Table of Contents Introduction ... 6 Chapter 1 - What is Emotional Intelligence ........ 9 Categories of Emotional Intelligence 10 Self-Awareness 10 Self-Regulation .11 Motivation 11 Empathy ..12 Social Skills ......13 Benefits of High Emotional Intelligence .....14 Chapter 2 – How to Identify Emotional Triggers and Strategies for Dealing with Them .19 How to Identify Your Emotional Triggers ...20 How to Deal with Emotional Triggers ........22 Chapter 3 – Why You Need to Take Responsibility and Set Personal Boundaries ...25 How to Take Responsibility .....26 How to Set Your Personal Boundaries ......28 Chapter 4 – How to Raise Your Emotional Intelligence .....31 Key Skills of Emotional Intelligence..32 Chapter 5 – Essential Keys for Commanding Your Emotions ....36 The Emotional Triad ......37 How to Deal with Negative Emotions ........38 Chapter 6 – How to Gain Emotional Control and Tackle Anger Management .42 Understanding Anger .....43 The Importance of Anger Management .....43 Tips for Managing Your Anger 45 Chapter 7 – Mastering Conflict Resolution with Emotional Intelligence.....49 Understanding the Cause of Conflict50 How to Perceive Conflict 50 Conflict Resolution Skills ........51 Conflict Resolution and Non-Verbal Communication ...53 Chapter 8 – Mastering Your Interpersonal Skills for Higher Emotional Intelligence ...54 Verbal Communication ..55 Non-Verbal Communication ....56 Conclusion ...58 Sample Content Preview Psychologists agree that IQ alone isn’t sufficient for achieving happiness and success in life. According to recent studies, your IQ only accounts for around 10 to 25 percent of your success, while emotional intelligence accounts for approximately 75 percent. Other studies have revealed that those with high EQ scores tend to perform better at work, and more self-confident, and make better leaders. All these factors have led to the conclusion that EQ is important and can significantly enhance a person’s productivity and personal development. Benefits of High Emotional Intelligence Having a high level of emotional intelligence can set you apart from the crowd and help you create real opportunities. Many advantages can accrue in your life as a result of having high emotional intelligence. Fortunately, the good news is that every person who is ready and willing to increase their EQ levels, if you’re will put the work in and practice. In the world, there are people who are incredibly smart, yet they aren’t successful or live a fulfilled life. For example, there are people who are brilliant in academics, but when it comes to their personal relationships, they are inept. This is because while they might have a high IQ, their emotional intelligence is low. There are many things that emotional intelligence can help you attain, including the following. Personal Effectiveness Emotional intelligence is regarded as a critical ingredient for your own success. It provides you with the ability to manage your affairs and those of others successfully. Emotional intelligence gives you the tools and strategies that can make you more aware of yourself and teach you how to manage your emotions, both the positive and the negative, which increases your personal effectiveness. Thinking Skills What makes an issue challenging to solve might not be due to its complexity, but rather the perspective that you have. Old difficulties can be solved by replacing early views with new perspectives. Emotional intelligence also helps in developing your strategic thinking capacity and your ability to inspire and motivate your team. Professional Relationships With higher emotional intelligence, you will be able to understand better what makes people tick. This is crucial in developing a harmonious and positive working environment and relationships. By boosting your emotional intelligence, your ability to interact with others, and communicate more effectively with others will all increase. This will, in turn, enhance your professional relationships. Leadership Capability Effective leadership requires that you understand and empathize with the people that you lead. Emotional intelligence provides you with strategies that are crucial in persuading, influencing, motivating, and inspiring others. The most significant determinant of success in any management or leadership style is the extent to which you understand the emotions of other people and how well you respond to them. This can significantly enhance satisfaction and create a conducive environment for stronger workplace relationships. Physical Well-Being Your emotional intelligence has a significant impact on your overall well-being. Stress management, which is closely related to your emotional state, gives you the unique ability to react in a positive way even when you face challenges in your life. This is incredibly important because stress can end up weakening your physical skills, lowering your immune system, and ultimately decrease your quality of life. Mental Well-Being The attitude and the outlook that you have on your life is shaped by emotional intelligence. If you have low EQ, you likely experience anxiety, depression, and mood swings. This will end up eroding your positivity and optimism, making your life dull and unpleasant. Your mental stability is usually at its highest when all your faculties, including your ability to understand and interpret your emotions, are working right. Conflict Management You can’t get away from conflict. However, your ability to resolve any dispute is wholly dependent on your level of understanding of the emotions of the people involved. If you can successfully discern and empathize with the feelings and perspectives of the people in the conflict, it becomes easy to solve such situations or even prevent them from also occurring in the first place. High emotional intelligence makes us better negotiators because it gives you an insight into the desires and needs of the parties in contention. When you know the bone of contention, resolving conflict becomes much easier. Success Your ability to focus on a goal is a total of your internal motivators and self-confidence. Higher levels of emotional intelligence can give you self-discipline and keep us on course towards attaining your goals. In addition, emotional intelligence allows you to create a better support network, persevere with an incredible degree of resilience, and overcome setbacks that stand between you and your success. An emotionally intelligent person can delay instant gratification and focus on the long-term benefits of a course of action which boosts your chances of success. The field of emotional intelligence is still attracting studies by different scholars, what is clear, however, is that emotions play a crucial role in enhancing the quality of both our personal and professional lives. The advancement in technology has helped us to master information, but it has not replaced our ability to learn and manage emotions. Chapter 2 – How to Identify Emotional Triggers and Strategies for Dealing with Them Emotional triggers are the thoughts, feelings, and events that can evoke an automatic response. The use of the word trigger is crucial because the reaction occurs automatically without self-control. While these reactions might seem involuntary, in reality, like everything else we do, the response is a matter of choice. If you want to take control of how you respond to different circumstances, then you will need to learn how to identify your personal emotional triggers. How to Identify Your Emotional Triggers Until you are able to identify your emotional triggers correctly, they will continually rule over your emotions. Rather than letting minor aggravations make you run for the hills, you need to learn how to take charge of your feelings. You can do this by first dealing with your personal stressors. There are different groups of stressors, including the following.

Table of Contents Introduction ... 5 Chapter 1: How To Choose A Kettlebell ..... 9 Chapter 2: The Benefits of Kettlebell Training ..... 13 1. Achieve Better Form .... 14 2. Improves Core Strength ..... 15 3. Boost Athleticism ... 16 4. Easy Portability 17 5. Lowers Body Fats ... 18 6. Improves Posture ... 19 7. Inexpensive ..... 20 8. Gaining Strength Without Bulk ..... 21 9. Comfortable To Use ..... 21 10. Quick Workout ....22 Chapter 3: Common Kettlebell Mistakes . 24 Mistake 1: Opting For A Heavier Weight ... 25 Mistake 2: Generating Force By Using The Upper Part Of The Body . 26 Mistake 3: Swinging The kettlebell Too Fast .. 26 Mistake 4: Focusing On Quantity .. 27 Mistake 5: Putting On The Wrong Running Shoes ..... 28 Chapter 4: Remedies To Common Mistakes During Kettlebell Exercises .. 31 Chapter 5: Ways To Use Kettlebells ... 36 1. Warm-ups ..36 2. Doing Full Body Workouts. 37 3. Set A Circuit .... 38 Chapter 6: Kettlebell Workouts for Beginners .... 40 1. Kettlebell Swing ..... 41 2. Turkish Get Up .43 3. Kettlebell Windmill ..... 46 4. Single Leg Deadlift . 47 5. Kettlebell Goblet Squat ..... 48 6. One-arm Overhead Press .. 48 7. Kettlebell Deadlift . 50 8. Kettlebell One-arm Row ... 50 9. Kettlebell Goblet Half Get Up .. 51 10. Kettlebell Halo .... 52 11. Kettlebell Clean ... 53 12. Kettlebell Pistol Squat ..... 55 13. Kettlebell Jerk ..... 56 Chapter 7: Beginners, Intermediate and Advanced level Kettlebell Workout Plan . 60 Beginner Level Kettlebell Workouts .... 61 Intermediate Level Kettlebell Workouts ... 62 Advanced Level Kettlebell Workouts .. 64 Chapter 8: Tips And Tricks To Use When Performing Kettlebell Workouts .. 67 Tips You Need To Perform The Kettlebell Swing 67 Tips On How To Perfect The Single Leg Deadlift ..... 68 Conclusion .... 69 Sample Content Preview Chapter 2: The Benefits of Kettlebell Training There are so many benefits that you get to enjoy by performing kettlebell workouts. One thing that is important to note is that kettlebell training offers a unique combination of benefits from strength exercises and cardio. As mentioned earlier, kettlebell workout is more unconventional and quite resembles a cannonball with a handle attached to it. You can use it to build your strength, agility, boost balance and endurance while at the same time burn fat. Kettlebell exercises often feature a wide range of lifts and swings. The good thing is that the training tool is quite flexible and can be used for a broad range of intense training exercises. Therefore, if you need a hybrid system for both strength and cardio, the kettlebells are your best option at creating workouts that are not only effective but also time efficient. So, if you are still weighing whether or not to ditch those conventional dumbbells for something that will be worth your while, here are some of the benefits that you do not want to miss when you choose the kettlebell training; 1. Achieve Better Form One of the main things that distinguish a kettlebell from a d usually lies on the offset nature of the load. This is mainly because the center of gravity of a kettlebell is about 6-8 inches away from your grip when you are holding the handle, and this is what makes it quite difficult to control. Because of this, every exercise that you perform ranging from conventual strength movements to more unique kettlebell exercises such as swings, you are going to need a strict form and increased activation of the muscles than you could get from using dumbbell. Let us consider an overhead press. In this case, one of the funniest things when using dumbbell is the fact that so many people are just as happy to press at the point where their elbows are bent at a right angle. However, with kettlebell, the first instinct is to press up to lockout. This is mainly because the offset load serves as a counterweight that plays a critical role in pulling the shoulders back. In other words, the kettlebell plays a significant role in encouraging you to perform each exercise optimally and perfectly. However, if you cannot, for instance, you end up arching your back or twisting to one side when trying to complete the lift, then you most certainly know that your form is broken. When you squat with the kettlebell held in front of your body, this causes you to sit back, and this improves the mechanics of your squat patter tremendously. This in effect paves the way for you to progress to more advanced exercises seamlessly when you get stronger. 2. Improves Core Strength When you press a kettlebell overhead, you are simply causing your ribs and back to flare. This means that you have to lock your core as much as possible to balance your posture. When you are in a swing, it is critical that you brace your core to prevent your lower back from dangerously rounding at the bottom of the movements. Therefore, for each exercise you perform, the good thing is that you can count on your core firing harder with the aim of stabilizing your body and ensuring that your safety comes first. 3. Boost Athleticism If you are an athlete, one of the major benefits of incorporating kettlebells in your workout routine is the fact that you gain a greater grip strength. This is mainly because the kettlebell handle together with the displaced load needs your hands, fingers, and forearms to work together for total control as compared to using a dumbbell. While so many manufacturers prefer thick handles, one thing that you have to understand is that when you use a narrower handle, you are making it quite easy to perform complex movements. This increases your training options. Because grip strength is much more significant than in most sports as well as gaining overall strength, kettlebell has the opportunity of boosting your cardiovascular endurance. kettlebell exercises often incorporate the whole body and workouts as the press, snatch and clean involve lifting weights right from the floor to over the head. This ensures that the muscles across the body are worked well and these motions create a huge demand on the heart. As a result, so many athletes employ the use of kettlebells as a strong pillar of their workout programs. 4. Easy Portability Just like exercise bands and suspension trainers, kettlebells are quite portable and easy to bring them with you on travel. This is because they will not roll around in your car as dumbbells do. They will not look out of place when you bring them to the beach with you. Additionally, unlike the dumbbell, you only need one kettlebell for you to have a great workout. This is because, with just a single kettlebell, you can engage in a large number of exercises, unlike the dumbbell that you mostly need at least a few selections of them to do your regular workouts. If you intend on working the entire body, you can choose to bring two kettlebells. The truth is, if you have a single kettlebell at the corner of your room or the back of your car, you pretty much have a portable gym. 5. Lowers Body Fats So many people desire to shed off a few pounds and hence weight loss is one of their major fitness goals. The good thing with kettlebell training is that you can achieve this easily. The main reason for this is the fact that kettlebell training integrates a large number of high-intensity workouts that allow the body to burn as much fat as possible. While so many weight loss programs take too much time and effort to achieve the desired body weight and physique and end up becoming boring overtime, kettlebell training is quite the opposite. This is mainly because it serves as an exciting alternative to your average routine workouts because they keep you focused and boost your metabolism rate. It is highly recommended that if you intend to lose weight using kettlebell training, you integrate a high repetition compound movement exercises in every session. Some of these exercises may include reverse lunges, kettlebell swings and shoulder presses. The most important thing is to ensure that you do not have rest times in between. 6. Improves Posture One of the things with the human body is that as we age, our posture gets compromised. However, the good thing is that you can make sure that you control the effects of aging by incorporating kettlebell training into your workout routine. This is because, according to research, there is evidence that kettlebell Page | 20 exercises can improve posture and counter the effects of modern-day lifestyles. While working out, it is very common for postural muscles to be neglected. But with kettlebell training, you can see results faster and improve your posture. Do you know why this is important? Well, an improved posture helps you look leaner and boosts your self-esteem and confidence. 7. Inexpensive Kettlebells are cost effective. When you buy the right kettlebell, you can be sure that they will last a lifetime and you will not need to incur another cost of replacing them frequently. For most beginners, getting a single kettlebell that is made from solid metal can last so many years. Moreover, kettlebell training does not need you to be in specialized footwear like other workouts, and this ensures that you save money that you would have otherwise spent purchasing an expensive pair of workout shoes. Page 8. Gaining Strength Without Bulk Did you know that most women who work out possess a common desire to build their strength without necessarily having a bulky appearance of a male bodybuilder? Well, with kettlebell training, the main aim is not to increase the muscle mass but to boost strength without having that bulky appearance. This is mainly because when you integrate the kettlebell exercises to your training program, you are essentially incorporating full body functional movements. These movements play a central role in simultaneously targeting many muscle groups across the body. If you have any special needs, it is advisable that you speak to your trainer so that they can design workout routines that satisfactorily meet these requirements. 9. Comfortable To Use Unlike the dumbbells that have a high chance of straining your arms and other workouts that put you at risk of injuries, kettlebells are very comfortable to use. This is mainly because they do not pull the muscles across the body too hard. Their weights rest comfortably in your forearms without weighing them down and causing fatigue. This explains why women prefer using kettlebells than other weight lifting exercises available. 10. Quick Workout Most of us do not have enough time to sign up and hit the gym. However, this does not mean that there are no workout exercises that will help you keep your great body in shape. Kettlebell exercises are perfect for you, and you can do them at the comfort of your home, office or any other place that you are comfortable with. Kettlebells target so many muscles in the body, and this means that you do not have to spend so much time on other workouts that only target one body part at a time. This is exactly what makes kettlebell trainings a brilliant solution for people who have busy schedules like moms. Best of all, you can perform these workout exercises with minimal supervision. Page | 23 Page | 24

Sample Content Preview Repeat it until it sets in Repeat your new interpretation until it sets in. Keep repeating it until it becomes habitual. How do you know it's habitual? When it becomes your automatic response. That mental image flashes, for example, your father leaving your family, and then the new interpretation comes in. When you can see daylight between how you reacted in the past, which is anger, resentment and self blame, to something more positive, then you're not trying hard enough. Keep repeating it until you see that distinction. This kind of thing is not going to happen over night. But the good news is that it does assume some form of momentum. Eventually, you start displacing your old mindset. A lot of people struggle in life because they are so obsess about figuring out what to do, when to do it and who to do it with. They obsess about these questions so much and for so long that they've lost sight of the most important question. Believe it or not, there is a question that transcends all of these. The most important question is, was and always will be “Why?” Think about it. If you don't know why you're here, then all the technical knowledge in the world won't do you any good. You'll still feel empty, directionless and purposeless. It will all seem, at a certain stand point, empty, shallow and pointless. It often takes just one bad day for all of this to come crashing down around you. It is no surprise that a lot of people feel lonely in a crowd. It is not all that shocking to discover that a lot of people feel depressed. They deal with these issues in varying shades of socially acceptable ways. In our society, it's socially acceptable to cheat on your partner when you feel a deep and profound personal existential loneliness. You fill this hole in your soul with sex and you confuse physical intimacy with spiritual intimacy and fulfillment. The same goes with drinking and, to a certain degree, drugs. But let's get real here: they're all coping mechanisms. Few and far between are the people who see this issue for what it is. All these are a reflection of a spiritual lack. Due to spiritual pollution, we have lost our sense of purpose. Spiritual detox: Identify your purpose I know this sounds shocking. But everybody's got purpose. That's right. You've been put on this planet for a reason. You're not just a random collection of cells. You're not just a cluster of tissue. There is something to you that is intrinsically important. I know you feel small. I know you feel voiceless, powerless, inconsequential. But the truth is you have a purpose. The problem is most people refuse to own up to this. The truth is we all have a sense of purpose. Maybe sex is your sense of purpose. Maybe drugs gives you purpose. Maybe making more money is your purpose. But the fact that you are acting and setting goals and planning based on something you can not see right now means that you are capable of living in a purposeful way. It may not be the right one. It may not even be optimal. It may even lead to dead ends and further frustration and depression. Still, there is that power to operate from a sense of purpose. Ask yourself this question. “What is my purpose right here, right now?” Is it sex? Money? Drugs? People's validation? Living up to your parent's expectations? Trying to impress other people? What is it? Now for the key question Ask yourself this key question, “Now that I have a clear idea of the laundry list of purposes that I've given myself, does it make sense to me?” I want you to wrap your mind around this question and think about this deeply. You know what's operating. You know what's animating it. You have to be completely honest about it. But now you have to ask yourself, “Does it serve my purpose?” How do you know this? What kind of map or compass do you need? Well, it's very simple. You just have to ask a follow up question, “Do these purposes lead to the life that I want for myself and my family?” If your purpose is drugs, does it lead to the life that you want for you and the ones you love? If your purpose is sex, does it lead to those things? Be completely honest with yourself. Let me cut straight to the chase. If you're reading this book with any kind of honesty, the obvious answer is no! You're not happy. You're feeling stuck at some level or other. You feel like a liar, a hypocrite. You feel defective, flawed. Now we're making progress. Now you realize that something is missing. Identifying spiritual pollutants What are the spiritual toxins weighing you down? Do you constantly compare yourself to other people? Do you open Facebook and look at the timelines of your friends and compare your life to theirs? Do you feed your mind with all sorts of junk like celebrity gossip and political drama? Do you check out your Twitter feed with a sense of envy or dread in mind? Do you feel left behind when you look at other people's lives in social media? Do they seem so much richer, prettier and more alive than you? Does it seem like everybody else has a tremendous amount of freedom while you are feeling stuck, frustrated and desperate? Do you constantly compare what's missing in your life with other people's brightest and happiest moments? Do you find it hard to listen to people sharing pain in their lives without constantly butting in and sharing how you have suffered too? If any of these questions resonate with you, please understand that they are symptoms of spiritual pollution. You are suffering from them precisely because you feed yourself spiritual poison. Identify your personal list of spiritual toxins Any kind of detoxification must begin with the toxins you're trying to get out of your system. The same applies to spiritual detox. Here's the problem. I can't help you all that much in this area. Why? Everybody's list of spiritual toxins is different. Some people are driven by sex, power and prestige. Others are driven by social approval and living up to certain standards set by others around them. Others are driven by fear, pride, stubbornness. There's really no one size fits all solution here. So I'm not even going to try. We're all different people from all different backgrounds with all sorts of different experiences. I can go on and on about the things that separate us. Unfortunately, these areas of separation and distinction play a big role in how out spiritual toxins are shaked and positioned in our lives. What I can suggest to you I can, however, suggest to you that you reach deep down inside and ask yourself what your spiritual toxins are. Sometimes, you have to ask a question in many different ways to get to the truth. If you've ever gone to a police interrogation or you watched detective movies, you would notice that they would ask basically the same question intended to get the same answer in many different ways. They do that for 2 reasons. First, they know that people are often confused. They mean to say something, but they really can't quite say it in the right way. So they have to chip away at the different ways of phrasing something until they're clear that you actually mean certain things. The other reason is more obvious. They're looking for inconsistencies. In other words, they're looking for lies and deception. You should do the same with yourself. Ask yourself the same essential question but in many different ways. Here are some suggested questions. Ultimately, they're all about identifying your spiritual toxins. Ask the following, “What makes me stubborn? What makes me cling to an idea because of personal pride? What makes me afraid? What makes me feel small and limited? What makes me feel unloved? What do I have a tough time forgiving?” Believe it or not, we hang on to a lot of these things. I know it sounds counter-intuitive. I mean, after all, who wants to hang on to a brutal memory of a father that used to beat you all the time? Who wants to hang on to that image of your father slapping your mother around? Who wants that? But the problem is it's like a train wreck. You know you shouldn't look at it. But you can't turn away. You can't look away even if you tried. It doesn't take a rocket scientist or a brain surgeon to figure out that none of this is doing us any favors. They suck our spiritual life and instead of living life with a tremendous amount of adventure, possibility, purpose and curiosity, we retreat to the tried and proven. We shrink back to the familiar. It's very lonely in the shadows. So come up with your list. Deep down inside, you already know the answer. Step #3: Let go of your spiritual pollutants If your Facebook feed is causing you to continue thinking in a certain way that makes you feel small, spiteful or vindictive, you might want to sit up and pay attention. Please understand that what you're feeling has nothing to do with your friend in New Zealand, Great Britain or in the tropics. Instead, it has everything to do with you. Whatever negativity you are feeling comes from you. You are just reading into that stimuli. It could be somebody else. It could be somebody living in Iceland or Green Land and you will find something to be envious about because it reflects what you feel is missing in your life. Similarly, if the people you hang out with tend to bring out the gossip in you or tend to bring out the critique or hater, you might want to open your eyes to this reality. If the kind of books and music you consume always makes you wish that you were somebody else, living a better life, doing better things with your time, you might want to think twice. I want you to come up with a long laundry list of the things that you normally do that trigger negative mindsets or things that don't spiritually sit well with you. Step #4: Turn your back on spiritual junk food I've got some great news, spiritual detox does not involve cold turkey. If you've ever struggled with trying to quit smoking, you know exactly what I'm talking about. Let's get real here. It would be impossible for most people to quit the first time they tried. I'm not saying that cold turkey doesn't work. It does. It worked for me. But you have to try again and again. When it comes to spiritual junk food or toxins, the better approach is to incrementally, or in a step by step way, pull back from the things that normally trigger you and make you feel small, petty and resentful. Do you spend a lot of time checking other people's photos on Instagram and imagining yourself living their lives? You might want to cut back on that. Do you spend a lot of time comparing yourself to your friend's travel photos on Facebook or Flickr, you might want to give that a break.

Table of Contents Introduction 05 Chapter 1: What is Social Media Marketing in 2019-20 All About? Chapter 2: Creating Social Media Marketing Posts For Facebook In 2019-20 10 Chapter 3: Creating Social Media Marketing Posts For Instagram In 2019-20 15 Chapter 4: Creating Social Media Marketing Posts For Twitter In 2019-20 19 Chapter 5: Creating Social Media Marketing Posts For LinkedIn In 2019-20 23 Chapter 6: Increasing Your Reach On Facebook And Instagram With Paid Ads 27 Chapter 7: Growing Your Mailing List With A Lead Generation Campaign On Facebook 32 Chapter 8: Building A Chatbot To Engage Potential Customers On Facebook Messenger 37 Chapter 9: Converting Your Website Visitors Into Followers With Facebook Remarketing 42 Chapter 10: Promoting Your Stuff With Facebook And Instagram Livestreaming 47 Chapter 11: Cross-Promoting Your Social Channels With A Giveaway Campaign 51 Chapter 12: How To Build The Perfect Social Media Marketing Plan For 2019-20 54 Chapter 13: Tips To Build Influencer Marketing Campaigns In 2019-20 59 Chapter 14: Social Media Marketing Trends To Take Advantage Of In 2019-20 63 Chapter 15: Social Media Marketing Best Practices In 2019-20 67 Chapter 16: Advanced Social Media Marketing Tips and Tricks That Work In 2019-20 70 Chapter 17: Social Media Marketing Do's And Don’ts in 2019-20 73 Chapter 18: Social Media Marketing Premium Tools And Services To Consider in 2019-20 77 Chapter 19: Social Media Marketing Shocking Case Studies in 2019-20 81 Chapter 20: Social Media Marketing Frequently Asked Questions in 2019-20 86 Conclusion 91 Top Resources 92 Special Offer 93 Sample Content Preview Chapter 2: Creating Social Media Marketing Posts For Facebook In 2019-20 Hello there everyone! Everybody knows what Facebook is, and almost everybody has a Facebook account. It is the second most visited website on the planet, and it goes without saying that it is the most popular social media platform that exists. That alone makes it a top-tier platform for marketers, but there’s so much more to it that we decided to start off our social media marketing journey here, and today you’re going to learn how to create social media marketing posts for Facebook in 2019, the right way. Getting Started Sign in to your Facebook account and go to the Facebook page of your business. Now click on the “write a post” field. We’re going to start this lesson just like if you were to compose a normal Facebook page post, but this time we’ll go deeper. Composing Social Media Marketing Posts For Facebook Facebook marketing posts are different from normal Facebook posts because they’re intended to generate engagement and actions around a brand, a product, or a service. There are two types of Facebook marketing posts that can help you to achieve those goals. Composing An Engagement Marketing Post Let’s first create a Facebook marketing post intended to generate engagement. You can open the post with a statement followed by a question, or with a statement followed by a command. For this example, we’ll open the post with a statement followed by a question. One thing to consider when composing posts is that you have to catch the attention of the user in the newsfeed. The easiest way of doing this is by starting the statement with a keyword or long-tail keyword that can easily be identified by your target audience. You can insert the question after the statement. This question has to be related to your statement and has to allow users to provide their point of view. This will encourage discussion in the comments section. Separate the question from the statement with a line by clicking on the “space” bar. Spacing the text in your post will help you to retain the attention of users. Now it is time to insert hashtags. Although hashtags are not used on Facebook as on other platforms, they can still help you to increase your organic reach on Facebook search results. Our recommendation is to insert one or two keywords or search terms as hashtags. Now it is time to insert media to your post. Posts with images or video generate much more engagement than text-only posts, so make sure to always add a relevant image or video to your posts. To add an image or video to a post, simply click on the “add photo or video” button. You can select a media format for your posts. For engagement marketing posts, it is enough to add a single photo or video. To upload a single photo or video, simply click on the “upload photos or videos” option, locate the image or video that you’ll upload on your computer, and double click on it. Great job so far! When you are ready to publish your post, you will simply have to click on the “share now” button. Now, you can also schedule posts to be published on a different date. You simply have to click on the “share” menu and select “schedule”. We will be discussing the best times to post social media marketing messages on different platforms, including Facebook, in one of our following lessons, so for now we’ll simply click on “share now” to publish it. Composing An Actionable Marketing Post Now let’s create an actionable marketing post. This is the type of post that is intended to generate actions such as website visits, sign ups, or sales. This type of post is easier to compose because they’re intended to deliver a clear message through a call to action. As we said, actionable marketing posts have a clear goal. In this example, we’ll compose a post to generate clicks and visits to our website. You have to open your actionable post with a statement, and to follow up the statement with a call to action. Because we are going to use this post to send people to one of our content pages, we’ll quote a fact from the article in our link. Then we are going to add a call to action to encourage users to click on the link in the post to learn more. Now, you have to always link to the external URL where users have to take action. There are two methods to add a link to your destination. The easiest method is by simply pasting the URL below your post text. Facebook will automatically create a clickable link preview that will appear below your text and that users can click through. This link preview will pull the image from your page or website to add it to the post. You can delete the text URL from the post after the link preview appears. The other method is by adding a shortened URL directly below the text. To shorten your URL, go to “bit.ly” in your browser, and then paste the URL in the “shorten your link” field. Now click on the “shorten” button. Click on the “copy” button to copy your shortened URL and go back to Facebook. Now paste the shortened URL below your post text. You might have noticed that larger brands and business-to-business companies use this method the majority of times they post an external URL. This is because it allows them to replace the link preview with a branded image or a video infographic. To apply this strategy, you’ll simply have to delete the link preview by clicking on the “x” icon, and then clicking on the “add photo or video” button to upload your custom image or video. You can click on “share now” or schedule your post after you upload your custom image or video. And that’s it! Use these two types of Facebook marketing posts interchangeably to keep your audience engaged and to achieve different business goals. Chapter 3: Creating Social Media Marketing Posts For Instagram In 2019-20 Hey there friends! Instagram is the world’s favorite visual discovery platform. Its visual storytelling format also makes it the perfect platform for marketing. Today we are going to show you how to create Instagram posts that generate lots of engagement and clicks to your websites and product pages. Getting Started Before we show you how to compose an Instagram marketing post, we need to show you how to insert external URLs that you can promote on Instagram. You see, you can’t insert URLs into Instagram posts. That makes it impossible to share content that is outside Instagram, so all engagement happens inside the platform. You can circumvent this limitation by inserting your URLs into your profile though. Sign in to your Instagram account. Tap on the profile icon located on the lower right-corner of your device’s screen and then tap on “edit profile”. You can include two URLs to your profile. Use the “website” field to insert the URL that you are going to promote, and the “bio” field to insert the URL of your business website. This is because the “website” field is the only field where you can insert a clickable URL, so it is the best place to insert the URL where you want users to take action. In the “bio” field on the other hand you can insert a text-only version of your business website URL for brand awareness. In this example we are going to promote the URL of an affiliate product, so we’re going to add it to the “website” field. To add your URL, tap on the “website” field and paste the URL that you are going to promote. Make sure to always add a shortened version of your URL.

Table of Contents Introduction 5 Chapter 1. The Value of Instagram ..... 9 Knowing the Instagram Audience . 9 Knowing Your Niche and Value Proposition . 10 Chapter 2. Getting Set-Up and Creating a Plan . 15 How to Set Up a Profile ... 15 Switching to a Business Account 17 Request Authentication ... 18 Chapter 3. Gaining Traction for Your Channel .. 19 Choosing What You Want to Be . 21 Chapter 4. Growing Your Audience – Best Practices, Tips, and Tricks. 23 Description .... 24 Mentions ... 25 Hashtags ... 26 Geotag 28 Tagging People ..... 28 Medium and Presentation ..... 29 Timing . 30 Social .. 30 Chapter 5. Taking Beautiful Pictures (And Other Options) 31 Taking and Editing Better Photos 31 Shooting Great Video 34 Smart Use of Filters .. 34 How to Succeed on Instagram Without Taking a Single Photo or Video 36 Use Stock Footage ..... 36 Share Other Photos .... 37 Drawings ... 37 Chapter 6. Instagram Live, Stories, and More ... 38 Stories ..... 39 Instagram Live ..... 40 IGTV .. 41 Promotions .... 42 Ads .... 42 Another Way to Promote . 43 Chapter 7. Integrating Instagram With Your Larger Marketing Strategy. 45 Chapter 8. Monetization .. 48 Shopping on Instagram ... 48 Bio ..... 49 Instagram Stories 50 Sponsors . 50 Conclusion ..... 52 Sample Content Preview Chapter 2. Getting Set-Up and Creating a Plan So that’s the big picture, now let’s focus in on the details. It’s time to actually build your Instagram account. How to Set Up a Profile First things first: decide if you want a personal account or a business account. A personal account is useful if you plan on building a personal brand. In other words, if you have a personal blog where you write about fitness and occasionally sell affiliate products, then you can go ahead and create a personal account to begin with. In truth though, a business account will make the most sense in the vast number of cases – and even if you create a personal brand, you will likely wish to switch to a business account at some point down the line. That’s because it will give you more access to more controls and features that will help you to grow your account. That said, the only drawback is that you can change a personal account into a business account at any time, but not make the transition the other way. So if you are on the fence for any reason, then starting with a personal account might make more sense. There’s very little difference in terms of what the user sees between a business account and personal account, so for the remainder of this section the assumption will be that you’re going with a business account. Getting set up is extremely easy. Download the app on a phone or tablet (the iPad Instagram app is currently extremely lacking, as is the website). Sign up using a business email to avoid linking your Instagram with your personal Facebook account. You will then be prompted to provide some details. Where it says ‘Full Name’, enter the name of your business. This is what will be displayed on your profile – and isn’t necessarily the same as your account name. The username on the other hand is what other accounts might search for, and what they will use to tag you using @YourUsername. For the sake of consistency, it’s a very good idea to choose a username that matches your profile name, and ideally that also matches your branding across the web. The aim is to try and make sure your brand is everywhere. So someone can enjoy your content on Facebook under one name, then visit your Facebook page under the same name, and then see you on their Instagram feed under the same name. This looks more professional, it avoids confusion, and it helps more people to find your content when they are looking for it. From here, you’ll also be able to add your bio and your profile image. In both cases, the objective is to ensure that people know from a glance exactly what you’re all about. You can include a link to your website here too, and it’s a good idea to use a shortened URL from Goo.gl (https://goo.gl/) or from Bitly (https://bitly.com) so as not to use up too much of your 150 character limit. The profile picture should be representative of the kinds of images you’ll be posting. Switching to a Business Account At any time, you can switch to a business account. To do so, hit the settings button in the top right of the UI while you are on your own profile page (it is located in the hamburger menu). Now choose ‘Account’ and then ‘Switch to Business Account’. Here, you will be given the scoop on what this means for your profile. Basically, you’ll be able to get stats and metrics from your users, as well as using the promoted posts option. You’ll be given the opportunity to pick a category for your business (for many reading this, the answer will be ‘blogger’) and to choose your business name and number. You can also connect to a Facebook page. Request Authentication If you’ve ever seen a celebrity or a notable brand on Instagram, then you may have noticed a small blue icon next to their name. This denotes that the account has been ‘verified’, which essentially means that it is ‘really them’. This has several advantages, firstly allowing you to make your account seem more professional, and secondly giving it a little extra color to stand out in search. This is very much worth applying for, as it will give you a number of additional tools you can use in your marketing. You’ll need a form of identification to do this, and of course some form of notoriety in order for Instagram to grant you the badge. Chapter 3. Gaining Traction for Your Channel Now you have an account, it’s time to start growing it. You’ll begin with your very first post, and from there the most important thing is consistency. If you go two weeks without posting a single thing to your Instagram, then any momentum you build up will get lost. You’ll find that your posts don’t show so highly, and that you lose the subscribers you had previously gained. How often you post is going to depend on your goals, the nature of your content, and more. But the basic rule for this is to post pretty frequently. The ideal is one to three times daily, and the average for most businesses comes in at 1.5 times daily. You should consider the absolute minimum to be twice weekly, but you should definitely aim to go higher. In short, posting more frequently means creating more opportunities for new followers to discover your page. Not only that, but it means that your existing followers will feel more engaged with your brand as they keep seeing it come up and keep getting reminded that you exist. Engagement is absolutely critical to success when it comes to internet marketing. Something else to consider here, is that in one recent survey, it was found that the average user misses 70% of all posts uploaded. That means that if you post an image, then only a subset of your viewers will see it. Therefore, you’ll need to post twice a day for the majority of your visitors to see at least one post. Going much higher than three times daily though can start to negatively impact on your growth. That’s because some of your images will inevitably be less successful and some of your visitors can end up feeling too bombarded by content. Choosing What You Want to Be That is not all we mean by consistency though. Just as important is being consistent in what you upload. What kinds of videos and images? What is the theme? How will you make them look? Aim to have a consistent look AND a consistent tone. One piece of advice that is shared fairly often, is to try and make your images look as consistent as possible on your page. That means that you should have a particular style that you stick with, and you should aim not to vary too greatly from that. Take a look at the feed of a particular photographer that you like, or a fitness brand. What you’ll notice is that all their pictures use a similar filter, that they are composed in a similar manner, and that they’re on the same topic. Sticking to just one topic is absolutely essential. This is why it’s so important to have a business account that is separate from your personal account. If you don’t, then people who follow you for your fitness pictures/motivational quotes/business advice, will quickly get fed up of seeing photos of you in the pub or photos of your dog. That will lead to people unsubscribing. This is somewhat acceptable for a personal brand. If you have a very successful blog or YouTube channel and people are interested in you personally, then occasionally showing a little bit of your lifestyle and personality won’t hurt. On the whole though, you should absolutely aim to post predominantly on the precise topic you have chosen. Think about your target audience – the demographic you will ultimately be selling to. What are they interested in and what will they respond well to? And think about what you are passionate about. There are lots of angles you can choose for most niches, so pick the one that speaks to you AND your audience. Then stick with it. Chapter 4. Growing Your Audience – Best Practices, Tips, and Tricks At this point, you should now have a business account that you are posting high quality pictures to on a consistent basis. Simply doing this will not guarantee success however, as at this point we still aren’t really providing an audience with any way to find our page! There are a few different tricks then that can help you to ensure that your Instagram account isn’t just a great one, but one that grows organically. We’ll talk more about promotions shortly, but for now these are some easy things that you can do regularly to ensure you see consistent growth.

Table of Contents Chapter 1 - Why Get Organized?..... 3 Chapter 2 - How To Get Rid Of Clutter ... 5 Chapter 3 - Cleaning Out Your Closets ... 8 Chapter 4 - The Importance Of Routines ..... 10 Chapter 5 - Papers And Pictures ... 13 Chapter 6 - Helpful Gadgets That Make Home Organizing Easier . 15 Chapter 7 - Ten Tips On Saving Time Every Day ...... 17 Chapter 8 - How To Organize Your Office ... 19 Chapter 9 - Using The Computer To Help Stay Organized ...... 21 Chapter 10 -Helping Your Kids Stay Organized .. 23 Sample Content Preview Chapter 2 -- How To Get Rid Of Clutter There are good ways to get rid of clutter and bad ways. The bad way is the route you usually take when you get disgusted with the fact that you have too many things all over the place and decide to get rid of everything. I know this because during a time when I was in the mindset to get rid of all the “clutter” part of it turned out to be my high school yearbook and my mother’s wedding dress that I was holding. Things that cannot be replaced and are gone forever. But such was my zeal to get rid of clutter that I discarded these items without realizing what I was doing. Like everything else, clutter has to be evaluated before you get rid of it. And you should also make sure to bear in mind things that other people can use, even if you no longer want them. Another example of how I got rid of clutter was when I moved from my home to a smaller apartment and had a ton of kids toys that my kids no longer used. I ended up with a heap of toys in my driveway ready for the garbage truck. These could have been donated to a number of different charities, but I was so overwhelmed that I just wanted them gone. The good news about this is that my neighbours had a field day picking through the garbage and getting themselves some free goods. It was particularly gratifying to see those who did not want to attend my estate sale in that upscale neighbourhood because they did not want to be seen buying used goods actually climbing the trash heap to get what I now considered to be trash. But that is not the point - the point is that the toys should have been donated and could have been had I been a bit more organized when getting rid of clutter. The good way to get rid of clutter is the way that I now use. I go through my home periodically and get rid of clutter in the places that is most likely collects like the closets. Those coats and other garments that I have not worn for the past year get tossed into a bag for the many organizations that come around to take these items for charitable causes. Some things, however, are not meant for charity as they are too worn , stained or have something broken, like a zipper. What I do when I want to get rid of clutter is to have two bags, one for items that are to be donated and the other for items that belong in the garbage. Clutter can consist of many different things in your home that you have no use for and you have been accumulating for long time. I used to deal in collectibles and went to many homes where clutter was amok. I’ve seen people who have had basements filled with old magazines and newspapers. Homes where you had to walk a narrow path to get through the house in order to get from one room to the next. This is the result of clutter piling up to the point where it got overwhelming for the person. There are two reasons why people tend to collect a lot of clutter. One reason is that they feel that they have something of value and continue to hang onto items that, in reality, usually have very little or no value. These types of people are those who are afraid to throw anything out less they find that they need it later. Many people have a compulsive disorder to keep everything that they receive, including junk mail, newspapers and other items that people normally throw out, just in case they may want to look at them anyway. Some people just like to hold onto junk. I have a neighbour who is like this and who routinely takes anything out of the trash that I put in. Needless to say, his house is a maze of clutter. And to make matters worse, it is a maze of much of my old clutter. The other reason people keep clutter is because they are too overwhelmed to know where to begin when it comes to getting rid of the clutter. Cleaning out an overstuffed closet seems to be a monumental task that they cannot bear to undertake. So the clutter builds and builds. Until they get to the point where they decide to chuck it all and end up getting rid of their yearbook and mother’s wedding dress. Most people fall into the latter category. The easiest way to get rid of clutter in your home is to decide what you want to keep and why. Obviously, things that have sentimental value or those that are collectible are kept. Clothes that you wear are kept. Other things, however, such as the kids toys that they no longer play with because they’re now teenagers, clothes that you haven’t worn in years and cannot wear even if you wanted to as well as knick knacks, old videos, music and books can be given to many different charities. Electronic equipment also falls into this category. Do you really need that analog TV sitting on the floor of your bedroom when you just bought yourself a flat screen? Many charities will not take electronics, so it is best to advertise them for free on a site like Craig’s List or just to give them to a neighbour or friend who can use it. I give all of my old electronic equipment to my neighbour and save him the trouble of having to go to the trash to get it. I have cut out the middleman with the trash when it comes to this person and now just bring it right to the source. If you know someone who collects all types of junk, you can make their day by giving them stuff you no longer want and save yourself the trouble of having to advertise to get rid of it. Take your time when you are getting rid of clutter. If it seems daunting, give yourself an hour to work on the project and then stop until the next day. Even if you spend a half an hour a day working on what to keep and what to give away or toss, you will start making headway. You do not have to feel as though you need to get rid of clutter all in one day. In our house, books and magazines comprise a great deal of clutter. Once every month, therefore, I go through the books that are keepers and those that I will never read again and send them to the Goodwill,. We have four subscriptions to magazines that no one ever seems to read that I bring to the doctor’s office after removing the address and name label. Newspapers get bundled up and recycled. Once a year I go through movies and music that we have hanging about and also donate these items to charity. We are a family that reads quite a bit, listens to music and also accumulates many movies over the course of a year. While some of these items we keep for future use, others are given to charity. People with little children have to be especially vigilant when it comes to toys, stuffed animals and clothes as children outgrow these quickly. Instead of letting all of these items pile up and clutter up closets and playrooms, it is much better to give those that are in good shape to organizations that can sell them for a low price to people who will be grateful to have them. This is a good way for you to teach your children a little bit about compassion and how to not want to hoard everything that they receive. Of course, there are some things that are sentimental to your children that they will not want to get rid of and those should be kept. For example, my daughter, who is now nineteen, still has the Barney doll that she had when she was a year old. Sure, it’s tucked into the corner of her closet in a box so none of her friends can see it, but it’s there and she’s not parting with it. It holds sentimental value. To put it simple, clutter is stuff that makes your house look like a mess and consists of items that you do not need and may have accumulated over the years. When you are ready to let go, make sure that you give them to someone who may be able to use them. The items that you keep should be stored in a place where they are unobtrusive and do not make the house look cluttered. You can look for traditional storage for these items or get creative. My home is tiny now, but I still have retained all of the things that I feel I cannot part with. I purchased cheap display cases for my doll collection. I cleared a shelf on the top of one of my closets for books as I do not have the room for bookshelves. I use a cedar chest that doubles as a coffee table to store our photographs. If you walked into my home, you would not see clutter, even if you opened the closets. Once you get rid of the clutter and have, as they used to say “a place for everything and everything in its place,” you will not only find it easier to clean your home, but you will feel more organized. You will know where to find things when you need them and not have to worry about inadvertently throwing something out by mistake, like your high school yearbook.

Sample Content Preview => Reasons to Stop or Modify Your Ketogenic Lifestyle The strange fact about being a human is that as much as we’re the same, we’re all different. Everyone does not respond the same. Two different people can respond differently to a medication, a diet, or really anything. You’re unique. Therefore, there are sometimes reasons to modify the keto lifestyle to fit your needs better. * Seizures – The keto diet that treats seizures is high fat, but low in carbs and low in protein. If you want to use the ketogenic lifestyle to treat something like that you should also speak to a physician who is trained in planning this type of diet. * Pregnancy – If you are pregnant, you can still enjoy the ketogenic lifestyle if you’re ensuring you are getting enough nutrients. You don’t want to lose weight, so boost your caloric intake by adding more fruit and more vegetables to your day and go ahead and add some nuts, seeds, legumes, and even some dairy. * Losing Too Much Weight – Once you get to your normal weight, it can be a challenge to figure out how much food to add. Always add in more veggies and fruit and see if you can add more varieties of food in small amounts from the nuts, seed, and legume category too. * You Work Out a Lot – If you work out a lot and are losing weight using keto, you may experience muscle cramps after or during your workouts. Consider adding some fast-digesting carbs before your workout to help. * You Simply Feel Bad – If you’ve given it a go for at least a month and you still do not feel good on this lifestyle, you should stop. But you should also go to the doctor to get a full check-up in case there is an underlying illness you’re missing. * You’re a Body Builder – If you’re a body builder, you may need to eat a lot more carbs. You may even be able to do this without affecting whether you’re in ketosis or not. * You Are Diagnosed with Kidney Disease – You may need to lower your protein further if you are diagnosed with kidney disease. However, that doesn’t mean you have to quit; just modify. * You Take Medication – You may need to slow your transition to ketosis if you’re using certain meds, especially insulin and blood pressure medication. If you’re having issues, just go more slowly with moving down your carbs and upping your fat. * Having Trouble Getting into Ketosis – Some people are resistant, and it will take more work to get into ketosis. You may have to lower your carbs even more than normal at first. Check ingredients on everything to ensure you’re not getting added sugars you didn’t know about; this is often the case as sugar is used in a lot of meat preparations. There is never a real reason to quit the ketogenic lifestyle totally. You can change your ratios of fat, carbs, and protein around if you keep it within the ranges discussed before. When you do adjust your levels, don’t reach for the processed food that you’re not supposed to have. Instead, reach for healthy additions to your plate. => Common Questions about the Ketogenic Lifestyle The ketogenic way of life is very safe if you’re doing it correctly, putting nutrition above everything else. But like most situations, everyone wants something for nothing. The ketogenic lifestyle is not about eating a pound of bacon every day; in fact, that would not be good for anyone to do at all. Here are answers to some common questions about the keto lifestyle. # Should I Talk to My Doctor? Most people can do it easily and successfully with only good things to report. However, almost everyone can benefit from seeing their doctor before starting a diet. This is especially true for anyone who is taking medication for diseases like diabetes and high blood pressure. This is because this diet is very powerful, and you will lower your blood pressure and blood sugar levels. How much depends on the person. Some doctors don’t like any type of "diet" and others are partial to other types of "diets." There is a lot of opinions that go into doctoring, so don’t take it personally. The first question you want to ask your doctor is how they feel about the keto lifestyle or a low-carb diet in general. Then you may want to ask follow-up questions based on their answer. If they do know about the real keto lifestyle, you can then ask any other questions you may have. Write them down before you go so that you don’t forget. It’s easy to feel rushed in the doctor’s office. A good thing to ask for is "before" tests to find out where you stand health-wise; you can then get a check-up in a couple months to see how well you’re doing. # What Food Can I Eat on the Keto Lifestyle? In general, you want to ensure you eat the right ratio of fat, carbohydrates, and protein. Most people will be in the following ranges: 60 to 75% calories from fat, 15 to 30% calories from protein and 5 to 10% from carbohydrates. To fill those macronutrient ratios, you’ll need to eat only whole healthy food that is produced in the most natural way possible, without the use of hormones and chemicals. Plus, you should not eat any processed food. This is a healthy lifestyle. Just because something is "low carb" or says "keto" on it, doesn’t mean it’s good for you. What you will eat are healthy sources of protein in moderate amounts, fresh veggies of all sorts, some fruit, and healthy fat. In fact, most of your calories are supposed to come from healthy fats from sources like coconut, olive, nuts, and seeds. When you have a choice, always eat the whole thing over going for the processed version. For example, eating olives gives you healthy olive fat plus veggie nutrients. # What Should I Not Eat on the Keto Lifestyle? This is a short and easy answer because there isn’t much you cannot eat when you think about it. Compare it to other lifestyles, and you quickly realize that every single healthy way of eating includes avoiding processed food, sugar, salt, and unhealthy fats - especially in combination. When you live the ketogenic lifestyle, it’s easy to say no because you realize those things aren’t food. There is no world where eating pop tarts for breakfast, for instance, is going to be healthy.

Table of Contents Introduction 4 The Art of Storytelling 6 Stories That Sell 11 How to Inspire & Motivate 14 Effective Storytelling Hacks 17 Sample Content Preview Every story has 3 main parts: The beginning, the middle and of course, the end.  When using storytelling to further your outreach, your story needs to cover all the bases, which means you’ll begin by: Step 1: Setting the Stage In the first part of your storytelling campaign, you’re essentially laying the foundation for your story arc. You’re setting the scene.  In phase 1, you’re outlining the conflicts that your audience is suffering with. In other words, you’re acknowledging the problems that they need help with and clarifying your brand message to demonstrate you understand your market and what they’re struggling with. This is an important step because it will set the tone for your entire campaign and help connect your brand with its audience. Step 2:  Providing a Solution In the second part of your storytelling campaign, you’re offering your audience with a solution to the problems outlined in step one.  You’re connecting with your market by being personal, engaging them directly with your content and demonstrating to them that you understand what they need and can give it to them. Step 3: Call to Action At the end of every great romance book, the hero and heroine ride off in the sunset, finally at the point of finding their happily ever after. In market-based storytelling, you’re prompting your customers to click that buy button, subscribe to your channel, or follow your brand so they can achieve that same happily ever after.  This is the point where they need to make a decision to move forward, to set themselves on the path towards reaching their goals with your help and guidance. The anatomy of every successful stories always includes these three crucial steps.  Launching a storytelling campaign with hard-sell or an aggressive approach that bypasses step one and two will result in turning away many customers who would otherwise fall in love with your brand. You need to romance them throughout your campaigns. This begins by explaining that you understand their issues, providing a solution to that conflict, and then prompting them to take action so they can experience the rewards.  In the next chapter, we’ll look at how personal stories can help to infiltrate the most competitive markets and help you stand out in crowded spaces.  How to Inspire & Motivate Stories must carry a level of inspiration and motivation and there’s no easier way to do that than by making it personal. This is where you explain why your brand was created, what motivated you to create a company in your market and what your personal goals and missions are.  Of course, you want to keep your audience in mind when crafting this story so that they feel a part of it and can go on the journey with you. For example, if you are selling a weight loss course designed to help people live a better, healthier life, your story should begin by outlining your personal journey and transformation.  You become your own case study and subsequently, the best testimonial you can possibly offer. But you then need to emphasize how your training program will produce the results your audience is looking for. It’s one thing that you could accomplish your weight loss or fitness goals, but how can others be sure they can follow your lead? This is where personal storytelling becomes a critical component to successfully connecting with your audience on a deep level.  It’s when you get the opportunity to show them what’s possible and how by purchasing your fitness program they too will be able to reach their goals.  The more personalized your storytelling campaigns are, the more effective they’ll be.  Testimonials are a powerful weapon in sales and marketing but when you begin by sharing your own personal journey with your audience, you’ll be able to create an unforgettable story that will motivate and inspire your audience. In the next chapter, I’ll share some tips and techniques to maximizing the effectiveness of your storytelling campaigns.  Effective Storytelling Hacks I call these storytelling hacks because they’re fast and easy ways to ensure you are hitting the hot buttons and fulfilling your goals by creating an irresistible story that will resonate with your audience. Tip 1:  Listen to your Audience Once you’ve kicked off your storytelling campaign, you need to start listening. This is when you gauge responses and can keep a pulse on how your audience feels about your story.  Listening to responses helps you tweak your storyline so that it better aligns with what your market is looking for so it’s important that you stay on top of each phase of your storytelling campaign and leave room for adjustments and growth. Tip 2:  Be Memorable This goes without saying, but there are easy ways to ensure your story is share-worthy. You want to get as many people talking about your story as possible which means you want to research and understand audience triggers and overall motivations.  Knowing your audience will make it easier for your stories to stick. Tip 3: Be Personal You want your story to connect with the average consumer in your market so it needs to be told at a level they best understand. Getting personal in your storytelling campaigns will make it easier for you to connect with your market but it will also ensure you’re approachable, come across as genuine and that you are deeply involved.   People want to know that you are offering a high level of engagement and involvement in the products and services they purchase.  It’s all about creating a marketing campaign that improves the experience of your customers.

Table of Contents Introduction 4 Indentify Focus Killers 6 Focus Hacks 13 Focus Maximizers 18 Creating a Focus Plan 25 Final Words 29 Sample Content Preview To help you get started on your journey on maximizing productivity, let’s identify those things that are distracting you from completing your work. Tomorrow morning when you start work, try taking a written (or mental) note of every time you stop from what you are currently working on to do something, then come back to your work. Keep a tally. Once they are identified, let’s write those activities down to put in our plan later. We will look for ways to set boundaries to prevent it from happening in the future. Here are a few examples of the most common distractions and how they affect our ability to stay focused. Your Mobile Device/Phone It is with you when you wake up, while you are driving, in meetings, at dinner, and by your bedside at night. Our mobile devices have become another appendage to our bodies. Some people find it difficult to be away from their phones, even for a few minutes. Constant notifications from apps and texts can quickly distract you, causing a delay in getting your attention focused back on the task at hand. To help us be more aware of our phone usage, some mobile devices (like the iPhone) will track home many times you pick up your phone a day. This can be a scary number to see. Once you are aware of how many times you pick up your phone to check notifications, you can start making some adjustments to how often you pick up your phone. Multi-Tasking Some people use multi-tasking as a badge of honor to feel accomplished. That person may feel that the busier they are, the more things they are getting done. The truth is we can work on more than one thing at a time, just not as well. When we can focus on one task at a time, we can give it our full focus. It takes time for our brains to switch between tasks which results in time wasted. Focus on the completion of tasks rather than getting many tasks done quickly. How often are you multi-tasking? Write down if you feel multi-tasking helps you feel accomplished. Social Media Traps Have you ever fallen into the rabbit hole of YouTube or become so engaged with Instagram that you found yourself there for hours? It happens often. The chemical rewards we get from our brain when we get likes and comments on our posts keep us engaged. As consumers, we enjoy viewing the millions of videos and content posted every day. However, if we are working this is a hindrance to our productivity. The best way to stop this time killer is to set boundaries for social media. Put time on your calendar for checking/posting social media. maybe in the evening an hour before bedtime. Use the time limit features on the apps to set daily time limits. This will help you realize when you are past your limit. Turn off your social media notifications. Only check your social media during your scheduled time. Putting Too Much on Your Calendar Do you ever feel the need to fill up every time slot on your calendar? There is no reward in having a calendar full of events. Too much of a schedule can hinder your ability to complete the most important things to get done for the day. To limit distractions, make sure only essential events are placed on your calendar. A final product review with your team or doctor appointments are examples of events that are essential to attend. Most of us know the events we must attend. Allow the rest of the time to work toward your goals. This gives you the flexibility to be able to complete your tasks in however long it takes. This brings us to the next big time killer! Not Learning How to Say No Many people struggle with approval addiction or have a difficult time telling people no. This leads to having more things to put on your schedule than you need or want. To start taking back your time, it means having to turn down invitations from people you care about. Sometimes it means turning down meeting requests. Your time and energy are valuable. If you don’t respect it, then other people will not either. The best thing to do is, to be honest with them. Let me know you are working on an important project and will get back in touch with them later. It is hard to say no; however, it is a necessity when you need to focus. Find ways to collaborate with others using methods like email, online conferencing or conference calls in place of traditional meetings. Do you have a time-waster not listed here? Make sure you jot those down in your plan so that you are mindful of them. Let’s create barriers around those distractions to help you stay focused on completing the important tasks of the day. Focus Hacks Here are a few important “mind hacks” to help you improve your focus for the day. Taking Care of Yourself First Our priority should be making sure we are whole healthy human beings. When our physical and mental health is declining, there is no way we can give our business our full potential. Here are some important self-care tips to improve your focus. Make sure you get enough rest (7-8 hours of sleep). Your brain will not function at capacity when you are tired. While you sleep, your body can re-set and heal. Eat well-balanced meals. Healthy snacks help your brain function at its best. Try superfoods and increase your amount of green leafy vegetables. Meal planning is extremely helpful as well as trying to go to the grocery store only once a week. Use stores that offer online pickup or delivery for extra productivity points. Drink more water. Dehydration can cause loss of concentration and focus, according to a study at Georgia Tech. Most authorities recommend at least eight 8-ounce glasses a day.

Table of Contents TABLE OF CONTENTS INTRODUCTION .... 4 CHAPTER 1: WHY FACEBOOK RETARGETING WORKS .. 7 CHAPTER 2: HOW FACEBOOK RETARGETING WORKS 14 CUSTOM AUDIENCES EXPLAINED ... 16 FACEBOOK DYNAMIC ADS 19 CHAPTER 3: HOW TO GET STARTED WITH FACEBOOK RETARGETING 20 GETTING STARTED WITH FACEBOOK ADVERTISING ... 21 SETTING UP FACEBOOK RETARGETING . 22 CREATING THE AD .... 27 CHAPTER 4: DESIGNING THE PERFECT AD – TIPS AND TRICKS 31 CREATING A HIGHLY PROFITABLE CAMPAIGN .... 35 CREATING ADS THAT WORK FOR YOU .. 39 CHAPTER 5: LIMITATIONS OF FACEBOOK RETARGETING . 41 CONCLUSION 44 Sample Content Preview Chapter 2: How Facebook Retargeting Works Chances are that you have been on the receiving end of retargeting at some point or other. You’ve probably also heard people talk about retargeting without really knowing what it is. Maybe your Mum exclaimed at some point how weird it was that she kept seeing ads for a new heating unit… and just when she was shopping for a new heating unit! How did Facebook know to show her those ads? That’s some incredible coincidence! Of course, you and I know that this is not a coincidence at all. But perhaps you’re not entirely sure how precisely it works. The answer is cookies. Cookies are actually small files that can get saved on your computer via the browser. These files are stored there by websites, and that in turn enables the website to identify that user again in future. This is how you can stay logged into a website when you return to it later on – because the website checks for the file, which identifies you. This also means that other websites can interact with cookies placed by yours. In the case of Facebook retargeting, your website might leave a file on the visitor’s computer, and then Facebook can identify that file in order to use it to show you the correct ads. Any page on a website can leave a cookie, which means that you can not only tag users, but also tag their specific actions. So, one cookie might tell Facebook that a visitor came to your website, but another might tell Facebook that they looked at THIS specific product and then added it to their checkout but stopped just short of clicking buy. The cookie can even contain additional information – such as the time of day that they were active. Facebook retargeting actually allows you to do several different things with this basic functionality though, and uses some unique terminology to describe the various different methods. These can work in slightly different ways in some cases too. Many of these fall under the category of the ‘Custom Audience’. Custom Audiences Explained Custom audiences on Facebook are basically lists or filters that you create in order to show your adverts only to specific members off the public that you have somehow pre-selected. One example of this is the ‘Website Traffic’ custom audience. This is the type we just discussed – audience members who have visited your website OR your specific web pages. That allows you to use cookies to identify visitors at different points in your sales funnel, and thereby help to push them toward clicking buy. We’ll go into depth on how to set this up, as well as how to make it work wonders for you in a moment. First, we should address the two other types of option here. One is the Customer List. A customer list is exactly that: a list of people with their details. You will collect things like their emails, their phone numbers, their Facebook IDs, etc. You can also integrate this with email marketing tools such as MailChimp and simply upload an entire list. Facebook will then match those visitors to its own huge userbase, looking for users that added those same numbers and emails as their contact details. This form of retargeting works slightly differently in that it doesn’t look for a specific action the user has taken, but rather looks for leads that you have already generated. A lead is any contact that has had some kind of interaction with your brand and that you have the contact details of. Leads are important because they give you the option to take further action and convert them into customers. Leads can further be broken down into cold leads, warm leads, and qualified leads. The more engaged with your brand the lead is, the ‘warmer’ they are, and the more likely they are to be persuaded to buy from you. If someone has willingly and knowingly subscribed to your mailing list, then you should certainly consider them ‘warm’ – as they clearly know your brand and at least want more information about them. And of course, you can always create lists based on the engagement of the users. Some autoresponders (mailing list tools) will allow you to organize your lists based on how many emails they open, and how many links they click. Likewise, you may have one mailing list for people who are interested in your brand generally, and another mailing list for people who want to hear about news for a specific product. In that way, this form of retargeting can become just as highly targeted. Finally, the ‘App Activity’ option is for retargeting to people who have taken an action of some sort in an app or game that you created. This is a useful option for those marketing across multiple formats, but otherwise works similarly to the two mentioned above. There are other methods you can use to target your audiences. You might use a ‘Lookalike Audience’ for instance, which looks for potential customers that share similar properties with your lists and your warm leads. Likewise, you can filter audience members based on a whole range of different factors from their interests, to their age, to their geographic location. These alternative forms of Facebook marketing may be useful when used in conjunction with retargeting strategies, but are distinct and separate from that approach. Facebook Dynamic Ads Another great feature Facebook has introduced to make retargeting that much simpler, is its dynamic product ads. These are adverts that you only have to create once, but which will adapt to show visitors the products that are likely to be most relevant to them. Facebook’s dynamic product ads will employ a simple template which will show a number of different products, along with their details, depending on the data provided by the cookie or the app SDK you provide. To use this, you will need to create a product catalog, which Facebook lets you do by adding your products through your account. It’s worthwhile doing, as it allows you to effectively turn Facebook into a storefront! Chapter 3: How to Get Started With Facebook Retargeting Now you know how custom audiences and retargeting work, the next question is how to go about setting up your own retargeting campaign and get it up and running. What’s important to recognize at this point is that Facebook is a constantly evolving platform and is constantly updating its UI, it’s systems, and its features. That is to say that while this instruction is accurate at the time of writing, it may well have changed by the time you get around to employing it. That said, the changes introduced are gradual and in most cases, it should be easy enough to extrapolate the information and work out where things have changed. Getting Started With Facebook Advertising Before you can get started, you will first need to have a Facebook account, and it is a good idea to set up a Facebook page as well. To do this, you first need to set up a Facebook Ads Manager account. One of the best ways to do this is by making a Facebook business page. We recommend doing this as it will provide a very powerful way to interact with Facebook’s 2.2 billion users, and provides a hub that will be very useful when used in conjunction with your advertising. Creating a page is very simple: just go to facebook.com/business and then click ‘Create a Page’ (it’s currently found in the hamburger menu on the left, or on the right from a drop down button where it also says ‘Create an Add’. You can then type of page you want to create (local business or place, company, brand etc.). From here, it is very easy to then set up your page by filling out the information prompted – such as a profile image, a description of your business, a link to your website, a call to action etc. Setting Up Facebook Retargeting From here, you can log into the Facebook Ads Manager. This will show you any live campaigns you have going on, which of course will be empty if you’re signing up for the first time. Click the button that says ‘Create’ in order to get started creating your ad. But we’re going to rewind for a moment, because there’s a little more you will need to do when creating a retargeting campaign specifically. To get this working, you are going to need to use what Facebook calls a ‘Facebook pixel’. This is simply the name of the cookie, and it works by storing information on the user’s computer as described. This will be a small snippet of code that you will need to paste onto the HTML of your relevant pages. But don’t worry – if you aren’t sure what that is then you can ask your website developer. Better yet, if you have a WordPress site, then you’ll be able to use a number of plugins to automatically add the pixels to every relevant page. The pixels can either be added to ad campaigns that are already live, or can be used to set up brand new ones – so it is up to you which order you do this in. To create a pixel, go to the hamburger menu on the left and then select ‘Pixels’ from the category beneath ‘Measure and Report’. From here, the next steps are fairly self-explanatory. You can then choose to ‘Create a Pixel’ and then name and create said pixel. The pixel itself is neutral and won’t in any way contain any information pertaining to your audience. This makes it very important that you choose a sensible name for your pixel, so that you can easily identify it when you’re looking at your list of pixels and thereby apply the correct one to the correct campaign. So, for example, if you want to identify visitors who have looked specifically at a brand of trainer, then you should call the pixel by the brand and the model of that product. If you want to identify all customers who have been to your site however, then you might use something more generic like ‘Site Visitor’. Or you might create a pixel for a specific category of product, such as ‘shoe shopper’. These aren’t either/or decisions. You can create a pixel for all these different categories and then use them in conjunction to cast your net far and wide, then hone in on specific members where you have enough information. Once you have made the pixel, you can then return to your ad manager to create your custom audience. Select ‘Website Traffic’ for this example, and then choose the parameters that the site visitor is going to need to meet. You can actually add some other interesting and useful metrics in order to get more granular information without making a million different pixels – for example you can look for visitors who have been to pages that contain the word ‘shoe’ in the URL! Once you have built your custom audience, you then need to create your ad. That is where you can apply the custom audience to the particular campaign. Of course, you will now also need to go ahead and copy and paste the Facebook pixel code onto the relevant pages of your website. Where do you place the pixel? The idea is that you’re trying to identify specific actions that the user has taken, which in turn gives you specific information about that user and what they may be interested in purchasing.