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Table Of Contents
Why You Need To Worry About “Malware”........................3
Viruses Make Your Machine Act Badly............................4
Spyware Transmits Information about You........................4
AdWare Can Be – But Often Isn’t – “Friendly” Spyware......5
Viruses.......................6
What Viruses Do............................6
Best Antivirus Bets: Norton and McAfee............................7
But My ISP Includes Antivirus, Doesn’t It?........................8
The importance of updating “definitions”.............................9
The importance of common sense............................10
Spyware/Adware............................10
What “Friendly” Spyware/Adware Does.............................12
What “Bad” (Virtually All!) Spyware Does........................14
Best Anti-Spyware Bets: Ad-Aware and SpyWare Doctor............................14
The importance of updating “definitions”........................16
Security at the Browser Level..............17
Disabling Bad Scripts – But Enabling Good Ones............................17
Just Say No!............................18
Glossary of Terms............................18
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Why You Need To Worry About “Malware”
As a successful entrepreneur you need to communicate all day, every day, with your customers, suppliers, partners, employees, and others. You need to keep records. You need to have reliable access to email and the internet.
Nasty little software programs are out there which will slow, snarl or even stop your computer and your Internet connection.
Some of them will track your activity, and some will even mine your personal or business information. This malicious software – or “malware” for short – is an every day problem that can, if left unchecked, render your computer worthless, harm your business, and potentially even harm your life.
Have you noticed mysterious slowdowns in your computer’s performance, even when you only have one or two programs (apparently) running?
Have you noticed a lag in your web surfing, even though you have a very fast broadband connection?
Almost certainly if you have, it’s because spyware or adware is taxing your system, slowing things down for you while sending information you may not want sent, to places you almost certainly don’t want it sent to.
The bad news is that this stuff is everywhere now, including coming from sites of reputable companies that you have chosen to do business with. There are probably dozens, maybe even hundreds, of pieces of bad tracking software and viruses lurking on your computer right now.
The better news is that as in real life medicine, an ounce of prevention beats a pound of cure…
And the best news is that you can malware-proof your computer for very little money and without any special computer knowledge!
This report is all about understanding malware, its forms, purposes, and effects; and even more importantly the various ways you can employ to stop it, find it, and destroy it.
The answer to minimizing the presence of and eliminating damage from malware is a combination of settings, software, and surfing choices. While we do suggest you have a firewall, a firewall is really designed to stop other kinds of problems, like malicious remote access issues (people “breaking into” your system) and like wireless security is really a different category from malware.
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Table Of Contents
Contents...............4
Introduction...........7
About the Author.......................7
Why Do We Write?....................8
Can You Make It As A Writer?...8
Why Ebooks?....9
How Do They Do It?..................9
How Can You Make Your Ebook Sell?............10
Crafting The Perfect Ebook.........13
Complete Your Manuscript Prior To Publishing.......................13
Pre-publication Checklist.........13
Five Requirements for Success.......................14
Publish Your Work......................16
Electronic Publishing Options..16
Establish A Presence..................17
Free Web Sites17
Hire The Best You Can Afford.17
Dangers of Passive Marketing.17
The Power of Mini-Sites..........18
Use Multiple Methods to Increase Your Visibility.....................18
Recommended Resources......18
Targeting Readers......................19
Find Your Audience.................19
Build Relationships With Webmasters.............19
More Than One Way to Market.......................20
Don’t Be Perceived As A Spammer.................20
Multiply Yourself......................21
Recommended Resources......21
Stay In Touch......22
Collect Email Addresses.........22
Frequency Is Key To Sales.....22
Recommended Resources......23
Summary............24
Learn From Past Mistakes......24
If I Had A Chance To Do It All Again...............24
Bonuses From Rusty Fischer......26
But It’s Not A Bookstore #1!........27
Lights! Camera! Sales.............27
(Sales) History In The Making.27
I Want Candy...28
Join The Club..28
E-Groups For E-Profits............28
Success with Signature Lines: Your Virtual Business Card!.......29
Those Things?!29
The "Fwd." Factor....................29
Be A Composer.......................29
Sig Sample......30
Less Is More!...30
Happiness Through Hyperlinks.......................30
Two Click Maximum!...............30
When Not To Sig!....................31
But It’s Not A Bookstore #2!........32
Home Is Where The “Start” Is!.32
Cubicle Customers..................32
Gas Attack!......32
Get Fit!............33
Reunited (And It Sells So Good!)....................33
E-Book Promotion Made E-Easy #1!..................34
Chop It Up!......34
Read The Fine Print!...............34
Holly Daze!......34
Sunday Schedule!...................35
Start Before You’re Through!..35
Slicing Up More Profits (By Cutting Up Your E-Book!)................36
Be A Lumberjack!....................36
Crunching The Numbers!........36
Back To The Basics!...............36
Easy Formatting For Esubmissions!................37
Bookmark This!.......................37
Patience Is A Virtue!................37
But It’s Not A Bookstore #3!........39
Weave A Web (Site)!...............39
Be A Sport.......39
Party On!.........39
Retire Early.....40
Airing Your Dirty Laundry........40
E-Book Promotion Made E-Easy #2!..................41
E-Groups For E-Books............41
Link To It!........41
Share The Wealth!..................41
Be Prepared!...42
Be Nice To Newbies!...............42
Your Book Stinks, Or: Dealing With Bad Reviews!.....................43
Read Between The Lines........43
Blurbalicious....43
Less Is More....44
E-Book Promotion Made E-Easy #3!..................45
Techno 2 For 1!.......................4
Knowing Your Capitals!...........45
Unite!...............45
Unplugged!......46
Happy Holidays!......................46
But It’s Not A Bookstore #4!........47
Ho, Ho, Ho!.....47
Stay Stationary47
Here Comes The Bridal Boutique....................47
Better ‘Tan’ The Rest!.............47
Baker’s Dozen (Or More!).......48
E-Book Promotion Made E-Easy #4!..................49
Chat It Up!.......49
Be A Joiner!.....49
Talk, Talk!........49
You’ve Been Framed!..............50
Be Judge-Mental!....................50
Higher Profits Through Hyperlinks!.....................51
Write On!.........51
Cyber Submissions.................51
Other Payment52
Buckets Of Bylines..................52
That Was Then . . ...................52
More Money, Fewer Clicks......53
But It’s Not A Bookstore #5!........54
It’s Not Fair!.....54
Smoking Sales!.......................54
Take Flight......54
Business And Pleasure...........55
Check-Out Local Hotel Gift Shops...................55
Is Pod For Me?56
How Much Will The Book Cost?......................56
How Much Will Shipping Cost?.......................56
How Long Will It Take?...........57
Where Else Will It Be Available?.....................57
How Will It Look?.....................57
About Rusty Fischer....................59
Extra Bonus: Tips From The Experts..................60
Introduction.........61
Alan Jacobson....62
Jonathan Mizel....65
Neil Shearing......68
Yanik Silver.........70
Dr. Jeffrey Magee.......................74
Other Recommended Resources for Writers......80
Special Limited Time Offer..........82
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Introduction
About the Author
Hello, my name is Steven Schneiderman. I want to give you some background about my credentials. I am the founder of EbookoMatic, The Instant Online Ebook Publisher – the only place on the Net where an author can publish, promote, distribute and sell unlimited ebooks across multiple web sites -- within minutes.
In addition to being a publisher, I am also an award-winning author. Over the years I have published poetry, essays, columns, and technical and business articles for both print and online publications.
I started out as a lecturer teaching writing at Queens College at the City University of New York, and then rapidly climbed the corporate ladder where I have spent most of the last 20 years in marketing both on and offline.
I’m telling you all of this not to impress you, but because, to the best of my knowledge, this is the first time someone with so many different perspectives has written an ebook on the subject of publishing.
This ebook is as much about what you need to do to make your ebook sell, as it is about what you should not do. It is about ebook sales, marketing, and promotion.
Based upon my education and my experience, I think I have earned the right to talk about this subject matter, and I believe that I have developed enough expertise in these areas to write this ebook.
Some of what I say may sound familiar or echo the thoughts of others who published before me. My purpose is not to duplicate, but simply to hammer home the innate truths about ebook marketing and sales. Some people never listen.
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1. Relying Only On Clickbank For Bread and Butter
Perhaps one of the biggest mistakes that most, if not all bum marketers make is that of relying only on Clickbank for their bread and butter. This is fine in theory because Clickbank pays out lucrative commissions on most products. But if you really want to make serious, long term income, then you need to think beyond lucrative commissions. Here is why relying solely on Clickbank is a mistake:
Clickbank is just another website. There is no guarantee that it will always be uptime 24/7. Here is what happens if you rely only on Clickbank for your entire income: if at one point of time, Clickbank's server goes down, you won't earn a penny until their server is restored back to normal (and such a thing has even happened in the past). But of course, that is not the only reason why I am asking you to diversify.
The fact remains that while Clickbank products pay out lucrative commissions, it doesn't have the best products for all niches. In fact, in some niches, merchants sell nothing other than crap in Clickbank. Funny thing is that you won't be able to differentiate between a genuine merchant and a fly-by-might scamster. Because even a scamster will come up with good looking graphics and throw in some head-turning copywriting juice in the same way that a genuine marketer would.
However if you want to stand above the crowd, you need to deliver the best products of your niche to your visitors. If you recommend crap on your site, even if unintentionally, visitors will come at first for sure, but they won't come back to your site for a second time. In a sense, you have lost repeat visitors, something that is very important for the growth and survival of a business.
Another thing you need to keep in mind is that while Clickbank is famous for its huge marketplace containing ebooks (it has some softwares and videos too, but ebooks outnumber everything else), not every person is looking for an ebook as his solution. A good example would be that of a person who is suffering from severe headache or migraine pain. Just ask yourself: if you were the one suffering from headache, would you buy an ebook containing tips and advice on how to cure headache, or would you rather run for your local chemist's shop and get some quick fix, 'instant solution' pills that will give you a quick relief? I don't know about you but I would go for the latter.
So, if you recommend an ebook to a headache sufferer, you are going for a lost cause.
The biggest secret of bum marketing is to find your target audience, learn about their needs and wants, and feed them the type of food they would want to eat. Sell shovel to a collegiate, and you will perhaps get slapped. Sell the same thing to a gold digger, and you will get paid handsomely?.
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Table Of Contents
1.0 The Internet Marketing Scene Today..........6
1.1 The Not-So-Nice Picture of Internet Marketing....................7
1.2 To Succeed in Internet Marketing You Must Move Out of Your Comfort Zone..................8
2.0 Developing the Winners Mindset...............10
2.1 Rule #1: Invest in Yourself.11
2.2 The Principal of Abundance Thinking........12
2.3 Think Cooperation, Not Competition.........13
2.4 Stop Blaming the Gurus!...15
2.5 How to Be Productive and Manage Your Time Wisely......16
3.0 Jumping Into The Internet Marketing FAST LANE!..........19
3.1 The Money is in the List....20
3.2 Your Credibility Matters and How to Build It......................21
3.3 Build Multiple Websites for Multiple Income Streams........22
3.4 Play the Internet Marketing Game - Full Time!..................23
3.5 Start Your Own Inner Mastermind Group..24
3.6 Go High Ticket...................25
3.7 Model Your Success after Other Internet Entrepreneurs...26
3.8 Focus on Marketing...........28
3.9 Automate Your Internet Business from the Start...............29
3.10 Learn How to Outsource Your Work to Others................30
4.0 In Closing and Your Call to Action............32
4.1 Even More Fast Track Internet Marketing Success Tips...33
4.2 The Final Piece to Internet Marketing Success: Take Action!...................35
Recommended Resources.......36
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1.0 The Internet Marketing Scene Today
1.1 The Not-So-Nice Picture of Internet Marketing
Have you ever heard the term, ‘mind your own business’? Sometimes it is used in a rather derogatory way but it really is actually very good advice when it comes to Internet marketing.
Every day a great many new people enter the internet marketing arena. They join the mailing lists of internet marketing gurus who they hope will guide them and then they are simply bombarded with ‘offers they can’t refuse’ by these gurus.
A lot of these offers are nothing more than hype and fluff designed mainly to separate the new marketer from his money. It doesn’t usually take very long for even the most naive new internet marketer to begin to feel used and disillusioned.
Negativity sets in...Big time!
It really isn’t hard to get caught up in all of the excitement of a product launch by a big name internet marketer.
After all, they are the gurus...the head honchos....the guys that are supposed to know what new marketers really need in order to become successful.
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Finding Profitable Niches:
When selling a product, a lot of people make the mistake of developing their product first, and then trying to find a market for it. Of course, the process should be reversed.
Find a market first that spends money, then find out what they want and give it to them.
It’s certainly easier said than done, but there are a lot of places online where you can do your market research for free. They've done most of the work for you already. You just need to know where to go and what to do to connect all the dots.
Let me show you the process I go through when I'm trying to brainstorm for ideas.
For starters, I'm always aware of trends and current events in the real world. I read several newspapers each day, many magazines, both general and niche-specific, I watch the news, I listen to the radio. Occasionally something that I hear or read will stick with me. I may record my thoughts on my portable voice recorder; jot down some notes, whatever happens to be convenient for me. Sometimes I'll call my office voice mail and leave myself a message.
At some point I'll have several broad ideas to research. I want to look deeper. And I want to make sure there is a good market for them before I even think about creating a product.
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Table Of Contents
4. About Jams Jellies & Preserves
6. Ambrosial Jam
7. Apple Maple Jam
8. Apple Preserves
9. Apricot Jam
10. Apricot Lite Jam
11. Apricot Preserves
12. Apricot, Orange & Almond Jam
13. Apricot-Date Jam
14. Apricot-Raisin Jam
15. Apricot-Raspberry Jam
16. Apricot~ Orange & Almond Jam
17. Banana Jam
18. Berry Christmas Jam
19. Blackberry Jam
20. Blackberry Preserves
21. Blaeberry Jam
22. Blueberry Jam
23. Blueberry Or Huckleberry Jam
24. Blueberry-Cherry Jam
25. Blueberry-Lemon Jam
26. Blueberry-Rhubarb Jam
27. Cantaloupe Jam
28. Carrot Jam
29. Cherry & Raspberry Jam
30. Cherry And Raspberry Jam
31. Cherry Freezer Jam
32. Cherry Jam
33. Cherry Pineapple Jam
34. Cherry Pineapple Jam 1
35. Cherry Preserves
36. Citron Preserves
37. Concord Grape Jam
38. Cooked Strawberry Jam
39. Cooked Strawberry Jam - Certo Liquid
40. Cranberry Preserves
41. Cranberry-Orange Jam
42. Cranberry-Raspberry Preserves
43. Dried Fig Jam
44. Dutch Apple Pie Jam
45. English Jam Tarts
46. Fig Jam
47. Fig Jam With Honey
48. Fig Preserves
49. Fig Preserves (Syko Glyko)
50. Fig-Strawberry Jam
51. Framboise Raspberry Jam
52. Freezer Strawberry Jam
53. Freezer Strawberry Jam 2
54. Fresh Strawberry Jam
55. Fruit-Sweetened Strawberry Jam
56. Garlic Jam
57. Ginger Peach Jam
58. Gooseberry Jam
59. Grandma Howard's Tomato Jam
60. Grape Jam
61. Greek Sour Cherry Preserves
62. Green Tomato Jam
63. Ground Cherry Jam
64. Honeyed Peach Preserves
65. Hot Pepper & Tomato Jam
66. Instant Raspberry Cordial Jam
67. Island Jam
68. Kiwi Daiquiri Jam
69. Lebanon County Rhubarb Jam
70. Low-Sugar Refrigerator Strawberry Jam
71. Mango Jam
72. Microwave Cherry Preserves
73. Microwave Jam
74. Microwave Strawberry Jam
75. Mock Raspberry Jam
76. Mock Strawberry Or Raspberry Jam
77. Mrs. Johnson's Peach Preserves
78. Muscadine Habanero Jam
79. Nectarine And Raspberry Preserves
80. No Cook Blueberry Strawberry Jam
81. No Cook Peachy Orange Jam
82. No Cook Strawberry Kiwi Jam
83. No-Cook Apple Raspberry Jam
84. No-Cook Georgia Peachberry Jam
85. No-Cook Light Bananaberry Jam
86. No-Cook Peach Jam
87. No-Cook Strawberry Freezer Jam
88. No-Cook Strawberry Jam
89. Oriental Rhubarb Jam
90. Peach Jam
91. Peach Preserves
92. Peach Rhubarb Jam
93. Pear & Ginger Jam
94. Pear-Apple Jam
95. Pineapple Apricot Jam
96. Pineapple-Apricot Jam
97. Pumpkin Jam
98. Pumpkin Preserves
99. Putting Up Your Preserves
100. Quick Spiced Peach Jam
101. Raspberry Jam
102. Red Raspberry Jam
103. Rhubarb And Fig Preserves
104. Rhubarb, Rose, & Strawberry Jam
105. Rhubarb-Strawberry-Jam
106. Ripe Grape Jam
107. Ripe Tomato Jam
108. Roasted Garlic Jam
109. Rose Hip Jam
110. Rose Petal Jam
111. Sambuca Romana Jam
112. Sherried Pear & Cranberry Jam
113. Smetanik - Berry Jam & Sour Cream Pie
114. Spiced Cherry Orange Jam
115. Strawberry & Apple Jam
116. Strawberry Gooseberry Jam
117. Strawberry Jam
118. Strawberry Liqueur Jam
119. Strawberry Preserves
120. Strawberry-Kiwi Jam
121. Sugar Free Strawberry Jam
122. Sweet Banana Jam
123. Sweet Onion Jam
124. The Georgia Peachberry No Cook Jam
125. Tomato Jam
126. Watermelon Preserves
127. Watermelon Rind Preserves
128. Zucchini Jam
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About Jams, Jellies & Preserves
The less sugar you use the greater the flavor impact of the fruit. If honey is used there will be a flavor change and the jellies/jams must be cooked longer. If you use artificial sweeteners use only the Cyclamate type to avoid bitterness and follow the manufacturer's instructions. Cooked down jellies in which the juice is extracted by the open kettle method contain 60% fruit versus commercial products [pressure cooked to extract more juice but pectin destroying] with only 45%
Jelly: has great clarity from dripping the cooked fruit through a cloth before adding sugar and finishing.
Jams, Butter and Pastes: are whole fruit purees of increasing density.
Marmalades, Preserves and Conserves: are bits of fruit in a heavy syrup.
High Pectin Fruits: Apples, Crabapples, Quinces, Red Currants, Gooseberries, Plums and Cranberries. These need no additional pectin. If you get syrupy jelly you used too much sugar or did not cook the juice long enough after adding the sugar.
Low Pectin Fruits: Strawberries, Blueberries, Peaches, Apricots, Cherries, Pears, Blackberries, Raspberries, Grapes, Pineapple and Rhubarb. These require combining with high pectin fruits or adding a commercial pectin.
To Test Pectin Content: Put 1 tbl cooled fruit juice in a glass. Add an equal amount of grain alcohol and shake gently. The alcohol will bring the pectin together in a gel. If a large amount of pectin is present it will appear in a single mass or clot when poured from the glass. Use equal amounts of juice and sugar. If the pectin collects in several small particles use have as much sugar as juice.
To sterilize jelly glasses: fill jars 3/4 full of water and place them in a shallow pan partly filled with water. Simmer 15 min and then keep hot until filled. If the lids are placed on the steaming jars they will be sterilized simultaneously.
Tips: -Use enamel or stainless steel pots not aluminum or copper.
-On average, use 3/4 c sugar to 1 c fruit or juice depending on pectin content[see above].
-Very acid fruits can tolerate a whole c of sugar.
-Sterilize jars and seal tightly.
Table of Contents
James Allen.................................................................................3
Contents Foreword......................................................................4
Foreword.....................................................................................5
Thought And Character...............................................................6
Effect Of Thought On Circumstances.........................................8
Effects Of Thoughts On Health & Body...................................15
Thought And Purpose...............................................................17
The Thought-Factor In Achievement........................................20
Visions And Ideals....................................................................23
Serenity.....................................................................................26
More Free Resources................................................................29
About White Dove Books.........................................................30
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Foreword
This little volume (the result of meditation and experience is not intended as an exhaustive treatise on the much-written-upon subject of the power of thought. It is suggestive rather than explanatory, its object being to stimulate men and women to the discovery and perception of the truth that--
"They themselves are makers of themselves"
by virtue of the thoughts which they choose and encourage; that mind is the master-weaver, both of the inner garment of character and the outer garment of circumstance, and that, as they may have hitherto woven in ignorance and pain they may now weave in enlightenment and happiness. James Allen
Editors Note: At the time James Allen was writing, in the nineteenth century, the word man was commonly used interchangeably with the word mankind. Thus his book naturally refers equally to women as well as men. There clearly was no sexist nuance intended by his choice of title.
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Richard's Seminar
Richard talked about the need to know where you were going in life. You see too many people just "go with the flow", in order words they are simply being pushed along in the direction that others are going this can be good or bad, but normally people like this wake up and say "hey where am I?". If you go with the flow you are not in control of your life and may end up in a place that you don't want to be in.
When you set a goal you begin to know that you are moving towards a destination, the path may not be clear cut but the destination is always at the forefront of your mind.
If you're considering starting a business on the internet, you should ask yourself what the reasons for setting it up are. Look beyond the financial goal. For example maybe the end goal is to help others, to be able to provide a good education for you and your family. Perhaps it's to be famous.
The internet and business
There's no doubt about it that there is money to be made on the internet, however there are a lot of scams out there. Always remember that if something sounds to good to be true it usually is! If a stranger walked up to you on the street, and promised to turn your $25 investment into $25,000 in six weeks, without you having to do anything wouldn't you be suspicious? So you should be on the internet too.
MindSet
You must think of your business on the internet as a business, something that you work at for a fixed time per day. Perhaps it's only 1 hour a day, but have a plan of what you want to do in that one hour. You may not want to go full time yet, but even if you have a part time business you should treat it as a business and not a hobby.
You must believe you can succeed. The stories you hear of people making $75,000 per month are true, however they work their online business as hard, or harder than an offline business. Once you have established yourself and products you can leverage the internet to allow you to make passive residual income. This is income that you don't have to actively sell for (for example an ebook that is promoted by an army of affiliates) and comes in on a regular basis.
I mentioned about the following: What the thinker thinks, the prover proves. This means that if you think you can't do something you will be right, your mind will prove that you are right. Therefore if you also think you can do something you will find ways to do it.
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Introduction
Writing articles to make money. It’s one of the hottest topics on the internet. And it’s true, articles are an awesome and easy way to make money online.
Some folks feel intimidated about the thought of putting pen to paper, but I’m going to tell you about some easy ways to write quality articles. You’ll be cranking them out in no time.
What good are articles? Well, with them you can…
• generate free traffic to your website (where you’re selling something)
• send traffic to websites you are promoting as an affiliate (via your link, of course!)
• provide quality content on a basic adsense site
• use several of them to quickly create your own e-books and sell them on their own mini sites, or even sell resell rights to these e-books.
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Chapter 1
How to come up with profitable business ideas everyday of the week
While I give you 10 profitable business ideas you can start today on a very small budget in this book, I thought I might also show you how to come up with profitable business ideas of your own everyday of the week like clockwork.
I've been creating businesses online for nearly 6 years now and while some have been flops, most have been huge successes. The secret to starting any business online is not to spend a fortune in the process. If it costs you $30,000 to start a business, you then have to make that back before you see any profit.
Most of the businesses I create cost less than $100 to start, and usually no more then $1000. So how can you come up with profitable business ideas everyday of the week? Good question!
By following the simple rules I layout for you here.
So let's get started!
Choosing the type of business you want to start
The beauty of having an Internet business is the many different models of businesses you can choose from. You could create any one of the following;