Table of Contents Introduction...... 7 What Exactly Are Instagram Guides?.11 Is Instagram Guides For You: How To Choose The Right Kind of Post?.. 15 Feed posts....15 Instagram stories.......16 Reels........ 18 IGTV videos.19 “Swipe Up” External links.....20 Facebook Integration......20 Returning to Guides.....21 The Pros and Cons of Instagram Guides. 24 Exploring a brand-new feature. 24 Target demographic........ 25 Present yourself as an authority.......25 No way to come across Guides organically.......26 Design limitations......26 Less commitment......26 How to Create an Instagram Guide Step-by Step........28 Creating the Guide.. 28 Choosing the content......30 Formatting the Guide......31 Content...32 Reformatting........ 32 Posting....32 Creating Different Types of Instagram Guides: Information and Inspiration....... 35 Recommend places 35 Recommend products....36 Recommend posts...37 Ideas.....37 How to Promote Your Instagram Guide.....42 Easy share... 42 The mystery of the Instagram algorithm...... 42 Posting at peak times..... 43 Sponsored posts....... 44 The Explore Page.....45 Features.... 46 Direct messages........46 How to Build Your Following With Instagram Guides..... 48 Branding 48 Business accounts...49 Follower tracking....... 50 Analytics..... 50 The “success” of content...... 51 Conclusion..... 54 Sample Content Preview Instagram Guides were implemented because the platform wanted a way for its users to more easily discover recommendations tips and other content from their favorite users. When Guides were first rolled out, they focused on ideas of “wellness”; with specific brands and organizations that were wellness oriented being able to use the feature first. Given how long many people spend on their phones, being able to get useful and actionable information—that is already integrated into the platforms that they already frequent, particularly on wellness topics was a fantastic idea. Guides are a step-by-step flow of posts. Similar to a Story or video, Guides are a great way to show a running commentary of a particular element of business or add detail into certain aspects of your brand. They are somewhat similar to an article that you might link, instead it is an embedded feature in your profile. It is a great way to create unique content, yet still keep it on the same platform. Essentially, Guides are a way that you can create one single resource around a specific topic or content area. They can consolidate your posts and thoughts into one single post, a Guide, and even supplement your own posts with those from other users. Instagram Guides kind of resembles a blog post, in theory. Guides can include text, photos and videos. A huge benefit to the implementation of this feature is that some users are unlikely to leave a platform in order to get additional content; having to click a link to a website or another social media site turns a lot of users off of buying or engaging with your content. Guides are a great way to centralize your content onto one popular platform that your audience already uses. When you are on your Instagram profile, you see, obviously, your bio, as well as any Story highlights. Below that, you typically see two choices; feed posts and tagged posts. Depending on your usage, you may see an icon that depicts IGTV or Reels, as well. Guides will add a new icon to your profile that looks like an open magazine. We will be discussing the difference and benefits of different types of posts in the following chapter. So, basically, an Instagram Guide is just that, a Guide. It is a resource and a way to expand upon your posts and create a deeper and more in-depth showcase of particular topics or content types. Is Instagram Guides For You: How To Choose The Right Kind of Post? The abundance of features that Instagram has to offer raises one big question: which type of post and which feature is the best? And, while they are all unique and interesting features, ultimately, there is so simple answer; it completely depends. This section will run you through the different kinds of posts that you can create on Instagram, and the benefits of each. You should also be considering how you can integrate these post types into a seamless brand, and which post type will be best for your content. Feed posts Feed posts remain the most important feature of Instagram. Creating a post on your feed was the first Instagram feature. You can add have multiple pictures in one post now--which is an element that has really revolutionized Storytelling. Rather than having to post ten separate images (assuming you decided they were all worth sharing!), you can add them into one post. This allows for cleaner feeds and more detailed posts. It should all be high quality and reflect your brand, products or business. Using hashtags in your post descriptions and creating engaging captions is a great way to interact with your audience. Audiences love to send posts to their friends and family, so making sure your post is clear, and easy to share is a great feature. Make sure your grid, that is, the overview that people see you once they click on your profile, looks good and consistent. This means using similar filters and colors in order to create a cohesive theme. This is a small thing that adds to the professionalism of your brand; they should also match and look similar to your Reels, IGTVs, and Guides. This is how you ensure that your brand gains recognition. Having all your post types looking consistent from an aesthetic, as well as a content perspective is the best way to create a real brand that maximizes the potential for gaining a positive brand reputation and building a solid audience. It is important to introduce a side note here; Instagram Guides need to use preexisting posts. You cannot include content (other than text) that has not first been posted on Instagram as another kind of post. This means that feed posts and Guides are inherently connected, as one requires the other. Feed posts are essential to Guides. When planning your content, you will need to plan the required feed posts in order to be able to later create Guides. Thus, Guides add a new level of depth to content creation. Instagram stories Stories, a feature first coined by Snapchat, are not permanent posts. Before scrolling through their feed posts, users will be confronted with the Stories banner at the top of their home feed. They last only 24 hours at the top of your followers’ feeds but can be highlighted and saved on your profile for longer as well. They are a great way to keep at the top of your audience's mind (as well as at the top of the feed) by posting snippets of your day, and as well as drawing attention to new content. Stories can be a new photo uploaded from your camera roll or even a blank slide with text. Additionally, you can share feed posts (as well as Reels, IGTV videos, and Guides) to your Story. You can share other user’s posts or stories that you are tagged in. This is a great way to utilize user-generated content, as well as making your audience feel special and included in your brand by sharing the posts they create about you. Stories can be a great way to share additional content as well as drawing attention to particular posts. You will likely end up sharing your Guides in your Story in order to bring your audience’s attention to it (although we will discuss promotion later in this eBook). Your stories will need to be well designed and creative. Make use of tagged locations and the other features are available with stories in order to make them look professional and fun. Taking advantage of the gifs, location tags, polls and stickers is the best way to grow your Story viewing. There are nearly 500 million stories posted each day, which means there is a lot of competition for your followers’ attention. More than half of Instagram users are more interested in a brand after seeing it in an Instagram Story. Therefore, utilizing Instagram stories is a great way to drive traffic. Adding Highlights to your profile is an effective way of continuing to draw your audience’s attention to particular elements of your brand. You can add numerous highlights, sorted however you wish (though the one you edited most recently is the first to show), and arranged however you want. You get to choose a cover picture for your highlight as well as a text name that is also displayed. For example, many brands choose to do a “FAQ” highlight that explains elements of their business. you could also do a “customer” highlight which shows the best of your customer’s pictures that you have shared to your Story. There are many uses for Instagram Stories, and they are not a feature that should be overlooked. Reels Seemingly inspired by TikTok, Reels are another recent feature that users love. Reels are a way to create short videos; sometimes done in one take, but often including audio and snappy editing and transitions. Reels run from 15-30 seconds. Reels can be shared to your main Instagram feed. This is a huge benefit of them because many people choose not to engage with the new features and Explore Pages dedicated to them. By integrating them into the main feed it is easy for users to interact with Reels, without having to go out of their way to do so. The Reels feed also differs from the regular feed. On their regular feed, with the exception of sponsored posts, users only see posts and stories from accounts that they follow. Whereas, the Reels feed, also shows popular, trending, and suggested Reels all in one place. As Reels are shorter and tend to be more informal, you can create unique and quirky content that showcases your personality and adds variety and depth to your brand. IGTV videos Similar to Reels, IGTV videos can also be shared on your main feed, as well as having a space dedicated to them in the Explore Page. An IGTV video can run for up to 10 minutes, and up to an hour for larger accounts. When users get recommended an IGTV video in their feed, after a minute, they will be given a “keep watching” pop up. If they click to continue, the screen shifts, and the video continues to play. This means that the first minute of your video needs to be fantastic in order to gain their attention and encourage them to keep watching. IGTV allows for both horizontal and vertical videos. The Instagram algorithm, like with Reels, curates a feed for you based on your interests and past views.

Table of Contents Introduction Chapter 01 - Selecting a Profitable Niche Chapter 02 - Finding Your Passion Chapter 03 - The Inside Scoop Chapter 04- How to Source Products? 4.1 Drop Shipping 4.2 Buying Wholesale 4.3 Creating Your Own Products Chapter 05 - Marketing Your Store 5.1 Have A USP 5.2 Social Media Facebook Instagram Pinterest Other Social Networks Conclusion Sample Content Preview Chapter 02 -Finding Your Passion It’s not enough to choose a niche that is profitable. If you choose a niche you aren’t passionate about, or one that you find you truly dislike, your business is likely to turn into a drudgery very quickly. In fact, one of the reasons many people start a business is to get away from jobs they hate, and the last thing you want is to end up in the same position you were in before you left your job—unhappy and wanting something different. So as you look for potential niches, try to find something that interests you and you’re passionate about. This will make it easier for you to source products, market the products, and spend the time required to make your store a success. It’s possible that you won’t have any interests that would be profitable, but it’s highly unlikely. Even if you like some relatively obscure things, there will usually be at least a decent number of other people who are also interested in it. Chapter 03 - The Inside Scoop Once you have found a niche you believe has a lot of potential for both profitability and passion, you should try to drill down even further to create the tightest niche possible. For example, let’s say you’ve decided you want to concentrate on the outdoor hobby niche. This might include things like camping, backpacking, hiking, hunting, and fishing. But there are thousands of popular stores that specialize in this area, so it would be quite difficult to compete. In order to have an all-encompassing store in a broad niche like this, you’d have to source thousands of products, and make sure the prices stay updated. It would be a tremendous amount of work for just one person, or even a small team. Instead, it’s good to focus on a single area. It could be the area you are most interested in, or the one you believe will be most profitable (as long as you’re still interested in it). But it’s important to drill down to the tightest niche you can without going so tight that it would be difficult to find an audience or source products. For example, instead of “outdoor hobbies”, you could drill down a bit to fishing. This may still be too broad, so you could drill down to fly fishing. This is pretty good, but you might even go a little further to specialize in a specific type of fly, or maybe into fly tying supplies for people who want to tie their own flies for fishing. Keep drilling down until you reach a point when you can no longer find enough products to source or interest in the niche. You’d be surprised just how far you can go in many niches! For example, blacksocks.com specializes in—you guessed it—black socks. They also have other products that they expanded into, such as colored socks and underwear, but they started out selling black socks and have been wildly successful! Chapter 04 - How to Source Products? There are three main ways you can source products for your e-commerce store: You can use a drop shipper You can buy through a wholesale company or the manufacturer You can create the products yourself Each method has its own pros and cons, and no single method is the best method for every single store, so let’s talk about those factors so you can decide the best way to source products for your store. 4.1 Drop Shipping In case you’re not familiar with drop shipping, the way it works is that you take orders on your store, and once someone orders from you and pays you, you go to the drop shipper’s website and order the product. The product is sent directly to the buyer from the drop shipper, and you keep the difference as your profit. Let’s say you are selling a snow globe for $10. The drop shipper charges $5 for that snow globe. Your customer pays you $10, plus whatever shipping cost you charge. Then you go buy the product from the drop shipper for $5 and you keep $5 in profit. There are also systems you can use that will automate the ordering process for you, such as plugins for major e-commerce platforms like WooCommerce and Shopify. The major benefit of this method is that you don’t have to pay upfront for merchandise, so you can pretty much start your store for free, minus the cost of a domain name, hosting, etc. Additionally, you don’t have to deal with having warehouse space to store the merchandise, or dealing with packing and shipping. But the drawback is that you lose a lot of control, which can cause issues at times. For example, you won’t be able to ensure that the correct product is sent to your customer, and you won’t be able to control the shipping speed. 4.2 Buying Wholesale The most common method of sourcing products for most stores, both online and offline, is buying wholesale from the manufacturer or from a wholesaler that acts as a middleman. You’ll generally get better prices buying wholesale than from a drop shipper, because most drop shippers are middlemen who must mark up wholesale prices to make a profit. This is one of the biggest benefits to this particular method of sourcing. You’ll also have more control, because you can be certain you’re sending the right product to the customer, and you can control how it is packed and shipped. This results in fewer returns. However, you’ll need to have warehouse space to store the products, a system to manage inventory, and time to package and ship all the products to your buyers. Additionally, many people cannot afford the substantial cash outlay of buying inventory upfront. This is one reason why many online stores start with drop shipping. 4.3 Creating Your Own Products The final way of sourcing products is to make them yourself. If you have a hobby you love, such as making jewelry or painting, you can create all of your products. You can also create a prototype for a product and search for companies to manufacture the product for you. This can be prohibitively expensive for many, but it’s a fantastic way to have a unique product.

Table of Contents Chapter 01 - Google AdSense – Definition and Overview Chapter 02 - How Google AdSense Works? Chapter 03 - Earning Money with AdSense Chapter 04 - How AdSense Can Help You Earn Extra Cash? How Much Will I Earn? How Does Google AdSense Work? It’s Easy! It’s Fast! Chapter 05 - Work As Much or As Little As You Want The Money is More or Less Passive You Can Do Something You Love – And Get Paid for It Easy Learning Curve This is a ZERO Startup Cost Business! You Can Get Started Now Where to Go From Here Chapter 06 - Google AdSense for Your Business Chapter 07 – AdSense For Advertisers Chapter 08 – AdSense – In and Out The Basic Steps: AdSense Products Benefits of AdSense The most advertisers means The most robust targeting of any ad network Contextual targeting Placement targeting Interest–based advertising Wide variety of ad formats Flexible ad controls Control how Google represents your inventory Manage how your ads are displayed Powerful reporting tools Performance reports Google Analytics reports Additional monetization solutions Chapter 09 – Downside of Google AdSense #1: Illegitimate Websites #2: Confusing Advertising Tunnels #3: Your success depends on successful SEO Chapter 10 – Tips to Earn Money Tips for AdSense Success Chapter 11 - Guaranteed Success? Potential Issues Google AdSense Chapter 12 - Getting the Most Out of Google AdSense Setting Up Your AdSense Account Have questions IMPORTANT NOTES AdSense Revisited How Much Will I Earn? Help with Google AdSense Good luck with your AdSense Cash Flow! Sample Content Preview Google bills those who win the bids and pay for advertising space. You then receive your payment based on the ads placed on your site and when/how often your site visitors are clicking on them. Many people find it hard to believe that there is no fee for creating a Google AdSense account and allowing AdSense ads to be placed on your website. But the truth is, they only pay you when the ads are being clicked, so if you think about it, this method makes sense. There is no need to pay them to advertise for others businesses. And in the same vein, they don’t pay you for simply placing the ads. There has to be positive activity in order for it to work on either end of the spectrum. The advertisers decide how much they are willing to pay for their ads (to be explored in Google AdWords) and you, as the one providing the advertising space, benefit from the ads’ effectiveness. AdSense is also more than just advertising. With Google AdSense, you can choose to include one or all of their ―products as a way to increase your profit-earning potential through targeted advertising. For example, you can choose to place AdSense ads within your site (which are customizable and of course, targeted); you can also choose to include AdSense searches within your site (which help users and bring you a profit at the same time); or you can choose to place Google AdSense ads in your feeds. It’s up to you which, if not all, of these options you choose, but no matter how you look at it, Google AdSense just makes sense for business. Remember, the more you take advantage of Google AdSense products, the more you will benefit from it. Chapter 03 - Earning Money with Adsense Unlike the internet advertisements of old (largely banner ads, flashy boxes and annoying pop-ups), you earn money each and every time your site visitors click on a Google AdSense ad that is placed on or within your site. They do not have to purchase something in order for you to earn a commission. All they have to do is click! You no longer have to worry about busy, distracting, (sometimes obnoxious) internet ads crowding up your site. Instead, Google AdSense ads are text ads, which are proven to have a much higher click-thru rate than traditional banner ads. And in fact, there is much more to it. Google AdSense makes making money easy! If you are considering creating a Google AdSense account, here are some tips for success: Tip #1: Build a site with a professional look, tone and feel. Your business depends on the effectiveness of your website, so make sure it’s the best it can be from look and feel to messaging and ease of use. It’s important to also note that Google does NOT accept sites that are created using free domains, so be sure to register a unique domain through a reputable service. Tip #2: Your site should include valuable content. Your site should include language that is not only relevant to your target market, you’re your message should be enticing and provide valuable information. You want to convince your customers how valuable you are, not just hope they see it for themselves. On another note, Google will quickly recognize if your site is not legitimate, so be sure that your business is up and running to prove you are not just loading ads into your site to make money. Tip #3: Work on driving traffic to your site. Proper SEO techniques and keywords are absolutely critical when trying to top search engines. If you aren’t familiar with this process, be sure to learn more. It will serve you well moving forward. No matter what, driving traffic to your site is absolutely crucial for success. Tip #4: Set up your Google AdSense account. As previously noted, Google makes the entire process of setting up an AdSense account extremely user-friendly. They will walk you through the registration process and get you started with customizing and placing ads on your site in no time. They even offer valuable help tools and resources as you continue to grow and become more familiar with their products and services. Tip #5: Network! Network! Network! Nothing is better than word of mouth, so reach out to friends, family, peers, and colleagues to spread the word about your site. The more people who visit, the more people who will click on ads… and the more money you will make! So what are you waiting for? Get out there and grow your business. Build a quality site that looks and sounds great. Create a Google AdSense account and watch the money roll through the door… and the mailbox! You’ll be happy you did. Chapter 04 - How AdSense Can Help You Earn Extra Cash? Advertising can be an extremely cost-effective way to grow your business… if it’s done well. After all, its very purpose is to let others know about who you are and what you do. The ultimate goal is to gain customers and increase revenue through attractive images, catchy slogans and hopefully, a quality product. Whether you are a small business owner, Internet marketer, not-for-profit organization or large corporation, advertising is a very critical part of what you do. There are many types of advertising to choose from, and depending on your business and your product, some advertising outlets may be more beneficial than others. From television to newspapers, billboards and radio, advertising opportunities have historically run the gamut from small and inexpensive, to large and exponentially costly. The Internet, in all of its worldwide reaching glory, is the perfect place to advertise for almost any business, as you have the best chance of reaching the most people. And what’s more, you can target your market through multiple tactics, including Search Engine Optimization (SEO), keywords, and simply choosing when and where to place your ads. Much like you would choose which magazine to run your advertisement in, you can often choose which websites your ad will appear on, or which directories you will be listed in. For Google customers, there are many options for advertising, including: Google AdWords for those looking to create ads/advertise Google AdSense for those looking to include targeted ads on their website(s) in order to earn money Google’s advertising opportunities are perfect if you are looking to make money without investing a lot… if any cash up front. When a business chooses to place AdSense advertisements on their website, advertisers benefit from relevant and targeted placement, making sure their advertising only costs them money when it is actually working. What a novel idea, right? It makes so much sense, yet often, advertising does NOT work this way. Google will only charge an advertiser when their ads are being clicked. Every time a web user clicks on a Google AdSense ad, the website owner who placed it there receives a commission and the advertiser is charged for the click. It’s one, big interconnected web of logical advertising that benefits everyone involved. So, how is Google AdSense good for advertisers? It’s a simple advertising solution. It’s effective. It allows for maximum exposure to a targeted audience who are inherently ingratiated toward your product and/or service. And the bottom line is that it really does work! Most importantly, it helps us all increase sales and ultimately, make more money. For advertisers, of course you pay for your ads (but an extremely low fee) but the benefit of increasing visibility and gaining new customers from those ads far outweighs the minimal cost. Afterall, that is the very purpose of your advertising in the first place, isn’t it? So take advantage of this extremely cost-effective advertising outlet and let Google AdSense help you along your journey to growing your business and your revenue stream! How Much Will I Earn? Of course the most pressing question that comes to mind when considering using Google AdSense is ―How much money will I earn?” Well, according to Google, ―There's no precise answer, because your earnings will depend on a number of factors. Factor #1: The type of ads on your pages. AdSense allows you to ―display ads that are paid when users click them or when users view them. Advertisers (through Google) participate and compete in an auction and the ―[Google] system automatically selects [the ads that] will generate the most revenue for you... Factor #2: The pricing of ads on your pages. Googles says it best, ―Not all ads are priced the same, so factors such as changing advertiser budgets, your specific content, and the ads your users choose to click will cause your earnings to vary even from day to day.” Factor #3: How many AdSense products you use. AdSense is more than just ads. You can earn money by choosing to display ads on your website, provide search functions generated by AdSense to your users, display ads in feeds and much, much more. The only sure fire way to find out how much profit you will generate by using Google AdSense is to actually sign up for an account and put it to work. As we have said before, it is absolutely free, so why not try it?

Sample Content Preview The keyword tool has become an important tool for any search engine. It has been considered as the large compo-nent of the internet and online business around the world. This reality can be judged from the fact that on the daily basis, millions of users on the internet search a great deal of topics on the various search engines by typing in keywords and key phrases of their interest. The search engines are designed in such a way that it lists down the innumerable websites that are related to your keywords or key phrases. Since, technology changes at a rapid pace, hence it varies the list of websites that are now sponsored by the advertisers. The searches and the associated keywords are stored and ranked accordingly. The search engine of Google is the largest search engine on the internet. The recent record compiled by online security firm Arbor Networks has stated that the search engine has increased its traffic share to 6.4 percent of all internet use. Google provides data in huge quantities for free to all its users that may include both generic users and advertisers. There are multiple keyword tools of the Google search engine from where the data can be accessed. It may include both simple and complex tools. All the tools are mentioned below. "Google AdWords External Keyword Tool" This is one of the important tools that is commonly used and is very powerful in nature. It gives you the list in result which comprises of the important searched keywords with single keyword on the top that may be related to a particular web site. If you have set your pref-erences in the bar, then the result will be tailored according to your preferences. More importantly, it gives you the benefit to search your results for a particular language or country. Another important keyword tool of the search engine is the Google Trends Keyword Tool which has two versions in the form of “Google Hot Trends” and “Google Trends”. The function of the tool is that it searches for you the hot topics by default. By typing the keyword in the search box, you have the benefit to determine the frequency of the keyword that has been searched in the last years along with the geographical data. If you have a business website, you can easily find out the popularity of the keywords that are associated with your website. Similarly, if you are new to the internet world, it can aid you in discovering the popular topics on the internet which can help you to start your business accordingly. Apart from this, Google Insight for Search is another important tool. The tool can only be used if you are an account holder of Gmail which is free to sign up. Any search that is complex in nature can be typed through this tool. Last but not the least, Google Ad Planner, which has been renamed as Double Click Ad Planner, is a tool that searches data on the users of the websites detailing their age, gender, education level and their income level. The Google Adwords is an effective tool of the search engine of Google. It is a vital component that has been very benefi-cial for the businesses whether big or small for the marketing tasks. The function of the Google Adwords keyword tool is to develop wither words or descriptions in order to attract the users to the material you have posted or to make your advertisement campaign stands out among the rest. Hence, to get the tool started, the first task for you is to make a Google account. If you are not inter-ested in creating Google account, then you can try out the other option of using programs’ external URL. Through this you will be in a position to use the Google Keyword tool. In order to use the tool more effectively and efficiently, there are certain steps that you have to take while using this tool. They are mentioned in the order below. Step 1: The usage of the tool starts by signing in to the Google account or visiting the Adword’s external URL link. Select the advertisement that you desire then group the entire campaign before visiting the main page. Step 2: the next step involves going to the Keywords tab which will allow you to select the keyword tool. Then locate the field that states “How would you like to generate keyword ideas? Once the field is selected, your next task is to pick one of the categories that may include “ Descriptive words or phrases”, “Existing Keyword” or “ Website Content” in order to develop a list of keywords. Step 3: this is the step where you type in a word or a phrase in the search field that is closely related to your product or service and the messages that you want to convey. If the descriptive search option is used, you can enter words like “chocolate ice cream”. The other way may involve entering the entire URL of your website in the keyword search box through which you can develop some knowledge based on the website’s material. Apart from this, you also have the option of utilizing the list of keyword that is shaded and is located on the search page to be able to pick the current keyword. Step 4: after you have picked the desired keyword search options in the third step, refine the results that you have obtained. As a result, you will have the benefit to avail the top keywords that are associated to your searched items. Select “Get Keyword Ideas” that will give you the entire list containing interrelated keywords. Step 5: Go through the statistics of the keyword search volume on its search page. Then pick the option of “choose columns to display” that will exhibit the competition of advertising related to the keywords. Moreover, you can also inspect the recognition of the past keywords through the option of “Last Month’s Search Volume” and Average Search Volume”. Step 6: You have the option of developing the list of Adwords of your own. In addition, you can customize the list by inserting “Match Type” to your keywords. Step 7: once the list is ready, choose the option of “open in excel sheet” through which you can save it in (Excel) format. In this way you can determine the number of users who visited your website by clicking “Estimate Search Traffic”. The Google search-based keyword tool which is also known as SKTool has become an important component for the users that may include content writers, internet marketers, advertiser or market researcher. Whenever any business sets up an online business, it needs to conduct a thorough keyword research. It is very important for the businesses to know which keyword is exten-sively used by their target market. Many of the businesses conduct keyword research in an abrupt manner. As a result, they use such researched keywords that are useless and the end result is failure. They are not aware of the fact that it is well researched keyword that lays out the foundation for the business to develop their online marketing campaign or business. This is where the tool of Google Search-based keyword comes into play. The tool has the benefit to give results that are not originated through the general projections but are based on the various searches that people have typed to locate your product. Majority of the people have this question of “In what ways the search-based keyword tool is distinguishable from the Google Adwords Keyword Tool?” The answer is it is different in three major ways. The search-based keyword tool is performed on a narrow scale on the contents of your website. On the contrary, the Adwords Keyword tool performs its task on a much broader level. The results obtained through the tool of search-based are in categories. The keywords are in groups. In this way, you are in better position to monitor your advertising campaign.

Table of Contents Chapter 01 – The Basics of SEO Chapter 02 – How to Determine And Monitor Your Search Standings? Chapter 03 - Research Keywords And Know Where They Go Chapter 04 - How to Use Internal Links? Chapter 05 - Creating A Site Map Chapter 06 - Creating Search Friendly URLs Chapter 07 - Things to Avoid Chapter 08 - Using Image Descriptions Chapter 09 – Create and Use Fresh Content Chapter 10 - Use Social Media and Technology Conclusion Sample Content Preview Chapter 03 - Research Keywords And Know Where They Go The harness SEO optimization there is nothing worse than using the wrong keywords, keywords that are ambiguous and misleading and keywords that are ineffective. The choice of keywords greatly dictates the traffic flow to the site thus creating the desired SEO ranking. Research Keyword research is vital to any search engine optimization campaign and every exercise targeted at the site should take this into account. Potential viewers may not be able to find the individual’s site if the connective keywords are not used. Also using keywords that are deemed popular but have no connection to the material featured at the site will also pose problems as the visitors will eventually catch on to the ploy and perhaps take action against the site. This kind of bad “publicity” is definitely not needed or encouraged. Targeting the wrong keywords would also put at risk the cost invested into the endeavor as it would basically mean that the money being used would not produce the desired traffic interest to the site. This would then render the whole exercise a waste of valuable time, resources and energy. Staying competitive through the use of proper keywords that are relative to the material should be the target of the keyword choosing exercise. Discarding misconceptions would perhaps be the first way to tackle the keyword research exercise. Most webhost make the mistake of having a preconceived idea of what the popular keywords should be that would draw the traffic to the site. This may not happen as imagined due to the fact that the host is making this assumption or choice based on what he or she perceives the visitor would key into the search. Looking at the keyword search from a wider perspective would be better and more beneficial. Chapter 04 - How to Use Internal Links? Using tried and true methods to optimize the chances of getting traffic to a site should always be extensively explored for its benefits obvious or otherwise. Therefore looking into the possibility of using internal links to enhance interest in a site is definitely worth the effort. Using Links Most seasoned internet marketers know only too well the benefits of using internal links which links one page to another within their site. This facilitates efficient and quick access to information at the site without too many complicated processes. Below are some points to consider which may assist in understanding the use of internal links: Internal links are considered anchor text that should ideally be created using important keywords. These keywords are what are going to identifies as the links between the homepage and the topic page thus the keywords chosen should have a high connective element or value to the site. If the words in the internal links correspond with those of the home page then the Google search will place a higher ranking rate which will then enhance the search result exercise for the prospects. Avoid using the term “click here”. Although it effectively informs the viewer of where to go for further information, it would be more enticing to use actual keywords that are connective to the material about to be viewed. This would definitely increase the possibility of the viewer deciding to venture further into the site, especially if the words chosen are attention grabbing. Most homepages have the highest ranking status of the site, thus using the links from this area should be done is a wise and careful fashion in order not to overuse or underuse this positive element. These high ranking pages should ideally be linked to other money generating pages such as subscription sign up pages, email newsletter sign up and others. Chapter 05 - Creating A Site Map Gaining popularity as a method of convenient navigation through a website, the site map basically facilitates the list of links to HTML files in the web platform. There is a visual source safe that includes the creation of site map commands on the web menu to simplify the site map creation, however in order to access this tool one would need to have the write access to use the command on call. Map It Each time the create site map is called upon, a totally new site map file is created, thus there is a need to save the copy of the particular file to another location where it can be retrieved later. The following are some simple steps to creating a site map: Using the visual source safe explorer the individual would be able to open a web project to commence the exercise. When the web menu is clearly visible, the next step would be to click on the create site map icon. In doing so other follow up instructions would have to be completed in order to work further on into the exercise. Here in the create site map for dialog box, one would have to use the “To” box to specify the file that will contain the site map eventually. The other alternative would be to click on the browse to locate the file needed for use. Then the individual would proceed to select the check in to visual source safe check box and when this has been completed then the ok icon should be clicked upon. Upon completion of clicking on the ok box the specified file is the created and checked into the data base. For some there may be a need to further navigate the file and customize it, which can also be done quite easily.

Table of Contents Introduction Chapter 01: Reasons of being an Amazon Affiliate Chapter 02: Registering For Amazon Affiliate Program Chapter 03: Associate Program Operating Agreement Chapter 04: How to Get Your Approval From Amazon? Chapter 05: Kick Starting With Amazon Chapter 06: Making Money With Amazon Affiliate Program Chapter 07: Using A Best Seller List To Boost Sales Chapter 08: Amazon Affiliate Program Integrates With Blogger Chapter 09: Ways To Increase Amazon Affiliate Income Chapter 10: Increase Revenue Using Article Marketing Closure Sample Content Preview Chapter 01: Reasons of being an Amazon Affiliate It’s free to join and easy to use. And it makes money. There’s plenty of reasons why the Amazon Associates Program is one of the best existing affiliate program. One of the great things about the Amazon affiliate program is if a reader clicks to go to Amazon through one of your affiliate links, it stores your affiliate code and anything that they buy will earn you commission. I repeat, ANYTHING. This simply means that they don’t necessarily need to buy that product you recommended in order for you to earn commission - they can buy literally anything from Amazon and you will earn commission, as long as they are directed to Amazon through your website’s affiliate link. It’s really common for people to buy more than one item. Regardless of whether people make purchase of the product you recommended or not, statistics have found that a significant crowd of people usually went on to buy all manner of products (other books, electronics, cosmetics etc) – where you will get a commission on each one of them – this is passive income. You earn a commission on anything that a person buys within 24 hours of you directing them to Amazon. Amazon is one of the most widely trusted brand on the internet. The traffic for Amazon has been proven to be one of the most popular shopping destinations online. Readers know Amazon and are familiar with it – they trust it and do spend significant amount of money there. Tens of thousands of Amazon customers have already set up an account and specifically have a credit card stored on file for speedy checkouts. Proving that these pool of trusting loyal customers usually will not have second thought on making a purchase. The amount of products on Amazon is what makes it attractive. The wide arrays of products selling on the site allows you to narrow down your options. Amazon has such a variety of products, bloggers with narrow niche generally get to avoid facing the common difficulty to find the right product that matches their blog’s focus. For example, certain blog that only focus or specialize in reviewing a specific product that affordable affiliate program do not offer. Many bloggers don’t have the luxury of being able to choose high paying affiliate programs that have narrow niche because they simply don’t relate to their topics. Therefore Amazon is a great option to bloggers. Your earnings might come in slower than you can wait but trust me on this, it will build up as time goes and when it is established, it will be your constant snowballing income source. The next best thing is the effort needed for this program is pretty minimal. Just by doing reviews, blog posts, adding links to your posts over time. Create as much doorways you can to direct customers into the Amazon store. Each time you do, you are increasing the chances of people making purchase and you will get your share of commission. That is literally all you need to do. Attract, direct, earn. And just like any shopping center, the sales during holidays season on Amazon bloom rapidly too. There is a significant bloom in sales whenever it hits holidays season so the key to making profit as an Amazon affiliate is to aim for times like this. Plan ahead, line up your links and posts a couple of months before, and run specific posts leading up to the holiday rush (like Christmas or New Year). You’ll be sure to earn extra commission during the holiday season. Joining an affiliate program can be a rewarding experience. But it can also be challenging when you have to deal with choosing what affiliate program is best for you. There are plenty, like Amazon, Ebay, Clickbank, Microsoft, Avangate and more. The question here is which one should you choose? Each has its own advantages and disadvantages. It also greatly depends on your current situation, as well as your own personal preferences and expertise when having to create related posts to advertise a product. Of course, you have a choice to promote more than one affiliate site. However, to increase your chances of success, it is highly recommended to focus your marketing efforts on only one affiliate program first. Especially if you are a beginner. Once you have successfully established a strong loyal traffic and constant income through one affiliate program, perhaps that’s the time you can promote the other program. So if you find yourself struggling in choosing between different affiliate programs to work with, you have just landed at the right place. Whether you are new to affiliate marketing or been around for some time, you will be ready to maximize your income with the right affiliate program. Here’s why Amazon Affiliate Program is better than the other affiliate programs: It is comparatively easier to join the Amazon Affiliate Program. At Amazon, joining the affiliate program is pretty easy. Your application will be approved regardless whether you have a website on your own or if your website has quality traffic. You can even use the free blog platforms like Google’s Blogger or Blogspot. Quite a number of Amazon affiliates are quite successful even if they don’t have a website. The secret here is that the main method of promotion is via advertising. It offers one of the best Commission System With Amazon, you can easily estimate your earnings. The payment structure is simplified. Earnings of products are based on percentage commission. Therefore, your affiliate income will be calculated as a percentage of the price.

Table of Contents CHAPTER 1. 9 Tips to Benefit From Discounts 01 2. 12 Interesting Jobs ideas for Retirees 04 3. Holidaying On a Budget For Retirees 07 4. 9 Tips to Start A Budget 10 5. 8 Essential Finance Tips for Retirees 13 6. 11 Tips to Maximise on Your Health Insurance 16 7. Tips on Being Tax Efficient with Your Savings 19 8. Getting Additional Income By Selling Your No Longer Used Items 22 9. Generating Cash From Your Property 25 10. How To Find A Good Financial Adviser 28 Sample Content Preview CHAPTER 2 12 INTERESTING JOBS IDEAS FOR RETIREES If you're a retiree looking for another job to help shore up your bank accounts or buy something extra, or just to be around people, these options might work for you. Remember that you can change your entire direction if you want to, or you can leverage what you learned working and become a consultant. These twelve great jobs for retirees will make you want to get started now. 1. Photographer – You can become a photographer in a few ways. Many companies that need someone to take school pictures offer equipment and training for people. But you can learn to become an adequate photographer on your own today by taking a class through LinkedIn Learning, Udemy.com, or even locally. 2. Temp Event Staff – In your local area, there are probably events that need people to handle a lot of set-up, teardown, and organization such as parking. You can sign up for these types of jobs through various temp agencies in your town or go directly to the venue that puts on the events to ask. 3. Substitute Teaching – Even if you have never taught or have a degree, in some locations you can become a substitute teacher. They make from $50 and up per day and are in high demand. A good sub can work full time in a large district. 4. Child Care Provider – Another way to be around kids and make some money in a job for retirees is to work at a daycare center or start your own daycare in your home. If you work at a center, you’re likely to make minimum wage, but you can often arrange to work only a couple days a week in the room you want to work in, such as the infant room. 5. Freelancer – Another way to work is to become a freelancer. You can work online as a virtual assistant, content writer, graphic designer, and other positions as a freelance contractor for a variety of business types. 6. Drivers and Delivery Drivers – Rideshares and personalized delivery are very popular right now. They give you an excellent opportunity to make money in your retirement, working only on the days you want to work. Sign up with Instacart.com, Uber.com, Lyft.com, and others to find out more. 7. Life Coach / Consultant – There is a massive opportunity for you to use the experience you already have to help others. You can become a business consultant if you have that experience, or you can become a life coach assisting others in succeeding at something you did. 8. Pet Sitter and House Sitter – Do you love pets, and you want to choose your own hours? You can start this as a side business if you want flexibility. You can also find plenty of jobs run by others who need help and make about $18 to $20 an hour. 9. Author / Writer / Blogger – If you've ever dreamed of becoming a writer, there is more opportunity than ever today. You can write your book and publish it on Amazon. Their Amazon Kindle Direct Publishing is free. You can publish straight to Kindle, and with just a little bit more work Amazon will also publish your books in print. You can also write for the internet as a blogger or for clients who need website content. 10. ESL Teacher – Companies like VIPKid.com allow those with teaching experience of any kind to sign up and teach English to children all over the world. Teachers make about 20 dollars per hour. You do need a college degree. 11. Real Estate Sales / Property Management – There are many opportunities in real estate, from sales to property management. You can even manage other people's rentals; it's up to you what you want to do. 12. Insurance Sales – It's relatively easy to get a license to sell life insurance and liability insurance. Plus, it pays residuals. Many retirees like getting involved in this second career, which is very helpful for building a better portfolio. These great jobs for retirees are fantastic opportunities that you may not have considered. Before you run out and get a job, consider the lifestyle you want to live first. It'll help you make a good decision about the job. CHAPTER 3 HOLIDAYING ON A BUDGET FOR RETIREES Even when you're retired, you want to go on holiday. Holidays are essential to everyone, even if you don't work. Of course, today many retirees do work part-time jobs - especially money-savvy retirees. * Set a Budget – Don't go anywhere or do anything without setting a budget and being aware of the budget. There is no shame in not doing something because it's not in your budget. Do some research first so that you know for sure that your budget is realistic so that you can still have a good time. * Use Cash – Once you set the budget, try using cash. If you go out to dinner with cash, you're much more likely to stay mindful of the cost. When you use debit cards and credit cards, it's too easy not to see it as money. * Stay Longer – Did you know that when you rent rooms, especially via Airbnb.com, you get a discount for staying longer. Renting a place long term or using your motor home means you'll pay less per night and you can then take your time enjoying everything without rushing. * Consider Alternative Forms of Travel – Going by RV, travel van, train, bus, and then staying in an Airbnb or other types of accommodation that are different from what you are typically used to doing, can be entertaining and also less expensive. * Get Out of the Country – It might be less expensive than you think to travel across the ocean or to a neighboring country. If you go to a location off-season, you'll likely get deep discounts. * Go Last Minute – You can sign up for last-minute travel deals. You never have to decide anything except your budget in advance. Live a little and choose a last-minute deal that fits your budget. * Look for Discounts – Seniors can get discounts through a variety of methods, from club membership to just asking. Look at your credit cards, memberships, and so forth to find out if you can get extra discounts.

Table of Contents Chapter 01 – Conditioning and Preparing your Mind for Workout Stop Giving Excuses The Power Of Mindset Chapter 02 – Protein-Rich Diet for Building Muscles What Is Protein? What About Protein Powders? Ways To Add More Protein In Everyday Diet Planning Your Muscle Gain Phase Chapter 03 - Muscle Gaining Supplements Significance of Muscle Gaining Supplements Top 3 Muscle Gaining Supplements Rule of Thumb for a Good Diet Supplements To Avoid Testosterone Booster Protein Supplement Scams Chapter 04 – Workouts to Sculpture your Chest & Biceps Best Biceps Sculpturing Workouts chapter3 Chapter 05 - Building “The Rock” Shoulder How To Get Washboard Abs The Solid Foundation To Get Washboard Abs Chapter 06 - Celebrity Workout Adding Celebrity Exercise to your workout plan Practicing Celebrity Workouts Chapter 07: Secret Muscle Building Techniques for Vegans The Essential Nutrients The Significance of Vegetable Protein Planning Out Your Diet! Sample Content Preview Fitness begins with the mind, not the body. Never underestimate the power of your mind. The mind has always been at the core of building muscle. Hence, before adhering to any fitness program, the first secret to Muscle Gaining is to get your mindset right. Clear all negative thinking and replace them with positive ones to empower your muscle building journey. Understand that your thoughts are what hold you back from what you truly want to achieve. The essentiality of having a strong mind is often overshadowed by being strong physically. If you have the right mindset, you will have the mental power to stay focused and push yourself, even when things get tough. Not having the right mindset will result in you end up sabotaging your health and fitness goals in many ways. So how do you ‘Fix’ your mindset? Here are 5 Simple Techniques to help you achieve your dream body with the right mindset: 1. Set Goals That Are Both Specific & Achievable You can only WIN if you have a crystal clear outcome. So remember to always begin with the end in mind. Ask yourself questions like: What’s my ideal weight? How much muscle mass do I want to gain? Is it 10 pounds? 20 pounds? Is my goal only attainable in three months or more? What does it take to achieve my goals? The 2 Rules is to be both Specific & Achievable - do not just estimate or simply see-how-it-goes. It plays an important part in holding yourself accountable to the goals you set. Without setting specific and achievable goals, you are more likely to stumble and fail. Make your goals specific, write them down! Then put your list of goals onto your mirror, your fridge, your work table, or even your phone screen - just anything that’s clearly visible to you every day. This will keep you reminded of your most important goals every day whether you feel like it or not. In the long-term, this will condition your mind in an empowering way! Mindset conditioning has immense power in fuelling your determination and commitment in your goal to ultimate successful muscle gain. 2. Cultivate Patience You need time to achieve your desired goals and this requires patience. Be patient for results because muscle gain is not going to happen overnight. Take a step back and evaluate what you have achieved so far. Cultivate patience and learn to celebrate little victories along the way in your goal setting process. This will encourage and motivate you to keep you going. Everybody is wired differently. The general rule of thumb is to build 1 pound of muscle per week. Some are able to build more, some less, depending on their diet and exercise regime. So in a month, an average person can expect to put on 1-3 pounds of muscle mass. This gives you a good idea how to set achievable and realistic Goals. If you’re expecting to gain 10 pounds in a month, most probably you’re putting on more fat than muscle mass. So many people expect results in a minimal timeframe and then lose interest when their desired body is nowhere to be seen. Nothing comes easily. Eat smart, work hard, and most importantly have the patience for results. Remember that Rome wasn’t built in a Day, and so does your body. If you’re working with the right muscle gain plan, eventually the results will prove to you all its worth. 3. Hard Work Is Your Only “Shortcut” There really isn't any shortcut to muscle gaining. Most of the magic bullets you see in the Fitness Industry today are nothing more than marketing gimmicks. The only way to gain muscle is to invest hard work into building and maintaining it. It is always a gradual process so start small and build from there. There is no substitute for hard work in fitness. The only thing you need to get started is the right knowledge, diet plan, and workout regime. From there, all you need is relentless hard work, patience, and determination to stay on track. So stop looking for quick fixes as most likely you’d end up burning a hole in your pocket and get nothing in return. 4. Everyone Is Different. Don’t Compare Do not compare yourself to others. Everyone is different - the way your body absorbs nutrient and reacts towards workouts you do are different from other people. Do not look at others’ results and think “Why is he/she achieving results faster and better than I do? I worked as hard or even harder but my results are not visible”. Unnecessary comparison brings disappointment and zero help towards your goal. Focus on your own body. Aim for incremental progress until you finally attain your dream body. Remember, nobody else has your body - you do! Focus only on yourself! 5. Be Completely Committed Muscle Gain is all about Discipline. The ability to consistently take action regardless of how you feel at any moment. To get started on your fitness journey, all you really need to do is to commit once and do it every single day. Commit yourself 100% for 90 Days (if not more), set short-term achievable goals – the amount of muscle mass you wish to build, and it shall keep you on track working towards the goals. This mindset helps you to be realistic. You won’t expect immediate results but instead, you’ll be focusing on the process and duration. Because you understand and is aware that muscle-gaining takes time and effort. When you are mentally prepared to commit to a timeframe, you will persevere through the process. Here are some strategies to keep you on track when the journey gets too bumpy: Journaling - It helps you to track of your own progress Progress Pictures - Super satisfying as you watch your body evolve each day! Gym / Diet Buddy - Mental and physical support play a big role in helping you stay motivated.

Sample Content Preview The next list building tactic I want to talk about is solo ads. When I'm actively running solo ads, I’m usually able to generate hundreds of leads per day right now, this year. This may change down the road, but as of right now, this year, solo ads are cheap, they’re effective and very easy because you don’t have to worry about landing page quality score or paying per click and keeping an eye on your ads ad paying by the click. What you’re getting is an ad that goes out to a subscriber list, so whenever you buy a solo ad; let’s say you buy a solo ad for $300 for 1,000 clicks to your site, you pay 30 cents per click to your site and you know exactly how many clicks are going to come to your site and the guy who sends you a solo ad sends an ad out to his email list, which recommends your freebie or your website. So they’re transferring their authority over to you, in a way, that’s what makes it the most effective way of generating traffic right now, in my opinion. Because the ads are still cheap, it’s very effective for anybody who has the money to risk on it. One place you can find a lot of great solo ad deals is by getting on Skype and talking to different solo ad sellers. I realize it’s not going to be easy just to find a solo ad seller, or any solo ad sellers if you have no clue about the world of solo ads right now, but once you find some solo ad sellers, you want to start connecting with them on Skype and getting into the world of solo ads because you can meet so many different solo ad sellers who will give you great deals on Skype that they don’t give outside of Skype. You can find solo ads at one place called soloaddirectory.com. That’s where I would go if I were going to go and look for solo ads right now. The key to have profitable solo ads is your sales funnel. You want to have the squeeze page that generates the free leads that gives away something. Then you have an upsell from there, which will be a one-time offer for something that’s below the $17 price point and then you want to have upsells from there so you can afford to pay for your solo ads. Now you may also want to promote things on the download page for your freebies that you’re giving away. That way you can come close to breaking even or you can profit directly right away from that solo ad before you even get the subscribers on your list. Although many solo ads I haven’t profited from right up front, I made a profit on the backend from promoting strictly to the subscriber list. That’s something you have to think about. A lot of companies in advertising are willing to pay a lot of money upfront and even lose money on the front end because they know they’re going to make money on the backend with their follow up marketing, which is what email marketing is all about. AD SWAPS So let’s move on to ad swaps. Ad swaps are where you send out an ad to your list promoting someone else’s squeeze page and then someone else does the same for you to their list. So it’s similar to solo ads except for no one is buying anything; you’re just trading off ads. The place where everybody has moved to these days is called safe-swaps.com. There used to be a site called IMadswaps.com, which was like an ad swap forums. There are other forums that kind of emerged in the last few years and they’ve pretty much slowed down because of safeswaps. com. The thing about ad swaps is that it is getting less effective because seeing that it emerged around 2009, that’s when everyone was discov-ering ad swaps and starting to do it. Now people are over-mailing their lists with ad swaps. They’re doing way more ad swaps so they’re getting less responses from the subscribers. Retention rates are going down, click thru rates are going down, but if you still want to generate hundred’s of leads per day, you still can do that. The key to profiting from ad swaps is the same key to profiting with solo ads, which is your sales funnel. So if you’ve got a good sales funnel, you can use it for your ad swaps. Also, ad swaps are a great way to test your sales funnel before you start buying something like solo ads. You’re probably going to get less quality leads from ad swaps than you are solo ads, yet it’s still a good indication of whether your sales funnel will convert traffic into sales, and that’s what’s necessary to profit with ad swaps, because you’re not promoting anything that’s going to be making money directly to your list; you’re promoting someone else’s squeeze page, so you’re relying on the traffic coming from the JV partner’s list to your sales funnel. Depending on your sales funnel, you can do ad swaps every single day if you want to, become the master of ad swaps and just tweak your sales funnel and have very good business there. You don’t want to overcomplicate marketing. This kind of thinking is really profitable if you could get super focused. Think about how simple this business is right here. You put together a sales funnel. You do ad swaps every day. You test your sales funnel every day until you’re converting the maximum amount of visitors who land on your page. That in itself is a business no matter what anyone says. So that’s what I try to do in my business... SIMPLIFY. I have a daily routine that I try to simplify down more and more every day until that is just brain dead stupid, and lately, it has been solo ads because I’ve found that I’m getting the best returns on solo ads. But if I didn’t have any money, I would start off with JV giveaways just to generate 100 subscribers or so, then I would move to safe-swaps.com and I would start ad swapping. That’s what I would do if I didn’t have any money.

Sample Content Preview WHY DO I NEED SEO? What's encouraging about the highly visible aspect of the main Internet (i.e. the content pages of the web), is that we now have an incredible number of available pages, waiting to exhibit to you info on a fantastic number of topics. The bad news about such content is that more than half of it isn't even indexed by the SE's. If you want to locate details about a specific subject, how can you know which pages to see? If you are like the majority of people, you key into your browser the URL of a major SE and begin from there. SE's have a brief listing of crucial operations which permits them to supply relevant webpage results whenever searchers utilize their system for locating information. They're special websites online that can help people discover the pages stored on other web sites. There are several fundamental differences in how various SE's work, however they all carry out 4 essential tasks: SCANNING the net A web scanner, also called a robot or spider, is definitely an automatic program that browses the webpage in a specific, constant and automated manner. This method is known as Web crawling or spidering. SE's run these automated programs, that make use of the hyperlink structure of the net to "crawl" the pages and documents that define the web. Estimates are that SE's have crawled about 50% of the present web documents. INDEXING WEBPAGES and documents Following on from a page being crawled, it's content could be "indexed" - i.e. saved in a database of documents which make up a search engine's "index". This index needs to be tightly managed, to ensure that requests which must search and sort vast amounts of documents can be achieved in a fraction of a second. PROCESSING queries Whenever an information request is made on an internet search engine, it retrieves from its index all of the documents that match the query. A match is decided if the terms or phrase is on the page in the way specified by the searcher. RANKING results When the internet search engine determines which outcome really is a fit for a requested query, its algorithm runs some calculations on every one of the leads to determine what is the most highly relevant site to show. The ranking system of the search engine displays these results in order from the most highly relevant to the least to ensure that users get a much more suitable visual placement of the sites the engine believes to be the very best. Users can then make a decision about which site to pick. Even though a search engine's operations aren't especially lengthy, systems like Google, Yahoo!, MSN and AskJeeves rank as the most complicated, process-intensive computers on the planet, managing an incredible number of functions every second and then channelling demands for info to a massive number of users. If your website can't be found by SE's or your articles can't be put in their databases, you lose out on the unbelievable opportunities available via search - i.e. individuals who need what you've got visiting your website. Whether your website provides products and services, content, or information, SE's are among the primary ways of navigation for nearly all online users. Search queries, the key words that users type into the search box that have terms and phrases pertaining to your website, carry extraordinary value. Experience indicates that internet search engine traffic could make (or break) an organization's success. Targeted prospects to an internet site can offer publicity, revenue and exposure like no other. Purchasing SEO, whether through time or finances, might well have a great rate of payback. WHY DON'T the various search engines find my site without SEO? SE's are always working toward improving the technology to scan the web deeper and get back increasingly relevant leads to users. However, there was and will always be a limit to how SE's can oper-ate. Whereas the best techniques can net you a large number of visi-tors and attention, the incorrect techniques can hide or bury your website deep in the search engine results where visibility is minimal. Along with making content open to SE's, SEO. may also help boost rankings, to ensure that content that's been found will undoubtedly be placed where searchers will more readily view it. The internet environment has become increasingly competitive and businesses who perform SEO will probably have a decided advantage in attracting visitors and clients. WHAT ARE SEARCH ENGINES? SE's make the web convenient and enjoyable. Without them, people might have difficulty online obtaining the info they're seeking because there are vast sums of webpages available, but many of them are just titled based on the whim of the author and the majority of them are sitting on servers with cryptic names. Early SE's held an index of a couple of hundred thousand pages and documents, and received maybe a couple of thousand inquiries every day. Today, a major internet SE will process vast sums of webpages, and react to millions of search queries daily. In this chap-ter, we'll let you know how these major tasks are performed, and how the search engines put everything together to enable you to discover all the information you need on line. When most people discuss searching on the internet, they are really referring to Internet SE's. Prior to the Web becoming the most visible aspect of the Internet, there were already SE's in position to greatly help users locate info online. Programs with names like 'Archie' and 'Gopher' kept the indexes of the files saved on servers attached to the web and significantly reduced the quantity of time necessary to find pages and documents. In the late eighties, getting proper value out of the web meant understanding how to make use of Archie, gopher, Veronica and others. Today, most Online users confine their searching to world wide websites, so we'll limit this chapter to discussing the engines that concentrate on the contents of Webpages. Before the search engines can let you know the place where a file or document is, it has to be found. To locate info from the vast sums of Webpages which exist, the search engines employ special computer software robots, called spiders, to construct lists of what is available on Websites. Whenever a spider is building its lists, the procedure is known as Web crawling. To be able to construct and keep maintaining a good listing of words, the spiders of a search engine have to check out a great deal of pages. So how exactly does a spider begin its travels within the Web? The usual starting place are the lists of well used pages and servers. The spider begins with a well known site, indexing what is on its webpages and following each link located in the site. This way, the spider system begins to visit and spread out over the most favoured portions of the net very fast. Google initially was an academic internet search engine. The paper that described the way the system was built (written by Lawrence Page and Sergey Brin) gave a good account of how fast their spiders could conceivably work. They built the first system to make use of multiple spiders, frequently three at a time. Each spider will keep about 300 connections to Webpages open at any given time. At its peak capability, using 4 spiders, their system was able to scan over one hundred pages every second, creating about six hundred data kilobytes. Keeping every thing running quickly meant creating a system to feed necessary data to the spiders. The first Google system had a server focused on providing URLs to the spiders. Instead of using an Online site provider for a domain name server which translates a server name in to a web address, Google obtained its own D.N.S., so that delays were minimized. WHENEVER A GOOGLE SPIDER scanned over an H.T.M.L. webpage, it made note of a couple of things: What was on the webpage Where the particular key words were located Words appearing in subtitles, titles, meta-tags along with other important positions were recorded for preferential consideration after a user actioned a search. The Google spiders were created to index each significant phrase on a full page, leaving out the articles "a, " "an" and "the. " Other spiders just take different approaches. These different approaches are an attempt to help make the spider operate faster and allow users to find their info more profi-ciently. For instance, some spiders will keep an eye on what is in the titles, subheadings and links, combined with the 100 most often used words on the page and each word in the very first 20 lines of text. Lycos is believed to make use of this method of spidering the net. Other systems, for example AltaVista, go in another direction, indexing each and every word on a full page, including "a, " "an, " "the" along with other "insignificant" words. The comprehensive aspect of this method is matched by other systems in the interest they direct at the unseen part of the net page, the meta tags. With the major engines (Google, Yahoo, and so on. ) accounting for over 95% of searches done on line, they've developed into a true marketing powerhouse for anybody who understands how they work and how they may be utilized.