Sample Content Preview However, this does depend on the solo ads itself and its attracting capabilities which should ideally bring about the benefit of encouraging viewers to make a purchase. The benefit of ensuring links is created and used widely is the factor that is going to direct traffic to the individual’s site. This then will also create the interest of search engines which are constantly ranking sites posted. Besides reaching the intended target groups, these solo ads will also be visible on the group websites of those linked to the recipient mailing lists. How To Use Solo Ads Correctly Seemingly a lesser known form of generating revenue the solo ads tool is fast gaining popularity for its effectiveness. However, in order to effectively use this, the solo ads must be positioned well. The general focus of the solo ads tool is in its ability to attract the attention of the viewer without any other distractions. This is because of the designing features that allows for the solo ad to be a standalone style which is sent to the emails of individuals who have been specifically chosen to be on the recipients list. Touted as being the most effective method of getting the viewers’ attention without any distraction the solo ad can be effectively used to invite the recipient to visit the site for further enquiries. In order to ensure the effectiveness of this tool, there is a need to focus the advertising campaigns on those who are directly related to or interested in the product or service being promoted. Failing to consider this would only cause the exercise to be wasted as the probability of encouraging interest where there is none is hardly worth the effort or time. For further effectiveness the solo ads should be full of value incentives to the viewer as this would then work as an effective way of getting the viewer to visit the actual site to make further enquiries or even convert it into a sale. Tracking the results by monitoring the many clicks garnered and also the possible leads is paramount in gauging the sales the solo ad campaigns generates. This is an effective way of helping to monitor the results and further provide feedback as to the effectiveness of the design or content used when follow up campaigns are being drawn up. This in turn would help to ensure the relevant improvements are made for any follow up solo ads. Making Money With Solo Ads In the process of using solo ads for any business launch purpose there is the potential to make money out of the exercise besides the obvious of garnering sales. The Cash leads are built and there is a comfortable amount of emails on a niche catering target list then the individual can start the trading, and ad swapping process. This would then bring about the scenario where the original list has now grown enormously thus bringing in the desired traffic which can also be converted into sales. In order to ensure there are interested visits to the site which can be converted into revenue the solo ads must include onetime offers or other kinds of limited offers. This creates the opportunity for the visitor to capitalize on the offer and make an immediate purchase. Because the solo ads ensure the viewer’s attention is totally focused on the ad in question the there is a higher possibility the user will make a purchase rather than browse any further. Using the solo ads to create a heightened awareness of the company or individual’s brand is also another way to effectively make money of this tool. The professional image created with this kind of exposure will also be another way to increase sales and drive traffic to the site. With the first contact already establish with the use of the solo ad, the user can then revisit the recipients to encourage a sale or to even create a dialog to address any probable concerns the potential customer may have and thus resulting in a positive sale. If done with tact and without unnecessary intrusion the percentages of actually closing a sale eventually are quite high. Evidence has shown that at the very least revenue is earned at the click stage which in itself could be substantial. Building You List With Solo Ads Solo ads, in targeted newsletters likewise work, and they work really effectively if you target the correctly. Ezines Targeting an e-zine where you would like to put your advertisement would be the first and most crucial step towards producing an effective campaign. Picking out the e-zine where your ad will be placed means a little research into the ones useable in your business sort. Check into the ones that tell you they want your advertising business however don't stop there. If you wish the best bam for your buck, research a bit deeper. Join a lot of them and discover if the material is fresh and the list is active with responsive members to fresh content. Pick out a bigger list, instead of one which has fewer members and one that's geared towards your sort of advertisement. This looks like it would be common sense but actually it isn't. I've personally witnessed solo ads for Christian books on pagan metaphysical lists. While it may be an amusing prank in somebody’s world, a few of them really seemed to believe they were going to sell the books there. Make certain the ad you place is effective in depicting your business or service. Compose it, or if you can't, have it penned in such a way that it has a good title, and will read like a story to anybody who's reading it. Keywords strung together appear to be the trend of the day. Non-meaningful sentences aren't going to catch and hold somebody’s attention. Don't get caught up in the movement. If your article or story reads like 20 keywords being squeezed into a sentence for effect, individuals will notice and react accordingly. That's to say, they'll skim right past the ad that makes no sense and move to one that does.

Table of Contents Introduction ....... 8 Chapter 1: The Basics of Your Immune System . 10 Innate Immune System ............. 10 Skin ........... 10 Immune Cells ....................... 11 Adaptive Immune System ......... 12 Lymphatic System ..................... 13 Chapter 2: Healthy Lifestyle and What to Avoid . 15 Sedentary Lifestyle ................... 16 Alcohol ........... 17 Smoking ......... 17 Stress ............. 17 Food to Avoid . 17 Sleep Deprivation ...................... 18 Chapter 3: Food to Heal ............. 21 Meat and Alternatives ............... 21 Vegetables ..... 23 Carrots ...... 23 Garlic ........ 24 Spinach ..... 24 Sweet Potatoes .................... 25 Fruits .............. 25 Citrus Fruits.......................... 25 Blueberries 26 Watermelon.......................... 26 Pomegranates ...................... 26 Spices ............ 27 Turmeric .... 27 Mushrooms .... 27 Reishi ........ 28 Agarikon .... 28 Chapter 4: Supplements for Support ................... 30 Selenium ........ 30 Vitamin E........ 30 Vitamin C ....... 31 Vitamin D ....... 31 Black Elderberry ........................ 31 Zinc ................ 31 Chapter 5: Managing Stress in Your Life ............ 34 Adopt a Positive Attitude ........... 34 Practice Mindfulness ................. 35 Chapter 6: Exercising and Detoxifying ................ 37 Stretch for Relaxation ............... 37 Yoga for the Immune System .... 38 Detoxifying the Body ................. 38 Chapter 7: Sleep and Renewing the Body .......... 41 Create a Routine ....................... 41 Set a Comfortable Atmosphere . 42 Avoid This ...... 42 Talk to an Expert ....................... 43 Chapter 8: Essential Oils ........... 45 Eucalyptus Oil ...................... 45 Lavender Oil......................... 46 Tea Tree Oil ......................... 47 Chapter 9: 21-Day Plan .............. 49 Preparation for the 21 Days ...... 50 WEEK 1: DETOXIFYING THE BODY .................. 50 WEEK 2: CALMING THE MIND 55 WEEK 3: INTEGRATING MEALS ........................ 64 Chapter 10: Recipes to Boost Your Immune System .................... 69 Breakfast ........ 69 Blueberry smoothie .............. 69 Berry Parfait ......................... 70 Lunch ............. 71 Sunflower Seed Salad ......... 71 Lentil Stew 72 Dinner ............ 73 Salmon Kabob ..................... 73 Lemon Baked Chicken ......... 74 Snacks ........... 75 Trail Mix .... 75 Curried Chickpeas ............... 76 Conclusion ....... 78 Sample Content Preview Sedentary Lifestyle A sedentary lifestyle will likely increase the cholesterol in your body. It is also connected with higher blood pressure. Since the heart and the immune system work together as a strong team against disease, it is extremely important to keep the heart healthy. Daily exercise is very important and will be covered in more detail in chapter 6. Alcohol Alcohol is a toxin that can cause a lot of inflammation in the body. To prevent that defense mechanism from being activated, you should avoid drinking alcohol. When you drink, you decrease your immune system’s ability to fight off the harmful bacteria and put yourself at more risk of getting sick. Smoking Smoking puts you at higher susceptibility to lung infections like pneumonia. To increase the efficiency of your immune system, you should avoid smoking at all costs. Stress Stress is one of the biggest culprits when it comes to getting sick. Since it can be a complex issue that doesn’t always have an easy solution, we will cover this subject in more detail in Chapter 5. Food to Avoid Anything that comes in a box, in the freezer section of the store or a can, should be avoided; unless you are 100% sure that no sugar or salt is added to the food. You can change your diet to be mostly whole food (more on this in chapter 3). By cutting the processed food, reduce the chances of inflammation in the body. You should also avoid sugar as much as you can, since it hurts your metabolism, and can cause chronic diseases like diabetes or heart problems. Chronic diseases increase your risk of getting sick from a virus. Sleep Deprivation People who donon’’t get enough sleep (7 to 9 hours per night) tend to get sicker. To t get enough sleep (7 to 9 hours per night) tend to get sicker. To ensure that your immune system is functioning optimally, you need to make sure ensure that your immune system is functioning optimally, you need to make sure that you get adequate sleep. Since sleep is critical to our immune system, we that you get adequate sleep. Since sleep is critical to our immune system, we have dedicated a whole have dedicated a whole chapter to that subject (chapterchapter to that subject (chapter 7). Although daily stress, sedentary lifestyle, and lack of sleep are things that you can change, your best defense remains good hygiene. Limit, as much as you can, your exposure to the virus or bacteria. Let’s explore what you can change today and identify the food that you can eat to help heal your body. CHAPTER 3: FOOD TO HEAL Food is essential to our body to work optimally. We get most of the nutrients and antioxidants we need from fruits and vegetables. That antioxidants we need from fruits and vegetables. That said, you need to ensure said, you need to ensure that you have a diet that includes as many fruits and vegetables to get the that you have a diet that includes as many fruits and vegetables to get the nutrients and antioxidants that will help strengthen your immune nutrients and antioxidants that will help strengthen your immune system. system. That would mean a diet that contains vitamin E, vitamin D, and selenium. These are rarely found in processed food (unless enriched), and your body has more chances of absorbing what it needs when you eat fresh whole foods.. Leafy greens, nuts, citrus fruits are all excellent choices of foods that are high in nutrients and antioxidants that are known to boost your immune system. Here’s a list of food that you will want to have on your weekly grocery list. Meat and Alternatives Brazil nuts are at the top of our list because it is one of the most reliable sources of selenium. Selenium is a powerful antioxidant and is one of the essential minerals for our health and immunity. Just one nut can provide up to 96 micrograms (mcg), which is already above the daily recommendation. The daily intake recommendation is 55 micrograms of selenium for an adult. Fish Fish and, more specifically, tuna is an excellent source of selenium. One ounce of tuna can provide around 30 mcg of selenium. Other fish and seafood are usually between 12 mcg and 20 mcg of selenium per ounce. Salmon is also a good choice to help the immune system. It contains a lot of “healthy fat” (omega-3), which is known to strengthen the immune system and reduce the risks of heart disease. Lentils If you eat a vegan or vegetarian diet, lentils are a great substitute to fish. One cup of lentils can provide around 6 mcg of selenium. They are also a good source of immune-boosting nutrients, fiber, and protein.

Table of Contents Introduction ... 6 Why is Intermittent Fasting so Popular? .. 6 Chapter 1 – What is Intermittent Fasting? ... 8 How is Intermittent Fasting Different from Other Diets? ... 9 The Origins of Intermittent Fasting ........ 10 The Most Popular Types of Intermittent Fasting ....... 11 Why do People Prefer Intermittent Fasting? ... 13 Chapter 2 – The Benefits of Intermittent Fasting . 15 Weight Loss 16 Repairing Cells .... 17 Insulin Sensitivity ........ 18 Enhanced Brain Function ..... 19 Decreased Inflammation ...... 20 Chapter 3 – Why Does Intermittent Fasting Help to Promote Weight Loss? . 23 Reduced Calorie Intake 23 Hormonal Changes Boost Metabolism ... 25 Reduced Insulin Levels Speed Fat Burning ..... 26 Chapter 4 – Is Intermittent Fasting Safe? .. 26 Who Should Avoid Intermittent Fasting? ........ 29 Could Intermittent Fasting Trigger an Eating Disorder? ... 31 What are the Side Effects of Intermittent Fasting? ... 32 Can Athletes try Intermittent Fasting? ... 33 Is it Safe for Women to Fast? 35 Chapter 5 – A Protocol for 16:8 Intermittent Fasting ... 38 Choosing an Eating Window 38 Planning Healthy Foods ........ 39 Choosing Calorie-Free Beverages . 40 A Weekly Timetable ..... 42 Chapter 6 – A Protocol for 24-Hour Intermittent Fasting ..... 44 Introduction to the Eat-Stop-Eat Method ........ 45 Choosing Your Fasting Days . 46 A Weekly Timetable .... 48 Chapter 7 – Other Types of Intermittent Fasting . 49 20:4 Fasting ........50 5:2 Fasting .. 52 36-Hour Fasting .. 53 Alternate Day Fasting ... 54 Extended Fasts .... 55 Chapter 8 – How to Maximize Your Intermittent Fasting Results .. 57 Exercise and Intermittent Fasting . 58 Choosing the Right Regime for You ........ 59 Adding in Keto .... 62 Chapter 9 – How to get Started with Intermittent Fasting .... 64 Starting with a less Rigorous Regime...... 65 Staying Hydrated 67 Try Experimenting with Different Eating Patterns .. 68 Chapter 10 – Addressing Common Questions ..... 70 Exercise and Fasting .... 71 What Should you eat During your Eating Window? . 72 What can you Have in Your Fasting Period? ... 74 Can Children try Intermittent Fasting? .. 78 Is Fasting Unhealthy? .. 79 Conclusion ..... 81 Sample Content Preview Chapter 2 – The Benefits of Intermittent Fasting There are several benefits that those who follow an intermittent fasting lifestyle report. Here, we take a closer look at some of the most common. Weight Loss Many people who do intermittent fasting do so to lose weight rapidly. There is evidence to show that this way of eating helps you to shed the pounds more quickly. There are several reasons why IF helps weight loss. It enhances the function of the metabolism for faster fat burning. It also reduces the number of calories you consume in 24 hours. By lowering insulin levels, increasing growth hormone levels and increasing norepinephrine, IF speeds up the breakdown of fat. It also facilitates the use of fat to produce energy. Fasting for short periods of time has been shown to increase metabolic rate by up to 14 percent. This means you’ll burn more calories. As a result, IF can help cause weight loss of up to 8 percent over a period of 3 – 24 weeks. That’s an impressive loss! Those who try IF report a reduction of 7 percent in the circumference of their waist. This indicates a loss of belly fat – the most harmful type of fat that results in disease. As an added bonus, IF causes reduced muscle loss when compared to calorie restriction diets. Repairing Cells When you fast, your body’s cells begin a process of removing waste cells. This is known as “autophagy”. Autophagy involves the body’s cells being broken down. It also involves the metabolization of dysfunctional and broken proteins that have built up over time in the cells. What is the benefit of autophagy? Well, experts believe that it offers protection from the development of several diseases. These include Alzheimer’s Disease and cancer. Therefore, if you follow an intermittent fasting regime, you may help to protect yourself from diseases. As a result, you may live a longer and healthier life. Insulin Sensitivity More people than ever before have type 2 diabetes. The disease is becoming more common due to increasing obesity. The primary feature of diabetes is increased levels of sugar in the blood due to insulin resistance. If you can reduce insulin, your blood sugar level should decrease. This will offer excellent protection from developing type 2 diabetes. Intermittent fasting has been proven to have a major benefit when it comes to insulin resistance. It can reduce blood sugar levels by an impressive amount. In studies into intermittent fasting with human participants, blood sugar levels decreased by up to 6 percent while fasting. As a result, fasting insulin levels can reduce by as much as 31 percent. This shows that IF could offer the benefit of reducing the chance of developing diabetes. Another piece of research carried out amongst diabetic lab rats showed IF protected against damage to the kidneys. This is a severe complication associated with diabetes. So, again, it suggests that intermittent fasting is also a great option for anyone who already has diabetes. Enhanced Brain Function When something is good for your body, it’s often good for your brain too. Intermittent fasting is known to improve several metabolic features. These are vital for good brain health. Intermittent fasting has been shown to reduce oxidative stress. It also reduces inflammation and reduces the levels of sugar in the blood. Not only that, it reduces insulin resistance as we showed above. These are all key factors in enhancing brain function. Studies that have taken place with lab rats have also shown that IF can help boost new nerve cell growth. This too offers benefits when it comes to brain function. Meanwhile, it also increases the level of BDNF (brain-derived neurotrophic factor). This is a brain hormone, and if you are deficient in it you may suffer from brain problems and depression. When you try intermittent fasting you will have better protection from these problems. As an added advantage, studies in animals have shown that IF can protect against damage to the brain from strokes. All of this suggests that intermittent fasting offers many brain health benefits. Decreased Inflammation It is known that oxidative stress is a key factor in chronic diseases as well as aging. Oxidative stress involves free radicals which are unstable molecules reacting with other key molecules such as DNA and protein. The result is damage to those molecules that causes harm in the body. There have been several studies to prove that IF can help improve your body’s ability to resist oxidative stress. Other studies have also shown it can help to combat inflammation which also drives many common diseases. Chapter 3 – Why Does Intermittent Fasting Help to Promote Weight Loss? Although intermittent fasting offers many benefits, the greatest one is weight loss. Most people who embark on this lifestyle are hoping to shed pounds and maintain a healthy bodyweight. So, why does intermittent fasting help to promote weight loss? Here, we look at the three main reasons. Reduced Calorie Intake The main reason that IF helps to boost weight loss is because you naturally eat less. When you only have a short eating window, you have less time to eat. Usually, you’ll miss at least one meal per day in order to accommodate this schedule. As a result, you’ll consume fewer calories within each 24-hour period. As you know, you must maintain a calorie deficit to shed weight. Therefore, IF helps you to reach your weight loss goals effectively. It’s important to note, though, that some people fail to lose weight when they fast intermittently. This is because they don’t reduce their calorie intake. During their eating window, they continue to eat as much as they would have if they had been eating normally. Therefore, they don’t have the necessary calorie deficit to shed the pounds. As long as you don’t eat excessively during your eating window, you’ll automatically reduce your calorie intake. Hormonal Changes Boost Metabolism The human body stores energy in the form of calories in body fat. If you don’t eat, your body changes a number of things so that stored energy can be more accessible. These changes involve the activity of your nervous system. They also include major changes in a number of key hormones. These changes occur in the metabolism when you’re fasting: - Insulin increases every time you eat. If you fast, your insulin level will dramatically decrease. A lower insulin level facilitates fat burning. - HGH (Human Growth Hormone) skyrockets when you fast. It can increase by as much as five times its normal level. Growth hormone aids muscle gain and fat loss. - Noradrenaline (Norepinephrine) is sent by the nervous system to your fat cells. This causes them to break down your body fat. It is turned into free fatty acids. These are then burned to produce energy. Many people believe that if you fast your metabolism slows down. However, evidence shows that fasting in the short-term may boost fat burning. There have been two studies that have shown fasting for 48 hours increases metabolism up to 14 percent. Reduced Insulin Levels Speed Fat Burning You probably already know about insulin because of its importance for diabetics. People who have diabetes have to take insulin to maintain normal function. However, many people are unsure of what insulin does in the body or even what it is. Insulin is a hormone that is made by your pancreas. Its job is to convert sugar (glucose) in the blood into energy. The cells then use that energy as fuel. Insulin also has another role to play in the body. It drives the storage of fat. The level of insulin in the body will increase whenever you eat. It also decreases whenever you fast. The lower level of insulin caused when you fast can help to prevent excess storage of fat. It also helps the body to mobilize the fat that is already stored. As a result, it can boost your fat loss and help you lose weight more rapidly.

Sample Content Preview If you are selling products, you could create quick 30 second tutorials on how to use them. If you are offering a service, you could create quotes and statistics about your industry to inform your audience of trends and current best practices. Memes are also pretty popular and if you find some popular ones that are already created that takes the duty of content creation out of your hands. Videos are pretty popular on Instagram ad well. Utilizing Instagram TV could give you a significant advantage as they are always on the Explore Feed of Instagram. Instagram is a fantastic way to connect with your audience and create expertise-like credibility with them. Another great content idea is to create behind the scenes videos of your business such as product creation or a in depth look at your storefront, factory or wherever your place of business is. Show your audience how ideas come to fruition and you will gain their trust. Whenever you are running promotions, sales or deals notify your audience by creating posts whether it’s a video or an image. Using your existing customer’s social media to showcase testimonials is also a great idea. Do you have repeat customers who are loyal to your brand that use Instagram? If they are not already posting about you, you should reach out to them and ask them to if they are satisfied with your business. This brings us to our next point which is influencers. Many businesses are turning to creative agencies who hire influencers and micro-influencers that are already using similar products or services and pay them to push and advocate for your brand. The word "influencer" includes a wide range of socially informed experts. Skincare, beauty, “foodies” and tech influencers, among others, will help businesses to accomplish what can be challenging demographics. According to Buffer.com, recent studies show that 70 per cent of millennial consumers are influenced by their peer's recommendations for purchasing decisions on brands. You could curate a press package and send it to influencers so that they can try out your product and give a review. User generated content enables advertisers to share this information through their social media accounts in order to build social proof and gain trust. User generated content is bringing real customers into the fold. This will increase your credibility score, while consumers will be delighted to see their content shared or retweeted. Leveraging influencers and micro influencers and featuring them on your feed and stories with product placement or services can help to create authenticity and bridge the gap between your brand and a larger and steady audience. Giveaways If you implement it the right way, giveaways can help establish your Instagram account and brand, build loyal customers and an active audience who will share your incredible products or services with a wider audience than you can organically. Decide on what it is that you want to give away. Whatever the service, product, or experience you're giving away as your reward should be interesting to your audience. This will differ contingent on your goal. For example, if your goal is to spread awareness about product launch, you should most likely to give away the specific product as your reward. Reaching out to other similar brands is also a great idea to cross-promote. Brand partnerships are especially helpful for younger, newer businesses. Aligning yourself with other reputable businesses and outlets can help to build your credibility. Move this process along by working with brands in your industry. Exchanging content or co-hosting an event and promoting it on Instagram and other social media platforms can push your businesses way farther than doing it alone. Your content will be twice as powerful with half of the effort. Snapping Photos & Creating Videos If you are creating content in house there are tons of apps on the market that can help you get started with producing great photography and videos. Below we will outline some of the most popular apps and websites to help you jumpstart your Instagram content. For high quality photos: Afterlight 2 is a pretty popular and powerful iOS-only photo editing solution. It's pretty affordable and offers a lot of tools to make the perfect edits. It's a flexible platform that works both for portrait shots and for capturing candid photos. A number of filters are included along with color and overlay capabilities. Lightroom is a dependable mobile version of the much-loved Adobe suite platform. The application has a variety of presets that add a beautiful picturesque quality to your images. The free version is easy to use and has a sophisticated look, with color and lighting features that will take your Instagram photos to the next level. Even better, if you opt for the paid subscription option you can unlock tons of more tools and features to enhance your images. If you want to start creating video sooner than later there is good news. There are thousands of mobile applications and web-based apps that exist now that can take your video to next level. Good news: There are a number of free and inexpensive video editing applications and tools you can download that run from super simple to powerful in-depth abilities. Some of the more popular options are listed below: Magisto is an online video editor with a web application and a mobile app for automated video editing and production for businesses and consumers. According to the website, Magisto uses Artificial Intelligence technology to make video editing quick and easy. Inshot is a HD video editor that allows you to trim and cut video and movies, add music and video effects to stand out amongst the competition. It helps you create and edit videos with ease across multiple platforms, not just Instagram. Hyperlapse is an application that allows you to create time-lapse photography, method that enables your photographs to become motion pictures. Optimizing Your Hashtags Optimizing your hashtags is a great best practice to make sure that your relevant audiences are finding and following you. There are a host of websites and apps that can help guide to using hashtags in a smart and manageable manner. When you use the right hashtags, you directly help Instagram organize and arrange your posts. This will help them reach people who value your products and your brand. But is important to know how to use them effectively. There is a balancing act to using hashtags. You need to balance the ability to use common hashtags against the possibility of being squeezed out of trending and high-demand topics. This is similar to SEO in many ways. As you try to search for keywords in the Google search engine that are more generic, you will get more broad and generic results back. Your business will do much better if you choose to rank for long-tail terms and curated hashtags. For example, if your business sells skincare products and solutions, using a hashtag such as #hyperpigmentation is more curated than going for an already very saturated hashtag like #skincareproducts or #beautyproducts. This directly targets an audience and consumers who may be looking for help with hyperpigmentation issues. This is one of the main reasons why you need to provide some "long tail" hashtags in your posts. It will make it easier for your posts to compete with thousands, sometimes millions, of others using common hashtags. It is also wise to stay abreast of trending topics and use trending hashtags on your posts because it is current, and many people follow what’s new and relevant. In 2018 Instagram enabled the capability for followers to follow hashtags. This enables users to stay up to date on new posts that feature certain hashtags that they deem relevant to them. It is also wise for your business to follow certain hashtags to stay in the loop on the content that is being generated and it could help you identify new trends and inspire your own feed. There are even websites and apps that will help you generate the best hashtags to use based on your brand and show you how other competitors are performing with those hashtags. Websites such as Ingramer.com and apps such as #HashMe are the perfect place to start if you need to get insight on what could work for your business.

Sample Content Preview That’s awareness of the product, interest in the product, desire for the product, and then the final purchase. If you think of traditional social media marketing techniques as being predominantly aimed at the first two points, social messaging marketing is about the latter two. What’s more, is that social messaging helps to increase familiarity, trust, and authority: three things that help to lubricate the process and encourage a lead to move from the first stage to the latter. You’ll collect leads by making sales, by getting customers to sign up for various newsletters etc., and through the use of chatbots and comments. We will discuss all of these topics later in the book. But once you have the lead, you can’t just expect that to lead to sales. And nor should you immediately dive in and try to sell something. Think of this a little like dating. Imagine that you have noticed someone in a bar (awareness), gotten to talking (interest), and then given them your number. They are now a lead. What do you do next? You message them! Wait for them to message you, and you might well have lost that prospective date entirely. Worse, is if you invite them over for sex. They hardly know you! So all they’re going to do is get creeped out, delete your number, and potentially call the police if you bother them again. Not good. You can’t ask for a big “transaction” like this without first establishing rapport, trust, and a mutual attraction. You know what else doesn’t work? Sending the new prospective date a series of automated emails designed to work for every type of person. It’s not exactly personal, and they’ll smell this a mile off. They’re not getting to know you any better. Sales is the same. If you wait for a sale to just “happen” once you have your lead, then you will likely lose that person. Likewise, you can’t expect someone simply knowing about your business to be enough to then try and sell to them. Even showing moderate interest is not enough. They have to not only desire the product or service, but also feel safe in the knowledge that if they pay you, you will deliver. They need to believe that the product or service will be just as you describe it. And they need to know you’re not going to then sell your contact details. How do you get someone to “know you” in both scenarios? You message them! And you have an actual conversation. This is huge. There are other reasons that you might be worried about using Messenger or WhatsApp in business. Perhaps you’re concerned about privacy, or perhaps you don’t know how to go about it. Well don’t worry, all of that is going to be explained and fixed over the coming chapters. You’ll learn how to get people to give you their contact details willingly and then contact you in order to ask just the right questions that will allow you to sell to them! More Benefits Convenience and Immediacy On top of this, text or instant messaging marketing is a form of marketing that occurs right in our pockets. This means you’ll be reaching people when they’re out and about, or when they’re browsing the web during the day. This has a much more sensitive temporal aspect, and that means that if you message people during Saturday afternoon there’s a chance they’ll look at it while they’re out shopping which isn’t generally the case even with e-mail which we normally assume can wait. That means you may even influence their buying behavior there and then – no need for them to remember anything in the first place. Marketing to Short People These days nearly everyone is texting from nippers to seniors - which makes text marketing a viable option no matter what your business is. However, it’s also worth noting that some demographics use mobile phones even more than others and generally these are quite desirable demographics – specifically teenagers with a healthy disposable income. This then means that you’re reaching out to an audience that have few financial commitments but are starting to get money in their wallets. Better yet, most teens these days are using smartphones like iPhones which means that even if they aren’t out shopping they’ll be able to head online and visit your site there and then - especially as smartphones handily turn URLs into hyperlinks that open in the native browser. Combine this with multimedia benefits of smart messaging and you have a whole world of marketing possibilities. Facebook Reach is Shrinking There’s another reason that more and more people are turning to Messenger and other forms of instant messaging: Facebook’s organic reach has massively shrunk. There was a time that you could post something to your Facebook group, and you would then find that a large number of people who followed you would see it. Today, that’s not quite so true. Users started getting fed up with only seeing posts from businesses and never seeing anything from their friends, and as such Facebook adapted and started showing fewer business posts. The fact that this also drove more companies to use their expensive advertising platform was a nice added bonus! Thus companies are looking for other ways to reach Facebook’s community. And one of the most powerful ways to do that is through instant messaging. Now you know a bit about why you should be getting involved in social messaging for your business, the next question is what apps and tools you should be using to do that. In this chapter, we’ll look at the top options.

Sample Content Preview Create a profile that will help you establish credibility. Put up a description of your experience and expertise. Personal information can help break the ice, but don’t venture into topics that can alienate anyone, like race or religion or political affiliation. Above all, treat forum marketing as an integral part of your long-term strategy, not just a one-off opportunity to bombard the message-boards with information about your hot new product. Take Your Business to The Next Level If you are looking to promote your online business on the internet, you have your work cut out for you. You really do. The difficulty does not come from finding traffic options. In fact, the difficulty comes from the fact that there are just simply too many options out there. It is too easy to get caught up in all the available traffic generation options, and spend a lot of time, effort and money only to have very little to show for all your marketing efforts. If you are serious about driving highly targeted traffic to your website, one of the best moves you can ever make is to carry out a forum marketing campaign. It is easy to understand why forum marketing works. Regardless of how obscure your niche is, there are already people congregating online at certain websites who are talking about different aspects of whatever it is you are promoting. They are congregating at online message boards also known as forums. This is a tremendous marketing opportunity because it is like fishing by shooting fish in a barrel. The fishes are already in the barrel. They have already selected themselves and they are in a tight space. It is almost a sure deal. It is very hard to miss. However, you have to do this properly; otherwise, your forum marketing efforts will fail. Just as it is very easy to see the opportunities apparent in forum marketing, it is also very easy to completely blow those opportunities. Niche targeting is crucial to forum marketing success If you want to drive high-quality traffic to your website, you have to understand that you cannot just target any and all forums. That is a sure recipe for disaster. Why? You are not targeting these forums based on interest. Every forum has a specialization. Every forum is geared towards certain subject matter categories. It is very important to find forums that are specialized in the particular niche of the product or service you are promoting, and stick to those forums. Do not fall for the common trap of thinking that since there are few forums that deal with your niche directly, you have to pick any and every forum. That is completely wrong. You are only setting yourself up for your failure if you think that way. All your forum traffic must have an archive-able HOME It really would be a shame if you put in all this time, effort and energy driving traffic from forums to your target website only to have that traffic evaporate. Unfortunately, that is precisely what you are doing if you are just promoting a link. Many old school marketers used to do this, and it used to work fine. Unfortunately, as forum visitors have become more sophisticated over the years, the old tricks simply are not going to fly. People expect more. People are not simply going to convert right off a link. I do not care how well written your landing page is. I do not care how well put together your sales page is. People expect more. Moreover, for you to maximize the traffic benefits of your target website, you need to make sure that it is archivable. It means that the content on your website must be arranged and handled in such a way that search engines can send traffic to different parts of your website. This is why I highly recommend that you create a blog. Many people think that a blog is a waste of time or it would take too much effort, but the reality is that thanks to outsourcing, it has become very easy to keep a professional blog. You want that traffic to go to specific pages on your blog, and you want other specific pages on your blog to work to convert whatever traffic you drive to your blog. You have to remember that different people have different interests. They have different reasons for clicking on a link to go to your blog. Your blog has to present the value proposition you bring to the table in many different ways, so as to maximize the commercial appeal of whatever it is you are promoting. Forum link dropping campaigns WILL blow up in your face One of the most commonly used forum marketing methods is to take simple links and just drop them in posts in forums. The problem with this way of marketing is that there is really no added value as far as forum readers are concerned. They do not have a clear idea as to the context of the link and how that link will add value to their lives. All they see are some catchy text encouraging them to click on the link. They do not even know in advance whether the link will be directly relevant to the niche of the content that they are interested in. Not surprisingly, many marketers that engage in simple link dropping campaigns have very little to show for all their efforts. In fact, most of them have nothing to show for their efforts because these forums end up banning them. That is right. If your account gets banned, all your posts get deleted. This is a serious problem because many forum marketers market by simply dropping a link in either the body of their post or in their signature line. Regardless of whether you are using forum post body text or signature lines to promote your affiliate product or your own website, if you get banned, you will get to no benefits. This is why it is really important to understand that while you are, at the end of the day, promoting a link, you should not just promote the link. You have to promote content. You have to provide some sort of context for your link. At the very least, this would give people enough information so they can make an informed decision as to whether they link will add value to their lives. If you are just dropping mysterious links all over the place, you probably will not get too many clicks since people are very scared of landing on Spyware injection or virus propagation sites. At worst, you will get banned. If you keep up this behavior, chances are quite high that your account will completely disappear from the forums that you are marketing at.

Sample Content Preview 4. The last component of the automated funnel is automations. These are your autoresponders ability to automate emails and move subscribers from your freebie list to your buyers list when someone buys. Why An Automated Funnel Most entrepreneurs are constantly moving 100 miles per hour barely keeping their head above water. This is why an automated funnel becomes so important to your business. When you have an automated email funnel in your business you can stop doing 100 different things each day and focus on traffic and conversions. Once you have your funnel setup you start putting traffic into it to see how it converts. You can start with free organic traffic, social media traffic, paid advertising, etc. The method doesn’t matter. What matters is that you’re now freed up in your business to focus on things like traffic. Now that you have traffic coming in you can start tracking your numbers. Once you see your numbers you can make adjustments to improve conversions. Just imagine would it will be like when you have an automated campaign promoting your offers on autopilot and its all converting great! That's powerful. Content Emails Have you ever been on someones list that constantly sent out promotions? How did that make you feel about that person? The beautiful thing about the Automated Email Funnel is that it is designed with conversions in mind. Your campaign will have content emails strategically placed in between promotions to build trust with your subscribers. Your subscribers will love this kind of content mixed into your campaigns. To top things off your subscribers will keep engaging and opening your emails. When you send nothing but promotions it will quickly burn out your list which turns into unsubscribes and people not opening. Not with this system because you will have your campaign set up right. How To Implement This System It all starts with the automated email funnel diagram and following along with it. The key with implementing this system is implementing it one piece at a time. Start with your offers. Do you already have a lead magnet, core offer, and offer you can user for your segmentation sale? Do you have any other front-end offers you can add into your back-end part of the campaign? Once you have those created setup all the pages for them. The sales pages, download pages, buy buttons etc. Next setup your lead magnet download page, squeeze page, and connect to your autoresponder. Remember to create a freebie list to connect it to. From here it is a matter of setting up each one of the campaigns. Write an email campaign for each one of the offers in your funnel. Then add in your content sequences in between your offers.

Table of Contents Introduction ....................................................................... 4 Believe In Your Vision .......................................................... 6 Believe That It’s Possible .............................................................................. 6 Believe You Can Do It .................................................................................. 7 Believe That Your Vision Is Clear ................................................................... 7 Act On Your Vision ....................................................................................... 8 Help Yourself Out by Using Belief Boosters ................................................... 10 Reading Positive Quotes ............................................................................. 11 Case Studies............................................................................................. 12 Biographies .............................................................................................. 12 Make It Part Of Your Daily Routine .............................................................. 14 Integrate Your Belief Into Your Daily Life ...................................................... 14 Quick Note On The Importance Of Action And Manifestation ........................... 18 Sample Content Preview A clear vision leaves no room for interpretation. A clear vision has no blind spots. Sure, there are spots that you have to fill in based on your set of circumstances, but there are no blind spots that will flat out surprise you or knock you back. Everything is clear, just like Michael Phelps' mental movie that he keeps playing for ultimate success. Act On Your Vision After that, you have to believe that you can act on your vision. This is extremely important. If you believe this, then it means that you have the resources or you can have access to the resources. Also, it means that this is the right time because you can act on it. It isn't something that is speculative. It isn't something that is locked away until certain things fall into place at a certain time in the future nobody knows. Instead, you believe you can act on it, right here, right now. It doesn't matter whether it's a small baby step forward, there is an action you can take right now. Once you're able to do that, and this is a big step, the next step is crucial. For the Law of Attraction to work for you, you have to believe that your vision has already happened. This is where your faith really blows up because you know that you are just messing around and playing games with yourself if you cannot get it to this point. You have to make it to this point. Believe that it has already happened. How? Very simple. If your vision is to meet a very wonderful member of the opposite sex to be your future husband or wife, I got news for you. People meet the "right one" every single day. If your vision is to become a successful business person, guess what? There are tons of people who are doing that. Allow yourself the power of regularity because when you assume that these things regularly happen, then the Law of Attraction starts working to reshape your personal ability to edit your reality. You start thinking a different way. You start talking about things in a different way. Your values are different. Your assumptions and expectations have changed. And this leads you to making better decisions and taking actions that get you closer and closer to your grand vision. A crucial step in this direction is the belief that your grand vision, no matter how lofty it may seem, has already happened. You're not doing anything new or something far fetched. It's not like you are trying to hatch dragons from extinct stone eggs. You're aiming for something that happens. Help Yourself Out by Using Belief Boosters Early on, I learned that if I just try to will myself into believing certain visions according to the Law of Attraction, it takes too much work. It's very easy to get run down. Ultimately, you feel the pressure of the other parts of your life and it really takes a lot away from you. I discovered that there are certain tools I can use to help me boost my belief. When I use these things in conjunction with each other, they create a self-sustaining, belief-boosting or energizing system. Reading Positive Quotes First, I devote a few minutes of my day to reading positive quotes involving my vision. They might not be directly related or extremely specific to my vision, but they are close enough. These positive quotes help me stay motivated. They remind me that people have achieved what I'm trying to do in the past, and they were able to overcome because they focused. They kept the main thing the main thing. They kept their eyes on the prize. These positive quotes that I repeat over and over again start sinking down into my heart. They become part of me. They become part of the assumptions I make. Case Studies Next, I also read case studies of actual people that have done what I want to do. If you're honest about your project, it's really not hard to do. Regardless of how grandiose or how seemingly massive your personal project is, somebody has done it before. If you feel that it's new or completely novel, you probably haven't been searching enough. You haven't done extensive research. Keep looking. You will find at least one case study that is similar enough to what you're trying to do. Study that story. Be inspired by it. Pay attention to their ups and downs. Pay attention to their challenges, but focus on what happened at the end. At the end of the story, the person won. End of story. Allow yourself to be motivated by that.

Sample Content Preview How to Boost Your Immunity Against the Coronavirus The first and most profound way you can improve your immunity against all manner of illnesses and infections, is to make sure you have your nutrition well covered. The immune system is powered by what we eat, and is unable to perform optimally unless it gets the necessary ingredients. In particular, vitamin C is considered one of the most important nutrients when it comes to supporting good health and fighting invaders. Among other things, vitamin C is an antioxidant, meaning that it helps to destroy “free radicals” that otherwise damage cells. Vitamin C is also a precursor to the feel-good neurotransmitter serotonin, which can help to put the body in a calmer and more restorative state (see below). You can find vitamin C in countless different fruits and vegetables, including (in particular) citrus fruits, apples, peppers, kale, sprouts, berries, and more. Most people don’t need to supplement with extra vitamin C, but this being a water soluble vitamin means that it is nearly impossible to “overdose.” Vitamin E meanwhile is a powerful antioxidant too but also a key player in many of the fundamental biochemical reactions throughout the body governed by the immune system. Folic acid is extremely beneficial for our immune system too, so much so that it is often added to foods. This is especially true for young children. Folic acid is found readily in whole-grain products, such as rice and pasta. Iron is important due to its role in forming blood cells. You’ll get iron from beans, broccoli, red meats, and fortified cereals. Selenium is a useful ingredient for regulating the immune system, improving its efficiency and preventing unwanted inflammation and other effects. Selenium is found in garlic, broccoli, sardines, and tuna. Another tip is to try and support a healthy microbiome. This refers to the collection of microbes living in your stomach, intestines, and elsewhere. Most bacteria are harmless and actually good for you, and in fact they play an important role of keeping bad bacteria AND bad viruses away. If you have a stronger gut fauna, then you will be less likely to contract viruses of all kinds. So how do you support this in your own body? One tip is to try and consume more fibrous foods, as well as more fermented foods and yogurts. The latter two contain nature cultures of friendly bacteria, while the former will help to feed the bacteria by passing through to the areas where they live. The most important thing you can do for your gut bacteria though, is to consume as varied a diet as possible. Studies show that the cultures with the strongest microbiomes are also those that eat a rich and varied diet. One good goal to aim for is to consume 50 different ingredients/foods every single week. Lifestyle One of the most profound things you can do to strengthen your immune system is to avoid stress. This is something many of us don’t consider as being truly important, but the truth is that when you are highly stressed, you become “run down” and far more susceptible to colds and other illnesses. There is actually a very logical reason for this. When you are stressed, this essentially places the body into what is known as a “fight or flight state.” This is the body’s response to danger, controlled by the sympathetic nervous system, and intended to help improve our chances of a positive outcome in a physical confrontation. This literally prepares your body to either get into a physical fight, or run away from a danger. In the fight or flight mode, our body therefore increases production of adrenaline, cortisol, dopamine, and other excitatory neurotransmitters and hormones. These trigger numerous physiological changes throughout the body: accelerating the heartrate, increasing muscle tone, narrowing vision, and even thickening the blood. All these adaptations are intended to improve our chances of survival – the thickening of the blood for instance is intended to encourage clotting so that we will scab over and not bleed out in case of injury. What this ALSO does though, is to drive blood and oxygen away from the vital organs and toward the muscles and the brain. We need muscle to fight, and we need a sharp mind to spot chances to escape. We DON’T need to be concerning ourselves with digestion at this point. Likewise, we don’t need to channel a lot of energy into immunity – there are more pressing concerns than the common cold right now! Thus, when you are stressed, your muscle tone increases but your immune system is suppressed. In the wild where our bodies evolved, these kinds of threats would be immediate and short-lived. We might see a predator cross our paths, enter a stressed state, and then escape only to calm down. Today though, sources of stress often persist and follow us around. You might be stressed about some aspect of your relationship for instance, about money, or about your boss. Perhaps you have too much work on your plate in the office. You come home and you think about these things, keeping you in that aroused state and keeping your immune system suppressed. This means you are going for long stretches of time as highly vulnerable to ANY illness that might attack. This is chronic stress, and it’s terrible for our health. So how do you overcome this stress? For many of us, sources of stress are unavoidable. It’s not so easy to simply quit your job, and your money troubles are unlikely to go away overnight, even if you will them to! What you can do though, is to change the way you react to those troubles. This is where meditation and mindfulness come in, both of which are tools that we can use to better manage our long-term chronic stress. Studies show that meditation can help to reduce the incidence of disease, and this is a great way to improve many other aspects of health too.

Table of Contents Chapter 1: Introduction – Working From Home is What You Make of It...... 7 Chapter 2: How to Structure Your Working Day to Get More Done .....11 Eat the Whole Frog ........11 The 1 Minute Rule .........12 To-dos .........14 Chapter 3: Productivity Hacks: How to Motivate Yourself to Work .....17 Setting Yourself Rewards ................17 Leaving Work Unfinished .................18 Overcoming Writers’ Block...............19 Prepping Your Work ......20 Creating Accountability ..22 Chapter 4: Finding the Inspiration (The Key to Incredible Productivity).....25 Chapter 5: Optimizing Your Health and Wellbeing .............29 Getting Proper Downtime and Rest..30 Grooming and Self-Maintenance .....32 Dealing With Loneliness 32 General Health ..............33 Fitness and Strength Training ......36 Chapter 6: Creating the Perfect Home Office ...39 Inspiration ....39 Organization 40 Faces and Plants ...........41 Chapter 7: The Best Productivity Apps and Gadgets for Working From Home .............44 Remote Collaboration ....44 Personal Workflow .........46 Admin ..........47 Chapter 8: Best Online Jobs ............49 Top Online Jobs ............49 Copywriter .................50 Blogger ...50 Journalist.51 Vlogger ...51 Digital marketer .........51 Programmer/software developer..52 Video editor ...............52 Data analyst ..............53 Conclusions .55 Sample Content Preview Chapter 2: How to Structure Your Working Day to Get More Done The way that you structure your day when working from home can make a huge difference to your ability to get lots of work done. The danger is that when you have no manager leaning over you, you might find that you allow yourself a little extra luxury and time than is ideal. That in turn could mean you end up procrastinating to the point where you fall behind before you’ve even started! The solution is to introduce some rules. These might seem somewhat arbitrary, but we’ll see that they can provide a structure and discipline that will help you to accomplish MUCH more. Eat the Whole Frog The first one that we’re going to address is something called “Eating the Whole Frog.” This comes from a quote by Mark Twain that says: “If your job is to eat a frog, then you should do that first thing in the morning. If your job is to eat two frogs, then you should eat the biggest and ugliest one first.” You should also change your job. Basically what he’s saying here, is that you should do the biggest and ugliest task first. If you’re starting your day and you have 5,000 words to write, then you should sit down and do that before you do anything else. Before you answer any emails, before you do any smaller tasks, or anything you want to do. This is important, because it means you’re providing the most value as quickly as possible. The biggest task is the one that will probably get you paid the most, that will win over clients the most… and it also means that is no longer hanging over you. And if you run out of time at the end of the day, it’s much easier to fit in something small that you’re looking forward to doing, than it is to fit in something huge that you don’t want to do. So instead of putting it off, then just get it out of the way! This also works as great training: it builds great habits. This is why it’s so annoying when clients just want to talk, send emails, and change the goalposts every two minutes. If you want a professional to do something - if you’re paying them to do something – then just let them do it! This simple rule will allow you to be as productive as possible. There are exceptions to this rule though… The 1 Minute Rule For instance, if you should find yourself needing to complete a task that will only take one minute, then you should tick that off as soon as you possibly can. It’s very common for people who work from home to find themselves becoming overwhelmed and exhausted. While there are several reasons for this, one of the biggest is simply trying to manage their time when they have a huge amount to do. How do you possibly keep on top of all the tasks that are piling up, when there is no one to help structure your day? Tim Ferriss calls the kinds of small tasks that play on your mind “open loops.” For instance, you might have an email that you need to answer that you are putting off (because the client is awkward perhaps), or you might have something that needs fixing on your website. These jobs take one minute or less, but you put them off because: a) You have that other big pressing task to take care of b) They are emotionally stressful – so you would rather bury your head in the sand But here’s the thing: those issues aren’t going to go away. And the longer they hang over you, the more they are going to cause you stress and anxiety. In other words, you should just do them right away. If they take one minute, then they aren’t really going to eat into your day. But once they’re done, that’s one thing less on your mind. And it becomes that much easier to just focus on the work that you need to get done! This doesn’t just apply to your work either: it likewise applies to chores and things you need to do around the house. For instance, if you have dishes that you have just eaten off of, then put them in the sink and get back to work! The exception to the one minute rule, is when you are deep in work. If you are working in a very focused manner toward completing a specific task or goal, then you should not allow small things like emails to steal your attention away. When you are distracted by another task, it can actually take you around 23 minutes and 15 seconds to refocus back on the original job (this is according to Gloria Mark, who researches the topic at the University of California). Our brains are not physically capable of multitasking, and instead work by switching between tasks! So if you stop your big essay to write an article, you are going to break yourself out of flow, and find yourself struggling with procrastination again as soon as you try to get back to it. (That said, this IS something you can train with time). My advice is that you turn off all notifications, shut your doors, and put on noise cancelling headphones. You aren’t breaking the one minute rule, because you’re not going to be aware of the new task until after you have finished the current big job. To-dos Okay, but what about those jobs that are going to take 2-3 minutes? What about the 20 minute jobs? Well, jobs that are large enough to be considered actual tasks will simply be queued up behind your one big task in descending order. You’ll complete your biggest and ugliest “frog” first, and the second biggest and ugliest frog second. For those niggling to-dos, the best option is to put them on a to-do list. Once you do this, you clear them out of your headspace, allowing you to focus more on the big task at hand. The best part, is that you can now designate some time within your day in order to attack those issues. For instance, you can spend 20 minutes at the end of each working day making sure to work through small to-dos. This means they’ll never pile up and become overwhelming, and you’ll never forget something that ends up causing you a lot of stress! Of course, these rules are not set in stone. Different people work differently, and the best strategy for you may depend on the type of work you prefer. But the key takehome is that by employing strict rules, you can make sure that you don’t end up overwhelmed by tasks as they come in. This in turn allows you to work during more defined hours, and avoid letting your work spill over into your downtime. All that can be game changing. And this specific set of rules have been tried and proven to be highly effective by countless professionals!