Table of Contents Introduction ................ 4 Defining Resilience: What Is It? ... 6 Why Is Resilience Important? ......... 6 Factors Of Resilience ......... 7 Can You Build Resilience? ................ 8 Who Can Benefit From Resilience Training? ........... 9 Types Of Resilience For All Of Life’s Hardships................ 11 Psychological Resilience ................. 12 Emotional Resilience ........ 12 Physical Resilience ............ 13 Community Resilience .... 14 Using The Forms Of Resilience . 15 The Components Of Resilience . 18 Connection ............ 18 Wellness .................. 18 Healthy Thinking .................. 19 Meaning 19 The Components Of Resilience In A Real-Life Example 20 How To Build Connections During Times Of Loss .......... 23 Benefits Of Connection .. 23 Quality Vs. Quantity Connections ................ 24 How To Build Healthy Connections ............ 25 How To Maintain Healthy Connections ... 26 How To Foster Wellness During Times Of Poor Mental And Physical Health ......... 29 How To Foster Wellness For Mental Health .......... 30 How To Foster Wellness For Physical Health ...... 31 How To Think Healthy Thoughts During Difficult And Uncontrollable Times .......... 34 Recognize Thinking Traps .............. 35 How To Think Healthy Thoughts .................. 37 How To Find Purpose When You Feel Lost ......... 40 Why Purpose Helps Resilience .. 40 Purpose And Meaning ..... 41 How To Find Your Purpose............ 41 Bringing It All Together: Resilience Training ..... 45 Resilience Training ............ 45 Training Your Attention ... 46 Conclusion ............... 50 Sample Content Preview Psychological Resilience Psychological resilience, or mental resilience, is when you are able to think clearly, flexibly, and creatively. In many ways, psychological resilience is your ability to problem-solve, conceptualize goals, and execute strategies. Without psychological resilience, you might not be able to effectively think through tough situations. ● Major Life Problems: Psychological resilience is key to bouncing back from major life changes, such as the death of a loved one, divorce, or career change. If you are not psychologically resilient, it can be difficult to interpret the pain you're feeling and strategize away to becoming happier and healthier in the future. ● Temporary Problems: Instances such as temporary illness, an impending deadline, or an angry client are all instances of short-term problems that require psychological resilience. Psychological resilience will allow you to overcome these challenges by interpreting the problem and coming up with effective solutions. ● Daily Problems: Every day, we face daily challenges that require us to be psychologically resilient. For example, whenever you are doing puzzles, trying a new hobby, or reading a book, you have to be engaged and have psychological resilience. Although daily life might not require high amounts of psychological resilience, psychological resilience will allow you to better enjoy and succeed in your daily life. Emotional Resilience Arguably one of the most difficult types of resilience to master is emotional resilience. Emotional resilience is your ability to accept adversities and find positive outlooks in grim circumstances. Emotional resilience is keenly connected to emotional intelligence, emotional awareness, perseverance, and optimism. ● Major Life Problems: Emotional resilience is an important way to handle major life problems, such as getting fired, a divorce, or a death in the family. It allows us to understand our emotions but also understand that it will get better over time. Without emotional resilience, major life problems can easily feel overwhelming and all-encompassing. ● Temporary Problems: Often, we find ourselves angry or upset whenever someone doesn't act the way we think they should. This creates temporary problems that require emotional resilience. Emotional resilience allows us to understand that the problem is only temporary, cope with our emotions in a healthy way, and prepare our emotions for the next time we find ourselves in a similar situation. ● Daily Problems: Every day, emotional resilience is used to help us imagine, dream, and create the life we want. We often reflect on our lives through writing, making art, or walking. Emotional resilience is the key to helping us understand our reflections and feelings. Physical Resilience Physical resilience is our body's capacity to face and accomplish physical challenges, maintain stamina, and recover whenever injured. Physical resilience can be important if you have a major life-altering injury or find yourself in a life-threatening situation. ● Major Life Problems: It is important to be physically resilient whenever you have a life-altering injury such as spinal surgery or a car accident. After these injuries, it will take months to recover to your original state, if at all. Your ability to keep moving, work through the pain, and get stronger is an example of physical resilience. ● Temporary Problems: Temporary problems that require physical resilience include things like marathons, hiking, or sports. These instances require physical resilience, but you often voluntarily put yourself in these situations. With that being said, there are also situational problems that you have no control over, such as domestic violence. In these situations, you need physical resilience in order to perform your best under short-term pressure. ● Daily Problems: Every day, we need to be physically resilient. From walking to getting a good night's sleep, physical resilience allows us to stay healthy and happy. Eating healthily, exercising daily, and sleeping well are all parts of physical resilience on a daily basis. Unlike the two previous forms of resilience, physical resilience is physically painful and physically taxing. It will be easier to see the results of physical resilience, though. Additionally, emotional and psychological resilience can impact your physical resilience. For example, suppose you are in a bad car accident and need to go through extensive physical therapy. If you are not emotionally and psychologically resilient, it will be more difficult to work through the pain and be physically resilient.

Sample Content Preview This is another thing that you were expecting to be in this chapter wasn’t it? People drink for different reasons and in different amounts. The worrying thing is that even the smallest amount of alcohol can lower the amount of white blood cells that you have. If you drink regularly, or in large quantities, then this is going to damage your immune system. The more that you drink (or the more often), the more you will reduce your white blood cell count and you know how important these are to protect you. Not only can drinking alcohol reduce your white blood cells, it can also radically change the way that they perform. They can stop trying to fight against antigens, which means that you will be prone to all kinds of diseases and infections. The good news is that when you stop drinking, your immune system can recover from this and get back to the condition that it needs to be in. Just reducing your alcohol intake can work wonders. Again giving up drinking is not an easy thing to do. Start off by reducing your intake and go on from there. Remind yourself how important your immune system is the next time someone invites you on an alcoholic binge. If the coronavirus pandemic is still in force while you are reading this guide, you could find yourself with a lot more time on your hands. This can be stressful, and some people are drinking more to cope with this. Don’t do this – put your immune system first. Leading a Sedentary Lifestyle These days many people lead too much of a sedentary lifestyle. They travel to work sitting in their car. When they get to their office they sit in front of a computer screen for several hours. Then they travel home sitting in their car and when they arrive home they sit on the couch in front of the TV. There are two major problems with leading a sedentary lifestyle: • It can lead to high blood pressure • It can increase your cholesterol Your immune system works closely with your heart to form a strong barrier to disease. So it is vital that you do all that you can to keep your heart as healthy as possible. We realize that in these modern times a lot of people have to work at a job that requires them to sit in front of a computer screen for several hours each day. If you are in this situation then take regular breaks and do some stretches. Daily exercise is very important as well and we will discuss this in a later chapter. Avoid Stress This is another thing that is easier said than done, but you must reduce the amount of stress that you experience as much as possible. It is a mistake to think that stress only affects your mental health. Stress can cause a number of physical problems as well. Stress is another thing that can reduce those all important white blood cells. If you are really stressed then your body produces different hormones faster than usual, and some of these hormones can impair white blood cell production. If you are a chronic stress sufferer then this is very likely going to increase your blood pressure levels and also negatively impact your digestive system. It is vital that you pay attention to your mental health as well as your physical health to protect your immune system. There are a variety of techniques available to help you relieve stress. We will discuss relieving stress in more detail in a later chapter. All of the good work that you do to boost your immune system can be totally wiped out if you are always stressed out. Sleep Deprivation If you are not getting enough sleep every day then this can have a serious impact on your immune system. When you do not get the right amount of sleep you can find that you get sick more often and it takes a lot longer for you to recover. When you are asleep your body produces cytokines. These are small proteins that will help the other cells in your immune system to work more effectively. Also during sleep, there are hormones produced that assist your white blood cells to adapt how they fight antigens and deal with them in a more effective way. If you are struggling to get a good sleep at the moment then creating a consistent schedule will help you. This means going to bed at the same time each night. Your body will get used to this and you will find it easier to fall asleep when the time is right. We will cover sleep in more detail later on. Don’t Eat the wrong Foods Too many people eat the wrong food these days. There is far too much processed food around now and this can cause inflammation in your body. Our best advice here is to avoid foods that come in cans or boxes because they are likely to have a high salt and sugar content. If you eat a lot of junk food then you will need to change your diet to one based on whole foods to protect your immune system. Sugary foods should definitely be avoided, as they can damage your metabolism and cause chronic illnesses which will severely weaken your immune system. • In the next chapter we will discuss immune boosting foods… The food that you eat is so important for your body and your immune system. You derive most of the antioxidants and nutrients that your body needs from eating the right things. A good diet to boost your immune system and sustain it at high levels will always include the right fruits and vegetables for example. Your diet needs to provide you with vitamin A, vitamin C, vitamin D, vitamin E and selenium. You are very unlikely to find these in processed foods unless they have been enriched with them. It is far better for you and your immune system to go for whole foods that are fresh. Some good examples are citrus fruits, nuts and leafy green vegetables. These foods have high levels of the antioxidants and nutrients that you require to give your immune system a great boost. So in this chapter we will specifically point to the best foods for you to consume to bolster your immune system. Fish Do you include fish in your diet on a regular basis? If not then you need to change right now. The reason to add fish to your diet is that it contains a great source of selenium. This is particularly true of tuna, which contains the highest levels. Other types of fish and seafood have selenium in them too and you can mix things up for variety. A great fish to eat to strengthen your immune system is salmon. Salmon has a high degree of omega-3 healthy fat which has been proven to strengthen the immune system and reduce heart disease. Brazil Nuts Another great source of selenium can be found in Brazil nuts. You need a good amount of selenium in your diet as it is a powerful antioxidant which is good for an immune system boost. You can get more than the recommended daily amount of selenium through eating a single Brazil nut.

Sample Content Preview There are also plans for view only webinar attendees from 100 people to 10,000 people. We will discuss the possibilities with webinars later on in this guide as it is something that you should really be considering as a great sales and marketing strategy. Zoom offers other features which we have not covered here that may be a good fit for your business. Once you start to use the Zoom application you will find that these additional features make a lot of sense and could certainly benefit your business. In the next chapter we will discuss why using Zoom makes a lot of sense for your business… The great thing about the Zoom platform is that it suits businesses of all shapes and sizes with its comprehensive free plan up to the Enterprise plans. You can take advantage of the one to one meeting feature and then scale up from there. These days many businesses outsource certain elements of their work. A lot of technical functions are outsourced for example, as it is a lot more cost effective than hiring a technical team. Other skills such as copywriting and content writing are commonly outsourced as well. It just makes good business sense to do this. But one of the downsides to outsourcing is that you want to ensure that your requirements are fully understood. No matter where your freelancers are located, you can hold a Zoom meeting with them to explain exactly what you are looking for. This is a lot easier and more effective than creating long documents trying to explain every detail. It is so easy to use Zoom and it will increase your productivity. One person businesses can grow very quickly by holding collaboration meetings using Zoom. It is also a great platform for acquiring and interacting with customers. Here are the major reasons why you need to start using Zoom in your business today: Easy Setup and Management A lot of business owners are put off using video and audio conferencing facilities because they fear that there is a lot of technical knowhow required to get everything setup properly. Maybe you have tried to use other applications in the past and felt that the level of technical skill required was more than you possessed or were willing to learn? Zoom makes all of this very easy. You can set up a meeting with a single click and the controls for meetings are simple and intuitive. It is possible to use Zoom meetings without any technical knowledge whatsoever. Communicate with your Virtual Team When you have a virtual team scattered over the 4 corners of the world it is not always easy to make sure that everyone is up to date with the plans that you have for your business. Email is OK, but there is nothing like getting everyone together for a productive meeting. With the Zoom free plan you can hold meetings with your team wherever they are located. With a limit of 100 participants for group calls this should be more than enough for most small businesses. You can go for video calls or audio only calls. In some countries the Internet bandwidth is limited so video calls are not practical. Just use the audio only feature to compensate for this. Connecting with everyone in your virtual team is so easy with Zoom. Use Zoom as your Single Communication Platform It is much easier for your team to use a single platform for all business communications and Zoom provides you with the ability to hold one to one meetings, group meetings, webinars, chat and phone conversations. The people behind the Zoom platform are always listening to their customers and are working on new features to meet the needs of their business customers. They want you to use their platform for all of your business needs. Multiple ways to use the Zoom Platform It doesn’t matter what devices you and your participants are using there is a Zoom solution for all. If you use a Windows PC, a Mac, a Linux based computer or an iOS or Android based mobile device you can use the Zoom platform. You can use an Internet browser for Zoom calls or you can download an application for your device. This provides a great deal of freedom and versatility as there are no device restrictions for users of the platform. Excellent Value Even if you go for one of the Zoom paid plans you get a lot for your money. The free plan is very generous in terms of features and functionality, but the paid plans help you to grow your business in a very cost effective way. Ways that you can do Business using Zoom It has never been easier to reach out to people anywhere in the world than it is today. Most people have access to a computer, a smartphone or a tablet device and a connection to the Internet now. So with the Zoom platform it is simple for you to connect with others wherever they are. This could be for a number of reasons including: • Connecting with existing customers to discuss projects • Connecting with potential customers to convert them • Collaborating with employees and freelancers • Conducting internal top level meetings At this point you may be wondering how you can really utilize the power of the Zoom platform in your business. To give you some ideas, here are ways that businesses in specific industries are taking advantage of the Zoom platform: The Fitness Industry There are a number of gyms, yoga studios and other businesses providing online classes using the Zoom platform. People are willingly paying for these classes as they can tune in to them without having to leave their homes. The Education Industry Many smart educators are moving to an online play with their training and many are utilizing the Zoom platform for delivery. Learning via Zoom is a great way to keep children engaged for example. Parents are happy to pay subscription fees for one to one or group educational sessions via Zoom. Adults are learning new skills using the Zoom platform as well.

Table of Contents Chapter 1: Introduction 1 Chapter 2: Basics Of Email Marketing ... 2 Chapter 3: List Building Essentials... 4 Chapter 4: Writing Compelling Email Headlines ..... 6 Chapter 5: Email Copywriting Essentials ..... 8 Chapter 6: Email Links And Click-throughs ..... 10 Chapter 7: Advanced Email Marketing Tricks . 12 Chapter 8: Email Marketing Mistakes To Avoid .... 14 Wrapping Up ... 16 Sample Content Preview The benefits are meant to explain what the reader would get from this free gift and to improve sign up rates. Finally, in the call to action, you inform the reader that they must enter their name and email to get the free gift. The place where the reader enters his contact information is known as the “opt in box”, which can be obtained from to email autoresponder host website. Autoresponders like Getresponse offer easy customizations for opt-in boxes to make boxes suit your site layout easier. Alternatively, you can choose to put your opt in box in your blog or website to collect subscribers. The choice is entirely yours but landing pages often have higher opt in rates because visitors only have less choices – Opt in or don’t as compared to blogs. There you have it; your list building system is ready. All you need is a bunch of traffic and you’re all set to build a huge list! Chapter 4 Writing Compelling Email Headlines The most important component of an email is your headline. If your headline fails to grab your reader’s attention within the first few seconds, the whole email is wasted – They won’t even open it! So what are good headlines, exactly? It has to ignite the emotions of curiosity and don’t seem like blatant pitching. You have to word it in a way that makes it seem interesting, in a way that would make someone want to open it.’ For example: Subject: “This Hopeless Beggar Turned Into A Self Made Millionaire Within 6 Months! A title like this creates curiosity – People would like to know how someone as disadvantaged – Like a beggar turned his life around. If even a beggar could do it, so could he/she! Recently I came across another headline which caught my attention because it managed to include sexual vibes without coming off as spammy. Sex is a powerful emotion and strong motivator and often gets people (especially guys!) to look. The title went something like this: “Subject: Don’t let your wife know you’ve seen this!”. As suggestive as it sounds, it worked in getting people to open it. Try to play around with your words to find the right balance between curiosity generation and getting the message across. Last but not least, it is highly important that your headline be relevant to the content of the email body, or else you’ll be essentially training your subscribers to treat your emails like rubbish! Chapter 5 Email Copywriting Essentials Remember, each time you email a subscriber; you take up their valuable time so your email has to either: 1) Provide really good value OR 2) Pitch something It is highly recommended to send at least 5 emails of good value (spread out of course) before attempting to pitch something. That being said, let’s look at some great copywriting tips! The first essential thing you must know about writing good emails, is to try not to be too formal. Retain a casual tone and people will be more receptive to your emails, content and offers. Always address your recipient, whether a simple “Hi, Hey, Hello or guess what?”. The key is to be nice in your emails but also demonstrate that you can provide immense value to your subscribers so that they will view you as an expert in your niche. Let’s talk a little about good email practices. Email line length shouldn’t be too long for better readability (preferably not more than 200 characters per line) Always allow for “white space” between paragraphs so that everything does not look too clumped up. Always end the note with a warm sign off or signature such as “best regards”, “to your success” or “with respect” (one of my favorites). In the end of the day, these serve as great guidelines for good copywriting but you must also try and develop your own sense of style and writing method so that your readers can identify with you.

Sample Content Preview The reasons lead magnets are so effective at list building are more than can be listed here. Aside from the obvious fact that human nature makes it apparent how much we love getting free stuff, lead magnets help educate an audience in a way that feels more natural than other types of selling. In many ways, when you develop a lead magnet, you’re giving away some of your expertise in the hope that they’ll value what you offer even though it’s free. The customer is giving away their email address, something they value because they dislike spam and high-powered salespeople, in the hope of learning something valuable and advancing their trust of your expertise. Lead magnets work because you’re going to give them something that is so high quality that they’d have been willing to pay for it if you weren’t giving it away. Plus, lead magnets accomplish much more than you think on the surface. They’re Targeted to a Specific Audience Member First, for a lead magnet to be effective, it needs to be laser targeted to a very specific audience member. When it is very targeted, you only attract the people you really want on your list. To create a truly niched-down freebie, it can help you to trace your buyer’s journey through the sales funnel to find out where they are missing information and need more to help guide their choices. They Establish Your Expertise When you design your lead magnet with your ideal customer in mind, you can use it to establish your expertise by giving them such useful information that they cannot question it. Even if they research the facts, they’re going to come away knowing you are really the expert about the topic and someone they can really follow. They Build Trust and Authority The fact that the ethical bribe is so well made, solves their problem so perfectly, and is branded for your business, will help to spread trust and showcase your niche authority quotient well. Always double-check the facts you share with your audience to ensure that not only is the information demonstrably accurate, but it’s also updated and current. Even when you use PLR to create the lead magnet, you’ll want to check your facts. They Build Your List Fast Anytime you want to build your list, focus on finding more points of entry into the list. If the only point of entry right now is if you make a sale, obviously that’s going to be slower. If you have multiple points of entry with multiple lead magnets designed to attract different members of your ideal customer audience throughout their buying journey, you’re going to be that much more successful with fast list building. You Learn More about Your Customers The exciting thing about creating lead magnets is that it requires you to do some study into your audience and your competition. When you learn more about your customers, you are always going to do better in your business. The act of getting your customers to download the freebie and then potentially buy something that you suggest, is going to help you get to know them even more – especially if you watch your metrics and study the data generated by your actions. Converts at a Higher Rate Customers who buy via your recommendations after joining your list via a freebie tend to show more customer satisfaction. After all, they made a purchase after seeing what you offer and liking it. This means they’re much more easily satisfied than a customer who purchased without any idea of what they would get. Everyone Likes Free Stuff Human nature is such that we tend to like getting stuff for free. This is the main reason why so many people fall for scams. They really want to do things the easy way and sometimes to look for the easy thing is not good for customers. You can help make it useful by giving them a highly valuable and targeted freebie.

Sample Content Preview HOW ONLINE DATING SITES WORK I f you're like many single individuals, you may be tired of sitting home alone every night waiting for the perfect significant other to come your way. If you're not into the bar and nightclub scene, where does that leave you? Many people are turning to online dating sites. They're very popular, offer many opportunities and there are many to choose from, more almost a new site created every day. LOOK for Reputable Online Dating Sites Before you rush out and join the first online dating site you find, do your homework and research the sites to see what they have to offer and how others rate them. If they're a legitimate online dating site, you'll be able to find reviews others have left about them. Check them out. Each online dating site you find is going to promise you the world and swear they're the best. Look around or ask around until you find the right sites. DO I Have to Pay for Online Dating Sites? The good news is that you don't have to pay to become a member of an online dating service. You will get more options if you have a paid membership, but until you know this is really a site you want to use regularly, enjoy the free services for a while. Check out what they have to offer and if you think it's a site you'd like to join. Typically, free members can view photos of others but must pay a membership fee to be able to see more information about the individual or communicate with them. HOW DO I MEET OTHERS? When you join online dating sites, you'll give out information about yourself to the individuals running the sites. They have a huge database that listed thousands of others looking for someone special. They match you up with individuals that share the same interests as you. These sites have excellent tools to help you find the right indi-vidual and screen out undesirables or those you have nothing in common with. SETTING Up Your Profile One of the first things you'll do when you join an online dating site is set up your profile. Your profile is what others will see so make it good. Your profile should consist of your picture and information about yourself. By information, I mean what your interests are, what you're looking for, hobbies, etc. Do not put any more personal infor-mation than possible on your profile. You don't know who will be viewing your profile, so you don't want to give out private informa-tion. Many of the online dating sites will offer excellent help in setting up your profile. I f you've been unsuccessful at getting a date and are considering an online dating service, here are some tips to help make the process easier. The first thing you need to do is ask yourself what exactly you are looking for in a date. Too many people jump into online dating sites with no idea of what to write down in the profile or preference section, and then get frustrated when they don't find the ideal person. You may tell your-self that you want a date so bad that you'll accept anything the site offers. This is not true, though, as you'll find out the hard way if you don't do a little self analysis. You may be a serious member of your church. If this is the case, you'll probably be interested in someone that shares your religious beliefs. You may also be looking for a specific age group or certain culture. While you may think you have no preferences, everyone has preferences. The fantastic thing about online dating sites is that they'll act on what you tell them your preferences are. They have unique tools that allow them to weed out individuals that do not match your criteria. It's amazing what these online dating sites can accomplish for couples! Do not make the mistake many beginners do of beefing up their profile with stuff that just is not true. If your true intentions are to get a date that may lead to a relationship, you really don't want to have to explain why you lied on your profile and watch a potential relation-ship or friendship end on the spot. If you're not interested in marrying and having children, don't say that you are just to get a date. You're just wasting your time and theirs. Although most people will say looks don't matter, they still want to see what the other individual looks like so always post a photo with your profile and post a current one. Pasting a picture that's ten years old and taken when you were younger and 100 pounds lighter is not being honest. Post a current, attractive and appropriate picture. A picture really can be worth 1000 words! If you're planning on joining an online dating site and taking advantage of all their benefits, be prepared to pay a membership fee each month. You may feel as though it's too costly, but is there any price tag on possibly finding your soul mate? If you were going to the bars and nightclubs, you'd be spending a lot more money with prob-ably less desirable results!

Sample Content Preview CAMPAIGNS What It Is? Advertising through the PPC method allows you as a business owner to place ads with keyword usage within search engine result pages, of course, for a price. The goal of PPC is to help website business owners attract targeted customers. Target customers are those that are already looking for your product offerings or the similar; this helps you by putting your ads and business in front of those who are most likely potential buyers. The goal of PPC methods of advertising is to provide you, the site owner, to control your budget while still gaining maximum site exposure. Understand, you do not pay for the placement of your ad; instead, you pay once a potential customer clicks on your ad and goes onto your website. The amount you pay for that customer has already been agreed to through a bidding system. It is imperative to your site’s success to appreciate that you are paying each and every time your link is hit and your landing page is accessed – remember your budget! When first starting out with your PPC campaign you must keep an eye on your budget and be prepared to spend a bit more during your first few weeks while you learn the system. Once you have your funds ready, it is time to determine your keywords. Make sure you properly research not only the best keywords or keyword phrases, but also the value of those words in terms of competition. Move onto creating your ad and creating an account and before you know it, you will have plenty of data to help you steer your efforts. Often times, third-party companies allow for ads from search engines to be placed on their site; these are often referred to as a content network property. This is a benefit for all involved; especially considering it is not often in life you get a situation is win-win-win. See, the third-party gets a portion of the revenue paid by you the advertiser. In fact, they can earn upwards of eighty percent. Consider when you have searched for an item or information on the web and landed on a website full of information; remember the ads that are on the page? These ads usually have something in common and complementary with the item or information you sought. It is not uncommon for consumers to ignore the ads on the content network and this place is not nearly as valued as listing high on the search engine results page. When your ads appear on a content network property, do not be concerned – your ad is still being seen! In fact, your ad is being displayed and seen along side similar or complementary information to your product. Now, there may not be a high click through rate, but these searchers will most likely resemble your target audience and therefore, resemble your customers. TYPES OF PPC There are mainly two different types of PPC, flat rate and bid-based. Flat-rate Flat rate is an excellent option, especially if you are selling prod-ucts at great prices. This is often the option selected by those who have a need to show-up in the comparison shopping results page. On these types of search engines, customers are highly targeted along with the choice of product with minimal rates. Remember, you can always pay more for higher ranking, but you may find you do not need to after gathering some baseline data for comparison. Question if paying more will actually gain you any more attention than the current or if changing your ad would prove wiser. If you decide that you want to change your ad or even pay more for a higher level of exposure, check to see if that site uses rate cards. Rate cards have a fixed amount due per click but are according to the possible areas available as advertising space. Now, do not assume you are restricted to those prices only; no, you can negotiate if you are offering the search engine owners a long-term and valuable contract. BID-BASED Bid-based provides you the buyer lots of opportunity to control your budget; this type of PPC is like an auction for advertisers. Each PPC client informs the networks how much they are willing to pay to rank higher on the search engine results page – you set the maximum amount you are willing to pay and compete against other advertisers. The competition is conducted as an auction and each advertiser bids for the spot and you dropout when the bid has become too high for your budget. Often there are several spots open and this is often dependent on keyword. When there are several spots, they will be put in value order of the bid and perhaps ad quality – make great ads! BUDGETS & Bids You will have to determine what your max rate will be when using PPC; when making this determination remember to consider that the web is open 24 hours a day 365 days a year. If you do not take the prior into consideration, you will find that PPC can get very expensive really quick. While you try to make this economically tough decision, try Yahoo’s Estimator Tool. This tool will help you develop and calculate possible budgets and is very useful in judging how much money you will spend to take on your competitors and if it will be worth it. Overall, you want to spend enough to grow into the top five spots in the search engine results page. You will also have to consider the value of your bid in terms of keywords. Some keywords are worth more than others are; in fact, some of the most popular keywords will prove almost impossible to afford. The affordability of a keyword has much to do with the finan-cial power of your competitors, especially national brands. In these situations, you may want to look for keywords that are very specific so that when your ad does get clicked on your chances of conversion is greater. PREPARING Your Ad When preparing your ad, make sure you consider your audience. Take the time to learn their language, their hobbies, their hangouts, and their demographics; doing this will provide with a great deal of knowledge. This knowledge will gear your ad in the right direction to create eye-catching ads that get attention that leads to conversions. Do not forget to make your ad and landing page cohesive so searchers know they have landed at the right place. Additionally, make sure the ad links to the information that the potential customer is seeking or your bounce rate will be higher than you desire.

Table of Contents Chapter 1: Introduction To Facebook ... 1 Chapter 2: Basics Of Facebook Marketing .. 2 Chapter 3: Building Your Online Presence Using Fan Pages 4 Chapter 4: Getting Opt-Ins Using Facebook .... 6 Chapter 5: Viral Power . 8 Chapter 6: Integrating Facebook With Other Websites 10 Chapter 7: Facebook Advertising .... 12 Chapter 8: Facebook Mistakes To Avoid ... 13 Wrapping Up 14 Sample Content Preview Chapter 3 Building Your Online Presence Using Fan Pages So how do you grow your business using Facebook Fan Pages? Well, the first thing you must do is sign up for a page. If you already have a Facebook profile, scroll down to the bottom of the page and select “Create A Page”. Once you have created a page, fill in all the necessary details of your business such as contact information, maps, post up a photo of your company logo etc. The next thing you must do is get your customers and followers onto your Facebook Fan Page. You can do so by encouraging them, whether through email or your website to join and “Like” your Facebook Fan Page. Getting more fans Besides asking your existing fan base or email list to join you on Facebook, another option is to advertise using Facebook’s advertising system. You can either send them to your Facebook page or send them to your website, but usually sending them to your Facebook page is the cheaper alternative. What’s next? Once you’ve got a page set up and a fan base up and running, you should focus on providing targeted, valuable content to your fans. By encouraging them to interact on your page, you create more hype on the page and they would be more likely to share it with their friends, thus getting you more followers. Chapter 4 Getting Opt-Ins Using Facebook Have you heard of a landing page or opt in page? Marketers online use them to get leads for their email marketing campaign. Did you know that it is possible to set up a “Facebook Landing Page” using Facebook? Search for the “Facebook land page app” and install it in your Facebook Fan Page settings. Then, you’ll have to add in html code into your “before liking” box and “after liking” box. Basically, how a Facebook Landing Page works is you attempt to “bribe” people to “Like” your Facebook page in exchange for access to a free gift. This free gift could be something like a free e-book or an online video course. Combine this with your Facebook Advertising funnel, it’s like you are typically paying for leads! This can be a quick way to build your list fast and cheap with highly qualified subscribers. A non-fan has to “like” your page to get a free gift. New fan will then get instant access to the free gift by entering his name and email (this is your code for the opt in box) Another simpler way of getting leads fast is simply promoting your landing page on your fan wall, since the fan wall is always the most popular and has a lot of eyeballs; the potential of growing your list fast through there is very big. Chapter 5 Viral Power One of the reasons why Facebook has picked up so fast as the largest and one of the fastest growing websites in the world is because it is viral in nature. Things spread easily via word of mouth with Facebook. That is why many big corporations have recognized this power and have been finding ways to tap into this power. Whether you are a small business owner or own a huge chain of businesses, you have the potential to tap into the viral nature of Facebook to grow your business rapidly. Here’s how: Every person on Facebook is connected to his or her friends through the network. Status updates of each person such as “Liking” a page, writing on someone’s wall will be shown on that person’s news feed. What happens is this – When you get your Facebook fans to interact with your Facebook page, whatever actions they take will be shown on their news feed as well. This in turn would appear on the news feed on all of their friends. This will spark curiosity among their friends and they would be likely to click on your Fan page to see what’s going on. The viral magic happens when more and more people start “Liking” and interacting on your page. Your fan page could grow 10 times the speed in no time!

Table of Contents Twitter As Your Marketing Tool ..... 1 Chapter 1: Introduction To Twitter And Social Media ..... 2 Chapter 2: Basics Of Twitter Marketing .... 3 Chapter 3: Building Your Twitter Page ....... 4 Chapter 4: How To Get More Twitter Followers . 5 Chapter 5: The Twitter Marketing Strategy .... 6 Chapter 6: Integrating Twitter With Other Websites ....... 8 Chapter 7: Advanced Twitter Tricks ..... 9 Chapter 8: Twitter Mistakes To Avoid .... 10 Wrapping Up ... 12 Recommended Resources ....... Error! Sample Content Preview Chapter 2: Basics Of Twitter Marketing Like any business, you must have a clear game plan or marketing plan or you may find yourself spending plenty of precious time using Twitter but seeing few results. Remember you are using Twitter for marketing and not a casual tool. Think of specific keywords in selecting your Twitter username. Keep it easy to remember and spell. For personal branding, your own name works wonders. Also, don’t forget to think keywords in your short bio. People will often find others on Twitter by searching keywords in Twitter Search. Choose a good picture of you for the image because most people remember faces well. When your account is set up be sure to start tweeting (status updating) right away. Don't be picky. Just start sharing. It's important that you have some updates on your Twitter page before others see it. Remember, content is king. Tweet links to your videos, squidoo lenses, articles, blogposts, audios, or anything else interesting to your target niche market. Once you have a huge following be sure to post content regularly. Since you can post to Twitter via cell phone, instant messaging, Facebook, Squidoo, MySpace, Blogger, TypePad, and Wordpress new tweets can happen even when you are doing something else. Chapter 3: Building Your Twitter Page The first thing you must do as get an account at Twitter.com and setup your profile page ASAP. Use a custom twitter background instead of those templates (a big no-no). On your profile page, put up a quirky yet description about yourself or your business that gets people curious about you. For your custom twitter background, you can use a glamour shot and design graphics which display your business logo, website/blog url, Facebook fan page url and email so that people can contact you easily. Try not to put your images too far to the side of the page as certain browsers with different resolutions will cause the details to be hidden. Don’t put it too centre either because the tweet box will block it! Also, use a clean, simple design so that people who visit your twitter page can have an enjoyable experience. Once you’ve got your Twitter page up and running, it is time to start getting followers! Chapter 4: How To Get More Twitter Followers In the beginning of your Twitter campaign you can click "find people" and via Gmail, Yahoo, or AOL you can find friends who already use Twitter. Find and follow the leaders in your niche by scouring the many Twitter user directories. Be prepared to spend time observing these leaders and the various social orders within the user base. These observations will help you to find the leaders in your niche.. Pay particular attention to these trendsetters/influencers. Befriend as many of your competitors as possible, but do not forego the small guy as they tend to be quicker to repost your messages. These relationships should be nurtured over time and a few may well lead to some kind of joint ventures in the future. Another simpler way of getting followers fast is simply promoting your Twitter on your blog, Facebook fan page or email lists of people who are already following you. Tell them that they can get the latest updates and news (as well as special offers) by following your Twitter. In short, join the conversation and get involved in your community! That is the fastest way to build a huge following. Chapter 5: The Twitter Marketing Strategy Every business needs a marketing strategy. Here’s some simple twitter marketing strategy you can immediately learn and apply to your business to start growing it immediately: Who do you want to reach on Twitter? Be specific and limit your scope to the demographic you really need – Don’t try and hit everything that moves! Look up at least 10 of your customers on Twitter (a quick name search on Google can turned up their Twitter profiles). Once you’ve found some, look at who they’re following and who they talk to. These people could also become part of your audience. See how they describe themselves and the keywords they use. The goal here is not to find everyone you’d like to interact with (that would probably be next to impossible), but to find people who might fit into your audience. Try to lookout for important people in your audience. Understand their language- You need to understand how your audience talks, what they like, and what they share. Look up what people are saying about your company. Are they saying good things or bad things? Are they asking for advice about what product or company to choose or are they giving feedback?

Table of Contents Introduction 04 Chapter 1: What Is List Building All About? 08 Chapter 2: Creating An Email Incentive 10 Chapter 3: Picking An Email Marketing Service And Setting Up A List Building Campaign 14 Chapter 4: Designing An Effective Lead Capture Page For Your Site 19 Chapter 5: Creating A Blog Post With An Embedded Sign-Up Form 25 Chapter 6: Adding An Exit Intent Pop-Up To Your Site 20 Chapter 7: Designing A Lead Gen Survey 34 Chapter 8: Collecting Emails With A Giveaway Campaign 38 Chapter 9: Adding A Lead Capture Form On Your Facebook Business Page 41 Chapter 10: Running A Lead Generation Ad On Facebook 45 Chapter 11: Collecting Emails With A Google Ads Campaign 50 Chapter 12: High-Converting Lead Magnet Ideas For Your Campaigns 54 Chapter 13: Highly Effective Lead Segmentation Tips To Increase Retention 58 Chapter 14: Exit-Intent Hacks To Reduce Abandonment And Increase Subscriptions 62 Chapter 15: Crazy List Building Strategies That Work On Social Media 66 Chapter 16: Alternative List Building Strategies You Can Try 69 Chapter 17: List Building Do’s And Don’ts 73 Chapter 18: List Building Premium Tools And Services To Consider 77 Chapter 19: List Building Success Stories 82 Chapter 20: List Building Frequently Asked Questions 87 Conclusion 90 Top Resources 91 Special Offer 92 Sample Content Preview The future of list building is an exciting mix of automation and more dynamic email experiences. Right now there are companies developing solutions that will help you automate on-site conversations using chatbots that can walk website visitors through a series of steps that include joining email lists. The increase in computer processing power and enhanced internet connectivity is making it possible for online marketing companies to create dynamic funnels that gamify the user experience so moving leads through a conversion funnel is fun and simple to achieve, reducing abandonment and increasing conversion rates. So, are you ready to take your first step into this exciting journey? Yes? Then let us grab you by the hand so we can get started! Chapter 2: Creating An Email Incentive Hey there everyone! Welcome to lesson one of our list building training! Get ready to learn how to successfully grow your business’ contact list from scratch, step by step. We are going to open the training by introducing you to email incentives, which are the basic starting point of a list building campaign. Then we’ll show you how to easily put one together, using tools and other stuff that you already have access to for free from your computer! What’s An Email Incentive? An email incentive is something that you can use to convince people to join your contact list. In other words, it is kind of a reward that you promise to a person in exchange for their email address. More specifically, it can be anything that is of enough value to a potential lead that they would be willing to submit their email address into one of your sign-up forms so they can get it. They’re commonly referred to as “lead magnets” precisely because they work as magnets to capture email leads. You are already familiar with the drill: you do a search on Google to find information about a topic or product first. You find a relevant result, so you click on the URL to check the content. Once inside the content page, a pop-up appears offering you a free eBook, or promo code, or free trial, and you only have to enter your email address so you can access the offer. Now the business or marketer running the website has your email address and it’s free to contact you with more content and offers. It all worked because you were willing to give your email address so you could get what they offered! Email incentives are at the top of the conversion funnel, they’re designed to attract the visitor and to make them want more. As such, they’re not too elaborate, and they don’t give away a complete product or content piece. That’s why they can be easy to create on your own, and in this lesson we are going to show you how to create an eBook that you can use as your incentive, real quick. Creating Your Own Email Incentive The easiest tool that you can use to create an attractive eBook is Microsoft Word, or any other similar text editor with the same basic features. For this example we are going to use Word, so let’s start by opening a blank Word document. Next, let’s select a template to format the eBook. For this, you simply have to click on the “insert” tab, and then on the “cover page” drop-down button. This will show you a selection of cover page templates. We recommend you pick one that lets you to easily insert a cover image, the title of the eBook, and a brief summary. Like this one, for instance. What we’ll do now is replace the stock elements in the cover template with our own elements. First, we’ll right-click over the image. Then we will move over “change picture”, and we will select “from file” so we can replace this image by selecting one from our computer. Ok, now that we’ve replaced the image, let’s replace the “document title” text with the title of this eBook. Let’s now replace “document subtitle” with a nice subtitle to compliment the title above. Alright, let’s now replace the “abstract” text with a summary of the eBook. Once you edit this, you can replace the placeholder author with the name of the author of the eBook. This could be the name of your client or a pen name. You can also leave this field empty, which we’ll do in this example. Looking awesome so far, right? Now it is time to add the book’s content. Like we mentioned, this doesn’t have to be an expensive long-form content piece. A giveaway eBook can simply be a 1,000 to 2,000 word document that you can use as a teaser to hook the reader and encourage them to consume more of your content.