Sample Content Preview venture partner and NOT about you. Instead of telling them what's in it for you, tell them what's in it for them. I don't know how many times I've received emails that go something like this: “I need you to promote my new product to your list because then I can make sales and add people to my own list. Oh yes, and I'll pay you 50% commission.” Whoopee. Can you imagine the excitement a list owner feels when receiving an email like this? There's a reason this type of email doesn't even get a response. Look, everyone is tuned into that same radio station you've heard so much about, WIIFM: What's In It For Me? A list owner can get 50% in commissions anytime and anywhere without having to do a joint venture. This is why it is imperative that you stand apart from the crowd and offer the list owner something far more valuable than 50% on sales. Think for a moment –what is it that you're really good at? Is it writing articles? Building squeeze pages? Writing sales copy? Social Marketing? Whatever it is, offer your potential JV partner your service in exchange for promoting your product, along with a good commission. For example, if you're good at writing articles, offer to write a dozen or more on the topics of their choice and paythem 50 -70% commission on sales. Now this is an offer that is likely to get their attention. Sure it's going to take you some extra time, but so what? You'll be making sales, building your list, and most importantly, forging a relationship with your new JV partner. Second, consider giving away all of your commission on the front end product. If your product converts well and sells for a good price, this will get the attention of many list owners. You'll capture their attention even faster if you also payimmediate commissions or set it up so that commissions are paid straight into their Paypal account. Why would you give away all of your commissions? You're not. First of all, you're building your list with buyers, and buyers are wonderful indeed when itcomes to promoting other products in the future. In fact, it's been estimated that one buyer on your list is worth as many as 35 freebie seekers in terms of future revenue. Second, by placing a one time offer in the sales sequence you can also make money up front. You can either keep 100% of the commissions on the OTO, or split the commissions with your partner. Third, treat your JV Partner like someone more important than an affiliate. Set up a deal in which several JV Partners and yourself contribute products into one big product package, and then launch the package just as you would a product. Divide the commissions accordingly and everyone wins because everyone promotes to their own lists, ensuring there is plenty of exposure to the offer. Plus, eachparticipant grows their own list full of new purchasers of the event. Another possibility –work together to create a new 6 product. This doesn't have to mean the two of you sit down in a room together and hammer out the product. Rather, each of you would complete certain portions of it on your own as a collaboration. For example, you might write the intro, they write the outline, you fill the outline in, you create the video and they write the sales letter (just an example, it will differ wildly for everyone.) You can even do a collaboration with 3 or more JV Partners. Just think –the more partners involved, the more lists you can promote your new product to. Fourth, warm up your potential JV Partner before you pop the JV question. Instead of immediately asking them for a JV, ask them for an interview instead. Or ask if you can promote their latest product, or ask if you can write an article about them for your blog, etc. In other words, see what you can do to help them first. If you are sincere about this, the law of reciprocity will kick in, and sooner or later they'll want to repay the favor. That's why when you ask them down the road to promote your high quality product, they probably won't even hesitate to say yes. Okay, But What Do I Write in My JV Proposal? That first email to a potential JV Partner is scary, isn't it? What should you say? What shouldn't you say? Will they reply? Will they think you're some schmuck hayseed from the sticks? First of all, don't worry about getting rejected. Everyonegets rejected now and then, and online it's usually a simple matter of being ignored. If this happens, realize that they may not have seen your email and send it to them again. Be nice, be respectful, and be persistent. After all, you've got nothing to lose by asking. But there are ways to greatly increase your chances of getting that JV by simply doing the right things in your email. What I recommend... 1. Be personal, warm and friendly.Imagine you're writing to your mother or father –you'd go out of your way to be polite. 2. Reference something recent they've done.Maybe it's their latest product or blog post -mention something about it so they know you've actually read the post or purchased the product. 3. Play to their ego. Praise the post, product or whatever it is that you're mentioning. NOTE: Praise it in a direct, specific and honest way. Don't just say, “Great post, man!” Instead, say something like, “Thanks so much for the video creation tips –I'm going to follow your advice because I've learned first hand that your methods work.” A general compliment works too if you've been reading their content for awhile and can say so. 4. Get to the point.Don't write 3 pages on your personal history of Internet Marketing. Get to the crux of your communication, which is your proposal. 5. Propose your plan.Again, don't waffle and don't digress. Get to the point and let them know what you're suggesting. 6. Be an authority.This isn't the time to brag or boast, but it is the time to let them know that you're experienced. JV Partners aren't looking to hold your hand, they're looking to do deals that put new buyers and new money in their pocket. 7. If you've got proof, use it.For example, if you're proposing a collaboration on a traffic product and you're good at getting traffic, show them a link to a few screen shots of your traffic. You're putting their mind at ease that you know what you're doing. 8. Outline the deal without a lot of detail.If you're proposing they keep 100% on the front end and 50% of the back end, say so. Don't tell them which hosting company you use or what hours you work. 9. Ask.Ask them for feedback, to do the deal, whatever. Close with a call to action so that it's super clear the next move is theirs and you're looking for a response. Again, you're not dictating –you're simply being professional in a warm, friendly manner. Send and wait for a response. Don't expect them to fall all over themselves in gratitude that you wrote. If the answer comes back negative, write back and tell them thank you very much for considering it, and you look forward to an opportunity to perhaps work with them in the future. Don't rant or rave or get nasty –the last thing you want to do is slam the door on future opportunities. If the answer comes back as anything other than a no, then odds are it can develop into a definite yes, but only IF you don't fumble the ball. The typical response you get back is going to be for more information. Provide it and answer any questions they give you. Keep in mind that the things they are likely looking for in a potential JV Partner are...

Sample Content Preview 7. Add a Facebook Social Plugin to your website and blog. Yes, some marketers still haven't done this, yet doing so can result in more exposure, more fans, more business... etc. 8. Did you write a new blogpost? Then post some of that content onto Facebook. 9. Use photos and videos whenever possible. They get shared 2- 3 times more than written content. 10. Find places to add a link to your Facebook page. Email signatures are a great one, so are articles, blogposts, other social media, forum signatures, etc. 11. Go for quality over quantity. Post once or twice a day with really great posts. The exception? If you're posting news – then you'll want to post slightly more often. 12. Post news. Anything that is relevant and current for your particular niche. If you look like you are on the breaking edge of what's happening, people will naturally pay attention to all of your Facebook postings. Use Google Alerts to stay abreast of breaking news. 13. The fastest way to grow your fan base? Advertise. Remember, your list of Facebook fans is akin to having a mailing list – so it can pay to build that fan base quickly. 14. Rotate your ads often. Daily is best. You've got to keep it interesting, and anything they saw yesterday is-notinteresting. Conversion rates can drop a whopping 50% by the second day of running the same ad. 15. Give people a reason to like your page. Incentives work great. But even using the word “because” can increase your likes. “Please like our page because we want to impact as many people as possible.” 16. Offer something special just to your Facebook fans. For example, a product discount or a special bonus when they purchase your product or service. 17. If you're offering a sale, use either the keyword “$ off” or “coupon,” since these two keywords tend to produce the highest response. Offering a certain dollar amount off will tend to produce twice the results of offering a certain percentage off of the regular price. Why? Probably because most people don't like math. 18. The shorter the post, the higher the level of engagement. Memorize that rule. 19. Post when people aren't working or aren't as busy. User engagement tends to be 20% higher when you post from 8pm to 8am. Of course, you'll need to know where the majority of your audience is to make this work. If your fans are all over the planet, then you can likely post anytime for good results. 20. Share other people's stuff. Did you know that when you share someone's content on Facebook, you can create a notification to tell them you shared it? Write their name in the status and Facebook will alert them with the mention function. This is a great icebreaker for networking with other people in your niche. 21. Have an awesome header image. Pay to have this created if you don't have the skills because it makes an excellent first impression. 22. Engage. Engage engage engage. Like other people's content when it fits well with your audience. Respond to comments. Always stay positive. And have fun.

Sample Content Preview For those who don't want to work your way up, that's no problem. Close this newsletter and go find a get rich quick scheme or 2 or 20. Then get back to me when you're rich (should be next week sometime, right?) You might even get lucky and find yourself a one hit wonder. You know, like those musicians who get a song on the charts – and then can never duplicate their success so they just fade away. It's almost worse then never getting success at all because then people say, “I know that song, who did that?” “Oh yeah, that was Jo Blo and the Tweektonics.” “Whatever happened to them?” “They were one of those one hit wonder bands. I think they're playing airport lounges now, and the lead singer is the cook at Ma's Take-in-Bake.” Whoop-de-do. 5 minutes of fame and the rest of their life is a punch line. I see that happen in online marketing. Some newbie makes a product that sells a few hundred copies, they get some money in their pocket, and then they just fade away, never to be heard from again. Who the heck needs that? But it's the get rich quick mentality that makes failure like that happen. For the rest of us who have the common sense to know you don't win a marathon by starting on the finish line, let's get started. And one more thing: As you begin making money online, a funny thing happens. You get addicted. You get to where you want to make more, and you do. You want to find ways to leverage yourself and your work, and you do. You want to find methods to make a lot more money in a shorter amount of time, and you do. But it all starts at the beginning – making a few dollars an hour and then working up from there. Method #1 for making $10 an hour online – freelancing. Maybe it's freelancing writing articles or blogposts. Or building backlinks, or putting up websites, or whatever. Pick out that thing you do the best, and offer it as a service to others who either don't do it as well as you, or would rather hire you than do it themselves. What's that? You don't have a skill worthy of hiring out your services? Then get one. You're going to need to master these skills to get good at online marketing anyway, so pick something that really appeals to you, then research the heck out of it for 10 hours. In 10 hours you can learn more about any topic than 99.9% of people know. Then advertise your service on the Warrior forum or any website that lets you sell services. Start out working for cheap, get some clients and some testimonials, and gradually increase your pricing. Find faster ways to perform your service, and even hire out the work to someone else. In other words, LEVERAGE what you're doing to increase your hourly rate. For example, if you're getting paid $5 an article and you write 2 articles an hour, you're making $10 an hour. Get faster to where you can write 4 articles and hour and you're earning $20 an hour. Hire someone overseas to write the articles for you for $2 apiece, and you're earning $3 an article for simply reading them over and doing light editing. If you can edit 10 articles and hour, you're earning $30 an hour. And so forth. Of course what is the problem with all of this? You are trading time for money – something that by itself will generally not get you to that magical six figure per year income. Unless, of course, you not only hire out the work – you also hire someone to take the orders, edit the articles and fill the orders. Now you have a completely hands free system for making money, and it all started with you earning $10 an hour and working your way up from there. Method #2 for making $10 an hour online – writing and selling PLR. In our previous example we were writing articles for others. Of course in freelancing you can choose to offer any service people are willing to pay for – writing articles was simply one example. But what if, instead of writing articles for one person, we write a packet of 10 to 15 articles on one specific topic using the best keywords for that niche, and then SELL that packet of articles to fellow marketers for their own private use? Now you can sell the same articles over and over again. If you sell that packet of 15 articles for $10, and you sell 15 packets, you've earned $150. If it took you 5 hours to write the articles, you've now earned $30 an hour. Of course, if it takes you less time, you earn more per hour. And if you sell more packets, you've again made more per hour. There are PLR writers who do exactly this. They write packets of articles, offer those articles either on their own websites or on the Warrior forum, and do quite well. Can you outsource the writing of the articles? Of course you can. And with PLR, you are not limited to just articles – you can write blog posts, reports, ebooks, make recordings, videos, etc. You are also not limited by how many times you can sell each PLR product you create, unless you choose to set a limit so as to create scarcity. So now you're naming your own price, and you're creating a bank of products you can continue to sell for as long as you choose. And you're also creating a loyal following of buyers because once your buyers see that you offer good quality at a good price, they will come back time and time again. Maybe your first PLR product only sells 10 copies, but then your next one sells to 10 new buyers and 5 of your previous buyers, and your next one sells to 10 new buyers and 10 of your previous buyers, and so forth. Every time you offer a new PLR product you'll have more customers who already know that you put out great stuff, and so they'll snap it up in a heartbeat.

Sample Content Preview What you will be doing is showing them step by step exactly how the entire list building system works, as well as helping them to get their list built. Whether you build it for them, have them do it or outsource is up to you and should be made clear from the onset. You could charge one price if they build it themselves under your direction, and charge extra if you do it or if you have it outsourced. Now then, here's the foundation you'll want to lay with your clients from the start: 1. Caution: This first item might not seem important, but I've found that it's actually THE #1 STEP that sets your clients on the path to success. Without this, their own self-doubt can wreck havoc, especially if you are having them do their own work (which, by the way, is the method I recommend rather than doing the work for them.) So what is the first step? Building their confidence that what you are teaching them will absolutely, positively work. Because it DOES. Let them know that if they follow your instructions and do the work, they will absolutely, positively succeed. Their success won't be based on how good they are at marketing, but rather a proven system that has been working since the dawn of the Internet. Using this system is no different than turning a key in a new car – regardless of who turns the key, the car will run. Period. 2. Let them know they need to forget fads for right now and simply follow your instructions. How do basketball players get good at the game? By practicing the fundamentals like free-throw shots. List building is no different. If they want new-fangled marketing techniques, they can add them later once they learn the tried and true, proven fundamentals. In other words, they need to FOCUS. 3. You'll be teaching them to create their own PAID sales funnel. This funnel will bring in traffic to build their list while producing enough immediate income to cover costs. They don't even need to make a profit at this point – they simply need to break even. The profit comes from the mailing list they are building. 4. They can expect that once they get their system in place, their daily activity will look like this: a. Buy one or more solo ads b. Keep a careful eye on conversion stats – the object here is to break even. If a solo ad isn't doing that, something needs tweaking. c. Write an email to their list d. That's it. Simple, right? Even someone working a full time job will have time to do this. Now we'll cover what you'll be coaching your clients to do, step-by-step. If you're not proficient at any of these steps yourself, you can find plenty of videos and information on the net to help you along. 1. Create a VERY good reason for people to opt into your client's list. The more specific the better. For example, “Discover how to make money online” is not going to convert nearly so well as “Discover how this retired kindergarten teacher averages $352 a day in 30 minutes by simply playing games on Facebook.” The incentive to opt-in to the list should be every bit as good as a paid product, if not better. If using PLR, it's got to be prime PLR and it should be renamed and given a new cover. The best option is to create a totally unique product available no where else, since this tends to increase opt-ins as well as lending instant credibility to your client. Here's an advanced tactic – offer TWO incentives to opt-in. The first is immediately delivered, the second is drip fed over a period of days or weeks. First, this provides incentive for the subscriber to give their very best email address so they can receive the rest of the incentive. Second, this also provides your client with a marvelous reason to write to their new list members daily. And third, it conditions new subscribers to OPEN and READ the emails they receive from your client. 2. Build a squeeze page. Simple often out-converts fancy. Think of it this way – the more you say, the more excuses you might be giving them NOT to optin. That said, simply asking for an email address without proper incentives does not work. You should have a great headline that arouses desire for the incentive as well as curiosity. A headline with 3-7 bullet points tends to work brilliantly when well written. If using a photo, do NOT use the standard photos everyone else uses. Instead, have the client either find something unique and captivating, or get them to use their own photo. Advanced tactic: Write the squeeze page BEFORE creating the opt-in incentive. Yes, this does sound backwards, but it can have an amazing effect on your opt-in rate. Rather than trying to write a headline and bullet points about an existing product, you're now free to embellish and get ultracreative. Of course, the incentive will have to meet or exceed their expectations, so some moderation is necessary. But this technique can add another 10- 20% to the conversion rate if executed properly. Does your client need ideas for the incentive? Show your client how to research forums to see what people are asking. Teach them how to search Twitter for keywords and find tweets in real time about the topic. It's good to make a copy and paste file of these questions and tweets for inspiration. 3. Track and test the squeeze page. Without getting too far ahead of ourselves, you'll want to teach your clients the importance of tracking and testing, especially on the headline. A 5% increase in conversions can result in an added 500 subscribers for every 10,000 people who visit the squeeze page. Plus, the better the squeeze page converts, the easier it is to monetize the funnel to the point of breaking even or making a profit. And when you have a high converting squeeze page, you also have more options when it comes to buying traffic. On the other hand, if a squeeze page is converting dismally, then only the very best traffic will result in a break even point, thereby severely limiting paid traffic sources to only a handful that convert high enough to make it pay. 4. Here are key points to optimizing this process: Set the autoresponder to single opt-in. Losing a third of the subscribers from the very start because they don't double opt-in is simply not an option. Once the visitor opt-ins, IMMEDIATELY take them to an upsell page. In other words, once they enter their email address and click submit, the very next page they see is the upsell. Deliver your incentive via email. This keeps them focused on the upsell page. At the top of the upsell page, let them know the incentive will arrive in their email box in the next 5 to 10 minutes. (Of course, if you're linking directly to an affiliate page, you won't be able to do this. But as your clients progress, they should create their own upsell. This way they keep 100% of the purchase price, rather than only getting an affiliate commission. This makes it even easier to break even and even profit as they build their list.) In the email the new subscriber receives, send them to a download page that contains one or more additional offers. This will make the funnel even more profitable, and of course more profits mean more money to use in further list building. Don't stress about how “pretty” the opt-in form looks or what the button says. Instead, focus time and energy on the headline – this is where the real increases in conversions are made. If you're not the least bit technical and don't feel you can teach others how to build a squeeze page, then either buy software that does it for you, or outsource it. Do NOT let squeeze page building stand in your or your clients' way.

Sample Content Preview To get affiliates, you'll need to convince them that you and your product are worth promoting. You'll need to build trust. And you'll need patience as well. Potential affiliates often won't say yes the first time you ask, or they'll say yes but then they'll get distracted and they'll go promote something else unless you follow up. The challenges of recruiting affiliates: Again, there is no army of affiliates waiting to promote your product. Whenever I hear that phrase, “army of affiliates,” I picture a zombie army standing just outside my door, waiting for their marching orders. I have yet to open my door and find that army... Announcing is not enough. Simply announcing that you offer an affiliate program is not enough. A common myth among new marketers, no doubt propagated by seasoned marketers – is that all you need to do is create a product and announce your affiliate program and the affiliates will come. Not true. You've got to grab attention. When you want people to sell things for you, you've got to get their attention. Remember, affiliates have lives, too. They're busy with their day to day stuff as well as running their own businesses, and you're trying to add more work to their already busy day. You'll need to grab their attention and get them to realize that promoting your product is well worth their time. And there are things you can do to make it easier for them, as well. You've got to educate your potential affiliates. Affiliates may not know anything about your product or how your program is relevant to their audience. Your product may be different from anything they're currently promoting, and you'll need to educate them on how your product is a great fit for them. Affiliates have a thousand and one choices. Daily. Good affiliates get approached all the time. How do you stand apart from the crowd? You've got to make your program seem so much better/juicer/more valuable/more suitable than any other. You might want to be choosy. When an affiliate promotes your products, they represent you. But what if they're not the sort of person you want your name and your products to be associated with? Or what if their style is completely different from yours? For example, if they're super hypey and your not, you might not want them to promote for you. Look for those affiliates who are the cream of the crop. Think of them as your sales force – you wouldn't hire just anyone to sell your product. The best affiliates are the hardest to win over. Realize that the best affiliates are approached nonstop night and day. Imagine if everyone was trying to get a piece of you – what would you do? You'd be cautious, and you'd filter all of these offers in some way so that you wouldn't have to deal with them all. Be prepared to work to get to these affiliates. More is not necessarily better. Only a handful of your affiliates will make the vast majority of your sales. That's why you'll want to 6 spend your time recruiting a few good affiliates who sell like crazy, rather than trying to recruit massive numbers of affiliates who do nothing. Now that you know some of the myths and challenges to recruiting and using affiliates, let's move on to where you will actually find your future affiliates, and how to approach them. Finding Your Future Affiliates I have found there are 3 basic types of potential affiliates. And some people may disagree with this – some marketers believe the only good affiliates are the first type I will mention. But what they are forgetting is that every affiliate had to begin somewhere, with some product. Why shouldn't it be yours? 1. The First Affiliate Type is People Who Are Already Proven Affiliates No doubt this is the easiest source of affiliates in that they're already sold on the concept of affiliate marketing. In addition, they have EXPERIENCE at affiliate marketing – always a good thing. You don't have to sell them on affiliate marketing. You only need to sell them on YOUR program. You'll need to prove yourself – prove your product does what it says, that your sales letter converts, that you are already getting sales. Your number one selling point to an experienced, potential affiliate is your CONVERSION rate and price point. The higher the conversions, especially in conjunction with a high price point/payout, the more likely you are to capture their attention. Remember to warm these people up. You want to make friends before you need them to promote your product. Dropping out of the blue as a total stranger and asking them to promote is far less effective than getting to know them first and THEN asking them to promote. Common sense, but I know a lot of marketers totally skip this step and go straight to asking for the promotion. That's like trying to go all the way with a girl without so much as a first date or first kiss. It seldom works. The easiest place to find experienced affiliates? Find the affiliates who are promoting your competitor's products because those affiliates are your best bet. You can simply Google your competitor's name and see who's promoting those products. Easy, right? And that is a million dollar tip right there, in case you missed it. 8 So you've decided you want seasoned affiliates, and you know how to find them – but what do you do next to actually recruit them? Here are the steps I take - First, I consider how my product is a good fit for their audience. For example, I go to their website if they have one, I look at their content, and I see how my product fits with their content, their niche, their target market – and I make some notes. Second, while I'm on their website I look for specific places where promoting my product would be a natural fit. For example, if my product is a hair tonic and they have an article on hair care, it's a perfect fit. If my product is a course on how to do social media marketing and they have a blog post on social media marketing, it's a great fit. I write these places down because I'm going to be sending this information to them. I'm trying to make everything just as super easy as possible for my future affiliates. The third thing to look at is how is your product better than what they are already promoting? Does it pay the affiliate a higher commission? Does it convert better? Is it a better product for their customers? And then fourth - how do I warm this affiliate up to me? I don't want to just jump in cold turkey and say, “Hey, I'm A.B., promote my product!” Instead, I like to approach them through social media, personal email, etc. without mention of promoting anything. You could ask to interview them on a specific topic - that's a great way to warm people up. You could also offer to write guest articles for their website or posts for their blog. Be sure to add comments to their blog – I guarantee they read those, and when they keep seeing your name, they're going to remember you when you contact them. And the rest is up to you. There is no one way that works every time. Your product is unique, you're unique, your potential affiliate is unique – and so you've got to use your people skills and your good common sense. Two things I might mention - do sell yourself and your product, and do keep track of your conversations with each potential affiliate. What I mean is, do tell how well your product converts, how low the refund rate is, if you pay instant commissions, if people are raving about your product, and so forth.

Sample Content Preview DNR If you do opt for DNR, you should also obtain an easily identifiable MedicAlert-type bracelet, anklet, or necklace so that in the event you are in an accident or taken ill suddenly, those who respond to your emergency will be able to see your wishes clearly and not do anything extraordinary to keep you alive. Your Durable Power of Attorney for Health Care You can use a durable power of attorney for health care to name someone you trust as your health care agent. Your assigned agent will oversee your health care wishes such as the DNR and POLST (Physician Orders for Life-Sustaining Treatment) and make any necessary medical decisions for you if you are unable to do so yourself. Note that if you are conscious and can speak for yourself, they can’t override your decisions even if they do not agree with them. If you are not conscious, your agent can consent or refuse consent to any medical treatment as long as it doesn’t violate the terms of your other documents. They can decide on doctors and facilities, access your health information as needed, and visit you even if visiting hours are restricted. Who should you name as an agent? Choose someone you trust who will be assertive in carrying out your wishes. They should live near you and be fully aware of your decisions. They can also be your financial agent if you wish, to take care of all money matters while you are ill such as paying rent/mortgage, utilities and so on while you are unable to do so. If you have a different financial agent, choose two people who can work together as a team. The American Bar Association offers a PDF toolkit of ten forms that can help you with Advanced Care Planning. Requirements will vary depending on where you live, but can be used as the starting point for what you need to organize. The Maine Legal Services for the Elderly also offers practical step-by-step guidance. Organ Donation and Body Disposition Paperwork Most of your agent's authority under a durable power of attorney for health care will end once you have died. It might be a good idea to also give your agent permission to oversee the disposition of your body; that is, what happens next. Some people choose organ donation, in which case professional staff would take the items that can benefit others and then release the body for funeral arrangements. One donor can save eight lives and help up to 50 people through corneas, tissues and more. Be sure your wishes are clear - they ask on your driver’s license but you should also have your wishes stated clearly so there is no doubt, because time is of the essence to keep the organs usable after a person dies. For more information, visit the United Network for Organ Sharing at: https://www.unos.org/donation/ Once the organs have been "harvested", your body can be released for burial or cremation, as you choose. Leaving your body to medical science Medical schools always need bodies for research and instruction. If you decide to do this, you would need to find out the rules in your state and find a medical school which wishes for the donation. No money is paid to your family for the body but they will take care of all aspects of transportation. They will also arrange for cremation and the burial of the ashes or scattering of them. Families may request that they have a chance to receive the ashes. This can take one to two years. Consult with your nearest medical school as to what paperwork will be required and their rules and regulations for accepting the body. In addition to all of the end of life decisions that need to be made and the paperwork for them, there are a number of key considerations once you die. This includes funeral arrangements and administering the money and possessions you leave behind. Let’s look next at decisions about your funeral arrangements. PLANNING IN RELATION TO FUNERAL ARRANGEMENTS Some people shudder at the very idea of their own funeral, while others have very clear wishes and preferences they will itemize and then expect to have someone carry out. This could be your healthcare agent or financial agent, or a member of the family that you trust can handle the responsibility and also carry out your wishes. Paperwork after You Pass The hospital or hospice where you die will give your next of kin or agent a death certificate stating date and time of death. When you start to make funeral arrangements, the funeral parlor will ask a range of questions and file for certified copies of the death certificates. Your family will need certified copies for many purposes, such as closing bank accounts, notifying pension plans and so forth. Therefore, order at least six copies, or more, if the estate will be complicated. They cost $22 each and will be included in your itemized funeral bill if you are using funeral services. Burial or Cremation? This choice will be determined in part by whether or not you have donated your organs or your body. Most people think of funerals as a coffin with an open lid, but you can have a closed coffin if you wish. It makes sense depending on cause of death and if a donation has been made. From a purely practical point of view, an open coffin will cost more compared to cremation due to embalming (using a chemical solution so the body does not decompose too rapidly), cosmetics and so on. On the other hand, the loved ones you have left behind might get a better sense of closure if they can see you after you have passed away. The choice is up to you, but the final say should be on the part of the person in charge of your affairs in the event that, for example, you were in a serious accident and an open casket would be a lot more upsetting to your family and friends than a closed one. There are a range of options for burial depending on one’s faith and budget. For example, Jewish funeral arrangements will happen as quickly as possible after death. They will not include embalming and the coffin will be as simple as possible due to the belief that the body should decompose and return into the earth as soon as possible. Some people get squeamish at the idea of burial and decide on cremation. Others cannot bear the thought of it. For example, cremation is now widely accepted by the Catholic Church, but some Catholics still get worried about the idea. Cremation can work out less expensively depending on the casket you choose. It will be a wooden one that will be taken to the crematorium chapel and from there to the facilities for cremation. You will usually get the ashes a few weeks after the cremation. Most states have regulations about scattering ashes - including if, when, where, and by whom. If you are in a state that does not permit scattering, you will need a niche to place the ashes in. Most cemeteries have a memorial garden for this purpose, with prices ranging depending on the size of the niche (single or double) and the location, such as inside a particular building or outside in the open air. Other Choices Funerals can be as simple or as elaborate as you like. You can choose items one by one, or go with one of the packages that most funeral parlors provide as a convenient way to make sure that nothing is overlooked. The packages will usually involve memorial cards with your name and dates on one side, and perhaps a photo on one side, and a religious or nature-based image on the other. They will also include a guest book for people to sign when they come to the viewing/wake and a box of thank you cards for those who send flowers and other tributes. The printing costs and arrangements will all be taken care of for you. The hearse, cars, limousines and so will also be taken care of according to your wishes. The funeral parlor vehicles will take you to and from the parlor to the church if there is a service at a house of worship, and from there to the cemetery or crematorium. You can also have a service at the funeral parlor and/or at the crematorium or graveside if you don’t wish to go to a house of worship. Memorial Markers Each cemetery has different rules and regulations you should check before you purchase a plot or a niche. For example, in some cemeteries there are headstones, while in others there are memorial plaques made of bronze. Some plots will hold two people, others as many as three. The headstone will be the most expensive option and usually has to be contracted by an outside stonemason, or one that the cemetery recommends. If the cemetery stipulates a plaque, find out if it is included in the price of the plot. The plaque will usually have a maximum letter limit, so they will usually offer "templates" of choices in terms of name, date, a saying (such as "In Loving Memory"), and a logo sometimes (such as a seal or flag for a veteran, a rose, lily and so on). Some plaques actually have a built-in vase you can pull in and out of the plaque, making it easy to leave flowers. In terms of a niche in a memorial garden, the price should include an inscription on the wall. You can arrange with the crematorium as to when you wish to put the ashes in the niche. You can then invite people for a memorial service on that occasion as well. Some memorial gardens permit flowers, others do not. Once the ashes are in the wall, the inscription will be created. It will usually be name and date only. If you are planning ahead and making these purchases prior to your passing, be sure your family knows all of the arrangements and has the deeds to the plot or niche. There will usually be an "opening fee" required to inter someone in the location, so be clear about what additional fees will be involved.

Ebook Sample Content Preview: 50 Smart Ideas for Getting Publicity Publicity is about getting the attention of the media. Their words hold weight with their audiences. When they write about and recognize you in their publications, they bring the public’s attention to your name and company. Publicity helps you grow your business and can be an important part of your content and marketing strategy. 1. Build a social media presence. Building a presence for your business on popular social media sites such as Facebook, Twitter, and Google+. This presence creates ongoing opportunities for publicity. Make frequent, relevant, and interesting posts. Provide bloggers and members of the media with information, activities, and events their readers will want to know about. 2. Disagree with an industry influencer. A disagreement can stir up some controversy and publicity. Make sure you are on solid ground before you disagree with someone. Be ready, willing, and able to back up your views with sound facts and figures. 3. Start a Facebook group. An active Facebook group that is relevant to your niche can generate a great deal of publicity, especially when members work together on specific projects. 4. Win an award. Winning an award gives you more exposure to new prospects. It also helps you build credibility and authority in your industry. 5. Make use of LinkedIn. LinkedIn is a wonderful site for online business networking and contacting members of the press. 6. Create something new or improved. People love the words “new” and “improved” so leverage that for publicity. Take something in your industry and make it better. 7. Re-launch your website. Update and overhaul your website. Then host a launch party that builds awareness and attention for the changes and improvements. 8. Maintain a blog. A good business blog is great for publicity. Keep it updated with relevant and engaging posts, and be sure to offer an RSS feed so that readers can subscribe and site owners can add your updates to their own sites. 9. Publish a book. You might be surprised how much publicity you can earn from publishing. It boosts sales, traffic, and opt-ins too. 10. Post link worthy content on your blog. “Top 5” or “Top 10” lists tend to attract links nicely, as do product reviews and tutorials. 11. Teach what you know. Educate others and offer information free of charge. You can hold an online class, a teleseminar, or a traditional class in your community. It’s up to you. 12. Comment on other blogs. Keep your comments on-topic and useful. Only include a link to your site in the URL field. If you’re adding to the conversation and not blatantly promoting your business, this is a quick and easy way to gain links and exposure. 13. Write guest posts for other blogs. Many bloggers welcome guest authors if they have something worthwhile to say. Instead of shamelessly plugging your business, write a post that their readers will be interested in and save the promotion for your byline. 14. Support a cause. Find a cause that you and your company care deeply about and support them. Donate, host fundraisers, and help build awareness for them. You’ll receive publicity as a natural byproduct of your efforts. 15. Invite other bloggers to write guest posts for your blog. They will pass the link on to their readers, giving your blog greater exposure. 16. Post interviews with fellow online business owners on your blog or website. Again, they will let their customers know where to find the interview, giving you traffic and publicity. 17. Share a controversial opinion. You have opinions and some of them may be a bit controversial. Don’t shy away from those thoughts and ideas. Instead, leverage them to generate discussion, interest, and publicity. 18. Break a record. Does your competition have 5000 followers? Beat them and make a big deal about it. Create a campaign designed for this purpose. Or find a different record to beat. Get people excited about and interested in your potential success or failure. The Guinness Book of World Records is packed with ideas too. 19. Solve a problem. Your customers and prospects have problems. Solve those problems publicly. For example, follow the on Facebook and step in when they make comments that involve your business or industry. You can also get some great publicity by responding in a positive way to a bad online review. 20. Stand up for someone. Whether off line or online, when you see someone being treated unfairly, stand up for them. Not only are you doing the right thing but you may get some positive attention about your good deed. 21. Conduct research and share the information you learn. Study some aspect of your industry and share your findings in a blog post, article, press release, or even in a book or white paper. 22. Submit articles to article directories. When bloggers and site owners post your articles on their sites, you’ll gain exposure and links to your own site.

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Table of Contents Introduction 04 Section 1: Instagram Ads Basics Chapter 1: What is Instagram and why use it for your business? 07 Chapter 2: What are Instagram Ads All about? 13 Chapter 3: What Ad Solutions is actually Instagram Offering? 17 Section 2: Setting things up Chapter 4: What you should do right before creating Instagram Ads 24 Chapter 5: Setting up Facebook and Instagram for Advertising 29 Chapter 6: Image Tips for Instagram Ads 32 Chapter 7: Video Tips for Instagram Ads 35 Section 3: Creating Ad Campaigns – Step by Step Chapter 8: Boosting your posts 39 Chapter 9: Increasing brand awareness 42 Chapter 10: Increasing your reach 45 Chapter 11: Sending people to a destination on or off Facebook 48 Chapter 12: Getting installs of your app 50 Section 4: Additional Tips to consider Chapter 13: Premium tools and Services to consider 54 Chapter 14: Shocking Case Studies 62 Chapter 15: Frequently Asked Questions 68 Conclusion 73 Top Instagram Ads Resources 74 Special Offer 75 Sample Content Preview Chapter 2: What Are Instagram Ads All About? Social media plays an important role in the daily life of millions of people all over the world. There are several online applications that most people commonly use as a powerful tool of communication. One example of this is Instagram. What are Instagram Ads? This form of advertisement started in the United States way back in November of 2013. Most aspiring business enthusiasts are now using Instagram Ads to reach a high degree of sales and profits for their specific business. Instagram ads can be powerful to grow your business if you use it in an efficient and professional way. Instagram has become one of the world's largest mobile ad platforms. Since Instagram has been one of the most popular social platform in today’s digital age, many people prefer to use it to promote their business. Several researchers revealed that in the Middle East, Instagram has been the leading social platform compared to other social media channels. In connection to this, people also use Instagram Ads to make the most out of their businesses. Instagram Ads Benefits for Businesses In the very competitive world of business, only a few remain on top. Therefore, you must develop a new and more innovative strategy to reach the goals and missions of your company in the best and fastest possible way. You can do that by simply engaging with Instagram ads. The tool can serve as a powerful technique to gain more potential customers for your products and services. To mention a few, the following are some of the advantages of using Instagram Ads for your business. Provides you various ad formats It is a fact that people buy items that are well represented in the public. Based on this, with the different ad formats that Instagram can provide you, you'll have the chance to choose a professional format that perfectly suits the high standards of customers. Additionally, you can have an attractive promotional campaign that can help you to boost your business’ profits. High amount of public audience Since Instagram is a very powerful online communications tool, it is now easier for you to reach a greater public audience that could soon be your potential customers. In addition to this, you can have unlimited promotion for your business for almost no cost. The good thing about that is you can share your Instagram ads with your friends, and they can serve as your live advertisers by sharing it with their friends. Competitive ad targeting Through the help of Instagram ads, a specific business advertiser can target a specific audience based on age, gender and location. It is a unique and more efficient promotional strategy to gain a high level of sales and income from your business. With just a click on your website, visitors can now experience great financial stability without spending much time and effort. Less competition When you choose Instagram advertising, you'll have more chances to win for your business. It is believed that Facebook has almost two million advertisers which reflects very tough competition in the market. Meanwhile, it would be a wise move to choose Instagram ads, the competition is very limited. You'll build a community that comes back from time to time. By simply establishing a more efficient and professional Instagram ad, you have the chance to gain more regular customers that will support your product and services for a long period of time. As a result, you can also build a solid reputation in the industry. Instagram Ads Shocking Facts In 2015, Instagram was forecasted to bring in $595M in mobile ad revenue (source) By 2017, Instagram’s global mobile ad revenues will reach $2.8 billion (source) Instagram will be the next big thing for your business’ success. Scientific studies show that Instagram ads will be the next gold rush in the coming 6 to 12 months. Most business analysts say that Instagram ads are more efficient and more profitable and less saturated compared to Facebook ads. (source) It is said that 61% of Instagram users like at least 1 media/day and more than 30% like over 10 media/day. With this numerical fact, the aspiring advertiser can now have the chance to get more potential customers in just a very short period of time. Additionally, more people will be aware of your specific products and automatically help you grow your business. (source) Your Instagram ad posts can get 308% more engagement compared to Facebook, and 1313% more than on Twitter. This Instagram ads fact is a reflection that it can be the most effective tool for promotion when it comes to attaining the goals and missions of your business. (source) Statistics show that the average post on Instagram gets 2.12% engagement, which is 308% higher than the total page likes (0.52%) for the average Facebook post, and 1313% higher than the total followers (0.15%) that engage with the average tweet. (source) According to studies, Instagram is increasingly the go‐to social network for people under 35. With this fact, your Instagram ads can reach a high level of potential customers of all ages. It is believed that about 90% of Instagram users are below the age of 35. Statistics show that 32% of US teens use Instagram as their basic platform. (source) Do you want to attain a high degree of sales and income with your business? You can transform your company’s goals and missions easily if you engage more with Instagram ads. Find out what is possible if you use it as a powerful business tool. Chapter 3: What Ad Solutions Is Actually Instagram Offering? Are you ready to engage with the newest online advertising solution wave? Instagram is giving everyone the chance to become photographers through its unique features for photo editing. Many brand owners are now taking advantage of the great opportunity to give their customers behind‐the‐scenes looks at their offered products and services. Whether you have a small or big business, global advertising on Instagram is now possible. Therefore, you can share your story with a vastly engaged audience through an artistic, profound environment and get responsive action to your ads. It is time for you to take advantage of a wide ranging audience with the latest effective advertising solution for your business which will bring you real time advertisement results. Through this ad solution, you are increasing the awareness of Instagram users for your products and services. Exposing your brand will help make your audience aware of your brand, especially if you have a creative promotion. Your audience will be more interested if your advertisement has a catchy caption and appealing look. As you already know, Instagram can significantly help boost your advertisement strategy by turning your brand into a sought after topic in the online world. Instagram Ad Formats If you want your brand to have a profound and higher range of ad solutions, then Instagram will show you what great advertisement is all about. Through their photo, video and carousel ads, your advertisement ideas and strategies will not limit your creativity. These three advertisement formats will support all of your desired results, and give you the opportunity to leverage your online presence, where everything seems boundless. Inventive Photo Ads Bring out your creative prowess with photo ads. You can freely put your soul into your images and tell the stories behind them. Your audience will be more interested to have your products or services if you have an attractive, yet simple piece in your post. This is your chance to give your brand a new look, and Instagram will help you achieve an inspiring, interesting, beautiful and effective canvas. High Quality Video Ads If you wanted your advertisement to be more visually attention grabbing, then video ads will show you how. With the similar insightful quality of photo ads, your advertisement through video will be more alive. Feed your audience’s spirit with engaging views, sounds and motion of video advertisements, where you can share up to 60 seconds of video in a landscape format. Videos will now be one of your important ingredients to create successful promo ads. Efficient Carousel Ads Give your ads multiple opportunities for more traffic on your website. Carousel ads will introduce you to a better means of advancing your brand. There will be notable audience engagement for your ads, as compared to static posts. Carousel ads will bring your photo ads to a higher level of advertisement range, so your viewers can swipe left or right to see additional images.

Table of Contents Table of Contents .. 3 Introduction ............ 5 The Basics of Snapchat ........ 6 Snapchat Demographics ....... 8 Basic Setup ........... 9 Creating A Marketing Plan .. 13 Snapchat Success ............... 15 A Word About Snap Ads .. 16 Conclusion ........... 17 Resources ........... 18 Sample Content Preview Snapchat Demographics Snapchat’s user base is relatively young, but that number is changing. About 71% of the app’s user base is between the ages of 18 and 34. From a marketer’s perspective, that’s generally a blessing since that’s usually the age range that is so profitable for marketing purposes. Because the user base is so large, the remaining 29% of users that are not in that age range is still a very large number. With over 150,000,000 people using the app daily, there are at least 50 million or so that are over, or under, the age of 18. That’s still huge! The number of those over 25 is also growing rapidly. Remember that more than half of new users are over 25, which means that the older audience is growing at an astonishing rate. It’s more difficult to tell exactly how many users are female vs. male. Snapchat doesn’t make that information public. The CEO said in 2013 that about 70% of its users were women, but that number may have changed somewhat since then. In 2015, a study at Harvard showed that about 42% of the 18-to-29-year-old females they surveyed said they used Snapchat, but only 31% of males in the same age range said they did. But that still means there are a lot of male users on the site in addition to females. So no matter what you’re marketing, you will find your average user on Snapchat. Basic Setup Getting started on Snapchat is quick and simple. The first thing, of course, is to download the app. You can download it for iOS or Android, so you can use it on most current devices. You’ll have to create an account before you can use the app. You must be sure to choose the right username, because once you’ve created it, you can never change it. You should take some time to think about the username you want before you make a decision. You might use your own name, or your business name, depending on your purposes. If you’re promoting a brand, you’ll probably want your username to be the name of your brand. But if you’re marketing services or something specifically under your name (such as your books if you’re an author), you’d probably be better off using your name. If you’re already on Twitter, Instagram, or other services with a specific username, you’ll probably want to use that same username on Snapchat to make it as easy as possible for people to find you on Snapchat (or for Snapchat users to find you elsewhere.) When you have selected your username and finished signing up for your account, you’ll need to find some people to follow. This is easy to do if you already have some usernames to follow, but there’s no search feature built into the app (other than finding people who live near your location), so if you don’t already know some usernames, you’ll have to look some up. To add users, tap the ghost logo at the top of the screen. This will bring up a menu, and you can select “Add Friends”. From there, you can add by username if you already know the usernames of those you want to add. If not, you’ll need to locate some users to follow by searching sites such as: >> https://www.AddMeSnaps.com >> https://www.FindSnapchatFriends.com >> https://www.kkusernames.com/snapchat You can also download apps that make it easy to find friends, such as Casper, which is free on the iTunes store. You can also add friends from your address book on your device, add them by Snapcode (which is like a QR code you can scan into the app) or use the “Add Nearby” feature, which will locate people who are in the same geographic area as you. Finding friends is absolutely critical, because the app is absolutely useless without them. Unlike apps like Instagram and Pinterest, which make it possible to find your content with hash tags or keywords, Snapchat has no such function. Your content only gets sent to the people who follow you. If you have no followers, no one at all will see your content. If you have a decent marketing budget, you can team up with influencers (people who have a lot of engaged followers on Snapchat) to bring in more followers by paying them to promote your page. Just be sure you have an interesting platform to get them there, because they aren’t going to follow you just because someone they like tells them to. Hold a contest or giveaway or run some sort of fun event to not only attract followers, but to get them engaged. You should also customize your Snapcode, which is the yellow icon that looks like a ghost with dots surrounding it. When you share your Snapcode with other people so they can follow you easily, the image will appear in the center. Take a look at the Snapcode for National Geographic: They’ve chosen to put their logo in the center of their Snapcode. But you can also use a photo of yourself or anything else you want as long as it isn’t copyrighted material or obscene. Here’s a good example of a photo being used, from Hootsuite’s Snapcode: To customize your Snapcode, you just need to tap the ghost icon, then tap your Snapcode. This will allow you to create an image for the center of the ghost. It will take a video that is a couple of seconds long, so if you’re taking a picture of your logo or an existing photo, make sure you hold your phone very still while you’re taking it. Creating A Marketing Plan It’s vital that you create a marketing plan for Snapchat, because the very nature of the app requires you to create only the most interesting content. You’re sending your content directly to users, which can significantly increasing engagement, but in order to do that, your content must interest users and fit in with the overall feel of the app. You should spend a little time looking at some accounts that fit in with your brand in order to get ideas of what your typical user might be interested in. You also want to make sure that everything you post fits with your personal branding, as well as what you hope to achieve. You don’t want to be in-your-face with your marketing, because people will quickly tune you out or even unfollow you. For that reason, your content should generally be interesting and brand-building, but not necessarily promotional. Let’s say you’re selling a product meant to cover up scars. You could create a Story that features some real users demonstrating how well the product works by filming themselves actually using the product, starting with their bare scar, and ending with the nearly invisible scar as a result of using the product. This kind of thing is interesting, because people are surprised at how well the product works, and it will also encourage those people who have use for the product to go buy it without even asking them to! As you create your marketing plan, you need to keep two major points in mind: 1. What kind of brand image are you trying to convey? Is your brand serious or lighthearted? Is it professional or fun? Every post you make needs to adhere to your brand image. 2. What is your primary goal? Is it to sell a particular product, get traffic to your online store, promote your blog, build an email list, sell books, or something else? Everything you post must keep these two points in mind. You don’t want people to get the wrong idea about your brand, and you don’t want to post a bunch of content that isn’t going to further your primary goal, because it’s just a waste of time. Every single piece of content you post should either serve to further your brand, help you with your goal, or both. That’s not to say everything has to be promotional. For example, if you’re a blogger who’s just looking to get more people to your blog about cooking, you might just post pictures of you eating something. This still helps build your brand, because it fits with your overall theme, and also helps people feel closer to you. Snapchat’s massive user base is hard to ignore. Not only do people use the app regularly, but they’re also proven to pay attention to ads more than other similar apps’ ads. The platform can be remarkably effective as a marketing tool if you take the time to get the hang of it and figure out what your audience is looking for. Snapchat is not only massive in terms of the sheer size of its user base, but it’s also excellent for grabbing attention and getting actual results, unlike other platforms that often fail to capture interest. The app is free, and it takes only moments to post content through the app. You have absolutely nothing to lose by giving the platform a try. You may just find it’s one of the most highly effective platforms you’ve ever used.

Table of Contents Table of Contents .. 3 Introduction 4 The Top 3 Strategies ......... 7 The Quick Start Method .. 11 Content Advertising ......... 15 Content Discovery Networks ....... 18 Proven Strategies 22 Resources ........... 28 Sample Content Preview Native Advertising Secrets Instagram posts, YouTube videos, or even BuzzFeed listicles (list articles). One of the most important elements of a successful sponsored content ad is to make sure that it is created so that it feels natural on the platform that it’s being featured on. For example, if you plan to create a native ad based sponsored content piece on YouTube, you will want your video to look and feel similarly to those already featured on the channel, focusing on the same target audience, particularly that of the main feed. And while sponsored content falls under the same marketing umbrella as native advertising, they are a bit different in the fact that sponsored content slots offered by publishers are typically less restrictive than authentic native advertisements. With sponsored content you aren’t always required to use the same font or style as the blog or website that your campaign is being featured on, but we highly recommend that you do anyway. Native ads always look and feel like the host website which in turn will feel far more authentic to website visitors. Remember, customers will always trust editorial based content over advertising. If you can create your campaign to look and feel natural to Native Advertising Secrets the audience who is familiar with the host website, you will see much better results. I’ll show you a few examples of highly successful native ads that use this very format in an upcoming chapter so you can see for yourself just how easy they are to build, and how incredibly effective they are. Tip: When considering sponsored content opportunities, don’t overlook the popularity of microblogging websites such as Instagram, Pinterest and twitter. Instagram has over 500 million users on their platform, and offer sponsored content spots throughout their website. Image based websites work particularly well for infographics, recipes, and cartoon-based campaigns. SnapChat is also making it easier to set up sponsored content advertisements with their new “Memories” platform that allows users to save video clips into custom streams (similar to the way someone would create a playlist on iTunes.) Recommended Content With recommended content, your brand appears as a recommended resource by prominent websites and networks online, including content discovery networks (more on that in the next chapter). Native Advertising Secrets Publishing networks make money by offering campaigns that typically run on a PPC model. These ads are embedded into the content or theme in some way as to provide a more authentic experience for readers, and quite often will look exactly like other areas of the website such as navigation menus, or other internal links so that readers don’t see them as advertisements at all. Social Ads This method of advertising on in-feed social ad networks is one of the easiest places to start if you’re new to native advertising. In-feed ads are those you’ll find on places like your Facebook News Feed, where box-type advertisements will be shown right along with updates from friends and family. In-feed social ads don’t always include a call to action within the ad itself, but instead will direct people to a landing page or product information page where you can capture the lead. You can also find in-feed social ads on Linkedin, Twitter, YouTube and Pinterest. Ever see those YouTube videos that you can skip after 5 or 10 seconds? Those are in-feed ads! Native Advertising Secrets The Quick Start Method Do you know what the easiest method is for creating a high converting landing page for your native ads? Create a high quality blog post! Start by deciding on the topic you want to write about. Then, create (or outsource) a killer content piece that is ultra-focused on your market. Make sure it’s informative, entertaining or fun (or all of the above!). Your content doesn’t have to just be textual. Perhaps you have video content you can implement into the blog post, or you have a PowerPoint presentation that you’d like to feature. Whatever you choose, make sure that it provides exceptional value to your target audience, and is relevant to a product or service you are interested in promoting. If you want to guarantee that it’s a hit, use content from any other platform that you are on that has yielded results. Have you had a newsletter perform better than usual? Have you ever ran an ad Native Advertising Secrets campaign on Facebook that yielded incredible results? Analyze your most recent successes, and create a blog post based on that material. Just remember: Provide exceptional value. Don’t be afraid to over-deliver on content. Give your best advice, your insider strategy, your best tip. Make sure its relevant and targeted. You should know your audience better than anyone. Make sure your native-ad landing page provides the kind of information they are hungry for. Call to Action. Don’t forget to motivate visitors and remind them of the value in subscribing to your newsletter or mailing list. Weave your CTA within your content, adding it once more for a strong finish. This high quality material will form the basis of your landing page. This is where your native advertisements will bring visitors. Make sure you implement a strong call to action into the post. This includes an opt-in form where visitors can sign up to your newsletter, and you can collect leads. Add more content after the opt-in form, Native Advertising Secrets ensuring that you over-deliver on killer content. For best results, weave your call to action into your content, ending your blog post with a secondary call to action. Make it feel as authentic and natural as possible. More content than calls to action! Once you have a high quality landing page, it’s time to use In-feed social sites to generate exposure and get that traffic pouring in! The easiest way is to post on your Facebook page. Include the same headline that appears on your blog post, enough content to capture attention and keep visitors engaged, and then a photo or image that is relevant to your landing page (make it as interesting and evocative as possible!). Feel free to expand on your content, adding in an extra punch to your ad, giving readers no choice but to click-through. When you’re happy with your ad, it’s time to boost it! Just click the “Boost Post” button beneath your ad, and set your budget. I would recommend starting low (maybe $5-10 to begin), and go from there. You can always tweak your ad as you go, utilizing Facebook’s self-serve advertising tools to keep a pulse on activity. Native Advertising Secrets Once you’ve seen just how effective your in-feed advertisements are, branch out to other native ad platforms like YouTube and Twitter. And then you’ll be ready for the monster content discovery networks. Once you’ve had a taste of those, there’s no going back. ;) Native Advertising Secrets Content Advertising It’s easy to confuse content advertising with native advertising so I wanted to clarify before we continue, just so you are aware of the differences. After all, both strategies involve using high quality content to generate interest and build brand awareness, and you’ll often hear people using content advertising and native advertising interchangeably. With content advertising, you are typically creating material in order to generate a sale, or lead, through paid distribution channels. This might include paid social media posts, promotional pieces on blogs and websites, or traditional PPC campaigns. Typically, content advertising provides editorial-style content that is designed to inform readers of a product or business, which in turn increases brand awareness. And while native advertising also increases brand exposure, ads are typically designed to convince, rather than just inform.