Table of Contents Table Of Contents Introduction .. 4 Chapter 1 - How to Figure Out the Right Kind of Video to Make 6 Understand Your Audience ... 7 Doing the Same is Not Going to Cut It . 8 Chapter 2 - Figuring Out Your Competitors' Best Videos ... 10 Pick Your Competitors' Best Videos 11 Key Warnings to Keep In Mind ... 11 The Bottom Line . 12 Chapter 3 - Improving on Your Competitors' Videos .. 14 Be Clear on the "Industry Standard" ... 14 Figuring Out How to Improve Your Competitors' Videos .. 15 The Problem with Improvements 17 Commit to Testing Your Improvements. 17 Key Elements You Can Test When Improving Your Competitors' Videos ... 18 Chapter 4 - Upload your video to YouTube and other platforms correctly .. 20 Understand your mission . 21 Make sure you categorize your videos correctly... 21 Pick your tags correctly . 21 Chapter 5 - Writing a video script that works ... 23 Make sure you mention your keywords in your video 23 Get to the point quickly . 24 Deliver on the needs of your viewers . 24 Link to previous videos within your script 25 Call your viewer to action. 25 Remember to call them to action for subscription purposes ... 26 Chapter 6 - Promoting your video within YouTube . 27 Create and engaging profile on YouTube .. 28 Put up a professionally designed YouTube channel 28 Comment on related videos . 28 Engaging with other influential channels .. 31 Chapter 7 - Promoting Your Videos Outside of YouTube ... 33 Embed Your Video into Blog Post ... 33 Find Existing Facebook Groups and Pages 34 Build Your Own Accounts on Social Media .. 35 Auto-publish Using Social Media Publishing Tools . 35 Auto-publishing Checklist 36 Social Media Engagement Checklist ... 37 Other Traffic Sources . 39 Chapter 8 - How to Sell Better with Your Video ... 41 Optimize Your Video Type .. 42 Understand Your Goal .. 43 Use Question and Answer Formats 44 Mix It Up by Using Influencer Appearances . 45 Chapter 9 - Monetizing Your Videos .. 46 Your Number One Monetization Weapon . 47 Your List Turns Casual Video Viewers into a Captive Audience... 47 Your Number Two Monetization Weapon. ... 48 What will you be selling? .. 48 Chapter 10 - 8 Key Video Marketing Best Practices You Must Always Remember 51 Invest in a Powerful Video Script 51 Pay Attention to Video Length 52 Develop a Brand . 52 Always Engage Your Audience ... 53 Call Your Audience to Action .. 53 Interlink Your Social Media Platform Videos 53 Invest in Branding Elements 54 Invest in Social Proof . 54 Conclusion .. 56 Sample Content Preview Chapter 2 - Figuring Out Your Competitors' Best Videos In Chapter 1, I gave you an overview of how reverse engineering works. It's pretty straightforward. Basically, you come up with a list of keywords that are related to your niche. Next, you go to Google Adwords, get an account (it's free), and access their keyword planner tool. Once you have access to the Google keyword planner tool, find keywords that are related to your niche. For example, you know that you want to sell dried mango chips online through video. Fair enough. You go to Google Adwords' tool and you type in "dried mango chips." It will do a good job spitting out all sorts of keywords that are either directly related or thematically related to your niche. Use your common sense to filter these keywords. Next, enter each and every one of these keywords into YouTube. You will then see the videos of your competitors. The same applies to Facebook pages. Look for official pages of your competitors selling the same stuff. You can do the same on Instagram using hashtags. You just turn your keywords into hashtags. Whatever you do, find all your competitors on all these platforms. To save time, I would focus on Facebook, both the pages and the groups, Instagram, and of course, YouTube. Pick Your Competitors' Best Videos I know you're probably scratching your head at this point. You're probably thinking, "Okay, great, I'm supposed to reverse engineer my competitors' best videos. I already know what they talk about, but how do I know what's best?" Well, the good news is, these platforms make this very easy for you. In fact, it's quite transparent. On YouTube, pay attention to their views and engagement. By engagement, I'm talking about the number of comments and likes. This gives you an objective standard as to which content your competitors offer that truly get engagement. I need to insist on this. You need to use an objective standard because otherwise, you're just going to be trusting your hunch. You're going to be watching video after video, and the only thing you have to go on is that you like one video more than the other. That's not good enough. Not even close. So the next thing that you need to do is to go on Instagram and look for the same indicators of success. Again, engagement. The same applies to the videos on Facebook groups and Facebook pages. Key Warnings to Keep In Mind So far, it seems like everything is cut and dried. It seems like everything is pretty straightforward. But I have a little bit of a warning for you: things are not what they appear on social media. I know, it's shocking, but believe it or not, people do buy video views for social proof. Now, you may be thinking to yourself, "Why would somebody publish a video on YouTube and buy views, fake or real, for that video? What's in it for them?" Well, it's one thing to look at the obvious, which is that the people that they are hiring or the software robots that they are retaining to get those views obviously won't buy. Often times, the people that they get to view these videos for less than a cent actually come from countries like the Philippines or India. These people are usually not the target market for such videos. So are these people wasting their time? They're buying for social proof. What is "social proof?" The easiest way to explain social proof is to imagine yourself going to a new city that you've never been before. When you pass a restaurant, would you be more likely to enter and eat at that restaurant if there is a lot of people there, or if it's completely empty? If you're like most people, you would not eat at an empty restaurant. Subconsciously, you're equating or associating the emptiness of the restaurant with the quality of the food. Now, that's arguable, but that's how the human mind works. The same applies to your video. When you promote your video and people see that there are only 20 views, they might automatically read that as a shorthand for the quality of your video. They think that if only 20 people viewed your video, your video must suck. Now, you know, and I know that that's not the case because you reverse engineered the very best videos of your competitors to come up with something new and cutting edge. But you know what? Consumers couldn't care less. All they see is the number. All they see is the fact that your video has 20 views and they have better things to do. Sure, your video is in a niche that they are interested in. Sure, your video has a very catchy title and it seems that the thumbnail picture of your YouTube video is quite engaging indeed. But all of these really aren't going to help you if you have very low views. This is why a lot of big name brands on YouTube and elsewhere buy views as part of normal business. You have to understand that this is happening. When you determine which videos to reverse engineer and which of your competitors' videos to copy, you have to consider this fact. You have to factor this in, otherwise, you're going to make a mistake. You might very well reverse engineer the wrong videos. Can you imagine that? It happens all the time.

Sample Content Preview Why did you come to this site? If you run a flower business, then your customer probably showed up to buy flowers, not to read about the history of how it’s beenhanded down from your grandpa. If the order form or catalog isn’t the very first thing they see, then a link to it should be the first underlined text they come across. Everything else should be in the menu, or in the sidebar, or at the bottom of the page. But the middle of your screen is the prime real estate. You viewers are typically there for one thing, put it right in front of them. Your NAP information(Name, Address, and Phone number) should be readily availableas well. Typically, this information is either found on a side-bar, or down at the bottom. This way it’s displayed on every page of the site, and the user (and consequently, the web spider) doesn’t have to go hunting for it by clicking every option on your menu or anything. It should be on every, single, page; and it should appear identically. If you do have an “about us” page where it is listed as part of the content, that’s fine. Two to three total impressions are the max, not because you should spam your address all over the place, but because you might have a map page, or a how to find us, or something similar. You want this information to be tight and easy to read. No fancy fonts, make it large enough to see. The one thing that is incredibly important is that the information appears the same, everywhere it is listed. Check every instance of this online business card to make sure they match, and search engines will treat you favorably. If you have a transposed number in your zip-code, or a different formatting for your telephone number, it will be frowned upon. Remember, spiders aren’t people, they’re programs, and as much as they are attempting to emulate a user experience, they aren’t actually loading content, or seeing the page as your human customers do. To plan for the future, all text on your site should be spoken in the language of human speech. The sound and feel of every little blurb should sound as you would if you were speaking directly to your customers. This is where overuse of keywords will become obvious, and a natural language approach will be better for voice searches and navigation, which are becoming more popular all the time. The easiest way to keep NAP informationstraight is to create a business card widget. This will ensure that the information is copied accurately and consistently across your website. And even though it isn’t part of local SEO, you will want to check all of your advertising and use the widget there as well. Consistency is key. Another advantage of the business card widget is that you can add a professional logo to it, to help brand building. You can even design it to look just like your business card. Just be sure that the text information is actual text. Your email address can be linkable. Make it easy for the spiders to find everything. Don’t abuse keywords. More and more, search engines are scanning for keyword spamming. A better approach is to make sure that the focus of the article or text necessitates the need for keyword placement. Long tail keywords in the page title are important. This isn’t just the first thing a customer sees, but how spiders decide the focus evaluation of the rest of the article. Use keywords to be specific about the product, service, or topic of discussion, and make sure that they reflect what is in the title of the post. Don’t just shoot for the most search engine hits. Aim for the keywords that make you stand out from the competition. In the flower businessexample, if most of your customers want flowers for proms and dating, then you can use specific flowers or arrangements they might be searching for. “Corsages and Boutonnieres for Prom Night, and add a Roses or Bouquet” versus “A Flower for your Girl.” • Which one do you think is going to get more hits on Google? • Which one is going to tell your customer that you have a selection? • Which one is going to hint at the fact that you know how to get a guy just the rightarrangement for the big night? The title also makes it easy to focus the article around arrangements, which will give you natural language approaches to re-use each keyword several times without appearing like you’re trying to spam. This will be rewarded by both your customers, and the search spiders.

Sample Content Preview Online advertising isn’t completely dead. Platforms like Google have made it possible to reach your audience one person at a time, based on whatever they are searching. You WILLfind customers that are already prepared to buy. You’ll find people interested in your brand, or your industry. This is the modern version of the billboard. Results will vary, but keep a close eye on your ROI. If the ads aren’t working, then maybe a “billboard” isn’t right for your business. The modern Internet ads do have important distinctions from billboards, and one of them is focus. Imagine a car full of people, on their phones, driving past your billboard. They miss the billboard, but see Facebookads for products related to their most recent Google and Amazon searches. Which is more effective? You don’t have money to waste showing ads to people who will never want your product, Adsense and Facebook allow you to focus on specific audiences so youget your ads right where you want them. Backlinks are essential. Especially if your company is web-based. You need redirects from everywhere leading to your site, and you need links going to other sites. Engage on social media, in forums, on reddit,in the comment section of news sites, everywhere. Leave posts on blogs. And every time, leave a little signature calling card to a product or post on your site that does the job better. Put external links directly into your signature on forum posts, andselect forums that are specific and centered on your niche. If you think about it: it’s free advertising, and generally a fun way to help people while earning their trust. Make the front page of Reddit with a cute video starring one of your products, and your brand will soar to new heights. In this marketplace, you need to stay engaged, and you need to stay dynamicat all times. Complacency is not an optionhere. Keep up with every new social platform as it hits the market, and explore ways that you can use it to promote your brand. On the topic of out-bound links. Search engines will like your site better if you have working links to relevant and popular content. Your customers will also appreciate it when you bring the information they are looking for straight to them. If you know that every one of you customers will need a supplemental product that you don’t offer, then make it easy for them to stay on your site by finding the best products to accompany yours, and linkto it. Offer tips on different ways that they can enhance their own lives, especially with your products. Show them pictures and videos of yourself using the products. Make them believe. Make them loyal. You can be the expert they go to for all their off-site links, and they will return. They might only come back for the link page at first, but sooner or later, they’ll look about the site, and possibly purchase your service. Add bookmark pages specifically for directing traffic. Outbound links are a win for your customers and your search engine ranking, so take them seriously, and only link to the best content. Like it or not, blogs are here to stay. They are the single most critical link in the chain of brand building, and you can use that chain to your advantage. Reach out to bloggers. Find out who they influence. Blogs that target niche markets are the perfect place to send free products for review, especially if they have large or influential audiences. Believe me when I say that juicy headlines excite bloggers more than the media outlets that steal stories from them. Send them what they want. Get them on your side, and they will give you backlinks, reviews, allow you to post guest blogs on their pages, and get your name out to thousands of waiting customers. Blogs are influential, they’re current, and they will bring your brand to audiences that you might not be able to reach. Vloggers are the new bloggers. Give them visually appealing, branded stuff to talk about on their YouTube channel. You can tell at a glance how popular a video blog is by looking at their page views on YouTube.

Table of Contents VIRAL MARKETING FOR YOUR ONLINE BUSINESSES..3 THE ELEMENTS OF A SUCCESSFUL VIRAL CAMPAIGN..3 THERE IS A FREE LUNCH, AND YOU'RE SERVING IT.3 SHARE AND SHARE ALIKE..4 SOCIAL NETWORKS4 LEARN TO USE YOUR FRIENDS AND THEIR RESOURCES.5 MAKE IT SPECIAL6 GOING VIRAL8 HOW IS “VIRAL” MARKETING UNIQUE.13 STRATEGIES..14 GIVES AWAY VALUABLE PRODUCTS OR SERVICES.14 PROVIDES FOR EFFORTLESS TRANSFER TO OTHERS.15 SCALES EASILY FROM SMALL TO VERY LARGE.15 EXPLOITS COMMON MOTIVATIONS AND BEHAVIORS.16 UTILIZES EXISTING COMMUNICATION NETWORKS.16 TAKES ADVANTAGE OF OTHERS' RESOURCES..17 HISTORY AND VIRAL MARKETING CAMPAIGNS17 CLASSIC HISTORICAL EXAMPLES.18 OPPORTUNITIES & IDEAS..21 METHODS THAT WORK22 WINNING A PRIZE22 INFORM THEM22 FREE TRIALS23 PLAY A GAME..23 OPT IN NOT OUT24 BASIC MARKETING27 TRACKING COSTS.28 DEFINING SUCCESS.28 IMPORTANCE OF HAVING A PLAN.30 REWARD COSTS30 1. GET THEM TO SIGN UP..31 2. TRACK THEM..31 3. BOOST SALES.31 4. OFFER THE RIGHT REWARDS.31 TARGETING THE RIGHT AUDIENCE..33 SEGMENTING CUSTOMERS.33 FURTHER SEGMENTATION34 AUDIENCE SEGMENTATION DEFINED..35 GATHER SEGMENT DATA.37 TARGET PEOPLE WITH MONEY..38 Sample Content Preview GOING VIRAL Can you force a viral stampede? Probably not. But there are things you can do to give your marketing tactics a nudge that might just send them over the edge. Great content. This cannot be stressed enough. Without this, no matter how much effort you put into your marketing strategy, people are just not going to pass on links or eBooks or newsletters that aren't any good. Make an effort to go the extra mile for your readers, and they'll reward you by bringing in new customers for you. Before we get into the specific aspects of viral marketing, what it means and how to implement it, let’s spend a little time discussing the concept of traditional marketing, what it is, how to implement it. There is nothing ‘magical’ about the concept of marketing. Simply put, marketing is any action that puts your company or its products in the minds of potential buyers of your goods and services. There is some magic however in successful marketing–a subtle blend of knowing your target audience and what will both be memorable and yet not overshadow the key elements that you need the target to remember. This, of course, takes research into what the potential sales of your goods or services might be as well as understanding possible pricing margins and the profitability that is possible for the given market; the costs of marketing can’t be such that your efforts won’t pay for themselves in the long run. Obviously the most important part of any marketing scheme is the product itself– some things sell themselves and simply need to be introduced to the public to be recognized for the value they have. Others may be necessary and life altering, but may not be clearly understood, or the value may be undermined by availability from other resources. The next most important aspect of a successful marketing scheme is to match the price point to a level which people will pay, and which allows for enough volume of sales to maintain future advertising and development—without being so high that it encourages others to enter competition with you. Finding a successful price point starts with looking at your customers and the market niche, then at any competitor's current pricing models and how customers feel about those price points. If you find you could sell for half the price of existing vendors, but the public believes the price of the goods is already fair, then entering too far below current market values may cause them to believe your product is of a lower quality or has less assurance of longevity. An excellent example of a price that is unwarranted but widely accepted is diamonds–except for the fact a diamond is one of the hardest natural substances and is as pretty as cut glass, it has very little value and is not that difficult to obtain or process. So why are they so expensive? Simply put, because the people in the business tightly control the price and help with marketing campaigns to set public acceptance of the existing price points. Another one of the Seven Ps that is not as vital today in the Internet-driven world (but still bears thinking about) is the place—either where you will be presenting or obtaining the products you will be marketing. For most Internet-based businesses, this really boils down to the shipping model and company you will deal with to get the products to your customers. But for some, a physical retail outlet is still an important aspect of your business image and the way your company will be perceived. There are things to consider here, too. For example, one vendor providing cheaper shipping but not enabling you to deliver without signatures can be an issue—your customers might be annoyed at having to take time off work or go to another location to obtain the product they will be anxiously awaiting. Having to arrange a schedule or fight to obtain the goods may override any excitement your successful marketing may have created. Of course, being able to physically hand someone the product in a nice bag from a retail outlet is the ideal scenario: but today most business deal at least in part with online and magazine sales. Other options may include sales at onsite locations such as exhibitions, conventions and fairs—all of which offer the same opportunities to stand out from your competitors as a retail outlet, but mean some additional planning and thinking ahead. The “P” for Promotion is a key attribute to marketing, and especially viral marketing–it is the aspect where you pump up the public's knowledge and understanding of your goods or services in any manner possible. Smaller budgets mean more clever marketing approaches, but some concepts you can bear in mind that should work regardless of the amount of funds available to your campaign include: - Indirect approaches such as PR can be more effective than 'above-the-line' activities like advertising. Coverage in the kinds of publications your customers read is worth its weight in gold, so don't be shy about approaching newspapers and magazines. Most journalists are keen to hear good stories, particularly if you make it easy for them by supplying photographs with a press release. - For many new businesses, local coverage may not only be easier, it may also be more effective at generating sales. - Know what works—look at how others in your field do it to see what kinds of promotions have been successful. - Don't underestimate the effectiveness of small-scale advertising in local papers, bulletin boards, and directories such as the Yellow Pages. - Come up with a catchy slogan that customers can recall easily, and get involved in local community activities. - Consider direct mail, telesales and the Internet advertising to win new customers. With the proper planning and a vision of exactly what you're trying to achieve, you should be able to hit just the right promotional mix of advertising, direct marketing and public relations. In many cases, you can learn by examining how your competitors handled early promotion concepts. Just be sure not to try and copy theirs—being unique and new is a vital element of successful marketing. Your people can be your biggest asset or your most visible deficit–even if you’re the only employee of your company, the attitude your customers see from you at all times (whether real or just perceived) has a major impact on how your business is perceived. Ideally, you should reward existing customers in some way, and preferably a manner that your competitors do not and to provide personalized service of some kind. It can cost you between three and ten TIMES as much in advertising revenue to replace a customer who has gone to a competitor than to just keep them in the first place. So in some cases you can come out ahead in the long run just by losing a little on a few key transactions. One way to improve your customer relations is to welcome complaints, and to provide feedback to the customers who complain, letting them know that you value the input and what actions, if any, you are going to take based on their complaints. If you are not making changes, explain why. Establishing that you understand their position but cannot address it for whatever reason is the least you can do—provided doing so doesn’t open you up to legal action! Process refers to the methods and systems you have in place. These are what you utilize to deliver your products and track your customer satisfaction and sales as well as the costs, potential earnings and ongoing expenses per revenue generations. As far as marketing is concerned, it is perhaps the most important of all aspects of running a business. This is because with improper processes in place, you can neither understand nor extrapolate your real costs and revenue generation, and may very well be running at a long-time loss despite having profits being shown on the books currently.

Table of Contents Table of Contents.....2 Chapter 1 Outsourcing Software..3 Creating a New Software Solution—the Components of a Software Project 4 Creating a New Version of Existing Software.5 Project Visibility....7 Project Size as a Determining Factor...8 Chapter 2 Blueprinting..9 The Vision Statement....10 The Requirements Document..11 The Product Specification...13 Sectioning the Requirements Document.16 Getting People Who Need to Read the Document to Actually Read It...22 Writing Tips....23 Reflecting Changes in Requirements.24 Documenting Requests for Enhancements...25 Outsourcing Your Requirements Document and Materials25 Chapter 3 The Best Outsourcer..27 Choosing a Service Provider....31 Chapter 4 The Best Outsourcing Sites..33 General Principles For Using Online Services.....33 www.elance.com – Old School Outsourcing.39 www.guru.com – Covering Every Base...39 www.vWorker.com – Focusing On The Code.....40 Chapter 5 Project Management..42 The Four Stages of a Project...42 Sample Content Preview Ancillary Programs: In order for software to be deployed to end users, it often requires an install/uninstall program, special customization/security modules, or components to allow communication with different types of hardware. These ancillary programs need to be defined, written and tested just as the mainline programs do. Documentation: On-line help, user manuals, training guides—these can all be very important part of a software package. Quality Assurance: Although you should expect programmers to check their code for errors, software should be put through a separate, rigorous test cycle to insure that it works as required (and as documented). Testing software is a complex and important part of the development process and should not be left as an afterthought. Chapter 6 covers this area in more detail. Creating a New Version of Existing Software Perhaps you have already created a wonderful software product that's popular and profitable in its original market. You now want to make another version of the product that would tap into a different market. Create a customized version that targets a different type of customer. For example, a company that sells ticket management software to theaters and sports teams wishes to create a version that handles student enrollment for training companies. If your staff are not experts in the new target industry, you may want to bring in experts in that industry to help design the changes. In this case, you may want to outsource the creation of the requirements documents but have your staff handle the creation of the software itself—assuming that you didn't outsource the creation of the original product. Port software to a different platform. Perhaps your software runs on Windows PCs and you want to have a version that runs on Macs or Linux machines. Or maybe you have traditionally supported Oracle and SQL Server but are getting customer requests to support MySQL. Rather than purchasing a bunch of new equipment and hiring staff who understand the target platforms (or sending your staff to be trained), you might want to outsource the creation of the alternate version(s) of your software to developers who already have the expertise and the necessary hardware and software environment. Translate software into a different language. Creating a version of your software to sell in another country will almost always involve creating a new user interface and translating the documentation to handle language differences. This may be true even if you are targeting another English-speaking country, since the various "flavours" of English have different spelling and syntax issues. Depending on the type of software, other changes may also be necessary in order to comply with local privacy and data security requirements, or to be acceptable culturally or legally in the intended market. Localization projects are often very well suited to outsourcing, as it is usually more effective to hire a firm that is familiar with the language, culture and operating parameters of the target country than it is to try to develop that expertise in-house. Project Visibility Another way to look at software projects is to consider how visible they are both within your company and to the outside world. Most software can be divided into three broad categories: Internal software—such as accounting, payroll and inventory systems that are used by you or your employees to manage your business. You customers generally have no direct contact with this type of software. This type of software is often purchased outright (such as Quickbooks for small business accounting or Goldmine for customer contact management). If your company's needs aren't met by an off-theshelf product, outsourcing the development of the software you want may make sense, because it's unlikely that your employees will have the expertise and time to do it internally. Software used by/for customers—such as your web site, self-service kiosks in your store, on-line and over-the-phone sales and service systems. Again, your employees will likely know how to use these systems, but they may not know how to create or maintain them, so outsourcing may be sensible here. However, because this software is visible to your customers at least some of the time and because this type of software can be extremely "mission-critical", if you do outsource it, you will want to be very confident in the developer. Software that is sold to your customers—such as a video game, a tax accounting package, or the CD component of a book package. If the software is a major component of your product, you may have the expertise in-house to develop it yourself—after all, that is the business you're in. If it's only a small piece of your product, however, you may want your staff to focus on the other parts and to outsource the software portion. As with the previous category, this type of software is visible to your customers, so the margin for error is much less than with an internal project (most businesses can cope if their employees must work around an awkward software user interface or wait for an upgrade to an internal system, but asking customers to accept a low-quality or late product can lead to lost sales). Project Size as a Determining Factor If your software project is very small, and you have the appropriate resources inhouse, outsourcing may not make sense. This can be especially true if you want an existing piece of software modified. By the time you've explained how the software works and what you want changed, you may be able to make the change yourself (or have an employee do so). On the other hand, a small, self-contained software project, such as a developing an Excel spreadsheet for your salespeople to use to create job quotes for customers, may be perfect for outsourcing—especially as the first project you assign to a new contractor. Large, complex projects are often wellsuited for outsourcing, but definitely require a developer with sufficient resources and with experience in managing such jobs.

Table of Contents Table of Contents__2 Chapter 13 Adsense Money____3 How Does AdSense Know What Ads to Send?_6 Where do the Ads Come From?__9 Using AdSense for Monetization____10 Rules of AdSense_11 AdSense for Search___12 How Much Money Can I Make from AdSense?13 Chapter 2____14 Once You Are Approved for AdSense____16 AdSense Block Locations__17 Edit Me 18 Graphics and AdSense19 Chapter 3____19 AdSense Report Tab___20 AdSense Setup Tab____20 My Account Tab___21 Need More Help With AdSense?21 Chapter 4____22 Forum Signature Files_22 Finding Forums of Interest23 E-Mail Signature Files_24 Back-links Bring Traffic to Your Blog____25 Article Submissions___26 Press Release Submissions27 Blog Directory Submissions____27 Comment on Other Blogs__28 Team Up With Other Bloggers__28 Chapter 5____30 How Does a Search Engine Work?__30 Search Engine Optimization____31 Stay on Topic & Post Often33 Links____33 Keywords____34 META Tags___35 Ping36 SEO and Marketing Your Blog__37 Sample Content Preview Rather than you having to go out and find other companies to advertise on your website Google brings them there for you to advertise on your site. This saves you loads of time and has the potential to make you loads of cash in the process. It also brings your blog some seriously high quality advertisers. Most all of the biggest companies in the world advertise through Google! AdSense is intuitive, meaning that it reads your website or blog and then chooses ads which are relevant to the content it has found. This means that if you have a blog on cats, then AdSense will not put ads about working at home on your blog. The AdSense ads are great because they will be relevant to your topic and content which means you have a better chance of your readers clicking on them. How AdSense works is that if, for example, you have a blog about dogs, AdSense will place ads for things like pet supplies, dog training and other relevant goods and services likely to get the visitors of your blog to click on them. You will not see ads on a dog themed website for irrelevant things like weight loss products or make tons of money at home stuffing envelopes schemes. The ads will fit the topics you are writing about. What additionally makes AdSense ads great is that they can be made to blend in with the theme and look of your website or blog. This makes them less “ad” looking and they genuinely look like a totally natural part of your blog. While visitors to your website or blog don’t want to see blatant advertisements, they see the AdSense ads more as a part of your content or other links. This is good for two reasons. Number one, you do not want to appear to be trying to make money from your readers of your blog. Number two, your blog does not end up cluttered looking with a bunch of very obvious looking advertisements. You do not want your visitors to see a bunch of billboard type ads but rather ads which blend in with both your blogs colors and topic. AdSense does this very well and by using Blogger to host your blog the process is very simple. AdSense does not allow you to select the specific ads which appear on your site, but it does an amazing job of keeping them in line with the content on your site. AdSense also allows you to exclude ads from your direct competitors on your website if for some reason they happen to appear on your site. If for example you have a blog on which you sell your own goat cheese, the last thing you want in advertising is your competitor who also sells goat cheese coming up on the ads. Google understands this and allows you to easily exclude those ads from your AdSense ads. This is done on the AdSense console and we will cover that later in this eBook. How Does AdSense Know What Ads to Send? The AdSense engine at Google sends its bot, called Googlebot, out to visit your site on a regular basis to examine your pages. This bot is simply a program which reads your pages. Googlebot looks at your key words, the structure and formatting on your web pages, the native language of your site, etc… Using the information gathered by the Googlebot, Google then sends AdSense ads to your site which are the most likely to entice your visitors to click on them. The Googlebot will even tell AdSense if your blog is in a language other than English, so that your ads come to you in the language of your site. It wouldn’t be very good to see English ads on a Spanish site or vice versa. AdSense is available in many languages and regions around the world. And, the ads you will receive on your blog will be from your own region and in your native language. The longer your website is up, and the more you are scanned by the Googlebot, the more tightly matched the ads become to your content. At first the bot might misunderstand the meaning of your blog if you have not done a great job of using lots of relevant keywords. If you have a blog about coffee yet you talk a lot about your children in your blog message posts, then you might end up with ads which would interest readers of a children’s blog. If you want to monetize your blog it is important to stay on topic, most of the time, so that the Googlebot reads your blog and serves up the ads which you want to show up on your site. Knowing what standards Google is looking for on your website with their Googlebot, and keeping your blog to be compliant with those standards, makes AdSense work it’s best for you. For some unknown reason AdSense prefers pages with lots of text and not too many graphics. Googlebot also sees larger or bold text as having more importance than regular text. This means that posting large and bold key words can help AdSense zero in on the subject of your blog better. It also means that you will want to keep the photos and graphics to a minimum and make sure you stay on topic a large percentage of the time. If you want to have a blog with a lot of photos you might consider starting a second blog and hosting them all there and then link the two blogs together. One valuable tip for all bloggers is to make sure you start all of your blog posts with a large, bold, title at the beginning of the text section of each blog message post. It is very quick and simple to do this and yet it is very effective with AdSense. If your blog is about frogs and you mention frogs in your title and then again as a bold title at the beginning of your blog message post, the Googlebot can better understand that your blog is about frogs. Taking the time to do this simple thing will insure that the Googlebot understands more quickly what your blog is about and serves you up relevant AdSense ads. It also looks natural to your readers and isn’t distracting to them. It is also less time consuming than dealing with special tag words or any other search engine games bloggers play. Another good tip with AdSense is to make sure you use your topic’s keywords often in your blog post titles, and use them again within the content of your posts as well. For example, if you have a blog about chickens you will want to make sure your post titles mention the word “chicken” in them. You will also want to make sure you mention chickens, eggs, and other related words as much as possible within your posted messages. The more you can post relevant titles and content loaded with keywords, the better AdSense will work for you and send you relevant ads. You have a much higher click through rate for ads which are relevant to the topic of your blog. Think about the times you have clicked on the Google AdSense ads on a website you were visiting. Generally speaking, was it for something related to the topic you were already reading about? Of course it was. However, all of that being said, you do not want to overload your posted messages with keywords. Your reader wants to know that you publish your blog for them to read, not to make money from them. By posting a sentence which reads; “the chickens in my chicken coop are working on having more chickens in the spring...” looks like a sentence I tried to use the word “chicken” in as much as possible. There is definitely a balance to be struck between pleasing your readers and pleasing the Googlebot who serves your AdSense ads on your website. Instead of stuffing in those keywords try making more sentences or using them in the title and adding a bit more text to your message posts. You also do not want it to appear that you set-up your blog with a bunch of keywords simply for AdSense. You also do not want to copy content from free sites like wikipedia and then paste them into your blog. These blogs are called splogs (short for spam blogs) and doing this can get you kicked-off of AdSense and Blogger as well. You need a blog with good original content, not just a bunch of keywords. By creating a splog you can get a high search engine ranking temporarily but why would readers want to visit or return to your blog if all it offers them is some keyword garbage and ads to click on? It can take a bit of time for the Googlebot to visit your website and determine what its main topic is. If your website is new to AdSense, Google will not guess about your topic, it will simply place ads on your blog for charities or public service announcements as to not waste the advertising dollars of its AdWord clients. This is good for you the blogger as well. The last thing you want to do is to see ads on your blog which have nothing to do with its topic. By putting up the neutral ads Google has solved this problem. Where do the Ads Come From? It is logical that at this point you might be wondering where the advertisements Google puts on your site come from. Google has another program called AdWords where businesses and individuals can pay to advertise their websites via AdSense. These companies and individuals are assured by doing this that the websites their advertisements end up on will be relevant to the goods and services which they want to sell. Just as AdSense saves you time in looking for advertisers for your site, AdWords saves a lot of time, energy and money for those businesses who want to advertise on relevant sites without having to go out themselves and search for the sites to host their ads. Using the AdWords program, businesses and individuals buy AdSense advertisements in large blocks by bidding on them. Generally a business will pay for 500-1000 ads at a time. Based on their specified keywords, a business allows AdSense to put their ads on sites which would likely interest people who would be their potential customers.

Table of Contents Chapter 1 The Beginning . 4 A Short History of Information Technology 4 The Hellenistic World 5 Early Programmable Devices 6 Communications and Information Storage ..... 7 Information Technology Since 1980 .. 8 Information Technology Today . 9 Types of Information Tools and Media 10 Personal Computer .. 10 Storage Media ... 11 Internet Options and Communication .... 13 Chapter 2 Understanding BizIT .... 15 Assessing Your I.T. Needs 15 Desk and chair .. 16 Bookcase/Shelves.... 16 Table ..... 17 Telephone (And Phone System) 17 Computer and Monitor ... 18 Printer, Copier, FAX Machine...... 20 Other I.T. Options 20 All Those Bells And Whistles; Do You Really Need Them? .... 21 Getting It Cheap ... 23 Chapter 3 Getting Organized 25 Setting Up Your Workspace .... 25 Organizing the Worktop 25 Peripherals and Office Supplies . 26 About Wireless Technology .. 27 Getting Online 29 Dial-Up .. 29 Satellite 29 DSL . 30 T1 and T3 .... 30 A Word Of Caution... 31 Networking: The Intranet . 31 Sharing Printers and Programs .. 33 About Sharing Programs ...... 34 Protecting Yourself And Your Business ...... 37 E-mail Issues ..... 38 Computer Care And Maintenance . 39 Protecting The Hardware ..... 39 Software Maintenance ... 41 Sample Content Preview The Hellenistic World The Classical Greeks were the first people of record to attempt to find scientific, rational explanations for natural phenomena. Some of the earliest proto-computers known were mechanical devices developed by the Greeks. One of these was a form of abacus (which also developed and was used in ancient China). The device facilitated and simplified mathematical calculation. Early Programmable Devices By the time the gradual break-up and fall of the Roman Empire was complete in the year 476 C.E., scientific and technological advances in the Western world had ground to a halt. While much of the scientific knowledge of the Greeks was preserved by Irish monks and Arab scholars, it wasn’t until the fourteenth century that principles of engineering were rediscovered and applied to information. The first of these was of course the printing press. Although the concept of movable type printing had been developed in China some four hundred years earlier, it was Gutenberg’s device in 1447 that revolutionized communications, making it easier and faster to record and disseminate information than ever before. The first truly programmable device would not come along for another 354 years, however. The Jacquard Loom of 1801 was a product of the Industrial Revolution. This invention used a series of specially punched paper cards that functional as templates, allowing for the automatic weaving of highly intricate patterns. Those punch cards became very significant to computing in the 1950’s, 60’s and 70’s. The next development was Charles Babbage’s “Analytical Machine” – a fully-programmable computer that unfortunately was never actually built. Babbage worked on designs from 1837 until his passing in 1871. This steam-powered mechanism would have also utilized punch cards, with a central processing unit (CPU) and a form of memory storage in the form of a system of pegs inserted into rotating barrels. The Analytical Machine would have been capable of storing 1,000 numbers of up to fifty digits each, and perform six different mathematical operations, including the calculation of square roots. Babbage’s ideas were incorporated into early electronic computing devices being developed in the late 1930’s and 1940’s, although not all of these were actually programmable. The first truly programmable computers – able to store and use information – did not come into common use until the 1950’s, and yes – made use of punch cards (those born before 1965 may remember playing with them). Communications and Information Storage Other developments related to information technology involved major advances in communication, such as the telegraph – which was really an electronic improvement on ancient methods such as drums and smoke signals, and later semaphore communication. The first telegraph was actually built in 1809, but the technology matured during the mid-nineteenth century with the development of methods whereby actual images could be transmitted electronically (1843). With the laying of the Transatlantic Cable in 1866, communication that once took weeks or months could be accomplished in minutes. Further advances included the development of wireless communication in the 1890’s, and the combination of this technology with the typewriter to create the teletype machine in the early 20th century. Thomas Edison was the first to come up with a way to store sound information with the invention of the phonograph in 1877, but it was really the development of audio magnetic recording tape in 1926 by German inventor Fritz Pfleumer that would become a method of storing information electronically. Magnetic tape was initially used for recording sound. The technology finally arrived in the U.S. after the Second World War, and early computer engineers soon found uses for it. Magnetic audio tape was used to store data by the UNIVAC I computer of 1951. What is interesting is how the information was stored – which differs little from the basic way information is stored today. If you were to listen to a magnetic tape on which computer data was stored, you would hear a series of beeps of varying lengths – but consisting of only two pitches. These are basically “ones” and “zeroes” – the building blocks of all computer data. Today, we are able to store, process and transmit more information than ever before in history, using nothing more than two symbols! Information Technology Since 1980 The development during the 1970’s of integrated circuits and the microprocessor were the advances that began the real revolution in computing. Before the 1970’s, computers were huge, extremely expensive, and relatively slow. Integrated circuits and microprocessors made possible the development of smaller, faster machines that were priced within the reach of more people. “Personal computers” had actually been around since the early 1950’s (computing pioneer Edmund Berkeley published plans for a PC which he called “Simon” in Radio Electronics magazine in 1950 and ’51). However, the Apple II, released in April of 1977 (price: about $1300) was the first modern desktop computer featuring an interactive, graphical interface made widely available and affordable to the general public.

Sample Content Preview How to Identify Where Your Self-Doubt Lies Knowing how you developed self-doubt can sometimes help lead to recovering from that condition. You can build self-esteem by getting to the bottom of how it happened. Some people did have self-esteem at one point, then lost it. Some never had it in the first place. However you determine what happened to you to cause your self-doubt, you’ll be able to overcome it. It doesn’t matter if it’s something that developed over time or something you learned in childhood. You can work toward building your belief in yourself so that you can overcome self-doubt. Limiting Beliefs Learned in Childhood Unfortunately, many people learn to put off their dreams and limit their ideas due to well-meaning parents (or sometimes they're not so well-meaning but perhaps abusive parents) who are also stuck in their own self-doubting lives and cannot ever envision anything different. This happens a lot in communities where people are often born very poor and end up lacking experiences and education to see beyond their own lives to the possibilities that are outside their world. It’s not usually the fact that parents want to keep their kids from dreaming; they’re just trying to be realistic. When their child tells them about their big dream to travel the world and become a writer, they react in fear and make statements that may be statistically true but that limit their child. For example, they might discourage their child from becoming a writer by telling them no one makes money writing, or they might discourage their child from becoming anything that is above what they’re used to due to the fear of the costs and the fear that their child really can’t do it even if they try. But this is only due to their own lack of success and understanding of life. This rubs off on the kids. That’s why statistically most people do not break out of the class they were born to. The exciting thing to remember, though, is that some people do, and the reason they do is they were able to see and envision the possibilities and then take the action to see it through. Past Experiences from Bad Relationships If you used to have a good self-image and didn’t suffer from much self-doubt but then suddenly or over time started to develop self-doubt, it’s possible that you allowed your past experiences and bad relationships to get into your head and create this self-doubting experience. It can be a parent relationship, a friendship, a love interest, a spouse, even a child who is dragging you down and creating the self-doubt in your life. These relationships are sometimes defined as toxic relationships. Unfortunately, a toxic relationship can involve any type of relationship, both relatives to non-relatives. If you’ve been in a relationship where a person criticizes and cuts down your ideas and tells you that it’s impossible, or tells you about all that can go wrong or is even abusive to you about your ideas, you may have learned your self-doubt from past relationships. If you are still in any of these relationships, it may be time to end it if you cannot explain to the person that you are going to do what you’re going to do regardless of their opinion due to fear of abuse. Bad Work Environments and Experiences At some point in your life, if you had a job of any kind that turned into a bad experience (especially if it started with your first job), this can stunt you for a lifetime if you let it. Sadly, many people, especially those who take service-oriented jobs or lower paying jobs, end up with bad experiences. Even some people who have higher paying jobs can allow criticism to affect them so badly that they develop a fear of failure which causes them to not take risks. This in turn ends up causing them to get bad job reviews. Then after a bad job review, the person may react badly to that and end up more stuck. As you can see, this path can end up affecting a person badly at the time and in their future if they are unable to understand that sometimes things happen to good people. They can’t accept that they’re a good person and a bad thing happened to them. Or they can’t learn from their mistakes and realize that they can do better next time. This is a dangerous pattern that can grow and become more than it should. Lack of Life Experiences Sometimes a person can suffer from self-doubt simply due to a lack of experience. If you were overly sheltered in childhood, were sick, or had issues that caused you to not have a lot of experiences in life, that can turn into fear, anxiety, and even other problems such as agoraphobia that prevent you from stepping out of your comfort zone. If you have no successful experiences to look back on, it can be hard to imagine success. If you have only experienced failure, it can be doubly hard to envision success later. Whatever the reason for these experiences: overprotective parents, an illness, undiagnosed mental illness, being super-shy... whatever is causing it needs to be addressed so that you can start experiencing small successes and know what if feels like. If you don’t know what that feels like, it’s going to be hard to move forward. Your Zip Code This can be hard to accept for some people, but where you are born makes a huge difference in how you view the world and your own place and potential in it. If you’re born on third base, you can still experience self-doubt if you have controlling parents who see only one way that you can have success, such as following in the family business when you don’t want to. But most of the time it’s because you were born either in a place without a lot of opportunities or you were born to parents who, while loving, are poor. The sad fact is that most people do not escape the situation they were born into today. But, that doesn’t mean you can’t. It just means that due to lack of vision, most people only know what’s inside their own small portion of the world, and don’t have their eyes open to the possibilities out there for them. Just by reading this, no matter what your situation is, you are getting your eyes opened to the possibilities in the world to escape your circumstances and make the most of your life in a way that makes you thrive. That’s a great thing and can make so much difference.

Table of Contents Introduction 3 Chapter 1: What Is A Turnkey Online Business? ........ 4 Chapter 2: Google Adsense Sites - How They Work .. 5 Chapter 3: Clickbank Products - How They Work ...... 5 Chapter 4: Affiliate Sites - How They Work .... 6 Chapter 5: Article Marketing - How It Works .. 7 Chapter 6: Social Media Marketing - How It Works ... 8 Chapter 7: Autoblogging - How It Works ........ 9 Chapter 8: Making Money On YouTube - How It Works .... 10 Chapter 9: Drop Shipping - How It Works ..... 11 Chapter 10: Multi-Level Marketing - How It Works 12 Chapter 11: Email Marketing - How It Works .......... 13 Chapter 12: Do You Need A Website To Make Money Online? .... 14 Chapter 13: Can You Make A Living From A Wordpress Blog? ... 14 Chapter 14: Can You Make A Living Completely Passively Online? ....... 15 Chapter 15: Product Research - How To Go About It & Where To Look . 16 Chapter 16: Keyword Research Around Your Product ........ 17 Chapter 17: Buying A Domain Name .. 18 Chapter 18: Building A Site / Blog ...... 19 Chapter 19: Marketing Your Website .. 20 Chapter 20: The Top 10 Online Turnkey Money Making Systems 21 Chapter 21: The Benefits To Health, Wealth And Lifestyle On Running A Turnkey Online Business - On Autopilot . 22 Sample Content Preview Chapter 2: Google Adsense Sites - How They Work Google AdSense was the very first major contextual advertising program. Most of Google's earnings originate from its share of the contextual ads served on the incredible number of web-pages that run the AdSense program. Site owners can subscribe to AdSense to make it possible for text, image as well as video ads to be shown on their websites. Revenue is generated on either a per click or a per impression basis. Per click is where the advertiser pays the Search Engine (SE) along with other Internet publishers for just one click of its' advertisement that brings one visitor to its' web site. And an on line advertisement impression is just a single appearance of an advertisement on a web site. AdSense has turned into a popular approach to placing advertising online since the adverts aren't as intrusive as banners and the content of the adverts is usually highly relevant to the web site. The primary reason Webmasters have for using AdSense would be to help their website's content generate revenue because they usually don't have the ability to develop advertising sales programs or employ sales agents. AdSense works by providing webmasters with a Java-Script code which, once entered in to web-pages, displays relevant adverts from Google's inventory of advertisers. Since the ads tend to be more focussed, they will often be clicked, and this generates profit for the person who owns the web site, as well as the server of the ad itself. For contextual adverts, Google's servers make use of a cache (i.e. a sizeable storage of relevant data) of the page to find out some high-value key words. If key words have already been cached, adverts can be found for all those key words predicated on the AdWords bidding system. For site-targeted adverts, the advertiser selects the webpage(s) to exhibit the adverts on, and then pays predicated on a Cost Per Mile, or CPM (the publisher only needs to load the advertising on his web site and show it to his visitors to be able to receive the commission), or the cost the advertisers decide to cover for each thousand adverts shown. AdSense has received a fair amount of criticism in the past. The primary section of complaint involves its vulnerability to click fraud. Google claims that, to prevent invalid clicks, they remove publishers from their partner network on a daily basis. AdSense publishers can select from a number of click-tracking programs available that display step by step details about the visitors who click the AdSense adverts. Publishers may use this to find out whether they've been a victim of click fraud. Google will withhold payment until a merchant account reaches US $100.00. However, Google can pay all earned revenue of more than US $10.00 when an AdSense account is closed. Chapter 3: Clickbank Products - How They Work Clickbank is the world's largest internet provider of digital products. Every day, many products are put into Clickbank's marketplace for Online marketers to judge whether they would like to promote that product or not. Those who are newcomer's to affiliate marketing visit Clickbank, examine all of the products and then put up campaigns and internet sites to advertise them. Expectations are usually huge and all of the hype that the 'pitch pages' of these products create often leads Online Marketers down a path of self destruction. Only a small number of individuals promoting products on Clickbank ever make the 'big bucks'. Those who do not belong to the 'in-crowd' have no idea what they've done wrong and normally, after expending much effort, they quit. To help those just getting started, there are some things that will help in determining whether an item on Clickbank may be worth promoting and whether it has the potential to create money. The points covered in this chapter can help you evaluate a great quality pitch page versus one which will not convert. Does the headline stick out? Does it capture your attention? Does it produce a desire for you yourself to wish to read more? If it does not, it is time to search for yet another product to advertise. In the event that you are not thinking about reading the entire pitch page, neither are your visitors going to be. Again, put your self in your customer's shoes. Take into account the benefits and options that come with what the merchandise is promoting. Does it complement your key words well for relevance and does it produce a desire for more information? Try to understand exactly how it benefits your customer. Products that are distinctive will sell a lot better than other things. What's unique relating to this product that other products aren't offering? How could you capitalize with this to achieve a distinct market share that other people will lose out on? Are testimonials featured? They are vital in showing the credibility of the merchandise for sale. Featuring a few of these is good but too many can be overwhelming and they may not be read. Clickbank requires all products sold to have a fifty six day refund policy. So, if the guarantee is for longer than fifty six days, it should catch your attention. It's amazing just how many pitch pages there are which do not implement a proactive approach. It is hard to create a sale if you do not instruct a person on how to proceed to help make the purchase. Telephone numbers, email addresses, text links to other web pages and opt-in boxes for newsletters, free offers and trials are classed as 'exits' from the pitch page that benefit the vendor as opposed to the internet marketer. Always search through all 'exits', therefore, to ensure that they benefit both the product owner and the affiliate.

Sample Content Preview Now, mind you, this is not to say these are the ones you should leap straight into promoting! For one thing, competition is extremely fierce, and a few are considered by Google (and the rest of the world) to be on the shady side – so shady that various online sites such as Squidoo have banned certain subjects altogether. (Two of the “banned” ones would be Acai berries – a proven scam – and gambling links. Avoid those like the plague!) However, you are certainly not limited to the above category list! If you research and find a lucrative niche, or you are an authority on one that has nothing to do with the above, by all means, find CPA offers that focus on your unique market. Looking At The Figures One of the most assured ways to make money with CPA marketing is to capture a simple zip code – not for you; for your network. This is usually achieved with a juicy bribe provided for your visitor by your CPA network: Something like a free coupon in exchange for an email address or zip code. Positioned and presented correctly, you will attract the most interested buyer – one who won’t feel like she’s being coerced out of her contact information. Click-throughs will flow naturally: In fact, your reader should find it harder not to click than to click! This type of CPA offer also often pays a little better than others. You might make as much as a $1 per click (or more). This might not sound like much, but say you managed to attract 100 visitors to your website daily (not impossible, with the right tactics) and an average of 10 a day click through… …That works out to $70 a week. Now pretend you’ve got 6 of these sites set up, all equally successful. Suddenly, that’s $420 a week – a cool $1,680 a month! (Not bad for a semi-“autopilot” site with an irresistible offer.) You can see here that your research and knowledge will be crucial, meaning the difference between a nice little second income… or peanuts. (How you set up your websites, too, will make a difference, once the costs are subtracted from your click-through sales.) And the Reality Is… Well, the reality, of course, is that most people half-read-up on CPA (usually a razzle-dazzle “CPA MILLIONS!”-type guide), slap something together after some hasty research, ignore SEO and promotion… and wait for the money to pour in. Then complain the most loudly when it doesn’t. Undertaken this way, the only thing that can be “guaranteed” is that their profits will more likely be $2 a week (if their lucky). “You Get Out of It What You Put In” – Who Said That? So, does the old adage, “you get out of it what you put in” truthfully apply? Pretty much. If you don’t do your homework and spend at least some solid initial time in: • Researching and signing up with the right networks • Researching and finding the right offer for the right target customer • Promoting it in places that target customer is going to find it You’ll end up with probably a little less than you started out with. However, if you put in your time up front, do the research (about 3 times more thoroughly than you’d really like to) and set realistic expectations for yourself, you’re much more likely to hit our “Average Ideal Scenario”, above. Your CPA Rhythm CPA marketing is also all about: • Being comfortable with this marketing method – it should “click” and excite you, once you’ve got the basics down • Developing and honing your intuition – no more so than any other activity you invest positive time and energy in • Trial and error. At first, you’ll learn by finding out several types of CPA offers that don’t work for you – and a few that really do! You need to be prepared to experiment a little, in order to find your CPA rhythm. Your CPA Strategy The whole key in successful CPA marketing, after you’ve selected a reliable network, lies in finding the promotion or advertising method or methods that work the best for you. This is usually (but not always) something that feels natural. Common ways of driving traffic to CPA offers include: Article Marketing – If you like writing, this is a good method for you. However, the real key will be two-fold: Which directory you decide to submit your articles to (how well-targeted it is to your ideal reader and topic)… and how well you’ve worded your Resource Box. Encouraging people to click through your Resource Box link to read more is done through a call to action and stirring up reader curiosity. It’s part skill – and part knack. Do it well, and it’s highly effective! Email Marketing – If you’re already used to writing emails and sending them to your list, this may be your preferred strategy. It’s absolutely vital, however, not to send CPA offers indiscriminately to your list, if you have one. Instead, pass on only those particular CPA offers that will add a high perceived value to your subscriber’s experience. You will also need to ensure that the offer really does deliver what it promises – some offers don’t, and you end up with something you never want: A really disgruntled subscriber. Authority Site Maximization – if you have a long-established site that is well-optimized, and which already draws in solid traffic, you are the proud owner of a CPA marketer’s dream! In your case, it really is a case of “autopilot income”: All you have to do is select your CPA ads, forms and offers carefully, and test them (equally carefully) on your site. Keep the ones that do especially well – and get into the habit of tracking them at least once a week. Blogging – If you are already wading up to your knees in the vast pond of niche blogging, it’s easy to replace non-converting AdSense with good CPA offers. If you’re brand new to both CPA and niche blogging, however, be aware up front that you will most likely need multiple niche blogs, to make any significant amount of money. That can mean a lot of time invested for a relatively small return. (If you like writing anyway, article marketing and a simple website may be a safer, less work-intensive strategy for you.) PPC Advertising - This can be a highly effective method, but again, it needs solid, thorough, careful research and an actual budget to work with, before you will see any returns. It is also a risky method to brand new marketers, because unless you know what you’re doing, it’s fatally easy to run up huge charges on the PPC ads you’ve placed, which will more than swallow up any profits. However, there are simple strategies to safeguard yourself against the likelihood of this happening: • Watch your daily click-through stats • Decide beforehand on a budget – and stick to it • Set the ad for a limited time, initially • Set a limit on the maximum height you will allow your bid to go • Choose AdWords under .40 cents per click, with definite competition – but not a huge amount Done carefully, this can be a great learning experience that will give you more confidence in other areas of internet marketing – and tracking. Tracking: The Real Secret It all boils down to tracking: If you’re not prepared to do some basic tracking on your CPA or PPC campaigns, you probably shouldn’t jump in at the deep end. Hopefully, however, this overview has given you some information – and ideas.