Sample Content Preview 3. SEO Book Keyword Tools https://tools.seobook.com/keyword-tools/ A range of research and suggestion tools you can use for free. 4. Wordtracker https://www.wordtracker.com/ A powerful tool for finding high-performing keywords in minutes. 5. WordStream’s Keyword Research Tool https://www.wordstream.com/keyword-research-tool WordStream offers keyword research tools that you can use. 6. Moz.com’s Guide On How To Do Keyword Research https://moz.com/beginners-guide-to-seo/keyword-research Moz.com is an authority when it comes to search engine optimization. Read their free guide to get started on keyword research. 7. Quantcast https://www.quantcast.com/ Quantcast provides detailed analytics and insights of the demographics of a site.

Table of Contents Article Marketing Explained 5 The 4 Things ALL Articles Must Have 7 How to Create an Outline For All of Your Article 9 5 Easy Ways To Get Your Creative Juices Going 10 What to Do Before Submitting To Article Directories 12 Red Hot Tips To Get Your Articles Read 14 Writing a Resource Box that Makes People Click 16 If You Hate Writing Articles… 18 Sample Content Preview If you think you are wasting your time writing these articles, fast forward to the time when you will see them printed and wide-spread on the Internet. Not to mention the sudden attention and interest that people are giving your website and your products or services. Try writing some articles and you will be assured of the sudden surge in site traffic, link popularity and interest. Before you know it, you will be doubling and even tripling your earnings. Nothing like getting benefits for something you got for free! The 4 Things ALL Articles Must Have The importance of articles in today’s websites and Internet based companies are immeasurable. They dictate a lot in the success and the drive of traffic into one’s site. It has become a key element in making a site work and earns a profit. A website operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site. Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well. But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well written article will catch the eyes and interest of your customers and keep them coming back for more. They would also be able to recommend your site to others. Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site. Keywords and Keyword Phrases. An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera). It could be anything they want. The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able t have articles about cars and their parts. There are many tools in the Internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out. You can use this tool to determine what keywords to use and write about. Keyword Density Know that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to “feel” its presence. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site. Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines. Good Article Content Like what is stated above, you cannot just riddle an article with keywords. They must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.

Sample Content Preview An autoresponder service will allow you to create your email lists and add email sequences that will be delivered automatically when someone joins your list. There is also a broadcast feature with these services where you can manually create an email and send this to all of your subscribers whenever you choose. We recommend that you use an established autoresponder service that has a good track record. Email deliverability is everything so you need to choose an autoresponder service that has high deliverability rates. If your subscribers do not receive your emails, they cannot respond to them! In our opinion, the best autoresponder services are provided by Get Response and Aweber. Both of these services have high rates of email deliverability and many great features that you can use. With both of these services you will pay around $15 to $20 a month to get started. As your email list grows you will have to pay a higher monthly fee. You may see a lot of advertising for cloud autoresponder services that are available for a one-off payment. These sound like a great deal until you realize that you need to use an SMTP service to send your emails and this can work out more expensive than a conventional autoresponder service as your list grows. When you first use your autoresponder service you will need to create a list to add your email contacts to. Usually you can create as many lists as you want. Once this is done you will be able to create a web form or an opt in form that you can add to your landing pages to capture the email addresses of your visitors. This is all very easy to do. Your landing page is critical to obtain new subscribers to your email list. It needs to look professional and provide all of the benefits of your free incentive so that visitors to the page will want to get it immediately. A squeeze page contains a headline, a sub headline, usually a bulleted list of benefits, an image of your incentive and your opt in form. When a visitor arrives at your squeeze page they will only have two choices: Join your email list Lave the page You do not want any other distractions on your squeeze page. If you provide links to your terms and conditions and privacy pages (which you should), then arrange this so that they open in a new tab so that your visitor does not have to leave the squeeze page. The best squeeze pages can provide very high conversions. If your incentive is what your audience wants and the copy you have used on the page gets them excited then you are going to have a lot of success here. A landing page is different to a squeeze page. You will need to use a landing page if you are going to use PPC or social media advertising services which we will discuss later. Your landing page will contain your email opt in form but it will have a lot more content on it than a squeeze page. It is a good idea to tell a story with your landing page and also you can provide statistics that will encourage your visitors to sign up for your email list. Your visitors need to relate to the story on your landing page. Maybe they are facing a problem in their niche and you tell them how you overcame the same problem. Full details are available in your incentive. You can use video in your landing page if you want. People prefer to watch videos these days so create a video that tells the same story. Provide the story in text format as well for those that prefer to read and to keep the advertising platforms happy. As with a squeeze page, you need to only give your visitor two choices which is to sign up for your email list or leave the page. You can find examples of these landing pages and squeeze pages online. It is highly likely that your competitors will have an email list and use landing pages to achieve these. Don’t copy what they do. Just use these examples for inspiration. Before you start to drive a lot of traffic to your landing pages it is best if you test them first. One of the easiest ways to do this is to create a pay per click (PPC) campaign with Google or Microsoft. In order to do this, you will need to perform some keyword research for your niche. You can use the free Google Keyword Planner tool for your keyword research. Think about the main keyword term that describes your niche such as “make money online” and enter this as a “seed keyword”. The Google Keyword Planner will return many related keywords to this term that you can save in a spreadsheet.

Table of Contents How to Make Your Business “Click” 5 Maximum Web Promotion with PPC 8 How to Create a Profitable PPC Campaign Management 10 PPC Bid Management 11 The PPC Appraisal Program 14 Cash and Pay-Per-Click Affiliate Programs 16 In Closing: To SEO or To PPC? 17 Sample Content Preview But how exactly PPC advertising can increase traffic, leads and sales? PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost. INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale. CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done. PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed. Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget. In PPC advertising, what are important are the keywords and phrases. You have to select at least 10 "very specific" keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad's promise - but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price. Important! You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign. The PPC Marketing Guide More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36. PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come. How to Create a Profitable PPC Campaign Management Certain keywords or phrases that people type into a search engine lead to hundreds and hundreds of search results that pertain to that specific keyword. Businesses that want to advertise on the net using a PPC campaign have to come up with a plethora of keywords that is associated to the business that they are running; so when potential customers type in these keywords, it will lead them to their business site. This is pretty much the whole concept that operates behind PPC. This is how a PPC campaign brings in traffic to your site, with the selection of the right keywords that people can search through the net. Some keywords tend to be more expensive than others, especially popular ones. It is vital to select the right keywords, in order to get your money's worth. This is why it is important to manage you PPC campaign wisely. Sometimes you are better off opting for the less popular keywords that are not so expensive, especially if you have a limited budget. Some businesses even hire the help of a consultant to manage their PPC campaigns.

Table of Contents Give Away Events Exposed! 5 How Do Give Away Events Really Work? 7 What You Need To Have Before Joining A Give Away Event 10 How to Identify a Quality Give Away Event 14 The Hot Spots & Places to Look For Give Aways to Join 17 How to Maximize Your Cash Points From Give Away Events 19 Give Away Event & List Building Tips 21 Sample Content Preview What You Need To Have Before Joining A Give Away Event I’m sure by now that you’re sold on the powerful benefits of participating in a Give Away event. But before you start plunging into one, be sure to have the following essentials checked! Your Own Mailing List! That’s right. I’ve mentioned a couple of times in this guide that Give Away events are pretty similar to ad swaps in one thing common: it’s using subscribers to make subscribers. Bear in mind, though, that having your own mailing list just isn’t enough; you need to have a substantial one! Nobody likes a free rider in any Give Away event. Period. And don’t let that person be YOU! Unless you can contribute subscribers almost up to par with other partners, you’re better off not joining a Give Away event in the first place. As a matter of fact, most (if not all) Give Away event hosts are strict about partners having a minimum mailing list size before participating in their event. Also, it’s important to note that you have to be willing and agree to their minimum mailing frequency to your mailing list; notifying your subscribers about the event you’re joining. While NOT all Give Away events are equal in their system, quality and results, you can qualify for a big number of Give Away events as long as you have over 1,000 opt-in subscribers, from my experience. Your Own Gift This is yet another critical success factor (more than just a need to join a Give Away event!). Many events are accepting digital products of some kind. They are usually E-Books, software, scripts, Resell Rights, Private Label Content, membership passes, reports, you name it. Guide to Give Away Events In short, prepare a digital product you are ready to part with. Tip: notice I said “your own gift” in the sub headline? I personally don’t advice giving away other people’s products you own the (Master) Resell Rights to. For starters, NOT all products with Resell Rights can be given away freely. Doing so, you’re probably asking for legal action being taken against you. Secondly, you’re better off creating your own gift so you can give it away in your name and brand it in the process. You don’t want your visitors remembering other people while you’re going a great length giving them away to build your list! Creating your own gift doesn’t have to be hard, however. You can, for example, write a 4-8 page report (easy feat, really) on a topic you know well. If you own a membership site, you can give a trial pass away or even offer a “lite” version. Pretty much the same can be done for software and scripts whereby you offer a limited time trial. Important Tip 2: take a lot of pride and effort in creating a quality gift. This gift is going to make your first impression good or bad. So don’t take it for granted… because people will be downloading it by the masses! Auto Responder I know this pretty much a given if you already own a mailing list. But I want to address a couple of important concerns. Firstly, be sure to require a double opt-in for your visitors. This is in effort to prevent phoney details being keyed into your signup form by freebie seekers… who also want to take a step further in putting you into trouble such as spam issues. By requiring visitors to confirm their subscription from valid email addresses, you can cut more than a bunch of spam risks at stake. Secondly, be sure to sign up for a reliable auto responder account. You wouldn’t want to use an auto responder that produces a high bounce rate otherwise your list building efforts would be literally wasted! Landing / Signup Page This is the page where your would-be subscribers would go to view the full important details of your gift.

Sample Content Preview What's the secret? So, what do super-achievers have that you don't? The short answer is - nothing! High achievement is not a product of luck, nor is it an innate quality that some people possess. Anybody can become a high achiever wherever they are in life and whatever their personal goals may be. Becoming a high achiever simply means attaining your personal greatness. Like any skill that needs to be learned and honed, high achievement can become an acquired trait. That's right, becoming a high achiever is totally within your reach through the cultivation of several powerful habits. What you'll get from this book First, you'll get a quick rundown of the common traits and qualities of high achievers. You'll be able to assess yourself against them where you are now. More importantly, you'll begin to recognize the emergence of these traits in yourself as you begin to practice your daily habits. Developing good habits starts with recognizing the negative habits you need to break. So, you'll also get a brief rundown on habits that could be sabotaging your ability to become a high achiever. Finally, this book will walk you through 10 powerful habits common to all high achievers. Most of them are simple, and some of them may actually surprise you because they're so mundane. While each of the 10 habits is highly effective on its own, practicing all 10 on a daily basis is guaranteed to bring about a remarkable transformation in how you go about doing tasks and achieving goals. These habits feed off each other and feed into each other so that their compounded effects will make you an invincible super achiever! Chapter 1: Common Characteristic of Great Achievers We all know a great achiever when we see one. For one, they make all the underachievers stand out like a sore thumb! But seriously, have you ever paused to notice the special characteristics that they consistently display? Here are a number of these common traits and mindsets. You may be able to recognize some of them in yourself already, which means you're off to a good start. Otherwise, you can anticipate developing these admirable qualities as you gradually transform into a high achiever. They're action-oriented High achievers are doers. Inaction, procrastination, and delay are dirty words to them. They're just not part of their mindset. High achievers roll up their sleeves and get things done. They don't overload themselves with information or spend hours in detailed planning. They've learned not to fear taking risks and usually take action with minimal planning. In a nutshell, inaction is simply not an option regardless of the situation. They have clutter-free lives High achievers are well-organized because they take care to keep their lives clutter-free. Their homes, workspaces, even their cars and garages are typically tidy, streamlined, and free of superfluous clutter. They keep on hand only the essentials they use on a daily basis. A clutter-free life goes beyond the mere physical. It gives high achievers amazing mental clarity, focus, and peace of mind. In other words, physical decluttering declutters the mind as well.

Sample Content Preview 2. Google Analytics https://www.google.com/analytics/ You want to make sure you have Google Analytics installed on your website before you start generating traffic to your website. You’ll gain insights on important metrics such as where most of your traffic is coming from, which pages are your most popular and much more. 3. SEObook’s List of Analytics Tools https://tools.seobook.com/analytics-tools/ SEObook has listed some very useful free and paid analytics tools for your website. 4. Market Samurai https://www.marketsamurai.com/ Market Samurai is the premier tool for finding keywords you can target so you know what to optimize your content for. They offer a free trial so be sure to give it a try. 5. IFTTT https://ifttt.com/ With IFTTT you can automate a lot of tedious tasks that you do online. 6. AWeber https://aweber.com AWeber is an email autoresponder service allowing you to build an email list so that you can send broadcasts or follow-ups to your subscribers. An autoresponder is a must-have tool if you’re serious about running your online business. 7. NeilPatel.com https://mthink.com/top-cpa-networks-2015/ Neil Patel shares insights on generating traffic to your website.

Table of Contents Building Your Business with an Opt-in Mailing List 5 Utilizing the Secrets Of Opt-in Mailing Lists 7 4 Crucial Things You Need To Do To Build your List 9 3 Quick And Easy Ways To Build A Profitable Opt In List 11 4 Ways To Get Your Opt In Subscribers To Trust You Quickly 12 How to Make Money Using Nothing More Than Your List 14 The 3 Things To Avoid When Emailing Your List 15 How To Build A List Of Eager Subscribers 17 In Closing… And a Call to Action! 19 Sample Content Preview They are those interested in a certain product that you may be selling. Obtaining an optimal opt-in list would boost your sales up so these tools are undoubtedly essential. Acquire an opt-in list now or generate one. Either way, you are reaching to people that can be your one of your treasured customers for a long period time! 4 Crucial Things You Need To Do To Build your List Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more Internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of business the business world. The demand for online marketing tips and strategies have drastically grown and a new form of business has been born, Internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientele for a fee, there also many ways that can spread the word about your sites subsistence in a more cost free way. One of this is Opt-in email marketing, also known as permission marketing. Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take form in newsletters, catalogs and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales. To do this, you must build a list of all those who wants to subscribe to your opt-in marketing list. From your list, you will get your targeted customer, this is a good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list. These are the people who have liked what they have seen in your site and have decided they want to see more and maybe even purchase whatever product or service your company and site has to offer. Many people would think that building their lists would take hard work and a lot of time to build and collect names and addresses. This is not so, it takes a bit of patience and some strategies but in doing this list, you open your site and your business to a whole new world of target market. Take the effort to take your business to a new level, if traffic increase and good profits are what you want, an opt-in list will do wonders for your business venture. There are many sources and articles in the Internet available for everyone to read and follow in building a list. Sometimes they may be confusing because there are so many and there are different ways. Different groups of people would have different approaches in building an opt-in list, but no matter how diverse many methods are, there are always some crucial things to do to build your list. Here are four of them. 1) Put up a good web form in your site that immediately follows the end of your content. While some may say this is too soon to subscribe for a website visitors application, try to remember that your homepage should provide a quick good impression. If somehow a website visitor finds something that he or she doesn’t like and turns them off, they may just forget about signing up. A good web form for subscribing to an opt-in list is not hard to do. Just write a simple short statement about how they would like to see more and get updated about the site. Then there should be an area where they could put in their names and e-mail address. This web form will automatically save and send you the data’s inputted. As more people sign in, your list will be growing. 2) As mentioned in the first tip, make your homepage very, very impressive. You need to have well written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s fancy. Make your site useful and very easy to use. Do not expect everyone to be tech savvy. Invest in having good programming in your site, make your graphics beautiful but don’t over do it. Don’t waste your time making the homepage too overly large megabyte wise. Not all people have dedicated T1 connections, the faster your site gets loaded, the better. Go for a look that borders between simplicity and sophisticated knowledge.

Table of Contents Introduction to Private Label Rights 5 Everyone Wins with Private Label Rights 7 How to Make Money with Private Label Rights 10 The Pros And Cons 12 Cashing in With Private Label Articles 14 Cashing in With Private Label E-Books 17 Cashing in With Private Label Software 18 Making Maximum Profits From Private Label Products 19 Sample Content Preview With Private Label Rights, you can simply modify or improve a product if ever it does not fit your taste or needs. In this way, you can both cut back wasteful time by looking for products that are totally worthless or save more money by avoiding to create a whole new product. However, even if some people contend that it is totally unethical for a person to sell the Private Label Rights for his creations, one cannot simply surmise the fact that engaging into this kind of activity is also beneficial to the seller especially if the product is already nearing the closing stages of its "market life." This goes to show that people must learn how to give way to any possible changes to any product that might have already lost its income-generating potential. By allowing other people to modify or enhance the features of certain products, the advancement of such products will continue to take place. Hence, the cycle will go on. Indeed, the basics of Private Label Rights are not just necessary for most of the Internet marketers who wish to earn more income aside from their own products but also for the whole market as well. This is because the whole system of a give and take relationship dwells in the business and that is exactly where income generates its power. Everyone Wins with Private Label Rights Would you believe a person if they told you that it was possible to take another person’s work, change it anyway you please and call the edited material yours? What if that person also told you that besides being able to do so, you could actually profit from that work and not be liable for any copyright infringement? If you haven’t heard of Private Label Rights, then most likely you’d think they were pulling your leg. But all the above are true if you are able secure these rights. But what are Private Label Rights? To understand why Private Label Rights are so special, you need to know about resell and master resell first. Resell rights are simply permission from the owner of a work (a book, for example) to allow you to take the said material and distribute it for your own profit. Master resell rights take it a step further and allow you to sell the resell rights to the work. The reason why it is called master resell rights is because it covers a large set of permissible actions to the person who acquires those rights. Experts would tell you that to get the most of your purchasing of master resell rights, the following list of actions should allow you to: - Give the material away unaltered - Combine the material with others - Give the material away as a bonus item - Use the material a content for websites - Divide the product into separate articles - Put the rights for the material or the material itself up for auction - Provide the material as content for paid membership sites - Sell resell rights for the material - Change or alter the material Buying the whole set of these rights are great but it can cost you. But there is a way to get almost all of these actions and not have to pay as much for master resell rights IF you acquire just the right to change or alter the material, which is exactly what Private Label Rights are. With these set of rights, you are given permission to change another person’s work. By altering the material, you have made the work your own which then allows you to profit from the material anyway you intend to. Let’s say you were able to acquire Private Label Rights for a particular E-Book. What can you do? For starters, you can break up the book into separate chapters and then sell these as articles. On the other hand, if you were able to acquire Private Label Rights for a set of articles, you could combine them and package it as a book, which you then can sell. You can change the material’s content by adding or removing details. You can also add pictures or illustrations as well as other media like sound or video clips. All of these actions are possible but the best part about Private Label Rights is that you are not obligated to mention the original author (or pay them any royalties) for the changes you have done to his or her material. You can claim the material as yours by putting your name as the author of the material. With these changes, the ways on capitalizing on them are many.

Table of Contents What You Need to Know About Online Dating… First! 5 What Makes Online Dating So Different? 7 Step 1: Getting Started 13 Step 2: Making Yourself Look Like A Million Dollars 19 Step 3: Letting The Relationship Blossom 28 Step 4: Meeting Face To Face 32 Step 5: Once Bitten… 38 In Closing 39 Sample Content Preview So, no matter what you ask for, it always ends up in that and the purpose is defeated. You will never get the kind of person who kind of matches your interests and tastes. Sometimes it can really get quite infuriating. Everything starts off well. You are having a nice conversation with a person and warming up when all of the sudden, the topic moves towards the three letter word. The you let out a sigh and either have to bar messages from that person and risk the person bad mouthing you in a public chat room. Usually you have to leave the chat room all together. In other words, it is the easiest thing to get someone to sleep with you but if you are looking for something more enduring, like a partner for life, then you are going to have to be a little more patient. The pick of the litter is not easy to find. But you do find it; it is going to be worth the effort. So instead of going into a singles‟ chat room, what you could do is, you could try the whole thing out from a different angle. You could try working backwards. More Than Looks Sit for a minute or two and try and think about the things that interest you and things that you would find interesting in a person. By „things‟ over here I am not referring to physical attributes. I am not referring to something that might interest you in a person‟s physical appearance. Again the distinction has to be drawn between a serious relationship and a casual relationship. In a casual relationship, the importance is always for the physical attributes. We are more concerned with what the person looks like and what the person has been endowed with. On the other hand, if we have a serious relationship, then the physical qualities are not so important. Compatibility is probably the most important factor over here. Along with that there are certain qualities that obviously we will be looking out for. We are talking about qualities of the mind. After all, beauty is only skin-deep! This idea might sound strange, but it is actually true. The idea is that it is possible to grow to like the looks of a person. Once you find the character of the person agreeable you will start liking the person as a whole. It is entirely possible to fall in love with a person if the person does not look like a movie star. That is one of the tricks that nature plays. There are many people who insist on taking a look at the other person‟s picture before actually committing to a relationship. They might have their reasons of course, but I, for one, feel that such a decision based largely on looks is more suitable for a casual relationship. It is bound to sizzle off after some time. After all, how long can you keep staring at a person? And what happens if the person doesn‟t stare back at you? Or even worse, what happens if you find the person staring at another person? Looks may be important, but they certainly are not the most important thing and should never be used as the deciding factor if you are thinking about a serious relationship. Common Interests A human being is not like a piece of glass though which you can look and see the other side. A human being is more like a diamond, which when held against light reflects and deflects light so that a myriad of colors are seen. We‟re complex. We have a lot of interest and the interests of one person need not match with the interests of another. But thankfully the interests are not as numerous as human beings. So we are bound to find a lot of people who share our interests. And if we can find someone like that, then our search should end there. So, what are your interests? That is something for you to find out. Mind you, you might have to do some serious thinking before you level down you preferences. There might be a lot of things that you enjoy doing but about which you have given a second thought. Your interests could be something like sports or outdoor activities. Or you could think of interests like social work or cross-words or religious interests. Keep the ball rolling; please understand that the words I have listed here are mere suggestions. Your tastes and interests could be very different. So let them be. And once you have decided on what your interests are then half the story is done. What Interests You In A Person? This is probably the more important part of the story. Each one of us has to sit and think about what we would like in another person. Having the same interests doesn‟t necessarily mean that you can get along with a person. For example, if you a person who likes to talk a lot, it doesn‟t mean that you could like another person who likes to talk a lot as well. If two people try to keep talking at the same time then obviously, there cannot be any dialogue.