Sample Content Preview This is one way that a great leader will look after their team but you should also be doing this in every other way possible too. As a leader, you are responsible for the health and happiness for those that you are in charge of. As long as they’re in your care, they’re your responsibility. That means that you need to protect them from unfair commands that come from up high and it means that you need to make sure they are comfortable, safe and well looked-after as they work. A fun example of a leader who embodies this notion is ‘Agent Gibbs’ from NCIS. Gibbs viciously protects his team and will go to great lengths to get them out of trouble – not only with the bad guys but also with the organization itself. As a result, he takes on a patriarchal role and his team love him for it. Sure, he’s a fictional character, but this works in real life too! Your team is your most valuable resource, look after them. 4. A Great Leader Has Control Over Their Emotions Another feature that great leaders share is the ability to keep control over their emotions. This is important for a number of different reasons. Firstly, as a leader, you need to be able to stay calm when everything is going wrong around you. As a leader, you will act as a barometer for your team: they will decide whether they need to panic on the basis of whether or not you are panicking – emotions are contagious so you need to stay calm. Being in control of your emotions is also what will allow you to take responsibility and to worry less about how you look and feel. Likewise, being able to control your emotions is going to allow you to avoid getting angry at staff when they need reprimanding. This is important too, as just because you are in charge, that doesn’t give you permission to get in someone’s face. Stay calm and you will create the sense that you are in control. In turn, this will build confidence in what you say and do and your team will respect you more. This is something else we can see in the case of Gibbs. What does he do when a bad guy pulls a gun on him? He smiles, or just continues talking. That makes him formidable. Don’t mistake the importance of controlling your emotions as not having them. As we’ll see later, passion is very important. You do need to know when to get heated, it’s just a matter of being able to use that strategically rather than letting it rule your head. 5. A Great Leader Leads by Example Another trait that is important as a leader is lead by example. That means that you can’t be seen to be a hypocrite and that you are going to provide the perfect blueprint for your team to follow. One way you do this is by dressing the part. If you present yourself well, then it will show you care and that will rub off on your team. Likewise, if you are asking your team to stay late, then you need to do the same: don’t ask someone beneath you to do anything that you wouldn’t be willing to do yourself. A great example of this is Winston Churchill. Churchill refused to leave England even when it was being bombed and he even spent his time on the rooftops fire spotting. That gave him much more integrity and won him the respect of the entire nation. Had he fled to Switzerland, what kind of impression would that make? It would have communicated that he didn’t feel safe in the UK and that the people that lived there at the time shouldn’t either! 6. A Great Leader Sees the Bigger Picture By staying in command and being willing to take the flack while keeping your team on track, you should find you start to become more and more adept at avoiding mistakes and meeting deadlines and targets. You’ll be able to keep the ship afloat in short, but this is not enough if you want to be considered a ‘great leader’. Truly great leaders are visionaries. They are people who can see the bigger picture and who have a goals and dreams for their team. Likewise, they don’t get so caught up in the little details that they end up micromanaging – that’s what the specialists are for. The best example of someone like this is Steve Jobs. Jobs was not a programmer, an engineer or a designer: he was someone who had a vision for where he thought the company should go and who knew enough about each area to help his team get there. That’s why he became a legend and it’s why he is so remembered today. That said, this doesn’t mean that you should completely ignore the smaller details. Small things do make a big difference and this is something else that Steve Jobs knew – it’s why he was so keen to get things like the typeface just right in his software. Follow suit by spending equal time with every aspect of your project but also being sure not to miss the forest for the trees!

Table of Contents Introduction ........ 7 1. The Basics To Being A Freelancer ......... 10 Is a freelance career right for you? .. 11 What skills do you have? ...... 11 What interests you? ... 11 Most importantly, what kind of work makes you happy? ... 12 What will your service be? .... 12 Freelance work ideas . 12 Who are your clients? 13 Hidden costs ... 14 Motivation ........ 14 2. Creating A Business Plan And Choosing Your Goals .......... 16 Things to consider before starting .... 17 Cost of living .... 18 Research ......... 18 Creating your brand ... 19 Where to find clients ... 19 Once you have a business plan, what should you do with it? ...... 20 3. The Legal Stuff; Taxes, Ethics, And Contracts 21 Legalities ......... 22 Business ethics .......... 23 Contracts ......... 23 4. How To Start Working With Little Experience .. 25 Gaining experience first ........ 26 Working for free .......... 26 Work for less ... 27 Gaining clients . 28 Cold contacting and pitching . 28 Be confident .... 29 5. Best Places To Find Freelance Work ..... 30 Profiles . 31 Upwork . 31 Freelancer ....... 32 Fiverr .... 33 Guru ..... 33 Toptal ... 33 iFreelance ....... 34 LinkedIn 34 Pitching 35 6. How To Advertise Yourself: Creating A Portfolio ....... 36 First, what is a portfolio? ....... 37 Building a portfolio ...... 37 What should you put in a portfolio? .. 38 Profiles on websites ... 38 Website 38 Social media .... 39 7. The Importance of Valuing Your Work And Your Time ......... 40 Choosing a niche ....... 41 Time management ..... 42 Value your time .......... 43 8. The Next Adventure: Scaling Your Business ... 44 Full-time freelance ...... 45 Hiring a team ... 45 Subcontract ..... 45 Niche .... 46 Building a brand ......... 46 New services ... 46 Increase prices 47 Conclusion ....... 48 Sample Content Preview A business plan is essential for any business, freelance ventures included. You do not have to have a complex fifty-page document, full of tables, charts, and calculations (unless you want one and will find that helpful for yourself). Instead, you can come up with a short collection of goals that you can refer back to. When you search for a “business plan,” templates appear that are full of sections with complicated things that need to be determined—not all of these are applicable to freelancers. Instead, think about the main goals that you have for your business, and your life; and center your plan around these. Your business plan and goals should be adjusted as your business changes and grows. Set aside time periodically to review and update your goals. Things to consider before starting Before creating a business plan, you need to think about what your goals are for your business. Take the time to be introspective and really consider why you want to start a freelance business. Doing so will help you maximize your abilities and prospects. Do you just want to freelance on the side? Or will you aim to expand it into a full-time career? Why do you want to be freelance? Is it to get rid of the commute? Is it to be your own boss? To supplement your other income? For a better work/life balance? You need to get to the bottom of what is your motivation is for going freelance, and transform it into goals. Basically, what do you want to get out of being a freelancer? Write down anything and everything that comes to mind and find ways to integrate it into your planning. Cost of living First, you need to figure out how much money you will need to make to survive. This is, naturally, often based on your income from any other work you have done. Some people find themselves taking a pay cut when transitioning into becoming a freelancer, you need to make sure that you can withstand this and plan for it in advance. Once you have figured out what your ideal level of income is, you can start to determine prices for your products and services. Your cost of living, and desired income level will impact the hours you will be working and how many projects you will be taking on. It is also important to remember that adapting from receiving a regular pay check to being a freelancer and getting paid intermittently (and, worst of all, having to regularly chase up clients who refuse to pay) can be difficult. Outlining what your desired wage will be in your business plan is something that you can return to every so often to check that you are on progress. Or, if you are not meeting it, you can try to understand why and readjust your goals. Research You need to research your industry and your competition. You cannot just start up and expect success—there are a lot of other freelancers out there, and you need to set yourself apart from them. The best way to do this is to understand them. You should research your competition; see to see what they are doing, where they exist online and what mistakes they are making. You can emulate the positive aspects of their marketing and branding for your own freelance business and improve upon any mistakes you see them making. Additionally, you need to do this research on a periodic basis. You do not want your services to become out of date or redundant. Every so often, set aside some time to check in on your competition and see how their business is progressing—make sure that yours is, too. Creating your brand At some point in the development of your freelance business, you will need to determine a personal brand. Your brand is how your target clientele will view your business; it makes you seem professional and authoritative. A good brand is an indication of business success. An element of your brand is how it appears visually. This will include things like your business name (it can just be your name), your logo, aesthetic design elements and how your website or portfolio is stylized. The overall goals and missions of your business can be defined and outlined in your branding. Where to find clients You need to learn about and understand your target market. Once you have determined what you want your business to be, you need to determine whether there are enough clients out there to sustain it. While there usually is a market for pretty much everything, it is still a good idea to make sure that there are enough clients who will be interested in your services. You should work out demographically who your target market is, and then try to understand their behavior. At the very least, you need to figure out where they would look for you. What is their internet use like? Where would they look for a freelancer? This is key. Without customers, your business will not succeed. You should endeavor to understand your audience precisely— this way you can target your services to them in a way that they will specifically enjoy and utilize.

Table of Contents Chapter 1: What Is A Mini E-Book? ...... 1 Chapter 2: Why Give Mini E-Books Away for Free? ...... 9 Chapter 3: Getting Started With Your Own Mini E-Book ...... 18 Chapter 4: Creating Your Own Mini E-Book Under 24 Hours .... 24 Chapter: Putting The Finishing Touches To Your Mini E-Book.. 37 Chapter 6: Marketing Your Mini E-Book ....... 46 Chapter 7: In Closing ....... 61 Sample Content Preview What makes a mini E-Book a mini E-Book? A normal E-Book generally spans from between 30 and 75 pages in length; however, there are a number of E-Books that are considerably longer. Ken Evoy's “Make Your Site Sell” (MYSS) -- once dubbed the Bible of Internet marketing – contains well over 700 pages of marketing advice, rife with powerful illustrations and examples. This could hardly be considered a mini E-Book. Rather, large tomes like Ken Evoy's and even smaller E-Books, such as ones that span from 30 to 75 pages are usually considered full E-Books because they cover a range of topics in considerable depth. They are comprehensive and complete. In stark contrast to the large, comprehensive E-Book is the mini E-Book. So what makes a mini E-Book a mini E-Book? Obviously, the size is important: a mini-E-Book generally spans around 5 to 25 pages. Another important distinction when considering what makes a mini E-Book a mini E-Book is that it is not comprehensive – and this is crucial. Unlike a full E-Book, a mini E-Book should give a piece of an incomplete idea, prompting the reader to take action – whether it be to purchase the complete version or to opt-in to a newsletter. Another part of what makes a mini E-Book a mini E-Book is that it is generally free. Rather than capturing revenue, as most large product launches must do, it seeks to penetrate a specific niche crowd and to pull them in as leads. Additionally, it seeks to give list subscribers a specific incentive to circulate the report, which again will bring in additional revenue. In summary, what makes a mini E-Book a mini E-Book? It must be short, targeted, incomplete, and yet still effective at persuading list subscribers to circulate it; but most importantly, it should be free. The Role of Mini E-Books in Internet Marketing What is the role of mini E-Books in Internet marketing? In Internet marketing, mini E-Books serve almost exclusively as a viral tool that generates traffic and opt-in list subscriber growth. In many cases, the role of mini E-Books in Internet marketing is to generate viral and explosive growth through word of mouth promotion. But before you attempt to integrate mini E-Books into your marketing campaigns, there are a number of important things you should first consider. The first and most important thing to keep in mind is that your product must have a target market. If you have no list to promote to and no idea whether or not anyone is actively looking for the solution you present in your mini E-Book, do not write it. Start with market research and determine what people really want to know about your specific niche. You can do this by searching forums for hot topics that have received a significant amount of replies. Take one of these topics and generate a quick report about it, using a controversial angle – something that will grab someone's attention and compel them to buy. Next, determine how you will market your mini E-Book. You can start by looking for joint venture partners. Find webmasters who have lists related to your topic. And then approach them quietly with your offer. But make sure it is compelling. Webmasters with big sites get offers like yours every single day. Yours must stand apart and provide a compelling incentive, such as a large affiliate commission. Again, the role of mini E-Books in Internet marketing is to generate viral traffic. If you don't have people promoting your E-Book through word of mouth, then you might as well not write it. So start with the market research. Find out if anyone will actually buy your product. Once you do that and develop a good product, start contacting your potential JV partners with a good, compelling offer. The Purpose of a Mini E-Book to YOU What is the purpose of a mini E-Book to you and your business? Is it simply another means through which to generate revenue? In many cases, yes, it is. Often, if you have a list, you can use a bunch of mini E-Books to supplement your income by creating a product in 2-3 days and then selling it for as little as $7. Who on your list wouldn't buy it, provided that the information was useful and the sales page was compelling? The purpose of a mini E-Book to you and your business that we will discuss in this article has more to do with traffic generation. Many people don't realize this – even as they pound away on repetitive search engine optimization tasks – but the mini E-Book is often the absolute best means through which to generate traffic. Why spend hundreds of dollars purchasing content and hiring optimization specialists when you can simply create a mini E-Book, give it to your list for free, and watch it spread like wildfire, as your subscribers give it to friends – and their friends also give it to other friends? Of course, to ensure this level of success, you will have to create content that is worth reading and answers an oft-asked question. You will also want to give your list some sort of incentive to spread the project for you. Perhaps you could make it a re-brandable report with affiliate links that could potentially generate revenue for promoters. Additionally, you will want to teach them how best to disseminate the report. Make sure you stress the importance of the purpose of a mini E-Book and YOU to your email list, so they understand how spreading it will benefit them. Many talented list owners, including the famous Jimmy D. Brown, will attest that this strategy has the potential to pull in massive amounts of traffic with minimal amounts of work.

Sample Content Preview How You Started Destroying Your Brain With Bad Nutrition and Stress The way that most people eat these days is enough to severely damage our health and lead to serious problems. As mentioned previously, the brain needs a large number of very specific nutrients in order to function well. These include the all-important precursors to various neurotransmitters. Neurotransmitters are chemicals that change our mood and the way they think – they help us to sleep, to feel good, to focus and to remember things. But the brain makes these neurotransmitters out of vitamins, minerals and amino acids. If you aren’t getting enough l-tyrosine for instance, then you might struggle to make dopamine – the neurotransmitter responsible for helping us to focus, stay motivated and remember things. Meanwhile, tryptophan is what the brain uses to create the ‘feel good’ neurotransmitter serotonin. This is then later converted to melatonin to help us sleep. Vitamin B6 is a building block for numerous neurotransmitters including dopamine, epinephrine (focus), serotonin and GABA (calmness). Choline, found in eggs, is the precursor to acetylcholine which can improve pretty much every single aspect of your cognitive function! Then there are the countless other crucial nutrients that the brain needs to perform optimally. For example, healthy arbs are what fuel the brain with energy, antioxidants protect the brain cells from free radicals and zinc enhances brain plasticity. But most of us are not getting anywhere near enough nutrients in our diets. That’s because we eat far too much ‘processed foods’. Processed foods contain lots of calories to make us feel full but they are ‘empty calories’ that are devoid of the things we need. Meanwhile, our switch to a more modern diet that doesn’t include things like fish, mean that even those who try to eat ‘healthily’ are generally not getting the things they need. A perfect example of this is the modern lack of omega 3 fatty acid. Omega 3 is a fatty acid found in fish (and some plants), which aids with ‘cell membrane permeability’ (especially the DHA form). This is important because it allows things to pass more easily through the cell walls – good things like nutrients and signals from other parts of the body. At the same time, omega 3 fatty acid is also used by the brain to create a number of hormones that are linked with managing the blood. This way, omega 3 is able to reduce blood pressure and heart problems. Most importantly though, this also allows omega 3 fatty acid to reduce inflammation in the brain and the predominance of ‘pro-inflammatory cytokines’. This is highly important, seeing as pro-inflammatory cytokines are what make you feel so groggy and confused when you’re poorly or very tired. Brain fog is a serious problem and it’s made worse by the fact that most of us also have far too much omega 6 fatty acid. Omega 6 fatty acid is a useful nutrient in its own right but when we get too much of it, it can actually lower omega 3 and cause more inflammation. Most of us have far too much omega 6, because it is used in all kinds of preservative oils. This is then combined with chronic dehydration, which most of us experience on a daily basis. Dehydration can also cause inflammation in the brain, while also generally leading to sluggish performance. These processed foods are also examples of ‘simple carbs’ – carbs that have no sustenance and which the body processes very quickly. This results in a sudden spike in blood sugar that provides you with a burst of energy, followed by an immediate trough straight afterward. Then there are all the toxins and high quantities of sugars that we consume regularly – and the cancer causing free-radicals. Is it any wonder that you struggle to think through the thick haze sometimes? The Role of Stress Even worse is the role of stress. Today, it’s a sad fact that a great number of us experience chronic stress, leading to elevated levels of cortisol (the stress hormone) in our systems. This has a number of serious negative effects on our health and on our brain function in particular. For starters, when there is excess cortisol in the system, this increases the amount of the neurotransmitter ‘glutamate’. Glutamate is a general excitatory neurotransmitter and this means that you’ll experience increased brain activity across the board. This leads to heightened awareness and that sense of nagging thoughts. It also makes it harder to sleep, which can lead to memory loss and depression. But perhaps the most worrying side effect is that ongoing stress also leads to the creation of more free radicals – unattached oxygen molecules that attack the brain cells and potentially cause cancer. It can also generally destroy brain cells, robbing you of your ability to think straight. Also worrying is that stress depletes levels of brain-derived neurotrophic factor (BDNF). This is the principle neurotransmitter that stimulates the creation of new brain cells and it’s highly important for increasing brain plasticity. In other words, stress prevents you from learning and this in turn is associated with depression, OCD, schizophrenia, dementia and Alzheimer’s disease. And cortisol also acts contrary to numerous other important neurochemicals. That is to say that when cortisol goes up, these go down. And key victims here are serotonin (happiness), testosterone (drive) and dopamine (motivation and learning).

Sample Content Preview CREATING PRODUCTIVE SOIL With rich nutrient soil our gardens will produce bumper crops, so understanding how to maintain the soil and keep it so it is growing becomes a major consideration before you even plot your garden’s layout. In today’s society, where people have a tendency to deplete everything they touch, the land is not different. Every year, the earth losses layers of soil due to wind erosion, run off, and other more destructive building practices, and each year millions of acres of fertile land are consumed by man for building and expending cities, leaving very little workable land to feed the multitude. With this being said, no matter what condition your soil is in, when using the organic method to gardening, it is recommended that you build your soil into a deep, dark, rich soil that can support and sustain a summer growing season. To do this, your entire garden will need to have a good base to grow in, so the more compost and organic manure, chopped leaves and natural mulches you can work into the soil before planting season, the better your garden will grow. Turning the soil over and over to aerate it is also a good practice. Crops like crumbly soil that is not packed hard. Once your soil has been prepared, you can then set about to plan how you would like to lay your garden out, remembering to keep in mind that you want to take in the growing condition of each fruit or vegetable so that they receive as many of the natural elements as they require. For instance: If you have tomatoes growing that require lots of sunlight and water to grow, you would most likely be wise not to plant it next to corn that has a tendency to grow tall creating lots of shade, and drink in all the water available in its general area. LAYOUT FOR A PRODUCTIVE GARDEN When planning your organic garden there are many things you can do to produce the most yield. Many of these things are simple, although they do require some advance planning and generally, a little forethought when it comes to managing how the plants will work best depending on direction of sun, etc. It is advisable to seek professional advice like for example a land-scaper. Walk through the garden and ask advice to find out which areas in the garden are suitable for vegetables, flowers, herbs, trees etcetera. The other option that you can try before investing your money in a landscaper is to visit your local nursery. The staff will be able to give you valuable information on what plants flourish in the area and the seasons that are the most suitable for the different types of vegetables and plants. Start planning the garden according to the data you gather along the way. Make sure the area you choose for the vegetable garden is not too big and easy to maintain. Also opt for pathways between the various types of vegetables to prevent people from harming the crops. Place sheets of plastic underneath the pathway to stop weeds from growing. Plant the taller crops at the back of the vegetable garden and the herbs in between the different types of vegetables If your space is limited use containers to plant your herbs and vegetables in. Remember that herbs act as a natural pesticide. It is wise to plant herbs throughout your garden. After you planned the layout of the organic garden walk through the garden again to make sure it is viable. Also be flexible some layouts look great on paper; but they are not practical. If you need more guidance use the Internet, garden magazines, public gardens and catalogs as a source to find layout concepts. BENEFITS OF ORGANIC GARDENING Not many people are aware that the benefits of organic gardening can improve their health, lifestyle and the envi-ronment. It is important that you understand what you can get out of the organic gardening process to reap the benefits. Growing your own vegetables can save you a lot of money. You can pick fresh vegetables from your own backyard. There is no need driving to the shop anymore, using fuel and money to buy lettuce, cucumber etcetera. Another plus is that due to the fact the herbs, fruit, vegetables are not treated with harmful chemicals it reduces diseases and increases mental and physical health. Organic foods vitamins and minerals content are higher than chemically treated foods. It gives the food extra flavor. Research indicates that all 21 nutrients show higher levels: Magnesium – 28% more; Vitamin C – 26% more; Iron – 20% more; phosphorous – 14% more.

Sample Content Preview And you can even repeat the strategy you just employed in order to multiply the income several times over. The other thing to recognize, is that you need to be smart about the way you approach these business models. The key is very much to work smart rather than hard. You need to be able to understand the thought process of your audience and you need to know how to create something that will work without wasting lots of time and effort on small details that really don’t matter. But I’m not just going to tell you what not to do. I’m also going to help you actually get started with one of these smart business models so that you can begin seeing that passive income pour in right away. In this guide, you’re going to learn three simple ways to start making money while you sleep. And all of them will be simple, effective and easy to implement… Selling a Digital Product Online One of the easiest ways to start making passive income is to sell a digital product online. This is what Tim Ferriss calls a ‘muse’ – a very simple sales process that will bring in cash to fund the things that you care more about. So where do you start? First, you need to acquire said digital product. A digital product is anything that you can sell that doesn’t have a tangible aspect. A good example here is an ebook but video courses also work well, as do email courses. Whatever the case, a digital product has the benefit of being completely free to produce (no overheads) and not requiring any delivery or storage. This means you can create it once and then sell it indefinitely. And you can also use a digital delivery system to take payments and then send the product. To make this product, you can either spend some time doing it yourself (an ebook is just a PDF in most cases, which you can make with MS Word) or you can hire someone to do it for you. Writers and writing agencies are easy to find online and won’t normally cost you that much (a few hundred dollars often for an entire ebook). You’re then going to create a sales page. This is going to be a single page designed to sell your product using persuasive writing and a smart layout. It’s very important that this page be well designed because you need to gain the confidence of your audience and look like a ‘real business’. There must be no concern in their mind that their payment might get lost in transit, or that you’re going to take their money and then never deliver the actual product. It’s also very important that you make it as quick and easy as possible for people to checkout. That means they should be able to click ‘buy’ without having to worry about entering their payment information or sign up. Most sales are made on an impulsive basis and in order to take full advantage of that, you need to ensure your site allows for those impulsive purchases! Finally, you’re going to use Facebook Ads in order to target your advert to the right people in a way that means you’re only paying when someone actually clicks one of the ads. You get to set how much you’re willing to pay for each of those clicks, which means that you’re going to be able to ensure that you’re earning more money overall than you’re spending. In short, the right people get sent to your sales page, they get tempted by your sales pitch and they quickly and easily check out. Making it Actually Work But none of this is actually anything new. No doubt you’ve heard of selling digital products before and it’s not exactly rocket science working out the basics! The key is to making a business model that will actually work and understanding what it is that makes some products sell very successfully while others never do. The first key element is the niche and the demographic. You need to pick a product that has a very broad appeal and that offers a lot of value to the buyer but also one that won’t be going up against too much competition and that won’t struggle to get noticed. If you make a book on ‘fitness’, then you’re going to be going up against thousands of other eBooks, some of which will have much bigger budgets than you. That means you’ll have to pay a lot more in terms of advertising in order to get noticed. But if you can hone in on something more specific: maybe making an ebook on fitness aimed at the over-50, or an ebook on fitness aimed at martial artists, or students, then suddenly you can choose much more specific keywords and demographics and thereby spend a lot less money on your adverts. This is a good start because it means you can quickly get seen by a lot of people. Another tip is to think about the niches that you already have influence in. As well as advertising, you can also sell by using a ‘route to market’, which is any direct access to a big audience that is likely to buy from you. Right now, you probably have a few routes to market that will make it very simple and very easy for you to make those sales. For example, you might just so happen to be friends with the editor of ‘Gardening Magazine’. If that’s the case, then take advantage of that audience by creating a gardening ebook. Create the product, find the right audience and match the two. That’s all it takes – so think about your existing opportunities rather than trying to invent new ones from scratch.

Sample Content Preview A lot of people don’t feel terribly comfortable about starting an online business. Does that mean that they have to give up on the dream of being a digital nomad? Not at all! Actually, they can just as easily become digital nomads by doing a ‘regular job’ but taking it on the road with them. Try speaking to your boss and see if you can do your current job while you’re travelling. If they say no, then try speaking with your current boss about the possibility of doing a different role within the organization. It’s nerve-wracking but you’ll probably find they’re more amenable to the idea than you expect. It is the 21st century after all… No? Then another option is to look for other jobs. Again, this can be ‘normal’ employment just like you’d normally look for. The only difference is that you’re going to look for jobs that specifically lend themselves to working online. That could mean working on web design (which of course can easily be done online in most cases), being a copywriter or anything else. Some jobs will even mention in the job description that they allow you to work from home (which means ‘from anywhere’ to us!). Always be sure to double check in the interview though. Step 3: Create Your Own Online Business Failing that, you can create your own online business. This is a relatively easy thing to do, you just need to provide a service online and find clients who are willing to pay for that service. So you might be a writer, a web designer, or a consultant. Alternatively, you could sell photography, you could run a blog or a vlog, you could look for a company to sponsor you on social media or you could sell a digital product or an affiliate product. There are tons of different business models you can run easily online and this is something you shouldn’t be afraid to experiment with. Note that this doesn’t mean you have to hand in your notice tomorrow (as much as you might like to). There’s no need to take unnecessary risk, so instead, why not try creating an online business in your spare time to test your model and then quitting your day job only once you have proven that this method works. Step 4: Find Your Gear Now you need to get your tools and gear for travel and working on the go. Whenever you go travelling for a long time, your travel gear is going to be an essential consideration. However, when you go travelling for a long time and you’re going to be working online – then it becomes even more important still! So what does the budding internet entrepreneur need to take with them on their travels? In terms of your general travel equipment, you’ll of course need a bag. Invest in a good bag because this is going to be a highly important tool for you in the future. You’re going to use this every single day to keep your things in and thus it needs to be light and convenient to carry, while also protecting your worldly possessions and keeping them safe. Look for something with plenty of pockets and that is going to be small enough stow under your seat on the plane (this will save you a TON of time). It’s also important to think about your clothes and any necessary accessories. Choose clothes that are thin and light and that will wash easily. Choose clothes that don’t need ironing and then try to roll them into thin tubes for easy packing. A microfiber towel is a very thin and light towel that dries almost instantly and can be folded to fit into a pocket. Other useful tools include a Kindle for reading on the move, a pair of noise-cancelling headphones (for sleeping on planes and drowning out background music while working). For work meanwhile, you’re going to need a laptop that is thin and light while still being powerful enough to handle all the tasks you might throw at it and having a battery life that can go all day. You’re also going to want a charging brick that you can use to top up your juice if your decide should run out, some kind of dongle (tethering will do) for internet on the move and a Bluetooth keyboard as a backup for working on a smartphone. Step 5: Use Smart Tools and Apps There are going to be a number of challenges that come from working online while moving from coffee shop to coffee shop. These involve issues involving different time regions and issues involving collaboration. Luckily, there are a ton of tools and sites out there that can help you to get by. Sign up to these before you head off and you can save yourself a lot of trouble on the go. For example, Asana (www.asana.com) is a site that will make it much easier for you to collaborate on projects with clients and business partners. You can create tasks and from here, anyone can edit those tasks, view the latest updates and make comments. You can also add attachments. Another useful tool is Slack (www.slack.com), which is essentially a group IM for colleagues and partners. You can use this to check in with your partners, to arrange meetings and just to stay in touch – it creates much more of a community feeling for your team even though you might be scattered around the globe. Skype (www.skype.com) is what you will use to have those video conferences and this is a very well-known and appreciated tool. You can also use this as a way to stay in touch with loved ones and with friends. WhatsApp is also great for this, especially thanks for VoIP calls. World Time Buddy (www.worldtimebuddy.com) is a site and app you can use to find the time in any given country and to make sure you’re actually meeting online at the right time! Oh and check out #Nomads. This is an online community that is all about the camaraderie that you miss when you leave an office. You’ll find people to discuss the lifestyle with, friends and even dates! And of course you can sell and buy services here. Step 6: Start Booking Your Trip With that all up and running, you can have a ‘trial run’. Go on a small trip or even just spend a day in a coffee shop and check your business is really able to be run from a café or otherwise online. Once you’ve proven it works you can set a date and start booking – this is the exciting part! To do that, you can again rely on a ton of different online tools, which include SkyScanner for finding cheap flights for example (www.skyscanner.com). This works by comparing lots of different flights and helping you to find the best ones. Meanwhile, AirBnB (www.airbnb.com) has quickly become one of the very best tools for finding cheap accommodation. Or how about free accommodation? For that, try Couchsurfing at www.couchsurfing.com.

Sample Content Preview As you can see, this doesn’t exactly ‘flow’ naturally. Some site owners even began using ‘content spinners’, which would recycle old content by swapping words for synonyms. In short, a lot of dross began to rise to the top of the SERPs and Google had to respond. It responded with two updates to the algorithm called ‘Panda’ and ‘Penguin’, released in 2011 and 2012 respectively. Panda was designed to reward high quality content by looking for in-depth articles, external links and more refined use of key phrases. Penguin meanwhile was designed to punish link spam by making the quality of the links as important as the quantity. In other words, strategies were forced to shift from posting thousands of links, to landing links on the biggest and most popular websites in their niche. While this improved the performance of Google dramatically, it was actually a very bad time for lots of creators who had been advised to use old-fashioned SEO techniques and now were having their sites penalized or de-indexed as a result. Businesses lost thousands of daily views over night and many went on to proclaim that SEO as an industry was ‘dead’. This has changed our approach to SEO dramatically but even that is not the end of the story. Since then, Google has been continuously iterating on its search and building upon this more solid foundation. More updates like ‘Pigeon’ helped to strengthen things like local search, while Panda and Penguin have been refined greatly. Also interesting though are the ways that Google itself seems to be evolving and the clear path that it is on. Google is moving from being a simple search engine to become a fully-blown AI. Google no longer aims to ‘match’ keywords but rather tries to understand the actual question being asked. To that end, it has begun to use smarter methods of assessing content – such as using ‘latent semantic indexing’ and even ‘structured data’. Search has become more personal and has integrated with other tools like Google Plus to that end. Google Home and Google Pixel perfectly demonstrate this vision that Google has for its search – allowing users to simply ask questions and being presented with an answer. Moving forward, this is likely to increasingly become Google’s MO. And then we have other factors to consider such as real time updates to Google Penguin. Only the creators that are smart enough to keep their SEO up-to-date and future proofed against upcoming changes will be able to survive and thrive as Google continues to evolve. And that’s what you’re going to learn right here… Step 1: Fixing Your SEO The first thing to do is to fix any bad SEO strategies that you may have used in the past. This particularly means removing any low quality links and any links that aren’t directly relevant to the content of your page. If you have used a cheap SEO service in the past, then there is a good chance that it will have used the old techniques that are now considered ‘black-hat SEO’ and that can potential get your site removed from Google. This might have included spamming the web with low quality in-bound links to your site – and the solution is for you to remove those links before Google adapts. This is going to be of particular importance going forward, as Google threatens to make Penguin work in real-time, adapting on the fly to the addition of new links and the removal of old ones. Luckily, Google has provided a tool for removing low-quality links called the ‘Links Disavow Tool’. Using this site, it is possible to tell Google not to count specific links when calculating your ranking in the SERPs. This is a way for creators to tell Google that they did not ‘ask’ for the links and to prevent them having a negative effect as a result. Another tip is to remove any old articles on your site that aren’t high quality. That means getting rid of any spun content, any content with ‘keyword stuffing’ and any content that in any other way fails to offer real value to the end user. Likewise, remove any other examples of spam or poor quality on your site. Remove articles that are incredibly short, remove articles that have repeated or stolen content etc. The difference between low quality and high quality SEO is that low quality SEO is about gaming the system and trying to ‘trick Google’. It’s about manipulating the factors used in Google search and using these to get to a higher spot in the SERPs. SEO is not dead but this type of SEO is dead. At the end of the day, Google is going to keep getting smarter and keep getting better. If you have in any way tried to ‘trick’ Google, then eventually, Google will get smart enough to work it out and your site is going to be penalized. Instead, the goal is to create a website and a brand that offers real value to the end user and that people really want to read. When you do this, you will essentially be aligning your goals with Google’s and any future changes are going to benefit your site.

Sample Content Preview Here, you are piquing interest and making your audience aware that something is going to be available in the future. That will make them more receptive when you eventually share more information and it’s also a good example of something known as ‘presuasion’. This is also a particularly good time to ask your audience what they would like to see. This is one of the great things about a product launch – it gives you time to consult with your audience and to make sure that they actually are interested in the thing you’re about to spend ages developing. By getting your audience to vote on the kinds of things they’d like to see from you, you can get them more involved in the product (and thus more emotionally invested) and you can also verify that the audience exists so that you aren’t risking spending a long time developing a product that no one will go on to buy… For that reason, this step two should actually start around the same time as step one. Once you begin work, let people know while simultaneously keeping the nature of that product shrouded in mystery. 3 Create Your Launch Materials Now you’re going to create your launch and marketing materials. So that means you’re going to make your press release (a letter that you will send to the press, telling them about your new product and why everyone should care), a sales page (a single page that exists solely to promote your product and collect sales) and maybe some other things like some email swipes for your audience and maybe some banners, cover materials etc. This can also be a good time to come up with some posts for social media and for your blog. So why are we doing all this now? That’s because we’re using a technique called ‘pre and pick up’. In short, once you announce your product, you will want to start promoting it heavily. This can take a lot of work as you’re sending out emails, creating videos, creating sales materials, managing affiliates etc… And what happens if you get ill? What happens if you get very busy and don’t have time? Or what happens if you just lose enthusiasm? In all those scenarios, you’re going to lose momentum and you’re going to lose your audience. Conversely though, if everything is written and everything is ready to go, then you can simply hit ‘send’ when it comes to the right time and you can be sure that it is all there and ready to go. And by setting up your sales funnel, affiliate page etc. right now, you can also test that everything works to avoid things going awry on your big launch. 4 Announce Your Digital Product Once the product is finished and all of your materials are in place, you can now announce the digital product thereby entering into your ‘pre-launch phase’. Now the world knows precisely what the product you’re creating is, they know why they should care and hopefully they’re excited and ready for it to go live. You’re now going to use this opportunity to create the maximum impact though so that this is big news and so that it gathers lots of attention. And if you can then the best way to do this is by announcing the launch through a big news outlet. This might be a website in your niche or even a magazine. To do this, you’re going to offer that big outlet the chance to exclusively cover your launch and be the first to break the news. And to do that, you will need to create a press release. While you might feel nervous to give a media source exclusivity on your big launch, it’s actually a very good strategy because it means that you’ll be getting coverage from other sources too who get the news from there. In other words, if the Verge were to cover your technology review (which is probably aiming a bit too high but just for argument’s sake…), then you would find that every other site like Engadget and Wired would also cover it soon after because they’d read the news there. A press release is a small letter that is designed to encourage the press to cover your story. The key to using these successfully is to make sure that your press release is an actual story that will be interesting for the intended audience of the chosen website or magazine. If your press release is just transparent self-promotion, then don’t expect anyone to cover it. 5 Recruit Affiliate Marketers Now your product is common knowledge, you can go about finding affiliates. Of course an affiliate is someone who will promote your product for you in exchange for a commission and this way, they can help you to gain more sales that you wouldn’t have gotten otherwise. You’ll often give away as much as 70% of your profits but in doing so, you’ll be able to recruit more sellers and thus make more money overall. In other words, it’s better to earn 30% of 100,000 sales than 100% of 20. The higher the commission you’re giving away, the more money you stand to make – though of course the product should also be good. You can also encourage more affiliates in a few other ways. Supplying them with free marketing materials to use can be a big help for instance, and this is another reason why it is such a good idea to create your materials prior to your pre-launch phase. Another tip is to run a contest. This will encourage competition between your affiliates and get them to put in more work in order to try and earn your cash prize. At the same time though, it will also just be an added incentive for them to choose to promote your product over the countless others.

Sample Content Preview When your conscious mind receives information from your 5 senses it will make decisions based on what you deem relevant in your life. The conscious decisions that you make have a significant impact on your subconscious mind. Every day of your life your conscious mind makes decisions that reprogram your subconscious mind. This happens without you realizing it. Your beliefs, thoughts and habits all end up programmed in your subconscious. It is a “garbage in garbage out” scenario. If your conscious mind decides that you are not good at making money then this gets programmed into your subconscious. It will stay there until you reprogram your subconscious. Train your Subconscious The first step to developing a winning mindset is to train your subconscious to think successfully. You may think that this sounds an extremely difficult or even impossible thing to do. After all, your subconscious has had years of programming. But it is possible if you use the right techniques and put in consistent effort. In the first chapter you learned about neurons and neurotransmitters. The configuration of the firing of neurons comes from your subconscious as does the neurotransmitters released. If your subconscious believes that you are no good at making money then when you think about making money it will fire off the appropriate neurons and release specific neurotransmitters. The result of this is that you will experience a thought in your head something like “you have never been any good at making money so don’t waste your time”. Have you ever had thoughts like this? Of course you have – we all have. To develop a winning mindset you have to change your subconscious programming so that you experience different thoughts. Can you reprogram your subconscious mind? Yes you certainly can, and it is what this guide is all about. The reason why most people do not change the way that their subconscious minds are programmed is because it takes effort and consistency. It’s much easier to sit on the couch watching meaningless TV and eating chips! But you are different. The fact that you are reading this guide puts you streets ahead of the majority of the population. Reading this guide will make you aware that you can develop a winning mindset – taking consistent action will turn this into a reality for you. If you have a number of limiting beliefs buried in your subconscious mind then you can change these. You can turn negative habits into positive and empowering ones. It is essential that you believe that you can do this. Without unwavering belief you will fail. The first two chapters of this powerful guide showed you how your brain works and the power of your subconscious mind. By changing the programming in your subconscious you will change the way that your brain works in terms of the firing neurons and released neurotransmitters. The concept is simple but the practice isn’t. You will need to use the right techniques which you will learn in this guide and then act on them on a consistent basis. This has worked for other successful people and it will work for you too. In the next chapter we will discuss knowing what you want from your life… Imagine that you have gathered 100 strangers in a room and 50% are male and 50% female. You then ask them this question: What do you want from your life? What do you think the response will be? Well there will probably be a lot of painful expressions on the faces of a number of the people as they think hard to try and answer the question. The responses are going to be different with each group of people but most likely they will be as follows: • A very small percentage (around 3%) will tell you exactly what they want from their life. • A larger percentage will say that they have some ideas but have not decided yet. • The vast majority will tell you that they have no idea or have not even thought about it. Here is the bottom line – if you don’t know what you want then you will end up with whatever life throws at you. Sadly this is how most people live their lives. They do not have a purpose in their life that drives them. They do not have a winning mindset. How do you think the people will react if you ask them where they will be in five years time? Most of them will have no idea and only a very small percentage will be able to tell you where they will be without hesitation. These people are winners. They know what they want and where they want to be. You must decide what you want You can only develop a winning mindset if you know what you want. If you are not clear on what you want right now then don’t worry this guide will help you. The reason that most people don’t know what they want is that it takes effort to think about it and then decide. You are different because you want to develop a winning mindset. You need clear goals and a reason WHY. The setting of goals will provide a clear path for your success. Developing as WHY statement for your goals will provide you with the motivation to achieve your goals. Anyone can set goals. In order to achieve your goals you need an emotional driver. The emotional driver is your WHY statement. It makes you jump out of bed in the morning ready to take massive action and move closer to your goals. So here is what you need to do now. Set aside some time to think about what you want. The best way to identify what you want is to ask yourself a number of questions and then write down the answers.