Table of Contents Introduction ............ 5 Simple Methods to Obtain Your Leads 6 Opt-In Leads ....... 6 Survey Leads ....... 7 Mailing and Subscriber Lists ............ 8 Building Your Own Mailing List ............ 9 Avoiding Mistakes When Creating A List ........................ 10 Don’t Bulk Email Customers .......... 10 Don’t Fall for Guaranteed Traffic Scams ..................... 11 How To Design Subscriber Pulling Web Pages ................ 12 Personalization . 13 Offering A Free Gift ........................ 13 Convert Subscribers into Paying Customers ................... 16 “One-Time Offer” Tips ....................... 18 Double Opt-Ins ..... 19 Advantages of Double Opt-Ins ....... 20 Maintaining Your Subscribers ............ 21 Proper Usage of Autoresponders ...... 21 Using E-Zines to Maintain Your Lists .. 22 Advantages and Disadvantages of eZine ..................... 23 How to Choose an eZine Topic ...... 24 Conclusion ............ 25 Sample Content Preview Opt-In Leads Opt-In Leads refer to collecting subscriber data through autoresponder systems. For example, you might have a subscription form on your website where users enter their name and email address, directly allowing you to save that information and contact them in the future for products that are related to the website they’ve opted-in/subscribed for. Of course, most of the time, people won’t just enter their information freely. You have to encourage them to do so by creating a “win-win” situation. By providing them with a bonus, like a product that solves a problem they might face, you are offering them a “win”, and their contact information will provide you the “win”. You can include as a bonus for opting in an eBook, report, etc. Use online services in order to generate leads on a continuous basis. Survey Leads Another approach to driving leads is to collect contact information through a survey on your website. People usually like to express their opinions, measured in this case through a survey, so you would have a better reach using this method. There are, however, people that don’t. For those, you could employ simple advertising tactics like expressing the benefits of them filling out the survey form. You could also tell them that their contribution will improve the content they are requesting access to. Or you could do weekly giveaways and people who complete the survey will be automatically registered for the giveaway. Giveaways are a great way for persuading people to give you their contact information. We’ll talk more about free gifts later on. Make sure the benefits, especially if you apply the giveaway case, are really good so your customer can’t refuse the offer. This is a very simple way advertisers produce new leads. Mailing and Subscriber Lists We’ve talked about building a list earlier, which will guarantee you a greater reach when advertising your product on the internet to a list of people that are interested in new developments for a specific field. In this chapter we will take a closer look at ways of building your subscriber list. A lot of newcomers prefer simpler tactics like buying pre-made subscriber lists from 3rd parties. Even though this might seem as a great way to kickstart your business, it isn’t. These lists usually contain people who didn’t want to have their contact information shared with others, and you contacting them will make them resent you. They might even flag your emails as spam or report your website, which in return would mean a steady decline for your online business. Buying pre-made subscriber lists is a big no-no! Make sure you create your own.. You see, 3rd party mailing lists are usually collected by companies using automated tools. They are usually not specific either, so people that subscribe to websites from various topics will be all bound in the same list, thus having ~10% of the mailing list with customers interested in your topic, to which there is a 50% chance they will be interested. Building Your Own Mailing List As I’ve said earlier, don’t rely on 3rd party mailing lists and instead create your own. This will not only save you from potential problems you might encounter because of angry people, but it will also guarantee that any success you have is all because of you. A mailing list is a sure-fire way to achieve large-scale sales. You might ask yourself why do you need to make your own mailing list and the answer is simple: studies show that in order for a product to be sold it needs to get into the attention space of the customer for at least 7 times. Adjusting this to a website instead of a physical store, you need your customer to return to your website several times, and the best way of doing that is by collecting his contact information and emailing him once in a while about topics that he’s interested in, so he’ll return to your website.

Table of Contents Self-improvement & Success – Hand in Hand 5 The Importance of Improving Yourself 7 Building Your Self-Esteem 8 Spiritual Growth: the Spiritual Challenge of Modern Times 10 Motivation: The Heart of Self-Improvement 13 Unlocking Your Self Improvement Power 15 Crash Course 7-Day Program to Self-Improvement 17 10 Inspirational Self-Improvement Quotes 19 Sample Content Preview obviously know that you are interested in the process of self-improvement. Lend her your ears for comments and criticisms and don‟t give her answers like “Don‟t exaggerate! That‟s just the way I am!” Open up your mind and heart as well. And in return, you may want to help your friend with constructive criticism that will also help her improve her self. One of Whitney Houston‟s songs says “Learning to love yourself is the greatest love of all.” True enough! In order to love others, you must love yourself too. Remember, you cannot give what you do not have. Before telling other people some ways on how to improve themselves, let them see that you yourself is a representation and a product of self-improvement. Self-improvement makes us better people, we then inspire other people, and then the rest of the world will follow. Stop thinking of yourselves as second-rate beings. Forget the repetitive thought of “If only I was richer… if only I was thinner” and so on. Accepting your true self is the first step to self-improvement. We need to stop comparing ourselves to others only to find out at the end that we‟ve got 10 more reasons to envy them. We all have our insecurities. Nobody is perfect. We always wish we had better things, better features, better body parts, etc. But life need not to be perfect for people to be happy about themselves. Self-improvement and loving yourself is not a matter of shouting to the whole world that you are perfect and you are the best. It‟s the virtue of acceptance and contentment. When we begin to improve ourselves, we then begin to feel contented and happy. Building Your Self-Esteem So how do you stay calm, composed and maintain self-esteem in a tough environment? Here are some tips you may to consider as a starter guide to self-improvement. Imagine yourself as a Dart Board. Everything and everyone else around you may become Dart Pins, at one point or another. These dart pins will destroy your self-esteem and pull you down in ways you won‟t even remember. Don‟t let them destroy you, or get the best of you. So which dart pins should you avoid? Dart Pin #1 : Negative Work Environment Beware of “dog eat dog” theory where everyone else is fighting just to get ahead. This is where non-appreciative people usually thrive. No one will appreciate your contributions even if you miss lunch and dinner, and stay up late. Most of the time you get to work too much without getting help from people concerned. Stay out of this, it will ruin your self-esteem. Competition is at stake anywhere. Be healthy enough to compete, but in a healthy competition that is. Dart Pin #2: Other People’s Behavior Bulldozers, brown nosers, gossipmongers, whiners, backstabbers, snipers, people walking wounded, controllers, naggers, complainers, exploders, patronizers, sluffers… all these kinds of people will pose bad vibes for your self-esteem, as well as to your self-improvement scheme. Dart Pin #3: Changing Environment You can‟t be a green bug on a brown field. Changes challenge our paradigms. It tests our flexibility, adaptability and alters the way we think. Changes will make life difficult for awhile, it may cause stress but it will help us find ways to improve our selves. Change will be there forever, we must be susceptible to it. Dart Pin #4: Past Experience It‟s okay to cry and say “ouch!” when we experience pain. But don‟t let pain transform itself into fear. It might grab you by the tail and swing you around. Treat each failure and mistake as a lesson. Dart Pin #5: Negative World View Look at what you‟re looking at. Don‟t wrap yourself up with all the negativities of the world. In building self-esteem, we must learn how to make the best out of worst situations.

Table of Contents Top Affiliate Tactics: Introduction 5 Using Classified Ads 5 Leveraging with E-zine Advertising 7 Solo Ads – Outmoded or Back in Style? 8 The Cheapest, Fastest Way to Advertise on the Internet: Forum Posting 10 Using Traffic Exchanges to Promote Affiliate Programs 11 Social Networking Sites For Affiliate Marketing 13 Generate Traffic and Affiliate Sales with Free Viral Reports 15 Build Your Own Mailing List… Even Though You’re an Affiliate! 16 In Closing 18 Sample Content Preview As long as you post classified ads in the proper section, you can do it completely free of charge. Additionally, you can do this on each of the craigslist sites for the metropolitan areas in the United States. Another place you can post free classified ads is Yahoo. You can find this feature at the following URL: https://classifieds.yahoo.com/. Again, as long as its on topic, you can post a classified at for whatever you want. Now, with this in mind, you will want to consider the best way in which you can construct your classified ad. I personally suggest creating a headline or first line that uses psychological triggers. Remember! With classifieds, you're not paying by the click. It's either free or you're paying for a certain period of time or impressions, so your goal should be to generate as many clicks as possible, so use words like “cheap,” “free,” “proven,” and “shocking” to draw attention to your ad. Once you have successfully drawn attention to your ad through the headline, you will then want to seal the deal by providing viewers with a reason to click through, provided that your affiliate product is something they will want to buy. You can do this by explicitly stating a quantifiable benefit in the second line of the classified ad – and then stating a crucial feature in the third line. Once you have gained some experience posting ads on free classified ad mediums, you will want to move on to major electronic publications, including large e-zines and authority sites; however, before you do this, you could be confident in the classified ad and your conversion rate. Leveraging with E-zine Advertising Warning! If you're ever bored and want to stir up some trouble, go to an Internet marketing forum and post a question asking how well E-zine advertising fares in comparison to other marketing methods. The answers you get are likely to be diametrically opposed. This is not only because each marketer has his own product to sell – and it is in his best interest to justify the purpose of that product – but it is also because there has been a genuine debate raging for the past few years about the effectiveness and direction of E-zines and E-zine advertising. There are those who posit that E-zine advertising is dead or is near the bottom of a very steep decline. They see the average person as being overwhelmed by superfluous emails on a daily basis – some coming from friends and others coming from businesses and E-zines. In their eyes, this amounts to a continuing decrease in attention paid to any emails that look business related, even if they specifically subscribed to them. Additionally, they argue that many people forget that they joined lists and eventually begin to ignore emails coming from that address. And all of this is true – which is precisely why it is important to take it into consideration when you are conducting E-zine advertising campaigns. So how can you effectively advertise in E-zines and reap a profit from affiliate products? There are a number of different ways, of which, I will cover three below: 1. Target E-zines that are related to your specific affiliate product. Create a viral report that is related to your affiliate product (as we discussed in the previous lesson). Purchase sponsor ads in reputable E-zines – and send all of those interested to a page where they can download your viral report for free. This report will have an embedded affiliate link, which will generate sales on your behalf. 2. Create a persuasive solo ad. Again, start off by purchasing solo ad space in cheaper E-zines – ones that are responsive, but have a low subscription count. Test your solo ads to determine your approximate conversion rate with the given affiliate product. Once you have a rough handle on your profit margin, attempt to market your solo ads in larger publications, including e-zines with subscriber bases of over 100,000. Keep in mind that this will be expensive, but it will also pay off if you did your homework in the previous steps. 3. Last, consider targeting high-end online publications with your ads. These will include ones that don't normally include their sites in E-zine directories, such as authority sites that publish a monthly E-zine in PDF format. These often have high response rates and will similarly draw the best response if you use them correctly.

Sample Content Preview 2. ZenHabits https://zenhabits.net/55-ways-to-get-more-energy/ ZenHabits is a brilliant website that is all about improving your mental and physical wellbeing through old zen methods. Not only are many of its recommendations backed with solid science, they have also been practiced for hundreds of years. 3. Health.com https://www.health.com/health/gallery/0,,20653367,00.html Health.com is more of a health magazine and less of a medically accurate database. However, that doesn’t mean that it’s useless by any means. In fact the link above is for a great article they produced about increasing your energy when you’re struggling to find motivation and energy. 4. Reader’s Digest https://www.rd.com/slideshows/13-ways-to-boost-your-work-energy/ Reader’s Digest has produced a slideshow on 13+ different ways to boost your productive energy. This page includes many different tips and also productivity tools that you can use today to become more energized and work more effectively. Tools For Energy Management 5. Sleep Cycle Alarm Clock https://itunes.apple.com/us/app/sleep-cycle-alarm-clock/id320606217?mt=8 The Sleep Cycle Alarm Clock is a super useful app which is there to basically track your sleep schedule. As you sleep it will monitor the phases of sleep you are in and then wake you up close to your desired time, when you are in your lightest sleep phase. This will prevent you from waking up feeling tired, and is the most natural way for your body to wake up. 6. Evernote https://evernote.com/ Evernote is the equivalent of an online notepad. This sophisticated tool is there to allow you to keep track of everything you’re doing. So, how is this related to energy? Well, if you can properly keep track of everything you’re involved with then you’ll be able to use less energy monitoring it.

Table of Contents Protecting Your Computer’s System 5 Fighting Spam 6 Spyware & Adware 8 Phishing & Identity Theft 12 Computer Viruses… And Anti-Viruses 18 Protection You Can Afford 22 Sample Content Preview Here are a few examples of commonly seen spyware programs: (Please note that while researchers will often give names to spyware programs, they may not match the names the spyware-writers use.) CoolWebSearch, a group of programs, that install through “holes” found in Internet Explorer. These programs direct traffic to advertisements on Web sites including coolwebsearch.com. This spyware nuisance displays pop-up ads, rewrites search engine results, and alters the computer host file to direct the Domain Name System (DNS) to lookup preselected sites. Internet Optimizer (a/k/a DyFuCa), likes to redirect Internet Explorer error pages to advertisements. When the user follows the broken link or enters an erroneous URL, a page of advertisements pop up. 180 Solutions reports extensive information to advertisers about the Web sites which you visit. It also alters HTTP requests for affiliate advertisements linked from a Web site. Therefore the 180 Solutions Company makes an unearned profit off of the click through advertisements they’ve altered. HuntBar (a/k/a WinTools) or Adware.Websearch, is distributed by Traffic Syndicate and is installed by ActiveX drive-by downloading at affiliate websites or by advertisements displayed by other spyware programs. It’s a prime example of how spyware can install more spyware. These programs will add toolbars to Internet Explorer, track Web browsing behavior, and display advertisements. How Can I Prevent or Combat Spyware? There are a couple things you can do to prevent spyware from infecting your computer system. First, invest in a reliable commercial anti-spyware program. There are several currently on the market including stand alone software packages such as Lavasoft’s Ad-Aware or Windows Antispyware. Other options provide the anti-spyware software as part of an anti-virus package. This type of option is offered by companies such as Sophos, Symantec, and McAfee. Anti-spyware programs can combat spyware by providing real-time protection, scanning, and removal of any found spyware software. As with most programs, update your anti virus software frequently. As discussed, the Internet Explorer (IE) is often a contributor to the spyware problem because spyware programs like to attach themselves to its functionality. Spyware enjoys penetrating the IE’s weaknesses. Because of this, many users have switched to non-IE browsers. However, if you prefer to stick with Internet Explorer, be sure to update the security patches regularly, and only download programs from reputable sources. This will help reduce your chances of a spyware infiltration. And, When All Else Fails? Noticed I said “when” and not “if”? As spyware is growing in destruction and it covers easily more than 90% of the computers (that’s you and me, 9 in 10!), the only solution you may have is backing up your data, and performing a complete reinstall of the operating system! Phishing & Identity Theft Who hasn’t received an email directing them to visit a familiar website where they are being asked to update their personal information? The website needs you to verify or update your passwords, credit card numbers, social security number, or even your bank account number. You recognize the business name as one that you’ve conducted business with in the past. So, you click on the convenient “take me there” link and proceed to provide all the information they have requested. Unfortunately, you find out much later that the website is bogus. It was created with the sole intent to steal your personal information. You, my friend, have just been “phished”. Phishing (pronounced as “fishing”) is defined as the act of sending an email to a recipient falsely claiming to have an established, legitimate business. The intent of the phisher is to scam the recipient into surrendering their private information, and ultimately steal your identity. It is not at easy as you think to spot an email phishing for information. At first glance, the email may look like it is from a legitimate company. The "From" field of the e-mail may have the .com address of the company mentioned in the e-mail. The clickable link even appears to take you to the company's website, when in fact, it is a fake website built to replicate the legitimate site. Many of these people are professional criminals. They have spent a lot of time in creating emails that look authentic. Users need to review all emails requesting personal information carefully. When reviewing your email remember that the "From Field" can be easily changed by the sender. While it may look like it is coming from a .com you do business with, looks can be deceiving.

Sample Content Preview There are plenty of innumerable home based business opportunities on the Internet today. All of them claim to be the pathway to easy success and unimaginable wealth. However, any intelligent entrepreneur will know that the only way to generate a wealth creation system is by marketing and distributing an exceptional high quality product. Real estate, stock market and network marketing are only a few of the fields one can exploit in order to build a wealth creation system. However, one must never ignore direct sales industry, which always helps to garner immense wealth in a short amount of time, if one knows how to deal with it properly. There are three main factors which distinguish online direct sales opportunity from the rest, which are thus influencing more and more individuals to take up home based business opportunities seriously. When it comes to direct sales, the quality of the product becomes the most important factor. It is thus advisable for you to not get involved in businesses which provide you only with opportunities, and no product or service. Always opt for real value, which will enable you to cater to the needs of the appropriate customers, and thus open the gateway to success. You must always try to work with companies which always try to be innovative, and at the same time is adept at creating a market for unique products which satiate the unfulfilled demands of the customers. Your next tool for acquiring enormous Internet wealth is your compensation plan. After having selected an immediate cash program, try to keep your profits immediately after your automated website closes a sale for you. You do not need to bear with any modified pass ups in order to qualify for full commissions. The ideal company will pay you huge commissions immediately and directly, instead of making you either pass it on to your sponsor or paying you only a couple of cents of dollars when the product is sold. Another important factor is your support system. Though an ideal business model will do the majority of explaining, selling and closing for you, there is no 100% automated system to this date. Thus, if you are new in the business, you will need a good support system for answering questions you will be faced with. You can learn while your sponsor, who will be earning matching commissions with you, closes the sale for you. The sale will be closed for you whenever the direct sales company makes a conference call presentation, and the system will automatically take care of things in general. Remember these three factors while opting for an Internet based home business in order to develop a wealth creation system. Remember that any serious and committed individual can shine and succeed in this field. The Ultimate Marketing Secret There are many ways of advertising a product in the market. One of the most effective ways is High-Ticket Marketing. This type of marketing basically sells the intrinsic value of a commodity instead of the actual product. The medium for such marketing is mainly the World Wide Web. The easiest way to advertise products are through pop up ads. These are windows that open when certain websites are accessed attracting web traffic towards the item concerned. The pop up may contain a brief information about the product, and steps to purchase it if one wishes to.

Sample Content Preview 2. Follow Wonk https://moz.com/followerwonk/ Followerwonk helps you explore and grow your social graph. - Dig deeper into Twitter analytics: Who are your followers? Where are they located? When do they tweet? - Find and connect with new influencers in your niche. - Use super-actionable visualizations to compare your social graph to others. - Easily share your reports with the world. 3. HootSuite https://hootsuite.com/ On the subject on social media, you may want to also use HootSuite. You can connect with over 35 popular social networks in one dashboard. HootSuite is also a great tool to schedule posts, and can syndicate with multiple social platforms. 4. Kim Garst @BoomSocial

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Kim Garst is a leader when it comes to social media marketing. Follow her blog to learn more on how to use social media in your business. She is a regular Periscope user. 5. IFTTT https://ifttt.com/ With IFTTT you can automate your social media tasks such as if you post a photo on your Facebook Page, it will save a copy to your Dropbox folder. You have the flexibility to create what they call “recipes”. 6. Alex Khan https://alexkhan.tv/ A serious Periscope user who teaches viewers how to effectively use Periscope in their business. 7. Shareaholic https://shareaholic.com/publishers Shareaholic offers tools for integrating social media into your website or blog easily. You’ll find share and like plug-ins for your blog.

Table of Contents Introduction Infamous Question #1: Are all Resell Rights products the same in terms and conditions? 7 Infamous Question #2: What is the difference between Resell Rights & Pvt. Label Rights? 9 Infamous Question #3: How do I compete with other Resellers who own the same product? 10 Infamous Question #4: What Ways Can I Profit from Resell Rights products? 11 Infamous Question #5: What Should I Look for in a Product before Purchasing Its Rights? 12 Infamous Question #6: Where are the Best Places to Search for Quality Products to Resell? 14 Infamous Question #7: How do I market a Resell Rights product? 16 Tips and in Closing 17 Sample Content Preview Many people are confused about the difference between resell rights and private label rights. Several mistakenly think that they are the same thing, and this is not so. It is easy, however, to understand how the two terms can be confusing. If you have resell rights, you have the right to resell the product, in conjunction with the terms and conditions set forth in your license, as is. This means that you cannot alter or edit the product in any way, and you cannot put your name on it as the author. If you have private label rights, however, you can edit and alter the product as you see fit, and you can even put your own name, or your company’s name, on the product as the author. You can change words, chapters, graphics, add to the product, break the product down into several different products – whatever you choose to do. Because you have more freedom with private label rights, these types of products generally cost more to purchase the rights for. Some products even have two options when you purchase them: resell rights or private label rights. In fact, you can use your private label rights products and sell the resell rights to others, after you have changed the product and put your name on it. There is also a difference between resell rights and master resell rights. Resell rights simply give you the right to resell the product, while master resell rights allow you to resell the product and the resell rights! Again, it is easy to see how one could be confused with these various terms. However, if given the choice, always go for the private label rights. This will allow you to have a product of your very own, without actually having to create one yourself. Most private label rights licenses give you much more leniency. Infamous Question #3: How do I compete with other Resellers who own the same product? Answer: Many people avoid resell rights products simply because they believe that they cannot compete with other resellers who are selling the same product, or they feel the market for that product may be flooded due to the fact that there are a great number of other resellers. However, if you really think about it, most people purchase resell rights, and have no intention of reselling the product – they simply wanted the product. Others purchase resell rights to sell the product, but honestly don’t know how, or don’t use very effective marketing techniques. In fact, 90% of the people who hold the same resell rights that you hold are doing it wrong. You must also consider the market. While it is harder to sell Internet Marketing related products, selling non-Internet Marketing products is easier than you think. The reason it is harder to sell Internet Marketing products is because most of the other resellers will in fact be Internet Marketers who do know what they are doing. First, you must increase your marketing efforts. By doing more, you will put yourself well ahead of the 10% that are actually marketing the product correctly. Find new markets for the product and new ways to reach them. Consider holding teleseminars or joint venturing with other marketers who have large subscriber lists. Next, make your package more attractive than other people’s. You typically will not have the right to change the product, but that doesn’t mean you can’t change the offer. Use other products as bonuses, as long as you have the right to give those products away. Beef up your package, and you will pull ahead of the competition quickly. Also, change your sales letter. Don’t use the same sales letter that other resellers are using. Make yours unique. Infamous Question #4: What Ways Can I Profit from Resell Rights products? Answer: There are many ways to profit from resell rights products. The first way, of course, is to simply resell the product. However, there are ways that you can realize even more profits. It just takes a little thought and creativity. When you sell the product, have an additional product or products to sell as an upsell or backend product. For instance, sell the resell product at 39.95, then have an upsell, or a related product, that you offer either on your order page for an increased price, such as 49.95 or 59.95. Your upsell could even be a membership website, for which you would collect monthly membership fees from your customers. You can also advertise a backend product on the thank you page. This is a product that is offered after the purchase of the original product is made, for a different price. Backend products can cost more than the original product, the same, or even less. You can also profit more from your resell rights products by repackaging it, including more products, and raising the value of the package – which in turn raises the price. If you have master resell rights of the product, which allows you to sell the resell rights as well, you can create a nice package of various related products and sell resell rights to that package as well. You could even simply sell the product, or give it away if you are allowed to do so, in order to use a squeeze page to collect quality leads. A large list of quality leads opens many profitable doors. For instance, you could enter into joint venture deals to sell high ticket products to your list, or rent your list out to other companies for a fee.

Table of Contents SEO Basics ..... 3 The Basics .. 3 Determine And Monitor Your Search Standings ........... 3 Check In To It ............. 3 Research Keywords And Know Where They Go ........... 4 Research .... 4 Know How To Use Internal Links .. 5 Using Links 5 Create A Site Map ......... 5 Map It ........ 6 Make Search Friendly URLs ........... 6 URL’s ......... 6 Know What To Avoid .... 7 Stay Away From This . 7 Using Image Descriptions .............. 8 Description 8 Make Sure You Have Fresh Content ............. 8 The Material .............. 9 Use Social Media And Technology 9 The Tools ... 9 Final Words . 10 Sample Content Preview Making it a periodic practice to check the referral logs to track the visitor’s movements within the site and the search terms that are being popularly used to find the site is encouraged. Being committed to the process of determining and monitoring the search standings is also something that should be considered in a rather long term time frame. This is because most of the results and information gathered can only be useful and effective if done for a reasonable amount a time to ensure the accurate gauging exercise in possible. Understanding that the material gathered is not beneficial is looked upon as a onetime solution or general idea of the overall picture being presented. Having clearly defined goals will also better facilitate the monitoring exercise as the SEO efforts will be better managed. Using suitable web analytics software would be advised at this stage to create a clearer picture of what is working and what is not. Monitoring the page yielding traffic is also a metric that determines how well the page at the specific site is able to drive search engine traffic to it. As a webhost it is a pivotal element to the success of the page to ensure its visibility to the search engines, to draw the new traffic to the site as often as possible. Research Keywords And Know Where They Go The harness SEO optimization there is nothing worse than using the wrong keywords, keywords that are ambiguous and misleading and keywords that are ineffective. The choice of keywords greatly dictates the traffic flow to the site thus creating the desired SEO ranking. Research Keyword research is vital to any search engine optimization campaign and every exercise targeted at the site should take this into account. Potential viewers may not be able to find the individual’s site if the connective keywords are not used. Also using keywords that are deemed popular but have no connection to the material featured at the site will also pose problems as the visitors will eventually catch on to the ploy and perhaps take action against the site. This kind of bad “publicity” is definitely not needed or encouraged. Targeting the wrong keywords would also put at risk the cost invested into the endeavor as it would basically mean that the money being used would not produce the desired traffic interest to the site. This would then render the whole exercise a waste of valuable time, resources and energy. Staying competitive through the use of proper keywords that are relative to the material should be the target of the keyword choosing exercise. Discarding misconceptions would perhaps be the first way to tackle the keyword research exercise. Most webhost make the mistake of having a preconceived idea of what the popular keywords should be that would draw the traffic to the site. This may not happen as imagined due to the fact that the host is making this assumption or choice based on what he or she perceives the visitor would key into the search. Looking at the keyword search from a wider perspective would be better and more beneficial. Know How To Use Internal Links Using tried and true methods to optimize the chances of getting traffic to a site should always be extensively explored for its benefits obvious or otherwise. Therefore looking into the possibility of using internal links to enhance interest in a site is definitely worth the effort. Using Links Most seasoned internet marketers know only too well the benefits of using internal links which links one page to another within their site. This facilitates efficient and quick access to information at the site without too many complicated processes. Below are some points to consider which may assist in understanding the use of internal links: Internal links are considered anchor text that should ideally be created using important keywords. These keywords are what are going to identifies as the links between the homepage and the topic page thus the keywords chosen should have a high connective element or value to the site. If the words in the internal links correspond with those of the home page then the Google search will place a higher ranking rate which will then enhance the search result exercise for the prospects. Avoid using the term “click here”. Although it effectively informs the viewer of where to go for further information, it would be more enticing to use actual keywords that are connective to the material about to be viewed. This would definitely increase the possibility of the viewer deciding to venture further into the site, especially if the words chosen are attention grabbing. Most homepages have the highest ranking status of the site, thus using the links from this area should be done is a wise and careful fashion in order not to overuse or underuse this positive element.

Sample Content Preview Then, we have experts advising us to eat more protein, eat less protein, eat more carbs, fewer carbs, to take supplements or not to. Who's right? For those of us looking to improve our nutritional health, how do we navigate through this maze of contradicting information? Whom should we believe? How can we make healthy nutrition changes to our diet that really work and more importantly, give us lasting results? The bottom line is this: a healthy diet starts with putting a number of basics into place that last for life. These basics involve simple changes and additions to your diet that impact long-term health and improve overall fitness. It's that simple and nothing else will work. These changes will breed lasting healthy eating habits. This is the foundation for overall health and wellbeing. Whatever else you choose to do health-wise, it will be based on this solid nutritional foundation that in itself is transformative. This book offers 7 simple tips that you can easily accommodate into your diet to feel and look better in a matter of weeks. Don’t be fooled by their simplicity. They are very powerful indeed. Let's jump right in. Tip #1 – Curb Sugar Cravings by Eating Certain Foods Sugar is toxic. It's one of the most harmful things we can put into our bodies. We all know that and health experts have been warning us of the health risks associated with consuming too much sugar for years. The problem is that many people have an incurable sweet tooth. And when those sugar cravings hit us, the last thing on our minds is our health or what experts are telling us - we need that sugar fix! Now, eliminating sugar completely from your diet is recommended but it's not a realistic option except for the super strong-willed. Let's be honest. We will continue to crave doughnuts, pastries, and other goodies. The key is to manage those cravings so that they don’t become an obsessive habit. Therefore, the second-best option is to control sugar cravings by adding certain foods to your diet. The following foods are known to curb sugar cravings by providing your body with healthy natural sugar. Make sure to eat them on a daily basis. Almost immediately, you will notice that your cravings for sugar become less and the intervals between them longer. 1. Vegetables All vegetables contain natural sugars even though not all of them are sweet to the taste. If you prefer sweet-tasting vegetables, you have a wide range of options. Sweet corn, peas, yams and beetroot are just a few. Heap your plate with an assortment of vegetables every day and watch those sugar cravings go down! The great thing is that most veggies, especially leafy greens are very low in calories and high in vitamins and minerals. The more you eat, the better you'll be able to manage that sweet tooth while filling your body with health-boosting nutrients. There's no better way to boost overall health, strengthen immunity and bust sugar cravings at the same time. 2. Berries These diminutive fruits have a lot going for them but sadly, are often overlooked in our diets. In fact, they are so high in nutritional content that they are classified as 'superfoods'. You should be eating more of them on a daily basis anyway. Berries are loaded with healthy, natural sugar and some, like ripe cherries, blueberries and raspberries are very sweet as well. Let's not forget that berries are also one of the best sources of cancer-fighting antioxidants and other essential nutrients. Berries are so versatile that you can easily include them in your daily meals for an all-natural sugar high. Keep them on hand and have them as a healthy snack when you crave something sweet. Try Greek yogurt topped with your favorite berries and a spoonful of natural honey. This is a great snack to bust the most stubborn sugar craving. 3. Dark chocolate The great thing about dark chocolate is that it contains the same richness as milk chocolate but a fraction of the sugar and calorie content. One or two squares will immediately satisfy any craving for sugar. Studies have also suggested that dark chocolate is good for both heart and brain health, so feel free to indulge, in moderation, of course! 4. Cinnamon This deliciously sweet spice is known for curbing sugar cravings, perhaps because it's mentally associated with pastries and desserts. Sprinkling some cinnamon on a bowl of fresh fruit or Greek yogurt will give to the feeling that you've consumed a rich dessert and will keep you satisfied for hours. 5. Honey This natural sweetener is another much-overlooked food in many diets. A spoonful on your morning oatmeal or as a topping on yogurt, peanut butter or crackers or toast will satisfy your sweet tooth for hours. Try sweetening beverages such as herbal tea with honey instead of sugar. It's an acquired taste, but some people find it delicious. In addition to its rich, natural sweetness, honey has been known since the earliest times for it regenerative and healing properties. Talk about killing two birds with one stone!