Sample Content Preview People who accuse overweight individuals of simply being lazy or lacking will-power are overlooking this crucial point. People who claim that calorie counting is the only scientific option for weight loss are ignoring the fact that an AMR will really be controlled drastically by hormones. To stop doing that, you can instead start looking at some of the things you can do to fix your metabolism and your hormone balance and you can start playing to the strengths of your individual body. For example, if you want to increase testosterone and thus burn fat while building muscle, then a good option is to train with weights. This is particularly effective for women and it will help you to burn more fat even when you are sleeping. Likewise, it is also important to ensure that you are getting plenty of vitamins and minerals. Many of the supplements that athletes take for weight loss and for performance are nothing more than nutrients that come from our food: things like vitamin B complex, vitamin C, coenzyme Q10, PQQ, resveratrol, creatine etc. If you can eat a more nutritious diet then you will find your body starts to burn more fat and turn this into useable energy so that you can train harder and exercise more will power. A good place to start is with a good multivitamin. Creatine is also very useful. Likewise, do what you can do to increase the natural sources of nutrients in your diet. That means eating things like avocado, egg, organ meat and vegetables. Swap these in and get rid of things like chocolates, crisps, cake and candies – these are empty calories that provide no nutrition and which cause a sudden spike in blood sugar (leading to fat formation or ‘lipogenesis’). Another tip is to make sure that other aspects of your lifestyle are in order. That means ensuring that you are sleeping properly and that you have a healthy sleep cycle. It means exposing yourself to natural light (vitamin D is often likened to a ‘master key’ for our hormones). Manipulating Hormones Take into account the natural rhythm and cycle of the hormones. When we wake up, our blood sugar will be incredibly low and this will result in our bodies performing as though they were ‘fasted’. At this point, you will burn more fat because your body will have no other source and you will be producing more adrenaline. If you exercise during this time (called ‘fasted cardio’) then you will be forced to burn more fat than you otherwise would. Likewise, if you can extend this period, then you’ll be able to burn more fat for longer. There is much more to take into account as well. For instance, when you are tired and lethargic after a long day at work, you will be more likely to want to eat. Likewise, exercising straight after intensive cardio exercise will cause your body to send more energy to your muscles in order to restore glycogen – rather than storing it as fat. Find what works for you and consider changing the timing of your meals in order to accelerate your weight loss. Training for Abs On top of all this, you also need to think about exercise and how your training will factor in to your ability to develop great abs. Remember, our aim is to make our abs thick enough that they can protrude through 12-15% body fat. This is the same thing that happens when you contract your stomach to ‘tense’ your abs and the six pack becomes visible as a result. At the same time though, we’re also going to be trying to burn fat through exercise in order to hasten the process of losing weight and to make it easier to maintain a calorie deficit. An ideal form of exercise that can do both these things? Concurrent training. Concurrent training means cardio exercise with resistance layered on top. For example then, you might use the stationary bike but with the resistance on a high setting so that you really have to push to get the wheels to turn. Alternatively, you might use a punch bag or perhaps battle ropes in order to burn fat while keeping the muscles toned and honed. This combined method has been shown to burn more fat than using either cardio or resistance training on its own. What’s more, is that it will also help you to tone your abs by using them (especially a heavy bag if you are throwing your hips into each punch) and it will develop more muscle to increase your metabolism. On top of this, you should also look at resistance exercises that directly target the abs. These include the likes of sit ups, leg raises, crunches etc. Note though that your aim is to challenge the rectus abdominis – the sheet of muscle down the stomach that has the six pack separations we want to achieve. The purpose of this muscle is to prevent you from folding backwards and to help you when you want to fold forward. Note that you only train the abs when you fold at the stomach though. If you do sit ups and you are folding at the hips, then you are training the wrong body part! While you are at it, you should also think about how to train the other important muscles in the mid-section. The transverse abdominis for example is the band of muscle that surrounds the core and supports the back. This helps to hold the stomach in to keep it flat and you can train it with stomach vacuums – exercises that involve bringing your belly button in to try and touch your spine. Plank and other exercises that require you to keep your torso straight will also train this area Finally, the obliques are the muscles that run down either side of the ab and that are used for twisting the body and generating torque. To develop these, try adding a twist to your sit ups and crunches, or using movements that challenge you to move your legs in a circular fashion.

Sample Content Preview WHAT ARE THE BENEFITS OF PLR? Most business owners evaluate decisions based on two main criteria: Will it save me time? And Will it save me money? With PLR, the answer is a resounding Yes! to both questions. Here's a little more information about how PLR content can help your business: 1. It gives you a starting place. Whether you use it as a completed product or as merely a starting place for your own content, PLR can save you tons of time. You can make a few adjustments to the information you receive and publish it as-is, or you can take a little more time and rework it. But even if you give the PLR content a complete overhaul, it's a shortcut worth taking. Any writer can tell you it's much easier to have content to start from, rather than beginning from scratch, so even if you scrap 90 percent of the material and use only the table of contents, you've got a head start. 2. It's like a business in a box. Online, content is king, regardless of your business structure or industry. All people see is what you put in front of them, so by populating a new website or blog with pages of high-quality content you'll be on the fast track to building a business. 3. It helps you get to profitability faster. Any entrepreneur can tell you that when you work for yourself, time is money, often literally. So by saving time, you're well on your way to giving a boost to your bottom line. Not only that, by helping you get a product to market more quickly, you're that much closer to making money. 4. It makes you look like an expert. Imagine walking into an upscale wine store, looking for the perfect bottle of cabernet sauvignon. But not only are there no bottles on the shelves, there's no staff person to ask for assistance. Faced with this situation, you'd soon head out for greener pastures with no one there to help you figure out what to select. The same need for expertise exists online; if your site is nothing but a shell with no depth or real information, your visitors aren't going to stay long. Having high-quality content on your site is imperative when you are attempting to present yourself as an expert in your field. 5. It gives you multiple revenue streams. Maybe you've strictly been offering services but want to also sell ebooks, or you want to try your hand at a podcast or membership site, but thought you couldn't expand your offerings due to time constraints, PLR can get you there, quickly. And that means more money, quicker. WHAT SHOULD I LOOK FOR IN PLR CONTENT? PLR content comes in all varieties, from extra-cheap to custom. You may be wondering how to select from all the PLR services advertised – what makes them different, and what do you need to think about? There are five criteria in particular to use to evaluate potential PLR: 1. Is it professionally written? Writing is a skill, just like painting, scuba diving, brain surgery, and rebuilding a carburetor. Just as you wouldn't hire any old guy standing at the bus stop to fix your cranium, you also shouldn't think just any person who throws up an ad online can create fabulous articles and other content for your business. Look for PLR that's written by a native-language speaker, who's got proven talent with the written word. 2. Is it professionally edited? Editing – going through an article or report and evaluating it for grammar and spelling, vivid language, and strong content – is a specific skill, one that needs to be performed on any piece of writing. Professional editors are experienced in reading others' writing - finding sentences and paragraphs that aren't clear and improving them. That's why editing is important. Good editors will not just make sure the content is good; they'll make it better. 3. Does it have limited distribution? If you're putting something out to your customers or prospects, it shouldn't be content they're going to find on 4700 other sites in your niche. Some PLR providers put no limits on the number of customers to whom they sell their content, so you could conceivably encounter the same exact information on hundreds, if not thousands, of other sites. 4. Is it targeted content? With some PLR providers, you sign up for a membership without any guarantee of content or topic. As a result, you may get one set of articles appropriate to your niche, and 35 other articles on basset hounds, selling ferret manure, and quick ways to clean dentures with turpentine. 5. Does the content provider have a good reputation? Some PLR brokers who promise tons of articles for an extremely low cost make their money by selling, to put it bluntly, junk. You may get articles taken illegally from other sites in violation of copyright, or inaccurate, poorly written garbage. By turning to a provider with a good reputation, you can be ensured of getting legal, high-quality content. Though there is a ton of PLR content available, only a fraction of it is worth your time and money. Evaluate potential sites according to these five factors to make sure you get your money's worth. HOW DO I FIND PLR? Now that you're convinced that PLR is good for your business, you may be wondering how to get your hands on some good stuff. Here's how to find all the PLR sites you need... but make sure to evaluate the material to make sure it meets your high professional standards: 1. Google. Google.com will bring up almost 2.5 million responses to a search for “PLR.” “Private label rights” will reduce the number to about 400,000 – but still plenty for you to find PLR on your niche. Start with Google, search on “PLR” plus your niche (for instance “PLR” and “wine tasting”), and you'll have a great starting place. 2. Ask for referrals. Want a great criminal defense lawyer? A French tutor for your poodle? A plant-sitter? Ask a friend! And the same goes for PLR – ask your fellow business owners and entrepreneurs to see where they go for their PLR content. (Note: You may want to ask those outside your niche, so you won't end up using the same content as your biggest competitor).

Sample Content Preview Once you’ve taken responsibility, your next task is to decide the direction you want to go in and more to the point, the goal or vision that you are working toward. A lot of people are a little directionless in this sense. How can you spot he opportunities that arise if you don’t know what it is that you want to achieve? The key thing here though is to recognize that the goals or visions you set for yourself don’t have to be the cliched goals that everyone is going after. You don’t need to want to be a top executive. It is not a requirement that you try to get rich. If you feel that you would be happier living in a cabin in the woods, then go ahead and let that be your goal! What you want to try and employ here is a strategy that is known as ‘lifestyle’ design. So, lifestyle design effectively means that you are looking at the things that you want to get from your life and you are looking at the different factors that might be getting in the way or that might provide opportunities. The problem that a lot of people have is that they go after the wrong goals. Many of us don’t feel all that attached to our jobs and yet we work for eight hours a day, spend a lot of time commuting… even stay in the office late on regular occasions. Then when the opportunity to take on a promotion and work longer comes along… we take it! Instead, look at the things that really have value to you in your life. That might mean the love of being creative whether you are a writer, a videographer or an artist. Or it might mean spending time with family. Now look at what kind of job you can do that will help you to get more of the things you love in life. Your sense of progression and accomplishment doesn’t need to come from your job. There’s no reason you can do a stress-free job to pass the time and then feel passionately about the art projects you take on in your spare time. You might find that simply removing your commute makes you wealthier and happier at the same time. That it gives you more time to be yourself. Finally, come up with a vision for what you want life to be like in the future. This should be a highly motivating vision, something that is emotionally charged and that you are highly excited for. It might be to become an online entrepreneur, or it might be to buy a beautiful home somewhere scenic and secluded. Step 3 – Opportunity Once you know your goal and your vision, the next step is to look for opportunities to climb higher towards it. The thing is that when you learn to look, opportunities really do open themselves up all the time. This is one example of just what a key difference having the right mindset can make. The way to open yourself up to these opportunities is to recognize that sometimes the opportunity won’t come in the precise form that you expect it to. In other words, let’s say you want to be become an author. That doesn’t necessarily mean that the opportunities are going to take the obvious form of being writing opportunities. Just as likely, you may find that they present themselves differently. The perfect example of this comes from Sylvester Stallone, who wanted to be an actor. Unfortunately, no one would take him seriously and they all saw him as unfitting for lead roles. So instead he wrote an amazing script. The script was of course what we know today as Rocky and in an acting audition, he mentioned that he also dabbled in writing and was invited to bring in his script. The script was such a hit that they started offering him huge amounts of money to buy it off him. He refused however. The only terms he would accept were if he was cast as the titular character. The rest is history. So, what Stallone did here was to find a different avenue to reach the goal he wanted. He seized opportunities, he played up his best skills and he took advantage of his connections. Let’s say you want to be a famous rock star. The conventional route is a difficult one to say the least. So why not instead try creating a YouTube channel to show off your skills and see what comes from that? Step 4 – Will In martial arts, there is the popular notion of ‘chi’ (also qi or ki). This is often described as being a kind of life energy and often it is treated as quite esoteric – even being mystical. This is the same ‘energy’ that we see characters in Street Fighter and Dragon Ball Z firing from their hands. So of course, many people view chi with scepticism. Others will describe it as being simply a way to visualize kinetic energy. But the reality is something different altogether. While you’re free to form your own interpretations, the one that I prefer is to look at chi as being will power. Chi is the ability to call upon your strength in every day tasks. It is your energy and your vitality. And in fact, the roots of the word are strongly connected to health. If you ask someone how their chi is, this can be interpreted as asking if they feel strong and energetic.

Sample Content Preview Private label rights can cover reports, documents, e-books, soft-ware, graphics, and articles. You are able to use private label rights in order to expand an existing product line, increase the profession-alism of your existing products, or enter into other markets without product development. IF YOU AGREE to terms which allow you to alter the content and then present it as though you were the author or creator, then you have found a valuable purchase assuming that you have assessed the quality of the product and it is good. It is important to note that just because you obtain the private label rights does not mean you own the product, unless it is explicitly stated in the agreement. You also cannot distribute the product in any manner you choose unless it is explicitly stated in your agreement. A good rule of thumb is to assume that you cannot distribute or reprint the content as your own unless the seller says it is ok. HOW TO USE IT I f you have an online business, it is no secret that it is in need of a constant stream of information and content which is engag-ing. This can come in the form of blogs, newsletters, info on products, or print books sold online. The problem for many business owners is finding content which has the quality to keep your business expanding. While some private label rights can be bought and sold through membership websites, there are great websites out there which offer articles and blog content for pennies each. You can select only content you need instead of being forced to buy large block groups of articles and information which might vary from month to month. There are packs available online for particular niche markets which leaves you in control. These are great because you don’t have to buy more than you need, which saves you the hassle of buying content which you cannot use. It is beneficial to find content which has gone through an editing process from both the writer and an editor, ensuring quality purchases. With more than one mind you add ideas and value to any content. With limited distribution you have access to better quality purchases for private label rights. It is better to have content on your site which cannot be found on literally thousands of other websites, but rather just a few or none at all. By using websites that offer packages or private label rights, you can instantly download the content and begin editing in a standard word processing program. In addition to the origins of copyrights and re-write laws, private label rights has a history contained in and developed from affiliate marketing and other forms of internet marketing. AFFILIATE MARKETING AND PRIVATE LABEL RIGHTS Private label rights are useful in that they can be combined with affiliate marketing once they have been purchased, as the buyer can link their affiliate site to the content they are supporting on their websites or in mass emails or other forms of marketing on the internet. Affiliate marketing means utilizing programs that send people to a website, and once they sign up or buy something, then you receive a commission. These are revenue sharing programs which are arranged between companies which offer services or products and you as the website owner. You get a reward for sending the company different customers. Joining affiliate marketing programs is incredibly simple. You simply read the terms and conditions for each company and after, you put a link from your website to the vendor. Whenever a customer clicks on that link or purchases a service or product from that busi-ness, you gain a commission. Once you start you should concentrate on a niche topic in which you are interested and cater your website around that topic. You can locate affiliate programs which fit within that niche and then blend them into your site with text links. It is best to write about something about which you have first-hand experience and knowledge so that you can build your credibility. If you target your traffic, you will increase the likelihood that people will purchase things. if you want to make money through affiliate marketing, then it might be prudent to invest money in many different types of market-ing. You are sometimes charged nominal fees when you sign up for monthly things. This depends on your niche business, the affiliate programs or networks for which you sign up, and which facets of affiliate marketing you are seeking to earn income. When you want to know which affiliate network sites are best, you should look into which programs best fit your niche business. There is no “best” network because the “best” is dependent upon how specific your niche is and what traffic you want to generate. You can select nearly any topic for your site and search AssociatePro-grams.com for suitable affiliate programs for your company. Affiliate marketing is great for professionals because you can select a hot topic of your choosing and then become a specialist in that area. You can promote products and services which are in high demand and highly sought by clients. By generating a lot of traffic you can get paid without selling things. If you find good affiliate marketing networks you can receive income from shared sales and direct leads. With great quality you can earn residual income, great commissions, and some-times even lifetime commissions. Professionals should then decide to whom they will be selling products. You should be precise when selecting your audience by focusing on people with a specific interest or problem. It is pointless to build a website unless you know your intended target. Otherwise, you will not know how to attract your audience to the site. Affiliate scrubbing is a process of removing fake information or fake leads. Scrubbing is when the advertiser decides to get rid of a bad lead, meaning you don’t make money off of them. It is a good process because it rids your site of fake leads, but also takes away from profits. With hard work, leads and pay-per-click ads can generate the top money with affiliate marketing per each lead for you making your minimum earnings of $100 easily attainable. After this point, generating repeat income can be raised by raising the traffic to your website or blog. There is no better way to make top money with affiliate marketing.

Table of Contents Chapter 01: Time Management and its Basics Chapter 02: Treating Others with Love and Respect Chapter 03: Why is Showing Gratitude Important? Chapter 04: Express Yourself for the Betterment Chapter 05: Treating Yourself in the Right Way Chapter 06: Positive Affirmations and Time Management Chapter 07: Think About What You Really Want To Accomplish Chapter 08: Practicing Time Management Chapter 09: Rewarding Yourself is Important Chapter 10: Benefits of Time Management Sample Content Preview Chapter 02 - Treating Others with Love and Respect Synopsis “Respect was invented to cover the empty place where love should be.” – Leo Tolstoy in Anna Karenina Giving quality time to your loved ones simply shows how much you love them. Time is something that is considered very important in relationships. If you give some of your time to them, even with your busy day to day living, it should let them feel your love to them, showing how much you respect your relationship. This only means that quality time allows the establishment of good rapport. The Best Way to Show Your Love and Respect with Others Showing your love and respect to other people is an essential part of keeping significant personal relationships. Learning to respect the abilities, quirks, abilities, opinions and efforts of other people should benefit you in return, as it will keep you successful and happy with your interpersonal life. Giving respect to yourself may also assist you in moving forward complemented with confidence so as to create the routine of respect and have it shared with other people who surround you. As you show a person that you respect him, you also display your love to him. If you respect a person, you will listen to what he says harder. As you may know, proactive listening must be your initial social skill. You should know this because you certainly love people who listen to you. Hence, it will be safe to think that others also love it whenever you listen to them. Being considerate is another way you can show your respect to others. Once you have listened, it is then the time to do the action accordingly. When there is something about the body language and the voice tone of the person that gave a clue of how they feel, make use of that data in your contact. Keeping your promise can be another way to display how much you respect others. As you keep your word with someone, this does not only display you as a person with integrity, yet it will also make that someone feel like you truly value them. Time also plays a significant role in showing your respect to others. Being on time must entail that you respect them. By treating someone’s time as valuable, you simply show them your respect. Be punctual and respect to others should follow, which may even give you their respect in return. Show some manners. If you respect a person, of course, you will show him the respect you think he deserves. Never be an interruption in a conversation. Make sure to be polite and observe your “thank you” and “please”. By showing good manners to someone, you should make him feel valuable. Respect and love are generally connected, so if you love someone you will show him respect and give him your time he simply deserves. Chapter 03 - Why is Showing Gratitude Important? Synopsis “The more you are in a state of gratitude, the more you will attract things to be grateful for.” - Anonymous Feeling thankful of what you have is sometimes enough to live a happy and contented life. However, this is something that most people find hard to achieve. Sometimes, they tend to overlook its advantages. So, how do you make yourself feel grateful? Feel Thankful Of Everything You Have Being grateful is considered as one of the most actions you can ever do. The feeling of gratitude does not only help you in feeling good right away, yet it could also assist you in alleviating your resistance with respect to challenging situations. If you have ever wondered as to why some people have something which you are not able to acquire, you possibly feel as though life is unfair. You normally call this attitude as negative thinking, which has to be removed from your life. Remember when you were at a young age. There were probably a lot of instances when you were unable to get the toy that you want because you already had something at hand. Probably, your parents had told you to feel thankful for what you have. At such a young age, you probably did not realize what it means, but it is indeed a good lesson to realize. As an adult, one of the most significant things that you could do is to feel grateful for what you got. Having this kind of attitude should encourage you to become an even more positive individual. While you are focusing on the things that you have, you will be able to restrain yourself from thinking about the negative things within your life. Positive thinking is not only great for the mind, but it is also good for your overall health. By feeling grateful and thinking positively, you should be able to avoid acquisition of various harmful illnesses. Another reason for the importance of grateful is the fact that there are some people who will gladly do anything just to have what you got. It might not seem much for you as you demand more, yet to the ones who are less fortunate it may be a world to them. Hence, it becomes very important for you to feel grateful for what you have because there is always someone who holds worse as compared to what you do. You should be able to appreciate how blessed you are simply for what you got. Furthermore, having this kind of attitude is also important, as because of it you will get the chance to a more contented person after all. With this, you will no longer get to think about those negative thoughts which reduce your spirit, as you feel contented for what you have. However, this does not necessarily mean that you must settle. It only means that you should be able to realize the things that you have and be able to appreciate it. When you give emphasis on the things that you don’t have, it may close to impossible for you to feel happy. Though you acquire such things, you must still feel worried of losing them. Ultimately, give importance and appreciation for what you have by being grateful!

Sample Content Preview While it’s a good idea to offer an incentive, you don’t want to make this something too amazing. In fact, a report is almost always better than a free ebook. There are several reasons for this. Firstly, if your incentive is too good then you will risk attracting people to your mailing list who are in fact not interested in whatever you’re talking about. They will sign up purely to get your free gift and they might then never read any of your emails or even unsubscribe as soon as they have what they want! This skews your data and of course damages your sender reputation, so you want to avoid it. The other issue is that if you plan on selling an ebook later on, giving away a free ebook will seem to undermine the value of that product. If you are giving one away for free right now, then why would someone be willing to pay $100 for the next one? Especially seeing as they probably haven’t read the freebie yet… 10. Use Storytelling Storytelling is precisely what it sounds like: telling stories! In other words, when you write your next email, try to frame it as a story. Instead of dispassionately describing the merits of a certain technique or product, instead try talking about how it helped you and how it changed your life. Set the scene, describe the emotion and generally get your audience invested in the outcome. This is a far more engaging way to explain something and it’s actually much more persuasive as well. 11. Use the Recipients’ Names Your autoresponder contains a feature in it that allows you to include the recipients’ names in their emails. This will automatically replace the {Name} tag in every single message so that they say ‘Hi Joe’ or ‘HI Dave’ instead of just ‘Hi’. Now, I used to not be a fan of this technique. Everyone can see through this and it’s clear that it’s not personal and that just makes it seem emotionally manipulative. As it happens though, using this strategy has been shown to help you avoid ending up in the ‘Social’ or ‘Promotions’ inbox because it looks like natural and normal correspondence. That’s good news – so use this strategy! 12. Be Brief Whenever you send an email, you always need to make sure that it contains value of some sort. That means it should provide a tip, a lesson, instructions or perhaps just entertainment. Whatever the case, your audience needs to feel that it was worth their time reading that message. Better yet, you want to ensure that the amount of time they spend is short. If they can get maximum value for minimum time investment, then that will be a more efficient exchange for them and it will feel like even more value. They’re essentially getting more for less! So, learn to write efficiently and get right to the point – be respectful of your audience’s time. 13. Use a Normal Email Structure Earlier we mentioned that using the first name in your email could help you to stand out and to by-pass the spam filter. Another trick you can use that will do the same thing, is to try and use a more conventional structure. In other words, instead of creating an elaborate newsletter template with headings and flashing lights, instead try writing a normal email as you would do to a friend. This will feel much more authentic and personal and it will also be more likely to bypass those various filters and make it to the inbox. 14. Ask to be Whitelisted If you are still facing emails that end up in the spam folder, then one of the simplest and most effective solutions is just to ask your recipients to whitelist you. That means removing you from any spam lists and putting you in the primary inbox rather than the secondary ones. A great time to do this is in your welcome message for your double opt-in. Your audience will need to see this message in order to sign up and you can warn them that it might go into their spam folder. You can then take this same opportunity to warn them that all your future correspondence might end up there and that they should move you to the primary inbox if they want to be sure they don’t miss future updates. 15. Use a Lightbox Lightboxes are ‘popovers’ that appear on top of the rest of your content in a window and cause the rest of the site to go black. Normally, they force the user to click ‘OK’ or ‘Cancel’ to dismiss and in most cases, they are promoting a mailing list. While these can be a little frustrating for the user, studies show that they increase conversions by as much as 400% which makes them highly worthwhile. 16. Use a Sidebar Widget Remember that a lot of your visitors won’t land on your website or blog through the home page. If you have popular blog posts or pages within your site, then you need a sidebar widget that will contain your opt-in form. This way, people will be able to sign-up wherever they land on your site and you’re drive many more conversions as a result.

Sample Content Preview Another option is to combine niches. The ‘fitness for nerds’ niche is an example of this and it will give you the opportunity to blog both about fitness and about nerd culture. This is something that is done very well by the excellent blog ‘Nerd Fitness’. Either way, make sure you stand out and make sure that you have something that sets you apart on the basis of niche alone. Don’t be ‘just another fitness site’ because that doesn’t give your visitors any reason to subscribe to you. There are plenty of fitness sites out there already! Mission Statement In order to build a top blog, you need to begin thinking about the brand too. Note that ‘brand’ in this case does not just mean the logo – a brand is actually much more than a logo and instead speaks to the very ‘mission statement’ and the very objective of your site. A mission statement is basically a statement of intent: this is your way of saying what you want your site to accomplish and why you’re passionate about that. This is what sets your blog apart and if you have combined multiple different subject matters, then your mission statement is somehow going to communicate that. A mission statement has nothing to do with you making money and nothing to do with ‘what’ you do on a daily basis. This is why you do what you do and it is why people should care and why they should be excited. Your mission statement sets you apart because it can be completely different for two different sites that have apparently the same niche. For example, one fitness site might have this mission statement: “A place for iron warriors to gather, exchange war notes and push themselves to the limit” Or it might have this one: “Helping to make readers happier, fitter and more functional in their daily lives. Healthy life = happy life!” These two sites have completely different tones and they have a completely different target audience. But that is what makes them different from a generic blog that lists exercises and that’s what will make people excited about the niche. And here is the thing that really matters: in order to make a top blog, you need to have something that sets you apart and you need to make sure your passion is coming across. This is coincidentally why it is also so important that you only ever choose a subject matter for your blog that you are truly passionate about. If you are not passionate about the blog subject you have chosen, then people are not going to want to read what you have written because it won’t be different from anything else out there. Even if you hire a top writer, unless they are passionate experts in the niche you chose, then the content is just going to sound generic and plain – because all they can have done is top research it from other sources online and then regurgitate it in their own words. Choose a niche you really believe in and let your personality come across. Bring something completely new to the subject matter and make sure that you are challenging the status quo with genuinely remarkable ideas. And one more reason that your blog needs to be in a niche that you’re passionate about? Because it is the only way that you can keep writing about it every single day without getting bored. Even the best blog in the world will not be a massive hit overnight and that means you’re going to need to find the will to keep going even when you feel a little disheartened. The only way you’ll be able to do that is if you really love the subject matter. Creating Your Logo Once you’ve done this, you can then begin to create your logo. It is very important that you create a logo that you are proud of and that really sums up your site. What’s even more important is that it should look professional. The logo is the most important part of your marketing because every single piece of marketing or advertising you create is going to feature it. Likewise, your logo is going to be featured on the website itself and it is going to be have an influence on the way that you design your website! If your logo looks poorly designed, then it will make your site appear amateurish and it will instantly prevent people from getting behind your movement or putting trust in what you have to say. To make your logo, you first need to come up with an idea. To come up with your idea, one strategy you can use is to create a ‘mood board’. A mood board is essentially a collage that includes a range of different images and other sources of inspiration. This will include logos from other sites, as well as various different words and various different images that speak to the topic of your site. Think about your mission statement: what words come to mind based on that? What images? Draw them, find them online and collect them all in one place. As you do this, turn off your ‘filter’ and accept that there are no ‘bad’ ideas. Once you’ve done this, you can then start trying to combine these ideas in different ways. Put different images together and try working them into the text that makes your site’s name. Eventually, you should find a few ideas you like. Try to avoid generic or cliched ideas. Images like globes, ticks or lightbulbs are badly overused and will come across as cliched. At the same time, try to keep your design as simple as you can. Simple doesn’t mean childish – it means subtle and understated. Think of the Nike tick – it is incredibly simple and this is part of what makes it so successful. A simple logo is something that can easily be recreated and that will also be inherently more versatile, allowing you to incorporate it into more different situations whether those are banner ads or even products that you are going to sell. To actually bring your idea to life, you need to use a tool called Adobe Illustrator. This is important, because it can be used to create ‘vector files’. Vector files are files that don’t use pixels in a map (which is what a regular ‘raster file’ uses) but instead use instructions that tell the computer how to draw the image. Those instructions might include things like: line this length and in this angle, move 30 degrees, line this length… The reason this is important, is that it means that image can be blow up indefinitely without any loss in image quality or resolution. The ratios of the distances and angles are simply increased and the image is drawn again, only larger.

Sample Content Preview The first thing you need to do is to try and go to bed at a more consistent time. This makes a massive difference because it allows the body to get into a rhythm. And you know what? You mustn’t break this routine too much at the weekend. Another tip is to avoid using your phone just before bed. Try to take half an hour as a break away from screens and technology and your body will be more ‘ready’ for sleep. If you still struggle then a great little hack is to take a magnesium threonate supplement. This is a natural mineral that encourages sleep, relaxes the muscles and promotes brain plasticity so that you will learn better and your brain will grow new connections. 3. Practice No Fap This is a controversial thing to include on this list but let’s be honest: if you are going to become the most successful and effective version of you then that does not involve spending hours each week watching seedy videos of women and pleasuring yourself. Not only is this a huge waste of time, it is also simply addictive and can badly mess up your dopaminergic system. Dopamine is produced during goal oriented behavior and it will reinforce whatever behavior you engage in. Porn creates a huge release of dopamine that can only otherwise be achieved through drug use. As such, it can damage the brain’s ability to stay motivated and focused and leave you with impaired motivation. But more than anything else, no fap trains you in discipline. If you can break this one extreme habit, then you are demonstrating an ability to do nearly anything. Imagine what other goals you could accomplish. Imagine what else you could achieve! Perhaps it is for these reasons that many people on the No Fap Reddit report that they feel more alive, more energetic and much more driven once they practice no fap – and that they accomplish much more as a result. 4. Get Into Shape If you want to get the most from your mind, then you need to start focusing more on your body. Exercise and using your body is fantastic for empowering your brain matter and helping you boost your mood, your drive and your pure mental computational power. Of course it will also make you appear more attractive, more successful and more confident – all things that can help you to get what you want from life. Using any training program above will help you to tone and build muscle, lose weight and improve your fitness but some training methods are better than others. This is where HIIT workouts can be useful. These are ‘High Intensity Interval Training’ workouts – meaning that you will be alternating between periods of intensive output (running at maximum sped for example for around 1 minute) and periods of active recovery (jogging at 70% for 2-3 minutes). This form of training has a profound impact on the body by forcing you to utilize different energy systems and thereby training your ability to more efficiently access energy stored in your cells. It then creates an ‘energy deficit’ by depleting glycogen that your body will continue to burn throughout the rest of the day. HIIT can make you more energy efficient and increase the mitochondria in your cells so that you constantly have higher energy levels and an improved mood. It also burns more fat than any other form of exercise… 5. Be More Active BUT HITT is also absolutely brutal. A lot of people make the mistake of thinking that HIIT is the ‘easy option’ because it is shorter than steady state cardio in terms of the time you need to put in. This is very much a mistake however as HIIT is so intense that it will be a huge challenge for most people to complete. Not only that, but being inactive for the majority of the day and then just adding an hour of exercise on at the end is not enough to improve your overall health and fitness. Instead, you should be focusing on how you are going to increase your overall activity so that you sleep better, so that your metabolism speeds up and so that you are generally healthier. So, for most people, the best way to start losing more weight will be to walk more. Steady state cardio like this has its benefits too: it is perfect for increasing the capacity of your left ventricle and thereby helping you to reduce your ‘resting heart rate’. A lower resting heart rate is an indicator of good health and means you will experience lower stress throughout the day. Walking is particularly good because it does not cannibalize muscle and because it is low-intensity enough that you can do it regularly. It’s also very practical and can be worked into your routine, whether that means you walk to work or you just walk to the shops a little more often and use the car less. Try wearing a fitness tracker in order to monitor your progress in this regard. If you can find an opportunity in your routine to walk 40 minutes a day, then you could easily expect this to burn 300 extra calories. That’s not a lot but the difference with walking (as compared with running) is that you can then do this again immediately the next day. And the next day. Over a week, you’ve now burned an additional 2,100 calories – which is essentially an entire day’s worth of eating! Another way to get more exercise into your regime is to take up a class of some sort. For many people who struggle to lose weight and tone up, starting martial arts or perhaps dancing is often the very best thing they can do. This provides much more incentive to move intensely regularly and makes the process of exercising fun and social.

Sample Content Preview The first thing you need to do then is to find that passion and find the thing that you really want to do. That’s what will give you the unstoppable iron determination to keep at your goals no matter what. And finding your passion means being brutally honest with yourself. It means that you reject the things that other people want you to do. You forget the things that you believe you’re supposed to want to do and instead you focus on what you really want to do. Likewise, you need to think about what you’re going to enjoy working toward. It’s not enough to want the end result: you need to be happy putting in the work every day to get there too. In other words, you can’t just want to get strong, you need to enjoy going to the gym. Don’t want to write a book, learn to love writing. When you find the thing that really brings you to life, you’ll find it is MUCH easier to stick at it. In fact, you may well find that it is everything else that falls by the wayside! How to Become a Doer Once you find the thing that you’re really excited about, you need to devise a plan to make that happen and then stick with it. This is what will make you a doer and not a talker or a dreamer. We are not truly defined by our intentions, our aims, or our ideals. In reality, we are defined by our actions and these are what will make us successful or otherwise. You want people to stop rolling their eyes when you tell them about your plans and instead to be a person who carries real weight and gravitas when you explain your plans. When you say you’re going to travel around the world, you want people to know that that is really going to happen. But actually, one of the ways you do that is to stop telling people at all. Why? Because according to some studies, telling people your dreams and plans is actually one of the surest ways to ensure they don’t happen. And why is that? Well for starters, it suggests that you’re looking for external validation. Remember what we said about your passion being intrinsically motivating? That means that simply engaging in that activity or working toward that goal should be enough. You shouldn’t need a reward and you certainly shouldn’t need accolades from others. If you’re really fascinated with your book project, then you should be quite happy to work on that project in your spare time without ever needing to tell anyone about it! This is a much more powerful form of motivation and drive than anything you can get from people telling you that they think you’ve done a great job! The other problem with telling people your plans is that it creates a ‘psychic release’ of sorts. That sounds crazy I know but what I mean by this, is that it gives you a sense of reward and relief. More to the point, telling someone your plans actually means that you can adopt those plans as part of your identity even before anything has happened. So for instance, if your goal is to quit smoking, then you might feel a great sense of reward just by telling people that you’re planning on quitting smoking. That is to say, that you tell someone you’re going to stop smoking and then suddenly, you feel as though you’re already not a smoker anymore. People will praise you and tell you ‘well done’ even before you’ve actually quit and you’ll feel safe in the knowledge that other people now know that you don’t want to be a smoker. It sounds crazy but this can then remove the incentive to actually quit! You’ve already got the sense of reward, so you don’t need to put the effort in! Then Again… But then again, there are scenarios where it does to pay people, or at least to tell some people. And there are two reasons that this can be the case. The first is that telling people can help you to feel as though you have stakes. When you tell someone you plan on losing weight for example, you then know that they’re watching you and waiting to see if you actually achieve your goals. This can create a social pressure that actually can be very helpful in motivating you along. And you can actually make this even more the case by encouraging people to call you on your actions. Get a friend to watch you and make sure you are sticking to your goals and doing what you said. They can monitor your performance and if you don’t do what you said you’d do, you could even get them to somehow enact a form of punishment. Tim Ferriss recommends getting a friend to donate your money to a charity that you don’t like if you don’t achieve your goals. That’s some powerful motivation right there! The other reason is that telling people can mean you have a partner in crime. This is sometimes actually a requirement, while in other cases, it will be a very useful asset. The scenarios where it is actually necessary to tell someone about your plans tend to pertain to your relationships. That is to say, that if you’re in a relationship with someone and your hope is to go travelling or to spend money on the hoes, then you’re going to need to get them on board before you go ahead. But even where you don’t need them to agree, it can help a great deal to have your partner along for the ride. This is particularly true when it comes to dieting. One of the hardest parts of sticking to a diet is often the social aspect and this comes from our relationships a lot. If you’re married or in a long-term relationships, then no doubt you will spend evenings eating pizza in front of the TV, you’ll share a box of indulgent chocolates from time to time, or you’ll go out for romantic meals. When you’ve decided to go ‘no carb’, it is a lot harder to have a romantic meal. And it’s a lot harder to enjoy pizza in front of the TV too. This is why having your partner along for the ride can make all the difference as this way, the diet becomes something you can do together, rather than something that you are doing that may seem unsociable. Better yet is finding a gym buddy. A gym buddy is someone who can come along on your workouts, help to spot you through the heavy lifts and give you encouragement and motivation as you’re running. This can make a big difference to your motivation and make the whole experience of going to the gym a lot more enjoyable. Moreover, when you have a gym buddy, you have someone that you don’t want to disappoint. If you skip a session, then you’ll be leaving them in the lurch and that creates extra pressure to go. Likewise, there will be times when they are feeling low and you help to pull them through. And better again then that is finding people who are as passionate as you about a business idea. If you can find people to go into business with and you all truly believe that your idea has real potential – that it is something that could change the world or at least make you a lot of money – then you’re going to find that the passion and excitement in your group becomes contagious and that everyone in the group helps to buoy and excite everyone else. This can be a great feeling and it is something that all of the very best startup companies have in common. It’s a state that is often referred to as a state of ‘flow’ and it’s what you feel when you’re so impassioned about something that you become highly focussed and it’s all that all of you can talk about and think about.

Sample Content Preview Moving More, Fixing Your Posture and Working Better Getting regular exercise will help to improve some of these negative effects. Studies show that although you can’t completely reverse the issues that sitting for long periods causes, you can nevertheless at least improve your overall health just a little by moving more regularly. Being self-employed and working online means that you have the freedom to go to the gym in the morning when no one else is around. I also highly recommend going for walks on your lunch break – if you need to make any calls, this is a perfect time to do that. Another tip is to consider investing in some extra gadgets to help you out. One such gadget is a standing desk. This will elevate your computer while you work, allowing you to work in an upright position instead of sitting down. This will make it tough to focus as well as you do when sitting but you can get around that issue by focussing on work that you can do with a little less concentration – for instance, you could use this time to answer your morning emails. Likewise, you should also look into investing in a cushion for your chair that will provide lumbar support and also take the pressure off your coccyx, which can otherwise cause pain as well as various health problems. You could alternatively look into sitting on a medicine ball, which will have the added benefit of training your core as you’re working. Breathing for Internet Marketers Another problem that can come from working on a laptop or computer all day, is that it can ruin your breathing. This might sound strange but the problem comes from sitting. The irony is that the human body was actually never designed for sitting – in the wild we would have squatted. One bad consequence of this switch is that our stomachs are compressed and this prevents us from using the correct ‘abdominal breathing’. To breathe properly, we are supposed to start by relaxing our stomach and allowing it to distend. This creates space in our abdominal cavity, which in turn allows the diaphragm to drop down into it, expanding the lungs from the bottom first. You then follow this motion by breathing in actively and expanding the rib cage in order to let in even more air. When you sit, you can’t do this because the stomach is squashed, which means that you are force to breathe with your lungs and chest alone. This forces you to take shorter, faster and shallower breaths, which in turn means you’ll not take in as much oxygen and you’ll increase your own heartrate. This in turn triggers a stress response: because our stress levels are closely tied to our breathing through our sympathetic and parasympathetic nervous systems. When you are stressed, you take shorter, shallower breaths. And when you take shorter, shallower breaths, you become more stressed! If you are going to be working on the computer and facing the stress of being self-employed, then you better learn to start breathing correctly! Start by sitting up straighter in order to give your gut more room to expand. To encourage this, you can try tying a loose piece of string around your abs. This will force you to gently contract your transverse abdominis – the muscle that wraps around your midriff – and that in turn will keep you more upright and stable. From here, it is a matter of focussing on your breathing. Do this especially when you’re stressed and hopefully it will start to become a habit! More Health Issues Surrounding Computer Work There are other potential health issues related to working on computers all day though. One of these is the fact that you will be typing for such long stretches, which can cause RSI in your hands (repetitive strain injury). One good way to combat this, is to make sure that you use a good keyboard that will help to cushion the impacts you make on the keys and that will allow you to type quickly and comfortably. The best type of keyboard to this end is a mechanical keyboard, which will have ‘clicky’ switches to allow for a more satisfying key travel. Many people say that the Cherry MX Blue switch is the ideal switch for people who work on the computer. Another consideration is your monitor but there’s good news here: looking at computer screens is actually not bad for your eyes. This is a myth that was created by one incorrect study that found a correlation between people who sat near the computer/TV and people who wore glasses. The reality that the study missed is that these people were sitting near the screen because they had glasses (not the other way around!). That said, it is important to avoid glare and I would also recommend getting a wide monitor to give you plenty of real estate for working. Managing Clients and Avoiding Stress While all these tips will help you to look after your health in many ways, the biggest danger is still by far the stress that is caused by working to constant deadlines, dealing with difficult clients or having things go wrong. So how do you combat this and make sure you remain happy as you work? One key thing to consider, is that you should take pains to try and separate your work and play as much as possible. In other words, draw a line under your day when you clock off and then don’t answer any further emails about work until the next day. Don’t think about work and don’t even check the emails! This is harder for an internet marketer, as we will constantly have our computers and phones on us for checking. If you struggle with your discipline here then, you should strongly consider getting a separate work account. One problem you’ll face as an internet marketer, is that you’ll always have the option to take on more work for more money. The problem is that you’ll be sacrificing your free time and thereby giving yourself no actual time to enjoy that success! So instead, you need to find a limit and stop there. A good way to do this is to assess your current outgoings and the things you want to spend money on and then to see how much money you actually need. With this in mind, you can then determine how long you need to work, how many clients you need to juggle and when to stop so that you can enjoy the rest of your evening. You’ll of course still get emails from people asking you to do just a little more work, or to rewrite something, or to fix an error with a website design – but don’t do it. Keep these times separate because once you do it once, you’ll find that you are constantly doing it. How to Get Paid More and Work Less Ultimately of course, the objective is that you’ll be able to get paid more and do less work. This isn’t easy though and it requires a certain amount of courage in order to negotiate higher pay with your clients. This is something that can be scary if you have been dealing with the same clients for a long time: you probably rely on them for business and if you stop offering the same work at the same price, they might decide to drop you. In turn, this could leave you without the amount of work you need in order to live your current lifestyle!