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ACAPULCO CHICKEN (EN ESCABECHE)
2 cups Unsalted chicken broth -- defatted
1 tablespoon Olive oil
2 teaspoons Ground cumin
2 tablespoons Pickling spice
1/2 Red bell pepper -- sliced
1 pound Boneless chicken breast -- halves
1/2 Yellow bell pepper -- sliced
2 tablespoons Minced jalapeno chili with -- seeds
1 Onion, halved -- thinly sliced
1/3 cup Rice wine vinegar
1/4 cup Fresh cilantro leaves
3 large Garlic cloves -- minced
baked (no oil) tortilla chips
Boil broth and pickling spice in heavy large saucepan ten minutes. Strain and return liquid to saucepan. Add chicken, onion, vinegar, garlic, oil and cumin to pan. Simmer over very low heat until chicken is just cooked through, about ten minutes. Transfer chicken and onions to shallow dish. Top with bell peppers and minced chilli. Boil cooking liquid until reduced to 2/3 c, about ten minutes. Pour liquid over chicken and let cool 30 minutes. Add cilantro to chicken mixture. Cover and refrigerate until well chilled, turning chicken occasionally, about 4 hours (can be prepared one day ahead). Slice chicken and transfer to plates. Top with marinated vegetables and some of the juices. Pass tortilla chips to use as "pushers." .
Makes 6 servings
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Jason is the new coach of a basketball team. His team has won many games since he has arrived to replace the previous coach.
The players are more at ease with him and more open to discuss any concern with him. Moreover, they have become more confident and motivated to play now that he's leading the team.
Before he coached the team, they were on a losing streak. Now the team is on a hot streak and they may even have a chance to win the championship.
What is Jason's secret?
Whenever one player does something nice, Jason gives him a good name to live up to. When a player makes good blocks or does a great job in rebounding, Jason will tell him, "Wow! Your rebounding and defense are very much like Kevin Garnett's. Keep it up."
When a player shoots consistently well, Jason will tell him, "Super! Your sweet moves rival those of Kobe Bryant. Wow!"
When his team wins, he'll encourage them, "We will win one game at a time. We'll win the championship, just like the LA Lakers did."
Table Of Contents
A....................7
AFFILIATE PROGRAMS....................7
ARTICLE MARKETING (A SUBSET OF LINK BUILDING)...............8
AUTOSURFING.................... 10
B....................11
BLASTING - (SCAM ALERT!)....................11
BLOGS - (A SUBSET OF LINK BUILDING)....................11
BLOG COMMENTS - (A SUBSET OF LINK BUILDING)....................12
BANNER AD EXCHANGES....................12
C....................14
CLASSIFIED ADS - (A DIRECTORY OF NOTHING BUT SPAM)....................14
CRAIGSLIST.....14
D...........................16
DOORWAY SITES - (A SUBSET OF LINK BUILDING)..................16
DIRECTORY SUBMISSIONS - (LINK BUILDING)....................17
DESKTOP DIRECT MESSAGING - (LIST BUILDING)..................18
E....................19
EBAY (A SUBSET OF LIST BUILDING)....................19
EBOOKS - (A SUBSET OF LIST BUILDING)....................20
EZINES - (YOUR OWN NEWSLETTER, OR YOUR “LIST”)....................22
EZINES YOU CAN ADVERTISE IN FREE....................23
F....................24
FFAS OR “FREE FOR ALL” LISTINGS...................24
FORUM MARKETING....................24
G....................26
GOOGLE ADWORDS - (USUALLY REALLY EXPENSIVE).................26
J....................27
JOINT VENTURES....................27
K....................29
KEYWORD PLACEMENT....................29
KEYWORD SELECTION ................................29
L....................29
LINK BUILDING....................29
LINK SWAPPING - (A SUBSET OF LINK BUILDING)................29
LIST BUILDING SERVICES....................31
M..........................32
MSN ADCENTER - (ALSO USUALLY NOT FREE)...................32
MYSPACE....................32
N....................34
NEWSLETTERS 34
O....................34
OPT & OPL....................34
OPT-IN....................34
P....................35
PAY PER CLICK FREEBIES............................35
The HBF PPC Freebie Database:.....35
PODCASTING....................37
PRESS RELEASES – (A SUBSET OF LINK BUILDING)................38
R....................41
RSS – (SYNDICATED CONTENT)....................41
S....................42
SAFELISTS....................42
SEO - (SEARCH ENGINE OPTIMIZATION)..................43
Keyword Selection....................44
Keyword Density....................44
META Tags....................45
Site Flow....................45
SiteMaps....................46
SOCIAL BOOKMARKING....................47
SOLO ADS....................48
SQUIDOO LENSES....................49
T....................50
TESTIMONIALS - (A SUBSET OF LINK BUILDING).................50
TRAFFICBARS - (BUILT INTO YOUR BROWSER)....................51
TRAFFIC EXCHANGES – MANUAL....................52
TRAFFIC EXCHANGES – AUTOMATIC..................53
V....................55
VIDEOS - (THROUGH YOUTUBE.COM)....................55
VIRAL MARKETING....................56
W....................58
WEB 2.0.................58
Y!....................59
YAHOO! GROUPS....................59
YAHOO! SEARCH MARKETING....................60
THE LIST-BUILDER TRAFFIC STRATEGY....................61
*LUKE’S FREE RECIPE FOR COMPOUNDING TRAFFIC*..................61
SO, DOES IT ALL REALLY WORK?..................69
CONCLUSION....................70
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A
Affiliate Programs
If you have a website that sells a product online, and you’ve built in a fair amount of room into your price for it, then you have an opportunity to use a GREAT free traffic source.
In fact, running your own Affiliate Program helps you out in more ways than one. By signing up affiliates to go out and sell your product for you, you’ll not only build a huge salesforce, (assuming you make your offer tempting for them) but you will also be building hordes of one-way, targeted links back to your website as they advertise in the various places.
Drawbacks?
You must be persuasive to get an interested following to do some serious selling for you. It can also be slow to get all those links built up, but link building is just a side benefit anyway.
To overcome this issue, simply build more room into your price so that the monetary gain for your affiliates is too tempting for them to refuse. 50% commissions are quite standard these days on informational products, with some products go all the way up to 100% commission structure, so that the seller can build up a newsletter list.
Naturally, if your product is not available for online delivery (i.e. software only) then the ability to attract affiliates will be much more difficult for you… Not impossible though, because some affiliates understand the importance of offering their readers a full range of products built around a central niche theme.
Having an affiliate program that offers multiple tiers helps as well. There isn’t an affiliate marketer alive who wouldn’t like to earn residual income from the work of others.
There are two different ways to get started with your own affiliate program. Both can be free, and of course you pay your affiliates out of sales afterwards.
The most common form of affiliate program is when a webmaster loads software, usually some form of PHP or Perl script onto the server, integrating it with the website. These have been sold for years to webmasters and lately have even been offered for free.
The second type is a service run off-site, through providers such as ClickBank.com or PayDotCom.com. (There are many other, non-free ones too.) They do the added work for you of helping your products get found by more affiliates, and they even feature your product in an online marketplace of theirs. Naturally, they want their cut of the product’s sale too, usually in the range of 4% to 8%. (Some let you even split that fee with your affiliates.)
These services may be more effective in the long run for the average info-product seller, but quite often they do not offer the flexibility that many webmasters need to best promote their own product line. In those cases, using server-side software scripts is the only way to go.
Finding a free copy of your own Affiliate program software to load onto your web server is quite painless, as there are now several different scripts to choose from. To find your own script, simply google the phrases “free affiliate program software” or “free affiliate management software.” They should both return helpful results for you.
Naturally, you’ll have to investigate each one in depth to see if it runs on your particular server in your software environment.
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Table Of Contents
Introduction.............................1
What’s an autoresponder?.........................1A
How can I make money with autoresponders?......................1B
Pick a topic..............................2
Your personal interests and areas of expertise........................2A
A self-quiz for finding a topic.......................2B
Marketability: Will they buy?.......................2C
A quiz for marketability..............................2D
Research your market.............3
Searches: Google, eBay, Amazon.............3A
Groups and forums.......3B
Survey Says? Conducting marketing surveys......................3C
Sample marketing survey...........................3D
Create content..........................4
Original content.............4A
Affiliate and reseller programs....................4B
Craft your autoresponder messages...................5
Making your product irresistible..................5A
Testimonials: A marketer’s best friend..............................5B
Spam-Me-Not: Avoiding too much hype............................5C
Spam filters: Is your message zap-proof?..............................5D
Formatting your autoresponder messages..............................5E
Set up your site........................6
Name your domain..............................6A
Web hosting: free or fee?...........................6B
Accounts you need: NameStick, PayPal, ClickBank...............6C
A note on web site content.........................6D
Build your opt-in list................7
Free methods: articles, e-books and mini e-courses.............7A
Paid methods: PPC campaigns, classifieds, and co-registration lists....................7B
Drive traffic to your site..............................8
Keywords: Optimize, don’t stuff..................8A
Keep visitors coming back..........................8B
The No-Spam Diet: Black and white listing8C
Launch your list building campaign............8D
Sample Autoresponder Messages.......................9
Resources..............................10
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1. INTRODUCTION
1A - What’s an autoresponder?
If you’ve ever asked for information online about a product or service, or signed up for an e-list or group membership on the Internet, and received a nearly instantaneous response in your e-mail inbox, an autoresponder program was responsible for delivering the reply.
Simply put, autoresponders are e-mail programs that send out a preset message in response to every incoming e-mail received. Some autoresponders, like sign-up services for e-groups and forums, are one-shot deals: a single response for every message received. Just about every Internet-based company uses autoresponders for a variety of purposes, from automating tasks that would otherwise take up hundreds of man-hours to building lists and tracking prospective leads.
Multiple autoresponders send a series of messages to received e-mail addresses on a predetermined, timed basis. For instance, a multiple autoresponder can be used to send an instant response, then a follow-up message three days later, then another five days after that, and so on. It can be programmed to send a message a day, one per week, twice monthly, or any interval that satisfies the purpose of the message series.
Autoresponders are the most powerful Internet marketing tools available. They are easy to use, and once they’re set up the entire marketing process is automated and instant. When you use autoresponders, your Internet business runs itself 24 hours a day. Launching an effective autoresponder campaign can mean the difference between a struggling business and a wildly successful one.
1B - How can I make money with autoresponders?
Just about any online business can benefit by using autoresponders. In fact, with a properly arranged campaign, your as-yet-unfounded business can be built around an autoresponder program. All you need is a product and an effective series of autoresponder messages, and you can start carving your piece of the Internet pie.
Your autoresponder is your golden goose: the marketing tool that will sell your well-developed product far more effectively than any other form of advertising. Few sales are made by impulse buyers, particularly on the internet. But if you are able to get your message out repeatedly to people who are already interested in what you have to offer, you will see an explosive sales response.
This book will give you all the information you need to begin profiting with autoresponders. You’ll learn how to choose a topic that works best for you and your situation; research your market and find or develop great content that people want to buy; start you own automated storefront web site; tailor your autoresponder messages for maximum effectiveness; and build a powerful opt-in autoresponder list that will make money even while you sleep.
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Introduction
The Internet is a wonderful medium that can provide you global reach in the most efficient and economic manner. It has been used to promote communication and interaction between people, companies and countries throughout the world. It has opened up several opportunities for innovative ideas of delivering value to customers. One idea that has been growing in leaps and bounds is offering information or content online through a paid subscription or “members only” website. Not only is the Internet the most cost effective way of providing valuable content to a selected audience, it also expands your reach beyond geographies. It means your paid subscription business does not just have to concentrate on local markets - nothing is impossible! If your business has a web site, this in itself means it is accessible by the global market, and it is vital that your business take advantage of this.
This guide provides comprehensive and wide-ranging information on the complete process of setting up a paid content subscription website right from scratch. It explains in detail all aspects - how to plan, create, launch, market and monitor a paid subscription website.
Free is slowly changing to fee-based
The dot com bubble is perhaps reflective of similar gold rush mania in the history of enterprise. Suddenly the established tenets of business were thrown to the wind and everyone would talk of the “new economy”. Having an internet presence and attracting visitors was considered success without any consideration to whether value was delivered and whether customers paid for the privilege. Eyeballs, and not cash, were the currency. Eventually sanity has returned to the Internet. Cash is king. Value has to be delivered. Having a visitor or even a sticky visitor is not enough, the visitor should become a buyer and should pay for the offering and should receive value for what he is paying.
Many websites in the past have offered free products and services to their customers. This trend is fast changing towards paid services and products. Smart entrepreneurs are now realizing that their hard-earned knowledge is valuable to others. They are moving content, which used to be available for free to anyone and everyone on the Internet, behind the turnstile and charging a toll from the information seeker. Resistance to paying for services is gradually melting away.
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What is Web2.0?
From Wikipedia:
Web 2.0 refers to a perceived second generation of web-based communities and hosted services — such as social-networking sites, wikis and folksonomies — which aim to facilitate collaboration and sharing between users.
Web2.0 is a like a social community on the internet. YouTube, MySpace, Squidoo, Friendster, Facebook, Technorati, del.icio.us, Digg, Netscape, StumbleUpon are all Web2.0 services. But here is just a short list of some of the common or more popular Web2.0 services out there.
There are many new Web2.0 sites launching every week or even everyday.
You can click on the following image to go to a Web2.0 directory and you will be amazed how many Web2.0 services that you do not know are available out there.
Web2.0 is one of the hottest trend on the internet and it is changing user behavior on the internet. Now, the question is,
Have You Capitalize on These Web2.0 Services to Build Authority on Your Websites?
Web2.0 services usually focus on user sharing and collaboration. It is very easy for you to start participating in Web2.0. You can simply create an user account and you are in.
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A PERSONAL STATEMENT BY THE AUTHOR
Some thirty years ago a young clergyman by the name of Gunsaulus announced in the newspapers of Chicago that he would preach a sermon the following Sunday morning entitled:
"WHAT I WOULD DO IF I HAD A MILLION DOLLARS!"
The announcement caught the eye of Philip D. Armour, the wealthy packing-house king, who decided to hear the sermon.
In his sermon Dr. Gunsaulus pictured a great school of technology where young men and young women could be taught how to succeed in life by developing the ability to THINK in practical rather than in theoretical terms; where they would be taught to "learn by doing." "If I had a million dollars," said the young preacher, "I would start such a school."
After the sermon was over Mr. Armour walked down the aisle to the pulpit, introduced himself, and said, "Young man, I believe you could do all you said you could, and if you will come down to my office tomorrow morning I will give you the million dollars you need."
There is always plenty of capital for those who can create practical plans for using it.
That was the beginning of the Armour Institute of Technology, one of the very practical schools of the country. The school was born in the "imagination" of a young man who never would have been heard of outside of the community in which he preached had it not been for the "imagination," plus the capital, of Philip D. Armour.
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This One Simple Concept Can Put Money In Your Bank Account Time and Time Again You can market and sell Resale Rights products and services over and over again at 100% profit margins…and YOU, the marketer, get to keep ALL the profits!
Unlike affiliate products where you get between 5% to 50% commission and sometimes a little more… with Resale Rights, you get to market products at 100% profit. And, these are products that you don’t even have to create, but can market and sell them as your own.
The time-saving advantage here alone can put you well ahead in your marketing. No one has the time to create as many original products as they can market using Resale Rights products. And, with the 100% profit margin, it’s like your own product, only without the hassle of creating it :>)
In fact, many people won’t attempt to create their own products, but still want to participate in marketing with their own line of products. Resale Rights products are perfect for this. Resale Rights products are “accelerated marketing” at it’s best. It’s quite obvious how smart internet marketers are capitalizing on the distribution of Resale Rights products. These products offer great leverage to marketers and are being resold successfully by many resellers.
Table Of Contents
In This Issue
5 .... Easy Viral Way to Build Your Subscriber List
9 ...................... 12 Ways to Build Your Opt-in List
13 ... How to Make Money From A Small Email List
17 ......................... 6 Tips To Significantly Improve Your E?mail Response
20 ......................... How to Write Content and Free Gift Emails - With Examples
22 ......... How to Structure Your E?mail Campaign
Departments
3................................................Editor’s Page
4...................................................Nuts & Bolts
Sponsors
12....................................................123
Ezine
8......................................Autopilot Traffic Machine
16.............................................CB Deluxe
23.............................................Constant Contact
7..............................................Design Dashboard
6..............................................GetResponse
19.......................................One Time Offer In A Box
15.............................................PDF Creator
16.............................................Special Report Bible
11.............................................Traffic Equalizer
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Easy Viral Way to Build Your Subscriber List
A great way to build your business is to create a newsletter using an autoresponder with a broadcast feature. You can increase your opt-in subscriber base easily by promoting your newsletter with a report that you simply give away free. Here is a good way to start building your list of newsletter subscribers:
Make a free report that is 9 or 10 pages long in PDF format. The requirements for your free report are this:
1. Write information that is clear, concise and needed by your clients.
2. You want to promote your newsletter with this free report. Include links back to your home page in the report. On your home page capture email addresses with a subscription box for your newsletter.
3. It is important that your clients are enticed to seek the extra information by subscribing to your newsletter. Tell them that there is much more information about your business regularly updated in your newsletter. Explain the benefits to them for subscribing to your newsletter.
4. It is helpful to include a testimonial in your free report. This adds credibility to your work.
Then you can give your free report away to prospective clients. Offer it in your email signature file. Offer it to people that send you offers via email. You can visit forums in your industry and mention it in your forum signature file.
Other ways of distributing your free report include offering it to ezine list owners for their subscribers, emailing your own list, or simply write a supporting article and include a link in your resource box to download your free report. The best way to distribute your article is to go to an article distribution service where, for a small fee, your article will be exposed to publishers and websites.
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1. Produce Christmas cards which are printed on the front with, for example, "Happy Christmas from the Smith Family". Or, instead of the name 'Smith', pick one of the dozens of other popular surnames. Sell packs of these cards by direct mail to people listed in telephone directories.
2. Make money from renting out expensive children's toys. The toys you rent out will include remote controlled models and computerised games. Use a little van to deliver the toys to customers. Paint in toy town colour scheme. Call the van a toy mobile or similar suitable name.
3. Introduce to your region a service which mounts maps for businesses. Keep a stock of local, national and international maps. Mount these maps in a professional manner to suit the wall space available at offices. Send out leaflets about your services to office managers.
4. Bring out a regular publication for ambitious amateur musicians. This publication might include ads from : 1) Employers seeking musicians. 2) Retailers selling equipment accessories and supplies. 3) People selling used equipment. 4) Musicians seeking to make contact with other musicians. Also publish interesting editorials and letters.
5. Design and manufacture kits for making models with cocktail sticks, for example: model churches, castles, windmills, houses, etc. Buy the cocktail sticks in their unpacked state from the manufacturer. Sell your kits by mail order from ads in craft magazines or distribute to model shops.
6. Establish a directory of products no longer made. This directory might include sections on toys, novelties and household goods. Design the directory for business people and inventors who want to know both what has been made before and what ideas might be revived and/or modified.
7. Make cotton gloves especially designed for coin collectors. The gloves prevent the grease and moisture from fingers getting onto coins. Package the gloves and sell them from ads in coin collecting magazines or distribute to shops which sell collectible coins.
8. Bring out a correspondence course about how to write cookery books. The course might include information about: How to devise recipes, how to present them in written form and what makes a successful cookery book. Produce a prospectus and advertise in women's magazines.
9. Begin a business which rents out large and expensive astronomical telescopes to householders who want to develop their interest in astronomy. Publicise your service at the local astronomy society and use local advertising to attract clients.
10. Set up a company which produces a compendium of strip games, for example: Strip poker, strip snakes and ladders, strip lotto, strip snap, and strip ludo. Sell by mail order from adverts in X-rated magazines.
11. Paint attractive art on rocks to make souvenir paperweights and doorstops. The art might take the form of abstract pattern, traditional pictures or tourist scenery. Call your rocks "designer rocks". Add a rubber base to paperweights and a rubber edge to doorstops.