people in the world today or at any time is that they never think small. Rich people tend to think about the largest, the biggest, the grandest, the most opulent and so on. Not just that, they carry in them a supreme confidence that they will achieve what they think. This is what sets them apart. Rich people always look at the north, the very zenith of achievement. If you want to acquire richness, you have to definitely emulate this way of thinking. You have to align your mind’s compass northward too. You have to dream big; you have to think that you can achieve what you are setting your mind to. Suppose that your life’s ambition is to own a chain of five star hotels, but you don’t even have proper money for your room rent right now. Should you just brush this ambition to the deepest recesses of your mind, telling yourself that you can never achieve it? Not at all! Instead, you have to work in yourself the confidence that you can achieve. You have to think that this will happen. When you think that way – when your work in yourself the absolute faith that this can happen – it will certainly happen. Have you read the Law of Attraction? Read about it here:- https://en.wikipedia.org/wiki/Law_of_attraction. Basically, this Law states that if you want to achieve something and if your desire for that is most intense, then the fates itself will align themselves in such a way that you get what you hanker for. Think there’s no truth in this? Well, consider it again! Let’s take the hotel ambition example. Even if you are living in a rented room right now, if you have a burning desire for achieving your hotels one day, and if you spend every waking moment thinking about it and every sleeping moment dreaming about it, then you are automatically going to take steps in the direction of fulfilling your ambition. Every step that you take will be a step in that direction, whether it is saving a $100 a week or whether it is seeking financial assistance from banks some years down the line. If your ambition is overwhelming, you are going to do stuff to make it happen. It works. Rich people have proved that this kind of ambitious thinking works. Do you think Donald Trump would have been the conglomerate he is today if he had been happy with his first solitary business? Do you think Bill Gates would have been the richest person in the world today if he had stayed put with the successful BASIC software he designed with Paul Allen? Not a bit. It is because these people thought northward and kept thinking that way that they got the success they always dreamt of. Chapter 5: Unshackle your Thoughts from your Circumstances Summary Most times, you are your own enemy. You get in the way of making yourself rich. You need to vanquish yourself to an extent to get those riches. Unshackle your Thoughts from your Circumstances Maybe you have a very strong desire of becoming one of the richest people the world has seen but probably you are getting in the way of yourself. Have you ever thought along the following lines:- “How can I ever reach the success these Forbes people have reached?” “How can I, a man with a $500 wage, become a millionaire?” “I cannot even dream of becoming rich because no one in my family has ever been rich.” “I am not able to pay even my rent. How can I buy a luxury yacht?” See what you are doing? You are letting yourself get in your way. You are not unleashing your full potential just because you think you cannot do it. You have some circumstances in life – everyone has – which you think will prevent you from getting at all those riches we are speaking about. But if you read biographies of the richest people in the world today, you will find that a very significant amount of them have risen from slums, garbage dumps, ghettos, back alleys and so on. A lot of them haven’t had money to eat once. A lot of their families haven’t seen a $100 together except at Christmas. Do you still think you cannot do it? Remember that no one is born into richness – not even the kids of the richest people today. Everyone has to live and learn how to sustain their wealth or to how to earn it. That is the reason you have to free yourself from yourself. Stop thinking that you cannot achieve just because you are of a different religion, a different color, a different social background, different educational qualification, a physical or mental challenge or whatever. History has proved time and again that adversity breeds prosperity. You could be the next rags-to-riches story on the Forbes. Do you have your mind set on becoming rich? Do you have that one talent you think the world really want? Are you already a small name in your small market? Are you confident of becoming rich? If yes, then you have to definitely make the effort. Remember that richness can come from anywhere.