Sample Content Preview Everybody compares themselves to other people and have been doing this since they were a child. It is a natural thing for people to do because it provides a frame of reference for who they are and where they are in life. The problem is that most comparisons are negative and based on insecurities and fear. This can lead to a person becoming very bitter about another individual and even angry. Negative comparisons like these often damage a person’s self worth because they believe that they are not good enough. Some people use comparisons to boost their ego and to validate that they are great. This can often backfire and when it does the person is left feeling angry and bitter and their self esteem takes a big hit. People make validation comparisons for quick ego boosts but these are not foolproof by any means. There are a lot of people that idolize others and end up being overly dependent on them. They dedicate their lives to making these people happy and can only be happy themselves if they feel they have done enough. In this situation the person being idolized has too much control of the other person. Not all comparisons are bad as you will learn in this guide. You can use comparisons to improve your life and you will learn exactly how to do this here. The aim of this guide is to move you away from negative comparisons and start using positive comparisons to make your life better. It is a natural thing for human beings to compare themselves to others. We all do it and have done since an early age. But the issue really is about how those comparisons make you feel. If they empower you and spur you on to greater things then comparisons are very useful. But if when you are comparing yourself with others you feel unworthy and depressed then this is where you need to change your approach. In this book you will learn exactly how to stop comparing yourself to others to prevent these feelings of worthlessness and also how you can actually benefit from a comparison. Once you have mastered how to use comparisons in a good way you will find that you can automatically brush off any negative comparisons. It will not bother you that someone has something you don’t. You will be focused on improving yourself and your own life. Take a good look at yourself We have the capability to take a good look at ourselves and work out who we really are. This is one of those things that sets human beings apart from the rest of the animal kingdom. At any time we can go into deep thought about our life’s mission. We can become inspired to be the very best that we can be rather than just drift along in life. So what is the best way to really evaluate yourself? The answer is that you need to compare yourself to others! That might sound counterintuitive but it is true. It is no use comparing yourself to your pet dog or cat. They are different species and will have few qualities that will want to aspire to. The trick is to make the comparisons benefit you. Most people have standards in their heads that have not come from withinbut are externally influenced. Think about the girl who wants to lose a few pounds because she wants to look like the model on the cover of a magazine. Or the boy going to the gym because he wants those six pack abs he has seen in the movies. The trouble with these kinds of comparisons is that they have not come from within you. Instead of developing your own standards for beauty you have let the external world dictate that to you. The Festinger Research Leon Festinger, a social psychologist, started to look into the reasons that we compare ourselves to others back in the 1950’s. After a lot of research and different studies he came to the conclusion that people compared themselves to others for 2 main reasons: 1. As a way to reduce uncertainty in their own life 2. To learn how they should define how they should be Festinger called this “social comparison theory” and it was a significant breakthrough in human psychology. The real breakthrough was how he uncovered that people were incapable of defining themselves independently or intrinsically. They have to make comparisons with others to achieve this. The bottom line is that to define yourself you need to compare yourself with other people. He also made the important discovery that if there is a big difference in ability or opinion between two people that there was much less chance that a comparison would occur. So here is an important takeaway from Festinger’s work: The more we think that a person is similar to us (for whatever important reasons) the more likely we are to want to compare with them. Here is a common example. At work you are far more likely to compare yourself to someone who works on your team (an equal) than you are with the owner of the business or the CEO. If you play amateur soccer then you will compare yourself to other players in your league much more than you will to Lionel Messi. The difference between an amateur soccer player and Lionel Messi is vast but the difference between another amateur player is probably not that much. It is a lot more realistic for you to achieve the level of the other amateur player than it is to emulate Messi.

Sample Content Preview WHAT IS ARTICLE MARKETING? Article marketing is a form of online marketing that companies incorporate to advertise products and services to the potential market. The term article marketing is not novel to us, although its form has been changed prominently. Traditionally article marketing was done through print media as it was the only medium of mass communication. Companies or businesses in an effort to increase their customer base used to supply useful content in the form of an article to leading newspapers free of charge. Newspapers in turn publish these articles and in return prints the companies contact information with the article. For example visa consultants may submit an article on the latest visa regulations and newspaper might publish this article with the name and contact information of the visa consultants. Hence it is a win-win situation for both the players. Today with the internet revolution, article marketing has taken the form of internet article marketing. Companies today in order to market their services and products to the customers and to create brand awareness are engaging in article marketing activities via various online article directories like ezine and many others. By posting their articles in various article directories and linking articles with pages of their own websites companies can generate leads for their businesses in order to flourish. Some online marketers often in order to maximize their online article marketing campaign results try to submit their articles to multiple article directories. IMPORTANCE OF ARTICLE marketing As we have mentioned earlier that internet is becoming a wider source of communication. This fact is in itself sufficient to manifest the growing importance of online article marketing. Companies today are widely launching article marketing campaigns to develop more and more leads for their business. Before exploring more about article marketing, it is essential to mention that, the success of article marketing hugely depends on the strategies used by a marketer to develop and run an online article marketing campaign and as internet is becoming more and more of a social medium, Viral Marketing is becoming essential for any type of online marketing campaign including article marketing. Marketers who want to market their products and service via creating and publishing articles online should implement effective viral marketing campaign to enhance the affectivity of their article marketing efforts. In the rest of this chapter we will explore about viral marketing, its scope and its importance. WHAT IS VIRAL MARKETING? “Viral marketing is basically word of mouth marketing that is generated through social websites. It is defined as a marketing technique that uses pre-existing social networks like You Tube, Facebook, Twitter etc to increase brand awareness, improve sales and to achieve other marketing objectives through self-replicating viral processes.” Viral marketing is a latest marketing strategy that can get you thousands of new subscribers without incurring huge costs. It is a marketing phenomenon that is characterized by the high pass along rate from person to person as it is being linked from one profile to the next profile. Thus due to its self-replicating nature, it facilitates and encourages people to pass along a marketing message more quickly and more widely to a larger number of audience. This is the reason why it is referred to as Viral, as the term viral is analogous to virus and the messages through viral marketing spreads as quickly as the spread of virus or computer viruses. Article Marketing Explained! HOW VIRAL MARKETING WORKS? Viral Marketing is all about connections and developing links. The more quality connections a company can make the more busi-ness leads they can generate. The more business leads they create the higher the chances that the lead will end up to purchase a good or service. Today many organizations are hiring Viral Marketing Services (VMS) to seek their professional insight in advance internet technology and expertise in effective marketing strategies. By incor-porating a social profile gathering system, a VMS company creates interconnections with web sites and social media groups specific to their client’s target market. Not only to common social media web sites like face book, twitter etc, the internet is home to over 300,000 social community web service providers, that has a huge community of active users. Hence, by actively maintaining an extensive analytical database of these connections, a VMS company can successfully link a business to its targeted customers. It is also essential for a marketer to create and develop message that generates interests in the audience. This message can be anything ranging from an article, an e-mail, an eBook, a video, a Flash Game or even to a software that can be downloaded. It is the sharing of any of these that actually makes the item "viral". Most of the websites offer free commercial information online in the form of e-books, journals, articles etc to their subscribers. In such case, the free material being provided should be viral and if one likes it, the message can spread vastly among others. Hence through incorpo-rating viral marketing tools one can implement an effective marketing strategy and promote any kind of marketing example article marketing, e-book marketing, etc. SCOPE AND IMPORTANCE of Viral Marketing Viral marketing has a potential to generate buzz about your busi-ness quickly. Once a marketer launches a viral campaign, its self-replicating nature spreads the message to masses of prospects and also the viral nature makes it a low cost and low maintenance marketing campaign. In addition to that it is also considered as a more trusted source, as your message or products are pushed through people and not you, hence it is generally more trusted by your prospects and build positive brand image and develop better prospects for your business. Also with ever improving technology the scope and success of viral marketing has also enhanced. Statistics reveals that nearly two thirds of the world’s Internet population now visits a social network or blog site weekly. Also a latest study from Pew Internet reflects that social networks are becoming a popular source of information and almost 89% of people forward news, events, and vendor specific information to people in their network.

Sample Content Preview THE 3 THINGS ALL AFFILIATE MARKETERS NEED TO SURVIVE ONLINE Now every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication. There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online. WHAT ARE THESE THREE TACTICS? 1. Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more. Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing. You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the informa-tion. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more. 2. Offer free reports to your readers. If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect. Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch. Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services. 3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest. Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day. Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic. The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part. Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do. Besides, think of the huge paychecks you will be receiving! HOW TO BECOME A SUPER AFFILIATE IN NICHE MARKETS Over the past years, web hosting has grown bigger than it used to be. With more companies getting into this busi-ness and finding the many benefits it can give them, the demand for web hosting has never been higher. These seem to be the trend of today. 38 MILLION PEOPLE have put up their very first websites online this year 2005 alone. It is estimated that by 2008, the Internet sales industry will top the dollar bank. And to think, majority of those sites will be offering different affiliate programs for people to choose and participate into. This only means one thing. It is easier now to find the right web host for your application. The possibility of quality web hosting companies separating themselves from the rest of the industry is anticipated. If this is done, the unprofessional and incompetent ones will suffer. Support will be the number one consideration for people when choosing a web host. It will be obvious that traditional advertising will become less and less effective. Most people would rather opt for the web host based on things that they see and hear. Also based on the recommendations by those who have tried them and have proved to be a successful. This is a great opportunity for web hosting affiliates and resellers alike. There would hundreds of web hosting and programs to choose from that the difficulty in finding the right one for them is not a problem anymore. HOW DOES one become a successful affiliate in the niche markets using web hosting? If you think about it, everyone who needs a website needs a web hosting company to host it for them. As of now, there is really no leading hosting industry so most people choose hosts based from recommendations. Usually, they get it from the ones that have already availed of a web hosting services. With the many hosts offering affiliate programs, there is the tendency to find the one which you think will work best for you. Think of the product you will be promoting. Pattern them to the site and see if they are catering to the same things as you are. When you have been with one host for quite some time and seem not to be making much despite all your effort, leave that one and look for another. There is no use in trying to stick to one when you would be before off in another one. Things will only have to get better from there because you already have been in worst situations. Try this out. If you are quite happy and satisfied with your web host, try to see if they are offering an affiliate program you can partici-pate on. Instead of you paying them, why not make it the other way around; them paying you. The process can be as easy as putting a small “powered by” or “hosted by” link at the bottom of your page and you are already in an affiliate business.

Table of Contents Chapter 1: What is the Coronavirus? Everything You Need to Know About This Frightening Disease. . . 5 What is Coronavirus?. . . 6 Chapter 2: How it Spreads7 A Brief History. 7 How the Condition is Being Contained. 9 Chapter 3: The Coronavirus and Traveling – Where Are You At Risk? Stats Outside of China. . 9 India.. . 9 Germany 10 Sri Lanka..10 Cambodia..10 Philippines.. . 11 Spain. . . 11 Russia. 11 Sweden . . 12 UK.. . 12 Finland12 Thailand . 12 Japan. . . 12 Coronavirus Outbreak – What You Need to Know to Stay Safe Republic of Korea.. . . 13 Taiwan13 Singapore..13 Vietnam . 13 France. 13 Nepal. . 14 Malaysia 14 Cambodia..14 Australia 14 Canada15 US.. . . 15 Chapter 4: Preventative Measures – Face Masks, Hygiene, and Precautions.. . 16 Hygiene Tips . . 16 Useful Tools . . 17 Vitamins, Minerals, and How to Improve Your Immunity.. 18 Is it Safe to Visit China? 19 Chapter 5: Symptoms of Coronavirus – Recognizing it in Yourself and Others. 21 Is it Coronavirus?.22 Chapter 6: Treatment and Outcomes.. . . 22 Conclusion . 23 Sample Content Preview What is Coronavirus? The Coronavirus is not a single virus but actually a “family” of viruses that are known to cause a wide number of different illnesses. These coronaviruses (CoV) symptoms can range from the common cold, all the way to more serious flu-like diseases or MERS (Middle East Respiratory Syndrome). Contrary to popular belief then, the coronavirus is not a “new” virus. In fact, the SARS virus that previously dominated headlines is actually a form of coronavirus. The CoV virus that we are currently hearing about in the news, is actually the “novel coronavirus” or (nCoV) which is a strain that has not previously been detected in humans. The name coronavirus comes from the Latin corona, which stands for corwn, or halo. This describes the appearance of the viral particles (virions) which have a protein coating called a capsid Coronavirus Outbreak – What You Need to Know to Stay Safe As with any virus, the difficulty with treating this condition, is that it is known to mutate rapidly, thereby making effective vaccinations or treatments difficulty. Viruses are different from bacteria. Viruses are smaller and cannot live without a living host. They operate by attaching themselves to cells, and then reprogramming those cells to reproduce. Whereas many bacteria are actually harmless and even beneficial, the vast majority of viruses are harmful to us and are responsible for conditions such as strep throat, tuberculosis, and UTIs. Of course, viruses are also wellknown to cause the common cold, and the flu. Whereas antibiotics can be used to kill bacteria and end a bacterial infection, viruses are treated with antiviral medications, which are not effective at completely killing the viruses but rather simply preventing the spread by hurting their ability to replicate. Chapter 2: How it Spreads As a virus, coronavirus needs a living host in order to spread. This means that the transfer of the virus must usually happen directly between people, usually travelling no more than 6’ from one person to another. It is believed (though not confirmed) that this spread acts similarly to the spread of the common cold/flu. That means that it will travel on droplets of saliva when someone coughs or sneezes. The droplets may then be inhaled by another person into the lungs, where it is thought that the It is currently not confirmed whether the coronavirus can spread by surfaces. If so, the contact would have had to be recent, but it is generally a wise move to act as though surfaces may be contagious. The coronavirus can also spread via food, which is how it is believed that the virus initially made the leap from animals to humans. Good food hygiene is more important than ever then, and it is likewise important to consider the source of your food. A Brief History Coronavirus Outbreak – What You Need to Know to Stay Safe Here is a brief history of coronavirus and what caused it. The coronavirus that is currently being discussed is called “A novel coronavirus” (nCoV). This is condition began around December 2019, when there was a cluster of pneumonia cases caused by this previously unknown virus. It is actually thought that this version of the virus likely began in bats. A new study published on January 29th in the Lancet looked at 10 genome sequences of the coronavirus called 2019-nCoV, taken from nine patients from China. In all 10 of these sequences, 99.8% of the genetic makeup was the same. That tells us that the virus is newly affecting humans. We know this, because as a virus propagates and lives for longer, more changes are introduced to the genome as it mutates and evolves. In other words, the virus has recently jumped to humans from another species. The researchers found that the sequences were almost identical, suggesting a single source that must have been the primary host not long ago. To find out more, the same team of researchers compared this sequence to a library of other viral sequences. They found that the closest match was against similar CoV that began life in bats. Both of the two near-matches found shared 88% of the genetic makeup with the new version. So how did this virus manage to make the leap? Because no bats have been sold at the Huanan seafood market – believed to be the source of the virus - it is now thought that there was likely another “steppingstone” animal that transmitted the virus. In other words, the bats infected an animal that was then consumed by humans. One possible culprit is snakes, though it is not currently known whether the virus is able to affect snakes. However, more recent speculation also questions whether the seafood market is in fact the source of the illness. Coronavirus Outbreak – What You Need to Know to Stay Safe The first case of nCoV was reported on December 1st 2019, and that patient had no known link to the seafood market. The data also showed that 13 of the earliest 41 hospitalized patients had no link to that marketplace. New data suggests that the very first infections may actually have occurred in November. That’s because there is an “incubation period” between the infection and the onset of the first symptoms. It’s also worth considering that as many of the symptoms are very similar to the flu, some patients may not have reported the condition at all. This is important to consider, when estimating the potential number of cases. How the Condition is Being Contained Governments are taking measures to attempt to control the spread of the virus.

Sample Content Preview Method No. 1: Use Third Party Tools If you want to know if a website runs on WordPress, you can type this web address on your browser: IsItWP.com. Enter the domain name or website address and hit the Look Up button. You’ll get your answer in a few seconds. If the site is indeed using WordPress, you’ll also know what theme and plugins are currently in use. Method No. 2: View The Source Code On Google Chrome or Mozilla Firefox, go to the website you want to check out. Then right-click on any blank space. You should be able to see an option which says ‘View Page Source.’ Click that option. It will open a new tab in your browser, and you’ll see a long line of code on your screen. Hit CTRL+F on your keyboard and type in “wp-“. If the site is running on WordPress, your browser will then highlight “wp-content” or “wp-uploads.” If you see an instance of any of these keywords, then the site is using WordPress. 10 Reasons Why You Should Use WordPress To Build Your First Website There are plenty of advantages and benefits of using WordPress to build your website. Here are ten of the biggest reasons why: 1. WordPress is free and open source You don’t need to spend money to use WordPress. Rather, you just need to shell out a few dollars to buy your custom domain name and a web hosting plan to host your website files on. That’s it! Some web hosting providers even bundle a free domain for new customers, so that means you technically only need to pay for hosting! 2. You don’t need to learn how to code Knowing a bit of HTML and CSS won’t hurt, but it’s not a requirement for WordPress. The software gets easier to use with every update they roll out, making life easy for website owners and developers alike. There’s no harm, however, in knowing how to code – you can transform your website’s look to something uniquely your own! 3. It’s fairly easy to use Your WordPress backend is where all the website magic happens. It’s where you add new pages, new blog posts, change themes, install plugins, change the appearance of your site, and so much more. Once you get to know how the admin backend is organized, you’ll be able to master it like the back of your hand, allowing you to build beautiful websites in a matter of hours! 4. You can build any kind of website you want Whether you’re building a personal blog, an affiliate website, a news website, a forum, an eCommerce site, or a business website, WordPress can help you out. Themes and plugins help you change your website’s appearance in just a few clicks. Don’t be afraid to try out new themes, you can always go back to your old look if you find your new theme doesn’t suit your brand! 5. Your website is 100% yours You can use your WordPress website to build a multi-million dollar business, and the guys at WordPress won’t come knocking at your door asking you to pay up for using their awesome software! As long as you’re current on your domain and hosting fees, and you don’t violate any of your web host’s terms and conditions, your website will be up and running. 6. It doesn’t take much to maintain your WordPress site All you have to do really is log in to your WordPress admin every few weeks or so. With a quick glance at your WordPress dashboard, you can see immediately if your version of WordPress needs to be updated, or any of your plugins and themes. Hit the Update button, and your WordPress site is up to date! 7. It’s easy to update your website yourself With WordPress, you can easily add new blog posts or add new pages to your website. You simply log in to your WordPress admin and create your post. If you know how to write on Microsoft Word, then you’ll know how to write on WordPress. Of course, writing the content is another matter entirely. But that’s the beauty of owning your website, you can publish any type of content you want. 8. Say goodbye to comment spam Allowing people to comment on your website helps you engage with your audience, which in turn helps build your community. But there are quite a few software that spammers use to spam comments on websites. You’ll know it’s spam because it’s not relevant to the topic, and it’s got links to dodgy-looking domain names. With non-WordPress sites, managing spam comments can be quite difficult. But not with WordPress though. You can install an anti-spam plugin like Akismet, and it will take care of most, if not all, of your spam comments. 9. WordPress websites are optimized for SEO WordPress is SEO-friendly right out of the box. It gives easy access to search engines to crawl your website’s pages, posts, and other content. With the addition of third-party SEO plugins like Yoast, you’ll be able to craft content that satisfies a search engine’s stringent requirements to help rank your website! 10. It’s easy to make a WordPress website mobile responsive Having a mobile responsive website is extremely important nowadays. With the ever-increasing popularity of mobile devices, people are looking at websites from their mobile phones, tablets, and other mobile devices. People still use desktops and laptops, but for the most part, people use mobile devices to search for information while they’re on the go. With WordPress, you can either install a mobile responsive theme or use a plugin to make it responsive!

Table of Contents Introduction......3 The Why..4 Reason for Having a Marketing Plan4 Components..4 Mission Statement.4 Executive Summary.......4 Competition...5 Implementation Strategies.....5 SizeMatters......6 Development.6 Involvement..6 Sharing and Editing Your Marketing Plan....8 Researching Your Market...9 Primary Research...9 Direct Mailing9 Phone Surveys10 Personal Interviews.....10 Costs..10 Creating Your Market Plan.......11 Preparing to Write the Marketing Plan...11 Financial reports..11 Opportunities and Threats.......13 Addressing Problems.......18 Procedures.....20 Marketing Objectives.......22 Sales and Finance...24 Budget...26 Tracking Effectiveness.....26 Conclusion......27 Sample Content Preview The Executive Summary should be brief, a single page, and located at the front of the marketing plan. It should use short sentences, bullet points, as well as bullet points for the major issues. It should spell out what someone reading your marketing plan needs to know in order to make sense of it all. The summary should provide readers with a concise description of the upcoming plans for your company while also boiling down your main thoughts. Generally, this summary is written after the completion of the marketing plan. Competition You should also list who your competition is, what their products and/or services feature, their pricing, their packaging, and their promotion. You should list the strengths and weaknesses of your competitors and how you are different. The customers and target markets section should include the current and potential customers, the requirements of the customer as well as the market clusters. For the marketing strategies you should include the customers, target markets, programs, services, packaging, pricing, and promotion. Implementation Strategies The implementation strategies should include the steps, responsibilities, deadlines, and budget. The marketing budget should include the advertising, media, direct mail, databases, printing, production, and possible mailing. When you are evaluating your market plan you need to understand your success measure, the completion of action dates, accomplishment of goals and strategies, the results, as well as new customers, repeat customers, the average size of your contracts, and revenue. Size Matters The size of your marketing plan is dependent upon the size of your company. If you run a small company, you can generally create a marketing plan that is no more than a handful of pages, whereas a large corporation might have a marketing plan that runs over one hundred pages. In either case, the marketing plan should be placed in a binder where it can be referred to at least quarterly, but hopefully monthly. A section can be placed in the marketing plan for monthly reports on things such as sales and manufacturing for the sake of tracking performance as you follow your outline. A marketing plan should cover the length of one year. This is because markets will evolve, people will change, customers will leave, as will people. It is helpful to include a section in your marketing plan that addresses two or four year segments. Whether or not you do this, the majority of your marketing plan should address the coming year. Development You should make sure that you have a couple of months to write the plan before finalizing and publishing it, even if the marketing plan is only a few pages in length. The development of the plan is the hardest part. Executing the plan will bring with it challenges, but the biggest challenge is deciding what your company should do in the market and how to do it. Generally a marketing plan will begin with the first of the year or with the opening of the fiscal year if they are not the same. Involvement Everyone in your company should see the marketing plan. There are many companies who like to keep their marketing plans secret because they are ashamed of them, or they think that the information contained therein provides them with a competitive advantage. However, marketing cannot be done without getting people involved. Whatever the size of your company might be, you need to ensure feedback from every aspect of your company including finance, personnel, supply, manufacturing, etc… Getting every facet of your company involved in the process is important for many reasons. Part of having a decentralized company is that you can seek decision making processes that facilitate every member of the organization, in an attempt to ensure that all members feel as though they are a part of the organization. By allowing every employee to contribute in some fashion or another, they all feel as though they are a better part of the organization and as such work harder to see projects to which they contributed through. Since our company is not facing a crisis, there is no need to employ centralized decision making. Even with decisions such as an annual marketing plan, the company will have less risks associated with dispersing power evenly, which also contributes to lower management levels, communication strategies, and better office relations. Employees are more motivated to perform for the organization of which they are a part, since they know that by sharing their ideas they are improving the organization. They feel as though their actions can improve the inefficient aspects of the company without having to take any idea to the top, while all management levels are able to utilize their knowledge and experience in their respective divisions. Taking advantage of decision-making from all employees will created the opportunity for advanced creativity and a better division of labor. A decentralized management will allow your company to diversify aspects of the company which we might not have done otherwise.

Table of Contents Introduction ... 5 Chapter 1 – Creating the Right Environment for Productivity . 8 Top Tips for Setting up a Highly Productive Office . 8 Working from Home? How to set Your Workspace up for Maximum Productivity . 11 Avoid Distracting People .... 13 Chapter 2 – Developing a Productive Mindset ..... 16 Think Smart, Work Smart – The Importance of Your Frame of Mind 16 Plan Your Day ... 19 Ditch the Procrastination ... 22 Chapter 3 – Time Management Strategies - The Key to a Productive Day ..... 27 The “2-Minute Rule” ... 28 Forget Multi-Tasking ... 30 Take a Break ..... 31 Use the Commute ... 33 Chapter 4 – Declutter Your Life .. 36 Clutter – The Enemy of Productivity.... 37 Eliminate Digital Distractions .. 41 Clear Your Mind ..... 45 Chapter 5 – Healthy Routines for Greater Productivity .. 48 Sleeping and Eating – Helping You to Stay Productive .... 48 Establishing Routines to Keep Your Day on Track 55 Identify Your Productive Times ..... 57 Chapter 6 – Recognize What’s Important 61 Identify the Tasks You Can Ditch ... 61 Use A “Do Later” List ... 65 The 80/20 Rule 66 Chapter 7 – Delegate, Outsource and Utilize Tools .... 69 Chapter 8 – Increasing Productivity at Home 75 Create an Enjoyable Environment . 76 Celebrate and Reward Your Achievements 77 Conclusion .... 80 Sample Content Preview Follow these top tips and you’ll find that your work environment boosts your productivity. Working from Home? How to set Your Workspace up for Maximum Productivity If you work from home, there are multiple distractions that can affect your productivity. Avoid those distractions by setting up the workspace for maximum productivity. Here are some top tips to follow: • Find the right workspace for you. Everybody works differently. You may find that you work better at your kitchen table or in your bedroom. You might prefer to work by a window or by a wall. Finding the best spot for you is key to getting more done. If you’re setting up a home office, you can design a room that is a highly productive space. • Set yourself up close to a power outlet. You’ll probably be working from your phone and laptop. This means you need constant access to power. Don’t waste time by having to charge up your devices in a different room or away from your desk. • Choose a well-lit space. Working in the dark reduces your productivity. Whenever possible, choose a space with plenty of natural light. Make sure you also have a lamp nearby, so you don’t strain your eyes. • Add touches to motivate you. When you work at home, you aren’t restricted by office rules. That means you can add anything you like to your workspace. Green plants are nice touches in workspaces to improve positivity. Add photos of your loved ones or motivational quotes; anything to make you feel good and keen to get to work. • Remove the TV. If you’re working in a public area of your home, make sure the TV isn’t on. They reduce your productivity. Even if you can hear the television from your home office you can be distracted. • Make yourself comfortable. Find ways to make your workspace as comfortable as possible to boost your productivity. Choose a chair that supports you and reduces back pain. Make sure your laptop is at the right height for you. Open a window or adjust the air conditioning. Avoid Distracting People There are many benefits to working from home. However, there are some negatives too. One of the biggest is that there are probably going to be other people around. This can be a major distraction. When you work in an office, everyone around you is focusing on the same type of tasks. This minimizes the distractions associated with other people. At home, however, your children, pets, housemates or partner are all engaged in their own thing. It can be all too easy to get caught up in their activities rather than your own. It's also very common for those around you to forget that you’re supposed to be working. Children often come in asking you to play. Housemates may come and ask you about preparing dinner or household chores. Your partner might pop in to engage you in conversation. None of this is helpful for your productivity. Even friends can be a problem. When you work from home, many people fail to recognize that you’re working. They wouldn’t dream of visiting you at work for a coffee and a chat. Yet, they think nothing of coming around during your working day. This isn’t just distracting; it stops you getting work done. As a result, you become overwhelmed and non-productive. Establishing boundaries for your home working life is therefore vital. Set rules for your loved ones. Make sure that they know they’re not allowed to disturb you between certain hours. Make sure that you also adhere to those working hours. Don’t allow yourself to be distracted. If someone comes in to talk to you during this period, you must reinforce the rules. Don’t give in and be persuaded to play or chat. Gently remind the disturber that you’re working, and they need to wait until you’re done. It isn’t easy to establish these boundaries. However, when the message finally gets through, you’ll find working from home becomes substantially easier. Chapter 2 – Developing a Productive Mindset Having a productive mindset is key to getting more done. Think smart instead of working harder. While most of us know that we should have the right mindset, we’re not sure how to achieve it. What does a productive mindset look like? Here, we take a closer look. Think Smart, Work Smart – The Importance of Your Frame of Mind When you have a productive mindset, you can make the best use of all your resources. You’ll maximize your efforts, your energy and your time. It isn’t about working harder. It isn’t about trying to accomplish everything. It isn’t even about trying to get things done as quickly as possible. A productive mindset is about making the most of the things you have. It’s also about enjoying the process. With this frame of mind, you’ll think smarter and work smarter, getting more done. What elements does a productive mindset have? Which elements do you need to nurture in yourself to become more productive? Here are some of the best: • Curiosity – a willingness to question, explore and seek out new concepts and ideas. It’s also the desire to learn and know more things. • Motivation – without it, you cannot improve or make progress. • Vision – if you can visualize the things you want to achieve you can focus on them better. When you have a clear picture in your mind you can strive towards those goals. • Critical thinking – you need to assess situations objectively. Look at all the advantages and disadvantages then make appropriate adjustments. • Self-confidence – believe that you’re capable of achieving your goals. This allows you to achieve your potential. • Persistence – a willingness to overcome adversity and obstacles allows you to achieve your goals. Don’t allow others’ opinions, setbacks or circumstances to make you feel as if you can’t succeed. • A positive outlook – your attitude makes or breaks you. With a positive attitude, you can meet any possibility head-on. • Open-mindedness – if you have an open mind, you can generate innovative new ideas. You also become more receptive to new experiences. • Balance – to function properly, you need to maintain balance in your life. It’s important to work towards your goals. However, it’s equally important to recharge your batteries from time to time. Pushing yourself too hard only leads to frustration and burnout. When you integrate all these elements into your thought processes, you’ll develop a productive mindset. As a result, you’ll achieve your goals more effectively.

Sample Content Preview step by step through your exciting journey. So our advice is to read this guide all the way to the end first and then go back to the start and begin taking action. Just reading this guide will achieve nothing. You need to take action if you want to be an Internet marketing success. We wish you every success in Internet marketing! As a stay at home mom taking care of your child or children, there is a great opportunity for you to make money withyour computer and a connection to the Internet. There are many Internet marketing models that you can choose from and we will cover some of these in this guide. The first thing that you need to do is assess whether working from home doing Internet marketing is the right thing for you to do. It is not for everyone. To be a successful Internet Marketer you need to be committed and make time to perform the necessary tasks. This is not always easy when you have children to take care of. The good news is that there are many ways that you can earn money online from home and there should be a solution that is right for you. You are interested in Internet marketing from home otherwise you wouldn’t be reading this guide would you? So we want to convince you that you can make money online from home while taking care of your kids at the same time. Many other stay at home moms are doing this and there is no reason why you cannot do it too. It is important that you take a few things into consideration before settling on an Internet marketing online business model that suits you. You need to ensure that your children are being looked after first and foremost. There is also the financial side to bear in mind as well. Getting Support from your Family Having the support ofyour family is essential for you to succeed with Internet marketing as a stay at home mom. Not all of your family members are going to understand what you will be doing or why you are doing it, so you need to do your best to make them understand. You needto devote uninterrupted time to your online business pursuits. So you need to explain to your partner and your children (if they are old enough to understand) that when you are working then you don’t want to be interrupted. This can be tough on your kids if they are used to you responding to their every whim. If you have young children that require a lot of care then you need to have a support network in place that will take care of them when you need to work. If you have a partner then they should be fully behind you and willing to take the children off your hands when you are working. Your mom and dad and your partner’s mom and dad can help too if they are willing and live reasonably close by. A lot of grandparents complain that they don’t see their grandkids often enough –well this is an opportunity to change that. Ask members of your family to help you with other things around the house. If you have teenage children then they can help with washing dishes, buying groceries and other stuff. Teach them howto use the washer and dryer and the dishwasher. This might not go down too well initially, but if you pitch it in the right way to them they will probably help. Consider your Financial Position One of the best things about starting an online business from home is that the costs are a lot lower than with a conventional business. But you will probably need to spend a bit of money to get going. You need to be realistic and accept that it will take you a while to earn the income that you want. Some online business models require more of an investment than others. We will explore this later in this guide. Being in control of your finances is important here. You need to know what your regular commitments are every month such as mortgage or rent payments, utilitybills, groceries, money for the children and so on. Go through your monthly account statements in detail. Are you and your family spending money on things that you don’t really need? If so then discuss cutting these out with the family members involved. If you are going to create your own website (which is a good idea) then you will need to spend around $10 a year for a domain name (your website address online) and a few bucks a month for website hosting (where your files are stored and made available on the Internet). You may also need to use an autoresponders service (this is a service where you can send out automated emails to your potential customers) which will cost around $20 a month. With some online business models you can get started for literallynothing (e.g. affiliate marketing) and many people have done this. You need good Self Discipline Having the support of your family and the necessary funds to get started with your online business is good but, it will be useless if you don’t have the selfdiscipline to work on your business regularly. There are many possible distractions when working from home so you need to be strong and focus on your Internet marketing. You need to be motivated to work on your online business often. Every time you get a window of opportunity to work on your business then you need to take it. The best way to stay motivated is to set yourself some goals and create a “Why” statement. Your “Why” statement is your reason for starting your online business. You need to think hard about this and then write down the reason or reasons why you want to make money online. Maybe you want to buy a new home, a new car, put your kids through college or go on a wonderful vacation. The reasons are personal to you. Your “Why” statement needs to drive you to work on your online business. When you get involved with Internet marketing things are not always going to turn out the way you expect them to. This is when it is really tempting to give up and a lot of weak minded people do give up. If you experience thoughts like this here is something that will keep you going –some stay at home moms have created online business at home that are now worth millions of dollars. Just do a search for this and you will find lots of examples. Moms that had a career before are now earning more than double their salary from home while taking care of the children.

Table of Contents Introduction ....... 7 Chapter 1: The History and Current State of Our Digital Life ... 13 The History ....13 The Current State ..14 Chapter 2: The Digital Impact on Your Body ...... 16 Obesity ..16 Vision ....16 Posture ..17 Sleep .....17 Chapter 3: Learn to Sleep Again .. 19 Create a Schedule .19 Create a Ritual ......19 Create a Comfortable Atmosphere 20 Avoid Certain Foods or Substances .......20 Turn Off Your Devices ...21 Room Make-Over ..21 Talk to an Expert ...21 Chapter 4: The Digital Impact on Your Mind ....... 23 Dopamine: The Feel-Good Hormone .....23 Anxiety ..24 FOMO: Fear of Missing Out ...24 Phantom Vibration Syndrome 24 Depression ....25 Attention 25 Chapter 5: How You Can Improve Your Attention and Awareness . 27 Exercise 27 Meditate 27 Read .....28 Write in a Journal...28 Make a List ....28 Chapter 6: How the Digital World Is Shaping Your Behavior ... 30 Chapter 7: Practice Emotional Awareness . 33 Chapter 8: Planned Solitude: Learning to Be Connected With Yourself 36 Go for a Ride .36 Go to a Local Café .36 Go for a Walk 37 Go to a Retreat ......37 Chapter 9: Developing a Healthy Relationship and Other Practical Ideas ..... 39 Tech-Free Rooms ..39 Unplug Time ..39 Let It Die 39 Take a Class .40 Join a Club ....40 Boardgame Night...40 Ignore Notifications 41 Chapter 10: A 21-Day Plan to Disconnect for Good. . 43 Preparation ....44 DAY 1: MONITORING SCREEN TIME ..47 DAY 2: PLANNED OFFLINE .47 DAY 3: EMOTIONAL AWARENESS ......49 DAY 4: PLANNED OFFLINE 2.......50 DAY 5: CHARGE UP .....52 DAY 6: GET SOME FRESH AIR ....53 DAY 7: IT'S YOUR CHOICE! .54 Day 8: BEDTIME ROUTINE ..55 DAY 10: MINDFULNESS EATING .57 DAY 11: MINDFULNESS WALKING ......57 DAY 12: MINDFULNESS BROWSING ..58 DAY 13: MINDFULNESS BREATHING 2 ......59 DAY 14: MINDFULNESS BROWSING 2 .......60 Day 15: REFLECTION ...61 DAY 16: UNPLUG .62 DAY 17: 24 HOUR CLEANSE .......62 DAY 18: NOTIFICATIONS OFF .....63 DAY 19: 2 HOURS ONLY ......64 DAY 20: LEAVE YOUR PHONE AT HOME ...65 DAY 21: SUCCESS .......66 Conclusion ...... 69 Sample Content Preview Mostly NO: Great, that means that you have found a spot in your life where you use devices and, they don't use you and admittedly don't govern your life. Mostly YES: This is a sign that this guide is for you. Your life seems to be influenced a lot by your screen time; you might be losing a lot of time and energy on devices that don't fulfill you. Besides, if you said "yes" to almost all the questions, you are likely an artist at escaping reality. It might be time for you to take control of your life. It won't be easy to unplug, but with determination and patience, you will get there! Mostly I DON'T KNOW: This is not necessarily a good thing. You might be in denial and unable to be aware of your behavior. This guide will help you be more conscious of your habits and how you can live a more fulfilling life. Whether you want to completely break up with social media or develop a healthier relationship with technology, this guide is here to help you positively change your behaviors. This guide will help you reconnect with your life. After reading this book, you will be able to recognize the actions that affect your physical and mental health and learn how you can adopt more effective habits to be happier. You will learn about the current state of the digital world, what the impact is on your physical and mental health. We will explore how you can adopt more positive behaviors with technology while finding a way to reconnect with yourself. The last part of this guide is a 21-day plan that will help you break up with technology for good. But first, let's look at what history is and the current state of our digital life. Chapter 1: The History and Current State of Our Digital Life Technology has been changing our lives for years, but it hasn't always been for the best. There is a fantastic advancement in the area of health care where people can walk again or communicate with the assistance of technology. On the other hand, technology can also limit us, especially when we become addicted to it. The History While the phone was patented in the 1870s, it moved from being a landline to mobile later in history. It is hard to believe that the handheld mobile phone was mass-produced less than 50 years ago, in 1973. So much has changed since. Texting came about 20 years later (1992), and the iPhone was launched in 2007. With its mass presence, it is so easy to forget how life was before the smartphone. Another technology that is relatively young in history is the internet. The internet became public on August 6, 1991, less than 30 years ago. It has been with us ever since, improving its speed every year and no longer just accessible on computers. The Current State It doesn't matter where you live in the world; screen time is becoming a global issue. Over 45% of the world population has a smartphone (which is around 3.5 billion people); this is more than a 30% increase since 2016. The screen time worldwide is, on average, 6h42min, with no significant difference between gender. In research done in the UK, 99% of children between the ages of 12–15 are online and have an average screen time of 21 hours per week. While the World Health Organization (WHO) provided some guidelines for screen time and children, there are no guidelines that exist for adults. It is up to us to decide what we believe is an appropriate time we can spend online. It is probably only a matter of time before the government starts publishing recommendations for health concerning screen time. The next chapters will provide you with more knowledge about the health impact. These chapters will focus on physical and mental health and how it can be affected by our screen time. Chapter 2: The Digital Impact on Your Body A group of studies is starting to demonstrate the impact of technology on our bodies. It is safe to say that we are very limited in the knowledge and research about the long-term effects of technology. As people age with social media and wireless technology, we will likely have more discoveries that change our relationship with the digital world. For now, here are a few known issues. Obesity Unsurprisingly, obesity, and screen time are connected. A large study of over 90,000 participants concluded that independent of physical activity, it was observed that obesity and screen time are positively correlated. A longitudinal study showed that 60% of overweight incidence in their study was attributable to excess television viewing. Vision Another impact on our physical health is our vision. A growing body of research indicates that around 50% of the population will experience Digital Eye Strain (DES). DES is a syndrome that causes a person to have various symptoms like sore, dried, tired, burning or itching eyes, headaches, sore neck, or even a difficulty keeping your eyes open. It can undoubtedly be treated, but no studies demonstrate the long-term impact on our vision. Posture Screen time can also impact your posture. A study by Harvard, Brigham and Women's Hospital, and Microsoft show that spending too much time on small devices like a phone can strain muscles, nerves, tendons, ligaments, and spinal discs. Sleep Finally, one of the most prevalent physical health impacts of too much screen time is the lack of quality sleep. Research has now demonstrated that the screen light (called blue light) of our device can stimulate the cells in our eyes and reset our internal clock, which is the circadian rhythm. Not only does this affect our sleep, but it could also cause some health issues since circadian rhythm issues are connected to cancer, metabolism issues, and cognitive dysfunctions. Since sleep is a big challenge for many people, the next chapter will provide you with tips on how you can improve your bedtime routine and get more sleep every night.

Table of Contents Introduction 04 Chapter 1: What is Linkedin Marketing all about? 06 Chapter 2: Setting Up A Linkedin Profile That’s Optimized For Business 11 Chapter 3: Creating An Engaging Company Page 15 Chapter 4: Using “Content Suggestions” To Find Trending Linkedin Topics 20 Chapter 5: Creating Effective Linkedin Marketing Posts 24 Chapter 6: Sponsoring Linkedin Marketing Posts The Right Way 28 Chapter 7: Creating And Growing A Linkedin Group For Prospects 32 Chapter 8: Using “Search” To Find And Connect With Leads 36 Chapter 9: Creating A Linkedin Traffic Ad 39 Chapter 10: Creating A Linkedin Video Ad 44 Chapter 11: Creating A Linkedin Messaging Ad 48 Chapter 12: The Perfect Step-By-Step Linkedin Marketing Plan For 2020 53 Chapter 13: Simple Linkedin Marketing Hacks To Grow Your B2B Audience 60 Chapter 14: Tips For Creating Awesome Linkedin Native Content In 2020 66 Chapter 15: How To Make The Linkedin Algorithm Work For You In 2020 71 Chapter 16: Powerful InMail Strategies That Work In 2020 76 Chapter 17: Linkedin Marketing Do’s And Don’ts 81 Chapter 18: Linkedin Marketing Premium Tools And Services To Consider 86 Chapter 19: Linkedin Marketing Success Stories 91 Chapter 20: Linkedin Marketing Frequently Asked Questions 97 Conclusion 101 Top Resources 102 Special Offer 103 Sample Content Preview How Does It Work? Contrary to other social media sites, Linkedin doesn’t encourage casual interactions and entertainment. In fact, Linkedin offers a much more restricted social environment that encourages professional interactions and a heavy focus on business-related content, which works perfect for its intended audience. When you create a Linkedin profile, you are prompted to include information that would be relevant in a professional setting, such as your work experience, your educational background, the languages you know and speak, and your career highlights. This information will help you to connect with other users, which create networks based on similar career paths instead of interests. You can also connect with companies as well as to create company pages. The key difference here is that you can use company pages to do actual business activities, such as contacting leads and finding recruits. Linkedin also encourages content generation and sharing. The content that you can share on Linkedin has to be content directly related to your industry and that is relevant to your contacts. Other social media features such as groups are also intended to help users create a network of like-minded professionals working in similar industries and following the same career paths. In the end, Linkedin is all about creating opportunities for people and companies to do business the easiest way possible. Why Should You Consider Linkedin for Marketing? Linkedin is a much more focused platform that makes it easier for people to market a brand or products because that’s what the platform is all about. By creating a profile that highlights your authority and sharing content that is highly relevant to your industry, you’ll be able to build a network of real people that will grow interested in your offers. Another big, great advantage of Linkedin Marketing is that the platform is very good at detecting spammers and fake businesses, which means that you don’t risk getting your content made irrelevant by a saturation of poor content, unlike in other platforms. What Benefits Can Linkedin Bring For Marketing Your Business? Creating a company profile for your business on Linkedin provides you with credibility that is unparalleled by other platforms, where anyone can create low-quality company profiles to deceive customers. Quality and trust matter on Linkedin, so this is the best place to build an online presence for your business. Linkedin makes it easy to identify, qualify, contact, and capture leads. This is because everyone specifies their strengths in their profiles, so you’ll know in advance what it is they are looking for and what type of products or services matter to them. Linkedin also streamlines communication with leads because it encourages direct, to-the-point communication about the business at hand. Linkedin also has an advertising service that is perfect for any business because it is cost effective and lets you hyper-target the audience that you want to reach. What’s The Future For Linkedin Marketing? Almost 80% of marketers agree that Linkedin is the most effective social media platform for marketing, which means that more and more brands, including yours, will be joining the site in the future.