Sample Content Preview In fact, it can be reduced to a simple mathematical formula: calories in, calories out. When you try to lose weight, you really only have 2 options. It may seem like there are tons of weight loss options and systems out there, but it really all boils down to these 3 methods. Everything else is a variation of these 3 methods or categories. Category #1: Eat less calories, but burn the same amount of energy. In any given day, you are already burning calories. That's right! Just by simply reading this book, you are burning calories. In fact, when you wake up and you breathe and digest food throughout the day as well as pump blood, you are burning calories. The bottom line is if your body does anything at all, it requires energy. In other words, it's burning calories. This is called your passive calorie burn rate. If you were to eat less calories than the amount of energy your body needs to function every single day, your body is forced to look at your stored energy. In other words, it starts eating your fat and, eventually, your muscle tissues. That's how it works. Your body has to get enough energy somehow to be able to do what it needs to do on a day to day basis. When there is a deficit between the amount of calories you eat and the amount of energy you burn, your body starts to burn up fat. Before you know it, you start weighing less and you start looking better and better. Category #2: Eat the same amount of calories, but burn energy at a higher rate. You can also choose to flip the script. When people decide to go to the gym or start doing physical exercises daily, this is what they're doing. They eat the same amount of food, but they increase their physical activities. Please understand that you don't have to overdo it. You don't have to do something dramatic in terms of your physical exertion levels. By simply just walking around the block or walking a longer distance from the parking lot to your office or school, you can burn more energy. Again, the same process takes place. When you eat the same amount of calories but your body burns more energy, it's going to start looking for other sources of energy. It starts to burn fat and then, eventually, it starts to burn muscle. The end result is the same. You start losing weight. Category #3: Burn the weight loss candle from both ends. This is a no brainer. Since you know that you can lose weight just by eating less calories while burning the same amount of energy or you can eat the same amount of calories while burning more energy, why not do both? That's the third option. Again, self explanatory. This is how weight loss normally works. In terms of a big picture view, this is how weight loss normally works. It's all about calories in, calories out. As simple as this may sound, people have a tough time doing this because of the standard American diet. Now, please understand that thanks to modern food technology and transport systems, the standard American diet did not remain in the confines of the United States. If you are middle class pretty much all over the world, chances are you have adopted the standard American diet and it's making you fatter and fatter. The standard American diet seems pretty innocuous at first glance. I mean, who has a problem with eating a certain amount of protein and a certain amount of carbohydrates in the form of fruits and vegetables and grains and small amount of fat, if at all? It's probably been drilled into your head for over several years that this is the healthy way to go. Nobody can really blame you for thinking otherwise. But what if I told you that the standard American diet, with its heavy focus on protein and carbohydrates, is actually making you sick and making you fat? Carbohydrates and the problem with insulin Whenever you have more than 12 to 20 grams of carbohydrates in your diet, insulin is going to be an issue. Normally, insulin is a good thing. Insulin, after all, is the hormone that unlocks your body's cells so it lets in the sugar in your bloodstream. Once your cells absorbs the sugar, it then converts it into energy. Well here's the problem with insulin. It has a dark side. When insulin is in your system, your body uses blood sugar for fuel. This means it's not burning fat. In fact, insulin has the effect of locking your fat cells so none of that energy gets out. Your body is blocked from using fat as energy. That spare tire you're walking around with will remain with you until and unless you deal with insulin. Reduce insulin and your body starts burning fat for fuel. It's that simple. The problem is the standard American diet has so much carbohydrates that people starts suffering from the excesses of insulin. Not only do they have spikes in insulin levels which leads to them feeling hungry throughout the day, a high-carb diet also inflames your system. The truth about fat loss If you want to burn belly fat or you just want to lose a lot of weight, you have to focus on controlling your insulin levels. It doesn't get any simpler than that. When insulin is in the picture, it's going to block off your fat cells and your body is not going to burn fat for energy. There's no chance of it doing that. Thankfully, there is an alternative to using blood sugar for cellular energy. You can use fat. Now this flies in the face of all the health guidance you probably have heard throughout the years. I remember, since I was a kid hearing again and again, that fat is evil and saturated fat is bad for you. That's all I heard. Health authorities and advisory boards were saying that I should load up on mashed potatoes, rice, vegetables, fruits, so on and so forth. It turns out that it's the other way around. The real health emergency in America and elsewhere is the high amount of sugar (read:carbohydrates) in our diets. It's the sugar that's making us sick. It's the sugar that is inflaming us. It's the sugar that is positioning us to developing certain types of cancer later on. Who knew?

Sample Content Preview The good news? If you think this is depressing, think again. Now that you know that everybody's patience and tolerance for inconvenience or discomfort continues to shrink, it doesn't take much thinking to realize that this gives you a tremendous competitive advantage. By training yourself to just be more disciplined than everyone else, you will end up on top, more likely than not. Remember, everybody else's discipline level is going down. Everybody else is constantly looking for faster, easier, and more effortless ways to do things. That's where things are headed. But if you were to head the other direction and train yourself to put up with a lot more and stick to whatever commitments you have gotten into, you gain a competitive advantage. As the old saying goes, the oneeyed man is king in the kingdom of the blind. Please keep this in mind, by simply investing time, effort, and energy in building up your personal discipline, you gain a competitive advantage. This advantage flies across the border. I don't care whether you're talking about your business, your career, academics or relationships. If you become the most disciplined person in a room, you have a competitive advantage. You're more likely to benefit from opportunities. You are more likely to have the intellectual, mental, and emotional firepower needed to take advantage of opportunities as they present themselves. What happens if you are the most disciplined person at work? Well, first of all, you are more likely to show up on time every time. This makes you look good in front of everybody else because everybody's looking to do the least amount of work for the most amount of pay. You on the other hand, have committed to showing up at work and putting in full value. This means that if you committed to 8 hours of work, you are going to deliver 8 hours to work. This might seem pretty basic and simple, but it isn't. Let's be honest here, if you were to compress all the actual work people do at the typical American workplace, you'd be shocked. People put in 8 hours, yes, but when you look at the actual productive work that they do, you'd be lucky if you walk away with one hour. That's how bad things are. If you are that one person in your factory floor, your office cubicle floor, or your work group to put in 8 hours, day after day, week after week, month after month, year after year, how do you think you'll look? You would look like a million bucks. You will be able to command more respect which can lead to greater promotions and higher pay. Even if your boss is dumb enough not to promote you or pay you what you're worth, the skills that you are learning plus the reputation that your cultivating, will follow you to your next boss, who will have enough sense to pay you what you're worth. Practicing discipline at work puts you on top. Let's face it, every single day it's very easy to give into our hunger pangs, it's very easy to eat whatever we want because the mood strikes us. But if you choose to take ownership over your body and exercise your mental control over it, weight loss becomes child's play. Consistent exercise, not only becomes part of your daily routine, but contribute to your greater well-being. I'm not just talking about keeping your ideal weight or making you look good, exercise also benefits your mental health, as well as your mental capacity and capabilities. If you practice discipline over your body, you eat to live instead of living to eat. You remain in full control. Let's get one thing clear, relationships require a tremendous amount of discipline. It's very hard to be loyal to a friend who doesn't seem to be worthy of loyalty. It's really hard to hang on to a relationship with a partner who can't seem to get his or her act together. If a person is going through a tough time and has issues like addiction or coping mechanisms, it's just so easy to just let that person go. It's just so easy to play to to say those magic words, " I love you so much that I have to let you go". Make no mistake, relationships are in an investment. You have to invest your time, and most importantly, you have to invest your emotional focus. It is not easy. In many cases, you basically have to hold your tongue while you're waiting for somebody to mature and grow up. In many cases, you really have to dig into your heels and try to be as patient as possible as this person fumbles around with a solution that is so obvious to you. The good news is people are worth investing in. With enough encouragement, cultivation, and inspiration, people can live up to their fullest potential. But do you have to go through that complete journey with them, you have to commit to all that time, effort, and energy. Remember, it's just so easy to cut and run, it's just so easy to play selfish, emotional games and take care of number one. When you develop personal discipline, you will be able to hang on to your relationships, while at the same time becoming a more mature partner. This means that you're not just passively babysitting this person, you are actively encouraging, cultivating, and inspiring them to step up. With proper discipline, you would be able to separate your emotions from your thoughts. Now, you may be thinking that this is a that this is some sort of intellectual exercise, you may be thinking that this is some sort of academic game, it isn't. If you are completely honest with yourself, pay attention to the quality of your decisions. Let me tell you, the amount of money you have in your bank account, physical shape you're in, your general appearance, the quality of your relationships, the quality of your relationship to yourself, all of these and more are manifestations of your emotional discipline. Are you the type of person who quits immediately when they come across some sort of challenge? When things get rough, do you look to cut and run? Are you that type of person? Don't be surprised if you're not making as much money as you would like. It shouldn't be that big of a shock why your net worth is what it is, if you have this type of mindset. You shouldn't really look for any further clues if you are overweight and don't like the person you see in the mirror.

Sample Content Preview PULLING IT TOGETHER Now that you have done all of this work, what now? The results will start to happen. Here is an example of what is likely to happen once you start to get traffic coming into your website. You put up great, information and well designed website. You want to market this blog as a tool to getting customers t buy from you. You set up and manage your blog. The blog includes direct links to the website and may even be sharing the same space. The blog is something you manage on a daily basis. You put up great posts that are informational, interesting and newsworthy. You Digg your posts, your Stumble them and eventually you are Tweeting them to all those you have come to know on Twitter. You keep promoting your blog and posts in this way. Your readership grows. More people are coming to your website. Since you have done a good job with search engine ranking, you also see great improvements in terms of search engine ranking. All of those visitors are finding you, just like they should be. Since the tools you are using here are all tools to help you to get only qualified leads, people who are interested in what you have to offer to them, chances are good that they will continue to come to your website and buy from you. Since they like what you are offering, they are likely to click on your website link and learn more about the products and purchase them. It does not matter if you are selling your own products or those through an affiliate program. You have done all of the hard convincing already. These leads are qualified. MAKING LEADS WORK FOR YOU Now that you have people coming to your website through all of your hard work managing your blog, you may think you can just sit back and relax. This is not always the case. You may need to do a bit more to get the most you can get out of those leads. After all, you want and need sales to happen. Several ways you can get leads to buy from you; traffic coming in that is high quality, is a good start. What you do with them when they arrive is another story, though. SIGN THEM UP One thing you will want to do is to have an opt-in list for any and all of your website visitors to sign. This list is crucial to the overall well being of your business for several reasons. First off, it allows you to collect the email addresses, and potentially the names, of those people who have visited you. This information is then use to regularly promote your website or business to them. To accomplish this, you will want to set up an email marketing campaign. This simple process allows you to send regular messages to those who visit your website and sign up for you opt in list. You can use this email marketing campaign in various ways: • Use it to help promote your business sales and new products by sending an email to your visitors letting them know about these changes. • Share knowledge and tips with your subscribers. For example, you may want to send an email newsletter about the best ways to accessorize your dog for the winter months, in the fall, so that you can draw people back to your website to purchase these items. • Use these email marketing campaigns to encourage individuals to visit your blog, to read the latest messages and posts that you have there. Keep them updated! When you have and use an email marketing campaign, the result is that you have yet another way to pull leads that once came to your website back to your website. Prior to setting up and using this type of marketing campaign, you will want to invest some time in learning how to do so appropriately, to avoid any spam violations and to help you to get the best results overall. LANDING PAGES Landing pages, or sales pages, are another way you can take advantage of the leads that come to your blog. Often times, Internet marketers will use landing pages to help them to sell their products and services. You likely know what these are. They are long, sales like pitches that convince individuals that they need to purchase from you. Landing pages can be an ideal investment if you do not have many products to sell. If your website does not have a catalog full of items to sell and promote, chances are good that you will do well using a landing page. These are great for those who sell promotional items or who will use their blog to promote affiliate links and programs. If you are planning to use landing pages, one of the most important elements is getting the layout and overall tone right. Professionals who have experience with copywriting often do these. The reason for this is simple: those without this experience are likely to write a sales page that does not get results. The job of the sales page is to get results. Results are nothing more than sales. Invest in a professional to have these pages written for you. Be sure they are accurate, detailed and convincing.

Sample Content Preview While it was a much slower process than it is today, viruses could still reach hundreds, thousands, or even hundreds of thousands of home computers through the sharing of interchangeable media like floppy disks, as well as the early protoplasmic material that would eventually become the Internet: Dial-up modems and BBS boards. These boards were full of people looking to download new software either for cheap or for free (meaning, of course, pirated), and these users proved to be very easy targets for anyone hoping to infect home computers with viruses. The first Trojans appeared on the Bulletin Board Systems. When a user came on a board asking for free software, another user might oblige, providing them with the software, but with a virus attached. This was not necessarily the intention of the file sharers, but rather, they may have been handed the file with a virus unknowingly, or it may have worked its way into the file in question simply by association with their infected computer, meaning that, perhaps, every file being sent from their system was infected. Even at this stage, virus programmers were really just hobbyists, and while their work may have spread quickly, it was still a relatively small phenomenon, and there was little fear of identity theft happening as a result (although the damaged and slow computers weren't exactly appreciated, nonetheless). Starting around the 1990's, it became possible to embed a virus directly into an email, with or without a downloadable attachment, thanks to shared file programs like Microsoft Outlook. We also saw viruses embedding themselves directly into websites, infecting any and all visitors, whether or not they've actually agreed to download something, viruses embedded in Instant Messages, and viruses that might simply worm their way onto your computer just because the virus maker happens to have your Internet proxy address handy. It was during the big PC boom of the 90's that it became a possibility to take advantage of people with a computer virus, and not just to slow their computers down. Where previous viruses had been done as jokes or as experiments, now, with people filing their taxes online or using PayPal to purchase items on eBay, it became easy to use viruses to take credit card numbers, to commit fraud and identity theft, and to steal information to sell to spam marketers. Likewise, at this point, it became clear that computer viruses were a serious problem, and more and more companies started putting out anti-virus software. And, of course, as the anti-virus companies started fighting back, the virus programmers had to step up their game in order to work around the software. As the viruses became more sophisticated, so, too, did the anti-virus software, and so on and so on. And this brings us to where we are today. Why People Make Viruses If you've never been a victim of identity theft, it may seem that the only reason viruses exist is to slow your computer down and to force you to send it in for repairs. As such, you may wonder who has the time to sit around coming up with ways to mess with people like that. Well, the truth is that there's a lot of money in creating computer viruses. Again, today's virus makers are not just trying to be funny and they're not just experimenting. They want money. The people who create viruses are not just hobbyists; they're professionals (or professional criminals, if you will). Viruses aren't just there to slow your computer down; they are there to steal information from you. They will either take your financial information and steal your money directly or they will steal your personal information, sell it to spam companies, and make some money that way. Virus programmers are dedicated and skilled at what they do, and they don't do it for free. They want money, yours or someone else's, and most of them make a good living doing it. True, there are some practical-joker virus makers out there, but the vast majority of the thousands upon thousands of viruses, worms, Trojans, and malware bots we have today are designed only to take information from you. That viruses are bad for your computer, that they slow your PC to a snail's crawl, is merely a side effect. In fact, they are even being designed these days to take up less of your computer's RAM, so you may even be infected without any slowdown whatsoever. The benefit this offers the virus makers is that you might never know you're infected in the first place, and if you don't know that you're infected, then you will be less likely to do something about it. So, again, most of the people out there programming viruses are not doing it as a hobby, but as a career. They take to it with all of the seriousness and misguided work ethic as you would take to your own career. The difference is that their chosen line of work is illegal and malevolent. They want to take advantage of you, they want your information, and if they can get it, they want your money, and that is the only reason there are so many viruses out there. Protecting your Computer It should be understood that merely getting rid of viruses when they infect your computer... isn't really the best way of going about protecting yourself from virus infection. Of course, you want to run a scan regularly to make sure that you're clean, but more importantly, you need to make sure you're actually protected in the first place. If you only scan your computer when it starts slowing down, then you're only dealing with the problem after it happens. When the home computer market really started to take off in the mid-1990s, many users actually wound up replacing their computers when they started to slow down thanks to virus infections. This was before these new PC users really knew what viruses were, as they just assumed that a two-year-old computer running at a snail's crawl was just "showing its age." Really, this is comparable to trading your car in when all it needed was an oil change. Carrying this analogy a little further, installing a full security system onto your computer is comparable to carrying full insurance on your car... as opposed to waiting until you're in an accident and then worrying about how you’re going to pay for the damage. In other words, it’s simply not the sort of thing you can afford to neglect. At this very moment, there are viruses trying to get into your computer, whether it’s through websites, through e-mail, through IM messages, or through an open Wi-Fi connection. If you are connected to the Internet, then you are literally under assault day and night from the virus makers. It is not even a matter of “you will probably get infected if you don’t protect yourself.” Rather, you will become infected if you don’t protect yourself. In fact, there may be some viruses on your computer right now, depending on the last time you ran a scan. So, get some security software and scan your computer regularly, at least once a week, with a “search and destroy” anti-virus program. WHAT YOU SHOULD LOOKFOR IN COMPUTER SECURITY SOFTWAREIdeally, you should try to get your hands on a full security package, as opposed to just an anti-virus program, an e-mail spam filter, and so on and so on that are all separate programs. There are quite a few of these full security package programs available. McAfee Security Center comes highly recommended, as it is a full package covering anti-virus, spam filtering, pop-up blocking, spyware, adware and malware filtering, worm and trojan filtering, and so on. However, a full package like McAfee does cost somewhere in the area of forty to sixty dollars, depending on the retailer. A full package like this is the only security you'll ever need for your computer, but, that said, if you're strapped for cash, then you're strapped for cash, and you need to make sure you're protected right now, not "when you get around to doing something about it." If your computer is unprotected, then stop reading this right here and go download a free virus protection program NOW. The free virus protection programs are not the best protection you can get, but they will work as a temporary band-aid until you can find some full security software that you can be happy with. Whatever you settle on, the number one, first and foremost, most important aspect of the software is that it absolutely has to be up to date. You can't simply unpack the anti-virus software that came with your PC three years ago and install it. Rather, you need to make sure that whatever software you're using receives regular updates. The best in this category will update about once a day. Some actually update more than once every day. The fact is that hundreds of new viruses enter the world every day. If your anti-virus software can't keep up with these new viruses, then it's not really worth it.

Sample Content Preview PRESENT AN AUTHENTICIMAGE In the past, marketing was about hype and flashiness. If you use this technique now in a culture that has grown jaded from over-commercialization, you will find people turned off instead of turned on. Authenticity is crucial to portraying the proper image in today's online marketplace, particularly on social networking sites. If you lie about a profile or a product, you can be sure in today's interconnected social sites that your reputation will be trashed in no time flat, and this affects both traffic and sales. If you want a cycle of trust, you have to prove yourself trustworthy first. Think of it this way, you wouldn't go out and try to impress a date with a fake job or pretending to be someone you're not. Why? Because this strategy is not only usually easy to see through, but it also has serious consequences if you do scam someone and later they find out. After that, nothing you say is trustworthy. Since trust is the engine for commerce on many social networking sites, you are better off being authentic these days rather than not. It may not be as impressive as pretending to be a millionaire, but it is far more believable and compelling. Learn how to write your story so that it engages a reader, by creating content that is authentic and magnetic and reflects exactly who you are. YOUR AUTHENTICITY IMPACTS YOUR RATINGS When you are authentic, in your copy and your being, this will show up in the ratings you get from other people rating your content, your sites, and those reviewing your products. On the Internet, your ratings end up being your measure of authenticity and can drive traffic to your site as other people recommend different things there. So, when you think authenticity, correlate to your reputation and realize that what you are trying to do is not to schmooze as much as to build a stellar reputation that gets A+ ratings across the Internet. This will assuredly drive traffic back to your site. YOUR PERSONAL STORY Once you are coming from a point of integrity, don't be afraid to tell your own stories. People love to hear other people's stories and point of views! Learn how to write content that draws people into a new way to look at life that is positive and vibrant! If you can get someone to take just a few steps with you on your own life path, you already having walking all the way home with you. This is where how you write is just important as what you write. That's because when you are telling your personal story in person, we use our spoken word. Online, we rely on our web copy to get that same connection. FLIRTING NON-VERBALLY Imagine you've attracted someone's eyes at a party and they have come over and introduced themselves, and all you could do was write them a note and pass it because you were robbed of your power of speech? Now, do you realize how much we've relied on different intonations, qualities of our voice, speech inflections, pauses, etc. to get across our stories? These aren't automatically available in our written words if we've never taken the time to learn how to engage someone's emotions through our writing. And, that's exactly what we're doing when we're writing web copy: we're flirting and trying to engage someone's emotions. So, when people suggest that content is highly important on the Internet, it just simply can't be over-rated. It's the vehicle that will either take your sales prospect from mere flirtation (browsing) to taking some action that makes them more committed to buying either who you are as a person or your products. It's also the vehicle that is scanned by search engines to decide whether your copy is worthy of being placed higher or lower on their results pages. That's why when you write good web copy, it not only has to be personable, but also include Search Engine Optimization (SEO) methods that help drive traffic from search engines. And, good copy isn't just relegated to websites and search engines. In order to drive traffic to your site, you have to go to many other places on the World Wide Web (WWW) where your potential visitors might be. Just like when you are dating, you have to get out to find people where they are before you can even get to the point where you can start to flirt with them. Except, in this case, you can do this from the privacy of your own home by logging in virtually. You also have to learn a little about how to flirt online to attract sales prospects. One of these strategies is commenting. YELLOW POWER TIE: LIKE WHAT YOU'RE WEARING When you first engage a person and try to make a connection, what do you say? Hopefully, you don't open your mouth and start to talk about politics or religion. Usually, you want to keep it light and fun. You want to have something relevant to say and you want to tease them enough to get them to want to find out more about you. The same is true online and that's what you are attempting to do when you comment on other people's blogs, groups, social networking profiles, or websites. You are trying to engage them, create a spark and curiosity, and then give them your phone number to be able to allow them to contact you later. In this case, however, your phone number will actually be a backlink to your site. The funny thing is that for search engines, you might be targeting that phrase for SEO by using “yellow power tie” as your keyword phrase, while the touchy-feely aspect has to show up there for humans to relate to also. So, sometimes, it looks a bit odd, but it all works out. THE COME ON Hopefully, you are getting the swing of this whole interaction. You've approached numerous potential sales prospects. You've put your best foot forward and even given them some references through your online ratings of your reputation. You've either flirted a little and left them wanting more through commenting or you've got them already on your site hoping to connect with you deeper. Now, you have to give them the come on: the sales pitch on your sales page by supplying a backlink. The come on is all about self-promotion. You have to have a confident attitude and a little daring to ask for the sale. You are going to provide each encounter with your Internet digits, which correlates to a backlink to your website or sales pages. BE DIRECT Okay, you're ready to close this mini-interaction. You have to ask for the call to action. It's as simple as that. What good is it to encounter millions of people on the Internet if you don't ask them to follow you home? They've gotten a good peek, and you might even try to tempt them with more articles, freebies, or the like to get them to click the link back to you home or sales page. However, if you don't ask them to do it, odds are they won't do it. Why? It's human nature to want to have everything easy and to let other people do the heavy lifting. They're usually really happy to have someone take them by the hand and tell them how they can benefit just for showing up. Make it fun, make it worthwhile, and make it obvious.

Sample Content Preview ONLINE WORKSHOPS Online workshops are very easy to implement with today's video and audio technology and the Internet. Once you build a short course online, you can even promote it for free to people to get sales leads. A few short courses that you offer for free can be a great way to entice people to buy the bigger products that go more in-depth with the material. You can also use them with your offline workshops as a bonus gift to people who attend. People like to feel they've gotten a freebie and appreciate the effort to meet their needs, above and beyond the call of duty. What's even nicer for you about online workshops is that you can put them in membership areas, and instead of charging for a view, charge a monthly membership access to all online courses. This will seem like a real deal to most people, and yet, it provides a means of obtaining residual income for you as well. That means that you will always have some money coming in on a monthly basis from your existing customers, instead of having to sell to them over and over or of finding new customers to take their place. CONSULTING YOUR WAY TO SUCCESS Consulting can be a very lucrative business, but it comes with much higher risk than some of the other strategies entailed earlier. For one, you are personally liable for any damage that your working might cause while you are on someone else's premises. You can charge much higher fees for consulting, and that's the main draw, but you will also have to devote your time to one customer and assume some more risk to get that fee. MUCH MORE FACE-TO-FACE INTERACTION If you like meeting with people and learning what makes them tick, consulting is a fun job. If you're more private, then it can add tremendous stress to you, particularly for an Internet marketer who might have hidden behind the computer screen in the past. This type of offline way to do business on Internet marketing is not for everyone, but for those where it is a good fit, it's a very easy way to make money. YOU'RE THE EXPERT As a consultant, you're the expert. The business owner will provide you with the resources you need to understand his/her business and get the job done. You may have to bring your own tools and have a home office, but there are tax perks that come along with that too. Being a business consultant is a nice way to generate a large income, and the perks of doing business from a tax perspective are generous. REVIEW HOW TO SAVE YOUR EARNINGS You may think that there are more expenses associated with in-house consulting, and there are; however, many are deductible at the end of the year. You can deduct the cost of traveling to and from a job site at a standard mileage rate. You can lease a special car and deduct that cost on your taxes. You can devote a portion of your home as a home office, and as long as it meets Federal requirements, you can deduct portions of your mortgage and your utilities from your taxes to service that space. In a sense, you get a lot of government perks that might be harder to access and prove by doing most of your work online. Consulting relies on your reputation and word-of-mouth to get new customers. You will find that satisfied business owners will refer you more business from other people if they know that they can trust you. Sweeten the pot with a referral bonus, and you'll have tons of work! CREATING A KILLER SALES CAMPAIGN ONLINE Business owners who do business offline rely on a few strategies to create business leads. They may have an ad in the Yellow Pages. They may even know about CitySearch.com and MerchantCircle.com. Yet, many have never sat down to create an active plan for a sales promotion that has a defined sales funnel, complete from the mouth of the funnel to the closing of a sale. Instead, they rely on luck and the quality of the offerings to persuade people to buy. That's not working for many of them right now due to the recession. They need to be more proactive, and showing them how to generate leads online and developing a killer sales campaign is going to benefit them tremendously. THE SALES FUNNEL You can develop some very nice campaigns for your offline business owner to generate traffic into his/her offline store. You start to develop a list that categorizes his/her customers based on whether he/she is local or not. Then, you can use that information to create a different sales promotion that will be emailed to those clients to notify them of pending in-store sales and discounts to generate more foot traffic. Other people who are online leads can be marketed with the right products and services for that group. Having a definable sales funnel, where the mouth is the double opt-in page, and carefully crafted promotions can be a great way to increase income for an offline business. Once they get the hang of this, they might want to do it themselves, but odds are that if you're knowledgeable about their products and services, you can do it for them and they will love you for it. PROMOTING THE BUSINESS ONLINE Each sales campaign is a new opportunity to promote the business online, outside of the regular audience. You can pick out one or two products that you want to promote heavily from this offline business owner and set up backlinks in blogs, news articles, and more to promote this offering. You can even use your own Internet marketing vehicle to increase their exposure by tweeting about it on Twitter or by adding a link to your status update on Facebook. This is something that the average business owner cannot provide for himself/herself. They've been too busy marketing their products offline to develop an online audience. You can show them how associating with you and your company has automatically generated massive exposure due to your online connections.

Sample Content Preview COST Obviously, you don't want to spend a whole lot on tools and there are plenty of free tools out there. But, sometimes a little expense can be worth it if the benefits outweigh the costs. GOAL METRICS If you are like most Internet marketers, you start out without a plan, and quickly realize that if you start setting goals that you are more likely to achieve them. So, you start to set goals, and then you realize that tools would be a good idea to help you achieve those goals. Some of these tools, you will be able to tell how it helps you to achieve your marketing goals, and others will have an impact that may be hard to measure. However, tools that do let you see right away how they impact your goals of traffic, income, contact management, and advertising are preferable to those that may or may not be having any impact. That way you know that the time, effort, and money you devote to implementing and using a tool is going to give you a sound return on your investment. But, that doesn't mean we've excluded tools that don't have clear metrics, as some things can be hard to quantify on the Internet. It just means it's always better to have some way to measure your success than just a gut feeling. THE ONLINE TOOL BOX In the interests of this short report, we're going to start listing the tools, evaluating them on our criteria, and giving you a link where you can go to access or buy them. We may not be able to put up your favorite tools, but it's a good start for anyone who is thinking about seriously competing online with other online vendors. WEBCEO This is a great all-around tool for webmasters and people who market online. It helps you to find keywords, see what your competitors are doing, and more importantly for this category, it helps you to automatically submit your pages to multiple search engines. TOOL CATEGORY : TRAFFIC FEATURES 1. Easy To Use: There is some learning that you have to do with the interface. And it's not highly intuitive, but easy enough to learn. It's not a simple point-and-click tool. It's very feature rich, and well worth spending time learning it. 2. Solves A Customer's Problem: It helps to grab traffic from specific demographics by helping you generate keywords that will attract that traffic. 3. Consistent Performance: Very solid performance. 4. Simple Registration: Email signup. 5. Manages Multiple Users Efficiently: Not Applicable. 6. Great Customer Support: They do have customer support that you can count on. 7. Creates Excitement/Interest: This tool is more for the background, and can generate interest through keywords, but it won't be obvious to the customers. It will be obvious to you when your traffic surges in the right demographics. COST There is a free and a paid version. Download the free version and give it a go. Make use of the webpage submission service to help you get better search engine ranking and exposure. This will increase traffic. Then, see if you want to plunk some money down for the paid version. METRICS Comparison to your competitors stats and keywords is also available, making it easy to measure metrics to see how the tool is working for you. Download at https://www.webceo.com AWEBER This is an online service that starts at $19/month, but comes with multiple tools to free up your time and help you market yourself better. It can help you generate and manage contacts and then go on to market them further with tools ranging from autoresponders to newsletters. TOOL CATEGORY: CONTACT MANAGEMENT FEATURES 1. Easy To Use: Since it's a service, the people you hire do most of the work for you. They will walk you through things you need to do to optimize your direct email campaigns too. 2. Solves A Customer's Problem: It solves the problem of communication between you and the customer, without taking an inordinate amount of time out of your day. 3. Consistent Performance: It is highly rated by Internet marketers. 4. Simple Registration: Yes. 5. Manages Multiple Users Efficiently: It excels at managing multiple subscribers, readers, fans, contacts, etc. They do charge more for managing more people, but that's what they do best. 6. Great Customer Support: You are a valued client and thus they do try to keep you happy. 7. Creates Excitement/Interest: A good newsletter, sales promotion, email campaign with good attractive templates, all create excitement and interest from the people who want to stay in contact with you.

Sample Content Preview IT'S NOT ALL ABOUT GOOGLE Even though Google is the gold standard by which it all started, it is by far not the only player in this field at this time. You can use pay-per-click strategies and campaigns with various search engines from Yahoo! to MSN. Many Internet marketers feel that the Google AdWords program is far too competitive for smaller advertisers, so they try to find programs that can still use PPC, but have less competition. Some social networking sites, like Facebook, are now offering PPC advertising in their Social Ads format that will give you more leeway in determining the traffic demographic your ads will be shown to too. YAHOO PUBLISHER NETWORK Yahoo! is one of the other big search engines that offers PPC advertising. It is very similar to Google, but less competitive. You will get paid through PayPal as a publisher. The ads look similar to Google ads, with various types of banner and rectangular ads; however, it will say “Ads by Yahoo” and not by Google on the top. It's a very simple matter of cutting and pasting, just like with Google, to get their ads on your pages. MSN AND BING Bing is the Microsoft search engine that is relatively new on the scene. They may be less competitive at this point, and may convert higher just due to the fewer number of people in their program. They will give you analysis on your campaign based on demographics of age and gender. You can go to the Microsoft adCenter to get involved with this PPC campaign, as well as with the MSN campaigns. FACEBOOK This is a far different way to perform PPC advertising, but it is highly targeted. You may not have to build a profile or a sales page to use Social Ads on Facebook, but you will have to be familiar with the interface and how people interact on social networks for the best results. You can use Facebook to get a really good idea of how to best target your ads for demographics and use the same information in other PPC campaigns. Some people combine different PPC campaigns to bring in traffic from different areas. For instance, a PPC campaign that brings people to a Web page where Google ads are placed would not be unheard of, except that it would require some understanding of social networking sites. You would have to put good content on that page in addition to the ads, as people will report you to their friends as a spammer if you don't contribute to the value of the social network too. HOW TO TARGET KEYWORDS Keywords are the most important element in your PPC marketing campaign. They will determine how people find you on search engines and how many people will find you. It also will be important to understand what the possible payouts are of using one keyword in your copy if you are a publisher versus using another keyword. If you only end up with ads on your site that pay out $0.01, then you won't be able to make a large profit. The money just isn't there. However, if you know which keywords are going to attract better ads, then you can generate content with those keywords, and the likelihood that Google will serve up those ads to your site increases. THE GOOGLE KEYWORD TOOL While you can make up your own keywords, it's good to do a little research and see where other people are making money on their keywords. Google offers a free Google Keyword Tool that lets you put in a keyword or keyword phrase and see how that keyword and associated keywords are performing on Google. The data is very recent, and it can be as detailed as to give you the CPC that advertisers are using on average and the volume and trend for searching for that keyword on Google. This is great news for publishers who may want to seek out keywords that have a high CPC so that they can get ads served up to their site that make them more money. However, it's not just a case of getting the highest-paying keyword and putting it in your copy to get that ad served; you also have to figure out how competitive the keyword is, and fortunately, the Google Keyword Tool will tell you that too. If the market is already saturated with too many publishers competing for that keyword, it won't matter that your content has that keyword in it; you most likely won't make much on it. Take a look at the Google AdWords Keyword Tool and play around with it to see all that you can do with it. It is located at https://ads.google.com/home/tools/keyword-planner/ POSSIBLE RETURN ON YOUR INVESTMENT The possible return on your investment for your campaign is going to be limited by the amount of traffic generated by your PPC campaign. This is also a good thing to research before you set up a PPC campaign so that you don't add dud keywords that can't possibly provide you with a reasonable ROI. The tool is called the Google AdWords Traffic Estimator. It is located inside the PLANNER above. Put in your CPC and the keyword and countries you are targeting and see how much traffic Google estimates that that campaign will draw per day versus the cost of advertising. GET ONLY TRAFFIC YOU WANT One of the biggest problems with PPC advertising, both as an advertiser and as a publisher, is not attracting the traffic that is most likely to buy your products. If you get millions of people to visit your sites and even to click your links, but they are not in a demographic that is buying, you are wasting your money. This is one of the reasons that advertisers and publishers have a tough time making money with PPC. Their campaigns are just not targeted well enough to make the right people show up at their door. Yes, they get many new people showing up, just not the right people. Think of it this way. Say you are trying to sell your house. Would you want the realtor to bring in tons of people who haven't a clue why they're there or even interested in a 2-bedroom house in the suburbs? Absolutely not! You waste time, and if each visit were to cost you money like a PPC campaign, it could get very expensive after a while. Instead, focus on bringing in only the traffic that you want and no other. LIMIT COUNTRIES, IF NECESSARY While the whole point of the World Wide Web is to expose your business offerings all over the world, there's really no reason to do that for every product and service that you offer. If you are selling an English-speaking book about how to buy real estate in California for no money down, why would anyone in Japan care? You might get one or two investors who might be interested, but the majority of your demographic is going to be in the United States. You do have the option to limit your searches to specific countries, so do that, and you will get better-targeted traffic.

Table of Contents Chapter 1: The Highway of Passion Chapter 2: Finding Your True Passion Chapter 3: Reviving Passion Chapter 4: Passion Force 1 - Curiosity Chapter 5: Passion Force 2 - Challenge Chapter 6: Passion Force 3 - Legacy Chapter 7: Passion Force 4 - Faith Chapter 8: Passion Force 5 – Altruism Chapter 9: Passion Force 6 - Epiphany Chapter 10: Passion at Home Page Sample Content Preview Chapter 2: Finding Your True Passion Summary What’s your real calling in life? Finding Your True Passion “Nothing great in the world has been accomplished without passion.’ – Georg Hegel, German philosopher So you have decided to break away from the pathetic monotony of your regular job. You want to live fully and passionately and reap all those rich rewards at the end of the rainbow. How do you find out what you are truly passionate about? How do you separate the delusions from the do-able? You could be passionate about becoming the King of Spain, or winning the lottery or ruling the world. Indeed, there are people who have dreamt of that and done it. Alexander the Great ruled almost the entire known world in his time. But what is your true passion? Here are a few steps you can take to discover the currents that move you deep inside:- 1. Read your own body language. How does your body behave at your present job? Does it tense up and ache all the time? Do you get panic attacks very often? Are you so bored that you doze at your desk? Do you keep looking at the clock as break time approaches? Then you are in the wrong job. You simply don’t have the passion for it. When you work on a job that you are passionate about, all your aches and cramps will dissolve. You will find yourself working extra hours, talking to your friends about your work and simply bubbling with life. 2. What did you love doing as a child? Your childhood hobbies and obsessions can indicate a genuine passion. Education and family pressures often move us away from our true calling. Did you love bikes or gardening or trekking? Then maybe a career in the automobile or landscaping or travel industries is where you should be! So sit back and recall your childhood and write down your memories. What made you smile then may still make you grin today and in the future. 3. What do you love doing as an adult? You might very well have passionate side pursuits even today. Do you love your moonlighting job more than your regular day job? Many corporate honchos work the night shift as chefs or night school teachers. Start spending a few hours every day on your pet hobby. It may just hold the key to the real you! Chapter 3: Reviving Passion Page | 14 Summary Passion can be unleashed in various ways; one way is to change the circumstances that engulf you. Reviving Passion “Rest in reason; move in passion’ – Khalil Gibran Sometimes to unleash true passion in yourself, you may have to change your job to suit your aptitude better. But you may find that you do love your existing job, but simply don’t feel very passionate about it. You can study your situation and then try to make a few changes to rekindle the passion you felt when you first started working. Visualize yourself working passionately at your job. What would you be feeling? A sharp focus, clear vision of your future, total control and mastery over your work, a healthy body and an exuberant attitude! Then reverse engineer these symptoms to regain your passion. Check on whether you work better with a team on the field rather than those solitary hours at a desk. Are you logical minded or creative minded? Are you crunching numbers when you would rather be in the design section? Get a revised aptitude assessment done. Ask your superior for a redesignation or transfer to a more appropriate department. Exercise your body for at least thirty minutes every day. Let the adrenalin pump and flow in your blood. Eat healthy food and drink a lot of water. Quit smoking and using any stimulants. Restore the balance between your spirituality and physicality by meditation and prayer. Your refreshed body will invigorate your mind and passion will return. Increase your knowledge of your field by taking new study courses. Take time out to travel and widen your perspective. Take a half-pay sabbatical to add new qualifications to your resume. Some lateral career movement can bring an innovative twist in your way of working. Passion does not come overnight. Taking these proactive steps will see a gradual increase in your enthusiasm. You will begin working with a newly fired zeal which becomes contagious, motivating your team mates as well. You will have consciously taken charge of your life again and the fruits of prosperity will be in sight once again.

Sample Content Preview SEARCH ENGINES AND HOW THEY WORK The next step in understanding how to rank well in search engines is by understanding how they work. Many people simply buy into various plans and the “ultimate secret” thinking that there is some unseen method to ranking well in the search engines. The problem is, Google and the other search engine companies have a very difficult and nearly impossible to rank algorithm that helps to organize websites. There are many aspects of it that no one will be able to hack into and learn. On the other hand, there are many things that you can do that Google and other search engines tell you to do, if you want to be successful in ranking well in the search engines. More appropriately, they tell you how to create a quality website that responds to inquires (search engine searches) well enough to get results. HOW SEARCH ENGINES RANK WEBSITES How does a search engine rank these pages? The question is one that many ask. Here is the method that is most commonly used by these search engine spiders as they crawl through sites. 1. You post a website. Over time, eventually, search engine spiders from each of the search engines will make it there (later we will mention a method of helping this process along). 2. Once your website is found by the search engines, they simply crawl over it. Imagine a large spider crawling over the page, reading what you have written there, and learning more about the site. 3. The search engines then grab the important details about the Web page. For example, what are the most important terms used on this Web page? What value does this page add to the consumer who is looking for it? It ranks this based on the types of content it finds, how valuable it is, and which terms it is best suited for. 4. This information gets stored in an index. That index is like a huge file cabinet that has each website as a folder. It stays there until someone calls on it by using a search term that corresponds to the website’s “important terms” or keywords. 5. When someone types in a search term that corresponds to your website’s important terms, the search engine goes to work quickly, locating all the files that may match the inquiry. Your file may be one of them if you have optimized your pages properly. It brings all of these files back to the reader in the form of a search engine results page, or SERP. 6. The order in which your website is placed on that search engine results page is dependent on how valuable the search engines think your website is. The more valuable it is, the more likely that you will rank higher in the results pages, and that is why people often say, “content is king.” Quality content is critical to ranking well in the SERP. As you can see, this method of organizing pages is all done automatically, without your input or any other person’s actual input. The only way to rank well in the search engines is to know what causes them to value pages and to know how to make sure that the words you use on your website are valuable enough to the search engine to consider your website as being important. SUBMITING YOUR WEBSITE Although these methods are still used, you may not want to wait for a long time before the search engine spiders find your website (no one likes to wait and it can be a long time!). Rather than wait for the search engine spiders to find you, you can submit your articles to the search engines. There are various ways to accomplish this. You can pay a company to do the work for you (since there are so many different search engines that you may want to be indexed in). If you do decide to pay someone to do the work for you, be sure that they are a high quality company and that they come recommended by other people who you know within the industry. There are many scams that can hold you back from actually getting any usable results here. There are also free services that you can use. Free services are an excellent tool so long as they are quality websites to work with. Again, do some research here so that you are only getting the very best results possible. Do not forget about the big guys! While many of these services will help you to submit your website to the smaller search engines, you can also submit your website directly to Google and other larger search engines. In fact, you can do this with most search engines, but that can be time-consuming. Simply visit Google.com to learn more about doing this SEARCH ENGINE OPTIMIZATION One thing that most website owners have heard of is search engine optimization or SEO. It is the process of helping to boost your search engine results by knowing what the search engines are looking for. Does it sound hard to do this? It can be, but as soon as you know how to do it, you can implement it on all of the websites that you create, and in fact, on all of the pages that you create within your website’s design. OLD METHODS DO NOT WORK When search engines first started this process, many people thought they could cheat the system to a degree. They knew that keywords were important, so they designed websites that were so keyword-dense that they made little actual sense to the human reader. More so, they thought that placing every word related to the term that they were hoping to index for was just as important. This is simply not the case. Search engines see websites like this as nothing more than spam and they keep it from getting any sort of real ranking in the Internet’s search engines ranking pages. If you pack your content full of keywords, your website may even be degraded in these term rankings rather than increased. Another common method that website owners tried to pull over the eyes of the search engines was their method of putting tons of links on other websites. Called “link farms,” these websites hoped that all of these extra links pointing into a website would mean that the website was valuable. Usually, these websites contained little to no real information, and in time, they were a waste of space. Google and others warned website owners that using such services would cause them to be dropped in their rankings. Still another way that people tried to one-up the search engines was through the use of generated or fake traffic. The website owners would pay people to visit websites and to click ads, which today is a sure-fire way to get booted out of ad programs where you can earn money. So, what does all of this mean to you? In short, it means that you need to commit to designing a website that is effective, useful, unique, and designed for the reader rather than for the search engines. When you put all of these factors together, the end result is promising.