Sample Content Preview The Triangle Model The three root causes of inflation, or what the Keynesian economist Robert J. Gordon termed the "triangle model," are demand-pull inflation, cost-push inflation, and built-in inflation. Demand-Pull Inflation When the demand for goods and services rises faster than productive capacity, demand-pull inflation occurs. This type of inflation is due to an increase in the supply of fiat currency and cheap credit. As more money is put into circulation and is easily accessible, both demand and prices rise. For instance, if demand rises by 5% while productive capacity is only growing by 3%, demand will outpace supply by 2%. With more money chasing fewer goods and services, prices will naturally rise. Demand-pull inflation has occurred many times throughout history. An infamous example took place in the UK from 1986–1991 when inflation hiked 4.6 percentage points to a nine-year high of 7.6%, caused by demand-related factors including lower interest rates, rising house prices, decreased income tax rates, and high consumer confidence. Cost-Push Inflation When input costs for goods and services increase, such as wages or raw materials, costpush inflation occurs. As the cost of production rises, supply decreases because fewer goods and services are available. Because supply-side factors (e.g., higher wages and higher lumber prices) have changed and demand hasn’t, the producer will pass on the additional cost to consumers. A notorious example of cost-push inflation took place in the early 1970s when the intergovernmental body known as the Organization of Petroleum Exporting Countries (OPEC) imposed higher prices on the oil market without any increase in demand, now known as the Oil Shock of 1973–1974. Though producers were earning higher profit margins in the short term, all sectors of the economy that relied on oil saw increased production costs. As a result, these parts of the economy that involve oil (e.g., transportation, plastics, construction) saw inflationary pressure on the prices of goods and services. Built-In Inflation When consumers expect inflation to keep rising, they demand higher wages. This demand results in an increase in the cost of production, which results in higher prices. A circular dependency can emerge whereby inflation spirals out of control, known as built-in inflation. Lowest Common Denominator Per figure 1, we can see changes in prices within various sectors in the US economy. Over the past 20 years, sectors with government intervention (education, housing, medicine) have seen prices soar. Figure 1 We can also see in figure 1 that competitive markets with low involvement by the government (e.g., cell phone services, toys, and TVs) have seen prices fall over the past 21 years. Net-net, it appears there is a strong correlation between governmental intervention on markets and inflationary impacts. What Are the Effects of Inflation? Economists from the Austrian school, such as Murray N. Rothbard or Ludwig Von Mises, contend that inflation is not a rise in the general price level but rather an increase in the supply of money and bank credit relative to the volume of goods and services. As such, they argue that inflation is outright harmful because it depreciates the value of currency, raises the cost of living, imposes an implicit tax on the poorest class of people at a relatively higher rate than the tax on the richest class of people, devalues savings and thus disincentivizes future savings, redistributes wealth and income asymmetrically, incentivizes speculation and gambling, underestimates the antifragile mechanisms of a free market system, and corrupts the morals of both the public and private sectors. Meanwhile, the Keynesian school defines inflation as an increase in the general price level caused by an increased money supply. Keynesian thinkers assert that inflation can yield a variety of positive and negative effects, including: [Positive] Increase in labor supply —An economy operating below its production capacity has more unused labor and resources than can be used to increase business production (i.e., economic growth). With a surplus of readily available workers, hiring competition increases, and thus it becomes unnecessary for employers to "bid" for employees by offering higher wages. In times of high unemployment, wages typically remain stagnant, and no wage inflation (i.e., the rate of change in wages) occurs. When there's low unemployment, the demand for labor exceeds the supply, and employers may need to pay higher wages to attract employees. Increasing wages forces employers to raise prices, causing further inflation. [Positive] Increase in aggregate demand —Because more money in circulation may lead to more spending, it can positively impact the economy by increasing demand for goods and services. This rise in aggregate demand thereby triggers more production. [Positive & Negative] Increase in value of scarce asset holdings / decline in value of fiat savings— Because a currency’s purchasing power falls when inflation rises, so will an individual's wealth if it’s parked in cash. Therefore, demand for scarce assets (e.g., bitcoin, gold, real estate) will rise. By way of example, gold prices grew +24% in 2009 on the back of the worst financial crisis since the Great Depression, as inflationary concerns caused investors to seek safe haven assets. However, the S&P 500 rallied +26% during the same period, outpacing gold by 2%. Though it may seem like the ETF for the S&P 500 (SPX) was the better investment choice at the time, this does not account for the amount of risk involved with investing in either asset.7 Considering the S&P 500's risk (volatility) relative to gold, it's clear that gold offered a better risk-adjusted return (i.e., less prone to a sudden drop in value while having relatively large upside potential). Figure 2 below provides a more contemporary example on the performance of fiat currencies and scarce assets in the face of inflation by displaying the real (inflation-adjusted) purchasing power of the USD, EUR, and GBP in contrast with USD-denominated bitcoin price. Though there are some immaterial exceptions, it’s clear that major fiat currencies have steadily declined throughout the last 11 and a half years while bitcoin has inversely posted significant returns.

Table of Contents Chapter 1: Introduction....... 6 Chapter 2: What Is Influencer Marketing?........10 How This Works.............13 Types of Influencer Marketing...... 14 Chapter 3: What Is a Social Media Influencer?. 20 What Makes Them Good Influencers............24 Chapter 4: Why Influencer Marketing Works So Well for Businesses.............. 30 1. Precise Targets.......31 2. Improves Brand Awareness...32 3. Boosts Audience Engagement...............32 4. More Viewers Turn into Buyers............ 34 5. Credibility and Trust Levels Increase.....35 6. Rejigs Content Strategy......... 36 7. Better Ranking in Terms of SEO.............36 Chapter 5: Defining Your Goals with Influencer Marketing..............38 1. Define Specific KPIs............... 39 2. Increasing Brand Awareness. 40 3. Improving Traffic... 41 4. Sales and Lead Generation....42 5. Driving Engagement.............. 43 6. Reputation.............44 Chapter 6: How to Find Effective Influencers for Your Brand...........47 1. Relevance.............. 47 2. Engagement...........48 3. Reach..... 49 4. Frequency.............. 49 5. Authenticity........... 51 Chapter 7: How to Contact Influencers and How to Negotiate a Deal............. 53 1. Do Your Research.. 53 2. Offer Perks.............54 3. Follow the Metrics.55 4. Think about Repurposing This Content.56 5. List Deliverables in the Proposal........... 56 Chapter 8: 7 Things to Avoid in a Potential Influencer Campaign.... 59 1. Not Defining Campaign Goals and KPIs.59 2. Choosing Unvetted Influencers............. 60 3. Cold Outreach........61 4. Bad Contracts........ 62 5. Cheap Promotion...63 6. Stifling Their Creativity.......... 63 7. Neglecting Video Content..... 64 Chapter 9: How to Track and Measure an Influencer Marketing Campaign.... 67 1. Reach..... 67 2. Target Audience Growth....... 68 3. Coupon Codes and Affiliate Links.......... 69 Chapter 10: Conclusion..... 72 Sample Content Preview This is a huge financial bargain compared to traditional channels of advertising, not only because the terms and conditions can be adjusted depending on the goals of a specific campaign, but also because influencers are all about flexibility. Even when their focus is on making money, they strive to stay authentic with their followers. This is why your (potential) customers might be inclined to doubt big celebrities but will trust social media influencers who they perceive to be more like themselves. Now, it is important to remember that some collaborations are not going to get you tangible results, meaning they will help you improve your brand recognition, which cannot always be measured. You might end up making 10 videos with an influencer instead of a short television ad. But rest assured that your influencer is likely to get you more engagement than the television advertisement. In the introductory chapter, I also touched upon the importance of picking the right influencer for your brand. This is an interesting aspect of influencer marketing. Now, these minor celebrities can be found anywhere on the internet. That is part of the thrill and the challenge of finding them. Typically, what makes them an “influencer” is the size of their following on social media. But that size can vary from hundreds to millions of followers. So, don’t get hung up on the numbers alone. Don’t count on their accounts being exceptionally jazzy either. Some of them are known for their anonymity. Faceless internet entities like content creators Dream and Corpse or the hacker group Anonymous are extremely popular and influential among their followers. Sometimes they have a huge following and sometimes they have a small but extremely loyal, cult-ish following. If you can tap into that, you’ve really got something. Influencers are not just individuals who talk about your niche. They might be photographers or bloggers or an industry insider who is known to reveal trade secrets to help the audience make better purchasing decisions. The bottom line is that no matter the subject of the content they create, influencers have a phenomenal capacity to deliver your message to their followers while being true to both parties. They are like double agents except they do their best to be true to both parties and everyone (you and the audience) is aware of what they are dealing with. How This Works When you want to move away from traditional marketing channels because you want to capture more or a different set of audiences, you not only look for influencers with the right kind of follower base but also individuals who are trendsetters. Individuals who can recommend your brand in a way that makes it more palatable to potential customers. This is how influencers deal with brands. They are essentially content creators that want to make stuff that is likeable and shareable. They create material that you can repurpose for your mainstream promotional channels like email marketing to name one. But influencer marketing is not restricted to social media posts and videos. You can think of: ● Product reviews ● Product placements in their content ● Unboxing videos ● Promoting your campaigns and new launches ● Sharing discounts and coupon codes ● Announcing giveaways ● Partnerships that go for more than one video or post ● Supporting influencer causes (because it’s a give and take) by taking part in their events ● Planting your product in their events These are just a few ideas that are open to every brand that collaborates with an influencer. What more can be done depends on your brand and the influencer you engage with. So, let’s elaborate on that. Types of Influencer Marketing Here are five ways in which you can get started. 1. Contests Depending on your pricing, you can allocate a portion of your budget to organize contests and giveaways. This can be a monthly event but you can make it more frequent if you can afford to do so. Announcing contests through videos is a great way to engage the audience with your product. It is original content from the influencer and you get to measure audience interest in the form of likes, shares, redirected followers to your social media pages, more sign-ups for your newsletters and viewers tagging their friends who might be interested in your product. You can get your influencer to do unboxing videos on your product on their social media channels. This will highlight your offer and maybe lower the price for viewers who come through the influencer. Giveaways are also a big part of influencer marketing which means they can dedicate a day every week or month to unboxing the product and giving it away to winners of the contest. This is a great way to place your product in their content, do a few lines for a review even if you don’t want to do a full unboxing video. 2. Create Sponsored Content This is another popular way of getting users to engage with influencers and through them with your brand. It is a common marketing technique too. It gives you the opportunity to ask the influencer to endorse a particular product or service through their blog posts, images or videos. You can launch entire campaigns using this premise with pre-decided terms and conditions. But make sure you let the influencer use their own voice and creativity because that’s what their audience responds to the most.

Sample Content Preview Now, learning to say ‘yes’ doesn’t mean agreeing to everything and everyone that comes your way. The word ‘no’ is equally important as ‘yes,’ and you should know when to use both words properly. When you say ‘yes’ to people and things who aren’t going to help you grow, then you’re not helping yourself. Saying ‘yes’ to people who want to take advantage of you is a recipe for disaster. Agreeing to do things that go beyond your moral boundaries and your values will only make you hate yourself. You’ll lose self-respect and your self-esteem. Before you say ‘yes’ to anything, check first if it falls within your boundaries. If it does, then ask yourself how you’re going to benefit from the experience. Will you be more productive? Will you gain new skills? What will you stand to gain? You may be uncomfortable with trying out new things, but as long as you don’t violate any rules and you don’t hurt other people, then you should go for it. Don’t be afraid to say ‘yes’ to trying new things. Don’t be afraid to say ‘yes’ even if you’ve failed before (perhaps you can do things a bit differently this time and try to avoid doing the things that lead you to your past failures). Don’t be afraid to say ‘yes’ to redeeming your past failures and salvaging your dreams. Take Baby Steps Stepping out of your comfort zone can be a daunting task, especially if you haven’t attempted to step out in many, many years. However, it’s not too late. For as long as you’ve got life in you and the strength and energy to pursue your dreams, you can still make a go for it. Taking baby steps mean not rushing into trying new things. You don’t want to do everything all at once. For most people, rushing into things is a scary concept. Some people can stomach the thought of doing that, but the majority will be scared. So, to make it easier, you can take small steps out of your comfort zone. It’s like taking one foot out the door first and looking around. When everything looks clear and you feel safe, you take another step forward. You can do the entire process of furtively looking around, making sure no one’s going to come at you to tackle you to the ground, for as long as you need to. We all do things differently – some like to rush, some like to take it slow. Whatever floats your boat as long as it gets you out of your comfort zone. Small victories count. It doesn’t matter how small you think it is, but as long as you’re making progress, then you’re doing great. It’s what all of us did when we were babies – we first learned to crawl on our bellies, then on our hands and knees, before finally attempting to stand up and learning to walk on our tiny feet. You may not remember the number of times you’ve fallen. But I’m sure you can imagine your parents cheering you on from the sidelines, happy with every little progress you made. And you imagine yourself smiling at them and clapping your chubby little hands, looking mighty proud of yourself. You’ve come a long, long way since then. But here you are again taking baby steps. This time you’re doing it for your goals and for your dreams in life. You may no longer have the luxury of having your parents on your side, but you can still do it. Cheer for yourself and celebrate each and every milestone you tick off your list. Meet New People In many ways, your comfort zone is your prison. You do the same things with the same crowd, with the same people. You become so comfortable with the status quo that the thought of meeting and getting to know new people frightens you. What if they don’t like you? What if they hate you? What if they talk about you behind your back? Negative thoughts about how other people are going to react to you are always on your mind. You don’t want to look like a fool in front of strangers, so you keep to yourself. While it’s true you can’t predict how people will perceive you, you don’t have to be a hostage to other’s opinion of you. You can’t control their thoughts or their emotions. We’re all free to choose who we’re going to like. However, when you trap yourself inside your comfort zone, you also don’t grow. You know the people you’ve been hanging out with forever – you know their likes, dislikes, their attitudes, etc.

Sample Content Preview 2. Offer an Irresistible Deal Dropping a related offer in front of your prospect is great. But turning that offer into an irresistible deal is even better. Take the fast food example again. If you order a burger with a small fries and drink, the clerk will ask you if you want to “biggy size” the order for just a small extra charge. The deal is irresistible. You get a LOT more food for just a tiny bit more money. No matter what you’re selling, you can do the same thing. For example: “I usually charge $997 per month for this sort of coaching. But as a valued member of my new copywriting club, you’ll get a special price of just $497 per month for this same high-quality coaching…” Next… 3. Use Short-Form Copy You’ve got an eager prospect sitting in front of your order form with their credit card in hand. Now is not the time to put another long sales letter in front of them. They’re eager to buy. Putting another wall of text in front of them might just have them hitting the back button and abandoning the order form! You see, you’ve already done the hard work of getting them into the necessary emotional state needed to make a purchase. You’ve already built your credibility. You’ve already established trust. You don’t need to do these things again. So what you need to do now is simply focus on the benefits of the upsell offer. In fact, your upsell may be nothing more than a benefit-driven headline, a list of benefits, and a call to action. TIP: As always, test to find out for sure what your audience responds to the best. Test different headlines. Test your bulleted list of benefits. You might even test short-form copy against a short sales video. Next… 4. Frame The Price The next thing for you to remember is that you’ve already sold your prospect on purchasing the main offer. They’ve already agreed to whatever price you’re charging. So when you extend the upsell offer, you’ll want to frame the price so that it focuses on the upsell only. Let me give you an example… Let’s suppose you’re selling a home study course for $99, with an upsell offer for $25 for an app: When it comes time to ask for the order, do NOT do this: “Would you like to add this offer to your order for a total of $125 for the course and app?” Suddenly that sounds like a lot. The prospect is going to start second-guessing their purchase. And you could lose the entire sale. Instead, focus on the upsell price only: “Would you like to add this app to your order for just $24 more?” Ahhhh… that’s better. That sounds doable. And since the prospect is already planning on spending $99, that extra $24 doesn’t sound like any big deal. It’s all in how you frame it. Next… 5. Create a Sense Of Urgency Nothing gets people clicking the order button like a real sense of urgency. And one great way to create this sense of urgency is by making your upsell offer scarce. For example, you might create a one-time offer. This is an offer that’s only available right now. If the prospect doesn’t grab it, they won’t be able to get it later. Or if the product is available elsewhere, the prospect will need to pay full price. A good example of this is when you go shopping on a site like Omaha Steaks. If you spend a certain amount, such as $50, you’ll get a list of “add on specials.” These are tremendous deals that you can ONLY take advantage of while you’re on the order form. You can still buy the steaks themselves later, but you’ll pay through the nose to do it.

Sample Content Preview Going after a big, life-changing goal requires a lot of planning. You can’t just wing it and hope you’re eventually going to succeed. If this is your approach to goals, then you’re probably going to end up failing. With that said, the key takeaway for this point is that you need to create the right kind of goal and you need to have a plan for how you’re going to achieve your goal. 2. Make A Commitment Big goals require commitment. Creating a life of freedom certainly falls into this ‘big goal’ category, so you need to commit yourself fully if you want to succeed. You’ve got to be mentally prepared to see everything through until the end. Now the thing is, commitment can often fade into the background after a period of time. Some people start going back to their old habits in a span of weeks or months. Some can stay committed for years, but eventually give up when they come across an obstacle so difficult to overcome. When you make a commitment, you literally make a promise to yourself that you’re going to achieve your goals no matter what. You tell yourself that whatever life throws at you, you’ll be prepared to stick to your goals. And it’s all good in the beginning. Things begin to get shaky when the reality finally sinks in that you’re embarking on a life-changing mission. A mission where you’ll need to give up your comfort zone and do things you’re not used to doing. A mission where you’ll need to learn new skills and maybe dive into the deep end of things just so you can reach your ultimate destination. It’s the commitment to change that will help you find success. When you embrace change, literally nothing can faze you. You’re expecting both good and bad things to happen and you’re ready for whatever may come your way. You’re ready to make sacrifices in order to achieve your goal. This is the kind of mentality that will get you over to the finish line! 3. Broaden Your Horizons Broadening your horizons will allow you to see the world in a different light. You’ll be more open to change, you’ll be more open to diversity, and you’ll be more open to new ideas. You’re not going to be a bore when you talk to people. You’ll no longer feel like a fish out of water in social gatherings. You’ll have more opportunities to meet new people and foster new relationships. You’ll also be more adaptable to change and even difficult situations. To help expand your horizon, you can read books or pick up new hobbies. Basically, try to learn something new every day. You’ll gather different ideas on how to approach different tasks which can help you get closer to your goals. Not attempting to broaden your horizon will mean you’re going to be stuck doing the same things over and over. You’ll find it near to impossible to create a life of freedom because you’ll be trapped in your comfort zone. But if you’re well-versed and knowledgeable about many things, you’ll find the confidence to go out into the world and work on achieving your dreams! 4. Get Rid Of Your Debts Being free does not necessarily mean being wealthy, but it sure wouldn’t hurt. One thing that can drag you into the depths of despair is debt. If you’re buried in a mountain of debt, you’ll find it extremely hard to live the life you want. You’ll have your conscience and various collectors hounding you for payment. That’s no way to live! Skipping town is always an option, but a very bad one at that. You’d ruin your name and your reputation, and it’s going to be hard to live freely with your integrity ruined.

Table of Contents Chapter 1: An Introduction Chapter 2: Network Marketing in the 21st Century Chapter 3: The Google Revolution Chapter 4: Finding the Right Opportunity Chapter 5: Finding the Right Team Chapter 6: Understanding Compensation Plans Chapter 7: Methods of Prospecting Chapter 8: What It Takes to Be a Leader Chapter 9: Interesting New-Age Products Chapter 10: Parting Thoughts Sample Content Preview Chapter 2: Network Marketing in the 21st Century Summary So how different has network marketing become really? Network Marketing in the 21 st Century You have to know some important differences first. Sales Vs Marketing Prospects have become warier than they ever were. There are so many opportunities out there that it is difficult for them to decide what they must take, if at all. Even if someone is contemplating on a network marketing business, you couldn’t always hope to sway them toward your side because there are so many options opened out to them. However, network marketing still remains lucrative and that is one big draw for you to bring people toward your business. The results that can be expected can be so huge in monetary terms that they could put most companies to shame. The emphasis of ‘marketing’ in ‘network marketing’ is still quite profound. Despite whatever you might have heard about networking being the most important thing here, you must know that you are, after all, ‘marketing’. This is an important thing for you to consider. In fact, when you are getting your prospects, make sure that you get people who know how to market. Networking is fine enough, but what use is it if you can get your octogenarian grandmother into your network, who cannot market anything for you? The days of pumping network with people who cannot market – read family and friends – should be over by now. Today’s network marketing businesses know that it is extremely important to have people in the team who can bring about the allimportant sales. Though this premise is slightly different, network marketing is most assuredly a sales concept. You have to sell things for money, not just share them. In the 21 st century, the difference between sharing and selling has become much more profound, especially over the Internet. When you recommend something without any financial gains, like if you tell someone there’s a really great movie in town that they must catch, you aren’t selling. Selling is what is important in network marketing – you do this with monetary gains involved for yourself. Chapter 3: The Google Revolution Summary Googling might well become an Oxford entry. It is not a matter of ‘will it’, it is a matter of ‘when’. The Google Revolution As in everything else, the Google Revolution has swept the network marketing world as well. A very small indication can be obtained by simply going to Google and typing in ‘network marketing’. With 123,000,000 results, there’s no questioning how popular this search term is, and Google won’t ever be behind to latch on to something that is so much in demand. But, why is Google important to you? It is so simply because now Google has overtaken all other search engines in popularity. It has become almost an Internet default to search something on Google. If you don’t know something or want to find out something, no one any longer says, “I will search on the Internet.” Instead, they say, “I will Google it.” Hence, if you rank on Google, if you get those highly coveted first page rankings, you have it made. Now, Google SEO is a whole new concept in itself. But remember these few things:– 1. Google ranks websites on the basis of their content. So, content remains king. However, this content is useless unless it has the right kind of content involved in it. 2. Along with that, Google simply loves it if you update your content regularly. That is why blogs are tops. 3. Inbound links are just something else when you are dealing with Google. Get as many links live on the Internet – through articles, blogs, forum posts, social networking site comments, etc. The more the number of people visiting your site, the better will be the rank of the site. Today, working with Google has become like a circle. You first promote yourself on Google, get the initial trickle of visitors, and when Google sees that people are visiting your website, they will rank your site better which will help attract more visitors. It is actually simple to get the initial rank on Google if you follow all Google-friendly methods. Get in the loop as fast as you can. At the same time, don’t forget Google’s value in research. You could use this tool significantly in finding out what your competitors are really up to and you could enhance your strategies likewise.

Table of Contents Chapter 1: You Can Control How Fast (or Slowly) You Age .. 5 But How Do You Slow Aging? .. 6 Mobility . 7 Energy . 8 Nutrition 9 Toxins, Cell Damage and Heart Problems ..... 10 Brain .. 10 Chapter 2: Fine Tuning Your Mental Clarity on a Daily Basis ... 12 Cognitive Decline With Old Age ...13 Increasing Brain Energy and Mood With Nutrition and Nootropics ....15 Mood and Learning ....17 Increasing Learning, Interest and Memory With the Right Lifestyle ...21 Chapter 3: Staving Off Depression to Prevent Wrinkles and Disease .24 How Stress Ages You 26 Introducing: telomeres. ....28 How to Manage Stress .....29 Chapter 4: Keeping Your Body Active and Mobile ... 33 One Rule: Move! ..34 Chapter 5: Preventing Your Age From Showing Up on Your Face . 38 Protecting Your Skin With the Right Nutrients 39 The Best Diet for Looking and Feeling Younger ..41 Eat a Lot or Eat a Little? ..43 Skin Care for Anti-Aging ..44 Creams and Other Products ..46 Chapter 6: Helping Your Hair Hang Onto Its Youthful Appearance...49 How to Avoid Aging Hair.... 49 Combating Grey Hair..... 50 Fighting Hair Loss51 Chapter 7: Keep Your Hands Looking Younger Over Time.. 55 Protecting Your Hands.. 56 Chapter 8: Treating the Embarrassing Issue of Incontinence.. 58 What Causes Incontinence in Old Age..... 59 How To Treat It..... 60 Chapter 9: Sexual Dysfunction... 62 Hormonal Changes... 63 Chapter 10: Preventing and Treating Other Common Ailments of Aging. 66 Conclusion and Summary. 68 Sample Content Preview Cognitive Decline With Old Age The thing we most often associate with age-related cognitive decline is forgetfulness. When you reach a certain age, you start to forget where you left your keys a little more regularly and eventually you start to forget the names of your family. Just call everyone ‘Frank’, it’s easier. Some degree of memory loss is fairly normal with age and is referred to as ‘age related cognitive decline’. However, in some cases it might take the more serious form of dementia or Alzheimer’s disease. The latter is caused by amyloid plaques and neurofibrillary tangles, which are caused by a build-up of protein fragments attaching to the cells. This can lead to confusion and severe memory loss, which we know as dementia or Alzheimer’s. In some cases, confusion and memory loss are exacerbated by damage to the brain caused by a stroke or traumatic brain injury. But long before that, comes the slight tiredness and the brain fog. It’s almost imperceptible but it’s definitely there. Like a computer that takes just an extra minute or two to boot up. No one else would notice, but you know it’s not running on all cylinders anymore. Not like it used to. Think back: how much harder is it to wake up in the morning than it was five years ago? Back then you would likely be out all night drinking with friends and then wake up the next day with energy to spare. It’s not your body that’s changed at this point: it’s your brain… Or how about you think back even further (memory allowing…) to when you were just a little kid. Back then you could run around in circles for hours without ever tiring out. Likely you know kids who can still do the same thing. These days though, many of us struggle just climbing the stairs! Constantly feeling tired is no fun and neither is having half the enthusiasm you used to have when you were younger – or the ability or the passion for learning. Notice how young people are always learning new skills, making new friends and changing careers and that gets harder as you age. Oh and what about mood? Have you noticed how you’re just much angrier all the time these days? What once wouldn’t have caused us pause for thought now has us growling under our breaths like mad people. What happened to that youthful optimism? If you understand the ‘law of attraction’ then you’ll know how being angry all the time will only lead to fewer opportunities and less enjoyment. Apparently it’s at the age of 60 when these changes really occur. So what’s actually happening inside that cranium of yours to cause all this change? Increasing Brain Energy and Mood With Nutrition and Nootropics There are many things that change in the brain and that are responsible for the changes we see in our abilities and our personalities. Many of these can be somewhat mitigated by the right nutrient and/or supplement regime however and when nutrients, herbs or medications are used in this way they’re referred to as ‘nootropics’ – compounds that can help to enhance brain performance. Let’s start with that low energy – what causes this? There are a couple of things, but up front is the decrease in mitochondria. As we’ve already discussed, your mitochondria are the tiny little fuel generators that live in all of your cells. Their job is to take glucose and to convert it to ATP, or Adenosine Triphosphate, the ‘energy currency of life’. These mitochondria are found throughout our bodies and that includes the brain, where they live in the brain cells. If you’ve ever felt too tired or too lazy to complete a sum because it involves holding numbers in your working memory, then your ‘brain energy’ is letting you down. And this is what makes it harder to find the enthusiasm to do anything as well. Another night of the same old TV it is then… If you were to look at the cells of a young kid under the microscope and compare them with those of a middle aged man, you’d see that the middle aged man had far fewer mitochondria. Scientists now believe that this is one of the key differences in the energy levels of children versus adults. As it happens, this is also one of the key things that a lot of nootropics target. Ingredients ranging from l-carnitine, to PQQ, to Lutein, to creatine, to bitter orange work at least partially this way. Another thing that affects brain energy as we get older is blood flow. Like every other part of your body, your brain needs a steady supply of blood to provide nutrients and oxygen for healthy function. Unfortunately, as your breathlessness upon reaching the top step will attest, our blood flow suffers as we age. This is where vasodilators come in. Things like garlic extract, vinpocetine and ginkgo biloba all offer this increased energy by increasing the diameter of the blood vessels. This can also be very good for those with high blood pressure! These allow more blood, oxygen and nutrients to be directed toward the brain, helping you to feel more alert and more awake. As mentioned, you can also get a lot of benefit from nutrients like iron and B12 which help the body to create more red blood cells. This very simple change is very often enough to increase the amount of oxygen and nutrients making their way around the body to the brain and once again to supercharge your energy levels. Mood and Learning As we get older, we often start to produce less of the most important neurochemicals – whether it’s serotonin or dopamine. Dopamine is one of the neurotransmitters most associated with attention, which also correlates to memory (the more focused you are, the more likely you are to remember something – often the things you’ve ‘forgotten’ are things you never listened to in the first place…).

Sample Content Preview Live with integrity Knowing and doing what’s right are two different things. At first glance, it may look like they’re referring to the same thing, but nothing can be further from the truth. For instance, when people are faced with tough choices, they’d often choose something that will benefit them even though they know they’re doing the wrong thing. That’s not integrity. When you have integrity, you always do what’s right whether someone’s looking at you or not. You strive to live your life according to your moral principles. You don’t let your actions be dictated by negative forces even though most people would be happy to. To enjoy personal freedom, you need to have integrity. Otherwise, you’re going to be living life on the edge – constantly afraid someone’s going to come and burst your bubble. Or that someone’s going to come and take away what you stole from them. When you have integrity, you don’t become defensive when someone questions your decisions and your actions. You don’t make excuses and point fingers when your shortcomings are exposed. You face everything head-on, and you remain honest even though you know it’s going to lead to negative consequences for you. Your integrity is going to save you from a lot of headaches, you’ll sleep far better at night knowing you did the right thing and you didn’t step on anybody just to achieve your goals in life. You’ve got nothing to hide, you’re literally an open book. Your reputation is beyond reproach and others will view you as someone they can look up to. When you embrace honesty, you can live your life fully and freely. Think positively at all times Positive thinking is an important aspect of personal freedom. Without it, you’re never going to believe that you can, in fact, live freely. You’ll always be held back by your doubts. Your negative thoughts are going to consume you, and you’ll find it hard to get out of your comfort zone to go and chase after your dreams. How can you be free if it’s you yourself holding you back? You’re never going to achieve greatness if you listen to all the naysayers out there. Your confidence will be shot, and you’re going to wallow in self-despair. To break free from negative self-talk, you’re going to need help. Surround yourself with positive people and let them help you build your self-confidence. They’re going to cheer you up and encourage you to reach for your dreams. They’re not going to give you a detailed list of why you’ll never succeed. If you don’t have any positive influencers in your life, you can read up on self-help books. Follow motivational and inspirational speakers. Let their wisdom guide you. To become a positive thinker, you need positive influence. Seek that influence, and over time you’ll slowly improve the way you think. When you start thinking positively, you’ll be optimistic, and you’ll then learn to envision a positive future where you have personal freedom. Be happy for other people’s success When you hear other people’s success stories, your initial reaction is probably one of envy or jealousy. Here you are working so hard to reach your goals, and you meet someone who’s a relative newcomer suddenly stealing the spotlight with his ‘overnight’ success. We’ve all got different journeys ahead of us. We may be in the beginning stages, or the middle, or maybe even close to the end. We all didn’t start at the exact same time, so it’s futile to compare your growth to someone who’s been at it for the last 5 years. Or maybe you’re bootstrapping, and you’re comparing your progress to someone who’s had access to resources you didn’t have. When you put things into perspective like this, you’ll feel a whole lot better. Sure, you may feel sorry for yourself, but don’t let it affect you for far too long. Remember to control your thoughts and always look for the positive side of things. Jealousy and envy are not going to get you anywhere. It’s not going to bring you closer to achieving your goals. What you can do instead is learn from other people’s success. Be genuinely happy for others’ success. Use it as inspiration to carve out your own path to success and ultimately, freedom. If they can do it, then so can you! Always be grateful One of the secrets to achieving personal freedom is gratefulness. You may not have much in the way of material possessions, but you’ve still got a lot to be thankful for. You’ve got the gift of life, the gift of family and friends. As we’ve mentioned earlier, you don’t need money to feel free. It’s all about your state of mind really. When you’re grateful, you exude positivity. The people on the receiving end of your gratefulness will feel better about themselves, you’ll help boost their self-esteem. You’re basically spreading positivity around you. When you’re grateful, you don’t take things for granted. You live in the moment. You don’t look for what you don’t have and ignore what you do have. When you’re grateful, you don’t go whining about something that’s not in front of you when what you do have within reach is just as good, maybe even better. Being grateful is a manifestation of your positive thoughts. You look for the good in every situation. It takes your thoughts off of looking for whatever you think you’re lacking in life and focusing on the present. Try doing this now – write down the things you’re grateful for and think about how you’ll feel if all these people/things were suddenly taken from you. That will help shift things into perspective. You’ll have a much deeper appreciation for life.

Table of Contents Chapter 1: Passive Income – Best Ways to Earn it Chapter 2: Quick and Easy Ways to Make Money Online Chapter 3: Make Money from Writing Online Chapter 4: Ways to Generate Real Online Income Chapter 5: How to Make Money With Online Content Chapter 6: Make Money Online - Thinking Outside the Box Chapter 7: Make Money Online Using Online Marketing Chapter 8: 10 Legitimate Ways to Make Money Online Chapter 9: Best Ways to Make Money Online Chapter 10: Different Ways to Make Money Online Chapter 11: 10 Step Process to Earn from Flipping Websites Chapter 12: Do You Know How to Make Money Online? Chapter 13: Make Money Online with Online Sales Chapter 14: Generate a Realistic Income Online Chapter 15: Fun Ways to Make Money Online Chapter 16: Unusual Ways to Make Money Online Chapter 17: Earn Online by Working as a Virtual Assistant Chapter 18: 6 Interesting Ways to Make Money Online Chapter 19: 3 Top-Notch Methods for You to Make Money Online Chapter 20: 6 Great Ways to Earn Money Online Sample Content Preview Chapter 1: Passive Income – Best Ways to Earn it There are many ways to generate income online and a passive income is one of those ways. Being able to generate a passive income takes a special skill. Your audience can be fickle. If they feel you are more concerned about the money than them, you will fail. Your intent needs to be about helping others. Initially you are going to need to put in a lot of time. It’s hard work to get a passive income flow going and to build that success. It doesn’t come overnight, although many would like you to believe this. Just because you have your product it doesn’t mean you can sit back and relax. There really isn’t a 100% passive income, because you always have to be managing what you are doing. You need to build automation, but to do that you first have to create trust with your followers or audience. That’s where initially you have a lot of time invested, which will decrease, but you will always be involved. You will need to find a market that works for you. You will need to find a niche market that you can help based on your experience and passion. How well you serve your audience will dictate what your earnings are. Don’t just pick a niche because it’s currently ‘hot.’ You are going to need to continue to build, write articles, and market that product and new products that fit under that initial niche for years to come, so make sure it’s a niche you can handle, otherwise you will not enjoy success. Instead, try to fill a gap in the market in the niche that interests you. You will need to build a platform so that you can start to share your product. This could be YouTube, it could be a blog or whatever other market interests you. You don’t have to reach everyone. That’s a waste of effort. Instead, focus on reaching the audience that would be interested in what you have to offer. Determine which products are going to serve you best and then offer your audience value. In fact, offering them something of value for free helps to establish trust and interest so that they are far more likely to buy whatever else it is you have to offer. They now know you have expertise in your niche and something that’s worth listening to so they are ready to pay. As your passive income builds and you become comfortable in your business, make sure that the profit never becomes your main motivation, because when it does you set yourself up for failure. Chapter 2: Quick and Easy Ways to Make Money Online Are you looking for a way to earn money online? With the right ‘gig’ you can earn a full time income and get out of the 9 to 5 rat race. Here are 5 ways to make money online quickly and without a lot of effort. #1 Transcribe Audio – Finally, more websites are beginning to offer written transcriptions for those that are hearing impaired, which makes that transcriber’s job in demand. While it doesn’t always pay a lot, it also doesn’t require a lot of work or a commitment from you. Check sites like Elance or Guru for these types of jobs. #2 Participate in Online Surveys – You won’t get rich on this, but they also don’t take much time and you can create a little extra cash flow for yourself. #3 Edit Audio – If you are familiar with sound editing software there is a job opportunity waiting for you cleaning up online interviews, webinars, webcasts, etc. Visit employment sites like ODesk or Elance. #4 Enter Contests – Whether you are a writer or a photographer, whether you design logos or create backgrounds, there’s are tons of contests running looking for the best ‘product.’ You don’t get paid unless you win so you will need to enter as many contests as you can find in your niche. Success is often minimal, but it only takes one big win and you’ll be very happy. #5 Flip Domain Names – Domain names are as valuable as real estate. Well, actually, they are online real estate. Some people have figured out a way to make a very nice income buying and selling domain names. Use Google Adwords to find trending keywords and then use that information to choose domains to flip. Short, straightforward domains are pretty must all bought, so you will likely have to settle for acronyms, initials, the use of dashes, etc. Be creative when you are trying to buy domain names. Even if the main keyword isn’t available you can work off of that keyword and incorporate it with other words. Making a living quickly and easy by making the right choices. With so many opportunities online it can be difficult to determine what’s the right way. Part of it depends on how much time you have available to you and where your interests lie. One thing is for certain, there are tons of legitimate ways to make money online, so why not start today?

Table of Contents 1.0 Building Your Own Gold Mine..4 1.1 Virtual Gold Mines – Profitable?.....4 1.2 A Word of Thought Before Getting Started..........6 2.0 Using Other People’s Products to Build Your Customer List..........7 2.1 The Concept....7 2.2 The Pros.......... 9 2.3 The Cons......... 9 2.4 What Do You Need?10 2.5 Build Your Customer List – Step-by-Step.11 3.0 Using Your Product to Build Your Customer List.... 16 3.1 The Concept..16 3.2 The Pros........ 17 3.3 The Cons....... 18 3.4 What Do You Need?19 3.5 Build Your Customer List – Step-by-Step.19 4.0 In Closing23 4.1 Last Words....23 4.2 Rights Glossary........ 24 Sample Content Preview You want to achieve your objective of building your paid customer list by reselling a bundle of digital products you have acquire the (Master) Resell Rights to. It is preferable if you have the Full Master Resell Rights so you can pass on the rights to your customers and that your customers can do the same. You bundle a group of digital products with (Master) Resell Rights and sell for a very, very low price, preferably $10.00 - $20.00. And then, you recruit Joint Venture (JV) partners and affiliates to promote your bundled package to their subscriber/member list for high commissions. It gets even better if you offer 90-100% of the product price as commissions to your affiliates and JV Partners. While this sounds nutty, the rationale behind this is that: - You want to motivate your affiliates and JV Partners to sell for you, and - You don’t mind forsaking the up-sells for building your paid customer list, which is more important and profitable in the long run for you because you can later endorse your next product launch. And every time you receive a customer whether through your own effort or that of your affiliates, convert your customer into your affiliate as well via your Thank You page where you offer the same invitation to your affiliate program. They won’t mind doing that as long as you provide convenience (that they don’t need to set up their own sales letter and package from scratch), and that your commission reward is irresistible (90-100%). Your customers can in turn become your promoting affiliate partners and the result will be viral: your affiliates and customers building your customer list for you! 2.2 The Pros 1. There’s absolutely no need for you to create your own products from scratch. You can easily acquire Resell Rights products from paid membership sites or purchase exclusive reseller licenses if you can afford to invest. 2. This business plan can be started overnight. 3. With the help of your affiliates and Joint Venture partners, it is very possible to build your paid customers list heavily in a short period of time. 2.3 The Cons 1. If you bundle a lot of high-ticket Resell Rights products in a paid package and sell at a very low price, not only will it devalue the products, you risk creating a bad impression with Internet Marketers. However, this can be easily solved if you sell very few but unique products or low-ticket items in a paid package. Alternatively, you can source and handpick niche (non-Internet Marketing) products with (Master) Resell Rights. 2. Selling bundled products with Resell Rights can prove to be very competitive as there are several other bundled products on offer across the Internet. 2.4 What Do You Need? 1. Web Hosting & Domain Name – Get your domain name from NameCheap.com and as far as hosting goes, I recommend HostGator.com or BlueHost.com for beginners. 2. Autoresponder accounts – this is your primary asset, as you will need it to collect your paid customers leads. I recommend Aweber.com or MailChimp.com. 3. A collection of (Master) Resell Rights products of your choice to form your unique package. 5 to 30 products is sufficient to form a low-ticket package. 4. Credit Card Payment Processor – to accept payments. I recommend PayPal and Stripe if possible. 5. Affiliate Program – you’ll need this to manage and recruit affiliates. You can consider JVZoo.com, WarriorPlus.com and even ClickBank.com. 6. Sales Letter & Thank You Page – to sell your package and your Thank You page is not only used to offer download links, it should also be used to collect customer leads into your autoresponder and later recruit them as affiliates to help promote your package for you. 2.5 Build Your Customer List – Step-by-Step 1. Choose your collection of products with (Master) Resell Rights carefully to form your unique package. Be sure to check out each product’s reseller license before using as each product creator’s terms and conditions vary. You want to be able to bundle the product into a paid package so make especially sure you’re really allowed to do that. Tip: You’re only going to charge $10.00-$20.00 per package so there’s no need to necessarily bundle 50 to hundreds of products in the package. In fact, 5 to 30 low-ticket Resell Rights items will do. The newer the products are in the market, the least products you can bundle in because not many people online should have them. 2. Write the sales letter for your package. I cannot cover everything under the sun on copywriting in this manual alone, as it’s a subject suitable for another book, the idea and selling point behind your sales letter is that your prospects can acquire all the products at one cheap price and they can resell the products (individually or in a package) and keep 100% of the profits.