Table of Contents Introduction Chapter 1: The Basics of Motivation Chapter 2: How to Focus on One Goal at a Time? Chapter 3: How to Find Inspiration? Chapter 4: Getting Excited to Crush Your Goals Chapter 5: How to Build Anticipation? Chapter 6: Make Your Commitments Publicly Chapter 7: Find Support Chapter 8: Be Nice to Yourself Chapter 9: Stick With Your Goals Chapter 10: Advantages of Being Motivated Conclusion Sample Content Preview Chapter 3: How to Find Inspiration? Synopsis Motivation and Inspiration have a similar purpose. These things can provide a person with a special reason to pursue a very special goal without hesitating. Such things can totally change the mood and daily living of an individual in a very positive way. In inspiration can be used by a person to motivate oneself in the middle of a very difficult challenge. It is something that will really inspire a person to continue a long journey even if there are several trials and obstacles that are waiting. To inspire someone is like an act of motivating someone to become stronger and more confident. An inspiration is not so easy to find. Basically, it can be represented by an individual or an object which plays a very special role in the life of a person. It can be represented by a family member, a special someone or a pet. It is something that can encourage a person not to give up in the middle of a very difficult challenge. Many people in this world have successfully reached their goals in life with the help of their own inspirations who served as their own motivations. And their inspirations motivated them in the middle of all the trials in their lives. Motivation is embodied by an Inspiration There are so many ways to find an inspiration in the middle of the trials in life. Such thing will help a person to continue a long journey even if all of the things seem to be very complicated. It can be conducted in a workplace, home, or even in public places where several people are always present to lend a helping hand. One of the best ways to find this inspiring thing is to talk to the old folks who can share helpful advises in times of trouble and serious problems in life. The old individuals in this world might be the weakest and most vulnerable people who are very susceptible to illnesses and wounds. But these individuals have comprehensive knowledge and experience in life that can teach a young person to aim for a better life. The old individuals who have successfully lived their lives to the fullest can be considered by the other people as their inspirations in their lives. Aside from the old individuals, a person can also find inspiration in a special someone. A special someone might be a girlfriend or a boyfriend who is willing to show great affection, love and support to a certain person while facing from several kinds of trials in life. This individual can be treated also by a person as an inspiration when all of the things in life start to get complicated. Chapter 4: Getting Excited to Crush Your Goals Synopsis It is possible to provide excitement in an activity or task if a motivation is present in the mind of the person who will perform it. A motivation can help a person to get excited everyday while aiming for something. At this stage, motivation can be represented by a very interesting activity or a very special reward. An individual may use the concept of motivation while aiming to achieve the presence of excitement in an upcoming event. There are so many ways to achieve such action. And as much as possible, the things that are new to the eyes of a person or a group of people must be maintained in a certain place or event while aiming to provide excitement. In this chapter, the relationship between motivation and excitement will be discussed together with all the facts that are connecting these two different things from each other. The readers will be able to understand in this chapter if a person will be able to achieve real excitement in an activity which does not have a reward or an inspiration for the participants. Just read the whole chapter and find out what makes motivation special in the process of providing excitement in an activity. The Relationship between Motivation and Excitement Motivation and excitement are inseparable. It will be impossible for a person to make a simple activity more enjoyable and exciting if motivational activities are present in its flow. Like for example is in a classroom setting. In a classroom, a teacher and a group of students are present. An ordinary discussion activity in such place might encourage the learners to play and do not participate in their lessons. What’s the good solution for this issue that the teachers must use to provide excitement on their teaching strategies and discussions? Of course, the answer to that question is motivation. A teacher must be able to provide motivational activities in every stage of a classroom activity or discussion to make it more interesting for the learners. A simple puzzle game or a trivia can be considered already by the teachers as a form of motivation that can help the learners to get excited in all of their lessons while participating in all of the activities that were provided to them. Motivation has a strong impact to the mood of every person in this world. It can make all the situations and activities more interesting for several hours especially when properly integrated. Everyone in this world will surely agree to the fact that motivation can never be separated from the concept of excitement since the different kinds of enjoyable activities and rewards that it can provide to a person have wonderful effects. Chapter 5: How to Build Anticipation? Synopsis After a very special yesterday is a more fantastic tomorrow. Many people in this world believe in the fact that anticipation can help a person to become well motivated while aiming to accomplish a certain task or while waiting for something new in this world. It is easy to build such emotion in the heart and mind of a person when a very special event or achievement in the past remains fresh in the memory. Most of the people in this world have high expectations in all of the things that will happen in their future. And positive anticipations can be considered also as form of motivation. Anticipation helps a person to become more positive in life while waiting for a very special goal or dream to be accomplished. It can be embodied by a very special dream or aspiration in life. It is something which embodies good news that a person wants to see and witness in the future. Since it has an ability to control the level of excitement in the life of a person, and it can also bring enjoyment. Such emotion can be considered also as another form of motivation for everyone.

Table of Contents Introduction...... 6 Chapter 1: Aging and Anti-Aging: What is it?.....9 Types of Age. 9 Theories of Aging........ 13 Anti-Aging.. 15 Chapter 2: Common Aging Myths....... 18 Myth #1: All Elderly People Lose Their Teeth..... 18 Myth #2: Depression is Part and Parcel of Aging........ 19 Myth #3: Frailty, Weakness, and Dependency are Inevitable in Old Age... 20 Myth #4: Physical Activities are not for Seniors. 21 Myth #5: Sex is out of Place for Older People..... 23 Chapter 3: Signs of Premature Aging 25 Gaunt Hands...... 25 Dry or Itchy Skin 27 Sunspots.....27 Inflammation or Hyper-pigmentation on the Chest... 28 Dullness of Skin. 29 Visible Pores.......29 Blotchiness and Age Spots. 30 Chapter 4: Benefits of Youthfulness and Good Health. 33 Attractive Appearance33 Page | 4 Vitality for Daily Activities. 34 Physical Fitness..35 Achievement of Goals.35 High Self-Esteem........36 Inspiration to Others..37 Chapter 5: Things That Are Making You Age Faster...... 40 Stress. 40 Sun Exposure and Tanning 41 Sleep Deprivation....... 42 Alcohol Consumption 43 Smoking..... 44 Diet.... 44 Use of Botox........45 Skin Removal Surgery45 Chapter 6: How to Preserve your Youthful Look....47 Avoid Sun Exposure... 47 Wear Sunscreen.48 Drink More Water...... 48 Get More Sleep...49 Use Moisturizers50 Maintain a Daily Skin Care Routine.... 51 Limit Caffeine Consumption.......52 See a Dermatologist....52 Chapter 7: Mental Health and Aging..55 Mental Health is Crucial..... 55 Mental Health Challenges aren’t Norms for Older Adults.. 56 Older Adults can be Diagnosed and Treated....... 57 Mental Health History doesn’t Matter57 Older Adults have the Highest Suicide Risk........ 58 Seniors need More Mental Health Services59 Anxiety Issues Speed up Aging... 59 Depression Makes you Age Faster...... 60 Chapter 8: Physical Activities and Eating Habits That Can Preserve Your Youthfulness........ 63 The Role of Exercise in Maintaining Youthfulness......64 How Food can Improve your Appearance.. 65 Conclusion....... 70 Sample Content Preview Biological Age This type of age describes the development of an individual based on biomarkers. A biomarker is a significant cellular or molecular event. In other words, biological age involves looking at people based on how they are rather than when they were born. In most cases, humans follow the same biological path. A good example of a biomarker is the onset of puberty. More complicated ones include the increase of sex hormones, increase in human growth hormone, and myelination events in the brain. It also involves the degradation of certain tissues in the body as a person grows older. So, biological age is all about the body. Psychological Age If you don’t believe that people’s maturity shouldn’t be evaluated based on their body features or chronological age, you are in good company. Psychological age relies on markers such as logic, experience, and emotions. Psychologists such as Erikson, Piaget, and Freud have developed stage theories that judge people’s development outside of physical features. According to psychological age, a 25-year-old man might be more emotionally matured than a 56-year-old woman. Therefore, he might be able to help her to become more emotionally stable if they are in a romantic relationship. There are special tests psychologists use for measuring these benchmarks. Functional Age Many people prefer to evaluate individuals based on their functional age. This is because it offers a more holistic approach because it is a combination of psychological, chronological, and biological age. In other words, this assessment looks at when people were born, their physical features, and emotional or logical development to determine their maturity. Theories of Aging In the last thirty years, Gerontology, the study of aging, has progressed incredibly despite being a relatively new science. This progress shows the increase in the commitment of scientists to understand the reason our bodies grow weaker and paler over time. Below are some of the classifications of the theories they have developed to offer insight into why our bodies grow weaker and our health deteriorates. Programmed Theories of Aging According to these theories, the human body is programmed to age, and it follows a particular biological timeline. The central idea of these theories is that we are designed to age. Therefore, our bodies are simply following a natural pattern it has been designed to follow. Examples of these theories include the programmed longevity theory, endocrine theory, and immunological theory. The programmed longevity theory states that we grow weaker because certain genes in our bodies switch on and off over time. Endocrine theorists believe that we age due to the activities of hormones that control the process by causing regular changes in our bodies. Meanwhile, the immunological theory posits that the immune system is designed to decline over time, leaving people more vulnerable to sicknesses. Error Theories of Aging Some experts feel that the programmed theories are too deterministic. In response, they proposed the error theories of aging. These theories explain that aging is a product of damages caused by the environment to the body systems. These damages accumulate over time and make our bodies weaker. Examples of these theories include wear and tear theory, rate of living theory, and free radical theory. The wear and tear theory claims that we age because our cells and tissues wear out due to exposure to harmful elements. The rate of living theory asserts that the rate of aging of an individual depends on how fast the person consumes oxygen. However, the free radical theory claims that aging is a product of the damages caused by free radicals in the environment to the cells. Genetic Theory of Aging This theory was developed based on a study that revealed that certain genes play vital roles in aging. During the research, the investigators removed some cells containing some specific genes in the mice’s organs. The result showed that the removal extended the lifespan of the rodents by as much as 35%. The researchers could not extrapolate the result of the experiment directly into a human context. Nonetheless, the study proves that genetic factors are responsible for the differences in the aging process in various people. The investigators also discovered that some structured on the end of DNA called telomeres eventually depletes. Their depletion leads to the ceasing of the duplication of cells. Biochemical Theory of Aging This theory asserts that our bodies are constantly undergoing complex biochemical reactions regardless of the genes we have inherited. Some of these reactions damage the body and eventually leads to aging. Examining these reactions is offering scientists better insight into how our body changes over time. Part of the discovery of biochemical theorists is that the systems that repair the DNA become less effective as we grow older. Indeed, no single theory has been able to offer a complete explanation to why we age. However, there is a consensus that aging is a complex interaction of chemistry, genetics, physiology, and behavior. Anti-Aging The word “behavior” above was deliberately highlighted because it offers hope. If our actions play a role in the aging process, it means it isn’t all gloom and doom. It shows that there are things you can do that can slow the process and boost your health. All the actions, steps, and techniques that can be utilized to slow the hands of time and improve your health are called anti-aging. The subsequent chapters of this guide will explore factors that speed up the aging process and anti-aging techniques that can slow it. Chapter 2: Common Aging Myths Your chances of reducing your rate of aging decrease when you are living your life based on conjectures regarding this aspect. Unfortunately, there are many myths out there that have stayed so long that people believe that they are facts. This chapter is devoted to debunking the most common five to help you see aging in a new light. Myth #1: All Elderly People Lose Their Teeth There is no doubt that you must have seen old people who have lost most or all of their teeth before. However, it is not a phenomenon only restricted to people in the latter part of their lives. You can boost your chances of keeping your oral health by taking good care of your teeth. For example, Canadians have one of the best oral health when compared to the citizens of other developed countries. A study carried out in the country showed that the oral health of Canadian seniors is improving. Approximately 20% of Canadians aged 60-79 are edentulous or have “sans teeth,” according to a Canadian Health Measures Survey. In other words, over 80% of Canadian seniors have their dental set intact! Shocking, isn’t it? This research also shows that around 32% of Canadians don’t have dental insurance. This study shows that most people in this nation are concerned about their oral health. Therefore, it is not shocking that most of the elderly people in the country have commendable oral health. There is no doubt that your hygiene and habits play a role in the aging process. So, if you want to age gracefully, you need to have a culture of regular checkups. Besides, you shouldn’t hesitate to complain to your physician if you have health concerns. You should apply the same principle when yu have dental issues. Speak to a professional as soon as possible. Myth #2: Depression is Part and Parcel of Aging The fact that you have met a number of cranky and grumpy older people doesn’t mean that it is a norm. Besides, depression goes beyond feeling sad at different points. Bad moments come to all, and such situations can make people have negative vibes regardless of their age. Depression is a psychological problem that makes a person incapable of experiencing pleasure. It takes consistency before you can suspect whether a person is battling this mental health condition. Indeed, there are many issues in the latter part of life that increases the risk of depression. Factors such as retirement, the death of a spouse, and loss of children are all prominent when people grow older. So, the chances of sliding into depression become greater. Sometimes, seniors see their legacy rubbished and ruined before them. Lack of support from the people around them can also make their lives miserable before death. However, it’s not automatic that you will become depressed as you grow older. It’s avoidable, depending on the resilience you had built when you were younger and your plans before retirement. Depression interferes with normal functioning, and it often requires the help of a therapist to break free from it. Seniors battling depression should be counseled and helped to break down the stigma associated with this condition. It’s not a normal part of aging, and no one should convince you otherwise. Myth #3: Frailty, Weakness, and Dependency are Inevitable in Old Age One of the reasons many people dread old age is that they imagine themselves always needing the help of others at that point in their lives. They also imagine that it will be full of issues such as memory loss, lower level of physical activity, weaker grip strength, and fatigue. However, it’s not sacrosanct that you must experience all of these issues. There are individual differences, and the experience is not the same among elderly people. Indeed, muscle volume and strength might gradually decline as we grow older. It becomes more obvious as a person grows beyond the age of 70. Nonetheless, it’s not something that’s inevitable. You can slow it or even avoid it by participating in physical activity. Note that you have to start now if you want to keep your body in good shape in the latter part of your life. You don’t have to be miserable in your old age. Moreover, many healthy seniors live without frailty and are largely independent in their daily activities. It’s normal that there are some strenuous activities that you will not be able to do as effectively as you used to do when you were younger. Your speed and strength will not also be like when you were in your prime. Nonetheless, that doesn’t mean that you’ll become a liability, needing others to help you carry out essential activities.

Sample Content Preview Instead of worrying about what people think about you, how about you start looking at yourself the way you want to be looked at? Don’t visualize yourself as manifestations of your fears and self-consciousness; picture yourself as you would want people to picture you. Forget about your shortcomings and losses and just look at yourself as a winner. You’re there; you’re alive and healthy, so why sell yourself short? Just look in the mirror for a good 10 seconds and repeat to yourself the following: “I am beautiful; I am the best version of me, I am who I am and that’s perfect”. This process will take some time, but the more you say it the more you start believing it yourself. You might think this is pretty useless at the time, but we can assure you that it’s not. The more highly you think of yourself the more confident you’ll become and being confident can completely change everyone’s opinion on you as a person. Although technically nothing changes physically, people will immediately start noticing the difference and commend you for it. ewdefdsfdfsdfsddfsdfsdfsGetting out of your comfordt zone is especially important since you’re basically forcing yourself to pull through uncomfortable moments just for the sake of learning how to deal with new surroundings. This is quite a hard step to take, but it is worth the hassle. So, for this step we suggest that you do something different today, something that you’ve never done before. Have you ever woken up at 6 AM and just went for a jogging session? No? Maybe it’s time you start. Have you ever tried going to a nightclub and just dancing all night long? Why not start now? Regardless of what it is, you need to make sure that you start bursting out of your bubble and interact with more strangers. Put yourself in awkward situations and force yourself to break through. This, as previously mentioned, is quite difficult since you have to make sure that you do it regardless of how unsettling and scary it may be. Even if it’s something as silly as saying hello to your neighbor in the morning, make sure that you do that with a smile on your face because you’ve earned it. The more awkward the situation is the better because you’re eventually going to evolve and become a better version of yourself in no time. Now this is a very interesting concept because it implies sabotaging yourself to the point where you can’t feel the pain of rejection anymore. Jia Jiang has become world famous for creating this interesting social experiment. His idea was as follows: Make incredibly unreasonable requests to people all around you for 100 days straight. After you’ve gotten rejected that many times you should be able to handle rejection pretty easily. Being able to take rejection without actually getting hurt actually empowers you and your self-confidence greatly. Although it does sound silly at first, this social experiment has proven to be quite effective on the long run. Jia Jiang’s experience for example has showed him that without the fear of being rejected he can do so much more now. This is definitely one of the most effective ways to get out of your protective shell, but it is also one of the most extreme ones. A lot of people will not be able to do this for so long, but even only doing this for a couple of days has shown to make a difference. Just remember that although this is extremely hard to accomplish, it also does have a very high rate of success. So, if you’re lacking in the self-confidence category then this is a must for you. Helping someone is definitely a way to forget about your own problems because it forces you to ignore your problems at the moment and concentrate more on what’s happening around you. If you’re good at something why not share the knowledge and help someone out? It’s a great confidence boost and it puts things into a whole new perspective. It can even help you become more appreciative of what you currently have. Now, we’re not saying that you should just seek out people in need to think of yourself as their superior. What we’re saying is that you should purposely teach, mentor and train those around you to the point where you no longer think about your shortcomings but instead think of how much progress those people have made thanks to you. Think less about yourself and more about the impact you’ve made so far on everyone else. This is definitely a rough step to take, but the evidence is clear, it helps a lot. First of all you need to identify your flaws, but instead of letting them dwell and hurt you all you need to do is try to find ways to fix them and make yourself better. This is pretty hard at first, but once you get the gist of it you should have no problem with becoming the best version of yourself. Maintain your hygiene, eat healthier food, and make sure that you don’t waste a lot of time doing nothing. It may sound silly and redundant at first but the best way to fix your problems is to face them head on and unless you want to have them ruin your self-confidence you need to make sure that you no longer give them the power to hurt you. It’s a simple equation at that point. You – Flaws = Confident. One of the main problems that most people with low self-confidence have is the fact that they consider everyone around them as their superiors. They think of themselves as inferior which really shows in their behavior. In order to fix this problem all that you need to do is see everyone as equal around you. Nobody’s better than anyone else, regardless of their flaws. The moment you start to see everyone as the best version of themselves you’ll start seeing yourself that way too. You don’t need to waste all that time thinking that life just sort of handed everyone a magical superiority potion and realize the fact that at the end of the day everyone has flaws. The main reason as to why these people don’t have the low self-esteem you do is because they tackle it the way we’ve been telling you to tackle it. So, remove the idea from your head that people around you are better than you are. They are not. You just see them as such. We all get moments during which our inner critics start getting the better of us. After we do something embarrassing or make an awkward situation even worse we tend to end up getting criticized nonstop by ourselves. It is actually funny how no person in this world criticizes us more than ourselves, but the result is no laughing matter. This is a serious issue that we need to handle head on to make sure that we don’t let that inner voice mandate our view on ourselves. So, instead of letting yourself get controlled by the voice how about you silence it with good thoughts about yourself for once? It might sound silly at first, but it is worth a try. Every time you hear that voice saying “You’re not good enough” or “Why would you do that?” just repeat to yourself that you did all that you could and that that’s good enough for now. Nobody is perfect, and you won’t get the final word in every conversation so don’t let it affect your mindset afterwards. You did well. Even if the conversation was a literal mess, at least you tried. So give yourself a pat on the back for that.

Table of Contents Introduction Chapter 1: What Qualities You Must Have as a Great Leader? * Traits of a Great Leader Chapter 2: Inspiring and Motivating Your Team * Introducing: The Golden Circle Chapter 3: Incentivizing for Optimum Results * Why Incentives Don’t Work * Ownership, Autonomy and Understanding Chapter 4: Enhance Your Charisma and Authority * How to Deliver a Great Speech * Effective Communication Chapter 5: Dealing with the Crisis * Seeing the Unseen * Weathering the Storm Chapter 6: Is it Better to be Feared or Liked? Chapter 7: Dealing With Disagreements * Introducing: Trasformismo * Explain and Use Social Influence * Carrying Out Punishment Chapter 8: Make Teams and Encourage Teamwork * How to Hire the Right People * How to Encourage Teamwork Chapter 9: Understanding Characters and Choosing the Right Person for the Job Chapter 10: Powerful Tips for Leaders Conclusion Sample Content Preview Chapter 1: What Qualities You Must Have as a Great Leader? Perhaps the best place to start is by asking what makes a great leader. What is the end goal here? What are you aspiring to? When we think of great leaders, we will often think of inspiring superhero types. People with heroic, puffed out chests, powerful voices and a cool air of confidence. They always know the right thing to do and they have the uncanny ability to reel off motivational and inspiration speeches at the drop of a hat. No one ever defies these great leaders because they don’t want to – the leaders are so just and wise that they have no need. But if anyone ever did cross them, they would be immediately be put to rights with a stern but fair judgement and unquestionable authority. These are the leaders that make us feel safe, that steer our ships through uncharted waters and that make us feel like we can do anything as a team. These are the heroes taken straight out of the Saturday morning cartoons you probably watched as a child (which, by the way, are based very much on our Father and Mother archetypes). Now the chances are that you probably have known a few people like this in your lifetime. Perhaps you have a parent who really is that wise, all-knowing figure. Or maybe you had a teacher that inspired you when you were younger and helped you to make the career choices that led you to where you are today. You might also know of some famous real-life characters who fit this bill. Perhaps you know of a few celebrities who you look up to, or a few historical characters even. But for the most part, this is not the reality of what makes a good leader. While all these things could certainly help you to inspire followers, they are certainly not necessary for you to become an effective leader. And it’s just as well - as that would be an awful lot of pressure to put on yourself! So what does make a good leader? What is the minimum entry requirement? Of course this is a somewhat abstract concept and not one that can be satisfied with a simple answer. But let’s give it the best shot. Ultimately, the best leader is the leader who gets results. And they do this by organizing, stabilizing and motivating a team in order to get more out of them than they would be able to accomplish on their own. So put simply: does having this leader in place make a big difference to the team’s ability to accomplish goals? If the answer is yes, then the leader is providing a useful function and they are worth keeping in place. If the answer is no, then you could make the argument that the leader is not useful and is a waste of money or time. But this mentality, while accurate, is dangerous. Why? Because it leads to ‘performance reviews’ and other tests to identify the ability of the leader. A leader might then be punished or penalized if they should fail to meet monthly targets, or if they should be seen to be spending too much money. This seems to make sense when you think about leaders in terms of their ability to help teams meet goals but this is forgetting one small factor: time. Because a leader’s ability should not be measured in terms of their ability to accomplish X in T amount of time. If that is the only concern and the only aspect of performance that the leader is graded on, then in all likelihood they will end up making the wrong decisions for the good of the business and the good of the team. They will stick with what works, they will stick with what they know and they will avoid taking risks or evolving their business model to meet new challenges. A good leader should be someone who is able to see the road ahead and to seemingly pre-empt the changes that will affect businesses most. These are the leaders who will be able to help a business to grow rather than just survive and who will be able to help avoid catastrophic failures that lead to layoffs or bankruptcy. And this same theory applies in other contexts too - the best parent is one who can not only keep the family happy and functioning well but who can also help to improve their circumstances so that they become happier and so that they become more fulfilled. They are also able to foresee potential challenges and set up contingencies so that they can deal with crises while remaining cool and level headed. This is the true example of ‘Super Dad’ and ‘Super Mum’. So we can conclude that a great leader is able to help a team meet goals more effectively than they would otherwise and that these goals should be long term goals rather than short term. When a leader is stifled, it is very often because the leader above them is short sighted. If management higher up is forcing quarterly reviews with strict, punitive measures for those seen to be underperforming then it will stifle a leader’s ability to grow and bring changes. This means that the goal needs to be right as well and in many ways, it’s that goal that we will see is the most important driving force behind a great leader. Traits of a Great Leader That’s a rather abstract overview of leadership though and one that doesn’t really give us all that much concrete information to work with. So let’s take a look at some of the more concrete traits that we can break down this concept into… What is a good leader? Good leaders believe in what they’re doing Perhaps one of the single most important things for a good leader is that they believe in what they are doing. That is to say that good leaders should have a real passion for what they’re doing and really believe in it. This is important because it will help them to make the best decisions for the long term of the business and also because it will help them to inspire others. Good leaders see the big picture A good leader needs to be able to step back and see the bigger picture. They need to understand where the team is headed and what challenges will face them along the way. This is important because it will allow all the individual members of that team to focus on their smaller aspect. Good leaders have broad knowledge A good leader should be something of a jack of all trades. The reason for this, is that it will give them the understanding to see how all the pieces fit together and it will mean they are able to deal with issues as they arise across departments; even when that means taking more of a top-level approach rather than understanding the nitty gritty.

Table of Contents The Shocking Truth 3 Why Would You Be Choosing an MLM in The First Place ..... 3 Types of People Who Are Looking For Opportunities . 5 What is the MLM Jungle Like ... 7 Exposure to the Industry . 8 Joining the Right Team .. 15 The Trend of the Time ... 16 There is No Such Thing as a Perfect MLM 17 An MLM That Would Suit YOU ........ 17 Being Aware of the Risks ........ 18 Getting Started Off The Right Foot . 19 Sample Content Preview Genuine business opportunity seekers are the most important people in building a large business. They are the bread and butter. Not all are leaders but leaders are not born, they are developed. This group of people also can be product consumers. Product consumers are people who join an MLM and buy from them because they like the product and enjoy the service of their upline. They are not necessarily genuine business opportunity seekers or builders yet for many builders, a lot of their income will come from this group. The good thing about them is as they learn more about the product, the company and interact more with their upline, their exposure to MLM grows and they might convert to opportunity seekers and then builders. The supporters’ category is quite a mixed match of people. When their close friends or relatives build an MLM, they will join under them to ‘support their businesses. However, the consequence of that action varies according to the individual. For example, I would join my friend’s organization but it could be purely out of obligation and not for any genuine reason. This could potentially lead to resentment (when you mix business dealings with friendship), confusion and even loss of friends. Others might even join to see if their friend or relative is involved in a scam to try and pull him or her out. In order to prevent any potential disaster, make sure your intentions for joining an MLM are very clear cut. MLM junkies are the sort of people who jump from MLM to MLM (some people even call them Multi-Level-Monkeys). They attend a talk, get hyped up about the opportunity, and build the business on euphoria. Sooner or later, they lose steam and find problems with the company (when the real problem is themselves most of the time) and jump to the next SMOKING HOT business opportunity. It is not wrong to be a member of many MLM companies (depending on your budget). Bear in mind, certain companies discourage or even forbid you to join other companies (then their business practices should be examined). If you are a member of many companies, it is ok to do a good survey and attend trainings, but the key to remember is you must focus on ONE good MLM for the long run and the others can operate on a referral basis (like recommending a friend to buy a product from another company while building one main one). This leads us to one more category of people who could be MLM junkies as well – the 001 syndrome. Basically they want to be the first to start building a business in a brand new start-up. They want to be the pioneer. There are many pros and cons to assess about a new company like their background history, financial status and product market rather than just focusing on the income potential. There are many more challenges to be faced for people who are sponsored directly under the company and new companies don’t usually have a time-tested workable system in place. If you fall into one of the above categories (or even some or all of the above), these will give you a general guideline on how to improve your choice selection of MLM companies before we go in to the details about compensation plans and product demand. By knowing yourself better, you can do a better assessment. What is the MLM Jungle Like There are thousands of MLM companies out there! Here are a few categories of MLM. These will help you determine which company suits you. Product/Servicing Traditional MLM Concept Physical product Internet M Digital Product The main difference between traditional MLM and Internet MLM is the method used to recruit or sponsor. Traditional MLM relies mostly on one-on-one prospecting (like at a McDonalds or Starbucks), home party, opportunity meetings or rallies. Internet MLM does the recruiting through e-mail, newsletter, forums, websites and sales letters. This minimizes the human interaction part and may be more suitable for those who are not very good at talking to others. Two main types of traditional MLM are one that is heavily concerned with retailing, consumption or distribution of a physical product. Typically one with a high volume of repeat sale (like vitamins or skin care products) and good testimonials of the product with high visibility (e.g. look at my skin, the product has cured all my pimples!). Concept MLM doesn’t focus as much on products compared to its former counterpart. They usually do have a product, but it doesn’t have as high a repeat sale as those mentioned above. Most of them run their business like a club. Some are like lifestyle clubs. Others conduct their business with a high degree of professionalism (they all dress better than an office worker). Often they will sell their people a dream or molding them to a particular image to convey the image of the company for attracting more recruits. It’s the sizzle that sells the steak. In Internet MLM, there are distributions of two types of products. A physical product distributed through the Internet means that the Internet does the selling and recruiting, taking the orders, and the shipment of the product are done offline. Digital products remove the headaches of physical product distribution. This usually gives the company a better margin due to lower overheads (no warehousing or shipment). Exposure to the Industry In the MLM industry, there are a few factors to consider when considering which company to build a long term business. Product background Marketing or Compensation plan The team (Upline, Sidelines, even the company staff) The trend of the time First off: It has been said in the past – your UPLINE chooses the first company you join. It still is the case today for many who are either unexposed and their friends or relatives who join an MLM first approaches them. The unexposed might oblige their upline and if they are not careful, will cause a very bad first impression on the industry. Today, you don’t need to be picked by someone else. You can choose first. Do a good survey based on the guidelines above. As a matter of fact, you don’t even need to join the first person who invited you in a company. You have a choice to choose someone else to be your upline within the SAME company. Products are very crucial in MLM. Just because one company says our product is the ‘best’ doesn’t mean that it is. Just like any other business, people seriously building an MLM will only say good things about their own product. They will even give fantastic and even outrageous testimonials about how the product can help them. Many are very sincere and well-meaning, but the rule of thumb to remember is – yes, you say the product is the best, but that is also because you haven’t tried any others because you are in this business! I firmly believe that most MLM products are of exceptional quality. That is because the product must work then only can the distributor give good testimonials due to the nature of the distributor doing direct sales (dealing directly with the prospect/customer). There are companies that DISCOURAGE their people from using products from a competitor MLM (some even ask you to stop buying from the supermarket and buy from your ‘own business’ instead). Beware: some even go as far as to talk down about the products of other MLM companies. Most people, in their zealous zeal to recruit others, may use this tactic. This is often perceived as rather unprofessional.

Table of Contents Introduction Chapter 1: Take Care of these Most Critical Things for Writing an E-book Chapter 2: Crafting the Best Topic for Your E-book Chapter 3: Table Of Contents – Finalizing and Drafting Chapter 4: Choosing between Writing It Yourself or Outsourcing Chapter 5: How To Outsource Chapter 6: How to deal with the People You Hire for Your Product Creation? Chapter 7: Developing A Long Term Working Relationship With The People You Outsource To Conclusion Sample Content Preview What You Need To Know It's crucial to be centered if you wish to compose an eBook that will bring in cash. This is the most crucial thing about authoring a great eBook: don't let your attention wander from your goal as the more data that you are able to include in your eBook the greater it will be. For instance, if you're composing an eBook about “cat training” you have to stick to that matter and not attempt to cover everything about cats. If an individual chooses to purchase an eBook online, they're frequently looking for very directed info that may be utilized immediately. They don't wish to go through a whole bunch of frivolity before getting to the info they require. Additionally, bear in mind that the caliber of your eBook relies on how well you produce it. Among the chief reasons why publishers reject books again and again is because they're written poorly. So if you wish to give your target audience something they'll like, along with great info, your presentation likewise matters. No one will give your eBook very much credit or even wish to read if it is not composed in a professional fashion. You have to really certain of what you write and how you're delivering it. Make certain that you're specific when you ask other people to review your eBook. Would you like review of your spelling and grammar? Or about the flux and the consistency? How about the caliber and usability of your info? You have to be extremely specific when you’re inviting feedback from individuals so that you know what precisely are the changes that you have to make. Remember, authoring a great eBook takes work and time and that means that you have to take the feedback you get to heart and put it to use. Platform “Platform” is the publishing hoopla for a plan that you've developed to market your eBook once you’ve released it. Your platform consolidates a number of tools to circulate the word about your new or newest eBook. As the responsibility for marketing your book is mostly your own, you're not only the writer; you're your own publisher, also. In and of itself, you're totally in charge of getting the word out to anybody you wish to purchase and read your eBook. As an eBook, published electronically for a likely readership that will get it, store it and read it is in an electronic data format, it stands to reason that you can reach that likely readership by electronic means. Here are a few of the things I've utilized to advertize my eBooks: Review Books Amazon and Barnes and Noble both enable me to provide a two-week lending of my book to a target area list of likely book reviewers associated with papers, magazines and blogs, who may help me to circulate the word about my eBook. Smashwords goes beyond that: by their unparalleled couponing program, they let me send net coupons to this same target market, who may issue an indifferent review of my eBook for their particular readership. My blended target market reviewers get through to a potential huge readership nationwide. Releases In order to accomplish my plan for book reviewer and book purchaser recruitment, I formulate numerous press releases tailored to each particular demographic or geographic section. Writer and Book Pages Each of my selected publishers provides me with a free writer page and a separate marketing page for each of my eBooks, which enable me to provide relevant info about my eBooks and my pertinent background, likewise links to my appropriate blogs and an chance to sample and (hopefully) sell my eBook. I utilize 2 of my blogs, to advertize any fresh developments about my eBooks. If you’re an author and/or a writer, I strongly advocate that you take up blogging. It’s an awesome way to express yourself on a steady basis, and it’s not as hard as you may believe. As a matter of fact, WordPress.com makes it really simple with stepwise tutorials and ready-made, neat and clean templates that take all the hard stuff out of it. Likewise, WordPress blogs tend to bear very few W3C Validation errors, which aids in maximizing SEO. Social Sites This is an area that I'm starting to develop for my marketing technique. Right now, I'm limiting myself to Facebook and LinkedIn. On Facebook, I’m acquiring better results, and I'm building more of a fan base of loved ones and acquaintances, and of acquaintances of acquaintances. Facebook enables me to issue news about my publishing efforts, full of images and direct links to particular posts on my blog. E-Mail Marketing In planning for advertizing my eBooks, I acquired an extensive list of e-mail contacts, categorized into groups: loved ones, acquaintances, fellow publishers, paper editors, magazine editors, bloggers, book reviewers, and so forth. These sub-lists enabled me to tailor-make my promotional messages suitably to every group. Publish More Than A Single Ebook Publish more than one eBook, and publish a list of every one of your earlier eBook titles on the title page of every succeeding eBook that you publish. Utilize a Pro Cover Designer It's taken for granted that, particularly in the eBook publishing business, your cover picture sells your book. I'm exceedingly fortunate to have a designer who's a really talented and experienced family member who is a graphic designer. Even if you’re not so lucky, I advocate you do whatever it takes to get a pro digital front cover image for your eBook. You'll need it if you wish to publish on iPad and a few of the other major eReader formats.

Table of Contents Introduction Chapter - 1: Acupuncture – An Overview Chapter - 2: Acupuncture Treatment for Diminishing Neck, Shoulder And Back Pain Chapter - 3: Acupuncture Treatment for Anxiety and Depression Chapter - 4: Treating Sleep Issues With Acupuncture Chapter - 5: Healing Arthritis With Acupuncture Chapter - 6: Acupuncture for Addiction Treatment Chapter - 7: Pain From Muscle Injuries Can Be Treated With Acupuncture Chapter - 8: Acupuncture For Weight Loss and Controlling Obesity Chapter - 9: Using Acupuncture for Chronic Fatigue Syndrome And Fibromyalgia Treatment Chapter - 10: How to Find a Reputable Practitioner for Yourself Conclusion Sample Content Preview Originally discovered as an ideal way to keep pain under control or eliminate it altogether, it then went on to explore the possibility in restore the individual’s health by seeking to correct the balance in the body system. The assumption that this art form is painful as it consists of using needles as the primary way of approaching the treatment is totally unfounded. The needles are so delicately fine. Ideally the individual considering this form of treatment should be willing to commit to at least a dozen sessions before the optimum levels can be reached. However some have attested to seeing results as quickly as after a few sessions only. There are also some who experience worsening conditions; this is because the body is in the process of correcting itself. Thus by sticking to the desired amount of sessions, eventual positive results will unfold. Chapter - 2: Acupuncture Treatment for Diminishing Neck, Shoulder And Back Pain Synopsis Explained the most basic way, is that acupuncture uses an examination style that takes the pulse for diagnosis purposes; then the trained practitioner will be able to determine the balance of the twelve meridians and its working percentage. Clear Up The Pain There are various areas that acupuncture has been proven to be able to provide relief to when this style of treatment is sought. Most neck and shoulder problems are caused by muscle tension and stiffness. These conditions are mostly caused by the regular routine of most office bound workers who tend to be in a sitting position for the most part of a working day. Couple this with the strain the eyes are put through when working on a computer is what causes these muscle tensions. Other reasons for these tense muscles are stress and tiredness. Acupuncture addresses this problem by locating the important acupoints nearest to the problem area, which in this case is the “fuchi” point at the top of the neck, just below the hairline. This is the area that mostly affects the neck muscles. As for the shoulder muscles the problem areas are found to be in the large muscle between the neck and the shoulder joint and the muscles between the shoulder blades. Acupuncture needles are then applied to these points to relieve the stiffness and increase local tissue circulation and induce additional relaxation responses. The better circulation eases the general tension in the area, thus eradication the discomfort originally felt. To address back pain issues, the acupuncture practitioner will first examine the pulse of the individual in order to determine the condition of meridian points. Then the larger nerve in the lumbar spine, the sciatic nerve is addressed. Needles may not always be inserted into the perceived area of the pain. These needles can sometimes be placed around the lower back area while actually avoiding the meridian points. The blood flow is then normalized to ease the tension caused by the muscle strain. Chapter - 3: Acupuncture Treatment for Anxiety and Depression Synopsis Addressing depression and anxiety is becoming a normal everything for most people today. Either the individual is experiencing this condition or someone connected to him or her is. Therefore the search for the most effective treatment is always foremost in anyone who is in or connected to this situation. Ease The Mind Acupuncture has been known to be able to provide some relief in this area. The holistic approaches that acupuncture advocates are the idea behind the success rate. Acupuncture for anxiety and depression addressed the body, mind, and emotional issues which lead to the negative condition in the first place. Acupuncture is used to create harmony and balance from within using the meridian points. The acupuncture treatment in usually done in parts, addressing various parts of the body, within a 45 minute – 1 hour session. Starting with an inquiry as to the current state of mind of the individual, and then followed by a “reading” of the tongue and pulse. For a period of about 10 minutes, needles are inserted into certain points on the back of the individual followed by other points around the back of the body like the lung area – for arresting any grief issues, the heart area for treating the absence of joy, liver points for anger and depression, and kidney points for fear or shock. Then the patient is turned over and other points are addressed for energy and to settle the spirit. In addressing this, the needles are then placed on the lower arms, the lower legs, and stomach and head areas. Sometimes needles are also inserted into the areas near and around the ears to balance the brain to create a sense of well-being. Most people using acupuncture as a form to find some relief from their anxiety and depression issues attest to feeling lighter, happier, and free after attending these sessions. It should be noted here that sometimes it may take more than a few sessions to achieve the desired results.

Table of Contents Introduction.............. 6 What is a Sales Funnel?................ 7 What You Will Learn................10 Chapter 1: Why Sales Funnels? Understanding the 5 Touches................12 The Alternative..13 The Five Touches............17 Chapter 2: What Constitutes a Sales Funnel?......... 18 The First Touch.......... 18 The Second Touch.. 19 The Third Touch.........20 The Fourth Touch..... 21 The Final Touch......... 23 Chapter 3: Advanced Techniques – Live Video Streaming and More 24 Newer and More Interesting Steps......24 Targeting Your Audience and Finding Leads...............25 Chapter 4: Persuasive Writing and How to Use AIDA in Your Marketing 27 What is AIDA?... 27 How to Use Persuasive Writing............. 30 Urgency and Scarcity............. 33 Chapter 5: Adding Polish and Mixing it Up – The Bit Everyone Forgets 35 Chapter 6: Pricing Strategy for Your Sales Funnel.............. 37 The Free Line...............38 Choosing Prices................40 Chapter 7: Playing the Long Game and Building Trust... 43 Your Mission Statement.............. 44 Content Marketing...........45 Chapter 8: Crucial Tools and Resources That Will Save You Time....... 46 Building Your Sales/Squeeze Pages.46 Webinars and Meetings...............48 Google Analytics.............. 48 Lead Management..........48 Chapter 9: Increasing Conversion Rates..... 51 Investment............ 51 PPC........... 52 Watching Metrics..............53 Building True Fans......... 54 Chapter 10: Choosing Your Products..............56 Acquiring Products to Sell: Your Options........57 Creating Digital Products.....57 Creating Physical Products................ 57 Selling Affiliate Products...... 58 Dropshipping58 Conclusion and Summary.........59 Sample Content Preview As mentioned, there’s a good chance you’ll have encountered different sales funnels in your travel around the web: and you may even have bought products from others through this method. You might have come across a blog and signed up to the mailing list for instance, and then been told to click on the link therein in order to see a free seminar. And then maybe the free seminar asked you to sign up for the next seminar which would cost a little money. And you may have come across it on YouTube too. For example, Tai Lopez is something of an inscrutable business man who is willing to use everything at his disposal to capture new leads and sales – even when that involves a bit of bare-face lying (that’s not his car and not his garage!). But he still employs a sales funnel very well. If you go on YouTube to watch a video, his ad will very often show up. The guy then goes on to talk about his cars or his massive house and this makes you want to watch – even if only because it annoys you. At the end of the video, he offers to show you how to get his three most important tips for making money. And because it’s free, why wouldn’t you click it? Only at this point, you’re becoming more and more involved with his brand and more and more likely to become a paying customer. When you watch this ‘free’ video, which is on his site or channel, you’ll then be told you can get even more information by signing up for a free report. In fact, this report is key to understanding the video. If you do this, then Tai now has your details and the confirmation that you’re interested in what he has to sell! You’ve gone from a ‘cold lead’ (someone on YouTube, targeted based on your video watching choices), to a ‘warm lead’ (someone who has demonstrated an interest) to eventually a ‘qualified lead’. The way Tai does this is a little transparent and a little cynical – but it’s how all the big names operate including the likes of Tony Robbins, Tim Ferriss and Pat Flynn. And it’s exactly what you should be doing if you want to make sales. Note that this doesn’t mean you have to con people like Tai! Just that you need to think about your marketing strategy in steps and stages and understand the psychology of the way you’re dealing with people. What You Will Learn Reading this book, you’ll learn precisely how to employ these kinds of techniques yourself and we’re going to break down all the different tools, resources and tips you need to execute this plan perfectly. What’s more though, is that we’re also going to look at some higher level concepts. You’ll learn how to sell anything, how to write persuasive copy that people simply can’t ignore and how to build a massive following so that you don’t just have visitors and customers – you have loyal fans! Specifically, you’ll discover: • Why sales funnels are THE most effective tool for sales • All the tools and resources you need to construct the ultimate sales funnel • How to target your audience and bring the right people to the first stage of your funnel • How to use persuasive writing to convince people to buy anything • How to engage your audience and build trust and real following • How to maximize conversion rates • How to make people buy from you more than once • How to utilize an understanding of psychology to skyrocket your sales • What the different options are for your sales funnels • How to stand out and be different • And much more! Chapter 1: Why Sales Funnels? Understanding the 5 Touches Imagine if someone came up to you in the street and asked you if you’d like to buy a $5,000 watch. 99.9999% of the time, you would say no to that offer. Why? Well, apart from the fact that you might not want a watch (you are a ‘cold lead’ in that respect), there’s also the small issue of trust, recognition and authority. You don’t know who this person is, you’ve been given no reason to trust them and you’re probably not going to want to hand over any cash. That’s why companies don’t do this. Instead, they give you fliers. Fliers are things you can choose to accept or throw away – but either way, they don’t cost you anything and you won’t feel that you’re being pressured into anything. Other stores do something different: they give away freebies. Walk past Starbucks and you’ll often find them giving away free samples of their new drinks and cakes for you to try. Again, you can easily walk away if you’re not interested and you won’t feel you’re being strong-armed. If you like the free sample though, then you can come in and try whatever else they’re offering. If you try and sell to people right away on your website though, then you’re the equivalent of someone trying to sell thousand dollar watches in the street. And if that’s the only thing you’re offering and the only way that your visitors can engage with you, then they’re just going to say ‘no thanks’ and leave, giving you no way to contact them again and no way to get them back. As you might have guessed, this is a poor strategy! Try to imagine it from their perspective: they have typed ‘fitness tips’ into Google, found your page essentially by accident and now you’re trying to sell them your training program for $500. People do not make decisions on that basis unless they’re loaded with cash. They’ll see you’re trying to sell them, write you off as spam and then leave. The Alternative Now imagine the alternative: the sales funnel technique. They do the same thing: they type in ‘fitness tips’ and they land on your site where they get some great information right away. That information is unique, interesting and useful but at the bottom, it tells the audience that if they want more great tips – your ‘5 Most Powerful Tips’ – then all they have to do is to enter their details to receive your free report. There’s very little reason for them not to do this: you have demonstrated that you’re able to provide value and you’re offering something for free. The only price they pay, is to allow you to contact them in future – but as you will point out, they can always just unsubscribe if they don’t want to hear anything more from you.

Sample Content Preview Using Facebook’s PPC program is one method of continuing your social media momentum and effectively promoting your product or service through creating and maintaining your social buzz. All Facebook advertisements are relegated to the left of the screen, clearly visible to users and visitors of Facebook. PPC programs and their strategic placement help ensure that your advertisement will receive the attention of as many viewers as possible. Facebook’s easy to use PPC tool allows you to get your social ads up and running quickly. Keyword ads grab the consideration of only appropriate Facebook users and help to reel them into investigating your personal Facebook page or that of your business. When a Face-book patron connects with an individual or business all of their friends see this connection in their news feed and here is where you can harness the power of social media as they will most likely check out your profile as well. FACEBOOK A NEW WAY TO COMMUNICATE Social media marketing is here to stay. It is the new way of communicating for both businesses as well as individuals. With all things, there are fans and there are cynics. However, there is no denying its impact. A crucial tipping point in how the world communicates has been passed. Online social media is now mainstream. Nearly everyone has some method of social media be it Twitter or Facebook. Facebook and Twitter have certainly become the main tools by which small businesses and the upwardly mobile engage the outside world. From the rise of Facebook a new method of marketing has developed. Social Media Marketing is now one of the primary means of relating new products and services to the world. Social media is perfect for getting the word out. It is fresh, fast and free. Sure, there is some effort to it after all, you have to Tweet or write on your wall several times daily, but it’s free. Let’s say it again. Free. Facebook allows you to freely contact your friends, family, potential employers and potential customers. You can market yourself or business by establishing an engaging online profile. You have the potential, if you are clever and savvy, to reach out to and influence a wide customer base. Friend people, Write on their walls, Create events that will post to their walls, Comment on someone’s status, Review a movie, Play games, Having fun is now work— how awesome is that? GAMES AND PAY Per Click Companies create games now as a means of advertising their product. For a grand and a half you can create a viral game that reaches literally millions of potential customers. Users may also choose to use affiliate sales links to earn a little extra cash from Facebook. You also have the option to create a Facebook PPC campaign and create an ad that will be run according to keyword searches. Face-book offers you the opportunity to advertise to a broad demographic, and create a series of social actions that will enable you to grow your business across the community of millions. Facebook makes it easy enough for a beginner to set up with its easy walk through and tutor-ial. However, if you are uneasy about starting a campaign yourself there are companies that will help you select the appropriate keywords and demographics. Pay per click is an effective advertising method because you only pay per click, not per view. This is a different approach than say a commercial that people can forward past or leave the room during. You pay for the direction action, or curiosity, of your web user. Whether you want to use Facebook to stay in touch, get a new job, or grow your business customer base, Facebook has the capacity to fulfill your needs if you can just learn your way around a few kingdoms. PAY PER CLICK AND FACEBOOK The usual PPC methodology employed by Google and Yahoo does not translate exactly to Facebook. Facebook is unique among social media tools because it is a site for individuals that also allows companies to establish a minority presence on their site using the Pages functionality. It is, however, first and foremost a social community and companies wishing to do any kind of business on Facebook should realize that straight off. Yes, Facebook does utilize a PPC (paid advertising system) which displays ads on either side of the screen. Facebook was designed, however, to be a method of chatting so marketing and other commercial activity is usually a subset of that. You can build a “promotional presence” on Facebook quite easily. Thinking that you will make a killing using PPC that way would be a mistake. However, any promotional advantage that a company has on Facebook should come first from its pages and second from advertising, and like all social media the goal is to make them talk to themselves. In other words, don’t purchase PPC ads on Facebook if you don’t also have a page. The advantage of social media in general is that the networking aspect to it allows a user to easily target ads at a particular demographic. All advertising methods must utilize the cross-match approach in order to have their ads in front of a specific set of consumers. One of the tricks of social media advertising is understanding user motivations. Social Media is used for chit chat and users are extremely turned off by direct advertising such as PPCs. This is understandable. If someone is performing a search on Yahoo or Google they are looking for something in particular. Such is not the case with Facebook, Twitter, etc. Therefore how you look at adver-tising needs to change. Pay per clicks on Facebook can be useful, but not as much as producing community driven content and event announcements. Understanding this is the key to spending you advertising dollars wisely. If you want a any kind of return on investment then you need to concentrate on both community driven social media content before attempting PPC. One must feed into the next for it to have any monetary impact. Considering that Facebook offers free pages it makes logical sense to utilize them, rather than attempting to meet a pre-existing user demand that comes with keyword based advertising approaches. However, if you are going to go this approach then be savvy and have both a Facebook page and a PPC that links to your Facebook page. You will find that the more that people you grow as “friends” or “fans” the more free advertising you will get. Not to sway anyone against PPCs on Facebook, but if you are going to use them then use them wisely.

Sample Content Preview Chapter 1: What is the Point of Planning for Success? The truth is that a lot of us are discouraged. There seems to be an unspoken system in the world that oppresses people who are not born rich and gives those who already have a lot more and more. Whether this is true or just a common misconception about the way things work, the fact is that anybody, regardless of location or circumstances, can begin to make a plan that will make their lives better. Whether your goal is simply to move out of your house or to start a world changing business, there is nothing that you can’t accomplish if you are willing to really put yourself out there and work hard to do so. Planning can be a tedious process, especially for people who are used to failure and are afraid that all of the efforts that they make will ultimately amount to nothing. This is unfortunately a common mindset, because most of us are inherently discouraged because of the negativity bias in our brains that most humans have. We overvalue the negatives situations in our lives and undervalue the positive situations. That means that happiness and optimism can often take a lot more work than simply succumbing to the negativity that our minds seem to be obsessed with. No matter where you are in life, there is absolutely something worth working toward. There is always room for improvement, no matter how successful you may be already. Instead of fighting against that improvement by denying that you are struggling to make a plan and stick with it, what you can do is accept that you have goals that you want to accomplish, and one of the greatest assets that you have in your favor is your ability to plan something and dedicate yourself to that plan wholeheartedly. Sure, making plans can be scary and dangerous, especially if you put all of your hopes into one basket and you are not flexible or realistic about those goals. You have to expect that challenges will arise and you may find yourself lacking in motivation from time to time. If you are willing to see your goals realistically and plan ahead to make allowances for unforeseen circumstances that will probably be discouraging and frustrating, and there is no reason why you wouldn’t be able to make steady and consistent progress toward achieving your ultimate goal. Why bother planning for success? The question is more like why wouldn’t you? Every day that you are not working towards something meaningful, you are wasting. If you want to make a difference in your life and actually move forward, you have to believe in yourself and your ability to make a change. Reading Planning for Success will show you how! Chapter 2: Are You Willing to Succeed? Oftentimes, when it comes to setting goals, the question becomes “do you have what it takes to succeed?” Planning for Success will never ask that question. In this guide, it is already expected and accepted that everybody has what it takes to succeed. No matter what your circumstances might be, you have the resources within you to become successful. The real question is, are you willing to succeed? Sometimes it takes more than simple willingness. If we find that we are actually afraid of success, that means there is probably something that is causing that fear. Ask yourself these questions: were you encouraged as a child or discouraged? Were you met with success in your adolescence or were you ridiculed or overlooked? When you were able to succeed, did it come with a price? And was that price worth your success? As adults, it can become difficult for us to believe that we will ever be more than what we turn out being. We set up rigid goals and get stuck in stuffy jobs that consume the majority of our time and energy. It can seem impossible to break out of this routine, because it is this routine that allows us to survive. Trying to break out is actually very terrifying. It makes sense that you might be afraid of success. In fact, most people are for one reason or another. Sometimes, it can help to talk to a qualified professional about what is holding you back, while other times you can begin to evaluate yourself without that type of help and ask yourself important and introspective questionsso that you are truly willing and able to face your demons head on and walked down the path for success. When you become willing to succeed, that means that you are willing to take on whatever comes with it. You are willing to sit down and figure out the plan that you need in order to follow your goals all the way to the end. Sometimes this can mean making sacrifices, and that is another thing that many people are afraid of or unwilling to do. Rather than spending leisurely Saturday nights out drinking, you might find that it is more productive to spend your time working toward your goal. Or maybe instead of watching hours and hours of television, he realized that it is more productive to start taking the steps that you need to take in order to cross off your many goals from your list so that you are beginning to fill in the puzzle pieces that make up the big picture. All great things require some iota of sacrifice. If you want to accomplish something big, you can’t expect it just to fall out of the air and into your lap. Fortunately, by reading Planning for Success, you will be equipped with the motivation and the tools and resources that you need to make the sacrifices worthwhile and work toward something that only you can accomplish.