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Table Of Contents
Credits ................................................................ 6
Part 1: My early days on the Net ....................................... 7
Part 2: Frank Sinatra, Internet Marketing and me... .................... 14
Part 3: META TAGS, Spiders, and Robots Explained in plain English ...... 26
Part 4: Write, write, write HTML and learn... and progress.............. 36
Part 5: SSI Magic!...................................................... 43
Part 6: Clients & Servers, Domain Names, Hosting, Daemons, and FTP... 54
Part 7: When John met Amazon, Allen, Corey, and Ken.................. 74
Part 8: When John met Amazon, Allen, Corey and Ken - continued.......... 80
Epilogue ............................................................... 85
$$$ Make Money $$$...................................................... 86
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Credits
A special “THANK YOU” goes to:
• TurboZine’s subscribers: Your support gives me the strength and the inspiration needed to continue writing.
• Joe Chengery III for his continuous friendship and help to almost any “written” work I present online.
• Paul Kleinmeulman for his friendship, Australian humor?, critical eye and tongue of truth.
• Viola Tan for her willingness to always stand by me.
• Steve Boutelle for his continuous friendship and “idea brain storming.”
• All others whose names are not included here who trust and partner with me to my online endeavors.
And of course I’d like to gratefully thank:
• God, for allowing me to live in this Wonderful Life.
• My wife for always being next to me.
• My parents for “being there.”
• YOU, my dearest reader, for trusting me and also for being an active member of this cyber society of online friends.
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Table Of Contents
Introduction
What Makes An Internet Millionaire?
The Skills You Need As An Internet Millionaire
Investing In You!
Millionaires That Work For Free?
Selling Your Way To Millions
Are You Wanting To Work More?
Conclusion
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Introduction:
According to the www.Dictionairy.com, a millionaire is defined as:
“A person whose wealth amounts to at least a million dollars, pounds, or the equivalent in other currency.”
So, what is an Internet Millionaire?
In a nutshell, an Internet millionaire is someone who spots an opportunity, creates a plan, and organizes a team or leverage on software or tools to seize it.
An Internet millionaire is also one who has the ability to create his own opportunity or cash in on ideas, may it be his own or other people’s.
This is especially true if you have the desire to start an Internet business, which sells digital products.
Now, the thought of you becoming an Internet millionaire can be intimidating, but the truth is that, anyone can be an Internet millionaire, if they really want to.
Table Of Contents
THE NETTLE MAGAZINE NOVEMBER 2007 ________________________________1
Introduction ____________________________________________________3
EDITOR’S NOTE __________________________________________________4
Godfather Marketing – The Last Word in Back Scratching __________________5
THE NETTLE MAGAZINE RECOMMENDS…_______________________________10
Viral URL ___________________________________________________11
MOVIES & CASH ______________________________________________13
$50 - Cash Prize __________________________________________14
Win Die Hard 4.0 & Ocean’s Thirteen DVDs_____________________14
NOTABLE NEWS _________________________________________________15
The Next Internet Millionaire: Episodes 6-10___________________16
THE GENUINE ARTICLE ____________________________________________23
How to Create A Super Evangelist _______________________________24
Embedding Google Maps in your web pages _______________________26
Is Top Search Engine Result Page Ranking Enough? _________________27
SOMETHING FOR THE WEEKEND _______________________________________32
Rendition_______________________________________________________33
The Comebacks _________________________________________________35
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Godfather Marketing – The Last Word in Back Scratching
It’s a little geeky, but every now and again I like to stop and think about a common phrase or idiom that we use unthinkingly and find out where it came from. Most phrases can be traced back centuries and often the meaning is lost. Nevertheless, analysing a popular saying can often be instructive.
The phrase, “You scratch my back and I’ll scratch yours” is well understood to be about reciprocation. You do me a favour and I’ll do you a favour in return.
But look closer.
What’s actually being communicated is a request for assistance, in exchange for some kind of payment or favour. In internet marketing, it’s called a Joint Venture.
Now I’m not going to waste your time with 1000 words on how to write a joint venture proposal. This subject is as old as Methusaleh (A Hebrew referred to in the old testament who is recorded to have lived to the age of 969).
Instead I’m going to examine a different kind of joint venture that cuts to the very heart of internet marketing.
Get this right, and joint ventures will become as easy as pie (originated in 19th century America – apparently pies are very easy to eat).
Back scratching, favours, reciprocation, whatever you want to call it is about returning favours. Socially, returning favours is important and so we usually grow up with a natural inclination to do so.
Someone does something for us and we do something in return.
Where it gets interesting is looking at why some trading of favours end after one exchange, but others cycle on indefinitely.
If you’re on the lookout for it, you’ll see examples of this everywhere. One of my favourites is in the opening scene of the movie “The Godfather”.
‘Bonasera’ asks the Godfather to help him obtain vengeance on two men who assaulted his daughter. The Godfather objects because, even though his wife is godmother to Bonasera’s only child, he never before sought his counsel, or even invited him to his home for a cup of coffee.
Distressed, Bonasera offers the Godfather money to perform this favour. The Godfather is offended by this suggestion, but eventually agrees to help in exchange for Bonasera’s ‘friendship’.
“Some day, and that day may never come, I'll call upon you to do a service for me.”
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Internet Advertising - A Brief History Over Time
As the internet evolves, so does the way advertising is performed online. In the earlier days it used to be so primitive - you could buy banner space on any given website that offered advertising. One of the key points in this evolution was the introduction of the Adsense model by Google – it’s loved by some, but hated by many due to the insipid returns Google makes available to publishers.
Still, Google’s unquestionable brand strength is such that it offered a huge ad inventory for publishers - so site owners in the most obscure niche could display highly targeted ads and have a chance of monetizing their site (if only with a few pennies per click).
Clearly though, there were to be more developments.
The evolution gained serious momentum with the increasing popularity of pay per lead. This really was (and is) a great concept for website owners and content publishers. They sign up to a PPL program and display a banner (for example) on their site. So a mortgage website would display a banner offered by a mortgage company that may say something like - Lower your mortgage payments by 20% or whatever. If the website owner clicks onto that banner and proceeds to request a free quote, the website owner gets paid. In the mortgage industry, these pay per lead amounts are sizzling – as much as $70 per lead in fact (given that it’s a hugely competitive niche).
Pay per lead is great for some industries such as finance because some cash-rich companies offer staggering returns for leads generated (over and beyond $50 to $100 per lead - and that’s without the website visitor having to buy a thing or parlay a penny.
Now, a brand new internet advertising concept known as “Pay Per Play” is about to be launched and it threatens to be every part as big as Adsense, Pay Per Lead and Pay Per Sale - and it offers HUGE benefits to website owners as you’re about to find out. In fact, it perfectly merges the needs of advertising giants and website/content publishers who want more than a few pennies per click for the valuable traffic they provide.
Table Of Contents
1. Affiliates related
2. Anthologies - Various subjects
3. Automation
3.1. Autoresponders
3.2. General
3.3. Tracking
4. ClickBank related
5. E-books related
6. Ezines related
7. Interviews
8. Learn from the Experts
9. Legal
10. Motivation
11. Recipes
12. Services related
13. Traffic
13.1. General
13.2. Viral Marketing Special
13.3. Linking
13.4. Search Engines
13.5. Autoresponder courses
14. True stories of online success
15. Tutorials
16. Master Reseller’s suggestions
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1. Affiliates related
How Your Affiliates Will Multiply Your Profits By Becoming Your Referrers Too And How They Will Drive Your Website Traffic Counters Crazy, Push Your Ezine Subscriptions To The Limit And Stuff More Cold-Hard Cash Into Your Pockets... AND How You Can Reward Them - Guaranteed - All Done 100% Automatically - Click here
If you’re interested in starting your own Affiliate Program and advertising your business on thousands of web sites for FREE -- only paying when an ACTUAL SALE is made -- then I’d highly recommend checking out the following web site: AssocTrac
->Affiliates Masters Course by SiteSell.com (583KB)
->How To Make Profit From An Affiliate Program by Dirk Dupon (373KB)
->The Affiliate Marketing Primer by Sherry Gordon (423KB)
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Table Of Contents
5. All-Star Fudgy Baseballs and Bats
6. Apple Smiles
7. Bunny Salad
8. Butterfly Bites
9. Cat's Eyes
10. Chocolate Spiders version #1
11. Chocolate Spiders version #2
12. Clown Faces
13. Daisy Apple
14. Dirt Cups
15. Easter Mints Kids Can Make
16. Eyeballs on Ritz
17. Fish in the River
18. Funny Face Carrot Salad
19. Jello Aquarium Recipe
20. Octopus Dogs
21. Peaches with a Sunshine Smile
22. Peanut Butter Caterpillars
23. Peanut Butter Turtles
24. Potato Pups
25. Rock Candy
26. Rudolph the Reindeer
27. Snake Hot Dogs
28. Teddy Bear Carousel
29. Wagons
Gross But Fun Recipes:
30. Boogers On A Stick
31. Brain Cell Salad
32. Brains on the Half Skull
33. Butchered Snake Bits With Barbecue Sauce
34. Cat Litter Casserole
35. Chicken Pox Pancakes
36. Chopped Off Fingers Pizza
37. Chuckie's Upchuck
38. Dead Sea Soup
39. Diaper Dump Porridge
40. Flat Cat Cookies
41. Gross Guess?!
42. Hairball Salad with Saliva Dressing
43. Homemade Maggot Stew
44. Nose Blow Burritos
45. Penicillin Pizza
46. Puked Up Potatoes
47. Ralph's Retch
48. Sewer Soda
49. Snouts & Beans
50. Spit-Wad Sandwiches
51. Toasted Tongues
52. Tortured Tomatoes with Bird Dropping Dressing
53. Worm Burgers
Lunch Recipes:
54. Apple Pancakes
55. Banana Hot Dog Sandwich
56. Basic Pancakes
57. Bologna and Cheesewitch
58. Brunch Pizza
59. Caramel French Toast
60. Cheese and Fruitwich
61. Chilaquiles
62. Cream Cheese Sandwich
63. Crispy Corn Dogs
64. Crunchy French Toast
65. Curried Tuna Sandwich
66. English Muffin Pizza
67. Fruit Sandwich
68. Green Spaghetti
69. Mock chopped liver
70. Peanut Butter and Jelly French Toast
71. Peanut Butter Noodles
72. Pease Porridge Hot
73. Pizza on Rye
74. Sailboats and Canoes
75. Top Dog
Snack Recipes:
76. Popcorn Cake
77. Mixed Fruit and Toffee Corn
78. Microwave Carmelcorn
79. Peanut Butter Chocolate Rice Krispie Treats
80. Kids Trail Mix
81. Kids Snackin' Corn
82. Classic Spinach Spread
83. Kid's Krunchy Krazy Korn
84. Kabibbles
85. Hobo Popcorn
86. Puppy Chow
87. Pineapple Cheese Squares
88. Armchair Quarterback Crunch
89. Clingons
90. Chex & Chocolate Party Mix
91. Cheerio Bars
92. Bugs on a Log
93. Chocolate Peanut Butter Dip
94. Cheese and Carrot Corps
95. Monster Munch
96. Roasted Soybeans
97. Marshmallow Sandwich
98. Pizza Rice Cakes
99. Pizza Pinwheels
100. Peanut Pitas
101. Ants in the Sand
102. Oyster Cracker Snacks
103. Toadstools
104. Spicy Nuts
105. Cannoli for Kids!
106. Eggsquisite Easter Baskets
107. Homemade Cracker Jacks
108. Kandy Fun Kakes
109. Peanut Butter Snack
110. Kids Popcorn Balls
111. Peanut Butter Nanaimo Bars
112. Popcorn Cake
113. Popcorn Snacks
114. Peanut Butter Candy
115. Caramel Corn
116. Butter Mints
117. Diabetic Kid's Snackin' Corn
118. After-School Mix
119. Five-Spice Walnuts
120. Crunchy Noodle Jumble
121. Chunky Date, Coconut and Almond Granola
122. Chocolate Snack Blocks
123. Chex Muddy Buddies
124. Carmeled Peanuts
125. Carmel Corn Pops
126. Caramel-Nut Corn
127. Gelatin Rainbow
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1 c Carob powder
1 c Water
1/4 c Honey
1/4 c Peanut butter (smooth or cru
3/4 c Wheat germ
3/4 c Rolled oats
2 tb Dry milk powder
1/2 c Unsweetened shredded coconut
1 ts Cinnamon (optional)
1/2 ts Grated orange rind (optional)
In a small saucepan, combine the carob and water. Bring to a boil over low heat, stirring constantly to prevent scorching. Add the honey and peanut butter and continue cooking for about 5 minutes, or until syrup is smooth and slightly thickened.
In a large bowl, mix together the wheat germ, oats, milk powder, coconut, cinnamon, and orange rind (if desired).
Pour about one cup of the carob syrup over the dry mixture, or as much as is needed to make a pliable, dough-like consistency. Store the remainder in the refrigerator and use as an icing or to make great milk shakes.
Pinch off pieces of the dough and roll each piece between your palms into 2-inch-long tubes about the circumference of a fountain pen, tapered at one end in the shape of a baseball bat. Roll the rest into marble-sized balls.
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E-Book Profit Center #1: Inserting Affiliate Links
This is probably the other and most commonly tapped profit center used by many E-Book publishers, aside from making money from upsells.
In a nutshell, you make even more money from your E-Book readers/customers by recommending them a related or follow-up product or service in the shoes of an affiliate marketer.
Yep, the keyword here is “related” and “follow up”.
You’ll have to use your experience or due diligence when recommending affiliated products or services in your E-Book because the more related they are, the higher your chance in increasing your backend profits via affiliate endorsement in your E-Book.
Putting it another way, you have to predict what your customer needs as soon as he or she finishes reading your E-Book and provide just that. It’s also providing convenience to your reader because you can save him or her time, effort and maybe money in accomplishing the next step.
Examples:
1. If your E-Book is targeted at beginners who want to start their Internet Business, you will do well to recommend them merchant accounts and web hosting services, as these are some of the things they are going to need when they start their business online.
2. If your E-Book is a crash course guide to physical activities like Yoga, dancing, exercise, etc. you can start recommending gears and accessories from other online sites you are an affiliate for.
E-Book Profit Center #2:
Selling Advertising Space
This profit center isn’t tapped into often where paid E-Books are concerned, but some marketers are making wild profits selling advertising space to their free viral E-Books or reports.
If you are producing a short report with Full Give Away rights i.e. your report can be passed on to other people freely, you can tap into this particular profit center.
Like the newspapers and magazines, you can include a space in one or some parts of your E-Book or short report that is available for advertisements. In this blank space, you include something like “this advertising space can be yours!” and then include a link or a way the potential advertiser can contact you.
You can then charge a rate of your choice and the advertiser sends his or her advertisement to you. Then, not only do you provide him or her with a new copy of the E-Book/report that has the advertisement, you also help spread and circulate the “branded” report around.
This profit center can also be effectively used if you publish a PDF newsletter with a large database of subscribers or members.
Table Of Contents
• Introduction – page 4
• Why Write an Ebook? – page 6
• Using Ebooks to Promote Your Business – page 9
• How to Write an Ebook – page 11
• What to Write About – page 14
• Overcoming Writer's Block – page 17
• Choosing Software to Compile Your Ebook – page 20
• How to Price Your Ebook – page 23
• How to Turn Your Ebook into Profits – page 25
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Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase incrementally. It's obvious why electronic self-publishing has become so popular so quickly.
The publishing industry, I hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance.
Having said that, let's look at what makes ebooks so important and so unique.
Ebooks have certain abilities and qualities that other mediums do not possess. For example, ebooks are easy and cheap to produce. Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer and the right software.
Additionally, ebooks are easily and rapidly distributed online. They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type.
Ebooks are also immediately obtainable. You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read.
Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless.
Another wonderful quality is that ebooks have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software. Figure out your market, write your book, post it on your website, and with the right business savvy, your audience will come to you.
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Table Of Contents
Introduction to Podcasting.......................3
The Fastest-Growing Media Format in Eons........................3
What A Difference A Year Makes!.............................4
You Don’t Actually Need a “Pod” – Or To Know How to “Cast”.........................4
iTunes or no iTunes?.............................6
Who Can Make Money With Podcasting?............................7
Why Would People Pay For Podcast Programming When Radio Is Free?.......7
Direct or Indirect Revenue Streams.............................8
What Are The Other Uses For Podcasting?.......................11
Non-Commercial (or Semi-Commercial) Uses of Podcasting..........................11
A Podcast By Any Other Name.............................12
Podcatching and Listening to Podcasts............................13
“Retriever” software.............................13
Finding Podcasts You Want To Hear.............................15
Getting Started Listening…...................16
Beyond Just Listening...........................16
How Do I Get Started Podcasting?........16
Podcasting 101.............................17
Hardware/Software You Need.............................18
Where Do I Shop?.............................19
Recording the Show!.............................20
“Broadcasting” Your Podcast.................21
Marketing Your Show & Finding Your Audience.................21
Are We All Becoming Pod People?.............................23
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Introduction to Podcasting
You’ve heard about podcasting and may have wondered just what it is, how to enjoy it, or how to take advantage of it.
In its simplest definition, podcasting is the publishing of audio programming to be distributed by the Internet and listened to at the listener’s discretion.
A slightly more comprehensive definition would be:
Podcasting is a method of publishing audio broadcasts via the Internet, that allows users to subscribe to a regularly updated feed of new files. Podcasting is unlike most other online media because of its subscription model. Podcasting usually uses a feed (such as RSS) to deliver an enclosed file, although not all podcasts require subscription.
Podcasting enables independent producers to make syndicated "radio shows," and gives broadcast radio programs a new distribution method but it also offers much more.
While named for the iPod, any digital audio player or computer with audio-playing software can play podcasts.
The same technique can deliver video files as well although this use is not yet popular (we’ll see what happens when Apple introduces the video-capable iPod model!).
The Fastest-Growing Media Format in Eons
“Podcasting” is one of the hottest technology and marketing buzzwords today, and it has leapt from total obscurity to media headlines in the span of less than 18 months!
In its essence, podcasting is a method of disseminating information, usually but not always audio information like music and spoken word materials, through a method similar to RSS, or “really simple syndication,” which regular readers of our reports already are familiar with.
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Introduction: Building Your Mailing List the Smart, Easy Way
Dear Aspiring Mailing List Builder,
Hi and thank you for your investment in this manual. Within the coming pages, I trust you will find this ingenious list building concept as inspiring and brain-frying as it was for me.
Granted, that this list building concept isn’t exactly new, as it has been practiced in Internet Marketing for a couple of years by now. However, several mailing list owners and beginning eZine publishers remain clueless as to how to build their list of subscribers intensively.
Most list owners have lost fortunes to ineffective methods in pursuit of list building while others who are on the breaking-twines budget simply cannot afford to risk rediscovering mistakes.
You are probably one of them.
If you fancy the idea of building your list intensively in a short period of time, then this manual is for you.
List Building in a Nutshell
Obviously, it is every list owners wish to build their mailing list and consistently add subscribers to their database. The Internet Marketing success formula is simple:
Targeted Subscribers = Prospects = Potential Customers