Table of Contents Foreword Chapter 1: Why Weight Lifting Chapter 2: Myths About Weight Lifting Chapter 3: Getting The Right Equipment Chapter 4: Your Weight Lifting Routine Chapter 5: Warming Up Is A Crucial Step Chapter 6: Surefire Weight Lifting Strategies Chapter 7: Feed Your Muscles After Workouts Chapter 8: Avoid Injury During Weight Lifting Wrapping Up Sample Content Preview Chapter 2: Myths About Weight Lifting Any exercise regimen that is done in moderation and with careful consideration to the human body will definitely yield positive results. Don’t Be Fooled The problem usually arises when the individual becomes careless and perhaps over enthusiastic in the approach to a particular exercise. Weight lifting is definitely something that everyone can try. The following are some of the myths that surround the weight lifting exercise: • Weight lifting is dangerous – this is far from the truth, as most weight lifting injuries occur when the individual is not careful or is trying to show off and over estimates his or her capabilities. • Weight lifting is bad for your joints – comparatively weight lifting is less stressful on the joints when compared to other physical activities such as running and aerobics. The controlled and non impact movements generally don’t put undue pressure on any of the body’s joints. • Weight lifting causes high blood pressure – although the blood pressure does increase during the weight lifting exercise, it usually returns to normal quite quickly after the exercises ceases. In fact consistent weight lifting has been documented to show that it lower the systolic and diastolic blood pressure instead. • Weight lifting makes the individual bulkier – basically the muscle is denser than the fat content, thus leaving the body looking slimmer if the fat content in the body is effectively converted into muscle mass through the weight lifting regimen. • Weight lifting stunts growth – if the proper technique is used during the weight lifting session there is no concrete evidence to show that weight lifting stunts normal growth. • Weight lifting causes hemorrhoids – here to if the right techniques are adopted there should not be any aversive side effects such as developing hemorrhoids. Using the correct breathing exercises is important. Chapter 3: Analyzing The Property There is a lot of different weight training equipment that is usually available to choose from and sometimes this can be quite overwhelming for the individual who is just starting out on the weight lifting experience. Make The Right Choice Perhaps understanding a little about the various pieces of equipment available would be a good place to start. Dumbbells are usually the most basic and easiest piece of equipment in the whole range of weight lighting equipment. They are not only easy to store they can also be used almost anywhere and at anytime, without too much fuss. There is also very little danger in using these when the individual is working out alone. The weights of each dumbbell would vary and it is up to the individual to decide on the weight category that best suits his or her needs. Kettle bells and bars and collars are also pretty much the same in its usage style and the weights here too would very much depend on the individual needs and capabilities. These are meant to build upper body strength and muscle without too much stress on any particular body part. There are also hand and body weights that can be used over or under other clothing pieces to act a resistance burning fat on a consistent basis during training on other equipment. The weight lifting belts also function in a similar manner and provide the extra challenge for the general workout session. Most of the weight lifting equipment is now designed to be a compact as possible thus eliminating the need for large storage spaces or large workout areas that are specifically dedicated to exercising. These easy to store and comparatively inexpensive items generally are able to entice a newbie into trying weight lifting without fear of busting the bank. Chapter 4: Buying An Investment Property There are several important elements that should be considered when trying to design a suitable weight lifting routine. The eventual desired outcome will dictate to a certain extent the type of routine that would be suitable to follow. The idea behind the ideal weight lifting routine is usually based on the correct amount of weights for each exercise incorporated into the routine. Lifting the wrong amount of weights could severely limit the muscle gains and even cause some damage to the individual’s overall body condition. Get The Results Understanding, that any weight that cannot be lifted in a consistent fashion, for an average of 8 repetitive movements, is not something that is going to result in the ideal muscle building exercise. This would be geared more towards strength training rather than muscle building. Ideally the individual should be able to consistently lift the intended weights for at least 8-10 repetitions within a time frame of about just over a minute. It should be noted that taking on heavier weights can cause poor form which will eventually cause dramatic increase to the chances of muscle strain and tears. Inadequate loan on the weights will also not be an ideal, to build muscle growth as the breakdown in muscle tissue will not be enough to promote the intended growth. A good bench mark would be if the individual can easily lift a particular weight for more that 12 repetitive movements without actually have to work too hard or feel and strain. A good guide would be to gauge the ideal weight by noting that by the end of the 8 repetitive movements the entire body is almost ready to give up. This is a clear indicator that the weight chosen is competitive to the required muscle building exercise. Gradual additions can be incorporated as the individual becomes more accustomed to the weights lifted.

Table of Contents Foreword Chapter 1: Banner Ad Basics Chapter 2: Choose A Great Punch Line Chapter 3: Make Sure You Have Great Copy Chapter 4: Use Attention Words Like Free And New Chapter 5: Including Logos And Urls Chapter 6: Use Attention Grabbing Graphics Chapter 7: How Banner Ads Can Advance Your Net Marketing Income Wrapping Up Sample Content Preview Chapter 2: Choose A Great Punch Line Most banner ads require a punch line to drive home the point of the ad or to make a statement that would adequately get the overall message across. These punch lines should be well designed and careful thought should be given to its content. The punch line is the element that is going contribute to the prospect wanting to explore further. Get Attention Here are some recommendations that should be considered when designing punch lines: - Punch lines chosen should have a connective reference to the subject matter of the banner ads. Random one-liners will not serve the purpose of the overall ad well thus defeating the main purpose of getting the ad recognized. The viewing audience should be able to have a point of reference from the punch line to the banner ad being viewed. - Punch lines should not be designed to be obscure where only a small percentage of the viewing audience will be able to relate to it. The idea of banner ads is to reach a wide target audience and not a focused few. If the punch line chosen can be understood randomly then the correct choice was made. - Punch line should be brief as lengthy ones will get lost in translation. When the viewer is not able to instantly catch on then the punch line has not been well phrased. Punch lines can also contain witty remarks, sound effects, facial expressions and voice inflections. These can be added to create the excitement enhancing factor that will get the designed message across more effectively. - The design of the punch line should also fit the demographics and the technical capabilities of the target audience. Designing material that is confusing and uninteresting to the audience based on their understanding capacities will eventually render the banner ads null and void in its quest to be well received. Chapter 3: Make Sure You Have Great Copy Although banner ads are an ideal form of advertising platforms for the internet marketing arena there should be some serious thought put into the exercise of designing these ads. Visibility and quality are something that should get consideration in making a copy that would be both attractive and attention grabbing. What You Say Making a great copy would entail focusing on some important elements and the following are just some recommendation to consider: - Visibility of the banner should ideally also consider the size aspect of the design. Selecting the best size that would create the desired impact on the viewer is how the popularity of the banner ads is heightened. Ideal size banner ads are full size which should be about 468 x 60 pixels, vertical banner ads should be about 120 x 240 pixels and the button size banner ad should be about 120 x 90 or 120 x 120 pixels. - Flashing banner ads are more likely to catch the attention of the view as compared to still ones. It would be better to make use of the .gif images to make the flashing and rolling well placed to ensure the viewer is not irritated by the less than acceptable standards. Also having fewer frames improves the loading time thus giving the viewer a more efficiently run viewing. - Adding footer lines at the bottom of the banner ads is also recommended as it helps add the sites to URL. Choosing to add some catchy notes at the bottom of the ads is also a good idea. The message content should be simplified while using the combined text and visual data. - Posing questions in a visible and competition style design will create a good and interesting copy for the banner ads. - Most banner ads today rely heavily on animations as this seems to be an effective attention grabbing tool. Chapter 4: Use Attention Words Like Free And New Attention grabbing is the main aim of banner ads and if this is not effectively evident then the banner ad has not managed to successfully contribute to its purpose. The banner ads are supposed to the front line draw to the actual site’s content and so using words that would make this draw more effective is worth exploring. Peak Interest Using words such as free and new are some of the more popular choices to make as these words play on the minds of the viewer right from the start of the viewing process. Anything that is touted to be free is considered attractive and thus compelling the viewer to explore further into the site visited. With this promise of something free the initial intention of getting the prospect to become an actual viewing participant is achieved. This is especially beneficial to the host if the free promised is tagged to a purchase or any other type of firm commitment. Therefore using the free element to acquire all this is indeed an area worth pursuing. However the free item should be something useful and not something that the viewer would eventually deem a waste of time and effort as this will eventually cause the adverse effects to occur. This is very important to ensure the banner ads are not looked upon as some sort of spam which is definitely an unappreciated item. Using the term new also play a similar role in the quest to enticing the visitor to make a commitment or purchase. Most people enjoy being able to acquire the latest or newest of anything available, thus by implying that it is possible to do so just by viewing the banner ads then it would not be too difficult a task to follow.

Table of Contents Foreword Chapter 1: Branding Basics Chapter 2: Beginning Steps Chapter 3: Be An Expert Chapter 4: Representation Chapter 5: Selling With Branding Wrapping Up Sample Content Preview Chapter 2: Beginning Steps Branding is much more than simply a thoughtful logo or slogan and it's more than simply a unique color scheme. Infra are the initial steps that need to be taken in order to begin your successful brand image. Where To Start Analyze the rivalry Among the keys to producing a successful brand image is to differentiate yourself from your rivalry. You will have to know how buyers see your rivalry. You have to recognize how your rivals differentiate themselves from other people. In addition to that, you ought to know your rivals fortes and failings. Your business may benefit from knowing this info by learning from their failings, and learning how to distinguish your company from the rivalry. Identify your fortes Now that you recognize your rivalry's failings you are able to start to centre your company's fortes. Perform a target market analysis, learn from it, and utilize it to your advantage. This is a valuable tool to confirm your company's fortes are in fact crucial to your target market. Once you've recognized your fortes, and what fortes are significant to buyers, you are able to think about ways to successfully market these to the world and involve them in your branding campaign. Know your buyer Learn more about the buyer. Know their buying behavior. How frequently do they buy? Do they purchase only during sales or promotions? Do they purchase an array of products or services or simply a select few? These are questions you ought to ask to better market to your buyers. In addition to that, know your buyer's lifestyles, needs, mentalities, and attitudes. Knowing and working with these personality traits are likewise key to marketing success. Be your brand Make certain your company truly represents what your brand identifies you with. For instance, if one of the traits your brand identifies your company with is politeness, be polite. This means every employee from the receptionist all the way up to the CEO has to live your brand. Chapter 3: Be An Expert Demonstrating yourself as an authority in your field will help you acquire both recognition and respect. As luck would have it, that recognition and respect transfers immediately to your company. If individuals trust that you truly recognize what you're talking about, they'll feel great about investing in your product. Be An Expert A website is the best place to begin. Construct a professional looking web site with sound and informative material and you'll have a source of authority information to direct buyers to. Remember that it's all right to give away some of your treasured knowledge free of charge. Provide the buyer something of value up front and they'll label you as a legitimate source to go to for whatsoever your company might offer. Article marketing is a particularly effective technique to accomplish that authority status as it gives you the power to distribute a small number of articles to a vast number of content-rich sites. The more places your name crops up, the more individuals will be exposed to your web site and product. A different way to demonstrate your expertise is through internet forums and blogs. This is a bit more casual than article composition. It allows you to remain in the first person and talk candidly with interested net surfers. The conversational tone utilized in such settings will put more potential buyers at ease. Not only will they view you as an authority, they'll likewise feel connected to you as a real human being. In addition to that, such places provide buyers the chance to ask questions and give you the opportunity to back up your product in the face of critique. Discover the correct places to gain recognition. Put yourself out there and command respect through that exposure. Spotlight your accomplishments and successes. Branding yourself as an authority is all about getting other individuals to realize something about you that you already recognize. Chapter 4: Representation There ought to be a logical look and feel to every page of your site. You want your visitors to understand they haven't actually left your web site when they go to a different page. How People See You Icons for going back or to the next page, for printing the page or even the icons that line your menu ought to be all follow the same theme as your web site as part of your marketing endeavor. Every aspect of your site ought to be about your brand. Standing out from the rest isn't nearly as important as having other people recognize your web site. If a visitor travels to additional pages and they look different, they might believe they unexpectedly left your web site and then leave it all together. An easy concept for net market branding is your logo as an icon. You might then utilize this as buttons and every time an individual has to click, your logo makes an imprint. Obviously it will have to be much smaller than the main logo on your page or additional areas to be utilized as a menu icon, perhaps as small as 16 x 16 pixels, but the reduced image will continue your branding throughout your pages and offer a advantage to your network marketing effort. In addition, with this level of branding throughout your web site there will be no doubt in your visitor's mind where they are. You might even make it so a visitor bookmarking your web site will see the icon in his or her favorites, further imprinting the image. Remember, returning visitors frequently purchase more than first time visitors and keeping your image in their brains will aid your network marketing efforts With a bit of creative thinking, you might make it so prospective customers automatically think of you when they see your logo. This is among the simplest yet most effective branding techniques. Have you ever considered the significance of color in branding? Color plays a vast role in memory recall. It excites all the senses, instantly conveying a message like no other communication technique. Selecting the right dominant color for your brand is important. This color ought to appear on all your promotional material. Following is the most common impression each color conveys: Blue: Cool blue is sensed as trustworthy, dependable, fiscally responsible and secure. Blue is a particularly popular color with financial institutions.

Table of Contents Foreword Chapter 1: Network Marketing Article Marketing Basics Chapter 2: Get Your Site Set Up Chapter 3: Research What Your Target Audience Is Looking For Chapter 4: Author Relevant Unique Articles With Keywords Chapter 5: Write An Eye Catching Resource Box Chapter 6: Learn How To Use Article Directories Chapter 7: Learn How To Use Article Submission Software Chapter8: The Importance Of Website Traffic Wrapping Up Sample Content Preview Chapter 2: Get Your Site Set Up Noting all the different reasons to set up a site will better assist the individual in the actual process of doing so. This is to ensure the eventual site is designed to create the desired effects right from the beginning of the endeavor. These reasons may include wanting to communicate information in a quick and effective manner, needing visibility for the endeavor featured, a platform for selling and buying goods or services, wanting to provide immediate answers and solutions to problems, are just a few of the more popular ones. Your Site Building a site is not that difficult to do but designing one that will stay competitive and acquire the desired interests takes some careful thought and planning. Using the services of well established experts in this field is one option. Building the site with the various tools sourced from the internet or from the web host is also an option. Taking the less stressful choice of simply downloading or buying web creation tools or using a regular hosting company are all different options available for those intending to set up their own sites. However all these should eventually point towards the formation of a site that is good enough to be picked up and featured by the various different search engines for optimum exposure. When designing the site elements such as pictures, tutorials, links, content, and any other contributing features have to chosen for its merits in ensuring traffic to the site. This can be done with a little research done on what are the current and most attention pulling styles and contents. Mimicking these is not recommended but designing a site with these points in mind would be a good way to start. Following as already successful blue print as a guideline will help to eliminate the need to constantly redesign. Chapter 3: Research What Your Target Audience Is Looking For Featuring or posting information that one thinks is personally interesting and accepting is not a good way to start targeting the audience’s attention. Things that seem both informative and beneficial will not be well received if it not what the current market sentiments dictates. Therefore keeping in check the need to feature what one thinks is good is not always the best of ideas or ways to go about getting the attention of a particular niche target audience. What Is Being Searched Research and careful consideration is a better option to choose when designing material to attract the target audience desired. Browsing the more popular sites while understanding and noting the material that is being featured and why these featured items are commanding such attention will give the individual a chance to design material that is target audience friendly. These researches should be done for a number of reasons, some of which may include getting new inspirational ideas for one’s own site content, keeping track of what is current in terms of products, services or sector developments, enhancing the network of business contacts and any other beneficial points. As most target audiences want material that is helpful and informative without being too long winded and boring, the content of the site should always be kept interesting and as much as possible in point form. Very few appreciate or take the time to read a long and technically worded presentation mostly because time is of the essence and there is very little of it to spare trying the decipher such contents. If the material is based on elements that don’t require a lot of technical terms using such terms to show boastful intelligence will only cause the target audience to look elsewhere for the answers they are seeking. Chapter 4: Author Relevant Unique Articles With Keywords Though most article contents are based on a bunch of words being put together to represent an idea, there is now an ever growing trend to include a comfortable number of graphics and other attention grabbing illustrations to enhance the visiting experience. Be Relevant In keeping with the need to get recognized by the search engines simply because of the ratings it provides the use of keywords is very important and should be included as often as possible without seeming repetitive. However this does not mean that the article has to be dry and boring simply because this important element has to considered and included. The actual topic being feature could be unique in nature or the style in which it is being presented could take on a unique perspective. Whatever the angle maybe, the foremost element to be considered is the level of uniqueness it is capable of portraying. Including thumbnails is also something to be considered when trying to create something unique. These thumbnails should be able to provide the vibrancy element needed to take the material designed to the next level thus tapping into the element of uniqueness. Another element that can also be considered for inclusion, in keeping with the uniqueness theme, would be featuring some beautifully hand written material alongside the normal font used. However this should not be a dominant feature throughout the said site. Using many different titles to feature the similar material contents also helps to create different unique postings on several search engine indexing. Designing unique word press themes for posting the various different material contents is also another way to portray uniqueness. These usually take the form of unique premium themes that are only featured once to keep its originality. Designing articles with vibrant accompanying images will help to elevate the element of being different and attention grabbing. This in turn will facilitate the higher site ranking on search engine platforms like Google Image.

Table of Contents Foreword Chapter 1: Your Business Needs Leaders Chapter 2: Building A Successful Brand Chapter 3: Achieve More Through Teamwork Chapter 4: Motivation Is At The Heart Of A Better Business Chapter 5: Improve Your Marketing Chapter 6: Provide Top Customer Service Wrapping Up Sample Content Preview Chapter 2: Building A Successful Brand The opening move to building a successful brand is to set a clear-cut brand vision and set of objectives, which ought to be aimed at the following criteria for a successful brand. Branding 1. Distinction Your brand has to be different, if you provide the same value at the same price why would a consumer select you over your established rival? Your brand has to clearly convey this. 2. Added worth Your brand has to add extra value to the buyer. ‘Me too’ products are all right as part of an extended product portfolio, however if your buyers are to part with their money, they require added value and this ought to extend right through to the entire product level e.g. to include services. 3. Quality If your brand and products are of inferior quality, you are able to forget brand allegiance. Regrettably there are a number of rivals waiting to take your market share, and brand allegiance is becoming less common as rivals utilize all sorts of tricks to win over your buyers; don’t let pitiful quality be a reason for lost business. 4. Structured communications With markets getting saturated, being memorable for the correct reasons is central to any brand’s success. Your promotional technique has to be tight, sending one marketing e-mail a month isn’t adequate; you need an intermingled, ‘through the line' communications technique which keeps the momentum of your brand. 5. Direction and support Individuals are the key to your business and internal marketing ought to be a top precedence for any marketing manager. You are able to spend 10’s of thousands on your brand all to be forgotten when a buyer pops up and your people haven’t heard of the deal or offer! Invest time and cash in internal marketing and ensure you've a strong set of brand guidelines to support your people. 6. Origination Innovation is more than simply a thought; it's about innovating products, procedures, structure and your brand! Your buyers needs are always shifting and your brand must respond to this; the product life cycle is a denotation that it won’t sell forever, so keep your brand running. I think there's one key point missing here and that’s producing an emotional connection with your buyers. Chapter 3: Achieve More Through Teamwork Team building is a continuous process and isn't something that goes inactive over time. If the team has to act successfully together as a group, the team constructing ought to start from early on when it's being formed and worked at continuously for the team to work and finish projects assigned to it. Let us now look at some tips on what forms an exceptional team and what takes them to the next level. A Team The team members in the team ought to be aware of what is happening in reference to anything affecting the team. If anything of importance is materializing, everyone in the team ought to be made aware of the occurrence and how it's going to affect the team. The members of the team and the team leaders should have beneficial communication and be open at all times. Such open communicating is essential to build rapport among team members and for the evolution of trust. All the team members ought to be made aware of their duties towards the project. They ought to be apportioned truthful goals and be made to accomplish them with ease. Any help that's needed toward completion of their responsibilities ought to be supplied when demanded. The team leader ought to work hand in hand with the team members with beneficial time management and participation. Such participations won't only assist in getting the job accomplished effectively, the team leader will also know the advancement of the project firsthand and this will likewise help build great rapport and trust. However, at the same time, the team leader shouldn't butt into the functions being accomplished by the other team members as this will lead to friction and bitterness. As much independence in making decisions ought to be furnished with enough support from the periphery. The project will be a job that's achieved by the climax of the efforts of all the members of the team. This is like matching all the pieces of a puzzle to produce a big picture. In order to accomplish this, the parts ought to be properly matched in the correct place. If one isn't correct the picture won't turn out right. For this reason, there should be a beneficial action design in place for the team to work in tandem and achieve the project cleanly. The team leader shouldn't be dominating over the other members of the team. Everyone ought to be an equal participant in the project and have their say in the preparation of plans. However, it ought to be the leader’s last say in deciding the course of action after carefully hashing it out with all the team members. Team building ought to be a cautiously figured process and these self improvement tips ought to help. If attempts are taken to arrange the correct team and the team is worked at an individual level and collective level, it might run well as a group and the joint attempts may be utilized to execute the required jobs without a great deal of issues.

Table of Contents Foreword Chapter 1: Forum Basics Chapter 2: The Benefits Of Forum Marketing Chapter 3: How To Use Forum Marketing Chapter 4: Making Money With Forum Marketing Chapter 5: Forum Etiquette Chapter 6: What To Stay Away From Wrapping Up Sample Content Preview Chapter 2: The Benefits Of Forum Marketing Most people use the internet to gain or exchange information on one level or the other. Users are always on the lookout for information on the latest, hottest, and current happenings, services, products or any other going ons around the world. The Goods Then there is the interacting element that is a very enticing and attractive for the users who are keen on having feedback and some form of actual communication on the internet. Thus the popularity of forums, particularly the marketing forums that have since gained a higher percentage on the popularity chart. These marketing forums allow the individual access to bigger and more established individuals such as gurus and experts in the business. This is of course invaluable to all those wanting to make a success of their chosen internet forays. Exchanging thoughts and ideas with other marketers on a common platform where discussions on trends, campaigns and other events are all very important exercises in the goal towards optimizing success percentages. Participating in a forum like Warrior forum, which is touted to be currently the most popular forum, the individual is able to access huge amounts of relevant information. Many webmasters use this site for their products launches with resounding success. The other benefits would include the helpful assistance provided when seeking added information on products or software that the individual is considering purchasing. Other forums like 5 Star Affiliate Program easily facilitates accessibility on their threads to develop or enhance the knowledge base of an individual considering any business venture. For those needing the extra “push” the motivation that can be found in the various discussion rooms will definitely prove to be refreshing. Even for those who may be confused with all the information available, these forums can help clear or create new mindsets. Chapter 3: How To Use Forum Marketing As there are several popular and not so popular forum on the internet, choosing one that works best for the individual will eventually dictate the effectiveness of its contributions to be success of individual. Finding the forum that most suits the niche the individual in involved in is recommended. Get A Grip On The Workings There are several factors that should be carefully considered when trying to ensure the effectiveness of the chosen forum to suit the individual’s needs. Below are some concepts worth considering: • Choosing a forum based on the number of members can have a direct impact on the effectiveness of its marketing attributes. The niche the individual is promoting figures into the competitiveness of the members of the chosen forum. • Being part of a forum and ensures quality posts with relevant material is where valuable information can be gained. This will have a direct positive effectiveness on the individual’s forays in terms of making the necessary changes for the betterment of the said foray. • Using forum that have only a few active participants is also not very effective. It only implies that the forum started out with impressive advertising campaigns but upon joining most would be able to see that the content or information posted is either of little use or worse outdated. • Choosing forum that has the HTML facility would effectively ensure the individual signature being used to successfully create backlinks to their website using any anchor terms. • Using the forum as a benchmark for honest advice and tips is also another way of ensuring the effectiveness of one’s own site. These valuable bits of information picked up can help steer the individual away from using tried methods that don’t work thus saving the individual a lot of time and effort chasing the wrong styles. Chapter 4: Making Money With Forum Marketing Touted as being one of the easiest tools to make money on the internet, forum marketing is definitely beneficial if properly used. There are several factors that should be considered and if these are carefully considered then the individual is well on his or her way to making money with this tool. Getting The Cash Choosing an appropriate niche is probable the foremost exercise one should consider in the quest to making money out of the forum marketing tool. With the right niche a lot of negative factors can be avoided such as over competiveness, saturated market circumstances to name a few. The niche selected should ideally cater to select group that is in definite need of the services or product being put forth by the individual. This will almost definitely ensure revenue especially if it is not already saturated with too many existing marketers. Another feature that ensures the money making concept is the choice of product or service being promoted. Then there is the consideration of price as most forum members are not really interested in making any kind of purchase. Thus by pricing the product or service at a minimum the attraction can be created to make a purchase. Also designing the product to be appealing and professional delivery of the pitch is also another convicting factor to ensure revenue. In choosing the most suitable forum to market on the considerations like activity and competitive marketers needs to be noted. Using a forum that has a lot of interactive activity ensures possible interest in what the individual is promoting. Forums that allow promotional signatures that have live links have money making capabilities. Responding to a set amount of posts daily will also create the level of dedication that can be noticed by participants to the site. This is an important practice as it gives a positive sense of commitment to the type of service that can be expected from the individual. When this sentiment is achieved, participants in the forum are more likely to consider a purchase.

Table of Contents Foreword Chapter 1: Expert Interview Intro Chapter 2: The Benefits Of Expert Interview Chapter 3: How To Use Expert Interview Correctly Chapter 4: Making Money With Expert Interview Chapter 5: Writing A Book With Expert Interview Chapter 6: What To Avoid Wrapping Up Sample Content Preview Chapter 2: The Benefits Of Expert Interview Exploring the possible benefits to using the expert interview as a tool for business revenue enhancement is certainly worth the effort. Besides being fairly simple to use this tool has the capability of engaging the potential customer quite effectively. How It Benefits You Benefiting from the free download feature is probably the most attractive incentive for making use of this tool. There are no restriction tagged to the download nor are there any pre requirements that need to be met before being able to access the expert interview material. Another benefit would be that there is no restriction as to the schedules for accessing and using or viewing the expert interview segments. This is ideal for those busy concentrating on other more pressing matters or simply not interested in viewing the feeds at the moment they are launched. Being able to design and have creative control over the expert interview content is definitely another benefit when it comes to freedom of ideas and promotional features within the segment. Making the content outrageously interesting or simply plainly intellectual gives the individual a sense of control and achievement. Should the expert interview be well received and consequently when the services of the individual are sought after revenue can be earned. If designed well it has another benefit of being used as a great promotional marketing tool and also as a good educational tool. Because of its comparatively cheaper creation costs the expert interview can be used fairly widely and also be able to reach a wider audience base than the more conventional methods can. The audio and video feature is also another benefit when it comes to reaching the younger audience. Proven to being more effective in engaging the attention of the younger audience the expert interview has been able to benefit its users consistently and successfully. Chapter 3: How To Use Expert Interview Correctly Using the expert interview tool for enhancing the business possibilities effectively the individual must be aware that reaching the customer at different varying levels is the goal. How To Use It Filling the customer funnel, path or interest basically consists of three major parts which are pre purchase, purchase and post purchase. Thus choosing the expert interview tool would effectively be able to address all three aspects adequately. The effectiveness of any marketing campaign is to stay away from any tool that claims to cater to and suit everyone’s needs in one package. However expert interview can actually make this claim without any adverse repercussions. The sincerity and integrity of the style and content can be designed to suit or cater to any section of different target audiences effectively and quickly. The perceived transparency and authenticity of the expert interview tool further contributes to the effectiveness of reaching the target audience and perhaps maybe even those who are not directly interested or connected to the content, product, or service. The expert interview tool can be effectively used when information exchanged has the opportunity to be challenged and the possible rebuttals are immediately available for anyone to view. This is also effective in creating an instant platform for all queries to be adequately addressed and answered. The expert interview platform can also be effectively used to disseminate as much information as possible without actually having to spend too much time on technicalities thus providing the viewer with easily understood material. The probing style of this tool also effectively creates a certain level of discernment when the viewer is considering a purchase of the product, service or even when the viewer is considering making a recommendation. Another reason the expert interview style has proven effective is because of its simplicity element. The directness of getting and giving information is clearly defined in the style of delivery chosen. Viewers can then instantly conclude or form an opinion of the content and then decide the next course of action on their part.

Table of Contents Foreword Chapter 1 Prioritizing Chapter2 Tips to Help You Prioritize Chapter 3 Beating Procrastination Chapter 4 Tips for Staying Focused Chapter 5 Work Less Accomplish More Chapter 6 Equanimity Chapter7 Using Affirmations Wrapping up Sample Content Preview Chapter 2: Tips to Help You Prioritize Here are some tips to help you prioritize. It is important to use these tips on a regular basis to help remain focused. Each of these techniques can help you in getting closer to your goal of becoming more effective with your time. Tips Each of these techniques can help you in getting closer to your goal of becoming more effective with your time: 1. Assume ownership of your time Most individuals would be surprised if somebody reached in their wallet without asking and helped themselves to the money found there. But how different is that from letting other people help themselves to your time? Take possession of your own time and do not allow other people to make commitments of your time without your permission. It is not selfish to keep other people from consuming your time. Give your time freely when you want but do not make the mistake of undervaluing this resource, or feeling guilty when you do not allow other people to waste it. Think of a time lately when somebody wasted your time. How could you have dealt with the situation better? 2. Prioritize Continually check yourself to see that you're working on the most signifigant things. Helping your child talk through a problem, he/she is having or discussing the day's events with a spouse or friend may be more significant than getting the dishes done or a load of laundry completed. Do not think of priorities only as tasks that need doing. As you remind yourself to direct yourself to the most important tasks first, you will find yourself letting go of tasks that really did not need to be done in the first place. 3. Learn to say "no" It is not that saying the word is so difficult. It's more the feeling of guilt that many women experience as soon as they use the word. Try centering on the significant things that will be done because you used that two-letter word to decline something which was not a part of your priorities. Considering your past week, what are some things you should have said "no" to? 4. Protect your blocks Think of your day as numerous large blocks of time with the blocks divided by natural interruptions. Where you have control, keep your blocks whole, scheduling appointments and meetings, running errands at the beginning or end of a block instead of in the middle. Having an appointment in the middle of a block leaves little time at either end to tackle a major piece of work. Keeping your blocks of time as big as possible gives you a feeling of having more time that is available. 5. Delegate There is that "D" word. Delegating means assigning the responsibility for a task to somebody else. That signifies you no longer have to do the task, nor do you have to remind somebody else to do it. Being able to delegate some tasks is a way of freeing up some of your time for the jobs that only you are able to do. As somebody else learns to do a job, do not be tempted to take over if they are not doing it quite right. You have to learn that "done" may be "good enough." 6. Think in terms of buying time There's an intimate relationship between time and money, where one can often be substituted for the other. The more hectic your schedule, the more reasonable it is to buy time by selecting goods and services that save you from investing time. Paying somebody to mow your yard or transport your kids to baseball practice are examples of purchasing time. What are some of the additional ways you are able to or do buy some time? 7. Learn to work with your biological clock People have a peak time of day when their energy is at its highest and concentration at its best. Determine which time of day is your peak performance time and plan your work accordingly. Keep meetings and routine tasks for other parts of the day when you have the choice. What part of the day is best for you to do a task that takes real concentration? 8. Break down big jobs into manageable pieces One of the sources of procrastination is that some tasks can seem too overwhelming to even begin. Learn to break down a large task into manageable pieces and then begin with a piece you know you can handle. The most challenging step on major undertakings is often the first one. Besides, you will have a greater sense of satisfaction as you complete each individual portion of the task and this can keep you motivated to the end. Think of a major task you have ahead of you. How could you break it down into manageable pieces? 9. Work on overcoming procrastination Once you recognize that you are procrastinating, the next step is to begin overcoming this time-wasting habit. In addition, procrastination is a habit, a habitual way of dealing with tasks you find distasteful or that make you fearful of failure. When you see that you are procrastinating, make an appointment with yourself to take the first step toward completing the task. Determine exactly what that first step will be and then set a specific time in the near future to begin the work. 10. Reward yourself Celebrate when a major task is completed or a major challenge is met. One of the problems with a hectic life is that you can be so busy that you fail to notice the completion of a major piece of work. You just move on to the next job without celebrating your previous success. This failure leads to focusing on what is still left undone instead of enjoying what has already been accomplished. Set up a reward system for yourself that serves as both a motivator to get certain difficult tasks done and an acknowledgment that you are making effective use of your time. Be it a bubble bath, two chapters in your new book, or a phone call to a friend, acknowledge your accomplishment by rewarding yourself.

Table of Contents Foreword Chapter 1: Blog Commenting Basics Chapter 2: The Benefits Of Blog Commenting Chapter 3: How To Use Blog Commenting Correctly Chapter 4: Making Money With Blog Commenting Chapter 5: Subscribing And Branding Chapter 6: What To Avoid Wrapping Up Sample Content Preview Chapter 2: The Benefits Of Blog Commenting Blog comments are really very important to the consistent popularity of any site. This style of commenting can be beneficial to all parties concerned. How You Benefit The benefits of encouraging blog comments can be positive and far reaching. From the perspective to keeping the site lively and interactive blog comments are the dominant force in producing such an environment. When a site has the constant exchange of comments there will be a steady flow of interest in the site or blog because the people involved in the commenting would want to view the responses to their comments. This also applies to those visitors who are not physically participating in the commenting process, but are only interested in viewing the comments. Therefore the high traffic drawn to the site would be an important benefit. Another benefit would be the links that can be affiliated to the site. As all blogs and website depend on as many links as possible receiving and making comments on blogs would then create the possibility of valuable back links. This of course would depend on the comments and its frequency. With this exchange of links a further audience is reached which translates into a heightened level of traffic flow. The popularity of the site and the heightened traffic to the site will then attract the search engines to rank the website favorably. This is a feature that most sites work hard to achieve as it speaks on some level about the positive attributes of the site. Another benefit to blog commenting is the further understanding of the sight by others. With all the information being exchanged through the blog commenting process a lot of very important information can be learnt and realized. This kind of information exchange can sometimes be more effective than advertising. Chapter 3: How To Use Blog Commenting Correctly Serious blog commenting should not be underestimated as an effective tool for marketing strategies. Active posting of comments can and will create a platform for attracting potential visitors attention. Get A Grip On It Keeping in mind the foremost principal of bringing value to a blog or site is what makes the difference between irresponsible commenting and positive informative commenting. If the exchanges are kept friendly, informative, and accurate then the exercise would prove effective to the site. When embarking on a blog commenting session one must always try to keep the comments professional as this would portray the expertise of the commentator, which in turn would effectively create the traffic flow both in viewership and in others who may want to make comments. The style of commenting done would also establish the individual position within the blogging community. When this acceptance evolves into a platform for the individual’s comments to be actively sought the effectiveness of the exercise would then also make the site a viable and popularly sought link. Basically it all centered around the contents of the comments posted. The better the comments the more effective the draw will be for heightened traffic flow. Being a part of top commenter sites will also be an effective way to ensure interest in one’s own site because of the backlinks factor. This will automatically be done around sites that already have a loyal following and any new comer with fresh ideas and view would be very much welcomed if the contributing comments are positive and informative. Trying to keep to a strict routine of making at least five comments a day is encouraged as this would mean the individual is already in possession of a fairly commendable RSS feed list. When these comments build up to a significantly large amount there would be the added advantage of the comments then being visible on the Technocratic profile which would make the site ratings even more effective. Chapter 4: Making Money With Blog Commenting Certain tools work better than others in specific areas of attracting traffic. Understanding and capitalizing on these features often prove to have very positive results. So it is with blog commenting too, whereby the individual is able to actually make money without having to invest huge monetary incentives. The Revenue Making sure there is a URL in place with the correct formatting platform will ensure good backlinks. These backlinks are the key to providing the desired traffic to the site which is how the revenue will be earned. The interest created through the blog commenting should work as an effective drawing mechanism for the individual’s own site. Because these blog commenting platforms are an essential part of the marketing strategy used for search engines the goal is to create a good and active blog commenting arena. In general the commenting is actually what draws attention to the product or service being provided without having to actually resort to huge and costly advertising campaigns. Basically traffic and the more of it equates a lot of revenue for any particular site and blog commenting can play a big part in ensuring this. Blog commenting is a relatively free technique of driving traffic to a specific site, thus by ensuring the blog commenting is done within already active site this simple tool can evolve into becoming indispensible.

Table of Contents Introduction ... 3 Maximizing Your Business with Facebook 3 What is Facebook? 3 Why Facebook is Important for Small Businesses .... 4 Increase Web Presence 5 Increase Brand Image ... 6 Increase Customer Interaction .... 7 Lead Generation .... 8 Gain New Friends .. 9 Selling .... 10 Community Pages 11 Use Facebook as an Advantage ...... 13 Create a Personal Profile ... 13 Facebook News Feed . 14 Facebook Groups 16 Facebook Pages .. 16 Notes and Photos 17 Messages ..... 18 Facebook Marketplace 18 Paid Services ..... 19 Social Ads ..... 19 Market Research.. 20 Facebook Platform ...... 21 Other Ways to Use Facebook . 22 Social Plug-ins ..... 22 Authentication ...... 23 Facebook Negatives . 24 Data Leakage ...... 24 Tone of Voice 25 Transition Time .... 26 Hackers . 27 Conclusion .. 27 Sample Content Preview Increase Brand Image This is a carry on from the previous point. The aim behind increasing web presence is to not only increase the brand awareness, but also increase brand image. While brand awareness or brand recall is easily achieved with advertising, increasing brand image is a little more difficult. Companies spend years developing a certain image for their brand, and any decision with regards to a new product is taken considering if it will fit the brand image or not. Online this is not as difficult. Although the basics remain the same, it is much cheaper to develop a brand online than offline. For example, customer service online is usually restricted to email and responses to blog posts and questions in the forum. This is much easier to handle, and much cheaper in fact, than real time call centers where people answer your calls. Of course, emails may not be able to fully replace human interaction, but it can reduce it by quite a big margin. In the same way advertising as well as promotion of a product is much cheaper online than it is in the real world. Brand building is all about creating an image of the brand in the minds of the people, and one of the easiest ways to do this is to increase the interaction between the general population and the organization. While having a website is the bare minimum that an organization should do, there is not much interaction you can have with your customers through your website. Many sites have a “contact us” link and some even have a complaints page where you can log in and put in your complaints, but doing so in Facebook just increases the personal touch. For example, while if you manufacture toasters and if a customer has a complaint with it, there is not much of a different between asking them to log into your website and post their complaint and asking them to do so on your Facebook page. The difference is that in Facebook they will be connected to you, so that as soon as a response is posted they will know about it instantly. While companies that do not have good customer service may not find this to be of much use, companies that spend on customer satisfaction will definitely find this useful. Imagine if you have a team that has a turn around time of less than four hours for every complaint, this is a good way to make your customers really feel that you care by giving them a resolution in under four hours. Even if you had as good a team, there is no point in it unless the customer realizes it, and Facebook ensures that your customers do. Of course, you can integrate all the different facets into your customer service so that they receive and answer via email or even message to their phone that their issue has been resolved, but this calls for resources. In Facebook, everything is available. If a person connects to you on Facebook you do not have to worry about anything else other than resolving their issue, Facebook takes care of the rest. Not only this, but the customer's own personal network will also be aware of your response, especially if he clicks on a “thumbs up” sign signifying that he was happy with your service. This may take time to build, but it gives you more returns than any other CRM tool. Having a website is all good and well, but just as you have different clothing for different purposes, you need different tools for different purposes. The advantage of Facebook is that it has an already existing infrastructure as well as over 600 million users, while at the same time being cheap to use, so you do not have to spend any resources in developing a tool for yourself. Increase Customer Interaction Once again, this dovetails into the previous topic in that Facebook, as an existing networking tool gives you the option of using it to interact with your customers, at no cost to you. Simply having a corporate page on Facebook means that you will get people who are interested in you come and visit you. In addition, anyone who clicks on your fan button will have your logo on his or her profile. While this may not be a big plus with many SMB's initially, over time a fan base can be created. Added to this is the fact that you are linked to these contacts' contacts as well, which will help maximize your company’s visibility. Because Facebook is a place where people network it is a great place for you to bring out any news regarding your company. For example, if you are bringing out a new product, mentioning this on Facebook is a good idea as it will help generate interest in the product. You can use Facebook as a means of providing discounts to your customers if they purchase a product or service using their Facebook login, they will get a discount on the product. A simple example is the release of video games. When the smash hit Call of Duty 6 was released into the market, it was an almost instant hit getting so many downloads that their servers started to hang. Most of this was because of their shrewd marketing through the social media. Interest was generated in the game by targeting a few fans and sending them unique invitations to the next in series. Studying how exactly they did all this mostly using Internet based tools is a lesson on what can be accomplished online, with the minimum of expense. Another company that sells software for different purposes uses its Facebook fan base as a pre-launch testing team to get feedback about the application. How exactly you interact with your customers is up to you, just remember that Facebook offers you an existing network that you can exploit. Depending on how innovative you make this interaction, you can get huge dividends from little outlay in terms of expense and time. Lead Generation This is one use of Facebook that many people do not make use of. Facebook has a lot of information about its users, and this information is made available to others depending on the privacy level that the users specify. Whenever they use their Facebook ID to log into your site, (if you install this facility of course), Facebook will make available to you as much information as the user has in his or her public profile. This means that when it comes to savvy people who are aware of how Facebook works, you may well only get general information like email addresses. Email addresses are useful tool considering that the email address on Facebook will mostly be genuine. When it comes to users who are either not knowledgeable enough about the different privacy settings in Facebook or are just not bothered enough, you can get much more information from Facebook.