Sample Content Preview TIPS TO DEVELOP APPROPRIATE COMPENSATION PLAN As we have discussed earlier that Multi Level Marketing is simply a business model for moving products and services from production to the consumer using a network of inde- pendent distributors with a multi level commission payout plan. Since distributors can recruit other distributors and establish teams that work together, the pay out plan is a bit complex too. In any MLM company the basic key to drive the MLM marketing force in the required direction to produce the best results is the compensation plan. Commission plans or compensation plans are how MLM companies reward a distributor’s production that drives the distribu-tion channel to maximize profits. BASIC COMPENSATION STRATEGY It is essential to highlight that every company is different and each has different commission plans, some of which appear complex or complicated too. However the underlying compensation strategy has the following basic components. Retail Commission: As the name implies retail commission is the commission allocated to motivate the marketer to generate sales. It is the commission that a marketer will be paid on the number of sales he makes to his customers. Sponsor Commission: The next component of an MLM compensation plan is the commission that is paid to a marketer for the sales generated by its downline hence it requires the marketer to focus on persuading and generating other sales rep for sales promotion. Companies who want to expand their marketing and distribution efforts usually pay better commissions to motivate their marketer to bring more sales reps to the company. Training Commission: Few companies also pay their marketers to train the sales reps down the line. These marketers basically act as leaders and have adequate experience, knowledge and skills to train the new staff. In addition to the above components it is also important to mention that MLM is all about leveraged income that is a sales repre-sentative not only earn commissions on his own sales but he also earns commission on the sales generated by the people he has intro-duced, trained and recruit as sales rep. Also it is imperative for marketers to beware of the tactics some times unethically used by a few MLM companies by developing complex compensation plans. In the up coming chapters we will discuss MLM scams and frauds and means to avoid them. HOW TO FIND A GOOD MLM BUSINESS Although Multi-Level Marketing business has very sound opportunities and prospects of growth and success, however statics reveals that most of the people who enter this endeavor face though hurdle. A study reveals that almost eighty-five percent of the MLM companies fail within the first eighteen months. Hence for a person it is essentially vital to start this business prudently. Listed below are some guidelines to follow: STEP I: INVESTIGATE THE COMPANY It is critical for the success of a marketer to join a company that is sound and is viable to enter as a Multi-level marketer. Here are few points to consider: • Start with a well experienced company: In order to enter into Multi-level marketing, it is usually wise to start with a well experienced company that has been in the business at least for three years or more. The reason behind is the company itself has surpassed the initial survival phase and now must be in the growth stage increasing your chances of success as a marketer. • Opt for a Public Limited Company: Well known and well established public limited companies are not only safer to enter but also you have high and easy access to the information regarding the company’s background, its people and its business and financial strength. It is also recommended to compare the salary or commission with the average sales of the company that will indicate you whether it is a good place to start with. • Select a member of a business bureau: It is always ideal to join a company that is a member of a business bureau or registered with the Direct Selling Association. This will not only ensures the company’s reliability but also you can make your complains to these organizations regarding any misconduct by the company. • Investigate company’s track record: Essentially important is to look at the company, see how it does business. Is it on ethical grounds? Check out its track record. Find out whether it has a stable track record and identify whether the compa-ny’s values match up with yours. It is essentially important for long term presence in the Multi-level marketing industry.

Table of Contents Introduction ...... 6 The “what and why” of personal branding ........ 10 The first steps to creating your personal branding strategy ...... 15 What is your purpose? .... 15 Who is your audience? .... 17 What do you have to offer? ...... 18 The three keys to the success of a credible personal brand: audience, authenticity, and consistency .. 20 Audience ....... 20 Authenticity .... 21 Consistency ... 22 Which social media will best benefit your personal branding? . 24 A website ....... 24 Facebook ...... 25 Twitter .. 25 Instagram ...... 26 Pinterest ........ 26 WordPress or other blogging platform ....... 26 LinkedIn 27 YouTube ........ 27 Podcasts ....... 27 Strategies to grow your personal brand and authority ...... 30 Creating content ..... 30 Mailing list ..... 31 Free content .. 31 Smaller professional details are key . 31 Creating proper connections within your industry ........ 32 The importance of analytics .... 34 Engagement .. 34 Keyword planning and Search Engine Optimization .... 35 Public Image . 36 Some other tips for improving search results include .. 37 Ways to live your personal branding and increase visibility ...... 39 Build a network ....... 39 Build an accessible community 40 Business cards ....... 41 Dressing well . 42 Share your story ..... 42 Successful branding examples and how you can harness them ........ 45 Steve Jobs .... 46 The Kardashian Family ... 46 Hugh Hefner .. 47 Now, think about your favorite brands… .... 47 Conclusion ..... 49 Sample Content Preview This eBook is dedicated to walking you through all the necessary steps to consider either before you begin to define your brand, or to help you refine it to make it work better for you. This eBook will be split into several sections. The first section clearly defines what personal branding is and provides the key information that is needed to begin a personal brand. The second section builds upon the concept of the brand that you have created and discusses appropriate media and content types and highlights unique ways you can add authority and credibility to your brand. This book begins by outlining exactly what personal branding is and why it is so essential. It then goes on to provide a step-by-step of the most essential elements to constructing the foundation of your branding. Once the foundation has been laid, we will discuss the three keys to success: audience, authenticity, and credibility. Following that, this eBook will describe some of the most popular media types for growing audiences and how you can harness them effectively. It will also summarize some of the best methods for content creation and growing your audience effectively. The next chapter will discuss the importance of analytics, which, may not sound particularly interesting(!), but is quintessential to monitoring your outreach and engagement so that you can ensure the continued success of your content. While, of course, most of the world is “online” now, it is also important for your personal branding to extend into the rest of your life, so we will discuss some tactics for incorporating your brand into your everyday life. This eBook will conclude by drawing on examples of successful brands and the associations that people have with them. By analyzing prominent brands in your industry, you can emulate successful elements and improve upon their weaknesses when creating your own personal brand. This eBook will give you all the tools you need to create a personal branding strategy that is effective, credible, and successful. By implementing the information that you will find in the following pages you are giving your personal brand the best start possible. A holistic approach to personal branding is described here. There is no onesize- fits all method, there are only keys to success. You should adapt and alter these methods in order to make it appropriate for you and your goals. If you believe and trust the process, eBook will give you the strongest possible foundation for your personal branding and future success. The “what and why” of personal branding To firstly put it very, very simply, in essence, personal branding is the combination of who you are, what you are doing and how you are doing it. It is your purpose and your character; and how your audience perceives you. But what does that mean? The personalization of business is a key characteristic of how industries have changed in the last decade. Brands and marketing have become so incorporated and entangled within our daily lives that we are exposed to so many messages all day, often with noticing. Whereas in the past, the idea of a “brand” was exclusive to the business world. This is now an outdated concept. These days, we are all brands, in effect. Even our personal social media account shares our brand with our friends and families—even if we do not always realize so. Our accounts are full of the things we care about, our interests, and the experiences we have. There are, often, a “highlight reel” of our lives and they are all the things we want people to see us as. Hence, personal branding. Your personal brand is, in part, the relationship that your audience will have with you and your endeavor. It is what you want to be known for and how people will recognize you. See the similarities? You likely already have a personal brand, of sorts. But, since that you are probably already online you may be wondering why you need to curate such a defined brand, too. There are an abundance of reasons why having a strong personal brand is a requirement of business. Good personal branding helps attract more clients—it encourages engagement and feeds credibility. Rather than just being a mystery behind a screen, it shows that you are a real person, and therefore you have a higher level of influence over your audience. In terms of a social media presence, people are often more inclined to want to follow another person, than they are a random, faceless business account. Thus, good personal branding can encourage people to follow you, as a person (a brand) and you will then introduce them to your business endeavors. This does not mean you have to have two accounts; you can be your business; it just means that your personality must shine through. In addition, quality personal branding permits premium pricing.

Sample Content Preview If you tend to let others control how you feel then this is a sign of low self esteem. You do not want to be reliant on others to feel happy about your life. It is a good idea to work on improving your self esteem every day regardless of how you feel about yourself at this current moment. When you feel the need to compare yourself to others write down your thoughts and feelings about this. Why did you want to compare yourself to somebody else in the first place? As soon as you experience these thoughts then write them down. Add as much detail as you can. If you have already made the comparison then ask yourself how you felt about it. Be sure to record all of the feelings and thoughts that you have about this. Be specific here and write down the exact reasons for feeling down about a comparison. For example a co--worker got a promotion before you did. This is not always easy to do but certainly worth the effort. Think back to a time when you didn’t feel the need to compare yourself with others. Write this down in your journal and keep thinking about the time when you started to make regular comparisons. This is powerful because it can help to identify the root causes behind your comparison habit. For example you may have compared yourself to your sister in a negative way because you felt that she got more attention from your parents than you did. Often people do not realize the damage that negative comparisons do to them. When you write down how a comparison makes you feel then you will develop the necessary motivation to change this destructive habit. Most people take the things that they already have in their life for granted. So we recommend that you record a gratitude statement in your journal every day. This will certainly help you to focus on yourself more than you do others. Think about the positive things in your life that you are truly grateful for. You are healthy, you have a loving relationship, you have wonderful children, you have great family and friends, you have a job so that you can pay your bills and so on. Write down three things that you are grateful for in your journal every day. When you do this reflect on how lucky you are to have them. Use statements like “I am so grateful to have my health” or “I am so grateful to have my family”. This will help you to realize that there are a lot more things in your life that are more important than having a new car for example. One of the real downsides of comparing yourself in a negative way to others is that you identify reasons why you are not as good as they are. This is nonsense of course but in the moment these feelings are very strong. This can result in you beating yourself up severely and telling yourself that you are not good enough, useless or worse. Instead of doing this praise yourself for who you are and how far you have come. This will put you in a positive frame of mind and inspire you to do more with your life. Never forget that you are in control of your life. It can be really difficult to stop comparing yourself to others in a bad way but the only person who can change your life for the better is you. So take responsibility to do that and stop letting others control you. Stop worrying about what other people have in their lives. You are the most important person in your life and if you are not happy with things as they are then decide that you are going to change. The world does not owe you anything and neither does anyone else. This is an essential step to prevent you from comparing yourself to others in an unhealthy way but it is also the toughest. You have built up this need to compare yourself over several years and these kinds of patterns are the hardest to break. But break them you must. It will help you when you understand the process involved with making changes to your thoughts and behaviors. The process comprises of a number of stages that increase awareness of the problem and then implementing the necessary change for improved behavior. The first of these stages is called pre--contemplation. At this stage you are not ready to make any changes and this is usually due to the fact that you do not have enough information about the problem and why you should change. Next is the contemplation stage where you are thinking about making a change in your thoughts and behavior. You start to think about the positive aspects of making such a change while also realizing that this can be quite painful to do. After contemplation comes preparation. When you are at this stage you have decided that you want to change and you are in the process of planning how you will do it. After this comes the action stage, where you start to make the necessary effort to implement the change. The final two stages are maintenance and termination. Maintenance is all about checking that the actions you took to implement the change are still working. You may need to make some tweaks to your thoughts and behavior here. Once the change is on auto pilot it has reached the termination stage.

Sample Content Preview Webex software is straightforward: With just a few clicks it will help you start a meeting, switch presenter or open the whiteboard. No time is wasted trying to work out what to do next. The con with this software is there are limited features on the free plan, so be prepared to upgrade. Explore your options; it will come down to personal preference and affordability. In most cases, you’ll be given a free trial for up to a week to test the software features. 4. Video editing software The good news here is that the best free video editing software for Macs and PCs let you do almost everything paid software can do. In our experience, the best free video editing software is more than likely going to be good enough for you to edit your footage. If, however, you require additional features, many of the free editing suites allow you to purchase them separately. We think the best free video editing software overall is HitFilm Express. It works with both Macs and PCs and is powerful but easy to use, and customizable to your needs. While HitFilm is free, the company offers add-on packs which range in price and include features like 360-degree video editing, 3D titles, as well as advanced color-grading tools and noise reduction. Mac users who only need a simple video editor will find that Apple iMovie is the best free video editing software, because of its strong integration with Apple’s operating system and easy-to-grasp editing tools. iMovie supports 4K video and has some good tools for smoothing shaky video, adding titles, and even soundtracks from music in your iTunes library. If all you’re doing is stitching together some video from a family event and then seamlessly posting them to YouTube, Vimeo, or even watching it on an Apple TV, then iMovie will work like a charm. Here are 13 tips we found helpful that can help you edit interviews faster – https://nofilmschool.com/interview-editing-tips 5. Images & graphics Look no further than Canva. There is a free version of Canva available, or you can pay a monthly subscription. It’s not expensive but is easy to use. Create impressive graphics, banners, social media posts, etc with this user-friendly software. ‘ 6. Email software for automation Setting up a robust email automation sequence is key when building an email list. Automation sequences allow you to set up an email structure that is based around the actions of what people do once receiving the email. For example, if your subscriber clicks on a link from your email you can decide what happens next. Do they receive a second email, and if so, in what time frame? Another example is in the instance someone doesn’t open the email at all, perhaps sending them a follow-up email with a catchy subject that may entice them to open and read. Use it to send targeted messages straight to your website visitors, which optimizes the overall customer experience. Not only does the email automation feature add value to your business, but there are many other features within the software you can benefit from. Track your most engaged subscribers with backend automation that monitors how much time they are spending on your site or visiting your social media pages. Gain instant insight into who is generally interested in what you are saying and up to. Email software won’t only be used for your virtual summit; you can utilize this platform for many different campaigns you work on throughout the year/s. a) MailChimp Mailchimp is one of the most popular emailing softwares on the market. There is a free option, but if you intend on building your email list, a paid subscription will be required. Mailchimp is a cloud-based email marketing solution that helps businesses of all sizes design, automate and manage marketing campaigns across email platforms and ad channels and it comes with a handy dashboard. Mailchimp is user-friendly and most people pick it up easily. You can also create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Whilst MailChimp is one of the more well-known software platforms, it is not the only one. ActiveCampaign offers a range of different features to nurture and build your database.

Sample Content Preview NLP stands for “Neuro--Linguistic Programming” and it’s a series of different principles that all look at understanding how other people think and then making the most of that to get them to consider the topics we want them to. NLP is very often taught to salesmen and women to help them shift more units and it can be very effective to this end. This is precisely the kind of business skill that is increasingly being lost in the world of digital marketing. But the good news is that this is something you can utilize through social messaging apps and use to drive sales. For instance then, a very basic example of NLP is looking at the different ways people deal with information. Some people work with a very visual brain, while others have a more acoustic one. You can get cues as to which the person you’re talking to uses by listening to their language –– if they say things like “I see what you mean” rather than “I hear you loud and clear” then you know they’re more visual and less auditory; and you alter your pitch accordingly. Another technique comes from a part of NLP called “the Milton model” where your aim is to try and include subtle assumptions in your speech that will register only on an unconscious level. For instance if you say to someone “all the people who want their own one of these are going to be jealous” holds the assumption that there are a lot of people who want whatever it is you’re selling. Looking around the function venues when you say this can help sell that idea further. They key then is to listen –– or in our case read –– and to try and further read between the lines. Understand what the other person is really saying, and be extremely careful with how you respond. This way you can build rapport. Appealing to Statistics and Authority Something people tend to respond very well to in sale’s pitches is authority and statistics. If you tell someone that four in five people rated your product highly, then you’ll convince an audience more effectively than if you just say that “most people” enjoy your product. Likewise, if you can associate yourself with an authority figure of any time then this can help too to make your product or service seem more authentic and/or impressive. This works really well as an opening gambit, and it’s something you can use to encourage people to consider your product. By implying that your product is popular, that it is verified, and that it has a wealth of evidence backing it up, you will make it seem more impressive. From that point, your job is to prevent the other party from doubting this and to convince them it’s true. Reducing Risk Reducing risk means thinking about all the reasons they might be afraid to buy and then removing them. This can mean things like “what if the product doesn’t work for me.” You reduce risk here by offering a full money back guarantee. There is no reason NOT to do this, seeing as you will sell so many more items that the few you return aren’t going to hurt your profits. The great thing about social messaging versus a sales page is that you can actually respond to their concerns with solutions. Likewise, you can offer people to get in touch IF they have a concern. That way, they might read a sales page, worry that you don’t deliver their address (or whatever) and then speak with you to find out that isn’t the case. Appealing to the “Value Proposition” One of the most important concepts when selling ANYTHING is to remember the value proposition. This is “the way in which your product makes life better.” The old saying is that you “don’t sell hats, you sell warm heads.” Likewise, your ebook about fitness is not really an ebook about fitness at all –– it is a set of six packs, a hot partner, and tons of confidence. THAT is what you are selling. And that’s what you have to really talk about when trying to get someone to buy. This also means addressing their personal pain points. What are they not happy with right now and why are they thinking of buying your product? Ask them! “I notice you’ve been looking at X product. What is it about that product that you like?” Now you can understand what makes them tick, and thereby make your product sound perfect for them! It’s an easy strategy that is very powerful and only possible through social messaging.

Sample Content Preview But if you can’t find a way to meet them in person, how do you get the biggest players to respond? Answer: you don’t! At least not to start with. Instead, you focus on the smaller influencers. Ideally, you focus on the influencers that have a similar number of followers to you. Number 6: Make a Name in Existing Communities Another tip that is less well-known is to make a name for yourself in other communities. No matter what niche you chose, there is most likely a forum somewhere filled with people who are fascinated by that topic. If you can find that forum, post extremely regularly, and demonstrate your generosity and broad knowledge, then people will trust you AND want you to succeed. If you have ever seen a YouTube channel or a website explode out of nowhere, this is very likely how that happened! Let’s say you want to become big in the world of calisthenics. You could then head over to the calisthenics Reddit page and spend some time there posting videos of your skills, answering questions that other people have, and making thoughtful contributions to the community. Maybe you might become a moderator! Do this enough, and you’ll start to become known in your niche and those circles. This in turn means that people will begin to trust what you have to say. When they hear that you’re creating a brand, they’ll want to check it out for their own sake, and because they’ll want to repay you for all the advice and information you’ve given them over the years. In short, you can come out of the gate with a gigantic amount of support already behind you! Number 7: Write a Book If you have something to say, get an agent and seek out a publisher. A book will give you huge exposure AND massive credibility. Just look at Tim Ferriss or any of the countless other authors that have become massive online influencers. Books can also lead to other impressive opportunities that further your growth. For example, the author Ross Edgely who wrote “The World’s Fittest Book” now has a social media account with over a million followers AND makes regular appearances on the cover of Men’s Health and numerous high profile TV shows. Imagine what that kind of exposure could do for you as an influencer, for your brand, and for your website traffic! Number 8: Get Qualified Another strategy is to get qualified. That means becoming an expert in your chosen field, which will immediately mean that people take you more seriously. You’ll find that people are more likely to listen to your advice AND that other brands and creators are happier to endorse you and to recommend your advice. This is something that a lot of people never even consider when it comes to driving more traffic through social media, but it actually makes a big difference. It creates opportunities too: when someone is looking for an expert to reference or cite, those credentials in your Instagram bio can make you the right choice. That in turn means free exposure AND a big boost in your apparent authority and leadership in your given niche. What’s more, is that it makes a big difference in terms of your longevity. This is something else that is seldom considered in internet marketing: we are often highly vulnerable to attack from other creators. Let’s say you’re a fitness blogger. How long until you give some bad advice? How long until another creator calls you out as a charlatan because they are jealous of your success? Having qualifications will not only provide you with some defence (you have done your due diligence), but prevents you from making those mistakes in the first place. Number 9: Get Media Coverage Another excellent strategy for getting your name out there is to look for media coverage. You do this by doing something noteworthy – that the media would want to share with its readers. That can amount to publicity stunts, but it can also mean giving interviews to share your vision and mission. What could you do on social media that the press in your niche would want to write about? If you’re a productivity guru, an example might be to live-stream an attempt to write 100,000 words in a single sitting.

Table of Contents Introduction ..... 3 3 Reasons Why Adsense Is Essential For Content Sites 4 The Basics On How TO Start Making Money With Adsense ..... 6 5 Ways To Improve Your Adsense Earnings ..... 7 Monetizing Your Website With Adsense .... 8 How do you increase your Adsense earnings ... 9 What is it that they are doing wrong? 10 Using Other Peoples Info To Increase Your Adsense Cash 11 How To Avoid Getting Your Adsense Account Terminated .... 13 Sample Content Preview 3 Reasons Why Adsense Is Essential For Content Sites To know why Adsense is essential for your content sites is to know first how this works. The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click. The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines. The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout. The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process. The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted. With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best. The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites. Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best. There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course. The Basics On How TO Start Making Money With Adsense Adsense is considered as one of the most powerful tool in a website publisher’s arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large and healthy income for them. However if you are not using them rightly and just maximizing the income you squeeze from it, you are actually leaving a lot of money on the table. Something all people hate doing. How you can start earning money with Adsense can be done easily and quickly. You will be amazed at the results you will be getting in such a short period of time. Start by writing some quality content articles which are also keyword incorporated. There are a lot of people given the gift of being good with words. Writing comes easy for them. Why not make it work in such a way that you will be earning some extra cash in the process. There are actually three steps to put into mind before you begin writing your ads and having an effective Adsense.

Table of Contents Chapter 1: What the Stock Market is All About ........ 3 Chapter 2: Stock Market Trends .... 5 Chapter 3: An Introduction to Forex ...... 7 Chapter 4: Understanding Currency Conversion ...... 9 Chapter 5: Understanding Statistics ..... 11 Chapter 7: Aspects Of The Trade . 14 Chapter 8: Risk Management ...... 15 Chapter 9: Buzz Words ....... 17 Chapter 10: Expert Trading Options ..... 19 Chapter 11: Other Trading Options ...... 20 Chapter 12: In Review ........ 21 Chapter 13: One Final Option ...... 23 Sample Content Preview You could spend hours and hours researching the stock market and its functionality, learning how to become involved in the trade and who to contact to get in the game, especially if your interest lies in the Foreign Exchange Market, which goes far beyond the level of complication of the domestic stock market. However, in this book, you will find all the basic information you need to get started down the path to trading success. All of the leg work and tough research has been done for you, collecting the data and knowledge into one source from which you can gain enough insight to make you a successful trader on the open market. All you have to do is read in order to gain knowledge and wisdom, step by step that will bring you to a heady level of success. In this ebook, you will find all such helpful information, all brought together in one single source for ease of reference. How Investment Works Any time you are going to be putting your money into a fund; it is a good idea to start by understanding what you are buying into. The stock market is a complicated entity, and doing minimal business in trading requires a fair amount of basic knowledge, as well as the understanding and acceptance of the high risk factor. The more you know in advance regarding the functionality of the system, the less likely it is that you will take a heavy hit, ending in devastating loss. First of all and probably most important in the trading business, you should understand what stocks actually are. When you buy or sell a stock on the open market, you should keep in mind that you are dealing with real objects, not pieces of paper; you are buying and selling real parts of a particular company, its product, or some other various commodity. Owning a “share” means that you have actually bought into the company or product involved and become a partial owner of that commodity. Of course, you could be one of millions of shareholders, as most companies and products are broken into minute pieces of the whole, but you are still considered an investor in that company or product until you sell your shares. Think of it as paying for a tank of gas in the car that your parents bought for you to drive. You may have even bought the oil filter that has been put on the car, and you may feel that this investment makes you part owner. However, when you look at the overall cost of the car, you have really contributed very little to that amount. However, as long as you continue to invest in the gas for the car and take care of the maintenance needs, you can claim part ownership of the car. Because the value of a company and its products or services can fluctuate continuously, the value of the stocks you hold will not be the same from day to day and can sometimes even change hourly. When the price per share drops and is considered low, it is an ideal time to purchase. This is the least expensive way to begin your trading venture, and working with a stock broker will allow you to gain more information as to what stocks are ripe for the purchase at any given time. In doing so, you become a stockholder, and the value of your holdings will fluctuate from day to day. Your gamble (and hope!) is that the value of the company or product in which you have invested will increase or rebound from the low price at which you made your purchase. This is the goal of all traders and means that your stock will become more valuable. As the value of your securities increases, so does your net worth. When the price of the stock in your possession reaches a high point, it is time to sell, making a profit on your original investment. Ideally, you will always sell your holdings for a reasonably higher price than the purchase amount and should never sell when the current value of the stock is below your initial purchase price. It is important to make sure that you do not purposely take a net loss because there are plenty of occasions when you could be forced to take a loss. For example, if you purchase shares of a company at twenty dollars each, you should never sell them for eighteen dollars apiece. If possible, you want to hold off until they are each worth perhaps forty dollars, in essence doubling your money. Of course, this is just an example, and not all stocks will ever double in value, but the illustration is meaningful. There are other, more complex ways to invest in the stock market. However, much like learning to ride a bicycle, you do not want to make your first attempt without training wheels. Making Decisions In The Beginning Let us return to driving as a reference. When you first start driving, you will not enter the highway and take the car at speeds of sixty and seventy miles per hour. Instead, you will stay in residential areas or at least on the access road, where there is less pressure to maintain such a high speed. In the stock market, you will also want to stay away from any expensive stocks or extremely volatile investments until you have become extremely comfortable with the process of trading. There are small investment opportunities referred to as “penny stocks”, which will help you try out your sea legs and get a feel for how the stock market works prior to investing large sums of money and risking a big financial loss. These particular stocks cost literally pennies or small dollar amounts and typically only fluctuate fractions of a cent on any given day, making them extremely safe for those just starting out. Once you get the hang of it and can better judge the market trends, you can comfortably move on to more complicated and adventurous areas of the market. It is like removing the training wheels from your bicycle or entering the freeway the first time at an hour of the day when there is no traffic to contend with. Be aware that, just like you may fall off your bike once or twice and end up with some scrapes and bruises, you may lose money in an investment here and there. This is very typical, and investing in the stock market is a lot like gambling. In poker, you cannot expect to win every hand, and the same is true in the world of investments. Learning to watch the market trends, though, is similar to watching other cars as you join traffic and determining the correct speed and proximity to other cars for optimal safety. Such diligent study can help you improve your statistics drastically in a short time.

Table of Contents Introduction ...... 4 Chapter 1 --How to select a great topic-- ... 5 Observe what's going on around you .. 5 Spend a few minutes Googling ..... 5 And while you're on the Internet... 6 Digging a little deeper ......7 How-to's and hot topics... 8 Looking young .... 10 Health ..... 11 Travel ..... 11 Money..... 12 Life enrichment ... 12 A few more topics bound to explode .. 13 Chapter 2 --Where to find great writers-- . 16 Great things about ghostwriters ... 16 What they can do .... 17 You can sit back while your eBook is being written 18 Where ghostwriters lurk . 18 Get ghostwriters competing for your eBook ..... 19 If you don’t want the project details public ...... 22 Alternative to writer banks ... 24 Some tips on posting your ghostwriter wanted ad . 25 Do it your way with ghostwriters . 27 Chapter 3 --How to choose the best writer for your project-- .... 29 Why not just take the lowest bid? ...... 29 More on client rankings .. 31 Before you seal the deal ...... 32 Prepare for future projects ... 34 "Wait! Why would an eBook need cover art?" 36 How to get a cover . 38 Hardest - do it yourself .... 38 A couple shortcuts ..... 38 My recommendation - hire an eBook cover designer .. 39 How to find an eBook cover art designer . 39 How to choose a designer ... 40 What makes a great eBook cover? .... 41 Chapter 5 --How to sell your book on the web-- .... 43 Get a presence on the web . 43 Designing your page ..... 44 Format your eBook 45 Get ready to accept credit cards . 46 Upload your information to the web ... 47 Create a great sales letter for your book .. 47 A sales letter template you can use right now . 47 Selling strategies ..... 51 Make online marketing work for you .. 52 Chapter 6 --Where to find good, online eBook information-- .... 53 EBook ghostwriters 53 More eBook ghostwriters, FYI only ... 53 Templates for creating your own eBook covers ..... 54 EBook cover designers for hire, FYI only . 54 Free graphics software . 55 EBook cover software for purchase .. 55 Third party payment processors . 55 EBook discussion forum ...... 55 EBook resales, FYI only ...... 56 Some sample sales letters... 56 Places to get web hosting .... 56 Free .pdf converter . 56 Free FTP program . 56 Sample Content Preview Find out the most popular nonfiction books from the New York Times bestseller list, Amazon, and a Google search for eBooks. Your findings will tell you exactly what book subjects people are buying right now. Try this. Go to www.amazon.com. From the tabbed menu running along the top of the Amazon home page, click "Top Sellers." I did this one day in September 2005 and found a Harry Potter book, several other fiction books, and titles such as Natural cures "they" won't tell you about, How what you wear can change your life, How to profit from the demise of the dollar, and The official SAT study guide. I've paraphrased to some degree, but you get the idea. Here's what I learned just from spending a few minutes on Amazon that day. People are reading good fiction from already-best selling authors (Da Vinci Code, the Harry Potter series, and others). Secondly, Amazon buyers, buying over the Internet, are interested in nonfiction topics such as improving their lives and making more money. For these books, just about any author will do, even virtual unknowns or people who went to prison for lying to the American public. And that quick visit only confirmed that the straightest route to eBook profits is in the nonfiction eBook market. This is for a number of reasons. Fiction readers tend to like to curl up in a chair with an actual book. Some of them attend book clubs where the physical books are brought around someone's kitchen table with wine and cheese. Fiction readers tend to purchase from authors they're already familiar with. Fiction can be more difficult to write and deliver well. Also, many of the classics in fiction are available as free eBooks. A reader interested in fiction could just download those. So stick with nonfiction unless you're feeling particularly bold and experimental. Here is some more good news, and if you didn't already know this then you are going to be smiling big. Drum roll please... ideas are not copyrighted, therefore any idea you see, hear, or read anywhere anytime, is yours to use for an eBook! You can create books around the same ideas that are covered in the Amazon best seller list, and turnaround and create an eBook on the exact same subject! Now, copyright law does protect the way ideas are expressed, so you want to make sure your hired author does not plagiarize or copy book text outright. And you cannot use the title word for word either. But there's nothing stopping you from creating another book or eBook that covers the same subject with a different voice. It's all as completely legal and guilt-free as nonfat Haagen Dazs. This is why looking at bestseller lists is a great way to get topic ideas. Digging a little deeper There are groups of people who are willing to buy nonfiction eBooks: hobbyists. At any given time, these people are looking for ways to spend their money on their hobbies. Their passion is your financial gain. What avid hobbyists want will always make great eBook material. Note that I did not say what hobbyists need. You may have certain opinions on what exactly certain people should need or should read. But those are not necessarily good topics for immediate eBook profit. Those topics may be areas for you to dabble in at your leisure. However, if you want to make money at this, find out what niche groups want, and hit those groups with your eBook. Find hobbyists and niche groups by searching the web for "popular hobbies," "enthusiasts," or "what America is buying." Or, you can search specifically for forums and discussion groups for hobbyists. In the forums, people talk with each other to share ideas with one another. Often, they will exchange testimonials for equipment, upcoming events, and books. One popular site where hobbyists go to talk to one another online is Yahoo!. Check it out. Go to www.yahoo.com. Click "groups." On the groups page you'll see a list of categories such as Business & finance, and Religion. For demonstration purposes, click on "Games." On the games screen, game subcategories are listed followed by numbers. The numbers indicate how many discussion forums are available for that subcategory. These numbers reveal a lot. Notice how "role playing games," and "video & computer games" have factors of ten or in some cases factors of 100 more forums than other subcategories. "Wargaming" and "paintball" don’t even come close, although those categories are much more discussion-laden than "horseshoe pitching." For fun, one day I continued selecting subcategories until I arrived at a list of over a thousand (yes a thousand) discussion groups on Yahoo having to do with vampire role playing. Here's how I got there: Games>>Role Playing Games>>Live Action>> World of Darkness>>Vampire: The Masquerade. Some of the forums are open to new members, and you can join to read what everyone's discussing. Once in the forum, you can review discussion threads from today, yesterday, or a year ago. Don't go back too far if you want to find out the hottest possible eBook topics. You can participate in discussions if you like. FYI, do not drop into a discussion group just to market an eBook; hobbyists consider this spam and will drop you from the group. When you read and/or participate, you'll find out what this group is buying. All you have to do is skim to find out what questions they are asking each other about products or traveling or information. What they are interested in buying is a key piece of information because passionate consumers love to research before they buy. This is an immediate eBook market. Create a book on how to select the best this or that on the market, related to the current wants of the enthusiasts. Enthusiasts come in all shapes and sizes. Think brides-to-be, golfers, whitewater rafters, people who collect vintage baseball cards, wine connoisseurs, gardeners, frequent vacationers, video gamers, and parents who put their children into private tutoring, ballet, and violin lessons before age 3. There are some hobbies that seem to continually attract enthusiasts, like playing golf, watching football, restoring old cars, and listening to music. These are classics. Then there are some hobbies that seem to come and go in waves, such as Red Hat Societies participation, snow boarding, or line dancing. Pick either a classic hobby or a fluctuating hobby in its peak season for your best odds.

Sample Content Preview If you are not passionate about what you are trying to achieve then you will never achieve it. Let’s assume that you have started a business and are attending networking events. Every time that you meet someone new you need to show them that you are totally passionate about what you are doing. A lot of “experts” will tell you that you need to chose something that you love in order to be passionate about it. But this is not always easy to do. The good news is that you can develop passion for anything. It is all about focusing on the reasons that you are doing something. Let’s say that you want to start a business online. What kind of business do you start? Well there are a number of different business models and niches that you can go for. Which one you choose does not matter that much as you can develop passion for it pretty easily. So get passionate about all of the things that you do. Most successful people question everything. They never accept what they read or hear. If someone tells them that an idea that they have won’t work they will ask why they believe that. When they are weighing up an opportunity they will ask a lot of “what if” type questions and be guided by the answers. So you need to start asking a lot more questions and develop your curiosity. If someone else has what you want in your life then don’t get all bitter and twisted about it. Just ask how they did it. Most people will be delighted to share their story with you. If you want to get a better job and you think to yourself “I can’t do that job” then ask yourself the question “why do I believe I can’t do it?” The say to yourself “I can do anything” and start to look for ways that you can overcome any limitations. Steve Jobs created a multibillion dollar business by asking questions. “Why can’t I have all of my music collection on a small device?” “Why do computers have to look this ugly?” SO get into the habit of questioning important things and become a more curious person. A lot of people wait around to be told what to do. If you really want to get what you want then this is no good at all. You need to be a self starter and see things through until the end. It is essential that you develop an inner drive to do this and just do things without waiting for anything or anyone. Too many people have good ideas and then wait around to start on them. What are you waiting for? Just make a start right now! OK you might not have all of the answers that you need or the finances to fund what you want to do. But there are always things that you can be doing to move you closer. If you are used to waiting around then making the transformation to a self starter will take some practice but it is certainly something that you can do. So think about some of the things that you have been putting off and take action with these right now. Do you yearn for material things in your life to the point where you become bitter and resentful about not having them? This is a common trait which will not help you in any way to get what you really want. It just breeds negativity and this will sap your energy. Be grateful for the things that you have in your life right now. If you have a job that you hate then be grateful that it provides the money you need to take care of your family until you can find something better. If you do not have the perfect partner in your life then be grateful that you have the life force within you to find that person. Make a statement of gratitude every day. Write down three things that you are grateful for and reflect on them. It doesn’t matter what they are. You can be grateful that you have good health or that there are people in your life that support you. You can be grateful that your beaten up old car gets you to work each day. When you give gratitude you will get back. It is the Law of Reciprocity. When you give you receive. By giving gratitude for what you have you will receive back. It doesn’t mean that you will never have what you want as some people think. Be honest in all of your dealings with people. If you are in business then work hard to provide your customers with the best products and services. Never be tempted to provide a poor quality product to make a “quick buck”. This will backfire on you and damage your reputation. If you look at any successful person you will see that they have integrity. They are not perfect and do not make perfect products because this is impossible. But they put their heart and soul into what they do and this comes through in what they provide to the world. Integrity is an essential trait for success. Getting what you really want from life usually requires a high degree of confidence. If it didn’t then everyone would have exactly what they want. Most people will tell you that they do not have the confidence to run their own business or attract their ideal partner. They make a big deal out of this and their self esteem suffers as a result.