Table of Contents Introduction ...... 4 The Reason Super Affiliates Make So Much More Than Others? ......... 9 These Regular Affiliate Mistakes . 10 How Do You Choose Your Niche? ............. 11 Finding The Best Affiliate Programs .......... 13 Affiliate Programs, Which To Join? ........... 13 Getting Paid The Highest Rates ... 14 Pay per Lead Programs: 15 PPC: Get Paid for Sending Visitors to a Website .... 15 Recurring Income , How To Get Paid for the Same Sale Over and Over Again 16 Domains and Affiliate Marketing 17 Selecting Domains ......... 18 What the heck is SEO .... 19 Pay Per Click Strategies . 19 Choosing Pay per Click Networks 20 Content and Affiliate Marketing . 21 Getting Webmasters to Promote Your Site ............ 22 Blogs and Affiliate Marketing ...... 22 Promoting Affiliate Products on a Blog ..... 23 Ever heard of Podcasting? .......... 24 Affiliate Marketing with Videos .. 25 Affiliate Email Marketing ............ 26 Affiliate List Building ..... 27 Social Marketing: A Brief Overview .......... 28 Using Affiliate Feeds ..... 29 Call to Action ... 30 You Get What You Deserve ......... 32 Sample Content Preview How affiliates make money There are many different avenues affiliate marketers can take in order to see their profits roll in. Here you’ll find information on some of those which are not usually explained from the standpoint of beginner affiliate marketing strategies. Video Broadcasts Can you think of a better way to wow any prospective and current customers better than to provide them with your newly published, top-notch videos? Think of how excited they will be when they realize you are offering them full motion screen captures, demonstrating your hard work. This will definitely get them motivated to jump right in and purchase your product on the spot! It’s been proven time and again that by giving your customers something they can actually see in action can explode your sales almost instantly. Let’s take Camtasia for example. With no need for long training and education sessions to be able to use this system, it can be a profit-pulling addition to your affiliate marketing strategy line. This allows you to create stunning video sessions, from multimedia tutorials to step-by-step presentations which you can make available online. For your customers, it will seem like they are sitting right beside you as you show them exactly what they need to see and hear, step by step. With all of your customer’s senses engaged, stunning multimedia presentations are proven to increase sales. Skepticism is normally reduced, and complaints are minimized as a result of every fact and detail being included in the presentation. It’s easy to conclude the video with your site location for viewers to be redirected for more information. Publish value of informational productions are far higher than those which contain only text material. The ability to minimize any miscommunications is brilliant. You are instantly showing them what it was they wanted to know in the first place, giving them understanding and clarity of the entire essence of your affiliate program. Press Releases If you happen to have an upcoming event, or even newsworthy information related to your site’s primary topic, you may want to consider announcements in the form of press releases. An example would be creating a survey amongst your present visitors and customers. Ask them if they have had any successes or downfalls with a particular line of products which they have purchased from you. Write up a report on your findings, and then create a press release! If this is well written, you could easily find yourself with a dramatic rise in sales. It‘s also a great way to provide exposure for your affiliate business, at the same time as it provides exposure to the products you’re promoting. Blogging Blogs are wonderful business tools for so many reasons. This is the perfect way to reach out to your existing, as well as potential core audience on a regular basis. Your blog can also have a more personal touch to it, allowing your readers to feel like you are addressing them personally. Blogs are also an easy way to set up individual spaces for each of your affiliate products. Just as you would have individual websites, the same applies for blogs and your affiliate items. You are less likely to see any rise in profit margins if your blog is promoting a different item every second post. When it comes to search engines, they are quite attracted to blogs due to the constant change in information. Fresh content means better indexing on a search rating, thereby giving your particular blog potential for more visitors. More visitors, of course, mean the potential for more money. Can you picture yourself climbing the ranks yet? The problem many people encounter with this aspect is they start out strong, blogging regularly and obtain a great number of followers. Then, suddenly it appears the writing well runs dry. If you stop posting your regular content on your blog, you’re probably going to lose some of your clientele. One of the keys to your successful affiliate marketing ventures is to ensure you keep the lines of communication open. At this point in time, those lines are directly connected to your blog. RSS Feeds RSS is a means by which blogs can broadcast their content to a number of services and individuals easily and quickly. Your blogging software will probably be able to handle the creation process for your RSS feed automatically. However, having an RSS feed won’t do much good for your traffic statistics if nobody reads it. Therefore you must share your RSS feed with others, usually in the form of pinging. Another option for this is to submit your feed to any of the numerous RSS aggregators. One important point when using RSS feeds is to not forget to update. Make sure you remember to either ping using a mass-ping service or to manually alert RSS aggregators about your feed every time you update. Otherwise, you are losing some of the potential value of the feed. Make your feed itself a moneymaker! Some bloggers who are particularly interested in making their blog pay may want to consider using their RSS feed as a vehicle for advertising. Choosing Affiliate Networks While there are many horror stories about affiliate programs and networks floating around, there are ways to choose a good program to promote. The following steps will help guide you in making your decision, while steering clear of those which may not be completely legal in their practices. Find a program you yourself have an interest in. Chances are there are many others interested in the same program or products as well. Programs of high quality are normally a good choice. Look for those associated with several experts in that industry. If the program is offering real, viable products they are a better choice. The way you can determine if this is the case is by completing some initial research. When possible, try to contact some of the members and customers for testimonials on the credibility of the program.

Table of Contents What is Google AdSense?.5 How Google AdSense Works..6 How You Earn Money.8 How AdSense Can Help You Earn Extra Cash..9 How Much Will I Earn?..11 How Does Google AdSense Work?..12 It’s Easy!13 It’s Fast!.13 Work As Much or As Little As You Want.14 The Money is More or Less Passive.14 You Can Do Something You Love – And Get Paid for It..15 Easy Learning Curve.15 This is a ZERO Startup Cost Business!.16 You Can Get Started Now.17 Where to Go From Here17 Google AdSense Makes Sense for Your Business!.19 For Advertisers20 How It Works23 The Basic Steps:..23 AdSense Products.24 Benefits of AdSense.25 • The most advertisers means.25 The most robust targeting of any ad network26 Contextual targeting26 Placement targeting26 Interest–based advertising..26 Wide variety of ad formats..27 Flexible ad controls..27 Control how Google represents your inventory28 Manage how your ads are displayed..28 Powerful reporting tools29 Performance reports..29 Google Analytics reports..29 Additional monetization solutions30 Google AdSense Has a Downside?.30 #1: Illegitimate Websites..31 #2: Confusing Advertising Tunnels31 #3: Your success depends on successful SEO..31 How You Earn Money..32 Tips for AdSense Success..32 Guaranteed Success?34 Potential Issues Google AdSense..34 Getting the Most Out of Google Adsense..36 Setting Up Your AdSense Account36 Have questions38 IMPORTANT NOTES..39 Recap40 How Much Will I Earn?..42 Help with Google AdSense..43 Good luck with your Adsense Cash Flow!.45 Sample Content Preview Google bills those who win the bids and pay for advertising space. You then receive your payment based on the ads placed on your site and when/how often your site visitors are clicking on them. Many people find it hard to believe that there is no fee for creating a Google AdSense account and allowing AdSense ads to be placed on your website. But the truth is, they only pay you when the ads are being clicked, so if you think about it, this method makes sense. There is no need to pay them to advertise for others businesses. And in the same vein, they don’t pay you for simply placing the ads. There has to be positive activity in order for it to work on either end of the spectrum. The advertisers decide how much they are willing to pay for their ads (to be explored in Google AdWords) and you, as the one providing the advertising space, benefit from the ads’ effectiveness. AdSense is also more than just advertising. With Google AdSense, you can choose to include one or all of their “products” as a way to increase your profit-earning potential through targeted advertising. For example, you can choose to place AdSense ads within your site (which are customizable and of course, targeted); you can also choose to include AdSense searches within your site (which help users and bring you a profit at the same time); or you can choose to place Google AdSense ads in your feeds. It’s up to you which, if not all, of these options you choose, but no matter how you look at it, Google AdSense just makes sense for business. Remember, the more you take advantage of Google AdSense products, the more you will benefit from them! How You Earn Money Unlike the internet advertisements of old (largely banner ads, flashy boxes and annoying pop-ups), you earn money each and every time your site visitors click on a Google AdSense ad that is placed on or within your site. They do not have to purchase something in order for you to earn a commission. All they have to do is click! You no longer have to worry about busy, distracting, (sometimes obnoxious) internet ads crowding up your site. Instead, Google AdSense ads are text ads, which are proven to have a much higher click-thru rate than traditional banner ads. And in fact, there is much more to it. Google AdSense makes making money easy! If you are considering creating a Google AdSense account, here are some tips for success: Tip #1: Build a site with a professional look, tone and feel. Your business depends on the effectiveness of your website, so make sure it’s the best it can be from look and feel to messaging and ease of use. It’s important to also note that Google does NOT accept sites that are created using free domains, so be sure to register a unique domain through a reputable service. Tip #2: Your site should include valuable content. Your site should include language that is not only relevant to your target market, you’re your message should be enticing and provide valuable information. You want to convince your customers how valuable you are, not just hope they see it for themselves. On another note, Google will quickly recognize if your site is not legitimate, so be sure that your business is up and running to prove you are not just loading ads into your site to make money. Tip #3: Work on driving traffic to your site. Proper SEO techniques and keywords are absolutely critical when trying to top search engines. If you aren’t familiar with this process, be sure to learn more. It will serve you well moving forward. No matter what, driving traffic to your site is absolutely crucial for success. Tip #4: Set up your Google AdSense account. As previously noted, Google makes the entire process of setting up an AdSense account extremely user-friendly. They will walk you through the registration process and get you started with customizing and placing ads on your site in no time. They even offer valuable help tools and resources as you continue to grow and become more familiar with their products and services. Tip #5: Network! Network! Network! Nothing is better than word of mouth, so reach out to friends, family, peers, and colleagues to spread the word about your site. The more people who visit, the more people who will click on ads… and the more money you will make! So what are you waiting for? Get out there and grow your business. Build a quality site that looks and sounds great. Create a Google AdSense account and watch the money roll through the door… and the mailbox! You’ll be happy you did. How AdSense Can Help You Earn Extra Cash Advertising can be an extremely cost-effective way to grow your business… if it’s done well. After all, its very purpose is to let others know about who you are and what you do. The ultimate goal is to gain customers and increase revenue through attractive images, catchy slogans and hopefully, a quality product. Whether you are a small business owner, Internet marketer, not-for-profit organization or large corporation, advertising is a very critical part of what you do. There are many types of advertising to choose from, and depending on your business and your product, some advertising outlets may be more beneficial than others. From television to newspapers, billboards and radio, advertising opportunities have historically run the gamut from small and inexpensive, to large and exponentially costly. The Internet, in all of its worldwide reaching glory, is the perfect place to advertise for almost any business, as you have the best chance of reaching the most people. And what’s more, you can target your market through multiple tactics, including Search Engine Optimization (SEO), keywords, and simply choosing when and where to place your ads. Much like you would choose which magazine to run your advertisement in, you can often choose which websites your ad will appear on, or which directories you will be listed in. For Google customers, there are many options for advertising, including: • Google AdWords for those looking to create ads/advertise • Google AdSense for those looking to include targeted ads on their website(s) in order to earn money Google’s advertising opportunities are perfect if you are looking to make money without investing a lot… if any cash up front. When a business chooses to place AdSense advertisements on their website, advertisers benefit from relevant and targeted placement, making sure their advertising only costs them money when it is actually working. What a novel idea, right? It makes so much sense, yet often, advertising does NOT work this way. Google will only charge an advertiser when their ads are being clicked. Every time a web user clicks on a Google AdSense ad, the website owner who placed it there receives a commission and the advertiser is charged for the click. It’s one, big interconnected web of logical advertising that benefits everyone involved. So, how is Google AdSense good for advertisers? It’s a simple advertising solution. It’s effective. It allows for maximum exposure to a targeted audience who are inherently ingratiated toward your product and/or service. And the bottom line is that it really does work! Most importantly, it helps us all increase sales and ultimately, make more money. For advertisers, of course you pay for your ads (but an extremely low fee) but the benefit of increasing visibility and gaining new customers from those ads far outweighs the minimal cost. Afterall, that is the very purpose of your advertising in the first place, isn’t it? So take advantage of this extremely cost-effective advertising outlet and let Google AdSense help you along your journey to growing your business and your revenue stream!

Table of Contents Table of Contents 3 Introduction 5 Profit from Social Media 6 Growing Your Following 11 Increase Engagement 15 Conclusion 17 Resources 18 Sample Content Preview Growing Your Following The most important element of this process is growing your following on social media to the highest number you can manage while making sure those followers are “real” followers and carefully cultivating a specific image. Having a million followers isn’t going to do you much good if those people don’t engage with your posts—liking, sharing, and, most importantly, taking action. As you grow your following, you want to make sure you’re doing so organically rather than simply paying for followers. Sure, paid followers can, on occasion, be productive. For example, Facebook ads can be a great way to get real followers who are interested in what you have to offer. But generally it’s not advisable to pay for followers, because they are often just bot accounts set up strictly for the purpose of following other accounts for money. You’ll also want to ensure you’re branding yourself to some specific type of niche to make sure you get followers who are interested in something specific. Not sure what I mean by “branding” yourself? Let’s take a look at some popular people in social media to see what we can learn from the way they’ve structured their profiles—their personal branding. Kim Kardashian Love her or hate her, Kim Kardashian has become one of the shining examples of what is possible through social media. She typically posts selfies, along with information about fashion and cosmetics, and pictures of her famous family. She has well over 100 million followers between her major social accounts, and she’s reportedly paid as much as $200,000 for a single tweet! She’s done a great job branding herself in the fashion and cosmetics industries, and she has a very strong engagement from her followers. The other Kardashian sisters also have very strong social media presences, and they also command extremely high fees for mentions on their social media accounts. George Takei George Takei made a name for himself as Hikaru Sulu on Star Trek in the 1960s, and has since become a gay icon. He posts regularly on Facebook (where he has nearly 10 million followers) and other social media about such topics as marriage equality, his time in an internment camp during WWII, and he posts a variety of witty memes that keep his followers highly engaged. He’s shown that posting funny memes can actually build you enough of a following to get important messages out there and have them actually get attention, too! PewDiePie If you’re into video gaming, and maybe even if you’re not, you’ve probably heard of PewDiePie (pronounced pew-dee-pie). He’s made a massive following for himself on YouTube by posting videos of himself playing various games and including witty and snarky commentary. He has nearly 40 million subscribers to his channel, over 9 billion total views of his content, and was reported to have made over $12 million in 2015! Tess Holiday Tess Holiday is a plus-size model who became the first to land a big-time modeling contract with a major agency. She posts on Facebook, Instagram, and other social media outlets about such subjects as plus-size fashion, and maintaining a positive body image at any size. This has gained her a large and loyal following of over a million on Instagram alone. Taylor Swift Taylor Swift has a massive following. In fact, she’s the most followed account on Instagram, with around 60 million followers. Her fans love her adorable, quirky personality, and her attention to social issues. People see her as not just another entertainer and fashion icon, but a real person who cares about her followers. (She’s actually helped some of her followers out financially.) Taylor has such a huge engagement that she managed to get Apple to reverse their decision not to pay artists for plays of their songs during a trial of Apple Music. That’s pretty huge considering how difficult it is to get any corporation to actually listen! Kim Garst Kim Garst specializes in social media, posting information about how people can be more effective on various platforms. She’s grown an impressive following, and is listed on Forbes’ list of top 10 social media influencers. She’s on pretty much every social media platform you can think of, and has a huge number of followers and lots of engagement.

Table of Contents INTRODUCTION 4 OVERVIEW OF RESOURCES 5 FASFA 5 SCHOLARSHIPS 6 START WITH AN AFFORDABLE SCHOOL 6 GRANTS 7 WORK-STUDY PROGRAMS 7 SAVINGS 8 FEDERAL LOANS 8 PRIVATE LOANS 8 BEST WAYS TO PAY FOR COLLEGE 10 SCHOLARSHIPS 10 GET THE RIGHT FIT 12 COMMUNITY COLLEGE 12 DIRECTIONAL SCHOOLS 13 HONORS 13 WORK-STUDY PROGRAMS 13 EMPLOYER REIMBURSEMENT PROGRAMS 14 GRANTS 15 HOLDING A JOB WHILE IN SCHOOL 15 TYPES OF STUDENT LOANS 16 FEDERAL STUDENT LOANS 16 PRIVATE STUDENT LOANS 18 EASY WAYS TO EARN EXTRA MONEY 21 CONCLUSION 25 Sample Content Preview Scholarships The sooner you start looking for these, the better. There are many divergent types of scholarships, thousands of them. They’re not always for the academic whiz kid or super athlete either. Among the stranger scholarships? There is a $2,000 scholarship grant for the best duck call. There are scholarship awards for designing prom dresses with Duct tape. Another gives out $1,000 to men just for being over 6’2” and women for being over 5’10.” With so many scholarships available it’s easy to get overwhelmed. In the next chapter I’ll outline some places where you can do your research, find where they are and apply early while funding is still available. Start with an Affordable School Consider a junior college or a community college, at least as a starting off point for your education. The advantage here is that you can get the core classes out of the way that would be the same regardless of your major. Most of these credits are pretty easy to transfer to a four-year college down the road. Be sure to ask though, because not ever credit automatically will go where you want to. Do your homework before you begin. Technical colleges are also an affordable alternative, especially if you have a goal that involves special skills such as welding or cosmetology. Even when getting a four-year university option, look for the school with the best aid, not the lowest price. It’s possible that the highest-priced school may end up costing you less out of pocket if they have better aid options for their students. All of this takes research. Find the places you’d like to go, then inquire about their financial aid packages and what they can offer you to help defray the cost of your education. Grants The best thing about grants is that they don’t have to be paid back. Again, start by filling out the FASFA paperwork. It is estimated that there are billions of dollars in unclaimed federal Pell grant money because the people who are qualified for them simply do not apply. There are other opportunities available besides the Pell, both local and national grants. The Department of Education website has a map that will list grants being offered in your area. Work-study programs Getting a college job helps out in many ways: it provides income, usually close to the campus (if not on it) with hours flexible enough to work around your class schedule. These programs also include internships that allow you to network, making connections that might prove valuable to you upon graduation. The FASFA application will let you know if you qualify for work study. If you do, then it’s a simple matter of finding out what work-study programs are already available on campus. Savings As a national average, a student’s family covers 34% of college tuition. That means touching savings accounts and income to pay for such things as living expenses and tuition and books. But these also require directing some of the family income to these expenses and work best when there’s been a plan in place to save for college long before you need to go. Federal Loans The sort of thing you’ve been avoiding, but to fill in the gaps, a federal loan may be necessary. But use it for that - the gaps. There’s a big difference between a loan of $5,000 and one of $50,000 A rule of thumb is not to borrow more than you plan to make in the workforce after graduation. If you think you’re going to make $45,000 your first year out of college, don’t borrow more than that for your education. If you do go with a loan, try to stick to a Federal loan and not a private loan. Federal loans are easier to work with and have income-driven repayment plans and forgiveness built in which might come in handy later. Private Loans These are the last resort option. Do not use private loans unless all the other avenues are exhausted. And even then, only use these as you need to in order to supplement the other ways you’re already using to pay your way through college. Private loans are more demanding and rigid than federal loans and are less likely to have forgiveness should something go wrong. Best Ways to Pay for College So, what is the best way to pay for college? Of all the ways to pay for college, the overriding principle is to pay without assuming a crushing debt. Ideally, this means money that you do not have to pay back. Some of this has already been discussed, but this section will review and hopefully offer more in-depth analysis of those options. Scholarships As already mentioned, there are many different types of scholarships, even ones that may seem strange on the surface. The question then is how to find them – from the mundane all the way down to the more esoteric options. Thankfully there are some good resources to aid you that are as close as your nearest internet browser.

Table of Contents Keep Your Home Secure While You're Away with a Video Doorbell System 4 Protecting Your Home from Cyber Criminals 6 Using Lighting and Timers To Secure Your Home 9 What 86 Convicted Burglars Can Tell You To Help You Beef up Your Home Security 11 You Can Keep Your Home Safe and Secure by "Robbing" It Yourself 14 5 Home Burglary Statistics That Help You Beef up Your Home Security 15 Advertising That You Have Kids and a Dog Can Keep Your Home Burglary-Free 20 Home Security First Means Getting to Know the Neighbors 21 How to Secure Your Home on a Budget 23 Sample Content Preview Using Lighting and Timers To Secure Your Home It's time to shine some light on the subject of home security. Outdoor lighting that illuminates your yards and home can go a long way toward making your home less attractive to a burglar. While more than 50% of residential burglaries take place during the day, many happen at night. Removing any dark hiding places where burglars can lurk while gaining entry to your home is as simple as installing a few lights. Installing lighting with infrared motion sensors also pays dividends during the day. Depending on how your home is situated, there may be areas on your property where trees or other homes block the amount of light that hits your yard. Motion activated lighting hits a would-be burglar with a blast of light whether it is day or night. "Smart" LED light bulbs can be accessed via the Internet from your smartphone or tablet. No matter where you are you can switch these lights off or on anytime night or day as long as you have Internet access. You can even program these lights up to turn on and off on a set schedule without having to purchase and con-nect a timer. Add Timers for a Second Level of Protection Once you have your home and property well-lit, put your porch lights and interior lights on a timer. You can switch timers off while you are at home or program them to turn off and on while you are sleeping so it looks like someone is up and moving around the house. Timers work great when you are on vacation. They give your home the appear-ance that it is lived in when you are long gone. This is a simple and inexpensive tip that home security experts always recommend. Timers should be reprogrammed often. If a seasoned burglar notices your lights switching off and on according to an identifiable schedule, he may decide you are just using lighting timers and that you are not at home. Engage Timers While You Are at Work If you're like most people, you may have a regular work routine. If someone is scoping out your home, they may notice you leaving and returning home at pre-dictable times on certain days. This is information that allows a thief to perfectly time the burglary of your home. To keep this from happening, use your lighting timers during the day while you are at work. Change their schedules frequently. If you live close enough to work and you have the freedom to do so, go home during the day at different times. Even if you just pop into your home for a few minutes, that gives you enough time to change your timers and also show that there is physical activity around your home. Combine Wi-Fi and Lighting There are home security systems available today which tie into your Wi-Fi Inter-net access. This means if you are away from home, you can still access security systems, indoor and outdoor lighting, and timers. If you're anywhere in the world that has Internet access, this adds the power of 24/7 availability to your home's lighting system. You can reset timers or manually switch lights off and on, further making it diffi-cult for a would-be burglar to decide whether you are home or not. Lighting fix-tures and electric timers are inexpensive home security items that can protect you, your family and your possessions. If you aren't already, start using indoor and outdoor lighting to your home security advantage. Thieves would much ra-ther sneak around in the dark and shadows rather than having a bright light shine on their activities. What 86 Convicted Burglars Can Tell You To Help You Beef up Your Home Security KGW8 is a news station located in Portland, Oregon. A member of the criminal in-vestigation team at KGW was asked to produce a segment dealing with home se-curity. The enterprising individual decided to send letters to 86 convicts currently serving time for burglary in the Oregon Department of Corrections, asking them for their anonymous answers to 17 questions regarding burglarizing homes. They were asked what time of the day they preferred, how they broke into the home and other details regarding the robbery they were arrested for, and other robberies they may have committed. Since the respondents were allowed to re-turn their answers anonymously, there is no reason to believe these convicted burglars weren't honest about their activities. Their answers to residential burglary-related questions are listed below, in the hopes that you can use this knowledge to devise a better home security plan for you and your family. Q: How do you prefer to break into a residence? A: The greatest number of burglars preferred an unlocked window or door. Al-ways remember that protecting your home, your family and yourself means mak-ing sure you are not a target of least resistance. It is very simple to lock the doors and windows when you leave your home and when you go to bed at night. Q: What possessions or items do you look to target? Credit cards, collectibles, cash and guns, electronics and jewelry were the most desirable targets of a home robbery. One of the convicted burglars said he would target homes where a National Rifle Association (NRA) sticker was on a vehicle or a window of a house in the hopes of getting his hands on guns.

Table of Contents Section 1: Facebook Marketing Basics Chapter 1: What Is Facebook All About? 07 Chapter 2: What is Facebook Marketing? 10 Chapter 3: How Can Facebook Marketing Help Your Business In 2018? 14 Chapter 4: Shocking Facebook Marketing Facts To Consider 18 Section 2: Facebook Marketing in 2018 – Step by Step Chapter 5: Facebook Walkthrough 22 Chapter 6: Creating A Facebook Page for Marketing 27 Chapter 7: Creating And Promoting A Facebook Page Post 30 Chapter 8: The Facebook Ads Manager 35 Chapter 9: Creating Your First Facebook Ad Campaign 39 Chapter 10: Creating A Lead Generation Campaign On Facebook 45 Section 3: Advanced Facebook Marketing Strategies Chapter 11: Using Facebook Live For Marketing 51 Chapter 12: Creating A Facebook Remarketing Pixel 55 Chapter 13: Creating A Custom Audience 58 Chapter 14: Creating A Facebook Remarketing Campaign 61 Chapter 15: Facebook Marketing Strategies That Convert In 2018 64 Chapter 16: Crazy Simple Tricks To Boost Your Organic Reach In 2018 67 Section 4: Additional Tips to consider Chapter 17: Do's and Don’ts 71 Chapter 18: Premium tools and Services to consider 77 Chapter 19: Shocking Case Studies 82 Chapter 20: Frequently Asked Questions 92 Conclusion 97 Top Resources 98 Special Offer 99 Sample Content Preview Instagram Instagram is by far the most popular visual discovery platform for social users, and Facebook has integrated it into its own advertising network. On Instagram you will be able to tell your business’ story, and to inspire action by showcasing your products in ways that no other platform would allow you to. Audience Network You don’t have to limit your ads’ exposure to people on Facebook or Instagram. So if you want to go a step further, you can always turn to the audience network, which will allow you to extend your advertising reach into mobile apps and partner websites. As you can see, Facebook is not a simple platform for exposure, but a complete, multi-channel marketing platform that allows you to execute several types of marketing activities, including brand building, native advertising, and automated customer service. What’s more, Facebook marketing will help you to unleash your brand’s potential with features such as Facebook Live and Facebook video posts, which can help you rank higher on search results inside the platform, or Facebook groups, where you can nurture a community of qualified customers around your business activities and values. And the list goes on and on and on! So please stay tuned if you want to learn about how Facebook Marketing can help your business in 2018 and beyond. See you in our next chapter! Chapter 3: How Can Facebook Marketing Help Your Business? Hello there my friends! Facebook’s full potential to help you grow your business can be difficult to grasp at first glance, but there are specific benefits of leveraging the platform’s marketing features. Here are our favorite ways in which Facebook has helped us grow our own business! Facebook Marketing Will Help Your Business To Reach The Perfect Customer One of the most defining characteristics of the Facebook Advertising platform is its powerful targeting capabilities. With Facebook ads you will be able to hyper-target your audience down to the minutest detail. Facebook Ads not only allow you to target an audience based on common attributes such as gender or location. It will also let you target audiences based on their interests, on the things they don’t like, on very specific stuff such as band pages they follow, even on who they are friends with. All that means that you’ll be able to reach the exact type of people that you need to like your business page, even if they don’t end up buying from you initially. Facebook Marketing Will Help Your Business Attract More In-Store Visits One of the coolest capabilities of Facebook ads is that they allow you to target people that live a specific distance from your business, or people that live close to your competitor’s businesses, or both, which creates opportunities to encourage in-store visits. Facebook Marketing Will Help You Advertise Your Business For Cheap Running Facebook ad campaigns is cheap, and remains cost effective for even the smallest business on the tightest budgets. You can easily start running ads for $1 a day and then to push it from there once you start seeing positive results. Facebook Marketing Will Help You To Easily Engage Potential Customers F acebook will allow you to natively interact with your potential customer base in ways that aren’t possible on other platforms without some heavy tinkering. On Facebook, you’ll be able to set up contests, promotions, to offer coupons and discounts, to promote events, and to manage exclusive groups and communities built around your business. And you can easily do it all without ever leaving Facebook! Facebook Will Help Your Business Reconnect With Past Customers Facebook is not only a native advertising platform, it also doubles as a remarketing platform. Remarketing is the use of advertising strategies to reach back to customers that have interacted with your business in some form in the past. These could be website visitors, people who did not complete purchases on your online store, or people on your mailing lists. With Facebook remarketing, you will be able track those lost customers on Facebook and to serve them ads there, which will encourage them to engage once again with your business!

Table of Contents How Does My Credit Affect Mortgage Rates? 4 How to Get a Mortgage with Poor or No Credit 6 Pros and Cons of Using an Online Mortgage Lender 8 What is PMI and How to Get Out of Paying It 10 What to Look for in a Mortgage Lender 12 15 Steps to Financing Your Dream Home 14 Biggest Mistakes People Make When Getting a Mortgage 16 Can I Finance a Foreclosure? 18 Do this Before You Apply for a Mortgage 19 First-Time Homeowner Programs to Help Ease Financing 21 Sample Content Preview Improving your credit score isn’t fast, but it can save your thousands of dollars in the meantime. Do the work now, to save yourself money later. How to Get a Mortgage with Poor or No Credit Nearly a quarter of Americans have a credit score under 600. The national aver-age of 675 is still too low to qualify for the best rates in conventional mortgages. The good news is that there are programs aimed at getting people with low credit scores into home ownership. These programs include government programs such as FHA and VA loans but also online lenders such as Quicken and Carrington. How does this work? 1. Simply bypass a low credit score with a higher down payment. A higher down payment establishes instant equity and means that you have to borrow less money for a larger secured value. 2. Check into government-sponsored programs. The FHA loan, for example, does not require 20% down, but does require 3.5%, and has liberal qualification re-quirements. The downside is that FHA has a certain maximum, meaning you may need to buy less of a house than you’d hoped. FHA also requires Private Mortgage Insurance (PMI), a costly form of insurance to pay the lender if you default on the loan. 3. Understand your credit and what it means. Most lenders have been known to help people with poor credit get a loan. They look at other factors than just the number like cash flow, earnings, and your history of paying off loans. Understand though that the lower the score, the higher the interest rate. That means higher monthly payments and a much higher payoff amount by the end of the loan. 4. Fixing your credit is possible and may be easier than you think. Check your credit report. There are free services online that you can use to investigate your credit score. Find the black marks, work with the creditors to remove those marks against you. 5. Check for errors on your reports. Often, a mistake or error will show up on your report. If you’re buying a house, a higher score has large ramifications, so don’t let the mistakes stand. Get a letter of clearance from the lender who re-ported against your credit saying the situation was an error or that the amount has been covered. 6. Start these processes early, before ever making an offer, before shopping around from place to place. At least 90 days prior to making an offer, let the credit changes have a chance to change. A short delay now will save you a large sum of money over the next two or three decades as you continue to make pay-ments on your home. Buying a home doesn’t have to be impossible on poor or no credit, but there are things you can do to increase your odds of getting a home loan. Do the work now, to save yourself big money later. And never give up hope. Homeownership might still be on your radar, even with little or no credit. Pros and Cons of Using an Online Mort-gage Lender With the advent of the internet, many traditional "brick and mortar" businesses are going online. Today not only are books, tools, and movies available for down-load, but even mortgages are available online. Why use an online mortgage lender? Online mortgages can be much faster and even, on occasion, cheaper than stand-ard lending. Online loans can be applied for while watching TV or making dinner. There is no time-consuming one-on-one meeting with a lender, and the process is much simpler. And since the companies have lower overhead, you pay lower clos-ing costs. Plus, they often take customers with low FICA scores, ones that tradi-tional lenders turn down. But when there is no personal contact, there is a greater risk of fraud. The relative anonymity of the internet means it’s easier to create dummy companies with out-rageous promises. This can be a way to mine for private information and even commit identity theft. Some things to be aware of: • You should NEVER have to pay for a pre-approval or a quote. While it is normal to pay a fee for an application, this is not done up front; it’s something done far down the line. Be very wary of any lender who re-quires this up front. • Just because they will allow you the preapproval, that doesn’t mean you can afford the loan. If you FICA score is low, you might be better off in the long run renting and paying off old debt. This will save thousands of dollars over the life of a 20-year loan. • Be careful with online forms. Misreading a form or the instructions can create larger problems down the road. Even clicking ‘enter’ in the wrong place can result in being turned down as there is no one to assist in the completion of the paperwork. Whereas the lack of assistance is the bane of the online lender, it’s the strength of the brick-and-mortar lender. Traditional lenders are aware of the lure of their online competitors and have increased the customer service levels to focus on what they do best, help you get that loan. While an online service may offer one or two different options that are easy to apply for, a physical lender may have many more. Also, an online lender may have several options but relies on you to explore them, where a physical lender agent will actively look for the package you can live with and qualify to get. Anytime you’re looking seriously into getting a mortgage; you need to shop around with different lenders. It’s a good idea to check online as well in addition to exploring physical options but do your research into anyone you trust with your financial information. Find out how their customers have done with them, what their track record is. As with any loan, do the legwork to save time and money in the long run.

Table of Contents Introduction ..5 Reasons to Invest in Precious Metals ...7 Protection against Economic Collapse ....7 High-Value, Small Size .....7 Diversification of Investment Portfolio ....8 Gold and Silver Have Industrial Uses 8 You Can Get Started with Very Little Money ...8 How Much Should I Invest in Precious Metals? ....9 The Top Precious Metals for Investing 11 Gold .11 Silver 11 Platinum ..12 Palladium .12 Choosing to Buy Paper or Physical Precious Metals ...14 ETFs .14 Mutual Funds, IRAs and Stocks 14 Futures and Options 15 Bullion and Coins ....15 Should I Buy Silver Bullion, Gold Bullion, or Both?. ...17 Gold is Expensive, Silver Is Cheap... Relatively ....17 Introducing the Silver Stacker. 18 Gold Only? 18 A Proven Silver and Gold Investment Strategy ..20 The Pros and Cons of Buying Precious Metals Online vs. Off ....21 5 Top-Rated Online Precious Metal Dealers 22 How to Make Your First Precious Metal Purchase .....24 Precious Metal Storage 25 How to Tell if You Are Getting a Good Price .....26 Check Multiple Dealers ...26 Bid, Ask, and .999 Pure ..27 10 Android and iOS Apps for Precious Metal Investing 28 Top 10 Tips for Investing in Precious Metals .....29 Conclusion ..31 Sample Content Preview You may be surprised to find that you can purchase "paper" precious metal investment vehicles in addition to physical products. We will cover whether you should be purchasing silver, gold or some other type of metal, the differences between bullion, bars, coins and other precious metal investments, and the pros and cons of buying online vs. at your local dealer. Finally, we will recommend the top online precious metal dealers, those which have been rated the highest according to customer satisfaction. Then we will walk you through making your first precious metals purchase, whether you choose to do so online or off. In case you are still on the fence about whether this is the right type of investment for you, let's look at some good reasons for investing in precious metals. Reasons to Invest in Precious Metals There are plenty of good reasons to add precious metals to your investment portfolio. Here are just a few of the more common reasons precious metal investing is on the rise in the 21st century. Protection against Economic Collapse One of the main reasons some people invest in precious metals is because they provide a hedge against monetary currency. As mentioned earlier, your government can decide at any time to improve the value or to devalue your currency. Additionally, if some cataclysm occurs, such as a zombie apocalypse, electric grid breakdown, or some other end of the world scenario, paper money may become worthless. You need only pick up a recent newspaper from just about anywhere in the world to see examples of civil unrest and political shenanigans. You may recall the Greek government announced in 2011 that they were on the verge of bankruptcy. That crisis worsened after that announcement, and it took other governments forgiving massive amounts of Greek debt for that country to begin rebuilding its economy. That is just one example of government-backed currency becoming severely devalued. If it can happen there, it can happen anywhere. Having physical gold, silver, and other precious metals on hand, especially in 1-ounce bullion pieces, gives you a globally recognized source of currency which will only rise in value if there is some severe economic calamity that strikes in your area. High-Value, Small Size One Troy ounce of gold traded at $1,200 in July of 2018. One ounce of gold bullion is about the size of a silver dollar, it is extremely portable, and it carries a lot of cash value. Precious metals provide a lot of purchasing power and they don't take up much storage space, whether that be in your pocket, purse, or in a safe at your home. Diversification of Investment Portfolio The wealthiest investors in the world will always tell you to diversify. They recommend holding some position in government bonds, stocks which pay dividends, small business stocks, real estate, cash, precious metals and other investments. Precious metals give you one more safety net to fall back on if some or all of your other investments don't pan out. Gold and Silver Have Industrial Uses Silver, gold, and some other precious metals have multiple uses in industry. Much of palladium’s value is driven by industrial use. They are also used to make coins and jewelry. This cannot be said for paper and coin currency, stocks, bonds, and other investment vehicles. The more widespread the use of precious metals becomes, the higher the value of those metals will rise. There is a limited amount of each precious metal, which means that as industrial usage continues to climb, so will the value of certain precious metals. You Can Get Started with Very Little Money Silver was trading at around $14 per ounce in July of 2018. This means that you can begin your precious metals investment education with little to no risk or financial outlay. Any time you enter the investment arena, you learn lessons about money management. This is an extremely cheap and proven method of investing that has shown excellent returns over time, and can get you thinking about saving and investing for your future. How Much Should I Invest in Precious Metals? The decision on how much money you should invest in precious metals is a personal one. If you have a definite belief that global economies are going to crash sometime soon, and the economy of your home nation is in peril, you may want to spend more money investing in precious metals than stocks and bonds. Generally speaking, most investment advisors recommend not spending more than 10% to 15% of your entire investment capital on any one type of investment. Diversification is the key to money safety. Diversification will often deliver a safe and steady return over time. If your investment portfolio includes real estate, cash, precious metals, stocks, cryptocurrencies and collectible coins, some of those investments may make money while others may stagnate or lose money. Since you are diversified in several different investment vehicles, the chances that you could lose all your money are very low. On the other hand, you may have done a lot of research that leads you to believe platinum, gold, or silver is due for a massive upturn over the next year or so. If this is your belief, you may want to increase the amount of money you are investing in precious metals. The amount of money you are going to spend will also have to do with whether you are investing for the long term, as a hobby, or as a protection against economic or civil collapse. Aside from not spending more than 10% to 15% of your available capital on any one type of investment, a smart financial advisor will tell you to plan for the worst. This means you should be prepared for your precious metals investment to gain no value, or drop dramatically in value. In other words, you should only be investing money that isn't used to keep a roof over your head or to put food on your table. To decide how much money to invest in precious metals, it is a good idea to have a well-formed budget in place. You should know where you spend every penny you make, how much you save, what your current investments are worth, and what your financial plans are for the next year, 5 years, and 10 years. You can't make a reasonable estimation of how much you can safely invest in anything until you know your daily, monthly, and annual expenses and income.

Table of Contents Table of Contents 3 Introduction 5 Getting Started 6 Website Visits 8 Followers 8 Awareness 8 Tweet Engagements 9 Video Views 9 Website Conversions 9 App Installs or Re-Engagements 10 Setting Up a Campaign 11 Creating Effective Ads 13 Tweet Length 13 Use The Right Words 13 Don’t Include Prices 14 Use a Specific Landing Page 15 Include Images or Cards 15 Target Like A Boss 16 Conclusion 18 Resources 19 Sample Content Preview These are the options that you can choose from as far as the different types of ads you can run. You need to be sure you choose the right type of ad for your business’s purposes, not just the one that’s least expensive or seems to get the most traffic. Let’s take a look at these different ad types. Website Visits This, of course, will get you visits to your website. You can include a “Website Card” which is a preview of your website that shows up directly in your Tweet. You are charged per click for this type of ad. Followers This is pretty self-explanatory. You can buy followers. Any impressions or engagements you get as a result of this campaign don’t cost anything. If you just want to increase your follower count, this is an easy way to do so. Awareness This campaign is priced based on impressions, not results. For this reason, you should only use this type of campaign on Tweets that have already been proven to work through some other method, because you don’t want to pay for impressions to an ad that may not perform. Tweet Engagements With this type of campaign, you promote individual Tweets for the purpose of getting engagement. You don’t have to pay for impressions unless they result in engagement, and you will not have to pay for organic engagements from users who see your Tweet like normal instead of through your promotion. Remember that even promoted Tweets must still adhere to the same 140-character limit that regular Tweets must follow, so you’ll want to be as succinct as possible. Video Views If you want to promote videos, GIFs, vines, etc., you can use this type of ad to do so. You pay for impressions to your video, and the video will auto-play as users scroll in order to get more attention. Website Conversions This is similar to the Website Visits ad type, but instead of just paying for clicks, you can track conversions. You can include a Website Card in this type, as well. App Installs or Re-Engagements If you have an app, this is the type of ad you’ll want to use. You can use this to get people to install your app for the first time, or to get people who already have your app and haven’t used it in a while to use it again. You can include an App Card in this ad type, which will let you show a preview of your app, plus the app’s ratings in the Tweet. It also gives users the ability to open or install the app with a single click. Setting Up a Campaign When you’re ready to set up a campaign, it’s pretty easy. You’ll need to choose the type of ad campaign you’d like to use, name your campaign, and set up tracking and the dates you want to run your ad. Tracking (via DoubleClick) is optional, but recommended. Next, you need to choose your targeting options. You can target by location, even down to specific postal codes, by gender, language, device, platform, and even their cellular service carrier! You can also, of course, target by interest, behavior, etc. This lets you choose specific keywords based on what users Tweet about and things they are interested in. After this, you have to set up your budget. You can choose a daily maximum (which is required), and also a total budget (which is optional). Then you have a couple of options for setting your pricing. You can either bid automatically, or set your bid price manually by using their recommended bids for each type of campaign. Automatic bidding is the easiest option, but you may notice spikes in pricing that leave you with a nasty surprise later, so you will want to keep an eye on your campaigns if you choose automatic bidding. Finally, you have to choose your creative. You can promote existing Tweets or create an entirely new one for your ad, including adding media. Then just click “Publish Tweet” to launch the ad, and you’re done!

Table of Contents Introduction ....... 5 Chapter 1: How To Choose A Podcast Niche That Fits You ....... 7 People trust authority ..... 8 Picking the right niche ..... 9 Chapter 2: Branding Yourself For Success From The Start ...... 13 What’s your podcast’s mission and vision? ...... 13 Establish your podcast’s voice and personality 14 Consistency matters ...... 15 Build a community around your brand .... 15 Chapter 3: Get Your Podcasting Equipment In Order .... 17 The most essential podcasting tools ........ 18 Chapter 4: Plan Your Podcast Episodes With A Purpose 24 Commitment is key ....... 25 Organizing your content 26 Chapter 5: Record And Edit Your Podcast Audio Like A Pro .... 30 Recording done correctly ....... 30 Editing audio like a pro .. 33 Stitching your final audio file . 34 Chapter 6: Finding A Suitable Host For Your Podcast .... 35 Using a web hosting service ... 35 Using a podcast or media hosting service 37 Chapter 7: Launch Your Podcast Like A Rocket Ship ...... 40 Podcast directories ........ 40 Your personal network .. 41 Your blog ..... 42 Get an influencer to promote you .. 43 Interview experts . 43 Pay for ads ... 44 Chapter 8: How To Plug Your Products And Services ..... 45 Be subtle ...... 46 Always give value . 47 Give alternatives .. 48 Chapter 9: Growing Your Audience Like A Chia Pet ....... 50 Reviews and ratings matter ... 51 Hold contests ........ 53 Promote, promote, promote . 53 Chapter 10: Getting Advertisers And Sponsors For Your Podcast .... 56 A solid following ... 57 Listener engagement ..... 57 Your integrity ........ 58 Customer service .. 59 Conclusion ....... 60 Sample Content Preview Chapter 2: Branding Yourself For Success From The Start Branding is so much more than just choosing an awesome name for your podcast or designing the perfect podcast cover art. Branding is essentially how you want people to know your podcast. Build your brand just right, and you’ll reap the benefits for a long time to come. What’s your podcast’s mission and vision? It’s important to identify your podcast’s mission and vision when you’re just starting out. Knowing these will allow you to create the right kind of content. Before we go any further, let’s define what mission and vision statements mean. Your mission statement outlines your podcast’s goals and how you intend to achieve those goals. Your vision statement, on the other hand, is what you want your podcast to become in the future. In short, your mission statement is all about the present while your vision statement is all about your podcast’s future. With that said, you need to make sure every episode you publish is aligned with your mission and vision. This is how you build your brand, this is what you want to be known for. Establish your podcast’s voice and personality You’re unique and there’s no one else like you. You don’t want to sound like anybody else, but yourself. You’re your own special brand. So, how do you do that? Well, you can start by acting as naturally as possible. When you’re recording your episodes, speak like how you would in real life. No one’s going to censor you, though, depending on your audience, you may wish to exclude some choice words from your vocabulary. Unless, of course, you want your show to be known as the profanity-filled podcast on craft making or drop shipping or whatever your niche is! You can also come up with a catchy tagline for your show. Think of a tagline that will represent your show well. Be unique. Be creative. Bring your voice and your personality to each of your episodes! Consistency matters Your branding activities shouldn’t be limited to your podcast. In fact, your brand should be consistent across all platforms you use. Whether it be your blog, your YouTube channel, or your Facebook fan page, your branding should remain consistent. You can use your podcast cover art as a banner on your website, or you can use it as your profile picture on social media. The point is that you don’t want people to feel a certain disconnect when they find you on other platforms. You want people to recognize your brand wherever they go! For example, you’re promoting your podcast on your blog. But when people visit Apple Podcast or Spotify or TuneIn, they don’t recognize your brand right away. When they go on social media, you use a different name which leaves people even more confused. For best results, be consistent in your branding activities, and you’ll have people following you on multiple platforms! Build a community around your brand People love the feeling of belonging to a community. If you’ve ever listened to John Lee Dumas’ podcast ‘Entrepreneurs On Fire,’ you’ll notice that he addresses his listeners as ‘Fire Nation.’ That’s branding in action right there! You can follow the same strategy once you’ve built a nice following for your podcast. If you’ve already got an established brand elsewhere, then you can simply call your listeners what you already call them on your other channels (if you’re not on other platforms, then you really should set up your profiles ASAP). Building a community around your brand allows your listeners to feel like they ‘belong.’ You build a relationship with your audience, you make them feel special. Now, this is made possible when you do your homework up front, that is, you take the time to know who your listeners are. When you do this, you’re able to provide the right solutions to the right people! Chapter 3: Get Your Podcasting Equipment In Order Your podcasting journey won’t be complete without getting the right equipment in order. And when I say equipment, I mean the kind of equipment you need to spend some money on. If you thought you could get away with spending nothing to start up your podcast, then you have another think coming. The truth is that while you don’t need to spend a small fortune on podcasting equipment, you’ll still need to spend some cash to get the ball rolling. When you’re just starting out, you don’t necessarily need the best tools that money can buy. In fact, many podcasters have managed to get by on less than a $100 for their new shows! The most essential podcasting tools Here are some of the most important tools that you need to acquire or purchase. You don’t need to buy any of these brand new, you can go on Craigslist or eBay and get a huge discount on used podcasting equipment. Don’t get me wrong though, a thousand-dollar setup will sound much different than a hundred-dollar podcast setup. There’s a reason why many podcasts sound good – that’s because they use the right kind of (expensive) tools!