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SEARCH ENGINES AND HOW THEY WORK
The next step in understanding how to rank well in search engines is by understanding how they work. Many people simply buy into various plans and the “ultimate secret” thinking that there is some unseen method to ranking well in the search engines. The problem is, Google and the other search engine companies have a very difficult and nearly impossible to rank algorithm that helps to organize websites. There are many aspects of it that no one will be able to hack into and learn.
On the other hand, there are many things that you can do that Google and other search engines tell you to do, if you want to be successful in ranking well in the search engines. More appropriately, they tell you how to create a quality website that responds to inquires (search engine searches) well enough to get results.
HOW SEARCH ENGINES RANK WEBSITES
How does a search engine rank these pages? The question is one that many ask. Here is the method that is most commonly used by these search engine spiders as they crawl through sites.
1. You post a website. Over time, eventually, search engine spiders from each of the search engines will make it there (later we will mention a method of helping this process along).
2. Once your website is found by the search engines, they simply crawl over it. Imagine a large spider crawling over the page, reading what you have written there, and learning more about the site.
3. The search engines then grab the important details about the Web page. For example, what are the most important terms used on this Web page? What value does this page add to the consumer who is looking for it? It ranks this based on the types of content it finds, how valuable it is, and which terms it is best suited for.
4. This information gets stored in an index. That index is like a huge file cabinet that has each website as a folder. It stays there until someone calls on it by using a search term that corresponds to the website’s “important terms” or keywords.
5. When someone types in a search term that corresponds to your website’s important terms, the search engine goes to work quickly, locating all the files that may match the inquiry. Your file may be one of them if you have optimized your pages properly. It brings all of these files back to the reader in the form of a search engine results page, or SERP.
6. The order in which your website is placed on that search engine results page is dependent on how valuable the search engines think your website is. The more valuable it is, the more likely that you will rank higher in the results pages, and that is why people often say, “content is king.” Quality content is critical to ranking well in the SERP.
As you can see, this method of organizing pages is all done automatically, without your input or any other person’s actual input. The only way to rank well in the search engines is to know what causes them to value pages and to know how to make sure that the words you use on your website are valuable enough to the search engine to consider your website as being important.
SUBMITING YOUR WEBSITE
Although these methods are still used, you may not want to wait for a long time before the search engine spiders find your website (no one likes to wait and it can be a long time!).
Rather than wait for the search engine spiders to find you, you can submit your articles to the search engines. There are various ways to accomplish this. You can pay a company to do the work for you (since there are so many different search engines that you may want to be indexed in).
If you do decide to pay someone to do the work for you, be sure that they are a high quality company and that they come recommended by other people who you know within the industry. There are many scams that can hold you back from actually getting any usable results here.
There are also free services that you can use. Free services are an excellent tool so long as they are quality websites to work with. Again, do some research here so that you are only getting the very best results possible.
Do not forget about the big guys! While many of these services will help you to submit your website to the smaller search engines, you can also submit your website directly to Google and other larger search engines. In fact, you can do this with most search engines, but that can be time-consuming. Simply visit Google.com to learn more about doing this
SEARCH ENGINE OPTIMIZATION
One thing that most website owners have heard of is search engine optimization or SEO. It is the process of helping to boost your search engine results by knowing what the search engines are looking for. Does it sound hard to do this? It can be, but as soon as you know how to do it, you can implement it on all of the websites that you create, and in fact, on all of the pages that you create within your website’s design.
OLD METHODS DO NOT WORK
When search engines first started this process, many people thought they could cheat the system to a degree. They knew that keywords were important, so they designed websites that were so keyword-dense that they made little actual sense to the human reader. More so, they thought that placing every word related to the term that they were hoping to index for was just as important. This is simply not the case.
Search engines see websites like this as nothing more than spam and they keep it from getting any sort of real ranking in the Internet’s search engines ranking pages. If you pack your content full of keywords, your website may even be degraded in these term rankings rather than increased.
Another common method that website owners tried to pull over the eyes of the search engines was their method of putting tons of links on other websites. Called “link farms,” these websites hoped that all of these extra links pointing into a website would mean that the website was valuable. Usually, these websites contained little to no real information, and in time, they were a waste of space. Google and others warned website owners that using such services would cause them to be dropped in their rankings.
Still another way that people tried to one-up the search engines was through the use of generated or fake traffic. The website owners would pay people to visit websites and to click ads, which today is a sure-fire way to get booted out of ad programs where you can earn money.
So, what does all of this mean to you? In short, it means that you need to commit to designing a website that is effective, useful, unique, and designed for the reader rather than for the search engines. When you put all of these factors together, the end result is promising.Other Details
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[YES]Can sell and keep 100% of the sales.
[YES] Can edit the squeeze page.
[YES] Can be bundled into another paid package and sell at a higher price.
[YES] Can be used as a bonus to another product you are selling.
[YES] Can be sold in a Dime sale event.
[YES] Can be added into a paid membership site.
[YES] Can pass on the Master Resell Rights privilege to your customers.
[YES] Can be given away for free AGAINST an email address (lead generation)
[NO]Contents of the product can be edited, modified or altered.