Sample Content Preview Let’s look at some financial goals that you may not have thought about that you may want to actively plan for, to give you some ideas about what financial goals you may need to think about. Develop a Realistic Daily Budget – The best way to get a handle on your situation is to have a realistic budget set up that involves paying your bills and meeting your daily needs, and keeping you to your future goals. If the budget is too tight, you won’t stick to it, so it needs to be as realistic as possible. Create a Six-Month Emergency Fund – One goal essential to all the other goals is having a backup emergency fund that you can get to right away when needed. This fund should include six months of needed funds to cover the basics. You’ll need to know what that amount is to be successful. Get Out of Consumer Debt – The biggest roadblock to success in financial planning is having consumer debt. Consumer debt involves unsecured credit card debt, payday loans, and the like. This type of debt can be useful at times but most of the time, it’s a big mistake that you should try to pay off as fast as possible. Plan for Retirement – It may seem far off, but this time of your life is closer than you think. Thus, it’s vital that you fully understand how money works, including compounding interest and so forth. If you start planning now, you can even set up a number that you need to retire early. Ensure College Education for Kids or You – College is a considerable expense, and it is not always going to be covered by scholarships, even if your child is super-smart. You cannot rely on that. Every state has plans you can start investing in today to use for your child’s education in the future. If you want to go to school yourself, you’ll need to plan for that as loans are also a dangerous proposition and may not help you get ahead. Tax Planning to Avoid Overpaying – While most people don’t need that much tax planning, it can help to talk to someone who knows how to help you avoid overpaying and best use your money. Develop More Income Streams – They say that rich people tend to have more than seven income streams. You should also plan to have more than one income stream if you want to meet your financial goals. Work, investments, and cash flow from side hustles can go a long way to ensuring you can achieve your goals. Buy the Right Insurance – Everyone needs to buy insurance, but you want to make sure you never buy more insurance than you need. Most people need insurance on everything they own plus health and life insurance. A good agent can recommend what you need. Buy a Forever Home – If you would like to stop renting and buy a home, setting a goal to save a 20 percent down payment is the first thing you should do. While you can buy homes without a down payment, most people will get better loan terms with a good one. Go on a Vacation – Even things like going on a vacation, whether yearly or less often, need some form of financial planning. If you plan for it, you don’t have to use credit, as this is is not a good way to fund your vacation. Plan a Wedding, Graduation, or Other Big Event – These types of events traditionally end up on a credit card. This is not good planning. Instead, you know these events are coming, so why not start planning for them now? Death and Estate Planning – Whether you like it or not, everyone gets old and dies. You can make everything simpler for your family by planning these events in advance. Plan your funeral and how you want your estate distributed with an attorney in advance. Don’t worry. You can work on every single one of these goals simultaneously once you have paid off your consumer debt. Sometimes you need to increase your income to make your goals possible. You won’t really know unless you look at your situation honestly and thoroughly. Step #2: Determine Your Current Situation For many people, actually writing down everything to figure out what their current situation is, is very emotionally demanding. After all, sometimes you’re in more debt than you think, or your savings is anemic, and you feel like you’re much further away from the ability to retire than you thought. Your current financial situation can only be discovered through an honest reflection of the real current financial situation you’re in. What Is Your Net Worth? – This is simply a calculation of what you own minus your debts. It’s not unusual for some people to have a negative net worth if they are early in the payment process for their home. Assets include investments, the equity in your home, stocks, and other valuables like vehicles and even jewelry. What Is Your Debt Level? – Your debt level is everything you owe money on. Having said that, it’s a good idea to separate secured debt from the unsecured debt you have. The unsecured debt should be paid off as fast as possible. Secured debt often comes with low-interest rates and can be considered an investment, but you do need to know what you owe in total too. What Retirement Planning Do You Have So Far? – You need to know what type of retirement planning you are already doing. If you have a wage job, you may be investing in a 401K or other retirement accounts through work. If you work for yourself, you will need to set up these accounts yourself. What Does Your Credit Report Say? – At least yearly, pull your credit report and look at it from all three credit reporting agencies. You’ll get a real picture of what you owe and what you own by looking at this, and you also protect against mistakes or identity theft. You can use CreditKarma.com and monitor your credit all the time for free, but do ignore the ads regarding credit cards. What Types of Savings Do You Have? – Make a list of everything you save and where. Whether it’s short term, long term, cash, or other investments, do some future math to find out where you’ll be 5, 10, 15, and 20 years down the road if you stay on the same track. What Education Planning Have You Done? – If you have children, you probably need to be investing in and planning for their future education. Ideally, you’ll want to start at birth but if you’ve not started yet, look into your state’s 529 plans.

Sample Content Preview While offline events have the power to generate more sales, hosting online events can deliver a lot of benefits. This is especially true following the coronavirus pandemic which forced us to socially distance and cancel events. With an online Facebook event, attendees simply need to tune into your channel on the day of the event. You’ll typically host it via Facebook Live, allowing you to quickly connect to your audience. One of the benefits of live online events is that they save onto your business page. This means anybody who missed the event can still catch it while you keep it on your channel. With offline events, you’ll simply be using the tool to advertise rather than host it. However, you could also live stream the event for anybody who wasn’t able to attend in person. So, choose whether you want to host an online or an offline event and then think about the pricing. If the event is going to give your audience a lot of value, selling tickets can help you to make a good little profit. Another thing to consider is that selling tickets gives the event a more exclusive feel. This can drive up sales, resulting in a larger number of attendees. On the other hand, offering free tickets can also greatly boost attendance. The trouble is, you’ll generally experience fewer conversions from free events so this is something to consider. The best practices and strategies you can follow If you want your Facebook event to be successful, there are a number of practices and strategies you can follow. These include: • Optimize the event • Provide regular updates • Consider adding an incentive • Promote on other social media channels • Create event hashtags • Engage with influencers The first strategy that’s going to increase results is optimizing your event. This is going to guarantee maximum visibility. It basically involves using keywords in the event description that will help people find it. Facebook will automatically suggest keywords but doing keyword research will greatly enhance its optimization. You’ll also want to ensure you provide regular updates to your attendees. Use your business page to advertise the event and provide taster content to get them excited. Provide updates on both the event page and your business page. As your audience engages on your event page, it will help it to show up in newsfeeds of their friends and family. This gives you the potential to reach a much wider audience. Consider adding an incentive too. For example, every person who attends the event will receive something for free. It could be a free gift, or a discount off your products and services. Giving them an incentive is going to help significantly boost attendance and interest. While you’ll want to advertise the event as much as possible on Facebook, it’s important to market it elsewhere too. Don’t forget about other social media platforms. Spread the word about your event on Instagram, Twitter, Linked In and YouTube. This will help you to capture a much wider audience, greatly boosting interest in your event. A small strategy that’s going to deliver big results, is creating social media hashtags for the event. This can help to get your event trending on social media. Use the hashtag whenever you post something about the event. The more it trends, the more people you will reach. Finally, engaging with influencers is another effective strategy you can utilize. People trust social media influencers and they often have large followings. By partnering with an influencer in the same niche, you can use them to market your event to their followers. You could even feature them in the event, greatly enhancing its exposure. These are some of the best strategies you can use to boost the effectiveness of your event. So, now you know the things you should be doing, what about the things to avoid? Top mistakes to avoid when using Facebook events As effective as Facebook events can be, there are a lot of mistakes you can make which will impact its success. So, what are these mistakes and how can you avoid making them?

Table of Contents Chapter 1: What Is List Building? .. 1 Chapter 2: Why Build A List? . 2 Chapter 3: Basics Of List Building .. 3 Chapter 4: Traffic Building 5 Chapter 5: Ad Swaps . 7 Chapter 6: Giveaway Events . 9 Chapter 7: Speed List Building 10 Chapter 8: List Building Mistakes 12 Wrapping Up ... 14 Sample Content Preview Chapter 4 Traffic Building Now that you’ve set up for list building funnel, the next important part of building a huge email list is traffic generation. You see, list building is pretty much a math game. The more people you send to your website or landing page, the more probability someone would opt into your list to get your free gift. Now that we’ve agreed on that, let’s have a look at some nifty traffic generation techniques ☺ First up we have article submission. This is the bread and butter of drawing traffic. By submitting articles to article directories such as EzineArticles (www.ezinearticles.com) and GoArticles (www.goarticles.com), you can draw a steady stream of readers into your website. You can also consider starting a blog to gain readership. Post articles of value related to your niche and at the end of blog posts, link to your landing page, offering them a free gift as a kind gesture for following your blog. If you are good at SEO, you can draw massive organic search traffic to your blog or landing page as well. Google advertising is difficult for landing pages, and it won’t get approved easily. Here’s a better way – use Facebook advertising to get followers to “Like” your fan page. The fan page can serve as a platform for your followers to interact and from there the possibilities are endless. You can either send them to your opt in page or put an opt in box on your fan page if you are web programming savvy. Here’s another way to draw traffic fast. Post interesting YouTube videos on topics related to your niche. Make it as interesting as possible for it to go viral. In the description of your videos, provide a brief description and include a link to your landing page to download a free gift such as an e-book. That way, you can leverage on the power of word of mouth to reach out to a wider target audience. The key is, pick one traffic generation technique, get good at it and move on to the next one. That way, in no time you’ll be swimming in a sea of subscribers! Chapter 5 Ad Swaps Ad swaps is by far one of the fastest ways to build your list fast. Basically, it involves exchanging promo emails between 2 different marketers of a similar niche. Remember, the two people doing the ad swap must be in a similar niche for it to be effective. List size and quality is also very important so make sure you know you swap partner well. There are also several ad swapping membership sites where you can find many like minded people to exchange lists with each other such as SafeSwaps (www.safe-swaps.com). You might have to pay a monthly fee for it but since you’ll be able to build a huge list through swaps its quite worth it. Here’s a few tips for an effective ad swap: • Try to find out more about your swap partner’s business. Understanding his niche and his teachings will help give you a better idea as to whether his products will improve the quality of your list or degrade it. • If possible, get your partner to verify his list size and do the same for him. Trust is an important factor in successful networking. Once you’ve broken the barriers between both parties there will be more room for future collaboration. • Keep the fire burning. After a successful swap, find other ways for collaboration such as doing JV launches or promoting each other’s paid products. Remember, when used correctly, ad swaps can help you achieve much more in less time! Chapter 6 Giveaway Events Giveaway events are great places to build your list fast. A giveaway event is a place where various contributors will contribute a free gift such as an e-book or video course and people who are looking for these goodies can come and get them for free, all they have to do is opt in to the respective lists. You can either choose to be a contributor or you can be the organizer. If you wish to be a contributor, you will have to contribute a gift and promote the launch to your list in order to get a better ad space for your free gift. The more people you refer to the giveaway, the more eyeballs your free gift will get and hence more opt ins If you choose to be the organizer, you will have to invite contributors and coordinate the whole event launch. You will have to set up the giveaway website either by purchasing a giveaway manager program or create the website yourself. One of the common giveaway managers used is Giveaway Manager 2 (www.giveawaymanager2.com) In short, a giveaway event can not only help you generate a big list fast, but can also help you network and connect with other like minded marketers for future joint venture opportunities.

Table of Contents Introduction . 3 The Gadgets You Need 4 Squeeze Page .... 5 Giveaway's ... 6 Domain And Hosting Accounts .. 8 Developing A High Converting Squeeze Page ... 10 Generating Maximum Profits From Your Squeeze Page.. 15 Article Marketing . 18 Conclusion .. 20 Recommended Resources .. 22 Sample Content Preview The Gadgets You Need Building a profitable email list building campaign is not to be exempted this day. To get started, you will need to make sure that you have the entire gadgets ready; as such you need the following: Professional Auto responder Account (Hosted Services or Owned Version) The most top 2 recommended auto responder services which are from www.GetResponse.com and www.Aweber.com, by using their services, you are able to set up an unlimited number of mailing lists, each of them provides an easy customization options to fit into your opt-in form for your squeeze page codes. (I have included a list of autoresponder services, please check on the last page for the recommended resources) Organizing your lists into each of their individual campaign will be able to let you personalize your emails so that specific information or topics are directly send to the targeted groups of subscribers who are interested in. An auto responder is an automated mailing list system set up with preloaded follow-up messages to be sent out on a predefined schedule of time and date. This means that you can write all of your messages at once but have them drip to your subscribers on the date and time you specify in the system. Being able to schedule all follow-up messages makes life a lot easier for an affiliate marketer because you can set it up once and for all to be on auto-pilot, so that you can spend the rest of your time and effort to focus on driving traffic to your squeeze page in order to continuously expand your list. The auto responder service provider you are going to choose will provide you with an account where you can log in and create unlimited email campaigns as well. This means it can lets you accommodate to a couple of dozen or more niche markets but making sure that you keep things organized and well managed to email your subscribers to avoid confusion. For instance, perhaps you are interested in the fitness niche market as well as the weight loss market. You would simply create two auto responder campaigns. One titled fitness and the other one titled weight loss. You would create your content separately for these two markets, pre-schedule your follow-up messages in your auto responder account and it would instantly send out your notices, news and updates to each group of subscribers on a predefined schedule. If you prefer to host your own auto responder system, one of the most decent, low-cost and affordable scripts on the Internet is available from Millennium Responder, https://www.millenniumresponder.com/ Alternatively, you may also want to check out the software being offered by Interspire and it’s called “Interspire Email Marketer” and the other one is from Auto Response Plus. The best things about locally hosted email autoresponders is the fact that you own the program. Once you have purchased the software, you do own it for the rest of your life. This way, you don’t have to worry about any other charges. You won’t have to pay a company to run it, which will save you a lot of money in the long run. There are no monthly charges involved either, which makes locally hosted email responders that much better than remote hosted responders. Squeeze Page A squeeze page consist of your opt-in form with the details to present to the potential prospects being able to find you on the web, by evaluating what you are offering them in exchange for their contact information and making the decision to become an active subscriber of your list. A squeeze page is very similar to a sales page in terms of its primary function is to pull in customers and motivate them to take further action, in this case, they have to subscribe to your list. Highlighting the "Call of Action" is very important in creating high performance squeeze pages, and you must place highly appealing outlines and benefits to ensure that your visitors are guided fully to fill in the opt-in form; otherwise they will not be added to your list. You need to clearly direct visitors to enter in their name and email address as well as instruct them to confirm their request to join your list (if you are using double opt-in). One thing to keep in mind when developing your squeeze page is that it should motivate visitors in the same way that a traditional sales page should, however, the actual structure of your squeeze page may not be similar. With sales pages, they are typically designed to offer as much information about a particular product or services as possible, since the main focus is on transforming a visitor into a buyer. With a squeeze page, you aren't asking your visitor to make a decision to purchase or commit to anything other than to subscribe to your mailing list where they are rewarded with a free product, newsletter or e-course.

Table of Contents INTRODUCTION TO PINTEREST EXPLOITING THE POPULARITY OF PINTEREST EXAMPLES OF SUCCESSFUL PINTEREST CAMPAIGNS VIRAL MARKETING WITH PINTEREST QUICK START IDEAS MAXIMIZING EXPOSURE FOR UNLIMITED FREE TRAFFIC Sample Content Preview Imagine being able to create a virtual “sticky note” for your business that is seen by thousands of visitors a day. Now consider the branding opportunity that is now at your fingertips, just by utilizing the popularity of a virtual “corkboard”. It’s no surprise that hundreds of businesses, entrepreneur’s and marketer’s have begun to develop creative marketing campaigns based around the ever-growing Pinterest community. Exploiting The Popularity of Pinterest In order to create an effective marketing campaign within the Pinterest community, you need to understand the features and extended options when creating pins. Image Showcase One of the most powerful components of a successful pin is in your ability to create, collect and display various images from your websites, resources, and even other website’s in your niche market. Visitor’s to Pinterest are interested in exploring relevant content pertaining to their interests, and while many of Pinterest pages are designed around specific brands, physical products and collectibles, you can easily create popular Pinterest pages around your offers, just by helping members discover your very own “themed” image collections. For example, if you are in the business of selling physical products, such as t-shirts, mouse pads, books, DVD’s or anything in which you can usual visual marketing components to sell your items, you can easily create a Pinterest page that includes a full collection of product images from your inventory. But even if you sell digital products, you can still take advantage of image themed pins by creating a visual library of everything associated to your brand, including your logo, ebook covers, and other image-based marketing materials. And don’t just stop there. With Pinterest you can also create visual-marketing campaigns around other image types including spreadsheets, graphs, charts, and even mindmaps! Examples of Successful Pinterest Campaigns Consider the image-based training tools that you use within your products. All of these can be used to create Pinterest based pages that provide a visual illustration of the services and products that you offer. Drawing from a couple of examples of successful Pinterest marketing, let’s take a closer look at Etsy – their Pinterest page vailable at https://pinterest.com/etsy/pins Etsy has developed a presence within Pinterest just by showcasing handmade crafts, clothing, vintage collections and designs from their community. But Etsy is only one of many online businesses who have taken advantage of Pinterests global community. Sony Music, Pepsi, clothing designers, interior decorators, and many other big-brand companies have established Pinterest accounts in order to futher connect with their target audience. When it comes to online businesses, Mashable has had great success with their Pinterest page, available at https://pinterest.com/mashable/pins Mashable is the perfect example of how online businesses can begin to generate high targeted traffic to their websites instantly, while maximizing exposure with very little work involved. The basis of Mashable’s Pinterest page is to simply take traditional blog posts and create a simple image-based overview or summary of each content piece. For example, if you were writing a blog post about the “Top 10 Traffic Sources For This Year”, you could easily create an image that represents ‘traffic’, with 10 headlines outlining the different traffic sources. You could then link that image to the full article on your blog, directing viewers from Pinterest to your website! When someone clicks on your image, they would be directed to a full article on your website or blog – or perhaps you may lead them to another social networking account such as Facebook or Twitter. You can direct people anywhere you choose from sales pages, squeeze pages, download pages (lead capture) – or to another one of your Pinterest pages. Viral Marketing With Pinterest There’s another powerful component to the way that Pinterest has been created – your pins can easily go viral! If people like your pins, they can choose to “re-pin” your content, maximizing exposure and carrying your message throughout countless Pinterest pages. If you take a closer look at a popular pin page, you can see the number of re-pins that took place for each update. In some cases, a single pin has been re-pinned hundreds of times!

Table of Contents Introduction Chapter 1: Things to Do before Starting Marketing on Twitter Chapter 2: Get Ready to Go Manual or Full Auto Chapter 3: Twitter Marketing – Doing It Manually Chapter 4: Manual Tweeting: Pros and Cons Chapter 5: Finding the Right Niche Influence Leaders on Twitter Chapter 6: Follow and Engage Chapter 7: What Happens When You Reach High Engagement Levels? Chapter 8: Optimizing Your Content Chapter 9: Leverage the Power of Questions Chapter 10: Twitter Marketing - Best Practices to Follow Conclusion Sample Content Preview Chapter 01 - Things to Do before Starting Marketing on Twitter Before you even seriously think of starting on Twitter, do these first. If you set up a website, you should have been doing these already. Just in case you’re unclear on the concept or just in case you did things out of order, here are the things that you should do before you even think of marketing on Twitter. Pick Your Niche It's really important to understand that if you want to be successful on the Internet, you must have a laser focus on how you're going to make money. A lot of people are clueless regarding this. In fact, a lot of them think that they just need to buy a system that somebody else has built and they will make money. What they’re really saying to themselves is that they're too lazy to think through their online business. That’s always a dangerous proposition because when you let another person do your thinking for you, you're going to have to deal with the consequences. You have to understand that when people build systems for others, they’re usually trying to cut corners. They’re trying to make the most amount of money with the least amount of effort. Do you think they have your best interest in mind with that attitude? Of course not. This is why it's a bad idea to let somebody else pick your business for you. You have to do it yourself. You have to know what you’re doing. You have to know who you're going to be marketing to, what exactly you’re going to be pushing and how you’re actually going to be making money on the Internet. You can’t just buy some sort of “business in a box” and expect everything to work out smoothly. That happy ending that you may have been dreaming of may be a very distant and even impossible dream. Why? You just didn't step up. You have to do all of this yourself. The most important is to pick a niche. A niche is a subject matter category or some sort of category for whatever collection of needs you are trying to address. What kind of problems do the products you are promoting or the website you are building address? Pick that niche. Understand how that niche compares with other niches. Understand whether it fits your amount of resources and your expectations. Build a Site You can outsource this. You can create a site that addresses your niche. When you're building a website, you're not just putting up a nice-looking online destination. It must do something. It must convert the traffic that you drive to that site into cold, hard cash. Create a Mailing List Next, you have to create a mailing list. This is crucial. Your mailing list is actually the payload of your website. Sure, you may be putting up affiliate ads on your website. When people click these and they land on the sales or landing page, they may buy something. When they do that, you get a commission. That's nice and everything but if you really want to make money over the long term, create a mailing list. Why? Whatever credibility, respect or trust you create with your website, you maintain with your mailing list. When you have an update on your website, you just publish the link on your mailing list and invite people to click through, and you have yourself a nice burst of traffic. I've got some bad news to share with you. The vast majority of people who visit your website will never come back again. That's the harsh reality. When you have a mailing list, you get to retain some of that traffic. You only need to set an update, and you get a nice little surge of traffic because people saw your e-mail and clicked on your link. This enables you to retain some of the value of the hard work and time you put into branding and promoting your website. To create a mailing list, you have to offer a premium. It’s some sort of freebie. It’s some sort of incentive for people to join your mailing list. Of course, you make this case on your squeeze page. You advertise the value of the freebie you're giving on a page called a squeeze page. This is where people enter their e-mail addresses to subscribe to your mailing list. Please understand that there is a big danger here. This is a warning. Don't go overboard in promoting the freebie because if you do that, people will sign up for the free booklet, the free course or the free book. They couldn’t care less about the updates your mailing list will send them. In fact, if you push the freebie too hard, they might even think that the updates you send are some form of spam because you caught them by surprise. Do you see how this works? There has to be a healthy balance between getting people pumped up to join your mailing list because they’re getting something for doing it, but also letting them know that they are getting a better value by being on your list just because you will be sending them information that would enable them to solve all sorts of problems in their lives that are related to your niche. Do you see how this works? Do you see the balance?

Table of Contents Introduction Chapter 1: Video marketing – An Overview Chapter 2: Video marketing made Effective Chapter 3: Let your competitors do your video marketing homework for you Chapter 4: Video Marketing Essentials Chapter 5: Different Types of Video Marketing Chapter 6: Article-to-Video Marketing: Is It Right for You? Chapter 7: Video Creation Tools: Things to know Chapter 8: Slideshow Creation Tools: Are They Right for You? Chapter 9: Personality-Focused Videos Chapter 10: Marketing Videos on Social Media Conclusion Sample Content Preview It involves three new technologies that has really turbocharged its effectiveness. First of all, you can use software to create video. You no longer have to patch together or shoot video content by hand. There is all sorts of software that can help you edit, enhance and even automate the creation of video content. Also, video marketing content is increasingly plugged into a larger marketing infrastructure. These are the blogs, social media platforms, so on and so forth. Finally, there are tools out there that would enable you to upload the video that you created without you manually going through all sorts of upload steps. With a few mouse clicks and a few key strokes, you can massively distribute your video. Sounds awesome right? Well, don’t get ahead of yourself. A lot of marketers think that it’s all about technology and that as long as they have the right tools, video marketing will pretty much take care of itself. Absolutely wrong. How come? You have to pay attention to the old elements that sill remain alive in video marketing. Lose sight of these and you're going to fail. These factors remain. You have to build a brand. You have to create a human connection with your prospects. Most importantly, you still have to walk people through the KLT (know-like-trust) buying process. Without these old elements, all of your videos, as awesome as they may seem on the surface, simply won’t be able to do the job. Sure, you may get sales every once in a while, but that’s not the kind of income you’re looking for. You want videos that close the deal on a consistent basis, but that’s just not going to happen if you disregard the old rules of salesmanship. These old rules worked in the past, they’re working now, and they’ll continue to work long into the future. This training steps you through the mystery of the effective video marketing so you can set it up to maximize your ROI. This training is based solidly on the interweaving of the new and old factors that make up video marketing. The bottom line actually hasn’t changed all that much. Just like with any other type of marketing, return on investment is crucial. This training has a slight twist however. I’m also going to dwell on, to some extent, the concept of return on effort. Your job is to spend as little time doing something while getting as many dollars out of that activity as possible. Chapter 01 - Video marketing – An Overview What exactly is effective video marketing? What’s the big deal? Well, it really all boils down to conversions. You can try video marketing, but that’s not going to put food on your table. You have to do “effective” video marketing. There is a difference. Effective video marketing is all about conversions. The video has to play a role in getting the viewer to whip out their credit card and buy something or click on an ad that pays you or enter their email address or zip code into a form. Whatever the case may be, the video convinces whoever is watching to take action that somehow, someway leads to you making money. Clear enough? Well, video can do this in one of two ways. Either it converts the viewer directly or the video is part of the conversion process. Maybe it happens immediately or it can take some time. Whatever the case may be, video plays a role. What’s so powerful about a video anyway? When you’re watching a video, you’re actually seeing many different signals being flashed to you in the time span of fractions of seconds. You may not even be aware of them, but all these signals are being sent to you and subconsciously you’re putting these signals together. If you’re watching a video spokesperson, you’re paying attention to their facial expression, their demeanor, the way they say their words, and how quickly they’re talking. These and other non-verbal signals paint a picture. It all leads to the question, “Should I trust the person or not?” which is very much related to the question that everybody asks in the back of their minds, “What’s in it for me?” Video enables marketers to answer those two questions in a very powerful way and it can be traced to the power of the human voice. The power of the human voice When somebody is talking to you, they’re making eye contact. They’re also talking to you with their voice. You’re not just hearing sound signals, but these sound signals pack a lot of value. You read in all sorts of meaning depending on the tone of voice, the emotions that you detect from the voice, and how quickly the person is talking. It’s easy to tell whether somebody is confident or if somebody is basically tripping over themselves. It’s easy to tell whether somebody actually is an expert or if somebody is somehow just playing some sort of role. These are the things that you really cannot quite put your finger on but you know it when you see it and you hear it. A large part of this turns on the voice component. The two factors that I outlined above combine to produce the secret to video marketing. What is this secret? It’s very simple: presence. Whether you have some sort of explainer cartoon or you have a slideshow with a voice-over or you’re presenting a video spokesperson looking directly in the camera, it all goes back to presence. Either the video gets front and center of the viewer so as to trigger the old sales rules, or it doesn’t.

Table of Contents Chapter 1: Content Marketing – Why is it Necessary? What is Content Marketing? Chapter 2: Content Marketing is Crucial for Selling – Here’s Why! How Content Marketing Creates Fans and Buyers? An Example: Thai Lopez Chapter 3: The Logistics and the Numbers Types of Content Marketing Frequency, Length and More Factors Chapter 4: Creating the First-Class Content How to Write Good – The Anatomy of a Great Blog Post Why Infographics Are Fantastic for Internet Marketers? Why Your Brand is Crucial for Your Content? Chapter 5: Marketing Your Content Your Articles As Products - How You Should Really be Selling Your Site Content Guest Posting Chapter 6: How to Get More Content? How to Get Your Visitors to Write Your Content For You Your Guide to Fast and Effective Content Curation Chapter 7: Tools and Resources for Your Content Marketing Chapter 8: Closure–Reasons it’s Perfect for Your Marketing Strategy There’s No Time Like the Present Sample Content Preview What is Content Marketing? Before we dive in any further, it of course makes sense to simply ask ourselves: what is content marketing? There’s a chance you know the term already but I ask that you bear with me in case there are aspects of the definition that you have missed out. At its most basic, content marketing is the process of using content in order to market a website. This means that you could consider SEO to be a form of content marketing – in as much as you are creating content that Google will be able to index. This way, your content is making your site easier to find and thus it is a form of marketing. Content marketing can also be seen as a crucial aspect of social media marketing. Most social media marketing strategies involve sharing posts and links on Facebook, Twitter and Instagram and very often these will include content that is on the brand’s own website. Take a look at the highly popular Facebook Page IFL Science. This page mainly posts science news by sharing blog posts from its own site. This ensures that liking the page provides readers with a constant stream of interesting information and it helps to gain more likes as a result. But the objective of content marketing goes beyond simply getting people to your website. All these uses for content demonstrate one key fact: the internet runs on content. The reason that people search for topics on Google is because they are looking for either information or entertaining. Both those things are examples of content. By filling your site with great posts, you are giving people a reason to like your Facebook page. What’s more, is that you are giving Google a reason to add you to its search results. Google wants to pair its visitors with the top sites and resources on the web. In doing so, that is how it is able to provide value and that is what will keep people coming back. But if your site is filled with great content, then you are also giving people a good reason to come to your site directly. In other words, content marketing that is good enough will eventually cut out the middle man. Content marketing that is good enough will encourage visitors to bookmark your site and to visit it regularly as part of their routine in order to see what new posts you’ve uploaded and what more they can learn. In other words, you are filling your site with value. Once someone is visiting your site directly and without being encouraged to do so by an advert or by Google, then they have evolved beyond being a simple visitor. Now they are a fan. They are actively choosing to engage with your brand, so they must really like the type of content you provide, your style of writing or the topic that you cover. This takes your site to a whole different level and that’s not even the whole story… Chapter 02 - Content Marketing is Crucial for Selling – Here’s Why! Content marketing doesn’t only ensure greater loyalty and give you a big audience to sell to though: it also gives you more impact and authority. Think about your favorite celebrity. Someone that you really look up to, whose work you admire and who you think has got their life up together. Imagine if they recommended a certain item of clothing, or a certain health supplement. Would you be more likely to buy it? The answer for the general population is a resounding yes. This is why the shoe that Under Armor designed with huge online influencer Dwayne Johnson was the fastest selling of 2017. The shoe: The Rock Delta, had the considerable advantage of being recommended by someone with a huge audience and a huge amount of authority and trust within that community. The objective of content marketing is essentially to build that kind of trust and authority directly. Instead of working with an authority, you are going to become that authority. Take a look at someone like Tim Ferriss, Pat Flynn or even Tony Robbins. These are people who offer value through their blogs and their videos so that when they have something to sell, they have millions of people waiting to buy from them. Everything they release is a hit, which is because of the groundwork they put in at the start. The same goes for YouTube personality Elliott Hulse, or bodybuilding site T-Nation.com. These are sites with fans not just readers. How Content Marketing Creates Fans and Buyers We’ve seen the basics of how content marketing works, but now let’s dive into it in a little more detail. What is the precise process that converts a first-time visitor into a rabid fan? How does content marketing take someone from a ‘cold lead’ all the way to a ‘buyer’? Well first, the content is what will help your new visitor to discover your site. They will search for a specific topic and your site will come up in the search results, or perhaps they will see a post from you on Facebook that a friend has liked. Either way, they’ll then click on the link and read your site but this alone isn’t going to be enough to turn them into a real fan. In fact, they’ll likely just leave your site and not come back! They will probably scroll down the page so fast they don’t even see your logo and then they’ll just navigate away as soon as they’re done. Days, weeks or months will pass and the same thing will happen a couple more times. By coincidence, they will end up on your site. It’s at this point they’ll start to recognize some of your branding and they’ll note that you are running a pretty decent gig here. They’ll make a note of the name of your brand and the next time they search on Google they’ll look for your site’s name in the search results. If they continue to be impressed, then they’ll eventually consider actually bookmarking your page or just occasionally checking the homepage to see what’s new. It’s at this point that they might subscribe or that they might follow you on Facebook or Twitter.

Sample Content Preview Or the mission statement might be ‘to create beautiful, desirable technology that fits your personal style’. Both these two mission statements work for technology companies but they paint a very different picture of the type of technology they produce and the reasons why they produce it. Moreover, you can imagine that the guiding principles in designing those products would be very different for the two companies. Now you’re going to write your own mission statement and that’s going to consider your passions, your skills and your vision – all the things that matter to you. This is going to take into account everything we’ve considered so far and then distil it in a promise. “Geoff’s mission is to explore new frontiers in science, in relationships and around the world.” “Bob’s mission is to be the best father, husband and brother that anyone can be.” “Joan’s mission is to live life to the fullest, to be present in every moment and to capture pure joy.” “Anthony’s mission is to fulfil his full financial and professional potential and to establish himself as a powerful and influential figurehead.” What’s your mission statement? Step 4: Choose Concrete Long-Term Goals Now you have your vision and your mission statement, it’s time to write some long-term goals. These should help you to make your vision a reality, while at the same time fulfilling the mission statement that you have written for yourself. A good example of a long-term goal might be to get married and have children, it might be to create a beautiful home, it might be to travel the world, or it might be to become a famous rock star. Again, don’t feel limited by what you can and cannot do. Do however think hard about whether the goal you’re setting yourself is really going to lead to happiness. And moreover, think about how it will work with your routine and your current lifestyle. Try to actually picture and visualize what the lifestyle you’re imagining will be like. Run it through in your head and try to live it in your mind’s eye. Is this really what you want? I say this, because sometimes we can have goals and visions that involve looking at life through rose-tinted glasses. For example, we might picture ourselves being highly successful CEOs, running our own businesses and wearing slick suits all the time. That sounds great until you realise that the reality is being on the phone all the time, working until 8pm and having little time for your family. So really think this through and make sure you’re sure. One of the only things worse than failing to make your dreams a reality is succeeding and then finding that you’re not happy with them! Start with the lifestyle, start with the feelings and then build the career, the circumstances, the relationships etc. that will support that. And it’s important to note that you don’t need to focus just on your professional career. This is a big mistake as success can come in many forms and often the things that make us happiest have little to do with what we get paid for. Why work longer and longer hours to earn money to become the thing you want to become, when you could work less and then follow your passions in your spare time? Step 4: Make a Plan Now you have that larger overarching goal, the next thing to do is to come up with a strategy for how you’re going to make it a reality. What you need is a plan and a method that you can use to go after the things you want and claim them in your life. And this is where you need to get creative, resourceful and determined. It’s also where you maybe need to think a little more abstractly. You can achieve anything, you just need to think hard about how you’re going to make it happen. For example, you might wish that you were a famous rock star and feel as though that’s really not possible right now, seeing as you’re old and you can’t play any instruments. That’s not a great start admittedly but we can work with it! What you’re going to do is to think of alternative ways you can start making your goals happen right now. In this case, you might learn to play an instrument and make a YouTube channel where you help other people to learn. If you’re a good teacher and you have a fun personality, you can build a following and eventually – as you improve – that exposure could lead to a modicum of fame. Maybe even a record contract.

Sample Content Preview As the popular saying goes, “seeing is believing.” If our brains see something, they will ultimately not be able to tell the difference between the truth and reality. Have you ever been afraid of a horror movie even though you know that it isn’t real? It’s the same kind of concept. Visualization can help in so many ways. It has even been used to help stroke victims to prevent the atrophy of their muscles. Simply visualizing the movement of their bodies is enough to trigger our brain to direct the blood flow to the places it should be. It can even prevent the brain from being negatively impacted by blood clots and reoxygenate areas that would otherwise be in danger from the impact of the stroke. Visualization works in a way that repetitive words and lists and plans don’t. If the brain can see your plan, then it can make the necessary allowances to help us to achieve our goals. We can go blue in the face telling ourselves what to think. But at the end of the day it can be one of the most difficult ways to enact change in our lives. Sometimes people aren’t positively impacted by this strategy at all and instead find themselves feeling defeated and discouraged and increasing the stress in their lives because of how badly they want to make the positive changes but they don’t seem to be coming along in the way they need to see progress. Our brains can easily tune out an overload of information that doesn’t seem relevant to any specific circumstances, however, if it is stimulated visually, then it makes that much more difference. We are visual creatures and often learn through action and observation. We have been biologically designed in a wat that ensures that visualization is a technique that will help us to prepare for our lives and help us to survive. Every single one of us is capable of taking our performances to a new level, and the technique of visualization can only serve to help us do so in an easier way. Processing images and implementing them to our daily lives is a great way to help us prepare for the future. Imagining a situation or a conversation going well can help us to feel the confidence that we need to ensure that these situations or conversations actually do go well. Consider it practice for your brain in events that matter the most. This is how athletes benefit so much from visualization. When they aren’t even physically practicing out on the field, they can visualize themselves making the play they are meant to make and responding properly to issues they may be struggling with. It’s an advantage that we allow ourselves so that our reflex time is getting more practice than simple physical repetition. We are preparing our brains to respond appropriately to a given situation and allowing ourselves the ability to do so. It not only helps us maintain the confidence that we need to keep a level head in situations that may otherwise feel overwhelming, but it allows us time to prepare a response that we can be proud of. Visualization is a powerful tool that can have a real and legitimate effect on the body. But as you may be able to imagine, this can also be problematic for us if we are stuck in negative thought cycles. If we are constantly worrying about bad things happening to us or around us, there may come a point where our brains manifest that negativity into depression or other difficulties in emotions. It may help you to sabotage yourself and create the negative situations that you are most afraid of. This is why it’s always important to maintain a positive outlook on life, even when things are the most difficult they possibly could be. If we are fixated on the bad and imagining bad things happening that haven’t yet, it will cause stress to the body that sometimes we can’t even comprehend. These issues can manifest physically and mentally and impair us in our daily lives. Don’t let this happen to you! Instead, harness the power of visualization to help you to become the person that you want to be. Imagine the absolute best case scenario for you and your life and lift that stress right off of your shoulders. It may seem strange to think about how much power our thoughts and mental images actually have, but at the end of the day they can be incredibly beneficial or incredibly harmful. Only we can decide which it is an how our lives will be affected. Try to make the right choice! Another useful way to utilize visualization is for communication. Business firms will sometimes pay thousands of dollars for visualization software that helps them to translate data into visual graphs and other things that can help our minds to process the information more easily and effectively. These graphs help us to communicate the financial messages about our business in a way that we can present to partners, employees, and people who may potentially want to work with us. Our minds can take these visualizations of data and really comprehend the most important aspects of a business in a very effective way. It turns data into a language that we can understand more easily than trying to sift through pages and pages of cold, hard facts. It can be a great tool in making sure that everything an employee or partner needs to know is digestible and as helpful as possible. Another way that visualization has helped us throughout history is the alphabet. Starting with the cave men, visualization has been a way for us to communicate thoughts and information to other people without actually being physically present. Cave paintings told of the animals in the area, the actions of the people who lived there, and told stories about the things that were valued most by the humans in the area. This style of visualization eventually evolved into language. The symbols gradually began to represent sounds and concepts that could be carried throughout the civilization and used to communicate thoughts and ideas and memories and experiences. Many cultures use or used pictures as their primary element for their alphabet. The Egyptians are perhaps the most notable in this department, as they etched pictures to represent ideas and words. The Chinese alphabet also began this way. Their words are characterized by pictures that represent specific things; trees, animals, and gates just to name a few examples. Visualization was a way that many of the ancient people were able to create and maintain a successful method of communication and, eventually, manifestation. This is, perhaps, also applicable in the case of pagan languages and practices as well. Ancient people used pictures and objects that represented symbols in the mind that helped them to focus their thoughts and make their devotions to their deities. It has worked in so many ways over the centuries that it is indisputable what difference it can make in helping us to manifest our own power. Consider geometry. This is all visualization of abstract ideas and shapes, but it helps us to represent what needs to be done in order to create incredibly powerful structures and technologies. Over time, it has proven again and again to be the most reliable form of mathematics to bring shapes together in a way that allows us to conceptualize future images and bring them into being. It is a powerful tool, and without visualization, it wouldn’t even exist! Now, in the modern age, we have science to help us to understand the power of visualization and how it can work in our own minds and bodies. When we show our minds an image, the brain experiences that image in a way that can be helpful to us. It could also potentially be harmful, depending on the context, so always try to be mindful of the things that you present to yourself and to those in your care, like young children and other impressionable people who may not have the same knowledge or self discipline that you do. That being said, history has shown time and again just how impactful visualization can be and it has even helped us to form entire societies and communicate with one another in new and exciting ways. It has paved the way for progress to be made, and changed the world in thousands of different ways. The power of visualization is real, and if we use it wisely, it can be something that not only changes our own lives but the rest of society as well! Okay, so now that you have convinced yourself that visualization works and you understand how it can impact your life, how do you even begin to implement it? Where do we even begin? The very first thing we need to do to make sure that visualization is the most effective thing possible in our lives is to learn how to rid ourselves of the negativity bias. The negativity bias is something that has harmed us probably our whole lives and throughout all of human history. So what is the negativity bias exactly? The negativity bias is a psychological state that can prioritize negative thoughts and feelings over positive ones. For example, if we experience painful or traumatizing events, those tend to impact us more than things that aren’t as extreme or even positive. The way we act tends to be more influenced by the negative events in our lives than by the positive events. It can cause us to view things in a biased light and assume that we are not worthy of the positive lives and circumstances that we most want in our lives. It can also cause us to stop valuing the good things in favor of feeling pain over the bad things. Visualization can work against us if we are not aware of the negativity bias. If we are replaying the bad things again and again, it takes up space in our minds and leads us to having a much harder time attracting the positive situations that we want. We will wallow in the things that hurt us rather than believing that the good things are possible. But that isn’t because good things don’t happen to us or aren’t capable of happening; it’s because we are not placing value in the positive things or even allowing ourselves to believe that the positive things are possible. As you can imagine, the negativity bias is one of the most damaging factors in many of our lives. It can prevent us from making progress and cause us to stay trapped in a negative mindset where we almost begin to be relieved when bad things happen to us because our neural pathways have begun to anticipate these things. People can become physically addicted to drama and their own misfortunes, to the point that they begin to create more and more negative situations for themselves rather than creating positive situations and moving forward in their lives. Fortunately, the neural pathways are not set in stone and they can be remapped in a way that allows us to believe in the possibility of our own progress and make the changes we need to make to become more productive and successful people. When we are able to overcome the negativity bias, then truly believing in our visualizations is that much easier. So how do we even begin to do this? Well, the first step is to practice mindfulness. Become aware of your destructive patterns and the thoughts that you have that interrupt your ability to focus on the good in your life. Interrupt your bad thought patterns with distractions and reminders of positive things. One of the ways that you can do this effectively is to write gratitude journals. You can also try mindfulness meditations, uplifting conversations with your support network, and looking at pictures of things that make you smile. For example, if you feel yourself spiraling into a negative mood, interrupting that mood with positive images of things that make you happy will eventually decrease the strength of the negative neural pathway in your mind and you will be less prone to following the negative thoughts and you will be able to prevent yourself from spiraling into a depression or a mood that is more destructive than constructive. We all have the power to re-train our brains, and in order for visualization to have the greatest impact on our lives, we have to stop doubting that we are worthy of the lives we want. This belief has to be real and strong, and taking care of our negativity bias is a crucial step in effectively paving the way toward a productive and successful life. Now that you are aware of the dangers of the negativity bias, let’s jump into some of the techniques that we can use to help us to use visualization to our benefit and manifest the best life possible! Our brains love pictures. They love images and concepts that are broken down into stories that we can experience an enjoy. There is a reason why human beings have celebrated entertainment since the Ancient Greeks had their coliseums. We want to see exciting things and we celebrate art because they help us to experience and see different points of view without having to experience them for ourselves in person.