Sample Content Preview But many people rely on juicing alone as the answer to their health woes, and that is a huge mistake. Juice to supplement your healthy diet, not replace it. A diet of just juice, regardless of how nutrient-packed, can lead to extreme hunger, which can cause severe binging. If juicing is approached incorrectly, it can cause health problems instead of preventing them. Before you start juicing and enjoy all the great benefits, you need to be aware of the pitfalls and mistakes people can make when starting to juice. Yes, juicing is better than not juicing. Your body craves those fresh fruits and vegetables. But let’s start off right and do it correctly for maximum juicing benefits. Start juicing slowly, with one glass of concentrated juice each day, then gradually add a second, then a third glass. This will get your body used to the additional boost of nutrients. If you start in full-blown, your body can release toxins into the bloodstream too quickly. Start your juicing regimen gradually, and allow your body to adapt in a healthier way. This is especially important for someone who is used to a bad diet and has accumulated an abundance of toxins. Too much of a good thing too quickly can cause your body to protest. Imagine starting a new exercise regime by running a marathon! The best way to get started is with four to six ounces of concentrated juice daily for up to a week. Then just add four ounces each subsequent week until you reach 32 ounces, which should be enough to provide plenty of needed nutrition when incorporated into a healthy diet. This book is designed to help you avoid the serious pitfalls made by many beginning and eager juicers. Juicing done right can improve your health in so many ways. Drinking too much Sugar Juicing provides plenty of nutrients fast and directly into your bloodstream. It can act very quickly because it is absorbed directly into the blood stream instead of digestive tract, so you feel the effects immediately. One big mistake people make when starting to juice is using too many fruits and too few vegetables. Yes, that freshly squeezed orange or apple sure tastes great. And you’re getting an instant boost of energy. What you are also getting is a large amount of fruit sugar called fructose. We all know the hazards of too much sugar. It can lead to obesity, diabetes and heart diseases. That fact doesn’t change when the sugar comes from an excess of healthy fruits. The body will process most sugars the same way, whether they come from a cake or an apple. The best ratio of vegetables to fruit when juicing is 80/20. That provides you with plenty of sweetness as you enjoy the health benefits of vegetables you might not otherwise eat. Many people try to improve the taste of their green juices by adding too many fruits. What they are adding, instead, is too much sugar. This will cause your blood sugar level to rise to dangerously high levels. Sweet fruit juices can be addictive, like any other sugary product. While juicers may bask in their healthy habits, all that fructose can lead to serious obesity. Consider the following: one or two apples a day are a great health benefit. When you start juicing six, seven or more for one glass of juice, you’re overloading your body with many additional calories without the fiber necessary for slow digestion. The body turns fructose into FFAs (free fatty acids), most of which gets stored in the liver as fat. This can easily turn into Type 2 diabetes. If you consume 120 calories in fructose form, 40 of those calories remain in your liver as fatty cells. A glass of juice in the morning can start your day off right. If you continue juicing fruit throughout the day, you are risking serious weight gain. For the remainder of the day, be sure to juice plenty of green, leafy vegetables and add just a bit of fruit as a sweetener. The best juices are green in color. Fruits with a heavy sugar content are plums, pineapple, oranges, kiwi, and pears. Fruits with a low sugar content are berries, lemons, and rhubarb. Even vegetables aren’t immune to high sugar content. Take a 16 oz. glass of delicious carrot juice. It contains 41 grams of sugar! And carrots aren’t even the most sugary vegetable. A 16 oz. glass of beet juice contains 64 grams of sugar. This certainly doesn’t mean you shouldn’t be juicing. It means you need to become an educated juicer. The best vegetables for juicing will always be green. These are the ones highest in nutrients and lowest in sugar. Think cucumbers, broccoli, cabbage, celery, kale, spinach, collard greens and Swiss chard. These greens should form the basis of most of your juices. You can basically consume an unlimited amount of them.

Table of Contents Introduction Chapter 1: Polish & Shine Chapter 2: Drafting a High Converting Sales Copy Chapter 3: Provide Automated Support Chapter 4: Test Everything Thoroughly Chapter 5: Improve Your Engagement Levels Chapter 6: Winning Them Over Conclusion Top Resources Sample Content Preview Chapter 1: Polish & Shine It all begins with ensuring that your website or landing page is optimized for conversion. Whether you are directing traffic to a sales page, or you’re sending them to a landing page, you need to make sure that your page will motivate visitors into taking action. Here are a few quick and easy ways to do that: Make Visitors Do Less Work If you are sending visitors to a squeeze or landing page, it’s important that you only ask for the information that you absolutely need. Your opt-in form should ask for only their name and email address. You can segment your lists later as your subscribers begin to open and respond to your campaigns, but to maximize opt-in rates, you need to keep it simple. It shouldn’t take your visitor more than a few seconds to fill in the required information and subscribe to your list. Additional form fields will severely decrease conversion rates because you’re bogging your visitor down. The less effort you require of potential subscribers, the easier it will be to grow a list. Keep the page crisp and clean so that visitors aren’t confused about what action they should take, and make sure that all conversion elements are above the fold for optimal results. Minimize navigation. In fact, eliminate it altogether so that all they see is the headline, opt-in form and incentive offer. Also, pay careful attention to your headline. Make sure that it speaks to your visitor and gives them a reason to give you their name and email address. You’ll want to test out different headlines to determine what works best for your audience. A compelling headline captures attention and convinces people to continue reading every single word on your page until you have closed the deal. It persuades visitors into becoming customers, and makes believers out of the skeptics. And if it’s done right, it has the power to transform a sales page into an incredible money-making machine. David Ogilvy, a business tycoon, known as the “father of advertising” believed that the headline of a sales page was the single most important component in a marketing system. He also summarized the importance of a killer headline with the following quote: “On the average, five times as many people read the headline than they do the body.” Your job is to create a headline that immediately captures attention and touches down on what is most important to your target audience. You don’t want to get too creative, crafty or clever with your headlines. While you can create headlines that create curiosity, when it comes to your marketing message you want it to ring loud and clear. This means you need to be very direct. No guessing. No wordplay. Replicate What Works for Others Study successful landing and squeeze pages from within your niche and save yourself time by designing your opt-in pages around what has proven to work. And if you really want to increase opt-in rates, add a video to your squeeze page or a high-quality product box or graphic that represents your incentive offer. Offer an Irresistible Incentive Offer You’ll want to make sure that you are offering something of clear value that resonates with your target audience. Don’t make the mistake of trying to cater to every potential client on one squeeze page. For best results, create multiple landing pages that are aimed at specific target audiences, and then offer a giveaway that is designed to help them in some way. Even when focusing on just one niche, it’s important to speak to segments of your market. For example, if you sell a guide on self-publishing, you could set up a landing page aimed towards beginners while offering a free report on “Top 10 Tools You Need to Build Your Author Presence”. Then, create a second landing page that is targeted towards intermediate authors who already likely have an online presence but are looking to maximize exposure and build their readers base. The better targeted your incentive offer is, the easier it will be to convince visitors to subscribe to your list.

Sample Content Preview Have you reached the point that even your smallest and insignificant decisions take a lot of your time? This is a red flag, do not ignore this. This means that your ability to focus is off the rails. Now, you may be thinking that this just has something to do with your mindset or your psychological processes. I'm sorry to say but it runs deep. Because if you are having a tough time making decisions, this means your personal focus is off and normally your focus has an impact on other areas of your life. Possible Solution When you have a tough time with willpower and focus, you might want to consider what you do physically; you might reconsider what you choose to eat; you might want to revisit your daily physical routine. All of these are tied in together. Your choice of ritual like it or not has a big role to play in your state of mind and your ability to focus. To get a clear road map on maximizing your personal focusing ability, [click here]. When you keep holding off on making choices, two things could be happening. First, you really don't know how to decide so you just kick the can down the road. Similarly, you just run out of personal focus; you just don't have the willpower to make the decision. You think you have an idea of what the right choice is but you just can't quite get off the fence. This happens to the very best of us. And unfortunately, the more we postpone these decisions, the bigger this bad habit becomes. You may start with relatively small and significant choices with a fairly light consequences, but if this becomes a habit that don't be surprised if you start holding off on life or death decisions. These things have a way of snowballing. And worse yet, the more you do this, the harder it is for you to make a decision until you reach a point you just can't make a call at all. Possible Solution When you're having a tough time making decisions, pay attention to your physical habit. Do you work out in the morning? Do you get some sort of exercise? What did you eat? What do you normally eat in a typical day? Who do you hang out with? These questions might seem like they are not related to each other but they are; they all go back to the same place. To find out how small decisions in certain areas of your life can have a big impact on your ability to focus and make wise decisions, [click here]. As we get older, we begin to look at the world in terms of shorthand. We only listen for certain keywords and then we assume that whatever somebody is saying is what we think it is. The same applies to the stuff that we read. We don't really read anymore – we scan, and once we see certain keywords, that's when we read some more then we rush to conclusion. If this is happening to you, welcome to the club. This practice is a manifestation of the fact that most people really don’t allow themselves to learn something new. We feel that there’s not enough hours in a day, so we have to rush through it – we just don't have the time. The truth is, we don’t give ourselves the time. We don’t allow ourselves to be open to new experiences because we either think that it would be too scary; it will take too much time or too much effort. Whatever the case may be, we just don't allow ourselves to do it – this is a problem. If you want to be effective in whatever you do and more responsive in your relationships, you need to break out of this. Unfortunately, that's easier said than done. Possible Solution There are a couple of tricks that you can use to jumpstart your natural sense of curiosity. This may not be obvious to a lot of people but they are quite effective. You have to understand that your willingness to learn something new doesn't just impact your effectiveness at work; it also impacts how interesting you are as a person. It has a big role to play in how you view life. [Click here] to figure out how everything fits together and what you can do about it. Remember when you were a kid and in the middle of February you can sit up and get all excited about Christmas? It’s not really so much Christmas that excites you, but the process of waiting for Christmas. In fact, if you could jump into a time machine and track yourself, as well track your emotional states as each day comes while you get closer to Christmas. The real emotional excitement is the anticipation of Christmas happening. That's what makes Christmas fun, not necessarily the day itself but the whole process of looking forward to something. Unfortunately, as we get older, we lose this ability. Maybe it starts with the bad news that Santa Claus doesn't exist. “The death” of Santa Claus is part of growing up, but the problem is a large part of ourselves dies with Santa Claus. And as we get older and our sphere of knowledge becomes more and more specialized, we lose the sense of anticipation. We just don't look forward to new experiences, new people, new situations. Now, you may be thinking that this is just people thinking and operating efficiently; that is definitely true at some level. But there is a lot going on here because if you are not careful, you begin to fear new projects, new situations, new people. I’m not talking necessarily about terror here but fear in terms of that it would take up too much of your time; it would be too much of a hassle because it would throw you off your daily routine. Whatever the case maybe you don't look forward to them, they are inconvenience to you.

Sample Content Preview Most Americans love the fiction that they are the captain of their personal ship of destiny. There's a romantic imagery that comes with that. You against the world. You, creating your own path. Well, here's the problem: the more you believe that you have to be in control, the less in control you become. Because let's face it, the world is a chaotic place. You can create, write down, or formulate the very best laid plans, and they will not pan out exactly as you planned them. That's just the way things work. As the old saying goes, life is what happens when you're making other plans. And to believe that you always have to be in control, that everything has to take place based on how you planned it is the worst form of self sabotage. Because life doesn't work that way. Often times, when we plan 100, we should be happy if we get 50. 50 is definitely quite an improvement from the 20 that you're usually getting. Do you see where I'm coming from? And the problem is, this sense of control leads you to an impossible attachment to perfection. You feel that you're not really in control if things do not pan out exactly how you imagined them to be. Instead, accept the world for what it is instead of insisting on how it should be. You have to understand that it's hard enough to change yourself, can you imagine trying to change other people? Can you imagine trying to change situations beyond your control? Let go of this mental cancer of wanting to be always in control. Understand that the only thing you can control in this world is yourself and your response to what the world throws your way. You don't have to respond based on your emotions. You don't have to let your feelings get the better of you. You can respond based on your values. You can respond based on the character you feel you have. That is the essence of real control. None of this has to do with controlling what goes on around you because the world spins on its own axis. It has its own agenda. The more you feel that you have to control everything and everyone around you, the more you lose control. You're taking time away from what you should be doing, which is to control your response and yourself. Most people would not admit to this, but if you were to look at how they think and how they emotionally respond to things going on in their life, it would seem like there was a giant spotlight on them. They think that they live their lives on this giant stage. Everybody's looking. Everybody cares. In fact, they think that everyone cares so much about what's going on in their life that they're afraid to make a mistake. One loose word, one false move, one misplaced statement, and everything falls apart. This is why a lot of people are so afraid of truly being sincere. They feel they have to play a role. They have to meet some sort of standard that is acceptable to the most people most of the time. In other words, they're living a lie. And this rooted from the fact that you think that you are so important, so vital, so essential, that everybody's looking at you. Well, the truth is, nobody cares. Seriously. Everybody's got enough problems of their own. Everybody can talk a good game, but at the end of the day, you are responsible for your life, and you alone. Not your parents, not your friends, not your community, not your classmates – you. And this is why you got to stop thinking that everybody cares about your life on an intense, 24/7, 35-day basis because that is false. You're just putting a worthless amount of pressure on yourself, and this leads to unnecessary drama. Nobody cares at the end of the day. Not even the person who says, "I love you." Seriously. Even if you have a child, not even your child. Why? Everybody's responsible for his or her life.

Table of Contents Introduction Chapter 1: Happiness – Know the Basics Chapter 2: Reasons of People’s Sadness Chapter 3: What Is True Happiness? Chapter 4: Empowered Happiness Mindset – What does it actually mean? Chapter 5: Traditional Happiness Ideas vs. New Age Happiness Ideas Chapter 6: Empowerment for Happiness – What does it mean to you? Chapter 7: Why Adopt The Empowerment Mindset For Happiness? Chapter 8: Tips For Becoming Empowered For Happiness Chapter 9: Empowered Mindset for Happiness – The Pros and Cons Conclusion Sample Content Preview Chapter 1: Happiness – Know the Basics Synopsis Happiness is a state of one’s mind. You do not look for it. You do not even have to chase it. Happiness, in truth, lies within yourself, starting from you and ending at you. In the simplest essence, happiness is about getting back your true nature. While other people try to look for happiness through their wealth, career, money and success, you have to understand that happiness is something that you choose for yourself. So, what are the basics of happiness? What are the things that you can do in order for you to truly start being happy with your life? The Basics Be in Control and Take Possession Your body is composed of hundred trillion of cells, all of which are answerable to you and you alone. You are basically these cells’ commander in chief and they are working constantly not for the benefit of other people, but only for your own benefit. For these cells, you are the only person that exists. To start on your journey to happiness, you first need to be in control of these cells, take possession and be responsible for these cells for in so doing; you also become the master of both your mind and body. Be Yourself Newborn babies practically share the same level of happiness the moment they have been given birth to this world. However, their happiness level starts to change once they get older. One basic rule in order to become happy is for you to remember that your fundamental nature is soft, vibrant and full of enthusiasm, energy, and love. You must never compare yourself with other people because you are exceptional and unique. And this uniqueness is something that you need to explore. If there is one thing about you that you do not like, never put the blame on your parents, on other people and most importantly, on yourself. What you need to do is acknowledge its existence and accept it as it is. Instead of lamenting, what you should do is exert some efforts in order for you to eliminate this one thing that you do not like and by this, you can expect to be happy. Empty Yourself If you are truly determined to be happy, you also need to free your mind and body from all negativities. Remember that there is nothing negative on earth, only your thinking makes things that way. Get rid of fear, frustration, ego, tension, hatred, anger and stress from your system. Be aware of your destination and imagine yourself getting there. Relax. If things are bound to come, they will come, only if you want them to. After you have learned how to be in control of yourself, how to be yourself and how to empty yourself, the next step is for you to fill yourself with as much positive energy as you can. Fill yourself with hope, kindness, compassion, positive feelings, gratitude, desires and love. As you do so, you can finally tell yourself that happiness is just within your reach. Chapter 2: Reasons of People’s Sadness Synopsis “Every man has his secret sorrows which the world knows not; and often times we call a man cold when he is only sad.” ? Henry Wadsworth Longfellow With everything happening around the world, with all the wars, natural calamities and other kinds of catastrophes that befall on the people, it is no longer a surprise that many of them end up sad, or worse, even depressed. If you feel down or you got the blues, then, you should know that you are not alone. Every single person in this world gets sad. When you are sad, you will surely feel that that sadness is bound to last forever. But more often than not, sad feelings do not really last that long – several hours, or even a day or two probably. Sadness Sadness – What is It? When you feel sad, the whole world might seem unfriendly and dark to you all of a sudden. Deep inside you, you feel that hurt that seems to crush both your spirit and your heart. Most of the time, you find yourself crying, with the tears difficult to stop. For most people, crying alone can already make them feel better. The moment sadness starts fading away, that is the time when you feel as if the heavy and thick blanket has finally be lifted off your heart, and you feel happiness all over again. The Natural Reasons for Sadness It is only natural for a person to feel sad every now and then. Maybe you were not able to get that one thing that you have always wanted. Maybe you suddenly missed the presence of a person close to you. You were probably rejected by someone or maybe, you simply do not feel that good about yourself. People actually have a lot of reasons why they feel so sad at one point in their lives. One of the most common reasons for sadness is loss. Losing someone you love or something important to you will surely induce feelings of sadness. Whether it is the loss of a loved one or a pet or moving to a brand new city and leaving your old friends behind, this kind of losses are enough reasons for a person to be sad. While relationships are the best source of fun and happiness most of the time, these can still make a person sad. A lot of kids today end up fighting with other members of their family, particularly their parents, as they struggle growing up and gaining independence. Relationships in the workplace can also bring about sadness in most people today, especially when you are constantly having discussions with your colleagues or your boss does not seem to notice your hard work. But probably the most usual reason why a lot of modern men and women today feel sad is because of self-image, or the way that you feel about yourself. Adults in particular are not totally happy on how they look. They feel inferior with others whether in school, at work and other aspects of their lives. It can be easily observed especially when talking with the opposite sex, with some people feeling shy to do so because for them, they are not that good enough. While it might be pretty much understandable why many people today feel sad, there is actually no reason for them to dwell on this feeling. At the end of the day, being happy is something that they should strive to achieve, for many reasons.

Sample Content Preview This makes a lot of sense because Twitter is actually swimming in millions upon millions of twits every single day. It’s very easy for these twits to fall between the cracks. Massive retweets enable your content to overcome this statistical disadvantage. A lot of people are under the impression that Twitter is simply a branding platform. It’s great to have your content in front of people’s eyeballs so they can see the title. It’s great to see your brand and your pictures on twitter— but that’s pretty much it. These two lines of thought are inaccurate. Twitter can deliver traffic. Just don’t expect a massive amount. But it can deliver and—if you play your cards right—it can deliver qualified traffic. This is a big deal because when traffic is qualified, these people know what they’re clicking on and they’re clear as to what their needs are. If the content they land on addresses those needs, there’s a big chance these people would actually convert into buyers or list of members or something else. Regardless of how you convert traffic into cold hard cash, you have a higher chance of doing that if your traffic is qualified. Twitter can be a great source of qualified traffic. Numerically speaking, it may not be much, but success in online marketing is measured by conversions, not necessarily traffic volume. If you know how to use Twitter, chances are, you will be able to drive traffic from this platform. It’s easy to think that this is the only benefit you would get. It turns out that Twitter actually brings a lot of benefits to the table. Not only can it drive direct visitors to your target website, it can also help you get more backlinks for SEO purposes. It can also help you become an instant expert in your niche field. It brings a lot of benefits to the table. You just have to be open minded about it. You also have to put in the time, as far as engagement is concerned. Don’t hang your hat on traffic. Traffic alone is not going to put dollars in your pocket. You have to qualify that traffic. This is one of the most powerful benefits of twitter because you qualify that traffic by building up your brand, credibility, and authority. In the early days of Twitter, lots of marketers managed to pump a lot of traffic from Twitter. It turned out that the huge percentage of this traffic simply doesn’t convert. This doesn’t mean that the traffic is fake. It’s not like all this traffic came from software. That wasn’t the problem. The problem was, the people-driving all this heavy traffic volume-didn’t bother to qualify that traffic. In fact, a lot of them tricked people into clicking on a link. I don’t know about you, but if I got tricked into clicking on a link through click-bait or some other cheap trick, I won’t exactly be in the mood to buy something. I wouldn’t be pumped up to sign up to some sort of mailing list. Because in the back of my head, I’d be thinking “I got tricked!”. I was expecting something, and I ended up in a place that did not deliver on my expectations. If you drive real traffic, and you qualify through content, the right hashtags and branded twitter page, chances are, that traffic can convert. Twitter traffic does convert, you just have to know what you’re doing. You can’t just focus on a massive amount of traffic and expect—somehow, someway—for people to sign up. It doesn’t work that way. A lot of marketers think that the global traffic pie is fixed, and that there’s only so much to go around. According to this thinking, if you want your slice of the twitter traffic pie to get bigger, you have to necessarily elbow into your competitors’ slice. Put simply, for your slice of traffic to get bigger, their slice has to get smaller. After all, there’s only so much to share. This is wrong. There is such a thing as increasing the size of the pie. Unfortunately, a lot of people are under the impression that reaching out to people who are already authorities—or are credible figures on twitter— regarding their niche, means that they are basically making a deal with the enemy. They view these people—who are competing for the same traffic—as opponents. This really is too bad because there’s lots more money and traffic that can be generated from cooperation instead of competition. Don’t get me wrong, competition is good, competition lights a fire on people’s behinds and pushes them to do their best. Competition ignites your fire in the belly and pushes you to the limit. You’re pushed to be more creative. You are challenged to be more resourceful. This enables you to come up with better solutions and beat your competition today. Subsequently, they might come up with something better tomorrow, which means that you have to step up.

Table of Contents INTRODUCTION CHAPTER 1: AN OVERVIEW OF GOOGLE SEARCH NETWORK CHAPTER 2: HOW TO INCREASE YOUR QUALITY SCORE ? CHAPTER 3: KEYWORD RESEARCH SIMPLIFIED CHAPTER 4: HOW TO CREATE TARGETED AD GROUPS ? CHAPTER 5: AD BUDGET SETTING CHAPTER 6: CLICK FRAUD CHAPTER 7: WRITING YOUR ADS CHAPTER 8: HOW TO CREATE CONVERTING LANDING PAGES ? CHAPTER 9: CAMPAIGNS SPLIT TESTING – IN & OUT CHAPTER 10: COST TRACKING OF SALES CONCLUSION Sample Content Preview CHAPTER 1: INTRODUCTION TO GOOGLE SEARCH NETWORK Showcasing your advertisements within the Google Network can significantly increase your marketing exposure to customers, especially when you consider the fact that your ads will be eligible to show up on thousands of search and content sites and products, in addition to Google search results pages. But what, exactly, is the Google Network? It is made up of two areas - the Google Search Network and the Google Content Network. As an advertiser, you may select whether your ads will be visible on either or both of these networks. The Google Search Network continues to be the industry leader, as evidenced by the fact that 76.7 billion searches were performed on Google in July 2009, which was an increase of 58 percent compared to the same month in the previous year. What does this mean for your business? It means you have an incredible opportunity before you! Google Search The majority of your traffic that will convert into sales should come from Google Search. This refers to the ads that appear on the results pages when your potential customers are using the search engine, including Google search pages, properties that display search results pages such as Google Product Search and Earthlink. The easiest way to think of this is when you sit down at Google.com, type a phrase in the search box, and then receive the results. If you would like to tap into the mind of your target customers, think in these terms. The people who will find your ads through Google Search are actively seeking a solution to a problem. That is why they have turned to a search engine - to find an answer to that particular problem. You have a greater chance of getting their business if you provide an answer to the solution they seek. Google Global Search The vast Google Global Search has the power to supply your business with an amazing reach, since it provides web sites and portals with access to 3 billion web pages and the world's most sophisticated search technology. Revenue opportunities through Google partner sites are made available with sponsored links from Google's worldwide network of advertisers. These Google partner websites include many of the largest web sites in the world such as AOL, Ask, Earthlink, Google Maps, Google Product Search, and Google Groups. Your ad can appear within dozens of external networks including Earthlink, Ask Jeeves, America Online and even Compuserve. Your ads may appear above or to the side of the search results, on the results page as a user finds their way through a web site's directory, or on other relevant search pages. Google Content Network By choosing the Google Content Network, your adds will be display on websites instead of the alongside Google search engine results. Think of the Google Content Network as an enormous group of web sites with the common bond of hosting AdSense as a way for the sites to bring in revenue. This can be good or bad. It can be good because there are some quality sites out there, which will increase your exposure. It can be bad as there are websites created with the sole purpose of encouraging visitors to click on your ads so the web site owner can make money (essentially, costing you money for invalid clicks). Google actively monitors these situations, with an eye out for click fraud detection, and bans sites when deception is suspected. The Google Content Network includes news pages, topic-specific websites, blogs, and other sites where visitors are actively engaged with content, as opposed to merely conducting searches. Your ads might appear if a web site’s content and URL correspond with the keywords in the campaign. Content Network partners include About.com, Lycos.com, NYTimes.com, InfoSpace.com, ReedBusiness.com, HowStuffWorks.com, Business.com, FoodNetwork.com and HGTV.com. Users of Gmail may also see your ads within their email accounts. The people who find your ads on the content network are more likely to be readers, as opposed to the users of Google Search being more likely to be searchers. While searchers are actively looking for the solution to a problem, readers are often more leisurely about the interpretation and understanding of the actual content. This means that the searcher is more likely to click, while the reader is more likely to continue reading.

Table of Contents Introduction. 6 Chapter 1: What is Imposter Syndrome?...... 9 What Imposter Syndrome Feels Like.................11 The Five Types.... 13 Chapter 2: Get to the Root of the Problem................ 16 Why do I feel like an imposter?...............16 Getting to the Root of the Problem..... 17 Chapter 3: Know Your Imposter Syndrome Triggers.... 20 Chapter 4: Building Self-Confidence One Day At A Time..........24 Stop the Comparison...... 24 Surround Yourself with Positive People..........25 Take Care of Yourself.... 26 Be Kind to Yourself............26 Positive Self-Talk.................27 Chapter 5: Don’t Be Afraid to Speak Out... 30 What is Assertiveness?30 Tips to be Assertive.......... 32 Chapter 6: Facing Failure At Work....36 Dissecting Failure............... 37 Defining Failure... 38 Defining Your Goals......... 39 Defining Fears.......39 Chapter 7: Leave Imposter Syndrome at the Door............42 Build Self-Confidence at Home...............42 Building Self-Confidence Through Self-Care..............44 Chapter 8: Looking Towards The Future in Work and Life....47 Recognize the Syndrome............ 48 Work on the Self Esteem..............49 Do Not Be Afraid of Failure........49 Stop with the Comparisons........50 Conclusion53 Sample Content Preview Chapter 1: What is Imposter Syndrome? People who struggle with something known as imposter syndrome often believe that they do not deserve their achievements or the high esteem that many others may have of them. They may feel that people see them in the wrong light, or that they are given more praise and accolades than they deserve. This can cause anxiety because they often worry others will catch on and see them as an imposter, which is where the name comes from. Someone with this disorder may feel that they are not as intelligent or competent as others may think they are. And they worry that soon enough, those around them will start to discover the truth. This is often unfounded. The person with the syndrome is usually bright and funny and does well with other people. They are not purposely trying to trick people. But when they get special recognition for something they worked hard on or did well, then they feel like they are deceiving others. Due to this, it is common to find those who have imposter syndrome as someone who is well accomplished. Many of these individuals will have numerous academic degrees or hold a high office of some kind, often because they worked hard and deserved it, though this syndrome makes them think otherwise. That brings up the question, why do people with this syndrome feel like they are frauds when there is a ton of evidence around them that point to their success. Instead of acknowledging their capabilities and the effort they put in, they will choose to attribute all their good accomplishments to external causes. For example, they may say that it was good timing or good luck that got them where they are. It is often due to personality traits that someone will have imposter syndrome. Those who experience it will struggle with a few other problems, including neuroticism, perfectionism, and self-efficacy. Competitive environments are thought to lay some of the groundwork for this. You may find that those who deal with this syndrome had to deal with a lot of pressure about their grades and doing well in school from their parents. The numbers of those with imposter syndrome is high for those who are high achievers. It is estimated that 25 to 30 percent of high achievers suffer from this. And to make it worse, studies have found that close to 70 percent of adults will experience impostorism at least once in their lifetime. Each person will come to this in a different way. Often the biggest trigger is when the successes of the person with it are brought up to attention. This could happen in many situations including when the person gets an award, when they pass an exam, or they get that big promotion they deserve. When they are given attention for their hard work, they will feel like they are an imposter. Failure after having a string of successes can also cause someone to critique and question how smart or skilled they are. While imposter syndrome is not an official thing that you can be diagnosed, it is something that you are able to overcome. You will need to work on changing some of your own personal mindset about your achievements and some of your own abilities, it is common for the person to feel like they do not belong much so being able to acknowledge that you do belong and to look at your own accomplishments and expertise will help you to remember that you earned a place in that environment. Comparing yourself to another person can make this imposter syndrome worse. When you see that others are working hard and achieving great things and then you hear that you did something great, you may compare it to the others and feel like you are a fraud for being recognized. When we stop the comparison and focus on what it is that we work on so hard, it will make a difference. What Imposter Syndrome Feels Like These feelings of being an imposter will represent a big conflict between the way you perceive yourself and the way others perceive you as well. Even as others take the time to praise your talents, you will write them off, saying things just worked out because of good timing or good luck. Basically, you do not believe that it was your own merits that earned you the praise and you worry that others are going to realize this as well. As a consequence of this, you will pressure yourself to work harder to avoid detection and to avoid getting in trouble. Some of the things that will cause you to work harder include: ● You want to keep others from seeing your failures and shortcomings ● You want to become more worthy of the roles that you currently have but do not believe you deserve. ● You want to make up for your lack of intelligence ● You want to ease up some of the feelings that you have over “tricking” people. You put in all this extra work, which gets you more praise, and the cycle will just continue. These further accomplishments are not going to reassure you. You will just see them as the product of all your efforts to maintain the illusion of your success. When you get recognition, you assume that it is pity or sympathy. You will link all of the accomplishments that you have to chance, but you end up taking all the blame for mistakes that you make, even small ones. Over time, this will lead you to feel guilt, depression, and anxiety. The Five Types There are actually five types of imposter syndrome that you may notice. These will often reflect the internal beliefs around what competency will mean to the individual. The five main types that you will encounter include: ● The perfectionist: They need everything to be perfect or they feel like a failure. No matter how hard they work, they feel like they need it to be perfect. ● The natural genius: Because you have spent a lot of time picking up skills with very little effort, you assume that all competent people can do the same thing so there is nothing special about you. When something doesn’t come easy to you, you will feel ashamed. ● The soloist: You believe that you can handle everything by yourself. When this proves to be false, you feel that you are not worth or a failure. ● The expert: Before you have a chance to consider your work a success, you need to learn absolutely everything about the topic. If you do not have all the answers, you feel like a fraud. ● The superhero: You link competence in how well you can succeed in all the roles you hold. Failing to navigate the demands of all these challenging roles can leave you feeling like a failure. Often the thoughts and ideas that come with this are not realistic. You need to take a step away from all of this and really explore why you feel this way and whether you need to adjust that thinking. When we learn how to take a step back and explore how you can change these negative mindsets.

Sample Content Preview For once in your life, you would like to feel the magic of receiving wealth beyond your wildest dream for all the struggles you have gone through. But as much as you want it to happen, things won’t necessarily go your way. As for our woodcutter, should the water creature not emerge from the lake to offer him a reward for his honesty; he will lose his dear axe for good. Worse, his only means to earn money for his family. But it did, and gave the amount of gift it dubbed equal to the woodcutter’s patience and perseverance. Remember the first paycheck of your life? Try to recall the excitement and exhilaration when you first cashed out the money. The excitement of earning money using your own hands gives a much more personal meaning to it. However, it doesn’t come without ample obstacles and struggles. This includes your attitude towards accepting the money as well. Why is it some people who struggled as much as you do didn’t receive what they deserve? Has this happened to you, your close friends or family members? Do you know what caused it mostly? Within the next pages of this book, you will uncover the one true manifesto of your abundance. It is more than just your well-known struggle but it starts as early from the way your mind commanding your nerve system to act upon it. This command is highly influenced by the result of conflict between your mind and your heart. Slowly, you utter words reflecting your feelings and eventually you act the way you are feeling now. MANIFESTO 1: THE VOICE OF YOUR MIND “There is a lie that acts like a virus within the mind of humanity, and that lie is, “There is not enough good to go around. There’s lack and there’s limitation and there’s just not enough.” -Michael Beckwith The path to great wealth and health starts from within. It hinges especially to your acceptance to the world around you. The result from the positive outbreak of your mind is a clear definition of what you desire from and for the world. Rather, the world itself will find you worthy of your altruist mind. Slowly, all the abundance in the world will open itself up to you. You see, our mind is made up of constant rewiring of our thoughts, past experiences, expectations, actions at every second, minute and hours of our life. The ‘final product’ of our thoughts is the one in charge of the further reaction towards everyone around you. Let’s start with when you first wake up for today. This would be one of the simplest things for you to do. All you need to do is to utter gratitude into your mornings. It is true when people say how the very moment you open your eyes to confront the day ahead of you highly influence your activity throughout. Waking up to a silent, happy prayers or routine helps your subconscious mind to react positively to the days ahead. You won’t even have any room in your mind left to spare for all the negativity that you might’ve accumulated yesterday. Why should you even have one if you are so focused on searching for something greater than yesterday. Life continues to those who believe in themselves; believe in their own capability that they are worthy to feel good every day. Of course, there are days when you feel like it should just stop because no matter the amount of motivation you feed yourself, your optimism continues to deplete. Trust me when I say it is all because you started your day feeling lesser than you should be. You are demotivated by the upcoming day that you don’t even know what’s going to happen. Rather than breathing in all the goodness around you, you let your mind trapped within your own uncertainty. Remember, your mind is the inquisitor of your actions. If I’m to exaggerate it, our mind is the all-seeing eye of our knowledge and physical capabilities. It can control us and bind us to our demise if we do not feed it with ‘magical’ ingredients surrounding us. Remember your first, “what do you want to become in the future?” question back in middle school or kindergarten? Most of the initial dream you wanted to be back in the days changes gradually. Some still believe that they could achieve their dream and that’s great. But that is the start of everything is it not? You wanted so much to project to your future according to what your mind told you to.

Sample Content Preview One of the biggest problems online businesses encounter is when a user goes through many pages and is about to buy but bales up. For whatever reason, the person has filled up a shopping cart or has gone to a sign-up page and changes his or her mind at the last minute. Facebook has an amazing technology called Ad Retargeting that can help you remind that person to come back to where they were. In fact, this technology is so robust that you can remind people to go back to their shopping cart or, if they are reading a piece of content, go to the next piece of content that they may have overlooked. Maybe they were reading a piece of content that people about to convert would normally read, then you would show them an ad that goes to your conversion page. Whatever the case may be ad retargeting drives people back to your website, and this can help you close the deal and improve your ROI. If you’re not on Facebook currently, please understand that for every day you postpone your start, your competitors are learning how to target your audience members. They're learning how to market their stuff better. In other words, this is an opportunity cost and the potential loss for your business gets bigger and bigger every passing day. You’re just making it all that much harder for your business to catch up. Did you know that if you have a small business and you already have local customers that come back again and again, they may be all you need to succeed with local marketing on Facebook. That's right. How? Well, when you market to your existing local customer base, that you have a Facebook page and you engage with them on Facebook, your content might lead to their local friends and friends of friends. In other words, your brand becomes more visible in your local area of coverage because it's spread by people you already do business with. The best part to all of this is that this is absolutely free. You just need to engage with your existing customer base on Facebook. Maybe you can run a special discount promo campaign or a discount code that they can find on Facebook and redeem offline. Whatever the case may be by creating a tight link between your brick-and-mortar engagement with your customer base and your Facebook presence, you can spread the influence of your brand on Facebook, which can translate to new flesh-and-blood customers physically showing up at your business’ doors. Let's get one thing clear. To sell anything online, you must first get people to trust you. For people to trust you, they must first like you. For them to like you, they must first feel that they know enough about the problem. Do you see how this works? The best way to walk people through this conversion process is through content. When you market on Facebook, you can actually try out different content ideas. The good news is not all of them have to be hits. In fact, most of them can be failures, and that's perfectly okay.