Sample Content Preview Shall we now give attention to some two or three concrete cases? Here is a man, the cashier of a large mercantile establishment, or cashier of a bank. In his morning paper he reads of a man who has become suddenly rich, has made a fortune of half a million or a million dollars in a few hours through speculation on the stock market. Perhaps he has seen an account of another man who has done practically the same thing lately. He is not quite wise enough, however, to comprehend the fact that when he reads of one or two cases of this kind he could find, were he to look into the matter carefully, one or two hundred cases of men who have lost all they had in the same way. He thinks, however, that he will be one of the fortunate ones. He does not fully realize that there are no short cuts to wealth honestly made. He takes a part of his savings, and as is true in practically all cases of this kind, he loses all that he has put in, Thinking now that he sees why he lost, and that had he more money he would be able to get back what he has lost, and perhaps make a handsome sum in addition, and make it quickly, the thought comes to him to use some of the funds he has charge of. In nine cases out of ten, if not ten cases in every ten, the results that inevitably follow this are known sufficiently well to make it unnecessary to follow him farther. Where is the man's safety in the light of what we have been considering? Simply this: the moment the thought of using for his own purpose funds belonging to others enters his mind, if he is wise he will instantly put the thought from his mind. If he is a fool he will entertain it. In the degree in which he entertains it, it will grow upon him; it will become the absorbing thought in his mind; it will finally become master of his will power, and through rapidly succeeding steps, dishonor, shame, degradation, penitentiary, remorse will be his. It is easy for him to put the thought from his mind when it first enters; but as he entertains it, it grows into such proportions that it becomes more and more difficult for him to put it from his mind; and by and by it becomes practically impossible for him to do it. The light of the match, which but a little effort of the breath would have extinguished at first, has imparted a flame that is raging through the entire building, and now it is almost if not quite impossible to conquer it. Shall we notice another concrete case? A trite case, perhaps, but one in which we can see how habit is formed, and also how the same habit can be unformed. Here is a young man, he may be the son of poor parents, or he may be the son of rich parents; one in the ordinary ranks of life, or one of high social standing, whatever that means. He is good hearted, one of good impulses generally speaking, a good fellow. He is out with some companions, companions of the same general type. They are out for a pleasant evening, out for a good time. They are apt at times to be thoughtless, even careless. The suggestion is made by one of the company, not that they get drunk, no, not at all; but merely that they go and have something to drink together. The young man whom we first mentioned, wanting to be genial, scarcely listens to the suggestion that comes into his inner consciousness that it will be better for him not to fall in with the others in this. He does not stop long enough to realize the fact that the greatest strength and nobility of character lies always in taking a firm stand on the aide of the right, and allow himself to be influenced by nothing that will weaken this stand. He goes, therefore, with his companions to the drinking place. With the same or with other companions this is repeated now and then; and each time it is repeated his power of saying "No" is gradually decreasing. In this way he has grown a little liking for intoxicants, and takes them perhaps now and then by himself. He does not dream, or in the slightest degree realize, what way he is tending, until there comes a day when he awakens to the consciousness of the fact that he hasn’t the power nor even the impulse to resist the taste which has gradually grown into a minor form of craving for intoxicants. Thinking, however, that he will be able to stop when he is really in danger of getting into the drink habit, he goes thoughtlessly and carelessly on. We will pass over the various intervening steps and come to the time when we find him a confirmed drunkard. It is simply the same old story told a thousand or even a million times over. He finally awakens to his true condition; and through the shame, the anguish, the degradation, and the want that comes upon him he longs for a return of the days when he was a free man. But hope has almost gone from his life. It would have been easier for him never to have begun, and easier for him to have stopped before he reached his present condition; but even in his present condition, be it the lowest and the most helpless and hopeless that can be imagined, he has the power to get out of it and be a free man once again. Let us see. The desire for drink comes upon him again. If he entertains the thought, the desire, he is lost again. His only hope, his only means of escape is this: the moment, aye, the very instant the thought comes to him, if he will put it out of his mind he will thereby put out the little flame of the match. If he entertains the thought the little flame will communicate itself until almost before he is aware of it a consuming fire is raging, and then effort is almost useless. The thought must be banished from the mind the instant it enters; dalliance with it means failure and defeat, or a fight that will be indescribably fiercer than it would be if the thought is ejected at the beginning. And here we must say a word regarding a certain great law that we may call the "law of indirectness." A thought can be put out of the mind easier and more successfully, not by dwelling upon it, not by, attempting to put it out directly, but by throwing the mind on to some other object by putting some other object of thought into the mind. This may be, for example, the ideal of full and perfect self-mastery, or it may be something of a nature entirely distinct from the thought which presents itself, something to which the mind goes easily and naturally. This will in time become the absorbing thought in the mind, and the danger is past. This same course of action repeated will gradually grow the power of putting more readily out of mind the thought of drink as it presents itself, and will gradually grow the power of putting into the mind those objects of thought one most desires. The result will be that as time passes the thought of drink will present itself less and less, and when it does present itself it can be put out of the mind more easily each succeeding time, until the time comes when it can be put out without difficulty, and eventually the time will come when the thought will enter the mind no more at all. Still another case: You may be more or less of an irritable nature naturally, perhaps, provoked easily to anger. Someone says something or does something that you dislike, and your first impulse is to show resentment and possibly to give way to anger. In the degree that you allow this resentment to display itself, that you allow yourself to give way to anger, in that degree will it become easier to do the same thing when any cause, even a very slight cause, presents itself. It will, moreover, become continually harder for you to refrain from it, until resentment, anger, and possibly even hatred and revenge become characteristics of your nature, robbing it of its sunniness, its charm, and its brightness for all with whom you come in contact.

Sample Content Preview Improved problem-solving skills – Having a larger capacity to deal with various problems improves your ability to be successful. You can learn to solve problems in a holistic way that allows you to see the whole problem instead of part of the problem. Greater personal awareness – Meditation helps you learn the tools you need to live a happier, healthier life. Lower tension and stress levels – Stress is one of the worst ailments in life. Lowering your tension and stress levels allows you to have more energy to deal with more daily activities. Improved relationships – As you get to know yourself better, you learn how to relate better with others. You can become a more easy-going person who is willing to help others more. More enjoyment and enthusiasm for life – Learning to manage your limitations increases your happiness. Meditation will help you create balance in your life and help you maintain that balance. Having greater success in life and business is a great reason to start meditating. You’ll find that the benefits positively impact your life. Meditation Helps You Handle Daily Stress Better In one simple sentence, meditation helps you clear away all the unnecessary information that you build up in your brain throughout the day. Stress is felt and dealt with every day whether it is a daily pressure or an overwhelming situation. It can be broken down into the supply and demand of your emotional resources. It doesn’t matter if the stressor is valid or only perceived – what matters is that you feel responsible to respond to the pressures and situations. What you need to do is create a space in your emotions regardless whether you need to respond or not. How does meditation help with stress management? Meditation helps clear space in your mind to work through the everyday stressor to determine which need our attention the most. Plus, you will be able to feel the calm, relaxed feeling throughout the rest of your day. Think about it this way – if you had the space and calmness to distinguish between the necessary and unnecessary, your stress levels would be very different. Unfortunately, most people do not have the space or calmness in their minds. Meditation will give you this space and calmness covering the demand portion. The supply portion is covered by the increased resources that meditation creates. Your mind becomes more elastic, allowing it to adapt more easily to the daily stressors. You will gain more mental resources and become more capable of dealing with stress. How does meditation help with stress prevention? Meditating on a regular basis will help you prevent stress by helping you create a baseline for stress which allows you to keep control in stressful situations. Loss of a loved one, divorce, and moving on are some of the common high stress events that people experience. They all demand a lot from you, however, with meditation you can give yourself a tool to be more prepared to deal with them. It will even calm your inner peace because you can better process your emotions. Meditation reduces stress by creating more space in your mind to reduce the pressure caused by deciding which stressors need your attention. You have more mental resources to cope with them, and you are better able to handle stressful situations. Meditation Increases Productivity and Efficiency Multi-tasking seems to be a part of modern life. Although multitasking seems like a great solution to your hectic life, doing several things at once means that you aren’t doing your tasks to the best of your ability. Meditation improves your mental facilities, creativity, focus, relaxation, and concentration. You will find that with a daily practice of meditation you are able to get more done because you focus on one thing at time. Improved creativity Your creativity will be enlightened with meditation because it will remove the stress and increase your intuition. This clears your mind of limiting beliefs, allowing you to become more effective at problem-solving by unleashing your creative flow. Are you a victim of fatigue? Fatigue defeats you 100% of the time. It keeps you from being able to fully concentrate. On the other hand, meditation can energize your body and refresh your senses.

Sample Content Preview The idea here is to create a very targeted lead magnet with the goal of segmenting your list. If your autoresponder has the tagging feature, you can tag everyone who downloads a particular product. If your autoresponder doesn’t have this feature, then you can send your subscribers to another list of high interest. For example, let’s suppose you have bodybuilding list. You might create a lead magnet that’s targeted at the segment of your list that compete in bodybuilding competitions. You can then send highly targeted content and offers to this segment of your list. Here’s another idea… 11. Use It For Webinar Registration Do you ever do webinars? If so, then you can use your autoresponder for webinar registration. The benefit is that you can then follow up with your registrants to: - Remind prospects when the webinar starts and how to log in. - Send an offer a day or two before the webinar, especially one that is a good pre-requisite for the webinar. For example, if the webinar is about Facebook marketing, you might promote a Facebook report with basics to prepare viewers. - Follow ups after the webinar is over to promote the item that you mentioned within the webinar. Next… 12. Create a Multi-Part Series Around One Main Offer People rarely buy an offer the first time they hear about it. That’s why you’ll want to create a series of three to seven emails for EACH product you promote. Each series will consist of related materials, all of which promote just one product. For example: - Five Ways To Retire With $1 Million In the Bank - The Three Secrets of Fast Weight Loss - The Four Steps To Setting Up a Successful Blog Here’s another good idea… 13. Send Targeted Follow Ups To List Segments Many of the major autoresponder services let you segment subscribers according to whether they’ve performed a specific action, such as click on a link or open an email. You can use this nifty feature to send ultratargeted follow ups. For example: - Send a follow up with a sizzling title to those who didn’t open your last email. - Send an objection-handling email to those who opened the email by didn’t purchase the product. Next… 14. Create An FTM Site You don’t need a complex script to run a fixed-term membership site, which is a membership site that runs on autopilot for a pre-determined amount of time (such as three months, six months, etc.). All you need is an autoresponder. Just upload the first month of materials, and you can start taking orders. For example: - Set up a 12-month site for winning bodybuilding competitions. - Set up a four-month site that teaches people how to raise prize-winning vegetables. - Set up a six-month site that shows people how to start their own business. Up next… 15. Send Special Emails On Occasion Here’s a list of simple emails you can send out from time to time to drive traffic and generate sales: - Send out solo ads once a month or so to promote a particular product. - Survey customers and get their feedback about how to improve your products as well as your newsletter. - Ask customers to beta test new products. (This gets them involved and helps develop loyalty.) - Invite subscribers to connect with you via other platforms, such as social media. 17 Ways To Use Your 16. Engage In Testing And Tracking The idea here is to use your autoresponder to track and test campaigns before launching them on a bigger scale. This includes: - Testing the product itself to see if it will generate interest. - Testing the product name. - Testing the product offer. - Testing the email itself to see if it gets the click through (here you pay particular attention to testing the subject line, opener, benefits, call to action, P.S., design of the email, and when you send the email). Once you’ve got a good conversion rate, then you can roll out your campaign on a larger scale. TIP: Some autoresponders let you set up a split test to send to a portion of your list, and then the autoresponder automatically sends out the winning email to the rest of your list.

Table of Contents Chapter 1: An Introduction to Bing Ads........ 3 Chapter 2: Why It’s Time to Wake Up to Bing...........5 The Massive Opportunity You Can’t Afford to Miss..........8 More Reasons That Bing Ads May be Better Than AdSense.........9 Chapter 3: How Bing Ads (And PPC) Work.. 11 Targeting..13 Chapter 4: Creating a Great PPC Campaign 15 PPC and Your Business Model – Selecting Your Budget. 16 Designing Your Ads..........18 Choosing Your Keywords.20 Customer Lifetime Value and Watching Metrics 21 Chapter 5: Getting Started With Bing Ads.. 22 Importing Google AdWords Campaigns..23 Setting Up a New Campaign........24 Managing and Tracking Campaigns.........25 Chapter 6: Advanced Bing Ads........ 27 Setting Up Goals.......... 29 Chapter 7: Why SEO for Bing Matters.........31 An Introduction to SEO....33 Why Bing Ads and SEO Are a Match Made in Heaven 34 Chapter 8: Your Master Guide to SEO for Bing....... 35 Point #1 – Bing Likes to Take Things Literally..36 Point #2 – User Engagement Matters. 37 Point #3 – And So Do Click Through Rates...... 38 Point #4 – Social Signals Are Big on Bing.........38 Point #5 – Crawl Depth39 Point #6 – Respect Your Elder (Content).........40 And Now for Some Rapid Fire Differences…....... 41 Bing SEO – The Next Steps...... 41 Chapter 9: Extra Tips and Techniques for Better Success...43 Bing Webmaster Tools and More Utilities...... 44 Some Tips to Improve Your Ad Position..........45 Chapter 10: Conclusion....... 46 Sample Content Preview Chapter 2: Why It’s Time to Wake Up to Bing Whether you’re interested in using Bing ads, or you’re just thinking about doing more search optimization for Bing, it’s time that you stopped forgetting this search engine and focussing entirely on Google. Let’s be honest – most of us don’t really practice SEO (Search Engine Optimization), we practice GO (Google Optimization). Google is the first and last word in internet marketing as far as a huge proportion of internet marketers and SEO agencies are concerned. But it’s time to change that way of thinking. But why? Why break the habit of a lifetime? Well for starters, Bing has 20% market share. That woke you up, right? Many of us think of the search engine industry as being a one-horse race but that’s really not the case. 20% is actually a pretty decent chunk of the market. And when you consider that Yahoo! also makes up around 10% still – and that Yahoo is powered by Bing, that number goes up to 30%. This is a serious amount of web traffic! Now ask yourself: in what other scenario would you be happy to let 30% of a market walk? If I told you that you could get 30% more visitors to your highstreet store by changing your shop name, you would change it in a heartbeat! 30% of potential visitors means 30% of potential customers and 30% of potential profit! Instead of earning $50k a year from your website, you could be earning $65K a year just by paying attention to Bing. That’s a massive different (and a free holiday). And there are plenty more reasons to wake up to the reality of Bing as well. For starters, Bing is integrated with Windows 11. Windows 11 is the latest iteration of Windows from Microsoft and it comes with Bing deeply ingrained into the system. What’s more, is that Microsoft says this is the ‘last version of Windows ever’. That is to say that future upgrades to Windows are going to be iterative rather than complete overhauls. So we can safely say that Bing is there to stay. Not only is Bing the default search engine for the default ‘Edge Browser’ (which comes with some neat tricks up its sleeves) but it’s also the search engine used by Cortana. Cortana is a digital assistant like Siri that now lives on your desktop. If you want to find out the weather for instance, you can simply ask Cortana while you’re typing and she’ll pull results from Bing and tell you. Bing has also recently made the transition to Android and iOS and is found nicely This means that even if someone should set Google as their default search engine, they’re still likely to be using Bing on their desktop without realizing it just by speaking with Cortana. If they ask ‘what does hypertrophy mean?’, Cortana will open up Bing and show the results in the browser. That could be your website. And the same is true if they own an Xbox One. We don’t have the exact sales figures for Xbox One right now (Microsoft are remaining tight lipped about them) but we do know that they’re in excess of 25 million around the world. Xbox One comes with a lot of homeentertainment functions including a browser that you can use while playing games or chatting on Skype. And guess what search engine the Xbox One browser uses? While the Xbox One isn’t quite the massive success that Microsoft hoped for (PS4 has the lead at the moment), the company is getting great reviews in all other departments and is generally considered to be firing on all cylinders at the moment. Examples of this can be seen with the success of Windows 10, the Microsoft Band and the Surface line of hardware. Then there’s the huge buzz surrounding the HoloLens. HoloLens is a piece o f ‘Mixed Reality’ hardware that might well introduce the world to a new form of computing. And guess what search engine it will use? Anything could happen in the next few years to upset the apple cart and lead to Google losing market share. For example, Apple have repeatedly threatened to ditch Google as the default browser on iPhone and this could very easily lead to a seismic shift for the search landscape. Then again it might never happen. But the question is: can you afford to take that risk? Are you happy knowing that all your eggs are in Google’s basket? The Massive Opportunity You Can’t Afford to Miss And one last thing to consider is that Bing offers a lot of opportunity for the savvy SEO/webmaster. Why is that? Simply because Bing is lesser known and there are fewer people trying to rank there. Likewise, there are fewer people paying for PPC. That means that you’ll pay less per click and you’ll find it much easier to get to the top of the SERPs. Specifically? You’ll pay around 33.5% less on Bing compared with Google AdWords. In real terms, that means 33.5% more traffic, for the same cost! A lot of people never consider Bing SEO and they don’t know what the key to succeeding there is. That means that the 30% of traffic to be found there is ripe for the taking. It means you can do a little background research and then just swoop right in to get to the top of the SERPs (Search Engine Results Pages). You’ll be in a smaller pond but it will be much easier to get the fish biting. And what you also have to understand is that this can then lead to more knock-on effects for your Google Ranking too. Think about it: if you get to the top of Bing, then that leads to a lot of exposure to 30% of the web. This in turn means that you end up landing more backlinks and getting discussed in more forums and more comments sections. The same goes for paying for ads on PPC. You can use this as your ‘way in’ to boost your position in Google’s SERPs as well as to generally increase your brand without directly challenging the biggest players in your niche. And apart from anything else, if you completely rely on Google for all your traffic, you put yourself at risk of something going wrong when Google changes its policies (which it does all the time) or should something go wrong with Google.

Sample Content Preview To be consistent with the delivery of your products or services, you have to have a system in place that allows you to complete the task the same way every time. Without these systems in place, your business will be unpredictable, resulting in poor customer service and a loss of trust by your customers. Many small companies have already built consistent systems naturally out of habit, but they've failed to document them, leaving their processes unpredictable. Systems are Delegable Until your business has clearly documented policies in place, you are limited to three possibilities: Doing all the work yourself Being frustrated that the work isn’t being done correctly Being held hostage to an employee who does complete the task successfully. When you have clear systems in place, you can quickly train someone who has the skills needed for the job and provides them with clear expectations. Systems guarantee that the work will be completed the way you want it, every time. Systems are Measurable When tasks are completed the same way every time, they become measurable. Creating detailed systems works for every kind of business. Going back to the example of the bakery, if the cookie recipe was detailed enough and the baker had all the skills or experience needed, you could expect them to make the cookies the same every time. You’d also know how many batches of cookies could be made in a day, how many people walk through the door, and how many cookies you sell on average in a week. Systems are Improvable When you can measure the details of your business, you can make regular improvements. You might know that your current sales presentation inspires 30 percent of those who hear it buy your product. With this knowledge, you can work on a new style of presentation, and measure the results to determine whether the changes that were made were an improvement over the previous presentation style. You can continue to try to improve your presentation by experimenting with different aspects to make a much more effective presentation. Systems are Scalable Once you've developed systems that are predictable, measurably working and clear enough to delegate, doing more becomes as easy as adding more resources. If you want to sell more cookies, hire more bakers. If you're going to manage more leads, hire another salesperson. Systems Add Value Systems will add enormous value to your business in the eyes of investors and prospective buyers. Before investing in a company, they want to know that the viable business you've built will remain so, even if you leave. They want to see that there are easy-to-follow systems in place that can be used to train new staff and continue running the business. Where to Start While the value of systems is apparent, where you should start may not be. If you are like most small business owners, you agree with the idea of systemization but are overwhelmed by the prospect of making it happen. Like most small businesses, your business probably contains dozens of individual processes that are routinely executed by you and your team. The idea of writing them all down can be overwhelming. Completely systemizing your business is going to take time but the first step is rather straightforward and shouldn't take you too long to accomplish. Step One: List All Responsibilities of Each Position

Sample Content Preview 3. Design a Slide-Share Video All you have to do here is turn an article or set of articles into a slideshare video. You can use the text from the articles to create the slides (using software like PowerPoint™). If you have graphics with your articles to include on the slides, that’s even better. Then use a screenrecording software such as Camtasia to run your slide-share. You can narrate it yourself, or simply set it to music. Here’s another idea… 4. Create a “Talking Head” Training Video For YouTube This is an easy way to create new content, because all you have to do is turn the camera on yourself and use the article as the basis for a training video. You can even add a demo into the training video. For example, turn an article about weight training into a training video complete with a demo of two or three lifts. Or turn an article about setting up a blog into a training video that includes a screen capture video that shows every step of the process. Next… 5. Post the Content on Social Media You can take a blog post and publish it directly on social media, such as Facebook. You can use a post to answer questions on sites such as LinkedIn questions or Quora. You can even excerpt out short tips and use them to create tweets for Twitter. 6. Create an Infographic Take a blog post that’s heavy on data or other facts, and then use the content to create an infographic that you give away. For example: - Give the infographic away to your newsletter readers. - Distribute the infographic on social media and encourage your followers to share and retweet. - Ask your joint venture partners to give the infographic away to their subscribers and followers. You can even post this infographic on your blog. Next… 7. Sell the Licensing Rights to Select Pieces Here’s a quick way to make money from your content: sell the licensing rights to other marketers, bloggers and small business owners. Since you’ve already distributed this content for free, your best bet is to sell the PLR (private label rights), which gives license holders the freedom to modify the content and distribute it in whatever way they see fit. Alternatively, you can compile your best content to create a report, and then offer resell rights to this new product. The benefit there is that your links remain intact, so you can reap the backend profits. 8. Turn the Content Into a Series of Podcasts Get out a mic and audio recording software like Audacity, and you can turn an article into a podcast. If you have a set of related blog posts, then you can turn them into a series of podcasts. You can then distribute these podcasts on your blog, on social media, and even as a “guest post” on other peoples’ blogs. 9. Use the Content Inside Paid Products The idea here is to use your blog content to bolster your paid products. For example, let’s suppose you’re writing a chapter in an ebook about housetraining a puppy. If you have a blog post with 17 tips for housetraining a puppy, you can insert that into your product. You can even include a note that says the article came from your blog, along with a link to the blog and a call to action to visit the blog. 10. Create Guest Posts for Other Peoples’ Blogs Here’s a great way to turn your existing content into new traffic and leads: simply use it to create guest content for other blogs. TIP: You can find other blogs that accept guest posts by running a Google search for your niche keywords alongside words such as “guest posts” or “submit article” or “guest author.” E.G., “dog training guest post.” Next… 11. Give the Content to Your Affiliates In other words, stock your affiliate center with your blog content, and let your affiliates insert their affiliate links into the content and use it to promote your products. Here are four ways to use existing content to stock the affiliate center: - Upload the content as-is and let people post it to their own blogs. - Create emails and autoresponder sequences out of the content. - Compile the content to create rebrandable reports. - Excerpt out portions of the content to create short blurbs to post on social media. Next… 12. Compile the Best Posts to Create a Tripwire Product The idea here is to create a low-cost tripwire product you sell for $7. Better yet, add some additional content to your report to add value to the product. For example: “The Seven Secrets of Getting Ripped That Every Competitive Bodybuilder Ought to Know.” TIP: Here’s another twist: turn this report into a Kindle ebook, and sell it in the Amazon marketplace.

Sample Content Preview Four Parties of the Affiliate Marketing System The Merchant: The merchant is known as the creator of the product, the seller of the product, the brand, the vendor, or the retailer. This is who creates the product. It can be a big company like Dell, who manufactures personal computers, or an individual. Anyone can be the merchant behind an affiliate marketing program, from the solo entrepreneurs, to the startups, to gigantic Fortune 500 companies. They can be anyone who has a product to sell. The Affiliate: This party can be a single individual or an entire company, that helps to market the products of the merchant. An affiliate marketing business can produce several hundred dollars in commissions every month to tens of millions. This part of the system is where the marketing happens. The affiliate promotes one or more of the merchant’s products, trying to attract and convince potential customers of the value of the product in hopes that they will end up purchasing it. This can be accomplished through a review blog of the merchant’s products or through an entire site that is dedicated to finding products that are related to a particular topic and promoting the affiliate products. The Consumer: The consumer is what makes the affiliate system work. Without their purchases, there wouldn't be any commissions to be earned, and no revenue would be shared. The affiliate markets the products to the consumer through the channels that they see fit. This can be through digital billboards, social media, or a search engine using a blog and content marketing. The Network: The network works as an intermediary between the merchant and the affiliate. While technically, you could promote a merchant’s product and arrange a direct revenue sharing system with them, having a network like Jvzoo or ClickBank handles the payment for and delivery of the product, eliminating the hassle. Sometimes, in order to even promote a product, affiliates have to go through an affiliate network. When it comes to the affiliate marketing system, you can choose to become a merchant and have others market your products in exchange for a commission on the completed sales, or you can become an affiliate marketer, promoting products in order to make money. While most people decide to take the affiliate marketer route, building enough traffic to make an income that makes it worth your while, isn’t easy, or quick. Becoming an Affiliate Marketer in 4 Steps There are four steps that you need to take in order to become an affiliate marketer. Step 1: Review Products in Your Niche The first step to building a business as an affiliate marketer is deciding on your niche. This step is critical to your success, so don't ignore it. When you are starting out as an affiliate marketer, don't try to find a "secret niche" that no one else is marketing. Instead, start with what you are familiar with and what has the most offers. When choosing your niche, you want to make sure you do your research. Here are three things you can do to help you find your niche. Look at popular affiliate networks like JVZoo, ClickBank, or Commission Junction. Head to YouTube and look for keywords that may be used for the niche you are contemplating. Use Google to do the same keyword search. Keep in mind, if you aren't able to find any other affiliates in that niche, the chances are high that you are probably focusing on the wrong niche.

Sample Content Preview MySpace includes a free blogging feature that at the time of writing FaceBook doesn’t have. Unlike FB, all profiles are public – which means you don’t need to be a friend to see the profile. MySpace pages show up in Search Engines with all content visible. When setting up your profile include as many images of your clients products, and services, together with links back to different sections of your site, and your other social media accounts. Try to include personal information and pictures too. The more comfortable visitors (prospective clients) feel with you (or your client) the more trust and confidence will be established – and people like to buy from people they know and trust. Similarly if you are honest, and open it will help to establish trust and lead to sales. Try to be yourself. Tell people about your, what you are doing, what your business does, and what products and promotions you are running. Add interesting (and funny) pictures and videos to accompany the blog posts. Keep your blog moving. So make regular posts, but don’t post repetitive of boring thoughts and comments. Marketing on MySpace - Use your real name – it will help to build credibility & is also going to make it easy for people who know you or have been referred to find you online. - Search for people in your target niche, or who have the same interests and add them as friends. - Get involved, be an active member. Social Media is about engagement, and communication, so if you are not engaging other users in conversation, by new posts, and comments, then they are going to lose interest in you. - Build relationships with people before selling. We have to repeat this point, don’t be shy, get to know people and let them get to know you. - Provide value and special deals, not the same or worse deals than they can get from other sites, try to make your client or your business stand out. If you offer something for free make sure its quality. - Comment and show interest in other people and ask their opinions. People feel obliged to read more about you, when they see you took time to read and comment about something they said or posted. - When selling, because you have focused in the preceding steps to build a relationship, you only need to soft sell: Example “Hey check out what I just launched...” or “Hey, if you were interested in this, then you might want to look at this also...” The Overnight Social Media Manager As a Social Media Manager you will take the aforementioned passion, and skills and sell them to local businesses, niche markets, and help them to improve their existing online Social Marketing activities or get them online, and up and running. You will earn a residual income from each client, as the services you are going to provide them are ongoing. As you grow your business you will outsource some of the tasks to Virtual Assistants (People you use remotely to do the hard work, while you manage the relationship with your client). You will use social media platforms like facebook, twitter, youtube, linkedin , myspace, etc to create a more profitable interaction between your client and his prospects and customers. Done right this is a win-win. Your work will pay for itself. Your client will recommend you to friends, and business associates. As a Social Media Manager you will be responsible for setting up the profiles for them – for example signing up a Twitter account, filling out the profile, building followers, etc. Additionally you can offer to produce a branded design for them – which you can outsource for half the price you will charge. You will also maintain their Social Media accounts for them. For clients who already have their profiles setup you will do tasks like deleting Spam messages, or make timely announcements for them. Most Social Marketing tasks are very simple, but to your clients they will appear complex, time consuming, and something worth paying an expert (You!) to do for them. Here are some of the simple tasks clients will pay you to do - post tweets, status updates, and reply to different posts for you client. Social Media Marketing is not complex, nor is it time consuming. You should be able to handle 5-10 clients in 2 to 4 hours a week. As your business grows you will be able to outsource these tasks to Virtual Assistants. This will free up your time to build more clients, and more profit. The need for Social Media Managers In most offline niches you will find plenty of businesses have got a website, but a high percentage have little or no traffic. It is not a case of “build it and they will come”. Even where a business does have some traffic, they always will be happy to get more. The ideal target niche has some form of online presence, but lacks the skills or personnel to maximise their online activity. There are many small to medium sized businesses that simply don’t have time to tackle Social Media Marketing, but want to, because they believe it could help them grow their business. Here is an example of a niche that has a need for Social Media Managers. Auto Mechanics, according to Google.com there are 26,000,000 pages listed for the keyword mechanics, if you search for mechanics texas there are 3,720,000 pages listed, and if we narrow our search down to Alamo Heights there are 11,200 pages listed. This and the Yellowpages can give you an excellent starting point to working out your prospects. Using the Social Media Marketing Manager software you will be able to create a free useful report (showing them where they stand in terms of their Social Media Visibility) to give to your prospects, you can include in your report an overview of the services you offer, and costs, even including a subscribe now link for each service. The report will do most of the selling for you. Your role is to identify the clients weaknesses in his online activity, and help him to fix them, while of course getting paid a monthly retainer for doing so. By focusing on local niche markets you can contact by email, and phone you will be able to pick up new clients every day and within 3 months you should have an established Social Media Management portfolio.

Table of Contents What You Need to Know About Online Dating… First! ............... 4 Tastes Differ .......... 4 Reading This E-Book .................... 5 What Makes Online Dating So Different? ............. 6 The Magic of the Internet ........... 6 How Did Online Dating Become So Popular? ... 7 Be Clear About What You Want .. 8 Marriage Versus A Casual Relationship ............ 8 Dating Comes From a Fundamental Need ........ 9 Online Dating Is Here To Stay ..... 9 How To Get The Most Out Of Online Dating .. 10 Getting Started ........ 11 Where Do You Start? ................ 11 More Than Looks 12 Common Interests..................... 12 What Interests You In A Person? .................... 13 Keyword Searches ..................... 13 Likes Versus Dislikes .................. 14 Friends First ......... 14 Mr. Right and Ms. Wrong .......... 15 Making Yourself Look Like A Million Dollars ....... 16 The Dream Profile ..................... 16 The Face In The Mirror .............. 17 The Modesty Pitfall ................... 17 The Braggart Pitfall ................... 18 The Hackneyed Pitfall................ 19 The Boredom Pitfall .................. 19 The Vagueness Pitfall ................ 20 The Web of Deceit .................... 20 Your Alter Ego ..... 21 Brevity is Key ....... 21 You are Unique ... 22 The Animal Test .. 22 Letting The Relationship Blossom . 24 Nicknames and Pet names .... 24 Helping your Memory ............... 24 Small Talk ............ 25 Beware of Instant Intimacy ....... 25 4 Ways To Tell If Someone Is Lying ................. 26 Meeting Face To Face ................... 27 The Rendezvous .. 27 Leaving Your Mark Behind ........ 28 Clothes Maketh A Man (Or Woman) .............. 28 Footing the Bill .... 29 Many Dates ......... 29 Offline Dating: How To Make That Great Impression ........... 30 The Secret is Charm .................. 30 Gifts? ................... 31 Once Bitten… ........... 31 Final Words ............. 33 Sample Content Preview Be Clear About What You Want We all know that man is a social being. However man is also a lonely being. (And when we say man, we mean women too). Man longs for company. Company not just from friends and the family, but from that special person with whom he or she can share those sweet nothings, those simple pleasures and pains, someone with whom he or she can build a whole new life, someone with whom he or she can raise a family of his or her own. Now this is a fundamental need of man: to find a life mate. And the most popular method used for this is dating. When we talk about dating in the very finest sense of the word, please understand that dating is not to be viewed as a precursor for sleeping together. It is much more than that. It is the first step towards choosing a life partner and online dating has made the whole process a lot simpler now. Marriage Versus A Casual Relationship Now what you do and what you want is entirely your business. I don’t want to sound nosey but I would like to draw a fine line between the kind of dating that is involved in these two quests. Of course we are all grown up and so let us act like grown ups. Obviously in a casual relationship we are looking for fun. And mind you, fun can have a lot of connotations. So here the object of one’s desire will obviously be a person who is not inclined towards a serious relationship. If both parties are of the same view then it is well and good because they understand each other perfectly and do not expect much from such a relationship. This leaves no room for heartbreak. It is when one party is in for something more serious and the other party is into sheer frivolousness that the problems start. So you should be absolutely clear about what you are looking for from the start, and you should make your intentions very clear to the other person. At the same time you should have no doubts about the intentions of the other person as well. Remember, even if it is a casual relationship, there should be mutual understanding at least about the nature of the relationship. Of course, there is yet another possibility where a casual relationship can blossom into something more serious. But, again in such cases it is your instincts that can help you identify what is good and what is bad. No matter how strong a person is, anyone can be taken for a ride or be taken for granted. Being jilted is never a nice experience. So those of you who are going in for a casual relationship, for heavens sake, be on your guard! Marriage is altogether a different story but we will deal with that later. Dating Comes From a Fundamental Need Let’s face it, of course sex is important, but sex is by far NOT the most important reason for dating. Important! Maybe during the age of thoughtless youth, when new hormones are being pumped in and out, sex is on every one’s mind. But as one matures (mind you that does not mean growing old and gray) sex takes the back seat and mutual support, likes and dislikes, cooperation, caring and sharing come to the forefront. We start thinking about building up a world of our own and we need someone to share it with, and not just someone to sleep with. Sex is a fundamental need of every human being. We all have it in us to give and receive physical pleasure. But when you sit and think about it for a minute, you can see that this urge is actually the result of another urge. There is a more primary urge in every human being to breed and produce offspring, and it is this urge that gives rise to such a powerful sexual desire. But whatever be the urge, the most dignified means to satisfy it is dating. Nobody, not one of us, is complete without a partner; and it is to satisfy this need that people date. Because of this, the rest of this manual will be dedicated not to finding the right sex partner, but to finding the right life partner. Online Dating Is Here To Stay Let’s accept the fact that dating couldn’t really get better. Online dating is THE real thing. Let’s compare it to the old system of evening balls or social gatherings. Imagine you are this big gathering where there are a lot of men and women looking out for suitable partners. Suppose you bump into one or two people with whom you seem to strike an immediate rapport. You are then able to take this person out onto a balcony with just the moon to keep an eye on you. You get to talk to this person for hours and hours; just talk and nothing else. You get to discuss likes and dislikes and finally when it is time to part you leave with a promise to meet on a following day at an equally enjoyable spot. These talks go on for days and weeks and finally you decide that this indeed is the THE person with whom you want to spend the rest of your life with. Then of course you start meeting in more open places, you hold hands and even kiss. You begin to go out for lunch and dinner and spend even more intimate time together. When the moment is right and your decision is made, it then becomes time for you to say, “I do.” Sigh! It sounds like a nice fairy tale, doesn’t it? Well it needn’t be. It could be your own love story because the concept of online dating is just what has been described above. If you click the right buttons everything could work out fine for you and we have evidence to prove it. Just take a look at the figures given below and you can behold for yourself what a universal phenomenon online dating has already become. As I mentioned earlier, one of the best things about online dating is that it affords a lot of privacy. You can chat for hours, video conference, or do whatever it is you care to do without arousing the interest of others or attracting the wrong kind of attention. All you need is a computer and Internet access everything becomes as discreet as can be. But along with that, may I add that we need a little bit of common sense as well or else we might find ourselves within the clutches of many lurid monsters lurking out there. Another good thing about online dating is that it saves a lot of money which otherwise you would have had to splurge each time you took someone out on a date. It is because of these reasons and many more personal reasons that thousands of people find online dating to be a great convenience.

Sample Content Preview Surround Yourself With Positive People Not everyone around you is a positive person. You may be surprised to hear this, especially if you don’t just let random people into your life. It doesn’t matter if they’re family or friends, some people are the polar opposites of positivity. If you’ve got friends who don’t accept you for what you are, or they spew negativity into your ear all the time, or they don’t value you at all, then perhaps you’d like to distance yourself from those people. The good news is that there are many positive people in this world, so you’re not exactly limiting yourself if you stay away from your negative friends. Quite the opposite, in fact. You’ll be freeing up space in your life to let positive people in. The good thing about having positive friends is they actually encourage and motivate you to let even more positive people in. Whereas when you have negative people for friends, they suck the air out of you. Instead of expanding your horizons, they force you to narrow it down. Having positive relationships with the right people will allow you to develop a level of positivity in your life that you’ve never experienced before! Letting go of negative friends and replacing them with positive people are two of the best things you can do to help you achieve a positive mindset. Always Look At The Bright Side When Things Go Wrong I cannot express this enough, but life is so much more worth living when you have a positive outlook and positive disposition. When you look at the bright side of things, you’ll feel better mentally and emotionally, because you don’t let any negative thoughts come in and linger in your heart and mind. When you’re optimistic and positive, you will naturally see all the good that life has to offer. When everyone else around you can only see darkness, you will see the light. You know there’s always a silver lining somewhere, and you’re not going to lose sight of that fact. Another thing I’d like to point out is that when you come across as a positive person, you’ll attract even more positivity in your life. You’ll meet more positive people with the same set of healthy and positive habits and values as you. You know how your actions impact others? Well, other people’s actions also impact you. So, if you hang out with a positive group of people, then you’re going to be influencing and making a positive impact on each other’s lives! Even when things go wrong around you, if people see you continuing to enjoy life, then you’ll inspire them to do the same. Encourage those around you to live their life to the fullest and with no regrets. You have every reason to be happy. You continue to be blessed with life, some people didn’t have that luxury today. Life is too short. One day, you won't have the benefit of a new day so don’t take life for granted. Have A Bit Of Humor When You Encounter Negative Things Humor goes a long way. It’s an excellent coping mechanism that can help relieve your anxiety and stress. Think about all those times you’ve laughed out loud at something funny on the television or YouTube. You felt really good after laughing, didn’t you? It’s like a weight has been lifted on your shoulders and you can finally move around freely. When you’re able to see the funny side of things, you get the sense that everything is going to be alright. It makes you more resilient to all the challenges that life throws at you which in turn makes you a more optimistic person. When you smile and laugh, you’re essentially blanketing all your pain and your fears and smothering it with positivity. Sure, they’re not totally going to go away, but at least the pain and the fear is going to be put at the back of your mind. It’s not going to be the first thing that comes to your mind. When you have a sense of humor, you can pretty much handle anything. Did you know having a sense of humor helps you lower your risk of cardiovascular diseases? Or that it lessens or delays the effects of aging? Sounds amazing, right? That’s because it really does! And best of all, having a sense of humor won’t cost you a dime!