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Never Ending Ideas for Your Audience Building
1. Fine-tune Keywords and Buzz Words – Make it easy for your audience to find your content. Check your keywords to make sure you are using the “standard” keywords as well as new “buzz” words that your audience uses to find your content.
2. Guest Post – Offer to contribute content (related to your niche) to an established site, which has the same or a similar audience. This can increase your readership, as well as provide another quality resource for your current readers. When done correctly, both sites profit. 3. Get Subscribers and More – Build your traffic but convert those visiting readers into subscribers and more. Offer freebies and solutions that only subscribers can access. Then use your list to convert them to buyers.
4. Tap into Different Modalities – Different types of content attract specific people. Implement a variety of content so you have something for everyone. Create content and freebies that appeal to people who like to read and write, listen and talk, look at images, watch videos, interact at live or semi-live events, etc. Then focus on the most popular types.
5. Focus on Social Media Specialty – Each social media platform specializes in a certain type of content. For instance, Twitter is known for short messages and Pinterest specializes in images. Create campaigns and/or content that focuses on the site’s media “specialty.”
6. Add Website “Like” or “Share” Buttons – Make it easy for your readers to like or share your website content with interested friends. Use WordPress plugins like AddToAny or others that meet your needs. Not using WordPress? Check each social media site to get compatible code or software recommendations for your website platform or CMS.
7. Promote to the Right Audiences – On social media platforms, like Facebook, you can target your messages and your ads to be seen only by the “right audience.” Use their demographic information, such as age, location, gender, etc., to create highly focused offers and content for audience subsets.
8. Create Facebook Groups – Facebook groups generally reach more people than pages do. Groups allow you to interact through your personal profile, yet focus on industry related topics. This helps your audience get to know (and trust) you on a personal level while keeping the topics relative to the audience’s needs. Make more than one group if you have audience subsets with different needs.
9. Find Your Audience on Social Media – Discover which social media sites you should focus on by asking your audience. The answers can change over time. Email the question to your list, create a poll on your site, and/or write a post about some statistics you found and ask what social media platforms your readers use. Don’t let this poll expire to continue to get info over time. Track and test the results by using the platforms and noting the audience participation rate.
10. Network with Niche Peers – Regularly, network with fellow niche bloggers. Be supportive. Leave helpful comments on their websites, offer to guest post, ask peers to guest post for you, and join niche groups. Get them accustomed to seeing your name.
11. Allow and Encourage Image Sharing – Funny topic-related images, images with quotes, and images that explain a complicated concept tend to be shared more often than others. Create galleries and albums on your site to make it easy for your audience to “promote” your site.
12. Include Website Post CTAs – Incorporate a call to action at the end of each website post. The CTA could be a sign-up freebie/offer, a related product (yours or an affiliate’s), other articles about the topic, a topic-related and sharable image, and much more. Check each post to make sure you have a CTA on the page. Add one if it isn’t already there.
13. Brand Sharable Images – Add your logo or URL watermark to images that you want your audience to share. This helps to keep your brand and your site in public view, even if words aren’t present on the sharing page.
14. Short and Sweet Content – Add content that is likely to be shared. A BuzzSumo study recently showed that infographics and list posts received more shares than other types of content. Consider creating more list posts and infographics for your site. Follow up with more in-depth guides.
15. Create Smart Headlines – Each headline or title is a promise about the type of content and information contained in the post or content. Headlines should also intrigue and leave the reader with a question that is answered in the content. Check your website headlines. Spruce up headlines and make sure you redirect the old URL to the new version, if it changed in the process.
16. Make it Visual – Adding a visual element to your posts or articles will encourage more shares, get you more likes, increase your website traffic, and ultimately give you the opportunity to turn your traffic into audience subscribers. Add images – tip images, quote images, photographs, product images, etc. Also, add videos, slideshows, presentations, and interactive maps.
17. Show Gratitude and Make Mentions – You wouldn’t be where you are if others hadn’t helped you. This applies to your mentors, audience and followers, staff members, and others. Publically thank at least one person every month. You may even create a thankful schedule to highlight someone from each area per month.
18. Interview People of Interest – Interview experts on topics that interest your audience. Depending on your niche, you may want the interviews to include niche industry leaders, peers, staff, audience members, or anyone who provides helpful information or a different perspective. Record and transcribe the interview to sell or share later.
19. Make it an Event to Remember – Get your audience and potential subscribers involved by creating a few yearly, interactive events. Create a list of events (and activities) you could host during each season. For example, in the Mommy niche, you could host a “Mom’s Day at the Beach” – summer, “Mom’s No Cleaning Day” – spring, “Girl’s Night Out” – fall, or “Mom’s Holiday” – winter. All of these could be done locally or online. Get your audience to invite friends. Host at least one event per year.Other Details
- 1 Ebook (PDF), 5 Pages
- Goal, Income Building, Planner, Product Promotion
- Year Released/Circulated: 2017
- File Size: 1,019 KB
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