Table of Contents Table of Contents 3 Introduction 5 Know Your Audience 9 Be Where Your Audience Is 17 Identify Pain Points 21 Share-Worthy Content 24 Join ProfNet or HARO 29 Create an Authority Blog 34 Create Webinars & Training 38 Create an Online Course 42 Resources 48 Sample Content Preview And your marketing campaigns will be far more successful and ultimately, cost you less in terms of time spent tweaking and split-testing campaigns. Because you’ll know what makes people tick. If you already have active marketing campaigns in your niche, take a good look at your campaigns from their side of things. Be objective and see if it truly answers their questions and addresses their main goals, fears or concerns. Are your ads mainly geared towards highlighting features rather than the benefits? Are your campaigns structured in a way that personally connects with your core audience and goes to work at solidifying your brand? Do they help position you as an expert? When it comes to the psychology behind successful brand building and authority positioning, it often hinges on your ability to demonstrate empathy. The more you do this, the easier it will be to resonate with your audience and connect with your customer base. You’ll come off as more personable, approachable and as someone who truly has their best interests at heart. There are 3 basic types of empathy: cognitive, emotional, and compassionate. Cognitive empathy is also known as perspective-taking. It’s the ability to think the way someone else thinks, to imagine you’re them and see how they’d react to something. It’s a useful skill, especially in marketing, but not exactly what you imagine true empathy should be. Empathy should have an emotional component if it’s going to go the distance. Emotional empathy is when you inject emotional triggers into your campaigns, ads, sales copy and general content. How do your customers feel when they look at your ads or read your content? What emotions do you stimulate with your communications, campaigns, emails? Emotional empathy allows you to feel what others do, like when you hear someone laughing and you smile without knowing exactly what they’re laughing at. It’s contagious. And when you learn to inject this kind of emotion into your overall brand, your ability to connect with your audience will become one of your super powers. Finally, compassionate empathy is the ability to identify someone’s emotion and act on that with a solution. In this way, you’ll create something that not only takes their feelings into account, but gives them a logical solution to that emotion. Example: Someone is stressed out because they’re unable to pay their monthly bills. You understand their concerns, what keeps them up at night and act on that with a solution: a business opportunity that will help them gain financial freedom and eliminate stress. Stress is the emotion you identify and your business positions itself in such a way as to become the solution to eliminating or addressing that emotion. And it doesn’t have to be a negative emotion either. Someone could feel elated that they have discovered that blogging is a great way to connect with people and help them but they need to know how to create that blog, launch that blog and grow that blog. The emotion is excitement and happiness. Your solution is to demonstrate to them just how happier they’ll be when they are not only able to share their content with the world, but with your help, they’ll be able to quickly maximize that exposure. All of this comes down to knowing your market so you can position yourself as the expert and authority they are looking for. They’ll feel they need you, that you’re the solution to their problems and that you truly understand how they are feeling and what they need most. That is how you’ll stand out in your market. Be Where Your Audience Is We just talked about the importance of knowing your audience through market research so that you can position yourself in a way that people relate to, resonate with and believe in. The next step is to be where your market spends most their time. Creating your own forum or message board is great, but it’s always easier to connect with people within the social platforms and websites they are already familiar with and actively use. What one social media platform is most commonly used by your core audience? When conducting research for one of my markets, I discovered that most of my younger customers spend more time on Twitter or Instagram while the older generation seems to prefer Facebook. You might even find that your ideal customer likes some other platform entirely, like Pinterest, Reddit or YouTube. The point is: do your research and find out where they are spending their time online. Then join the discussion! Set up accounts on these platforms and create a content plan that stays true to your brand. Don’t confuse your business brand with your personal life, either. You’ll want a separate account where you’re going to share expert advice and high-quality information that targets specific areas of your niche. You don’t need family photos or your political views on that platform. Keep it separate and keep it focused! Also, don’t over extend yourself or you’ll lose your ability to truly connect with your audience through consistent engagement. Instead, choose one or two of the platforms where your customers spend the most time and set yourself up.

Table of Contents Introduction 5 Use The Power of Resistance 8 Weight Training 12 Use Kettlebells 15 Jump Rope 19 Yoga Mat 23 Medicine Ball 28 Fitness Sliders 32 Stair Climber 36 Conclusion 41 Resources 43 Sample Content Preview Resistance Bands. Anyone – at any fitness level – can use resistance bands to improve their workout. They don’t put the same sort of stress on your joints that weights or kettlebells do, while still providing a challenging workout. They’re also great for targeting smaller muscles you don’t ordinarily pay much attention to, like the smaller muscles in your hips that stabilize your quads. Resistance bands are basically giant rubber bands that give you tension, making your muscles work against one another to strengthen them. They’re small and lightweight, easy to pack and carry around, and come in a variety of styles (looped, non-looped, with or without handles). They’re also really inexpensive – you can usually pick up a set for around twenty dollars, depending on the brand and where you shop. You can buy resistance bands on Amazon, of course, but also at retailers like Kohls, Target, and Walmart. With resistance training, the key is to do multiple reps with a rest between, then repeat the set about three times. You’re not trying to bulk up – you’re strengthening muscles and tendons that might not get a good workout otherwise. You can hook a band to a stationary object, like a stair railing, or simply use your body to anchor it (such as standing on the band). You should be working out three to five times a week for about half an hour. Don’t expect massive results with resistance bands – the goal is to strengthen the muscles and tendons, not to bulk up. Here are a couple of easy exercises for you to try at home: Bicep Curl – Stand up with both feet on the resistance band. Your feet should be spread to shoulder width. Hold one end of the band in each hand with your arms straight out to the front, palms facing forward. Slowly curl your hands up towards your shoulders, bending your elbows and squeezing your biceps muscles. Keep your elbows tight to the sides of your body so your biceps do the work. Then slowly lower your hands back down to the starting position. This is one repetition. Try to keep your reps rhythmic and slow so your biceps feel the tension at all times. Do twelve to fifteen reps and repeat three times. Single-Arm Triceps Extension – Stand with one foot slightly in front of the other and foot further back. Loop a resistance band beneath your back foot and take hold of the other end in front of your body with the opposite hand. Reach back over your shoulder with the other hand and grab the free end of the loop (you may need someone to hand it to you). Hold this behind your head by your neck. Your elbow should be pointed towards the ceiling. This is your starting position. Slowly extend your upper hand towards the ceiling until your elbow is straight. Then lower it back to the starting position. This is one repetition. Do twelve to fifteen reps on one arm, then repeat with the other arm. Repeat entire set three times. Weight Training If you’d like to work out with weights like dumbbells or barbells from the comfort of your own home, you don’t have to spend a fortune to get the equipment you need. You can even purchase a good used set of weights for about half the price of a new one, and since free weights are easily stored, you won’t have to worry about having to make room for a full weight bench. There are stores like Play It Again Sports Fitness that specialized in used equipment. EBay and Amazon also handle discounted gear. Amber Nash, founder of FitHealthyBest. com (a health and fitness website geared toward women) says, “Used weights generally sell for 50 cents for the pound, which is half off the price of new weights, which usually run for one dollar per pound or more.” Dumbbells can be used for weight training and for full-body fitness. They’re especially effective because they also work the stabilizing muscles that surround your major muscle groups. You’ll want to start out at a lower weight that will allow you to do between twelve and twenty repetitions without feeling overly tired or over-exerting your muscles. If you’re trying to build muscle mass, you’ll want a heavier weight, so aim for about eight reps. When lifting dumbbells or barbells, when you’re just starting out with this home based workout, concentrate on your form instead of how many reps you are able to do. Move your body slowly and feel the muscles contract so you know you’re doing it correctly. Slower movements also force the stabilizing muscles and tendons to work, which is good for strengthening them. Be sure you’re not overcompensating with another body part, too. For example, when you’re doing biceps curls, be sure to stand up straight instead of taking the weight with your back muscles. If you’re having trouble keeping the correct form, try working out in front of a mirror. You can also do a Google or YouTube search for workout videos and pay attention to how they’re doing the exercises. Form is everything! It will not only help you get more out of your fitness routine, but it will ensure you don’t hurt yourself in the process. Remember to inhale when lifting the weight and exhale when returning to the starting position. You should be working out three to five times a week for about half an hour at a time, if possible. Don’t expect to see massive results immediately. It’s going to take several weeks or months of regular work before you notice significant muscle changes.

Sample Content Preview “How To Make $10k A Month From Facebook And Your Website – Learn More At yourdomain.com” You do not want your visitors to spend too much time on your Facebook Page. Your goal is to drive them to your website so that they can really get involved. So use your intro to the best effect. Add Links to your Website There are many Facebook Pages out there that do not have a link to their website. This is just unbelievable but it happens a lot. People tend to be really lazy when it comes to completing their Facebook Page profile. You do not want to do this. There is an About tab on your Facebook Page for a reason. It is your opportunity to tell people who you are and what you stand for. It is also a chance for you to add a link back to your website. A lot of people that visit your Facebook Page are going to check out the About tab. They will also be interested to have a look at your website so put in the effort here. There are other places in your Facebook Page that you can add a link to your website as well such as the Personal Information and Biography sections. Use all of these opportunities to showcase different parts of your website. For example, you may have a post on your website that provides a lot of value and gets a lot of traffic. You can add a link to this post directly from your Facebook Page. Maybe you have a special offer right now and you want to link to this? Just make sure that you use all of the available links available to you. The About Tab It is really simple to edit your About tab. Just click on the About tab and then look for the “Edit” link for each of the sections. Click the relevant Edit link to change the section e.g. Biography. To add a link to your website in the different sections you will need to use the full URL. You need the “https” component (you are using SSL on your website aren’t you?) and the full domain name and page name. So for example: https://yourdomain.com/mybestpost Just click on save when you are done with your edits. Don’t just add links to your About tab. Provide valuable information about yourself, your business and how you can help people. Make this compelling and don’t just write anything. Use your copywriting skills to persuade people to follow you. The Page Milestone Technique Did you know that you can add links to your website using page milestones? If you are not sure what a page milestone is, it is basically a significant event in the growth of your business. You can, and should, feature these milestones on your Facebook Page. It’s simple to add a page milestone. Under your cover image you will see a button with three dots. Click on this and a menu appears in a drop down box. At the end you will see “Create Milestone” so click on this. Facebook calls this a story. You need to add a good title, description and the date of the milestone. Always add a relevant image to your milestone as well. You can add a link to an external website here too using the full URL as you did in the About tab. You need to come up with some good milestones and not just write anything. Your milestones are your story and they provide a good way for you to connect with your audience. Add milestones that will trigger emotions. People love “zero to hero” stories so make good use of this. We will cover your back story in the next chapter. When you add your milestones you want to leave people wanting more so you can use a cliffhanger technique to persuade them to click the link that you have added to each milestone. For example, you could tell them how you made your first full dollars online and then tell your visitors that they can see more details by clicking the link. Plan your Facebook Page Profile You can always edit your About tab and your milestones on your Facebook Page. We recommend that you plan everything out and ensure that you have more information available on your website. At the end of the day, getting Facebook users to your website is what it is all about. So we encourage you to think carefully about the information you add to your Facebook Page. If you don’t complete the sections or just enter a few words as the bare minimum then you are missing a golden opportunity for free traffic. In the next chapter we will discuss the importance of your personal story… The more influence you can create with your Facebook Page the more free traffic you will drive to your website. So you need to aim to be as big an influencer as you can. To kick this off really well you need a convincing personal story. If you don’t have a good back story then your influence will be extremely limited.

Table of Contents Introduction . 5 Chapter 1: Keeping Fit: A Route to Sanity ..... 8 What is a Home Workout Plan? .... 9 Vital Features of an Effective Home Workout Plan ... 10 Link Between Physical Health and Mental Health .... 13 Chapter 2: Doing It For Yourself ..... 18 Avoiding Unnecessary Attention . 18 Keeping Fit With the Right Motive .... 20 Staying Clear of Media Pressure .. 22 Signs You’re Working out for the Wrong Reasons .... 23 Chapter 3: Benefits of Staying Fit .... 26 Prevents Muscle Loss 26 Improves Digestion ... 27 Enhances Appearance ..... 28 Improves Mental Performance and Work Productivity .. 29 Have A New Circle of Productive Friends ..... 31 Viable Alternative to Social Media Activities . 32 Chapter 4: The Science Behind Physical Fitness ..... 34 Boosts the Immune System ... 34 Reduces Cancer Risk . 36 Prevents Cardiovascular Disease . 37 Decreases Chances of Diabetes .... 38 Improves Bone Health ..... 39 Chapter 5: Physical Fitness and Your Sex Life .. 43 Attracting the Opposite Sex ... 43 Self-Confidence When Asking or Going For A Date .. 45 Keeping Fit and Libido .... 47 Fatigue, Mental Exhaustion, and Sex 48 Sex-boosting Exercises .... 49 Chapter 6: Tips on Creating a Feasible Workout Plan ... 53 Crescendo all the way: Starting with the Easiest Tasks ... 53 Typical Home Workout Plan . 54 Chapter 7: How To Create A Diet Plan .. 63 The Link Between Physical Fitness and Feeding Habits . 64 Typical Diet Plan .. 66 Nutrition Guidelines .. 66 Tips for Dieting Success .... 71 Chapter 8: How To Maintain Your Plan and Momentum .... 73 Be Consistent with Time and Location .... 73 Always Remind Yourself About the Benefits . 75 Surround Yourself with the Right People 76 Keep A Journal of Your Progress . 78 Share Your Results with People of Like Minds .... 79 Conclusion .. 81 Sample Content Preview Indeed, we cannot deny the added advantages of visiting a gym or hiring a physical trainer to develop your physique. An expert has both the knowledge and experience to give you a customized routine that will get the requisite results. Nonetheless, you don’t need a gym membership to build your muscle or lose weight. If you’ve been observant enough, you’ll notice that many people post pictures and videos about their home workout routines online. It is true that you shouldn’t believe everything you see on the internet because many people post false information just to get likes and positive remarks. Nevertheless, the reality is that many people are improving their physical appearance without leaving their homes. You can be one such person if you’re ready to pay the price. A home workout plan is a deliberately structured routine to improve your physical appearance by carrying out various exercises. Indeed, there are equipment and facilities that can make this process easier. Nonetheless, you don’t have to break the bank to get a good sweat, lose weight, or develop your muscles. You can still lose weight or build your abs with minimal or no investment by choosing the right plan and tasks. Vital Features of an Effective Home Workout Plan Just like any activity, there are vital components that are integral to the success of your home workout plan. Once these features are missing, you’ll only have a plan but will never execute it. They include: Purpose When you fail to define the reason for an activity, it will eventually become redundant. You need to ask yourself why you need to start regular exercises. Do you want to start so that you can post a picture on your social media profile? Do you want to do it because it is the current trend? If your reason is flimsy, you’ll stop very soon. Therefore, you have to ensure that you have a clearly defined objective before starting your plan. Endeavor to write your targets down so that you can tailor your plans in the right direction. Your goals will also help you to develop an effective diet plan that will support your commitment to physical activity. Vision A vision is something you see long before it happens. Having a clear vision about the kind of person you want to be determines the kind of commitment you’ll have today. It enables you to channel your energy and resources in the right direction. The purpose of starting a workout will affect your vision. Meanwhile, your vision will determine the kind of exercises you’ll perform. For example, if you’re doing exercise to develop your abs, you’ll not have a workout plan that encourages the development of butt muscles. The kind of physique you imagine yourself having is what will determine your routine. Gradual Process Nothing you do in a hurry can stand the test of time. Rushing may earn you some quick results, but you’ll not be able to sustain it. Besides, impatience often leads to desperation, which often leads to disastrous outcomes. In the context of physical activities, it can make you engage in strenuous routines that can have adverse effects on your health. You must never forget that developing your physique is a gradual process. Impatience and desperation can make you injure yourself or become discouraged along the way. You need to enjoy the process to make your home workout plan a success. It is good to use the body shape of others as inspiration, but you must never forget that it took them time to achieve that physique. Motivation The fuel of any aspiration is passion. Zeal spurs you to follow up on a plan or strategy to ensure that you succeed. Your home workout plan will never become a reality when you lack motivation. You must be excited to do your press-ups every day. Once you lose the desire to go on, you’ll quit. So, use your vision as a springboard to get going, especially during days when you’re tired or in a bad mood. Joining a fitness club may encourage you to sustain your momentum. Nonetheless, if you’re self-motivated, you can still be consistent all by yourself. Commitment You cannot separate motivation and commitment. When you’re motivated to carry out a task, you’ll commit to it. A plan that lacks commitment will only remain on paper but will never be executed. Laziness is one of those factors that can stop you from achieving your desired body shape. So, ensure that you don’t allow laxity and boredom to set it. Anyone can start working out, but only committed people can sustain the momentum in the long run. There are some critical tips that can help you sustain your plan. You’ll learn about them in subsequent chapters.

Table of Contents Chapter 1: Killer Traffic Generation Tactics . 1 Chapter 2: Leveraging On Search Engines ... 5 Chapter 3: Magic Of Article Writing 10 Chapter 4: Viral Traffic Effect Through Affiliate Programs . 15 Chapter 5: Other Known Traffic Generation Methods That Kill ... 20 Chapter 6: Using Per-Per-Click Programs .. 25 Chapter 7: Leveraging On Online Medias .. 29 Chapter 8: Buying Ad Space On Other High Trafficked Websites . 33 Chapter 9: In Closing ... 38 Sample Content Preview This will ensure that you receive traffic for a number of different keywords. In addition to a link exchange campaign, you will also want to run a complementary content-creation campaign. This will consist of creating new pages for your website based around keywords that are receive little traffic, but have no competition. This will allow you to virtually dominate all of the traffic for that given keyword. And there you have it: the basics of how to optimize your sites to receive search engine traffic – and all within a short article. Just get inbound links to your site and optimize pages for keywords that no one is competing for. CHAPTER 3: MAGIC OF ARTICLE WRITING 3.1 How to Use Articles in Bringing Traffic to Your Website Do you know how to use articles when driving traffic to your website? There are several ways in which you can do it; however, two are used more than any other method. The first method is to submit to article directories. The second method is to submit to article publishers. Regardless of which method you select, there are some basic protocols you should keep in mind when using articles to bring traffic to your website. The first thing that you should keep in mind is that you should actually write a high-quality article that people will be interested in reading and will follow through all the way to the conclusion – and then the resource box. The second thing that you should keep in mind is that your resource box must further compel them to go beyond simply reading – and jump to your site to consider whatever you are offering there. You can do this a number of ways. But whatever you do, remember to include a call to action right before you suggest the URL. Additionally, when you write articles for directories, you will want to optimize for a keyword within the article. While most don't take this approach – they only optimize articles on their own website – it is actually an excellent way to generate organic search engine traffic for your articles (in addition to the traffic they receive from the actual directory's search engine). Now, in addition to simply submitting your articles to directories to improve your natural search engine rankings and also to receive direct traffic, you will also want to submit them to publishers, as I mentioned above. This isn't quite as easy. For this task, I would personally suggest using a service such as https://www.thephantomwriters.com or https://www.article-marketer.com. Both of these provide excellent paid services for article submissions to both directories and publishers. 3.2 Tips on Writing Your Best-Distributing Article As with anything in Internet marketing, there are no set rules that you absolutely must follow. However, there are a number of simple guidelines that most marketers – no matter how creative they are – will go by, as experience dictates that ignoring certain realities will only yield failure. The first thing you shouldn't ignore is the commonly held belief that writing a 300-400 word article will produce the best results by far. This, quite frankly, is true. Unreasonably lengthy articles are more likely to turn a reader off than to intrigue them to continue reading. And articles that are short or lacking content will similarly turn off the reader.

Sample Content Preview The only mystery in all this is why so many sites choose to try and cheat the system instead of doing things properly. And the simple answer is that it’s easier to try and cheat and that trying to cheat will get you results faster… but to a more limited degree and with a high chance of your site being eventually penalized or de-indexed. A lot of people just don’t know how to market properly, or they assume that they need a massive budget (which isn’t the case). So let’s take a look at how you should go about internet marketing in the right way, shall we? It Starts With a Brand It all starts with creating a brand – and with understanding exactly what a brand is. A lot of people assume that a brand just means a name and a logo but it is actually much more than that. A brand is instead a commitment to quality and a mission statement. It starts by knowing why your brand exists and what it is that you want to achieve. And this cannot simply be wanting to earn money! Instead, you need to think about how your brand is going to change the world for the better, about what your subject matter is going to be and about why people are going to care about your posts and your products. As many businesses advisors would say – it’s about the ‘Why’. Why do you do what you do? What is it that sets your business apart from others? Once you know this, you can create a logo that communicates that fact and that helps people to understand what you’re all about. You then create content that will help you to communicate your message and provide that value. And you make sure that every product, every video and every other thing you create is all in-line with that same vision. Doing all this will ensure that people know what to expect from your site and whether or not it is for them. More importantly, it will allow you to start building fans and it will mean that people can feel like they are a part of a movement or a mission – rather than just reading some cheaply-made website. You can even create a name for your fans, maybe create a slogan and generally ‘recruit’ people to your ‘fitness army’ or your ‘money making empire’. Don’t try to appeal to everyone – know exactly what your brand is about, who it appeals to and how to get those people on board. This also inherently means that you need to pick subject matters that you genuinely interested in and passionate about. This will come across in the way you talk about your site and in the quality of your content so do not try and fake it! If you have a fitness site, or a site on synthesizers, and you hire someone generic to write your content, then it is never going to be in the top 5% of websites. Why? Because a writer – even a very good one or a very well informed one – doesn’t care as much about your brand and won’t know enough about the subject. They will only ever be able to research the topic and then essentially re-write the content they find. Thus it will never be truly ground-breaking or original, it will never be completely new and exciting. On the otherhand, if you are a huge fan of the subject yourself and you write the content, then you will have a unique voice and something unique to say on the matter. The only exception is if you find a writer who is truly passionate about the subject and who knows it inside out. A writer who cares about your brand and who has something genuinely new to say. Quality in Everything You Do This will help you to create genuinely great quality content but you also need to think about how you’re going to offer that kind of quality in everything else you do as well. Think about your own experience on the web. You’re clearly an intelligent person if you’re reading this and considering starting your own online business, so no doubt you can readily tell the difference between a high quality site and a low quality one. And no doubt you have been put off of looking at low quality sites in the past or put off of buying from them. How often have you visited a website, noticed that it is poorly designed, and then decided to go elsewhere? When you load up a website and it doesn’t quite fit onto the page (meaning it doesn’t use a responsive design). When the content is clearly written by someone who doesn’t speak English as a first language. Or when the logo is kind of grainy and low quality. Or how about when the content is all in one single block of text with very few headings and a small font? All these things are enough to immediately put you off of reading and to certainly prevent you from spending any money. Your job then is to ensure that there is quality in everything you do and that your site has the kind of professional sheen that you associate with the very best sites in your niche. Nothing short of that will suffice.

Sample Content Preview The primary way to make money from a digital product is simply to sell it. This is what most PLR product creators expect you to do and they have provided all of the means to make it as simple and easy as possible. This is why most PLR packages don’t only include the ebook or other digital product for you to sell but also come with extra materials to help drive more sales and the marketing materials you need to convince more people to buy – things like sales pages, adverts, emails and more. This is what makes the PLR product business model such a fantastically smart one: it is a literal ‘copy and paste’ business model. And it goes even further than that too – seeing as you’ll often also have evidence that the product is already selling. That completely removes any risk because you know that the product you’re choosing at least has the potential to be a big earner. Simply take the existing product and all of its marketing and then upload it to your own server. From there, you can begin to profit. Oh, and seeing as the product is so quick and easy to set up and start selling, there’s also nothing to stop you from selling multiple products from your site and thereby scaling your business in a big way! Just buy a few more PLR products and add those to your site as well and that way you can double, triple or quadruple your sales and profits! This would take a huge amount of time to accomplish were you trying to do the same thing with digital products you created from scratch. Use Your Product as an Incentive But selling PLR products is only one option. Another option is to use them as incentives to encourage people to sign up to your mailing lists. Many creators and bloggers believe that email marketing is one of the most important ways to drive traffic to a blog and to sell products. Email gives you a particularly direct way to reach your audience that isn’t controlled by a third party (unlike Twitter or Facebook) and because your subscribers need to actively sign up, it tends to also be a very ‘targeted’ audience, meaning that they’re people who will be likely to be interested in your products and want to buy from you. There’s also the opportunity to use longer-form marketing here and to gradually build a relationship/build interest in a product – something that is hard to do with social media seeing as you have no assurance that people will see all your posts on Facebook or Twitter. The problem is getting people to sign up in the first place, which is why it pays to have a digital product that you can use as an incentive. The idea is simple: you offer a completely ‘free’ product but the only way your visitors can get hold of it is to sign up for your mailing list so that you can send it to them. The free incentive then serves double purpose as it will also allow you to demonstrate the kind of value that you’re capable of delivering through the written word and that in turn will encourage readers to want more of what you offer and to make a purchase. The great thing about PLR packages is that they will often include things like incentives (often free reports) and even the squeeze pages (pages that you place the sign-up forms on) and the emails themselves all as part of the same package. Even if they don’t though, you can purchase a relatively small PLR product and then use that as a tool to encourage more people to sign up to your mailing list! ‘Bundle’ Your Products As mentioned, one of the best things about selling PLR products is just how quick and easy it is to add extra products to your repertoire and to thereby start selling more and more items. But there’s another reason to consider buying additional products too – and that’s that it will allow you to create ‘bundles’. A bundle of course is a selection of products that you are going to sell together in order to offer your customers savings. For example, you might have a book on building muscle and a book on losing weight and you might offer to sell both of these individually. But what you can then also do, is to offer to sell them as a pair and call it the ‘ultimate body recomposition package’. This is important because it offers the customer the chance to choose the option that best suits their needs. Perhaps the customer wants to save money and they’re only interested in losing weight. In that case, it’s a good thing that you have provided the option to just focus on that one area. But if the customer wants to know as much about fitness as possible, then offering to combine the two books into a single package – with savings – is a great way to cater to that kind of audience too. You can combine as many books as you like to make ultimate and superior packages, or you can break them down as small as you like, even selling off chapters. This way you don’t lose out on customers who only want to spend a small amount of cash, or who want as much information as humanly possible… Add Affiliate Links Once you’ve sold the product, that’s as much money as you can make from that particular item right? Wrong! In fact, there’s nothing to stop you from continuing to earn more and more from a single item by using it as a way to encourage more sales and greater engagement. One of the simplest ways to do this is by adding your own affiliate links inside the book. This is something that you can do very easily, seeing as most ebooks are going to be providing advice and guidance. What’s more, is that the people who buy your books are making a serious commitment to following that advice and to following your recommendations.

Sample Content Preview How to Plan Your Demos Successfully Even live productions need a plan of action. A plan ensures you get all the crucial details across to your audience effectively to achieve your goals. The following important information details the things you need to keep in mind when planning your live demos: Determine Who Who are you giving this demonstration to? Make sure you understand them and their problems completely. This will help determine what key bits of information you want to share and showcase within your live demo. Determine Your Goals What is the goal of the live demo? Do you need more sales, or are you just trying to provide education for your audience? The best way to get this clear in your mind is to think of the next steps you want your audience to take. When the presentation is over, what do you hope the viewers will do? Write these down, so when you start creating your outline and script, you are sure your goals will be accomplished. Determine When Schedule or make a note of a time that best works for your audience. Since you know who they are, you should have a good idea of what the best time is to go live. For example, if your products help those who tend to be night owls, it is probably not a good idea to host early morning live demos. If you conduct live demos with a specific client, reach out to them and be sure the time works with their schedule. Determine Where What platform do you plan on using? Do you plan on live streaming on a social media platform or hosting a webinar? This, again, will be determined by the type of audience you will be talking to. If they are younger, it is likely better to engage with them on a popular social media platform like Instagram or Facebook. It is also essential to determine where you will be demonstrating the product – at your house, a busy location, or office building, for example. Make sure it is set up and ideal for the situation and product demonstration. Your location can negatively affect the way your product or service looks or works if it doesn't make sense. Ensure there is proper lighting, good internet connection, not loud or high traffic areas, and so forth. The goal is to make sure it is pleasing to watch, understandable, and enjoyable to your audience. Determine How and Develop an Outline How do you want to demonstrate the product? What key features and benefits do you want to highlight that solve your customers' problem? Do you want to tell a story or develop a beautiful cinematic to go along with your presentation? Do you want to include customer testimonials, live customer tryouts, and a Q&A session? Develop an outline that answers these questions and ensure your goals for the live demo are accomplished. Write a Script Just because it is live doesn't mean you can't plan what you want to say. A script is beneficial to ensure you provide the information your audience needs. It also helps set the tone and pace of the presentation. Include a compelling introduction, state the problem your audience is having, and then explain the features and benefits your product or service has that solves this problem. Also include what you need to say during the live demo, how you plan to answer any possible questions, and the call to action. Purchase Equipment and Software Don't skimp on the right equipment and software needed for the job. As mentioned earlier, cameras, professional microphones, and good lighting are all essential equipment for a successful live demonstration. Develop a Marketing Plan How are you going to let your audience know about your live demo, and what do you plan on doing after it has been completed? Custom landing pages, email marketing, and social media posts to forewarn your audience are a few great ideas. Spend time working on your call to action so that it's developed, because this will ensure success. Practice and Test Before you go live, be sure to practice and test your script, equipment, software, and demo first. This way, you ensure that things go more smoothly when live. Don't expect to understand new software or platforms the day of. It can look unprofessional and make viewers leave if the first part of your demonstration is you struggling with the technology. Before you go live, use this as a checklist to be sure you have everything you need to be successful. Never go live without knowing your stuff or planning beforehand. The goal of a successful live demo is to get people more familiar with your products. This means you need to have a presentation that keeps people around. Steps to Making a Live Demo When you develop the steps you need to complete, be sure to match everything up to your type of business. Customize your steps to fit your business and your goals. When you create your next live video, follow these six simple steps: Step 1: Create a Captivating Introduction Let your viewers know right up front who you are and what you plan on showing them or teaching them. Make it a quick introduction and let them know what your goals are and who you intend this product or service to be for. Experts say the best way to captivate an audience is by telling them a story. Start by letting them know why you wanted to create this product or service in the first place by guiding them along with a story that begins with a problem and then ends with your product solving it. Then move into the live demonstration while again showcasing the problem you are solving and how.

Sample Content Preview Begin by lying on the floor with the lower portion of your back firmly against the floor. Place the palms of your hands behind your head with your elbows pointed forward. Use your legs in a pedaling motion to touch their opposite elbows as they are raised towards your chest. (Right knee touches left elbow, left knee touches right elbow). Keep your breath regulated during this exercise. EXERCISE 9: OBLIQUE CRUNCHES PRIMARY TARGET: Obliques SECONDARY TARGET: Upper abs Begin in the same starting position as a normal crunch (lying on your back on the floor), but place your left foot across your right knee. While performing a crunch, lift your upper body to the right instead of straight up. Perform all repetitions for that side of your body before switching to the other side of your body. All repetitions on both sides of your body count as a single set. EXERCISE 10: RUSSIAN TWIST PRIMARY TARGET: All 4 Areas (upper & lower, transversus abs, obliques.) Clasp your hands in front of you with your arms straight. Begin to twist only your upper torso to one side as far as you can comfortably go then twist to the other. Sitting on your hips with your feet off the floor requires your to work your upper and lower abdominals as well as your transverse abs. The twisting motion engages your obliques. The important thing when performing this exercise is to keep the core as tight as possible throughout the motion and to keep your back straight throughout the motion. One full rotation to the left, then to the right equals one complete repetition. Keep twisting - but keep the movement somewhat at a slow pace. You do not want to jerk the weight around and injure your lumbar in any way. Designing Your Personal Workout Plan Step 1: Select Your Difficulty Level Everyone has different level of core stability and strength. Choose to begin at the level most appropriate for you. If you’re beginning to work your abdomen for the first time (or have not worked in awhile), start with easy exercises. If done properly, easy exercises will still challenge your core while building a necessary foundation. Do not greedily skip to hard exercises. Beginning with advanced exercises will lead you to use poor form to compensate for lack of core strength. This will delay your core development and also increase your risk of injury. If you are more advanced and have been working out regularly, begin with medium or hard exercises to better challenge your core. If you are unsure of your fitness level, try different difficulty levels to find the core workout that works best for you. Step 2: Choose your exercises All of the exercises listed above are classified by abdominal region. Choose one or two exercises from each region to work the entire abdomen. Do not neglect any one abdominal area. Keep in mind that there is no one work out that only targets one region. For beginner, you will be starting with easy exercises. A complete abdominal routine includes reverse crunches (upper abs), crunches: knees bent (lower abs), side crunches (obliques), and twist (transverse abs). As a beginner, try to avoid combination exercises at first, as these tend to be more difficult and potentially risk injury. If you are a frequent workout goer, you can start with medium or hard difficulty exercises. A complete ab routine include seated knee raises (upper abs), toe touches (lower abs), hanging leg raises with bent knees: twisting (obliques), exercise ball roll-outs (transverse abs), and bicycles (upper/lower/obliques). Step 3: Check that Your Selected Exercises are NOT High Risk Certain advanced combination exercises are not suitable for men with back problems. If you have injuries prior to performing these workouts, always check if a certain workout will risk worsening your injuries or not.

Sample Content Preview How Kettlebells Solve these Problems Kettlebells however can solve these issues in a number of ways by allowing us to move in new, more challenging ways and to train muscles that we had almost forgotten. A kettlebell works like a dumbbell in theory but is quite different in practice. This is due to the unique design: the cannonball like body that is attached to a single handle. When you grab the handle, the weight will hang underneath and in this way, you are changing the center of gravity so that it is hanging underneath and so that the weight moves in more unpredictable ways. This shape also allows you to swing the kettlebell in various ways: around your head, between your legs and more. It also means you can change the angle: pushing it from underneath or pulling it from above – all while maintaining the same grip on the top of the handle. The kettlebell allows you to introduce momentum, pulling against you as it swings away and pushing toward you when it comes back. It is constantly changing and your body needs to adapt in order to cope: you need to be able to stop it mid swing, or balance on one side as it weighs more to the left than the right. Suddenly, you begin to train your body to learn new movements and every single swing is marginally different. Your brain is forced to wake up and respond to this, producing the neurotransmitters associated with growth once again like dopamine and BDNF (brain derived neurotrophic factor). This makes you a better learner, more energetic and more switched on to the world around you. Meanwhile, your body responds by letting you rebuild those small supporting muscles that had long since been forgotten. You develop grip strength in your arm from holding onto the handle, you develop obliques as you press the weight overhead with one arm and you develop your transverse abdominis to protect against injury as you tighten your core through kettlebell swings. The kettlebell also allows you to bring a range of new movements into your training that train your posterior chain: things like kettlebell swings, like goblet squats, like kettlebell clean and press and like deadlifts. A kettlebell can double for a bar and a squat rack as well as offering its own unique training advantages. In short, the best kind of training is training that is unpredictable and that forces your body to adapt. That’s exactly what you’re getting with kettlebell workouts and it’s why they’re the perfect addition to your routine. And there’s something else you’re going to notice once you start training with kettlebells too: it’s fun. No longer are you just lifting weights through boring, easy movements over and over again. All of a sudden, you’re learning new movements, spinning around on the spot and learning. This is rewarding, fun and challenging and that’s the sign that your brain is engaged and adapting along with your body. Suddenly, you will want to train and you’ll find it’s much easier to find time in your routine to do something you actively want to do! How to Get Started With Kettlebell Training So how do you get started and begin to enjoy all these benefits? Important is not to jump straight into heavy kettlebell lifts or intense workouts. The problem is that your body has become so adapted to a largely stationary lifestyle that introducing new movement suddenly can be enough to cause serious injury. This is what happens when a lot of people introduce squats and deadlifts into their routine to begin with – as they insist on starting with big heavy weights and performing movements that they can’t cope with. It only takes a short amount of time for something to snap or give way and they blame the deadlifts. Again, the kettlebell is the perfect solution here because it is hard to find kettlebells as heavy as barbells in squat racks. It’s also important to recognize that in the wild, we would never have had a reason to squat with 200kg on our backs. Your aim is not to build massive size here or to break world records, your aim should be to restore normal full range of motion. Try and touch your toes right now. Can you do it? And how about squatting all the way to the ground while keeping your heels flat on the floor? These are basic movements that the human body has been capable of and we’re going to use kettlebells to first of all restore those movements. When you do that, you will feel like a youthful teenager again in comparison to your current stiffness! Again then, don’t aim to build strength or challenge yourself: just aim to get good at the movement of squatting and of deadlifting. Squat down slowly, grab the weight and deadlift it slowly. Likewise for goblet squats: grab a light weight and squat with it paying close attention to your range of motion. Once you’ve built up a fair bit of regular movement, you can then start to introduce the more complex kettlebell specific movements. A great example is the kettlebell squat. This basically involves swinging the weight up in-front of you then back between your legs. You use your hip to thrust through the movement, thereby generating the momentum and keeping the weight constantly swinging like a pendulum. This movement is brilliant for building the posterior chain and targets the slower twitch muscle fibers as well as the fast ones. It can help to give you a better jumping height, running speed and more and it will strengthen your back and leg extensors considerably. Even better is the one handed clean and press. This involves picking a weight up from the floor in one hand and then pressing it above the shoulder in one hand. Here the movement uses your entire body as you’re using your leg muscles, upper body muscles and core all at once. It’s also more challenging than a regular clean and press because you’re using the weight in just one hand. This means you need to use your obliques to support your body on that side, while tensing through your legs to avoid falling over.