Table of Contents Your Paperless E-Book Publishing Journey ... 1 How to Profit from Your Info Product....... 3 What You Need ..... 5 Planning Your Info Product Creation . 7 Creating Your Info Product ...... 15 Contents .... 25 Joining Affiliate Programs . 31 Info Product Creation Tips 35 In Closing .. 37 Recommended Resources 38 Module 2: Info Product Business Setup Explained ..... 39 The 3 Business Models You Can Choose From....... 41 What You Need .. 50 Writing Your Sales Letter ... 53 How to Create a Back-End Sale in Your Thank You Page ...... 73 Setting Up Your Business ... 74 Recommended Resources 86 Module 3: Online Marketing Explained 87 The Truth about SEO ...... 89 Preparing Your Promotion Materials ...... 92 Endorsing to Your Mailing List ...... 97 Leverage on Affiliate Marketing .. 98 Recommended Resources For Starting Your Own Affiliate Program 99 Ad Swaps ....... 102 Low Cost Advertising that Works .... 104 The Closing .. 109 Recommended Resources ..... 110 Sample Content Preview What You Need Word Program You will need a Word Program to start creating your own Information Product (E-Book). If you are Microsoft user like me, you should find the Microsoft Word program readily installed within your computer’s system. PDF Converter Program Once you have finished creating your own Information Product and proof-read it for the last time, you will need a program that can convert your Word document into PDF format. That way, your product cannot be altered, add, removed, edited, and its contents remain intact and just the way the document was before you converted it. You can also disable the copying function to prevent convenient content theft copying. I am currently using the PDF converter, which is already available within the suite where I am hosting my web site at, to convert my Word documents into PDF products. Alternatively, you can PDF converter services such as OpenOffice. Recommended Resource: This PDF Tool Kit is yours as a bonus to purchasing this package. Its retail price is $19.95, but that should help you save at least $400.00 from using Adobe’s PDF converter program. Attention: Contrary to popular recommendations, I DON’T endorse using PDF995 to convert your Word documents. This is because you will learn that the links within your document would not be clickable, rendering your product useless for back-end income from the same reader / customer. Paint Program (optional) While this is optional, you will probably need a Paint Program to create your Word document’s cover and maybe other parts of your product where images and illustrations might be needed. I use Adobe Photoshop program to create my own covers (see the first page of this E-Book for example). The topic on creating your own cover will be covered in detail later. Affiliate Programs You Join You have to join at least a few quality affiliate programs so that you can recommend them to your customers in your paid Info Product in order to enable back end income. The topic on joining affiliate programs will be covered in detail later. Your Brain with Some Confidence to Go! Now, this is something you CANNOT go without when it comes to creating your own Info Product for sale. Planning Your Info Product Creation Here are 9 important aspects to consider before starting your own Info Product creation. 1. Demand Internet Marketers often associate the term “niche” with this topic, but in a nutshell, what you really want to ask yourself is, “who are my customers?” In other words, who is looking for a demand and is willing to pay for it? And then, how many of them? As in the case of creating your own Info Product for sale, you want to know what kind of information people are looking for, are willing to pay for it, and there are many of them.

Table of Contents Introduction ......... 6 Chapter 1 - What is Digital Detox? ....... 9 Stats on Social Media Addiction ... 10 The Dark Side of Social Media ..... 12 Digital Detox to the Rescue .15 Chapter 2 - The Negative Impacts of Media Addiction ..... 18 Weak Interpersonal Relationships ......... 19 Procrastination ......... 20 Average Job Performance... 21 Poor Work-Life Balance ..... 22 Lack of Focus .. 23 Low-Quality Social Interactions ... 24 Physical Health – Dieting and Regular Exercise ........ 25 Sleep ..... 26 Chapter 3 - How Social Media Addiction Affects Your Psychological Health ..... 28 Fear of Missing out (FOMO) ........ 28 Depression ...... 29 Anxiety .. 31 Low Self-Esteem ....... 32 PTSD Trigger .. 33 Hive Mind ....... 34 Low Emotional Intelligence ......... 36 Chapter 4 - What Research Says About Social Media Addiction 38 Technology can Create Tension .... 38 Digital Devices Can Cause Sleep Problems ...... 40 Social Media Addiction Can Lead to Mental Problems ........ 41 Excessive Connectivity Affects Work/Life Balance .... 43 Digital Connectivity Can Create Anxiety 44 Social Comparison can Limit Contentment ..... 45 Chapter 5 - Writings on the Wall: Signs you Need Digital Detox 48 Not Holding your Phone Makes you Anxious .. 48 Likes, Comments, and Reshare Mean the World to you ...... 49 You’re Scared You’ll miss Something if you stop Checking your Phone ...51 You Usually Stay Late or Wake Early to use Your Phone ..... 52 You’ve Attention Issues Because you often Check your Phone ...... 53 You Check your Phone Every few Minutes ....... 53 You’re not Happy Because of the time you Spend on Social Media ......... 54 Chapter 6- Benefits of Disconnecting to Reconnect ......... 56 Quality Physical Health ...... 56 Excellent Mental Health ..... 57 Robust Interpersonal Relationship ........ 58 Effective Work/Life Balance ........ 60 Superb Performance in Everyday Task .. 61 More Time for Hobbies ...... 62 Chapter 7 - Reconnecting to your true self by Eliminating Media Pressure .... 65 Recognize Technology use Addiction Symptoms ....... 66 Identify Limiting and Destructive Thoughts .... 67 Eliminate Distractions ........ 68 Place Value on Yourself Outside of Media Construct . 69 Be Productive . 70 Practice Gratitude ...... 71 Chapter 8 - Vital Tips to Hack Your Digital Devices use Addiction ........ 74 Be Practical ..... 74 Don’t Overrate Yourself ...... 75 One Step at a Time ... 76 Place Limits .... 76 Digital Fast ..... 77 A Day Off ........ 78 Be Accountable ......... 78 Visit Friends and Families More .. 79 Limit Easy Access to Social Media Apps 80 Keep Track of Your Progress ........ 81 Conclusion 82 Sample Content Preview Chapter 1 - What is Digital Detox? Activities such as yoga and meditation are gaining more prominence because they help people to attain inner tranquility. More people need them because it’s becoming more challenging to focus in the modern world, thanks to the myriad of devices and fancy toys we possess. It’s difficult to find a teenager in the 21st century without a mobile phone. Access to the internet is increasingly easier and cheaper. Indeed, it has many advantages. Nonetheless, its negative impacts are also numerous. One of the ills of social media addiction is a lack of focus. Meanwhile, you cannot have maximum performance when you’ve issues with attention. So, it’s critical that you’ve control over your use of social media, and that’s why you need a digital detox. This chapter will explore how social media use can go wrong and how you can reconnect to your true self again. Stats on Social Media Addiction Indeed, social media platforms are parts and parcel of the modern world. We all want to be connected to people in other parts of the world through these mediums. However, when you don’t control the time you spend on these platforms, it will affect your productivity. Social media addiction is a severe issue that’s ruining many people’s potential. Many people are immersed in the digital world such that they struggle to get to grips with the real world. Some people have friends on these platforms but struggle to commit to or maintain quality interpersonal and social interactions. The stats regarding social media use and abuse are startling, if not terrifying. For example, the Nielsen Company reported that the average US adult spends around eleven hours interacting with media daily! This duration includes reading, listening, and watching videos. This analysis shows that an average US adult spends almost half a day in the digital world! Meanwhile, many people spend around fourteen to sixteen hours interacting with digital devices, especially during holidays. Instead of using leisure periods for building a robust bond with loved ones, many people spend them in the digital world. Moreover, this statistic is mindboggling because it reveals that many people only have around twelve hours left to sleep, eat, work, and interact with loved ones. Many people claim that they don’t have time for social activities, hobbies, and regular exercise. Besides, some people also struggle to have sufficient sleep because of their social media activities. Meanwhile, the Sleep Foundation recommends that you should sleep between seven to nine hours a day. So, such people will not be able to have enough rest for optimum performance in their daily tasks. There’re many reasons you need to consider giving up your phone and devices for a while. For example, you may want to enjoy more personal time without interference. You may also feel that your device use is becoming excessive and increasing your stress and anxiety level. According to a poll conducted by Common Sense Media, 50% of teenagers admitted that they were addicted to their mobile devices. This report also revealed that 78% of the respondents check their digital devices every hour. The Dark Side of Social Media Despite its multiple benefits, there’s a dark side to social media use. Indeed, these platforms aren’t evil, but people can misuse them to hurt others and also hurt themselves. The unpleasant results of social media abuse are as follows: Insensitive Comments due to Anonymity Social media platforms allow people to register without using their real names. This anonymity empowers people to say insensitive things that can make others depressed. Many people don’t realize that Twitter followers or Facebook friends have many reasons for associating with them. Some of these people you meet online don’t care about you or how you feel. Many people say things online that they will never dare to say to you in physical interaction. Body Shaming If you’re not careful, the media can make you feel horrible about your body shape, especially if you’re fat. It’s becoming increasingly embarrassing to call people “fat” because of the barrage of media abuse associated with the word.

Table of Contents Chapter 1 : Earning A Comfortable Living From Adsense Reviewed .. 3 Chapter 2 : What Is AdSense, Really? .... 6 Chapter 3 : Preparing To Set Up An Adsense Account ... 9 Chapter 4 : Applying For A Google Adsense Account .... 12 Chapter 5 : Choosing Your AdSense Site Niche Topics .. 15 Chapter 6 : Building Your AdSense Sites In Step-By-Step ... 18 Chapter 7 : AdSense Site Traffic – Traffic Techniques To Avoid ... 21 Chapter 8 : Article Marketing For AdSense Sites . 24 Chapter 9 : Blog for Traffic And AdSense Revenue .. 27 Chapter 10 : Building AdSense Site Traffic With Videos 30 Chapter 11 : Applying Forum Marketing for AdSense Sites 33 Chapter 12 : SEO For AdSense Sites 36 Chapter 13 : Social Networking for AdSense Revenue .. 39 Chapter 14 : Using Google AdWords for AdSense Sites 42 Chapter 15 : AdSense Profits Success Factors 45 Chapter 16 : Critical AdSense Mistakes You MUST Avoid .. 48 Chapter 17 : AdSense Optimization For More Profits ... 51 Chapter 18 : Social Bookmarking Your AdSense Pages . 54 Chapter 19 : Increasing Your AdSense Profits 57 Making Massive Google AdSense Revenue .... 60 Sample Content Preview Chapter 2 What Is AdSense, Really? In recent years, there has been a great deal of discussion and information concerning Google’s AdSense program at https://adsense.google.com. There have been numerous E-Books and articles written on the topic. But in the grand scheme of things, it is a profitable program that still gets overlooked by many who are just coming online to start a business, as well as those who have been around a while. First, let’s take a look at exactly what AdSense is and what it is all about. AdSense is a program for webmasters which was implemented by the famous Google some years ago. Essentially, a webmaster (a person who owns and builds one or more websites) signs up for an account with the program, and once they are approved, they paste the Google AdSense code into the pages on their websites. Google then starts serving ads to those websites, based on the keywords that it finds in the text of the page. When a visitor clicks on one of those ads, the webmaster earns money – usually a few cents for each click. However, when a site has a great deal of traffic, and when the webmaster knows which keywords are the most profitable to target, there is a lot of money to be made. It sounds simple enough, but it’s not really that easy. First, you have to be approved – and Google is picky. The good news is that once one site is approved, you have a Google AdSense account, and you do not have to seek Google’s approval to use AdSense on any other site that you own, as long as that site is within the Google’s terms of service guidelines. Once you are approved, you have to know which keywords to target – the ones that will make you the most amount of money per click, and how to write (or have written for you) content that draws those high paying ads. Often, this is the hardest part for what are known as ‘AdSense publishers.’ When we get into this, the secrets will start unfolding. Finally, you have to learn how to drive traffic to your AdSense site. Without the traffic, you won’t get any clicks, and without clicks, you won’t be earning any money. This is the second hardest part of being an AdSense publisher. There really aren’t any secrets here – it is just a matter of learning to use some basic, proven site promotion techniques. You may have heard gurus say that it isn’t wise to build Google AdSense sites anymore. If you haven’t heard this, there will come a point when you will. But that really isn’t true. In fact, there are thousands of people just like you that are making very nice livings from the Google AdSense program. Usually when a guru says that you should not use Google AdSense, they generally mean that you are better off not using it when you are promoting your own product, and your website is tightly focused on that product However, you can use Google AdSense for a site that was built specifically for the AdSense program, or on sites that you are using to promote affiliate products as well. You should also note that many successful AdSense publishers have more than one website. They typically have numerous websites, on a variety of topics on which they display the Google ads. However, there are also those that simply have one high traffic website, from which they earn revenue from the AdSense program. Regardless of this, all AdSense publishers start with just one website, and grow from there, and this is what you will be doing as well. You have to get the basics down, and learn the secrets that surround the profitability of Google AdSense before you can be successful with more sites. Chapter 3 Preparing To Set Up An Adsense Account The hardest part of getting started with AdSense is getting Google to approve your website. In fact, for many, it is easier to get a $100,000 bank loan than it is to get a free Google AdSense account. The key is to be prepared before you apply. You cannot start using Google AdSense on your pages until you are approved. This means that you must prepare to open an account, before you apply for an account. The very first thing you must do is read Google’s Terms of Service (TOS). If your site doesn’t fall within the guidelines that Google sets out, it will be denied. Furthermore, even after you are approved and you start running Google ads on your site, if you break the TOS, you will be removed, and possibly banned, from the program. Specifically, what you are looking for is the Program policies, which can be found at https://adsense.google.com. Scroll to the bottom of the page, and click on Program Policies. The first thing to note is that Google will not accept any site that is not complete.

Sample Content Preview 3. The One Minute Rule This rule states that we should always complete tasks immediately if they will take less than one minute. This removes them from our mind, meaning that they aren’t hanging over us and causing stress. 4. The 80/20 Law The 80/20 law tells us that 80% of your yield will come from 20% of your work. The key to being as effective as possible then, is to identify that crucial 20% that is going to result in the most profit. 5. Pomodoro The Pomodoro technique is a technique that involves setting timers for when to work and when to take a break. This structured approach ensures you get a break (removing the urge to procrastinate) but allows you to carefully define when and for how long. 6. RescueTime RescueTime is an app that you can use in order to monitor just how much time you spend on each task during the day. They say that “that which is monitored, improves.” In other words, when you see where your time is actually going, you will be given greater control over how to spend said time. 7. Todoist Todoist is a to do app. This app makes it very easy to create new tasks thanks to a powerful natural language engine: you can make the tasks by speaking just as your normally would! It also offers a lot of integration with other powerful apps and tools. 8. Apple Watch An Apple Watch is a surprisingly powerful tool for productivity. Not only does it allow you to get notifications on your wrist (meaning your phone can stay firmly in your pocket), but it can even let you add todo items and more to your wrist, making sure that they are always easily accessible. 9. Notion Described by some as a “second brain,” Notion is an extremely powerful note-taking app that lets you create web pages, tables, lists, embedded images and videos, and MUCH more. It’s extremely flexible and easy to use, and essentially it can adapt to however you wish to use it. 10. Freedom Freedom is an app that will allow you to block specific apps and websites on your computer. This is powerful stuff for those who find themselves distracted by Facebook or other websites when they’re meant to be working! Get More Done by Typing Faster In the digital age, a lot of what we consider 'productivity' happens on the computer. Being productive tends to mean writing e-mails, filling in data entry and writing copy. In all these cases, typing is our main form of 'output' and that means we will always be limited by the speed at which we can type when it comes to productivity. Learn to type at the speed of thought then and in theory you could drastically upgrade your productivity and complete a lot more work in a day. Read on and we will look at how you can learn to type faster. 11. The Right Keyboard One thing that will right away make a huge difference to your typing speed and output (and thus offer great ROI) is the quality of keyboard you are using. To type as fast as possible, you should look into getting a keyboard that is comfortable such as a mechanical keyboard. While bigger keys can avoid errors, you don't want to use a keyboard that's too big or you will end up travelling further to reach the keys. 12. Finger Placement When you next go to type, take a look at your hands to see where they lie naturally before you start writing. Ideally you should have your thumbs on the spacebar with your 8 fingers on A, S, D, F and J, K, L and :. Let this be a guide but not a set-in-stone rule, as you might find this depends on the size of your hands and of your keyboard. 13. Play Games Playing games can help a lot. One of the best is 'The Typing of the Dead' which is notable for being an actually fun computer game, rather than one of those dull tutorial games that you'll never actually want to play. 14. Dvorak If you're up for a challenge, then you might decide to try switching to Dvorak. Dvorak is an alternate keyboard layout that is supposed to be more efficient for writing and which is very popular with some coders and writers. It will take a while to learn and the evidence is mixed but if the idea appeals, give it a go!

Table of Contents Introduction 5 Sell Your Knowledge 7 Property Rentals 11 Paid Ads & Affiliate Marketing 14 High-Yield CDs 18 Peer-To-Peer Lender 19 Dividend-Yielding Stocks 21 Save, Save, Save! 23 Invest in an REIT 25 Build a Bond Ladder 31 Rent Your Free Space 35 Conclusion 39 Resources 40 Sample Content Preview You can find additional affiliate networks here: https://bloggingwizard.com/affiliate-platforms-and-networks/ And if you have a large social media following, you could get paid to become an influencer. Check out https://www.brandsnob.co/influencers for details. The effort involved in starting up this passive income stream involves building your platform. You need a relatively large following to make the most from this income opportunity. In order to build that sort of platform, you’ll need to put the effort into creating a website that gives followers something of value. This means, you’ll be required to do quite a bit upfront work, such as: updating your website or blog regularly and giving your followers quality content they’ll enjoy enough to keep coming back. This is one of the streams that also requires upkeep, as you must maintain your website or social media account to keep the followers you have and continue to attract new ones. Your website or social media account should be something you’re passionate about, something you’ll be motivated to post regularly about. You’re not selling anything on your platform – your goal is to be original, be creative, be real, and attract followers. There’s really not much risk with this stream of passive income and it can be exceptionally lucrative; you just need to be willing to dedicate the time and effort upfront to get the ball rolling. Here’s some information to help you get started: https://guides.wsj.com/personal-finance/investing/how-to-invest-in-a-certificate-of-deposit-cd/ And here’s a calculator that will help you determine what you could potentially earn: https://www.nerdwallet.com/blog/banking/earn-with-best-cd-rates/ High-Yield CDs Investing in a high-yield certificate of deposit allows you to take advantage of some of the highest interest rates in the country in order to generate a nice passive income stream. First, you’ll want to do a Google search of your country’s top CD rates and check out the interest rates. You’ll probably want to use an online bank to get that top rate. So long as that bank is backed by the FDIC, your principal investment is protected (up to $250,000). The only real risk with high-yield CDs is rising inflation, but at the moment, that doesn’t look like much of a threat. Keep an eye on the market and you can easily avoid that risk in the future. Peer-To-Peer Lender This is a personal loan where you’re fronting the money through a third-party intermediary like Prosper, Funding Circle, or LendingClub and making money through the interest paid by your borrowers. P2P loans are conducted online, so you don’t actually have to meet with your borrowers in person. It’s a more streamlined process, too, but in order to make a P2P loan work out, you need to do a good bit of research and learn all about the market. This is a passive income stream that requires both time and money up front. The best way to handle this stream is to diversify: invest smaller amounts over several different loans instead of loaning a large sum to one party. At Prosper.com, you can loan as little as $25. You’ll want to investigate your potential borrowers, too. Make sure they’ll be a good risk by checking their past loan history. It does take time to master the techniques of peer-to-peer lending, so plan on a bit of effort at the beginning until you learn the ropes. You’ll probably be dealing with Millennials, for example, who are five times more likely to fund their small businesses with a P2P loan than Generation X. You’ll also probably want to reinvest the interest on those loans and build up your income. Risks with this income stream include being disorganized and missing payments – you have to keep up with all of those small loans and stay on top of the payments. You might run the risk of a default if the economy takes a downturn, too. Dividend-Yielding Stocks If you’d like to invest your money in a company with dividend-yielding stocks, you’ll receive a dividend check a few times a year without having to do anything other than put in your initial investment. These dividends depend on how many shares of stock you own, so it’s a good way to invest a larger sum of money. You’ll also want to put in some research effort for this passive income stream. Choosing the right stocks is essential. You want something that’s going to increase in value over time, not decrease. Spend at least a couple of weeks investigating each company you’re considering, so you’re familiar with their financial statements and can tell whether or not they’re likely to go up in value. John H. Graves has another recommendation for dividend stocks, especially for novices: try ExchangeTtraded-Funds (ETFs). These are investment funds that hold assets such as stocks, commodities, and bonds, but they trade like stocks. They’re easy to understand and inexpensive compared to regular dividend stocks. They cost less than mutual funds and are easy to liquidate when you need to. Another big risk (besides picking the wrong stocks) is that stocks and ETFs can drop in value significantly if the market takes a downturn (as it did early in the global pandemic).

Table of Contents Introduction 5 Set Realistic Expectations 9 Free Range vs Free Run 14 Maintain a Flock’s Continuity 18 Never Neglect Their Care and Maintenance 22 Manage Waste Properly 24 Processing Poultry Products 27 Reduce Your Food Cost 30 How To Make Money With Chickens 32 The Ultimate Childhood Companion 35 Maintain a Mild Setting 36 Conclusion 38 Resources 39 Sample Content Preview The first step is to determine your own expectations. What do you hope to gain by adding chicks, roosters, or hens into your life? Broilers Urban chicken owners looking for a source of meat closer to home should turn to Broilers - chicken breeds ideal for quick maturation. Amid the growing awareness of how severely factory farms produce just as much cruelty and disease as food goods, Broiler owners can rest easy knowing exactly where their meat is coming from and how it was raised. Layers Any homeowners looking for a steady supply of fresh, healthy eggs just out their back door won’t be surprised why chickens are the perfect companion. Certain hen breeds can provide over 300 eggs in a year! But, be warned, just like their human counterparts, female chickens only produce eggs for a limited time. So, before adding egg layers to the family, consider what you’ll do when those feathered females reach henopause: Option 1 The commercial farming approach to the issue is the most cost-efficient. From a business mindset, there is no motive for continuing to invest the cost of feed once a hen ceases to produce. If a homeowner shares this view and isn’t opposed to the act, then all “spent hens” can be equitably killed for their meat. Option 2 For many homeowners, an attachment forms with the creatures that they care for and interact with daily. If killing isn’t an option, then only those willing to care for a hen until its comfortable, natural demise should consider pursuing the responsibility of owning Layers. For reference, most hens significantly slow in their productivity after twelve months. Depending on the breed, many chickens live for five to ten years, while the Guinness World Record is held by a hen who died of heart failure at the age of sixteen. Pets As with the later option associated with obtaining Layers, many urban agriculturalists are comfortable with committing to backyard chickens, even without any mind for their meat or eggs. Just like any other pet, chickens have individual personalities, provide companionship, and, as such, are often bestowed with names. They show affection, respond to their caregivers, and, although many breeds aren’t as prone to cuddling, almost all, given comfort and time, will feed from a familiar hand. Poultry Fancy Some chicken owners operate with a mindset altogether different than those focused on food production or having a pet. Just like canines and horses, some chickens are simply more attractive than others, to the extent that some hobbyists - and even careerists - selectively breed chicken heritages for the purpose of competitive exhibition shows. Quick Tips Looking for a pet? The US Centers for Disease Control and Prevention does not recommend bringing chickens indoors or letting small children handle them due to the birds’ propensity to carry and transmit Salmonella in their dander and feces. The opposite of Super-Size: Bantams are miniature chickens, requiring less feed and space, making them exceedingly popular for those in search of a feathery pet. Free Range vs Free Run Free-Range Nobody likes to be cramped, animals included. Providing a living space for your backyard chickens that is considered Free-Range, meaning each bird has at least one square meter of outdoor space, will enliven each chicken’s ability to pursue their natural behaviors. Yes, Broilers will grow slower… but that’s because they will actually be able to move around and expend some of their energy. They’ll be able to peck, flap, forage, and scratch to their heart’s content, reducing stress and improving circulation (both of which happen to improve taste). Free-Run If Free-Range isn’t possible due to space constraints, Free-Run is the next best option. Instead of having a wider range of mobility outside, chickens are permitted to freely roam in an open space within an enclosed barn or similar structure.

Table of Contents INTRODUCTION ................ 3 HOW NEXT GENERATION PHONES ARE GREAT ADVERTISING VEHICLES ... 4 THE NEW GENERATION OF WIRELESS ...... 5 EFFECTIVE BUSINESS USERS AND THEIR WIRELESS DEVICES ...................... 9 USE THE HOTTEST APPLIACTION TO YOUR ADVERTISING ADVANTAGE... 12 CREATING YOUR OWN APPLICATIONS .... 20 CONCLUSION .................. 23 Sample Content Preview It is the goal of this e-book to provide basic information about marketing to the cell phone user, taking advantage of the new features and functions of 4G technology. Hopefully, we’re going to help you get creative about marketing your business to technologically savvy users. In the pages ahead, we’ll take a look at 4G itself, including what features 4G offers wireless users. We’ll also look at how business users today are taking advantage of these features that 4G offers to make them more productive at work and at home. This book will offer ideas and suggestions, as well as give you case studies about how these advertising methods have already been proven in the marketplace. You’ll probably be surprised at how many companies are already catering to the wireless user, offering ads on frequently visited websites and sending coupons via text messaging. We’ll also offer you insight into the hottest applications available today and how they are being used or might be used to the advertiser’s advantage. There’s a lot of food for thought in the coming pages. It’s all designed to make you think about advertising your business in a very different way. It is our hope that these ideas and suggestions make your business successful and prepare it for the future of advertising in wireless technology. HOW NEXT GENERATION PHONES ARE GREAT ADVERTISING VEHICLES Many of today’s business people may remember early cell phones. They were heavy, bulky devices that worked only in your car – and then only sporadically, since there were more holes in coverage than there was coverage itself. Boy, have we come a long way. Today’s phones are lightweight, pocket sized, and calling them mere phones seems like an understatement of great proportions. Today’s cell phones provide us regular wireless phone service, allow us quick text messaging, display our emails, provide gaming and surf the internet. Many also offer push to talk capability to reduce our costs in talking to those whom we chat with frequently. All in all, our cell phones have become a business necessity – serving our needs far beyond verbal communication. Most of us take our wireless devices with us everywhere. And, what’s even more exciting about how the extent to which wireless phone capabilities have increased is the fact that the cost of purchasing a cell phone and of paying for service has not risen dramatically enough over the years to deter business people or consumers. Today, nearly everyone has a cell phone – even children. Industry experts estimate that cell phone penetration has reached nearly 100% in the United States. Wireless companies have created packages aimed at businesses to ensure that a company is willing to pay for phones for nearly every employee. And, family plans have made equipping every member of the family, right down to the elementary age child, affordable. In fact, today many families have foregone the landline home phone entirely in favor of a cell phone for every family member with a rate plan that allows them unlimited calling to every member of the family. In addition, wireless carriers have made “unlimited texting” plans so affordable that these are purchased by most business and consumer users. Finally, the newest generation of phones, “smart phones” are a revolution in themselves. These phones have richer displays and are designed with more of a browser in mind. They also can support many different applications. There are applications available today, and you can bet that many more are in development. So, if you haven’t considered advertising your business via wireless devices, now’s the time. In short, cell phones are the perfect new advertising vehicle because: • Nearly everyone carries a cell phone • Many users subscribe to text messaging and internet • There are a wide variety of additional applications that can be used for advertisers If you haven’t yet thought about advertising your business via your customers’ wireless devices, this book can help you get started. In the next chapters, we’ll explore the possibilities of advertising on mobile phones more in depth. We’ll examine the new face of the technologically savvy business user as well as look at companies that have already begun to use wireless advertising strategies to their advantage. You’re sure to come away with many new ideas to help improve your connection with your customers. THE NEW GENERATION OF WIRELESS Before we begin discussing the advertising capabilities available on today’s wireless networks, it’s important to have an understanding of the new wireless networks and devices that make all these great applications and features possible. THE 4G NETWORK 4G refers to the third generation in wireless technology. This is the technology behind the new mobile phones designed to offer more features. Rather than just voice capability, 4G networks can offer video calling and broadband wireless data. With 4G service, you can listen to streaming audio, watch streaming video, answer emails, surf the net and play games in 3-D. And, all these data capabilities come at speeds you’ve come to expect on your home computer.

Sample Content Preview ADD SOCIAL MEDIA Links to Blog People who find your blog may not know that you also have social media accounts and pages. Make sure that your blog prominently displays an invitation for them to become a fan on Facebook and a follower on Twitter. As a blogger you want to give people a ample opportunity to learn more from you and about you. Linking your social media accounts to your blog creates these opportunities. Web 2.0 is all about users participating on websites and networks. A blogger needs to think about inviting participation on their blog and beyond their blog in order to create an overall user experience that builds loyalty. Off Blog Feeds When you set up your blog you will have the option to arrange a blog feed that other people can pick up and add to their site. Basi-cally your blog postings will be displayed on any site that adds the feed to it. A blog feed can open up new traffic sources and revenue streams with no additional effort on your part. You should also add your blog feeds to directories and other resources that people search in order to add fresh content to their site. Remember, fresh content is a key to success online. Your blog can become a source for content for other websites which means your blog and their website wins. Link your blog to your social media accounts and blog feed resources for maximum impact. BLOG SET-UP – PLUG-INS When you are setting up your blog you will have the option to add plug-ins. There are many add -ons or plug-ins to choose from. Some of them can be quite useful and some of them can be quite useless. Since WordPress is the most popular blog choice we will focus our examination on plug-ins with WordPress blogs. BLOG PLUG-IN: Akismet SPAM is a serious issue on the web including on blogs. Akismet is a plug-in option for WordPress blogs that helps eliminate SPAM before it can appear on your blog. This free plug-in is essential and is considered by many bloggers to be their most important weapon against SPAM. One of the first plug-ins you should add to your blog is Akismet. Make sure it is up to date and properly installed on your blog. BLOG PLUG-IN: Add to Any Social media marketing has transformed the Internet. The vast majority of bloggers also have social media accounts. Bloggers are typically quite actively engaged in social media sites and social book-marking. Add to Any is a plug-in for social media marketing. Adding this plug-in to your blog makes it easy to add blog post-ings to your social media sites as well as to bookmark your postings. BLOG PLUG-IN: All in one SEO Pack The all-in-one SEO pack for WordPress blogs is an important plug-in. This SEO pack incorporates the essential SEO elements needed to help your blog appear in search results for relevant keyword terms. Many search engine optimization experts add the SEO Pack to every blog they manage. BLOG PLUG-IN: Backup Wordpress WordPress offers a backup plug-in that automatically backs up your database for security purposes. This feature is an important safety feature that will protect you if your blog loses data or that data gets corrupted. Hackers often target blogs so having the right security in place is important. BLOG PLUG-IN: Super Cache The Super Cache plug-in helps your blog postings get indexed quickly in the search engines. Indexation is important because it helps people find your website. This plug-in is often considered part of the list of SEO plug-ins but it is not part of the All in One SEO Pack described above. When setting up your blog, make sure you install the five essen-tial plug-ins outlined in this article. There may be other plug-ins that interest you as well but these are the five most important WordPress plug-ins.

Table of Contents List Building Exposed! . 1 Chapter 1: Search Engine Optimization .. 2 Chapter 2: Article Marketing .. 7 Chapter 3: Paid E-zine Advertising ... 14 Chapter 4: Pay-Per-Click Programs .. 19 Chapter 5: Press Release 24 Chapter 6: Using Special Reports To Kick Start Your Campaign .... 29 Chapter 7: Compound List Building with Resell Rights ........ 38 Chapter 8: Ad Swap ... 44 Chapter 9: The Magic of Give Away Events ........ 48 Chapter 10: Investing in Co-Registration Leads ....... 52 Bringing Your Online Business To The Next Level .. 58 Chapter 11: Recruiting an Army of Affiliates ..... 59 Chapter 12: Leveraging on Joint Ventures .. 64 Chapter 13: Executing Product Launches .... 69 Sample Content Preview SEO – Step-by-Step First, we actually have to get the visitors to our website before we can even dream of adding them to our mailing lists. A few years back with the rise of popular search engines like Yahoo and Google, a group of cunning marketers, probably not unlike yourself, decided that the best way to get random people and potential customers to visit their websites was to take advantage of search engine technology. They figured that if you could code a website and write content for it that designed with the sole purpose of moving that page’s status in any given search engine to the top, then they would be able to receive far more visitors than anyone ever thought possible. In today’s web design world, the theory of search engine optimization, or SEO as it is often referred to, is an extremely popular topic among web designers and online business owners from all walks of life – no matter what they are selling or if they are even selling anything at all. With so many competing websites in your chosen field or niche the only hope that you may have to rise above the seventeenth page of Google is to make sure that your website is as optimized for search engines as it can possibly be. Because SEO is so popular these days there are hundreds of different websites out there that claim they have the answers to make sure that your page is among the top ten on all of the big three search engines: Yahoo, MSN and Google. However, if you take these tips and tricks on their own, you will quickly discover that there are far too many for you to take in. Perhaps the case is that everyone thinks they have the solution to the SEO problem – but nobody really does, so they just make things up hoping they will attract more visitors to their own websites. Therefore, when scouring the World Wide Web for all sorts of information on how to make sure that your website is optimized for search engines, it is a great idea to compare and contrast the information you find at one website with the information you find at others. Comparing and contrasting is tedious though, so to get you started, we have already done a bit of the tough legwork for you so you can jump right onto the SEO bandwagon and get your email lists up and running in no time. Search Engine Optimization Tips The first of our comprehensive SEO tips for those looking to establish their own mailing lists is to make sure that your website is as straightforward as it possibly can be. Anything that deviates from the ordinary, whether it be Adobe Flash integration, crazy layout schemes or the use of dynamic URLs for certain pages under your domain can be disastrous to the budding web designer who is trying to take advantage of SEO for the first time. Secondly, be specific with the keywords that you select for your website. Far too often, a person who is looking to get into optimization will select a perfectly good keyword but it will be far too general. What you are looking for are specific keywords, keywords that are searched relatively often but lack the heavy competition of more generic keywords. After all, suppose you put “book” in as your keyword. That’s all well and good, but to be perfectly honest, your website will probably never compete with the likes of Amazon or Barnes and Noble, so be more specific. Consider something more along the lines of “antique book,” “first run book” or something like that instead. Finally, be sure to direct your entire website to the optimization cause. If you want to bring in the traffic (and keep potential customers around for awhile) you will have to have great content. That is a no-brainer. But did you know that you can make other parts of your website work for you too? Yes, take advantage of adding your chosen keywords to the header portion of your HTML document, make the titles of your website contain the keyword too, and do not forget to use the “alt” image tags to proudly display your chosen keywords as well. After you think you have a fully mature search engine optimized website up and running, your next step should be to focus on your mailing list. Tweak and tune your content to make sure that it is good enough to make people stick around on your website and offer visitors something that will make them want to join your mailing list.

Table of Contents Chapter 1: Introduction to Internet Marketing .. 1 Chapter 2: Starting Your Internet Business . 12 Chapter 3: Selecting Your Niche ... 22 Chapter 4: Selling Products Online .... 29 Chapter 5: Copywriting .. 38 Chapter 6: Search Engine Optimization .. 51 Chapter 7: Leveraging on Affiliate Programs .... 60 Chapter 8: Striking Joint Venture Deals .. 75 Chapter 9: Making Even More Money with Resell Rights 82 Chapter 10: Going Viral with Viral Marketing ... 89 Chapter 11: Publishing Your Own Mailing List & Newsletter 99 Chapter 12: Free & Low Cost Advertising Methods .. 110 Chapter 13: In Closing .. 122 Sample Content Preview There are many forms of marketing on the Internet. Among them are article marketing, blog marketing, e-mail marketing, search engine marketing (to include search engine optimization), banner ads, pay-per-click ads, and pop-up ads. It is important to note that each of these forms catches the attention of the target market in different ways, and some may be more effective than others depending on the product or service, the target market, and the strategy and goal of the business marketing itself. Among the business functions that may require use of different means in their strategies are customer service, sales, public relations, information management, and others. Internet Marketing has also become an integral component of many "brick and mortar" operations, but online-only businesses have offered some challenge in the arena of retail sales, an example of business-to-consumer (B2C) marketing, business-to-business (B2B) marketing, and peer-to-peer (P2P) marketing. However, other online-only businesses have specialized into newer approaches, such as online auctions, sites that allow you to find the best price on what you're shopping for, and also sites that allow you to name your own price. Further, affiliate marketers have emerged, offering marketing solutions to virtually all types of business. These firms typically receive what is called pay for performance. Even home-based businesses now flourish thanks to Internet Marketing. There are many benefits to the concept of Internet Marketing. It allows consumers to shop and conduct business from the comfort of their own home, any time of day or night, or from virtually anywhere provided they have a connection to the Internet. Businesses work much more effectively with partners. Efficiency and speed have increased dramatically as business and shopping have moved to the Internet. Even costs have been dramatically reduced. Furthermore, at this time, it is rare that you must pay any tax for the items you purchase online. The most noted disadvantages to Internet Marketing are the sometimes slow or unreliable Internet connections that occur, and online security. Technology is diligently pursuing solutions to both problems, and progress is being made. Also, with the attention of the government on identity theft, it is clear that security and reliability will continue to improve over time. What Internet Marketing is Not As with all things new, it is very easy for us to become wrapped up in the innovation, the convenience, and the excitement we experience with something never available to us before. Internet Marketing is no exception. Despite the obvious advantages offered by this new medium for commerce and business in general, Internet Marketing does have its limitations. It is also easy for us to assume that a new product or technology can do more than it really can. Following are some factors in considering what Internet Marketing is not. First to consider is that Internet Marketing is NOT a replacement for the traditional means of shopping and/or selling. Assume for a moment that you are looking to buy a diamond ring for someone special. You go online, browse through picture after picture, find some really beautiful and eligible pieces, and that's where you stop. You can't feel that ring, nor can you take a close look at the diamond. You have only a limited scope of what the merchandise will be like when you physically possess it. Are you going to pay potentially thousands of dollars for that ring, or will you go to a local jeweler instead, where you can get a much better idea of what you're buying? This is a key limitation to Internet Marketing for many products. Internet Marketing is also NOT a fail-proof system. Nearly everyone who conducts any form of business or shopping online has experienced the temporary unavailability of a website. The site goes down, and you can't get your business done when you had planned. Furthermore, you may not even get an indication as to when the site will be operational again. It can be a frustrating fact of e-commerce. Another fact of Internet Marketing that many fail to consider is that it is NOT a "get rich quick" scheme. True, many entrepreneurs have entered this lucrative market and become millionaires. However, when you compare the number who have had such wild success, with all the businesses who have failed or never really taken off online, you will find that the “overnight” millionaires are not the standard of what Internet Marketing is. Most of the business realities of the brick and mortar world still apply to the virtual world. Success in Internet Marketing requires a lot of hard work, just as any other type of business venture requires. Internet Marketing, finally, is NOT today what it will be tomorrow. As fast as one model of computer replaces another, so do the options provided in the world of Internet Marketing. Just fifteen years ago you could go online and find little more than text-based product descriptions. Now look at what you can find on the Internet. Entire stores exist online, and their number is growing. Furthermore, laws on everything from personal security to taxation are changing and promise to make a different landscape of Internet Marketing than the one we see today. The Pros of Internet Marketing Internet Marketing began its presence with some built-in advantages. With the development of faster speeds and better web-site graphics, among other factors, the advantages have continued to grow at a remarkable pace. Consumers and businesses alike have had a virtually insatiable demand for more, better, and faster access to products and service across the spectrum of Internet Marketing. There is no indication of a change in this trend, and so the number of Internet consumers, as well as the number of advantages, for Internet Marketing will continue to grow. Without a doubt, one of the greatest advantages offered by Internet Marketing is the convenience it furnishes. At any time of day or night, any day of the year, you can go online and shop or conduct your business. And you can do this from anywhere you wish, provided the location has a computer with Internet access. And now, if you have a laptop computer with wireless connectivity, you really are unlimited in your choice of places to connect. For the marketer, the Internet offers cheap and fast solutions to many of the problems of advertising. It is cheaper for your company to blast out a million e-mail advertisements to your customer list than it would be for you to do the same by traditional postal mail. And, as if cheap isn't a good enough reason, the speed is a tremendous advantage. Imagine how much time, perhaps days, it takes for those million ads to be processed through the postal system for delivery to your target market. With e-mail, this process typically takes a matter of minutes. Suppose your company operates without Internet Marketing, and it just discovered that a particular product your company offers for sale is being phased out by your supplier to make way for an upgraded model. You decide to run a sale to clear your stock, but you've just sent out your sales ad, and now it'll be a couple days before the update can reach your customers. Only those who come to your outlets will know sooner. But your competitor, with the same situation, markets on the Internet. That competitor will beat you to the punch by zapping a quick e-mail to all of its customers, who will see the sale far sooner. This advantage cannot easily be ignored.