Table of Contents Introduction. 3 Developing Websites .. 4 B2B Marketing 7 Google AdSense.. 9 Amazon Associates... 12 Rakuten LinkShare 14 Company Referrals ... 16 Klout . 17 eBay .. 19 Amazon. 21 Etsy ... 23 Craigslist ... 25 Amazon Mechanical Turk. 27 LinkedIn 29 iTunes 31 Blogging 32 Wikipedia.. 33 Conclusions... 34 Sample Content Preview How can you make Money It has been highlighted that this is one of the easiest platforms to use in which you are entitled to receive over 68 per cent of the entire revenue. Nevertheless, there are some few requirements that you need in order to make any kind of money on AdSense. But you need not be alarmed as they are not too hard to accomplish. Your Website should be rich in Content Google AdSense is best suited for a website that is rich in content. You can put all sorts of content within your website such as images, words, and videos so long as they do not contravene the policies of AdSense. You, should, however, ensure that your content has some text in it so that it can be easy for the web crawler to locate your content. High Quality Given that Google has a fiduciary responsibility to their clients given the fact that they part with hefty sums of money so that their products can be advertised, they would not be amused if their content was placed on websites that were of poor quality. Moreover, it would serve you and your brand better if your website were to have a professional appearance as compared to a messy juvenile web page. High Traffic Like we had mentioned earlier, you stand to make very easy money if you make use of AdSense, nevertheless, this is only possible if you website is able to generate a substantial amount of traffic. The rationale here is that advertisers will pay to place their adverts on website where people will notice them, with low traffic then that is not possible. As a benchmark, you need to aim for approximately 400 unique visits in any given day in order to consider it healthy traffic. Appropriate Keywords It is vital that your website has the appropriate key words and the same goes for your content if you are to make any money with AdSense. Appropriate keywords refers to the words that are commonly used by the advertisers when they are promoting their services and products so as to increase the overall number of action words. Action words are very important as they have the ability to convert a click into a revenue or sale. Amazon Associates Amazon is arguably one of the largest online market places that you can find today. Regardless of the fact that there are more affiliate market places in the world today than it would be feasible to count, a significant proportion of bloggers and large conglomerates are in the habit of selling their products on Amazon. Their Affiliate offers a ridiculously enticing commission range; it can pay you up to 15 per cent of the total sale amount. However this percentage is often very dependent on the kind of sale that you are making. Either way, this is a very good way for you to make money. Let us assume that you are a blogger who specializes in tech gadgets such as mobile phones. You can begin by writing a detailed review of the latest laptop or phone then attach it to an Amazon Affiliate link. At most you will spend approximately 20 minutes of your time in order to fine the most suitable deal, and you can then proceed to make yourself some substantial income. How to sign Up for the Amazon Affiliate Program You will be able to easily sign up to the Amazon Affiliate Program, with only a few things that you will need to consider first such as you desired target market or the geographic location. The implication of this is that if you desire to target an audience in the United States then you need to sign up for the Amazon U. S. Associate program. But this does not mean that you are limited to only one geographic region; if you are keen to promote all the Amazon in all the geographical locations then you should go ahead and sign up for the affiliate programs in the different countries such as Japan, Australia, India and so on. How to Make Money Once you have successfully signed up to the Affiliates program then the next logical step would to be find the necessary banners, links and widgets for your site. The niche that you will target here will be inherently dependent on the variable that will let you to select a broad range of links. For example, if you are interested or you have already come up with a blog about tech gadgets, then it would be wise if you were to append a page that is titled “Best Gadgets for You”. If you are writing on movies or music then it would be likewise prudent for you to have a widget at the bottom with the affiliate to the movie or music. There are virtually unlimited possibilities when it comes to marketing with Amazon Affiliates; they will only be limited by you niche. It is up to you to add as many links as you would like and monetize your page to your liking. RakutenLinkShare When it comes to advertising online Google and Amazon are among the biggest players but this does not mean that they are your only options. RakutenLinkshare is an excellent place in which will be able to search for other affiliates for your ads. This service offers eCommerce businesses with the relevant affiliate marketing services and the company has been critically acclaimed for being the most significant pay for performance affiliate marketing network that is available on the internet today. Affiliate marketing is one of the most significant businesses given that it is a multi-billion dollar industry and the main source of revenue comes from entrepreneurs such as you. Being a RakutenLinkshare affiliate you will be able to get significant access to a huge number of advertisers and this will open you up to numerous possibilities to get commissions from the traffic that your website will be able to generate. If you can compare this with other marketing services, Linkshare will offer you a good range of competitive options in addition to interesting features. It is interesting to note that this is one of the oldest affiliate programs in the market but it is quite small in comparison to the larger players in the same industry at the moment. The most significant advantage of this website, especially for a beginner, is that it is quite easy for you to get approval on the condition that your site is good enough. One of the chief features that you need to be on the lookout for is the BentoBox which is arguably the most ingenious features that you will find on Linkshare. It will offer you as the user with a vast array of options with reference to the custom apps and it is custom fit so as to increase the overall amount of traffic to you site as well as keep the visitors there for longer which will then increase the total amount commission that you will be able to get. It further gives the publishers the freedom to create links in an easy fashion and it will direct the customers to a specific product on yours site as the advertiser with just one click. There the cookies can be tracked and the commissions can still be earned with lightens the publisher’s load. Another feature that would be of use to you is that it allows the user to make coupons easily from the advertisers thus it will be able to direct more traffic to the sites that are capable of making a decent commission.

Table of Contents Introduction .. 3 Focus on Planning Productions . 4 Use new Kinds of Motion .. 6 Use Open and Closing Loops . 8 Use a Professional . 9 Supercharge Your Content .. 11 Video Software Tool Kit .. 12 Music and Sound Tracks . 16 Titles and Graphics .. 18 Exporting to Web 20 Optimizing Video . 23 Conclusion ... 26 Sample Content Preview Use new Kinds of Motion The era of shooting videos from a stationary tripod or a couple of tripods is long gone. Today, the most interesting and appealing videos are shot/created using new kinds of motion: aerial footages, Steadicams, timelapse and hyperlapse, and/or sliders. First, videographers must not be in planes or helicopters to create good aerial footages. The development of remote-controlled drones provides video makers with inexpensive ways of getting their GoPros or DSLRs airborne to shoot videos. The results from such technologies are as good as those obtained from helicopters or planes flying through buildings and other places. Second, the Steadicam helps in eliminating shaking and rolling when a person walks or runs when shooting the video. Even though they were introduced in 1976, Steadicams remain one of the most important tools in creating top videos. When the shaking of the body (when in motion) is eliminated, one can create clear videos in which all details are captured without any jarring effects. The video maker can shoot alongside the subject as they run or walk so as to give them the sense that they are in action. As such, the subject will act in the right way while the video maker will eliminate any undesired effects related to motion. Third, the techniques of hyper-lapse and time-lapse help bring great effects to videos being created. In time-lapse, the action scene is speeded-up but the camera remains static or moves very short distances. The movement of the camera is often under the control of motorized rigs which are only capable of subtle movements. On the other hand, hyper-lapse enables the camera to move considerable distance to provide perfect videos regardless of the motion paths or angle changes of the camera. In simpler terms, both time-lapse and hyper-lapse are the same except that the latter gas no limitations on motion. In general, the changes brought about by time- lapse or hyper-lapse are subtle, but the outcomes are remarkably interesting and appealing to audiences. Lastly, the sliders are mounted on tripods to allow the camera to be moved smoothly through scenes. The sliders are mounted on the tripods to emulate the technique used by big film crew professionals to achieve greater results for their videos. Use Open and Closing Loops Opening loops in the script is one of the most powerful techniques that one can use to keep the audience on the edges of their seats. Whetting the appetite of audience with a bit of information that is “coming soon” often serves the purpose of making the viewers thirsty for more. Opening and closing loops can be likened to foreshadowing. They help in evoking the curiosity of the viewers because they allude to the future detail of the video. In practice, opinion and closing loops are easier said than done. There is need to engage a skilled copywriter to execute them without any flaws Opening loops set up an intriguing situation that leaves the audience wanting to know more about the situation. In simpler words, it helps in creating the momentum that carries viewers throughout the video. Good videos use opening loops to create credibility, entice audience curiosity, and stimulate the need to see and understand more. Once a video has an opening loop, it must be closed to provide a payoff. For instance, the closing loop helps in giving the audience the satisfaction of watching the video. As an example, a marketing video for a new capital of diamonds would start by stating that Antwerp, Belgium is no longer the diamond capital world. In this case, the audience will remain glued wanting to know the new capital of the world diamond. Instead of giving the actual capital, the advert would go on to state that it takes 34 hours of air travel to reach the new capital from a particular location. As can be seen, this is a good opening loop that creates credibility, grabs the audience attention, and stimulates their desire to know more. As the video continues, it should provide hints that allow the viewers to correctly identify or guess the new capital of world diamond. Use a Professional It is important to approach online videos like the commercials we watch on the television. In practice, a home-made video that is poorly produced is worse than node video at all. Accordingly, it is important to find a videographer who has at least basic equipment and understands the procedure of creating compelling storyline. Today, there are many free applications or software one can use to create their videos. However, this is only advisable if one understands how to use the software and has sufficient knowledge on creating personal videos. In practice, the golden rule is that one should always hire a professional to help them in creating their videos. Hiring a professional to create the videos has the following advantages. First, a professional would complete the video quickly and ensure that it is released to the targeted audience at the right time. Second, the professional will always provide guarantees against any failures because there is a contract on what they should deliver. Third, professional videographers help include minute elements and details that a non-professional would easily omit in the video. Finally, professional videographers can provide tips on how to optimize the video and ensure that it garners top views on different platforms. In practice, this is called third opinion. It involves other people spotting the strong and weak points whenever one is creating a new video. Based on the opinion, the video will always be improved to satisfy the needs and expectations of the viewers. Despite the many advantages of using a professional, one will have to part with some amount of money for the video to be completed. To most people, this would be ridiculous considering that they can easily shoot videos using their phones and edit them using free online software and apps. The cost one will incur at the end depends majorly on the professionalism and experience of the person hired. In general, using professional videographers is highly recommended especially when one does not have basic knowledge and skills in creating videos. It is ideal because the owner of the video will continue being in charge and control of the entire process. In simpler terms, the professionals do all the work while the owner of the video retains the ultimate say on the process and outcome of the project. Supercharge Your Content High quality and engaging videos are largely dependent on the content they carry. For this reason, it is important for a videographer to focus on writing the content readers like as well as how the readers like it (content). When the content of the video does not provide the viewers with value, solve problems, answer questions, or entertain, then there is no purpose of creating the video. Poor content always fails to resonate or get shared between viewers and their friends. In practice, creating the content that viewers will fall in love with is not just about the creation process, but also the approach of creating the content. There are a couple of ideas to unlocking one’s creative juices and increasing the chances of creating videos that many people will watch to completion and share with friends or other pages and platforms. First, the contents of the video should be irresistible. Great video content is all about the art of seduction. Every scene in the video should capture the viewers’ attention by entertaining them and causing them to hungrily wait for the next scene. According to a study by the New York Times, 94% of people share any content simply because they believe it is helpful. The content being created should not simply be educating, but also entertaining. Irresistible contents are always entertaining, and, therefore, the need to bring delight even to the most practical contents. Lastly, backing up the content of the video ensures it is credible to the viewers. Credibility brings trust and causes people to share the content with other people and on other platforms.

Sample Content Preview 12. Host Giveaways Giveaways are a fantastic strategy to engage consumers with one’s brand and build the email list. When implemented correctly, it is a sure-fire strategy in growing the list. Important components of any giveaway would include the following. First, it should have a compelling prize that the audience actually wants. Second, referred entrants should have access to bonus entries. Third, there should be guaranteed bonus incentives for all people who do not win anything. Despite being effective in growing a list, one should be aware that giveaways can pick up tons of non-relevant subscribers who do not have an interest in the product. 13. Avoid Asking Much Information In the opt-in forms or sign-up forms, one should not request too much information from the targeted audience. In some cases, some people would ask for names, telephone contacts, email address, and physical addresses yet they do not need all the information. It is important to keep the information requested just simple. The less data one requests, the more likelihood of collecting more emails. 14. Sticky Widget One should have a fixed sidebar that always remains at the top of the page when a user scrolls the website. This ensures that the opt-in is always visible to remind the user of the need to register. The visibility of the opt-in can result in a subscription at any time and any point in the page. 15. Comment Redirect Comment redirect is a strategy commonly used to target the most engaged visitors. These are visitors who have already made an effort to share, comment, or ask a question regarding a given content. As such, they are a click away from opting-in if they are given the right push. The comment redirect can send these people to a customized landing page which appeals to them to subscribe to the mailing list. 16. Direct Mail Direct mailing service is an extremely flexible channel that gives a marketer the access to otherwise inaccessible prospects for various purposes such as selling products, generating leads, following up enquiries, getting more business from existing clients, and keeping in touch with former clients. Through direct mails, a marketer can present each benefit of his product or service in a manner that is 100% consistent. When direct mails reach the right audience with the right message and offer, a marketer is likely to generate inquiries and sales. 17. Using Email Signatures Email signatures are ideal for people who spend lots of time communicating with customers through email. The email signature normally contains the logo of the business and various contacts a customer can use to communicate with a representative of the business. drives subscriptions because it is appealing, and the target customers understand that they can easily stay in touch with someone from the organization. 18. Use of Social Media Platforms People have access to a wide range of social media platforms including Facebook, Twitter, Instagram, Periscope, and Snapchat among others. Since billions of people use these platforms, presence in two or more platforms gives an opportunity for one to access highly engaged audience that can subscribe to their mailing lists. 19. Referral Systems A referral is whereby existing customers recommend the brand or products/services to other people such as friends, family, and colleagues. It is more effective compared to dozens of presentations. List building through referral systems involve strategies such as reaching out to the hard-to-reach buyers, creating a reputation that opens closed doors, improving customer loyalty, and getting prospects to return calls. 20. Publication of Infographics Infographics refer to graphical representation of statistics or facts about something. According to Massplanner, infographics are often liked and shared on social media three times more than any other type of content especially pure text. Business can easily go viral with well-designed infographics that provide customers with in-depth overview about a product/service. 21. Effective Advertising Effective advertising involves an advertisement that does the job an effective sales associate can do in a face-to-face meeting with a customer. An effective advert is founded on proven principle and facts rather than a trial and error approach. Effective advertising should use channels capable of reaching sufficiently large population of the target market. In addition, the communication should focus on the needs of customer and offers them something appealing. Lastly, the advert should give the prospects sufficient information and education about the product/service. 22. Writing Long-Form Guides Guides are insanely valuable to many people. A guide includes things of the nature “a beginner’s guide to social media marketing.” Guides allow businesses to build their mailing list. This is possible because they are created from the point of view of the target audience. For this reason, guides will naturally attract more shares, likes, traffic, and links. The long-form guide should cover topics related to the company’s business to enable it attract the right audience. 23. Word-of-Mouth Marketing Word-of-mouth marketing refers to a persuasive marketing technique available to any business or seller. Users can driver prospects to try out new products/services. It gives an opportunity for the seller to present the benefits of the product to customers as well as answer queries that may arise. Again, it is important in building relationships of trust with the customer. 24. Using Cases Studies Case studies aimed at building a list always make the customer the hero of a given a story. It involves featuring customers’ results and testimonies in a superb way that compels new visitors to sign up of the firm’s list. Through case studies, readers can relate the story of a customer to their own story. This type of case studies helps the business looks authoritative and credible, and, therefore, ability to attract more prospects. 25. Telemarketing Telemarketing is flexible in its scope, message, and objectives. It is more effective when used alongside direct mails because the marketer can identify customers and reach them immediately through the two channels. It is also useful in advancing and building relationships while gently convincing the target customers to make a purchasing decision. Telemarketing allows for immediate feedback from customers so that the marketer understands what the customers want and like. 26. Host Beneficiary Relationships Host beneficiary relationship involves establishing good relationships with other businesses so that you can have access to their already existing customers. In practice, the other business is a non-competing business that has spent years attracting and building relationships with customers who are prime prospects for your product/services. It is a strategy that brings more customers and cash within a short period.

Table of Contents Introduction. 3 The Importance of s Strong Presence . 4 Breaking Down a YouTube Video . 5 Launching a Platform.. 7 Identify The Right Content ... 14 YouTube SEO... 22 Video Ratings 27 YouTube Advertising 28 Video Marketing ... 29 Conclusion 30 Sample Content Preview Targeting the right audience is certainly beneficial in ensuring that you get the most out of your marketing dollars. In identifying the right target audience, you need to look into the 5 Ws: Who, What, When, Where and Why. Who Who are the current customers? It is important to know who constitutes your current customer base. Given that they have already purchased from you in the past, you can make use of this information to get a better insight that will aid you in identifying the constitution of your core target audience. Here you can reach out to them via social media, email, or even within the store using a simple survey that will gather information concerning their interests, demographics, and their needs,. You can also capitalize on this opportunity to find out what the customers love most about your business and the products that they like the most. Who do you want to purchase your products? You also need to identify the audiences that you intend to target in order to aid you in the expansion of your customer base. However, it is vital that you are realistic in considering who will actually purchase your products. For instance, if the current customer base of your high end boutique shop is majorly comprised of college students and teens that are fashion conscious, then it would be realistic to consider expanding your customer base to young professional women. However, it would be far-fetched to consider moms that are budget conscious. Who are you currently marketing to? If the focus of your targeted online marketing is a specific demographic that you are interested in then ensure that you keep track of the results in order to see the performance of your efforts. For example, you may begin by tracking phone calls just to get an insight as to how well your marketing is doing. If you get a positive result, continue to focus on these groups. If however they are not working consider solutions to these problems and tweak your message as well as strategy. Another positive that may come from monitoring your results is that you may reveal an audience that you had not been exclusively targeting. For instance, if your search advertising is resulting in more conversations over the phone than via desktop, then you may need to consider your mobile presence by designing an optimized mobile landing site in order to create a smart mobile experience for your mobile customers. What What is the background of your customers? This is arguably one of the most important questions that you should ask yourself when you are defining your target audience. If you are able to identify attributes such as age, gender, education level, hobbies, geographic location, income level, interests, family status, and much more then it will help you in determining the kind of online advertising that you need to make use of in order to reach the right customers for your business. What do they purchase? Try to seek to know whether your customers purchase more of a certain item or are interested in one service. If you are able to identify the products that are your best sellers, you will in a better position to not only make smarter inventory choices but also in tailoring your message so as to reach as many customers who are interested in these items. Additionally, by closely monitoring review sites and social media, you can always keep abreast of what the customer’s think of your service; if it is good then you can maintain the standards and it is not then you get a chance to change. When When are your products bought? Try and identify whether your customers purchase your products at a specific time during the year or whether they are purchasing throughout the year. By understanding the seasonality or the frequency of your business, you can be able to create messages that will target the customers during the right time in the cycle. For instance, a plumber is often sought out whenever the need arises, therefore optimizing search ads and content for his plumbing services may be of help in targeting consumers that are looking for an on the spot purchasing decision. However, a customer that is looking to purchase a new car has a higher likelihood of researching on dealers, vehicles, reviews, and offers on a number of different sites for a stretched duration of time. Ergo, it is vital that you take the length of time of your normal buying cycle into account. When do the customers currently interact with your brand? Ensuring that you target the right audience is not only crucial for gaining new sales but also for developing your online brand. For example, by monitoring the times when the fans interact with your posts on social media you can be in a better position of planning a schedule of when to post some content so as to get the optimum visibility as well as engagement. Here, let us imagine that your brand gets more traction on Fridays as compared to Mondays then you should take advantage of this knowledge to post content that is engaging or promotions and special offers for the followers and fans when they are most likely to see the content. Where Where are your customers located? Defining the exact location of your current customers can be of significant help in terms of concentrating your target marketing efforts. By making use of geographic targeting in display and search advertising you can be able to create lead that are optimized through displaying your message only to audience that are in your service area. For instance, if you are a Dentist in your local town then there is a very low likelihood that you are going to receive a client from a different State or country through your adverts. Therefore, in order to target the right consumers for your products, you need to make use of the appropriate keywords, such as location-specific phases, within your content in order to improve the overall chance of them showing up when the customers such for businesses similar to yours in the directories or search engines. Where did your customers find you online? A very easy and effective way of identifying your target audience is in finding out where your customers presently first found out about your business. Whether it is from the local directories, search engines, social media, word of mouth, or online reviews, by knowing where they first found out about your business can aid you in planning where to concentrate your targeting efforts. Why Why do they purchase? Ideally, a majority of the purchases can be grouped into two: needs and wants. By understanding your key products and services as well as the reasons why customers choose to purchase them can offer you with further insight into your target audience and the process they go through in finding your business. For example, a customer that is seeking the services of a plumber will have considerably different expectations as well as a journey compared to another customer that is looking for a spa. Ergo, in understanding the why behind the purchase, you are in a better position of determining the most probable path of purchase. Why do customers purchase from your competitors? With the highly competitive markets today, customers are often spoiled for choice when it comes to purchasing. Therefore, there are numerous reasons as to why customers may opt to buy their goods from your competitors. It may be the case that your competitors have a superior customer service, they are more engaging with their customers or their followers and fans online, offer appealing discounts, have a better reputation, or their content is better optimized such that the customers can find them easily when they search. Therefore, if you can clearly understand why they prefer to buy from your competitors and not from you may aid you in tailoring your approach in order for you to reach them and convert them to being your customers. Answering all these questions is quite crucial in identifying the target audience for your customers. Studies have shown that the average consumers will make use of more than 10 sources of information before they make a decision on purchasing a product. This makes it even more critical that you need to identify your target audience in order to build a marketing plan that is able to reach your desired target audience where they are most likely to see it and engage with it.

Sample Content Preview Why Beekeeping Helps the Environment Honey bees are the most important pollinators that exist in our environment. Unfortunately, disease, pesticides, and other factors have caused the honey bee population to plummet the last few years. When you become a beekeeper, you become part of this important environmental circle of life. Helping pollinators become more abundant is essential to our eco-system. Without bees, we won’t have fresh food from the garden anymore. We’ll have no more honey (obviously), no more almonds, apples, avocados, cashews, blueberries, grapes, peaches, peppers, strawberries, tangerines, walnuts, watermelons... And about 100 more flowering plants will be gone, including your morning cup of coffee. So if honey bees were to become extinct, we would lose many species of plants that rely on them. That would end up affecting the animal population that eats these plants and makes their habitats with these plants. It would be devastating to our entire ecosystem and some believe it would lead to the literal collapse of our planet. Therefore, if you have any land you’re not using and even if you don’t want to be a beekeeper, you might consider allowing other green beekeepers to use it for their hives. This will help replenish nature with more honey bees that can be pollinators for all our flowering plants that need them. What Beekeeping Involves As a beekeeper, you essentially manage your bees. Some beekeepers focus on renting out their bees to farmers to pollinate their growth, while others focus on producing honey for sale. Some do both. It depends on the beekeeper’s goals and ideas about beekeeping. But in any case, they keep their bees healthy, prepare colonies for production, and replace the queen bee when needed. If they produce honey, they need to follow local food safety guidelines for harvesting and processing the honey. In the spring, beekeepers get their bees ready for the honey-producing time by ensuring that their bees are healthy and parasite free, as well as ensuring that the queen is healthy enough to produce eggs. Then during the summer months, if they have chosen to harvest the honey, they add and remove honeycomb boxes to ensure that the bees have enough space to produce at their optimum level. Eventually, the beekeepers also harvest the honey. They use a smoking device to tame the bees and wear protective clothing to remove the combs from the hives, replacing them with empty space for the bees to create more honey. In natural and green beekeeping, you don’t take all the honey. You leave some for the bees to use for food instead of giving them artificial food choices. Some beekeepers also become consultants and help remove swarms where they’re not wanted, saving the bees from being killed. In addition, there are some beekeepers who keep hives for renting as pollinators for farmers. This is a great way to use hives and to help ensure they have plenty of food. Make sure that you know what type of farmer you’re working with to ensure you don’t accidentally let your bees eat poor quality nectar. A large percentage of beekeepers are hobbyist, while some do it for a full-fledged business. The average beekeepers (also known as apiculturists, apiarists and honey farmers) make about 70 thousand dollars a year and usually need to travel a lot to the various locations of their hives. If you want to earn money, you’ll make more if you live in a climate that gets colder. But, that doesn’t mean you can’t enjoy beekeeping, earn a little money on the side, and contribute to our natural ecosystem, no matter where you live in America. Would Beekeeping Work for You? Some people have romantic notions about being a beekeeper. They think that they just have a few hives and the honey appears magically. But you must care for your bees, keep the right flowering plants around for them to pollinate, and watch for common diseases that can wipe out bees overnight. Plus, you must try to avoid using the wrong pesticides or falling for the need to use a lot of antibiotics and other artificial means to care for the bees. In some areas of the country, beekeeping is more for the process of keeping pollinators around so that plants can grow than for the collection of honey. For example, if you live in a hot climate, you might not get as much honey as if you lived in a cooler climate. So, you should do it for the right reasons depending on where you live. Before you start beekeeping, look at the following questions and answer them honestly. Do You Enjoy Being Outdoors? Not everyone likes being outdoors. Beekeepers need to like the outdoors because they may need to go outside a lot for gardening, as well as ensuring that their bees are safe. Plus, if someone in your area has a swarm that needs to be taken care of without killing the bees, you must be willing to do it. Do You Like Gardening? As you will have gathered, to have a healthy bee colony you need to provide food to them in the form of flowering plants. Cultivating specific plants can also affect how the honey looks and tastes, so there is a lot of fun in deciding what type of plants you want to use for your honey bees. If nurturing plants seems like something you’d like to do, you may love being a beekeeper too.

Table of Contents Chapter 1: Introduction .. 4 That All Sounds Great! But I Don’t Have the Time or the Knowledge! ..... 6 Who is This Book For? . 8 Chapter 2: What Makes the Internet Go Around ..... 9 The Economy of the Web 10 The Role of the Internet Marketer .... 11 Chapter 3: Start Earning Money Almost Immediately With This Incredible Simple Business Model: PLR Products ..... 14 PLR Products: The Fastest Way Imaginable to Start Making Reliable Income Online .... 16 Chapter 4: Affiliate Marketing and Other Super Fast Business Models You Can Create in Your Spare Time 19 What is Affiliate Marketing? . 20 How it Works ... 21 Other Great Online Business Models You Can Set Up in No Time.... 22 Chapter 5: How to Choose Things That Will Sell and Make Money Quickly (Finding a Route to Market) Picking the Niche . 26 Merging Niches ..... 29 Choosing Products With Value Proposition .. 29 Chapter 6: How to Use Facebook Ads and Google AdSense for Quick Profit ... 31 An Introduction to Facebook Ads and How to do it Right .... 32 An Introduction to Google AdWords 34 Chapter 7: How to Quickly Profit From a Big Blog Using the Best Growth Hacks .. 36 Why You Should Always Sell and Never Display Ads .. 37 Building Trust and Offering Value ..... 38 Growth Hacks for Quickly Growing Your Audience .. 39 Your Super-Fast Guide to SEO ..... 41 Chapter 8: Conclusion and Productivity Tips to Help You Do More Work in Less Time ..... 44 Conclusion ..... 46 Sample Content Preview To people who don’t understand how to make internet marketing work for them, it can seem a little like magic! Like you’re some kind of sorcerer who can conjure money out of thin air (and of course this is part of the appeal of understanding internet marketing). When they learn that the money is rolling in while you’re snoring, you’ll find they’re even more amazed! The Economy of the Web Money comes and goes on the web and is driven by many of the same forces that drives it out here in the ‘real world’. More specifically, most of the money is made by people buying things and for the most part, these are physical products (items from sites like eBay, Amazon, clothes shops or even grocers), digital products (eBooks on how to make money or get fit), services (legal services, consultation, dating websites, marketing, writing, photography), holidays and more. These days, you probably make a lot of your own purchases online and so you’re probably familiar with this. And even if you don’t make the purchase online, you might well do the research online – you might search for the nearest local hairdresser or place to eat for instance. Conventional businesses that you are likely very familiar with all make a lot of their money online and so too might yours. But you probably don’t have time to set up a business like this. If you’re a busy professional then you’re not going to have time in the evenings to set up a hair salon, to start offering legal advice or to sell t-shirts. These are business models that require monetary investment, lots of time, certain skills and knowledge etc. This is not a business that you set up in your evenings! One way you can get around this of course is to sell something that you can create in a short amount of time and that won’t involve too much of a financial investment. That might mean that you sell an ebook for example. An ebook is really nothing more than a Word Document or a PDF file that you can create in MS Word. As such, it will require no specialist skills or knowledge to create, it will cost you nothing and you don’t need to store it anywhere. What’s more, is that you can sell it countless times while only having to product it once. The same goes for apps, for games, for online courses and for other ‘digital products. The Role of the Internet Marketer The problem is that these types of product only appeal to a certain type of person and you need to do a lot of convincing in order to persuade someone to spend money on something they can’t physically hold in their hands. And that’s where internet marketing comes in. One simple form of internet marketing is to sell a digital product and then to start profiting nearly endlessly from a single file that they created just once. Your job in this case will largely revolve around paying for online advertising, trying to get to the top of Google (which takes more time) or mailing people in a mailing list. But that’s only one way you can use those internet marketing skills Because all of those businesses need eyes. All of those clothes shops, all of those hair dressers and all of those holiday sites… they all need people to find them. Thus, they are willing to pay other people in order to get the word out – both directly and indirectly. This is how a lot of websites will make money from advertising, without actually having to sell anything on their site. In this case, you can make money from people who pay you monthly fees to display banner ads on your website, or you can make money through Google ads and other networks that will pair advertisers with the right content creators. In this latter scenario, you will often earn a very small amount each time someone clicks on your ad or each time it is shown to a new user. In both scenarios, the more visitors you can attract to your website, the more money you still stand to earn. YouTube videos earn money in a similar way – by showing ads at the start of the video in most cases, or being paid by sponsors to show off products. In this case, you can think of the way you make money as being similar to a free magazine that gets handed out on the subway. You didn’t pay for that magazine but it is absolutely covered in adverts and those advertisers pay for the creation of the magazine knowing that it’s going to be seen by a very large number of people. Alternatively, you can earn money to directly promote a product. This can happen by finding a sponsorship deal, as many of the Instagram and YouTube stars have managed, or it can happen by promoting affiliate products. This latter option essentially amounts to selling a product for commission. Here, the seller will provide you with a unique link to their site that only you know and any purchases that come through that link will be credited to your account – earning you a percentage of each sale. In short, the success of the internet marketer hinges on their ability to draw eyes to a subject matter and to say opinions. If you do that, then you can drive sales of both your own products and those of other creators and sellers. As a busy professional, these skills can either allow you to grow your own business, or to start making lots of money on the side in your evenings. And over the next chapters you’re going to learn how to do both those things with minimum time and effort. Chapter 3: Start Earning Money Almost Immediately With This Incredible Simple Business Model: PLR Products So far, you’re either intrigued by all this theory or rolling your eyes because you’ve heard it all before. Either way though, it’s just that - theory – it’s time we started putting things into practice. Just before we do though, I want you to consider one more thing: the way you think about earning money online as a business. A paradigm shift if you will. Because this is where a lot of people who set out to make money online will go wrong. Hopefully, you’re less likely to fall into this trap if you’re already successful in business, but it still bears mentioning. Because a lot of people will approach online business with a plan to become the next Mark Zuckerberg or Steve Jobs. The web is new, it’s exciting and it’s ‘high tech’. This is where entrepreneurs are made and huge businesses are born overnight. This is your opportunity to create something truly new, something life changing and something that will make you rich while changing the world. Except that’s the very worst way to think as you go into this. For every Mark Zuckerberg, there are millions of people who never make it. These are rare, fluke occurrences and actually they do not represent the majority of the big successes on the web at all. Most of those big successes look nothing like Mark Zuckerberg – they look like you. And they look like your colleagues at work. We’ve already seen that the web works very similar to the rest of the economy. The money comes from people selling hair shampoo and holidays. And these aren’t businesses that are changing lives. These are everyday, regular old businesses. They’re also proven, simple and easy to replicate. They’re lower risk. And as a business person, you probably understand them. So instead of trying to transform the way we communicate, how about you just take a business model that you know works and then replicate it? It might sound less inspiring or amazing. But it’s also MUCH more likely to help you make lots of money online. Because it has done the same thing for countless other people. There’s nothing wrong with look at a business model that works well and then simply replicating it precisely, knowing that it will do the same for us. It’s quicker, smarter and more effective. And in this next section, we’re going to take that notion to its most extreme conclusion: by literally copying and pasting someone else’s business. With their permission of course! PLR Products: The Fastest Way Imaginable to Start Making Reliable Income Online The business in question simply revolves around selling PLR products. PLR stands for ‘Private Label Rights’ and is a type of license – meaning that you have certain rights when it comes to how you can use the product that you’re buying. Specifically, a PLR license gives you the right to a) resell and b) edit a product. These are normally digital products – remember we mentioned them in the last chapter – which means things like eBooks or online courses. That means you can buy them just once and then sell them as many times as you like to keep making profit. All you need is the resell rights. PLR products give you that and then go one step further by also giving you the right edit the product and make it your own. This is a big deal in the world of internet marketing and it’s a very regular practice in fact. Thus, you can find plenty of private label rights products that are just sitting there waiting for you to make money from them. Better yet, the creators expect you to do that and as such, they have made their products with that use in mind and they will often provide a ton of extra materials and freebies that you can use in order to do this even more successfully.

Sample Content Preview any membership sites will provide several pricing options for members to choose from for some to all membership levels, including monthly, quarterly, bi-annually, annually (and even lifetime in some cases). You must ensure that a monthly subscription costs less than an annual subscription in the short-term, but more over the course of a year so that the annual option is the better value- example is monthly subscription costings $20/mth x 12 = $240/yr vs an annual subscription costing $200/yr. Membership Site Continuity The key to remember is that you must know your target market’s needs and wants and how willing they are to pay for resources, content, and/or benefits that will help to alleviate the challenges and problems they face in their industry to know what prices are the best ones to charge for your membership site. As a way to encourage more people to join their membership sites, many Internet marketers will provide a trial offer where people can pay a very small amount (usually $1) to access the membership site for a specified period of time (anywhere from 3 to 7 days). The person can check out the membership site and see what it has to offer and see how much value and use it will be for the person; if it does, he/she will stay; if it doesn’t, he/she will cancel, not owe anything, but will lose access. Step 4: Membership Site Platforms and Plugins Membership platforms such as aMember, Wishlist Member, and DigitalAccessPass can help you to build and maintain your membership site. The latter two also work with WordPress sites. WordPress plugins can help you to build and maintain a membership site if you are using a WordPress site for the membership site. Here a few to start with: - MemberPress - Cart66 - WP eMember Features you should consider and look for in any platform or plugin you choose includes limiting access to members who have not paid for it, “dripping” your content over a period of time for members, enabling you to use coupons so members can get discounts, selling products, pausing and resuming memberships, and new content notifications. Membership Site Continuity Step 5: How To Simplify The End User Experience In order for the members of your membership site to get the most value from your site, it has to be easy for them to use. You want to focus on features that will make the site useful and valuable for your members, but also ensure that it restricts access to areas and content they should not have access to if they haven’t subscribed to the proper level for them. You also want to ensure that your chosen membership platform or plugin restricts access to members who are not supposed to have access to specific areas and content/resources. Be sure you test the platform or plug-in thoroughly and familiarize yourself with its features before you promote and sell access to your membership site. Step 6: Get New Members To Join While Focusing On Retention You must work to strike the proper balance between the retention of current membership site members while working on getting new people to join the membership site. To grow your business, your reputation, and your recurring income stream(s), you have to work on acquiring new members to your site. Do everything you can to keep your current members happy and willing to pay you, as you have already established a relationship with them. NEVER ignore or overlook your current membership site members and justify it by putting your effort into acquiring new members, as you will never increase your recurring income that way, plus you will gain a reputation for forgetting about members once they have paid you for a while, as if you are taking them for granted. Membership Site Continuity Consider splitting your work time evenly or slightly in favor of your current members; this way, you will be working toward keeping your current members happy and satisfied while also attempting to expand your business. Also consider outsourcing some of the research and content and/or resource development to outsourcers while you work to acquire new members. Also consider using outsourcers to provide quality customer support to current members.

Table of Contents Introduction ..... 5 A Recurring Income Membership Model .... 6 Different Types of Products To Sell ..... 7 Pricing Points And One-Dollar Trials ... 9 Membership Site Platforms and Plugins ...12 How To Simplify The End User Experience .....14 Get New Members To Join While Focusing On Retention ....16 General Maintenance And Customer Support .18 Conclusion 20 Sample Content Preview Different Types of Products To Sell When it comes to membership sites, there are several different types of products you can sell. You can sell a content-based membership site, which is a site that has content focused on a specific topic or industry. For instance, you could have a membership site that is focused around Internet marketing. Or, you could have a membership site that is focused on one specific aspect of a topic, such as email marketing or social media marketing. You can make the membership site as subject-specific as you want, but you have to make sure you don’t limit the topic too much or you may have trouble trying to keep the membership site updated with new, fresh material for your paying members to use and benefit from. Such a site would have useful information in it from the very beginning of the site’s creation. Over time, more useful information would be added; this is the enticement for people to remain paying members of the site. If they don’t remain paying members of the site, they will not get access to new information on the site as it is released, as they will lose access to the site. Another type of membership site you can create is one focused around software products that help paying members conduct tasks more easily. For instance, you could have a membership site focused on Internet-marketing-related software programs that enable paying members to more easily conduct keyword research, email their lists, curate content to use in articles, blog posts, and ebooks, post to their social media accounts, etc. Just as with content-based membership sites, there would be some software products available from the very beginning of the site’s existence. Over time, more software products would be added. In addition, updated versions of the software programs would be made available to paying members, often with additional features versus older versions. Just as with content-based membership sites, if paying members stop paying for access, they lose access to the site and access to the software programs. Another example of a membership site is one where articles and other content are presented in the form of articles and/or blog posts that paying members can use as they see fit, often referred to as private label rights (PLR) content. Paying members can continuously access the site and use the content within the terms and conditions that the membership site lays out when the customer pays for access. As with any membership site, if the paying member stops paying for access, he/she loses access to the site and the content within. Thus, he/she can no longer use the content according to the terms of the membership. The key to any successful membership site is providing continuous value over a long period of time. You must be able to continue providing value in order for paying members to see the value in continuously paying for membership. If the membership site’s value and usefulness drop in the eyes of the paying member, he/she will choose to stop paying for access, and, thus, you will have lost that customer, both in terms of the relationship and in terms of the present and future profits he/she would have brought you. Thus, you must know your target market’s wants and needs and be able to supply them with tools, resources, and/or content to fill those wants and needs. You must stay updated on your industry’s challenges and problems and be able to find ways to remedy or solve those challenges/problems in order for paying members to remain members of your site. Pricing Points And One-Dollar Trials A common issue for many Internet marketers looking to create membership sites is, “what price should I charge for access?” There is no one right answer for this; you must know the target market you are serving, how much they value the content and/or resources you are providing to them, and what competitors are charging for similar sites with comparable content and/or resources. Additionally, you must consider whether you will only have one level of access for members or more than one. This will determine whether you will charge one or more monthly or annual prices. Of course, the lowest monthly and/or annual price will get the least amount of access to the site and the content and/or resources within, while higher-priced monthly and/or annual prices will get greater amounts of access to the site’s content and/or resources. For example, there are membership sites that provide some Internet marketing products and/or content to members paying the lowest monthly and/or annual price. In some cases, that price could even be free. Oftentimes, this membership level is called “basic” and only allows access to a specific number of products and/or content within the site. In addition, benefits to “basic” members are very limited. Higher-priced levels are often referred to as “silver,” “gold,” and “platinum,” with each higher level of membership giving the paying customer access to more products and/or content and providing him/her with more benefits (such as getting a higher affiliate commission when promoting membership to the site, etc.). Pricing for each membership tier will vary, but as mentioned before, the basic membership of a website can be as low as free. In other cases, basic membership is usually no higher than $9.99/month, since paying members only get limited products, content, and/or benefits to use. Silver memberships provide members with more products, content, and/or benefits to use; thus, these memberships will often cost between $19.95- $29.99/month. Gold memberships provide members with even more products, content, and/or benefits to use; thus, these memberships will often cost between $29.95-$49.99/month. Platinum memberships usually provide members with all of the products, content, and/or benefits a membership site has to offer; thus, these memberships will often cost between $49.95-$199.99/month. Depending on the value of the products, content, and/or benefits, platinum memberships of some membership sites can even cost more than that stated range, even up to $495.00-$999.99/month. You should also be aware that many membership sites will provide several pricing options for members to choose from for some to all membership levels. The pricing options are usually monthly, annually, and sometimes bi-annually (once every six months). The monthly option costs the cheapest upfront, but actually costs the customer more over the course of six months and one year. Conversely, the bi-annual option will cost more upfront than the monthly option and less than the annual option, but cost less overall than the monthly option and more than the annual option. The annual option costs the most upfront, but also costs the least over the long term. For example, if you charge $29.99/month for a Gold-level membership, you could offer the customer the option to pay $150 for a bi-annual membership and $270 for an annual membership. If the member chooses to pay monthly for a Goldlevel membership, he/she will have spent $179.94 after six months and $359.88 after twelve months. Conversely, if he/she opts for the bi-annual membership, he/she will only pay $150 every six months, $300 over the course of one year. The cheapest long-term option for the Gold-level member is to pay the annual option of $270 each year. Giving your members multiple options to pay for memberships will make it more likely they will purchase based on their own budgets. The key to remember is that you must know your target market’s needs and wants and how willing they are to pay for resources, content, and/or benefits that will help to alleviate the challenges and problems they face in their industry to know what prices are the best ones to charge for your membership site. You should also know what competing sites are charging for similar products, resources, and/or content so that your site is competitive with theirs. Especially when you are starting out, and especially if you don’t have much of a reputation, you may have to charge an equal or even lower monthly or annual price for your membership levels as compared to competing membership sites to convince people to pay for your membership. As you gain more of a reputation for providing quality content, resources, and/or products, you can increase your prices for new members who join your membership site after a specific date. As a way to encourage more people to join their membership sites, many Internet marketers will provide a trial offer where people can pay a very small amount (usually $1) to access the membership site for a specified period of time (anywhere from 3 to 7 days). The person can check out the membership site and see what it has to offer and see how much value and use it will be for the person. If the person thinks it will be of use to him/her, he/she can stay and pay the regular monthly or annual fee. If the person doesn’t think the site provides enough value to him/her, he/she can cancel by either informing the membership site owner of discontinuing the membership or doing it himself/herself via PayPal or credit card, depending on how he/she made the trial payment. Again, the key is to provide value. Offering a $1 trial for a period of 3-7 days will give the new member time to evaluate your membership site and see if it will serve him/her with value; if he/she feels it does, he/she will likely remain a paying member, and your recurring profit will increase. If he/she feels it doesn’t, then he/she will cancel the membership, and you will not get any recurring profit from him/her. In return, the former member will no longer have access to the site and its content, resources, and/or benefits.

Sample Content Preview JV prizes you can consider using are cash, vacation packages, electronic items (iOS and Android mobile devices, laptops, digital assistants, TVs, Blu-Ray players, etc.), gift certificates to restaurants, retailers, and online retailers, etc. Product Launch Paydirt You should at least award the top 3 JV partners at a minimum, though you could award the top 5, 10, or even 20 partners with the most sales of your product. The most valuable prizes should be awarded to those JV partners with the most sales. Step 2: Set A Launch Date And Stick To It Once you set the launch date, you need to stick to it unless there is a death or serious illness in the family or there is some issue with the product launch that can’t be rectified before the date. • If you change the launch date, you will confuse and annoy both subscribers/customers and JV partners. • If you change the launch date, you will lose credibility with subscribers/customers and your Internet marketing peers. Make sure your chosen launch date gives you enough time to have both a significant pre-launch period for your product and ensures you can compensate for any issues that arise before the product goes live. If you are unsure whether you can make a specific product launch date due to possible complications, it’s better to make the launch date later and give yourself more time to get everything ready. Step 4: Launch Your Product With JVs At The Ready The appropriate emails indicating the product is now live need to be sent out to those who joined the pre-launch marketing list. Ensure that everything is running smoothly in terms of the website, the ordering process, the download area, etc. Be sure to monitor your email, Skype, Facebook Live, and social media to ensure that there are no problems. Product Launch Paydirt If there are any issues, do everything possible to resolve them immediately. As time permits, check to see which JV partners are providing you with the most sales; this will give you an indication of who is effectively marketing your product and who isn’t; this will give you a better insight into who you should especially recruit for future product launches. Step 5: Create A Daily Sales Frenzy With JV Leaderboard Updates To continue gaining sales momentum throughout the launch period, be sure to update your JV partners with daily JV Leaderboard updates. It’s often best to put the JV leaderboard information directly on the Web page where you provided the sales copy; this will motivate JV partners to work harder to promote your product and make it easy for them to do so. Virtually everyone loves to win; no one likes to lose or miss out on something; this is why having quality prizes and updating the leaderboard daily will encourage your JV partners to work harder in promoting your product throughout the launch period. Your JV partners also want to show that they are an effective marketer by doing better in your JV contest than their peers, which will not only lead to greater joint venture opportunities for them in the future (and more profits), but also boost their reputation in the field so they have more joint venture opportunities and earn more profits. Step 6: Keep The Momentum Going With Follow-Ups Your product launch period could be anywhere from 3-4 days to 1-2 weeks; things will settle down over time and even slow to a crawl if you don’t continue to provide momentum to keep the product promotion strong throughout the period. Product Launch Paydirt Providing daily updates of the JV leaderboard is one way of keeping the momentum during a product launch period so that sales continue to flow in. Another way to keep up the momentum is to continuously stay in contact with your JV partners to ensure they have everything they need to promote your product effectively and successfully, including updated emails in the JV promotional area, responding to JV partners’ feedback and suggestions, etc. Do everything you can to make it easy for your JV partners to promote your product throughout the launch period; this will make it more likely for them to continue promoting your product throughout the launch period. You also need to ensure that everything is going smoothly in regards to your website, download area and links, etc.; anything that is not working properly needs to be fixed immediately. As the launch period begins to wind down (the last two days or so), encourage your JV partners to ramp up their marketing efforts for the “final lap” by quoting the JV leaderboard and the top three or five standings, along with the prizes they will win if they are/stay in those positions.

Sample Content Preview Step 2: It All Starts At The Squeeze Page A squeeze page is just a Web page that offers the visitor something of value, such as a report on a specific topic of interest, in return for the person’s contact information (usually the person’s name and email address). The information you provide in this free report should be useful to the person, but it should NOT include everything about the topic in question. If you include all of the information in that free report, they’ll have no reason to buy any of your related offers, which is exactly the ultimate goal you have in mind for them. Sales Funnel Mastery The idea behind the squeeze page is to entice the visitor to willingly give up their name and email address so that you can follow up with them later with other relevant and useful information. By doing this you can build a relationship with them and show that you are an expert in this industry or niche. Once the prospect is comfortable enough with you, they will likely make a purchase, thereby entering your sales funnel. Step 3: Offer A Directly Related PAID Product Research has shown that it takes at least seven contacts with a prospect before they are willing to buy something from you. Thus, you must contact the prospect by email to give them the link to download the free report offered on your squeeze page and to build up the relationship. Good email marketing practices and building the relationship are key to making those sales. Thus, you must provide more valuable information on the topic or subject in your follow-up emails to convince the prospect you are trustworthy and are respected in your field, eventually leading to him/her buying from you. Don’t “hard-sell” in most of your follow-up emails; only “soft-sell” by providing valuable information about the topic, then adding a link to your main product page at the end of your emails. Step 4: Now Is The Time To Slip In An Upsell or Downsell After the prospect has turned into a customer by buying your main product offer, offer one or more offers designed to enhance the value of the main product offer, known as upsells and downsells. Upsells are shown immediately after the main or previous product was purchased and are only available for that price at that moment; if the person leaves the page, the upsell deal is gone. Sales Funnel Mastery Downsells are shown immediately after an upsell offer is rejected; downsell offers are either the same upsell offer for a lower price or a slightly-reduced offer (one or more elements of the upsell offer is missing) at a lower price. Upsells and downsells are not required to be purchased to get the value and benefits to the main offer; they are only optional purchases to enhance the value and features/benefits of the main offer. Having a combination of upsells and downsells in your sales funnels will increase the chances for conversions and additional profits. Most Internet marketers make the bulk of their profits on the back-end of the funnel (i.e. upsells and downsells), not from the front-end of the funnel (i.e. main product offer). Step 5: Set Up Your Autoresponder Follow-Up Sequence A series of around seven email messages will be sent out over about a two-week period after the prospect has requested the free report from your squeeze page. The most convenient and easiest way to do this is to set up the email messages in your autoresponder; they’ll be sent out at pre-determined intervals automatically to the prospect. • First message should include a link to download the free report and ensure the prospect has downloaded. • Subsequent messages should look to build the relationship, show the prospect you’re trustworthy and knowledgeable in your field to build trust with him/her and convince him/her that he/she should buy your main product offer. Out of seven email messages, no more than two should hard-sell your product; the others should only provide additional valuable information and include a link to your main product offer’s sales page at the end of your message. Sales Funnel Mastery Step 6: Test To Ensure Your New Sales Funnel Works Testing to ensure your new sales funnel works before you present it to the public will ensure you don’t lose out on sales and new buyers to your email list. Losing customers you would have had if your sales funnel worked properly will result in lost present and future profits. A non-working sales funnel will also cause you to lose credibility in the eyes of your prospects/customers/subscribers and fellow Internet marketers. Go through the funnel yourself, use the $0 or $0.01 payment option in such platforms as JVZoo, ClickBank, WarriorPlus, etc. to ensure the funnel works as it should at every stage. Also ask other experienced Internet marketers to test your funnel to ensure it works for them, just to be sure the sales funnel works as it should before you present it to the public.