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USING SOCIAL NETWORKING SITES FOR BUSINESS PURPOSES
It’s not supposed to be done, and if you read the conditions of using most of these sites you will see that they frown on the idea of businesses using them for their own ends.
But they are free (for the most part, at least, and certainly for our purposes) and they are easily able to accommodate people who have an interest in a specific subject and want to share that with like minded people.
So for example, you might have a website that regularly sells USB gadgets. And of course you would be fascinated by all the different USB gadgets that are on the market, wouldn’t you? So why not share your thoughts and knowledge with all the other people out there who like the same thing and have a growing selection of them themselves?
You will be able to have a link to your website on most social networking sites – in fact they usually have a specific place where they ask you to type in the URL if you have one! That’s fine by them – but what they don’t like is blatant advertising.
But you aren’t going to do that. All you are going to do is share your fascinations and interests with people. They will naturally follow you onto your website anyway, so you won’t even need to try and sell to them.
Can you see how effective these social networking sites can be for finding potential new customers? Lots of businesses do this and it doesn’t cost you anything to get it started. You do need to invest some time in it to get the best results though, and this is where planning ahead really helps. Remember what I said just now about planning your free marketing efforts? This is exactly what I am talking about. You can put in just a few minutes a day on this, so we’re not talking about taking on a full time task here. But you need to be doing this regularly so that people will come to realize you are around on a regular basis. When they realize this they will be more likely to follow you and what you have to say – and that can be a very important step towards turning them into a future customer.
WHAT KIND OF SITE ARE YOUR POTENTIAL CUSTOMERS GOING TO FREQUENT?
This is another example of why it is worth spending that little bit more time thinking about how you are going to proceed with your free marketing plans. Ask yourself this question. When you think about social networking sites, what is the first one that comes to mind?
Now unless you already happen to be using another one, I can virtually guarantee that your answer will be either MySpace or Facebook. That’s understandable, because these are the main two contenders that everyone knows about.
But that doesn’t necessarily mean that they will be the ones that are ideal for finding the people you are looking for. So investigate ALL the possibilities before diving in, and don’t spread yourself too thinly either. You are always going to be better off concentrating on using just one or two sites and really making a mark there, at least to begin with.
WHATEVER YOU DO, MAKE SURE YOU’RE TWITTERING…
Ever heard of Twitter? This is one site that doesn’t seem to mind you using it for business and promotional purposes, provided you aren’t too blatant about it.
And I am making a special mention of this because it is the easiest networking site to start using. I have had particularly good results with this and have plenty of followers, which is why I would recommend you use this as well as another more in depth social networking site.
You only have 165 characters in which to communicate with anyone reading your page, so you have to be brief. That’s why it is so easy to fit into your day, no matter how busy you are.
Just launched another new gadget? Tell everyone on Twitter about it. Just added a new page of products to your website? Make sure everyone knows.
You can see the possibilities here, and once again if you put a little regular effort in and tweet your updates every day or so, you will get a merry band of followers who will also check out your website to see what else you are up to. Job done, and no cost involved. Perfect.
YOU SCRATCH MY BACK,I’LL SCRATCH YOURS
This is another free technique you can use to help you enhance your marketing efforts. A lot of people simply overlook this one, because it is not perhaps one of the most obvious ways to go about things, and it does take a little more work. It also relies on making connections with other marketers online, and some people don’t appear to like doing this.
But don’t knock it! A lot of associations with other marketers can really help advance both your and their business in the long run. So look at this as a long term venture that will help you to promote your business for free AND find a whole new audience in the process.
How does this work? Well, there are a number of ways you can do it, but basically the idea is that you exchange services with another person who is in a similar business to you.
Now I know you are thinking that means talking to your competition, but if you do it right they could become a valuable ally instead. Let’s check out the various ways you can make this happen.
If you have a blog that you use to help you promote your business and find new customers, see how many other marketers you can find in the same business who also have one. Make sure you pick those whose blogs are of a standard that is at least equal to yours – one that you would be happy to see one of your own blog posts on.
The thing is, as you know yourself, writing a blog constantly can be tricky at times. You may run out of ideas here and there. You may struggle from time to time to keep it looking and feeling fresh.
So wouldn’t it be nice to get an injection of knowledge and advice that is somewhat different to your usual mix? And who better to ask for such an insight than a fellow marketer in the same arena to the one you are making your money in?
What you need to do is approach them and ask them whether they would be willing to write a guest blog post for your blog. Make sure you confirm that in return you would write one for their blog, and you could both link back to your own websites at the foot of the post.
This gets both of you free publicity for your businesses; and of course it also means you can tap into an established audience that won’t be exactly the same as the one you already promote to. Let’s suppose for example that you both have a visitor rate of, say, five thousand people a day to your blogs. That’s 35,000 a week. Now there is no way that you are both going to be reaching the exact same five thousand people every day. So there is a chance that you could as much as double your reach just by writing a blog post for someone else.
And of course, you don’t only expand your connections to other marketers online and open up the possibility of more free marketing chances later on down the line. You can also write for each other’s blogs once a week or once a month if you wish. This turns a one off freebie into an ongoing event that really builds up your marketing efforts and doesn’t cost a cent in the process.Other Details
- 1 Ebook (PDF), 12 Pages
- 1 Squeeze Page (HTML)
- 2 Ecovers (PNG)
- Year Released/Circulated: 2019
- File Size: 2,566 KB
[YES]Can sell and keep 100% of the sales.
[YES] Can edit the squeeze page.
[YES] Can be bundled into another paid package and sell at a higher price.
[YES] Can be used as a bonus to another product you are selling.
[YES] Can be sold in a Dime sale event.
[YES] Can be added into a paid membership site.
[YES] Can pass on the Master Resell Rights privilege to your customers.
[YES] Can be given away for free AGAINST an email address (lead generation)
[NO]Contents of the product can be edited, modified or altered.