Sample Content Preview Create showcase pages specifically to draw customers to individual pages for different products, services or events. Add your LinkedIn link to your email signature. Email is still one of the best ways to connect with your customers. Having your LinkedIn link in front of them when they read your newsletter encourages them to click through and follow you. Create and follow a consistent posting schedule of good content. Invite your current followers on Facebook, Instagram or Twitter to follow your LinkedIn Page. Send personalized invitations to people you want to connect with. Replace the default invitation LinkedIn provides with one that is personalized. It shows them you are actually a valuable professional connection. How to Engage Your Following to Grow Your Business Now that you have those followers, you want them to engage with you. Engagement is one of the main reasons businesses are on social media. Providing engaging content that’s entertaining or inspiring is one way. Here are several other ways. Ask Questions Participate in LinkedIn Groups. Share your expertise, answer questions, ask questions or comment. Share Content • Consistently share content that is inspiring, informative, entertaining, or helpful. • Share interesting videos on how to use your product or do something. • Ask your employees to engage in your content. • Know who you are talking to. Who’s your client persona? What are their wants, needs, likes and behavior? • Publish articles that evoke an emotion. You want your audience to feel something. • Know when to post. Your followers will be more receptive to you if you’re posting to their feeds when they are online. Linking to resources Linking to outside content can be a good idea. Ignore the ho-hum content and instead link to the best posts, articles and videos that will inspire your audience to click. Include Rich Media Even though LinkedIn is a business platform, your content still needs to stand out from everyone else. Text only posts are a thing of the past. Use images if you are posting an article. Link to your YouTube channel videos from LinkedIn. YouTube videos automatically play in LinkedIn’s news feed. Useful LinkedIn Features for Building Business LinkedIn has several built-in features for building your business. Each feature works on its own to grow your business. Implement several of them for even more effect. Try Showcase Pages Showcase pages are like a subdomain of your company page. It allows you to spotlight a specific area or service in your business. For example, you could have a spotlight page on your coaching services and one on your newest product. Members can choose to follow one or more of your spotlight pages. You can create up to 10 Showcase pages for you company. Use LinkedIn Ads LinkedIn members provide detailed information about their careers, professional interests, skills, and associations. This makes it an exceptional choice for creating targeting ads. They offer several self-service solutions including sponsored content, text ads and sponsored InMail, which is similar to email marketing except it’s within LinkedIn’s system. Pay Attention to Analytics LinkedIn offers detail analytics, helping you see the kind of content your followers will engage in. The analytics help you understand who your followers are and their demographics. And LinkedIn Analytics tracks traffic and the activity on your page. Create Your Own Groups Groups allow followers to stay up to date on the latest news and discussions in your business. Post relevant and interesting topics, ask questions, interact with your audience to grow your business. Being active in groups widens your network and builds connections Blogging Interface The new blogging interface on LinkedIn is easy to navigate and write original blog posts. Blogging on the platform could bring more attention to your brand’s site. You can curate your content, add video with captions, or share quotes that spark conversations. With LinkedIn’s blog posts you can save posts as drafts or see the translated posts for global connections, LinkedIn is a professional network where professionals, business owners and entrepreneurs gather to build credibility, create networks that are meaningful and where they can get insider expertise from others in their industry.

Sample Content Preview Getting them on the list In the early days of email marketing list building, offering a newsletter was enough. These days, it can be a harder sell. Now most people will expect a high-quality incentive to get them to part with their valuable email address. The two best incentives for building your list are a free download such as an ebook or special report, or an ecourse of several lessons, such as 5 or 7. Both will work well provided the incentive focuses on a hot topic in your niche or industry. Think of some of the most common things people have trouble with in your niche. Also review your product line to see which would be the best ones to link to in order to make a sale once they signed up. An ecourse is a better option for 2 reasons. The first is that the would-be prospect might register, grab the download, and then unsubscribe. The second is that the more emails in an ecourse, the more points of contact and chance to build a relationship, show what you have to offer, and perhaps even make sales. The steps for setting up your list are: 1. Register with an email marketing platform. MailChimp and Aweber are two popular choices. MailChimp is free up to the first 2,500 subscribers on your list. Aweber is a paid service that runs at about $20 per month. It is pretty much the industry standard for small online businesses and offers a range of attractive templates and a step-by-step process for setting up each new list. 2. Create your incentive. It can be just about anything; report, checklist, ecourse, etc. But it must be informative, inspiring and valuable in your readers eye. 3. Organize your promotional links. These include links for each product you are planning to sell within the context of each email. Any resources (free or paid) you plan to discuss in your emails. Any affiliate links you may be adding to your emails and so forth. 4. Create a new list in your email marketing platform. Follow the instructions given by the service provider you choose to go with. 5. Create or edit the confirmation email. This email will be automatically sent when potential subscribers sign up. They will be asked to click the link in the email to confirm they really do want to be on the list. This is known as a double-opt in and helps avoid accusations that you are a spammer. 6. Create the confirmation page. This is where new subscribers will be redirected to once they confirm they want to join your list. It should thank them for signing up. It might tell them to check their inbox for further information. It might contain a download link or other information that they may need to know. 7. Create the welcome email for the list. This will be in the Follow Up or Autoresponder messages area and will: a. Thank them again for joining. b. If you are offering an ecourse, introduce it and start your first lesson. c. If you are giving a free download, give the link here. d. If you are offering a download, create the page where they can get it and use that email in Step 7a. 8. Create the sign-up form they will use to subscribe. You will need a minimum of their first name and email address. You might wish to ask them for their last name or other details you require. Short and simple works best though. 9. Paste the sign-up form code into your website page. Add details about the incentive, paste the form code in, and save. Then publish to your site and start driving traffic to that page, which is known as a squeeze page because you are squeezing the information from them. 10. Upload follow up messages to your autoresponder. These might be additional lessons, if you're offering an ecourse. It might be follow-up emails to try to sell subscribers your products or services. An ongoing process One of the reasons why small business owners struggle with list building is that it’s not just, “One and done,” but an ongoing process that needs to be performed regularly. There are several ways to make the most of the opportunity, and to keep it going in a relatively hands-free way. Always ask for a person’s email and permission to add them to your list. They might be people you meet at a networking event, a customer in your bricks and mortar store, or someone you are trading business cards with and you both agree you want to keep in touch. You can also create more than one list online by focusing on different topics related to your niche. For example, if you were working in the Internet marketing niche, you might have a list and incentive about successful email marketing, one on how to use Facebook ads, and so on. Each list would follow the same format as that listed above. The main selling point will be a tempting incentive to get people to sign up.

Sample Content Preview Looking around the internet it should be immediately obvious that the phrase Content is King is completely correct. Knowing and understanding this fact can put you ahead of the game, but trying to skimp on the content for your website can cost you a lot of money. If you are unsure how you can earn money from the content on your website, you should first understand this before you move on. As you can imagine, learning how to really use content to make money is not as easy as just turning on your computer, but it is a process that most people can learn quickly. If you have gone to many websites, you have noticed that there is written words, articles, reports or even information. This is typically referred to as content on the internet. Private label rights content that you can obtain can be used for any of the previously mentioned purposes plus many more. Deciding to start making money on the internet means you need to be ready, able and willing to start diving into the world of content. Your first option for private label rights is just simply stocking your website up with articles and information. This can then help you with search engine rankings because you are pulling attention from the search engines and in turn getting more traffic. Obviously if you are selling something on your website increased traffic can mean increased sales. As you can guess, this is one of the ways to make some money using private label rights content. Other options include taking content that you are getting with private label rights and rewriting it. This is useful to create content that is completely unique and fully accurate. By creating unique content, you can then submit the content to the article directories to receive free advertising for your website, as well as extremely valuable one way links, which will help you to increase your page rank, and again increase traffic to your website. An added option that you have is using the content that is on your webpage for the purpose of pushing various affiliate links. Regardless of how you have located the affiliate link it is always useful to have relevant content to help link to the site. This can be extremely useful if you have an account with a place like Click Bank since you will be able to acquire numerous affiliate links and easily decide which products you would be most interested in marketing. By combining together the different usages for content, you can easily keep your website updated and also ensure that you are making a bit of money on the side. There is no reason at all to stress out if you are not earning the amount of money you want to earn. It will simply mean that you need to work harder at marketing your website. Using private label rights content you can easily change out the content on your website anytime you need to in order to ensure that you are offering fresh content for the search engines to crawl. This combined with other efforts will provide you with some great solutions for your website that can be used repeatedly but with different content so that you are always pulling in new customers, rather than simply wasting your time and money. It is extremely important to understand first and foremost that private label rights refers to anything that you do not necessarily create yourself. You could purchase the material, you could create it yourself, regardless of how you get it most people do not create private label rights content which means you are at the mercy of whomever you are buying your content from. If you buy from someone who has extremely limited rights then this is something that you have to work with, however you might be working with a provider that offers extremely liberal rights to the items that you are buying. If you are looking to ensure that you are following the contract associated with your private label rights you will discover that it is really quite simple to stay within your guidelines and still make money. In order to really understand private label rights you need to understand that you are purchasing the rights to whatever it is that you are buying. This could be a book, an eBook, a report, several articles, a single article, website software or even computer software. The list is almost unlimited but you are purchasing the rights to resell the item. Typically included with the right to resell the item is the ability to customize the product to allow it to meet your exact needs. This means if you are looking to create several different websites, you would be able to use a single private label rights website template and create dozens of different websites if you desired. Using private label rights content you could then provide the necessary content for each of the pages without any great difficulty. By purchasing private label rights products, you are also permitted to put your own name on the item. This allows you to sell it like it is your own personal product. Which for many people can be a huge selling point. However, you need to be absolutely certain that you are permitted to remove the original copyright before you start publishing or altering the items. Once you have modified the item you should have something that is 100% unique, but only required a few minutes of your time to create. This means you can have more time to do the things you enjoy, which is how many people make a large amount of money on the internet. It is critical that you understand that not all private label rights products include master resell rights. This means you are not always permitted to resell the rights to resell the product. However, you are permitted to resell the items that you purchase. If you can follow and understand this difference, you will be far ahead of many people stumbling to the internet and searching to strike it rich overnight. Nevertheless, you should also realize that if you are buying private label rights products you are not permitted to just give the items away. What the majority of people make a mistake in is deciding to give away products. While you would be permitted to give away something that you have personally created, you are not permitted to give away rights to a private label rights product regardless of what it is. The only exception to this would be if you were given specific permission from the contract that you have allowing you permission to use the private label rights products. By carefully following the rules and ensuring that you properly use the products, you will find that your internet business is growing substantially and you are also able to increase substantially the recognition that you have on the internet.

Table of Contents 1 PROCLAIM YOURSELF AN AUTHOR! . 3 FIND THE PROFITABLE TOPICS FIRST ........ 4 THE DAILY NEWS ..... 4 BESTSELLER AND HOT LISTS ...... 5 POPULAR DISCUSSION GROUPS .. 6 GOOGLE TOOLS ....... 6 SOME PROFITABLE, CLASSIC, TOPICS FOR YOU .. 8 NOW, SIGN UP! ....... 9 2 THE PROFESSIONAL WRITER ........ 10 ORGANIZATION .... 11 LAYOUT CONSIDERATIONS ..... 13 FINALIZING THE PREVIEW ..... 16 3 RIGHTS AND PRICING . 17 RIGHTS ........ 18 WHAT IF I WANT TO TERMINATE MY ACCOUNT? ........ 20 PRICING ...... 20 HOW DO YOU GET PAID? ........ 21 WHAT ABOUT TAXES? .... 22 4 AFTER PUBLISHING COMES MARKETING 24 ONLINE INTERNET MARKETING ....... 25 YOUR AUDIENCE MATTERS ....... 25 PLACES YOU WANT TO JOIN TO MARKET YOUR EBOOK ....... 26 BLOGGING COMMUNITIES ....... 26 SOCIAL NETWORKING SITES .... 27 OTHER TYPES OF MEDIA SITES . 29 5 STRATEGIES TO PROFIT WITH KINDLE ..... 31 AMAZON ASSOCIATES .... 32 SPEAKING OF LINKS... ... 32 GET PEOPLE TO REVIEW YOUR EBOOK...... 34 ON THE SUBJECT OF GHOSTWRITERS ....... 35 WRITE UP A BUSINESS PLAN .. 36 Sample Content Preview BESTSELLER AND HOT LISTS Some of the biggest ecommerce sites offer bestseller and hot lists for their visitors. These are to help them find deals or topics that are immensely popular and can tempt them into buying them. For you, those same lists can help you figure out what topics are selling best on the Internet market. Amazon.com has their own list of bestsellers for the Kindle too. You just go to the Kindle Store at https://www.amazon.com/b?ie=UTF8&node=133141011. From there, you can look for bestsellers under the “Kindle Books” button. It will automatically list the bestselling books, as shown by the drop-down box on the right side of the screen entitled “Sort by” and it should say “Bestselling.” If not, then just choose that option from the drop-down list to sort by bestselling books. Amazon.com also has a feature called Listmania, where anyone who visits can create a list of their favorite books. Check out the Kindle favorites by typing that into the search engine and choosing “Listmania” as the source of the search. It will come up with a number of different people's lists and give you an even better idea of the types of genres and stories that people favor in the Kindle platform, specifically. Even though you are selling on the Kindle, it doesn't mean you can't check other resources for the best market topics. If you know of blogs or commercial websites that get lots of traffic in a market niche you are considering, check them out. They will often have “most viewed” or “hot topics” listed. The more discussion on a particular topic, the more the odds are that people are willing to pay to seek more information about this topic. POPULAR DISCUSSION GROUPS Another place to get some interesting topics for an ebook are discussion groups online. Yahoo! Groups tends to be the favorite, although Google Groups is not that far behind. You don't have to spend an inordinate amount of time researching and reading posts on these groups. What you want to know most of all are which categories in these groups have the most members. These are the popular groups and a rich source of content ideas for your next ebook. Yahoo! Groups is located at: https://groups.yahoo.com. GOOGLE TOOLS Once you start doing your research, you may find that non-fiction is far more popular online for ebook topics than non-fiction. The reason for this is that there are many business professionals, computer geeks, and hobbyists online. So, if you want to start off with a bang, concentrate on finding a non-fiction topic that many people would be interested in buying. In particular, “how to” topics are immensely popular. They are even popular as search terms. If you want to know what how to topics are being searched for most, go to the Google Adwords Keyword Tool online at: https://adwords.google.com/select/KeywordToolExternal. Once there, just type in the words “how to” and verify the image of letters that proves to them you are a person and not a machine. Then, click the button and it will come up with a list of topics that start with the words “how to.” Can't be simpler than that, right? Well, while you're there be sure to research other profitable keywords that might have a high CPC value and low competition. This you can do by asking it to Show the CPC column. These extra keywords will come in handy when you are ready to submit the manuscript to Kindle. Well, now you have some good ideas of search terms using “how to” that people have been querying in the last month that may work for you as topics. But, how popular will they be next month? What kind of staying power do they have? Well, you can also use another Google tool to determine if the “how to” topic is a flash in the pan or a genuine gold nugget. This tool is called Google trends, and it will give you a snapshot of activity in a specific timeframe that you choose, even categorized by countries. This is a quick way to see if the trend for that topic is decreasing or increasing over time and just how many people are interested in that topic. You can find Google Trends here at: https://www.google.com/trends. SOME PROFITABLE, CLASSIC, TOPICS FOR YOU If you just want a good idea of some topics to start off with, and you're not too picky, there are always a set of classic topics that do well in Internet sales. They are the following: • Beauty Who doesn't want to be more beautiful? This can range from topics that include special diets, cosmetic procedures, natural remedies for unsightly beauty problems, and products that can keep the signs of aging at bay. • Health And Fitness This is pretty much all about the wellness industry. It can cover some very serious diseases and conditions or go to the other extreme where you just want to keep your memory as you age. Special exercises also fit into this category. • Tourism Almost everyone has a dream to vacation in some exotic locale. When they can't get there by dreaming, the Internet is the next best thing. If you have some unique knowledge on the travel industry that can make this dream become a reality, instead of remaining virtual, you will attract readers. • Finance In these drastic economic times, there is a large market for people trying to manage their money either to avoid foreclosure, find profitable investments, or simply to make ends meet. You can be the one to show them how to do this, and the nice thing is that this is a classic topic that never goes out of style. • Business If you know how to create a business, work from home, or even just topics that improve business functioning, then you have a ready market. In bad times, more people are interested in having a home business on the side, but in good times, there are more successful business people looking to get an edge on their competition. So, either way, you have readers. As you can see, there are plenty of niches that can be profitable. If they happen to be in your area of expertise, all the better! You write the book then, otherwise, send it to a ghostwriter who can research and write an informative, and relevant, ebook that will represent you professionally to the readers of the Kindle platform. NOW, SIGN UP! Once you have the manuscript in hand, with a topic that is sure to please, you want to sign up to the Kindle Platform to declare yourself an author and submit the manuscript. Amazon.com makes this process really easy for people who are already signed up to their Amazon.com website, whether as an associate or a regular customer. You just use your sign in information at https://dtp.amazon.com/mn/signin and it will let you in! It will take you to the dashboard where you can start to submit your manuscript.

Table of Contents The Essential Planning Stage ... 4 Podcast Preparations: . 4 How To Become A Podcaster ... 6 Podcaster Essentials: . 8 How To Be A Professional 9 The Development Of Your Podcast ..... 12 Keep It Going ..... 14 Grow, Grow, Grow ..... 15 Your Own Studio ..... 19 Setup Sites: ..... 20 Sites For Serving Your Audio . 22 Getting People To Listen .. 27 Your Sig File (Forums) ... 27 Locate Social Groups ..... 28 Your Sig File (eMail) 30 Backlinks .... 31 Article Marketing ..... 31 Submitting Press Releases .... 33 Submitting To Blog Directories .... 33 Visiting Other Blogs And Commenting ... 34 Find Other Bloggers With Similar Interests ..... 34 Forums on Podcasting .... 37 Using RSS For Wider Distribution . 44 Other Blogging Options .. 45 Sample Content Preview The length-to-width ratio It is quite easy to podcast; I'm sure you're surprised at how easy it is. It's quite another thing though, to maintain a podcast on an ongoing basis. A lot has been discussed about the regularity of podcasts and exactly how frequent a podcast needs to be. While it is true that the frequency of a podcast does depend largely on the material that is covered, it is also true that subscribers may not be able to listen as frequently as you want to podcast. If you have a lot of material and are looking to make a daily podcast you might want to consider a very short podcast of two to five minutes. Like e-mail that gets stacked up in your inbox, podcasts that don't get listen to compile a very quickly if a subscriber doesn't get a chance to hear a few of them in a row. Often what happens after that is a delete the whole batch, figure they've missed too much vital information, and un-subscribe. On the other hand, too infrequent of a podcast will mean that people do not feel the same "ownership" in listening as they would from something a little more regular. When it's all said and done, you need to know what material you need to cover and how much time you have to spend on podcasts in order to determine how frequently you are going to podcast. This is the length-to-width ratio: the length of your podcast in relation to the width of the material. Look at other podcasts to see what kind of material may cover and the relationship that has to the frequency they produce these podcasts. CNN, for example, can produce a daily podcast that is very short because of the nature of its "headline-style" material. Their podcasts are very short. A podcast covering the world of baseball, might be better off podcasting every week since they will be able to talk about a couple of the games is well is some news. They're podcast can be 15 minutes to half an hour, which seems appropriate. Lastly, a financial specialty podcast might only come out once a quarter and can be an hour long as they discuss business news and economic developments in the past three months. The length of their podcasts, based on the weighty material they are covering, seems appropriate. In each of the cases above, it is possible to imagine a subscriber spending the time listening to each podcast because their length is appropriate for the material. How much time should I put into my podcast? Being aware of the length-to-width ratio of your podcast will help you determine how appropriate a frequency you need. But there's another factor to consider as well. It is the "how-much-work-is-it-going-to-be-for-me?" factor. If you are running a business or are busy at your day job you will not have the time to put in the effort to create a quality podcast on a frequent basis. It doesn't take much for CNN to create a five-minute podcast about news headlines because they are in the business anyway. And it doesn't take a lot for the financial analyst to create a one-hour podcast every three months because they spent the past three months gaining the material. Your challenge as a podcaster is to create a regular podcast that does not take so much of your time that it loses its enjoyment. That's why we recommend podcasting on an area of interest or a hobby, if you are a personal podcaster, or podcasting on your business or industry if you are a business podcaster. And if you are a business owner, you know how little time you have already, so you may not want to spend an hour or two a week to create a 15 minutes to half an hour podcast with such regularity. There has been a lot of discussion about the ideal frequency of podcasts. It usually boils down to the length-to-width ratio that you need to consider whether you can maintain the momentum. Here is a step-by-step process to determine whether you'll be able to keep up with the demands of a regular podcast. The Development Of Your Podcast 1. Across the top of a blank piece of paper write down five ideas you have that you might like to podcast about. (In another chapter will show you how to improve your content to gain subscribers, but for now this is a good place to start). 2. Record how frequently you want to do each podcast. (Daily, Weekly, Monthly, etc.) 3. Under each idea list all the sub-topics you would like to cover in your podcast. (For example, if you want to cover major league baseball, you might write down such items as recent player trades, highlights of recent games, things to watch out for in upcoming games, an analysis of player stats, a review of an event in the history of baseball, and a review of a baseball movie or book). 4. In brackets, beside each sub-topic, write down the number of minutes it would take you to cover that in a podcast, and the number of minutes it would take you to prepare and research that information. 5. Add up all the minutes it would take for you to cover those topics in a podcast. This will be the length of your podcast. 6. Write that total above your idea. 7. Now add the second number, the length of time really take you to prepare and research the information 8. Add that number to your podcast length. 9. Write that number above your idea as well. With this new information you are able to determine how long you want your podcast to be, how frequent you want it to be, and how much time you'll have to put in to it in order to reach your goal. Often, people's initial goals in their podcast are too lofty and required to much time for them to do a good job on a consistent basis. In upcoming chapters will show you how you can improve that by narrowing down the focus of your audience.

Sample Content Preview My Biggest Tip This is my first point to every single online marketer out there. If I had five minutes to talk to every single person with an online business, looking for advice, this is what I'd tell them. Opportunities exist, all kinds of opportunities, things that might not have even been thought about. They're everywhere and if you want to be a great success, they need to be taken advantage of at every step. Don't get me wrong, I'm not saying you'll wake up tomorrow with an e-mail in your inbox that'll answer all your problems, but seriously, solutions and new partnerships are out there ripe for the taking, which brings me on to the next point. If you don't take them, someone else will. Don't wait for them to come to you, get out there and dig them up. This is how the big guys out there make things happen. They don't do things alone, they make their contacts, and they assist each other, whether it be an intentional, or purely circumstantial meeting, a big group of people are making sure each other is successful. Let’s take just ten marketers for example. Each one has ten times more promotion power, ten times the chance of meeting new contacts to increase their chances further, ten times the income, and so on. You have to be able to see the power of this. Look at it this way. Imagine the room you're sitting in is painted pure white from top to bottom, floors and all. Now take a thin nib pen, and draw a small black dot on your wall. This is you. Now take a red pen and place a small dot above yourself for each one of your friends, then a blue pen for each one of your friends, friends. Imagine this process repeating itself again and again, until your wall is full. See all those dots? Each one is an opportunity, each one a different person from a different walk of life that you have a chance to meet, learn from and become mutual successes. Whether they just give you a new perspective on things, or whether they give you a small helpful tip, or become your long term business partner, whatever it is, it's there, it's closer than you think and it's waiting for someone to pick up and take it to the next level, and at the same time become a success. If that's not you, it'll be someone else. Taking Success To each one of these people you have something to offer, as they no doubt have something to offer to you. Don't get me wrong, I'm not suggesting that you should go out and make friends with the whole of the world’s population, but I really want to make it clear how these opportunities are there, and they're ready for you to take them in whatever form you wish. This is the most important thing that I believe I can show you. If you see something you like, don't sit back and say Ah that's pretty cool, jump up and grab it with both hands. It's yours to take right now. Don't hesitate. One more small analogy and I'll tell you a little story about how this very site came to be, and most likely many other sites and businesses before and after it. Imagine you're walking down an isle in a crowded shopping mall. Who was that person you just brushed arms with? Was it the guy that's going to tell his friends about your business and what you do, leading to five new customers? Is this the woman that's going to give you a free beauty consultation in the future? Is it the guy that's going to tell his friend about your business, and hook you up with a massive marketing campaign to their list? The potential here is totally massive. Hold up though, there's something very important that you should know about this connection making process, and that's that it's give and take. In a business sense, it's likely you'll be giving them something and they'll be giving you something valuable in return. This type of business has been around for so long now. All we're looking at is trades that are mutually beneficial to each party. One thing I would like to say before we go any further here, is that I'm talking in a purely business sense. I don't seriously look at everyone I meet as a new money making machine, and I don't advise anyone do that either. All I'm suggesting here, with these rather black and white examples, is that the opportunity is out there if you're willing to take it and the results can be huge. We'll be talking a little later about how to make contacts, and actual methods of doing so, simply because I believe that it's the path to total success in whatever you're trying to do. Even if it seems like you're getting a pay cut of sorts in the short term. Stop trying to do things on your own, and you'll see the results of a team effort, in long, medium and short term in terms of both profit and in terms of the advantages and new opportunity branches that you open up. Ok, time for a real world example for you, and keep in mind this may well happen to you, whether it's a similar situation or under totally different circumstances. How did this very product come to exist? It all started a while back in the year 2000 when I joined a membership website by two big name marketers. Nothing major really went on, at the time I was spending most of my business day just talking to new people and testing marketing strategies for my own membership site. Anyway, through just attending some of their consultations and participating in their community, as well as meeting these two big marketers, and several others, I also found myself in contact with big list owners and article writers. Bear in mind I wasn’t actively seeking out any of this. Now at the time I didn't really see these people as an opportunity. I was just going with the flow really, meeting, greeting and talking to people in the same field of business as myself. Not only did I end up starting sites with two of these people, and almost starting one with another (we decided it wasn't a viable idea in the end), but three years later, here's me happily managing my e-zine and websites, along comes a call from one of them that introduces me to yet more contacts. “I got this guy here, you may have heard of him, but he wants to set up this cool sounding site, but I don't have the time for it. Are you up for that?” Sure I was, that sounds like a good new opportunity. Off I went, had a talk to with this new contact, who’d already been talking to the others I’d met through the same site. The result? This site, 500 sales within a few weeks, each paying us $500+ for our experience and to talk to our contacts first hand, and some real great new friends and business contacts to boot. Don't get me wrong, this is just an example. Forget how much is earned and through who and when, I'm not trying to boast here, but what I am doing is really hammering this home. If you take nothing away from this site other than this report, I'd be happy in knowing how many options you've opened up for yourself and will again in the future. As long as you've picked up this number one point that opportunities are out there. It's a give and take process, and always mutually beneficial. I should also point out at this point that what I just gave you was one example, one single example that bred 10+ new hard-hitting contacts. This has happened non-stop since initial contact with people in my field of expertise. Just by talking, just by word of mouth, and just by me not trying to do everything on my own. So let me ask you. Right now, are you working on your own? Are you open or closed to new contacts? Next time something comes up that sounds good to you, don't pass it by and wonder what would have happened if you said yes. Do it, take it up on the spot and see where it takes you. Next time something comes up that sounds good to you, remember this story, and your wall painted with different coloured dots. Think about where different situations could take you and your business, and most of all, in a business environment, never expect something for nothing. Kind of a mutual unsung rule, you scratch my back, I'll scratch yours. Remember also not to view everyone you meet as an opportunity for making wads more cash. I'm not about to test this, but I highly doubt it would do wonders for anybody’s social life. Where The Day Takes You So when you wake up tomorrow, and every day from now on, and a new situation presents itself, think to yourself: Where could this take me? What new situations will arise right away, in a year, or even ten years later? Kind of like viewing your whole life up to this point as one big long line, one thing led to another, to another, to another, to another and so on. One thing I do need you to understand though to complete this concept is that you are in control. Just like you drew those dots connecting your friends, and their friends’ friends on the wall earlier, if you were to pick any one of them, do you think you could get yourself acquainted with just a few words through other friends? Too right you could, but it's up to you to take those steps, to choose where your line goes next, and to select who you're going to meet, and ultimately whether or not you're working towards being a success. You want it to happen, you go and do it. Like I demonstrated earlier, understanding you have so much control, everything is in your hands and it's your choice is the first step to understanding how your going to move forward. This is totally relevant to your business, no matter how strange you may think this article is for an online marketing course. I need you to understand that you are in total control of what you're doing and what you're going to choose to do in the future. Always create opportunities for yourself, leave your options open and you'll never be left stuck in a rut, or left with an unsolvable problem. Remember, the above example is an extreme one. Your aim isn't to use everyone you meet. Your aim is to do business as effectively as possible. Don't be afraid to get involved.

Table of Contents Introduction..6 Chapter 1 – A History of Money, Cryptocurrency, and Blockchain11 Money .12 Cryptocurrency...13 How Did Cryptocurrencies Develop? ....14 Cryptocurrencies, Fiat Currencies, and Stocks....15 Blockchains ...15 Chapter 2 – Blockchain Basics ...17 Components of a Blockchain .18 Security Concerns...21 Types of Blockchain22 Blockchain Technology Breakdown .24 Chapter 3 – The Business of Blockchain..27 Different Industries that Use Blockchain Technology28 Adding Value to Your Business...29 Growing Money ..31 The Cloud and Blockchain 32 Blockchain and Gaming ....33 Supply Chain Management and Blockchain ...34 Blockchain Technology and Quality Assurance...34 Chapter 4 – Proof of Work vs. Proof of Stake35 Proof of Work 35 Proof of Stake ....38 Benefits of the Proof of Stake Model39 Proof of Stake Challenges 41 Chapter 5 – Benefits of Blockchain Technology42 Eliminating Third Parties ...43 Control Over Data ...43 Better Data Quality and Integrity .44 Durability and Reliability....44 The Integrity of Data Processing and Transfers...44 Transparency and Auditability45 Faster Transactions 45 Lower Transaction Costs ..46 Chapter 6 – Risks and Challenges of Blockchain Technology..47 Major Hurdles of Blockchain ..50 Risks of Blockchain Technology .51 Chapter 7 – Deciding if Blockchain Technology is Right for You ..53 Know Who Will Be Looking at Your Data...53 Writeable Data ...54 Data Alteration ...55 Data Restoration 55 Easy to Share56 Storage Limitations .56 Verification Process 57 Taking the Next Step....58 Chapter 8 – Blockchain Implementation Mistakes to Avoid .60 Having Unrealistic Expectations..60 Underestimating the Time Commitment62 Being Impatient ..62 Not Limiting Access.63 Conclusion.64 Sample Content Preview Chapter 1 – A History of Money, Cryptocurrency, and Blockchain The concept behind establishing a permanent, decentralized ledger, like blockchain, was first discussed in 1991. However, the first actual blockchain implementation was designed in 2008, by Satoshi Nakamoto. It was his initial design that was used as the underpinning technology that runs the digital currency known as bitcoin. The blockchain that was engineered by Mr. Satoshi serves as the public ledger for all bitcoin transactions. Bitcoin, if you don't already know, is a digital currency that is now worth roughly $16,000, that runs on blockchain technology. The most wellknown blockchain on the market today is that for Bitcoin, with the Ethereum blockchain coming in a close second. The technology that allows bitcoin to serve as a digital currency, as a store of value, and as a medium of exchange is blockchain because bitcoin transactions are recorded in a blockchain ledge. This means blockchains are not limited to running bitcoin; rather blockchain application can span the entire gamut of trade, finance, healthcare, legal operations, records management, gaming, online exchanges, probability, and more. Before you can get started understanding blockchain technology, you have to know how it fits in with our current currency and digital currency. Money Money is nearly as old as humanity. Many books have been written on the subject. One that is worth checking out if you are interested in the matter is The Ascent of Money: A Financial History of the World by Niall Ferguson. Money, to work, has to be both a store of value as well as a means of exchange. In the past, we've used many different items for money, including gold, silver, cattle, beads, and salt. No matter the form it takes, money has to execute these two essential functions. Also, there has to be trust that these roles can be fulfilled by the money. Cryptocurrency A cryptocurrency is a form of currency that has become popular over the last several years. Cryptocurrency is created by using the encryption techniques of computing and mathematics. These techniques allow us to transfer funds and verify that the transfer did, in fact, occur. Another essential aspect of cryptocurrency is that it is independent of governments and central banks, making them decentralized. These days, many important banks are becoming increasingly involved with the same kind of technology that underlies cryptocurrency. However, it is essential to understand that any currency that arises from their endeavors won't be true cryptocurrency because it will be controlled by the banks. The most reliable and most dedicated advocates of cryptocurrency are determined that it will not be centralized. How Did Cryptocurrencies Develop? Bitcoin is the most well-known cryptocurrency on the market. It has been the recipient of hype, fame, and publicity. The general public has been fascinated by its extraordinary increase in value over the last several years. They have been awe-struck by the tales of significant wealth that has been generated with bitcoin, for those who acquired it in its infancy, when it was cheap. Despite its novelty, people quickly realize that bitcoin is genuine money. In addition to bitcoin, there are many other cryptocurrencies, who like bitcoin, have had massive increases in their dollar value. Legitimate government and businesses are pursuing an increasing involvement in cryptocurrency. Despite critics, the market for these currencies is thriving. Cryptocurrencies, Fiat Currencies, and Stocks Fiat currencies are the currencies we use daily, like the dollar, yen, euro, and renminbi. Despite having the word currency in the word cryptocurrency, they are more similar to stocks and shares of the stock market than between fiat currencies and cryptocurrency. When you purchase cryptocurrency, you get some of the coins for that cryptocurrency, which acts like a technology stock and a digital entry into a ledger, known as a blockchain. Blockchains Blockchains are digital ledgers and can be formally defined as a continuously-growing list of records that are linked tougher and secured using advanced cryptography. In more simple terms, a blockchain is literally a chain of blocks. Each record in the list of a blockchain’s chain is called a block that contains specific types and pieces of information. Each block will usually include some sort of pointer as a link to the previous bock, transaction data, and a timestamp, which can take a variety of forms. Another way to look at is that a blockchain is much like a database where each entry is linked to the previous and next entry. This means that the information contained within the blockchain can't be changed, once a block with specific data is added to the chain. Depending on the chain that you are looking at, there are often useful tools for exploring that will allow you to scan the transaction data. Blockchains are resistant to being modified because of their inherent design. This allows blockchains to record transactions between different parties efficiently. These transactions are not only verifiable but permanent as well. Once information is recorded in a blockchain, the data cannot be altered after-the-fact without altering the subsequent blocks by having the majority of nodes on the network agreeing to the change. This inability to change the data within a blockchain make illegal or unfair actions almost impossible to carry out. If a hacker wished to alter information within a blockchain, they would have to gain control of every node. This security is one of the most useful characteristics of the blockchain. Since blockchains are designed to be verifiable and permanent, they are especially suitable for recording events, maintaining medical records, drawing up agreements, fundraising, and keeping track of other documents. Chapter 2 – Blockchain Basics Whether you are aware of it or not, you conduct business every day, even if you don't work. At some point, everyone gets online and initiates some kind of transaction. Whether it is purchasing something from Amazon or buying something from iTunes, you are engaging in the business of blockchain technology. Even though the term “blockchain” is relatively new, the technology has been around for about a decade. The digitized ledger that Satoshi Nakamoto created in 2008 was the basis for the spreadsheets that manage cryptocurrencies and other online trading transactions. The technology is used in cryptography, which is how text is coded on the Internet. Cryptography is used in blockchain technology to create distributed trust networks. This, in turn, allows any contributor to the system to operate the transactions securely without having to obtain authorization from someone else in the digital ledger. These transactions are then verified, approved, and then recorded in an encrypted block. This block is saved intermittently and then connected to the previous block, which in turn creates a chain. Components of a Blockchain Two main parts make up a blockchain. The first component is the decentralized network. The decentralized network is what facilitates and verifies the transactions that are made. Having blockchains on a decentralized network means that the software isn't limited to one computer system. Instead, it can be controlled on multiple computer systems, and more importantly, it isn't controlled by the government. The second component is the indisputable ledger where the transactions are processed and recorded in a location that is secure. This security makes it almost impossible for someone who is not connected to the chain to make changes or steal information. Since there can be numerous contributors involved in any blockchain, any of the contributors can control the information that is entered into the ledger. Since every transaction is processed securely, and given a permanent time-stamp, it can become challenging for another contributor to alter the ledger in any way.

Table of Contents Table Of Contents....2 Facebook Advertising And Your Business..3 Facebook Advertising Helps..4 Does SEO Still Matter?...5 Will This Work For You?6 “Likesumers”.7 Your Profile Pages is Your Friend!...8 The Works.....9 Getting Started With Facebook Ads....11 How Facebook Ads Work...11 A Case Study: Zynga’s “Farmville”.....13 The Importance of Planning… and Facebook Users.16 Getting Down to Business.17 The Facebook Platform..17 Facebook Ad Creation – The Process....18 How Should I Target my Facebook Ads?....21 What’s the Deal with Facebook Beacon?....22 Facebook Followers “Like” you24 Do Keywords Matter?....24 What Type of Things Can I Advertise?25 Should Facebook Ads Replace Google AdWords?.26 Sweepstakes and Contests...27 Facebook Social Ad Branding...28 Facebook Marketing Solutions..29 Facebook Pages.30 Making the Most of your Facebook Page:....30 Facebook Groups.....33 Facebook Ads, Good, Bad, and Ugly..34 9 Facebook Ad Mistakes.....36 The Privacy Issue.....38 Let’s Recap39 Ad Reactions39 Likesumers Followup....40 You Did It!...40 Sample Content Preview Facebook Advertising Helps SEO vs. Social Trends – Facebook’s biggest benefit is its most obvious. It operates through social networking and trending rather than pure SEO – the hottest trend of this brand new decade. It allows readers to see your ads on their mobile phones – and mobile devices now outnumber personal computers, 4 to 1! It is also cheaper than Google AdWords, and while the latter is still a wonderful way to kick-start a campaign, AdWords can be risky for newer marketers, as costs per click can skyrocket faster than your sales. Will it replace AdWords completely? That shouldn’t be your goal! Plan further down the line to do what the big boys and girls do: Kick-start each campaign with well-optimized and researched AdWords. Facebook vs. Adwords Costs – But whether you use Adwords (SEO based) or Facebook ads (social networking based), Facebook ads nowadays are a “must” – particularly with the not-sosubtle switch over to mobile devices! But it’s great for beginning marketers because at the moment, it’s significantly less expensive to advertise on Facebook than with PPC! Graphics Capability – It’s other biggest benefit is that you can introduce a graphic element or photo into what is basically just a small text ad! Since Facebook is “tuned” to graphic elements, and interest has been shown to peak when graphics are displayed, it wins hands-down over AdWords tired, irritating banner ads (traditionally low converters for over a decade). (You could simplify it like this: Want a text ad only? – Use AdWords. Plan to use a graphic? – Use Facebook Ads.) Text Capability – You have 75 words to say what you want to say in Google AdWords (that’s less than half a tweet!) Facebook ads not only allows you a 25-character headline, but 135 words of body text, too. (That’s over double Google AdWords’ capacity – but note; spaces count.) Does SEO Still Matter? You betcha! In fact, it’s absolutely crucial to the success of your Facebook Ad! Remember when we talked about Facebook Ads geared to your specific hobbies, tastes, preferences and interests appearing down the right-hand side of your Facebook page? You’ll notice that: • Some really don’t appeal to you • A small percentage make you click on them right away • … and yet a third group appeals to you, but it may take you days of repeated exposure, seeing the same ad many times, before you finally give up and click through. You want your ad to be in the latter 2 categories. And you achieve that through solid, wellresearched long-tailed keywords (combined with your irresistible, curiosity-arousing 25 character headline and 135 character body text). Get those elements right, and you’ll have an ad that bypasses casual searchers (how many righthand- side Google search page paid ads do you ever click on, compared to Facebook Ads?) and zeros in on a 75% pre-sold, pre-qualified market. Will This Work For You? Some people will tell you that Facebook Ads don’t work for business purposes, but that’s simply not so. It should speak volumes and give you a big, fat clue about its potential when you realize that major companies are taking full advantage of Facebook Ads, in creative ways. For example, according to Facebook’s own Marketing Solutions page… • Honda recently used Facebook Ads to keep consumers updated (and do serious damage control) after its recent spate of shocking recalls. • Budweiser encouraged social interactivity with its customers when it invited them to select which commercials to show during televised sports games. • Guitar Hero became the first online video game to reach 1,000,000 fans on Facebook Even Coca-Cola jumped on the bandwagon, selling “virtual bottles of coke” and promising to donate $1.00 for every virtual bottle sent to their favorite cause. These 4 examples alone show you the sort of creativity you can employ (and flexibility you can take advantage of) when creating your Facebook Advertising campaign! “Likesumers” If you’ve been wondering what a “likesumer” is, it’s yet another social phenomenon you can use to your advantage. According to Forrester Research, a “likesumer” is simply a consumer who has “become a fan” of a brand on Facebook. This brings us back to Facebook Ads’ third biggest advantage… interactivity. It’s a proven maxim: Get people to engage as a participant, rather than as a spectator, and their stake in what they’re engaging in becomes personal and more positive. Use an app or a product and click the little “Like” text link on your Facebook page, and you are not only contributing to its statistical popularity, but personally endorsing it! This can help 2 particular types of “product” in particular… 1. Apps (applications such as Zynga’s “Farmville” game) 2. Brands Allowing people to become Facebook fans by clicking your “Like” button should be a definite part of your branding campaign… and as for Farmville’s meteoric rise, it is legendary. One only has to take a glimpse at its U.S. Alexa rank of 370 to see how powerful this can be. Alexa summarizes this popular app game thus: “… farmville.com is visited more frequently by females who are in the age range18-24, received some college education and browse this site from home.” This is right in line with Facebook’s “18-34 female” broad demographic – but the truth is, you can certainly reach other target customers in different demographics, if you take a close look at Farmville’s stats from Quantcast.com: Keeping in mind that a less broad and more specific demographic is likely to be yours (unless you create a truly buzzworthy product like Farmville) you can certainly play to small niche Facebook markets. A good rule of thumb is to make sure the niche customer you wish to reach actually does operate via social networking at least as much as – if not more than – through standard PC use and Google searches. You can also target specific geographic areas, using Facebook Ads (by country, state or province, town or city). And remember, when someone brands him or herself as your fan (or “likesumer”) when they click your “Like” Button, they are letting you know they are ripe for your offerings. Your Profile Pages is Your Friend! The main reason you can target so specifically, in spite of Facebook itself have a broad, generic demographic, can be attributed to profile pages.

Sample Content Preview Greetings, and welcome to the top fifteen quick-fire question and answers section. Throughout this area we're going to take fifteen of the most popular questions asked by online marketers, put them in a list, and answer them in the quickest possible way. The reason I wanted to get this in here, is because in many cases, it's not rare to see people who haven't reached their goals relating to online business, going from guide to guide, posting in forums asking these very general questions. More often than not, they're either ignored, people try to sell them stuff claiming this to be the big answer they've been looking for, or the answers they receive are just not straight forward enough and go off on tangents, don't give the full story or even deviate from the original question altogether. I remember when I first started. I was asking a lot of questions, gaining as much insight from anyone I could find. The frustrating thing was not only did I rarely get an answer of any substance that I could act on, but I can see now that half of it was total waffle anyway. It was almost like nobody actually knew the answers to what I was asking. And so, I present you with the top fifteen quick fire Q&A section, which will remove all the frustrations of not getting straight answers about, what are in my eyes, a mix of the top fifteen needs of marketers, coupled with what seem to be the most asked and least best answered questions. I hope this will make things a lot clearer for you. How do I get traffic? This has to be the number one question asked by online marketers, and I come across it regularly, and for good reason. After all without getting hits to your site you can't sell anything. The problem is not only do most people go about this the wrong way, but when this question is approached either directly or through guides, they're giving incorrect answers too, which, if you've asked it before, will consist of buying some sort of service or some sort of ad that will solve all of your traffic problems. Although this may seem like the way to go at first glance it's actually totally counter productive to your efforts. One thing I want to point out to you first is that your initial aim isn't to get hits to your site at all, and getting a massive amount of them isn't a priority. Understand that you only need to pull ten or twenty thousand hits in total, ever, to your sites to make them successful. Of course this will go up as you progress through your resource building, and that's key here, the resources that are built and that you can use over and over again. (That’s your big 5, affiliates, list, customers, long term customers and joint venture partners). The problem comes when someone tells you to go out and buy ads from wherever it might be, search engines, e-zines, whatever. If you don't have the resource collection methods set up to collect the big 5, you're going to have to be starting all over again with your promotion every single time you launch a product. This is the exact reason that, no matter how many hits some marketers get to their sites, they will never earn more than a couple of thousand dollars a month profit, if that even. The second problem comes when people assume, or are indeed told, that you need to get hundreds of thousands of hits to be a success. This is definitely not true either, although again I see how it may seem like that on the surface. That's why I always teach intro products and follow-up large products, because lets face it, how many $1200 products do you need to sell in a month to equal your current personal income from your job, if you have one, or to reach your goals of having more free time, more money in the bank etc. Also, let’s not lose sight of why we started in online marketing in the first place. It definitely wasn't to spend massive amounts of cash trying to get your website stats to read high numbers. Numbers don't mean quality, no matter what anyone tells you, this is fact. Compare one single 10k list of joint venturing to 100k subscribers of an e-zine ad. I assure you, for a start, you'll get more click-thru from the JV in the first place but put the numbers together and you'll get a far higher percentage of sales through the single quality joint venture. So how do you get more hits to your site? Well first off the question is void because more rarely means you'll get better results. Look for quality, and the answer is joint venturing, building these resources, and having others promote your products for really high commissions to attract the numbers. If you're only hitting a few thousand hits per month from these joint ventures, that's not a problem. Forget guaranteed hits, forget e-zine ads for directly promoting your site and forget search engine positioning. They might bring you more in the way of numbers, but it's big sales we want, not big numbers. In that situation always think quality over quantity, which is what the whole of this report is teaching. So ask me again when you’ve carried out a couple of joint ventures and have begun to build your affiliates, your customer base, your contacts and your list, how do you get hits to your site? That’s why you’ve been building your resources. That’s where your visits and sales come from. The more products you launch, the more resources you gather, the easier this is. The most expensive time consuming part is getting started. After this, it’s cheap, quick and easy to recycle what you’ve gathered to produce a never ending flow of visits and sales. How do I build my email list? Another of the most frequently asked questions in the online marketing scene that comes especially from people who haven't created their own products yet, is how do I build my list. Everyone has grasped the concept of building your own media outlet, that you can promote to again and again without having to pay a penny, that usually consists of the most targeted people, and those who are going to buy your products on the grounds of trust and the quality of your previous work. And right there, that is the key to it all. By the time you have your own list that stretches over the five thousand mark, you should at least have one product, and the majority of people should have come from the promotion of that product. Avoid anything that asks you for cash to put subscribers on your list, because, if you haven't tried them already, let me assure you that compared to what you can achieve through joint ventures and other means, the quality of the list will suffer although not necessarily it's size. As we talked about above however, it's the quality that matters for both your current promotion and your future promotion. Size is definitely not everything here. The ways in which we're building your list don't involve direct methods. Something that you can plug money into to, wake up in the morning and suddenly have a massive responsive list to promote to. Agreed you might end up with a massive list but they'll be far from responsive. Concentrate your efforts on promoting your products and at the same time, whatever action someone takes through your sites, make sure that they end up on one of your lists. If we look at things this way, all it takes is for them to either buy something, signup for something, jump into some follow-up, join your affiliate program and so on. Never create anything that allows customers to go through the sales process on your site, or any process at all for that matter, and then lose contact with them. This is not the way to do things. Of course, speed is also an issue for many people out there. I'm sure you don't want to be hanging around only to find a few years later that your list has only reached two or three thousand subscribers. You want a lot, you want a big list and you want it quickly. I understand how it is and I hate waiting for things to build up over time too. This is exactly why we make sure that everything you do, related to your site, involves collecting names and email addresses for your list at some point or another. Let’s look at some numbers starting off with the simple joint ventures. Say for example you score a joint venture that brings you two thousand visits from someone’s personal list. Now with standard e-zines I can understand how you might not see this as being much, as the number of people who subscribe, compared to the number of people that visit, can indeed be lower than you expect. But through joint ventures, with these quality lists, I've seen subscription rates top one in three, and it's not unusual for at least 25% of your visitors to subscribe to something if your sales copy is doing its job. That may not seem like a lot right now, but let’s say you take ten joint ventures and manage to pull in a list of 5k, which shouldn’t be too much of a problem if the quality of your JV's is nice and high and you get a good number of visits. A 5k list is all great, and you'll also be making money through sales on those joint ventures. Although when you start to couple in your affiliate commissions that you make sure are real high, in fact, so high that you may not even be making a direct profit, the resources will sail in. This is your profit. Not the money from the sales, but the resources that you're building. This is why you gave up $50 per sale, and it's your affiliates coupled with joint ventures that are going to, if you'll excuse the cliche, set your list building on fire, not just numbers wise, but speed wise. Every single time you release a new product, you're going to be adding more and more people to your lists that you can promote to and have promote for you. It's another snowball effect, which is great because this means that you know the more you put in, the more you're going to get out, and every single product that you release will increase your resources, your list size included, and will add to your promotion power for future products. Thus you'll make a whole load more cash than you would have done by other means and methods. Before we move on I want to make one hundred percent sure that you understand how this works. People create their own list building sites that are geared directly to building their lists. This is great, it works, but when guides tell you that you should concentrate all your efforts on building your list, it kind of makes me a little bit angry sometimes, for the simple reason that they're not giving you the whole story by far. It's ok to look at list building as one of your main priorities, and indeed it should be, along with building affiliates, customers, long term customers and joint venture prospects, but for it to be successful, you have to integrate it into your other marketing methods, and this is what most fail to tell you. Once you've mastered this and understand, again, how each of these resources tie into each other, and cannot be seen as separate entities, you'll start to see bigger and better results, and they will come more quickly too. Now if you think about what I've just told you, and step back, you should be able to see immediately how this isn't a case of go out and get as bigger list as possible, as quickly as possible, on your own. This is what many guides teach, but as with the success of the whole system it's tying resources in together through the launch of your own products.

Table of Contents Chapter 1 – Locating Trends. 4 What's Hot Online Changes At Light Speed .. 4 Vision And Planning Can Put You On Top ..... 5 Planning Pays Big Dividends ....... 6 One Hour A Day Can Make It Pay . 7 Getting Organized From The Get Go ..... 8 Tools You Will Need ..... 9 The FireFox Web Browser: ..... 9 Free Service Account's and Tools You Will Need .. 9 A “My GOOGLE” Account: ... 9 Login Database Tool ...... 10 Use Gmail for all Your Hot Trends Projects E-mail ...... 11 Organizing Your Trends System . 11 Browser Set Up .. 13 Setting Up FireFox 13 SEO for FireFox Add On ....... 13 Google Tool Bar for FireFox Add On ... 13 Don't Get Carried Away 13 Now Set Up Your Bookmarks Toolbar . 14 Hot Trends ..... 16 Insights ... 16 Checkout Trends .... 16 Google Sets .... 16 Google Alerts . 16 Loading Your Blogger Tab .. 17 Staying Organized ...... 18 Always Be Prepared To Take Advantage .... 19 It's More Than Just Record Keeping ... 20 Chapter 3 – Using Google ... 22 What Are Hot Trends? 22 Chapter 4 - Research .. 25 Picking A Hot Trend ... 25 How HOT is the trend? .. 25 When or If the Trend has Peaked ... 25 Can It be Monetized? ..... 26 How long is the hot trend likely to stay hot ... 26 Researching Hot Trends Attitude ....... 28 How You'll Make Money with Your Hot Trend Blog ..... 29 Pay Per Click Systems 30 Ebay ... 31 Other Affiliate Programs .... 32 Blogging A Hot Trend . 36 Hot Trend Blog Content ...... 37 Your Blog Post - Entering Your Post .... 38 Nothing Fancy....... 40 Setting Up PPC And More ... 41 Sample Content Preview Obviously this timeline is a approximation and some steps will take a little longer and some a shorter amount of time. There are a number of variables that will come into play with each hot trend you decide you might profit from. Just as obviously, in the beginning you will certainly take more than an hour to feed a hot trend into your system, but based on my experience I believe you can get your hot trends into your system in about and hour by the time you have done 4 or 5 hot trends. Set yourself a goal of being able to do it in an hour. If you always take longer, say an hour and a half or even two hours, you can still see a profitable return for your time spent. One of the variables that will have a definite affect on your project completion time is the type of trend it is and whether or not you incorporate some of the optional or alternate promotion methods or strategies. That will depend largely on what you estimate the potential life of a hot trend to be. Regardless of whether your research to deployment takes you one hour or more, having the tools in place to organize your system in one place will help you to cover the necessary steps in as little time as possible. Getting Organized From The Get Go As with any marketing system there are certain things you need to have in place so your campaign can be built and launched in as timely a manner as possible. The less time you have to spend on getting your campaign launch ready, the more time you will have to spend on other money making efforts and therefore more potential return on the time invested. Any tool that can help you to organize your hot trend profit system campaigns will ultimately save you time. Your time is worth money. So lets save some money so more of what we make is profit. All of the organizational tools you will need for your hot trends profit system are available online as free downloads or free web based services where you just need to sign up for an account. Below are links to the free downloads you will need to build your system. If you already have some of these programs in place that's good. You may be able to use them as is or you may want to set them up separate from your current software in your program files in a different directory. This first list is software. The second list down will be free web services. Tools You Will Need The FireFox Web Browser: We will be using Mozilla's FireFox Browser for a number of reasons including it is more secure than I.E. but more so because of it's plugin Addons that will help you organize your system with blazing speed. If you don't already have FireFox running on your computer, you can download it here: https://www.mozilla.com/ click on the big green download button and save it to a folder you will or have named: @ProfitTrendsSoftware - the @ sign will move the folder alphabetically to the top and make it easier to get to when we start setting up your programs. WARNING: DO NOT SET THIS UP until you get to the "It's All Browser Based" section of Chapter 3 Free Service Account's and Tools You Will Need A “My GOOGLE” Account: If you already have a GOOGLE account, you will want to set up another one just for your hot trends projects. If you already have an account, you will need to sign up with a different e-mail address. Even if you have a Gmail account set up you should set up a new Gmail account. The purpose being you want to keep everything in this account separate from any other information you store online. It is cleaner and easier that way. Just go to: www.google.com/accounts/NewAccount and sign up. You will be sent information at your Gmail account (If you already have an account) or your alternate e-mail account. NOTE: from time to time GOOGLE changes their mode of operations as far as these sign ups go so you may have to use a little common sense to read between their lines to get a new account. Most of the tools you will use with this system will be from GOOGLE. To access any of the tools referred to from here on, (Before you bookmark them), just sign into your Google account home page and click on the tool icon of the tool you want to work with. You can also reach your account home page by using this link: www.google.com/accounts/ManageAccount Login Database Tool You will be required to enter a username and password when you sign up. You will be signing up for several free services. If you don't have a login info database like RoboForm you need to get one. It will save you untold frustration, time and probably your sanity. You can get it here: https://www.roboform.com/ there is a free version but it only holds login information for 10 logins. You'll need far more than that. In a perfect world you could just use the same username and password for all accounts but that's just not the way it works online. Some will assign your a password. Some will want a user name, some will use your e-mail address as your username. Login Database Tool - A Free Option: You can use the "AllPass" database for login info. You can get it here: www.LastPass.com It is by no means the user friendly, feature rich and powerful of a tool that RoboForm is, but you can get by with it for now. There are numerous tools from GOOGLE you will use when we get into setting up your system. When you are logged into your Google account, all Google tools will be available through the same account and you should not be required to login to use any Google tool unless you have logged out. The only services that run contrary to that rule are AdSense and Adwords.