Banner Ad Bomb MRR Ebook

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Table of Contents

Foreword
Chapter 1:
Banner Ad Basics
Chapter 2:
Choose A Great Punch Line
Chapter 3:
Make Sure You Have Great Copy
Chapter 4:
Use Attention Words Like Free And New
Chapter 5:
Including Logos And Urls
Chapter 6:
Use Attention Grabbing Graphics
Chapter 7:
How Banner Ads Can Advance Your Net
Marketing Income
Wrapping Up

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Chapter 2:

Choose A Great Punch Line

Most banner ads require a punch line to drive home the point of the ad or to make a statement that would adequately get the overall message across. These punch lines should be well designed and careful thought should be given to its content. The punch line is the element that is going contribute to the prospect wanting to explore further.

Get Attention

Here are some recommendations that should be considered when designing punch lines:

– Punch lines chosen should have a connective reference to the subject matter of the banner ads. Random one-liners will not serve the purpose of the overall ad well thus defeating the main purpose of getting the ad recognized. The viewing audience should be able to have a point of reference from the punch line to the banner ad being viewed.

– Punch lines should not be designed to be obscure where only a small percentage of the viewing audience will be able to relate to it. The idea of banner ads is to reach a wide target audience and not a focused few. If the punch line chosen can be understood randomly then the correct choice was made.

– Punch line should be brief as lengthy ones will get lost in translation. When the viewer is not able to instantly catch on then the punch line has not been well phrased. Punch lines can also contain witty remarks, sound effects, facial expressions and voice inflections. These can be added to create the excitement enhancing factor that will get the designed message across more effectively.

– The design of the punch line should also fit the demographics and the technical capabilities of the target audience. Designing material that is confusing and uninteresting to the audience based on their understanding capacities will eventually render the banner ads null and void in its quest to be well received.

Chapter 3:

Make Sure You Have Great Copy

Although banner ads are an ideal form of advertising platforms for the internet marketing arena there should be some serious thought put into the exercise of designing these ads. Visibility and quality are something that should get consideration in making a copy that would be both attractive and attention grabbing.

What You Say

Making a great copy would entail focusing on some important elements and the following are just some recommendation to consider:

– Visibility of the banner should ideally also consider the size aspect of the design. Selecting the best size that would create the desired impact on the viewer is how the popularity of the banner ads is heightened. Ideal size banner ads are full size which should be about 468 x 60 pixels, vertical banner ads should be about 120 x 240 pixels and the button size banner ad should be about 120 x 90 or 120 x 120 pixels.

– Flashing banner ads are more likely to catch the attention of the view as compared to still ones. It would be better to make use of the .gif images to make the flashing and rolling well placed to ensure the viewer is not irritated by the less than acceptable standards. Also having fewer frames improves the loading time thus giving the viewer a more efficiently run viewing.

– Adding footer lines at the bottom of the banner ads is also recommended as it helps add the sites to URL. Choosing to add some catchy notes at the bottom of the ads is also a good idea.

The message content should be simplified while using the combined text and visual data.

– Posing questions in a visible and competition style design will create a good and interesting copy for the banner ads.

– Most banner ads today rely heavily on animations as this seems to be an effective attention grabbing tool.

Chapter 4:

Use Attention Words Like Free And New

Attention grabbing is the main aim of banner ads and if this is not effectively evident then the banner ad has not managed to successfully contribute to its purpose. The banner ads are supposed to the front line draw to the actual site’s content and so using words that would make this draw more effective is worth exploring.

Peak Interest

Using words such as free and new are some of the more popular choices to make as these words play on the minds of the viewer right from the start of the viewing process.

Anything that is touted to be free is considered attractive and thus compelling the viewer to explore further into the site visited. With this promise of something free the initial intention of getting the prospect to become an actual viewing participant is achieved.

This is especially beneficial to the host if the free promised is tagged to a purchase or any other type of firm commitment.

Therefore using the free element to acquire all this is indeed an area worth pursuing. However the free item should be something useful and not something that the viewer would eventually deem a waste of time and effort as this will eventually cause the adverse effects to occur.

This is very important to ensure the banner ads are not looked upon as some sort of spam which is definitely an unappreciated item.

Using the term new also play a similar role in the quest to enticing the visitor to make a commitment or purchase.

Most people enjoy being able to acquire the latest or newest of anything available, thus by implying that it is possible to do so just by viewing the banner ads then it would not be too difficult a task to follow.

Other Details

- 1 Ebook (PDF), 24 Pages
- 2 Graphic (PNG)
- 1 Squeeze Page (HTML)
- Year Released/Circulated: 2017
- File Size: 2,098 KB

License Details:

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[NO] The entire product can be given away
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[NO] Ebook can be modified in any way
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