Fail Proof Headlines Personal Use Ebook

Table of Contents Introduction 4 K.I.S.S & Tell . 7 Benefits Always Win 11 Speak Their Language 14 The Headline’s BFF . 16 Quick & Easy Tips ... 18 The 4 U’s . 20 Cheat Sheet 23 Conclusion ... 25 Resources ... 27 Sample Content Preview A captivating headline is everything! And here’s the great news: Despite the information-overload that many of us suffer from where we don’t give much of anything our full attention, creating powerful headlines that ultimately persuade someone to respond to your copy isn’t all that difficult when you know how to harness the power of emotional and intellectual triggers that will prompt anyone (even the most jaded) into taking action. In fact, when you follow a proven formula for creating attentiongrabbing headlines, used by the most experienced copywriters online, you simply can’t fail! This special report will provide you with the information you need to get started, while going back to the basics. I’m going to share some of the most effective strategies to creating successful headlines, even if you are brand new to copywriting. So, without further delay, let’s get started! K.I.S.S & Tell When I first became a copywriter, I studied everything David Ogilvy had ever written. This was a man known to the world as one of the best copywriters in history, responsible for countless successful campaigns for household name brands, including Dove and Rolls Royce. So, I set out to work, learning all that I could from one of the most skilled copywriters in the world. I read his book, Confessions of an Advertising Man, and analyzed his copywriting, especially his headlines. It was a pretty straightforward, no-risk way of learning from the best. And because I was new at copywriting, it was also a low-cost way to get started. What better way to know that I was doing it right than by structuring my headlines using the same style and format as a top copywriter? It just made the most sense. The one thing I knew was that my goal as a copywriter was a simple one in theory. I really only had one job; capture immediate attention. I thought of every headline in terms of a clock ticking down, and when that timer ran out, if I hadn’t managed to get their attention, it was all over. I intentionally put that pressure on myself because I knew the weight that a solid headline carried, and that my only hope of creating successful copy was in that power-player, my headline. In truth, it was rather intimidating, especially when clients evaluated the success of their entire marketing system based on the front-line; the sales page I would write for them, starting with the headline. So, I took it very seriously. I began by evaluating and studying successful sales copy within my client’s niche market. I analyzed the competition, and found ways to improve their copy. I made a list of power words, phrases and triggers so that I had inspiration to draw from when I found myself stumped. I tested out hundreds of headlines over my years in copywriting and throughout that time I realized what worked and what didn’t. Yet, despite all of the time and effort I put into my headlines, time and time again, it came down to just a handful of proven techniques! My greatest lesson? Learning to KISS. FAIL-PROOF HEADLINES: SPECIAL REPORT K.I.S.S?! We all know what this stands for: Keep it simple, stupid. In copywriting, K.I.S.S is a lesson that I learned the hard way. You see, I was complicating my copy. I was trying to convey too many things to too many people. My message was often misdirected, convoluted or just plain confusing. When I started to strip my copy down so that it was clear, targeted and direct, conversion rates went through the roof! My readers felt a connection to the copy because it spoke directly to them. In other words, I stopped playing word games with my audience. David Ogilvy has many fantastic quotes that come to mind, but one of my favorites is: ““When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.” Your job is to create a headline that immediately captures attention and touches down on what is most important to your target audience. You don’t want to get too creative, crafty or clever with your headlines. While you can create headlines that create curiosity, when it comes to your marketing message you want it to ring loud and clear. This means you need to be very direct. No guessing. No wordplay. No gimmicks. Take away: Simplify your headline and marketing message. Remove superfluous language or confusing words and be direct. Read newspaper headlines for inspiration and to see this excersice in action. When you limit yourself to only so many words, you’ll pack a lot more power into your headlines. Benefits Always Win To create a winning headline, you need to truly understand the greatest benefit of the product or service you are selling, and use that within your copy. You also need to make sure you know the difference between a benefit and a feature so you don’t make the common mistake of leading with the wrong message. Give your visitor’s a reason to continue reading your sales page right away by showcasing the greatest advantage and the biggest benefit to the offer you are promoting. That way, if your reader doesn’t connect with anything else, and even if they fail to continue reading the rest of the page, they are aware of the greatest reason they should respond to the offer. Makes sense, right? Some people refer to this as “value-centric headlines” because the focal point of the headline is to highlight the tremendous value your reader receive get by taking action. Examples: “Lose Weight Without Counting Calories Ever Again!” Benefit: They will never have to worry about counting every calorie or staying within a calorie range. Huge benefit! “Eliminate Debt With This Stress-Free Solution!” Benefit: They will be able to transform their lifestyle immediately and get rid of all debt without the solution adding additional burden or stress to their life. On the other hand, avoid using action-centric headlines that hard sell. They may come off as aggressive and pushy. You haven’t won them over yet so be careful with encouraging an action too soon. Remember, your headline captures their attention and your sales copy closes the deal. Remember, customers don’t buy features – they buy benefits. You need to explain exactly how the product or service will offer fulfillment, improve their situation, make their lives better, or solve their problem. Customers are looking to justify their decision to purchase. Give them one. Speak Their Language Proper grammar? Formal sentence structure? There is no such thing when creating compelling headlines that speak to your audience! When it comes to successful headlines, it’s all about speaking the language of your target customer.

Seo Revolution Personal Use Ebook

Table of Contents Introduction Chapter1: SEO Overview Chapter2: Advanced SEO tips and Strategies in 2017 Chapter3: Using Social media to improve your search ranks Chapter4: Best ON-Page SEO Optimization Techniques Chapter5: Best OFF-Page SEO Optimization Techniques Chapter6: YouTube SEO Tips Chapter7: SEO Link Building Techniques Chapter8: Effective Keyword Research Tips Chapter9: Rock Your SEO with Blog Commenting Tips Chapter10: SEO Tips for dominating local search Chapter11: Best SEO Tools for 2017 Chapter12: Easy & Effective SEO Tips for small businesses Chapter13: SEO Trends for 2017 Chapter14: SEO Tips for Content Marketing strategy Chapter15: Tracking your SEO with Google Analytics Chapter16: Case Studies Sample Content Preview 8. SEO is Constantly Evolving, Keep Up with Google Our lives as SEOs would be much easier if we believed we could continually offer the exact same services to our clients all the time, forever. However, that would be incredibly naive and shortGrab this SEO Revolution HD Training Video sighted of us to assume that we can continue to always do the exact same things and expect the exact same results. As we touched on in our introduction, Google semi-regularly updates their internal algorithms to create better experiences for their users, but it is up to SEO experts to learn about and understand these changes, and know how to implement new services and techniques in compliance. 9. Build Links from Websites with Relevant Content One of the best ways to bolster your site’s credibility is to focus your link building efforts to sites that produce high quality content that is relevant to your site’s industry. We cannot stress enough that this process is not easy, and sadly, there is no magic technique which will automate the process. You have to sit down and do the hard work of finding backlink opportunities and physically reaching out to the site’s administrators in hopes of creating relationships which might yield future backlinks. 10. Optimize Your Page Titles When you enter a search into Google, and Google provides you with the first page of search results, you will see each search result shows a title for the link (in blue text), and a short description of the page directly beneath it. That blue title text is officially known as your Meta Title, and it is vitally important that you do a good job of optimizing these titles. Titles that are over 70 characters will not be fully shown in search results, and it comes off as quite unprofessional to users who can’t view the whole title. 11. Create Easy to Read/Understand URLs One mistake we see many companies/people make unwittingly is creating pages with really long URLs. This is often an issue we see on Wordpress sites (though they are certainly not limited to WP sites), because many websites offer a default setting where the URL slug is automatically generated by duplicating the page’s title. Google likes and suggests a simple URL structure. From Google's content guidelines: "Whenever possible, shorten URLs by trimming unnecessary parameters." - Google content considerations 12. Become an Early Adopter This isn’t just an SEO tip; this is a LIFE TIP for anyone in business. Always immerse yourself in the latest news regarding your industry, and be on the lookout for anything new-- new products, new techniques, new technologies, etc., and write about them as soon as you feel confident you have something valuable to add to the conversation. Early Adopter SEO Actionable Tip Use Google Trends to see and when people search for keywords. You can even look at keywords over a 5 year period to see growth or negative search trends. It's not only great for keywords you are interested in but also showing you what trends the world cares about in real time. Great way to find some topics that are in your market and trending 13. Focus on Referring Domains, Not Just Links When creating backlinks, it is not only important to build as many as you can from high quality sources, it is also important to show Google that your website is well-balanced with regard to its backlink profile. Remember, there are many other link types than simply dot coms-- there’s .com, .org, .net, .gov, .edu, and many more, those these are the main ones, and are referred to as generic top-level domains (TLDs). Your TLD profile is taken into consideration by Google as they score your website, and sites that are well balanced are generally well-received. For example, a website which features 5 .com backlinks, 5 .org, 5 .gov, and 5 .edu within its backlink profile will look authoritative to Google, and, therefore, will probably rank higher than a similar website that has 20 .com backlinks. The second website in the example may have the same overall backlink total, but they are not nearly as well balanced as the first website. 50 links from one domain has less SEO value than 3 links from 10 different referring domains (total 30 links from 10 referring domains). This is a super overlooked SEO tip! 14. Don’t Forget About Geotargeting Geotargeting is a useful tactic if you own (or represent) a local business, particularly one with a real storefront. In today’s mobile age, people are constantly searching for businesses on their smartphones near where they are at that given moment. Websites that clearly state their geographic location have an advantage of being listed in local searched over those which do not. Including your business’ location clearly and consistently formatted within your web content will help Google understand where you are located. 15. Structured Data aka Schema Markup (SERP 2.0) Schema Markup is a powerful tactic to make your Google search results appear more professional and eye-catching than your competition. Schema markup is code that you can add to your site which helps search engines return more informative results. Check out this example...When you search for “Stonewood Grill Menu”, you are presented with this as your first result: The benefit is when Stonewood Grill updates the menu on the website, the changes will also be displayed in the above SERP (The image above). This is cost effective since the menu is mantained in one place online. It is also a better experience for the user who wants to just dive into the menu. Conclusion: Ultimately, SEO is rapidly changing from one year to the next—even from one month to the next. Business owners and marketers have to adapt quickly, but it’s still possible to give your business website the edge on your competition. Just remember to focus on solid content creation and copywriting fundamentals, engage your viewers deeply, and stay abreast of technical trends like backlinks, SEO health, site speed, and schema. Chapter 3 Using Social media to improve your search ranks Social media and search engine optimization (SEO) are undoubtedly connected and will only become more interdependent in the future. In this chapter, you’ll discover seven ways you can use social media to boost your search rankings. The Role of Social Media in Rankings Social media is too powerful a tool for brands to ignore, and unless there’s some seismic shift in the attitudes and habits of users, its value will only continue to grow over the coming years. That being said, it’s unclear exactly how search engines use social media to rank your website. While Google has flip-flopped on their algorithm’s use of social signals as a factor in search rankings, the official word for now is that social signals (likes, retweets, pins, shares, follows, etc.) don’t factor into search results. That being said, social is still a very powerful SEO tool, even if social signals don’t directly impact your search rankings. Activate Your Brand Community to Reinforce Relevance Though social may only indirectly affect your rankings, one of the ways it does is through the power of your community. Search engines factor in the size of your following on social media as a measure of your authenticity. After all, if you only created phony clickbait content, you wouldn’t have been able to build a large community of followers in the first place. Do fake users count? In short, no, because fake users can’t engage with your content. Real users who click through from your social media accounts to your website or blog and share your content will ultimately boost critical website stats. As Google tries to determine authenticity and content value, it can look at that traffic as concrete proof that you’re doing something right. These three quick tips will help you craft social media posts that boost clicks to your website. 1. Cut Down on Word Count While the “ideal” length of copy varies from platform to platform, Neil Patel at Quick Sprout found that generally speaking, less is more when it comes to your social media copy. In fact, his research shows the click-through rate on paragraph-long Facebook copy is 2-6 times lower than updates that are approximately 40 characters long. Try to keep your social media posts to around 40 characters. Rather than using extended copy in your social media posts, opt for a lower word count. Use all of the words you need, and not one more. 2. Tell People What You Want Them to Do Sometimes, all your audience needs is a simple request so they know how to better interact with your content. A quick search of the most clickable words on social media prove that most lists have one thing in common: they’re full of call-to-action phrases. Use words and phrases like “check out,” “see,” “retweet,” “like,” and “follow” to get people to engage with your social media content.

Overcome Excuses MRR Ebook

Table of Contents Introduction ..... 4 Step 1: First Understand Procrastination Makes You Work Slower 8 Step 2: Understand Procrastination Can Also Make You Work Harder . 13 Step 3: Stop Doubting Your Abilities – Here’s How To Work Faster ..... 18 Step 4: Take Regular Breaks – Why Taking Regular Breaks Is Key To Doing Your Best Work ...... 24 Step 5: It Starts With You – Taking Care Of Yourself Is Key To Doing Your Best Work 28 Step 6: How Making A Game Out Of Getting Things Done Promptly Can Help You Work More Efficiently ...... 33 Step 7: How To Overcome Distractions That You CAN Control .... 38 Step 8: How To Overcome Distractions You CAN’T Control . 44 Step 9: How To Stay On Time or Ahead of Your Project....... 48 Step 10: Reward Yourself When a Project is Completed ...... 52 Conclusion .... 58 Sample Content Preview As you can see in the examples above, procrastination can sometimes be difficult to spot because one will think he/she is doing a good thing by focusing on a specific task that is needed for his/her business to do well. While all necessary tasks are important and need to have the appropriate amount of time spent on them in order for them to be done well, spending too much time on one area to cut back on time spent in another area because that first area is more enjoyable will likely lead to the business not performing as well as it should because not enough time and focus is placed on that second, less enjoyable area. What you need to realize when it comes to procrastination is that doing this will cause you to work slower than is necessary in order to achieve your best work. When you focus on a more enjoyable area of your occupation and spend more time doing that work, you are still only completing a part of the project or overall task you need to complete for your business to be doing as well as you expect it to. This takes more time away from the area of the business or occupation you are not as fond of, which will either lead to you not putting as much time on that area, leading to poorer-quality work that negatively impacts the whole project, or it will cause you to put in the necessary time and delay the completion of the entire project. In either case, you are slowing yourself down to avoid doing the work that is needed in that less-desirable area of your business or occupation. This is doing a disservice to yourself and to the business at large because you could be doing more in the same amount of time it is taking you to complete the necessary work. As a result, you could be getting projects done quicker if you were not procrastinating and avoiding the area of the business or occupation you are not as fond of. Your business could be doing much better as a result of you working more efficiently. Additionally, you could have more free time to work on other areas of your business or even to take time away to enjoy leisurely activities. Therefore, realize that procrastination does not help you or your business in any way. The work you keep “avoiding” will still have to be done in order for your business to function and succeed as you expect it to. All you’re doing by procrastinating is allowing yourself less time to complete that less desirable work you don’t like doing, likely leading to poorer quality that could harm your business. Or, you’ll give yourself more time to complete that less desirable work, which will lead to you missing deadlines and goals you’ve set to make up for your procrastination, which will also damage your business and keep it from thriving as you expect it to. Referring to the aforementioned examples, a business or financial person still has to use the mathematical programs to analyze gathered research in order to make the best use of it to benefit one’s business or financial firm. A teacher still has to make out lesson plans in order to best educate his/her students so that they progress and become contributing members of society. An entrepreneur still has to create sales letters to sell his/her own products. These tasks can’t be avoided to be a successful business/financial person, teacher, or entrepreneur. Procrastination of certain tasks will only lead to you doing slower work and doing less work in a set amount of time. Chances are high that you will also do poorer-quality work as a result. In the next chapter, you’ll learn that procrastination also makes you work harder to complete the tasks you need to complete in order to be successful. Step 2: Understand Procrastination Can Also Make You Work Harder In the last chapter, you learned that procrastination makes you work slower, leading to you getting less done than you could in a set amount of time. You also learned that procrastination will likely lead to lower-quality work being done. However, procrastination doesn’t just make you work slower; it also makes you work harder as well. Procrastination will make you work harder because procrastinating means taking longer than is necessary with a set task in order to avoid doing another required task to achieve the main goal you want to achieve. You procrastinate in order to avoid something that you perceive to be unpleasant and that you want to avoid. As discussed in the last chapter, you’ll spend more time on an enjoyable task because you want to avoid a less enjoyable task as much as possible. The problem with this approach is, the more time you spend on the enjoyable task, the less time you have to work on the less enjoyable task you’re trying to avoid. To compensate for the lost time, you will have to do one of two things: - You’ll have to work faster (and harder) on the less enjoyable task to stay on schedule. - You’ll have to give yourself more time to complete the less enjoyable task to put the required amount of effort and work in to do the task well, leading to a delay in the overall project. If you choose option two, you’ll delay the overall project, which can impact your profits, your reputation, and more. Thus, option two is an option you really cannot afford to make, leaving you with option one: Working faster and harder to make up for your procrastination. We discussed in the last chapter why working slower can have detrimental effects on your work. It can cause you to have to speed up the rest of your work, which can lead to producing lower-quality work. This is especially true since you will be doing faster work on a task or part of a project you were trying to avoid in the first place through procrastination. In addition, you will have to work harder in order to complete the project you are working on in the allotted time for the project. That is because you will have to extensively focus on completing the task you were avoiding because you have a very strict time limit to complete it in or suffer damage to your credibility, reputation, and profitability. There is no margin for error now- any mistake or slip-up by you now will lead to lost credibility, a damaged reputation, and a reduction in profits because you will not hold true to your word when you would have a project completed. If you’re an Internet marketer and announced that you would release your next product on a certain date, but don’t, the damage to your credibility will last for a very long time. The consequences would likely include other Internet marketers not wanting to work with you on joint ventures because they’ll see you as unreliable. You’ll also lose credibility with customers and potential customers because they will see you as untrustworthy because you said your new product would be on a specific date, then wasn’t. They’ll always have doubt in their minds when it comes to you telling them something, questioning whether they can believe you or not. That is certainly not good to building up a relationship with them and having them purchase your products and/or services. Therefore, you have to do everything you can to stay on the planned or announced schedule you have and finish your project in time so you can stay on that schedule. This means that you have to make up for the time you lost procrastinating, which means you’ll have to work harder to make up for that lost time.

Monetizing And Utilizing Your Website MRR Ebook

Table of Contents Monetizing your website. 4 Carry out affiliate marketing on your website 5 Make an attempt of selling your own digital product . 7 Make use of Google’s AdSense.. 9 Sell your own ad space to prospective clients .. 11 Offer provisions of accepting donations from your audience on your website 13 Allow sponsored articles and posts... 15 Build an email list from your website... 16 Come up with an e-commerce site 18 Develop and sell your website to reinvest 20 Make good use of Infolinks .. 22 Gate premium content on your website 24 Crate a private but paid forum on your website 26 Create a job board on your website... 28 Offer consultation services at a fee... 29 Rent out some internal pages of your website .. 30 Include a few pop-up adverts on your website . 31 Make use of content lockers . 33 Make use of audio ads... 34 Conclusion 36 Sample Content Preview Build an email list from your website When you have been struggling on how to make money through your website you have probably come across email list as one of the famous means of monetizing a website. They say money is generated from the list. In this case, the list refers to your email list that can be generated from the various internet users who visit your website at a given time. It is important to note that your email list comprises of your most loyal customers or visitors of your website. It is from these loyal customers that you are able to generate an email list that will play an imperative role when it comes to monetizing your website. Internet marketers have since devised impeccable means and mechanism of creating an email list of their most loyal customers. One of the most common methods of coming up with an email list of your loyal customers is through setting up platforms on your website that allow visitors to subscribe to your newsletters and online periodicals. Through this, you are able to come up with a comprehensive list of your most loyal customers who visit your website frequently. It is from this comprehensive list that you can devise measures of monetizing your website. Creating a comprehensive email list from your audience means that you are converting total strangers into passionate followers who are ready to stay updated with your content. While this can be termed as a long-term project for monetizing your website, is it one of the most trusted means of creating loyalty amongst your subscribers and followers. This loyalty is what transforms into an income generating avenue for your website because of a number of reasons. For instance, loyal customers on your email list will have all the reasons to subscribe to your newsletters that you can with time share at a small fee. In addition to that, your most loyal customers are more likely to share your content with friends and family. This is an implication that creating a list of loyal customers on your mail is likely to increase the volume of your audience through referrals. As a result of this, more people will be made aware of your products and services thereby translating to an increase in the number of sales or clicks registered on your website. Therefore, building an email list from your website can play a vital role in ensuring that you earn the most out of your website. It is imperative to take into close consideration a number of aspects in your attempt of creating an email list from your website lest you get it all wrong. First, you need to segment your email list in order to partition your audience according to their areas of interest and their most likely purchases. This should be followed by a comprehensive analysis of your audience’s behavior on your website. It is important to determine the patterns of your visitor’s activities on your website in order to come up with a clear purchase frequency that can be useful in foreseeing their next moves. This pattern will then be helpful in sending the right promotional content at the right time to your visitors. If this is done right, you will certainly realize increased activities in your website. This will thus translate into business on your website. Come up with an e-commerce site In order to monetize your website better, do not narrow your thinking to content alone. Turning your website into an e-commerce site is also one of the many strategies you can implement with the aim of monetizing your website. An e-commerce site is a place centered around products or tools on an online store. Through this, you can be able to sell a number of products and tools on your website with the sole purpose of monetizing the website. However, it should be noted that this can only be achieved with adequate traffic on the website. Therefore, an attempt to turn your website into an e-commerce should note come before ensuring that you have enough traffic that will purchase your products and tools. It is worth noting that attempts to turn your website into an e-commerce site come with a myriad of challenges and hence precision and carefulness are invaluable. There are hundreds of thousands of e-commerce sites. These online stores have flocked the internet platform to an extent that a greater percentage of websites are being turned into e-commerce sites. This is an implication that the competition for this kind of market is high. You should therefore be extremely careful when turning your website into an online store in an attempt to monetize the website. Fill in a unique niche in order to have a competitive edge over the wide range of competitors in this market. Achieving a competitive edge when it comes to online stores requires latest marketing techniques. Additionally, it requires extremely hard work as well. It is only through these that you can succeed in turning your website into an e-commerce site and earn loads of cash from the initiative. Therefore, turning your website into an e-commerce site by selling a myriad of products and tools on it I an ingenious tactic of monetizing your website and earning some cash from it. Develop and sell your website to reinvest Internet gurus make hundreds of thousands of dollars from developing and selling websites. On most occasions, websites sell for a lot of money because of their return on investment. If new websites with zero following fetch that kind of money, you can only imagine how much a fully developed website with enormous traffic can earn you. It is important to note that there is too much demand for fully developed websites that cannot be met by the current supply. Therefore, you can monetize your website by building it to attract enough following before placing it on sale. My companies do not have the time and resources to develop their company websites from scratch. On most occasions, companies outsource services for developing their websites and only make use of them once they are fully developed with enough following. This therefore implies that there is an increasingly growing market for fully developed and functional websites. Placing your fully developed website can thus fetch you loads of cash. For instance, if you have turned your website into an enterprise that earns you $500 through selling ad spaces and affiliate marketing, you can be able to place the website on sale for over $10000 and entrepreneurs and companies will make a run for it. Thus, monetizing your website through selling it is another tactic of making money from your website.

Social Media Traffic Streams MRR Ebook

Table of Contents Simple Solutions to Building Traffic.. 4 Picking out the Right Social Media Platform for you Business . 8 The Right Content to post on Social Media.. 11 Posting: When and How Often? ... 13 How frequent can you post without being viewed as Spam by the audience ... 14 Tailoring your Message to fit the different Social Media Platforms 17 Traffic Increasing Strategies on Social Media.. 18 Making Use of Hashtags for increased reach ... 21 Interaction with the relevant social network communities and groups. 22 Include the link and information to your website on your social media, and the link to your social media on your website .. 24 Pay attention to the Industry Influencers and keep them Engaged... 25 The Visual Component of Social Media... 26 Images ... 27 Videos ... 28 Infographics .. 29 Memes... 30 Screenshots ... 31 Social Media Automation . 32 Conclusion 33 Sample Content Preview Picking out the Right Social Media Platform It is important that one picks out the most appropriate social media channel for your business; you should make that the medium that you have chosen is aligned with your specific business goals and ideals. Here is where you can employ the use of the S. M. A. R. T. Strategy to ensure that you create objectives that are measurable. You should endeavour to research your key target market. Get information about the composition of your demographics such as the location, gender, age, religion, income, education level, ethnicity, number of children, and marital status. This information will help you to identify the various personas of your buyers and all their probable mediums in as far as social media is concerned. You can choose to ask a wide array of questions in order to get the information that one requires. These should encompass questions such as: what are their likes and dislikes? What inspires them? What is their overall career orientation? (A good example is HubSpot which has done an exemplary job in drawing in these kinds of followers). Also ask them: Do they follow the current trends and fashions? Are they generally sociable in nature? (Buzzfeed is a platform that excels in attracting followers that are oriented towards trends and are sociable). Do they seek out attention? (These are basically those individuals that would perform any tasks for likes). For further aid in terms of discovering your target audience, you can make good use of tools such as Mention which will help you keep track of the key words that are related to your business. It is worth noting that while there is a need for the brand to be recognized as quickly as possible, this does not necessarily mean that your business should be on all the social media platforms. On the contrary, you should only focus on the ones that will help you accomplish the goals that you have set for yourself. It is also important to note that while setting up a social media page is almost often free, maintaining the page is quite intensive with respect to time management and resource allocation. For business to consumer (B2C) models, you are advised to make use of Facebook and Twitter as they are the most effective for these types of interactions. Let us take a hypothetical situation. Let us imaging that you are the owner of a local bar and restaurant. You then go online and search for a popular hashtag like “beer”, the result of this search will be a list of what people within your location are talking about with regard to your services. This will further allow you to interact with the users that are posting about these services and provide them with offers through a simple @ sign. This is an example of Business to Customer as in this case you would have interacted directly with the customer or client and provided them with whatever it is that they needed. When it comes to Business to Business types of interactions, Linkedin is one of the best ways to facilitate this among the social media platforms. The manner in which the personnel from Link Humans present the overall need as well as benefits of social media in as far as Business to Business interaction is concerned is quite interesting. It is important to note that even in this situation where the interaction is business to business, the human element is quite important, in fact it is a core element. When broken down to their constituent parts you will find that businesses are groups of people and if you can be successful in attracting the people behind the business then by extension the business will find you interesting. They key point here is to market yourself to be very attractive to the end user. Google + is quite beneficial when it comes to drumming up traffic for posts that confer some sense value. On the other hand, Pinterest mainly focuses on the visual component such as the photographs and inforgraphs; basically it is all medium that would be visually relevant and informative to the brand. Instagram has gain a significant deal of popularity in the recent past; retailers in particular have given this social media network a warm reception as it provides them with the perfect opportunity to display the products that they have for almost no cost. SlideShare is another platform that comes highly recommended as it allows you to provide the users with heavy and complex information in a manner that they will comprehend with ease. Often, you will find that people visit SlideShare to consume information that is difficult or complex, to find solutions to specific problems, and of course, to have a sample of some great presentations on display. Now that we have covered almost all the different social media platforms that one would make use of in the event that you need to launch your social media page. It is however important that we discuss the associated costs. On the face of it, social media will only require you to invest your time, something like a few hours in a given day, in order to be effective. In comparison, this is a small price to pay in when you look at the sales that it would in turn bring if it is successful. However, sometimes time is not the only thing that one should invest. Sometimes one may need to run advertisements on these social media platforms in order to get more traffic to the site. This however, will be discussed much later. For now it suffices for you to know that in order to increase the overall traffic to your website, your presence is the key element for success. The Right Content to post on Social Media Now that you have successfully created a page that is pleasing to the eye and looks professional, the next bit of work is to come up with content that you can publish to your audience. This might come off as a simple endeavour on the face of it but now that you are at this juncture you might be asking yourself, “How does one do that?” Ideally, the first step would be to research on what the competition is posting. The aim is not to mimic but to find out what the audience is being fed with and the reception they are giving to that kind of information. Following which you should strive to do better than the competition! It may take a number of tries but eventually you will find what is referred to as your tone or voice. Now you can sit down and develop a posting strategy that is geared towards enticing the audience and to spark interaction with them. Do not be bogged down on one thing or try and focus too much on what others are doing, at first you should focus on what works for you or what you are good at. For instance, if Photoshop and Photography are your strong suites then you should start by sharing pictures and images on Instagram and Pintrest. There are a number of softwares that you can make use of that will make your work easier. The following list is just but a number of the content generating tools that you may find handy when they are at your disposal:

Viral Content Crusher MRR Ebook

Table of Contents Introduction. 3 Can you really create content that is viral?. 4 What is a Viral Content and why are they usually Shared? 5 What can Marketers learn from this?.. 7 Understanding your Customers and then Charming Them. 7 Viral Contents: Case Studies and learning Points. 12 A Recipe to Make your Content go Viral . 19 Conclusion 28 Sample Content Preview In their control experiment, Berger and Milkman attempted to control a number of factors such as the length of exposure, the page published, the notoriety of the writer, and other factors in order to make sure that it was only the content and its overall emotiveness that caused the reader to share the content. What can Marketers learn from this? If the characteristic of being viral can be comprehended via the prevailing emotional state of the person sharing, and the level of arousal, then it is possible to prepare the video content or the written content to generate the relevant emotional response. Basically, what you can learn here is that there is no need to play this in a very conservative manner. In order to provoke the necessary levels of arousal like surprise, awe, amusement anxiety or anger, then you need to be prepare to push the boundaries and come up with something that is original. Understanding your Customers and then Charming Them Now that we have given you some insight on why people chose to share content like they do, in a bid to make this guide as useful as possible, you should now look into creating content that is fascinating and capable of arousing your customers in a manner that it will cause them to share it. Scholars have come up with a number of personality triggers that are capable of captivating and persuading your readers. Sally Hogshead wrote in her book about the 7 personality triggers that have the potential of persuasiveness. This was written following years of research on fascination. This book is very insightful and if you are interested you should look into reading it. The following are the triggers of fascination as they were listed in the book: 1. Passion or Lust It was noted that the companies and individuals that have this trigger for passion are capable of making connections with others and develop a close relationship with their customers. Can you think of the first time that you strutted into an Apple store and almost instantaneously you started to salivate over the latest iPhone? Well, that is called lust. Human beings often get a similar level of psychological effect when they think of food, sex, cars, and many other products or services that are capable of evoking some anticipation of a pleasurable experience. 2. Alarm Alarm can be defined as the instinct that is within all of us and we use it in order to stay alive in those stressful moments – it is often referred to as the fight or flight instinct. Your body will go into a state of alarm during an event such as losing your child or when you are walking in an unsafe area late in the night. Naturally people will tend to avoid situations that are not pleasant or dangerous, therefore the alarm trigger is used to warn your body of the unpleasant possibilities that would come to be if you remain inactive thereby causing your body to have a rapid reaction. Here we can take an example of the FedEx company that has amalgamated to trust (which is another kind of trigger) and Alarm to come up with a very successful business. Here as a marketer you can clearly outline the consequences that exist and then come up with deadlines. This is simply a case of leveraging fear. 3. Mystique This can be defined as the action of withholding something and refusing to reveal it. Naturally, humans will develop a sense of curiosity when there is a lack of fulfilment. The author of the book posits that there are 4 distinct ways in which you can cause mystique. First you cause curiosity, then you ensure that you with hold information about it, then develop some mythology around it, and lastly ensure that access to it is limited. The key to mystique is in the narration of stories and not in the actual facts. Take the case of Coca-Cola, it is known that the secret ingredient to their drink is well kept in a vault somewhere, and the mythology here is that there are only 2 people in the world that have a list of the ingredients. 4. Power There are some cases in the social interactions of human beings in which they do not wish to be in control; they would prefer to give the reigns of control to other people. One good example of such a situation is with the personal trainer at the local gym or with a digital marketer. A great majority of the small business owners prefer to focus their energy and attention to the core business and have the digital marketing done by someone else like an agency so that they do not have to ponder over it. 5. Prestige Prestige can be described as a perceived sense of respect by others. Naturally, individuals will tend to obsess over the symbols of respect or rank. People will strive hard to attain high standards and the physical evidence of their so called success; this could be in the form of a simple thank you, gift card, or even a high salary. You can find a diverse array of prestige on the supermarket shelves today. Why would you prefer to pay significantly more for a product that is branded as compared to the brand of the supermarket? Why is it that an iPhone will cost so much more than a similar phone of another brand? If you intend to leverage the fascination trigger of prestige then you will need to limit the overall availability and access of your product, you can start hiking the price so that the accessibility of the product is limited. However, you need to be able to live up to the expectation created by the higher price. You should note that this strategy requires a leap of faith, patience and willingness to invest for the long term.Page | 10 6. Vice or Rebellion Each and every one of us sometimes gets that feeling of wanting to do something differently or breaking the rules. Vice can be described as that feeling of desire that someone gets whenever they are told that they cannot have something that they want. Everyone remembers Monica Lewinsky as a result of the scandal that surrounded her. However, she was able to use this sense of vice in order to market her handbag line. Also Apple was successful in the rebellious campaign in their “Think Different” campaign during that period when the company was lagging significantly behind Microsoft. Hogshead posits that you should begin by changing some perceived expectations in order to evoke a vice. She notes that a company in the electronics industry could come up with a set of headphones that they can market with a volume setting such as road to deafness in order to subtly trigger a vice.

Profiting From Facebook Ads MRR Ebook

Table of Contents Introduction. 4 The Principles Behind Facebook Ads. 4 Who is Best Suited to Advertise on Facebook? 6 Conversions with Minimal Friction 7 Business Model. 9 Targeting Facebook Advertisements: How is it done? . 11 Targeting by Precise Interests. 13 Humans . 16 Topography. 18 Funny 19 How to Create Images. 20 The Rotation of Advertisements . 22 Facebook Ads Bidding 24 Landing Pages. 26 Tracking Performance. 27 Tracking Conversations 28 Performance Tracking. 29 Advantages of Facebook Ads . 31 Facebook can be Budget Friendly and still offer Results . 33 Facebook Cultivates Customer Loyalty 34 Facebook Allows the User to Track ROI and Performance . 35 The Disadvantages of Using Facebook Ads . 36 Negative Content 37 Subscriptions. 38 Advertisements . 39 Conclusion 40 Sample Content Preview Targeting Facebook Advertisements: How is it done? One of the most common mistakes that is committed by marketers who use the Facebook platform is the failure to properly target the desired market. Without a doubt the targeting options that are provided by Facebook are almost unparalleled; there are so many alternatives that one can use to effectively target the desired market. One can choose to target their users through the following characteristics: Age Location Interests Gender Relationship status Connections Education Languages Workplaces Each of the above mentioned options can prove to be extremely valuable depending on the audience that you are targeting. As a base template, most marketers will tend to focus on age, location, interests and gender. These will often cut across all the different parameters for selling any given product. Location is an option that allows the marketer to target the users that are within a specific geographic location such as country, state, zip code, city and any other parameters that would be deemed necessary in this endeavor. Age as well as Gender targeting should be based on the customers that already exist in the portfolio on the marketer. If for instance, the majority of the customers on a given profile constitute of women that are aged between 22 and 45, then it is only logical to begin by targeting these individuals. In the event that they prove to be profitable, it is then that the marketer can expand the existing market. Targeting interests. This is arguably one of the most powerful features of the Facebook ads but more often than not it is misused. When one is creating a given advertisement, they are provided with a fixed set of two options: precise interests and broad categories. Targeting by Broad Categories Broad categories will encompass topics such as consumer electronics, horror movies and gardening. In the recent past, Facebook has included additional targets such as engaged (1 Year), has Birthday in 1 week, Expecting Parents, and Away from Hometown. This option of broad categories appeals as a very efficient method of reaching vast numbers in terms of audiences. However, it is important to consider whether this is the right option for you as it obvious that this specific option will cost a significant amount and more often than not they will spend very little in comparison. To this effect, one should always stay clear of broad categories targeting particularly if they are just beginning to start up the business. Targeting by Precise Interests This specific option enables the marketer to target the user based on the information that they have provided on their profile page which will include their documented interests and likes, the pages that they often frequent, the apps that they commonly make use of, and other content that they have occasionally provided in their timeline. It has been noted that the best Return on Investment has been achieved by the use of Precise Interest Targeting. There is a diverse array of interests that Facebook has to offer from which a marketer can target. These can range from Game of Thrones to Jet skiing. The most difficult part is choosing the one that is right for the specific advertisement or product that one has to offer. When one is focusing on precise interests, Facebook will offer the size of the audience that one would require alongside other suggested interests and likes. As a marketer, one will not have access to any competitive data. After one has selected the interests for a specific ad, Facebook will then proceed to providing an aggregate cost for a bid. Most marketers are in the habit of selecting the largest groups that they can possibly find. It is vital that you understand that is a big mistake! These groups are often more costly and offer very little in terms of targeting. Instead of focusing on broad terms for your unique product such as “yoga” of “travel photography”, one should concentrate their focus on specific interests are will prove worthwhile in the long run. It would prove effective to research the blogs or the magazines that your prospective customers prefer to read, which related products they tend to buy, and who they tend to follow on Twitter. These tunnel vision focused interests such as the aforementioned, there is a higher likelihood that one will reach a higher number of people that are more interested in the topic that and are more likely to spend money on the given item. For instance, let us take the scenario that one is looking to start a new DJ course. It would be unwise to the simply the target the interest “Disk Jockey”. A more efficient strategy would be to create advertisements that target publications that focus on DJs such as a DJ Magazine or an urban music oriented publication. This would be supplemented by another ad that would target other DJ Brands that are available in the market. In effect this would translate to aggregating smaller interest groups that are interrelated providing an audience ranging from fifty thousand to one million viewers. Such a structure will result in a substantial audience of potential customers that are likely to translate into a sale. For the more advance users, it would prove quite effective to employ the use of Facebook Connect as an additional sign-up option to one’s site. Here, when the users connect through the use of Facebook, then it provides you as the marketer a platform to analyze their various interests. You can then proceed to index these interest in relation to the overall number of fans that are available in the Facebook page. This will leave you with the high-affinity interests. Through the use of this method, it is possible to create a target group that could ultimately be the best performer for a number of years. Visual presentation and Images for Ads on Facebook Arguably, one of the most important aspects of your advertisement is the image that will be selected. It is possible that you are indeed one of the most gifted writers and SEO specialists in the world, but if the image of your ad is not captivating enough to the user, then you quite simply will not get any clicks. It is important that you do not be frugal with the quality of images by preferring low quality, generic stock of photography. Also, do not make use of images that you do not have express rights to make use of. Often, marketers have been culpable of stealing images straight from Google Images and using it on their advertisement, needless to mention that we live in a litigious society and such an action could have various ramifications. Additionally, in the event that your company is not globally recognized it is imperative that you avoid making use of your brand. Now that all the don’ts have been covered, then this brings the question of what should prospective marketers use for images in their ads? In order to avoid lawsuits and other such encumbrances, it is advised that one makes their own photos, purchase them from the image rights holders, or make use of the images that have a Creative Commons License. Below is a description of all the images that work with some degree of efficacy and the best place to locate such images. Humans The images portraying individuals are often very appealing, particularly their faces. It is advisable that a prospective marketer makes use of close-up faces that are attractive and have a significant resemblance to the overall target audience. Also it is important to note that younger faces do not necessarily mean that they are better. In the event that one is targeting a group of baby boomers or retirees, then it is only prudent to make use of images of individuals that are aged 60 and above. Here making use of an attractive 24 year old model would be oddly misplaced and inappropriate. The images that are used in Facebook ads are often small in size (100 by 72 pixels). In light of this, it is important that the marketer concentrates on the face of the individual and crop it if there is need for it. Never should there be an excuse for making use of a blurry image or dark picture, it would definitely be unattractive to the end user and nothing will be purchased from the website. Tip for Advanced Users: It has been found that when browsing through advertisement, the average consumer will be attracted to a face that is facing the right side. This is because the user will trail the subject’s line of sight and are therefore increasingly likely to read the text in the ad and thus enhancing the chance that the audience would actually be interested in the advertisement. Models are not the only faces that one can make use of, there are other alternatives that would even be cost effective in the long run. For instance, one can opt to feature the people that are the back bone of the business and these are the customers. However, this may require some degree of luck with respect to getting their consent and their willingness to participate in your advertisement. Topography This basically refers to how the advertisement is presented, the actual display, format and font. With respect to this, it is imperative that one makes use of topography that is clear, legible in order to maximize attraction to the advert. It has been found that making use of bright colors will significantly enhance the likelihood of the ad standing out from all the other dull colors on the page. Similar to the text copy, it is beneficial to raise the interest of the user by raising a question or endeavoring to express a specific benefit to the user. Treat the given text within the image as if it was an extension of the marketer’s copy.

The Newbies Guide To Internet Success MRR Ebook

Table of Contents Introduction. 3 How is Technology Beneficial to you when selling Online? . 5 Rationale of Developing your own E-Commerce Store . 7 How to Successfully Build your Online Brand. 10 How to Create an E-Commerce Store to Sell Products online . 16 Do it yourself 20 Perform Relentless Marketing .. 21 Factors for Success for Online Shops ... 23 Conclusion 29 Sample Content Preview Rationale of Developing your own E-Commerce Store Here you need to ask yourself one important question. Consider the average online shopper that is looking for a specific product but wants the best value for money. Then why would this shopper who is browsing for products on Amazon or eBay purchase your product when it looks almost identical to that of your competitor. You see what these storefronts do is that they arrange their products much like any regular physical store would; according to the category of the product. Coupled with the search function that makes items easier to locate, there is a very high likelihood that the shopper will not see the difference between your product and that of the competitor. The purchase decision will probably come down to mundane things such as color or what is cheaper. Therefore, if you truly want to be successful then you need to consider having your own online store. This will help your product stand out from the crowd and also give your product a sense of authenticity. Admittedly, it would be simpler to set up your own website and sell your product directly using Amazon, Facebook, Etsy, Alibaba or eBay. In fact, in the recent past these sites have focused on simplifying the task for the average user. There are many benefits to using these sites as they have a greater reach than your starting online store would probably have on its own. However, the most common mistake beginners make is that they rely almost entirely on these sites to run their business. For example, the Algorithm that is employed by Amazon to allow the users to search and find different products is in a state of constant change. Therefore, one day your product may come up in the top searches and the next it may not come up. Also, on Facebook, your shares and ads are dependent on a similar algorithm that is always changing. Moreover, you would be required to spend some significant amount of money so that your shares can reach a certain number of people. These are additional costs that cut into your margins. Not forgetting that there are competitors that are selling products that are similar to yours and will often result to undercutting to win over customers. You will be forced to respond in kind resulting is a situation that can be defined as a race to the bottom. How to Sell On Amazon Basically, if you are planning to sell your products on Amazon you will be one of many merchants competing for the same clients. Amazon can be likened to one huge supermarket and you will be one of the many suppliers. Your products will be categorized depending on functionality so there is likelihood that your product will be displayed right next to the competitors’ products. Given this situation, a lot of merchants will resort to reducing their prices in order to stay competitive. While the end consumer greatly benefits from this, you as the merchant will have a totally different experience. It has long been the consensus that a price war will ultimately confer no benefits to the parties involved; it is a race to the bottom from which everyone does not profit. However, there will always be that one desperate merchant that will always slash their prices so that they can win the customer from you. This is just one of those things that you need to prepare yourself to deal with when you trade on this platform. After all, it will often prove to be an arduous affair to set apart your brand in marketplaces such as Amazon, Facebook, or eBay. From the consumers’ perspective you will only be another merchant that is selling a generic product. The consumers being the rational investors that they are will often look for the best value for money in these platforms; the only way to tell if a product is valuable is through reviews however reviews can also be faked. That being said, the main factor shall always be money and the consumers will look for the cheapest product that has acceptable reviews. This goes to show that in creating your own brand, in the course of time you will be able to build an online asset that is valuable and unique. A robust brand has the ability to evoke a sense of trust from the shoppers. When it comes to success in online marketing, trust is one of the key features that you need to pay keen attention to. Put yourself in the position of the shopper, would you purchase an item if you did not trust the brand? Probably not. How to Successfully Build your Online Brand In today’s competitive business environment, being successful is pegged on ensuring that your company name, brand, identity and also your unique personal brand is accessible in every nook and cranny in the internet. Why do you really need a brand? In the business world of today, people find the need to conduct business with individuals that they trust or have a feeling of attraction to them. Trust is a difficult thing to attain but at the base of it, people will only trust you if they have some sort of relationship with you. • Building an online brand will mostly comprise of creating some sense of awareness the kind of business that you run, as an entrepreneur the kind of things that you stand for and the whole point of the business. • Building an online brand will afford you the opportunity to forge a sense of likeability and to facilitate the growth of a much needed fan base in an instant. • Building an online brand will go a long way towards ensuring that your credibility is elevated, this is simply because you have exhibited that you are willing to embrace that your brand is out there for anybody to find. • Developing an online brand will go a long way in enabling you to gain trust which is basically one of the most important elements of the sales process, which will in turn result into more opportunities, customers and ultimately profits. Understanding Your Brand To have a brand basically means that you will define the core values of your company and the promise that you will give to your customers. It can simply be defined as an expression of the traits and characteristics of your business. Branding will go a long way in terms of positioning your company in a way that customers will instantaneously thing of it as the one target whenever they need your service or your product. Ideally, the outcome of branding is to make the customers be loyal to your brand and they will be comfortable when it comes to recommending it to any other potential customers that they may know. In order to build a brand that is strong and convincing to the general public, then you will need to come up with a mission statement that will convey your values and your vision. To help you with this process, you can start off by brainstorming phrases and statements that will convey the whole purpose of the business that you are running and its overall impact to your customers. Find out the Overall Perception of your Brand by the Customers To start off, you need to launch a campaign to find out whether the way you view your brand is the same way the customers perceive your brand. By changing perspectives and viewing your brand from the vantage of the customer will go a long way in enabling you to have a much better insight in to the things that they consider to be really important and matter to them the most. You will then be able to nitpick through the brand elements and see which one you need to pay most attention to. Here you will need to pay particular attention to the informal feedback that you are bound to receive from social media platforms, seek out that standout or consistent word that the customers will use when describing your business. It may be of help if you were to make a list of these words that are most commonly used by the customers. Focus on Conveying the Benefits rather than the Features It is important to remember that the features of your company will only ever be its characteristics. By themselves characteristics are not particularly helpful. The benefits on the other hand will tell the customers how a certain service or product will be of use to them. If you chose to focus on the benefits that the product or service will have, then there is a higher likelihood that it will leave a longer lasting impression on the customers. Therefore, always aim to ensure that you list the features of the business and translate these features into benefits. A simple way of ensuring that you achieve this is through asking yourself, “How does this feature benefit the customer?” It may further prove to be of great benefit if you were to include a number of case studies or some few testimonials in your website; here the customers can describe the overall benefits of your products or service and their experiences. Try and Foster Relationships, rather than Transactions The whole aim of relationship marketing is to create an avenue where you can strengthen and promote your overall brand image. To reiterate, the objective here is to ensure that your company is the first company that a customer will think of whenever they need a certain service or product. To help you with this, you may need to consider making use of social media to develop relationships through engaging in a number of conversations with your key customers. Another excellent way of building these relationships is through the use of Loyalty programs; the aim of these programs is often to reward the customers for giving you their business. You may also need to consider creating a mailing list of your customers where you will periodically send them newsletters with interesting information that would be valuable to them thus reminding them of the overall importance of your brand.

Local Business Traffic Blueprint MRR Ebook

Table of Contents Why Do You need to Integrate Online and Offline Marketing? 4 The Great Chasm between Online and Offline Marketing . 5 The 4 C’s. 6 Ensure that the Campaign has flourished on Social Media 8 The various Online and Offline Marketing Tools that can be used to Generate Traffic 9 Offline Advertising of the Website... 10 Public Relations 12 Sponsorship... 13 Physical Reminders and Direct Mails... 14 Exhibitions 15 Packaging and Labelling... 16 The Individuality of the Brand.. 17 Word of Mouth . 18 Merchandising... 19 The Different Online Communication tools that can be used to Generate Traffic... 20 Affiliate Networks 21 Banner Advertising ... 24 Email Marketing ... 27 Viral Marketing. 29 Conclusion 33 Sample Content Preview What is the lesson that you brand can learn from this? Well, this simply shows that it is vital for businesses to concentrate on one chief piece of communication that disseminate from there. It is imperative that both the offline and online marketing efforts are linked to one another in a seamless manner in order for the campaign to be successful and not confusing to the end consumer. Experts are of the opinion that for brands to get the message across and increase the overall brand awareness, then it is absolutely necessary to make use of every medium that is available to the consumer on a day to day basis. It is imperative that the brand is present on multiple touch points. Therefore you need to make sure that you have struck a balance between your offline and online marketing activities. Ensure that the Campaign has flourished on Social Media Thanks to social media, business brands now have the opportunity to interact with their potential customers and followers soon after the campaign has been launched. This offers an avenue for instantaneous feedback. Most of these interactions demand responses that are real time and immediate, therefore it would be prudent to come up with a style that will guide your campaign; a campaign that will allow you to refer to it when you are interacting with the online users. The style guide of your brand can encompass items such as tone, key phrases, specific word usage, voice and images that are appropriate and sanctioned for that particular campaign. The various Online and Offline Marketing Tools that can be used to Generate Traffic There are many tools that are at the disposal of businesses today in order to generate traffic. In the last few years alone the internet has grown in popularity in terms of marketing and has resulted in the opening up of numerous opportunities for many marketers. With the internet, your business can exploit a number of different areas such as branding advertising, public relations, sales, and online retail store and customer service. Basically the opportunity that is available is tremendous. Also if your business is able to utilize these opportunities properly then it stands to make significant profits from it. However, as it has been mentioned, you need to be able to make the distinction and integration between online and offline marketing. The medium selected for the marketing campaign should be selected based on the characteristics of the products or service that is being marketed. The internet in itself is a very strong tool for marketing but it also has its limitations. The internet can be employed to enforce direct sales, interaction, direct one on one contact, cost saving, great deal of information can be presents and it is time saving. However, the internet has its limitation in the sense that it has a very low targeting capacity, it is limited in creativity, and it is dependent on both online and offline support. Additionally, it is often a challenge to ensure that your site is found on the internet hence this is a limitation as a marketing tool. Therefore, it is important to make sure that both online and offline marketing methods are used. Offline Advertising of the Website For many businesses today, a great deal of the offline advertising for their online presence is usually done just as a supplementary function as opposed to being the main function. More often than not these offline marketing efforts are done as an addition to the tools that are already being performed such as newspaper, outdoor, print, or TV advertisement that are usually performed intentionally. However, if you are genuinely serious about generating traffic for your local business then you may need to consider making use of more than one web address. Here, you can make use of print advertising that is capable of presenting an internet value plan as a component of the main advertising campaign. By doing this, any consumer that is genuinely fascinated by you products as advertised on print media then they can directly refer to the advertisement by accessing the website’s URL that has been offered on the print media. This can also double up as an evaluation tool to measure the effectiveness of the advertisement. If the chief purpose is to get a hold of the email addresses then ensure that you make use of the URL to keep track of the campaign. By advertising the web address offline, you have the advantage of offering webpage addresses that are specifically related to the promotion that is being conducted offline. This also applies to the sub-domains or even providing domains that are completely different for any given marketing campaign. For instance, a convenience store would make use of : Sub-domain: www.thecompanyname.com Domain: www.campaignname.com It is worth noting that offline advertising on its own has a very broad scope. Therefore you, as the e-retailer, need to include the web address of your online presence on your other campaigns not only on radio, press ads, and TV but also on stationery, brochures, and the packaging and labelling of variety of products. The importance of doing this is that it will ensure that you generate traffic to your online presence and also ensure that your offline marketing is also advertised. Public Relations If you are looking to generate traffic for your local business then you need to make use of PR; it can be a very powerful as well as a low cost tool for communication. If you can effectively make use of PR to control events such as the launching of sites and products, then this can ensure that there is a significant amount of traffic that is generated to your site. Public relations can encompass a number of activities such as press conferences and press releases which have a tendency of resulting in positive press coverage that can help your business in generating traffic. PR is a good tool for developing the profile of your brand’s website and online presence. It can raise the awareness among the public concerning your brand image in general. You can make use of PR to focus on a niche market such as magazines which is often very particular in terms of its clientele. Also, there are a number of new methods of public relation communication tools that can be applied in offline marketing that are geared towards driving traffic to a given website. These can include options for receiving mentions on a particular article of news that is online based. When you take your brand online, you should endeavour to make it so interesting that journalists and bloggers are attracted to it and will feel a need to write something positive about it. Through such public relations methods, it is possible for your brand to make a direct connection to the target audience through the use of the company’s website. Through PR it is possible to amend the information on your brand’s website in a short span of time which will result in having a better image for the company and the business environment in general.

Instagram Mastery MRR Ebook

Table of Contents The Best Practices for Building your Instagram Business.. 4 Fun and Entertainment Aside, Learn How To Use Instagram for Business... 5 Know How to Balance Between Fun Images and Pictures Meant To Promote Your Business. 6 Nurture a Following on Your Instagram. 7 Make Good Use of Debut Videos... 9 Attach Instagram Videos on Your Websites or Blogs.. 10 Following Back As Many of Your Followers As You Can.. 11 Come Up with a Flexible and Workable Posting Schedule.. 12 Post Photos and Short Videos That Are Relevant To Your Brand... 13 Leverage a Photo Contest on Your Instagram and Facebook Pages 14 Market Your Brand on Instagram Using Trends .. 16 Network Properly On Your Instagram Page. 17 Make an Attempt of Offering Incentives to Your Followers 18 Showcase Photos and Short Videos of Your Back of the House.. 20 Treat Your Followers to an Amazing Visual Experience. 21 Make Good Use of Industry-Related Hash Tags .. 22 Optimize your Instagram profile... 23 Quantify and Qualify Your Promotional Efforts on Instagram 24 Capture and Share Short Videos of Your Important Brand Moments.. 25 Make an Attempt of Widening Your Instagram Exposure to Other Related Brands ... 26 Expose New Things on Your Instagram Page .. 27 Add A Little Controversy in Your Postings . 28 Make and Attempt of Including Your Location in Your Bio Information ... 29 Follow Celebrities and Notable Figures ... 31 Partner With the Local Brands in Your Business Niche... 33 Make Good Use of Photo Map to Promote Your Business on Instagram 35 Come Up With Local Brand Ambassadors... 36 Hold an Offline Event for Your Instagram Audience... 37 Conclusion 39 Sample Content Preview Following Back As Many of Your Followers As You Can This is perhaps one of the most credible strategies of succeeding in business promotion on Instagram. On most occasions, quite a number of businesses on Instagram, especially those with large following, do not follow their followers back. In doing so, they fail to create long-lasting relationships with their followers. Thus, you need to have a competitive edge over such businesses on Instagram by coming up with a totally different strategy of creating strategic relationships with your followers. It is important to note that your followers will feel recognized and appreciated when you follow them back. The act of following back Instagram followers is a trusted strategy of gaining a large following thus leading to success in your promotions. Come Up with a Flexible and Workable Posting Schedule The frequency of sharing images and short videos on Instagram is important in forming a credible following base. Important to online promotion, you need not make postings every day on Instagram. Instead, you should design or come up with a flexible and working posting schedule that makes you able to determine what is to be posted and when. You should not saturate your audience with too much information. It is advisable to allow your audience to have time to digest your promotional information before you post another lest you risk mind-numbing them with repetitive or too much content. Having a well-defined schedule for posting information on your Instagram helps you remember what you have already posted. With this, you are able to avoid instances of posting the same content more than the required number of times that would make you look unprofessional. Additionally, having a comprehensive posting schedule helps you keep track of the kind of content that works best for you. It should be noted that some posts always appeal to your audience while others may not be liked as much by your audience. Therefore, a proper posting schedule is vital in assisting you post the most relevant content that will meet your promotional goals. Post Photos and Short Videos That Are Relevant To Your Brand Being relevant at all times makes you look professional and consistent. It is always important to post images and short videos that are relevant to your brand. If this is done correctly, you stand a chance of making your Instagram page identifiable with your brand. On most occasions, businesses on Instagram make irrelevant posts that have nothing to do with their brand. In doing so, they confuse their audiences. This is an implication that they do not offer their audience a definite line of identification. Posting relevant and consistent images and short videos also makes you readily identified by your audience. Internet users have a wide range of interests and are expected to only engage themselves with the content that pleases them. Capturing the interest of internet users, especially social media enthusiasts, is perhaps the most difficult thing when it comes to social media marketing. Being consistent and relevant with your postings is an important step to capturing the interests of your audience. Therefore, it is important to always remain relevant and consistent with your Instagram postings in order to woo the support of your audience. Leverage a Photo Contest on Your Instagram and Facebook Pages The use of photo contests is a proven strategy of winning the hearts of your audience. Photo contests, just like the name suggests, are photo competitions. During these contests, people post relevant photos displaying the same or almost similar themes with the intention of identifying which photos are most likeable and relevant to the theme in question. Such contests attract social media enthusiasts and can be leveraged to cultivate an enormous following on Instagram. In order to succeed in photo contests on your Instagram page, you need to identify a common theme that is likable. Ensure that your theme is not only relevant to your brand but also lucrative to your audience. Once this is done, come up with a photo contest on your Instagram page and link it to your Facebook account in order to woo more support. If done correctly, your photo contest is expected to attract participation from your audience thereby paying a significant role in promoting your brand amongst the participants. What’s more, these photo contests become more effective in promoting your business on Instagram when done using hash tags. RSS feeds and submissions can best be organized with the help of famous hash tags. With this, more people will be attracted to your photo contest thereby increasing the range of audience for your business. For instance, Samsung Camera made good use of photo contest accompanied by a hash tag. It used #LiveInTheMoment hash tag as a mechanism of promoting its Instagram photo contest that was also linked to its Facebook page. The success of the promotion was majorly attributed to the hash tag used. Participants were drawn by the hash tag that spread far and wide. Thus, the use of hash tags as a strategy for promoting photo contests on your Instagram page can be significantly helpful in social media marketing of your business. Market Your Brand on Instagram Using Trends The advent of social media has made information dissemination quick and effective. People can now gain access to any kind of information merely through their social media pages. As a result of this, there is a growth in the mode of sharing trending information on social media platforms. Such information always has significant importance to a given audience. As a result, social media users take advantage of the trending information to seek media attention. You can as well make good use of trending information on social media to promote your brand on Instagram. It should be noted that not all trending messages might be relevant to your brand. However, you can use the information on these trends to come up with a promotional message that suits your brand. Always try to find a common ground between trending information and your projected promotional message to your audience. If this is done the right way, trends can be invaluable in increasing the number of followers of your Instagram page thereby assisting you in meeting your promotional goals. Network Properly On Your Instagram Page Business promotion on Instagram can never be achieved without proper networking. People connect and interact on Instagram through photos and short videos. They do this by sharing their content widely. As a result, a wide network that allows these users to interact freely is created. There are a number of proven tactics of networking on Instagram. For example, liking images posted by others is one of the most considerable tactics of creating a credible network of followers on Instagram. In addition to this, you can include hash tags and engage other users in an attempt to network with other Instagram users. You will be amazed at how effective networking on Instagram is when done in the right way and at the right time. Make an Attempt of Offering Incentives to Your Followers Instagram is an amazing platform that allows you to identify your most loyal followers. People that constantly like your images and short videos posted on your Instagram account deserve some kind of recognition or reward. Followers’ recognition and appreciation is a creative way of motivating them and encouraging them to keep liking and sharing your pots. While there are no industry-specific incentives that can be offered to your audience, always ensure that the rewards you offer are relevant to your brand and play a part in your brand promotion. In addition to that, do not offer incentives produced by your competitors because you will be promoting your competitors rather than your own business by doing this. Successful Instagram businesses have offered incentives such as backstage entries to concerts, fashion shows and other related events that might interest their customers. However, you should be cautious not to overdo this strategy. Do not offer too many incentives to an extent that your operational costs go beyond the profits gained from such incentives. It is difficult to calculate the exact profit gained from internet marketing efforts. It is for this reason that you are advised not to offer too many incentives that you will later be unable to account for.

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