Table of Contents
Chapter 1: Polish & Shine
Chapter 2: Drafting a High Converting Sales Copy
Chapter 3: Provide Automated Support
Chapter 4: Test Everything Thoroughly
Chapter 5: Improve Your Engagement Levels
Chapter 6: Winning Them Over
Sample Content Preview
Chapter 1: Polish & Shine
It all begins with ensuring that your website or landing page is optimized for conversion.
Whether you are directing traffic to a sales page, or you’re sending them to a landing page, you need to make sure that your page will motivate visitors into taking action.
Here are a few quick and easy ways to do that:
Make Visitors Do Less Work
If you are sending visitors to a squeeze or landing page, it’s important that you only ask for the information that you absolutely need.
Your opt-in form should ask for only their name and email address. You can segment your lists later as your subscribers begin to open and respond to your campaigns, but to maximize opt-in rates, you need to keep it simple.
It shouldn’t take your visitor more than a few seconds to fill in the required information and subscribe to your list.
Additional form fields will severely decrease conversion rates because you’re bogging your visitor down.
The less effort you require of potential subscribers, the easier it will be to grow a list.
Keep the page crisp and clean so that visitors aren’t confused about what action they should take, and make sure that all conversion elements are above the fold for optimal results.
Minimize navigation. In fact, eliminate it altogether so that all they see is the headline, opt-in form and incentive offer. Also, pay careful attention to your headline. Make sure that it speaks to your visitor and gives them a reason to give you their name and email address.
You’ll want to test out different headlines to determine what works best for your audience.
A compelling headline captures attention and convinces people to continue reading every single word on your page until you have closed the deal. It persuades visitors into becoming customers, and makes believers out of the skeptics.
And if it’s done right, it has the power to transform a sales page into an incredible money-making machine. David Ogilvy, a business tycoon, known as the “father of advertising” believed that the headline of a sales page was the single most important component in a marketing system.
He also summarized the importance of a killer headline with the following quote: “On the average, five times as many people read the headline than they do the body.”
Your job is to create a headline that immediately captures attention and touches down on what is most important to your target audience. You don’t want to get too creative, crafty or clever with your headlines. While you can create headlines that create curiosity, when it comes to your marketing message you want it to ring loud and clear.
This means you need to be very direct. No guessing. No wordplay.
Replicate What Works for Others
Study successful landing and squeeze pages from within your niche and save yourself time by designing your opt-in pages around what has proven to work.
And if you really want to increase opt-in rates, add a video to your squeeze page or a high-quality product box or graphic that represents your incentive offer.
Offer an Irresistible Incentive Offer
You’ll want to make sure that you are offering something of clear value that resonates with your target audience.
Don’t make the mistake of trying to cater to every potential client on one squeeze page.
For best results, create multiple landing pages that are aimed at specific target audiences, and then offer a giveaway that is designed to help them in some way.
Even when focusing on just one niche, it’s important to speak to segments of your market.
For example, if you sell a guide on self-publishing, you could set up a landing page aimed towards beginners while offering a free report on “Top 10 Tools You Need to Build Your Author Presence”.
Then, create a second landing page that is targeted towards intermediate authors who already likely have an online presence but are looking to maximize exposure and build their readers base.
The better targeted your incentive offer is, the easier it will be to convince visitors to subscribe to your list.Other Details
- 1 Ebook (PDF, DOC, TXT, DOCX), 31 Pages
- 1 Ecover (JPG, PNG)
- Year Released/Circulated: 2021
- File Size: 7,656 KB
[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can modify/change the main product
[YES] Can modify/change the graphics and ecover
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list (giveaway against an email)
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[YES] Can convey and sell Private Label Rights
[NO] Can be given away for free
[NO] Can be added to free membership websites