Table of Contents Introduction 4 The Big “E” 6 Develop Kick Ass Apps 12 Courses & Training 14 Graphics & Stock Photos 17 Subscription Services 20 Think Outside The Box 23 Resources 25 Sample Content Preview The Big “E” Creating informative, unique and well-written eBooks are one of the easiest ways to make money online. When you think eBook, what comes to mind? Perhaps you could write a bestselling fiction book and self-publish on Amazon. Or, you could write a comprehensive guide to dominating your niche market, or write a report that solves a problem and sell it to an ever-growing audience. I’ve personally made a lot of money selling eBooks in various markets and in many different formats. For example, I began by selling short reports in Internet Marketing that helped new entrepreneurs’ set up a profitable business online. I later ventured into health niches where I wrote guides on dating, weight loss and even gardening. These short reports and eBooks sell like hotcakes because they solve a problem, address an issue and speak directly to my target audience. Digital books are also one of the easiest ways to start making money online because they carry no overhead. Better yet, it’s exceptionally easy to set up a digital storefront so that visitors can purchase your content and have it automatically delivered after purchase. This means you can completely automate your business! To keep things simple, I used https://www.ProductDyno.com to build my digital storefront. Product Dyno works for all digital product formats including plugins, license software and of course, eBooks and it’s just one of the easiest ways to get set up with minimal cost and effort. Be sure to check it out. Here are few ideas to help you get started: Inventory your own interests and skills What are you most passionate about? What are your hobbies? What obstacles have you overcome in your life? You likely already have all the knowledge you need to create your first information product. Think about the experience in your life that others may also be going through and how you could help them overcome a problem, learn a new skill, or improve their life in a meaningful way. Have you been through a divorce? Are you a single parent? Have you struggled with weight?   Do you have pets? All of these experiences could easily be turned into a killer information product that will genuinely help your customers! Evergreen Markets You should base your digital products around strong, proven, evergreen markets. Evergreen simply means that your market will continue to be in-demand for years to come, rather than based on some temporary fad or trend that’ll leave you scrambling for the next big thing as soon as it fades out. Don’t waste your time or energy on that. Instead, focus on forever-niches like quit smoking, weight loss, credit repair and parenting. Focus on Problem Solving Your digital product should solve a specific problem. Whether you have decided to write a book, create a digital training program, or create a plugin or app, it should provide direct assistance in some way (even if that is simply by giving your customer hours of entertainment!). Problem solving products will always be easier to sell, but they also help you identify and target your customer base so that when it comes time to create marketing campaigns you know exactly how to reach your audience. Examples: How to repair your credit in 72 hours or less! How to Avoid Foreclosure! Life after divorce: How to be the happiest you’ve ever been! Test Your Market Before you spend months writing an information product, consider testing the waters by writing a series of short reports. Not only will this help you determine whether potential customers are interested in your content, but you can get a pulse on your target audience through customer feedback so that you can create a more in-depth, informative product that tackles their greatest problems. It’ll also let you cut your teeth on the developmental process of creating a bestselling information product without taking up too much of your time. Shorter books or reports will help you get started faster, and if you choose to outsource your content to a qualified ghostwriter, shorter projects will cost less and give you the opportunity to gauge the overall profitability of your market. Also, going about it this way will give you the opportunity to build a list of prospective buyers by setting up a simple landing page and offering a free download (a report, or special offer of some kind that will persuade them to give you a chance), and go from there. Create How to Guides With a how-to style digital product, you’re offering a systematic, step-by-step approach to accomplishing a specific task.  Your job is to organize and break down the information into simple steps that your reader can follow. You’re a problem solver! Examples: How to potty train your child in 7 days or less. How to train your dog in under a week! How to create a polished resume in one hour! How to repair your credit report easily! Q&A Format You can create a hot selling digital product just based on market research. Create a swipe file of the top 10 questions from within your chosen market. Then, create an eBook that answers those questions! Example: Your Burning Questions Answered: How to maximize your book sales with the top strategies from bestselling authors!

Table of Contents Introduction 4 Getting Started 6 Building Your Digital Store 11 Selling Products With Shopify 15 Selling Products With Amazon 20 Resources 26 Sample Content Preview Getting Started When planning your digital storefront, the first thing you’ll need to do is decide what kind of digital products you want to sell. That way, you can choose an ecommerce platform that does exactly what you need. There are many different types of digital products to sell, such as books, software, graphics, videos and music, just to name a few. There are also just as many ways to sell that content, including paid access via a membership or subscription site where you can bill customers on a recurring basis, as well as selling individual digital products through a shopping cart system. But, what if you just aren’t sure what type of digital content you intend to sell – or, you wish to expand your storefront in the future to include additional product formats? For many of us, we start out selling individual products and later branch out to include collections, or additional auxiliary components that enhance the value of our front running product. To do that, you’ll need a robust system that can manage upsells, one-time-offers, time sensitive offers and possibly give you the opportunity to rebill customers on a regular basis for ongoing access to your digital content. If you aren’t sure what kind of products you intend to sell, or you want to choose a digital storefront solution that will allow you to sell any type of digital content imaginable, allowing you to branch out as your business grows, I highly recommend that you check out Product Dyno. Product Dyno is a powerful, yet user-friendly system that allows you to sell an unlimited number of digital products either with your own domain or a sub-domain offered through their system. What I like most about it Product Dyno that you can sell virtually any kind of digital product you can think of, including licenses to plugins, apps and software, and they make it exceptionally easy with a point and click interface that will guide you through the entire process. It’s one of the easiest ways to get started, even if you’ve never done anything like this before, or you have limited time to dedicate to setting up your shop. You can grab a copy of Product Dyno here: https://productdyno.com Side Note: If you are anything like me and you want to prevent serial refunders from gaining access to your content only to turn around and dispute the charge, you can also use Product Dyno to immediately revoke access to your content. It’s simply one of the most robust, feature-rich solutions online. If you want to build your own brand online, rather than simply point customers to a sub domain remotely hosted by your digital storefront provider, you’ll want to register a domain name. Even if you choose to let your digital market provider host your files, you can still point your domain to the sub-domain and build your own unique brand. If you are looking for cheap domain name registrations from a company that’s been around for over a decade, check out www.NameCheap.com or www.GoDaddy.com Cool Resource: If you want to check the availability of domain names on the fly, visit https://www.InstantDomainSearch.com and begin entering in keywords. The website will tell you whether a domain is available as you type in characters. Once you have the domain, and you know what kind of digital products you intend to sell, you’ll want to decide whether you plan to host the website yourself, or use a service that remotely hosts your products for you. This is referred to as “self-hosted” or “remotely hosted”. Remotely hosted simply means that the provider will host your digital storefront for you, where with a self-hosted platform, you are setting up your own website and installing ecommerce software. With a solution like Product Dyno, for example, you can create sub domains for all your digital product sales pages, or use your own website and Product Dyno can easily protect all your product pages. If you choose to set up your own hosting account so that you can store files and build your website, I recommend Blue Host as they are not only incredibly affordable and offer fast and reliable servers, but they offer top-notch customer support. Depending on whether you plan to store your own files, you’ll want to upgrade to a larger server, go dedicated, or you could create an account with a service like Amazon AWS that will host all of your files. You can take a look at their plans here: https://aws.amazon.com Once you have a domain and hosting account, you’ll be able to start building your product pages and sell your digital products! To recap: 1: Create a content plan that outlines the different types of digital products that you wish to sell. 2: Purchase a digital delivery and product protection system like www.ProductDyno.com, or an alternative solution. 3. Register a domain name or use an existing one. 4. Set up a hosting account with BlueHost, or another provider, so that you can begin building your product pages and sales copy. Building Your Digital Store If you want to set up shop quickly and easily, and you plan to host your own files and create your own website that features your digital product pages, I recommend installing Wordpress. Not only will it be easier to create an attractive website (even if you lack design experience), but you can set up a fully-functional ecommerce website using powerful plugins that instantly add shopping cart functionality to your website.

Table of Contents Introduction.......3 Chapter 1: Different Types Of Motivation5 Chapter 2: Set Goals That Interest You.....7 Chapter 3: Find Inspiration In What Surrounds You9 Chapter 4: Establish A Successful Mindset....11 Chapter 5: Align Your Values With Your Work......13 Chapter 6: Surround Yourself With Successful People..15 Chapter 7: Find A Mentor That Keeps You Motivated...17 Conclusion.......19 Sample Content Preview Chapter 7: Find A Mentor That Keeps You Motivated In the last chapter, you learned how being in an environment with positive, successful people can help you to stay motivated and strive harder to attain your goals. In this chapter, you will learn how finding a mentor can help to keep you motivated and strive harder to attain your goals. In virtually any line of work, there is usually always someone who has been there and done that, knowing the pitfalls and challenges that lie ahead. Having such a person guide you can help to keep you motivated for many reasons. First, you don’t feel like you’re alone, which is especially critical if you’re running your own business. Second, knowing potential pitfalls and challenges that lie ahead can help you to avoid them and not have to endure the hardships that a mentor has faced. Third, you can go to this person for advice, guidance, and even inspiration when you are unsure about what to do next or reassurance in the event you are hesitantto take an action because you’re afraid it will backfire and harm your business and reputation. Therefore, it helps to have a mentor in virtually any line of work, and in most cases, there have been people who have already been where you are at now. Thus, it makes sense to try to find someone who can help you. Of course, not everyone who is experienced is willing to be a mentor or is even made to be a mentor. He/She may be too involved in his/her own business to be willing to help you, and if he/she doesn’t have a positive mindset or doesn’t have encouraging insight and guidance to aid you, he/she may not serve as a good mentor even if he/she has the knowledge to help you. You need to find someone in your field who is willing to help you and guide you.There are people who are often willing to share their knowledge with you and “take you under your wing” to help you avoid or minimize the pitfalls and challenges they have faced. Of course, the mentor can get several things out of this arrangement with you. He/She could get money (i.e. you pay a monthly or annual fee for their continued guidance and support), a partnership with you (i.e. you give part of your profits you gain from products and/or services you create based on his/her advice), prestige and recognition (i.e. you acknowledge him/her as your mentor and attribute your success in part to him/her), etc. Therefore, chances are few to none will be willing to mentor you for free; you will likely have to “pay” something in order for him/her to mentor you. However, if you truly believe in this person and he/she is willing to guide you, chances are that the “payment” will be worthwhile and beneficial for you and for him/her as well. In this chapter, you have learned how a mentor can help you to stay motivated and give you a better chance to achieve the goals you wish to achieve. He/She can help you to avoid or minimize the pitfalls and challenges he/she has faced. You also have someone you can turn to for guidance, support, and motivation when you are unsure of what to do or have doubts on what your next step should be. It’s likely you will have to “pay” something for that person to be your mentor, but if he/she is someone you believe can help you achieve more goals and be more successful, the chances are high that the “payment” will be worth it. Conclusion After reading this book, you should know what different types of motivation there are, including both positive and negative intrinsic and extrinsic motivation. You also know that not every type of motivation will motivate everyone-some will be motivated by growth and/or achievement, others by incentive and/or fear, others by power and/or social factors. You need to set goals that inspire you based on the motivation and factors that drive you. Everyone will suffer losses of inspiration and motivation due to unexpected challenges or lack of success over time. It’s key to find motivation in the environment around you to keep your levels of motivation high so you achieve more of your goals. Establishing a positive, successful mindset is also key to being able to attain more of your goals. It’s much harder to attain goals when you have a negative, disdainful mindset. Review the successes you’ve already had and talk to family, friends, and/or a psychologist about any apprehension you have about your own abilities to achieve your goals. Especially after a difficult day, take some to relax, unwind, and listen to some inspirational music and/or CDs/DVDs to recharge and come back more motivatedto handle the challenges that stand in the way of your goals. It’s important to align your values with your work to ensure you remain motivated and committed to achieving your goals. Working for a company or running a business that runs contrary to yourvalues is not going to motivate you to work harder, as working harder will lead to exemplifying values that run contrary to your own. In other words, you won’t be true to yourself, which is why you need to align your values with your work to remain motivated and strive harder to attain your goals. Surrounding yourself with positive, successful people can keep your motivation high and encourage you to strive harder for your goals. You can also learn to improve your skill set by learning from these people. A mentor can also help to motivate you to strive harder for your goals. He/She can help you to avoid or minimize the pitfalls and/or challenges he/she has faced, plus you can turn to him/her when you have questions or doubts on what to do next. Any “fee” he/she may ask for will likely be worth the additional motivation and benefits you receive from him/her. Good luck!

Table of Contents Introduction...3 Chapter 1: The Importance Of Goal Setting...4 Chapter 2: Short-Term Vs Long-Term Goals.6 Chapter 3: Effective Goals Are Always Written.......8 Chapter 4: Define Your Goals...10 Chapter 5: Prioritize Your Goals.........12 Chapter 6: Set Specific Goal Deadlines........14 Chapter 7: Eliminate Distractions And Track Your Progress.....17 Conclusion...19 Sample Content Preview Chapter 2: Short-Term Vs Long-Term Goals In the last chapter, you learned about the importance of goal setting, specifically when it comes to actually committing to a goal and seeing what will be involved in order to reach that goal. While breaking down a goal, you will often see that there are sections or stages of tasks that need to be completed in order to attain that goal. These sections or stages of tasks can be labeled as short-term goals, while the overall goal is your long-term goal. A short-term goal is a step or accomplishment thathelps to bring you closer to your long-term goal. For instance, in the last chapter we talked about wanting to lose 100 pounds. If you lose 5 pounds, that can be considered a step or accomplishment toward your long-term goal of losing 100 pounds, since you only need to lose 95 more pounds to reach your long-term goal of losing 100 pounds. Every 5 pounds you lose brings you that much closer to your long-term goal of losing 100 pounds. Similarly, if you want to earn a college degree, but have never takena college course before, passing the entrance requirements to enter a college you want to enter can be considered a short-term goal, since you have achieved a stage or step that helps to bring you closer to your long-term goal of earning a college degree. It’s important when setting lofty long-term goals that you break down the goal into smaller steps or stages that enable you to set short-term goals. Setting short-term goals is key for several reasons. One reason is that you can attain short-term goals more quickly than long-term goals. You can lose 5 pounds quicker than you can lose 100 pounds, and you can pass a college entrance exam quicker than you can earn a college degree. Another reason setting short-term goals is important is because it helps to give you additional momentum toward achieving your long-term goals. Long-term goals are often challenging to reach, and over the course of the long journey, your devotion, motivation, attention span, and confidence can waver. Attaining short-term goals gives you added momentum and confidence that reinvigorates you to push harder toward the next short-term goal and your overall long-term goal. As was mentioned in the last chapter, setting a short-term goal is also important because, just looking at long-term goals on the surface, they can seem impossible to achieve, but when you actually break them down into smaller tasks and short-term goals, long-term goals are much more achievable. Therefore, in this chapter, you have learned the difference between short-term and long-term goals. You’ve learned why setting short-term goals on your way to achieving a long-term goal can help to reinvigorate you and give you additional momentum to reach that long-term goal. In the next chapter, you will learn why writing down your goals is so important. Chapter 3: Effective Goals Are Always Written In the last chapter, you learned about the difference between short-term and long-term goals, as well as how attaining short-term goals can give you added momentum and motivation to help you achieve your long-term goals. In this chapter, you will learn why writing down your goals are so important in successfully achieving them. When many people set goals, they think in their minds of a goal they want to achieve, then go about attempting to achieve it. As was already mentioned earlier in this book, you really need to analyze the goal to see how you can break it down into more manageable and more easily attainable parts (i.e. short-term goals) so that you can attain the ultimate goal (i.e. long-term goals) you want. Most successful people actually write down the goals they want to achieve. You may wonder, “Why do I need to write down the goal? I know what my goal is.” Yes, you may know what your goal is, but the problem is that, by just having your goal in mind and not writing it down, you can more easily make excuses on why you are not making as much progress toward your goal and even persuade yourself that certain actions you’re taking are helping you to reach your goal when in reality, they aren’t really doing anything to help you reach it. Additionally, when you write down a goal, you are actually committing to it. If you write down the goal on a piece of paper and put it on your work space, that piece of paper isalways right there, reminding you of what your goal is. You see it, and your mind is immediately reminded of the goal you set, giving yourself a boost of motivation and determination to redouble your efforts to achieve that goal. Similarly, if you writedown the goal in a Notepad file or similar program file, it will always be right there (provided you have the file open, of course), reminding you of what the goal is and giving you a “boost” in terms of redoubling your efforts to achieve that goal. Inaddition, it’s much harder to dismiss a piece of paper or a Notepad file than it is to just move the goal to the far reaches of your mind and not think about it; this is why most successful people actually write down the goal they have in mind before beginning work to achieve it. Writing down your goal can also lead you to breaking down the goal into more manageable parts as we discussed in the last chapter. Many long-term goals seem to impossible to achieve on the surface, but when we break them down into more manageable, short-term goals, the long-term goal seems more attainable than at first glance. All of these reasons show the importance of writing down your goals. You may think that writing down a goal doesn’t do much, but it actually commits you to achieving that goal because you took the time to write it down, and the fact you can’t easily dismiss a piece of paper or text file as easily as you can a thought in your head makes it harder to make excuses over why you are not making as much progress or doing actions that really aren’t helping you to reach your long-term goal. Therefore, in this chapter, you have learned why it’s important to write down your goals, including committing to the goal, not being able to easily dismiss it as you can a thought, and the fact that you can easily break the goal down into more manageable parts (i.e. short-term goals) when you write down the long-term goal on a piece of paper or in a text file. In the next chapter, you will learn how to define your goals so that you know what you want to achieve and so that you can achieve them. Chapter 4: Define Your Goals In the last chapter, you learned the importance of writing down your goals and how it can help you to achieve them. As was mentioned at the beginning ofthis book, you need to define your goals in order to reach them. Just as you have to decide where you are going in an automobile before you can get there, similarly, you have to decide what goals you want to achieve before you can actually achieve them. Therefore, in this chapter, you will learn how to define your goals so you can actually achieve them. A goal is a desired result or achievement you want to reach. Therefore, you need to decide what you want to achieve in your life. You need to decide what you want to be remembered for and what actions in your life you want to do to reach this goal. In determining what goals you want to achieve, ask yourself what really drives you, what motivates you to get up in the morning. Is it your family? Is it your career? Is it the environment? Is it wealth? Is it something else? You need to decide what really matters to you, then decide what you want to achieve to exemplify what really matters to you. If the environment really matters to you, do you want to earn a degree in a field related to protecting the environment? Do you want to earn a position at a company that is committed to protecting the environment? Do you want to start your own company whose mission is to protect the environment?

Table of Contents Introduction...3 Chapter 1: Exploring Habits And How They Work..4 Chapter 2: Good Habits Versus Bad Habits And In Between.......6 Chapter 3: Define Bad Habits And Phase Them Out Of Your Life........9 Chapter 5: How To Form Good Habits And Make Them Stick.11 Chapter 6: Set Up A Support System To Stay On Track...13 Chapter 7: Start Small And Create Wealth One New Habit At A Time15 Chapter 8: Rinse, Repeat And Maintain.......17 Conclusion...19 Sample Content Preview Chapter 2: Good Habits Versus Bad Habits And In Between You learned in the last chapter that a habit is an “acquired behavior pattern” that is repeatedly followed until the action almost becomes involuntary to where you are almost unaware of the repeated action. Youalso learned the three-step “habit loop” process that leads to us acquiring habits, and that it takes a considerable amount of time to form a new habit. Note that this holds true for both good and bad habits. In truth, the only real difference between good and bad habits is that the acquired behavior pattern is a good action or a bad action as defined by the majority of society. For instance, if you form the habit of shutting off the water while you are brushing your teeth, that would be considered a “good habit” because most consider that to be a good action that preserves the environment and saves on your utility bill. Conversely, if you form the habit of leaving the water on while you are brushing your teeth, this would be considered a “bad habit” because most consider that to be a bad action because it hurts the environment and causes you to pay more on your utility bill. However, both instances are habits-the process of forming them is virtually the same in both cases. Therefore, you need to determine what good habits you want to adopt, then repeat the good action that constitutes that habit repeatedly until you do it automatically without realizing it. Similarly, you need to recognize the bad habits you want to abolish, then avoid repeating the bad action that constitutes that habit continuously until you automatically do an alternative action instead that is considered better than that bad action. This involves doing alternative actions that “break” the bad action you repeatedly do-this is howyou will break the bad habit. Therefore, referring to our previous example, if you want to stop running the water while you are brushing your teeth, you need to recognize that you do it, then take alternative action(s) to stop running the water while youbrush. So, instead of letting the water run, you consciously reach for and turn off the faucet before you begin brushing your teeth. At first, you will need to mentally tell yourself to reach for the faucet and turn it off before beginning to reach for the toothbrush and moving it around your mouth. This is where you are in the “in between” stages between breaking a bad habit and adopting a good habit. You are attempting to break the bad habit of leaving the water on while you are brushing your teeth, but because you have done it for so long, you still have a tendency to do the actions necessary to leave the water on if you don’t think about turning the faucet off. As has been mentioned, a habit is an almost involuntary action to where you almost don’t even realize you’re doing it, so your brain is still “wired” to leave the faucet on while you are brushing your teeth; you have to mentally tell yourself to reach for the faucet and turn it off. Over time, as you continually reach for the faucet and turn it off before brushing, your brain will become “wired” to automatically reach for the faucet and turn it off before you brush; this is when you know you have formed a new good habit of not running the water while you are brushing. You no longer have to mentally tell yourself to reach for the faucet and turn it off; you’ll just automatically do it without even realizing it. As mentioned in the last chapter, it will take time to “rewire” your brain to dispose of the bad habit and take up the new good habit. It varies for everyone in terms of the amount of time it takes, and it also depends on the action involved. Actions that take more effort will take a longer period of time to adopt as habits compared to those actions that take less effort. Therefore, reaching over to turn off the faucet before brushing will likely take less time to adopt as a new habit as compared to altering your business model to spend less money and make money, since altering a business model involves many complicated steps as compared to turning off a faucet before brushing. Case in point, habits, both good and bad, are not formed overnight, and take considerable effort to form. Remember that the brain wants to expend less mental energy and be able to use that energy for otherpurposes while doing the habitual behavior; that’s why habits form in the first place. You learned in this chapter that good and bad habits form virtually the same way-through time and repeated action of the behavior. The only real difference betweenthe two types of habits is that the behavior is either considered good or bad by most of society. In between the two types of habits is when you are trying to rid yourself of a bad habit and replace it with a good habit. In the next chapter, we will look more at what bad habits are and how we can rid them from our lives. Chapter 3: Define Bad Habits And Phase Them Out Of Your Life As we discussed in the last chapter, the only real difference between good and bad habits is that the behavior is consideredgood or bad by most of society. However, both good and bad habits are formed in the same way: Through repeated action to where the action almost becomes involuntary and the brain focuses its mental energy elsewhere because the action is almost automatic. As a result, bad habits are behaviors considered bad by most of society and are repeatedly done by the person. The person needs to realize the bad action that he/she continues to do; this is the only way he/she is going to be able to take alternative actions needed to remove the bad habit from his/her life. As was discussed earlier, oftentimes, we don’t even recognize the habits we form; this is where others will usually notice them and mention them to us. We become so immune to the action because it seems so natural to us that others usually have to point out the action to us. In most cases, the action is negative, and they are pointing it out because it’s an issue we have to correct. Now that we are aware of the repeated bad action, we can take theneeded steps required to break this bad habit and replace it with a good habit. As has been mentioned before, this will NOT be an overnight process, and depending on quickly you adopt new habits and the complexity of the action(s) involved, it could takea few weeks to several months to adopt the new habit. Therefore, the removal of an old bad habit and the replacement of it with a new good habit will be a gradual, continuous process, so keep working at it, as it is likely you’ll fall back into doing theold bad habit a few times before finally moving toward replacing it with the new good habit. In our previously mentioned example, we want to stop running the water while we brush our teeth, both to preserve the environment and to save money on our utility bills. We’re so used to running the water that it has become virtually automatic for us to do it. We need to recognize the action and then take the needed steps necessary to adjust the behavior so that we stop the bad habit and replace it with a good habit, a more preferable action as deemed by society (i.e. we need to turn off the faucet before we brush our teeth). The needed steps are replacing the bad action-running the water while brushing our teeth-with a better action as deemed by society-turning off the faucet before brushing our teeth. This means we need to mentally focus on adjusting our routine by turning the faucet off right after we put the toothpaste on the toothbrush and turn on the faucet to put some water on the toothpaste. Our natural tendency due to our bad habit is to put the toothpaste on the toothbrush, turn on the faucet to put some water on the toothpaste, and immediately begin brushing. As mentioned before, it will take a period of a few weeks to several months to phase out the bad habit. The exact time it takes will vary by person and also vary by the action that is to be altered. If the action is relatively simple, it will take less mental energy to change it, so it will take less time to adjust the behavior, end the bad habit, and create the new good habit than if the action is more complex. In this chapter, you have learned that bad habits are repeated actions that society deems as being bad. Phasing them out of your life and replacing them with a better action will take time and a determined effort, especially if that action is more complex. In the next chapter, you will learn more on how to form good habits and have them stay with you for the long term.

Table of Contents Section 1: Video Marketing Basics Chapter 1: What is Video Marketing all about? 07 Chapter 2: Shocking Video Marketing Facts to Consider 12 Chapter 3: Types of Marketing Videos 16 Section 2: Video Marketing – Step by Step Chapter 4: Researching for a hot “business related” topic 22 Chapter 5: Creating you video 29 Chapter 6: Optimizing your video 36 Chapter 7: Publishing your video 39 Chapter 8: Advertising your video 42 Section 3: Advanced Video Marketing Chapter 9: Manual vs Automated Video Marketing 46 Chapter 10: Video Marketing Automation Tools 50 Chapter 11: Video-Affiliate Marketing 55 Chapter 12: Advanced Video Marketing Strategies for Social Media 58 Chapter 13: Green Screen Video Creation 61 Chapter 14: Paid Facebook Video Advertising – Step by Step 64 Chapter 15: Paid YouTube Video Advertising – Step by Step 68 Chapter 16: YouTube/Google Video SEO Ranking – Step by Step 71 Section 4: Additional Tips to consider Chapter 17: Dos and Don’ts 75 Chapter 18: Premium Tools and Services to consider 79 Chapter 19: Shocking Case Studies 83 Chapter 20: Frequently Asked Questions 90 Conclusion 94 Top Resources 95 Special Offer 96 Sample Content Preview In fact, video marketing’s status as the “go to” favorite of online marketers can be attributed to how it allows them to easily capture the attention of prospective clients within seconds, while also creating a powerfully engaging experience that is impossible to replicate with static media. Because of this, video marketing is the perfect format to achieve any type of marketing goal and to go well beyond what other online marketing formats can achieve. The only catch about video marketing is that it can be quite complex for some to produce, but its benefits clearly outweigh whatever learning curve that marketers have to go through at first. And peeling off the layers of complexity out of video marketing is our goal, and that is why you are watching this video in the first place. What Video Marketing can do for your Business We all know that the hardest part about any marketing venture is getting people to pay even the slightest bit of attention to it, and many marketers have found that any given marketing campaign can easily become a double-edged sword when implemented incorrectly. This is especially true when businesses try to use online marketing to go viral, thinking that doing so is the best way to attract leads and sales, not knowing that going viral can simply leave them with a million-impression trail with zero sales to show for it. But the good news is that using video marketing as a business can easily help you to go viral and send your marketing message across at the same time. That is because video marketing is, at its very heart, a storytelling format for your products, services and offers. Also, video marketing has the advantage that it can engage users within the first ten seconds of video, something that is not possible with other marketing formats. So for example, if a lead ignores your display ads once, they will ignore them for good even after you retarget them. With video marketing you have a ten second window to show off value to your leads, and when they engage that way they are very likely to remember your brand later no matter what. Another benefit of video marketing for your business is that it can easily complement your other marketing efforts, as you can easily embed marketing videos on blogs, websites and even on third party advertising! Also, marketing videos have the unique advantage of being shareable. In other words, it means that people can share your marketing videos with others without much effort, and the best part is that marketing videos are very likely to be shared on high traffic channels such as social media, instant messaging apps and blogs. Video marketing will allow your business to adopt a much more humane identity by giving you a way to associate your products or services with lifestyles, activities, hobbies, careers and so on, which will foster a deeper, more personal connection with your audience. One big benefit of video marketing that is not often discussed by online marketers is that it can be a powerful search engine optimization tool. On one hand this is due to the nice amount of meta data that it will allow you to stuff it with such things as titles, descriptions, tags and links. Speaking of links, another SEO benefit of video marketing is that if you create attractive, shareable video content, people will start posting it on websites, blogs, and other online channels, which will give your videos a boost in search engine rankings, which will in turn help your business to be discovered on searches related to your video marketing content. Lastly, video content is preferred when it comes to any customer base, as it has been found that four out of five people prefer to have their marketing content delivered through video instead of any other medium as it is way more engaging and entertaining. Want to learn more awesome stuff about video marketing? Follow us in our next chapter to check some shocking video marketing facts that will surely help you to jump start your curiosity about video marketing! Chapter 2: Shocking Video Marketing Facts to Consider The world of online marketing is a world full of opportunities for those eager enough to try, and you can thank this far reaching potential to the way it has been designed to allow you to use the internet to take your business to wherever you please. And there is no better way to illustrate this wonderful approach at marketing than video marketing itself, which allows you to use video content as a way to deliver your marketing message across while creating a positive impact on the people that see it on any given channel. So in this video we are going to introduce you to some amazing facts about video marketing, stuff that you might not know and that will open your eyes to how powerful it really is as far as online marketing goes.

Table of Contents INTRODUCTION 4 WHAT IS INSTAGRAM AND HOW DOES IT DIFFER FROM OTHER SOCIAL MEDIA PLATFORMS 5 INSTAGRAM IS VERY VISUAL 5 INSTAGRAM IS USED ALMOST EXCLUSIVELY ON MOBILE DEVICES 6 WITH INSTAGRAM IT’S QUICK AND EASY TO INTERACT 7 INSTAGRAM INTEGRATES WELL WITH FACEBOOK ADVERTISING 7 HOW TO GET STARTED WITH INSTAGRAM 9 SIGNING UP FOR INSTAGRAM 9 POSTING ON INSTAGRAM WITH PURPOSE 10 FINDING YOUR INSTAGRAM AUDIENCE 11 START TO GROW YOUR FOLLOWING WITH YOUR EXISTING READERS 12 HOW TO GROW YOUR INSTAGRAM AUDIENCE 13 POST REGULARLY WITH YOUR TARGET AUDIENCE IN MIND 13 USE HASHTAGS 14 RUN INSTAGRAM CONTESTS 14 PLAY WITH PAID ADVERTISING 15 LEVERAGE YOUR CUSTOMERS TO GROW YOUR INSTAGRAM AUDIENCE 16 COLLABORATE WITH OTHER INSTAGRAM MARKETERS 16 DON’T GET DISTRACTED - STICK TO YOUR NICHE 17 REMEMBER: QUALITY OVER QUANTITY 17 HOW TO MONETIZE YOUR INSTAGRAM ACCOUNT 19 THE CLICKABLE LINK PROBLEM 19 PAY ATTENTION TO YOUR PROFILE 20 CHANGE THE LINK IN YOUR PROFILE FREQUENTLY 20 USE EASY LINKS 21 GIVE THEM A GOOD REASON TO LOOK FOR YOU 22 FOCUS ON RESULTS AND GOOD IMAGES 22 CONCLUSION 24 Sample Content Preview Instagram Is Very Visual Let’s start with the obvious. Instagram is a very visual platform. It’s all about sharing photos and images. It’s about showing off where you’re at, what you’ve got, and what you’re doing. Pictures can be a great storytelling medium. I'm sure you've heard the saying that a picture is worth a thousand words. If you're a writer or speaker, this can be a bit of a challenge. Being able to teach or tell a story with a picture is a new craft, but certainly something you can learn and leverage. Since everyone learns and consumes information differently, it's good to have an Instagram presence, no matter what your business is. A portion of your target audience is visual learners, and they will gravitate to a visual platform like Instagram. A great starting place to learn more is to open up a personal Instagram account, follow a few people and brands you like and pay attention to how they use images to tell a story. You can learn a lot by just observing what others are doing to grow their followers, encourage engagement, and market on Instagram. Instagram Is Used Almost Exclusively On Mobile Devices The next big difference with Instagram is that it is almost entirely used on mobile devices. From there we can narrow it down even more, and I think it's fair to say that most people use it on their smartphone. While other social media platforms are often accessed across multiple devices from desktop and laptop computers to tablets and phones, Instagram is built to work on a smartphone with a built-in camera, and that's still how most people use it. While this certainly makes it different, it isn’t necessarily a bad thing. You know from the beginning that you are reaching mobile users. That means you can make sure your images are mobile friendly and that the text and call to action you use takes this into account as well. You know that it's not easy to copy and paste, for example, so you use easy to remember and type short links in your descriptions for example, or refer back to the link in your profile. When it comes to copywriting, and yes, every bit of content you create to gain more exposure and particularly calls to action are copywriting, it helps to know as much as possible about your audience. The fact that they use Instagram tells you that they like visual content and that they are on a mobile device. That's good info to have. Last but not least, this means that you can get in front of them more often. The average person checks their mobile phone 76 times per day. That means you potentially have 76 chances to get in front of your target audience. Of course, not every single interaction includes Instagram, but it's a lot more than on any other type of device. I’m pretty sure you don’t boot up your computer or open your laptop that often. Being in the palm of their hand whenever and wherever they are with their smartphone can be a valuable asset and helps you get your brand and your message across anytime anywhere. With Instagram It’s Quick And Easy To Interact Another huge advantage with Instagram is the fact that it’s easy to interact and connect with content and brands. All your followers need to do to connect with you is to open their app, and like or comment on your images. The easier it is to interact, the more they will do it and start to forge a connection with you and the content you’re sharing on this platform. Instagram does an excellent job at making it as easy as possible. They even give Instagram users the opportunity to connect and communicate with you one-on-one through Direct Messages (DMs). I don’t have to tell you how valuable it is to have potential customers reach out to you directly. These could be your most valuable future clients. Last but not least, let's not forget how easy it is to use Instagram in general. It's so simple to open up the app and browse through the content feed that we all do it and do it often. It's also very easy to snap a picture and post it to Instagram. The easy user interface is a huge benefit and something that keeps everyone coming back for more. Instagram Integrates Well With Facebook Advertising Let's talk about one more big advantage of using Instagram that makes it stand out from the crowd when it comes to social media marketing. It's the fact that Instagram integrates very well with Facebook advertising. Social media marketing is all about growing your reach and finding your target audience online. You want to be visible and make sure the people 7 looking for what you have to offer can find you. One way to make that happen is to pay for online advertising. The most cost effective and efficient way to do that right now is Facebook Advertising. Since Instagram integrates well into this existing platform that you may already be using to buy traffic, it only makes sense to broaden your reach and connect with more potential buyers, subscribers, and clients. All in all, Instagram is a unique social media platform with some very distinct advantages that you can leverage through your online marketing. We’ll go into more detail on how to do just that a little further on in this eBook. For now, I want you to realize that it is something worth looking into, and more importantly, that you should have an Instagram presence to meet your future customers where they are already are. In the next chapter, we’ll briefly go over the basics of getting started with Instagram for your business. Even if you already have a personal Instagram account, I encourage you to give the next chapter a quick read. There are a few key things you need to get right to make sure you will benefit and profit from your business Instagram account. How To Get Started With Instagram Ready to get started with Instagram? If you’re completely new to this particular social media platform and app, I recommend you set up a personal account and just play around for a few days to get comfortable with the interface and how things work. Signing Up For Instagram The easiest and best way to sign up for Instagram is to download the app on your smartphone. You can find it in the App Store, Google Play Store, or Windows App Store on your device. Download and install the app. Once you open it, you'll be asked to either log in or create a new Instagram account. Tap "Signup, " and you'll be given two choices. You can register a new account with an email address, or you can log in using your Facebook account. Both ways work well, and they are both quick and easy. For the purpose of this report, let's walk through the steps of setting up a new Instagram account with your email address. Enter your email, and tap next. You’ll be prompted to create a username and password for your new account. Fill out your profile information, click on “Done” and you’re all set. The whole process takes no more than a minute or two. Next, let’s talk about your Instagram profile. Make sure it is a public profile if you’re using Instagram to market your business. The whole point is to be able to be found. The default setting is public, but it’s worth double checking if you’re not sure. Next, make sure your username is your brand and something that's easily searchable and findable. If you're the "Blue Widget Guy," having some variation of that band name as your Instagram name is ideal. You can edit your username if needed from the profile page. Profiles are all about making a great first impression and showing that you’re a real person behind the brand and the business. Use a real photo of yourself to build trust. Put some thought into writing your bio. You want it to appeal to your target audience and tell them at a glance what you, your business, and your Instagram feed are all about. Look through other successful brand profiles and those of your competitors for ideas on what to do. Last but not least include a link to a landing page in your profile. We’ll talk more about how to use this one clickable Instagram link for marketing purposes more later on in this guide. For now, you could have it point to your main website, or even better to a lead page with a relevant offer that entices Instagram users to sign up for your email list. Posting On Instagram With Purpose With the profile all set up, it’s time to start posting on your new Instagram account. You may be tempted to not put a lot of thought into those first few images since you don't have much of a following yet, but it's a good idea to have a solid branding and content marketing strategy in place from day one. You'll be surprised how many people will look through those original posts down the road as they come across your account and your profile. Get very clear before you start your posts about the purpose of your overall Instagram marketing strategy. What type of people do you want to attract to your business? What do you want them to do after they look at each picture? Maybe you want them to get curious about your products and click through to your store to learn more. Maybe you want to give them a taste of the lifestyle that’s possible if they follow your advice and send them to your introductory coaching program. Maybe you want them to identify with a particular “tribe” and get them to join your Facebook group, forum, or sign up for your list.

Sample Content Preview A habit is something that only comes via time and repeated action. We often don’t even recognize ourselves as doing a bad habit until usually someone else points it out. The brain likes to develop these habits because it can conserve its mental energy toward another task while it engages in the habit.Wealth Building Habits Good Habits Versus Bad Habits And In Between In truth, the only real difference between good and bad habits is that the acquired behavior pattern is a good action or a bad action as defined by the majority of society. • You need to determine what good habits you want to adopt, then repeat the good action that constitutes that habit repeatedly until you do it automatically without realizing it. • You need to recognize the bad habits you want to abolish, then avoid repeating the bad action that constitutes that habit continuously until you automatically do an alternative action instead that is considered better than that bad action. It will take time to “rewire” your brain to dispose of the bad habit and take up the new good habit. Actions that take more effort will take a longer period of time to adopt as habits compared to those actions that take less effort. Define Bad Habits And Phase Them Out Of Your Life Bad habits are behaviors considered bad by most of society and are repeatedly done by the person.We become so immune to the action because it seems so natural to us that others usually have to point out the action to us. Breaking or overriding the bad habit will NOT be an overnight process, and depending on quickly you adopt new habits and the complexity of the action(s) involved, could take a few weeks to several months to adopt the new habit. How To Form Good Habits And Make Them Stick When you have a bad habit and want to replace it with a good habit, you need to consciously be aware of the bad habit and know what action you need to change to turn the bad habit into the good habit.Wealth Building Habits • We need to determine what alternative action we must take to eliminate the bad action. • We must repeat the positive action many times before it will become ingrained in our actions and we start doing this new behavior automatically without realizing it. This is when the bad habit will be erased and the good habit is established. Set Up A Support System To Stay On Track It’s quite possible you will do the old bad habit a number of times while trying to integrate the new good habit to override the bad habit. • A support system can be helpful in ensuring you stay on track into integrating the new habit into your regular routine. • A support system can include family and friends who can check in on you and ensure you’re sticking with the new good habit. • A support system can include a memory device, such as tying a piece of string around your forefinger, to remind you to do the good action/behavior, not the bad action/behavior. Start Small And Create Wealth One New Habit At A Time Most people will attempt to make massive changes to their lives instead of just trying to make one simple change. The problem with the massive change approach is that people often try to do too much, get overwhelmed, lose motivation and enthusiasm for it, then revert back to their old habits and routines. It’s better to successfully integrate a new habit instead of trying to implement 3-5 new habits and only doing them occasionally, while still doing your old habits here and there. • The amount of effort needed to successfully implement a new habit will directly impact how much time it takes to successfully implement that new habit. Wealth Building Habits • If the new habit you want to adopt is complex and substantial, you should expect to take more time to successfully integrate it into your regular routine.

Sample Content Preview People need to learn what makes them “tick” when it comes to what interests them. What inspires you to really raise your game and increase your performance, focus, and effort to attain your goals? Really evaluate yourself and see what inspires and motivates you to push yourself harder and reach for your goals. Once you can answer what form(s) of motivation inspire(s) you to reach farther and work harder, you will have an easier time knowing what goals will interest you and inspire you to work harder and do more. Find Inspiration In What Surrounds You Inspiration is defined by Dictionary.com as “a thing or person that inspires.” We all will experience periods of lower motivation, especially if we are experiencing less success than we anticipated or moving more slowly toward our goals than we anticipated. • The key is to keep the motivation high, as it’s really our “fuel” to attain the goals we want to achieve. We need to look around at our environment and see who or what can inspire to keep our motivation and enthusiasm up to attain our goals. There are often many examples that can help us improve our performance. If, by chance, there aren’t any forms of inspiration in your environment, or if these examples aren’t helping enough, that may indicate you need to change your environment (i.e. change your job, move to a new location, etc.). Establish A Successful MindsetMotivation Made Easy It’s virtually impossible for anyone to do their best work and achieve the goals they want when they have a negative outlook. It is vital you have a positive, successful mindset in order to give you the best chance to achieve the goals you wish to accomplish. Look back upon your life and think about your recent successes to help boost your outlook and mindset. Talk to family/friends/psychologist/counselor to help boost your outlook and mindset if you need external help.Listen to inspirational music and CDs/DVDs to help improve your outlook and mindset. Align Your Values With Your Work We need to know what motivates us to strive harder for our goals and achieve them.We also need to know what we truly value so that we can be driven by it. • We all have an innate tendency to not work as hard or not do as much for a company if their values run contrary to ours. To work hard for achievement, incentive, and even out of fear for a company whose values run contrary to ours would cause us to not be true to ourselves, which hurts our motivation. When you work for a company or run a business that appreciates the same values that you do, you feel more inspired and motivated to do more for that company or business, to strive more for them to succeed. This leads to you wanting to achieve more and grow more, as you are being true to yourself and advancing the causes and values you believe in. When you work for a company or run a business whose values align with yours, it’s likely you will meet people who have similar values, which can magnify your power and influence to affect your power in a way that brings your values and ideals to the world at large more easily. Motivation Made Easy Surround Yourself With Successful People When we are surrounded by successful people, their positive “can-do” attitude, inspiration, and habits can rub off on us and improve our ability to perform the tasks we need to complete in order to achieve our goals. Their positive attitude will enable us to remain motivated and focused on the task at hand and complete it to the best of our ability. When we are surrounded by negative people and people who are no more experienced than we are, it’s hard to remain motivated and positive. Being around positive, successful people can help us to increase our motivation and strive harder to achieve our goals. Successful people can give us advice and information to help improve our skills and our outlook, giving us a greater chance to succeed at reaching our goals.

Table of Contents Chapter 1: Why Content Marketing Matters ... 4 What is Content Marketing? ... 4 Chapter 2: Why Content Marketing is Crucial for Selling..... 7 How Content Marketing Creates Fans and Buyers .... 8 An Example: Thai Lopez ... 10 Chapter 3: The Logistics and the Numbers .. 13 Types of Content Marketing . 13 Frequency, Length and More Factors . 15 Chapter 4: Creating the Best Content ... 19 How to Write Good – The Anatomy of a Great Blog Post ...... 19 Why Infographics Are Fantastic for Internet Marketers . 23 Why Your Brand is Crucial for Your Content..... 24 Chapter 5: Marketing Your Content 26 Your Articles As Products - How You Should Really be Selling Your Site Content .... 26 Guest Posting .. 31 Chapter 6: Getting More Content ... 35 How to Get Your Visitors to Write Your Content For You 36 Your Guide to Fast and Effective Content Curation. 38 Chapter 7: Tools and Resources for Your Content Marketing ... 40 Chapter 8: Closing Words on Content Marketing – More Reasons it’s Perfect for Your Marketing Strategy .... 43 There’s No Time Like the Present ... 46 Sample Content Preview Chapter 2: Why Content Marketing is Crucial for Selling Content marketing doesn’t only ensure greater loyalty and give you a big audience to sell to though: it also gives you more impact and authority. Think about your favorite celebrity. Someone that you really look up to, whose work you admire and who you think has got their life up together. Imagine if they recommended a certain item of clothing, or a certain health supplement. Would you be more likely to buy it? The answer for the general population is a resounding yes. This is why the shoe that Under Armor designed with huge online influencer Dwayne Johnson was the fastest selling of 2017. The shoe: The Rock Delta, had the considerable advantage of being recommended by someone with a huge audience and a huge amount of authority and trust within that community. The objective of content marketing is essentially to build that kind of trust and authority directly. Instead of working with an authority, you are going to become that authority. Take a look at someone like Tim Ferriss, Pat Flynn or even Tony Robbins. These are people who offer value through their blogs and their videos so that when they have something to sell, they have millions of people waiting to buy from them. Everything they release is a hit, which is because of the groundwork they put in at the start. The same goes for YouTube personality Elliott Hulse, or bodybuilding site T-Nation.com. These are sites with fans not just readers. How Content Marketing Creates Fans and Buyers We’ve seen the basics of how content marketing works, but now let’s dive into it in a little more detail. What is the precise process that converts a first-time visitor into a rabid fan? How does content marketing take someone from a ‘cold lead’ all the way to a ‘buyer’? Well first, the content is what will help your new visitor to discover your site. They will search for a specific topic and your site will come up in the search results, or perhaps they will see a post from you on Facebook that a friend has liked. Either way, they’ll then click on the link and read your site but this alone isn’t going to be enough to turn them into a real fan. In fact, they’ll likely just leave your site and not come back! They will probably scroll down the page so fast they don’t even see your logo and then they’ll just navigate away as soon as they’re done. Days, weeks or months will pass and the same thing will happen a couple more times. By coincidence, they will end up on your site. It’s at this point they’ll start to recognize some of your branding and they’ll note that you are running a pretty decent gig here. They’ll make a note of the name of your brand and the next time they search on Google they’ll look for your site’s name in the search results. If they continue to be impressed, then they’ll eventually consider actually bookmarking your page or just occasionally checking the homepage to see what’s new. It’s at this point that they might subscribe or that they might follow you on Facebook or Twitter. And it’s at this point that you just took your visitor from being a cold lead to being a very warm lead. And now, when you come to sell something, they will be highly likely to be interested. Not only will they be the first to hear about it, because they’re reading your content regularly; now they’ll also know who you are, they’ll trust you to be able to deliver high quality content and they’ll know that you know your stuff. Imagine if you read the website of a photographer every week and the photographer shared tips about how they create the perfect photos, what tools they use and how every job is important to them. If you read this often enough, you’ll likely come to respect that photographer’s point of view and you’ll know at least that they have a deep understanding of their craft and they take it seriously. Now imagine that you need someone to take some photos for your website, your wedding or another event. Who would you consider asking first? (Assuming they were local.) This is the power of content marketing and it’s something that you can see used effectively in countless sales funnels and by many other marketer. Think of it this way: if you landed on a website and the very first thing it did was to try and sell you something, what would you do? You’d probably leave! You never asked to buy something and more to the point, you have no reason to trust the person selling. It looks like spam and you leave. This is considerably different from being a long-time reader of a blog and then learning that the writer also has a book out. This is a much less invasive way of discovering a product and more to the point, you know something about that blogger, you know that they know their stuff and you can trust them. They have built a brand through their content marketing and that means you’ll feel much more comfortable handing over your cash. 10 I like to think of this in terms of dating. Trying to sell to someone without first establishing trust and authority is just like approaching a stranger in the street and asking if they’ll come home with you! They don’t know you, they don’t trust you and they’re be annoyed at the interruption to their day. But if you have done the ground work by chatting, dating and demonstrating you’re a nice person, then you’ll earn the right to ask them home. An Example: Thai Lopez Let’s take a look at one example: Thai Lopez. Thai is a controversial digital marketer and a house-hold name thanks to his series of adverts that show on YouTube before other videos. He is responsible for the ‘hear in my garage’ meme that has been doing the rounds online and if you’ve spent any time online, chances are you will have encountered him. While you might find Thai’s in-your-face marketing strategies to be irritating (like most people do), the reality is that they work. We know they work, otherwise he wouldn’t have been able to make so many using the profits from his previous videos! The success partly comes from how annoying the videos are. Thai is bragging about his sports cars and books and his attempts at authenticity are so thinly veiled that you can almost feel the slime. This is all part of his strategy of course – as Trump showed us, no publicity is bad publicity. Being irritating and controversial gets people talking and that is great for business. But what you can also learn from Thai is a pretty immaculate example of content marketing. Content marketing does not just mean blog posts. It also means video, pictures and really anything that can be considered content. The first video from Thai then is an example of content. This is the point at which the viewer is a cold lead. They didn’t ask to be watching this and they have no reason to want to stay tuned. The first thing Thai does then is to establish authority. He does this by showing off his cars, by referencing the fact that he gave a TED talk and by talking about money a fair amount. Now the audience knows he knows his stuff. He shares some of his personal back-story too in order to establish trust. The next thing he does though is to talk about another video: a free video that lasts over 50 minutes. This is important because the video is not only apparently great value (50 minutes for free!) but is also an opportunity for him to build more trust and authority. If Thai were to tell you to buy from him as soon as you watched the YouTube video, you probably wouldn’t. You’d ignore the video and carry on with your life. At this point, he hasn’t done enough to prove himself to encourage you to buy from him. But now imagine that you’ve just watched 50 minutes of content on top of that advert. Now you know just what value (I guess…) Thai is able to provide. You like what he has to say, you trust him and you’ve been given more reason to consider him an authority in his field. It’s only at this point that Thai will now begin to try and sell to his audience. By doing this, he has now earned the right to sell and the audience is more interested in buying from him. They’re hopefully now convinced that he is a money-making guru and if they want to achieve some of his success, they might consider investing in one of his books! This is a typical ‘sales funnel’, which in turn is any system that is designed to take someone from their first encounter with a brand all the way to wanting to buy from the creator. A funnel will almost always start with something free – a free taster – and then encourage more and more engagement right up until the point where it tries to make a sale. But this sales funnel – like all sales funnels – also relies heavily on content, making it an example of content marketing as well. If you want to build trust and generate sales from your own website or blog, then you need to mimic this process. And it starts with amazing content.