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Table of Contents Introduction 04 Section 1: Video Ads Basics Chapter 1: What Video Ads are all about 07 Chapter 2: Why you should use Video Ads for your Business 13 Chapter 3: What types of Video Ads are available nowadays 18 Section 2: Creating your Video the right way Chapter 4: What Types of Video can you create? 25 Chapter 5: Creating your Video with the Right Tools 30 Chapter 6: The Right Place to Outsource the Creation of Your Video 35 Section 3: Video Ads Networks Chapter 7: What to Look for in a Good Video Ad Network 43 Chapter 8: Top Video Ad Networks 46 Chapter 9: Other Video Ad Networks to consider 49 Section 4: Setting up a Video Ads Campaign Chapter 10: Setting up a Video Ad Campaign with YouTube 52 Chapter 11: Setting up a Video Ad Campaign with Twitter 55 Section 5: Additional Video Ads Tips to consider Chapter 12: Do's to apply 59 Chapter 13: Don’ts to avoid 63 Chapter 14: Other tools and Services to consider 67 Chapter 15: Shocking Case Studies 72 Conclusion 78 Top Video Ads Resources 79 Special Offer 80 Sample Content Preview Connect with Your Audience Video has a distinct advantage over text, because videos help your potential customers get to know you more easily than reading text. Video allows people to connect with you, because they see your face, they hear your voice, and they see your personality. It’s just a basic fact that emotions are better communicated through video than they ever could be through text. It's just human nature that people want to see behind your name and logo, and with whom they're really dealing. They want to see the heart of who they’re dealing with, and video marketing allows this like no other medium. Videos help customers feel like they know you, even before they've met you. It Improves Email Marketing Campaigns Email marketing remains one of the most effective marketing tactics available. Marketers consistently rank email as having a higher return on investment than any other marketing strategy, followed closely by SEO. What if you could double or triple the effectiveness of your email marketing efforts? That’s what video does: it increases email click-through rates by 200-300%, ensuring that your email campaigns get the highest possible ROI. Attract More New Visitors Video marketing has been proven to attract a lot of new customers, both to your site and your social network pages with the added benefit of improving your online branding efforts. Today, there’s no shortage of video sharing sites to upload your videos to, like YouTube, Dailymotion, Vimeo, and 300 more. The best thing about all of this is that it is free to share your videos on most of the sites. The more places you upload your videos, the more opportunities there are for people to find them and view them. One of the best things about social media and video marketing is that it increases the chance of your videos being shared by friends and family to new prospects quickly and easily, which can increase the chances of your videos going viral. What are Video Ads? Presently, what "video advertising" is depends on who you ask. This ambiguity possesses a negative effect on the whole ecosystem. Mass media pundits, reporters, and many companies, particularly networks entrenched in the display, claim video advertising is any digital ad that contains video, including in-banner and in-text ads. A video ad is a commercial or public video that plays on a website for marketing or informational purposes. A video ad is just like a television commercial, except it's on a website instead of on a TV, and users choose to watch it to learn more about a business, its products, etc. Video ads Pros and Cons Pros of Video Ads Delivery Speed: The biggest benefit of a video ad is that it enables a business to deliver the most pertinent information and their product or service in less than 1 minute. This makes video ads a very useful tool for businesses with complex products. Grabs Attention: Video ads also allow the business to sum up the key points of their company, and grab a viewer's interest before the visitor is tempted to leave the website. Mobile: With the never ending rise of mobile devices connected to the internet, video ads can now travel with the consumer. It does not matter where they go, as long as there's an internet connection, they'll be able to see your ad. Worldwide Reach: There are a handful of countries where broadband is not available and content restrictions are in place. For the most part, though, your online video campaigns can span the globe. Create content that goes viral, and your global business can explode overnight. Cons of video ads Ad Skipping: Some of the most commonly used buttons online are the ones that allow users to skip an ad or simply close it altogether. Unless you create something that people want to watch over and over again, which is unlikely, you're going to be relying on people sharing your content to get the word out. Improper Placement: There are likely to be certain types of sites where you do not want your ads to appear, but controlling where they are shown depends on your ad distribution channel. For some channels, this can be a challenge. Timing: You need to think about your target market and plan your ads accordingly. If you are looking at attracting college age kids, your ad will be fruitless if it displays during school hours. Make sure your ad server supports some smart scheduling scheme, so the ad is displayed at the right time. Chapter 2: Why you should use Video Ads for your Business ways to rapidly expand your business and sell more than what you are currently selling, you should include video promotion in your marketing For effective and efficient mix. Millions of people are now becoming aware of various advantages of video marketing, and are using it extensively for promoting their brand, services or products. Why are Video Ads so hot? Today, people are desperate for information, and want it fast. They would prefer to spend 2-3 minutes watching a video than 15-20 minutes reading text. Moreover, videos ads also help businesses communicate their important points to their target audience in very little time. Another positive point with video ads is that you cannot only place them on your website, but anywhere on the Internet to get maximum online exposure! Many websites such as Vimeo and YouTube get millions of hits per day. Best of all, your video can be optimized to rank on the top of search engine result pages, giving your company instant exposure to millions of potential buyers. Premium Benefits of Video Ads Video Boosts Conversions and Sales Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. Video Ads work well regardless of the category in which they are deployed. Video can lead directly to sales. Studies show that 74% of users who watched an explainer video about a product ended up buying it, so you better start crafting your exciting product videos now! If you think about it, the effectiveness of video is not even that surprising. After all, Vision is our most dominant sense. Most information transmitted to our brain is visual. If still pictures can boost engagement massively, imagine what moving pictures can do to your business. Video Ads convey your business message Audiences can access your video content 24/7 from the office, home or on the move. While only 20% would read the majority of the text on a site, 80% would watch the same content if it were delivered by video (Forrester). Video lets you disseminate your message with very little input from the viewer. Engaging video can influence, captivate and connect emotionally with the user more than any other medium. Video conveys meaning quicker than text, and the information imparted is more likely to be retained. It allows you to speak as if you’re face-to-face, but with the bonus of postproduction additions like graphics. Prospective customers can relate to your brand, learn about your company structure, mission and specific areas of expertise before even making contact. Video Ads Build Trust The use of audiovisuals also helps you win the trust of the audience, because they understand that it takes time and effort to produce marketing messages. Trust is the foundation of conversions and sales. Building trust should be a goal of its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling, and let people come to you by providing them interesting and useful information. Video ads do it all. When we talk about elite people in the audience, YouTubers have become the most powerful social media figures to promote your brand. If you're serious about content marketing, you must be serious about video, too. Promotional videos can foster trust, as well. Some consumers are still skeptical about buying products and services on the internet, because of the fear of being cheated. Effective marketing videos present your products in a conversational form. That creates a sense of individual approach, which is why 57% of consumers say that videos gave them more confidence to purchase online.

Sample Content Preview Never Ending Ideas for Your Audience Building 1. Fine-tune Keywords and Buzz Words – Make it easy for your audience to find your content. Check your keywords to make sure you are using the “standard” keywords as well as new “buzz” words that your audience uses to find your content. 2. Guest Post – Offer to contribute content (related to your niche) to an established site, which has the same or a similar audience. This can increase your readership, as well as provide another quality resource for your current readers. When done correctly, both sites profit. 3. Get Subscribers and More – Build your traffic but convert those visiting readers into subscribers and more. Offer freebies and solutions that only subscribers can access. Then use your list to convert them to buyers. 4. Tap into Different Modalities – Different types of content attract specific people. Implement a variety of content so you have something for everyone. Create content and freebies that appeal to people who like to read and write, listen and talk, look at images, watch videos, interact at live or semi-live events, etc. Then focus on the most popular types. 5. Focus on Social Media Specialty – Each social media platform specializes in a certain type of content. For instance, Twitter is known for short messages and Pinterest specializes in images. Create campaigns and/or content that focuses on the site’s media “specialty.” 6. Add Website “Like” or “Share” Buttons – Make it easy for your readers to like or share your website content with interested friends. Use WordPress plugins like AddToAny or others that meet your needs. Not using WordPress? Check each social media site to get compatible code or software recommendations for your website platform or CMS. 7. Promote to the Right Audiences – On social media platforms, like Facebook, you can target your messages and your ads to be seen only by the “right audience.” Use their demographic information, such as age, location, gender, etc., to create highly focused offers and content for audience subsets. 8. Create Facebook Groups – Facebook groups generally reach more people than pages do. Groups allow you to interact through your personal profile, yet focus on industry related topics. This helps your audience get to know (and trust) you on a personal level while keeping the topics relative to the audience’s needs. Make more than one group if you have audience subsets with different needs. 9. Find Your Audience on Social Media – Discover which social media sites you should focus on by asking your audience. The answers can change over time. Email the question to your list, create a poll on your site, and/or write a post about some statistics you found and ask what social media platforms your readers use. Don’t let this poll expire to continue to get info over time. Track and test the results by using the platforms and noting the audience participation rate. 10. Network with Niche Peers – Regularly, network with fellow niche bloggers. Be supportive. Leave helpful comments on their websites, offer to guest post, ask peers to guest post for you, and join niche groups. Get them accustomed to seeing your name. 11. Allow and Encourage Image Sharing – Funny topic-related images, images with quotes, and images that explain a complicated concept tend to be shared more often than others. Create galleries and albums on your site to make it easy for your audience to “promote” your site. 12. Include Website Post CTAs – Incorporate a call to action at the end of each website post. The CTA could be a sign-up freebie/offer, a related product (yours or an affiliate’s), other articles about the topic, a topic-related and sharable image, and much more. Check each post to make sure you have a CTA on the page. Add one if it isn’t already there. 13. Brand Sharable Images – Add your logo or URL watermark to images that you want your audience to share. This helps to keep your brand and your site in public view, even if words aren’t present on the sharing page. 14. Short and Sweet Content – Add content that is likely to be shared. A BuzzSumo study recently showed that infographics and list posts received more shares than other types of content. Consider creating more list posts and infographics for your site. Follow up with more in-depth guides. 15. Create Smart Headlines – Each headline or title is a promise about the type of content and information contained in the post or content. Headlines should also intrigue and leave the reader with a question that is answered in the content. Check your website headlines. Spruce up headlines and make sure you redirect the old URL to the new version, if it changed in the process. 16. Make it Visual – Adding a visual element to your posts or articles will encourage more shares, get you more likes, increase your website traffic, and ultimately give you the opportunity to turn your traffic into audience subscribers. Add images – tip images, quote images, photographs, product images, etc. Also, add videos, slideshows, presentations, and interactive maps. 17. Show Gratitude and Make Mentions – You wouldn’t be where you are if others hadn’t helped you. This applies to your mentors, audience and followers, staff members, and others. Publically thank at least one person every month. You may even create a thankful schedule to highlight someone from each area per month. 18. Interview People of Interest – Interview experts on topics that interest your audience. Depending on your niche, you may want the interviews to include niche industry leaders, peers, staff, audience members, or anyone who provides helpful information or a different perspective. Record and transcribe the interview to sell or share later. 19. Make it an Event to Remember – Get your audience and potential subscribers involved by creating a few yearly, interactive events. Create a list of events (and activities) you could host during each season. For example, in the Mommy niche, you could host a “Mom’s Day at the Beach” – summer, “Mom’s No Cleaning Day” – spring, “Girl’s Night Out” – fall, or “Mom’s Holiday” – winter. All of these could be done locally or online. Get your audience to invite friends. Host at least one event per year.

Table of Contents Contents ... 2 Introduction .......... 4 The Evolution of Your Anti Aging Plans ..... 5 Anti Aging in Your Teens ... 6 Anti Aging in Your 20s ....... 7 Anti Aging in Your 30s ....... 8 Anti Aging in Your 40s ....... 8 Anti Aging in Your 50s and Beyond ........... 9 Analyzing Your Anti Aging Needs 11 Get Your Doctor to Conduct a Complete Health Panel ... 11 How Do Your Looks Stack Up to Previous Years? 12 What Physical Feelings Are Causing You to Feel Older? .. 13 Is Your Mental Well-Being Putting You in Jeopardy? ...... 14 Adopt a Good Beauty and Skincare Regimen ...... 23 Wear Clothes That Are Age Appropriate . 23 Wear a Hairstyle That Suits Your Age ..... 24 Update Your Makeup to Reflect Your Years ........ 26 Assume a Skincare Regimen Meant for Your Age Group 27 Watching Your Weight as You Grow Older .......... 29 The Importance of Maintaining a Healthy Weight as We Age .... 30 How to Increase Your Metabolism as You Age ... 30 Avoiding the Traps of Weight Gain as You Age ... 31 Conclusion .......... 33 Sample Content Preview Anti Aging in Your 20s In our twenties, we start to recognize that time marches on. In our early twenties, we’re still enjoying some of the teenaged perks we had before – but later in our twenties, we start to realize that our skin is changing, our bodies are evolving – and we’re suddenly alert to those differences. This is when you should really try to kick those awful habits you adopted in your late teens, early 20s – like smoking because you thought it would look cool, but you now realize only hurts your health (and beauty). In your twenties, you might start seeing changes in your skin from your teen years. If you’re working in your career, you also might start realizing you can’t keep up with the teen and early 20s crowd like you once did – partying until 3 AM and up at 5 to go to work. This is the decade when you wake up and start feeling – both physically and mentally – like you’re not a kid anymore. It’s time to start preparing for your adult years with internal and external solutions. Anti Aging in Your 30s The thirties are when men and women alike sound off alarm bells in their heads about the aging process. The first real signs of aging begin to show up – your first gray hair, your first fine line around the eyes. It’s enough to send a panic through your body. If you’re a parent, then chances are you’re feeling exhausted – whether it’s because you’re chasing toddlers around or because your body is aging faster than it should be. This is the decade where you need to take back control. You’re still young enough to be filled to the brim with energy if you approach it right – but you’re old enough to understand that you can’t stop time, so the self-care is imperative for you. Anti Aging in Your 40s When you reach your 40th birthday, you’re officially known as being “over the hill.” Everything is downhill from this point on – unless it’s not! You’re the only one who can determine that. It’s at this age that the signs of aging truly show up in some way, shape or form. It might be crow’s feet or sagging skin that you can’t seem to battle any more. Sometimes it’s weight gain and depression. The key to fighting back against the aging process in your 40s is to adopt a regimen that suits your age. You can’t try to be more youthful by using products and strategies meant for a 20-something but you can certainly take effective steps to delay the visible and hidden effects of aging. Anti Aging in Your 50s and Beyond For those who get past their ‘over the hill’ stage and embrace the aging process, it doesn’t mean you have to neglect your body or mind – it simply means you age gracefully with beauty and poise, nurturing your skin, your physical health and your mental well being the way a mother cares for her child. It’s never too late to turn back the clock. Whether you’re 55 or 85, there are ways you can slow down the aging process, even reversing it in some instances. While there’s no magical fountain of youth you can jump into – there are smart, strategic steps you can take to nourish your mind and body through these years in a way that brings happiness to you. We’re going to look at an internal and external plan of attack for battling the aging process. From the foods you eat to the way you handle stress and anxiety – everything you do can have an impact on how old you look and feel. Analyzing Your Anti Aging Needs Before you can start treating your body with the care it deserves and craves, you have to know where it stands. Most people looking into anti aging are already seeing or feeling symptoms of growing older – because that’s when we tend to take action. In order to get a complete picture of what needs to be done, you should get a snapshot of what’s happening internally and externally. Get Your Doctor to Conduct a Complete Health Panel Sometimes a simple tweak of your vitamins and minerals or other health inputs can help you turn back the clock and regain some of your youthful energy and beauty. At your next checkup, or even before, ask for a full health panel that shows any deficiencies in things like: Estrogen or Testosterone Vitamin D B vitamins…etc. You want to know what your other readings are for cholesterol, triglycerides, and glucose. Knowing what diseases or risks you’re at right now will help you address them so that you feel better on a regular basis from now on. Something as simple as a vitamin D deficiency, which is very prevalent in today’s world, can cause a great deal of fatigue. You can also experience more instances of colds and flu, weakness in your muscles, depression, cancer and more. When you get your results back, it’s important that you study the range of normal. If a stat says that normal falls between 300-900, and your number is right at 300, then you might want to boost it with a supplement. You want to recheck your health stats over time to see how things are progressing. Take note of how you look and feel as your deficiencies are cured through supplements – has it made things better? How Do Your Looks Stack Up to Previous Years? You have to take a cold, hard look in the mirror and be honest with yourself about how your body has held up (or not). It’s okay to be concerned about beauty – not everything has to be health related. Looking good helps us to feel good about ourselves, and that’s important to our state of mind, which will subsequently affect our physical well being. It doesn’t mean you have to go to extremes – it just means you can start making an effort to reverse the damage that’s been done from the aging process. Make notes to yourself about how you look now compared to ten or fifteen years ago. Has your hair started to turn gray? Do you see age spots on your face or hands? Are fine lines (or deep wrinkles) showing up around your eyes and/or mouth? Is your skin sagging on your body? Has it been a while since you shopped for new clothes, got an updated haircut or started doing your makeup differently? Have you started gaining weight and it’s not as easy to get rid of it? These are all signs of aging that have to do with your beauty and self confidence. Be honest with yourself and that way, you can make a plan to fix whatever is bothering you over the coming months and years. What Physical Feelings Are Causing You to Feel Older? Physically, you might start to show signs of aging, too. This is different from your physical appearance because it can impede your mobility and make daily life torturous. When you start thinking about physical wear and tear, don’t bother trying to put a label of “normal” on a physical feeling that you have. These signs of aging can be reversible, so you want to take all conditions and address them as if they are temporary.

Table of Contents Introduction ... 4 Chapter 1 - How To Look 45 At 60 ... 5 Chapter 2 - The Role Of Enzymes In The Aging Process . 10 Chapter 3 - Top 7 Anti-Aging Foods ... 16 Chapter 4 - Herbal Approaches To Turning Back The Years ... 18 Chapter 5 - Keeping Memory Sharp .. 20 Chapter 6: De-Stress Your Way To A Younger Self. 24 Conclusion 27 Resources . 28 Sample Content Preview Chapter 2 - The Role Of Enzymes In The Aging Process Enzymes are used in a variety of ways in the body to maintain overall health. In relation to the aging process, there are 4 aspects that scientists are examining in the effort to help people stay younger no matter what their chronological age. The 4 aspects are: The role of chronic inflammation in the body The thickening of the blood The formation of fibrous tissues The weakening of the immune system The first 2 can contribute to heart disease, heart attack, and stroke. The third is related to fibromyalgia, cystic fibrosis, and other structural disorders of the musculoskeletal system as we age. The fourth affects our ability to ward off diseases, such as colds and flu, or more serious conditions such as diabetes and even cancer. When we’re younger, we produce a large number of enzymes, which stimulate and regulate processes such as: Metabolism, burning the food we eat as fuel Healing, such as cell regeneration and repair Cleansing, with the enzymes consuming or flushing out toxins in our bodies Balancing and organization, with the enzymes acting as on and off switches in some cases, and boosting power in others, to keep all systems running at peak efficiency. However, as we age, our enzyme production decreases at an average rate of about 10% per year, which means that by the time we are 75, our enzyme production is a fraction of what it once was. This can result in poor digestion, and therefore poor absorption of essential nutrients. We can take enzyme supplements, of course, but we can also care for our bodies and lower the wear and tear on them that is caused by the aging process, known as oxidative stress. Oxidative stress, or oxidation, is the result of the activity of what are known as free radicals in the body. Antioxidants can help combat free radicals to keep you youthful no matter what your chronological age. What are free radicals? The name sounds like a left-wing group of people at a peace rally, but in fact, these little chemical elements are less than peaceful. They radically change our bodies for the worse. Some free radicals are the by-products of our cellular metabolism. On the microscopic level, our cells replenish themselves and produce energy to run all of the processes of the body. When the cells produce energy in this way, certain molecules are left behind, including free radicals. Free radicals are missing an electron in their outer ring, and will therefore go looking for another one to steal in order to complete their molecule. Free radicals steal electrons from cells, enzymes, cell membranes, and even your DNA and RNA. Stealing the electron will usually damage or weaken the object it has been stolen from. Once the object is damaged, it will not be able to function normally. In the case of enzymes, they won’t be able to do the jobs properly as the catalysts for cellular reactions. Altering DNA and RNA can lead to all sorts of cellular abnormalities; some of these are commonly termed cancer. Compromising the integrity of cellular membranes leaves them vulnerable to attack by viruses, bacteria and other invaders, weakening your immune system. In relation to RNA, new research is pointing to telomeres, a certain type of enzyme, as a possible key to getting younger. They stop RNA strands from unraveling as a result of free radicals attacking them, thus maintaining the strength of your cells. Free radicals all around us Free radicals are not just by-products of cellular processes. They can be introduced into our bodies from a variety of sources, including: cigarette or cigar smoke, and the 400 or so chemicals you are exposed to if you smoke tobacco radiation drinking alcohol air pollution water pollution eating artificial products such as colorings, flavorings, sweeteners, or preservatives. Certain gases and even sunlight can affect the free radical levels in our bodies. Scientists have investigated the idea that free radicals are responsible for many diseases in the body that affect us as we get older. Conditions like cancer, Alzheimer’s, diabetes, heart disease and autoimmune disorders such as rheumatoid arthritis have been shown to originate at least in part as a result of free radical damage. The hottest health trends these days are trying to cure cancer and trying to develop anti-aging regimens. Taming the effects of free radicals on the body could lead to an end to the diseases we commonly accept as a natural part of growing old. Combating oxidative stress Cellular damage is repaired by the body in a number of ways. If a person has a healthy lifestyle and does not expose their body to too many health stressors, then the body can maintain a state of balance and well-being. Most of the repair will be performed on the body in the nighttime hours when a person normally sleeps. Sleep is therefore essential for overall health. Leading a natural lifestyle by not exposing yourself to a lot of harsh chemicals, such as in toiletries, or pesticides in your food (go organic) can also help. Making smart food choices is the best way to combat free radicals. The best foods are ones rich in antioxidants. As the name suggests, antioxidants combat oxidative stress. If you’ve ever wondered why some people age better than others, chances are it is because they are not smoking and drinking, sun worshipping, and above all, they’re eating a better diet. What are antioxidants? Antioxidants neutralize free radicals in the body. They are molecules that have an extra electron or two in their outer ring, which they can share with the roaming free radicals without being damaged or weakened in any significant way. The free radicals are lured by the ‘easy pickings’ of the antioxidants and stop wandering once they steal the extra electron they are looking for. Everything goes back to being stable and in balance. This means your enzymes, DNA, RNA and cells are all a great deal safer, and can remain so as long as you don’t expose yourself to a lot of free radicals. Antioxidants help the internal environment of our bodies to stay in great working order on the metabolic level. You can change the outside with surgery and chemicals, but if the inside is not functioning well, disease will set in and affect both appearance and longevity. The right vitamins will preserve your immune system and help you fight disease. So, what should you eat in order to add anti-oxidants to your diet? Phytochemicals Anthocyanins Carotenoids and Vitamin A Trace minerals. The first 2 are present in plants. Anthocyanins are present in blue and purple foods such as blueberries and grapes. Carotenoids and Vitamin A are found in orange and red foods, and leafy green vegetables. Two of particular note are lutein, linked with eye health, and lycopene, linked with prostate health in men. What’s the best diet to follow? A diet rich in fruits and vegetables with small amounts of healthy protein such as tofu, nuts and fish is ideal. If you don’t have time to spend ages planning menus, here are a couple of shortcuts. Eat a rainbow every day. Try to eat a variety of differently-colored foods to get as many types of antioxidants as possible. In terms of trace elements, eating a Mediterranean diet with high-quality fish and olive oil can help you preserve your health and vitality long into your senior years and is protective against heart disease. Add a couple of cups of decaffeinated green tea to your daily routine. It offers a range of health benefits, including improving your dental health. There are also several foods that have been described as anti-aging. Let’s look at the top ones in the next chapter. Chapter 3 - Top 7 Anti-Aging Foods Since we are what we eat, it makes sense that the food we consume has a major role to play in maintaining our health and youthfulness. There are some foods, however, that researchers have labeled as ‘anti-aging foods’. Here are the top 7: Leafy Greens Broccoli Berries Olive oil Nuts Sweet potatoes Let’s discuss each of these briefly. 1-Leafy Greens Spinach is considered a super-food because it is so packed with health benefits. Consider also adding kale, collard greens, Romaine lettuce and arugula to your diet as well. 2-Broccoli Broccoli is full of nutrients and also balances blood sugar, making it an ideal food for anyone with pre-diabetes or diabetes. 3-Berries, such as blueberries All berries are rich in antioxidants. The darker blue and purple berries have a different range of antioxidants, so aim for a mixture. Tart cherry is also good for both its antioxidants, and anti-inflammatory properties, especially if you have arthritis. 4-Olive oil Olive oil lowers cholesterol naturally and keeps skin smooth and supple when used both internally and externally. If you’re worried about your heart health, switch from butter and polyunsaturated oils to monounsaturated olive oil.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Sample Content Preview 5. Fire up your exposure by giving away incentives. Why not give your audience incentives to keep your following engaged and at the same time increase your exposure in the Facebook community? Features such as: discounts, contests, reward programs and giveaways can be perfect incentives depending on your target market. Providing them a chance to win a prize will definitely drive a ton of clicks that would result in an increase of your overall brand awareness. Incentives, when promoted properly, will also increase brand loyalty and customer longevity. Just make sure to make your contest or giveaway mechanics as simple as possible. Making hard-to-follow rules or instructions will do more harm than good as people usually become turned off by complicated mechanics. 6. Share! Instead of posting directly, try sharing your page first. Brand pages tend to have a limited visibility so try sharing it to your page then re-share it to your personal page. Also, using hashtags is one way to share your Facebook content. These hashtags are not only for your Twitter and Instagram posts. These are also great tools to use in searching for content in Facebook groups, and increasing your visibility. You can also breed potential sharing opportunities by extending your network. A great example would be sharing other people’s content on your page. This may sound ridiculous but nowadays more and more people are sharing each others content, because after all, social media is all about sharing. 7. Facebook Advertising and Targeting Features. Facebook ads enable you to reach specific and targeted audiences. First of all, understand that there are many different advertising platforms available for you. You can choose from offer claims, local awareness, event responses, video views, clicks to website, website conversions, page post engagement, page likes, app installs and app engagement. Use Facebook ads to increase your website or brand exposure and drive traffic directly to your site or different offers. Best of all, using Facebook ads doesn’t have to cost you a fortune, you just have to be creative in choosing. Try to use different advertising platforms and assess what service will best work for you. Monitor your results and always tweak the campaign. 8. Start a forum on your Facebook page. Remember when I told you to keep your audience interested? Keeping an active forum will surely boost customer engagement. It can also decrease your site’s bounce rate or the single-page visitors. Be sure to offer a helping hand to your members and help them discover other useful resources and informational sites. This will positively reinforce your position in the community and will help you gain more “likes” overall. 9. Be visible in Facebook Groups Facebook groups have tremendously gained popularity this year. Human nature dictates social interaction. These days, people are spending more and more time in groups when on Facebook. Groups are a great tool for you to use to interact with others, invite customers and subscribers, and even drive traffic to your website or blog. In other words, the more active you are in Facebook groups, the more exposure you’ll get. In the long run, people will then start clicking through to your profile, your business page, and then your website or other offers. 10. Use Facebook tabs This is another brilliant technique that will get people clicking to your blog site. By adding a Facebook tab, you can personalize the services you offer to your viewers through Facebook. This is the best tool that a prospective customer can use to explore your brand or services. Furthermore, not all of Facebook's users would like to leave the Facebook site, either because they are active in a chat or engaged in other activity. If you're driving your audience to a landing page, or even content such as a video or pictures, sending the users into another tab will solve this problem. Common Facebook Posting Mistakes Now that you understand a bit how you can use Facebook to market your brand or really anything, it's time to look at some of the most common Facebook posting mistakes that marketers make. Too Much Text Truly engaging content doesn’t have to be three paragraphs long or overly detailed. Your Facebook posts should be long enough for your readers to grasp the entire idea but short enough to easily like or share it. Your post should entice people to click a link to read the entirety of the content. Here's a good rule of thumb; follow Twitter’s 140 character restriction. This will push you to be concise on your post without compromising on the depth of mental processing. It's generally good to never exceed about 300 characters in a post. Do Not Post The Whole Blog Article Too much information may ruin your post. Write just an overview of what's on your website or on your blog. Your post should appeal to your audience's senses. Rather, than give away the entire content of your blog post, grab your reader’s attention by playing on their emotions. Associate your post with emotions that add a sentimental value to your readers, this is just one great technique to lure them into clicking your call to action for more information. Multiple Links Each Facebook post should only have one imperative message or a “call-to-action” to effectively deliver your message to your users. Providing several call-to-action's will only confuse your audience and make it harder for them to digest the post. It makes them feel obligated rather than appreciated. In the end, your post will only be truly engaging if it motivates the reader to take action. Consequently, having too many links would only result in a negative impact on your “page click rate” or the percentage of people visiting a web page through clicking a hyperlink. Directly Promoting Your Business People are tired of advertisements that compel unnecessary expense. More often than not, Facebook newbies tend to treat the Facebook community as an opportunity for direct sales. They try to deploy the same traditional marketing such as flyers and print ads and eventually lose more and more of their loyal customers. Ideally, your post should solely benefit your business but in the Facebook era, marketing dictates the unconventional way. In other words, your Facebook posts must show genuine concern to your customer’s needs by providing some value for users, either in the form of entertainment or valuable information. Not Keeping Your Audience Engaged In the Facebook world nothing is carved in stone. Everything can change in a snap of a finger. Your post may have gone viral today but you may find yourself struggling by tomorrow. The true test is how to stay on top of positive growth and the only way to sustain your credibility is to keep your following constantly engaged. You must monitor your posts and the level of engagement it receives on a regular basis, this will help to guide you in optimizing your future activities. Secondly, remember that every comment deserves a reply. You always want a great conversation going. On the contrary, if you leave comments unattended, this will make people feel unappreciated and will deter any future commenters. This also applies to negative comments. You have to timely address negative comments to prevent any ill will among your customers or other's who may see the comment. Use this as an opportunity to explain your side of the story and to justify your actions. Begging for Likes and Shares Facebook advertising is not an election campaign. Stop asking people to like and share your Facebook posts, and especially your Facebook Page. This is purely begging and would definitely turn most people off. Find some creative and unique ideas that will boost curiosity among your viewers instead of directly asking for it. You can also offer a form of incentive to enhance the level of engagement as well as to boost Facebook exposure, as mentioned earlier. The Basics of Facebook Posting You're aware of the mistakes of posting on Facebook and how you can utilize the powerful social network to drive traffic and boost your business. Next up, we'll go through the basics of Facebook posts and creating content for your page. Here are four ways to craft engaging content for your page or posts: 1. To avoid sounding monotonous, there needs to be some diversification in your content. This gives an element of surprise to your readers without totally diverting directly to your branding. One way to diversify your content is by presenting it over multiple formats. For example, some may find using memes boring but some might enjoy it more. So play with the different platforms that Facebook offers and see what will best serve your purposes. 2. You can also amplify (repost) content from other relevant blogs or websites. This would be a nice break for your audience and will foster a community of learners. 3. Post content which relate to the trending topics in the industry. This will show that you are updated and your customers will know that you are on top of your game. Be assertive but not aggressive. Do not engage in shameless promotion of your brand. 4. The fastest way to engage your reader is by asking questions. Start a Facebook post with a simple question or a simple reaction to a trending topic. Reader's will immediately consider how they would answer the question and become immediately engaged. Remember, to monitor your progress after each post. You will only be wasting your time creating “engaging” content if you cannot measure it's outcome. Monitor traffic patterns to understand which content yields the best results and consider these information for future reference.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Sample Content Preview The Instagram Demographic Instagram is the ideal platform if you're targeting users in the 18 to 34 year-old zone, but don't let this fool you at all. Expanding on that, 68% of its users are female, and more users are reported to live in cities rather than rural areas. Have you ever wondered why Instagram is so popular in the fashion industry? Well, if you're selling younger woman’s clothing, you should already be on the platform. There are millions of users and it's more than possible to market to other demographics on the platform. Always keep in mind who's using the platform when marketing on Instagram, and you can properly target your audience. The Secrets To A Successful Post Now that you understand a bit how you can use Facebook to market your brand or really anything, it's time to look at some of the most common Facebook posting mistakes that marketers make. One of the fundamentals of digital marketing is that you give away free content, so that in turn, your audience will see your online presence as valuable. On Instagram, you have to view your posts as your content. That's what you have to work with. This post perfectly targets Instagram’s demographic. Look at how it's been structured and try to decipher why it works. What I'm attempting to draw your attention to is that nothing is actually being sold. This post is a photo of a well-dressed model. Maybe the audience comes along and likes what she's wearing, and they think it's something they would like to wear. The audience then considers this quality content, so they comment, like, or follow. If you read the text, the audience is being asked to click a link and go to a blog. A lot of them are even tagging their friends, which creates a viral reach effect for traffic. A great post, but like I said before it isn’t selling a thing. Social media marking is all about being social, and it's important that you measure the success of a post by the overall audience engagement. If you make content people are talking about, it will end up being shared around and as a result, draw in a larger audience. From there, you can then direct them down your marketing funnel, get them on your list, or do anything else you'd like. How is this engagement measured? Starting off, we need to set objectives, or goals. Actions that we would like to see people taking after seeing our content. In a marketing context, we tend to call these action conversions. A conversion is any action that a lead or visitor takes that you deem beneficial to your business. For example, your conversions on Instagram are, for the most part, the engagement supported by the platform. Here some examples of conversions on Instagram: Receiving a ‘like’ A new follower A user following a link to your landing page A user playing a video It's essential that you place focus on doing the social stuff first, and understand that the sales and monetary pay off will come later. How To Get People To Do What We Want How would you normally get someone to do something for you? Think about that for a second. Generally speaking, you would ask them. Remember, we are marketing to people, not robots. If you scroll back up and look at American Eagle’s post they are asking people to click on a blog post. Think of it like this: your content is you doing something for them. People love to reciprocate, so if you then ask them to do something, they are more likely to do such. Asking your audience to do something is commonly known as a ‘call to action’, and you should have a call to action for all of your marketing efforts, when applicable. Your call to action should be easy for the audience to act on. I will touch on this in greater detail shortly, but for now, you need to remember that the vast majority of Instagram users are on their phones. You need to keep things really simple. If you ask people to go to your blog their need to be a link, and when they arrive, your blog needs to be easy to navigate. This means it should be mobile friendly to increase conversions. How To Get Your Instagram Generating Traffic How would you normally get someone to do something for you? Social media marketing is truly a content game. At the end of the day, if you're taking bad photos with no context, then no one is going to pay any attention to your efforts. What I would recommend is that you take a long hard look at the biggest players on Instagram and see what they are doing. Look at popular posts as well from accounts that you happen to follow. • Nike • National Geographic • NBA Study the marketing efforts of these companies. Nike uses a lot of video, to further engage their audience, and National Geographic takes amazing photos. NBA has the star factor of every NBA player to focus a lens on. So... what do all of these businesses have in common? They do what they do, and they do it well. They focus on what their demographic would enjoy and interact with. Nike does not take amazing photos like National Geographic, and National Geographic doesn’t have hundreds of athletes to film. There is no one recipe for success. Find what you do well and do it the best you can. Ideas for content you can post • Photos of your product • Photos of people enjoying your product • Quotes • Infographics • Selfies I recommend that you read this guide if you're struggling for content ideas: https://sproutsocial.com/insights/instagram-marketing-strategy-guide/ As a general rule of thumb, most businesses start by posting photos of their product being enjoyed in some way. This is fine, but you want to move past just doing that if you want to further your audience engagement.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Sample Content Preview In the book, Phaedrus realises that although it can’t be defined we all have this intuitive understanding of what is and is not good quality. As a marketer, this really made a lot of sense. We normally use the word value instead of quality. You might not know exactly what every reader wants, but we all know what is good and what is bad. And what is good has value or quality. Your tweet is content, or a channel to content, and you need to create value in this content. How do you do that? Think about it like this. The audience needs to get something out of your post. Entertainment, humour, social or intellectual confirmation, the belief that your content can in some way improve their lives. Thinking about the value of every tweet you post is a step in the right direction. There is no right or wrong way to go about value creation. In online marketing we aim to become an authority and to do so we give away content, e.g. the tweets. People pay attention to an authority, and if you keep the content wheel turning people will see value. Consider Kaitlyn’s battle against cancer. Conversion: Retweet Call to action: Please retweet Value: Fighting cancer and cancer awareness This tweet reaffirms the beliefs of millions of people. It is unique because of its wit. Stir these two ingredients together and you have a viral tweet. Many businesses will shy away from posting something like this, because it is controversial. I recommend you tackle the controversial. Think about all the reasons why this tweet works, and don’t forget we are marketing to humans. We are a flawed backwards bunch, and you will do well to remember that. How To Write A Tweet Twitter is all about engagement. As a platform, it allows you to send short messages very quickly. It is great for building credibility and drawing people to your main hub: a website, blog, or Facebook page. You want to keep your tweet short a sweet. It needs to intrigue a potential reader. That being said it needs to remain relevant to the post, or you run the risk of coming off a click bait; a sure way to damage your reputation. When writing content, it is common practice to spend almost as much time on your headlines as your content. The same mentality need to be applied to tweets, because the quality of your tweet is what will get people to read the article. You can include anything that really grabs people’s attention. A quote from your content. According to Twitter, a quote is 54% more likely to be retweeted. Relevant hash tags will display your tweet to people looking at similar topics. You should create a hash tag that aligns with your product. Tweeting pictures is a very effective strategy when done correctly. It's much easier to engage someone with a picture than it is with words alone. If you post a picture of your product, or offer a clever bit of sharable content, you can attract more attention than you ever could with just words. The picture doesn’t not have to be related to your product. A photo Intel shared on the 4th of July. 90 retweets, in just 10 hours. I cannot overstate the importance of establishing a conversation. The best practice on a social platform is to be social. Have opinions and leave insightful comments. Get involved as much as you can. These are the activities that will build you a reputation and an audience. Help other people in your niche. This is often overlooked because aspiring marketers wrongly think of it as competition. The internet is a massive pie. All you need is a small piece of the pie, and you will eat for life. Essentially what I'm saying is that, the benefits of engaging in a community, with a larger audience than you would otherwise be advertising to, far outweigh the drawbacks of extra competition. A WORD OF CAUTION Etiquette, and having a thick skin is vital to successful digital marketing. Staying out of the wrong conversations is just as important as getting involved in the right ones. People will talk down your achievements, and hey that is life. You need to ignore the hacks and the snakes, who have nothing to add to the conversation but negativity and skepticism. These people will often work to you advantage, and draw more people into the conversation. Tact is important. Remember when your mother told you that if you don’t have anything nice to say, don’t say anything. Never has that been more applicable than when marketing on social media. Twitter Analytics In closing, I hope you learned something useful towards marketing on Twitter, because that is the real secret to marketing. Let’s assume that you have a few tweets out there. Your Twitter is all set up and you are trying to draw content. The next step is to track what works and what doesn’t. You really need to be able to follow the user’s journey, and interactions, within you marketing efforts. Twitter is a fantastic tool for monitoring this. There are built in analytics that will tell you exactly how an audience is interacting with your account. learn everything there is to know about Twitter analytics. Turn your analytics on and pay attention to what works and what doesn’t. If you don’t know about A/B Testing. The basic principle is that you post a piece of content twice, with a slight difference and see which performs better. It is normally used for apps and webpages, but there is no reason it can’t be applied to two similar tweets. It took me a while to really wrap my head around the importance of a data based approach to digital marketing. I think the biggest breakthrough I made in this regard, or I should say the biggest mistake I was making, is perfectly represented in this nifty little infographic. The time of day had an effect on the responses I saw for my tweets. You should study this and align your posts with your targeted market. I mean it makes perfect sense, but it is just something I never thought of until analytics made blatantly obvious.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Sample Content Preview Traffic Generation Methods Using LinkedIn In February 2014, LinkedIn opened up its publishing platform to the public and rolled out access to everyone in English speaking countries early this year. It was later rolled out to everybody on the platform. Because of this, it increased LinkedIn's capability of spreading invaluable content and in turn, generating valuable traffic. In regards to that, here are just a few methods and tricks you can use to utilize LinkedIn as a traffic generation asset to your brand or your business. Publish some content on the platform Especially if you don’t have another outlet (like a blog) to perpetuate your personal messaging, you may consider publishing a few long-form pieces on LinkedIn. A job seeker might demonstrate expertise or leadership with a few posts about their experience or philosophy. A salesperson might generate leads by writing about the effectiveness of their product or service to solve problems. If you’re having trouble getting started, LinkedIn has some topical suggestions. My advice: most bloggers (myself included) have the opportunity to fail a lot before publishing better received pieces. If you have time, get some feedback on your content, edit (or even table it) before publishing it to LinkedIn. Because our professional reputations are important, anything intended to demonstrate competence ought to communicate what you want it to. This communicates a level of expertise. An elaboration of your professional point of view, which plays a crucial role in authority. Be judicious with your updates LinkedIn is not Facebook, Twitter or Pinterest. The posting behaviors that are commonplace on these networks are unusual on LinkedIn. I rarely will see personal updates on LinkedIn (and they look really out of place) – and oftentimes people who post excessively are painfully obvious in my LinkedIn feed. The folks at Buffer suggest that the ideal number of LinkedIn posts per month would be about 20, with the rule of thumb to post as often as your content dictates. They say that each post will reach about 20 percent of your network, which is pretty extraordinary compared to other social networking sites. This communicates a higher level of professionalism all around. By not spamming your network, it makes them more receptive to you when you have something to communicate. Pay For It (Via Advertising) Content marketing platform NewsCred ran some tests with LinkedIn Sponsored Updates and found they were able to generate $17 for every $1 they spend. LinkedIn Sponsored Updates are used in tandem with the updates you are already posting from your company page. You can choose to “amplify” a post that you want to reach more people and you can target users based on all kinds of demographic data (job title, industry, education, location, etc.). The issue with paying for traffic, of course, is that the visits stop when the money runs out. Paying for traffic on LinkedIn can earn you followers as well as traffic however. Interestingly, NewsCred found that the cost per name (CPN) — i.e. the cost per lead generated — decreased over time. That means that their content reaches more people for less money. It happens because the content reaches more people, which generates more followers, comments and likes, which increases organic reach. Even more interesting, NewsCred reports that 60-65% of the leads were “mediumhigh or high quality” compared to just 20-30% on Google Adwords. Baller. Okay, so you can get traffic, leads, more organic reach and the cost decreases over time...that’s a pretty sweet deal. Be warned, however, that it’s very easy to waste money on paid acquisition if you don’t know what you’re doing. I’ve heard horror stories of forgotten campaigns that run for months before someone realizes the mistake. Paid acquisition also requires rigorous testing and re-testing. If you want make $17 for every $1 you spend, you better be ready to earn it. You’ve got to have great content, interesting updates and strong calls to action. Don’t start paying for amplification until you’ve got all of this squared away. That said, if you’re trying to reach a B2B market, LinkedIn Sponsored Ads area a solid way to expand your reach and drive traffic to your website. For a deeper dive on Sponsored Ads, check out LinkedIn’s e-book Driving Quality Leads with Content.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Sample Content Preview Ways To Market On YouTube At this point, there's really no excuse for you to not be utilizing YouTube in your business, especially with how easy it's become to create awesome videos. With that said, if you're still thinking of a way to implement YouTube into your business and your marketing strategy, this is for you. The following are just a few ways you can take advantage of the massive authority and ever-growing pool of traffic on YouTube. Create Simple Or Complex Videos, Upload, And Optimize Them For Rankings There's so many services (free and paid) to create videos for any purpose. Whether it's a simple text and slide based video, or a complex animated video – it doesn't matter. Upload your content via videos and start creating. Optimize them for different keywords, tags, titles, and add a nice description with a link to your website or other offer. It's really that simple, just rinse and repeat. Create And Upload A Highlight Reel Video Video provides a unique opportunity to convey the energy and excitement of a live event. Great visuals and catchy audio are a potent combination that drives registration. It also creates engagement opportunities as the video is shared with friends and other networks. Harness The Power Of Visual Testimonials, Reviews, And Other Feedback Do you have great comments in the exit surveys from previous products? Maybe you’ve interviewed attendees or speakers and captured statements of excitement about specific sessions, great experiences and so on related to your business or products. Don’t let those nuggets go to waste! Create simple graphic images with these quotes and comments. Share these visuals in your email marketing campaign, social platforms, blog posts and email signatures. Hold Contests And Explain Them In Videos, Ask For Interactions To Enter Similar to other platforms, you can easily host all kinds of different contests and crowd incentive-based events on YouTube. All it takes it a little thought and creativity, and the effort to create and upload the video. You can set up rules for entering, ask viewers to share something or sign up for something, and so many other things. The possibilities are limitless. Network With Others By Commenting On Other Videos And Contributing Some may consider this a spammy tactic, but it's not if you utilize it properly. By interacting on other videos and channels, being helpful, and participating in discussions – you will easily generate interest and establish yourself. In some situations, other channel owners will offer to promote you or help you out. Ways To Market On Pinterest Over the last few years, Pinterest has positioned itself firmly as a means for sharing, storyboarding, and spreading ideas, products, and different information. Better yet, it's not just for images anymore. The platform has the massive potential to drive loads of traffic on essentially autopilot, you just have to utilize it properly. The following are just a few different ways you can market your products on Pinterest. Pin Relevant Products Or Projects For Your Brand, Business, Or Niche This is the main purpose of Pinterest, and you should become accustomed to it if you plan to use the platform. It's super easy to find products and posts to “pin” and you can even add your own comments to help build a following. Add And Upload Your Own Images Of Your Products, Crafts, Or Creations Sure there's tons of content already out there that you can post, contribute, and pin around. But you can also upload your own images of your products, crafts, or anything else to the platform. This not only gives your account and brand an original edge and authority, but it will also create loads of traffic all piloting back to you. Network With Other Pinterest Users By Communicating & Promoting Them Pinterest has a gigantic user base, and it's super easy to interact with other users and make awesome connections. By doing this, you'll easily increase your authority, expand your audience, and maybe even end up getting promoted by some bigger accounts or celebrities that use Pinterest. Just stay active and persistent on the platform and you'll see success. Ways To Market On Reddit Reddit is often referred to as the “front page” of the internet, and for good reason. When you consider the fact that it attracts upwards of 8 billion page views every single month, you see how much traffic potential the platform has. You can easily generate tons of highly targeted traffic using Reddit, if you do it the right way. If you want some ideas for marketing on Reddit, the following are just a few to get you started off right. Join Relevant Sub-Reddit's For Your Niche, Brand, Or Market With the gigantic audience that Reddit hosts, you have to find one of the hundreds of thousands of sub-reddit's that specific to your audience and niche. Once you find the sub-reddit's for your brand, you need to start interacting and establish yourself. Post Infographics About Information And Statistics To Create Discussions Infographics speak volumes about content, and provide a great visual representation of data that can then spawn a ton of discussion. They're easy to make, and easy to find, and people are always interested in looking at them. Answer Questions From Other Users All Over The Site Just like everywhere else on the net, people are constantly asking questions on Reddit and that means you have plenty of opportunities to share your knowledge, answer questions, and establish your authority. Make it a point to search for questions and answer a few every single day, if you can. Share Valuable Content And Other Information Reddit users are savvy and won't fall for generic articles, or lame rehashed information. With that in mind, you can always create new content, share your own posts, or share current event's related to your topic. Just always ensure that the content you contribute provides some level of value to the viewers. Ways To Market On Instagram Instagram is by far the most popular platform and app for sharing images on the go, not including older sites like Flickr. But even so, Instagram has now found it's way into many big businesses and all sorts of marketers campaigns. With that said, the following are just a few ways that you can market anything on Instagram. Post Photos of Your Products Or Inventory Not sure what to post? Aside from the normal stuff that people always post, you can focus on uploading images of your products, inventory, or other details. You can even post photos of people wearing your clothes or using your product which is an incredible way to improve your overall brand awareness. Upload Photos Of The Inner-Workings of Your Business Or Your Life Let's face it, people love to witness a behind the scene's experience from a business or even individual that they like. Showing off the different aspects of how your business functions, or sharing specific details about your personal life can be a great way to connect with your audience personally. It also gets people talking! Expose Your Personality Going off of the previous point, exposing your personality and giving that human touch to your business or brand is without a doubt one of the best ways to improve your authority and drive traffic. It will allow people to better relate to you and what you do and it's an easy way to create content.

Salespage Snapshot: >>> Click Here To View Full Sales Page... Sample Content Preview Why Snapchat? You may not realize this but when Snapchat first burst onto the scene, it wasn’t exactly an impressive feat of engineering. What made Snapchat a hit was the simplicity of its idea and how much fun it was possible to have with the selfdestructing messages it created. But in terms of programming, this was a very inefficient app that would eat up your CPU even when not in use. Then Facebook offered to buy the company for $3 billion and everyone was incredibly surprised when the CEO said no. And for a while it looked like a big mistake. But now Snapchat is back. The lenses that came with the 2.0 update have been setting the world on fire and actually the code on display here is absolutely incredible. Moreso than you may well realize. Read on to find out Why the Lenses Are In order to activate a Snapchat lens, all you need to do is to tap on your own face and then hold it for a second. A mesh will then appear around your facial features and this will map you to allow you to start seeing the filters applied in real-time. And what you’ll find is that this is actually quite amazing. Why? Because it is mapping your face in real-time which takes some very impressive coding skills. The way this works is through something called ‘computer vision’. That means that the software is able to look at a photo of your face and then map the contors of your facial expression – knowing what expression you’re pulling, which direction you’re looking, how far away you are from the camera and more. This, by the way, is incredibly impressive. What is Computer Vision? Another example of computer vision is the way that an Xbox Kinect is able to read your body in space, or the way that a car is able to drive itself by detecting what’s in front of it or behind it. But in both these cases, the devices in question use additional sensors which can scan the depth of the environment. These include infrared and multiple camera arrays to create depth of field. But in the case of Snapchat it’s using only a single camera. And that camera isn’t even a particularly good camera – this works with even a low MP front-facing camera. To give you an idea of how breakthrough this is, the technology is impressive enough to potentially change the way we interact with virtual reality. Using a Gear VR it is currently possible to look around but not to walk around. This is because the Gear VR can’t detect whether you’re moving forward or backward because it has no sensors capable of doing this. Palmer Luckey says that this would never be possible with a regular phone. But using the technology available right now and on display in Snapchat, it would be possible for the Gear VR to do exactly that with its front-facing camera. So in short this technology is very much right at the cutting edge. And it’s being used to give people dog tongues. That’s the internet for you! How To Actually Build A Following On Snapchat (For Traffic) Snapchat remains one of the most important social media platforms to promote your brand on. This is something that many marketers and businesses don’t realize however and often it is overlooked as a channel. There are several reasons for that but one of the biggest reasons is that it’s not so obvious how Snapchat marketing actually works. If you look at Facebook, this is incredibly easy to understand right away. Facebook marketing involves posting things to your Facebook wall, which in turn will be seen by all your followers. And if some of those followers should like your content or share it, then it will also be seen by their connections on Facebook and thus your following will grow. The problem with Snapchat is that it doesn’t have a wall or a homefeed and there is no way for people to discover you if they’ve never heard of your brand before. So how can you go about growing your following? And what use is there in posting? Growing on Snapchat – The Answer Of course this is a very short-sighted view. Suffice to say that Snapchat would not be the global phenomenon that it undoubtedly is today if it didn’t have any means for users and brands to increase their audience. So what do you need to do? The answer is simple: you promote your Snapchat on other platforms and that way build interest for people to actively follow you. And the simplest way to do that is to download some of the content you are creating for the social tool and then to share that elsewhere – on Facebook for instance, or on Google Plus. The idea then is that people see this, think it looks great and thereby realize what they’re missing and are motivated to find out more. This is something that Arnold Schwarzenegger does very well. He updates his Snapchat regularly and that way manages to maintain a very close relationship with his audience on the channel. His fans get to come with him to visit the locations where he might be shooting or promoting his latest movies and they get to see humorous videos of him doing his best quotes. Every now and then he simply posts this to his Facebook following with the message ‘follow me on Snapchat’. Each time he does this, he’ll undoubtedly get a ton more followers on Snapchat. This same method works on every single other social media platform and it will likewise work if you promote your Snapchat on YouTube or through your blog directly. Why Snapchat is Worth the Promotion and Effort The question you might be asking now is: why is Snapchat worth the effort? After all, if you need to promote to followers you’ve already acquired, why get them on Snapchat? Why not promote to them through the platform you already have? The answer is simple: Snapchat has some of the highest engagement in the industry. If you post a story on Snapchat then you can expect 90% of your followers to open it – which is Tips For Your Snapchat Marketing Campaigns Are you looking to step up your game on Snapchat? This is something that more and more brands are doing right now thanks to the recent surge in popularity that the platform has enjoyed following its awesome 2.0 update. But your success in this endeavour is going to hinge on your approach to Snapchat marketing. You can’t just go in blind – you need a strategy and you need to demonstrate an understanding of the platform. Let’s take a look at how you can do that. Here are some tips that will help you to develop a strong following and keep them engaged throughout your Snapchat journey… Post Regularly The idea of Snapchat is very similar to the idea behind live video – your’ trying to invite your audience to share in your experiences as though they were right there with you. In order to do this effectively, you need to post semi-regularly and that means at least once a day. Some writers recommend doing even more frequent updates – but do be aware of becoming an irritation to your audience. That is not the objective! Embrace the Limits The fact that the images and videos are self-destructive and the fact that video is limited to only 10 seconds can be seen as a restriction. In reality though, this is the heart of what sets Snapchat apart and it’s what makes it unique and fun. You can embrace this in a number of ways and it’s important to always keep it in mind when creating your content. Try to create images and videos that lend themselves well to being enjoyed in short bursts – a good example would be an image search with the implied time limit. Another example would be a tease of something that people would want to watch more of (like a trailer). Remember: keep them wanting more! Expose Your Personality People love getting closer to the personalities they love online and this is something that has helped a great many channels to really take off. Snapchat is perhaps the natural evolution of vlogging and Instagram and it’s understanding this need for voyeurism and human connection that will help you to really succeed. Likewise, try to tell a story and speak directly to your audience. This will also help you to build trust, which is invaluable when you try to close a sale. Promote on Other Channels One of the biggest limitations of Snapchat is that it can be hard to find new followers and new users. Don’t let this put you off though – the solution is simply to promote yourself on those other platforms. For example, try uploading your Snapchat video to Facebook and that way your followers will see what they’re missing. Keep it Up With 26 million users in the US alone and over 400 million snaps sent every day, there is every reason to keep using Snapchat. Each message will be opened by 90% of your audience and you will be able to increase your engagement significantly. Don’t give up on Snapchat because it is more than worth your time! Closing Words Coming into this brief course, you may not have believed that Snapchat had a place in your marketing campaign(s), or really, any marketing campaign for that matter. At this point, you've seen exactly how the inner workings of Snapchat function, and how to get started with posting content on the platform. Beyond that, you should also know have a better understanding as to how you can create valuable content and generate traffic that benefits your brand and your business. If you're still curious as to how you can benefit from Snapchat, just download the app on to your smartphone and set up an account. From there, look at the trending accounts and topics. You'll even see big name companies and brands advertising and posting their content on the platform. And trust me when I say that it DOES work and it DOES convert if you put forth the effort to build a following on there. With all of that in mind, you should now have somewhat of a game plan formulating around your business or the market that you're in. If you have to, go out and do some research and see if other brands or businesses in your niche are operating on Snapchat already. If so, you can try to “copy” their marketing strategy to help you with getting yours started.