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You may not realize this but when Snapchat first burst onto the scene, it wasn’t exactly an impressive feat of engineering. What made Snapchat a hit was the simplicity of its idea and how much fun it was possible to have with the selfdestructing messages it created. But in terms of programming, this was a very inefficient app that would eat up your CPU even when not in use.
Then Facebook offered to buy the company for $3 billion and everyone was incredibly surprised when the CEO said no. And for a while it looked like a big mistake. But now Snapchat is back. The lenses that came with the 2.0 update have been setting the world on fire and actually the code on display here is absolutely incredible. Moreso than you may well realize. Read on to find out
Why the Lenses Are
In order to activate a Snapchat lens, all you need to do is to tap on your own face and then hold it for a second. A mesh will then appear around your facial features and this will map you to allow you to start seeing the filters applied in real-time. And what you’ll find is that this is actually quite amazing. Why? Because it is mapping your face in real-time which takes some very impressive coding skills. The way this works is through something called ‘computer vision’. That means that the software is able to look at a photo of your face and then map the contors of your facial expression – knowing what expression you’re pulling, which direction you’re looking, how far away you are from the camera and more.
This, by the way, is incredibly impressive.
What is Computer Vision?
Another example of computer vision is the way that an Xbox Kinect is able to read your body in space, or the way that a car is able to drive itself by detecting what’s in front of it or behind it.
But in both these cases, the devices in question use additional sensors which can scan the depth of the environment. These include infrared and multiple camera arrays to create depth of field.
But in the case of Snapchat it’s using only a single camera. And that camera isn’t even a particularly good camera – this works with even a low MP front-facing camera.
To give you an idea of how breakthrough this is, the technology is impressive enough to potentially change the way we interact with virtual reality. Using a Gear VR it is currently possible to look around but not to walk around. This is because the Gear VR can’t detect whether you’re moving forward or backward because it has no sensors capable of doing this. Palmer Luckey says that this would never be possible with a regular phone.
But using the technology available right now and on display in Snapchat, it would be possible for the Gear VR to do exactly that with its front-facing camera.
So in short this technology is very much right at the cutting edge. And it’s being used to give people dog tongues. That’s the internet for you!
How To Actually Build A Following On Snapchat (For Traffic)
Snapchat remains one of the most important social media platforms to promote your brand on. This is something that many marketers and businesses don’t realize however and often it is overlooked as a channel. There are several reasons for that but one of the biggest reasons is that it’s not so obvious how Snapchat marketing actually works.
If you look at Facebook, this is incredibly easy to understand right away. Facebook marketing involves posting things to your Facebook wall, which in turn will be seen by all your followers. And if some of those followers should like your content or share it, then it will also be seen by their connections on Facebook and thus your following will grow.
The problem with Snapchat is that it doesn’t have a wall or a homefeed and there is no way for people to discover you if they’ve never heard of your brand before. So how can you go about growing your following? And what use is there in posting?
Growing on Snapchat – The Answer
Of course this is a very short-sighted view. Suffice to say that Snapchat would not be the global phenomenon that it undoubtedly is today if it didn’t have any means for users and brands to increase their audience.
So what do you need to do? The answer is simple: you promote your Snapchat on other platforms and that way build interest for people to actively follow you.
And the simplest way to do that is to download some of the content you are creating for the social tool and then to share that elsewhere – on Facebook for instance, or on Google Plus. The idea then is that people see this, think it looks great and thereby realize what they’re missing and are motivated to find out more.
This is something that Arnold Schwarzenegger does very well. He updates his Snapchat regularly and that way manages to maintain a very close relationship with his audience on the channel. His fans get to come with him to visit the locations where he might be shooting or promoting his latest movies and they get to see humorous videos of him doing his best quotes.
Every now and then he simply posts this to his Facebook following with the message ‘follow me on Snapchat’. Each time he does this, he’ll undoubtedly get a ton more followers on Snapchat.
This same method works on every single other social media platform and it will likewise work if you promote your Snapchat on YouTube or through your blog directly.
Why Snapchat is Worth the Promotion and Effort
The question you might be asking now is: why is Snapchat worth the effort? After all, if you need to promote to followers you’ve already acquired, why get them on Snapchat? Why not promote to them through the platform you already have? The answer is simple: Snapchat has some of the highest engagement in the industry. If you post a story on Snapchat then you can expect 90% of your followers to open it – which is
Tips For Your Snapchat Marketing Campaigns
Are you looking to step up your game on Snapchat? This is something that more and more brands are doing right now thanks to the recent surge in popularity that the platform has enjoyed following its awesome 2.0 update.
But your success in this endeavour is going to hinge on your approach to Snapchat marketing. You can’t just go in blind – you need a strategy and you need to demonstrate an understanding of the platform. Let’s take a look at how you can do that.
Here are some tips that will help you to develop a strong following and keep them engaged throughout your Snapchat journey…
The idea of Snapchat is very similar to the idea behind live video – your’ trying to invite your audience to share in your experiences as though they were right there with you. In order to do this effectively, you need to post semi-regularly and that means at least once a day.
Some writers recommend doing even more frequent updates – but do be aware of becoming an irritation to your audience. That is not the objective!
Embrace the Limits
The fact that the images and videos are self-destructive and the fact that video is limited to only 10 seconds can be seen as a restriction. In reality though, this is the heart of what sets Snapchat apart and it’s what makes it unique and fun. You can embrace this in a number of ways and it’s important to always keep it in mind when creating your content. Try to create images and videos that lend themselves well to being enjoyed in short bursts – a good example would be an image search with the implied time limit. Another example would be a tease of something that people would want to watch more of (like a trailer). Remember: keep them wanting more!
Expose Your Personality
People love getting closer to the personalities they love online and this is something that has helped a great many channels to really take off. Snapchat is perhaps the natural evolution of vlogging and Instagram and it’s understanding this need for voyeurism and human connection that will help you to really succeed.
Likewise, try to tell a story and speak directly to your audience. This will also help you to build trust, which is invaluable when you try to close a sale.
Promote on Other Channels
One of the biggest limitations of Snapchat is that it can be hard to find new followers and new users. Don’t let this put you off though – the solution is simply to promote yourself on those other platforms. For example, try uploading your Snapchat video to Facebook and that way your followers will see what they’re missing.
Keep it Up
With 26 million users in the US alone and over 400 million snaps sent every day, there is every reason to keep using Snapchat. Each message will be opened by 90% of your audience and you will be able to increase your engagement significantly. Don’t give up on Snapchat because it is more than worth your time!
Coming into this brief course, you may not have believed that Snapchat had a place in your marketing campaign(s), or really, any marketing campaign for that matter. At this point, you’ve seen exactly how the inner workings of Snapchat function, and how to get started with posting content on the platform. Beyond that, you should also know have a better understanding as to how you can create valuable content and generate traffic that benefits your brand and your business.
If you’re still curious as to how you can benefit from Snapchat, just download the app on to your smartphone and set up an account. From there, look at the trending accounts and topics. You’ll even see big name companies and brands advertising and posting their content on the platform. And trust me when I say that it DOES work and it DOES convert if you put forth the effort to build a following on there. With all of that in mind, you should now have somewhat of a game plan formulating around your business or the market that you’re in. If you have to, go out and do some research and see if other brands or businesses in your niche are operating on Snapchat already. If so, you can try to “copy” their marketing strategy to help you with getting yours started.Other Details
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