Table of Contents Getting Content Content Monetization Content Management Social Activity The News Factor Social Bookmarking Sample Content Preview If you would rather write your own articles, then plot your article in point form before you start (much like plotting the Content Site articles). Once you know what you need to research, find what you need on the Internet or other sources, add in some personal experience, and you will have a quality, finished article. And why are articles just so darned important? You can do wonderful things with them. Whether or not you write them yourself, or have someone write them for you and you re-write them to make them your own – content IS KING! And content is what feeds search engines. Look at it this way. Why do people go online (aside from gamers and people just checking their emails)? They go online to search the Internet for information. Well, as luck would have it, they can find that information on the aptly named Information Super Highway. And that information highway is paved with articles chock full of? Right - information. Who supplies this information? Well, lots of people do, but so should YOU! Ok, we know search engines love content, so if you give them articles on a regular basis, guess what? They stop by your site more often. Translation: higher rankings in the search engines. So find or create an article and feed the spiders. Remember though, that if you find one in an article directory, try to personalize it, unless the directory won't allow you to do that. If you have one written for you, make it your own with your own slant on things. If you write it, again, use your own unique voice. Why feed engines with article food? Another reason is website owners and people who send out newsletters always need them frequently to keep their submissions fresh. And get this, these articles once up and fresh, will be archived when new stuff comes along. But, your article will have life long residual traffic because of that. This is of course if you put your website information and URL into the resource box at the end of the article. And while we're on that subject – resource box use that is – when you offer free information (in your free content article) along with reprint rights, and it gets into the article directory of a site with a high popularity ranking, guess what happens? YOUR site gets a popularity ranking boost because it is linked to the site that already has a high popularity ranking. This is piggy backing at its very best. Actually, there's another word for this as well. It's called viral marketing. Simply put – because you offer reprint rights, when the websites/newsletter people publish them, they go all over the place – like a virus. Hence – viral explosion causing traffic to come to your site (thanks to the resource box again) We are not done yet with reasons to have fresh content. You can syndicate them via Real Simple Syndication (RSS). If you write regularly set up an RSS feed for surfers/site owners to opt in to – so you'd be syndicating your content to them. You can also submit your RSS feeds to RSS search engines and directories. Isn't the web an exciting and challenging tool? Opt ins of course generate free traffic. Let's look at blogs. They need information on a regular basis as well. If you provide quality information to a blog, the owner might just post your article(s) for all to read and bingo – more traffic to your site/Content Site. By the way, blogs use RSS to syndicate content to search engines, RSS search engines and directories. Yup, MORE free traffic. Who else needs content? Info Product developers do. That's when you get an E-book with related articles inside it from other authors. A free E-book that is. If your article winds up in one of those? Well, you've just become another part of the whole package of viral marketing for the E-book. And when that book makes the rounds on the Internet, you get more traffic. Last, but hardly least, is the fact that when you post articles on a regular basis, you will become a recognized expert on your subject (your parrot Content Site is looking really good now isn't it?) Chock full of those great articles you are posting. Remember, with every article you post, you get all of the above happening, with just that one article. Think about what could happen if you posted more than one article. Incredible isn't it? The 2 Best Article Directories… - https://ezinearticles.com/ - https://www.articlealley.com/ Now you have a great grasp on how to create content yourself as well as a path that you can follow to find content that you can publish on your site without having to write a word. Whether you love writing or hate it, content creation or acquisition shouldn’t be a problem now! In the next chapter we are going to go over ways that you can generate income with the content on your new content site. Content Monetization The number on objective of getting your site loaded up with content so that the search engines can find it and send you traffic so to make money right? That’s right! You will learn how to make that happen in this section! Now that you are mostly up and running, we need to talk about how to make money with your Content Site. First and most obvious would be advertising. Having said that though, what you do not want to do is have ads on your site for everything under the sun and none of it relating to parrots (or whatever your chosen Content Site topic may be). Choose wisely and choose ads to complement your Content Site contents. For instance, if you are talking about cages, you don't want an ad on the page for graduation dresses.

Table of Contents Introduction ..... 6 Chapter 1 – Why It’s Important to Set Goals . 8 Setting Goals Empowers You .... 10 Setting Goals Improves Your Self-Esteem ... 11 Setting Goals Changes Your Reality 12 Setting Goals is Good for Your Health ... 13 Chapter 2 – Discover What You Really Want .... 15 Overcoming Disappointment and Setbacks.. 16 Discover What You Want from Life .. 17 Wants and Needs .... 19 How to Discover Your "Big Why" 21 Chapter 3 – Decide What You Want in Life . 23 Brainstorming Your Goals .... 25 Your Mind Creates your Experiences ..... 26 Creating the Right Mindset ... 27 Chapter 4 – Create Highly Charged Goals .. 29 Condensing Your Goals . 30 Possible Challenges. 33 The Power of Anchors .... 35 Create Your Goal Anchor ..... 36 Chapter 5 – Establish a Deadline for Each Goal ..... 38 Regrouping Your Goals .. 39 Long-Term Goals ..... 40 Medium-Term Goals 41 Short-Term Goals .... 41 Set Deadlines for Each Condensed Goal ..... 42 The Power of Affirmations .... 43 Chapter 6 – How To Program Your Mind for Success.. 44 Programming Your Subconscious Mind . 45 Creating Powerful Affirmations ... 46 Converting Your Condensed Goals into Affirmations ..... 47 Overcoming Negative Thoughts with Affirmations .... 49 Using Creative Visualization. 50 Controlling Your Mind ..... 51 Chapter 7 – Plan for Accelerated Success .. 52 Creating an Action Plan . 53 Harnessing the Power of Mind Mapping . 54 Create a Mind Map for Each Goal .... 55 Consistent Daily Actions 56 Chapter 8 – How To Be a High Performer ... 58 Peak Performance vs. High Performance .... 59 Daily Planning .... 60 Block Out Time for Your Goals ... 60 Winning Back Time .. 61 Create a Daily Success Planner . 62 Increasing Your Energy and Focus .. 63 Creating Change in Your Environment Through Action .. 64 Chapter 9 – Overcome Limiting Beliefs 66 Your Achievements Aren’t Defined by Your Circumstances . 67 The Power of Belief .. 68 Question your Beliefs ..... 69 Overcoming Your Conditioning .. 70 Changing your Life ... 70 Uncover and Overcome your Limiting Beliefs ..... 70 Chapter 10 – Bringing it all Together .... 74 Do’s and Don’ts .. 77 It’s Time for you to Make a Decision 78 Conclusion .... 79 Sample Content Preview Setting Goals Changes Your Reality Regardless of whether you achieve them or not, setting goals is a valuable process. When you set goals, it gives you the opportunity to think about your future, allows you to reflect on your values, and helps you to discover what really matters to you. Setting goals will bring you clarity and will enable you to see the bigger picture. As soon as you begin setting clear goals, you will begin to reconstruct your reality and start to realize that the dreams you previously believed to be unattainable are in fact achievable. This process starts when you start identifying your actual goals, no matter how ambitious. This begins the process of being able to overcome your limiting beliefs that stem from past experiences. Your prior limiting beliefs make it more difficult for you to obtain the life you want and deserve. As you begin working on your goals, you'll quickly start to realize just how restrictive limiting beliefs are and you will figure out just how many of them are as a result of repetitive messages that you receive from friends, family, and the media. Finally, setting clear goals will provide you with the chance to assess your current situation and will help lead you to close the gap between where you currently are and where you want to be. Setting Goals is Good for Your Health One of life’s best medicines is setting goals that excite you and can be good for your overall health. In fact, having a life's purpose is one of the nine common characteristics shared by people that live to one hundred. On the opposite end, those who no longer have exciting goals that motivate them, often die within a few years after retirement. This is especially true for individuals who heavily identified with their job. Many people don’t want to set goals because they are afraid of failing to achieve them. However, people who set goals consistently and are unfailing in their pursuit to realize those goals understand that every time they set a new goal, they are creating a better life. They are making a compelling new cause, resulting in a more fulfilled and happy life. Unfortunately, too many people allow fear, lack of understanding, and temporary setbacks to keep them from achieving their dreams. What they fail to understand is that achieving their goals is a lot easier than they think. Setting goals and taking the appropriate steps to achieve those goals allows you to create the future that you want. Chapter 2 – Discover What You Really Want Now that you know why it is so important to set clear goals, it’s time to discover what you really want. Most people, when setting goals, don't take the time to do this because they don't really know what it is they want. This can be a problem because if you're not sure what it is you want, chances are high that you will drift through life and not achieve much. With our incredibly hectic lives, this is understandable. By the end of the day, you may be thoroughly exhausted, making the thought of planning your life's goals the last thing on your mind. By the time you get to the weekend, you may be so exhausted from your week, that thinking about what you want from your life has taken a back burner. Life can be difficult, and when you've had numerous disappointments along the way, it can be hard to believe that you would be able to achieve all the dreams that you had as a child. The good news is that discovering what you want to achieve in your life is really easy, even if you're not sure what you want right now. When you know what it is you want from life, you're chances of achieving it increase. Many people know exactly what they want in their lives and can achieve even their most prominent dreams as a result. Overcoming Disappointment and Setbacks For many people, by the time they’ve reached their late 20s, they’ve closed down their own ability to dream big because they’ve had so many disappointments and setbacks in their life. During our childhood, life can seem full of amazing possibilities, and we are excited about what the future holds. However, the harsh realities of life can often knock us down. Relationships that didn’t turn out as we had hoped, careers that went wrong, illnesses, and numerous other disappointments are all a part of growing up and learning that life isn’t always a bed of roses. The challenges we face in our life can enable us to become stronger, wiser, and more capable individuals, or they can cause us to become disillusioned, disempowered, and disappointed in our life. The disappointments we encounter in our life, condition us to believe that we will face even more challenges in the future. Unfortunately, we often experience what we think may happen. In chapter nine, you will learn how to overcome these self-limiting beliefs, so that you can begin dreaming big again and start making exciting plans for your future. If you know exactly what it is you want to achieve in your life, congratulations, you’re one of the very few individuals who know what they truly desire. For those who don’t know what they want, you may not be consciously aware of your life’s most significant goals. To start figuring out what you want from life, follow this simple exercise. Discover What You Want from Life The first step to discovering what you want from life is to consider your life and record all the things that cause you to suffer. Write down everything that creates pain for you on some level. This could include things like your career, your income, your relationships, your health, your weight, your emotions, your family, and a variety of other issues. Next, you want to transform these problems into concrete goals. To do this, merely convert each issue into its complete opposite. For example, if you always seem to end up in unhappy relationships, you can create a goal to begin having deep, fulfilling, lasting relationships from now on. You can quickly create goals to achieve the opposite of what you are experiencing currently in your life. Simply for the very reason that you are presently suffering from each of these areas in your life means you can transform them into powerful goals that will motivate you to create the change in your life that you desire. Absolutely anything that has been causing you pain, especially if it’s been going on for a while, can be transformed into its opposite to create a powerful new goal. You may think that it’s impossible to change, especially if the problem has been going on for years, or that it may be too hard to transform. You may be thinking, "It's never changed before, so why would I even consider that it might change in the future?" It's natural to be pessimistic, especially when you've never seen any evidence that it's possible to change. Many people hold themselves back because of what they believe or don’t believe. The information in chapter nine will show you some powerful tools and techniques that you can use to overcome your self-limiting beliefs that are holding you back. You will also discover how to open up your faith in the possibility of a great future. Wants and Needs Everyone has desires, and desires can be incredibly motivating, but they can also quickly get out of control and can drive us in ways that can be detrimental to our health and well-being. A sincere desire to help others can change the world. However, the constant desire for more money and material possessions can be destructive and unfulfilling.

Table of Contents Table of Contents .. 2 Using Reviews To Cash In With Affiliate Marketing ........ 3 Amanda’s Secret ..... 5 But Does It Really Make You More Money? . 6 Is It a Lot of Work? . 7 Section 1: Guide to Clickbank Review Blogging 10 ClickBank Review Blogging Overview ..... 10 Affiliate Marketing ....... 11 The Set Up Mechanics .... 11 How Many Blogs? . 13 How to Choose Subjects with High Returns ........ 14 Picking the Winners ........ 15 How To Find Niches and Products .... 20 Pen Names, and How to Use Them ... 23 Section II: Writing Reviews That Sell ....... 24 Elements of A Good Review Post .... 25 Your Post Headline ......... 27 Your Introduction . 28 Pros and Cons ........ 30 How it Works......... 32 Proof ... 32 Conclusion ... 33 Your Call to Action ......... 34 More About Keyword and Niche Research ........ 35 So What about the FTC? ........ 40 ClickBank Secret Strategies ... 41 Sample Content Preview But Does It Really Make You More Money? That is the million-dollar question. But think about it… how many vacuum cleaners would you sell, if you hated every moment knocking on doors? You’d procrastinate, chicken out, and present a miserable, half-hearted sales spiel (just as Amanda did) when someone did finally, grudgingly let you inside. I also remember vividly that she didn’t sell one single vacuum cleaner. That type of approach just didn’t gel with her personality – or interests. You have to have a particular mindset to be an in-your-face, aggressive salesman. Most of us aren’t hard-wired that way. And that’s the beauty of review blogging… It doesn’t matter what your favorite topic is, or whether you like to review products via podcast, presenting yourself on video, or by writing. It doesn’t matter whether you’re in the business of internet marketing, insurance, electronics or any other specialty niche: Reviewing products your niche will find valuable is a made-to-succeed formula for anyone. You’re dealing with passionate people, when you’re dealing with a niche. Help them find exactly what they need, and in their eyes, you’re already a celebrity. How Hard Is ? Affiliate review blogging is something you can do full-time, or part-time. It doesn’t take long to reach authority status, particularly once top marketers or professionals in a niche notice that your reviews bring them sales – and list members notice you always bring them good advice. In fact, you really can work relatively short hours a day, once you’ve got your methods down pat, and no longer have to look up how to set up a WordPress blog or how to create an affiliate link redirect. You can spend as much or as little time you like in promoting and driving traffic to those blogs, too – but you can do it in a way that fits in with your lifestyle and personality preferences. If you hate making videos, you don’t have to. If you’ve got no time for Facebook, work from Twitter. If the whole social marketing scene drives you insane, focus your efforts on press releases and article marketing instead (and you don’t have to spend more time at these than you would on review writing, either, to achieve solid success). Finding Partners You may have heard of the power of JV (joint venture) reviews. This is when someone writes and asks if they can send a copy of their product to a “super affiliate” – someone who is one of the most prominent figures in their niche. If the super affiliate says “yes”, and actually produces a favorable review of the product, it can vault marketers overnight from “unknown” status to heading firmly for the top. Less is said of the reverse phenomenon – instead of sitting there waiting until you’ve become a super affiliate before top marketers approach you with first “dibs” on their products, approach them yourself, and ask if you can be the first to review their next product. (Make it clear you expect to purchase the product, of course.) You probably won’t hear back from most of them: Don’t take it personally. Just remember most of the top guns don’t even read their own emails – they have VA’s to do that who apply a certain, impersonal set of criteria to what gets responded to. (And there may even be no time to answer all letters, if their lists are especially gargantuan.) But eventually, one of them may actually say, “Sure, I’ve got this new product, and you can test drive it for me.” You’ll then have an “exclusive” to share with your list – ahead of the herd! It may comfort you to know that the whole key to getting a “yes” answer doesn’t lie in what a celebrity you are (or aren’t) but in whether or not your review blog is a good fit for their list. When a top professional in your field says “yes”, and sends you that product ahead of the rest of the pack of review bloggers, that’s your time to show how many sales you can generate for them. (In the meantime, it goes without saying that you have already purchased and reviewed their existing products anyway.) Who do you approach first? Simple. The people you’ve already made the most sales for. If this sales amount is substantial, they will probably know who you are. If it isn’t, spell it out for them. Tell them you’ve been in business X number of months (or weeks… or days) and that one review you did of their Product #65 generated you X amount of commission. Tell them you’d like to help promote their products more, and suggest that reviewing the next one straight out of the gap will help both of you reach your goals. I should stop and stress here, you’re not soliciting freebies – make very sure your approach doesn’t contain even a whiff of that headspace. You’re letting them know you are available to review and promote their products… because their products are perfect for your list. Surprised by that “yes” answer? Don’t be. Top marketers are all aware of the power of affiliate review blogs. Just keep these key points in mind, and yours will become one of the sought-after sites sooner than you may be imagining. Here’s how to help propel yourself more quickly towards success: 1. Follow a “formula” (template), to give your reviews consistency and a distinctive style. (People psychologically love and align themselves to repetitive patterns.) And if you don’t have a formula or template – create one, and stick to it for each review 2. Listen to your readers (or your niche market, if you’re brand new). Find out which problems haven’t yet been solved, and do your best to solve them by finding the right products – and telling they why it’s right for their needs. 3. Present yourself intelligently. Study top affiliates, and see what little signature tricks or quirks they employ that set them above the “herd”. While all the other would-be review bloggers are buying book after book, all telling them to do the same things, over and over, spend your time studying the super affiliate reviewers and their sites – to see what they do differently. (Hint: Lynn Terry always includes a graphic signature at the end of her post and a P.S.) 4. Always focus on your readers. This can’t be said too many times. Remember, no one is really interested in your expert opinion, even while they’re wanting you to be that expert. They’re too busy focusing on “Is this going to show me how to do X at last?” 5. Don’t be afraid to be unique, and let people know who you are. Both you and your readers will have more fun – and the sales you attract will be less likely to generate refunds, because they’ll be more in line with your market’s real needs.

Sample Content Preview The domino effect I’ve always found that writing an eBook has a domino effect. Once you have written one, you always seem to be able to come up with another subject that you think would make an information product that people would be interested in buying. Take that book on dog training I mentioned above. After writing that, suppose you decided to write additional eBooks that would outline how to train specific breeds of dogs? The training method is no different really, but by using the same training information, then adding the breed’s history and some breed specific information to it, all of a sudden you have a new information product! And with more than 800 different dog breeds recognized by the various kennel clubs around the world, suppose you wrote an information eBook for each of those breeds? See what I mean? The domino effect in action! Think about it this way. One of the main reasons people have and want an internet connection in their homes is because of the vast amount of information available to them on the internet. People of today are information hungry! 2Finding Your Niche Audience Over and Over Again In order to write information products that sell – eBooks that people will flock to your web site to buy, you are going to have to go by the wisdom – or wit – of popular radio and television comedian Red Skelton. “Give the people what they want, and they will come.” This sage sentence has been changed by many an eBook writer to go something like this – “If you write it, they won’t necessarily come and buy it.” Truer words were never spoken! You may think you have got to do a little research and decide on a niche, or target audience. The audience is the group of people who you will be addressing in your eBook. But you somewhat limit yourself by writing only to a target audience. Many eBook writers would question this theory and think it was a rather radical thing to say, but I think that you need to provide information products that do not fit into one single category. Let’s suppose you decided that your target audience was going to be quilters. You write a smashing eBook about your own easy quilting method and include several original patterns you designed. You place this information product on a web site you created for the express purpose of selling it, and your sales go pretty well; for a while, anyway. Then, it seems like all of your sales potential has dried up and blown away. Why did you all of a sudden stop selling your eBook at a fairly brisk rate? You’re down to just a few sales a month now! Your sales have slowed to a crawl for one simple reason. You exhausted the market for quilting. Not everyone is a quilter, or even knows a quilter to buy your eBook as a gift for. Someone who is interested in Texas Hold ‘Em Poker, or how to arrange flowers, or how to give a great baby shower, is not going to buy your eBook about quilting! Or suppose you are just passionate about healthy eating. Everyone has to eat, you reason. And so, you write an eBook extolling the virtues of fruits, vegetables, and whole grains, design a web page for it, and sit back and wait for the orders to start rolling in. You sell 15 or 20 copies before the orders start to slow down, and then grind to a halt. Yes, everyone has to eat, but some people are not going to give up their junk food diets, no matter how persuasive your eBook may be. So much of the advice available for would-be eBook writers urges them to write about what they love, or what they know best. Sometimes, eBooks like this will do quite well. And sometimes, their authors are very disappointed in their sales. Why do ebooks fail? The reasons that most people fail at being a successful online eBook distributors are threefold. • They write their eBooks about topics that are much too general in scope. • They pay attention to what someone else says is a hot topic instead of going with their own instincts. • They go by what most of the online gurus are telling them, and write about “what they love/what they know.” You saw the results of that theory above. So, how do you write eBooks that everyone will be interested in at some time or another? Your eBook has to have something different from the general “how to” eBooks that are being sold all over the Internet. You may well be writing about the same topics, but you are going to have a bit of “Bait” in your book that is going to make your potential customers jump like a fish jumps for a baited hook. What topics are there that every person on earth will have a need for at some point in their life? Writing For a Desperate Audience There’s not a soul on this earth who hasn’t had some sort of problem to overcome. Problems, big and small, are in our lives on a daily basis, whether we want them there or not. Yet somehow, we are able to overcome most, if not all of them. We learn from our mistakes and move on. Sometimes, the solutions to the problems I have faced have been pretty simple. But, it took me quite a while to figure out just exactly what the solution was, and how I would implement it. It’s that way for most people. They are desperate to solve life’s little and big problems, and yet it seems to take forever to figure out the steps needed to do so. That’s where you are going to step into the picture. These people will be the best eBook audience you could ever hope to have. They have problems, and they want solutions… now! What sort of problems that are common among people would be suitable for an eBook? 1. People who are having financial difficulties, such as facing bankruptcy, poor credit, bad credit, foreclosure. These people are pretty desperate. They would be extremely willing to pay for information that could help them. 2. People who have rowdy pets who need training. Dogs who bark all night long or won’t come when called. Cats that refuse to use the litter box, or scratch up the furniture. That sort of thing will have people combing the internet for a solution that you can supply. 3. People who are looking for a way to lose weight. This is always going to be a hot topic, because it’s always going to be a problem that people want to solve. There are a lot of different diets, and a lot of reasons why people are willing to do almost anything to take off the pounds. You can mix and match the diets and ideas and come up with a real winner of an eBook. 4. People who want to save money. EBooks about saving on your energy bill, spending less at the grocery store, finding the best online shopping discounts, living frugally how to budget– all of these are issues that some people must face often, and each would make a compelling eBook that would help many people out of a tight situation. 5. People who want to get started selling on Amazon.com, Amazon’s new Kindle store has made a lot of people rich in both the Fiction and Non-Fiction markets. Any vital tips and tricks to help them reach that goal can make big bucks for YOU. 6. People who are having legal issues. It may be someone who is trying to collect child support. Perhaps it is someone who is facing a court trial and is desperately seeking information about what to expect. Or maybe it is someone who was arrested for no reason and wants to represent himself in court. The law is vast and varied, and there are many topics that you could write about that could save someone a lot of time and trouble. 7. People who are looking for information on how to improve their luck in the stock market. New investors are especially eager for all the information they can get. 8. People who are having trouble with their love life. You’d be amazed at how many people get online searching for ways to revive a lost love, start a new relationship, keep their present relationship from crumbling, or improve a so-so relationship. They would snatch up an eBook written with them in mind. 9. People who want to quit smoking, clear up their acne, tame their frizzy hair, or solve other personal problems. There are a ton of these that would make great eBooks that people would be thrilled to buy.

Table of Contents Chapter 1 - Radio Shows......4 What Free Talk Show Services Are Available..4 Before The Pros and Cons Of Each....5 TalkShoe Live - Pros and Cons...5 Blog Talk Radio - Pros and Cons6 Paid Internet Talk Radio Studio Services6 Chapter 2 – The Best Service Out There....8 Sign up:.8 New Hosts; TalkShoe Step-By-Step Instructions.10 Sign In:...11 Recovering Your Username and/or Password:......12 Creating and Scheduling Your First Call:12 Creating a New Call Series:12 Creating a New Episode:....13 Accessing Any of Your Call Series..13 Starting Your Call/Show:....14 Running Your Call/Show:..14 Tell Callers How to Reach Your “Shoe”:14 Changing a Call Series from Private to Public15 Changing an Episode Date, Start Time, Title, or Description:....15 Chapter 3 - Preparation......16 Using The Listener/Participant Invitation System.17 Chapter 4 – Practice Makes Perfect..18 Get 3 To 5 Friends To Join Your Rehearsal Call (Or More).18 What You Should Test During Your First Rehearsal....18 Can You Hear Them? Can They Hear You?...18 Making Your Talk Show Control Board Your Friend..19 Recording Solo Practice Calls...19 Muting and Un-muting Callers..19 Practice using the Control Panel Chat System19 Chapter 5 – Fearless Presentations..20 Preparation Is Key....22 You Can Practice Live All You Want Live For Free22 Plan Your Rehearsals But Keep Them Simple......23 Free Teleprompter Available.....23 Standard Format For I-Talk Shows.23 Chapter 6 – Dealing With Crowds.....28 House Rules - Laying Down The Law.....28 Opening Your Call With All Callers Muted.....30 The Potential For Irate Callers Is An Unknown....30 Managing Your Talk Show From Anywhere By Phone Only.....30 Chapter 6 – Running The Show.31 To Produce Yourself Or Not.....31 Adding Music and Sound Intro's With vEmotion..33 Using Soft Phones (VoIP) to Host Your Show......33 Chapter 7 - Organization....35 Planning Your First Live Show.35 How To Find And Prep Your Guest Expert.....35 Discovery Call......37 Send The Pre-Interview Call Agenda......38 Be On Time For The Pre-Interview Call..39 Preparing For Your First Live Show39 Chapter 8 - Promotion.41 All The Normal Internet Ways To Promote A Site41 Promoting Your Shows As Pod Casts.....42 Low Cost – Now Cost Pod Cast Promotion & Marketing....42 What You’re Really After...42 So Lets Get To What You’re Really After......43 Knowing Your Features and Selling The Benefits.46 Listing Your Pod Casted Shows In Pod Cast Directories.....48 Sample Content Preview Chapter 2 – The Best Service Out There Here I am going to use TalkShoe as an example. Sign up: 1. Go to www.TalkShoe.com and click on signup at the top left. 2. Fill in the account signup form. It is recommended you use the phone number you will be calling in from for your PIN (Personal Identification Number). Agree to the terms of service and click the “Create User” button. That’s it for sign up. On the next page you will see a large blue “Continue” button. Click continue button to proceed. You will be returned to the home page but you will be logged in. Check your email. You should receive an email. If it doesn’t appear you received the email, check your junk/span folder. If it is there white list the TalkShoe email address it came from. File the email where you can find it if you need it. Now go back to your web browser which should be still opened to the home page. You will see your user name in the top right of the page where it will say, “Hello YourUserName”, indicating you are logged in. In that same area of the page click on help. You can click on the link in item “A.” or go directly to the video tutorial page here: www.talkshoe.com/se/help/videoDemos.html On this page should watch each of the video tutorials from left to right. Don’t miss the video tutorials down on the right as well. You will see the following content on the page and I want to explain something about what is stated here: Connect with Your Audience. TalkShoe is a unique website for people to participate in live interactive podcasts -- called Community Calls™. You can host, join or listen along to a live or recorded Community Call. Hundreds of people can talk and chat live, thousands can listen in (audio streaming to computers), and an unlimited number of people can download or podcast the recorded talk show. Participants can use the TalkShoe Live! Pro software, which has a number of unique features including: 1) integrated live talking, and text chat, 2) see-who’s-talking indication, 3) request-to-talk, and 4) listen-only mode. Hosts have additional controls including start/stop recording, muting, censoring, and request–to-talk queue management. Note the first sentence in the 2nd paragraph above makes reference to the “TalkShoe Live! Pro software”. It is no longer necessary to use this software if you are calling in using any type of telephony device such as regular landline, cell phone, cordless phone etc. You can use the new Web Client that starts automatically when you enter a call/chat episode. But you will have to have the: JRE JAVA Run Time Engine installed on your computer. However, if you are using a VoIP (Voice over Internet Protocol) phone you may have to use the “TalkShoe Live! Pro software”, to host your show. While VoIP works well for some people, that technology hasn’t quite come up to commercial standards yet as far as I’m concerned. I do NOT recommend you use VoIP or SIP systems to host your shows. As the technology continues to evolve and improve, I’m sure I’ll be changing my mind on this issue. Below is a group of step by step directions for different features you have to set up and control your calls. I could have just put a link here to each of the individually, but if you have this open you can more easily go down through the list or directly to the directions you need by clicking on the Table Of Contents at the beginning of this guide. It will make it easier for you than going through FAQ’s. If you want to skip down to the section on setting up your first test rehearsal call, you can CLICK HERE to skip past these instructions below. Don’t forget they are here for future reference: New Hosts; TalkShoe Step-By-Step Instructions October 5, 2008 at 11:16 am | Author: Dave Nelsen | In Announcements, What's New | We’ve seen many former Skypecast users show up on TalkShoe recently. Let me be the first to welcome you! Below are simple step-by-step instructions for a variety of basic actions on TalkShoe. First, here are some of the advantages of TalkShoe: 1) TalkShoe is built on the best conferencing technology on the planet, same as used by NASA and 80 telcos worldwide for their best business teleconferencing customers. On TalkShoe, you can have 300 simultaneous callers while being in complete control just like a radio talk show host. 2) TalkShoe allows voice over IP (VoIP) callers from its own integrated ShoePhone application (download and install TalkShoe Live Pro) or any SIP-standard alternative including Gizmo, SJPhone, and X-Lite. Skype is not SIP-compliant but if desired you may use SkypeOut to call TalkShoe at 724-444-7444. 3) TalkShoe also allows callers from VoIP softphones, plus landlines and cell phones. That enables a whole world of participation. 4) All TalkShoe features are free. If you’re not using VoIP, please check with your phone company to see if they charge you (incrementally) to call 724-444-7444. Many people have flat-rate calling plans (Vonage, etc.) and free cell phone minutes. 5) TalkShoe calls can be recorded and distributed as podcasts (listed in iTunes), completely automatically. This can increase your audience by 20X on average. 6) People can listen and chat live without downloading or installing any software. These folks will show up as “guests” in your TalkShoe Live display. Keep in mind that like a radio talk show, TalkShoe is built on the philosophy of dictatorial host control. You can enable or block any text chatter and mute or un-mute any caller; you may do so individually or all together (e.g., mute all). Here are step-by-step instructions for a variety of tasks. Start at www.talkshoe.com, then: Sign-Up: 1) Click the white “Sign Up” button in the upper left header area. 2) Fill in the six mandatory fields, hovering over the “?” next to each field for more detailed instructions. 3) Complete by clicking the green “Create User” button. Click the Continue button when the system indicates “user created successfully”. Downloading the TalkShoe Live Pro client is optional at this point (see topic below). Sign In: 1) Click the white “Sign In” link in the upper left. 2) Enter User Name and Password and click “Remember Me” if you are working from your own computer. 3) Complete by clicking the white “Sign In” button. Recovering Your Username and/or Password: 1) On the Sign In page (as above), click the link that says “forgot username or password” and enter the email address you specified at sign up. 2) Complete by clicking the green “Send Password” button. Creating and Scheduling Your First Call: Keep in mind that TalkShoe uses the term “Episode” to describe an individual call, and “Call Series” to refer to all episodes that are for the same group or theme. Think about a TV “series” (Gilligan’s Island) and individual “episodes” (Gilligan finds another way to screw up their rescue). To create a call episode, you must first start from an existing or new call series as follows: Creating a New Call Series: 1) Click the green “Create” button in the upper left header area. The first time through, you’ll see a short overview of the process on the first screen. Click “Get Started” to continue. 2) Enter a title for your Call Series or use the default title selected for you. This can easily be changed later. 3) Set the desired options or accept the defaults. Notice the orange link for “Advanced Options”. Again, these can easily be changed later. 4) If you’re ready to do a call immediately, click “Start Now”, otherwise select “Schedule” and fill in the episode options. Regarding Start Time and Episode Duration, these are just to set audience expectations. You may actually start any time during the scheduled window or up to 15 minutes early; once started, you may run as long as desired up to 5-hours of recording or 24-hours of talking. You’re in total control.

Table of Contents Table of Contents 4 Introduction 5 Making Money with Short Reports 7 Reports That Outsell 11 Uncovering Hot Markets 18 Fast-Track Writing System 22 Selling Your Short Reports 26 Resources 29 Sample Content Preview Reports That Outsell When it comes to writing short reports that people want to buy, your content must be both conversational and engaging.  It doesn’t matter what niche or market you’re in, if you want to create bestselling reports that people want to talk about to others and encourage repeat sales, you need to create content that is easy to understand and keeps their attention. Here are a few simple rules to follow: Use contractions in your information product (Example: Use “that’s” instead of “that is”).  This makes sure that your content doesn’t read too stiff or formal. You can still write in an authoritative voice while keeping it light and entertaining. Break up your paragraphs into easily digestible segments of information. Don’t create a wall of text!  No one wants to wade through extremely long paragraphs.  You want to keep skim readers in mind who will just blaze through your content quickly, picking out the golden nuggets that are of interest Create chapter headlines and sub-headlines that are interesting and bold. It’s your job to keep your reader glued to the pages of your product, and you can do that by offering ‘visual guidance’ by defining sections, while keeping them engaged. Remember, on average, consumers read at an 8th grade level. That means you want to dumb-down your content so that anyone can understand and follow it. And finally, the less fluff and filler, the better.  You’re not trying to achieve a certain page count. You’re trying to get the most important points across, cutting out the fat and delivering a polished, meaty report.  When creating your content, you want to first research your market so that you can identify the top questions being asked by people interested in that niche.  That way you can slant your content so that it addresses those key issues. When you canidentify what motivates your audience, you’ll be able to create best-selling information products that leave your readers thoroughly satisfied, and better yet, able to take action with your material. You need to clearly address their concerns early on, reassuring them that your information is beneficial to them to motivate them into taking action and to remove skepticism. Creating In-Demand Reports When writing your reports, you need to narrow your scope so that you have a very specific focus for your report. That way not only are you providing a solution to a specific problem, but you’ll be able to create your product in just a couple of hours with a clear outline. Conducting research and brainstorming will make writing your book a breeze. Don’t underestimate the value of good research and an outline. Write down the top questions you find; they’ll make fantastic chapter titles or headlines throughout your report.  Take notes of everything you uncover when researching your market.  Pay attention to Facebook groups as they’re a goldmine for valuable information based on ongoing conversation and repeat questions.  Brainstorming is the information-collecting process that will kick-start your writing process. Even if you’re planning to outsource your content you’ll want to research enough to be able to come up with an outline to hand your writer. Start off by thinking from your readers’ perspective. Ask yourself questions about the topic.  If you were looking for a book about your topic, what questions would you want answered in this book?   For example, let’s say you’re writing a book on credit repair. What do most people want to know about credit repair? What are your questions? Write them all down, no matter how insignificant they seem. 

Table of Contents Table of Contents 3 Introduction 4 Passive Income Channels 7 Passive Money Maker 16 Authority Passive Income 30 Final Words 38 Sample Content Preview There are many ways to create membership sites that can run on autopilot, or that require very little work. It’s entirely up to you how much time you spend on your website and whether you decide to create most content upfront and limit its cycle, or develop a continuity website that needs regular updates.  You can also save yourself time and money by purchasing pre-made digital products from PLR membership websites that you can publish and charge access to. These require no upfront work whatsoever. Regardless how you decide to structure your membership site, one of the easiest ways to launch a website while ensuring that your content is protected is with Product Dyno.  You can find it here: https://www.ProductDyno.com Product Dyno works for every type of digital product imaginable. It’s also easy to set up so it protects a single digital product, or power up an entire membership site with recurring billing.  It’s a flexible yet powerful product enabling you to host all your pages via Product Dyno, or use your own domain.  I highly recommend checking it out if you want to simplify the process and get started quickly. Passive Income Channel #2: Amazon KDP One of the easiest ways to generate passive income is by publishing books on Amazon. This is something anyone can do even if you’re not a prolific writer. In fact, you can easily outsource a combination of low content books as well as Kindle based fiction or nonfiction content and then publish them instantly on Amazon KDP. Self-publishing is a powerful, yet simple way to start building income on total autopilot. Once you’ve published your books and created an optimized book page that drives in readers, you can virtually set and forget your listings and they’ll continue to generate royalty checks every single month. If you aren’t familiar with what low content books are, think about journals, planners and organizers. Journals are extremely popular in countless niche markets and very easy to create. In fact, you could have hundreds of low content books published in a matter of days with very little upfront costs involved. If you’d like to find out about a proven way to create profitable low content books without lifting a finger, check out https://www.LowContentMastery.com where you’ll be able to gain access to a fully-loaded training course that includes all the tools you need to get started. Regardless what genre you’re interested in, you can quickly find qualified and seasoned writers on marketplaces like https://www.UpWork.com   Start by providing writers with a smaller task, perhaps a 5k word short story to gauge their quality and reliability. If they pass the test, hire them to write longer books.  There are countless tools available to self-published authors that will help them maximize exposure so that you can build a truly passive income channel, but did you know that your Amazon author central page is one of the most valuable marketing tools of all? With an optimized Author Central account, you’ll be able to: •Track your book sales. •Read and respond to book reviews. •Allow readers to follow you on Amazon. •Add an Editorial Reviews section to your books. Create Your Author Central Account Before you can create your Author Central account, you’ll need to have at least one published book on Amazon.  One you do, head on over to https://authorcentral.amazon.com/ to set up your free account. When it comes to maximizing your income with KDP, you’ll want to publish books frequently so work on creating a team that consists of your writers, an editor, and a cover designer. If you really want to automate the entire process, you could also hire a virtual assistant who will collect the material from the rest of the team and publish your books via your KDP account. Otherwise, once you have a team in place, you’ll be able to continuously publish new stories while spending very little time on your business. In fact, other than publishing new books and checking your royalty payments, there’s very little to do since Amazon will do a great job at attracting readers and funneling buyers onto your book pages.

Sample Content Preview The benefit of posting the e-mail that you send on your blog as well so you can get tons of content out there for search engines to pick up, not to mention with the social interactivity the blogs have nowadays you can get a lot of new traffic when you put twitter and Facebook buttons on your blog so people can re-tweet or like your blog postings of your e-mails which will give every e-mail that you send a little bit of a viral effect. Think of it this way, what you sent an e-mail to your customer list you probably got a matter of a few hours if you're lucky before that e-mail is buried in your customer's inbox and possibly will never be seen again. By blogging all of your e-mail you get all the content that you create an unlimited shelf life that never expires. You will be surprised how many of your customers that may miss one of your e-mails catch it for five days after you send it because they follow your blog. One important thing to remember though posting your e-mail content to your blog is to stay relevant on the topic of your marketing niche. If you spent years building up an e-mail list of customers that like to buy material on NLP or hypnosis but then suddenly your blog start showing e-mail posts talking about how to give a great massage, you will quickly lose your customers interest. If they were looking for information on massage they would be on another e-mail list not yours. Following Up With Email While social marketing is great to help grow your e-mail list the best way to stay in contact is through e-mail follow-up and that won't be changing anytime soon. I assume if you are reading this guide on e-mail marketing for your business in 2018 then you most likely already have an autoresponder account. If you don't you need to stop reading right now and go get a free trial account over at https://www.Aweber.com Once you have done that then please come back to this guide and continue on . Why Do You Need An Autoresponder? If you’ve ever been on a website and filled an opt in form to get more information about a product or service, or signed up for an e-mail newsletter on the Internet, and received a nearly instantaneous response in your e-mail inbox, an autoresponder program was responsible for delivering the reply. Simply put, autoresponders are e-mail programs that send out a preset message in response to every incoming e-mail received. Some autoresponders, like sign-up services for e-groups and forums, are one-shot deals: a single response for every message received. Just about every Internet-based company uses autoresponders for a variety of purposes, from automating tasks that would otherwise take up hundreds of man-hours to building lists and tracking prospective leads. Multiple autoresponders send a series of messages to received e-mail addresses on a predetermined, timed basis. For instance, a multiple autoresponder can be used to send an instant response, then a follow-up message three days later, then another five days after that, and so on. It can be programmed to send a message a day, one per week, twice monthly, or any interval that satisfies the purpose of the message series. Autoresponders are the most powerful Internet marketing tools available. They are easy to use, and once they’re set up the entire marketing process is automated and instant. When you use autoresponders, your Internet business runs itself 24 hours a day. Launching an effective autoresponder campaign can mean the difference between a struggling business and a wildly successful one. How can I make money with autoresponders? Just about any online business can benefit by using autoresponders. In fact, with a properly arranged campaign, your brand-new Internet business can be built around an autoresponder program. All you need is a product and an effective series of autoresponder messages, and you can start carving your piece of the Internet pie. Your autoresponder is your golden goose: the marketing tool that will sell your well-developed product far more effectively than any other form of advertising. Few sales are made by impulse buyers, particularly on the internet. But if you are able to get your message out repeatedly to people who are already interested in what you have to offer, you will see an explosive sales response. This guide will give you all the information you need to begin profiting with autoresponders and e-mail marketing. I'm going to help you choose a niche topic that works best for you and your situation; then together were going to research your market and find or develop great content that people want to buy so that you can start you own automated storefront web site; tailor your autoresponder messages for maximum effectiveness; and build a powerful opt-in autoresponder list that will make money even while you sleep. Are you ready to get started? To make money with autoresponders, you need a product. Most of the time, the product you’re selling or giving away to build your e-mail list is going to be an information product of some sort. These will include but are definitely not limited to: an e-book, print book, e-course, e-zine or newsletter, CD, or downloadable audio program. Your topic must be something that appeals to a wide audience—you could have the world’s best book on raising Amazon boa constrictors at home, but the only people interested in it would be people who already own an Amazon boa constrictor, or have thought about buying one. In this case, your sales base would be limited (to put it nicely). On the other hand, if your book or product tells people how to make five hundred dollars a minute—well, you might have quite a few potential buyers. Once you start building your e-mail list there are going to be things you need to do to help nurture it, so you can start developing a personal one-on-one relationship with your new customers. Here are some things to consider… 1)Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs. Join forums from other sites as well. Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you're business is all about. The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you. 2)Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use. While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around. 3)Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a firsthand account from someone you trust. Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones. Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.

Table of Contents Introduction ...... 6 Chapter 1 – What is Inner Drive?........ 9 Chapter 2 – Finding Your Focus....... 13 To Focus is to Concentrate ...... 14 Practicing Your Focus ..... 15 How to Find Your Focus.. 16 Chapter 3 – Changing Your Mindset 18 Understanding Mindset ... 18 Your Mindset and the Middle ... 20 Chapter 4 – Controlling Your Emotions.... 22 The Problem with Blaming Others .... 23 The Problem with Complaining 24 Reactions vs. Responses 24 Learn to Control Your Emotions........ 25 Chapter 5 – Gaining Self-Confidence........ 27 How to Become More Self-Confident 29 Chapter 6 – Increasing Your Self-Discipline ..... 32 Self-Discipline and Your Emotions.... 33 Developing Discipline...... 34 Becoming Disciplined...... 36 Chapter 7 – Adapting and Adjusting 38 Adapting to New Situations ...... 40 It Takes Courage to be Flexible ........ 41 Adjusting Along Your Path ....... 42 Chapter 8 – Remaining Persistent.... 44 Creating Daily Rituals...... 45 It Takes Energy and Focus ...... 46 Chapter 9 – Removing Negativity from Your Life ...... 48 Your Perspective and Success 49 Finding Your Support System .. 51 Chapter 10 – Improving Your Health 53 Changing Your Eating Habits... 53 Implementing Exercise in Your Routine ..... 55 Conclusion ..... 56 Sample Content Preview Ignorance It maybe that you don’t realize that you lack motivation in your life. You may have the erroneous notion that all is well in your life. You may feel that whatever you can’t achieve in life is simply unachievable and leave the rest up to luck. Unfortunately, if you are ignorant about your lack of motivation, then you will find it extremely hard to achieve your goals and find success. Depression Another powerful force that can lead to a lack of inner drive is depression. If you are depressed, you naturally lose interest in your environment and other things. This can degenerate into a lack of motivation. According to experts, one of the most common symptoms of depression is anhedonia. This is merely a lack of interest in any activity, especially activities that were once enjoyable. The impact this can have on your lack of motivation can lead to failure in reaching your goals. Procrastination Something else that may be affecting your inner drive is procrastination. The need to continually shift your daily tasks until another time is both a negative and destructive trait that should be addressed immediately. Pushing your tasks off until later will only give you a backlog of tasks that you will find difficult to find the motivation to start. Procrastination can take away your motivation and replace it with excuses for not reaching your goals. Low Self-Confidence Having faith in yourself is a great way to stay motivated in life. When you lack faith in yourself, you will find it impossible to find success. Low self-confidence will stop you from daring to be different and make you wrongly believe that you don’t have what it takes to be successful. Unfortunately, you may believe these negative things about yourself and find it challenging to push yourself forward in your quest for success. Lack of Courage To keep moving forward and pushing ahead you need courage in all aspects of your life. When the path to success becomes blocked with difficulties and troubles, some people just give up, because it is the easiest thing for them to do. Lack of courage will eventually lead to the absence of the desire to move forward and to work in alignment with your goals. If you give up when others are lacing their boos, you will end up lacking the inner drive to see your dreams through. Chapter 2 – Finding Your Focus Have you ever started something, only to find out later that you didn’t complete it? There are many factors that could contribute to your incomplete tasks and goals, one being focus. Focus plays a vital role on your path to success. With all the distractions that we have to content with these days, especially in the digital age, there is one thing that will make or break your path to achieving your goals: focus. Focus is being able to complete your tasks without being distracted by what’s going on around you. If you have strong focus, you’ll be able to get more done. While you can focus on anything, you really want to concentrate more on the completion of your goals. Your focus will become the foundation of everything you will be doing to accomplish your goals and achieve success. To Focus is to Concentrate It can be challenging to concentrate on anything when you are constantly bombarded with various notifications, dings, and pings. These are just some of the common disturbances that you can face, because everyone has a cell phone that chirps and chimes. Unfortunately we’ve been trained to look at our phones every time we hear these chirps and dings to see what’s happening because we have what is known as “fear of missing out.” Our cell phones are a collection of different noises and other alerts that bring your attention and focus to whatever is happening when you’re not there. There seems to be a ding and a ping for everything, and they are all working to distract you. Just about everything that you are being alerted to on your phone is something that can probably wait, so you can continue to focus on the necessary tasks need to reach your goals. The good thing about a cell phone though is that you can turn off all the notifications. You can silence all the dings, pings, and bings, until after you’ve finished focusing on your task. The important thing that you need to do is to continue to build your foundation of focus. Practicing Your Focus Focus takes a lot of energy. It isn’t something that you can find once and keep it for the rest of your life without practice. You have to practice your focus every day. You can start to practice your focus by developing a routine that triggers your mind to know that you are about to start work and get into some serious thinking. You can play a certain song or take a walk. Create a ritual that will help to calm your thoughts and allow you to concentrate on the task at hand. Some people are unable to concentrate without slight noises contributing to their focus. They may need to have some sort of background noise in order to fully concentrate on their tasks. Others may have to work at a certain location if they want to have strong focus. Wherever you chose to work and whatever you might need to implement to help your concentration, it must be something that serves your concentration well. Without focus, you won’t be productive. Discipline, perseverance, and time management are things that are greatly enhanced by focus. For you to be effective, your concentration has to be on point. You will never produce anything of value if you don’t have focus. Eventually, with enough practice, you’ll get to a point where you are so into what you’re doing that nothing will break your concentration and nothing will stop you. You’ll eventually find your “zone” and your work will constantly flow. This is the place you need to be in if you want to find success. This is when your best work shines. How to Find Your Focus Some people may not know how to begin to focus. If you’re struggling to find focus, you want to first find somewhere quiet to work, or as quiet as you can stand. Sit down and take some time to think about what you are about to start. Then start your task. You want to let your ideas flow. Whether you’re writing a paper or running a marathon, this process will help you get off to a great start and find your way to a solid, productive end. In order to push through the middle of your goal, you have to be focused. If you can find and keep your focus while working through the middle, you will find your way to success in no time. Chapter 3 – Changing Your Mindset How you think is extremely important when it comes to reaching your goals and achieving success. It is absolutely critical that you have a solid mindset on your journey. Having the right mindset as you work toward your goals will allow you to discover a freedom of thought that you’ve never encountered before. You will be able to fight your excuses and weed out negative self-talk that has kept you from accomplishing everything you’ve set out to do. A strong mindset will drive you through the middle and to success. Understanding Mindset If you didn’t already know, your thoughts can determine exactly how far you go in life. Some people have positive thoughts on everything they do, while others think the worst of everything that comes across their path. If you want to success in life, then you have to have a mindset that is always positive and forward thinking. On your path to success, your mindset is your compass. Everything that you think about can be categorizes as either good or bad. If you want to be successful, then you need to learn to focus on the positive and those things that you can do to stay on course. With freedom of thought, whatever you can think of, you can do. If you say you want to be a doctor, you’ve thought about what you want to do, (the beginning). However, most people stop there, because it means you actually have to figure out what to do next. Your next thought should be, “What can I do to become a doctor?” We are always making statements about what we want to do with our lives, but we rarely follow through on the thoughts. We know what we want to do, but we don’t know how we are going to get there. Becoming a doctor will require a lot of schooling and training. Most of our thoughts about what we want to do get stuck, because we haven’t thought about it any further. When you are able to focus better on that thought, you can go a bit deeper into your thoughts and begin to process how to become a doctor. Your Mindset and the Middle The middle of your journey to success takes time and mental energy. You don’t want to fall into the trap of being too lazy to think. Put some action into your thoughts, you can always make corrections if it’s wrong. If it’s right, you can move on and do what’s next. Your mindset can also be used to drown your excuses for not achieving your goals. Excuses are the easiest way for you to get out of doing something. The two most common excuses that you’ve probably used are, “I don’t have enough time,” and “I don’t feel like it.” Continually making excuses will rob you of your entire life if you get too comfortable with making them. Having a strong mindset will allow you to push past your excuses and continue down your path to success. The excuse of not having enough time is all in your head. You do have enough time, you just have to adjust your schedule. You may have to sleep for only four hours on night, or skip your after work Happy Hour, but you can find the time to do what’s important to you. It’s not to say that you have to work, work, work for the rest of your life if you want to be successful. But the time that you take for yourself needs to be time that is well deserved. To make sure that you continue to work on your success plan, use your free time as a reward for constantly working toward your goals. You have to prepare your mind to combat your excuses. Your focus has to be at its ultimate peak if you want to be able to get past these kinds of rationalizations. If you want to make the best choices and make it through the middle, you have to have a strong mindset. Using your mindset efficiently is a critical strategy of success. When you envision what you want to accomplish in your life, it brings about the possibility of its existence. If you can see it clearly in your mind, you can bring it about in the world. Your mindset is what makes this possible. Give yourself the advantage and think in the right direction. No one can stop you from thinking, but it is ultimately up to you to think forward.

Table of Contents Chapter 1 – What Is Creative Marketing? 5 The Definition ... 6 The History . 6 The Evolution .... 7 Chapter 2 – How and Why Creative Marketing Works ..... 9 The Element of Surprise ..... 9 It Pays to Be Different . 11 Controls and Variables ..... 12 Fun with Case Studies 14 Several Campaigns That Worked ... 15 One Campaign That Didn't .. 16 Chapter 3 – Creative Marketing for Your Small Business .... 18 Advantages ..... 19 Disadvantages 20 Cost Breakdown: Money versus Effort 21 Finding Your Target Market .... 24 Chapter 4 – Creative Marketing Methods ..... 28 Word of Mouth 28 What is it? ... 29 How do you do it? ... 30 Summary ..... 32 Canvassing ..... 33 What is it? ... 33 How do you do it? ... 34 Summary ..... 36 The Sign Says 37 What is it? ... 38 How do you do it? ... 38 Summary ..... 41 Vehicle and Body Advertising . 41 What is it? ... 42 How do you do it? ... 42 Summary ..... 44 Promotional Items . 44 What is it? ... 45 How do you do it? ... 47 Summary ..... 48 Chapter 5 – Digital Creative Marketing ... 50 Establishing yourself ... 50 Website basics .. 51 Internet marketing basics .... 53 Going Viral 54 What is it? ... 55 How do you do it? ... 56 Summary ..... 58 Beating the Blog Drum 58 What is it? ... 59 How do you do it? ... 60 Summary ..... 62 Chapter 6 – Rules and Regulations . 63 Fairness in Advertising ..... 63 What It Means ... 63 Spam Isn't Healthy 64 Weird Laws and Ordinances ... 67 Chapter 7 – Welcome to the Jungle . 69 Table of Figures . 71 Sample Content Preview Controls and Variables As with any marketing campaign, there are a lot of different variables that concern the outcome of your Creative marketing efforts. Some have to do with your business, which is often largely in your control. Others have to do with your customers, which are not always under your control. When it comes to your business, the variables you will have to consider during the planning stage of your marketing campaign include: - Your location: If you run a brick-and-mortar business, where will your customers come from? Is there a decent amount of walk-in traffic, or are you situated out of the way? If you work from home or online, is your website at a good “location” - meaning well ranked with search engines, and parked at a domain that is easy for people to remember or stumble across? - Your product or service: The specific tangible and intangible items offered by your business will play a large role in determining how you’ll market yourself. - Your target market: What is the best way to reach people who are most likely to become your customers? Identifying and reaching your target market is covered more extensively in chapter 3 of this book. - Your attitude: Though this is not an aspect that is specific to your business, it is one that you can control. If you remain positive and upbeat in your approach to business, your marketing efforts will reflect that attitude -- and your customers will notice. What about your customers? Other people’s reactions are for the most part beyond your control. You may have the best sales pitch and the most compelling marketing campaign out there, but potential customers who happen to be having a bad day when they see your message aren’t likely to react in your favor. However, there are some things you can control in regard to your customers. One of these things is to understand why people buy -- what brings them from initial interest to final sale. There are many different reasons, so you should determine which of them might apply to your business and focus on them. To name just a few, consumers buy products or services that will: - Make them money (turnkey or reseller programs are a good example of this). - Get them praise (gifts, new clothing). - Keep up with the Joneses (when “everyone else” has something). - Make them look younger, better, or smarter. - Possess beautiful objects or works of art. - Make them more comfortable. - Be more efficient, either at work or at home. - Make their work easier or faster. - Help them avoid hard work. - Protect their family or their possessions. - Excite or entertain them. - Inform them or enrich their lives. - Allow them to escape stress. - Boost their popularity or reputation. - Save them money or time. - Help them express emotions to others. - Satisfy their curiosity. - Attract the opposite sex. - Help them avoid missing an opportunity. It is important to become familiar with the needs your business fulfills for your customers. Armed with this knowledge, you can build a marketing campaign that points out the benefits consumers will realize when they purchase your product or service. Fun with Case Studies Does Creative marketing really work? Since the widespread embrace of the concept, many companies have undertaken successful Creative marketing campaigns. Innovation is often the key to a thriving business, and the following companies are examples of Creative effectiveness in action. Several Campaigns That Worked Saint Paul, Minnesota: Before the opening of the first Crazy Carrot Juice Bar, marketer Eric Strauss engaged in some forward thinking. He spent $73 to put together a life-sized carrot costume, which was worn at several special events around town. Over the next year, the “Carrot” made many public appearances. It was featured in various print, radio, and television media, and became largely responsible for catapulting the company’s success. Eventually, the Crazy Carrot Juice Bar expanded to five stores and 65 employees, and was then sold to industry giant Jamba Juice -- all for a mere $73 investment. Irvington, New York: The Flying Fingers Yarn Shop, just outside of Manhattan, was looking to expand its customer base. At the suggestion of a marketing consultant, the company secured three giant balls of yarn, complete with knitting needles, to the roof of a modified van and called it the Yarn Bus. On weekends, the Yarn Bus travels between Irvington and NYC, promoting visibility and making special appearances at news events. Flying Fingers has seen a good increase in store traffic, but more importantly, people who might not make the physical trip to the store are made aware of their website, where they can learn about knitting classes offered by the store and purchase knitting supplies. The high visibility of the Yarn Bus has produced excellent results. Manhattan, New York: Even not-for-profit businesses look to expand their reach. The Marble Church sought a way to attract younger members and revitalize their congregation. So, they turned to a marketing firm who came up with some unusual ways to get the word out. One Labor Day weekend, hundreds of weekend visitors to the Hamptons spotted an airplane banner bearing the intriguing message: “Make a friend in a very high place. Marblechurch.org.” In addition, the church rented a low-cost mobile billboard (mounted on the side of a van) that drove around Manhattan. The sign read: “In This Town It Doesn’t Hurt to Have God on Your Side.” These creative messages, delivered in creative ways, introduced Marble Church to people who would otherwise never have heard of the place. As a result, the church reported a 31% increase in membership. Oregon: Odd giveaways abound. People are intrigued by the unusual, which may explain why the Les Schwab tire dealership’s “free beef in February” promotion keeps customers coming back, or why a nearby bank receives excellent local media coverage for their yearly tradition of giving away free Vidalia onions to anyone who walks in. One Campaign That Didn't Remember the backfiring efforts mentioned in the first chapter? Recently, a Creative marketing campaign took a surprisingly bad turn in Boston, Massachusetts. In an effort to promote a new animated television series, Aqua Teen Hunger Force, the Cartoon Network designed and installed 40 magnetic light displays depicting characters from the series, and mounted them in various locations in and around Boston. Unfortunately, Boston citizens reacted with suspicion to the devices, which included batteries and wires hooked to the back of the placards to control the lights. Reports of the signs caused a city-wide panic in post-9/11 fashion, and "an army of emergency vehicles" responded to the situation. Several bridges, subway stations and highways were closed while police examined and in some cases destroyed the signs. What marketing impact did this incident have for Cartoon Network? It certainly raised awareness of the program, but when it comes to your business, you may not want this level of advertising. TV columnist David Hiltbrand stated for the Philadelphia Inquirer: "Those wacky marketing guys at Turner Broadcasting. Because, let's face it, nothing says cartoon hijinks quite like a red-level terrorist threat."