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1/ Benefits of a Silo Structure?
You've probably heard various things related to these 2 concepts:
- Silo Structure - LSI (Latent Semantic Indexing)
One cannot be discussed without the other, as actually they represent two faces of the same coin! The problem is that those 2 words are often discussed – and often together, but not usually as a whole concept about site building and site optimization.
So what is a "Silo Structure"?
To explain, perhaps it’s best to look at some examples...
For example, if you have a site covering the "Sailing Boats" niche, you will have keywords and articles relating to this niche - such as sailing boat equipment, sailing boat storage, and so forth.
However, your site is a "standalone" site, meaning it is not linked to any other site you host that would give more information on related niches.
When you get the search engines to index it, they begin to drive traffic to it. In return, your visitors might take some action when they visit the site, (such as subscribe, click on ads, etc.). If your site is tightly targeted and built around some good "niche" keywords, then it will be easily indexed.
Now, imagine if you decide to cover the whole "Boating" industry. Will you simply create a site with some articles and keywords related to boating, or could you try to "structure" your site based on the information your visitor would like to find?
Common sense tells you that you should build your site based on the information your visitor wants to find. For instance, when you’re looking for information on boating using Google, would you type "boat" to find specific information related to "used power boat equipment"?
Of course not! And if a human does not do it, then you can be sure that the search engines are no longer indexing sites like that either! Search engines are using today algorithms which tend to index sites more in the way that humans behave, so that they can return more relevant results.
Now here is the issue. If you have constructed your boating site around a "standalone" structure, then you will never rank highly for "used power boats equipment" - or at least you will have a lower rank than someone who has built a standalone dedicated site for "power boat" in which he will be covering "used equipment" for example.
So, let's go back to visit our “Silo Structure” and see how it will work with our example. Search engines want to find the best sites, also called "authority" sites. This way, they will return quality results to their visitors. Those visitors being their business model feeders.
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24-Hour Slaw
3/4 cup sugar
1 lg. head cabbage -- shredded/not chopped
2 lg red onions -- thinly sliced
Hot Dressing -- see below
Stir sugar into cabbage. Place half of the cabbage in a large bowl.
Cover with onion slices. Top with the remaining cabbage. Pour boiling hot dressing over slowly. Do not stir. Cover and refrigerate at once.
Chill 24 hours. Stir well before serving.
HOT DRESSING
1 teaspoon celery seeds 1 1/2 teaspoons salt
1 teaspoon sugar 1 cup cider vinegar
1 teaspoon dry mustard 1 cup oil
Combine celery seeds, sugar, mustard, salt, and vinegar in saucepan.
Bring to a rolling boil. Add oil, stirring, and return to rolling boil. Makes about two cups.
Table Of Contents
About the Author......................4
Table of Contents.....................5
Introduction......................6
To Your Best Year Yet!!!.............7
Today’s Lesson: Set Goals for Yourself – The Power of WHY?......................8
First WHY, Then HOW......................8
Simple, Not Easy......................8
A Sense of Urgency and Focus......................9
Goals Have the Power to Motivate.....................9
Keep Your Goals in Front of You......................10
The Rocking Chair Test......................10
Your Top 50 Goals......................11
A Little Goal-Setting Workshop......................11
How to Focus on the Important Areas......................12
The Power of WHY?: Creating Emotionally Based Goals......................12
Prioritize Your Goals......................13
Resolve Any Conflicts......................13
The B.E.S.T. System for Setting Goals....................13
Break Down Your Goals into Manageable Sub-Goals......................14
A Recap of Today’s Session....15
Closing Remarks.....................16
Make the Commitment - Be in the Top 5 Percent..................16
Not Just Motivation......................16
Are You Making a Living or Living a Life?......................19
MY TOP 50 LIFETIME GOALS......................20
Dream BIG!!!......................21
“If I knew I could not fail, what would I attempt?”...................21
FOCUS on a Few Goals......................22
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Introduction
What you’re about to read is from a coaching call that I did a few years back, which was part of my 12-month long financial coaching program. The audio is a bit rough, so I’m glad we have this transcript for you to read through with some extra bonus material.
I know that the information is still relevant and useful because well, every year, right about the end of the year we begin to think about the things we’d like to change.
We think about what we wanted to accomplish…but didn’t.
We think about how much money we wanted to earn…but didn’t.
We think of the weight we wanted to lose…but didn’t.
Well my job is to turn those “didn’ts” around and help you plan for a successful and healthy new year. Let’s get into it right now…
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Table Of Contents
1.0 Mini E-Books Exposed 6
1.1 What is a Mini E-Book? 7
1.2 What Makes a Mini E-Book a Mini E-Book 7
1.3 The Role of Mini E-Books in Internet Marketing 8
1.4 The Purpose of a Mini E-Book to YOU 9
1.5 Mini E-Books – The Pros 10
1.6 Mini E-Books – The Cons 11
2.0 The Mini E-Book Magic 12
2.1 Why Give Mini E-Books Away for Free? 15
2.2 The Ultimate Goal of a Mini E-Book 15
2.3 Pre-sell Your Products 16
2.4 Sell Other People’s Products as an Affiliate 17
2.5 Build Your List 18
2.6 Bribing Visitors into Subscribing to Your Mailing List 19
2.7 Proving Your Credibility and Expertise 20
3.0 Getting Started with Your Own Mini E-Book 23
3.1 Getting all the Tools You Need to Get Started 24
3.2 Research the Demand for Your Chosen Niche 24
3.3 Selecting Affiliate Programs to Join 25
3.4 Setting Up Your Own Mailing List to Build Leads 26
3.5 Deciding the Font and Layout of Your Mini E-Book 27
4.0 Creating Your Own Mini E-Book in Under 24 Hours 30
4.1 Deciding the Theme of Your Mini E-Book 31
4.2 Writing Your Own Content 31
4.3 Leverage on Experts through Interviews 32
4.4 Engaging Ghostwriters 33
4.5 Saving Time & Effort with Private Label Rights 34
4.6 Using Public Domain Works 35
4.7 Making Use of Articles with Reprint Rights 36
4.8 Co-Creating the E-Book with Another Author 37
4.9 Mini E-Book Creation Tips 38
4.10 Wave of the Future: Going Multimedia for Mini E-Books 39
5.0 Putting the Finishing Touches to Your Mini E-Book 42
5.1 Designing the Mini E-Book’s Cover 43
5.2 Building Your Backend Income Through Affiliate Programs 44
5.3 Squeezing Backend Leads 45
5.4 Conveying Master Resell Rights or Give Away Rights 46
5.5 Offering Re-branding Rights to Your Mini E-Book 47
5.6 Adding Advertisements to Your Mini E-Book 47
5.7 How to Brand Your Mini E-Book to be Unique 48
6.0 Marketing Your Mini E-Book 52
6.1 Giving it Away to Your Subscribers 53
6.2 Contact Membership Site Owners for Contribution 53
6.3 Submit to E-Book Directories 54
6.4 Offer as an Incentive for People to Subscribe to Your List 55
6.5 Contribute to Give Away Events 56
6.6 Use as a Bonus to Another Product You Are Selling 57
6.7 Other Known Mini E-Book Marketing Methods 58
6.8 Using Traffic Exchanges 59
6.9 Paid Newsletter Advertising 60
6.10 Using Your Blogs to Give Your Mini E-Book Away 61
6.11 How to Go Viral with Mini E-Books 62
6.12 Secret: What Makes People Give Your Mini E-Book Willingly 63
7.0 In Closing 66
7.1 Common Mini E-Book Mistakes You Should Avoid 67
7.2 How to Make the Most Out of Giving Away Mini E-Books 67
7.3 Comprehensive List of E-Book Directories 68
7.4 Recommended Resources 70
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1.1 What is a Mini E-Book?
People often ask, “what is a mini E-Book” and why is it important in the scheme of my business? To answer the question of “what is a mini E-Book?”: a mini EBook is a 5-25 page executable file or PDF document that discusses a very specific topic. While the mini E-Book has become wildly popular as an Internet marketing tool, it is also used in non-IM niches.
A mini E-Book can be used for a number of different purposes. In general, however, a mini-E-Book is usually used to convey a very specific – and little known – secret about a niche topic, whether it be car waxing or pet care.
What is a mini E-Book and how is it different from a regular E-Book? A mini EBook is smaller than a regular E-Book because it doesn't aim to be comprehensive. Instead, it concentrates on providing highly-specific, crucial information about a specific technique or idea. Successful publishers will often going beyond a pre-set scope in their mini E-Book.
While smaller than a normal E-Book, it can still be sold through the same avenues. For instance, publishers who start by asking, “what is a mini E-Book?” often end up asking “where can I sell such a product”? It's simple: they can open a vendor account at https://www.clickbank.com, pay the $50 initial product fee, and then begin selling any amount of mini E-Books.
Additionally, a mini E-Book publisher can also give his or her product away completely free of charge in order to generate traffic. This is often employed by skilled Internet marketers, who will coordinate a massive free give away – and then include some back-end component to return readers to their sites.
So what is a mini E-Book and why is it important? It's a short book or report on a specific topic that either generates revenue or facilitates traffic generation.
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A Very Brief Introduction To The Travel Niche
Before we get stuck into just why the travel niche may represent some incredible opportunities for you I’d like to tell you a little about myself – so that you have some confidence that I know exactly what I’m talking about. After all, you wouldn’t accept medical advice from a comedian so you have every right to ensure that you’re not wasting your time reading about something that was written by some clueless hack.
My name is Tuks Engineer, and I’m the founder of the Digital Resale Rights club. I initially started my career within investment banking (seven long years) before setting up my own internet publishing company (Global ePublishing Ltd registered with Companies House in the United Kingdom). While I have considerable experience with internet marketing, my area of expertise has evolved into sniffing out and penetrating extremely high profit niche markets that offer the niche marketer bountiful affiliate commissions, contextual income & various other income streams. I’ve developed positions in extremely high-profit niches and I’ve offered my followers the exact same content, website templates, graphics, videos and business models that I’ve used myself so that they can profit from these niches too.
I’ve investigated literally scores of potential niche markets – but I choose to enter only a select few. To date, the only niche markets I have chosen to enter have been internet marketing, the stock market and real estate investment. Three thriving markets simply bursting at the seams with millions of prospects all spending cash and buying products, courses, information and clicking away at Adsense ads like crazy.
Table Of Contents
Introduction .......................3
What are Online Paid Surveys? .......................4
Can you make money with paid online surveys? ...................5
Why People Fail to Make Money With Online Surveys .......................6
Online Paid Surveys - Truths And Myths .......................8
Benefits of Paid Survey Work .......................10
Tips for maximizing your income with paid surveys .......................11
Get Paid to Complete Surveys Online in Australia and New Zealand 12
Complete Surveys in Europe .......................21
Complete Surveys in The U.K .......................27
Complete Surveys in Canada and U.S.A .......................44
Complete Surveys in America .......................59
International Survey Opportunities .......................75
Complete Specialist Surveys .......................101
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Introduction
Hi
First of all I’d like to take this opportunity to thank you for downloading this guide.
As you read through this guide you’ll learn all you need to know about making money with online surveys, and more importantly you’ll find an extensive listing of companies looking for people like you to complete surveys online.
The sites are listed according to location so visit the section relevant to your country if one exists, prior to visiting the international sector where you’ll find sites requiring participants worldwide. The sites are not listed in any particular order but generally the most active sites are listed first in each category.
Of course companies and their requirements change regularly so remember to visit https://www.whichsurveys.com for the latest news.
Remember that success depends on patience, organization and honesty. Don’t try to take shortcuts.
Good luck.
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Turn Visitors into Buyers Tip #1
My first tip is how to get more subscribers to opt-in to your list because they most likely won’t make a purchase on their very first visit. But once they’re on your opt-in list, you can follow up with them to remind them of your product and turn them into buyers.
Most of us have the standard opt-in form on our site, and although it may work for you, wouldn’t you like to get MORE people to opt-in to your list? Of course you would! There’s an old expression that goes like this - “there’s more than one way to skin a cat” - meaning there is more than one way to do something. So if there is more than one way to ask your visitors to opt-in to your list, then why are you just using ONE way? Why not use a few ways on your page? Here are some ways you can convince visitors to fill out your opt-in form.
? The standard opt-in form
? A pop up, pop under, fly in pop, or exit pop
? Offer a special offer for subscribing
You can use these on the same subscribe page. Don’t over do it, but you can use two or three of them on the same page. By asking people to opt-in to your list in different ways, you have more chances of getting them to opt-in. Try out different methods to see how well each one works.
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Deep Fryer Italian Zeppole
2-1/2 cups all purpose flour
1/8 tsp. salt
2-1/2 cups water
1/2 cup white wine
olive oil
1 Tbs. ground cinnamon
1 cup sugar
Sift flour and salt together in a bowl and set aside. Combine water and wine in a saucepan over medium high heat. Do not boil. When bubbles appear on the bottom of the pan, add flour mixture all at once. Stir constantly with a wooden spoon until dough comes together into a ball. Transfer to a lightly oiled work surface. Pound with a rolling pin about 10 minutes, until smooth. Roll dough into strips about 1/2 inch around. Cut into 8 inch lengths and pinch ends together to make rings. Heat oil in an electric deep fryer to 375°F. Without overcrowding, deep fry 2-3 pieces at a time 3-4 minutes until golden, pricking each one with a skewer as it fries. Drain on absorbent paper. Combine cinnamon and sugar in a bowl. Dip zeppole in sugar mixture while still hot.
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This One Simple Concept Can Put Money In Your Bank Account Time and Time Again
You can market and sell Resale Rights products and services over and over again at 100% profit margins…and YOU, the marketer, get to keep ALL the profits!
Unlike affiliate products where you get between 5% to 50% commission and sometimes a little more… with Resale Rights, you get to market products at 100% profit. And, these are products that you don’t even have to create, but can market and sell them as your own.
The time-saving advantage here alone can put you well ahead in your marketing. No one has the time to create as many original products as they can market using Resale Rights products. And, with the 100% profit margin, it’s like your own product, only without the hassle of creating it :>)
In fact, many people won’t attempt to create their own products, but still want to participate in marketing with their own line of products. Resale Rights products are perfect for this.
Resale Rights products are “accelerated marketing” at it’s best. It’s quite obvious how smart internet marketers are capitalizing on the distribution of Resale Rights products. These products offer great leverage to marketers and are being resold successfully by many resellers.
And… if you do this right, YOUR profits can begin to zoom up and that is exactly why Resale Rights are so hot in internet marketing.
It’s where the Bigger Profits are!
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DESIGN DASHBOARD SPECIAL REPORt reveals... “How To Avoid The Top 10 Mistakes In Landing Pages, Mini Sites, Affilate Pre-Sell Pages and Sales Pages”
Dear Friend,
Several weeks ago I launched a brand new digital infoproduct called “The Design Dashboard” Visit The Site Here
To help illustrate the many different ways the Design Dashboard can help you, I’m going to reveal the top “sales process” mistakes being made on the average web site.
What we’re going to do now is take a look at the top 10 web page DESIGN mistakes being made.
Whether you’re creating web pages, landing pages, affiliate pre-sell pages or name squeeze pages, there are certain mistakes you’ve absolutely GOT to watch out for.
Let’s take a look at some of those crucial design do’s and dont’s now. Then we’ll do a check up on some Milcer member web sites and see how well they do in the “design clinic”