Table of Contents List Building - Your Bread & Butter 5 Leveraging on Joint Ventures 8 Invest Regularly in Advertising 12 New Wave - Give Away Events 15 Recommended Resources + Bonuses 19 Sample Content Preview It wouldn‟t take but one to do a lot of damage and if you send hundreds, you‟ll never get the fine paid off… at least not in just one lifetime. Do you NEED an opt-in list? YES! Your list is your bread and butter. Now, let‟s discuss ways in which one can go about building that bread and butter opt-in list. There are several ways that have been proven to be very effective list building techniques. One way to build your bread and butter opt-in list is to write articles and submit them to article banks. If you weren‟t blessed with any writing ability at all or if you simply do not have the time to devote to writing articles, you can have articles written for you by ghostwriters or you can join a PLR site and download articles that will just need some rewriting to prevent them from being identified as duplicate content by search engine spiders. These articles need to be no longer than 300 to 400 words and they need to be keyword rich. Your resource box needs to include your name and a link to your website. Another proven list building technique is to join and post to blogs and forums that are dedicated to a topic that relates to the products and services that you sell. You must be careful not to post blatant advertisements on these sites. That’s a big no-no. You will need to post 3 to 5 times each and every week to these sites and you sig tag on your posts needs to be your name and a link to your website. Exchanging links with websites that sell products and services that are complimentary to but not identical to the products and services that you sell is another way to build your bread and butter list. Now, some marketers do not believe in link exchanges. They object to the idea of two way traffic and don‟t think that a marketer should ever post a link that takes traffic away from his or her website. The key word, however, is TWO way. A link exchange also brings traffic to your website that you might not otherwise ever see and every person who visits your website is a potential customer or, at the very least, a possible addition to that bread and butter opt-in list. Then there is paid advertising to consider for the purpose of list building. A PPC (Pay Per Click) campaign is not free, of course, but if your list is greatly increased because of it then it will be money that has been well spent. PPC campaigns are very effective tools for list building... and more especially so if you can give something away for free. People do love „free‟. Free reports... free utilities... free E-Books... if it‟s free, it adds to your bread and butter opt-in list. A very effective, maybe even the most effective, way to use paid advertising to build your list is to advertise in E-zines that relate to the topic of your website and to the products and services that you sell. E-zine advertising is very targeted advertising that has proven to be effective as well as cost effective. The people who will see your advertisement are the very people who are most likely to buy the products or services that you sell and to join your opt-in list... and, did I mention that it is cheap? You can usually get an advertisement in an E-zine for $30 or less. The well established and savvy Internet marketers all know just how important list building is. List building is at the top of their „to-do‟ list every single day. List building is never considered a side effect... it is the object of their attraction to every enterprise that they consider undertaking. They know that their lists really are their bread and butter. They fully understand that without their lists that they are without a business and you should believe that with all your heart because it is true. Leveraging on Joint Ventures When Internet marketers hear the term, „Joint Venture‟ they will immediately begin to drool... maybe ever to slightly... but they are certainly drooling. New marketers dream of getting that first lucrative Joint Venture deal under their belts (and into their bank accounts). Well-seasoned Internet marketers always have both ears and both eyes wide open searching for their next Joint Venture opportunity. Everybody wants a Joint Venture for the very simple reason that they are lucrative... and „lucrative‟ is an understatement. The first, most important and most on-going task of every Internet marketer is to build an opt-in list. There are basically three kinds of lists and all of them are not created equally. First there are lists that are bought... these are just about worthless. Second there are lists of potential customers. Potential customer lists are valuable because they are lists of people who have opted in to a mailing list and may well buy something at some point but they haven‟t as yet. The third kind of list is the „paid customers list‟. The paid customers list is the one that is very, very, very valuable. This is a list of people who have actually bought a product or service. They have already proven that they will spend money. Most importantly, the paid customer list is one of the factors that potential Joint Venture partners will base their decision of whether to Joint Venture with you or not will base their decision upon. So... building a paid customer list is the number one task for an Internet marketer. In order to build a paid customer list, you may well have to give something away. One of the best ways to build a paid customer list is to offer a product that is relatively inexpensive... say one that will sell for $9.95 or even $19.95... to Joint Venture partners and allow them to keep all of the profits from the sale. That‟s right. Give them 100% of the profit... the whole $9.95 or $19.95 that the product sells for.

Sample Content Preview Grit is contagious. This applies to all human qualities such as fear, panic, pessimism and procrastination. These negative human qualities are instant grit-killers. Nothing saps drive and motivation more than people with a negative outlook and a passive mindset. Take a moment to reflect on the type of people you regularly associate with. Are they the pessimists. The cynics and the constant complainers who are always finding justification for not getting ahead? Is this sense of perpetual "victimhood" wearing off on you? Do you always find excuses for giving up and getting things done? It's just good common sense to avoid people who are negative and lack motivation, passion and drive. They sap your energy and optimism and leave you feeling drained and depressed. Reflect on who these people are in your life and just avoid them as much as possible. Steer clear of people who give up easily and lack focus. Conversely, the more time you spend in the company of people with grit, the more their powerful qualities will wear off on you. You will gradually find yourself adopting their outlook of perseverance and passion. They will keep you fired up, motivated and brimming with self-confidence. Whether at work or in other settings, observe how these people tackle goals and overcome hurdles. Listen to them talk with passion about their goals and how, for them, achieving those goals is a given. Learn from them and let them inspire you. STEP #2: Visualize Your Goals Let's say you have a long-term goal of becoming a best-selling author. For 10 minutes each day, sit back, relax and picture yourself when you have achieved that goal. Visualize how you will feel when you finally succeed after years of hard work and the passionate pursuit of your goal. Visualize the rave reviews by literary critics, the offers to turn your book into a movie and your large base of dedicated readers… Whatever your goal is, create an appropriate scenario of amazing success and run through it every day. Try to be as specific as possible and add more details every time you practice these visualizations. Holding these images in your mind will keep you inspired and on fire. In addition, visualization is essential for staying on track with long-term goals at times when things get tough and your goal seems elusive. There is actually a scientific basis behind visualization. It trains your brain to focus on your goal and constantly search for new and innovative ways to reach it. Your Positive visualization actually wires your mind to focus on your goal because it understands that it's something that makes you feel good. STEP 3#: Cultivate Hope Unless you believe that it's absolutely possible to achieve your goals, you'll never achieve them. People with grit have limitless hope and optimism and never allow limiting beliefs to stand between them and their goals. In fact, their mantra is "if you believe it you will achieve it!" Positive affirmations are the best way to cultivate home. They are also backed up by science. It has been found that they rewire your brain to think positively and over time, carve new neural pathways that allow you to enjoy lasting hope and optimism. Affirmations are statements that you repeat to yourself every day to help your brain begin the rewiring process. Here are some examples of hope-promoting affirmations: I can achieve anything I want to. Nothing stands between me and success. The sky is the limit. Great things are in store for me. I choose to see only the positive in everything. The past has no power over me. I choose to focus on the future. I embrace my courage and strength. Search for more affirmation online or get creative and make up your own to align with your specific goals. Just make sure you repeat them daily to yourself to start rewiring your brain. The shift will be gradual but you will be amazed at how your outlook will change. STEP #4: Embrace Challenges People with grit embrace challenges. In fact, they look forward to them. Challenges and hurdles keep gritty people on their toes, allowing them to draw on their inner strength and creativity to overcome them, and allowing them to grow more grit in the process.

Table of Contents Free Reports Exposed! 5 How To Write Your Own Free Report In 60 Minutes Or Less 8 Placing Profit Centers In Your Free Report 12 Distributing Your Free Reports & Beyond 13 Recommended Resources + Bonuses 18 Sample Content Preview ow Mike Filsaime has some pretty deep pockets to be sure...we don‟t all have those kinds of resources but his strategy was absolutely brilliant. He already had a mailing list of over 300,000 and I wouldn‟t even hazard a guess at the number of names and email addresses that are now on his list. Every marketer that had a list that was even remotely interested in the free report sent it out in their newsletters. Don‟t even think about the numbers, it‟s just too mind boggling. Actually, Mike Filsaime‟s “Death of Internet Marketing” free report contains some very good information. The scare tactics used weren‟t very appealing but the information was good. It wasn‟t world shaking and it wasn‟t anything that was really new. It was a well put together report and it was very well written. Here is another example: Rich Schefren’s “Internet Business Manifesto” is another free report that was really well marketed. As a matter of fact, Rich actually marketed the daylights out of his Internet Business Manifesto” And, marketing genius that he is, he later released it in three segments. The last release was called, “Internet Business Manifesto: The Final Chapter”. How is THAT for marketing genius in action? Rich Schefren‟s “Internet Business Manifesto” free report is another example of how to market a free report to gain the maximum desired benefit from it. This report is also well written. It contains plenty of useful information for new Internet marketers, as well as, for some who are well seasoned but there really wasn‟t any new, world shaking information in it. Still, it was very effective and the desired result was achieved. He built his list to astounding proportions. The free report list building technique isn‟t limited to Internet marketers. It spills over into brick and mortar marketing as well...or maybe that‟s where it started. Who knows? The lines between Internet marketing and Brick and Mortar Marketing have become a bit blurred over the years. If you don‟t believe me, go in search of nothing but „free marketing reports‟ using your favorite search engine. You‟ll find free reports about all kinds of products and services. You will find free reports about marketing beverages, sports, music, B2B marketing and dozens of others. The point of these free reports is the same. The idea is to give valuable (?) information to a potential customer in exchange of his name and address or email address for the purpose of future marketing of products and services to him. Free reports that are used to build opt-in lists, either of the cyber space or brick and mortar variety, must contain good information. The information does not have to be completely unique but it must be accurate and free reports must be well written... no poor grammar or misspelled words are allowed. The information needs to be presented to readers in a clear way, as well. Good reports whether they are free or paid for, must be helpful to those who read them. If data is included it needs to be fresh. The whole point of a free report, however, is NOT the report. The report is only a means to and end as demonstrated by the real marketing geniuses of our times. Scare tactics are not very appetizing but they are effective. “The Death of Internet Marketing”? That‟s enough to scare an Internet marketer out of 10-years growth...but it worked. The word, “manifesto” produced visions of serial killers but it was effective as well. How To Write Your Own Free Report In 60 Minutes Or Less Free reports are big now days on the Internet. It‟s a bandwagon that many Internet marketers are jumping on simply because it works. People jump on the “Information Super Highway” that is the Internet because they want and/or need information about all kinds of things. People seek out free reports about subjects that will make them feel better, look better, become more proficient, or solve a problem for them. Reports can take many forms but no matter the form, a report is simply a writing that provides information about a specific subject. Writing a report doesn‟t have to be a time consuming task. A short report can be written in as little as one hour or less provided the writer has access to sufficient information on the subject and since the Internet really is the “Information Super Highway” information on almost any subject is readily available. First, let‟s discuss writing a free report from „scratch‟. The first thing that is required for a report is, of course, a topic. The topic that you choose to write a report on should be one that is directly related to the topic of your website or of your free membership site. The people that you will give your free report to must be interested in getting the information that will be in the report. Choose a general subject first and then narrow the general subject down to a specific point or two. In order to choose a great topic, you can listen to the members of your own free website or visit blogs and forums that relate to the products and services that you sell. Once you have settled on a topic for your free report, the next step is to gather information that is related to that topic. This is a very easily accomplished task. Use your favorite search engine and plug in key words to find information about your topic. Usually the problem is too much information rather than not enough. You are going to have to sift through and consolidate information but if you have narrowed your topic down far enough, it won‟t be all that difficult.

Table of Contents Chapter 1: Boosting Your Customer Engagement Online Chapter 2: Customer Engagement – Why it is Important? Chapter 3: The KPIS and Customer Engagement Goals Chapter 4: Ways to Improve Your Audience Engagement Chapter 5: Engaging Your Audience Using Relevant Content Chapter 6: Revealed – The Secret Video Content Your Competitors are Using to Captivate their Audience Chapter 7: 3 Advanced Ways to Enhance Customer Engagement Chapter 8: Focus on the Right Channel to Optimize Online Customer Engagement Chapter 9: Prioritize Consumer Satisfaction by Delivering Exactly What they Actually Needs Chapter 10: Google Example of Brand Marketing That Engages Your Customers Chapter 11: 4 Best Ways to Engage Customer Lightning Fast Chapter 12: Does Your Content Need More Personality? Chapter 13: Enhance Customer Engagement by Creating Integrated Communications Lifecycle Chapter 14: 5 Tips to Test Whether You Are Successfully Engaging Your Customers 3 Chapter 15: Likes and Shares – Their Value in Customer Engagement Chapter 16: How to Engage Your Customers With Holiday Marketing Chapter 17: Online Customer Engagement Means You Need Insight on Your Customers Chapter 18: Case Study - How One Company Uses Viral Video to Engage Customers at Minimal Cost? Chapter 19: Make Sure You Deliver Valued Experience for Your Customer to Engage them Effectively Chapter 20: 3 Basic Methods to Boost Customer Engagement Level Online 4 Sample Content Preview Chapter 2: Customer Engagement – Why it is Important? Customer engagement focuses on you encouraging your customers to share and interact with your company staff. It encouraged them to share their experiences and in return, what you create from them is your brand. When you execute this well, you will develop a solid customer engagement strategy that will promote loyalty and growth. Those companies that focus on customer engagement focus on value creation rather than on extracting revenue. These companies are well aware of how to engage their customers online. They know how to provide them with real value whether they offer an superior end to end experience for their customer, exceptional content on their website, the best possible customer support and service, what they are doing is making sure they deliver more than just your typical sell. Incorporating these customer engagement strategies can be healthy for your business. Remember Happy Customers are the Life of Your Business Obsess over your customers! It’s necessary to success! It begins with the culture you establish for your company and making sure that your support team is at the frontlines to make sure your customers are happy and their needs are addressed. Your entire company from top to bottom needs to share that providing an amazing customer experience is necessary for the key to your company’s success. Think about how your company model can service your customers in the best way possible. What is it your customers need from you and when do your customers need you. What hours should you be available? Do you offer a seamless process for your customers? Your customer experience allows you to offer you a way to increase your customer satisfaction and loyalty, which in turn leads to them advocating for you. Your company grows because you have happy customers. Companies that miss this may stick around for awhile but they will eventually falter. It is much more difficult to continue to build new customers than it is to keep your current customers engaged and happy, and wanting to return to buy more products from you. Companies that actually value their customers and work hard at engaging them are wise companies and they are far more likely to be here a decade or two from now. Your customer is the lifeblood of your business and it is important to ensure that all of your employees treat the customer with the importance that they deserve. What an interesting and engaging relationship one can build with their employees. Chapter 3: The KPIS and Customer Engagement Goals Customer Engagement is often overlooked. Yet every company should have their KPIS and customer engagement goals set. So what should that look like? ROI or return on investment is key to every business and Ro, which is the return, is up to you. What one sees is a good return on their investment is personal and it is defined by the company and the shareholders or by management. You need to make sure that you define this. You do not need to make sure that all is directed in a commercial direction, but it is a good idea if it ties back to your commercial venue. It is easy to make sure that your commercial goals are linked to your marketing KPIs or you customer engagement by simply developing your own matrix. You can use this approach so that people from varying levels that each have their own perspective within the company can see the value of having a retention program or customer engagement program. For example, look at a referral of your product to a friend vs. a customer who makes their third and fourth purchase. Both of these matters. Both of these are linked to the traffic on your website. As a result, you can easily tie them both to sales. For the repeat customer it is clearly visible that there is lifetime value just as there is for the new customer. So when it comes to new vs. return visitors Google Analytics is an excellent tool for marketers who are trying to establish commercial goals and need to see if those goals have been met. You will be able to easily see where the customer engagement takes place and the direct relationship is built. For example, you could see that Facebook, which is generally customer orientated, is where you had your first customer engagement. You might have a customer group on your website. You might have a customer form. Your goal is to find the simplest way to judge customer engagement. With social media usage growing at exponential rates, it is key to amplify your message. When you engage your customer on some level, you can look at just how well your content/message is resonating to your audience. Sales are your end goal; however, before the sales, the KPIs can make things more manageable for those on the front lines and it will certainly make it more meaningful. Chapter 4: Ways to Improve Your Audience Engagement If your goal is to improve your customer engagement online, there are a number of things you can do. One of the main things you should consider is how simplistic your store is. You achieve simplicity by focusing on your customers resources – those resources that they have the least of are what you should be focused on. For example, for some it might be mental effort for others it might be time, and for still others it might be the overall shopping experience. If you are able to simplify an existing customer routine, you are much more likely to have them engage. In fact, if you just remove the distractions you will have made great strides in improving the simplicity of your site and making your customer happy and more likely to engage.

Sample Content Preview Absolutely anyone can benefit from a vision board, even children. A vision board relies on visualization, one of the most powerful tools available to each and every one of us. For adults, a vision board can help with career, relationship, and family goals. It can help with personal health and fitness goals as well as financial goals. For children and younger adults, it can be perfect for educational goals and personal dreams. Creating a vision board is a wonderful family activity where you can all get together and create your personal boards. It's a great creative activity for children as well as a great learning experience where they learn to identify the things that matter to them. Now, you may be thinking, all of this sounds fun and the benefits seem great - but does a vision board really work? Read on! Chapter 2: How Vision Boards Work The vision board is not a bogus fad but it's understandable that people may be skeptical. After all, how can looking at a bunch of pictures lead to anything effective or tangible? Vision boards are fun to make and use but can they realistically achieve any results? The answer is an emphatic yes. The concept behind how vision boards work is backed by some very powerful research. Some of these scientific findings give us reasons to take vision boards very seriously. On the other hand, proponents of the Law of Attraction present a plausible theory, although with less conclusive scientific evidence. Let’s see how vision boards work according to both of these categories. The science behind vision boards Vision boards rely on the power of visualization to rewire the brain. Your brain is an amazing organ that loves to be stimulated by learning and process new information. However, one important study found that the brain doesn't have the capacity to distinguish between a vision of the future and memory. This is where the magic of visualization can be harnessed. When you learn something new, such as how to drive a car or bake a cake, your brain makes a new memory of that activity. The more you repeat the action, the more that memory becomes imprinted in your brain. Over time, a new "neural pathway" is formed, which transforms the memory into a learned behavior or a habit. But remember, your brain can’t differentiate between the real physical experience of doing something and your imagination. When you visualize something, your brain will create a memory in the same way - and respond to it as if it were real! If you consistently visualize or contemplate a future idea, it will become a reality for your brain. Your brain will form a new neural pathway and begin to create deliberate behaviors that make that vision more attainable. When you begin to use your vision board, you will notice how your brain will come up with creative and innovative ideas for achieving your vision. You will be amazed at how it will fuel your passion and drive to live your vision and keep it top of mind. This is not an idea from a science fiction novel. It's backed by a study done at the Cleveland Clinic Foundation. One group of participants was asked to do scheduled physical workouts while another was asked to do "visual workouts". The group that did the physical gym workouts showed a 30% muscle increase. The group that worked out in their heads showed an amazing 13.5% muscle increase! Yes, this is a real study that was published in Psychology Today. Just by visualizing that they were working out, the brains of the second group actually believed that they were doing so physically. They rewired themselves to give these participants the results of an actual workout! Today more than ever, the power of visualization is under serious investigation. Research has already shown that visualization can help relieve aches, pains and other ailments but the potential, especially in healing chronic diseases is mind-boggling. This is exactly how a vision board works. It allows you to harness the power of visualization by reflecting on your goals every day so that your brain works with you to achieve them. The Law of Attraction In a nutshell, the law of attraction states that everything in the universe is energy, including our thoughts. Positive thoughts attract positive energy that over time will manifest into reality. The law of attraction is a scientifically-proven natural law but whether it applies to thoughts in this way has not been conclusively proven. When it applies to vision boards, it can be viewed more as a philosophy.

Table of Contents Explode Your Monthly Income Through Monthly PLR Sites!.. 2 “Learn How To Monetize PLR Content & Create Multiple Streams Of Income Today!” .... 2 TABLE OF CONTENTS ... 3 Chapter 1: Introduction .. 5 Chapter 2: Why Monthly PLR?.. 7 Chapter 3: How to Choose A Good Monthly PLR Site . 9 Chapter 4: How to Utilize PLR E-books 11 Chapter 5: How to Utilize PLR Sales Letters And Landing Pages .... 13 Chapter 6: How to Utilize PLR Articles 15 Chapter 7: How to Make Money Using Thank You Pages .... 17 Chapter 8: How to Make Money Using Autoresponder E-Courses ... 18 Chapter 9: How to Make Money Using PLR Blog Posts & Themes .. 19 Chapter 10: How to Make Money Using Video And Audio ... 21 Chapter 11: Summary ... 2 Sample Content Preview Once you know WHO to buy from, you must take a look at the list of content they are providing – whether they are suitable for your needs, whether it is too pricey, or whether you will be able to monetize it. You have to be sure as well if the niches you are focusing on are targeted, generic or too competitive. Here is a list of criteria that will assist you in your search: • TOP Quality content – It is the most important criteria of them all! (If you want to check out the quality of past issues, you can do a search on Google to see if anyone published the content on their website – this is a useful way to gauge the quality of the site without investing in it). • Powerful graphics – If they are provided, you can greatly increase your conversion rates. And also, do they provide Photoshop PSD files that you can use to edit and rebrand? • Monetization methods they cater for – Do the content allow you to monetize many ways such as Google AdSense, Amazon affiliate, Clickbank, Chitika, Commission Junction or even publishing your own E-book? • Does it provide high converting sales letters and opt-in pages to capture leads for your mailing list? This is very important because you want everything to be set up for you! • Does it provide good quality audio and video products? Chapter 4: How to Utilize PLR E-books E-books are very important. Most PLR sites provide E-books as the bread and butter of the entire business model. Here are some of the best strategies on how to utilize PLR E-books: • Put your name on the products as the author – This is the most obvious benefit of them all. Private Label Rights allow you to claim authorship to the E-book and you can use it to build your name/brand or sell it. • Edit the contents – You can change the titles, edit the product contents, insert your affiliate links, and/or paste your own advertisements into the products. These are just some ways to monetize in addition to the profits you are making from selling the E-book. • You can take the content in the book and arrange them into your very own articles (more about monetizing articles in the subsequent chapters). • On the other hand, you can also take a few PLR E-books and combine them together to create one HUGE mega E-book and sell them for profits. • You can shorten the E-book by taking out the key points and turn it into a special report that you can use either as a teaser to get people to buy your E-book or you can use it to capture leads. • Depending on the terms and conditions, you can use this book and give it away as a bonus to products you are already selling. • You can also offer additional rights to your E-book that will enhance the perceive value (e.g. basic resell rights, master resell rights or even re-branding rights). These are just some examples that you can use to monetize E-books because you can use your imagination to come up with additional ideas how to market yourself with PLR E-books. Chapter 5: How to Utilize PLR Sales Letters And Landing Pages Sales Letters and landing pages are one of the most important components you must utilize when you are setting up your profit funnels. Here are the best ways you can utilize them: • You can save a tremendous amount of time and money by filling in your name and uploading your payment processor and upload them immediately. • You can even add your own products by editing the ready made sales letter and offer bonuses to entice buyers to make a purchase. • Use the sales letters as swipe files for new sales letters that you plan to write for yourself – this is very useful when you are a budding copywriter and you want to learn from the best! • Landing pages will effectively help you capture leads and build your list quickly. • Combine your landing pages with special reports (See chapter above) and autoresponder E-courses, you will be able to create a sales funnel that will turn the casual prospect into a paying customer. • Use landing pages to lead your prospects to thank you pages that you can use to monetize additional affiliate sales (More on how to utilize thank you pages in the next chapter). • You can also use the landing page to direct your prospects immediately to your sales letter (Use them hand in hand).

Table of Contents Prologue 3 Chapter 1 --How to select a great topic-- ............................................ 5 Chapter 2 --Where to find great writers-- ......................................... 20 Chapter 3 --How to choose the best writer for your project--............... 38 Chapter 5 --How to sell your book on the web-- ................................ 57 Chapter 6 --Where to find good, online ebook information-- ................ 70 Recommended Resources ................................................................. 78 Sample Content Preview Chapter 1--How to select a great topic-- It couldn't be easier to select a topic for an ebook. People are hungry for information, and people are looking to the Internet to feed their hunger. After you've read this chapter, you will feel confident enough to choose your own topic, or you can literally pull your ebook topic directly from this ebook and use it! How's that for a deal? Observe what's going on around you If you're smart enough to read this book, you're smart enough to look around you and determine what interests you and those around you. Think of what problems you've recently solved, and what kinds of problems others have had and solved. Any problem that has been solved in your world could easily be the subject of your next book. People love to read how other have solved a problem that they currently have. So, brainstorm a list of problems in your life and in the lives of those around you. Your friend Bob lost his job? Your sister's child had chicken pox? How did they cope or find solutions? While you're at it, start another list of unsolved problems evident in your corner of the world. Write down problems you wish you had solved. Aha! These are subjects that people will really be interested in! How to lose the last ten pounds. The truth about UFOs. The straightest path to becoming a millionaire. From your personal corner, your step-granddaughter is pregnant at age 14? Your grocery bill is double what it used to be? Your roof leaks? These are problems waiting for ebook solutions! These unsolved problems would also be great ebook topics. Remember, you don't have to know the solution, just the topic. You're going to get someone else to do the research and write the book for you. You will not actually be writing one word. Spend a few minutes Googling The Internet is a great way to find out what people are looking for at any given moment. You can search for almost anything. Google™ is a popular search engine you can use, or you can try any of the others like Yahoo!® or Mamma.com. Type in phrases like "top concerns of Americans," "best-selling nonfiction topics," or "popular how-to manuals." Common worries of 2005. And while you're on theInternet... Find out the most popular nonfiction books from the New York Times bestseller list, Amazon, and a Google search for ebooks. Your findings will tell you exactly what book subjects people are buying right now. Try this. Go to www.amazon.com. From the tabbed menu running along the top of the Amazon home page, click "Top Sellers." I did this one day in September 2005 and found a Harry Potter book, several other fiction books, and titles such as Natural cures "they" won't tell you about, How what you wear can change your life, How to profit from the demise of the dollar, and The official SAT study guide. I've paraphrased to some degree, but you get the idea. Here's what I learned just from spending a few minutes on Amazon that day. People are reading good fiction from already-best selling authors (Da Vinci Code, the Harry Potter series, and others). Secondly, Amazon buyers, buying over the Internet, are interested in nonfiction topics such as improving their lives and making more money. For these books, just about any author will do, even virtual unknowns or people who went to prison for lying to the American public. And that quick visit only confirmed that the straightest route to ebook profits is in the nonfiction ebook market. This is for a number of reasons. Fiction readers tend to like to curl up in a chair with an actual book. Some of them attend book clubs where the physical books are brought around someone's kitchen table with wine and cheese. Fiction readers tend to purchase from authors they're already familiar with. Fiction can be more difficult to write and deliver well. Also, many of the classics in fiction are available as free ebooks. A reader interested in fiction could just download those. So stick with nonfiction unless you're feeling particularly bold and experimental. Here is some more good news, and if you didn't already know this then you are going to be smiling big. Drum roll please... ideas are not copyrighted, therefore any idea you see, hear, or read anywhere anytime, is yours to use for an ebook! You can create books around the same ideas that are covered in the Amazon best seller list, and turnaround and create an ebook on the exact same subject! Now, copyright law does protect the way ideas are expressed, so you want to make sure your hired author does not plagiarize or copy book text outright. And you cannot use the title word for word either. But there's nothing stopping you from creating another book or ebook that covers the same subject with a different voice. It's all as completely legal and guilt-free as nonfat Haagen Dazs. This is why looking at bestseller lists is a great way to get topic ideas. Digging a little deeper There are groups of people who are willing to buy nonfiction ebooks: hobbyists. At any given time, these people are looking for ways to spend their money on their hobbies. Their passion is your financial gain. What avid hobbyists want will always make great ebook material. Note that I did not say what hobbyists need. You may have certain opinions on what exactly certain people should need or should read. But those are not necessarily good topics for immediate ebook profit. Those topics may be areas for you to dabble in at your leisure. However, if you want to make money at this, find out what niche groups want, and hit those groups with your ebook. Find hobbyists and niche groups by searching the web for "popular hobbies," "enthusiasts," or "what America is buying." Or, you can search specifically for forums and discussion groups for hobbyists. In the forums, people talk with each other to share ideas with one another. Often, they will exchange testimonials for equipment, upcoming events, and books.

Table of Contents Introduction 5 NFTs Explained 6 How NFTs Work 12 How to Use NFTs 16 How to Purchase NFTs 22 Risk Management 25 How to Get Started with NFTs 28 Resources 35 Sample Content Preview What exactly is an NFT? It’s a digital asset that represents some real-world object like music, art, in-game items, or videos. NFTs are bought and sold online, often with cryptocurrency, and are usually encoded with the same underlying software as many cryptos. NFTs are becoming well-known now, though they’ve been around since 2014, because they’re an increasingly popular way to buy and sell digital artwork. Conti and Schmidt report that “a staggering $174 million has been spent on NFTs since November 2017.” NFTs are usually either one of a kind, or one of a very limited run, so they have unique identifying codes. Arry Yu, chair of the Washington Technology Industry Association Cascadia Blockchain Council and managing editor of Yellow Umbrella Ventures says they “essentially … create digital scarcity.” This contrasts with most digital creations, which are almost always practically infinite in supply. So, cutting off the supply of a given asset should raise its value (assuming it’s actually in demand at that moment). Many NFTs, especially nowadays, have been digital works that already exist in some form elsewhere (like securitized versions of digital artwork that’s already out on Instagram). Why are people willing to spend so much money on something they could screenshot or download elsewhere? “Because,” say Conti and Schmidt, “an NFT allows the buyer to own the original item.” Also, since it has built-in authentication to serve as proof of ownership, collectors can amass an online collection. Some collectors even value “digital bragging rights” almost more than the item they’ve purchased. People are starting to answer the question: how do we assign value to something that doesn’t exist? What is a digital object worth? “While we were all waiting for virtual worlds to spring up,” says Joe Procopio, entrepreneur and founder of TeachingStartup.com and GetSpiffy.com, “Facebook was selling out of Oculus. While we were laughing or wincing at the pop culture references in Ready Player One, Minecraft was letting its players build their own blocky starter-kit societies. And while we were debating the ‘realness’ of Bitcoin as a currency, someone was paying 170,000 real dollars for a CryptoKitty.” If you’re an entrepreneur, you can’t help but wonder about the method of calculation on that $170,000 digital cat’s valuation. The value of that CryptoKitty was determined by the expectation that its value would increase over time. That same speculation “drove the great alt-coin rush of 2017, and some painful lessons resulted in a hardening of the rules of value for digital currency.” Many have found that some of the “must-haves” for almost every type of token come down to scarcity, supply and demand, ability to transact, and tangible proof of ownership. The digital coin is still only a virtual piece of money, and ownership is still only in the virtual sense. But thanks to the implicit rules in the blockchain (documented by smart contracts), virtual ownership became “real enough.” What’s the difference between an NFT and cryptocurrency then? NFT stands for Non-fungible token. A fungible asset, like physical money and cryptocurrencies, can be traded or exchanged one for another. They’re also equal in value. One dollar is always equal to another dollar and one Bitcoin equals any other Bitcoin. In fact, cryptocurrency’s fungibility makes it a trusted means of conducting transactions on the blockchain.

Table of Contents Introduction 5 Learn from the Best 7 Becoming an Influencer 10 Tools of the Trade 22 Promoting Your Channel 27 Using Your Influence 29 Resources 36 Sample Content Preview Let’s start by taking a close look at some of the top influencers on YouTube. Number 1 is still PewDiePie, with 108 million subscribers. His name is Felix Kjellberg and he’s a Swede living in the United Kingdom. PewDiePie is known for popular videos where he broadcasts a running commentary as he plays video games. And people love watching him play. His coverage has expanded into commentary and coverage of popular internet memes and viral videos. In 2019, he made $13 million. Coming in second place is the “Kids Diana Show,” featuring Russian-speaking Diana and her brother Roma as they unbox toys and go on fantastic adventures. They have 73.2 million subscribers who love watching them open their packages. Third is another children’s series: Like Nastya. This one features Russian-American Stacy who plays with toys and goes on adventures with her family. Stacy has 67.9 million followers. Vlad and Niki, with 61.5 million subscribers, are in fourth place with their videos showing the brothers playing with toys and showing off their daily adventures. And the fifth most popular influencers for 2021 are “Dude Perfect,” five American guys who perform trick sports shots and feature famous athletes playing along with them. They’ve expanded into comedy recently, and the crew is often joined by their giant panda mascot. Their viewers love watching them set up their trick shots and perform with other athletes. Other successful influencers include MrBeast, aka Jimmy Donaldson, who is known for two types of videos: viral challenges (like counting to 100,000 in one video) and attention-grabbing charity stunts (like donating thousands of dollars to small Twitch players or waitresses). And then there’s Smosh, a comedy troop who performs skits and comedy series spinoffs, and Kimberly Loaiza, one of Mexico’s most popular social media stars who features videos on lifestyle and music. The success of video creators like these has shifted the way traditional marketing works, as well as the ways that companies can reach their customers through social media. There’s a lot of money in the marketing industry, especially with influencer marketing. But how can you break into the industry and start making money yourself? Let’s take a closer look! Becoming an Influencer Becoming a YouTube influencer is not going to be a simple journey, but just as you’ve seen in the previous chapter, there are many people who have carved out a lucrative income by doing it, and so can you—it’ll just take perseverance and determination. Start by creating a plan of action. This is where you’ll lay out exactly what you’re hoping to get out of building a YouTube presence. So, focus on your objectives and overall goals. This is going to help you figure out what sort of video content you should create, and help to determine who your target audience is. What you’re looking for is clear direction and intent so you can lay down a strong foundation for your business. And that’s exactly what becoming a YouTube influencer involves: building a targeted, flexible and rock-solid business. Here are some steps you can take to get your YouTube influencer career off the ground: Step 1: Create a YouTube account and channel. This is an obvious first step, but you’d be surprised how many people leave this until last. It’s wise to start with this so that you can begin to visualize your channel’s overall brand, including your design as well as the type of graphics and thumbnails you’ll use, and of course, your content. Set up an account and a channel name that is easy to remember and that reflects what you’re doing. Use keywords that tell people exactly what your channel is about, or follow in the footsteps of influencers such as Marques Brownlee, who uses his initials plus the abbreviation for high definition to create his channel name: MKBHD. It’s short handle that’s instantly recognizable across all his platforms and memorable, which is key. Brownlee reviews tech, so the high definition refers to his content and gives you a hint of what’s to come.

Sample Content Preview Don't despair - these are the negative findings. On the positive side, research has also shown that those who are hungry for success and willing to go the extra mile always bounce back from failure more quickly and spectacularly. This is what this book is all about. Why do we take failure so hard? One reason is because we take it so personally! Have you ever known anyone who intentionally set themselves up to fail? Yes, failure happens and it could be our fault but never our fault by intention. The key to bouncing back from failure is not to take it personally. You need to learn to look at failure objectively in order to pick yourself up, dust yourself off and put it behind you. There are 7 powerful ways to develop that neutral, objective mindset to be able to honestly assess failure, learn the lessons you need to and move on to bigger and better successes. Is that all it takes? Yes! You're just 7 steps away from developing amazing resilience and grit in the face of any failure! Approach Vs. Avoidant Mentality -- Which One Are You? No two failures or setbacks are exactly the same nor are any two reactions to failure exactly alike. The way individuals deal with failure is a uniquely personalized experience. Their perception depends upon their character, their circumstances and the type and scope of the failure. For some, losing their job can be like a devastating hurricane that totally crushes them. For others, it's like a tornado that does some minor damage. Others see it like a thunderstorm that will temporarily derail them. Still, failure isn't fun and nobody takes it lightly. Understanding how you perceive and deal with failure is the first step to bouncing back more effectively. There are two basic mindsets that govern how we relate to failing; approach or avoidant. Read on to identify whether you have an approach mentality or an avoidant mentality. The approach mentality People with an approach mindset understand that failure is a natural part of the landscape. They know that despite their best efforts, failure and setbacks are a possibility. This type of person is mentally prepared. In the event that failure is in the cards, they're not completely knocked off their feet if it happens. Some people actually create a physical "plan B" for how they'll proceed in the face of a failure or setbacks. This could be anything from a small emergency fund to a complete reshuffling of their business structure. Needless to say, this type of mindset makes it easier to pick yourself up and bounce back. That's not to say that the 7 steps discussed here become irrelevant. As you will see, you still need them to make a more effective and successful comeback. In essence, an approach mentality means forewarned is forearmed and as a result, you will avoid a lot of mental anguish and heartache. The avoidant mentality A person with this mindset avoids preparing mentally for failure. He avoids acknowledging that it's a possibility. He sees only the shining success ahead of him and makes that his sole purpose and focus. There's another good word for this mentality: denial! This is a great motivational mindset to have but it doesn’t hold up very in the face of failure. Failing or experiencing a setback tend to be more devastating for someone with this mentality. In essence, an avoidant mindset can be defined as being intentionally blind to the possibility of failure.] What type of mentality do you have regarding failure? If it's the first, then you're in a good place. If it's the second, you need to work on being more mentally prepared. When embarking on a new goal or project, simply take the time to assess the things that could go wrong, and how you would tackle these issues. Ask yourself a lot of "if" questions; "If this happened, I would do this… If this went wrong, I would need to… If I fail, it would mean…" Remind yourself that unexpected situations may arise that simply weren't on your radar and if they do, you will deal with them as best you can. Developing an approach mental requires no specific skills or talents. It needs nothing more than practice. Always teach yourself to think in this way until it becomes a habit. This will put you in a much better place in the event that you fail.